Million Dollaz Worth Of Game - MILLION DOLLAZ WORTH OF GAME EPISODE 144 FEATURING BERNER
Episode Date: December 13, 2021FEAT BERNERYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/mworthofgame...
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Hey, million dollars worth of game listeners.
You can find every episode on Apple Podcasts, Spotify, or YouTube.
Prime members can listen ad free on Amazon Music.
Right.
No, that's just that.
There you can't have a road.
Three or four wars, 34 stores.
Just seen another cover story on me by Forbes.
In a black Cadillac with the bulletproof doors.
Lift the hotel room with white ashes on their floors
Got a plane jam rolling
I don't need a whole kit
Another billion of weed
I don't need a whole brick
Blue building in Toronto
I'm a flood a whole six
Full of brown bag out
I'm gonna blow the whole shit
I got sick and moving cash
Armour cars and armed cars
Yeah that's six million dollars
Organize all large
I tell that bitch is slowed down
Cause she fucking won my high
Lift the show with five bitches
Need a couple of times
Make plays in Miami
I ain't ever
At prime, but I shut down 11, left the club around 9.
I sent your bitch on a mission with a sign up for the box,
drop the big face at Melrose's around the block.
Looks like a joint drop, used to use a join box.
So I out, grew this safe and put it in the Florida rock.
Talk to her.
Talk to her.
Uh-huh.
Uh-huh.
Ow!
$2015 I only had a hundred tuck just bought another truck if you're good to run it up
I bet my enemies are sick for another double cup while you sleeping on the couch or run another
hundred up burn money weed money coat money bro money dope money dope up tripped up and ice like
I'm serving fed now yeah throw money weed money coat money money like I'm serving fed
up yeah dope money weed money coat money coat money blow money dog trapped up and ice like I'm serving
serving up yeah yeah yeah yeah you know what's going on man you see what's going on listen we
were a burning building down the day you see we got burning and that was off that godie
album that untouchable feature in future you know what I'm saying this is how it's going down
man million dollars worth a game but you're now tuned into me me me me me me me me me me
million dollars worth a game players fuck up too he said that this was supposed to happen
I'm fucked up I'm gonna say this I'm gonna say this I'm gonna say this
That was contact.
That was contact reactions.
It's a little crazy in the room today.
They got some shit in the air.
He's going to taste it.
He's going to hit this shit for a really.
It's a little crazy.
Now, we're going to get straight to the point, man.
You know, he's running around.
He got the guy the album out.
But we're going to take it back to the beginning and the essence.
You know what I mean?
The founder, the CEO.
I'm talking about the creator of Cookies is right here.
One of the best brands, marijuana or cannabis.
Do you say marijuana or cannabis?
Or could you say we?
I like to wear marijuana.
People say it's a bad, you know, derogatory term for, I like marijuana.
That's, I mean, you know, it just sounds mafia.
So marijuana, you know what I mean?
Now, everybody's out here today.
Everybody want to get in the game.
Everybody, you know, and I didn't never know about you.
I come on from jail, but any time we went to LA,
Gil will be like, I got to go to cookies.
I got to get some cookies.
I'm like, you get cookies from the gas station.
Like, what is you talking about?
I didn't know what he was talking about.
I didn't know enough.
about, you know, we're talking about cookies.
I'm thinking we're talking about eating something.
So we go, first time I go over there, I'm like,
damn, this is going on like a designer, all this shit, you know, whatever.
So, and then I start learning about the brand.
I start understanding and start researching and stuff and all that stuff.
And then I'm like, God damn, this thing, hey, they got the merch, they got this, they got
debt.
Weird did that because right now, everybody trying to get in the cannabis game, everybody
went a dispensary, everybody figuring you got the minority thing to get in, you got all
type of ways.
How did it start for you?
How much money was it?
How did it take?
Where did they begin at?
It begins with passion, bro.
I was obsessed with weed, and I was very passionate about it.
And I still am, and that's why I'm still doing it,
even with all the bullshit we deal with.
So you've got to be passionate about something for you even,
try to build something.
You can't just say I want a strain because everyone has a strain.
It's going to work out.
Why do you want one?
Why do you want to build something?
So it started with passion for me.
And then, like, I hear a lot of people say,
man, follow your dreams.
You know, you could do whatever you want.
Anything's possible.
Well, I started thinking about it on this trip,
manifest your memories.
manifest your, you know, your miracles.
I started manifesting this shit in my head.
I was like, this is how I'm going to do it, you know?
And so when it started for me, I was really a fan of the blood.
I was going to the dispensary with a camera trying to shoot a, right when I turned 18,
I went and got my medical car to start shooting a documentary at the dispensary.
And within like a week of me going every day, because you can get high in there.
I was getting high, filming my documentary interviewing people.
The lady was like, you just need to come work here.
It seems like you like this place.
And right then that was my shot.
I just moved in hard.
Where was this store at?
It was in Frisco on, it was on Balboa, and then on 12th and Geary, the Old Hemp Center.
So you started working there?
Yeah, I started out doing intake, right?
So when people come in, they show me their card, I check their ID, call the doctor,
make sure it's valid, buzz them in.
Then I went to, like, the dude that's like selling the weed, you know, like a buttender,
kind of like a bartender.
And then I moved up to a buyer, which was, I love that.
A buyer, so you went and bought the weed from the farmers for the...
Nah, so this happened.
used to work back in the day and I missed the hell out of this.
Anyone under Proposition 215, you could have walked in, not even being from California
with a duffel bag, right?
He's going to back.
I'd be there.
I look at your work.
I decide if I want to buy it or not and what I'm going to pay for it.
So when I started doing that, that's when I really started loving the game because I started meeting
all kinds of people.
I never thought I'd meet.
Connections galore.
New strains galore.
And the part of it that made me want to build a brand was,
these people are just coming down from the hill
or wherever they're from with Bud
and it was my job then to take
the loose turkey bags, put it in a jar and sell
it. So you got 50
different jars on the shelf.
How are you going to sell it? We started making
them little signs. You know, I make a sign
for the weed and with the price and you put it down
there and I started noticing the ones
that I worked on or the ones
that one of my home girls worked on, people always walked
down like, what's that right there?
I'm like, oh, it's because that motherfucker look right.
Yeah, they ask them about it because it looks
right and as long as that you know
it smells good and it smokes it they're going to come back
for it I said the first person to build
a real brand is going to be the one that wins
and that's how I looked at that shit
because no one had really had brands back then was just
out of the turkey bag oh so
nobody did the packaging and the hell
no no you got your shit in a sandwich bag man
it was we used to print little stickers that said
the hemp center with the phone number and the email
and that's it and I used to have to sticker
the bags and this and that but I knew
early on when I seen that shit I'm like whoever
comes with a brand like a real brand like an identity a logo a colorway and gets in that
market first because i knew when i was in there i knew by the diversity of people coming through
this shit was going to go you got doctors you got off-duty cops you got AIDS patients veterans
you got kids like myself that loved it it was so diverse i'm like this shit gonna hit one day
i want to be in this shit what made you what made you decide wait hold on before we go any further
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What made you decide to name your brand cookies?
Just from the strain.
Like, back in the days,
there was so much Granddaddy Purp and Bubba Cush,
and then O.G. Cush started kind of getting played out.
My partner Jai would always bring it back.
So we came through with the Cherry Cush first,
came to it to Cherry Pie, you know,
and then we got the cookies.
And when he brought that through,
I used to like to roll the swisher
Let it sit on the dashboard
So it gets nice and dry
And then fired it up and see what this shit tastes like
And so he was like man
This shit tastes like a
Mmm like a
I was looking at him was like a
Like a thin mint cookie
I'm like oh shit that shit
That shit do tastes like a cookie
So we named Stramed cookies
And when we named it this shit
Just went crazy
And so
I was like I like the name
I can't call the Girl Scout cookies
So I'm about to get sued
For show for show for show
So I just called it cookies
And I ran with it
And when I made the logo
It just
I knew that like
For some reason
Deep down there
I was like
This is the parent company
It's the main strain
Right now
Which got a lot of buzz
But I'm gonna call the company
Cookies and then
Spin off the menu from there
You know what I mean
I think the apparel
Really helped build the brand though
Oh so the merch
Yeah
I don't even call the merch
I just call it like a street wear
Company right
Okay
We I started that shit from the crib
You know by myself
With a couple of homies
sending like boxes from the crib
just like taking orders and doing that
and boom, boom, boom.
You know, today, cookies this year
is going to do $55 million in revenue,
just the clothing, just cotton.
Yeah, just clothing.
Just clothing.
Y'all just got a crazy pack from the San Frans store.
They just sent me a crazy pack.
You sent us some shit.
But I felt like with the music doing what it's doing
and with the cannabis like doing
what it was doing, that clothing at the right time,
it hit and it was like a billboard for us
and it kind of normalized cookies.
And it made people that didn't smoke weed
feel like they were part of that shit.
shit and they made kids that were like looking up to like all their bigger builders that
fucked with this shit feel like they're a part of that shit like the clothing really
helps solidify the brand a lot and I did I'm gonna give you guys this a million dollars
with the game I'm gonna share shit with you I never share with nobody okay I didn't just
go put the logo on a shirt you know I mean I started looking around like how can I make this
shit jump and at the time shout to Nikki diamond diamond supply was like one of the biggest
street wear a brand you know out there and he's from my city and um my boy al fresco brought me to
the manufacturers of all his product they made his belts his beanies his wallets his hats his
backpacks right and he did a lot of stuff for my my partners now they did a lot of stuff for
everybody tyler de crater everyone so i went to them and i said okay if you guys invest a hundred
thousand behind my clothing line i'll give you guys 20% right best still they ever did ever
I'm sure they love me a lot.
Invest $100,000, but what I really want is access to the manufacturing.
I want to overnight take this t-shirt and this hoodie and put hell of shit out, right?
Like, I want to turn my shit into a full-on brand.
So that was the first step.
The second step was I went to my partner, Brian Wilson.
I posed him old school D-Boy away from Staples and Stance.
You know, Stan Sox?
Yeah, I remember, yeah, Stan Sox.
He was doing Stan Sox.
He was one of the biggest guys at LRG.
always heard stories about him taking LRG from like a $10 million company to like hundreds
and millions of revenue. So I went to him. I tried to give him to fuck with me. He reached out
about the brand kind of inquiring. And when I got a hold of him, he was like, I can't leave
stance. You know, I say, here's $75,000 in a brown bag and I'll give you 15% to come be
my sales rep. This sounds like a crazy deal. Like, why would anyone pay someone to come be a sales
rep? Why would I pay someone to do that? I knew that if I had everything looking smooth, a full
line of clothing, right? And I got the main sales guy that's been tapped in for years to go sell
it. And I do what I do with the wrap and the weed. It's a deadly combo. And sure enough,
that shit changed. We were at like $3 million a year in revenue when I brought him in. And bro,
we turned that shit to like 12, 21, 32. Now we're at 55. So, you know, I just took partners that
had a lot of access to things and experience and knowledge. I wasn't just trying to say,
I want to sell t-shirts and make it pop.
Well, what you was doing was understanding your strengths and your weaknesses.
I mean, and you was identifying them.
So you was like, okay.
And the smart thing you was doing, you was identifying them with motherfuckers that was proven.
Veterans.
You feel what I'm saying?
You like, that's the part that motherfuckers can't miss.
Yeah, you went and did some shit to another motherfucker like, why would he do that?
But you was going to get the knowledge, the access, the relationships.
Experience.
Because he was doing this shit for years.
He knows everybody in this fucking space.
So now when he come to my team, I know everybody in this space because he's working
for me.
So that was really the biggest thing.
People, you know, because you had motherfuckers out here, I got to go get somebody in.
And they'd be fucking their money up.
be thinking that what you did is going to work for them, but you're not getting the same
type of quality individuals that you were getting.
Here was a real key to all that equity.
I gave the homeboy 15%, and I gave him 15%, like, you get five now, five when you hit
this number and five when you pass this number.
Now motherfucker did it, right?
And same with the manufacturers, right?
I gave them equity.
So now they're doing everyone else's shit, but as soon something brand new comes to the table,
Who are they going to bring it to first?
They're going to bring it to you because they, because okay, I'm getting 65,000 a year to do y'all shit.
And that's cool money.
I'm making good money.
I live off my money, but then he came in and he gave me a percentage of the company.
So now I make $65,000 with y'all, but I make $700,000 with them.
Listen, when the shit come in, you getting called first.
I'm even going to sneak a couple
motherfucking brands for you. Listen, they was thinking
about this design, but if we use this for cookies
nigger. If we were running like this, you know.
And so when I did that
shit, it started popping. We hit with
the smoke fruit backpacks. All the cool
stoner shit, the rolling trays and the little
jars with the different dividers. And that
just innovated cookies is like more than
a weed strain. Now it's a brand.
Now it got the clothing. It's going everywhere.
So, you know, it started from like
a dream, kind of
manifesting what was going to happen. Then like
building the clothing brand and from there you guys have to understand until 2018 this shit was
all gray area it was two it was proposition 215 which was like the wild wild west of cannabis i
miss that every day i loved it it was amazing but in 2018 that's when we built the infrastructure
for cookies right and i've found partners and we had everyone pitch and we try to get by people
try to buy us out everyone wanted to be our partner everyone wanted to be our guy to go raise capital
and this and that.
And so I finally found the right group in 2018 that took our company and gave us real
infrastructure to go figure out, you know, these laws are crazy.
And every state is different.
So every state you see a cookie store is different lobbying, different laws, different ways that you have to cultivate package.
So I need to like real infrastructure.
I'm good at branding, marketing, finding and curating the menus and, you know, working with
our breeders and whatnot.
But who's going to do that business and, you know, approach these states and these markets
where I'm, I don't want to get caught up.
To me, it's still like, this shit's still federally illegal,
so we got to do it as clean as possible.
You got a lot of lawyers.
Yeah.
I talk to my lawyer every day.
You pay a shitload of money you're lowering to understand the different laws
and the different states.
You have to because every state's different.
Every state is different, and the rules and regulations there is different,
and it's fucking crazy.
Las Vegas is crazy.
Now, when you was back there, you became the buyer for the store,
when did you step off and how much money did it take you,
when you stepped off to start cookie like you know it's funny because i think everything one
one hand wash the other with all my businesses so when i was at the store i was real comfortable
because you have to understand here i am buying hell of weed you know and it's probably
yeah statue lips i probably gone i was buying shit for myself too so people are coming in with a 30
pack i want 3 000 for this i'll tell you what i'll take all of them if you give to me for 25 right
take them all at that good price give some to the store take something for myself i was like hustling
brown bag hustling putting money in my pocket and to me that was rich i didn't really know about like
wealth or anything like that what happened was the music started popping for me pretty well and
people just started thinking it was my store right so cookies clothing in very early stages like when i left
there so i wasn't there was no cookies by the time i left the store it was just the music right
and people would come by and they thought i own that shit i'll burn owns this store but
We're going to Burner Store.
I was a burner store because they couldn't picture me working there.
They didn't know what I was doing in the back, hustling, and whatever.
So what it took for me to leave was pretty much the fans thinking that the store was mine.
And music actually started to pick up a lot from me to where I couldn't really be there no more like that.
And within like a month of me leaving there for trying to focus on the music,
someone paid me a nice, nice bag to call one of their stores in San Jose cookies.
And that's when everything changed because I've seen it, when I seen that line lineup.
Right.
So they just paid you a fee, a one-time fee, took your name and ran a bag.
Monthly fee.
So the homie came up and he gave me a bag and he was like, look, I got a spot in San Jose.
You know, it's called Boo-Woo.
I'm about to paint cookies on the wall, right?
I know you're about to do some with Snoop.
I have him pulled up.
Like, let's make this shit pop.
So he painted the wall in San Jose.
And I'll never forget, like, I saw the bigger picture there.
And I knew that I was getting that little monthly bag, but I knew what I was really about to go do.
because when I seen them kids lined up
and the clothes, they're all wearing the clothes
and they're all fired up.
I think I remember this.
Was this on the internet?
Hell yeah.
Everything is that.
So this was about three years ago.
I think it was like four or five.
The one you're talking about three years ago was Maywood.
That was in L.A.
And when we opened up that one,
when the news came and all that stuff, yeah.
That was.
Because like around that time is when I really started getting up on you.
Like, I had heard of, you know,
the branding
but
when I seen a
fucking line for some weed
that was that fucking long
I'm like
what the fuck
see it worked weird for me
because you had that one store
right that paid me
that monthly bag
and then another group
approached me to do
multiple stores
and I think at one point
they were paying me
$100,000 a month
just to use the name
and to me I hit
just to use your trademark
just to use the logo
on the wall
but it came with more
than that
we gave them the genetics
We didn't have our own growth.
See, we're like still streetcats.
You know what I mean?
We didn't have our shit organized.
So the whole time I'm sitting there watching and kind of plan in the bigger picture,
but I sat back.
I'll take $100,000 a month.
I'll give you some genetics that we have right now, the Giolato, the Sunshed Shurbert,
the Girl Scout cookie.
Shout to my partner, Mario.
We licensed the genetics to them, let them grow that.
Let them call the stores cookies, right?
But in 2018, when them laws changing went wreck in California,
I split away from them.
licensing deals and went to open up my first store under my own company.
Now my company's formed.
You know what I mean?
It was tough to walk away from the bag at that time.
$100,000 a month was great.
It allowed me to do my music, do everything I wanted to do.
But when I stepped away and just, you know, formed my own company with real partners that
will handle the taxes and the business and the applications and this and that, that's when the game changed.
Yeah, and $55 million is way better than $1.2.
Mm-hmm.
that's way back just for the merch but that was just the merch we didn't talk about what i'm talking about
but so at the end of the day but you know like i say all that to say this use your resources
if you're going to build some it's okay to sit back and figure it out make sure you're in some
deals that can expire in two or three years get the game soaked the game up kind of picture of
the bigger vision of what you could do if you had your own situation it was hard sometimes
i knew that if they're paying me a hundred thousand dollars a month for them stores what were
they really making growing our weed selling in all those stores lines out the door they were killing
millions millions a hundred thousand dollars they were glad to give me that every month and i was glad
to take it because by the time i was ready i was all the way ready right i mean right i was good
this episode of a million dollars worth of game is brought to you by roman swipes see look at this
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Now, and this is the thing, is it true that you turned down a billion dollars?
It was $800 million, and it was like $30 million cash and the rest in stock
that would have like vested or you know
it didn't make sense to me because it was
it was Canadian stock and I don't really
I don't understand the stock market like that
and I've seen a lot of these guys going too big
and not really having you know
real real plans to be in the game for us
I love weed like Gilly loves weed right
and when we went and sat down with that group
they didn't really love weed like that
they had a bunch of money and they had assets that were growing trash
and so you like that
that hana butter
This shit right here is stronger to emce.
He had my socks after a concert.
And you know he had a big, thick-ass socks or with a plastic shoes.
He used to be dancing for like 42 songs straight.
Let's get it started.
Hey, that's just candy.
She could imagine out of them socks melt at the motherfucking concert.
This shit right here is, what is this, Hannah Butter?
Bernie Hunter.
Butter.
Oh, I ain't know he's a Bernie.
It was Benny Hunter Butter.
There's some chick called me.
She started tripping.
Like, I already got some shit called Benny Hunter Butter.
I'm like, all right, for sure, I'm going to change the name.
It's called Bernie hunting butter now, so now the name's changed.
Yeah, this shit, this shit is heavy in Mersene, too.
But that's what, you like that, mercy, not.
That's why I turned down that money, though,
because this shit wouldn't be looking like this if we would have took it.
It was more of like a, they wanted that name to solidify their, you know, their IPO and this and that.
And so they wouldn't really focus on the weed like that.
So I'm glad to turn that shit down.
And your life.
Max both of y'all.
And your life, Bernie.
Don't be biased
Who was the greatest
Where did you get the greatest weed
You ever smoked in your life
I'm talking about that one
Thing that you ever smoked in your life
That just had you and you remember that shit
Like
It was a guy named Chad on the bus
It's weird
His name is Chad
Because it's what they call the squares these days
It was a guy named Chad on the bus
And we got on the bus
And this shit smelled like someone just
Choked a skunk out
I'm looking around
I'm looking around
And it was a bunch of us
We're in high school
we're loud and obnoxious you could tell this guy
was like fuck they smell it yeah he's looking
nervous I'm like yo what's up you got that shit
he's like no
I'm like dude come on you got it he's like
I'll give you a little bit
I'll sell weed I'll say okay what you guys
like this is Brazilian indica skunk
and we all started laughing we smoke shit
like crib or Pelly or
you know what I mean like what the fuck
is this square ass shit Brazilian is
he gave us that bag that shit smells
so crazy we rolled it up
there was eight of us at a bus stop and we were
all high as fuck and I remember legitimately trying to find this man I don't know
whatever happened to this guy because he was a player he was he put out that nice little
sandwich bag was so fluffy and light green and stanky he just put out one little nug for us
if you're out there and you're watching this chad wherever you are let's put that back
in rotation find the seeds for that find the clone for that that shit was pack
cousin g-rab yeah because of richie right they gave you the greatest yeah they gave me the best
It wasn't the, no, it wasn't the best weed
It was actually ducky weed
But I wasn't smoking then
So you got super high
When you don't smoke and you smoke weed
This shit could be
It could have been a bag of seeds
I was like this
I was like, I was like 14
So I was fucked up
I was like
That's what I realized that
I love marijuana
You've been fucked up since
I've been fucked up since
It compliments the life
You know
We have to have weed
But that also tells you that my big
Cousin's G-wrapping, right?
You say shit.
Fuck is y'all doing getting me high.
14, no, 14.
Because they ain't shit.
Yeah. So,
you know, it's a flip side of the bull for that.
It's some bullshit.
Now, right now, everybody is fascinated
with the cannabis industry.
Everybody trying to get in,
the cannabis industry.
How much are you need?
To get in?
To get in right now.
If I'm Joe Blow, I got a bunch of money.
I made money in real estate or whatever.
I want to get into cannabis industry.
You got, you know, how do I?
In what way to get in, like, to get in, like, to just, like, get in the business to try, like, grow something, like, to actually build a brand, like.
Just build the brand.
Well, right now, currently, if you fuck with us, because I like to share a game, I'm not one of those guys that, like, the whole game.
We have a thing called Cookies University and Humble, and we're going to do one out here in New York as well as Miami.
Humble.
I seen that when I was on the, when I was in jail.
Humble, yeah.
The white boy used to be in there snapping.
He used to be snapping because they used to always fuck with his plants and shit.
Oh, yeah, yeah, yeah.
I seen it on a Discovery Channel.
One of them joints when I was in the joint.
So we got a thing called Cookies University where, you know, minorities can come up there.
And this has nothing to do with the social equity program that the government put out.
This is me saying, I want to do this, right?
All right.
We built a facility out there.
We built little mini homes out there.
You can come live there.
You have to apply.
We have to, you know, go through your application.
You have to send in a video.
Is it live now?
Can people do it right now?
It's live, like, live like a motherfucker.
Right now.
We got thousands of applications, but you can go live there for three months, rent-free,
and learn the business from A to Z.
And I feel like if you want to get in the weed industry,
you have to know into business first.
Knowledge is key.
How much does that cost?
Was that?
How much do that cost?
Zero.
How many people in the program right now?
I think it was like, I think it was like 10 or 12, 10 or 12 people.
So it's not a lot, but this is just the beginning.
I partnered with Chris Weber on this.
Shout to Chris Weber.
But for me, I feel like the best way to get in the game is learn the game.
First, understand it from every aspect.
And so that's why we did Cookies You.
Now, if a regular person wants to get in the game, cost it all really depends on, like, how much you really know, I feel like.
Like, if you really know, like, look at cookies, we went, we went and built, like, right now we have 43 stores right now.
I did all of that with 7 mil.
Like, we raised 20, or we raised 30.
30 mil, and I use seven of it to get to that point, right?
So it all depends.
Like, I like to use leverage.
You know what I mean?
I like to use the fact that we have a good brand name.
We have good genetics that change all the time.
I didn't have to go put hundreds of millions of dollars to go open up stores all around the world.
I just use leverage.
So all depends on how business savvy you are.
You can get in the game for none if you know how to move and shake.
Right.
And at the end of the day, I talked about this last week.
and it did really good as far as going viral.
And I just want to repeat it again this week
because Bernie came in here and he said the same thing.
He came up off of relationships.
Straight up.
Relationships is worth more than money.
It really is, bro, because when people fuck with you as a person,
they'll go out their way to help you and help educate you,
help get you in that right door.
You can have a bunch of my...
I see people every day trust me in every business because I have hell of businesses.
To have hell of money, they just ain't going nowhere.
They're stuck.
Our business is thriving, and we're going above people that came in the game
with hundreds of millions of dollars of infrastructure.
But how's cookies beating them?
Because relationships, the passion I have for what we're doing
and moving in like a motherfucker.
That's 100% correct, because there's a lot of motherfuckers out here that in the past
and up to this point got way more money than me in Wallow,
but they're not in the rooms we're in right now.
You know what I'm saying?
They're not putting that energy out there either like that.
People fuck with our energy.
People fuck with what we're doing out here.
So, you know, like you said, when people fuck with you, you know, you get put on in a different way.
And so, you know, how you treat people, how you, the energy you put out here on this earth, that's very important.
Priceless.
You feel what I'm saying?
I got a idea, right?
Now, I wanted to come out with my own.
strand but I don't smoke weed and I think I I think me and you can partner up and I got I got a
good idea now this is good don't don't don't mess me up because I when I went to the cookie store
I seen I seen a lot of stuff I love to see the merge scene this design I said damn I got to talk
to burning that's when I called you the time like yo we're L.A we're pulling up you like pull up to
the store gill went and then went crazy start seeing all type of shit gummies all types of crazy
shit that they hit up and keep it really leased he was on they leased they hooked him up yeah and i said
damn they got to be right and i seen the section that i could operate i said damn i got to get
with him we got to come up with these and i think about like 10 products think about it and big lights
cookies snacks because for when you get the munchies but they designed and branded by cookies
i'm talking about cookie snacks i'm talking about just because all these we got all these spots who won't
buy cookie snacks when they get in the weed is right there
All types of stuff.
Are they medicated or non-medicated?
No, listen, we could go both.
They ain't got to be medicated.
See, I think that's a smarter business move because when people get high,
they don't want to eat weed-infused food.
It's going to fuck your whole day up.
Yeah.
And you get high, you want to taste some good shit.
Now, I've been trying to get hell of people to fuck with me.
Yeah.
On the same thing you're talking about, but not medicated because I'm like, look,
you put the munchies in there, you put the snacks in there.
They're going to sell anyway because your logo and anyway.
Listen, you're going to have limited.
Say we had limited edition shit
and say we ain't got to deal with artists
and we just had limited edition stuff that mix
and just stuff that's different.
It might be, the flavors might be different.
You know what I mean?
But I think what you should do is
you should give them the same product
but some is infused.
We offer both.
You offer both.
Right.
Because, you know, some people won't be like,
you know, when people come to your store
they want to do like I did.
I left out that motherfucker with a little bit of it.
I felt like I had everything.
Hold on.
Give me that too.
Fuck it.
So,
motherfucker want to go home.
They want to come to cookies.
They want to get their weed.
Fuck,
let me get some cookies popcorn.
Yeah,
I'm saying I can eat that
because that shit,
the caramel cookie popcorn.
No,
not to infuse shit,
the regular shit,
that shit be popped.
So now they get home,
they want to lay their shit out.
They want to,
yeah,
I'm going to start off
with the cooking,
you did this.
But then, yeah,
you see,
I got the popcorn.
the barbecue chips
so it's just an experience
and you probably could make
two to three to four to five
to I don't know how many millions
of extra money just off the experience
of and certain shit they'd be able to order
I'm getting the snacks too
so if you living if you live in what's name
you might be in and it might not like you said
might not be weed infused like I got ideas
like a barbecue banana chips
shit like that
cookies like
Like the fried, like the fried plantin, like, you know, the banana chips.
Yeah, but no, no, real chips.
But they got the flavor.
Oh, no, that's the flavor.
And you see the bad, you see how the design is?
You got the, you got the designs.
I'm talking about different shit that's different that it make them say,
I only can get this at cookies.
I can't go to this supermarket and get some.
If you had, if you had, if you had proprietary snacks that were medicated and non-medicated,
and it was like some play.
They only can get them here.
Yeah, and it's like some player shit, you know,
of like different flavors from all the different cities
like each city has its own
like little dessert or candy that's like special
or popular you know what I mean like you can go crazy
I'm talking about like because at the end of the day
I see it I'm like damn anything
I'm you know I'm like damn
I'm gonna chips you know what makes me happy
hearing that you had a good experience at the store
that makes me happy because like we put a lot of energy
into our experience at the store like
we want people to go in there and like have an experience
like you just it's the mute but see
my whole thing is about when I go place I'm looking
for the whole, but I connected with
I went in there because I actually took a shit
in the store. I had to take a shit. I'm just being straight up.
Hell yeah. You blessed before I did shit. I killed them.
But when I went in there, it was the energy.
The women was in there,
the clothes they was wearing, the music that was playing.
They was receptive to
the struggle that we come from. It was just, it was a connection.
It was a stale. You go into some stories
I don't want to some stories. I don't want to keep it all the way
real, too. I don't know what you told
the motherfuckers in there.
But they made me feel like
motherfucking
Will Smith.
That's because I walked and they was like,
Willow, Gilly, we got,
come here and get, I got you.
Hold on, wait, take this.
I'm like, the fuck, brother.
If I call personally, they're going to show
extra levels.
I don't really call much.
You know, people will be hearing me all,
but you're the brother and we've been building
for a while.
So when I call, when I call,
shout out to Allie at Cookies Melrose.
When I call her, she's like,
anything you need, whatever you need.
I'll take care of me.
She knows the treat you guys like I would if I was there
Because if I was there, I'm like the Italian dude
That owns a candy store and take whatever you want
You want the sort of bob and you want this
That's how we do
I appreciate the hospitality was unbelievable
Shout up to my man at the cookie store in Oakland
Down the street from Mr. Fab bus driver shop
I went in there, he blessed me
I was in Oakland
I went in that joint
That's a different vibe too
They were just cool into the music was playing
It was a good vibe
It was like him and some other girl
But you know who is
And you're the one in San Fran
The one to send me to clothes too
Oh yeah yeah
I'm glad to send you a pack.
Oh, listen, it's two big ass.
Two big ass box.
You did too much time in jail to be thinking about barbecue bananas, man.
No, I'm not saying it like that.
I'm not talking about the law.
I'm talking about chips, man.
Banana is a barbecue sauce.
Oh, that's too, man.
I'm just saying like that.
Cause, you hear this dumb shit, cause.
He's over here trying to kill me, cause.
He's on some bullshit.
I'm actually, I can go lie.
I'm kind of interested.
I'm telling you, man, listen, we need to get down and just have different flavors.
Because here's the thing.
I've tried, like, the dry banana chips, right?
And I was thinking, there was just like a little bit of a
Barbecued banana
I wonder what
I'm high as
Dipping in some honey barbets
What honey barbecue?
Honey barbecue
You know what I'm saying
Wait do that hell
to get dipping as well
I'm talking about
I'm talking about the chip
I'm talking about the banana chip
man come on man
You're trying to kill me
A honey banana chill would be fired though
Honey cinnamon
banana chip
That's true
But no you gotta have
You gotta have salt
And sugar
That's why I mixed the barbecue sauce up
Is it salt and sugar?
You know
Sweet and savory.
You know how you might eat some chips.
Then you might also eat something in a sweet.
Yeah.
You know how people like that, like it might be, you know,
candy bar, whatever you might eat.
So my whole thing is like having, and it ain't got to be a lot,
a good 10, 10 different variety of stuff that people are going to get that shit.
Let me tell you why I like that idea.
And look, I get pitched every day.
I'm like a baby shark tank.
Well, we got to sit down.
I'm like a baby shark tank.
Everywhere I go, someone got an idea.
But the reason why I like that idea is because if it pops in the stores on the,
on the medicated version
and the non-medicated version
shit
you go hit up Walmart
you go hit a Target
you go hit up the bodegas
all throughout the neighborhoods
and shit like that
like you go
and you know what's crazy
oh I knew how it was
to get into these stores
when I saw a rap snack
shout out to James Lindsay
and them are rap snacks
you know all them
I was just talking to him
and it's way up here
but shout out to the homie too
I talk to them
when I seen him
and I'm going to regular markets
I'm like
Hold up.
Target.
You see the Migos chips.
I'm like, this is possible, man.
Anybody gets set at all.
You just got to get your proof of concept and you got to get themselves up.
You have to have, you have to be a buzzworthy product.
But it all goes back to what we talked about earlier.
Relationships.
I pride you I could probably get someone from there on the phone within like 30 minutes.
He's going to make a couple phone calls, boom, boom, boom, boom.
So, you prove the concept.
And I love the packaging is important.
Yeah.
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Who do your designs?
Shit, me.
Now, I don't do it personally, but I'm like the art director.
Tell them, do this, do that third.
Yeah, so like when it comes down to, we sit down, I'm actually about to go by a building when I get back home just to like do a little more peer, but we usually sit down at the house, put on some jazz, light some weed, or now it's gotten so big that I have.
have a team where I give him direction like yo I like this kind of color this kind of vibe
with this kind of style semi-tend options cool take this one mix it with I like the art direct
right so like Bernie hona butter I just told him like yo give me a fire ass fucking little
melted butter and and and have the name spelt out in the butter kind of like we did the lemonade
logo and boom boom boom boom boom boom boom boom like Benny Hansa you know I used to fuck around
a little bit not like too much but like I definitely was obsessed with having bitches give me
money and like and also like trying to give it the main thing in the Bay Area used to be a choosing
fee like bitch you want to fuck with me separate yourself from everyone else come bring me 10,000
make me let me know that you fuck with me over everyone else because every girl wants to
fuck with me that shit was a stupid Bay Area shit that they didn't program to me when I was younger
and I tried that a little bit but I don't have time to be a babysitter so I gave that shit up a long
time ago but it was cool to break a couple of bitches for 10 racks and shit like that
Or get them ready to do that
And then just go ghost them or whatever
You know what I mean?
So the barrier is a cold place
I'm saying, you know
Because you got the two pinky rings
On you're just giving old tip vibes
Like your backhanded bitch
You know, you got the backhand bitch
Who's the jeweler?
Man, shout to my brother,
AD killing
Because here's the thing's like
The way I look at jewelry bro
This could be a wedding ring
Or something for somebody
Yeah, it could
You know, this is a real, real, real, real boy
Same with this one right here
And that's she clear
Yeah, no, it's real.
Super clear.
It's super clear.
It's super clean.
I could sell it again.
This is probably some ignorance buy right here.
I probably couldn't, you know, aftermarket shit, I shouldn't have busted it down.
But, you know, every now, you got to do some shit like that.
Now, it's funny.
It's funny.
You're a rapper shit.
You got to be a rapper sometimes.
You know what I mean?
Got to be a guy.
I got to be a...
All the rappers act like they, yeah, you know, I'm playing jank, but all you niggas got to
have a bus down somewhere.
You got to have a bus down somewhere, nigga.
Now, now...
You got 46 albums on iTunes, about 42, 46.
I think, yeah, I'm high.
I think it was 46 last time I count.
But let's just say between 42 and 46, I think it's 46, though, that number.
Now, you mess with Gazi over the Empire, but you finance all your projects.
They just distributed.
Now, I'm going to be, you know, you got a lot of albums on there,
and a lot of people don't understand what independence.
You know, you got different things.
What's the biggest check you ever got from iTunes?
Well, like, the biggest check at one time or, like, a monthly check?
monthly check the biggest one i got was like 137 000 and one month yeah just from just from
streams and all that type of stuff yeah there was just like the last check i got was 137 000 i was okay
cool this is like before a album goddy and all that shit but this is just like regular album streaming
doing what they do the last one i saw was 137 000 and it just come right through and how do you get paid
do it go through empire or it come right go right to the bank account
Every month, it just hits wire, you know?
And I remember, like, when I first started, he grabbed me in 2006.
He was in Gruz before.
Shout to guys.
He told me I was one of his first clients.
He said, yo, remember?
I used to try to get him $100.
Yo, upload my shit tonight.
He'd be like, nah, what you doing?
I'm like, I always like to compensate people.
Oh, you ain't know how to upload your shit?
Nah, well, he, that's what they do, you know what I mean?
But I wanted it uploaded, like, ASAP.
And I was always trying to, Cosmo nicknamed me on demand
because I always wanted something to happen right then and there.
Yeah.
so he hit me one day
I was like y'all moving you over
to my own company
I was kind of nervous
like you're on your own company
shit what you're still gonna pay me
and I'm gonna give you a better deal
and of course you're gonna get paid cool
so I remember when the checks
was 5,000 a month
it was big
and I remember when they went to like
14, 15,000 a month
it was big and then 60
I thought was the man
and then the 80s and the 100
so you know you have to understand
I see a lot of rappers
talking about they ain't getting no money
bro from their music
I'm like how's they even fucking work
because I'm not a big ass rapper
I'm not a big-ass artist.
I'm not on the radio.
But you own your shit.
But I own that shit.
And I force my ticket price up for the shows, big time.
How much is your ticket price?
So I was at like $25,000, $30,000 before.
Shout to Bobby D.
Bobby D got me to about 60, 80.
But he just hit me with one in April for $2.50.
And I damn near shed a thug tear, bro.
But do you think because it's not just the music,
is because your
your visibility with cookie too, right?
I think that they just know
that they're bringing something to the table
that people really fuck with.
You know, but that shit made me like,
when I got that call,
like literally,
I think a little water
started conjugating a little water
in the left eye
and it started feeling it dropping.
I'm like, damn, 250?
Are you serious?
Bobby did.
And what was out of country?
Nah, it's right here, bro.
Damn, Bobby did, bad motherfucker.
But see, that's what he did for dog.
Well, relationships.
Yeah, relationships.
And also, we're not.
anxious. If you turn down that $2.50
cool, holler us on the next round.
Because we don't have to go do it. And I'm
saying I'm going to charge. Everyone is that, but this is a bigger
festival. This is one that can allow
that kind of budget. So he's like, they ain't
fend to grab you for nothing less than that.
And if they come back with anything less than that, just
say no. I'm like, cool for sure. We're in line,
bro. I ain't saying no. Shit work.
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So the music is really, but is it ever a time where you like, man?
I'm doing 55 million.
over here just off
the apparel of cookie alone
not saying what I'm doing with the bud
Oh God
So you like that's a whole
So do it every time
You just
I can answer that point
Go ahead
No
No it's therapy I love it
It's my favorite thing
The music is what he love
I love that shit
And we is his two passions in life
Straight up I'll never stop
So even if like
Even if it becomes
To where I start doing A&R shit
Or something like that
Or I'm buying a building
Just to like curate more music
right and like you know doing the album with cause that's my best friend like we got to do some
bucket list shit on this album getting nuzz and getting certain people on certain records like
this shit was legendary so i think i lived for that high too but yeah money and i don't think
i'd go crazy without music because if you think about dealing with the cancer shit i was going crazy
bro and all i did was focus on that music until it was time for surgery and i did surgery and when
i got done i bounced back in time to come here and do this press run i want to know what
with this press run
in these last few shows
I got to start chemo
so you see like
a repetitive situation
keeps your mind pure
while you're doing
with some real shit
and how do the marijuana help
hell yeah
and what do it do for you
man I think it's more mental
than anything
I mean it helps you
I heard that when I do chemo
it's probably not gonna be so hungry
and probably got a fucked up stomach
feel nauseous
I know it helps of all that
because I watch my mom go through it
so I know the bud helps
but for me it's more of like a mental
like spiritual god and shit
you know what would you first diagnose
shit just in September
and how was it though
like I just knowing that
and thinking like man the hardest part
about cancer is knowing you have it bro
because you look in the mirror sometimes
and you'll remember it and you just get down
bro and it's a different kind of down like
it's not like you're feeling sorry for yourself
but you know there's some shit in you
that's taking away your mom and your grandma
and it just gets deep but at the end of the day
like I've just been hella positive about like
all right cool now I know right now I'm about to go do all the shit I want to do
that's why I'm glad we did this I'm like I've been wanting to do this right right like
the universe aligned it to happen far left I'm so glad I didn't want to call yon but like
drive to New York but cause he me I'm like thank God bro because I really want to do this
but I'm just focused on shit I want to do and also mind over matter type shit like all right
cool they found it for a reason I'm gonna get this out the way I probably have to deal with
it later in life but I should be good for a while that's the way I'm trying to look at it
that's good man I'm gonna keep you on my prayers me too man
Like, like, what, what, like, is it anything that you should, any advice you get in men, like, about 10 kids?
Right now, I got the best advice in the whole world for everybody, and this is called a million dollars worth of game.
I'm going to give you guys some life game for sure.
So rest in peace to Virgil, you know what I mean?
I just see what I'm going to be able to him, 41 years old.
Look, majority of the people dying from cancer are Latin American or African American.
That's a fact, right?
Yeah.
71% of the people dying are dying from cancers that are not commonly.
screened.
We're meaning like right now,
majority of this room,
we're not thinking about
getting screened for something.
It's not even being offered
to scream for things, right?
The game I can give to people
is what's day of my life.
Out of nowhere,
I decided I should probably hire a doctor.
This is a week before I got a diagnosed.
I don't know what made me want to go
get a private doctor,
but I wanted the private doctor, right?
Got the private doctor.
I was begging him for a blood test
to see if my vaccine worked.
I wanted to go do a bunch of shows.
I'm like, scared of COVID and shit.
I don't know why I was tripping off it so bad.
Maybe the universe, maybe trip off it.
When I went there, he said, I administer a test.
It's a company called Grail.
The name of the test is called Gallery.
And we screen for 50 types of cancer through blood.
I'm like, through blood?
How much it costs?
Thousand bucks.
Right?
And I'll send you a link when we get out of here.
And so basically, I said, yeah, run it.
And then, cool.
Two weeks later, I get the call.
Hey, you got a second to talk.
I'm like, oh, shit.
I know what the fuck this is.
And they found it through the blood.
I went through the, you know, steps, boom, boom, boom to get where I'm at now.
But point being is, they said within six years or not six years, within six months,
if I didn't address it, I'd probably be dead straight up because there was already busting through my colon, right?
I had no symptoms.
So for people to have cancer in their family or just people in general in their 30s, you should go get this test.
You have nothing to lose.
It's $1,000 that they can screen for 50 different types of cancers that they're not screening for now.
And the fucked up thing is my doctor's only doctor in the country that offers this test.
No one else is offering it.
It's brand new.
The technology came out in fucking July, bro.
They're from Silicon Valley.
I'm on that shit.
They're getting that thousand until tomorrow.
ASAP.
I'm going to text you the link.
You could order it.
Your regular doctor could take the blood test, send it back.
But anyone watching this, like, man, look, that Louis Bell ain't going to do nothing if you ain't right.
Right.
Yeah.
That hell can't they're going to do nothing if you ain't right.
Right.
You know what I mean?
Put a rack in your body.
Pay attention to your health, especially us.
the way we live we live fast we've been brought up on some bullshit the burger king
mcdonalds and soda pop fucking generations we're all fucked from that did they say what caused it
like what can cause what you you know it could be genes it could be hereditary you know my
mom like i said my mom my mom's mom they all died from cancer so it could be in my jeans but most
likely food colon cancer comes from food processed meats sugars shit like that now you
you got anybody on the on the album like
So it's like, is it anybody out there that you want to, I think I know somebody that, that you probably want to get, I want to know if you ever reached out to him because it seemed like it's hard to get.
Did you, did you think about $100,000?
No, because I heard it so impossible, but I did try Jay.
And what did you try Jay?
He was like, Bernard, I know you got the cookies and shit, but.
What happened when you tried Jay?
You tried to get Jay on your album.
What would you, what would you willing to pay in the budget?
Man
I fucked up with Jay
I fucked up with Jay
You would have told him some of shit
Why? Because I fucked up
So
Going back to my nickname
That this sick fuck gave me
I tried to on-demand him
I was like yo I'm gonna send this record
But I need it back by this date
That's probably the worst thing I could have done
Because we all know that wasn't possible
But to my defense
You know for those listening
That was strong
Because you know what
When you get 55 million
You just
Sometimes you get me
You know what it was up
You didn't get on the phone
With home
To have it back by
Listen, I'm sitting in the track over.
Here's it what it was.
I knew that.
Petus nigga crazy, Pete.
He probably thinks something crazy.
Yeah.
But the thing was, I was going in for a surgery.
I didn't know if I was really going to make it out of.
I had a deadline to do the album because when I had to focus on cancer, I had to focus on cancer.
It was a big surgery.
It took half over a foot of my colon out.
And I didn't even know if I was, I didn't know what my life was at this point.
It was, you know, it was in God's hand.
So when I hit him, I was like, all right, if I sent it to him, I might get this
back in the year so i just tried to put a hard date on it but i think the blessing of it was that
he got the record he listened to it and he just said back very respectfully like i'm in paris
right he was in uh europe doing the film thing recently that's where he was out i was trying to get
calling home he's like when i try to get him going there man he's out there with the family doing the
film stuff but he did send back a very respectful message that you know he appreciates it but
he can't get it done at the time i thought that was big because they said man he ain't going
even respond if he wasn't even he would just
left that shit alone so I'm glad to at least
responded that was that was pretty lifegoat shit
right right what was you willing to say
who was like hey
what was you willing to pay oh I don't know
if I can talk about that
hey sneakie this nigga is crazy let me tell
you like this though
it was no money involved it was a very
smart I'll leave it at this
it was a very smart business play
oh no if I gave you 40 bits of the cookies
oh no no no no no no no no no no oh yeah
hold would have been right on there from the bottom of the top from the
it was definitely no 40
nah it wasn't even uh it wasn't even that was the niggins did what last year
but you know what though if you put a track up
if he ever does come around and want to do something there's some
there's some a good alignment between what he's what he's
you know working on accomplishing him with his business and what I know
about the business you know I mean so I think knowledge is
you tried did you try to monogram
I haven't
I've seen it
And I've seen it in stores
And I started to grow on me
Like the branding of it
At first my first saw I said
This ain't going to work
And then I started looking at a little more
I see what they're going with it
But see you just said
You just hit on the nail
What I could offer
Knowledge wise to monogram
It's probably worth way more
Than anything I could have paid
For that verse
Yeah
Knowledge is key like a motherfucker
Now let me ask you something
Very important
Because I told you all like me
I don't smoke
but I'm big on packaging.
How, I'm 100%.
You get fooled a lot.
All this package is cuss.
Did this the shit right?
I'm like,
nigger, that's a bag.
No,
did you open the fucking bag up?
That shit is dupy and that motherfucker.
Diarrhea shit.
So he'd get fooled by the bags.
I didn't know, listen.
I'm not no nigga before.
You can get me some good fucking weed
and a clear bag.
Packaging is a motherfucker though.
A fucking brown paper bag.
It's a motherfucker though.
I would take good.
weed in my fucking hand
before I take some bullshit
in a Greek looking fucking back.
I'm just saying.
Put that shit in my pocket.
Here's the thing, though.
If you look at the game right now, right?
If you look at the game, like look at the whole
game from the stores to the streets, right?
Everyone wants packaging.
Now they're doing a terrible job.
This motherfucker feels good, right?
Yes, he did.
But the reason why...
It feels like leather, fuck.
Yeah, that shit feels like this coat, right?
The thing is...
I think I love a cookie bag.
The reason why this shit works, though, is because...
what's inside of it now because we did it like this and everyone thinks oh i just need a bag i see
all the bags out there and i got to give props to people out there trying to brand build but
i will say this on like a on on a real game level though when we went to oklahoma it was all
out the jar so just like gilly would go in the store in Oklahoma back in the days they opened up a jar
they give it to them in a regular whatever you want it and you want a bag a little tube whatever it is
we came out there we put our shit in packaging and the whole market was talking shit oh they
coming out to a deli style market we're meaning like they could sell out the jar and they're
prepack and that's weak what happened the next month everybody wanted to prepack everyone wanted to put
their shit in the bag because they realized the power of this shit right here they realize that
having your brand in having that brand in building a brands where the future's at so it's crazy
because like i changed the whole market with that yeah but you got the market fucked up
everybody got di i motherfucking ducan design of bags man oh no
They do.
I don't see some,
how can I tell a different cookie bag?
Bro,
niggas out here remaking cookie bags.
You're sure they need it.
I don't sell weed on the streets no more.
So if you,
if you ain't getting them from the store,
it ain't real, bro, period.
And that's,
it's kind of hard to say that
because they got these shit
in all the gas stations,
but you,
bootleggers,
you might as well stop now
because I just said it public.
Well,
they got these type bags and gas.
No, not these,
because this shit leather.
That's leather.
But they got this type of shit.
They got the non-leather in there.
But, you know,
at the end of the day, man,
I look at like cheerleaders for me.
You guys want to go sell some fake cookie bags and put some whatever and go ahead because they know it's not real.
If you buy some Advil from some dude outside, you would know that that might be South Advil.
Or if you bought a Louie jacket downstairs, some guy with a towel laid out with a bunch of Louie, you know you ain't buying no real Louie.
So if you get called out for you knew what you bought.
Right?
Yeah.
That's how I look at it with the shit in the streets.
If you buying some shit, then you know that shit.
Okay, so let me just say this, just for the record.
Cookies is only in dispensaries.
That's it.
So if you on the streets, you got some cookies.
Bitch, you're lying.
You're lying to everybody.
You're like.
And yourself as well.
So put the Girl Scout cookie on that motherfucker or something.
And if you're going to do it, put some respect in the bag.
If you got a fire drilado and you...
No, don't fucking lie.
Don't let them lie.
You let them get away with lying.
Yeah, go to the story.
You're lying.
You're lying to everybody.
It's not right.
Just tell the motherfucker, you spent $1,900 for that fucking pound of weed and there's some R.A. Duky.
For real.
Because everybody got fucking D.I.D.B.
Duky and designer bags.
Every fucking body, man.
I like that.
Duky and designer bags.
Yes, man.
That sounds a good title.
It is.
Who, deluxe time.
You've been to Atlanta lately?
Man, you know, I got to sit.
Did you open the store out there?
Not yet, but I want to introduce you
to somebody that could help with that at least in the meantime.
I got somebody for you.
No more Duky for you.
I got the right people out there.
You're going to be right.
I'd be so far because I love a land.
That's like one of my favorite cities to go to.
It's fucking amazing, man.
But then I get there and 42 niggas pull up on me
and they all got Duky.
Yeah.
Yeah, you know, you just got no right people out there.
Yeah, you got to.
One nigga pulled up on me.
You know, I ain't going to put this butt on me.
your name you got me right nigga from
Oakland though
he was in
he was in the land
yeah he had that shit with him
but he was really telling the truth
no all
just that Oakland shit
he was too calm with it like
no this
there's a different shit huh
he was like smoke that
what's the names y'all say out there
he says smoke that and then says something
I was like oh that must be some shit they say
at Oakland or something
I don't know
very lingo
never sees this too amazing he said smoke that
but he was too calm I cracked the bag
open and did weed look like you had
motherfucker fucking hepatitis A through Z on it I said oh yeah
This shit got a disease right here
He got some shit on his shit
But he got me right man from Oakland
I wish I remember this name so I could shout him my own shit
But listen man
We appreciate you Brian I appreciate you
I appreciate the knowledge and a billion dollars
Worth a game you dropped on the on the people
And just educating them on how to
But that apparel game
He got my mom running
That's just apparel we didn't even talk about the cannabis business
I feel like I got a flex because
You ain't got a flex with me
You ain't got to mention that money.
They don't even do it, right?
Yeah, no, no, say it.
How much money you made back to your cooking?
Maybe I shouldn't say it, right?
No, I'm just it fucking say.
You paid your taxes, right?
Of course.
All right, the IRS loves me.
All right, how much you pay me taxes to the IRS?
Well, that might give me a panic attack on the way home.
I might actually think about that in the plane.
I want to jump off.
Please don't start talking about that type of shit.
I'm not a lot, a lot, a lot.
But, you know, cookies, look, cookies on the cannabis side of the business this year
we'll probably do like around like you know between like 400 to 600 million
damn you know the cannabis side of things and remember I told you we started in the
beginning of 2018 with zero revenue on the legal side of things so in three years we took
that bitch from zero to I hope to end at 600 but anywhere between 4 to 600 that's major yeah
it's major and you know I think I think once we get together we could do about we could do
We could do 10 million off the snacks.
I think so, too, because it's a bigger picture play.
It's not just the cannabis stores.
We got broader.
We got broader.
Let's just eat something, pussy.
Stop putting, stop fucking negotiating bills in my motherfucking face.
Don't worry about me.
No, fuck as you're talking about, he's trying to negotiate deals around me while I'm here.
No, you know what I'm not here.
That's a different shit.
What you said?
I keep talking about you and burning like I am.
You can't.
You can't do it.
It's what you're talking about.
You smoke weed.
What the fuck that you're talking about?
You don't even get hot.
Nah, I'm talking about snacks, though.
But see, he likes snacks when he gets tired.
I'm going to leave it with this, too.
You know, for the entrepreneurs out there,
investing yourself, because that's the best thing I ever did.
I put all my own money behind myself.
And every time I did that, it worked.
Before you bought a car, before you bought jewelry, before you bought anything.
Before anything.
No, no, come up, Bernie.
Don't throw that out there.
Nick, you had a car.
No, I don't even drive, fool.
I don't even know how to drive.
What?
I sit in the back.
I'm a city boy.
You got Bentley's a shit.
Oh, you had some jewelry.
I had one little diamond.
All right, so don't say before the jury, before the cut.
Damn, me, see how are now to drive?
Why, you never learned how to drive?
Because we all know.
Bernie said, how you don't know how to drive?
Because when I was 16, I got my first car.
I got real high.
I was slapping some pot.
I got real high in front of the house.
And I took off and I actually didn't hit somebody.
And I felt so bad.
He jumped up and started cussing at me and screaming at me.
He started running towards the car.
So I said, well, at least he ain't hurt.
So I smashed off.
And ever since I said, you know what, I'll be too high to drive.
I ain't driving no more.
Damn.
That's wow.
I took the taxis.
You didn't tell you something.
That's deep.
You ain't catching a vehicular homicide, man.
Go ahead and get behind the wheel again, man.
It's all right, man.
No, you see it now, let's see here.
Wait a motherfucker at 16, boom.
I ain't driving no more.
This is the challenge.
You said now you're living.
Do that, burn, a drive.
But you know what I do drive and drive a boat?
I got a sick-ass boat or drive that bitch.
Hey, that motherfucker flew high, bro.
If you were to see you, he can't you fuck some of my empty?
He flew.
He flew that lie.
So you hit a fucking dolphin by accident.
that the boat, you hate driving the boat
no more.
Man, you're fucked up.
Man, man. You got to drop, man.
I know, I'm about, you're right. I'm about to buy me something real
player. I'm going to give me a Tesla and just
auto drive when that bitch is started out.
No, no, no, let me just say something, bro. Don't get no
motherfucker Tesla.
I like getting no, I ain't driving shit.
I like to sit in the back and small.
I just don't get no Tesla though, because
everybody wants that motherfucking Tesla to their
motherfucking disservice station.
You got to charge your shit up like an iPhone.
You sit there.
For 45 minutes
Why you shit
It's a motherfucker
My car
My car on low sale
That's the cornyest shit
I've heard
My wife
Muffin' want to stop
Get some gas
In two minutes
And 12 seconds
Your shit foothed up
Anybody with a Tesla
You're sitting at a station
Like this
You gotta get robbed
At the gas station
You gotta sit there
For an hour
While your car charged
That's some corny shit
Man
They good cars
They're good cars
Nice looking cars
They grunt as shit too
You know what I mean?
big ass fucking TV screen on the inside, all that shit.
But I just hate when your car get on low sell.
Yeah, that don't even sound right, low cell.
It don't even sound like that.
Shit blinking and shit.
All that dumb shit.
Listen, Bernard, man, we appreciate you, bro.
Yes, sir.
Once again, I appreciate the hospitality, man,
because I'm a troop out here.
I'm one of them niggas who, you know, I live by this shit.
So I appreciate the hospitality that you gave me when I was touchdown.
uh in l-a man we appreciate you for you know showing up giving this game to our audience about
cannabis because this is now is this a quadrillion dollar game now because it got to be
pass a billion you know what i'm saying oh i got i got i'm not i'm not i'm not sure i know where
i got to go to but you know what the new buy this some real plug flex i got fired up by the
motherfucking germany just went legal right and they called you know because in canada when
you produce in canada you produce in israel you can export
They loaded up on the cargo.
I was in line when I said that shit on the too many goats rate.
They load up on the cargo and they send that shit out.
Our first order from Germany was a fucking metric ton.
2,000 pounds.
We can't even fulfill that right now?
They want to, right, can we get more than a metric?
That's the new box.
That's where the game's gone.
Well, you could send it out.
They want to buy your shit over there and ship it out.
Yeah, they want to buy fucking metric ton.
I ain't ever heard that goddamn word.
Let me tell you.
How long would it take to grow?
2000 pounds not not long it's got to have to set up i mean the problem is
canada servicing canada israel servicing israel so there's not there's not enough to go
out but it's cool i like that word metric ton made me feel kind of powerful damn yeah that's where
the game's going probably about to be a metric ton of cookies metric ton of fucking blue bags on
the way to fucking germany on the cargo plane that's what gets me fired up when you think about
that you're gonna take a picture on you need to stand there and take a picture when they do
load that motherfucker they're about to paint that bitch blue
Ooh, I promise you that.
Germany takeover.
Man, Berlin.
It's going down.
Listen, man, I commend you, man, for, you know, knowing what you.
Really getting rich off something you love to do, man.
You know, we all, you know.
Is this considered, like, a drug or real drug?
No, this is considered medicine right here, no matter what.
It's medicine.
It's a herb.
All right.
See, so.
I'm about to float to the airport off this.
Come about wallow.
Oh, no, I'm cool.
Go ahead, nigga.
I'm cool.
Like Rick James, tie you and making you get hard, Nick.
No, we don't get some snacks, not that.
Fuck wrong with you.
Tie you up like Rick James, make you get hard, Nick.
No, I don't know about all that.
Didn't Rick James do that?
I don't know, no comments.
I don't think Rick would do that like that.
I'm not sure.
Rest and peace of Rick.
Player-ass Rick.
You're a dick, Eddie.
Now you don't want to be a rat.
You're a rat any other time.
Yeah, Rick did it.
Rick, Ty.
You do the bitch name with anything.
Man, we appreciate you,
for stepping through man yeah cookies worldwide global metroton coming to Germany
get ready yes sir and it's just like that right
