Million Dollaz Worth Of Game - MILLION DOLLAZ WORTH OF GAME EP:96 "NEVER RESPOND DOWN" FEATURING RUSS
Episode Date: January 18, 2021MILLION DOLLAZ WORTH OF GAME EP:96 "Never Respond Down FEATURING RUSSYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. Fo...r more, visit barstool.link/mworthofgame
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Hey, million dollars worth of game listeners.
You can find every episode on Apple Podcasts, Spotify, or YouTube.
Prime members can listen ad-free on Amazon Music.
Right.
It's going to lift up.
It's a dramatic fade in.
Oh, shit.
Yeah.
Don't compare me to employees who hoping they see a check.
I'm in the drive-top of Claren just hoping I see her X.
She hoping we reconnect.
No chance.
I'm trying to be bigger than the Beatles and I hold in.
Keep on throwing stones.
I'm a make statues.
No face test, but people got my face tattoo.
Freeing the damn by being free as I am.
And speaking belief in the people sitting with reason to stand.
Who just might be needing their hand.
I got you.
Night one to bless provided the gospel.
I feel God like my fans are.
I feel like apostles.
Model your mind after mind and you're going to be just fine.
Auto your mind off these other guys
And you gonna die
Why I'm always at the head of the table
Follow my lead
I'm a money tree
Women trying to swallow my seed
You wasn't with me at my roots though
I've been on the quest for love
For women with her roots grown potential like a juco
Hatty catch me in the back seat
With ass cheeks on my lap
Me in Utah
So we fucked to a jazz beat
It's actually therapeutic
She classy I'm Ferris Bueller
Swimming out in Tux and Cajos
Beware of the barracudas
I got heart
I'm the cause
My life is just the effect
I'm altering my reality
Living in VFX
to half the million dollars and fell asleep on the jet fuck the club up
Atlanta ain't seen this is BMF for my account and reinvest
got a pound a weed for stress I might drop through platinum albums in a year like
DMX keep on living in my light and let my fate just lead the way because if I'm taking
y'all's advice I'm probably making y'all's mistakes instead I'm out in Egypt just basking
in the results of listening to myself and mapping out all my goals uh my career is of course
and self-confidence and how ownership leads to opulence is just your oculus if you try to rise
to prominence bust down the door
assert dominance when you call your first conference i'm honest with my women that's probably
why they all hate me they focused on being lorry i'm focused on being jazy the run dead
is gonna be longer than the euphrates got a supermodel tick that's badder than tom brady's
rap game bunch of clowns in the skies like john gacy you got one flag and it's not even your song
i got 80 uh lately all are lazy waiting to be carried a lot of y'all are dead you just waiting
to be buried listen i've been high since michelle and barrock you got your mind if you think i'm gonna
Stop.
I didn't come this far.
I only come this far.
Got to keep momentum swinging.
Keep momentum swinging.
You're now tuned into me, me, me, me, me, me, me, me, me, million dollars worth a game.
Oh, my God.
He just, how you go crazy like that, man?
Have to.
Listen, how do you, listen, shout out, listen, man.
Shout out the Black Thought and Benny the Butcher on that.
They had to follow that shit.
Shout out to them two great MCs, man.
You're now tuned into me, me, me, me, me, me, me, million dollars worth a game.
Yes, sir.
Yes, sir.
We got, listen, man.
Right now, a million dollars worth a game is brought to you
empowered by a bar-stool sport.
Shout out to one of our sponsors, Manscape.
Now, listen, I'm going to get straight to it.
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I'm always excited because Manscape,
I'm talking about it had always been great to me
and it changed my life.
I used to be at war with my balls, man.
I'm talking about it used to be a Nick Fess.
I'm talking about Nick Nip.
Ah, ah, ah, ah, that's how I used to be until Manscape came
into my life with the lawnmower 3.0 and it changed my life got me trimmed i'm talking about i'm just
looking good i just look better and i you know and it's not all it's not all the medical attention
that i used to need done on my balls it just changed my life but i got big big big big big big big big
big news man and the big news is manscape got his own scent i'm talking about this scent i'm talking about
the formula i'm talking about this cologne is a perfect i'm talking about a perfect compliment to your
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I'm talking about like a citric burst, like that burst.
I'm talking about this is unbelievable.
It just bursts out and just grab.
I'm talking about it grabs attention.
The burst grabbed the attention that you're looking for.
You know what I mean.
I'm not going to get too deep into that.
But, you know, I'm talking about that settling.
I'm talking about, it's just, man, listen, it's just, I don't even know how to tell.
I'm talking about that masculine finish.
I don't even know what to tell you.
But I'm going to just say, you got to get with this, manscape.com and all.
Also, check out the other products that they have
to help you, you know, in the lower area, like it helped me
and save me from them Nick Fessers that I used to have.
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I had no idea you were so skilled at it.
Oh, yeah, I'm that guy, man.
But he was a DJ in prison.
I wasn't no fucking DJ in prison.
You're always trying to put smother my man.
He said a whole cell hype.
He in there playing.
man, DJ Wallow, you was a big fine woman, want you back that ass up.
Girl, what's you playing with?
Back that hell out of here, man.
He got the whole cell going crazy.
We got a legend in the building, man.
I'm talking about how, I'm going to say Mr. How to Blow Up in the Record business with no money in the building.
Russ is in the building, y'all.
Yes, sir.
Listen, man.
But before we get into Russ, you know, because.
I just want to, you know, this is where we live our troops, right?
Go ahead, live them.
Right.
Don't take this the wrong way, Russ, but he has a man crush on you.
Get the fuck out of here.
You know, he definitely has a man.
It's understandable.
Russ was coming.
Russ was coming.
Right.
Oh, my fucking God.
I made it happen.
Fuck you.
Oh, my God.
I made the call.
He's so, like, I felt like, I felt like, I felt like, I felt like he was a cheerleader.
Right.
And you was the high school star.
basketball player right okay he was like he's so smart i just got to pick his brain i got to get his
knowledge oh my god i love the way how he breaks down the industry cousin you legendary loser i need
15 minutes to kick it with i'm gonna tell you all this i'm gonna say this i'm gonna say this i'm gonna say this
this ain't even about me this shit out here is about you everybody out here is a rapper right
now everybody got an ip phone they got a macbook they got a mic but it's i know it's it's you just
stuck and there's certain more information that you need
to help you start to amplify
what you got going on already
and just to give you some information
a lot of people out here
you're getting all this information
from people that never done shit
people that never was on tune,
court, never was on disco
whatever the platform
never just did it from the muscle
and the ground up
I'm gonna just start it off like this
I got a MacBook
I got a mic and I got an iPhone
tell me right now
I'm sitting here and I'm watching this
what the fuck do I do to go from near
to go to playing arenas
and owning my shit um i mean i think the first step that a lot of people fail to realize is
the music has to be good like there's a lot of people who it's like yo russ i've been doing
this song a week thing for like two years and nothing shaking and i'll hear the shit and i'm like
because it's not good right but how do you tell you know yeah well this is see but this is the
problem because artists have the craziest ego and the in the reality is i don't care who you are
No artist is ever going to, ever going to think they're the problem.
Yeah, like he didn't, when he was a neighborhood rapper,
he thought he was citywide or like nationwide.
Motherfuckers ain't know you in Utah, but he was just doing neighbor.
He didn't win in sept.
I remember watching his rap city.
Gilligan spit.
Oh, please.
You see me on, you see me in jail from Rap City, and I heard you was up there
bragging.
That's my big cousin.
That's my fucking bum.
You see my big cousin.
Your neighborhood rappers.
Did you see my big country?
You did bar tours.
How the fuck?
You did bar tours and playground tours when nobody was paying shit.
But go ahead.
No, but the music has to be good.
And yeah, there's no way, like, if you're an artist, you're never going to be like,
oh, it's the music that's not good.
And I get that.
But that's why you got to, you know, at the end of the day, you got to make sure that I always call it the ear test.
You know when you're watching somebody play basketball and they don't even pass the eye test.
It's like you don't even look good.
Right.
Like, you just, your form, like you look like you suck.
Right.
Same thing with music, it's like, quality-wise, you got to at least pass the ear test where it's like,
it's of professional quality.
It doesn't sound like you did it in your closet.
It doesn't sound like.
And a lot of times it's the mix.
So, but step one.
What about, not me to cut you all?
What about X, X, X, X, X, Exist, and since you on, that first single we came out with,
that shit was all over the place.
It wasn't even mixed down.
Yeah, certain shit, like, but that's the thing.
Certain shit, if you're intentionally going for something,
music has no rules.
So shit could be fucked up and it works, and that's random shit.
That's the thing.
With music, it's all subjective.
But for the most part, you got to make sure you at least have some sort of sound downpack.
But after that, you need to get an in-home studio because the fact that people are still
paying for studio time in 2020
is insane to me. What's the
what's the cheapest I could pay for a good quality?
Let's say this though. Let's say you're paying $100
an hour, right? All right. After
30 hours, which is not that much studio
time, let's call it 30 fucking
one hour sessions, you feel me?
You've already spent money
that could have got you the same
studio setup that I had at my
boy's house that I did my whole career on.
How much did it cost? Probably
$2,500, $3,000.
And what did you record on that $25?
That $2,500 equipment, where did it take you?
So that was, and just to, like, be fully transparent,
that was the baby bottle blue mic,
which was like $500, $600,
Apogee duet audio interface was like $500.
Excuse me, because that's, what is that,
fucking $1,100.
What's it called?
Speakers.
Honestly, you don't even need speakers.
I'd be recording in my hotel rooms
with just the headphones, you feel me?
And then a MacBook.
So $1,500, whatever the phone.
fuck that is so you're looking at roughly 2,500 to 3500 give a take and i mean i did losing
control on that that's five times platinum i did what they want triple platinum i did missy you
crazy platinum i mean i sold 16 million you know certified singles like i've sold more than that
but as far as what's on like r i double a and you did all that shit on you did hold up hold up
hold up you sold 16 million more than that i'm i'm low bow all right but we're just low bow and you
You got 13 million monthly listeners on Spotify, but you sold 16 million singles.
Yeah.
On, awful recording on a $2,500 setup recording.
In an unfinished basement where you got to wait for the pipes to stop running to record in between.
Yeah, but that's the thing.
It's like, and for a while, the shit sucked.
I'll be the first.
I always tell people like, my first shit, like, I put out 11 mixtapes.
Trash.
Like, the first eight trash.
Just quality-wise, they weren't there.
And it's like, you know, when I go look back, I'm like, okay.
I can see why this didn't work
This was not hard
But at the time
I thought it was hard
And you need that delusional
Stain of self-confidence
But
You know
Once the music got to a place
Where it was
It could compete
At that point
My approach was off
I had a fucking
I have 800 followers in 2014
And I'm trying to drop an album
With no connections
Right
Nobody gives a fuck
Right
So nobody cares
What do I focus on
then if I have a song because that's what the shit I learned when when studying the
SoundCloud shit back in 2014 I was like oh were everyone is down because you go look at
the SoundCloud albums right back then it's probably the same now the first song has
the most place right the second song has a little bit less and then it goes down from
there unless it's a big feature so I studied that and I was like oh okay everyone's
down to listen to the first song right it's the second song that's a problem right so it's
like cool I'm gonna just drop one song albums every week absolutely and I understand what
you're saying that's what i did for two and a half years and that shit that shit popped because at the
end of the day i knew my music was good it got to a point at that point after 11 mixtapes the music
was good enough right but motherfuckers give up after one mixtap they don't even make it to one
mix tape they give up after five so talk about that you mentioned that you did two plus years of
dropping every single day mindset every week the mindset yeah every week the mindset was okay
i've done 11 mixtapes i put them out no one gives the fuck i'm sitting here with 800 followers still
my mom's basement because at the end of the day no one's trying to
listen to an album from someone they've never heard of
and someone that no one else in the industry
is telling them to listen to.
Was the cosine important?
The,
the cosine is important, but
that's why I, like, I'm proud of my come up
because I'm one of the few who did it
with no cosign.
I don't know too many rappers.
So rappers out here that's looking at that,
they could do it without a rapper, put them on Instagram.
I'll tell you that the strongest
co-sign in the world is the people.
That's the best co-sign in the world.
Yeah, so my thing was like, cool.
I don't know anyone.
Like, I wish I had.
had, you know, the connections where you could drop a song in Billboard, double
accepted it, and everyone posted all at once, and then boom, you blow up.
But I didn't have that, so I had to just grind.
And so, yeah, song a week, and sooner or later, it starts the momentum compounds.
And people start, you know.
Was it ever a day where you say fucking I'm done?
Hell no.
I've always had this disgusting level of I have to prove it to myself that I was right.
Fuck y'all.
Like, I got to make sure that I'm not crazy.
but fuck what y'all are talking about i gotta make sure i'm not crazy so it was never because i always
thought that's why like people are confused and misunderstand like the chip on my shoulder it's like
because y'all don't understand for so long i was operating in this place where i was my only
fan and i was the only one who believed that i was oh you was your only fan before only fans right
right right that's deep shout out to only fans though too but um you know you got an only fan to count
you'd be only looking at the man but no okay i like that i like but shout out to y'all but um
Nah, but it's like, you gotta, you gotta, you gotta, you gotta, you gotta, you gotta, you gotta be your only fan and people don't understand that at the end of the day when you're, when you're operating this place where it's like, I know y'all are fucking wrong.
Y'all don't know what's going on.
I'm the fucking too.
Y'all got a fucked up.
And you like, you're harboring that energy when it finally works, it's like, yeah, I fucking told y'all.
And it takes a while for you to like, okay, bro, we get it like, you made it.
But it's like, nah, but like, you don't understand.
Like, I'm still like, I got PTSD from trying to get on, you feel me?
So, yeah, it was a battle
Internal battle
I can ask a question
Yeah, go ahead
I'm gonna give you me
I mean because you was in fan mode
You forgot we was the fucking
So as soon as he stopped
So you could do this
So you can do that
He's a fucking
So you can you go on tour
Can I hold your dick
Can I be the dick
He's a fucking loser
I'm getting information
You all this fucking douchebag
I'm like this
Historical loser
I'm like this
Shut up
Nick ask him something
You know
that so we ain't here
he's an ultra fan move
it's cool
I'll get y'all information so to the youth out there
it's cool to be a fan to somebody
I'm just fucking with him
he's a huge fan of information
I'm just fucking with him
I'm just fucking with him I'm talking
I got some other shit I gotta have
as I'm talking to you
stand look go ahead get your shit off
well you know what
see what was great
what I think about is great what you did
just what people don't know
but majority
You never even got burnt by a label.
You know, a lot of people see they got that fuck you deal.
Yeah.
But the deal coming is like, oh, yeah, you got to get, you know, did you have one of them?
I never had a fucking deal.
Oh, you know what?
Yes, you did.
The neighborhood record deal you sound.
First of all, Johnny bootleg in the back block.
My first deal with Swive House was for a half a million dollars.
And I had 15 points with a bump at gold and a bump at platinum.
Back then, that was a great fucking deal.
Physical copies.
It was physical copies.
Coming into the game.
Because back then they had to like that whole royalty rate deal instead of a profit split.
made more sense because they were pressing up
physicals so right
I mean yeah so yeah I never
I never got the uh
you know lay you down
slap you on the hash tree
that's extremely rare
no I did a good deal
I did the proof of concept yeah because like I came in
uh you know
I already had a booking agent because once again
like I was on the internet and I had real fans
so how do you get a booking agent for those is out there
and how many fans do you have
I'll tell you the whole I'll tell you the whole
transparent story so 20 at the end of
2014 like September right I had put out my 11th project and nothing was fucking shaking
damn 11th and like I'm talking about like all of that produced me everything by me just one
person because I didn't know anybody right so I'm like fuck man like I know the music skill but like this
approach has not done shit for me so I'm like I you know what I'm gonna do the song a week thing
because the analytics I mentioned before and I'm a you know I'm do this song a week shit till
it blows up and I know it's gonna blow up so I'm doing a song a week
All 2015, and, you know, it's starting to gain a little traction online.
But when I say a little traction, I'm talking about October 2015, I had 7,000 Instagram followers.
You feel me?
So, but around that time, my current manager, Milan, he was just one of the people on the
internet who heard my shit, sent an email, you know, we link up.
I think he flies me out to Toronto.
This is Milan right here.
Yeah, that's Milan.
So, and we just link up and whatever.
it was just like at that point I'm just
everything's new to me I'm just like fielding shit like oh
that's what's up it's cool but I remember just always telling
him because I studied the game
I was like I need a booking agent
that's what like that's my next step because I got fans
I need to go on the road and so I told him I was like
I'm not even trying to like talk about anything unless you get me
Carol Lewis who's a booking agent now for
people who don't know right
because people act like their booking agent is like
this fucking Illuminati it's just the person
who gets y'all tours
y'all is so dumb sometimes
when you sit oh so
like you independent but you got a booking agent it's like you sound so uneducated i can't even
talk to you i ran into a lot of dudes they had it's it's like bro a booking agent is someone who just
gets you shows but i knew i needed that right so how much percent they want uh booking agents take
usually 10 percent yeah yeah but i'm not mad at that because you know what they put you in front
of the yeah and like that's the thing i'm down to do business if you're bringing me
the business yeah what i'm saying like if you're bringing me so i get
like whatever me and milan like you know we met whatever it was cool a couple months go by
whatever and he's like yo i got you a meeting with caro louis and i'm like no who is that
milan no who is carolus she's a booking agent like legend she did fucking tanya emma she did
up and smoke tour you know what i'm saying like the goat and that's the one i book you did she was
she was your book yes she did book me a few time fucking yeah i'm sure you know let me just
let me just tell you something let me just tell you something okay I'll perform
in Notting Hill Connival, that's in London
in front of 2 million people.
You performed in a prison yard doing karaoke.
Hold on.
You performed in a prison yard doing karaoke
singing, I'm every woman.
It's all in me.
Why he keep claiming bars?
You're killing that melody, though.
That's all.
He's special.
Low.
Low.
What's my name?
Damn it.
You're in the yard.
You're talking about, what's my name?
He had his homies in the back.
You can sing.
Wildo, wildo.
My motherfuckers are barred for me.
All right now, Carol Lewis, okay.
Yeah, so she's just a great booking agent.
I just knew, like, she was the elite one, and that's the one I wanted.
It's on some, like, Phil Jackson shit.
That's the one I wanted.
Absolutely.
So Milan called me, and it just, like, this is just universe shit.
I was already flying.
Like, me and Milan had, like, a fallout on some, like, well, I'm not going to work with him.
Over some dumb shit.
It wasn't even really his fault.
It was someone else's fault.
But anyway.
He told me about that story.
Did he?
Yeah, when you, I got some talk to you about when you was younger.
No, no, you're just bullshit
No, no, after the club one night
You stole his bitch
He told me about that
We're going to get it
Wrong Milan
Oh, I
Damn
No, but
So I was already on the way
To New York
Like I was in a layover in Charlotte
And so Milan calls my phone
I just so happened to be
Going to New York
To talk with this other independent label, right?
Just like fielding office
Because it's all new
This is September.
I'll never forget September 2015
I think it was September 1st
Because like, I don't know
I got a weird ass memory
But, so I'm in a layover in Charlotte.
Milan calls me after not talking for a couple months ever since like the weird little fallout.
And he's like, yo, I got you a meeting with Carol Lewis, but it's today in New York at 4.30.
I'm like, I'm in a layover in Charlotte on the way to New York.
So I land in New York, I go to Carol Lewis's office with my bags.
And it was a rap after that.
I'll never forget, though, like my flex to her, not even a flex, but I remember being like, I got 10,000 SoundCloud followers.
Like, fuck the Instagram, fuck the whatever.
I was like, who cares if people follow my pictures?
Like, my music account has 10,000 followers and, like, I know my analytics.
What was your YouTube?
I wasn't even really concerned with the YouTube like that, even though I probably should have been.
But my whole thing was SoundCloud, because that's where I was really putting the music out on.
And I remember, you know, because on SoundCloud, you can see your top cities, your top 50 cities.
So I remember being like, yo, I got 10,000 SoundCloud followers.
Here's my top six cities.
I can go to these six cities and do whatever the fuck we can do, right?
Is SoundCloud the shit to this day?
No, I think, unfortunately, and I love SoundCloud and I always appreciate the platform,
but I feel like, you know, the numbers don't lie.
They've just, ever since Spotify and Apple and all the streaming and shit, it was a rap.
Because you got to go back to that time, you know, 2015, Apple Music came out in 2015.
Spotify wasn't even anything really in 2015.
It was still like, I remember just posting songs on SoundCloud, and they were, you know,
I had uploaded them on TuneCourt, too, to distribute them to.
all the DSPs and everything that was out
but I wasn't even promoting those links
because I was just trying to get hurt
I'm not trying to make y'all buy something to get hurt
I'm trying to give it like
I'm trying to get I'm trying to win y'all over first
but yeah so I got with Carol Lewis
2015 and then going into 2016
she got me on the road for
let me back pedal
she connected me with my international agent too
because I had a global thing going on too
I had like Saudi Arabian fans
and fucking you know all these
just because the internet's huge right you put out you put out music and you don't know where it's
going to connect that so she connected me with my internet international booking agent because care
just does domestic so it's like cool now i got domestic booking agent i got international booking agent
with steve strange and becky and um and my first tour was like a six city international tour
300 cap venues you know 150 cap venue small shit but everything was sold out and it was lit
Belgium was like 1,100
And in London was sold out
And it was 300 people
You know back then
Like bro, that shit was fucking
That was staple center
What are you kidding?
And I remember labels being at
Like I remember RCA
Being at the London show
And Columbia being at
The Belgium show
And they were just
As they should have been like
Mind blown
Because it's like
How is this fucking happening
There's no label involved
And it's excuse me
It's like yeah
Because I have real people
And real fans
Because there was no gimmick with this
Because at that point
And once you found out about Russ, you press Russ on Google and you went and found 300 songs.
So I never had like, there's people, if you only got two songs out and I like your one of two songs and I go to like try to become a fan, you don't even have enough songs out for me to become a fan.
Absolutely.
My shit, like, whenever someone discovers me, they're instantly a hardcore fan because I got enough material out for you to be like, damn.
I don't like all 300, but I like 10.
How many people y'all know, how many artists y'all know that you love 10 songs from them?
It's not that many.
You know what I'm saying?
New artists, there's not that many.
Right.
That you love like 10, 20 songs.
Nah.
So I was giving people enough material to become a hardcore fan.
So whoever did know about me was a hardcore fan.
So around like June, July 2016, I'm meeting with labels and shit.
And I already have the leverage because Kylie Jenner had posted losing control on her Snapchat randomly, right?
Fucking, I did these tours, right, that were all sold out.
I'm lit.
You feel me?
like and I'm making a hundred grand a month off of my tune core no label now this is 26th
how often do they pay every week you show you'll recommend tune core right now to the goddess
I would just because that's what I've been using that's what I'm comfortable with I couldn't
recommend you use something else and I can't vouch for it there might be better shit I just like
tune core that's what I fuck with they pay weekly I know distro kid like you don't got a pay
person you pay like an annual thing but I don't you know I don't know the I don't know how
and they pay out, I think it's monthly they pay out.
Is tune court the Apple or what this shit?
I don't know.
I think tune court is the tune court.
I like weekly checks, bro.
I like waking up on Friday and there's $100,000 there.
And I barely left my day.
How many times?
How many times you woke up and you've seen that shit there?
Man, a lot.
You just told you weekly, niggas.
I'm talking about 100, I see.
Oh, yeah.
What are you talking about?
It's a lot.
You loser?
He's a big fucking artist.
So every other fucking week is a fucking week.
No, but until you went to another level.
Oh, yeah.
So, well, I'll tell you, like,
because, man, I really, like...
First of all, let me just say,
what the fuck is you counting his man in pockets, man?
I'm not counting his mouth, okay.
I'm just trying to explain to them that I need to understand.
And I'll tell people, too.
I always had, like, what's the word?
Just a passion for numbers.
Even in school, like, math was always my favorite subject.
Just because it was finite.
It made sense to me, like, two plus two is four,
and that's it.
There is no debate.
Right.
I was never like great at funny enough I was never great at fucking like reading comprehension and language arts and all this because I'm like how are you going to tell me that that's what it means what if I think it means this right how do you know what the fuck he wrote and what he's talking about did he tell you like but math was always easy for me to get so even with doing this shit and doing music I was always really fascinated with the numbers so I always knew my numbers so with the tune core I'll never forget it was $600 I made in June of 2015 and
And, you know, to give people, you know, in June 2016, I made like 106K, right?
So a year difference.
But to show people how that happens, it was the music.
So consistency and the music, because within June 2015 and June 2016, I put out losing control what they want, pull the trigger and do it myself.
And each one of those is platinum.
You feel me?
Pull the trigger is like a week away from going platinum.
Or it's probably already platinum.
But losing control is five times.
What they want is three times.
Pull the trigger one.
do it myself one time. You know what I'm saying? So that's 10 million records sold
of songs that I put out in like a four-month period because I put them out end of
2015. So it's like it was the music that catapulted that shit. I remember watching my
tune court go from 600 in June 2016 to fucking 800 and a thousand, two thousand. You know
and it gradually went up and before you know it yeah it's like a hundred thousand in the month
and now you're walking into labels with a little bit different energy and leverage because
you're not coming from a financially desperate place which a lot of
of these rappers are and I feel for them because it's like look if if you're broken you got no
money and a label throws a hundred k in front of your face you're like what like a hundred k
i'm lit you don't even give a fuck about the terms which i get and it's sad because that's why
you need to financially empower yourself so that people can't fucking jerk you around with money
absolutely as soon as you don't have money i know i can fuck you absolutely not like literally but
you know what i'm saying like it's it's a problem because once once you're not empowered you
lose.
Just lose.
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dot com slash game you know it was just a matter of consistency for me and then when I was
meeting with the labels the only reason because I know a lot of people are
like well why would you get with the label everything you preach about why would you get with
the label first of all I'm smart I'm not that smart um and back then it was a different game
you feel me Apple music and Spotify like those that wasn't even a thing I remember what they want
being a rap caviar top of 2016 and I don't even know what the fuck rap caviar is I'm not even like
that privy to Spotify no one was it wasn't a thing right and so my whole thing was looking around
the game and being like I need to level the playing field all you all are on radio I need to get on radio
That was really it
It was like
I want to get on radio
And I want that perception
I want to make that perception
play with like
Damn Russ been grinding
Like from the fan perspective
Russ been grinding he'd been killing it
And boom he got rewarded with the deal
You know what I'm saying
I wanted that level up perception thing
And I wanted radio
And you know
It was a great experience
Because I got a good deal
Because I had levers
So you know
Partnered the whole shit
And I'm independent now
And so when you think about it's like
Cool I signed 2016
And I'm back fully independent
at 2020, three albums.
It was like, come on.
Gil, what did you always say about that level up?
He just said that about how
Gil always say,
people want to see you come up.
They don't want to see you just bust on the scene
and you got everything hard.
What the fuck?
How do you break it down?
Well, you know, people tend to think that
coming in the game,
they want to,
I got all the money,
I look like I got all the money,
I look like people love to see your glove up.
They do, but you know the problem?
And this is why I said in like a flex freestyle.
People want to see you get it until you get it.
Then you talk about how you got it.
Then the same ones get offended, make your mind up.
That's the problem is that the problem is that we all root for the underdog until the
underdog wins.
And then it's like, oh, so you think you're, it's like, what I thought y'all wanted me to get here.
Did you not?
But now that I'm here, now it's a problem.
And you know what, you know what, like back when Drake and Meek was going through
their thing.
Yeah.
And the back-to-back came out.
It was at the height of back-to-back.
Yeah, yeah, yeah.
we know how crazy it was looking for meek at the time right and i'm in a studio and some youngans in
the studio say yo i think it might be over for meek and i say younger this will never make it
be over for meek yeah yeah and he said explain i said let me tell you something meek got fans
from when he had
Fuzzy Braids and not a dollar in his pocket
Right
Dumb niggas ain't never going nowhere
That's a fact
That's a fact
Because they celebrated
You glow up with you
Yeah they won too
They're part of it
They won too
When he had them 800 followers
Yeah
You best believe they're the strongest
800 fucking followers
That he still got to this day
data 800 follows that's going to walk up on him and scream out
I remember when you put out boobily bobby he ain't even proud of that shit
he's like damn that was on my second mixtape this shit was
I mean I can't even lie when fans hit me in they're like
yo it's my favorite song from yours and it'll be like the eighth song
I ever put out I'm like yo I'm gonna have to fight you but that's some bullshit
because you're like yo how dare you fucking but it's like at the end of the day
yeah you'd be like
something in that song that you drop
connected with them.
Yeah.
Yeah.
You feel what I'm saying?
And it's funny, that's how music is.
It is.
Like, prime example, you can have a song, like, I listen to albums, right?
And, you know, can we get a little quiet out there?
Appreciate y'all, right?
We don't want to hear you on the mic.
Listen, right?
Yeah.
I listen to albums, right?
And a lot of times it's not the song that's on the radio or the single that connects with it.
never is yeah you feel what i'm saying so yeah for me it's a little different it's like i like
i like to connect with the songs that i feel like soon as you hear it once or you hear it twice
you know like yeah yeah yeah yeah yeah yeah like that first impression is a motherfucker
absolutely first impression is everything and the problem is all the youngans because they look
at the rappers they want to come out with this perception of
I've already made it
I got money
and if you don't have something
I think that's the worst move
and I tell everyone that's the worst move
I say as long I say oh you're broken
you're struggling embrace it
that's your brand right now
because that's what people can relate to
it's like what I'm like yo think about it right
if you're broke and you're working
as a fucking bus boy right I had a bus boy job
and it's like and that's your reality
you're driving a beat up 96 Honda
whatever the fuck it is it's like
if that's your truth
do that because guess what if you use this time where you're actually broke to fake like you're rich
when you finally get on now you're actually rich and it's like there's no relatability you you
you missed your whole chance to really make a connection with people who are like no i remember him
from way back like a lot of these people it's like how do you expect people to relate to you
and connect with you if you've always tried to distance yourself from the average person right
that's the problem like i i love to be there's a there's a different thing
being broke trying to get on does
as far as the connection. Right. And let me tell you
the flip side today. You got the youth
out here that, you know,
they come from the urban cities.
You feel what I'm saying? And they try to put
that facade
out there like, I already made it,
I already made it. And then you got the kids
that come from the suburbs.
They try to put the facade out there of
I grew up fucked up. Right.
And then I couldn't eat at night.
Nigger, you had two
refrigerators and a freezer downstairs.
is, what are you talking about?
Who did I got to take this call?
I'm sorry, go ahead.
And you had pantries.
And you had pantries.
You had crazy pantries.
Right.
This is the whole thing now.
You had a, why you, what mindset would you in when you created, Killem All?
Killem all was a really, 2018 for me was a really fucked up year in time.
Just because, so, you know, 2016, shit starts to happen.
She's blown up.
2017, I put out my debut album.
And it's all love.
Like, I, I didn't have one hater.
And I was like, this is so easy.
Everybody got haters.
No, I didn't have one.
Like, when I dropped, like, I was like, wait, this is so easy.
This is what y'all talking about.
This is the easiest shit in the world.
And started doing interviews.
And then, like, my fuckers started having a problem with me.
And then, you know, I wore, like, a T-shirt at a festival that talked about, you know,
substance abuse.
And I was denouncing it because that's, like, the right thing to do.
And, you know, it went viral and motherfuckers were hating and, like, there was a whole thing.
And then ever since then, I was just kind of, like, became this easy targeting, like, punching bad for the media and rappers and whatever.
So, you know, that adjustment period of, like, getting used to, like, damn, this is, like, so much, it's not even, it's not even normal to see a lot of positivity on a day-to-day basis.
It inflates your head, but it's, and it's not normal to see a lot of negativity.
It's just unhealthy in general.
So 2018 was this whole year where I'm getting adjusted to, like, damn.
I shop the debut album, it went platinum.
I'm doing crazy shows, but, like, there's so much hate and, like, rappers talking shit.
And, you know, we got to beat up rappers and shit because y'all got me fucked up and all this crazy shit.
And so I was just, like, fucking fed up because I know how much I busted my ass.
I also got a little bit of a temper, and I don't like people just fucking, I don't like people who think you can just say shit and get away with them.
There's no consequences.
And, you know, maybe that's a lot of my ego.
But at the same time, it's disrespectful because I know based off of how.
I look and everything, y'all try it.
So you're out here getting in rapper fights.
Well, just because, but it's like in 2018, I'm just like, I'm like, y'all really think
it's like that I'm just a lick.
Like, y'all can just say whatever.
It's like, I don't care what I look, whatever.
I don't give a fuck what you think this is.
But I know, like, deep down, you wouldn't, you wouldn't say to me what you would say
to Gucci or 21.
Right.
Off of just perception, it's like, cool.
That's how I know you're going to get fucked up.
Right.
Because it's like
Because I'm the last one you expect
And that's why all y'all got washed
Because I was the last one to expect
But so 2018 was that phase
Well I was just on fucking go
I was pissed I was like y'all got me fucked up
And that's where kill them all came from
Because I was like
I'm about to just kill y'all
Fuck y'all
You know what I'm saying?
Like all y'all fucking grown ass man obsessed with me
Just talking shit like
My whole thing too back then was like
And it still is now like grow up
Right
You feel me?
Like I'm 28 now
But even back then it doesn't matter
like we all graduated high school and shit we're all left high school and i think the um
i think the idea that there's dudes with like
wives kids mortgages beards as you said her wife you see my wife just text me as an emergency
i got to fuck up doing a rust meet hold on i'll be right back i'm sorry but it's like these people
like these are grown-ass people doing the ha ha ha ha like you know what i'm saying like when
in high school it's like bro like i'm not we're not scheduling a fight after school it's just
like if we see you you're just going to get on
In this day and time industry
I'm not even trying
Like that's the thing
I never started any of my beefs
And I'm not trying to beef
Like I'm really not
Because it causes paranoia
It's unnecessary
People can die
Like you can hit somebody the wrong way
They fucking fall on concrete
Whiplash
I did my history on you
I know you really connected
I know your family
See you didn't know
You know what I mean
To see the thing y'all don't know
About his family
Is they'd be like this
Russ
What are you doing Russ
sit sit on here eat some spaghetti rush you and my uncle tony ain't seen you in a while
brus you're a fucking maniac that's how they be
no yeah i mean i'm a tired absolutely see you didn't know i knew that i did i do my
and how's um chloe geez look at this guy my dog she's fucking he's telling me she's
amazing yeah no but it's like you know that was 2018 where it's like you know you're
adjusting to this kind of like
damn this is like all of a sudden so much hate and i'm just you know what i wasn't big enough
and i and i was too uh priful and i and i refused to just be like i just was never the kid even
in high school where like if you make fun of me i'm gonna run away and like cry about it i'm
just fry you right then and there right you know what i'm saying like i was i'm confrontational i'm
not yeah i know i heard you play hands and feet on i'm not going you know i mean so it's like
that was just you know i heard somebody got hands and feet put all the stuff but that was
the music so like my music has always been reflective of what i'm going through so zoo and kill
them all the fucked up thing about kill them all i'm with fucking milan in hawaii for new years i'm doing
like my damn near fucking resident arena show in hawaii every new year every new year so the
past fucking three years like because that's just when it makes sense to go out there like
the weather's good whatever i'm like fuck it we'll do new year's in a while do the arena make a
fucking do whatever and and kick it i'm in hawaii on a crazy resort dolphins fucking it's a whole vibe
and like we're like celebrating new year's I'm like yeah I just got done recording
kill them all like I'm in my hotel room for like with dolphins in the background yeah but
it's like the juxtaposition of being in paradise while trying to while also mentally being in hell
is real fucked so being successful and then you know getting all that success and know the writing
and then having all that hate coming at you is really fucking yeah yeah but it's not natural
It's not natural.
I don't care who, you know, I don't care who you are.
It's just not natural.
You feel me to see, like I was saying, to see a lot of positivity or to see a lot of negativity.
It's not natural.
But my whole thing was like, I didn't really mind and I don't mind the like, you're an L and your music sucks.
I don't give a fuck about that.
Like, I got over that when I was 16.
You feel me?
When people in high school were making fun of my beats.
Like, I got over that.
Right.
People with platforms telling lies about me to their fans and making that shit become a truth.
and you trying to twist narratives and assassinate my character and come at my integrity,
that's when I have a problem with you because it's like it's one thing for Joe Schmo with two
followers to say something. Who cares? No one listens to them.
If you got, if you and all your fans, which is your army, and they do as you say,
if you choose to use your platform and your army to come and attack me over some fake shit,
you're being irresponsible. You need to get fucking dealt with because that's, you're inappropriate.
It don't really matter because he attacks me all the time as a loser.
No, because I don't
I tell the truth though
You's a fucking loser
Listen like
Everything I tell the truth
Everything I say I tell a truth
Not only, no you don't
You fucking liar
And I understand where you're coming from
Because I was in a situation where
Joe Button
Yeah
Did the same thing
Yeah
He went on his platform
And he spoke about
Some shit about
Million dollars worth a game
That
89% of the shit
Was totally false
Right
And it's like, okay, if, if, uh, fucking Ronnie race car is talking shit with fucking 600 followers,
right, 4,000 followers.
It doesn't matter.
But, bro, you got a million plus followers in a huge platform and you got to be careful with what you're putting out there.
Right. When you put that out there, because it's irresponsible.
You got followers who's now, they on my page saying all types of shit in my comments and all that shit is wrong.
A hundred percent.
So now you put me in a position where it's those.
I have to speak on this now.
Which is ridiculous because you shouldn't even have to defend a lie.
And here's the problem with social media.
Someone could come out and put out a lie about you with their platform and their whole fans and army thinks of it to be true.
And now you either don't defend it, which means it's true, or you defend it, which must mean it's true.
Right.
And for me, you know, shout out to Joe.
Shout out to Joe.
He doing his thing and all of that.
You know what I'm saying?
And, you know, it ain't dwelling on the old shit.
I'm just bringing it up when you said, you know, how you people say.
say wrong shit about you and they got a platform and now it's like you know what I'm saying
yeah but but like me and somebody called one day somebody we was talking to somebody that's huge
a huge big you know me person is in the industry and they said they said some shit they said
you don't respond down you respond up hard I like that you never respond down I don't give a fuck
okay you don't like who is you yeah that's hard and then Drake said some shit that was he said
you don't got enough money to make me respond you can't pay me to make me respond think about
that so you know you know and like you're talking about platforms yeah the platform is different well
you know that's why i never you've never seen me in a twitter back and forth you've never heard me
on like songs or just anyone except for maybe like one person but because you weren't big enough for me
to give you like music or give you even a tweet it's just like if we run into each other we
already don't know each other and the only thing we know of you is you were talking crazy so
if you think it's about to be like some cool shit like it's not cool like it's not cool like
We're not cool.
We weren't cool before this.
So it's like, but that was, you know, I'm off there.
But at the end of the day, it's like, it's a shame that some people come from a place where the only language they understand is violence.
And then it's like, all right, fine, we'll start messing with you now because we'll get beat up.
It's like, why did they have to go there?
Like, just fucking, just shut the fuck up.
Right.
And one thing I can say about your team, they fucking know you so good.
Yeah, yeah, yeah.
They've been with me for a while.
I sat down and I interrogated them.
before you came trying to get some shit that all of them said the same thing they called you a pee-be he's a professional
brusher he's going to anything you ask me he don't want to talk about he's going to brush that
shit all yeah every fucking thing that i asked you today yeah he said yeah so like i was saying
when did you become a professional brusher like i'm a good talker did you learn that
like early in the game i'm just a good bullshitter bro i'm a great game you and him
Got something to come.
I'm a great bullshitter.
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The reality of being famous is this,
that a lot of people don't understand.
y'all want to be famous y'all want to live the life when they get the girls the cars the all of that you know how many entertainers got to pass off money to somebody that they did absolutely fucking nothing to that's crazy you got to be on point just because it's like it's just because it's like uh i've never been to jail like i didn't rape this fucking girl right
This girl willingly
Suck the balls out of my dick
Layed down
We had sex
And
She said I did something to her
And now
If I
If I take this shit to court
Just the foot of me losing
And have to go to jail
For some shit that I didn't do
Even though I know I didn't do
And I want to
I want to take this shit to court
But it is a fucking chance
I could fucking lose
sounds personal no no no no no and i never nothing like that never happened to me but right i see
it all the time yeah whereas though i see it with i haven't seen it happen with people that i actually know
and i'm like i know he didn't take no pussy yeah well that's why it's like you feel what i'm saying
yeah but that's why you don't know who you're dealing with you know what i'm saying like when you're
yeah when you're living that life where it's just random girls and random cities you don't know
what the agendas are and shit like that so
absolutely it just in a lot of time
it's an ego chase anyway it's just this need
to like rack up bodies
like as a man it's like some weird shit
so you used to rack them up hon
you was the body snatcher but it's like
you know you first get on you first get money
like you want to like live the
life you're on tour you're like yo it's my
first tour I got a tour of us when you got
when you got taller living
buying the jury the cars the flexing
when did you get tired he ain't tired
you see that fucking bracelet
oh it's on the racer please
Sean Bracer, how much of that cost?
Half a mill.
That's from all that grounded.
No, he got a rock for any fucking album for a song he put out back of the day that missed.
God, damn. I'm busting it down.
He said, I put 11 fucking mixed teams out that miss every song.
They give me a rock for every song they missed.
I didn't even think of that, but it's 11 rows of diamonds.
And I put out 11 mix.
You just now gave me a real reason to explain this to people.
You keep that, 11 rows of that.
Plus, why is your bracelet big?
Because when I put out my first 11 albums and nobody was listening to him.
Boosie?
You know what?
I had, yeah, Boosey, because I called the Boosey bracelet, even in the fucking chomp freestyle.
Well, other people call it the Boosie Bracet.
I was like, fuck it it is.
So I said, half a million for the Boosie bracelet, 100K for the MJ Hoops.
He's 100K in the years.
But, um.
It's all heavy.
But, um, nah, it's like.
So the last 700,000, the wrist in the air is 700.
Mm-mm.
So to change all together, would it take it to a million?
Yeah, no.
Like, if I got on all my shit, I'm moving around.
Yeah.
Like a million.
But it's like, it's casual because it's not like, you don't, it doesn't look really like I'm wearing a million.
Like, it just looks kind of like.
Oh, no, that briefers don't look like you're wearing a million.
We're talking about that.
No, the bracelet is kind of the giveaway, but like everything.
Like a fucking 17 inch.
He got a 17 inch fucking flat screen bracelet.
But it don't look like I'm wearing a million, though.
You know my problem, though?
You get a little taste of something, and now you want more.
So I had one row.
And then I got a bracelet with three rows.
I was like, damn, this is hard.
Let me get another three row bracelet.
I was like, this is hard.
I said, let me get another one.
I got another three row bracelet.
I was like, you know what?
I want to just make one big fucking bracelet.
And fucking, you know, your next album, fucking just give me a cash.
But now I'm like, I'm going back because I'm like this is, my shit's broke.
This shit is OD.
I'm about to go back.
I just like the three bracelet thing.
But, but so.
I can't bend my arm, but my sheep, my shit.
Million dollars, million dollars worth of jewelry.
Yeah.
Million dollars.
But I don't even flexed jewelry like that.
Because not that when people are like, yo, you'd be giving all this game and yet you still buy jewelry.
It's like, yeah, I buy it, but do I promote it?
I don't promote it.
Like, I don't make it like that this was the thing y'all should be fucking with.
Like, you don't see me on the gram all day.
That's your personal thing.
Yeah, I just like jewelry and I like cars, but you don't see me like, yo, today I'm into this.
I don't get, there's nothing wrong with that.
But if you.
He tried to take up for him because he'd be in the morning with a white Lamborghini and a black Lamborghini playing fucking Michael Jackson.
It don't matter if it's black or white
There's nothing wrong with it
Unless you value
Unless I mean what you value is what you value
But I always feel like
The value's got to be on longevity wealth
And residual income and shit that brings you money
And cars and jewelry don't bring you money
So it's cool shit to just buy it's accessories
I like buying cars
This is one and bought two Bentley's
One for me one for my mom the other month
So it's like
Damn, my Duke's doing it
Yeah like had to
So I like doing shit like that
But I'm really like
I'm trying to
I'm trying to tell people like get this fucking mailbox money get this residual income because guess what then a Bentley is in shit then the jewelry is and shit because like we were talking about off air it's like by the time you fucking send the wire to get the Bentley the money was already made back and I didn't do shit for it other than fucking build a machine up over years that works itself
mailbox money shout out and rest of peace of nipsy hustling I'll see this he artists please listen to this he said he just bought two bentley's one for him one for his mom he got like a hundred a million dollars worth
a jury on all off
a 2,500 studio setup?
Correct.
Now I got the studio in my house and I went nuts
even though I don't need it, but I just wanted to like
crazy.
Because you got money.
Like a $10,000.
You can't pitch yourself recording that little ass
spot.
But what do you take on the road with you?
What I take on the road with me, I'll tell people exactly,
is the Noyman, TLM 103, which I thought it was $2,500,
it's actually like $1,100.
The Apollo twin or the Apogee duet,
Apollo twin is like 900,
Apogee 2S like 500
The Sennheiser
285 headphones are like 200
And my MacBook
That's it
And how much is all that?
I don't know
Was that 1100?
So you put that in the book back
That this is 30 something 100 man
2200 for the mic
And the laptop
500
Yeah 35
But you don't have to get the top of the line
Mike that he has
You don't have to get
So it could be a lot more inexpensive
Of course it could be
You use MacBook
Yeah MacBook
I use logic
I make the beats in logic, recording logic,
makes the shit in logic.
Like, ain't nobody taking my baby
and Psycho Part 2,
which are both platinum on my tune core,
all done everything by me,
were made in hotel rooms with no speakers
and no, I didn't sound, treat the room,
I'm in a fucking hotel room.
Right.
You got a new EPL Chump.
Yes.
You know, you got Alchemist,
you got the ninth wonder,
you got Benny the butcher,
you got DJ Premier,
you got Buster rhymes,
you just went crazy.
Yeah.
Now, why was it five songs?
Was it a method to it?
Was it attention span?
Yeah.
Well, you know what?
Because when I was, at first it was going to be three songs.
Because I wasn't even really trying to, like, drop a project or an EP.
I was just trying to drop, like, a collection of just straight bar shit.
You feel me?
Because I like that type of rap where it's like, I don't want to hear your weird-ass abstract shit.
Shut up.
Put the beat on and rap.
You rap?
Like, that's it.
And I don't feel like there's a lot of rappers who can really just go and just rap.
I don't want to hear all your bridge.
Can you rap?
Can you rap?
That's why it was important for me to do the rap city thing
because it's like just to give people to just double down on the concept
that this is about the rap and the bar.
So I just wanted to like, I wanted to get together like the illest classic producers
and the people that I respect like their pen the most and just the legends.
Like motherfuckers who are all have every reason to wash me on every song.
You know what I mean?
And just rap with them because it's like who was,
the artist that you worked with and they went in the booth and when they came out you was like
i wasn't in the room with any of them it was all over text i was texting okay cool so you know well
i'm saying here's a fucker thing i had to send like here's the thing that no no and i take this
i'm proud of this right my verse was on every song that i sent before before absolutely so when i sent
it out i'm like i know y'all gonna go crazy because you hear how i'm coming right and that's what
all of them said they were like nah i had to do that because you went and i'm
I'm like, no, you know what?
Like, I got Black Thought to use the, like, like, at the end of my verse on the,
I've been hot since Michelle and Barat, yeah, your mind, you think I'm going to stop?
Momentum.
Yeah, on momentum.
The fact that Black Thought came and, like, did that same little cadence.
I've been hot since before Crack Rock.
You got your mind if you think.
I'm like, yo, y'all can't tell me shit.
I got Black Thought to fucking.
And Benny went crazy.
And Benny went crazy and Buster hit me and was like, nah, I had to do that.
And Crook, it was like, I had to go crazy.
Yeah, absolutely.
So it's like, I like that because of the level that I was pushing my pen at, they had to
I'm correct because I'm going here spazzing for two and a half minutes.
You can't just come on here light because you can't get killed by me.
Now, I know you respect all the artists that you work with, but who was you in the studio
with or who sent that record back?
I'm not just talking about on this album.
I'm talking about in your career that when that motherfucker press play and you listen
to that bitch, you said, holy fucking shit.
It was all of them on Chomp.
I was like, fuck.
Damn.
Like, when Crooked sent his shit back, I was like, God damn.
It's like, the fuck, bro.
When Ab Sol sent his shit back, when Blackthard sent his shit back.
You're just like...
I'm just like, yeah, but you know what?
I'm like, this is a different level.
Like, but I'm nice and I held my own.
But at the same time, it's like, you're talking about three generations of rappers.
Like on a song like Momentum, I'm 28, Benny's 35.
Black Thoughts in his 40s, right?
Or something like that.
So it's like, Black Thoughts should wash.
me. I should never be able to
like, I can't fuck with black thought, but
I can play, I can hold my own.
You know what I'm saying? And that's what, like I said,
to me, that's what was ill
about it. And I, and that's what I'm
glad I gave people and gave my fans
and gave the culture. It's like,
I didn't go and just recruit
the bums just to try to prove I can
rap better than them. It's like, nah, I'll play
with the older kids. You know what I'm
saying? I'll play up. So that y'all
could really see, but it's like, I didn't get fucking
washed. I held my own. See, for me,
For me, I look at it backwards then from what you're saying.
Okay.
I look at it from like, if Russ came to get me on the track, I got to keep up with you.
Right.
Because you and your prime.
Right.
I don't want to be sounding like the super old, washed up, goofy, motherfucker with the wrinkle-free cotton dockers on all in the supermarket.
Look like a lost.
I don't want to sound like that.
Okay.
So I look at it like, it's like when Jordan came back and was old as shit, 41, 42 for the Wizards,
you knew Joel wasn't the best in the league.
Right.
He had to try to keep up with them young kids.
He had to try to keep up with code.
He had to prove that.
No, no, no, I could still do this.
But see, that's why I got who I got, because their pen is still sharp,
and that's why I got the beats that I got because I didn't want them trying to do,
I don't want to hear Black Thought do Amigos flow.
Right.
You feel me?
I want you to.
We know the power of the pen.
I just want you to give me black dog.
You're right.
You're right.
Yeah.
It's just like anything else.
I write.
It's just like playing basketball.
Yeah.
It's just like riding a bike.
It's just like doing anything else playing football, boxing.
The more you do it, but if you say, I'm taking time off on that, it's a chance that you're a platinum pin could become silver.
It could if you take time off.
I don't think these people take time off.
I'm just saying, but it's safe to say that Black Thorpe probably ain't in it like he was when he was your age.
Maybe not, but that's my fucking still rocks every day.
Absolutely, but it was a different hunger.
Maybe so, yeah.
It's no way you, because.
But that's true for everyone.
That's true for me.
That's true.
Yeah.
Like, let's be for real.
You still hungry, you still, but it's a lot easier for you now because you're a lot smarter.
You understand what it takes.
takes the win.
Yeah.
But I guarantee you, you don't have the hunger of that motherfucker that put out a
song a week for three fucking years free, 11 fucking mixtape.
It's impossible.
It's like, it's like someone being hungry and saying, like literally hungry, no food
in their stomach and saying, are you still as hungry as you were back?
It's like, nah, of course not.
Absolutely.
So that's why I look at it.
Like when you're older guy and you're going up with these younger guys, you've got
your mentality.
And it's crazy that you have that mentality of.
As a young guy, I got to keep up with them
When the reality of day mentality is supposed to be
I gotta keep up with you, damn
He probably glad you sent that fucking verse over
He might was about to do a 16
And do you come with two bits around
Oh shit, thank God he sent that fucking verse over
Because it allowed him to be him
Absolutely.
Yeah, but yeah, I mean, because I base it off a skill
I'm trying to like, I'm trying to keep up
And play even in basketball when I was little
Like I'm trying to play with the best kids
I don't want to play with the fucking bums.
Oh, basketball.
I cooking.
I cooking.
You and Gil.
What's going to?
Let me tell you something.
Let me tell you guys up.
Let me tell you on Atlanta.
Y'all can get dusted tomorrow.
Oh, that's going to happen.
It's going up.
It's going to happen.
It's going to happen.
It's going to get dusted.
We only play.
We only play 35 and younger.
No, no, no, no.
I got a court at my house.
So y'all can get dusted.
We go cooking.
Y'all can pull up tomorrow.
We're going to cooking.
For real.
Why are you disrespected our name?
Nah, look.
You see.
You see the, you see the, you see the little scale.
You can feel, you don't understand who we are.
Listen, you, y'all not here, but you could, you could taste it in the room.
It's, it's, it's, there's terror floating around.
Do you know what they call me, Russ?
Do you know what they got, Chauncy Gillips?
I know, I've seen, you got a nice little left hand.
Oh, a little laugh.
See, that's what they try to say you come in.
You got a nice little left.
Yeah, the little is where you just throw in a slight in a disrespect.
I heard you, little rap.
Yeah, yeah, yeah.
Yeah.
I see your little movie, you know what it's the shade is coming.
It's cool, you know what I'm going to see how he takes this little
W that I'm going to take tomorrow.
What do y'all play to?
What are we going?
11 once and 10?
No, I used to play 100.
Now, I'm playing one-on-one.
All three.
One-on-one.
We're not playing two-on-two.
No, we're not going to fuck my rap up.
You're not going to fuck.
You're not going to put my team.
We're doing two-on-two.
We're trying to give you all this.
Let me tell you all some.
I'm playing power four.
Basketball is a team game.
He's trying to get out of me.
He doesn't even believe in this shit.
No, no, no, no, I don't believe that.
Because if you was a fucking rapper,
because Matt Barnes' little sons dropped you off.
I remember that.
Matt Barnes filed me, man.
No, his kids.
Because his son dropped you off.
If his basketball game was placed into a rapper,
you know who he beat?
Who?
L.L. No, J.
He's a fucking heated.
Fucking bum.
You hear me?
We beat the young boys together.
Fucking Oafel Winfrey.
Two on two tomorrow.
Who are you playing with?
My homie.
All right, don't be
He's fucking famous.
You got to ask me who the fucking told me.
Somebody from the hall.
Fucking Hawaiian Leonard pull up.
No, my boys is I noticed I was 12.
Nah,
but he's nice.
How tall is he?
What is he?
6.3?
I knew.
I knew.
I'm 6.3.
He was going to be.
He's going to fucking 9.
I'm 6.11.
You'll be, you're always trying to minimize somebody height because you 5.3.
Listen, he won't run away.
He won't run with.
He's 63 because they measured him.
His height one time.
in prison he had the pumps on he
the fuck out of you he was a loser
legendary loser we're gonna win
because of me just past the rock
I got it hey listen Russ and
and what's so crazy I've been calling all the rappers out
forever he's scared
I've been calling all of y'all out
you it's gonna be so bad
Joe Jim Jones
Camrod's new herbo chance
Herbo chance
little dirk
he finally accepted the challenge
you all play pool or not
yeah we play pool I just
I play everything, soccer, tennis, me too, me too, table tennis.
You lose everything.
We got a swimming contest.
Hey, don't pull out on Madden, though.
He's really madden.
I'll tell you something, he's doing a lot of lightweight stunting.
Like, he's not trying to put it out there, but he's stunning heavy.
Yeah, I got a pool, too.
Yeah, I play tennis, full court tennis court.
No, I don't got tennis.
I play soccer, yeah, I got a soccer field, too.
No, I don't got tennis and soccer.
But basketball, you can get dusted in.
I don't know, we're going to sit.
Okay, good.
We definitely going to see.
But listen, man, I appreciate you for coming through, brother.
Absolutely.
That's it.
Y'all don't got any more questions?
Oh, yeah.
I mean, you know, I got to take up all your time.
I got a question for Rush.
Okay.
Go ahead.
Let me go.
What you know about Ron Approve, Russ?
Yeah, I don't know.
You're trying to put me on, though.
Yeah, Rona-proof.
So each and every Sunday at 3 o'clock, I do a live training where I teach people
my 10-step system how they can get started in real estate.
So if you're interested in learning how to get in the real estate game,
with little to no money, no credit, no license,
required go to ronaproof.com
or you can text 91982282525
Rona proof let's go
All right
Also I want to tell all the
The people trying to make music and make it
Talk to him
In that shit out here
Here's the thing that y'all have to like
Here's just a couple of things
I feel like y'all need to know
You got to fall in love with your gut
And your taste
At the end of the day
Like
This is your shit
this is your kid when you're making art whether it's a painting music whatever this is your
shit so it doesn't matter if you're playing and everyone in the room says it's whack if you fuck
with it the shit that i learn is that you know what if i fuck with it and i believe in my taste enough
there's going to be some other people out there that fuck with what i fuck with right so first
of all trust your taste and trust yourself and trust your gut make what you want to make and make
what you would listen to step one uh two make sure you at least i don't recommend everyone
a mixer and an engineer and producer.
I don't recommend it, right?
But I do recommend everyone trying those roles out.
Because the thing is, when you at least put the hat on for a second and say,
you know what, let me try to engineer myself or let me try to mix myself and let me try
to make a beat, you at the least will gain respect and appreciation for that role.
Absolutely.
Number two, you'll gain an understanding of the timetable of the work that is required to
turn that shit around.
For example, if someone's mixing your shit
and they're like, it's going to take me three weeks.
You know that's bullshit if you've tried to mix before.
Right.
But if you've never tried to mix before,
you might just be like, yeah, I guess that's just what it is.
You know, pick up the camera.
Go buy a Canon 60D, which we fucking shot.
Boogie is my boy since fucking eighth grade who we shot.
How important is the content?
The content's important, but it needs to be consistent.
But you need to make sure that you have the infrastructure set up
where you got the in-home studio.
You're making your shit.
You've tried out the role.
You've shot a video yourself, bro.
Man, in the same basement, I recorded all this shit at, right?
We had a Canon 60D camera.
I set it up on a tripod.
I recorded this song called Too Many.
That same night, I put up the camera on a tripod.
I pressed record.
I went and stood in front of it and did like a couple takes.
I bootlegged final cut.
I fucking edited the video myself.
It has whatever, it has 60 million, 70 million views.
And it's gold.
You feel me?
It's a gold single, largely in part to the video.
You know what I'm saying?
The good buy.
video has over 100 million views my boy boogie shot that we don't know what the fuck we're
doing but you know what pick up the camera hold the shit you got taste or not you feel me like
and trust your taste and do that i just feel like a lot of people don't want to bet on themselves
and before they even try to bet on themselves they're so quick to look to see who else can do it for
absolutely oh well shit i don't know what i don't know anything about cameras you got a camera
it's like why like try it out like i said maybe you don't end up being the director and the mixer
but at least you now know what goes into it absolutely and people can't bullshit you
You used to have, you know, it used to be people just bullshitting us with videos.
How long would it take?
I'm glad you're talking about that.
For what?
How long with the video, the people that bullshit is you?
I mean, they'd be talking about two, three months to get videos back.
And at that time, we don't know any different.
We're like, I guess that's just what it takes.
Right.
But then we go pick up a camera ourselves, shoot the goodbye video.
We edit it the next day.
It goes out in two days from shooting.
Right.
And it gets 100 million views.
Can you talk to the cameraman out there?
You're like, wait a second.
Okay, so when people say, oh, it's going to take two weeks.
Or, oh, it's going to take a month.
I'm not talking about videos, just in general.
My whole thing, the rule of thumb really is like,
it's not going to take you a month to do the work I've asked you to do.
It's probably going to take you a couple hours.
It's just going to take you a month to get around to prioritizing me.
Right.
And that's the problem.
That's the problem.
When I'm doing it, I prioritize myself.
And that's why, like, when people are like, how you make so much music and put it out yourself,
it's like, well, y'all want a joke and everything produced mixed master by you.
It's like, yeah, y'all can joke all you want.
but the reality is that my train always moves.
Absolutely.
You can't got to wait on nobody.
At all.
I go downstairs in my place.
He ain't got to wait for the next train to pull a fuck up.
At all.
Like,
I could never imagine trying to be an artist in 2020.
And before,
like,
you got a crazy idea.
You got a song concept.
But before you even move a muscle,
yo,
can you pull up and engineer me?
Yo,
you got the beat.
It's like,
for real.
Yeah.
You can't even fucking move.
You're paralyzed by your own ignorance.
Right.
One of the things I'm picking up on you,
Russ,
is that you don't make any excuses about what you want to do.
You're going to get it done.
If it's, if you got $2,000, you're going to make that $2,000 work.
A lot of people making excuses, you're going to go down and get it done by yourself no matter what.
Hell yeah.
That's a mindset.
Yeah, but you know what?
At the end of the day, we talked about it off camera and shit.
People don't want it that bad.
Right.
They don't.
You talk to people who it's like, yo, all you got to do is X, Y, and Z once they really,
because people just see the Z result.
They don't see A to Z.
They just see Z.
They don't put to all the hustle.
And they're like, oh, damn, I thought I wanted Z.
Right.
But you're telling me I got to go A, B, C.
The whole shit, I don't know.
It's like, all right, well, then you don't want it that, but that's fine.
But stop, like, give it up.
Because the motherfuckers only see your Grammy moments.
Yeah.
You feel me?
They don't see where they took to get to the fucking Grammys.
At all.
And they don't want to put the work in that it take to get to the Grammys.
They just want to.
They just want to show up.
They just want to show up.
They just want to show up.
You just want to be in paradise.
You don't even want to work to get there.
Right.
You know, the other thing is, like, if you're not down to, quote, unquote, fail,
consistently for fucking five years, ten years.
You don't want it that better.
Right.
Then give up now.
Right.
You know, I had friends, man, that was so much better than me at rapping, so much better.
They didn't stick to it.
I was the last one out of my friend group to start rapping.
They didn't stick to it.
They would put out a song or maybe eight-song mixtape and just stop because they got
too attached to the results.
And we were talking about this off camera.
When you're doing the IG lives, you see 12 people and you're like, fuck.
And especially where you play yourself is when you start comparing.
Well, he got 90.
He got, and of course, you're like, you'll always lose that game.
I don't care if I get, if I post a video today and it gets 10 million views in a day.
If I go look at a Nicki Minaj video, I'm going to be like, damn, but I'm still not shit.
You know what I'm saying?
But it's like that, like, you're measuring.
Yeah, like the dick measuring has to stop.
It's like, measure yourself against your own self yesterday.
And it's like, same thing they told him in jail.
Yeah, I knew some dick.
He's spicy.
Measuring has to stop.
He's a fucking spicy.
He's a fucking sell he told him that.
The big best we got to stop, man.
He was on him for that.
Yeah, he was only for that.
No, but it's like, you got to stop running races against everyone else and being so concerned
because at the end of the day, your process is your process.
It might be 10 years.
His might be too.
This is what it is.
Like, I was making beats in 2006.
It's 2020 now.
You know what I'm saying?
Like, and shit didn't even shake for me to end of 2015, 2016.
That's 10 years of making beats.
But most people won't allow themselves to see that part because they quit too early.
The fucked up thing that I always.
we think about right it's like damn i could have really stopped in 2014 after 11 mix tapes and
no one would have been like you didn't work hard right put out 11 projects you know anyone
that put out 11 projects everyone would have just been like damn i guess it just wasn't for you
right you know but i just kept going and and guess what and i could have stopped after
fucking my first album been like now i don't want this shit anymore but then you know what then i don't
then i'm not in the position to make a best on earth where rihanna posted right and so
now I get what wakes me up in the morning is like the excitement of the of what's to come because I know I'm putting in the work and I know at some point the blessings just follow and I'm excited to see what the fuck they are like you know we can get off this I could walk out of here and Beyonce posted my shit and it's in her who knows like when you when you are down to to put yourself out there and you're open to receive the blessings that's when they come in a lot of people don't even put themselves in a position to receive blessings right and
The bottom line is you can only you can run your race.
That's a fact.
That's a fact.
I want to give you props for something, right?
Yeah.
It's all in your head.
You put a book out.
Yeah.
Right?
Did numbers, right?
Yeah.
It was on bestseller.
Yeah.
That book inspired me to create my own book, DeMond Wallow 267, right?
Hell yeah.
I put out book one.
You know me, book two is out right now, all because of Russ.
Wow.
And I'm going to say because what he did, he showed me is simplify.
His book was small.
It was straight to the point.
You put in your pocket.
You were going to play in your pocket.
You would go on a plane with it.
women could put in the pocket books
and it's all about this book is all about the
mine it's all about the mind of Wadle 267
and just letting people know giving you chapters
of like a real shit, real life stuff
that I talk about every day
But it's important that you do that
You know why because at the end of the day
No one's going to remember any of the outfits y'all wore
No one's going to remember about the pieces
Your War the 500,000 out
No one's going to remember any of that shit
The reality is what sticks with people
And why I love like a Nipsey
And a Kobe is it's a mentality
You know what I'm saying
Nipsey left
behind the marathon.
Kobe left behind Mamba mentality.
Like, you know, and that's what was important for me about my book was to make sure
that I'm like, you know what?
When it's all said and done, fuck the music if you want.
Because at the end of the day, it's taste.
Some people just don't like the sound of my voice.
Cool.
But you know what?
The book, I don't care who you are.
That shit can apply to you.
And it's like, and that's really what I'm trying to give y'all is timeless music
with a message.
But if you don't like the music, at least get the message, which is the book and
the mentality.
So shout out to you because that's really like when it's all said and done, that's
the shit that when you're gone.
People are like, that's really your fucking, you know, belief system.
Absolutely.
In writing, it's crazy.
Listen, man, we want to appreciate you.
We appreciate you for coming, man.
Russ and he came through, man.
Did she y'all get that.
Chomp is out right now.
Go go get that.
Look at his whole, listen, he got a whole encyclopedia of material out there
that y'all go check out right now.
Dive into the catalog.
Man, million dollars worth a game, Russ.
Yeah.
We signing off on Walo 267.
I'll go on the name of Gillie the King.
It's only to close it.
Yeah, you already know who it is, Russ.
And it's just like that.
I!
