Modern Wisdom - #083 - Business Principles 101

Episode Date: June 24, 2019

Jonny and Yusef from PropaneFitness.com join me for the start of a brand new series. We're talking all things careers and entrepreneurship as we call on our combined 30+ years of operating and failing at business. Expect to learn how you decide whether to stay in your job or leave to do your own thing, the inception stories behind PropaneFitness and Voodoo Events, our thoughts on how helpful a university education is in giving you skills for business, and a lot more.  I really enjoyed recording this episode, expect to see many more of these in future! Extra Stuff:  Anton Kreil on Teachers - https://youtu.be/hzFl0uDwAQY?t=1919 Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi friends, welcome back to the Modern Wisdom Podcast and welcome to a brand new series. This is Business Principles 101. I figured that my self-johnian use-air have spent a lot of time operating varying degrees of successful businesses. And we get a lot of questions asking us for advice about entrepreneurship or careers, how to start your own business. So we thought, for Kitman, let's just start something new. I really enjoyed this. I'm certain that it's going to become a staple series as we move forward across the rest of the year. On a slightly different note,

I'm afraid to say that we are back to just one episode a week for the next few weeks. I am doing a road trip across America with a buddy and it means that I'm going to run out of content if I try to do two episodes. So I apologise that you're only going to get Mondays for the next four weeks or so, but I promise once I'm back I have some absolute motherfuckers of guests lined up to come on. I'd love to hear your thoughts about this episode as well. Get at me at Chris Wellex on all social media. Let me know if any of the advice helped or you want to know more, we can go in whatever direction you want to hear about, so let me know. But for now, let's get Business Principles 101. joined by none other than Johnny and you, sir, from propanefitness.com. Welcome back, man. Welcome back. Welcome back. Welcome back indeed. Today we are starting a new series, business

principles 101. We have all had a lot of experience. I've done 13 years of business operating. You've heard, nearly a decade now, 11, yeah, 11, Johnny, something similar. It's like 30 years of combined running and failing at business. Between most of failing. Mostly failing. We get quite a lot of requests for advice,

for entrepreneurship and stuff like that. And I figured the wealth of experience that we have both good and bad could be pretty valuable to people and there should be some golden stories that come out of this also all of us did Business degrees of one sort or another sort of yeah accounting. What was your actual degree economics? Was it okay, and then you did mindless maths and business both totally useless as far as application, but we can certainly get into that I think something that's really

useful as well of hearing our failings that are to come is that if you ever want to learn something from someone, I think if you've got a choice between learning from someone who is a natural and just struck lucky first time compared to someone who was terrible or failed multiple times and grew into a stage that you've seen this progression, there's so much more to be learned from that person. Like we were saying in relationships 103 where the guy who's been divorced 15 times knows a lot more about marriage. The guy that just happened to look into harmonious one, you always say this about mobility, right? You want to learn from the guy who couldn't get into good squat position.

Benchpress. Benchpress. Yeah, you don't want to learn from the guy with little arms? You want to learn from the guy who couldn't get into good squat position. Bench press. Bench press. Yeah, you don't want to learn from the guy with little arms. You want to learn from the guy who's world record level, but it's got really long arms. Grind it a lot. Yeah. Yeah. Cool.

So, where do we start with business principles? I guess, come on, I don't want to hop a tape on your journey. You are going up to the ham. Sorry, I apologize. Also, before we get cracking, in the comments below, I message me on Instagram, if there's any particular areas of business that you want us to cover, any stories you want us to elaborate on, any advice

you'd like us to go for with entrepreneurship or our experiences. Or if you need an accountant, I've got an mint accountant as well. So just, you know, magic man, Chris says. So, Johnny, what was your first foray into entrepreneurship or business operating? So I Was sat watching TV one summer I think still at school perhaps and

used to read Teenation bodybuilding.com a lot. Clearly, you remember the thought of that can't be that difficult to do. It's just a website that's... Locked because I'm... Fit us below. Let's do that. Text you stuff.

I actually started one myself on blogspot.com. One of these really old now Websites allow you to separate really bad website text you stuff and said Should we set up a website we call it optimum fitness systems.com and you I remember You were like you were super keen, but you googled how many results optimum fitness systems came up It was like hundred and this is probably what like 2008 2006 probably before that yeah 2006 yeah so yeah so now optimum if you I think if there's our first piece of advice if you are thinking do not call it optimum optimum fitness systems yeah yeah so that was it that

was it and it didn't become a business until 2011. Yeah, so yeah, so you guys you just started the bloggers like oh we do fitness people ask us when you get an hassle blog about yeah, well, I think when you're like the the fit one yeah, your friends yeah, in your friendship group people ask you like you know, I don't know how to get big columns, we're in the morning. Two scoops. Strawberry. I get cornered in the gym with people being like, oh, excuse me. I just, just so you know, I have,

we breakfast, 70 am. Strawberry, two scoops. I love that just so you know, I don't know context. You know what I'm just telling you. And it's not there. Well, it's too rude to interject at this point. I don't have to wait until he makes his point. But he just takes ages going to his entire day.

You're like, I have me at 30 grams, the Scottish rule doves. I'm in a half, two egg whites. Not the instant pot. Oh, do you see my rule ones in there? Organic, I- Norge-E-I. And you know what I'm saying? Oh, do you know either. The raw ones in there. Organic egg. Norgii. And you know, I'm not.

Oh, I'm messing with you. I'm just doing that to you. Some girl outside of voodoo on Saturday opened every sentence that she said to me. Said about maybe five different things. Every sentence was opened with. Not being funny. Oh, good.

I don't know. Yeah. James, I just assumed you had a deal. No, make it replay it and then zoom in on his mouth and you'll hear him go. I'll be funny. Let's see, that was just a private joke because we were at a thing where there's a guy constantly who was asking. So I'm not being funny, right?

But, you're like, what about what you're saying? That's in any way funny. Why are you warning us? Why are you being like, no one laughed. So there was no danger of anyone Was it in any way funny? Why are you warning us? Why are you... No one laughed. So there was no danger of anyone thinking it was funny. Well this is hilarious, but I promise you, it's not intended to be humorous at all.

Just a preface. Early warning system has been activated. Yeah, it's really weird. So yeah, what about you, Yusuf? Did you do anything before that? I used to drop shit batteries, are you, babe? What? Here we go. Excuse me, I need to ring the Yusuf on the far-shut.

But it was on life fails when you told us that you'd been going to like, blah for 12 weeks. Oh, I think so. It's called, right. You've been dropped ship, I bet you still doing that. You've gone with drop shipping, battery conference last weekend. That's why you were, you were with your girlfriend. In the cottage somewhere, that was just a cool story.

I was in the warehouse in Slau. I probably arranged a deal for time while. First principal's man, yeah. Dropship, battery. Actually, I misused the word dropship if I arbitrarged them. That's even worse. So you never actually owned owned them well, I owned them for a short time So I used to buy batteries in bulk at the little C137 or whatever they're Scales yeah, yeah, I was a bar on recently for my car key

I should have bought one of me Unfortunately, I'm maybe fucking fucking go up at Russia Not packaging okay I'm just a pretty funny guy. I'm pretty funny. I'm not a fucking fucking fucking fucking person. I'm not a fucking gym, okay? Just a gym. No, don't worry, don't worry. There's a couple of bag of little pieces of claim film. Yes, that's just a pen written on it. No, it's good stuff, it's good stuff.

So, yeah, I used to buy them in bulk and then resell them. Only, it was such a ballake actually. So, that was lesson number one. Time is money. And just because you can make a markup on something, doesn't mean that that profit is worth your time. Because if you translate that into, if you just get a job in a pub or in cost or something, you probably make more per hour with less stress.

And so- What was your markup on the battery? It was, I can't remember now. It wasn't worth my time. I'm not gonna have to continue doing. No, just because of the amount of ball acreage that was worth it. So talking about the issue of time,

I think this paralysis by analysis issue that we came up against, or what me and one of the guys part of the Modern Wisdom project Jordan dubbed the planners dilemma similar to the prisoners dilemma is a lot of people are averse to starting a business because they would rather plan and things. The perfect business whereas definitely we will all agree that a lot of the skills that you learn in business just occur from operating something.

Yeah. Just having to deal with the situations which arise as a byproduct of having a business and they become so robust and transferable. So great principle for this is idea is the constant and execution is the multiplier. Whereas a lot of people who haven't done something like this before think that the idea is like, oh, I mean, I've got this really sick idea. You've got a signed non-disclosure agreement if you're going to talk about it with me because I'll have to kill you with it. And it's like, no one cares about it.

You stupid little idea because unless you actually execute it well, it don't like Amazon selling stuff, selling items online. It's not a groundbreaking idea, but it's executed so well that it becomes. So I think that's something that, and it comes into the plan as dilemma because people think that if they craft this perfect idea, it's like, but actually if they just got moving

and doing things and then fail forward into stuff and then you figure out what works and what doesn't. I think the best description I've heard of business operation is just professional problem solving. And like, all that happens is you are trying to make something continue happening and happen more or faster, more often or at bigger scale and what other problems happen. We feel as a soul. Each time something happens, each time you're in trouble.

Oh, no, there's a problem. I'll go find a solution. Oh, that's created another problem. Yeah. problems happen. It feels like to me controlled falling business. Like someone's pushed you at the top of an infinite set of stairs and all you're doing is going. That's what Ben is so good at. So we have a friend who ran a bike company and he was consulted, he got a phone call the other day of someone being like, oh, you know, I made something's gone wrong in the labs, like the the inducer isn't working through the thing and it's letting off this blue steam and then it was like, okay, so maybe just try this and then I'll get Christian to ride a bit of code so that it only

functions it intermittently. I'm like, Ben, how do you know about lab equipment? He was like, I don't really, it's just kind of prosisting, isn't it? Yeah. At some point in his history, he's come up with something that links to this. But yeah, control falling, man. Like, again, a lot of people that think their, or that perceive professionals, high performing professionals

as being good at business, would be so amazed to realize how little of a clue they have about what they're doing. So I was listening to, and this is a really fucking good podcast, and I haven't lost my mind. Logan Paul, Logan Paul's podcast, really fucking, he's got some, he's got some shite guests on, that he'll probably have like, Nicki Minaj or something. But even so, fair fucking play. I said, he had the real wolf of Wall Street on. Really?

Like, giving sales advice. Motherfucker. So anyway, and he was talking about all of the guys in the room were talking about the fact that all of them have pitched themselves into meetings with people that are super successful and said that they are the best at social media in all of LA when they've never done social media or digital marketing before. And then they've just had to learn on their feet. I think that you can overshoot and this goes back to what you were saying about just getting started with something. If you're going to

start a business, I think starting small, i.e. do not, I repeat, do not ring me and tell me that you've remodeled your entire house to start a business when you have no business experience. Are you start with a low amount of financial liability? I've seen that before. It's terrifying. You've never run a business before and you've put 50% of your net worth into this business. You see it on dragons, Dan? A lot. If you ever watch that.

People that just go people that are like, well, they're asking for investment. They haven't made many sales. It, and so how much have you invested? Like, oh, a hundred thousand of my money have re-mogged my house twice. You're like, you know, you get, this is great optimism. Well, I've got to pay, once I take off the child support

and my divorce settlement, like, yeah, painful. Everyone just thinks they're gonna be leave Irooked, don't they? Well, yeah, like the one, diamond in the rough success story. Yeah, but it's kind of why the Gary Vaynerchuk advice of like, you know, the people asking the question, like, I'm 29 and I've got this idea,

but I think it's too late to start and he's like, fuck you, just kidding. And he's like, of course it's not too late to start. So, well, Gary, that's fine. And until it's negligent. Until like the person actually doesn't have a really good idea and they ruin their life pursuing this like, well, I just need to keep trying and keep investing and keep going. So you only know that if you just, about this is the Facebook thing, move

fast, break it and then go back to what you know. So an interesting point here, David Epstein, guy that wrote range, he said that he'd done an analysis of when the average age of the CEOs of industry changing businesses. So he asked, what's the average age of CEOs in industry changing businesses when they founded the company? So not when it went public, none of that shit. What's the average age? And they asked this at this like super starty, upy, silicon valley, quantified self vegan bullshit conference, some like, right? Basque Rotef on the walls, basketball hoops everywhere. Yeah, exactly. Yeah. And it's football, football, fucking loads of football. Yeah, exactly. Ask this question. And the room was like 23, 24, 25 25 because everyone knows the Mark Zuckerberg story about he was I think 23 and he started Facebook, average age 44.

So that's that before. Bill Gates and that era of CEOs seemed to play around in a number of different industries before they get to something. But what have they got wealth of experience and masses of failures as well, probably? Well, even like on a really PG like BBC level, Dragon's Den again, if you watch that lineup, none of them are such and such founded a business when he was 18. It was the first business easier than you went on to be a multi-millionaire. Like all of them had like eight businesses that at like spectacularly failed. And then the ninth one just went all right. So to try and give some of my Genesis story, I guess with this, which is a little bit contrary

to what we've said so far. The first ever business that I started was when I sat down at my first seminar for uni in Freshers Week, sat next to my business partner, when would-be business partner, said, I'm skinned, I've spent all of my money in Freshers Week drinking, this is when maintenance alone was like three to two and a half grand or something in pennies, but then also accommodation was also pennies. At sat next to him he said, oh well there's this company that used to work for

an elite called Voodoo. You can come and get a flying job with me later on, like, John, I come to the meeting this week. And then from then we started working together. And that that was my first ever business, first day of university, sat next to my business partner, 13 years later, still together. Still there. There's a key difference there, though, isn't there, as to why that was successful. And the people who quit their job and remorbaged their house before they've

fathomed an idea. Why that was successful? We very delicately tried it in and moved up through the business. So definitely one of the principles I think that people need to keep a hold of is that if you've never run a business before or if you're wanting to start a business, you have to, as far as I'm concerned, especially small businesses, if you are a specialist in logistics or something like that, there's no reason that you couldn't after a lot of time doing logistics, then jump from perhaps management to ownership. That's a fairly easy one. But for a lot of SMEs, my best bit of advice in terms of starting is to learn every phase of your business from the Grand Floor Up. So the lineage of a typical CUD promoter would be, start as a flyboy, be good

at flying, then maybe become like a senior flyboy where you manage the other PR staff, then junior event manager, event manager, senior event manager, city manager, maybe business development manager or something like that, then director. And once you've done through all of those different stages, you understand you've got a bird's eye view of recruitment, of marketing, of HR, of accounting, of B2B, a B2C, all that sort of shit. And then when one of your employees comes to you with an issue, you can deal with it because you have seen every single thing and you've got a process. So there we go. Another principle is, as you move through the business, as you encounter particular issues, write down your solution that you gave to

those issues, because now for me and Darren, again, one of the things that we talk about with our businesses that were not actually that good at business, but we've made 13 years of mistakes that we only made once. And now we have a process for, there's very rarely, very, very rarely that I can up against, and this will be the same. I know it's the same for you guys because I've seen your auto responder email. The very rarely do you encounter a situation after running a business for maybe more than five years, which you haven't encountered before. There's something quite symbolic about that as well that the vast majority of problems that people believe is this unique curse

bestowed upon them alone are actually just really representative of whatever on sufferers with. We get that because we offer business coaching as well. And sometimes you'll get an inquiry from someone that's like, hey guys, I was going to sign up for your program, but my situation is like really unique and different and special. So I need customized, I need something that's more bespoke. I don't know if you've programmed, but my situation is really unique and different and special, so I need customized, I need something that's more bespoke.

And then they describe the situation, you're like, that is the most standard of standard businesses. Like you and the other 10 people who emailed this week with exactly the same thing. That's not specific. Did you listen to the Tiago Foto podcast? He said that his first ever business was fixing people's Windows XP computers. Everyone had this very unique problem that they came to him with. Just Google it.

No, no, no, he just did when he installed the operating system. I got it back in, restarted, it gave it to them. He's like, he's sat there like, really? Yes, yes, so like, oh, yes. So what's the problem that you've got? Oh, yes, yeah. Oh, it's difficult when that is. Mike is difficult.

Yeah, exactly. One solution, little. Like, there's something to be said for that. Like, in offering any service, obviously, my background is in delivering health care service, but it's the same thing that there is an evidence basis behind. And this is seeing behind the wall now. Behind when a doctor asks you, oh god, this is how I'm mentioning work.

Yeah, the doctor will ask you, what do you think it is? Okay, do you have any particular big worries about the thing? Is that the same as when a policeman pulls you over and goes, do you know I've pulled you over? Yeah, hang on mate, I'm not eating a fucking hamstring myself. Oh, fuck off man, yeah. How you totally, what I was doing. Like those are the three evidence-based questions. Ain't no grass, yeah. I'm not a grass man. Not a fucking grass man that will improve,

like patient satisfaction. Is he just asked them, what do you think it is? Any big concerns, what's your expectation for today? Ice. Now, Doctor doesn't care about your answers. LAUGHTER It's just because it on the data shows that that makes people happier. So, with service, like what Tiago was doing there, rather than being like, right, don't care what I'm going to do is I'm going to store the

operating system. Instead, it's like, hmmm. Okay. So, tell me, how is the notality? And I'm taking notes on it. And then doing what you want, because it doesn't matter to them, it is the notelagy? And I'm taking notes on it and then doing what you want, because it doesn't matter to them, it's the black box. Tiago has come in, it's fixed my computer, I'm happy. I'd far rather that they didn't even ask me, you just fixed it. Really? I would rather just feel like they're...

I think that something's going on. I think you're very unemotional when it comes to this stuff, which again, like being an emotional in business, like... No, I think I have quite emotional. You're quite transactional with stuff though. You just want input process. Oh, the outcome, yeah.

Yeah, but it's, it easy to want anything else. Because when you're opening someone to fix a computer, I want to fix, because I think what you're paying it for, you don't like, on this, like, I can imagine you've given a key to the house and you should be like, yeah, I don't know, I have a story about it. I'm just fix it.

So, yeah, so, got E-Mith revisited. Just thinking. Basically, he describes exactly what you've just said. E-Mith, what are the three stages? You become the technician when you start. Yeah, okay, so- Who writes it? It'll be in the show-nots book.

Ah, I can't, I can't. It'll be in the show-nots below, don't we? The entrepreneurial myth. So, he describes a situation of this woman who works in a baker's, loves baking cakes. She's like, right, I'm going to set up my bakery, set up her own bakery because she loves making cakes. And then realizes like, oh, fuck, I need to clean the surfaces, do the books. Oh, God, I need to set up all these systems and do and manage my advertising.

And I need an employee. So then she brings someone in to help and the manager then does everything. Heirs will systems in 10 years later. It's this massive bakery and she goes in and tries to speak to one of the employees and the employees who he and she's like, oh, I'm not a beta cake. I'll help with this. They're like, oh, no, no, no, this is how we do it. And she's lost complete control of the business because she didn't do every step.

This is how we do it. She's lost complete control of the business because she didn't do every step. So that is one-on-one, because I think the most common movement into business for most people is they are doing something, or they see the way something is done and think, I can do that, or I can do that better, or whatever. But they often miss the rest of the picture. It's the same as what we talk about a lot here, which is a lot of people want quick fixes. They want the fat loss pill not to consistently do calorie deficit with some cardio, that's good or exciting.

Yeah, and it's the same for this. People love the idea of being an entrepreneur or a business owner more than they like the idea of doing business because they want the title without the graft. And unfortunately the title is only where if the title could be attained overnight, in that case it's not worth anything so you shouldn't want it. Ronnie Coleman was right all along. Everybody wants to be a powerlifter. But the body will be a bit nobody want to lift no heavy ass weight.

They don't. Everybody want to be a power letter. Power letter. Bodybuilder, but nobody want to lift no heavy ass weight. They don't. Everybody want to be a business, basically. You realize slowly that he has just everything he said, you look at him think, what a weirdo for all of it. It's the number. But not a leg. Nothing but a peanut. What about that? Precisely. That's just this unbreakable attitude of life, it doesn't matter.

It just sees the impermanence of life. It just ain't nothing but a thing. Ain't nothing but a thing. Ain't nothing but a thing, you know? It's through everything's all, it's like, tea and difficulty and like, reduce down to a peanut. Yeah. And it's like,

yeah, there's a man about a squat, 800 solid ass pounds. Solid ass pounds. And he's still going like, I'm doing too, like, not running late. That's really heavy, that's cool. Go on, go on, go on. I want a great attitude.

It's incredible. You should do business mentoring. You really should. Yeah, 100%. You seem to know, Ronald Colman, business mentor. Yeah, he's fucked now, as a... But even still, like I've seen him, if you've seen his YouTube channel,

so he sneaks up behind people, whether, yeah. Like someone sat in the desk, you're like, If you've seen his YouTube channel, it sneaks up behind people. Yeah. Like someone sat in their desk. You're like, GEEE! Like Ronnie Coleman Supplements.com or whatever. Yeah, yeah. And maybe like something like...

Can you imagine you're being one of the staff that works at Ronnie Coleman Supplements? Yes. Can you? You think about that? You're being a little bit of a hedge all the time. Yeah, exactly. You're f**king rumbled in the building. There'd be a bit of a worry that like...

No one knows. ...which is running out of cash and not realising. I think that's how that business would look. I mean, I know having seen the Ronnie Coleman documentary that he is spending a lot of money on pain pills. Yeah, it's like a lot of money. He is bouncing off the limiter of how much he can take in terms of pain pills. He needs to order them in from the UK, doesn't he? Rather than pay £1000 a clock in the state, you've got access now. Yeah. Oh, actually, also, please get in touch. Hang on, congratulations. Oh, should you use this a doctor? Finally, double high five, three, two, one. Yes. Come, grads, man. Thank you. Should have done that. done that in a special memorial catch up.

For use of education career. Yeah. How many years have you been in the uni? 11. Motherfuckers. So how many years have you been in full-time education? The vast majority of the world. Sorry, 10.

Yeah. And then full-time, I don't know, like that. Plus the baseline that you have to do What is it five four eleven? No plus college. So no, what time do you like five five until 18 you did such another 13 Okay, yeah, so Let's say lots lots No Probably we broke down all of the elements of the equation to come up with the answer is a lot, isn't it?

And none of it had any relevance for the stuff, for any success or failure in the business. Okay, so there we go. There's another one. All three of us did business or business related degrees. Conventional education, like successors at Anton. Seek alternative education. Do you know who I will put in the show notes? I will put Anton Creel.

I'll put Anton Creel and I'll put Sam Evans. I will put Sam Evans in. I've put him in already. Wow. We have made some ground to this show. I'm not been watching him, but I'll put him in the show notes. Chris, Chris, imagine, Sam, if you're listening, you just need to get laid, man, like,

Baaah! So his latest video, he's got like long hair and he's a mess. He's clearly just being in the hole. No women in it, is there? There is no women in it. You can't be a virgin under sex offender. Like, yes. I think you're one of these sex offender.

Oh, I see. Or like one of the people with the fashion. Yeah. Anyway, back to business. So I think definitely one of the things that we've touched on now, which is super important, is if you want to become good at business, a formal education is in no way mandatory.

I think it's unhelpful because there's a waste of time that you could be spending doing of the things. The ability to learn and assimilate information is the useful part, but the content that you have to learn in a business degree is useless. I did a module in entrepreneurship. I did. I did one as well. Did you? It was like, I turned up and it was totally this advertised basically. It was like the history of entrepreneurship in the 1930s America. And like, there was nothing applicable. You just like, you did a marketing of masters.

Yeah. Is this up? Do you use up masters? Never once. Really? Never once. So the reason that I did a extra degree, a post-grad was because I knew that the first half was covering things that I'd done my degree. Some of the modules were given the same names that I'd just finished in my third year. Some of them were given. Yeah, so I was like, oh, I just repurposed my existing coursework

that I did either one of the last three years. And then sure enough, did did that the only thing I needed to do was a What's the dissentation at the end of it? I mean that's that's obviously how much I concentrated on it I can remember you doing the dissentation. I can remember being in the flat while you were doing the dissentation. Is it that 36 hour period? Yeah, that was a very two-time people in this world the ones who do the dissent in 36 hours, and the ones you do it in a year. Yeah. I did mine in 36 hours. So yeah, 10 red bulls and all the rest of it. Go on, done, didn't you?

Go on, done, go on, finished it. Go on, done it, go on, done it. I'm done, yeah. So yeah, I don't think formal education at all needed. Like, it's not a prerequisite. If I was to design someone that was going to be good at business, they'd be good at selling, copywriting, have a good eye for marketing. It is all just marketing, isn't it?

People, you've got to be good with people, you've got to have good communication. So all marketing really is communication, isn't it? It's the ability to communicate a concept, idea, message. But there's different, so advertising and marketing are quite distinct. Yeah. And advertising is an important part of your business. But yeah, so formal education, again, I was doing a business degree and very quickly became disenfranchised, disenchanted with academia. Because at the age of 18, as a fresher in uni, I was being shown one particular world of business in academics and experiencing another. And there was no overlap.

You slowly realise the people teaching you about business have never had any success in business. What the fuck are they teaching you for if they were successful in business? And Tom again, we need that clip. We leave our children in the hands of these fucking failures for eight hours a day and I'm gonna have a successful relationship or wealthy

None of them. How many of the teachers are millionaires? So this is one of the things. We should be harsh on teachers. No teachers. They're asking for the fantastic. Just quitting Anton. I think teachers do it very low. This is not. This views do not represent. Mine, you see, so Johnny's all that of modern wisdom. They're just repurchased.

Try and complain to Anton, but he won't get your email. He doesn't say. His little Singaporean wife might pass it on to him. Sorry he's on Twitter though. Anyway, so yeah, you are right. One of the things that's a little bit weird is when I look at America and I see you can go learn psychology from Dr. Jordan Peterson or you can go and learn like evolutionary biology from Nicholas Chris Stakis or astronomy from Professor Alan Frank. We're in an incredible age isn't it? Like you can now just have full access to the best teaching anywhere. You mean in the American University of Switzerland? Because they all those guys up until not long ago, University of Waterloo still had Dr. Stuart McGill.

I mean up until five years ago you could go learn biomechanics from Dr. Stuart McGill. You can do it all online now, that's what I mean. Well again, so if you want to find out about that, stay tuned for the week of the third of August. Scott H. Jung on his new book Ultra Learning. We'll be coming out. I've recorded it, but I can't release it, he, but I can't release it. He's sent that, I can't release it. But that's self-directed learning. Being able to learn the four-year MIT computer science program

in six months. Oh, past the exam. Well, that's an intense one. No, sorry, in one year past the exams. Who's doing one module per week and a half? Or, because I remember I had a lecturer at uni who was basically like best mates with the two guys There was something called the arrow de bros model in economics and you like you was teaching this thing and then you look at this

There's a man with this more face No that's not a different man You look at that to learn about him He was brilliant But you look at on Wikipedia arrow de bros model and there's a photo of Aero De Bruh and the bloke teaching in the middle sat around a table in France having a coffee. But, so like, he's a big dick, but like a big dick and what? Theoretical economics. Like, I'm sure to him and I'm sure in some way that does be through into progression.

But like, has that helped me in my life? No, not really. If your goal is not to be an academic, then it instantly becomes an ACA accountancy qualification. I do think is worth it. You have to view it. So basically, in doing an ACA, you are put into, so you're learning, you're trained to be an auditor, essentially, of businesses. But in that process, you, well, if you do audit adon accounts, you firm and do your ACA at the same time, then you're doing, you're spending a lot

of time in businesses, usually pretty big businesses. And as long as you try and learn how they're running and see what they do, like everything down from like, how is a new employee added to the system, to like, how does they process a payment or when all the way up to the top of how the financial statements are prepared. You have to want to learn about that stuff. It doesn't get put upon you, but I think that is of everything I've done, those three years were the most valuable.

But even then, I'd be clutching it. Like the most valuable thing is everything I've learned about how's marketing in silent. Compared that with from some directed stuff. Yeah. What you've had to stumble through. Well, so we started and we had no clue, like not a clue, because he... How did you begin to monetize?

So people will be listening, they'll think, oh, I could do a this, I draw or I sing or I'm good at writing or arbitrage and batteries. So, so the yeah, that's, it's an interesting point because we, when we started, internet was much younger, like a year in internet landers, obviously 10 years ago, normal. Yeah. And so we started in 2008, 2009 where by, by, by, dint of just creating a blog and posting content, it would start to reach the top page of it. Like YouTube six years ago.

I like podcasts now. And so, like, yeah, if you look at old school YouTube, things like Power Thirst and those kind of old school viral videos that just went crazy because they were the only content you had quality. But yeah. So there's movement advantage. So instantly, like by just by having a website,

you suddenly are seen as an authority and it was very demanding to driven for us. So we started to get inquiries just off the back of that. So we didn't, we then were almost spoiled by not having to learn marketing and not having to do anything apart from create content and doing just getting organic traffic through the blog posts. Yeah. Can you write something? Isn't your best performing art? Come on, Kathy. Ramadan. Ramadan. Say iton. Say it again. Rammadon.

Bless you. A rock. A rock. A rock. No, don't really get me. Whereas now, that strategy would just absolutely not work. And I've seen people set up a blog or a YouTube channel and really plow money into it and try

and get the production calls you're working and just get nothing out of it because you can't rely reliably on organic traffic being a Thing not anymore. I mean, this is your area and I'm sure we will get on to this again I'm gonna keep on rinsing this because this series is new for us But we could do I mean I could leave you guys to do five episodes on your own about

Facebook ads, paid marketing, how it ties in with organic or all that sort of. Well, this is it. And unfortunately, you have to be a polymath of all of those things. You have to know SEO, web design, marketing, content creation, communication, Facebook ads, Google ads. You know, you have to read all of these different moving parts of the business accounts, operations. You have to really know all of that stuff at this basic level. Ask yourself anything about WordPress. Just ask them a question. They say something like, oh, I think this about WordPress.

You either get angry, blabbered. Yeah. Or do this. Yeah. For the listeners, that is a short intake of breath with the lips purcing and then pulling apart. It's like you might see them do it. Yeah. The things get heated you'll see them do it. But I think so that that got us to the point where we were making like probably like a couple of so I remember I remember this conversation with someone

at uni where we like we did this blog on the side and we had four grand. The bank account really clearly remember the amount and someone went, like, do you guys even, like, what do you even do? And I'm like, oh, we've just made like our first like four thousand pounds. I'm like, what the fuck? Like, how have you done that? Like, how did you do that? So what were you selling? We got up to that point, which was.

12 pound consultation. Yeah, we started right at the bottom. It was just $11.99, $9.99. I think so, yeah. So how long was this sky cool? That was a week of, you got a training plan, diaplan and coaching for a week. When someone bought it,

we were like, right, open up a document on Microsoft Word. Oh, God, my name. Monday. That was it. And with three of us coached this person at once. And then we had a gold plan that was 100 quid and a platinum that was $250. That was like half of the platinum. That was our yellows. We did that. So this is probably the iconic story of propane.

So driving with the gym one morning, still at uni on the way to train, booloon, pay palm notification, two and a 50 pounds. Fuck. That's right. That's right. Driving you stuff, I was like, you stuff, someone's just bought platinum and obviously we're up simple after,

cause platinum didn't exist. What the fuck's platinum? So I then didn't train and had to sit and make this guy, which was basically just like my Like one clog of everything I was interested in at the time It was a reason you drew a graph of like the quarter I did up a graph I was really it was just like every I was like fucking hell I need to get this guy to What was you turn around time? I did it that day

One day. Yeah 250 You're a two-rowed you quit. That's still You wrote the magnumcus, just on the tree. Yeah, because I was bursting, like it was, it was coming up my paws this stuff, like I've read so much about it. But yeah, and then, but I think we never really got above,

we would never have been able to do it full time. If we, and then you can never really got to any point where it was meaningful until we learned marketing. And the first market, we spend a thousand quid on a course from Pullemort, on how to do e-mail, e-mail marketing. So, you know you were saying it's a series of problems that you sort of... Yeah. So, the bottleneck was revenue and it's saying I was not coming in. So, we fixed... So, what was that due to traffic? A due to volume.

Well, yeah, traffic and conversions, I was not coming in. So we fixed, so what was that due to traffic, due to volume? Well, yeah, traffic and conversions, both. So we improved both from the traffic. So you improved it from the course, from the marketing course. So then you improved traffic and conversions. Then suddenly you've got revenue coming in, more client demand, but we can't actually cater to them all. And so we end up just getting less and less sleep

and taking more sales calls at like two in the morning to someone in America and like just you can see on the videos there's a period on my YouTube channel where both me and Johnny just start looking more like that. Sollen, have you ever seen Brian Cox go into a centrifuge? No, but have you seen it? Have you seen it? Have you seen it? I have seen the video. Have you seen it? Have you seen it? Can you make, can you make brand cocks in the centrifuge, Pete? Just here, please?

Thank you. And it's face. Yeah, hang on. Bing, bing, bing. Brian Cox is not gonna... Actually, someone called us out on one of the videos and said, I swear that you say video guidance is going to do loads of things that he doesn't do. Yeah, no. Fucking, video guidance. to do lots of things that he doesn't do. Yeah.

Fucking well, I guess we'll find out what actually. So yeah, you were saying so yeah, so there's a series of problems that solve and we've solved one bottleneck. It opened up then the capacity problem, but they've been the ability to deliver that service to the clients and we just didn't know what to do, didn't have a scalable operational system to deal with it and also a terrified of putting the price up to bring them under. Yeah, exactly.

Yeah, which we're going to. That's a great story. It's just a great advice for us. And so it felt like, you know that exercise, which is like a rope and a weighted ball, and you see people go like, this is what the wall is. It felt like that.

That's what you do across from it. You think that's what a wall ball is, don't you? It's more balls. You hit the ball, the wall. The wall ball is much more gentle. But yeah, so you finally, it's like you've been, That's what warballs don't you? You hit the ball balls. Warballs much more gentle. But yeah, so you finally, it's like you've been like, underneath the tap for ages of the screen drive,

and like trying to unplug it, and then you unplug it. Yeah, I'm sorry. And you've got a very different problem of like, the house is going to flood. The house is flooding. You're right. Everyone out of buckets, we You stole all of the buckets. That's the best analogy, because it's suddenly a problem

that you've only got a screwdriver to try and fix the water in your face. And I like, well, I don't know how to do that. I'm just going to have to do a screwdriver. I'm really fast to try and life. And so we ended up sleep deprived, just feeling horrendous. What year was this? 2014.

Yeah, also. And it was only really having Chris's advice What year was this? 2014. Yeah. Also. Yeah. And it was only really having Chris's advice and a series of mentors and business coaches that we hired over the following few years that finally got us to develop a scaled leverage approach to delivering service to clients without them suffering. Like they actually got a better service as a result. Rather than them getting like a sleep deprived coach that writes them out of a program that they have. Halfway through Ramadan.

Yeah. Ramadan. So I think that that the lesson, the business lesson from that is, and I think this is what it took us a long time to realize is that you don't really, people like people set up a company and do something really manually themselves and think I have a business. But if they went on holiday, all of the aspects of the business from like selling delivery, everything stopped, that's just a job with loads of risk, with no holiday pay, no pension, no maternity or paternity leave. I work in cafe near home, I'm like, on my own boss, you have got nothing in the way of systems

or an actual business. So for it to be a business, you have to be able to not do the selling and it still, sales will happen, not bring in the traffic or the attention and it still, the sales still happen, not bring in the traffic or the attention and that still happens, not actually deliver the product and that still happens. And only when you like, slowly step away and it also happens. Yeah, but you do it. It's kind of a little bit, I imagine, or it is for me like putting a baby to sleep, very slowly stepping out of the room, like the handle closing it, allowing it to just, but in every light, and then you shut them.

Yeah, I forgot. I forgot. I'll get back off holiday. But sometimes you just hear a third from inside the room, you're like, oh no. The baby's falling out. Or like a low bang. Yeah.

What's happening then? What's happening to the baby? Like the... Friday night. Friday. Tom Conzi, you're wearing a black bar. Yeah. You're wearing a black bar. Yeah.

You're wearing a black bar. Oh my god. The baby's turning in. The baby's turning in. So a couple of good stories to start framing this. I guess the principle, we should probably try and either before or after a principle try and summarize it and I guess what we're talking about here is the art of delegating or the art of scaling because the art of delegating is a massive topic that we need to get onto which is

bringing in people who fill in the gaps in your particular skill set and that's probably a full episode on its own. But a fairly charming story to do with this is I worked 204 Saturdays in a row without stopping. Didn't miss a single Saturday. So when we first launched our first ever weekly event that was the What is to the listeners at home use if is lifted is like any like a cat? How do we repair you've patched your pants? The right I mean carry on I don't mean to distract you from your story Let's get a half to be cut out isn't it? Let's just leave it The video mandin will have cut all this out by now, as long as he's put something over your crotch.

So peach. I worked over 200 Saturdays in a row without taking a break. That included, that wasn't just me working on the night time and being kind of the slightly more swan around boss that I am now. That was getting up at 10 in the morning, going to the club for 11 a.m. putting up the inflatable that goes up in the main room, like plugging up. The big goose that you have to look at. Plug, plugging in all of the DJ decks upstairs, like a job which with a written process could have taken anyone. Three hours to do would have cost us 18 quid a week, but oh no, because I was terrified, I was so neurotic about the business, and I think this is something which...

I can do this well, if I can do someone else. The problem is, if you want a job doing properly, do it yourself, is true, and the conversation that I had pardon me with Stephen Wolfram the other week was he a lot of the time because he understands coding right from the ground floor. He goes into Wolfram language or Wolfram Mathematica and just checks out the code. So he'll go on to like WolframAlpha.com and just look at the code and just code check shit and debug shit and you're like, hang on, you're the CEO, 800 people work on this. Do you know who wrote that bit of code? Like some spotty teenager in San Francisco who works off his like out of his mom's basement or something like that because everyone's remote

pretty much in Wolfram. And you got the CEO going in there just being like, he'll drop him an email and be like, oh, just checked out the code. There's a little bit of debugging to be done in here. 10 minutes and he'll do it. But the problem there is that he has set up his life so that he can do that, because that's what he loves. But that's not the way that most people would want to run a business. You know, like he's an old character because... Very, very easy.

Yeah, very easy. He's left so that he can code more. Whereas most people want to do it so they can do less. Well, yeah, like what we're saying about the E-Mith concept is that you graduate from Technician to franchise owner. Well, actually, you're not breaking the bread at all, you don't even see the flour anymore. You wrote the process,

but then someone else is carrying it out and you've got people to the world. So the day I quit, maybe like the week before I quit, sat there, sat down there, I quit, maybe like the week before I quit. Sat there. Sat down there. December time. KPMG, where nobody can see, but behind the camera in this mystical land of... This is a set.

Let's not forget that this isn't actually my living room. This is a podcast studio built to look exactly like my living room, but that's actually just all open walls there in And this black space. We're made of cardboard. So it's just. This is going to become like as famous as like the casting couch, isn't it? So like, when someone, you know, I want to come up and see the

see, I want to come up and see the the couch. You know, when I want to sit where Johnny sits, you don't want to sit where Johnny sits. Yeah, they'll just be big dish. Huge. There was a thing on Facebook for ages where people uploaded like their famous taxi cabs say on Facebook and the caption was like every guy in the UK knows exactly what this. Yeah, you're blacking. You don't know, you

see if it doesn't know what it is. I've seen another one, I've seen another one with the real fake taxi bits for sale. All right. Lauren was in fake taxi bits for sale. Alright. Lauren was in fake taxi. Female fake taxi. What's her stage name? Ciena Day. Ciena Day. Anybody wants to have a watch of some adult entertainment? Just with Chris's maiden.

Yeah, Pornholz. She made a big time there. Ciena Day, she's done good, man. She's done good. It's weird. Is it hierarchy? That's totally normal. What was I saying? What's a hierarchy. That's totally normal.

What was I saying? What's the huge couch behind it? Oh yeah, sat there and you said to me, I used to tell people to go to clubs. Now I tell people who tell people who tell people to go to clubs. And I was like, okay. I think I'm the son of a man.

But that is actually the goal, isn't it? The only reason why, if you wanted to be well from about it, was if you really liked giving people flyers, then you'd be like, you know what, one day a week I'm going to go down Northumberland Street and give out flyers. But what you would have done then is you would have brought in everybody else that did everything that wasn't giving out flyers. So the business still acts on your behalf. It just give out so many flyers. So if you were the only flyer, give it.

We don't give that many out man, print media is dead. There we go, business principle, print media, fuck off. No one looks at a flyer anymore. One of the rotating elastic bands that just flyers flyers. Actually, I'm going to do, we can do a little quick fire around. I think we're about at started and we've got loads of outtakes at the beginning. I think we're about started and we've got loads of outtakes at the beginning. So I think we're about maybe 50 minutes in. A couple of things, just some quick principles off the bat. Mail shots through the door, as far as I'm concerned, if you're launching your business, not fuck off. No one wants your, like, if you put junk mail through someone's letterbox,

you're probably just either wasting money or damaging your brand. How do you feel about drink milleaser? Absolutely terrible. I mean, we've heard, if you've not heard, either wasting money or damaging your brand. How do you feel about Drunkmail, you sir? Absolutely terrible. I mean, we've heard if you've not heard the light, is it life fails where we talk about... It was a catch-up episode. Catch-up, yeah.

On his letterbox, he has written. No, Drunkmail. No, Drunkmail, because never has there been a more effective deterrent. Someone whose job is to give you a joke mail than the word. Well, the only people that get through are Oatine and farm foods now. Oh, tea. I used to have that one, right?

You've got the sack on the other side of your door. Have a sack and I chase people down the road, if they... And then you have a musket. Don't you want to lie? But his goes across the top of the Yeti. Your Yeti that did there, actually you've just got the line of sight as directly as the musket. Yeah, single of sight is directly So don't email shots don't do print print media is fucking dead man like unless you are a club promoter who has One advantage that we have at between the hours of 10 p.m. I'm one in a morning

The only people that exist on the street are our crowd So our market's been filtered by a temporally and spatially. If you're walking through Newcastle's big market or Manchester's Deansgate. A 12-day. A 12-day translator. 12 midnight. Like you're there because you're ready to go on a night out and if you're not ready to go on a night out This is an upsell this is technically an upsell or across sell see we need to map this out in lucid charts

But yeah, so print media fucking dead. I wouldn't I would really would not waste your time with it That would include big advertising like if you have a look at the price to get a JC Deco, oh yeah, and you've got minimum of like 10 sites, minimum of this many weeks, this many exposures, and it's like, unless you're selling the new fucking Kia Picanto. That's exactly what I was used for. Two or three. So yeah, I think traditional media with regards to that, that you can sell so well just off the back of becoming your own brand. And we can move into personal branding, humanizing the brand, all that sort of stuff. So I have some points on the, thanks.

Just glad it's got points. Just surprise that you're put. The basics of this, if you're sat listening to this and you're thinking, so this isn't for people who have a business who are looking to improve it, so for people who are working. That'll be one of the future episodes.

Yeah. So we could do start, we're moving through chronological... Build, scale, etc. Scale, then million outside of scale. Scale, we'll be there. Yeah, that's coming from. Love scale.

So, people, I think, you know the whole Gary V. Scale really, we'll be back on with that one. Love scale. So people, I think you know the whole Gary V. thing of like there's never been a better time to start a business. The best time to start a business was 10 years ago. Well, the second best time is. It is today. But I do really think that trading,

quote, yeah. Second best time to live. So definitely apply to some business as well, doesn't it? Well, it's so easy. Like if you just want to replace your income by doing something you enjoy doing, you can absolutely sell some kind of expertise, or even sell what you're currently doing,

but package it in a business. So the point of written here is that people don't do it because they think jobs are the safe route. I have quite a nihilistic view on this, but I think realistically, most jobs will be automated within 10 years, like the vast majority, especially shit like finance, accountancy, anything admin, like realistically is not the safe. Like, accountancy? Oh yeah, absolutely.

It's the economist thinks it's like one of the most likely industries to be able to make. The order. Painting and like plumbing and shit like that carpentry, those are the most likely industries in the world. Painting and plumbing and shit like that carpentry, those are the most safe industries. But well, so painting, I wonder if they're going to have this drone that comes in a room. It's just maps out. It's just every room. It's every room. It's every room. It's different dimensions and people have very specific requirements. So you use the duelux app where you fill in certain walls. it detects the walls, it maps out like the lines and stuff and it just flies around and just... Why not go orthogonal with this and just everyone get VR to the point where it's such high quality, that if the other thing changes the things in your room.

Well I sat in a cave, it's the high quality model you're doing, you live your life. Just the line of bed, where exactly? There we go. I can do the rest, I can't wait for that, but everyone will be so fat. Did I, did I have a rest. I'd love a rest. So, sell whatever you're doing. There is an opportunity to do that.

And there are a few resources that listen to you. So, there's an Alan Watts video. Is that right? I did not expect you to suggest. Alan Watts wisdom. Yeah, really? Where he talks about how to decide what to do. And he uses an example of like, well, you know, if you're like what you do, you can command a good feverish. And you're like, what to do. And he uses an example of like, well, if you're like, what do you do?

And you can command a good fee for it. And you're like, what do you do? And if you do for the money, that's madness. And so he talks about that. And just basically logically walks you through like why working in a job that you don't like, because you think it's the safe route is lunacy. Anton Creel, the clip from that I assume

you're gonna share. It's already been in one spot, has it? So that video convinced me to quit my job. Why? He talks about viewing quitting your job to start something in a trading analogy. So he's like, look at your downside and your upside. So you earn 20 grand a year and you what to start your own business. You quit your job. People think I have a downside or I stand to lose 20 grand a year. Actually,

you probably stand to lose like two grand a year because you could go back into a job for 18. Let's say your upside is potentially unlimited. So like, let's say you quit and you become the next Jeff Bezos, unlikely, but possible, like, never going to happen in your current situation, might happen if you quit and try. So you're exposing yourself to unlimited upside with it, like a two-brand downside.

Because then if you... That is, it's like, if you fail after a year, and you want it to find another job, yeah, worst case, you can find a job for a bit less than one. Yeah. The asymmetry in that particular trade, if any trader saw that opportunity. Taking every day, mother fun. Yeah, worst case you can find a job for a bit less than one year. The asymmetry in that particular trade. If any traders saw that opportunity. Taking every day, mother-file.

Yeah, margin. So he just says, put yourself in situations like that for the rest of your life and you'll become very wealthy. Very wealthy indeed. What other tips have you got done there? You got anything else? I mean, I go in like emotional management. Okay.

So, I mean, yeah, so I think, don't,, I, I was going to stay in a job that I was told by everyone around me was the safe route because, you know, quit daying and starting your own thing is stupid and... Many of your coworkers are still there. Still there. Yeah, and some of them, some of them like it, some of them don't. But I think, like, let's say like our parent generation, like for them to start a business, really difficult to do. A lot of barriers to do. Very fragile. High friction.

Like you need to produce a widget in a factory and you know get a loan from a bank like very traditional. Now you can essentially sell information digitally for a good income doing it. So why, if you have an inkling of thinking about it, at least fucking give it a go. The other thing as well is that most businesses like this, like you did, you were able to do multiple things at once. Yeah, if you are looking to do something that occurs very specifically within office hours, you've seen that in your particular area there is a market for window cleaners. Let's say, and you happen to have the expertise or the inclination you've

fucking love getting after windows. And you're like, right, but I've got a 95 in some typical retail store. Okay, you've got a little bit of conflict. Whereas for the most part, what we're going to be talking about here is some small sort of craft, someone's unique skill or a marketing opportunity or coaching or whatever it might be. There's no reason that you can't begin to dip your toe alongside whatever the job is at moment. I think like, so the Alan Watts thing of if you just do for a living what you find intensely

interesting, then immediately you have a massive advantage of everybody else. So like the thing I remember thinking was I remember sitting in the office and I wanted to leave at five o'clock because I wanted to train, I wanted to do propane, see friends, whatever other people wanted to stay. Something like, well, because I don't want to, so immediately, you also already stacked against it. Yeah, I'm not going to get an answer. I'm not going to be a partner or whatever.

So I'm going to go find the thing that I don't mind doing till midnight that actually I would choose to do. Because then even if you don't end up in the top one percent. That's still great. Did you build a view list to the James Cleopold Curst? It talks about Steffi Graff. So he talks about Steffi Graff, one of the greatest female tennis players of all time. I think she's German.

And that sounds German. I did this to this. So when she was about 12 or 14, they went and did two broad area tests on the youth players in the German tennis team. One of them was on skill and attitude and the other was on passion and motivation. And she scored the highest on both. So you're like, right, good fucking look beating her.

Because even if you're more skilled, she'll outwork you at training and catch up and then overtake you and to her it'll feel like fun. Another example, Sarah Seigmundsdord at Captain David's daughter, one of the fittest women on the planet for the last few years in the CrossFit Games and someone said to her, how do you find the motivation to do what you do every day? She said, if you gave me any life in the world, I would choose what I'm doing right now. You know, mother fuck it, like you can try and beat her. You try and will yourself to beat someone for whom work feels like fun. And that's what James Clears says,

that if you can find the thing which to you feels like play but to everyone else feels like work, you're laughing. And that for me, at the moment, is this podcast? 10 years ago, for me, it was filling in running clubs. Yeah. And if you do it sufficiently well, and we can get onto this lineage a little bit more in future episodes,

but if you do it sufficiently well, you can do to a much more successful, successful degree than I have, but you can scale businesses which you have conquered, build them to a degree where they're sufficiently self-sufficient, leave them off to one side, and then take the next conquest on. Yeah, do all the stuff. And you're like, okay, so fuck it now, I'm going to add a podcast on. Okay, so fuck it now, I'm going to start to do for me modeling or I'm going to start to do a DJ for a while or I'm going to start to do this or that or the other.

But the foundation needs to be a business which you can scale. I mean, so you can do this within, so like, you don't have to set up a business just in something you enjoy. Like, you could, so that, uh, CalNUPA was a book called So Good They Can't Ignore You, which you wrote before all the stuff he's written in his Kalnuva. Yeah. Yeah. So that he talks about finding, so he uses the Steve Jobs thing of like find your passion

and how that's actually not correct and that doesn't crawl out with happiness and actually, if people have autonomy and feel good at something, feel valued, they get just so much satisfaction from a career and a job as it would from a business. So you can, there's loads of examples in that book but you can get the same thing from that. But most people, I think it's fair to say the vast majority don't consider work as something that they choose to do love doing.

15% of people do apparently. Love it. 15% of people say that they are actively engaged in their job. 85% of people are either actively disengaged or Agnostic so grim isn't about working. I mean, especially when you think that's 40 hours of your life

Minimum every week plus travel Two and from work plus all of the mincey stuff that you've got to do around it The like the office politics social connections the taking your work on with you. Coffee. Coffee. Nice coffee, coffee. Fucking bullshit. If you take out a sleep time, which you're unconscious, so you can't really count that towards time spent in your life,

it's such an overwhelming 50% of your life. But then it's like, you're on a Friday night, just get battered because the reality of the situation is just too well when you think about it. When you actually really sit and think about it, you just want to cry. You get drunk. I want to escape it.

Yeah. So I'm going to go out and sleep. And then we go off and cry, and then get cry. And then get cry. Get drunk and then cry. And then get cry. And then get cry after that. Yeah.

And then do drunken. And the Tim Irvings podcast with Tim Ferris, they talk about happiness. And his definition of happiness is like crushing a Tuesday. I'm going to mint Tuesday. And that's what this podcast was going to be called. Crushing a Tuesday. Crushing a Tuesday.

Or do I have to go and get likes? Do I have to go and get likes? Which is when he was like, you must call it that. I'm not coming on the spot. Come on on the spot. Do I have to go and get likes? But I think if you don't thoroughly, if you don't regularly have Tuesdays, where you're like, that was good.

Fucking nail. Then do something else? For the love of God. I mean, so at the beginning of the next episode, some of the listeners will be familiar with this, but the beginning of the next business principles, I'm going to do the experiment. You can do it at home where you whittle away your wage down.

And I'm pretty certain that if we ask enough questions, we would be able to get you to pay us to come to work. I'm pretty sure that we'll be able to do that. So I think we might as well call it there. That I really enjoyed this, I think, that a lot of people are interested in entrepreneurship and stuff like that. As I've already said, if there's areas you want us to cover, fuck me from like scaling specific stuff. I know a lot of people have actual questions about how to run Club promo. I don't treat any of our trade secrets as that secret. Online marketing is available everywhere. If you want to know about Facebook ads, if you want to know about staff management, problem solving, emotional control, how the scale of business, pricing strategy, whatever it is, we give questions.

Yeah, I have something to say. If you ask something, there's boring to answer in a podcast, we're probably not going to answer it, but if it's something that's like, cool, what do you want to know? What is it that you want to know? What question have you got either about sort of personal questions for our particular career history? Yeah, it gives a message as always. Thank you very much for tuning in. Like, share, subscribe. I would really appreciate it.

Okay, bye. of us.