Million Dollaz Worth Of Game - MILLION DOLLAZ WORTH OF GAME EPISODE 144 FEATURING BERNER

Episode Date: December 13, 2021

FEAT BERNERYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/mworthofgame...

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Starting point is 00:00:00 Hey, million dollars worth of game listeners. You can find every episode on Apple Podcasts, Spotify, or YouTube. Prime members can listen ad free on Amazon Music. Right. No, that's just that. There you can't have a road. Three or four wars, 34 stores. Just seen another cover story on me by Forbes.
Starting point is 00:00:26 In a black Cadillac with the bulletproof doors. Lift the hotel room with white ashes on their floors Got a plane jam rolling I don't need a whole kit Another billion of weed I don't need a whole brick Blue building in Toronto I'm a flood a whole six
Starting point is 00:00:41 Full of brown bag out I'm gonna blow the whole shit I got sick and moving cash Armour cars and armed cars Yeah that's six million dollars Organize all large I tell that bitch is slowed down Cause she fucking won my high
Starting point is 00:00:53 Lift the show with five bitches Need a couple of times Make plays in Miami I ain't ever At prime, but I shut down 11, left the club around 9. I sent your bitch on a mission with a sign up for the box, drop the big face at Melrose's around the block. Looks like a joint drop, used to use a join box.
Starting point is 00:01:12 So I out, grew this safe and put it in the Florida rock. Talk to her. Talk to her. Uh-huh. Uh-huh. Ow! $2015 I only had a hundred tuck just bought another truck if you're good to run it up I bet my enemies are sick for another double cup while you sleeping on the couch or run another
Starting point is 00:01:32 hundred up burn money weed money coat money bro money dope money dope up tripped up and ice like I'm serving fed now yeah throw money weed money coat money money like I'm serving fed up yeah dope money weed money coat money coat money blow money dog trapped up and ice like I'm serving serving up yeah yeah yeah yeah you know what's going on man you see what's going on listen we were a burning building down the day you see we got burning and that was off that godie album that untouchable feature in future you know what I'm saying this is how it's going down man million dollars worth a game but you're now tuned into me me me me me me me me me me million dollars worth a game players fuck up too he said that this was supposed to happen
Starting point is 00:02:16 I'm fucked up I'm gonna say this I'm gonna say this I'm gonna say this That was contact. That was contact reactions. It's a little crazy in the room today. They got some shit in the air. He's going to taste it. He's going to hit this shit for a really. It's a little crazy.
Starting point is 00:02:31 Now, we're going to get straight to the point, man. You know, he's running around. He got the guy the album out. But we're going to take it back to the beginning and the essence. You know what I mean? The founder, the CEO. I'm talking about the creator of Cookies is right here. One of the best brands, marijuana or cannabis.
Starting point is 00:02:48 Do you say marijuana or cannabis? Or could you say we? I like to wear marijuana. People say it's a bad, you know, derogatory term for, I like marijuana. That's, I mean, you know, it just sounds mafia. So marijuana, you know what I mean? Now, everybody's out here today. Everybody want to get in the game.
Starting point is 00:03:06 Everybody, you know, and I didn't never know about you. I come on from jail, but any time we went to LA, Gil will be like, I got to go to cookies. I got to get some cookies. I'm like, you get cookies from the gas station. Like, what is you talking about? I didn't know what he was talking about. I didn't know enough.
Starting point is 00:03:21 about, you know, we're talking about cookies. I'm thinking we're talking about eating something. So we go, first time I go over there, I'm like, damn, this is going on like a designer, all this shit, you know, whatever. So, and then I start learning about the brand. I start understanding and start researching and stuff and all that stuff. And then I'm like, God damn, this thing, hey, they got the merch, they got this, they got debt.
Starting point is 00:03:39 Weird did that because right now, everybody trying to get in the cannabis game, everybody went a dispensary, everybody figuring you got the minority thing to get in, you got all type of ways. How did it start for you? How much money was it? How did it take? Where did they begin at? It begins with passion, bro.
Starting point is 00:03:53 I was obsessed with weed, and I was very passionate about it. And I still am, and that's why I'm still doing it, even with all the bullshit we deal with. So you've got to be passionate about something for you even, try to build something. You can't just say I want a strain because everyone has a strain. It's going to work out. Why do you want one?
Starting point is 00:04:07 Why do you want to build something? So it started with passion for me. And then, like, I hear a lot of people say, man, follow your dreams. You know, you could do whatever you want. Anything's possible. Well, I started thinking about it on this trip, manifest your memories.
Starting point is 00:04:20 manifest your, you know, your miracles. I started manifesting this shit in my head. I was like, this is how I'm going to do it, you know? And so when it started for me, I was really a fan of the blood. I was going to the dispensary with a camera trying to shoot a, right when I turned 18, I went and got my medical car to start shooting a documentary at the dispensary. And within like a week of me going every day, because you can get high in there. I was getting high, filming my documentary interviewing people.
Starting point is 00:04:45 The lady was like, you just need to come work here. It seems like you like this place. And right then that was my shot. I just moved in hard. Where was this store at? It was in Frisco on, it was on Balboa, and then on 12th and Geary, the Old Hemp Center. So you started working there? Yeah, I started out doing intake, right?
Starting point is 00:05:01 So when people come in, they show me their card, I check their ID, call the doctor, make sure it's valid, buzz them in. Then I went to, like, the dude that's like selling the weed, you know, like a buttender, kind of like a bartender. And then I moved up to a buyer, which was, I love that. A buyer, so you went and bought the weed from the farmers for the... Nah, so this happened. used to work back in the day and I missed the hell out of this.
Starting point is 00:05:23 Anyone under Proposition 215, you could have walked in, not even being from California with a duffel bag, right? He's going to back. I'd be there. I look at your work. I decide if I want to buy it or not and what I'm going to pay for it. So when I started doing that, that's when I really started loving the game because I started meeting all kinds of people.
Starting point is 00:05:41 I never thought I'd meet. Connections galore. New strains galore. And the part of it that made me want to build a brand was, these people are just coming down from the hill or wherever they're from with Bud and it was my job then to take the loose turkey bags, put it in a jar and sell
Starting point is 00:05:58 it. So you got 50 different jars on the shelf. How are you going to sell it? We started making them little signs. You know, I make a sign for the weed and with the price and you put it down there and I started noticing the ones that I worked on or the ones that one of my home girls worked on, people always walked
Starting point is 00:06:14 down like, what's that right there? I'm like, oh, it's because that motherfucker look right. Yeah, they ask them about it because it looks right and as long as that you know it smells good and it smokes it they're going to come back for it I said the first person to build a real brand is going to be the one that wins and that's how I looked at that shit
Starting point is 00:06:30 because no one had really had brands back then was just out of the turkey bag oh so nobody did the packaging and the hell no no you got your shit in a sandwich bag man it was we used to print little stickers that said the hemp center with the phone number and the email and that's it and I used to have to sticker the bags and this and that but I knew
Starting point is 00:06:48 early on when I seen that shit I'm like whoever comes with a brand like a real brand like an identity a logo a colorway and gets in that market first because i knew when i was in there i knew by the diversity of people coming through this shit was going to go you got doctors you got off-duty cops you got AIDS patients veterans you got kids like myself that loved it it was so diverse i'm like this shit gonna hit one day i want to be in this shit what made you what made you decide wait hold on before we go any further this episode of me and i was worth a game is brought to you by new Amsterdam vodka now um life ain't going your way you know the slogan shot a new
Starting point is 00:07:27 Amsterdam vodka absolutely straight no chase caught your bitch cheating today take a half shot a new Amsterdam vodka thought your paycheck was coming that bitch ain't getting the mail it didn't come your way shot a new Amsterdam vodka uh-huh it's the still five times it's filtered three times that's one of those threes if you speak Spanish for that clean Chris finish. You know, you could drink it on the rocks. You could drink it straight up. You can make a classic New Amsterdam mule, you know. But shout out to New Amsterdam Vaca because it is the official Vaca of bars through sports and the presenting sponsor. A million dollars worth a game. So when you're out and about, make sure you pick up some New Amsterdam Vaca.
Starting point is 00:08:08 Great for pre-gaming. You know, you got basketball right now. You got football right now. It's about to start getting close to the playoffs in a few weeks. So make sure you pick you up some new Meeam Shadam Vaca, man. Official Vaca Barsoot Sports and a million hours worth of the game. What made you decide to name your brand cookies? Just from the strain. Like, back in the days,
Starting point is 00:08:32 there was so much Granddaddy Purp and Bubba Cush, and then O.G. Cush started kind of getting played out. My partner Jai would always bring it back. So we came through with the Cherry Cush first, came to it to Cherry Pie, you know, and then we got the cookies. And when he brought that through, I used to like to roll the swisher
Starting point is 00:08:49 Let it sit on the dashboard So it gets nice and dry And then fired it up and see what this shit tastes like And so he was like man This shit tastes like a Mmm like a I was looking at him was like a Like a thin mint cookie
Starting point is 00:09:02 I'm like oh shit that shit That shit do tastes like a cookie So we named Stramed cookies And when we named it this shit Just went crazy And so I was like I like the name I can't call the Girl Scout cookies
Starting point is 00:09:13 So I'm about to get sued For show for show for show So I just called it cookies And I ran with it And when I made the logo It just I knew that like For some reason
Starting point is 00:09:22 Deep down there I was like This is the parent company It's the main strain Right now Which got a lot of buzz But I'm gonna call the company Cookies and then
Starting point is 00:09:29 Spin off the menu from there You know what I mean I think the apparel Really helped build the brand though Oh so the merch Yeah I don't even call the merch I just call it like a street wear
Starting point is 00:09:38 Company right Okay We I started that shit from the crib You know by myself With a couple of homies sending like boxes from the crib just like taking orders and doing that and boom, boom, boom.
Starting point is 00:09:49 You know, today, cookies this year is going to do $55 million in revenue, just the clothing, just cotton. Yeah, just clothing. Just clothing. Y'all just got a crazy pack from the San Frans store. They just sent me a crazy pack. You sent us some shit.
Starting point is 00:10:02 But I felt like with the music doing what it's doing and with the cannabis like doing what it was doing, that clothing at the right time, it hit and it was like a billboard for us and it kind of normalized cookies. And it made people that didn't smoke weed feel like they were part of that shit. shit and they made kids that were like looking up to like all their bigger builders that
Starting point is 00:10:20 fucked with this shit feel like they're a part of that shit like the clothing really helps solidify the brand a lot and I did I'm gonna give you guys this a million dollars with the game I'm gonna share shit with you I never share with nobody okay I didn't just go put the logo on a shirt you know I mean I started looking around like how can I make this shit jump and at the time shout to Nikki diamond diamond supply was like one of the biggest street wear a brand you know out there and he's from my city and um my boy al fresco brought me to the manufacturers of all his product they made his belts his beanies his wallets his hats his backpacks right and he did a lot of stuff for my my partners now they did a lot of stuff for
Starting point is 00:11:02 everybody tyler de crater everyone so i went to them and i said okay if you guys invest a hundred thousand behind my clothing line i'll give you guys 20% right best still they ever did ever I'm sure they love me a lot. Invest $100,000, but what I really want is access to the manufacturing. I want to overnight take this t-shirt and this hoodie and put hell of shit out, right? Like, I want to turn my shit into a full-on brand. So that was the first step. The second step was I went to my partner, Brian Wilson.
Starting point is 00:11:34 I posed him old school D-Boy away from Staples and Stance. You know, Stan Sox? Yeah, I remember, yeah, Stan Sox. He was doing Stan Sox. He was one of the biggest guys at LRG. always heard stories about him taking LRG from like a $10 million company to like hundreds and millions of revenue. So I went to him. I tried to give him to fuck with me. He reached out about the brand kind of inquiring. And when I got a hold of him, he was like, I can't leave
Starting point is 00:11:56 stance. You know, I say, here's $75,000 in a brown bag and I'll give you 15% to come be my sales rep. This sounds like a crazy deal. Like, why would anyone pay someone to come be a sales rep? Why would I pay someone to do that? I knew that if I had everything looking smooth, a full line of clothing, right? And I got the main sales guy that's been tapped in for years to go sell it. And I do what I do with the wrap and the weed. It's a deadly combo. And sure enough, that shit changed. We were at like $3 million a year in revenue when I brought him in. And bro, we turned that shit to like 12, 21, 32. Now we're at 55. So, you know, I just took partners that had a lot of access to things and experience and knowledge. I wasn't just trying to say,
Starting point is 00:12:41 I want to sell t-shirts and make it pop. Well, what you was doing was understanding your strengths and your weaknesses. I mean, and you was identifying them. So you was like, okay. And the smart thing you was doing, you was identifying them with motherfuckers that was proven. Veterans. You feel what I'm saying? You like, that's the part that motherfuckers can't miss.
Starting point is 00:13:04 Yeah, you went and did some shit to another motherfucker like, why would he do that? But you was going to get the knowledge, the access, the relationships. Experience. Because he was doing this shit for years. He knows everybody in this fucking space. So now when he come to my team, I know everybody in this space because he's working for me. So that was really the biggest thing.
Starting point is 00:13:33 People, you know, because you had motherfuckers out here, I got to go get somebody in. And they'd be fucking their money up. be thinking that what you did is going to work for them, but you're not getting the same type of quality individuals that you were getting. Here was a real key to all that equity. I gave the homeboy 15%, and I gave him 15%, like, you get five now, five when you hit this number and five when you pass this number. Now motherfucker did it, right?
Starting point is 00:14:02 And same with the manufacturers, right? I gave them equity. So now they're doing everyone else's shit, but as soon something brand new comes to the table, Who are they going to bring it to first? They're going to bring it to you because they, because okay, I'm getting 65,000 a year to do y'all shit. And that's cool money. I'm making good money. I live off my money, but then he came in and he gave me a percentage of the company.
Starting point is 00:14:26 So now I make $65,000 with y'all, but I make $700,000 with them. Listen, when the shit come in, you getting called first. I'm even going to sneak a couple motherfucking brands for you. Listen, they was thinking about this design, but if we use this for cookies nigger. If we were running like this, you know. And so when I did that shit, it started popping. We hit with
Starting point is 00:14:50 the smoke fruit backpacks. All the cool stoner shit, the rolling trays and the little jars with the different dividers. And that just innovated cookies is like more than a weed strain. Now it's a brand. Now it got the clothing. It's going everywhere. So, you know, it started from like a dream, kind of
Starting point is 00:15:06 manifesting what was going to happen. Then like building the clothing brand and from there you guys have to understand until 2018 this shit was all gray area it was two it was proposition 215 which was like the wild wild west of cannabis i miss that every day i loved it it was amazing but in 2018 that's when we built the infrastructure for cookies right and i've found partners and we had everyone pitch and we try to get by people try to buy us out everyone wanted to be our partner everyone wanted to be our guy to go raise capital and this and that. And so I finally found the right group in 2018 that took our company and gave us real
Starting point is 00:15:42 infrastructure to go figure out, you know, these laws are crazy. And every state is different. So every state you see a cookie store is different lobbying, different laws, different ways that you have to cultivate package. So I need to like real infrastructure. I'm good at branding, marketing, finding and curating the menus and, you know, working with our breeders and whatnot. But who's going to do that business and, you know, approach these states and these markets where I'm, I don't want to get caught up.
Starting point is 00:16:07 To me, it's still like, this shit's still federally illegal, so we got to do it as clean as possible. You got a lot of lawyers. Yeah. I talk to my lawyer every day. You pay a shitload of money you're lowering to understand the different laws and the different states. You have to because every state's different.
Starting point is 00:16:20 Every state is different, and the rules and regulations there is different, and it's fucking crazy. Las Vegas is crazy. Now, when you was back there, you became the buyer for the store, when did you step off and how much money did it take you, when you stepped off to start cookie like you know it's funny because i think everything one one hand wash the other with all my businesses so when i was at the store i was real comfortable because you have to understand here i am buying hell of weed you know and it's probably
Starting point is 00:16:52 yeah statue lips i probably gone i was buying shit for myself too so people are coming in with a 30 pack i want 3 000 for this i'll tell you what i'll take all of them if you give to me for 25 right take them all at that good price give some to the store take something for myself i was like hustling brown bag hustling putting money in my pocket and to me that was rich i didn't really know about like wealth or anything like that what happened was the music started popping for me pretty well and people just started thinking it was my store right so cookies clothing in very early stages like when i left there so i wasn't there was no cookies by the time i left the store it was just the music right and people would come by and they thought i own that shit i'll burn owns this store but
Starting point is 00:17:33 We're going to Burner Store. I was a burner store because they couldn't picture me working there. They didn't know what I was doing in the back, hustling, and whatever. So what it took for me to leave was pretty much the fans thinking that the store was mine. And music actually started to pick up a lot from me to where I couldn't really be there no more like that. And within like a month of me leaving there for trying to focus on the music, someone paid me a nice, nice bag to call one of their stores in San Jose cookies. And that's when everything changed because I've seen it, when I seen that line lineup.
Starting point is 00:18:01 Right. So they just paid you a fee, a one-time fee, took your name and ran a bag. Monthly fee. So the homie came up and he gave me a bag and he was like, look, I got a spot in San Jose. You know, it's called Boo-Woo. I'm about to paint cookies on the wall, right? I know you're about to do some with Snoop. I have him pulled up.
Starting point is 00:18:18 Like, let's make this shit pop. So he painted the wall in San Jose. And I'll never forget, like, I saw the bigger picture there. And I knew that I was getting that little monthly bag, but I knew what I was really about to go do. because when I seen them kids lined up and the clothes, they're all wearing the clothes and they're all fired up. I think I remember this.
Starting point is 00:18:38 Was this on the internet? Hell yeah. Everything is that. So this was about three years ago. I think it was like four or five. The one you're talking about three years ago was Maywood. That was in L.A. And when we opened up that one,
Starting point is 00:18:51 when the news came and all that stuff, yeah. That was. Because like around that time is when I really started getting up on you. Like, I had heard of, you know, the branding but when I seen a fucking line for some weed
Starting point is 00:19:06 that was that fucking long I'm like what the fuck see it worked weird for me because you had that one store right that paid me that monthly bag and then another group
Starting point is 00:19:17 approached me to do multiple stores and I think at one point they were paying me $100,000 a month just to use the name and to me I hit just to use your trademark
Starting point is 00:19:25 just to use the logo on the wall but it came with more than that we gave them the genetics We didn't have our own growth. See, we're like still streetcats. You know what I mean?
Starting point is 00:19:33 We didn't have our shit organized. So the whole time I'm sitting there watching and kind of plan in the bigger picture, but I sat back. I'll take $100,000 a month. I'll give you some genetics that we have right now, the Giolato, the Sunshed Shurbert, the Girl Scout cookie. Shout to my partner, Mario. We licensed the genetics to them, let them grow that.
Starting point is 00:19:51 Let them call the stores cookies, right? But in 2018, when them laws changing went wreck in California, I split away from them. licensing deals and went to open up my first store under my own company. Now my company's formed. You know what I mean? It was tough to walk away from the bag at that time. $100,000 a month was great.
Starting point is 00:20:10 It allowed me to do my music, do everything I wanted to do. But when I stepped away and just, you know, formed my own company with real partners that will handle the taxes and the business and the applications and this and that, that's when the game changed. Yeah, and $55 million is way better than $1.2. Mm-hmm. that's way back just for the merch but that was just the merch we didn't talk about what i'm talking about but so at the end of the day but you know like i say all that to say this use your resources if you're going to build some it's okay to sit back and figure it out make sure you're in some
Starting point is 00:20:45 deals that can expire in two or three years get the game soaked the game up kind of picture of the bigger vision of what you could do if you had your own situation it was hard sometimes i knew that if they're paying me a hundred thousand dollars a month for them stores what were they really making growing our weed selling in all those stores lines out the door they were killing millions millions a hundred thousand dollars they were glad to give me that every month and i was glad to take it because by the time i was ready i was all the way ready right i mean right i was good this episode of a million dollars worth of game is brought to you by roman swipes see look at this a lot of y'all don't understand see how small it is see how small it is roman swipes changed a lot of you guys's life
Starting point is 00:21:27 Guys run up to me all over the country Wow old man I got the Roman Swipes They did something special for me That's why this episode of a million dollars With a game is brought to you by Roman Swipes One thing about it When you choose a monthly plan of Roman Swipes You get your first month for just $5
Starting point is 00:21:39 $5.00. Roman Swipes would change your life I'm talking about you. You wipe it on You let it dry, you make her fly This is for all you guys that can't make it out of the first quarter Let alone can't make it to the middle of the first quarter And she's looking at you like, what are you doing? Listen, Roman Swipes would change
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Starting point is 00:22:15 Now, and this is the thing, is it true that you turned down a billion dollars? It was $800 million, and it was like $30 million cash and the rest in stock that would have like vested or you know it didn't make sense to me because it was it was Canadian stock and I don't really I don't understand the stock market like that and I've seen a lot of these guys going too big and not really having you know
Starting point is 00:22:40 real real plans to be in the game for us I love weed like Gilly loves weed right and when we went and sat down with that group they didn't really love weed like that they had a bunch of money and they had assets that were growing trash and so you like that that hana butter This shit right here is stronger to emce.
Starting point is 00:22:59 He had my socks after a concert. And you know he had a big, thick-ass socks or with a plastic shoes. He used to be dancing for like 42 songs straight. Let's get it started. Hey, that's just candy. She could imagine out of them socks melt at the motherfucking concert. This shit right here is, what is this, Hannah Butter? Bernie Hunter.
Starting point is 00:23:18 Butter. Oh, I ain't know he's a Bernie. It was Benny Hunter Butter. There's some chick called me. She started tripping. Like, I already got some shit called Benny Hunter Butter. I'm like, all right, for sure, I'm going to change the name. It's called Bernie hunting butter now, so now the name's changed.
Starting point is 00:23:31 Yeah, this shit, this shit is heavy in Mersene, too. But that's what, you like that, mercy, not. That's why I turned down that money, though, because this shit wouldn't be looking like this if we would have took it. It was more of like a, they wanted that name to solidify their, you know, their IPO and this and that. And so they wouldn't really focus on the weed like that. So I'm glad to turn that shit down. And your life.
Starting point is 00:23:53 Max both of y'all. And your life, Bernie. Don't be biased Who was the greatest Where did you get the greatest weed You ever smoked in your life I'm talking about that one Thing that you ever smoked in your life
Starting point is 00:24:05 That just had you and you remember that shit Like It was a guy named Chad on the bus It's weird His name is Chad Because it's what they call the squares these days It was a guy named Chad on the bus And we got on the bus
Starting point is 00:24:17 And this shit smelled like someone just Choked a skunk out I'm looking around I'm looking around And it was a bunch of us We're in high school we're loud and obnoxious you could tell this guy was like fuck they smell it yeah he's looking
Starting point is 00:24:28 nervous I'm like yo what's up you got that shit he's like no I'm like dude come on you got it he's like I'll give you a little bit I'll sell weed I'll say okay what you guys like this is Brazilian indica skunk and we all started laughing we smoke shit like crib or Pelly or
Starting point is 00:24:44 you know what I mean like what the fuck is this square ass shit Brazilian is he gave us that bag that shit smells so crazy we rolled it up there was eight of us at a bus stop and we were all high as fuck and I remember legitimately trying to find this man I don't know whatever happened to this guy because he was a player he was he put out that nice little sandwich bag was so fluffy and light green and stanky he just put out one little nug for us
Starting point is 00:25:08 if you're out there and you're watching this chad wherever you are let's put that back in rotation find the seeds for that find the clone for that that shit was pack cousin g-rab yeah because of richie right they gave you the greatest yeah they gave me the best It wasn't the, no, it wasn't the best weed It was actually ducky weed But I wasn't smoking then So you got super high When you don't smoke and you smoke weed
Starting point is 00:25:34 This shit could be It could have been a bag of seeds I was like this I was like, I was like 14 So I was fucked up I was like That's what I realized that I love marijuana
Starting point is 00:25:46 You've been fucked up since I've been fucked up since It compliments the life You know We have to have weed But that also tells you that my big Cousin's G-wrapping, right? You say shit.
Starting point is 00:25:57 Fuck is y'all doing getting me high. 14, no, 14. Because they ain't shit. Yeah. So, you know, it's a flip side of the bull for that. It's some bullshit. Now, right now, everybody is fascinated with the cannabis industry.
Starting point is 00:26:10 Everybody trying to get in, the cannabis industry. How much are you need? To get in? To get in right now. If I'm Joe Blow, I got a bunch of money. I made money in real estate or whatever. I want to get into cannabis industry.
Starting point is 00:26:24 You got, you know, how do I? In what way to get in, like, to get in, like, to just, like, get in the business to try, like, grow something, like, to actually build a brand, like. Just build the brand. Well, right now, currently, if you fuck with us, because I like to share a game, I'm not one of those guys that, like, the whole game. We have a thing called Cookies University and Humble, and we're going to do one out here in New York as well as Miami. Humble. I seen that when I was on the, when I was in jail. Humble, yeah.
Starting point is 00:26:54 The white boy used to be in there snapping. He used to be snapping because they used to always fuck with his plants and shit. Oh, yeah, yeah, yeah. I seen it on a Discovery Channel. One of them joints when I was in the joint. So we got a thing called Cookies University where, you know, minorities can come up there. And this has nothing to do with the social equity program that the government put out. This is me saying, I want to do this, right?
Starting point is 00:27:15 All right. We built a facility out there. We built little mini homes out there. You can come live there. You have to apply. We have to, you know, go through your application. You have to send in a video. Is it live now?
Starting point is 00:27:25 Can people do it right now? It's live, like, live like a motherfucker. Right now. We got thousands of applications, but you can go live there for three months, rent-free, and learn the business from A to Z. And I feel like if you want to get in the weed industry, you have to know into business first. Knowledge is key.
Starting point is 00:27:40 How much does that cost? Was that? How much do that cost? Zero. How many people in the program right now? I think it was like, I think it was like 10 or 12, 10 or 12 people. So it's not a lot, but this is just the beginning. I partnered with Chris Weber on this.
Starting point is 00:27:56 Shout to Chris Weber. But for me, I feel like the best way to get in the game is learn the game. First, understand it from every aspect. And so that's why we did Cookies You. Now, if a regular person wants to get in the game, cost it all really depends on, like, how much you really know, I feel like. Like, if you really know, like, look at cookies, we went, we went and built, like, right now we have 43 stores right now. I did all of that with 7 mil. Like, we raised 20, or we raised 30.
Starting point is 00:28:24 30 mil, and I use seven of it to get to that point, right? So it all depends. Like, I like to use leverage. You know what I mean? I like to use the fact that we have a good brand name. We have good genetics that change all the time. I didn't have to go put hundreds of millions of dollars to go open up stores all around the world. I just use leverage.
Starting point is 00:28:43 So all depends on how business savvy you are. You can get in the game for none if you know how to move and shake. Right. And at the end of the day, I talked about this last week. and it did really good as far as going viral. And I just want to repeat it again this week because Bernie came in here and he said the same thing. He came up off of relationships.
Starting point is 00:29:07 Straight up. Relationships is worth more than money. It really is, bro, because when people fuck with you as a person, they'll go out their way to help you and help educate you, help get you in that right door. You can have a bunch of my... I see people every day trust me in every business because I have hell of businesses. To have hell of money, they just ain't going nowhere.
Starting point is 00:29:25 They're stuck. Our business is thriving, and we're going above people that came in the game with hundreds of millions of dollars of infrastructure. But how's cookies beating them? Because relationships, the passion I have for what we're doing and moving in like a motherfucker. That's 100% correct, because there's a lot of motherfuckers out here that in the past and up to this point got way more money than me in Wallow,
Starting point is 00:29:51 but they're not in the rooms we're in right now. You know what I'm saying? They're not putting that energy out there either like that. People fuck with our energy. People fuck with what we're doing out here. So, you know, like you said, when people fuck with you, you know, you get put on in a different way. And so, you know, how you treat people, how you, the energy you put out here on this earth, that's very important. Priceless.
Starting point is 00:30:17 You feel what I'm saying? I got a idea, right? Now, I wanted to come out with my own. strand but I don't smoke weed and I think I I think me and you can partner up and I got I got a good idea now this is good don't don't don't mess me up because I when I went to the cookie store I seen I seen a lot of stuff I love to see the merge scene this design I said damn I got to talk to burning that's when I called you the time like yo we're L.A we're pulling up you like pull up to the store gill went and then went crazy start seeing all type of shit gummies all types of crazy
Starting point is 00:30:52 shit that they hit up and keep it really leased he was on they leased they hooked him up yeah and i said damn they got to be right and i seen the section that i could operate i said damn i got to get with him we got to come up with these and i think about like 10 products think about it and big lights cookies snacks because for when you get the munchies but they designed and branded by cookies i'm talking about cookie snacks i'm talking about just because all these we got all these spots who won't buy cookie snacks when they get in the weed is right there All types of stuff. Are they medicated or non-medicated?
Starting point is 00:31:25 No, listen, we could go both. They ain't got to be medicated. See, I think that's a smarter business move because when people get high, they don't want to eat weed-infused food. It's going to fuck your whole day up. Yeah. And you get high, you want to taste some good shit. Now, I've been trying to get hell of people to fuck with me.
Starting point is 00:31:40 Yeah. On the same thing you're talking about, but not medicated because I'm like, look, you put the munchies in there, you put the snacks in there. They're going to sell anyway because your logo and anyway. Listen, you're going to have limited. Say we had limited edition shit and say we ain't got to deal with artists and we just had limited edition stuff that mix
Starting point is 00:31:57 and just stuff that's different. It might be, the flavors might be different. You know what I mean? But I think what you should do is you should give them the same product but some is infused. We offer both. You offer both.
Starting point is 00:32:12 Right. Because, you know, some people won't be like, you know, when people come to your store they want to do like I did. I left out that motherfucker with a little bit of it. I felt like I had everything. Hold on. Give me that too.
Starting point is 00:32:27 Fuck it. So, motherfucker want to go home. They want to come to cookies. They want to get their weed. Fuck, let me get some cookies popcorn. Yeah,
Starting point is 00:32:37 I'm saying I can eat that because that shit, the caramel cookie popcorn. No, not to infuse shit, the regular shit, that shit be popped. So now they get home,
Starting point is 00:32:45 they want to lay their shit out. They want to, yeah, I'm going to start off with the cooking, you did this. But then, yeah, you see,
Starting point is 00:32:50 I got the popcorn. the barbecue chips so it's just an experience and you probably could make two to three to four to five to I don't know how many millions of extra money just off the experience of and certain shit they'd be able to order
Starting point is 00:33:08 I'm getting the snacks too so if you living if you live in what's name you might be in and it might not like you said might not be weed infused like I got ideas like a barbecue banana chips shit like that cookies like Like the fried, like the fried plantin, like, you know, the banana chips.
Starting point is 00:33:25 Yeah, but no, no, real chips. But they got the flavor. Oh, no, that's the flavor. And you see the bad, you see how the design is? You got the, you got the designs. I'm talking about different shit that's different that it make them say, I only can get this at cookies. I can't go to this supermarket and get some.
Starting point is 00:33:41 If you had, if you had, if you had proprietary snacks that were medicated and non-medicated, and it was like some play. They only can get them here. Yeah, and it's like some player shit, you know, of like different flavors from all the different cities like each city has its own like little dessert or candy that's like special or popular you know what I mean like you can go crazy
Starting point is 00:34:00 I'm talking about like because at the end of the day I see it I'm like damn anything I'm you know I'm like damn I'm gonna chips you know what makes me happy hearing that you had a good experience at the store that makes me happy because like we put a lot of energy into our experience at the store like we want people to go in there and like have an experience
Starting point is 00:34:18 like you just it's the mute but see my whole thing is about when I go place I'm looking for the whole, but I connected with I went in there because I actually took a shit in the store. I had to take a shit. I'm just being straight up. Hell yeah. You blessed before I did shit. I killed them. But when I went in there, it was the energy. The women was in there,
Starting point is 00:34:35 the clothes they was wearing, the music that was playing. They was receptive to the struggle that we come from. It was just, it was a connection. It was a stale. You go into some stories I don't want to some stories. I don't want to keep it all the way real, too. I don't know what you told the motherfuckers in there. But they made me feel like
Starting point is 00:34:54 motherfucking Will Smith. That's because I walked and they was like, Willow, Gilly, we got, come here and get, I got you. Hold on, wait, take this. I'm like, the fuck, brother. If I call personally, they're going to show
Starting point is 00:35:09 extra levels. I don't really call much. You know, people will be hearing me all, but you're the brother and we've been building for a while. So when I call, when I call, shout out to Allie at Cookies Melrose. When I call her, she's like,
Starting point is 00:35:19 anything you need, whatever you need. I'll take care of me. She knows the treat you guys like I would if I was there Because if I was there, I'm like the Italian dude That owns a candy store and take whatever you want You want the sort of bob and you want this That's how we do I appreciate the hospitality was unbelievable
Starting point is 00:35:33 Shout up to my man at the cookie store in Oakland Down the street from Mr. Fab bus driver shop I went in there, he blessed me I was in Oakland I went in that joint That's a different vibe too They were just cool into the music was playing It was a good vibe
Starting point is 00:35:46 It was like him and some other girl But you know who is And you're the one in San Fran The one to send me to clothes too Oh yeah yeah I'm glad to send you a pack. Oh, listen, it's two big ass. Two big ass box.
Starting point is 00:35:55 You did too much time in jail to be thinking about barbecue bananas, man. No, I'm not saying it like that. I'm not talking about the law. I'm talking about chips, man. Banana is a barbecue sauce. Oh, that's too, man. I'm just saying like that. Cause, you hear this dumb shit, cause.
Starting point is 00:36:07 He's over here trying to kill me, cause. He's on some bullshit. I'm actually, I can go lie. I'm kind of interested. I'm telling you, man, listen, we need to get down and just have different flavors. Because here's the thing. I've tried, like, the dry banana chips, right? And I was thinking, there was just like a little bit of a
Starting point is 00:36:20 Barbecued banana I wonder what I'm high as Dipping in some honey barbets What honey barbecue? Honey barbecue You know what I'm saying Wait do that hell
Starting point is 00:36:31 to get dipping as well I'm talking about I'm talking about the chip I'm talking about the banana chip man come on man You're trying to kill me A honey banana chill would be fired though Honey cinnamon
Starting point is 00:36:42 banana chip That's true But no you gotta have You gotta have salt And sugar That's why I mixed the barbecue sauce up Is it salt and sugar? You know
Starting point is 00:36:50 Sweet and savory. You know how you might eat some chips. Then you might also eat something in a sweet. Yeah. You know how people like that, like it might be, you know, candy bar, whatever you might eat. So my whole thing is like having, and it ain't got to be a lot, a good 10, 10 different variety of stuff that people are going to get that shit.
Starting point is 00:37:07 Let me tell you why I like that idea. And look, I get pitched every day. I'm like a baby shark tank. Well, we got to sit down. I'm like a baby shark tank. Everywhere I go, someone got an idea. But the reason why I like that idea is because if it pops in the stores on the, on the medicated version
Starting point is 00:37:21 and the non-medicated version shit you go hit up Walmart you go hit a Target you go hit up the bodegas all throughout the neighborhoods and shit like that like you go
Starting point is 00:37:32 and you know what's crazy oh I knew how it was to get into these stores when I saw a rap snack shout out to James Lindsay and them are rap snacks you know all them I was just talking to him
Starting point is 00:37:43 and it's way up here but shout out to the homie too I talk to them when I seen him and I'm going to regular markets I'm like Hold up. Target.
Starting point is 00:37:51 You see the Migos chips. I'm like, this is possible, man. Anybody gets set at all. You just got to get your proof of concept and you got to get themselves up. You have to have, you have to be a buzzworthy product. But it all goes back to what we talked about earlier. Relationships. I pride you I could probably get someone from there on the phone within like 30 minutes.
Starting point is 00:38:11 He's going to make a couple phone calls, boom, boom, boom, boom. So, you prove the concept. And I love the packaging is important. Yeah. This episode of Million Liles River Game is brought to you by Ship Station. What you need to do right now, this is for everybody that got their own business, their own company. This is something that I use to package and send my merch out?
Starting point is 00:38:27 I'm talking to, I'm talking about any business you just start in your big business and you want to deal with shipping in a proper way. I'm talking about next level. They handle all type of companies from big to small, little, tall, whatever, shipstation. What you need to do right now, you need to go to Shipstation. Hit the microphone. And when you hit the microphone, type in Cold Day game. You're going to get a 60-day trial free.
Starting point is 00:38:44 I'm talking about 60-day trial free. But you've got to hit the microphone when you go to shipstation. and type in cold game one thing about ship station i don't care what type what you're using i'm talking about even from a phone you can use ship station anywhere i'm talking about all the interfaces to hook up everything what you want amazon s t i'm talking about what do you got going on where is you selling your stuff that i'm talking to connect to any channel i'm talking on i'm talking i'm talking of fedex u sps i'm talking about ups i don't care what you got going on ship station can handle anything that you got going on it don't matter right now what you need to do is
Starting point is 00:39:15 you want your stuff to be quick you want your stuff to be effective this is what i use I use ship station, and I'm telling you, once again, go to shipstation.com, hit the microphone at the top, use code game, and guess what you're going to get a 60-day trial-free? Shipstation.com. Who do your designs? Shit, me. Now, I don't do it personally, but I'm like the art director. Tell them, do this, do that third. Yeah, so like when it comes down to, we sit down, I'm actually about to go by a building when I get back home just to like do a little more peer, but we usually sit down at the house, put on some jazz, light some weed, or now it's gotten so big that I have. have a team where I give him direction like yo I like this kind of color this kind of vibe
Starting point is 00:39:52 with this kind of style semi-tend options cool take this one mix it with I like the art direct right so like Bernie hona butter I just told him like yo give me a fire ass fucking little melted butter and and and have the name spelt out in the butter kind of like we did the lemonade logo and boom boom boom boom boom boom boom boom like Benny Hansa you know I used to fuck around a little bit not like too much but like I definitely was obsessed with having bitches give me money and like and also like trying to give it the main thing in the Bay Area used to be a choosing fee like bitch you want to fuck with me separate yourself from everyone else come bring me 10,000 make me let me know that you fuck with me over everyone else because every girl wants to
Starting point is 00:40:30 fuck with me that shit was a stupid Bay Area shit that they didn't program to me when I was younger and I tried that a little bit but I don't have time to be a babysitter so I gave that shit up a long time ago but it was cool to break a couple of bitches for 10 racks and shit like that Or get them ready to do that And then just go ghost them or whatever You know what I mean? So the barrier is a cold place I'm saying, you know
Starting point is 00:40:50 Because you got the two pinky rings On you're just giving old tip vibes Like your backhanded bitch You know, you got the backhand bitch Who's the jeweler? Man, shout to my brother, AD killing Because here's the thing's like
Starting point is 00:41:02 The way I look at jewelry bro This could be a wedding ring Or something for somebody Yeah, it could You know, this is a real, real, real, real boy Same with this one right here And that's she clear Yeah, no, it's real.
Starting point is 00:41:13 Super clear. It's super clear. It's super clean. I could sell it again. This is probably some ignorance buy right here. I probably couldn't, you know, aftermarket shit, I shouldn't have busted it down. But, you know, every now, you got to do some shit like that. Now, it's funny.
Starting point is 00:41:26 It's funny. You're a rapper shit. You got to be a rapper sometimes. You know what I mean? Got to be a guy. I got to be a... All the rappers act like they, yeah, you know, I'm playing jank, but all you niggas got to have a bus down somewhere.
Starting point is 00:41:38 You got to have a bus down somewhere, nigga. Now, now... You got 46 albums on iTunes, about 42, 46. I think, yeah, I'm high. I think it was 46 last time I count. But let's just say between 42 and 46, I think it's 46, though, that number. Now, you mess with Gazi over the Empire, but you finance all your projects. They just distributed.
Starting point is 00:42:00 Now, I'm going to be, you know, you got a lot of albums on there, and a lot of people don't understand what independence. You know, you got different things. What's the biggest check you ever got from iTunes? Well, like, the biggest check at one time or, like, a monthly check? monthly check the biggest one i got was like 137 000 and one month yeah just from just from streams and all that type of stuff yeah there was just like the last check i got was 137 000 i was okay cool this is like before a album goddy and all that shit but this is just like regular album streaming
Starting point is 00:42:33 doing what they do the last one i saw was 137 000 and it just come right through and how do you get paid do it go through empire or it come right go right to the bank account Every month, it just hits wire, you know? And I remember, like, when I first started, he grabbed me in 2006. He was in Gruz before. Shout to guys. He told me I was one of his first clients. He said, yo, remember?
Starting point is 00:42:56 I used to try to get him $100. Yo, upload my shit tonight. He'd be like, nah, what you doing? I'm like, I always like to compensate people. Oh, you ain't know how to upload your shit? Nah, well, he, that's what they do, you know what I mean? But I wanted it uploaded, like, ASAP. And I was always trying to, Cosmo nicknamed me on demand
Starting point is 00:43:10 because I always wanted something to happen right then and there. Yeah. so he hit me one day I was like y'all moving you over to my own company I was kind of nervous like you're on your own company shit what you're still gonna pay me
Starting point is 00:43:18 and I'm gonna give you a better deal and of course you're gonna get paid cool so I remember when the checks was 5,000 a month it was big and I remember when they went to like 14, 15,000 a month it was big and then 60
Starting point is 00:43:30 I thought was the man and then the 80s and the 100 so you know you have to understand I see a lot of rappers talking about they ain't getting no money bro from their music I'm like how's they even fucking work because I'm not a big ass rapper
Starting point is 00:43:41 I'm not a big-ass artist. I'm not on the radio. But you own your shit. But I own that shit. And I force my ticket price up for the shows, big time. How much is your ticket price? So I was at like $25,000, $30,000 before. Shout to Bobby D.
Starting point is 00:43:59 Bobby D got me to about 60, 80. But he just hit me with one in April for $2.50. And I damn near shed a thug tear, bro. But do you think because it's not just the music, is because your your visibility with cookie too, right? I think that they just know that they're bringing something to the table
Starting point is 00:44:17 that people really fuck with. You know, but that shit made me like, when I got that call, like literally, I think a little water started conjugating a little water in the left eye and it started feeling it dropping.
Starting point is 00:44:28 I'm like, damn, 250? Are you serious? Bobby did. And what was out of country? Nah, it's right here, bro. Damn, Bobby did, bad motherfucker. But see, that's what he did for dog. Well, relationships.
Starting point is 00:44:38 Yeah, relationships. And also, we're not. anxious. If you turn down that $2.50 cool, holler us on the next round. Because we don't have to go do it. And I'm saying I'm going to charge. Everyone is that, but this is a bigger festival. This is one that can allow that kind of budget. So he's like, they ain't
Starting point is 00:44:53 fend to grab you for nothing less than that. And if they come back with anything less than that, just say no. I'm like, cool for sure. We're in line, bro. I ain't saying no. Shit work. This episode of a million dollars worth a game is brought to you by Simply State. One thing about Simply Save in 2001 and won a award for the Best Security US News and World
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Starting point is 00:45:38 to take care you. We're talking about 40% off. Take advantage of this holiday. I'm talking about this holiday deal is unbelievable. I'm talking about starting at just $100 you get you a home security system. There's not no big thing. It's simple. Money that you're going to spend and going out to eat or whatever. Protect your family with that. That's why this is real important.
Starting point is 00:45:54 This is a, I'm talking about outstanding deal. 40% off. Take advantage of this holiday special right now by award-winning security company. Simplysafe.com slash game. So the music is really, but is it ever a time where you like, man? I'm doing 55 million. over here just off the apparel of cookie alone
Starting point is 00:46:14 not saying what I'm doing with the bud Oh God So you like that's a whole So do it every time You just I can answer that point Go ahead No
Starting point is 00:46:24 No it's therapy I love it It's my favorite thing The music is what he love I love that shit And we is his two passions in life Straight up I'll never stop So even if like Even if it becomes
Starting point is 00:46:35 To where I start doing A&R shit Or something like that Or I'm buying a building Just to like curate more music right and like you know doing the album with cause that's my best friend like we got to do some bucket list shit on this album getting nuzz and getting certain people on certain records like this shit was legendary so i think i lived for that high too but yeah money and i don't think i'd go crazy without music because if you think about dealing with the cancer shit i was going crazy
Starting point is 00:46:59 bro and all i did was focus on that music until it was time for surgery and i did surgery and when i got done i bounced back in time to come here and do this press run i want to know what with this press run in these last few shows I got to start chemo so you see like a repetitive situation keeps your mind pure
Starting point is 00:47:17 while you're doing with some real shit and how do the marijuana help hell yeah and what do it do for you man I think it's more mental than anything I mean it helps you
Starting point is 00:47:26 I heard that when I do chemo it's probably not gonna be so hungry and probably got a fucked up stomach feel nauseous I know it helps of all that because I watch my mom go through it so I know the bud helps but for me it's more of like a mental
Starting point is 00:47:37 like spiritual god and shit you know what would you first diagnose shit just in September and how was it though like I just knowing that and thinking like man the hardest part about cancer is knowing you have it bro because you look in the mirror sometimes
Starting point is 00:47:55 and you'll remember it and you just get down bro and it's a different kind of down like it's not like you're feeling sorry for yourself but you know there's some shit in you that's taking away your mom and your grandma and it just gets deep but at the end of the day like I've just been hella positive about like all right cool now I know right now I'm about to go do all the shit I want to do
Starting point is 00:48:14 that's why I'm glad we did this I'm like I've been wanting to do this right right like the universe aligned it to happen far left I'm so glad I didn't want to call yon but like drive to New York but cause he me I'm like thank God bro because I really want to do this but I'm just focused on shit I want to do and also mind over matter type shit like all right cool they found it for a reason I'm gonna get this out the way I probably have to deal with it later in life but I should be good for a while that's the way I'm trying to look at it that's good man I'm gonna keep you on my prayers me too man Like, like, what, what, like, is it anything that you should, any advice you get in men, like, about 10 kids?
Starting point is 00:48:47 Right now, I got the best advice in the whole world for everybody, and this is called a million dollars worth of game. I'm going to give you guys some life game for sure. So rest in peace to Virgil, you know what I mean? I just see what I'm going to be able to him, 41 years old. Look, majority of the people dying from cancer are Latin American or African American. That's a fact, right? Yeah. 71% of the people dying are dying from cancers that are not commonly.
Starting point is 00:49:10 screened. We're meaning like right now, majority of this room, we're not thinking about getting screened for something. It's not even being offered to scream for things, right? The game I can give to people
Starting point is 00:49:20 is what's day of my life. Out of nowhere, I decided I should probably hire a doctor. This is a week before I got a diagnosed. I don't know what made me want to go get a private doctor, but I wanted the private doctor, right? Got the private doctor.
Starting point is 00:49:32 I was begging him for a blood test to see if my vaccine worked. I wanted to go do a bunch of shows. I'm like, scared of COVID and shit. I don't know why I was tripping off it so bad. Maybe the universe, maybe trip off it. When I went there, he said, I administer a test. It's a company called Grail.
Starting point is 00:49:47 The name of the test is called Gallery. And we screen for 50 types of cancer through blood. I'm like, through blood? How much it costs? Thousand bucks. Right? And I'll send you a link when we get out of here. And so basically, I said, yeah, run it.
Starting point is 00:50:01 And then, cool. Two weeks later, I get the call. Hey, you got a second to talk. I'm like, oh, shit. I know what the fuck this is. And they found it through the blood. I went through the, you know, steps, boom, boom, boom to get where I'm at now. But point being is, they said within six years or not six years, within six months,
Starting point is 00:50:18 if I didn't address it, I'd probably be dead straight up because there was already busting through my colon, right? I had no symptoms. So for people to have cancer in their family or just people in general in their 30s, you should go get this test. You have nothing to lose. It's $1,000 that they can screen for 50 different types of cancers that they're not screening for now. And the fucked up thing is my doctor's only doctor in the country that offers this test. No one else is offering it. It's brand new.
Starting point is 00:50:45 The technology came out in fucking July, bro. They're from Silicon Valley. I'm on that shit. They're getting that thousand until tomorrow. ASAP. I'm going to text you the link. You could order it. Your regular doctor could take the blood test, send it back.
Starting point is 00:50:57 But anyone watching this, like, man, look, that Louis Bell ain't going to do nothing if you ain't right. Right. Yeah. That hell can't they're going to do nothing if you ain't right. Right. You know what I mean? Put a rack in your body. Pay attention to your health, especially us.
Starting point is 00:51:09 the way we live we live fast we've been brought up on some bullshit the burger king mcdonalds and soda pop fucking generations we're all fucked from that did they say what caused it like what can cause what you you know it could be genes it could be hereditary you know my mom like i said my mom my mom's mom they all died from cancer so it could be in my jeans but most likely food colon cancer comes from food processed meats sugars shit like that now you you got anybody on the on the album like So it's like, is it anybody out there that you want to, I think I know somebody that, that you probably want to get, I want to know if you ever reached out to him because it seemed like it's hard to get. Did you, did you think about $100,000?
Starting point is 00:51:53 No, because I heard it so impossible, but I did try Jay. And what did you try Jay? He was like, Bernard, I know you got the cookies and shit, but. What happened when you tried Jay? You tried to get Jay on your album. What would you, what would you willing to pay in the budget? Man I fucked up with Jay
Starting point is 00:52:12 I fucked up with Jay You would have told him some of shit Why? Because I fucked up So Going back to my nickname That this sick fuck gave me I tried to on-demand him I was like yo I'm gonna send this record
Starting point is 00:52:22 But I need it back by this date That's probably the worst thing I could have done Because we all know that wasn't possible But to my defense You know for those listening That was strong Because you know what When you get 55 million
Starting point is 00:52:32 You just Sometimes you get me You know what it was up You didn't get on the phone With home To have it back by Listen, I'm sitting in the track over. Here's it what it was.
Starting point is 00:52:43 I knew that. Petus nigga crazy, Pete. He probably thinks something crazy. Yeah. But the thing was, I was going in for a surgery. I didn't know if I was really going to make it out of. I had a deadline to do the album because when I had to focus on cancer, I had to focus on cancer. It was a big surgery.
Starting point is 00:52:57 It took half over a foot of my colon out. And I didn't even know if I was, I didn't know what my life was at this point. It was, you know, it was in God's hand. So when I hit him, I was like, all right, if I sent it to him, I might get this back in the year so i just tried to put a hard date on it but i think the blessing of it was that he got the record he listened to it and he just said back very respectfully like i'm in paris right he was in uh europe doing the film thing recently that's where he was out i was trying to get calling home he's like when i try to get him going there man he's out there with the family doing the
Starting point is 00:53:28 film stuff but he did send back a very respectful message that you know he appreciates it but he can't get it done at the time i thought that was big because they said man he ain't going even respond if he wasn't even he would just left that shit alone so I'm glad to at least responded that was that was pretty lifegoat shit right right what was you willing to say who was like hey what was you willing to pay oh I don't know
Starting point is 00:53:49 if I can talk about that hey sneakie this nigga is crazy let me tell you like this though it was no money involved it was a very smart I'll leave it at this it was a very smart business play oh no if I gave you 40 bits of the cookies oh no no no no no no no no no no oh yeah
Starting point is 00:54:07 hold would have been right on there from the bottom of the top from the it was definitely no 40 nah it wasn't even uh it wasn't even that was the niggins did what last year but you know what though if you put a track up if he ever does come around and want to do something there's some there's some a good alignment between what he's what he's you know working on accomplishing him with his business and what I know about the business you know I mean so I think knowledge is
Starting point is 00:54:35 you tried did you try to monogram I haven't I've seen it And I've seen it in stores And I started to grow on me Like the branding of it At first my first saw I said This ain't going to work
Starting point is 00:54:46 And then I started looking at a little more I see what they're going with it But see you just said You just hit on the nail What I could offer Knowledge wise to monogram It's probably worth way more Than anything I could have paid
Starting point is 00:54:57 For that verse Yeah Knowledge is key like a motherfucker Now let me ask you something Very important Because I told you all like me I don't smoke but I'm big on packaging.
Starting point is 00:55:08 How, I'm 100%. You get fooled a lot. All this package is cuss. Did this the shit right? I'm like, nigger, that's a bag. No, did you open the fucking bag up?
Starting point is 00:55:19 That shit is dupy and that motherfucker. Diarrhea shit. So he'd get fooled by the bags. I didn't know, listen. I'm not no nigga before. You can get me some good fucking weed and a clear bag. Packaging is a motherfucker though.
Starting point is 00:55:31 A fucking brown paper bag. It's a motherfucker though. I would take good. weed in my fucking hand before I take some bullshit in a Greek looking fucking back. I'm just saying. Put that shit in my pocket.
Starting point is 00:55:44 Here's the thing, though. If you look at the game right now, right? If you look at the game, like look at the whole game from the stores to the streets, right? Everyone wants packaging. Now they're doing a terrible job. This motherfucker feels good, right? Yes, he did.
Starting point is 00:55:57 But the reason why... It feels like leather, fuck. Yeah, that shit feels like this coat, right? The thing is... I think I love a cookie bag. The reason why this shit works, though, is because... what's inside of it now because we did it like this and everyone thinks oh i just need a bag i see all the bags out there and i got to give props to people out there trying to brand build but
Starting point is 00:56:14 i will say this on like a on on a real game level though when we went to oklahoma it was all out the jar so just like gilly would go in the store in Oklahoma back in the days they opened up a jar they give it to them in a regular whatever you want it and you want a bag a little tube whatever it is we came out there we put our shit in packaging and the whole market was talking shit oh they coming out to a deli style market we're meaning like they could sell out the jar and they're prepack and that's weak what happened the next month everybody wanted to prepack everyone wanted to put their shit in the bag because they realized the power of this shit right here they realize that having your brand in having that brand in building a brands where the future's at so it's crazy
Starting point is 00:56:54 because like i changed the whole market with that yeah but you got the market fucked up everybody got di i motherfucking ducan design of bags man oh no They do. I don't see some, how can I tell a different cookie bag? Bro, niggas out here remaking cookie bags. You're sure they need it.
Starting point is 00:57:13 I don't sell weed on the streets no more. So if you, if you ain't getting them from the store, it ain't real, bro, period. And that's, it's kind of hard to say that because they got these shit in all the gas stations,
Starting point is 00:57:22 but you, bootleggers, you might as well stop now because I just said it public. Well, they got these type bags and gas. No, not these, because this shit leather.
Starting point is 00:57:29 That's leather. But they got this type of shit. They got the non-leather in there. But, you know, at the end of the day, man, I look at like cheerleaders for me. You guys want to go sell some fake cookie bags and put some whatever and go ahead because they know it's not real. If you buy some Advil from some dude outside, you would know that that might be South Advil.
Starting point is 00:57:46 Or if you bought a Louie jacket downstairs, some guy with a towel laid out with a bunch of Louie, you know you ain't buying no real Louie. So if you get called out for you knew what you bought. Right? Yeah. That's how I look at it with the shit in the streets. If you buying some shit, then you know that shit. Okay, so let me just say this, just for the record. Cookies is only in dispensaries.
Starting point is 00:58:08 That's it. So if you on the streets, you got some cookies. Bitch, you're lying. You're lying to everybody. You're like. And yourself as well. So put the Girl Scout cookie on that motherfucker or something. And if you're going to do it, put some respect in the bag.
Starting point is 00:58:27 If you got a fire drilado and you... No, don't fucking lie. Don't let them lie. You let them get away with lying. Yeah, go to the story. You're lying. You're lying to everybody. It's not right.
Starting point is 00:58:37 Just tell the motherfucker, you spent $1,900 for that fucking pound of weed and there's some R.A. Duky. For real. Because everybody got fucking D.I.D.B. Duky and designer bags. Every fucking body, man. I like that. Duky and designer bags. Yes, man.
Starting point is 00:58:57 That sounds a good title. It is. Who, deluxe time. You've been to Atlanta lately? Man, you know, I got to sit. Did you open the store out there? Not yet, but I want to introduce you to somebody that could help with that at least in the meantime.
Starting point is 00:59:12 I got somebody for you. No more Duky for you. I got the right people out there. You're going to be right. I'd be so far because I love a land. That's like one of my favorite cities to go to. It's fucking amazing, man. But then I get there and 42 niggas pull up on me
Starting point is 00:59:25 and they all got Duky. Yeah. Yeah, you know, you just got no right people out there. Yeah, you got to. One nigga pulled up on me. You know, I ain't going to put this butt on me. your name you got me right nigga from Oakland though
Starting point is 00:59:37 he was in he was in the land yeah he had that shit with him but he was really telling the truth no all just that Oakland shit he was too calm with it like no this
Starting point is 00:59:47 there's a different shit huh he was like smoke that what's the names y'all say out there he says smoke that and then says something I was like oh that must be some shit they say at Oakland or something I don't know very lingo
Starting point is 00:59:58 never sees this too amazing he said smoke that but he was too calm I cracked the bag open and did weed look like you had motherfucker fucking hepatitis A through Z on it I said oh yeah This shit got a disease right here He got some shit on his shit But he got me right man from Oakland I wish I remember this name so I could shout him my own shit
Starting point is 01:00:16 But listen man We appreciate you Brian I appreciate you I appreciate the knowledge and a billion dollars Worth a game you dropped on the on the people And just educating them on how to But that apparel game He got my mom running That's just apparel we didn't even talk about the cannabis business
Starting point is 01:00:31 I feel like I got a flex because You ain't got a flex with me You ain't got to mention that money. They don't even do it, right? Yeah, no, no, say it. How much money you made back to your cooking? Maybe I shouldn't say it, right? No, I'm just it fucking say.
Starting point is 01:00:43 You paid your taxes, right? Of course. All right, the IRS loves me. All right, how much you pay me taxes to the IRS? Well, that might give me a panic attack on the way home. I might actually think about that in the plane. I want to jump off. Please don't start talking about that type of shit.
Starting point is 01:00:58 I'm not a lot, a lot, a lot. But, you know, cookies, look, cookies on the cannabis side of the business this year we'll probably do like around like you know between like 400 to 600 million damn you know the cannabis side of things and remember I told you we started in the beginning of 2018 with zero revenue on the legal side of things so in three years we took that bitch from zero to I hope to end at 600 but anywhere between 4 to 600 that's major yeah it's major and you know I think I think once we get together we could do about we could do We could do 10 million off the snacks.
Starting point is 01:01:36 I think so, too, because it's a bigger picture play. It's not just the cannabis stores. We got broader. We got broader. Let's just eat something, pussy. Stop putting, stop fucking negotiating bills in my motherfucking face. Don't worry about me. No, fuck as you're talking about, he's trying to negotiate deals around me while I'm here.
Starting point is 01:01:51 No, you know what I'm not here. That's a different shit. What you said? I keep talking about you and burning like I am. You can't. You can't do it. It's what you're talking about. You smoke weed.
Starting point is 01:02:01 What the fuck that you're talking about? You don't even get hot. Nah, I'm talking about snacks, though. But see, he likes snacks when he gets tired. I'm going to leave it with this, too. You know, for the entrepreneurs out there, investing yourself, because that's the best thing I ever did. I put all my own money behind myself.
Starting point is 01:02:14 And every time I did that, it worked. Before you bought a car, before you bought jewelry, before you bought anything. Before anything. No, no, come up, Bernie. Don't throw that out there. Nick, you had a car. No, I don't even drive, fool. I don't even know how to drive.
Starting point is 01:02:25 What? I sit in the back. I'm a city boy. You got Bentley's a shit. Oh, you had some jewelry. I had one little diamond. All right, so don't say before the jury, before the cut. Damn, me, see how are now to drive?
Starting point is 01:02:36 Why, you never learned how to drive? Because we all know. Bernie said, how you don't know how to drive? Because when I was 16, I got my first car. I got real high. I was slapping some pot. I got real high in front of the house. And I took off and I actually didn't hit somebody.
Starting point is 01:02:49 And I felt so bad. He jumped up and started cussing at me and screaming at me. He started running towards the car. So I said, well, at least he ain't hurt. So I smashed off. And ever since I said, you know what, I'll be too high to drive. I ain't driving no more. Damn.
Starting point is 01:03:00 That's wow. I took the taxis. You didn't tell you something. That's deep. You ain't catching a vehicular homicide, man. Go ahead and get behind the wheel again, man. It's all right, man. No, you see it now, let's see here.
Starting point is 01:03:12 Wait a motherfucker at 16, boom. I ain't driving no more. This is the challenge. You said now you're living. Do that, burn, a drive. But you know what I do drive and drive a boat? I got a sick-ass boat or drive that bitch. Hey, that motherfucker flew high, bro.
Starting point is 01:03:25 If you were to see you, he can't you fuck some of my empty? He flew. He flew that lie. So you hit a fucking dolphin by accident. that the boat, you hate driving the boat no more. Man, you're fucked up. Man, man. You got to drop, man.
Starting point is 01:03:39 I know, I'm about, you're right. I'm about to buy me something real player. I'm going to give me a Tesla and just auto drive when that bitch is started out. No, no, no, let me just say something, bro. Don't get no motherfucker Tesla. I like getting no, I ain't driving shit. I like to sit in the back and small. I just don't get no Tesla though, because
Starting point is 01:03:54 everybody wants that motherfucking Tesla to their motherfucking disservice station. You got to charge your shit up like an iPhone. You sit there. For 45 minutes Why you shit It's a motherfucker My car
Starting point is 01:04:06 My car on low sale That's the cornyest shit I've heard My wife Muffin' want to stop Get some gas In two minutes And 12 seconds
Starting point is 01:04:16 Your shit foothed up Anybody with a Tesla You're sitting at a station Like this You gotta get robbed At the gas station You gotta sit there For an hour
Starting point is 01:04:24 While your car charged That's some corny shit Man They good cars They're good cars Nice looking cars They grunt as shit too You know what I mean?
Starting point is 01:04:32 big ass fucking TV screen on the inside, all that shit. But I just hate when your car get on low sell. Yeah, that don't even sound right, low cell. It don't even sound like that. Shit blinking and shit. All that dumb shit. Listen, Bernard, man, we appreciate you, bro. Yes, sir.
Starting point is 01:04:51 Once again, I appreciate the hospitality, man, because I'm a troop out here. I'm one of them niggas who, you know, I live by this shit. So I appreciate the hospitality that you gave me when I was touchdown. uh in l-a man we appreciate you for you know showing up giving this game to our audience about cannabis because this is now is this a quadrillion dollar game now because it got to be pass a billion you know what i'm saying oh i got i got i'm not i'm not i'm not sure i know where i got to go to but you know what the new buy this some real plug flex i got fired up by the
Starting point is 01:05:24 motherfucking germany just went legal right and they called you know because in canada when you produce in canada you produce in israel you can export They loaded up on the cargo. I was in line when I said that shit on the too many goats rate. They load up on the cargo and they send that shit out. Our first order from Germany was a fucking metric ton. 2,000 pounds. We can't even fulfill that right now?
Starting point is 01:05:47 They want to, right, can we get more than a metric? That's the new box. That's where the game's gone. Well, you could send it out. They want to buy your shit over there and ship it out. Yeah, they want to buy fucking metric ton. I ain't ever heard that goddamn word. Let me tell you.
Starting point is 01:06:00 How long would it take to grow? 2000 pounds not not long it's got to have to set up i mean the problem is canada servicing canada israel servicing israel so there's not there's not enough to go out but it's cool i like that word metric ton made me feel kind of powerful damn yeah that's where the game's going probably about to be a metric ton of cookies metric ton of fucking blue bags on the way to fucking germany on the cargo plane that's what gets me fired up when you think about that you're gonna take a picture on you need to stand there and take a picture when they do load that motherfucker they're about to paint that bitch blue
Starting point is 01:06:32 Ooh, I promise you that. Germany takeover. Man, Berlin. It's going down. Listen, man, I commend you, man, for, you know, knowing what you. Really getting rich off something you love to do, man. You know, we all, you know. Is this considered, like, a drug or real drug?
Starting point is 01:06:51 No, this is considered medicine right here, no matter what. It's medicine. It's a herb. All right. See, so. I'm about to float to the airport off this. Come about wallow. Oh, no, I'm cool.
Starting point is 01:07:04 Go ahead, nigga. I'm cool. Like Rick James, tie you and making you get hard, Nick. No, we don't get some snacks, not that. Fuck wrong with you. Tie you up like Rick James, make you get hard, Nick. No, I don't know about all that. Didn't Rick James do that?
Starting point is 01:07:15 I don't know, no comments. I don't think Rick would do that like that. I'm not sure. Rest and peace of Rick. Player-ass Rick. You're a dick, Eddie. Now you don't want to be a rat. You're a rat any other time.
Starting point is 01:07:26 Yeah, Rick did it. Rick, Ty. You do the bitch name with anything. Man, we appreciate you, for stepping through man yeah cookies worldwide global metroton coming to Germany get ready yes sir and it's just like that right

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