Modern Wisdom - #1082 - Eric Jorgenson - The Wild Psychology of Elon Musk

Episode Date: April 9, 2026

Eric Jorgenson is an investor, entrepreneur, and author. How does Elon Musk actually think? You can analyze him from first principles, but the closest thing to a blueprint is Eric Jorgenson’s The B...ook of Elon. So what’s really going on in his mind, and what makes him so extraordinary? Expect to learn what the most misleading narrative about Elon’s success is, why Elon decides to move so fast and his obsession with speed, why Eric decided to document the mind behind Elon Musk, what he decided to leave out of the book, What Eric learned about Elon that other biographies missed, what the 69 core Musk methods are, if Elon’s worldview is closer to philosophy than business and much more… Sponsors: See discounts for all the products I use and recommend: ⁠⁠https://chriswillx.com/deals⁠⁠ Get up to $350 off the Eight Sleep Pod 5 at https://eightsleep.com/modernwisdom Get 10% discount on all Gymshark products at https://gym.sh/modernwisdom (use code MODERNWISDOM10) Get 160+ biomarkers tested for just $1/day and save an extra $25 at https://functionhealth.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠⁠https://chriswillx.com/books⁠⁠ Try my productivity energy drink Neutonic: ⁠⁠https://neutonic.com/modernwisdom⁠⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠⁠lnkfi.re/SN-Goggins⁠⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠⁠lnkfi.re/SN-Peterson⁠⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠⁠lnkfi.re/SN-Huberman⁠⁠ - Get In Touch: Instagram: ⁠⁠https://www.instagram.com/chriswillx⁠⁠ Twitter: ⁠⁠https://www.twitter.com/chriswillx⁠⁠ YouTube: ⁠⁠https://www.youtube.com/modernwisdompodcast⁠⁠ Email: ⁠⁠https://chriswillx.com/contact⁠⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 How many copies of the Navalmanac have you sold now? It's tough to know, but I think we're coming up on 2 million. How's that feel? I'm still, the word I like to use is gobsmacked. Like, I really thought I was doing fan service for a few thousand Naval nerds. And the fact that it's like 40 languages and millions of people. And we've given away a few million more, right? Like, I don't even really know.
Starting point is 00:00:21 Oh, so that's how many were sold? Because it was available for free through the website. Yeah, which is another like 5 million plus. Really hard to track. I think it's my most suggested book when people say, where should I start with personal development? Essentialism by Greg McEwen or the Navalnyck. That's incredible. And that's, I mean, I had no idea how many people were going to resonate with it and recommend it.
Starting point is 00:00:43 And, you know, I think the highest compliment a gift, the highest compliment a book can receive is to be gifted. And so much of what we read comes from what's recommended. Like, how often you see an ad for a book and buy it? Like, almost never. Yeah. The bars are too high. Yeah. And the subtitle of this new one is a guide to purpose and success about Elon.
Starting point is 00:01:03 Why pick that? Why purpose specifically? It's emergent. I mean, when I write these books, I start with millions and millions of words of source material, everything they've ever shared publicly. And I try to figure out, like, what is the essence of the person? What is the thing that is most special about them that anybody can learn from? And we all know that Elon is like massively productive.
Starting point is 00:01:24 I feel like the question everybody's asking is kind of like, how the hell did this happen? Like, how does he get so much done? But what I didn't realize until way into the process is that purpose was the other pillar. So I knew I wanted to know, like, how does he win? But I didn't know to the extent that purpose was a big part of why he wins. And that is actually, he has some really incredible answers for what do I do? What's important? How do I choose what's important? Yeah, I think everyone looks and just assumes tactics, real tactics. Yeah. But if there's some, something bigger driving that. Teal says about Elon, he seems to know something about risk that the
Starting point is 00:02:03 rest of us do not. What do you think that thing is? Yeah, I mean, I think Elon is risk on. Like, he takes risks that he shouldn't take. He's inherently biased towards risk. But the number of times that that pays off, I think, reveals and puts in Teal's context, like, Teal is a risk manager and Elon is a risk taker. And when you combine that with purpose, the fact that Elon is on these missions, He's trying to accomplish something and he almost doesn't care how much risk it takes. He'll just keep taking chances and keep taking chances until he breaks through. And he's got this amazing quote, failure is irrelevant unless it's catastrophic. And I think that's a really good way to sort of explain that attitude towards the risk of like, I just don't care how low my chances are.
Starting point is 00:02:48 I don't care how long the odds are. I'm just going to keep going until I die because this is important enough to keep working on. And that explains why the purpose piece is crucial because that's what would keep you pushing through. Yes. There's so many times that he has done things that seem insane from like a financial motivation point of view or I'm trying to build a business or it's because he's driven by these massive purposes and he has this risk tolerance. And the combination of those things I think is what, you know, pushes him like these two opportunities, Tesla and SpaceX being the biggest were we're on nobody's radar. He looked absurd when he undertook them. and he put hundreds of millions of dollars on the line to achieve these things because he was purpose driven, even though the odds were long and the risk was high. Is he that singular of an individual? Obviously, SpaceX impressive, Tesla impressive, Doge, kind of cool, being on stage, Trump campaign, Twitter, X, rah, rah, you know, just how impressive is he, how singular is he as an individual?
Starting point is 00:03:49 I think he's pretty singular. Like, do you not? Yeah, I do. But a lot of people that are detractors have found a way to say, actually, it's more to do with leverage and ridiculous risk tolerance and just sort of blowing through the boundaries that other people wouldn't. It's to do with lack of scruples and being able to push through ethics that other people might find squirrely. Where do you see the big competitive advantages for him coming from? I think he's the greatest living entrepreneur, hard stop, and maybe the greatest of all time. The fact that he did Tesla and SpaceX, which would both be singular accomplishments and put him on like top 10 if not Mount Rushmore, the fact that he did them both at the same time is unbelievable. It's after PayPal and after Zip2 as a young, young guy. And then just sort of on the side, X-AI, Boring Company, Neurlink, like Doge, if you want to include that as like a project, absolutely singular. I mean, and lots of game left, right?
Starting point is 00:05:01 Like, he's only 55, not quite. Like, you might have 20 more years. Like, where does this go in 20 more years? It's unbelievable. I mean, the combination of traits that I think he has, and this is not to, like, I know that I will be. accused like through this book and this episode and everything like lionizing and overlooking the bad traits that that you listed and there are plenty like there's dark sides to every advantage but he's got like the intensity of David Gagins like just
Starting point is 00:05:31 raw if not the physique yeah not quite the physique or the skin tone there are many differences between Elon Musk and David Gaggagins yeah but he's got the intensity of David Gaggagins the sort of unconventional but natural physical brilliance of Richard Feynman and then the like, I like Napoleon for strategic brilliance and bias to action and just like will to win. And when you combine those things, absolutely singular, it would be like if Zuckerberg had also started Google. Like, I feel like that's kind of the order of magnitude thing. And like started Google and Facebook in parallel. I mean, SpaceX, I think when it goes public, this will be more obvious
Starting point is 00:06:09 to people. But he will have almost founded, but certainly funded, led and driven two of the top 10 companies in the world, if not two of the most important companies in the world in parallel at the same time. We'll do it a bunch of other shit and I have 14 kids. How? How? What is, okay, that's, that is, that is pretty singular. After a few million words of looking through his life, what it is that he's said and done, what is the, what are the component parts of his success? What are the biggest drivers for how he's been so productive? I think there's a few, and I think the thing that people miss is the combination of those factors. So, I think people talk a lot about, and it's correct to talk about the bias towards or the intense urgency towards the limiting factor, right? He's always looking for the bottleneck and attacking the bottleneck. He works with maniacal urgency. Those are the words he uses and instills in people all around him. There is also this ability to sort of think from first principles has become this like keyword that he talks about and that he has a bunch of great examples for. But when you combine all of those things,
Starting point is 00:07:15 It's not a 10% or a 50% improvement. It is like a two order of magnitude improvement. If you are working on the right thing with the right vision at the right time immediately, all the time, you're not twice as productive. You're a thousand times more productive. And then you do that for 30 years, 40 years. And the way that sort of head start accrues and compounds and the way the leverage builds on itself and the way the allies show up and the way that capital piles in behind you and the way that winds turn into additional. wins. And then he has this sort of mystique now that people rightly criticize as a mystique. Like, it feels unreal and it feels like people don't critique it. Um, but he hasn't lost. Like,
Starting point is 00:07:59 and that becomes self perpetuating. That was when he put the, uh, Tesla bonus structure in place for himself. Yeah. The trillion dollar compensation package. Yeah. Yeah. That there's a lot of criticism that was thrown around. Like, this is ridiculous what an insane amount of money. No one person is supposed to do that. But his pushback was, well, look at what I need to do in order to be able to achieve that. Can you just explain why that was so ridiculous and what it constituted? Yeah, this is the second time he's done it, actually. So he had an insane, all or nothing, like, I will make $0 unless I 10x Tesla. I don't remember the exact number, but he had he had some number of years to like turn Tesla into a massive unprecedented success and everybody
Starting point is 00:08:46 said it was absurd but the shareholders were all kind of like all right we'll vote for it what do we have to lose like if he doesn't do it we don't pay him yep and he achieved this impossible bar and then these and then the whole delaware court thing happened where people were like suing him because trying to like retract that money and it's a whole that's a whole mess that like i'm not qualified to tell the story of in great detail but it worked and he did the impossible and he has been doing the impossible over and over again. And so when he comes and says, I think I can take Tesla from a $1 trillion company to a $10 trillion company and you don't have to pay me anything unless I do. But if I do, maybe throw me a trillion dollars. Like, who is that hurting? Like, it's helping all the
Starting point is 00:09:27 shareholders who own it. They agreed to it. It's supposed to be impossible, right? Like, it's all upside. But he's made all these impossible leaps before. Not always right, but like the way he's He says he's like, I've lost many battles, but I've never lost a war. He's never lost a company. He's never missed a huge target. He misses deadlines all the time, but almost by design. Because he's pushing the limit so quickly. Yeah. He just articulated this really well, of course, after I finished writing the book, because he's always dropping new stuff. But he says he chooses deadlines that he thinks he has a 50% chance of making. And he's like, I don't want to be making 100% of my deadlines. That means they're way too conservative. That means things will get moved. things will get missed. So I set a deadline that I think we have a 50-50 chance of making. And sometimes we'll be wrong. Sometimes we'll miss it. But a lot of the time, we will make a deadline that we didn't think was possible because we chose to be really, really aggressive with schedules. You had 69 core musk methods. So let's go through some of them. Funny how that works now. If we don't make stuff, there is no stuff. He said this on the Joe Rogan podcast. It was one of a few things that hit me so hard. I was like,
Starting point is 00:10:37 this book has to happen actually. And it was in this era where everybody was just going, just print money, just send it out. Just like help us, help us. Like looking to sort of the government as big brother to just take care of us no matter what, even though nobody was doing any work during COVID. And he's like, that's not how this works. Like if we are not making stuff, if we're not building stuff, if we're not providing services, like the whole economy collapses. Like that is what holds up the money. And he's a great example, I think, of, the bias to build and serve and improve things. You know, like, Tesla is the only car company trying to drive prices down.
Starting point is 00:11:17 Have you seen another car company lower their prices in the last 40 years? Tesla's prices have gone down. Yeah. They're actively lowering the price on the models. As they add volume, they lower the price. And as they simplify the car, they lower the price. But I looked this up, Ford F-150. If you just follow inflation, it used to be like five or six grand.
Starting point is 00:11:35 And if you just follow inflation, it should be like 15,000 today. But they're like 40 or 50 grand. And I feel like, yes, there's more features and more safety, but like three, four times more. And I feel like every car company on earth is just trying to figure out how to charge more. And as Jeff Bezo said, like, there's two kinds of companies. There's companies that work hard to charge more. And there's companies that work hard to charge less. And Amazon is a like, we're driving costs down business.
Starting point is 00:11:57 And Tesla is the same. He says, like, if we can't figure out, if we charge something, it's because we can't figure out how to charge less. because he's like the mission, the purpose. I want as many people as possible driving an electric car. I want as many people as possible driving an autonomous car. That is what solves the climate change problem. That's what makes our cities quieter and cleaner and better. Why not lower the price as we increase the volume and make it accessible to more people?
Starting point is 00:12:19 Fear of failure is the biggest cause of failure. Yeah. Isn't that a good one? It's fucking pithy. Is fear of failure the biggest cause of failure, not a lack of skill or understand? standing or foresight? The way I hear that quote is it's because it kills something in the crib. Like fear of failure is why people don't even set out.
Starting point is 00:12:44 Yeah, far more people have not attempted anything than have attempted something and failed at it. Yeah, you can't fail due to skill or fail due to stamina if you never even try. Or start it. Yeah. And you know, you just think of like how many things you've, any of us have dreamed of doing but never tried. Like it's 99 to one. But lots of things that you dream of, you probably shouldn't try. So fear of, I guess, the interesting small print here is it's not necessarily fear of failure.
Starting point is 00:13:14 It's fear of that is not worth my time. I shouldn't be spending my time on that thing. Not that I could do it and it wouldn't work. But if I did it, it wouldn't be worth it. I think that's a very optimistic and enlightened maybe view of why people rationalize not doing things, that they do deeply want to do. But for instance, Elon must have lots of dreams that he hasn't pursued, presumably, unless he's also able to fucking program his own dreams. He's like, oh, that would be cool.
Starting point is 00:13:41 That would be cool. I mean, he's the most leveraged man on earth. And I feel like he does indulge these random. I mean, the boring company was kind of a like sitting in traffic being like, fuck this. And he just picked the phone and picked up the phone called one of his engineers. It's like, start making a hole. Start researching drilling machines. I'm going to call you back at two hours.
Starting point is 00:14:00 By the way, that was at 2 a.m. okay, bye. Like, that was when he did it? Yeah. At 2 a.m. Yeah. Rang one of his engineers and said, It's the guy who's still running the boarding company today.
Starting point is 00:14:10 He's like, do it. I'll call you back. And then the guy comes back and says, all right, I found this and this, about the drilling machines. I think they could be improved in this and this way. And then he goes with Tesla headquarters and is like, we're going to start taking a hole in the parking lot.
Starting point is 00:14:22 And they're like, cool, we think we can get permits and do it in two weeks. And he's like, nope, move all the cars. Start right now. I want to see a hole in the parking lot at midnight. it's 6 p.m. go. And like, it is that level of bias to action. Like, I think maniacal urgency, the words, don't really sink in as you hear story after story after story of him doing something that most people take two weeks to do in four hours.
Starting point is 00:14:45 What are the most maniacal urgency stories about Elon? I mean, a small one that I think drills at home is like he was interviewing for his head of machining at a SpaceX site. And it was like a 20-minute interview. Just like, tell me about your. work, tell me about your background. All right, you're qualified. Come to an agreement. Somebody standing behind him was like, here's a job offer. Fill in the blanks. Sign it. Sign it. Go to work. Like 6 p.m. on Saturday. Like, time just doesn't exist. It's irrelevant. It is like
Starting point is 00:15:15 the whatever is the most important thing to get done in this hour, get it done immediately and keep going. Like, there is no work-life separation. There is no like, do it later. If it is the most important thing to do, do it immediately, even if it's irrelevant. Like, there's stories in the, the Isaacson biography of him ordering, you call them like surges, even when they don't need to be done. He just, he loves urgency for urgency sake. What's such? Like, one of these pushes of like, stack the starship or build that part. And so it was like, we don't, this part is not the bottleneck. He's like, I don't care. I don't feel enough
Starting point is 00:15:50 urgency for you. Like, I'm giving you a deadline. I don't care that it's arbitrary. Like, I want you to feel the kind of urgency that I feel. hard's up. Like, that's how we work. It's basically speed training like you'd give to an athlete, but being done out of season. Yeah, and all the time. And this is not always,
Starting point is 00:16:09 there are times when this has saved, you know, months or years or weeks or millions of dollars, but there's also times when it's like burn people out and piss them off and cause good people to quit. I have to imagine that the blast radius of this work rate is pretty huge, that the churn of people working for him is pretty insane. sure. There are some people who are very long tenured, but it also, I mean, I think that's part of the strategy, like churning through relatively young, brilliant engineers, no work life balance. This is, this is your, this is your time in the wild of like, you are going to be here all the time, here at the drop of a hat. But he's been doing this forever. He did this. PayPal, he decided would, when it was before they merged, but he was going to launch X.com on Thanksgiving weekend. like and people were like that doesn't make any sense nobody's being paid attention to everybody's at
Starting point is 00:17:00 their family's like don't care we're launching on Sunday on Thanksgiving I want everybody in here all the time people like can I go see my family nope you're not dedicated if you're not in here working 20 hours a day trying to make this deadline it is it is urgency for urgency sake all the time on everything and the people this goes back to purpose is like only you only get that out of people if you have this incredible mission that people feel like they're on, that they're like, yes, I want to show up. I want you to put the pedal down. I want to be used for all I'm worth. I want to see what I'm capable of. I want to work as hard as I can with other brilliant people on this incredibly powerful mission. And I can't do it for 40 years, but I can do it for two or four, 10.
Starting point is 00:17:43 Does Elon do any kind of self-care? Morning routine, meditation, therapy? Not that there's much evidence of, which I think is interesting. Like, the most productive man on earth, barely sleeps like lives on his private jet works maniacally all the time no discernible good habits from what I can tell
Starting point is 00:18:06 like not on staining really it eats donuts not a lot of meditation not a lot of introspection just like gets up grabs his phone draws a knife and like goes a war every single day like that is just chives someone
Starting point is 00:18:23 that is the I've got a, my friend Brent B short describes, like, operating business as a knife fight. And it's like an operator who's in it, like, you wake up, you have a knife off the bedstand and, like, you go to work. And that's actually probably how it feels at the Elon. You ask him his daily routine. He's like, I wake up, I check my phone, I look for an emergency. There's always an emergency. And sometimes if there's not, he creates one.
Starting point is 00:18:45 How so? This is also, like, from the Isaacson book. He's like, there was a lot of times when there's not objectively an emergency, but there is sufficient cause to be like, Like we can increase the pace, we can increase the pace. Like let's figure out how to create a situation that maybe gets things moving faster, maybe doesn't. But it is a bias or urgency all the time. But this, and I'm not advocating this. Like, I don't live this way.
Starting point is 00:19:12 Even like you can see the recipe and not want to cook the dish. But the takeaway that I think that is useful and generalizable for everybody is very David Gagins. It's like, you're capable of a lot more than you think. and the people who are like massively orders of magnitude more productive are working at a pace and an intensity that is like very foreign to most people. And I think you're a good example of this. Like I don't think people appreciate how hard you work to like do the things that you do and cover the amount of ground that you have to do 800 episodes in five years.
Starting point is 00:19:46 Like you're an intense motherfucker. Like you cover a lot of ground. You work really hard to do it. it's um but everybody is capable of 10% more 50% more just like give the throttle a push and see what breaks might not be anything so given the lack of self-care does he care about subjective experience the happiness fulfillment joy things it's um don't think that's what he's optimizing for like i don't think he's a particularly happy person i don't think he doesn't really seem to take joy or pride in his past accomplishments.
Starting point is 00:20:26 He's just always looking forward. And it's, I mean, I feel like it's a great gift to us and a burden to him, right? Like, the people around him talk about like wishing that he would celebrate his accomplishments, wishing he would take a break, wishing he would be happier. But he's just on to the next, onto the next. And like, I think when you have a glimpse in his childhood that makes a little more sense. How so? I mean, his, as David Senor says, like the story of the father.
Starting point is 00:20:54 is embedded in the story of the sun. His dad was certainly abusive. Like there's verbally abusive. Imagine like standing there as an eight-year-old boy for hours while your dad like screamed in your face. Drill sergeants, that calls you worthless, calls you useless,
Starting point is 00:21:11 calls you stupid. When Elon was young, he got absolute shit kicked out of him. Like gang stomped, not like lost a fight with one guy. Hospitalized for a while. his brother said he was so swollen he was unrecognizable and his dad sided with the bullies and like called him stupid for picking a fight that he would lose like what does that do like
Starting point is 00:21:34 that just creates this furnace in you that like will never stop um and so i think there's there's a lot of he's not comfortable with peace like he likes he is he is always at war and he's looking for the next war and that just like drives him always um and you know that is one part like you know is the debate between clean fuel and dirty fuel like which is better you know if you're if you're like mean to yourself internally you're like such a piece of shit i gotta i gotta get more done i can do more i can accomplish more i can be better versus like i'm building this great thing and i can do it and this is going to be awesome and people are going to love it or i'm really proud of what i've done i'm achieving his powerful mission and Elon does both like he burns clean fuel and dirty fuel it seems he's achieving these these missions that are important to humanity there's so many people dream of that everybody thought was impossible and he's got this incredible string of successes, but he also has this, this like internal angst, I think that seems to drive him. Definitely a tolerance for pain. It almost seems like he deliberately creates suffering for himself.
Starting point is 00:22:37 He did the tiny home thing. He sold all of his stuff at one point. Yeah. I think he may still have no possessions, basically, and sleeps on the factory floor. Yes. Which, I mean, the possessions thing was part like, he was like, I'm not like a bad billionaire. Like, I'm a billionaire because I built valuable companies. Like, I'll sell all my stuff.
Starting point is 00:22:56 I don't care. I don't need fancy things because people were like dragging me. He's like, I want you to understand that like I'm in it for the right reasons. But I'm glad you asked about sleep. Okay. Because I'm a huge personal fan of eight sleep. If you struggle to sleep well or just want to further optimize your sleep, eight sleep can help.
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Starting point is 00:24:23 I am too. There's no one that's used it that doesn't. get completely fucking insane about it. Did Mateo put you up to that? Because they've just got listed for 1.5 bill on the stock exchange. No. I don't know them at all.
Starting point is 00:24:33 I just actually love AteSleep and I wanted it to like, I thought it would be really funny to make you get them. He saved us from having to do the ad read, eh? Is that nice? That's one for your ad read that I need to do this week. I feel like you've been working really hard. I just wanted to pick up a little bit of the slack.
Starting point is 00:24:45 I feel like the guests just show up and you have to do everything. That's true. You need to pay for yourself now. That's it. Or this isn't cheap to put on. You know, you need to pay for yourself. And I have an authentic
Starting point is 00:24:55 loving relationship with my eight sleep and Elon needs one because he didn't have any possessions that's going to be hard oh that is that is true i wonder if they could fit it to the factory floor just fucking lay an eight sleep on the ground be like hey it just sort of works i guess yeah what's that what's that story it's from the isaacson book but i think it's pretty telling what's that story about when he needed to do an investor meeting and the c o came in and found him like catatonic under his desk and basically had to like force him to get up yeah he was so doing earnings call and um i think this is like 2018 this is like the end of a really long stretch of just like miserable stuff and i think he was in a really tough spot psychologically and he was just like lying on the floor
Starting point is 00:25:44 and yeah this got to his credit like he's like has experience with psychological illnesses in his family and challenges and so he kind of knew what to do and he like went in and laid on the floor next to him and it was like how you doing buddy? Just went under the desk? Yeah, like laid down next to him was like, how are you doing? Like, I know it's hard. I'm going to take a couple more minutes and we got to get up and we got to do this,
Starting point is 00:26:08 do our best. And it's hard. Like I think he puts himself through a lot. Like Elon burns the boats and challenges himself. But he does have limits. Yeah. I mean, if you're lying under your desk, catatonic, that's a limit. Yeah, he, in the 2008 crisis, he was, Toulouilli-Riley talks about him like having night terrors.
Starting point is 00:26:31 He's like sitting up all night. He's throwing up. He's having like screaming nightmares. But that goes back to like, like, I don't want to live that experience. But it gives you a sense of how far people can push themselves and how far. Look, the way that I see Elon is not too dissimilar to the way that I see Brian John. and also David Goggins, which is there are people who will go to the 99.999th percentile of anything and everything. And it's useful to have them around because they teach you all of the lessons that you learn by going to the absolute edge.
Starting point is 00:27:09 But that doesn't mean that you should try and follow what it is that they're doing. It doesn't mean that it's a good strategy for anybody else to do. But if you're going to try and say that Brian Johnson going and basically being like a scout in a, he's essentially the same thing as a scout in an army. He goes up to this crazy high ridge and it's treacherous and maybe he's going to fall and oh my God. And then he finds out some shit about what's over there and then comes back and tells us all. I'm like, I don't want to be a scout and I don't want an army filled with scouts, but it's fucking useful to have a few. Yeah.
Starting point is 00:27:42 Well, in particular, like this scout who is like building so many things that benefit so many people. And I think, I mean, all this comes back to like Elon is being authentically himself. Like who he is is this like insanely driven technical genius boy who is infused with sci-fi and military history, like dreaming of making an impact on the world. In part because of this like traumatic childhood he had and in part because of like it's this grand dream and grand adventure. And I don't think it's an insult to say is like a little bit of a hero complex of like I can I can do this. I can make a difference. I can make this huge impact on the world. And thank God he did, right?
Starting point is 00:28:22 Like this type of person in the past would just become like a conqueror. But like thanks to the miracle of modern capitalism and technology, he's building shit that benefit all of us. And we're going to have this huge evolutionary leap, hopefully, as we go to another planet. And we get to live through it. How fucking awesome is that? Do not separate yourself from the pain of your decisions.
Starting point is 00:28:43 Yeah, this one is, comes from like the manufacturing process and the structure of the organization. But I think it's a very generalized. rule. This version is like you want the designers and the engineers and the manufacturers. They all work in the plant so they can see the downstream effects of the decisions that they make in the design process. It's very easy to try to break your feedback loop and not sense when you're doing something harmful or even not missing an opportunity to do something great that could benefit you. I think that the idea of
Starting point is 00:29:21 not insulating yourself from the outcomes of your decisions is probably a good. I mean, there has to be sometimes where he just gets other people to do stuff on his behalf. But I know what's that, you have to locate, physically move yourself to wherever the problem is immediately. Yes. Basically the same rule. Yeah. And on the production line, it's like walk to the red. There's like green or red everywhere on the production line. And it's like, if something is red, there's a problem, go there immediately. There's a couple versions out of physically move yourself immediately where the product is, you should see his. You should see his. is like if you track his private jet, it's like all over the world, constantly on the move.
Starting point is 00:29:57 And so it's not just like locally move yourself to wherever the problem is immediately. Call the people, get them in the room, go there. Like it's an underrated thing to be physically where the problem is. And whatever the most important is goes back to the kind of like the original multiplying things of like, whatever the most important thing to do is, whatever the limiting factor is, attack it immediately in the most effective way possible, which is usually going physically to where the problem is and seeing it for yourself directly or pulling in all the people that have a hand in it.
Starting point is 00:30:25 Do things in parallel. Yeah, George and I were talking about this this morning because I think there's like conventionally good wisdom that is focus. And this was one of the things I was surprised by. Warren Buffett's the perfect quote to like explain this concept at a high level which is like, you can't get a baby in one month
Starting point is 00:30:43 by getting nine women pregnant. Elon's tried. So you just, there are some things that there's an incompressible amount of time. And if you put those in sequence, now all of a sudden your timeline is this long. But if you can plant all the seeds at the same time and they're growing in parallel, all of a sudden your timeline is shrunk by a third. And I was at the grandest scale, it's kind of like most normal people would start an electric car company, grow it, make it successful, and then start their space company.
Starting point is 00:31:15 And he was like, nah, they can do both at once. but just give it a try. Because we might be able to move the total timeline of success up dramatically. And it's harder and it's riskier, but it also generates returns sooner. And I think there's only some problems that are like this is the right approach for. And he talked about in PayPal was like, we were developing the product and trying to do all these integrations and trying to get like regulatory covered. And it was like we did all of them all at once. It was fucking chaos.
Starting point is 00:31:45 But we launched in a year instead of the three years. that would have been conventional wisdom of like, it doesn't make sense to invest in the product until we have the permission and we don't have the integrations until we have the product. He's like, nope, do it all at once. Launch immediately. Wild. Wild. We should not be afraid of doing something important simply because some amount of tragedy is likely to occur. This is more of that bias for action, this sort of disregard of fear. And even further than that, it's, I think this comes from his study of history in a lot of ways. He says, I think the extended version of that quote is like, if we did, if you, if you never take a risk, like the United States wouldn't exist. Like every great adventure involves risk and people will die. And we have to accept that. We are, the pendulum has swung too far towards like, oh my God, nobody can ever be harmed in any way.
Starting point is 00:32:37 Nobody is allowed to risk their life. Nobody's allowed to take experimental treatments. He's like, we can't make progress like this. You know, colonizing Mars is a grand adventure. It involves risk. Like, not everything is going to go right, but especially if people choose to take those risks or risk their life to accomplish this great feat for humankind, there's something inherent about humans sort of feeling fulfilled, sacrificing themselves to further humanity as a whole.
Starting point is 00:33:04 And I think to me that quote is like, yeah, damn the torpedoes. Like, let's do it. What do you think is the most misleading narrative about Elon's success? It depends which camp you're kind of coming from. I think there are diehard fanboys that have just like total blindfold to the negatives. And I think there's a lot of people, especially after his sort of political chapter, that have just a whole bunch of ideas that are factually incorrect that they believe as deep truths. I mean, like anybody who is one of the most famous people on Earth, right?
Starting point is 00:33:39 And past a certain level of fame, I think there's like a derangement syndrome about everybody. So I think it's actually kind of hard to find a neutral. or a well-rounded set of opinions on him? That's a good point. I was thinking about Elon in comparison with Mark Zuckerberg. And sure, there's some people that don't like Mark. People of Kauai aren't massive fans of him buying a ton of land. And there's other bits and pieces.
Starting point is 00:34:06 But I don't think people have like insane fervor against him or insane fervor for him. Yeah. But Elon seems to be much more barbelly, right? If you were to draw a graph, it's just a pair of boo. at the end. Whereas, you know, most, most people are kind of a bell curve, whereas Elon's managed to completely clear the middle. Yeah. I don't think that used to be true. Like, is that, is that, do you think that's a byproduct of him having a political chapter? Uh, yeah, I guess so. And then that creates the foundation. And on top of that is wealth, huge amounts of wealth, this potential
Starting point is 00:34:39 IPO thing. Yeah. He's spiky. I mean, he's, he is like, is an unrefined sense of humor that he, like, puts out there. What do you, if he's so concerned about the bias to action, working on the biggest problem, the bottlenecks, etc., why have such a public presence? Like, why tweet a lot? Yeah, you're on the platform or whatever, but podcasts and interviews and stuff like that. If you're the, I compare him with someone like James Dyson, right, who kind of from some areas of a skill set is not massively different. Senra told me about when he sat down with James Dyson. James Dyson's done thousands,
Starting point is 00:35:20 maybe tens of thousands of prototypes. He said he was looking at James Dyson's hands. So James Dyson's hands were like Alex Honnold's hands, these gnarled, the sinewy, tough, thick things, these fucking chodes on the end of his arms. And I don't know. That element, for instance,
Starting point is 00:35:41 what's the role that that level of exposure is playing? I think is an interesting one. Yeah, he's had a, he's had sort of a taste for that for a long time, I think. He's like dated actresses and kind of live in in LA. But there's an element to which like having that personal presence and talking about what you're doing, like he needs to rally support.
Starting point is 00:36:02 Like you need a great team. You need investors. You need popular support. Like think about how hard it was to convince people that electric cars were not just not stupid but fucking awesome. Like that took a lot of repetition. It is meant to think when you, when you roll back the clock that the Prius was like the eminent preeminent fucking electric car. It was just a hybrid. Like the real electric cars were even worse. Yeah. It was it was really, I think it's difficult now to understand how stupid and insane it seemed when he started Tesla.
Starting point is 00:36:37 And the same thing with the rocket. Like there were no space startups. Like a space economy was not a thing. And NASA had been on this like slow decline for like 50 years. We were paying Russia to take our astronauts up to the space station. These were by no means. These was not just not obvious, but like very consensus insane things to do. This episode is brought to you by Jim Shark. I have tried pretty much every brand of Jimware over the years. Most of it looks good on the website, but very little of it survives real world training, which is why I'm such a massive fan of Jim Shark. They're hybrid shorts, especially in Onyx Gray and Navy, are basically my uniform in the gym at this point. They move properly. They don't bunch. They're super lightweight. You can
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Starting point is 00:37:47 and using the code modern wisdom 10 at checkout. That's jim.sh slash modern wisdom and modern wisdom 10 a checkout. Talk to me about SpaceX. What do most people not understand about that, that project, how he sort of got it to where it is and his place? I mean, SpaceX, I think most people don't realize started as like a pure philanthropy project. He was looking at the NASA website saying, when are we going to go to Mars? We went to the moon 50 years ago. Why haven't we been back?
Starting point is 00:38:16 And when are we going to go to Mars? Surely there's a plan. And there was no plan. And he was coming off of his first exit with PayPal. So he had $200 million or something in the bank. And he's like, I'll just spend $100 million to like see if I can increase NASA's budget. It was pure philanthropy. He's like, I'm going to buy a rocket. I'm going to make a little greenhouse. I'm going to ship it to Mars. And I'm going to get a photo of. of a little baby plant on the red planet. It'll be the first life on another planet. And that'll catalyze this movement and inspire people this popular.
Starting point is 00:38:45 That was the origin story. Yeah, it was called Mars Oasis. That was the thing. And to do this, he went around trying to buy a rocket. He's like, why are these rockets so fucking expensive? He went to Russia and tried to buy an intercomable ICBM. And they laughed at him and spit on him and like fucked him around and he got pissed. And so he's like, maybe the problem is that.
Starting point is 00:39:07 space launch costs are so high. Why are rockets so expensive? Can't they be done better? And so he gathered a bunch of rocket engineers who had experience at his house. And I think this is an interesting part of the story. He did a series of like Saturday sessions of like first principles. Let's look at all the historical things, but let's also say like how good could good be with all the modern technology, modern design. Like is there a design that we can come up with that would be a massive improvement in space launch costs such that this would be possible? And he realized like the market. for space launch, that was the bottleneck. That was the real problem that, like, you couldn't get stuff off the planet cheap enough
Starting point is 00:39:43 because all we had was space shuttle, which is this, like, massive bloated government program. There's not particularly capital efficient. They weren't iterating. They weren't doing volume. They were way overspending on basic parts because they were all like aerospace grade or whatever. And so as soon as the PayPal thing sold, he's like, all right, I'm going to go, I'm going to hire some rocket engineers and like, let's see if we can do this. Wasn't the original, like the Apollo 11 blueprints available just free online? Wasn't that part of it that you were able to get rocket blueprints?
Starting point is 00:40:15 You could just download them, I think. Or maybe he made his available for free. Maybe. I mean, he's like, he's not a rocket scientist. So he's like, how did you learn how to do this? And he's like, I just read books and I talk to people. I read all the textbooks on rocket science that I could find. I borrowed him.
Starting point is 00:40:29 And I started talking to experts. And his rocket propulsion engineer was a guy who was like the foremost like rocket hobbyist. He had built this single largest rocket engine as just a dude in his garage, Tom Mueller. And that was his propulsion engineer. You're hired. Yeah. You're fucking hired.
Starting point is 00:40:46 Okay. And then what about now? Like what, obviously the cost has come down by some insane factor. The orders of magnitude, which is driven Starlink and is going to drive even more. And now he's talking about building a Dyson
Starting point is 00:41:02 sphere, which is like soul but in space so we can capture more energy than even hits the earth from the sun. And hasn't he been talking about putting compute in space as well? Yeah, these big flat sheets that are like solar panels with compute and then like network together with lasers. Oh, okay. I didn't realize that the Dyson sphere would power the compute.
Starting point is 00:41:24 Yeah, it's just like a bunch of like solar panels with computer chips on the back that like can communicate with each other floating all around in space, which is insane and wild. But that's not the mission. Like that is a, that is the cargo that makes starship economic to build hundreds or thousands of them. But the actual mission is to make life multi-planetary. And this goes back to like zoomed all the way out his altruistic philanthropic things. It's like, look, we should all agree that we do not want the only form of life that we know in the universe to die.
Starting point is 00:42:02 like we are the only conscious beings we know earth is the only planet with life that we know of can we all agree that like it would be great to have life move just just next door just get some on Mars just get a couple you know maybe a million people get some plants like if a comet hits earth or we blow ourselves up or there's a catastrophic pandemic like we've got another horse in the race like whether you're an environmentalist or a humanist or anything like this is a thing that we should universally agree is good. And why not go for it? Like he's like, this is the window that is for the first time in not just human history,
Starting point is 00:42:42 but Earth's history, we have the ability to make life redundant to get it to another planet. And isn't that like one of the grandest missions that we can conceive of? And he puts it on this evolutionary time scale, right? So like, there was suddenly single-celled life and then multi-celled life. And then there was fish. And then the fish came on land. the split into like plants and animals, different forms of life. And going from Earth to our first new planet is this massive step function in basically how successful life is and its resilience to whatever comes next.
Starting point is 00:43:21 How successful do you think SpaceX is going to be long term? Unbelievably. They have essentially a monopoly on the toll booth off the planet. and like, like, there's 90, if not 90. Do not pass go. Do not go to the moon. Give me $200.
Starting point is 00:43:38 They could have been one of the greatest companies on Earth, even if they never built Starship, even if they just like cash flowed off of Falcon 9 and they were the only reusable rocket company. They would have been an unbelievably successful company. But they are reinvesting into Starship. They're trying to build compute and energy in space. They're trying to build a,
Starting point is 00:43:57 I think he's been talking now about like a mass drive. on the moon that'll build these like von Neumann probes and all kinds of other crazy stuff. But if the historical analogy that he talks about is like this is when the new world was discovered. Like we all existed around the Mediterranean for like most of Western human history. And then all of a sudden Columbus discovered the new world and it's like, all right, we need new shipping technology. We have a taste for all of the fineries of this new world.
Starting point is 00:44:22 So many people want to pay for passage. And it's like this economic bonanza. And just zoom all the way out again. And like, where are most of the raw materials in the solar system, let alone the galaxy, like not on Earth? We have this bias to the only raw materials that matter like wood and farmland. But there are raw materials, atomic raw materials on every other world and in the asteroid belt and just like floating around in space.
Starting point is 00:44:47 And getting the technology, the starship, to go access then is going to be an unbelievable boon for humanity. But it does take that leap of imagination to get there. What about Tesla? Tesla is, I think, going through, like, these startups are stacked S curves, right? And so electric cars was one very fundamental innovation. Autonomy is a whole other one. And so a big question mark is this leap to autonomy.
Starting point is 00:45:15 And then he's already looking around this corner to do humanoid robots. That's going under Tesla. Yeah, humanoid robots are in Tesla. He's just shut down the model X and the model S, production lines and switch them over to building humanoid robots. So like that is coming quickly. He's going from starting to build robo taxis that are like fully autonomous, no steering wheel. So thinking that the autonomy kind of curve is there.
Starting point is 00:45:43 And he talks about this being one of the biggest markets of all time and that optimist is even bigger. He's also now, I think this is underrated because it's a not a consumer product. Well, he's building, they are building an unbelievable amount of batteries, which is powering the kind of like solar to battery grid conversion, which is going to speed up energy that drives all the compute for the AI revolution. And then there's a whole other kind of, they are backwards vertically interregly. Like they're producing, they've just built a new lithium refinery. And so they're like, we are supply constrained in many cases. And so they're like working backwards further and further into their supply chain. Literally to the point where they're looking to go to new planets so that they
Starting point is 00:46:25 can get more raw materials. Yeah, he did say he thinks Tesla is going to have a factory on the moon, which like, I don't know. I don't know if these companies all end up kind of smashed together eventually or what, but he did X is now owned by XAI, which is now owned by SpaceX. So there's some sort of congealing, but I don't know if Tesla and SpaceX will merge at some point. What about these humanoid robots?
Starting point is 00:46:46 I mean, it's either going to be one of the biggest markets of all time that totally like breaks the economy and ushers in this. crazy era of abundance. But I think it'll be slow adoption just because people are slow to adopt things that are in particular when they're like in the uncanny valley. So commercial uses, I think there'll be like a ton of them in factories and stuff like that. But also some of the robotics engineers come in and say like humanoid is sure it's generalizable, but like there's almost always a better, more specific form function robot to use for a use case. Right. Yeah. Why would we constrain this general purpose robot to have,
Starting point is 00:47:25 are like dimensions when you could get one that cracks eggs and one that cleans the dishes and one that, et cetera. Yeah, you might just need like two arms on a rail in your kitchen and that's your kitchen robot. Yeah. You might just need like two arms on your washer and that's your laundry robot. And like, you might not actually want one that can like walk around your house and feel like a person. Have you seen what was the super widely publicized one that kind of had a knitted jumper and a
Starting point is 00:47:49 knitted face? I think that was optimist. No, it wasn't. No? It's already shipped. It's already out and floating around. There was an advert, there was a billboard on like East 6th Street for it, and I thought it was just such a funny place to put it. Anyway, there was this video that someone had put of it trying to load dishes into the dishwasher,
Starting point is 00:48:09 and it's got this weird position, it's sort of leaning like this, and somebody had captioned it as me every time that it's 6 a.m. at a ketamine after party. And it literally looks like it's done too much ketamine, and it's all contorted. It's like in a really fucking weird position. But yeah, I don't know. You're right to say as soon as you step outside of the existing bucket of what people use things for, going from driving F-150 to a Prius to a Tesla, you know, I can kind of see how it works a little bit. People were nervous about full self-driving, but after a while, okay, there we go, there we go.
Starting point is 00:48:49 no one has no one's looking at the fact well i already have a dishwasher and this robot is basically an on its feet multi-purpose dishwasher it's not quite the same thing yeah here it is look at this it's trying to close the door Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha. If you're standing there watching that, this would be very painful. Yeah. But do you just go away and the dishes are done? Cool.
Starting point is 00:49:29 I mean, are they done? No. No. Fucking go back, dude. Yeah. It's, uh, there's work to be done. I think it's a, it is a really interesting question of like where, where and how are humanoid rubber is going to show up over the next 10 years.
Starting point is 00:49:44 I think it's like one of the big questions. And like I would probably go to a laundromat staffed by humanoid robots. Great. Makes total sense. Like a coffee shop, maybe, maybe not. Maybe washing dishes, but not like at the counter making a lot of age. Yeah, just because like you partly go there for the human interaction. I don't know.
Starting point is 00:50:05 I think it'll be really interesting to like see how it all plays out. His plan is, what is this one in every home within the space of basically no time at all? Yeah. I mean, like tons of demand. especially if it is smart and helpful. It's kind of like Rosie from the Jetsons, right? Like do all the stuff I don't want to do. Go get the trash cans, take out the trash.
Starting point is 00:50:22 Presume it would be powered by XAI in some regard. So that is going to have to start to cross over the Tesla to XAI thing. So that would suggest a natural sort of convergence. Well, Tesla has its own amazing AI team. They're building their own chips. But he does say like Tesla, because of all of the like real world AI stuff that Tesla was done to create self-driving, that's actually very analogous to make you really smart humanoid robots.
Starting point is 00:50:46 And he talks about having like this crazy training center full of humanoid robots, basically doing stuff like that looking like idiots, trying to like figure out the training data. And then getting rewards. Yeah. Oh, you did it well. You closed it without looking like your on academy.
Starting point is 00:50:57 And congratulations. Who was I speaking to? Fuck, I was talking to someone, I was talking to someone at dinner the night and they were saying that basically they think a lot of people, I go, oh, it was my friend, Austin. People are going to have to wear little
Starting point is 00:51:11 cameras that show them going about their daily business to train robots. This is a thing? Yeah. Dude, I've only just, this has fucking blown my mind because obviously that's how Tesla's full self driving was trained, right? They took the top 1%, 10% of drivers on Tesla and used their driving style to reverse engineer what humans do so that the robots that drive your Tesla can drive in the manner that you wouldn't.
Starting point is 00:51:38 It means that you've got more aggressive driving. you've got the ability to overtake and undertake, which if you ever get into a fucking Waymo, it does not have the capacity to do that. It's the most tentative grandma of all time because that's being created from first principles as opposed to the flow of traffic is other humans. I, as a human,
Starting point is 00:51:56 I'm able to detect that and adjust appropriately. Therefore, if you become me, robot, then you can also be kind of a human. Yeah, and it is cool into Tesla. You can have it set like, you can set like, I want a chill drive or like, I'm fucking late. Like, let's go. Okay.
Starting point is 00:52:12 But yeah, people are going to wear fucking cameras that just, they're going to crack eggs and iron clothes and... Yeah, yeah. I mean, training data has already been a huge, like, part of the economy. It's mostly, like, digital training data, and companies are making a ton of money, like selling training data to models digitally. But, yeah, the ability to, like,
Starting point is 00:52:32 collect massive, massive, massive, massive, and train AI. And now in the real world, train AI to, like, do all these jobs. I mean, if someone's wearing one of those... you know, chest harness things with a DGI on it. Yeah, they're going about, they're already working at Starbucks
Starting point is 00:52:47 or doing whatever, they're a mechanic. And you go, well, do you want to earn an additional however many dollars per hour to submit your life to our training data?
Starting point is 00:52:57 And you need to, you know, it's basically like being an Uber driver but for your own life. And then sending that digitally up to whoever needs to be trained. Did you see the thing about the meta glasses
Starting point is 00:53:07 recently? this is like, I'm not sure if this is in the press or I just read this on a tweet, but it's like, those are always recording even if they're like not. Oh, and some, some, like, African fucking AI labelers were able to see the faces weren't blurred out or something? Yeah, I mean, somebody just, like, puts the glasses on the nightstand and then, like, you know, the spouse comes in and starts changing, and there's, like, Nigerians, like, sitting there tagging data of, like, yep, that's your wife changing clothes, because this thing doesn't stop recording. like, you know, I'd rather wear it, you know, on my chest where I know where it's...
Starting point is 00:53:42 Put it down when I'm not on my... Yeah. Yeah. We'll get back to talking in just one second, but first, tell me if this sounds familiar. You train regularly, you eat reasonably well, maybe you even supplement, you feel fine, but you're just kind of going off vibes. Most people have absolutely no idea what's going on inside of their body, which is why I partnered with function.
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Starting point is 00:55:09 That's functionhealth.com slash modern wisdom and modern wisdom at checkout. What's underappreciated about Elon's skill sets, do you think? What are the things
Starting point is 00:55:17 that people don't realize? I think the breadth of his skill set is quite interesting. I think if you try to emulate just one or two of these traits, without appreciating
Starting point is 00:55:28 how they interconnect, you could either make some mistakes or be an asshole, depending on how you went about it. But I think he's like he's a micromanager, but he's like in the technical details because he has technical expertise and like a strong intuition around the physics of things. He has a deep fluency across not just the physics and the engineering, but also the finance and the economics. He double majored in economics and physics in college. And so from the very beginning, he's been like,
Starting point is 00:55:58 he has a great line. Like to truly control the product, you have to control the company. And he does not share power well, but there's been many times where he's made like a risky or a technical decision based on his sort of economic and opportunity cost view of the future of the business. And so even early in SpaceX, he was driving maniacal urgency because he's like, the future of this business is $10 million in revenue a day. And every day we fuck around like every time you burn a day, every time you burn 12 hours, you burn half of our future $10 million a day run rate. So like, let's go, let's go, let's go. So that mix of like really big picture and deep in the details, understanding the limiting factor, attacking it, which is a mix of like, that's technical
Starting point is 00:56:42 skill, that's economic fluency, that's like a sense of project management, actually. And the ability to know how and when to push people. If really, really smart rocket scientists are telling you, that's impossible. No. And he's like, do it anyway. Like, it is possible. I'm telling you it's possible. Go do it anyway. And you're seven out of ten times, even like even five out of, even one out of ten times. Because every time that you're right about that, you've gained like a jewel that will pay off for the whole rest of your company. And the nine times that you were wrong, like, oh, I guess you were right. Impossible. Did mean impossible in that sense. Or maybe we'll revisit it next year. or what made it impossible, maybe we can break that down further.
Starting point is 00:57:28 And so it's this, the George Bernard Shaw quote, like, all progress depends on the unreasonable man. Like, he's unreasonable. The unreasonable man. What about memory? It seems like he's got a pretty good memory. Yeah, that was one of the things he picked up really early in life. He, like, read one of those memory trick books with the guys who, like, memorize a whole deck of cards. And so he's been using memory tricks, which, you know, one of the things of like, how the hell does he do what he does?
Starting point is 00:57:57 Like five companies, many projects in all of them, taking technical reviews. It'd be hard to remember all these people's names, let alone, like, what they're doing week over week and where the bottlenecks are and all this stuff. And he's got, you know, he practiced those as a kid. And so I think he still uses, like, memory palaces and some of these tricks, which are one of those things that, like, that seems superhuman. if you don't know how it works. And there's a lot of stories of him. One of the ways he builds loyalty with his team, actually, is people are like, holy shit.
Starting point is 00:58:29 When he knows a specific technical detail of somebody's project that is like, you know, a has a direct report who has a direct report. And he's like, you're the bottleneck. What's going on? And they're like, this, this and this. And he's like, try this. They're going to like, holy shit, that worked. Like how did you know that?
Starting point is 00:58:47 You haven't like spent time in here. And it's just mix. I live with this every single day and you just came in and had it. Yeah. Yeah. Like, that's a mix of memory and intuition and incredible, like, recall and depth and feeling for that, like, the physics of the thing. Presumably risk and pain tolerance have to be too big skills. Is it immersed in it?
Starting point is 00:59:11 Like, absolutely immersed in it. And, like, I think this is a place where the kind of the Asperger's can be an advantage. like just lives in it over and over and over again. Lives in what? The details of these products and these people and where the bottlenecks are. That wouldn't suggest why pain and risk are more palatable. Maybe it would. I don't know.
Starting point is 00:59:32 Maybe people who are a little spectrumy don't have the same detection of risk. They certainly don't have the same detection of other stuff. Well, it really helps to set aside social risk, which I think we blend a lot of, right? Like, I'm going to look like a failure. People are going to think I'm wrong. It's going to ruin these relationships. He doesn't have any of that. And he says, like, it is a huge weakness to want to be liked and I do not have it.
Starting point is 00:59:51 It is a huge weakness to want to be liked and I do not have it. He tries to like. Weakness to want to be liked. You don't think that he wants to be liked? I do think he wants to be liked in a general sense. It's a huge weakness to think that you want to be liked. Yeah. The willingness to enter into dislike maybe is the thing.
Starting point is 01:00:08 Like, I think he tries to coaches managers. And within the company versus outside the company. Are you willing to be misunderstood by the general public? And that's an interesting question. If you had the chance, pick your divisive opinion, right? Like, are you pro-choice or pro-life? Are you open borders or closed borders, whatever? If you had the chance to like flip the switch and make that decision, but the catch is everybody knew it was you.
Starting point is 01:00:38 Like, are you willing to make 100 million enemies who will do like lie, cheat, steal, fabricate, twist your words, attack your family, do anything because they hate the decision that you made. Are you willing to do that? I think most people are not. And agree with or disagree with any particular decision, like respect the commitment and the courage
Starting point is 01:01:02 that it takes to go do that. What do you think you learned about Elon that most biographies miss? What did doing this kind of a book teach you that biographies don't get it? I think I got, way deeper in the tactics. Like I try to, my North Star
Starting point is 01:01:20 for these books is usefulness to the reader. Like, I try to collect all the most useful things that person has ever said. And I want to simulate the feeling of being at dinner with Elon Musk. Like, it's written as a dialogue. I keep it all in exactly his words, as tightly as I can. I edit out anything that doesn't feel like you would be curious
Starting point is 01:01:38 about it from a sense of like, how do I improve my own life? And how did this happen? Didn't the Navalmanac? Isn't that per word the most highlighted book in Kindle history or something? Is that a stat that I made up? Maybe I was trying to make it that. I don't think Kindle will like give me that.
Starting point is 01:01:53 Readwise said it's like in their top whatever. Yeah. But that would be also including distribution, probably not per word. Like what you want is for people who read this book. Yes. How much of the book is highlighted on Kindle. Yes. And I want to see like I love when people show me like beat to shit copies of their book.
Starting point is 01:02:11 Like it's been in and out of a sauna, their backpack, everything. It's so satisfying. Yeah. Just ring it out. Yeah. Okay. So that, like, biography miss, the tactic. I just go deeper into how. Like, how does that person accomplish what they do? What are their, what is their secret sauce? I feel like biographers kind of come at this from like, how comprehensive and correct can I be about their whole history, not what's the most useful thing that you would pull out of the biography? Like, I think that's why like David Senora's episodes are amazing. Because he takes. the biography and distills it and kind of boils it down. And that is like my approach is like take a million words and turn it into 50,000 of the most useful ones. And to pull out the things that he would teach you if you were sitting across from him is like actually a really interesting kind of test
Starting point is 01:03:06 for material to go through and how timeless can it be and how universally can it be applied. Like I think anybody on earth can take something useful out of this. And I over and over again kind of sift it through that filter. It's like almost like a version of writing fiction, because in fiction you're trying to bring a character to life, and in this, you're trying to be that person briefly to try and condense down what would they want to say of their own words that they've already said.
Starting point is 01:03:32 What would their top 50,000 be out of this million and a half? If they were trying to be as helpful as possible, like their best selves, right? So that's the other difference is like, I'm not trying to build a comprehensive view of the person. I'm not trying to put them in historical context. I'm trying to be as useful as possible. And I don't dwell on any of the personal stuff, any of the political stuff. We don't talk about his family.
Starting point is 01:03:54 It's just like, what would he teach if he set out to teach all of the ideas that he had the most conviction? Yeah, it's an interesting challenge with somebody who is as widely regarded and hated as Elon. Because almost everything that everybody wants to talk about is not to do with the tactics and the principles and the purpose. It's to do with the intention. It's to do with the drive. It's to do with the ethics and the scruples. Almost every conversation I hear people have casually about Elon is them projecting their own opinion. They're using Elon as a foil to be like, I think it's great that we're going to Mars and doing these things.
Starting point is 01:04:32 Or I think it's terrible that he made this decision about, you know, the USAID. And that's fine. Like, you can agree or disagree with anything that this person does. But like, you're using that to project your value. you're not asking, like, what can I learn from this person? And to pick somebody as an exemplar is not to say that everything they do is correct. Like, I very much will even model traits, not people. And so my aspiration is to collect the most useful traits of some of the most accomplished people
Starting point is 01:05:02 and make them accessible and useful. One of the most interesting ideas is the Idiot Index. Yeah. The Idiot Index, it's kind of an outcropping. It's downstream of the first principles thinking. And so the idiot index applies to a particular part or a particular product. And it's the difference between the raw material cost and the price. And so an example, he absolutely roasted an engineer in a meeting who like didn't know
Starting point is 01:05:29 what the stupidest parts in his product were in his composite because that shows you where you're massively overpaying. So there was a part that was they were paying $13,000 for that was like one piece of steel. and if you just weight it, the weight of that steel was worth like $200. And so he's like, you multiply the price of the raw material or divide that out of the total price and like, I don't know what that is. I'm a big number. Like that's fucking stupid. We're overpaying by like 50x for that thing.
Starting point is 01:06:03 So like how cheaply can you get the steel and then get it into that shape? And you get those insane idiot indexes, especially in aerospace, because we'll outsource and then outsource and then outsource and then out. source. And so there's like layers of delegation and profit. Everyone is arbitraging their profit off the top of this final thing that ends up coming down. There's Rolls-Royce that make the engine, but before that the turbine is milled in this place and before that the raw materials are mined out of... Yeah, there's like five subcontracts. Before you go to like one guy who's like welding a thing together. And you're like, oh, just bring that guy over here. And then the part is like 400 bucks. Great. We just saved
Starting point is 01:06:39 $12,000. I guess asking the question, why is this so expensive? 100%. It becomes quite a powerful question. And then power ranking the things like what is most expensive? Like we're attacking that one. What's the second most expensive? We're attacking that one. And this is how he's able to make these huge cost breakthroughs that then make things more and
Starting point is 01:06:58 more and more available. What have been the biggest cost breakthroughs? What have been the ones that have completely unlocked SpaceX, Tesla? I think it's a million little ones all stacked up. Right. So like that one example, like $13,000 to $200 is like more than two orders of magnitude, you know, it's 500x or something. Um, there's, there's a story about like a latch that was supposed to be a thousand dollars or something. And a guy just like looked at it and was
Starting point is 01:07:24 like, kind of looks like a bathroom stall latch. And so he like went to Home Depot, bought a bathroom stall latch and was like, did a little, did a little magic on it. It's like, okay, did it 50 bucks. Boom. Um, it's just that scrappiness over every single part, every single part, every single part. And, you know, it's just this simple things done over and over and over again, with ruthless intensity. And really, it goes back to the kind of the quote that you brought up about, like, feeling the pain of your decisions. Like, if there's a company making money by selling a part that they bought from a subcontractor for $100
Starting point is 01:07:58 and then selling it to $500, like, who cares? And if the ultimate buyer is the government who like can just have a black box budget, like, fine, doesn't matter. But if Elon comes in and says, like, I need to drop the cost of space launch by two orders of magnitude in order to accomplish this thing and then two more orders of magnitude because we need to get to fucking Mars, then like now the goal, the bar is so much higher. And you start asking questions, like, how cheap can it get? How cheap can it get? Can't we do this cheaper? Do we need that part at all? Like simplifying, eliminating, reducing costs. And that's, you know, when it's SpaceX, it feels more
Starting point is 01:08:33 abstract because like none of us are consuming rockets. But if we're buying a Tesla, we care a lot, whether it's $20,000 or $30,000. That's massive. And that changes by a huge number, the number of people who can access a nice car that's safe that doesn't pollute. Right. And so like if in five or 10 more years, we keep doing these things, we keep eliminating parts, we keep increasing scale, we keep lowering the idiot index of every part. And like, now the car's $10,000. And it's like an absolute no-brainer.
Starting point is 01:09:05 And the world is quieter and calmer and cleaner. As you move forward, allies will assemble around you. Yeah. I mean, there's no better example than Chris Williamson. Because of all of my allies. Yeah, I mean, think this like this started with you and a microphone. Right? Like, what, seven years ago?
Starting point is 01:09:23 Eight. Eight years ago? Yeah. Like a thousand episodes later, there's like an army at your back. You got an incredible team here. You've got millions of listeners. You got people all around the world. They're like excited to see you tour.
Starting point is 01:09:35 But you didn't wait for a million people to like demand. for you to create a podcast. You started and you had one fan and the two and then four and then eight. And, you know, a thousand episodes later, like here you are. You just have to start carrying that flag. Do you think, because when people think about Elon, when they talk about him, a lot of the time, it is this, it's quite cantankerous, it's adversarial, there is this super aggression, the bias for action and the urgency. All of this would make you think difficult to work for hiring and firing. Maybe there is a runway for each individual member of staff. I reckon I can get on average, I would love to know what the average tenure is.
Starting point is 01:10:13 I get nine months out of people, but I get nine months of 100 hours a week or something like that, let's say. You're okay, well, that is just the cost of doing business in order to push people at the pace that I want to. I need to have a bigger staff base in order to do that. Have you got any idea about how he hires, about what his hiring process is like? He must have just the most insane HR department that he's constantly trying to put out. fires. People, yeah, they do, permanently, people just like fucking exiting the business because
Starting point is 01:10:41 I can't, like, it's like Leonardo DiCaprio dating someone who's 25. You're like, fucking the day that she, yeah, exactly, like, what, 26 you're out? Like, you know? Yeah, but Elon talks about it is like phoning and rich of like people have a certain level of success and then he's like, you on soft, like,
Starting point is 01:10:57 I'm not getting, we're not getting enough out of you anymore, you're not dedicated enough. And people exit. His hiring process is, you know, at least he's speaks about it very simply. He's like, I'm looking for evidence of exceptional ability. And he wants to hire young, brilliant engineers, even if they're not necessarily like super trained, but they have the capability to solve problems in this really quick way. And the culture, I think, is such, he's done an amazing job of like building that intensity and the decision making process
Starting point is 01:11:24 into the culture, such that like people who come in are kind of brought along and swept up in it and carried through. Like, you do go through that machine. But those allies assembling around you, Like, people have to choose to come work for you, and it's because he chose these giant purposes. But, you know, it's easy to forget that these started really small and really crazy. And he had to paint these big pictures to get people to be excited and show up and give their all for it. The most common mistake of smart engineers is to optimize something that should not exist. Yeah. This is a, he likens us to like, school teaches us to solve the problem in front of us.
Starting point is 01:12:00 Like, you can't reject a question on a test. But actually, this is a stupid question. I don't want to answer it. Yeah. Dumb. Don't like it. take it back. Oh, 100%. Yeah. Congratulations. Here's your A. It doesn't happen. So the piece that he, the first step of the algorithm, this is his like five step engineering process is to question the requirements. And then the second is to try very, very hard to delete the part or process. You know, the best part is no part. The best process is no process. So if something can be deleted, the product gets simpler. And simplicity, as he says, delivers both reliability and low cost. And so I think it is this, we spend so much time doing things or optimizing things that truly don't need to exist.
Starting point is 01:12:44 And if you look at the complexity of plenty of products around us, it's like, did nobody try to put these parts together? But when you're trying to build a car out of 10,000 different parts, you're like, all right, every time I can put, I can combine these two things, it's one less thing to attach to another. And then it's four less parts because I don't need these two screws to connect these two parts together. and it's less tolerance. It's less things that can space to show up in the thing. It's less things that can fall apart if they're one unit instead of two. So it is part of the process to just revisit and revisit and revisit. If you don't eat the glass, you're not going to be successful.
Starting point is 01:13:21 Oh, yeah. I think this is originally a Bill Lee quote, who's a friend of his. And entrepreneurship is like eating glass and staring into the abyss. And the follow-up is like eventually you start to like the taste of your own blood. Yeah, yeah. I think it is a sad lesson for people who are on the outside of business that like the idea of running a business, that at some point all of the problems will go away. But you are the person in charge of the problems. Yeah.
Starting point is 01:13:50 Like that's your job is to find the biggest problem and to always be at the vanguard of trying to fix that problem. And at no point throughout your entire career will there be no problems. And given that you are ultimately the problem solver that the book stops with. guess what? It's going to be on you and it's going to be on you for the rest of time. And if the business is in decline, that is a problem. And if the business is in ascendancy, you will have new bigger problems as you push new frontiers. Yes, you better fall in love with solving problems. Yeah. It's a very interesting, he didn't originally set out as CEO of Tesla. And he says he didn't want to become CEO of Tesla. And he just felt like compelled to do it at a certain point because if he didn't, he felt like the company would have failed. And the sense of like internalizing responsibility. of like the outcome of the mission is more important than my desire for comfort or my desire to avoid problems. As CEO, you are dealing with a distillation of the worst problems in the company. And that's the chewing glass piece. Like if you're not going to the hard part, if you're not tackling the hardest thing, then, you know, that denial or that lack of urgency or that
Starting point is 01:14:56 willful blindness is going to catch up with you and the company is going to suffer. Yeah, because ultimately that is the biggest bottleneck, right? That is the the thing that is holding everything else up. And if you're the leader where you direct that attention is where the organization sort of chooses to focus. What's that thing that Formula One drivers talk about? Don't look at the wall. Like the car goes where you look.
Starting point is 01:15:15 Yeah. And the company will go where you look and presumably all of the staff that work for you as well. Yeah. Yeah, which I think is another part of his, this comes from the military history of like being a battlefield general, always being at the front, your troops fight harder when you're there. This is why he sleeps in the factory. This is why he physically goes to wherever the problem is immediately. Like, that leading from the front is a part of how he gets so much out of the people that he works with.
Starting point is 01:15:41 I'm doing it. I'm in the trenches. I'm sleeping on the factory floor. Yes. You can do it too. We are suffering together. Like, for a good cause, it's worth it. We can do it.
Starting point is 01:15:49 Well, also, that's the way that he's constructed, right? That's the way that he's built. I do think that's authentic to him. Yes. And he, he leans into it. And he, you know, he says, like, I'm wired for war. Like, I find comfort in, like, those kind of. challenges those kind of class. So much so that you construct wars that don't even exist. You create
Starting point is 01:16:08 chaos and discomfort when you don't need to. Yeah. But I think he would rather err on the side of like over, overdosing on anxiety, overdosing on effort, making sure that nothing slips, making sure that he's always making as much progress as they possibly can. What do you think the inside of his mind's like to exist in that? He calls it a storm or a non-stop explosion. Those are like the two ways he's described it. And someone who's like, is it a happy storm? I was like, no. I don't know that he's been formally diagnosed, but I think he has talked about either tendencies towards not just Asperger's, but also some bipolar tendencies. And that's a hard hand, especially with, you know, a traumatic childhood and the stresses that he deals with, you know, publicly and
Starting point is 01:16:59 privately and like, he carries a heavy load. Do you think he's actually a genius or is he just someone who's consistently applying a handful of sort of brutal principles over and over again. I think he's both. I think he's sufficient evidence that he is certainly above average, if not like way up there in IQ. You know, he was precocious. He was like the head of his class as a kid and coding video games when he was 12 and like, you know, he had a patent, his name on a patent when he was like 20. So like I think people who go around being like, Elon's an idiot. Everybody else does all the work is like that is just not an informed opinion at all but I don't think he's a thousand times smarter than any other human who's ever lived and so the difference between like all right he's
Starting point is 01:17:45 smart he's probably you know certainly smarter than me but like he's not that doesn't not explain the difference in order of magnitudes of the outcome it seems like level of smart tolerance for risk, bias for action, and work rate. At least from what we've been talking about, those seem to be four of the big drivers. And grand quests, I think. I think that's a, that is a key piece of actually, like, what makes him special. I think if he, if he applied, like, you know, massive work ethic and first principles and ingenuity to, like, reinventing insurance, it just wouldn't have the same zest and zeal
Starting point is 01:18:29 and it wouldn't have the same like level of outlier results what is the purpose piece how does that sort of factor in I think it's an interesting I think he cares very deeply about humanity as a whole I think it's an interesting
Starting point is 01:18:44 paradox where he's like people who criticize him for like being cruel or whatever to people he works with and like coming down hard on them or having really high expectations or being mean or firing people capriciously or whatever. But as he explains, it's like I am, yes, I push people really hard. I sometimes step on toes, but I do that in service of this mission that serves all of us,
Starting point is 01:19:12 which is making life multiplanetary or electrifying transport, advancing clean energy. If it's Neurrelink, it's like helping paraplegics or quadriplegics like control computers or eventually walk again. That also has some AI alignment components to it. There's a chapter in the book, like, my companies are philanthropy. Everything that he starts are all the technologies that he tries to advance come from this inherent love of humanity
Starting point is 01:19:36 and the desire to solve problems that make collectively our lives better or preserve consciousness itself. So your first book is on my list of 100 books to read and there's a top five at the top, which are the ones that everybody should start with and it's in that. One of the other ones that's in there is The Precipice by Toby Ord.
Starting point is 01:19:53 And that's all about existence. essential risk, how humanity could go extinct from supervolcanoes to supernova explosions to nanotechnology and engineered pandemics and natural pandemics and AI and all the rest of it. But you did a section on X risk as well. Why is that important? I almost early stages of this book, I didn't have it in there. And it wasn't until the purpose piece kind of clarified itself that I was like, oh, this is actually like the frame through which he is so motivated.
Starting point is 01:20:27 As what I'm sure that that book goes into great detail about it, but there's been many extinction events in human history, or not in human history, but in Earth's history. Like many species, most species were wiped out multiple times
Starting point is 01:20:38 entire continents destroyed. Like, asteroids have hit Earth in the past. We don't know if things have like evolved and then been killed. But his big motivation is like, make life multi-planetary, preserve the only form of consciousness
Starting point is 01:20:50 that we're aware of that exists in the world, in the universe, which is ourselves. And we're going to feel pretty stupid if we destroy ourselves before we back ourselves up, like back up the hard drive. And his point is like, you know, we've been around, Earth has been around a really long time. Humanity has not been around so long. Civilization is very young.
Starting point is 01:21:13 Like we're only 10,000 years into what could be a million year civilization. But we've got to take this first step off the planet and into the solar system. And if we fuck this up before we get off the planet, like big L. Yeah. Well, I think what's fascinating to me is I wonder about people who are very singular in the modern world and what that person would have done in ancient times. I think this is so funny. Assuming that you weren't born a slave and you couldn't have raised out of anything, if there's some sort of egalitarian meritocracy and you can just like toss them into the Roman Empire or toss them into the Roman Empire or toss them into. the middle of the War of the Roses or something.
Starting point is 01:21:56 Just watch what happens. I don't know, man. It certainly seems like it's the time to have somebody that's like that. Regardless of what is going on personally, what you think about ethics and all the rest of it. I remember he gave this interview, it was probably about three or four years ago, and he said something to the effect of what I care about is doing good, not the appearance of it. Yeah. And there are a lot of people around who are doing bad.
Starting point is 01:22:26 while trying to appear good. I have no interest in that. And it's kind of the move-fast break things, I didn't give the fuck what you think of me type approach. Even if that's untrue in some part, like an ability to be disliked, a preparedness to not care so much about optics in the way that other people do, it's a fucking big unlock.
Starting point is 01:22:52 Peter Thiel is a very interesting observation of like how high a percent of the successful founders, especially in tech, seem to be somewhere on the spectrum. And he's like, what does it say about our society that the people who are like, have a biological advantage in de-emphasizing the opinions of others are the ones who more reliably seem to achieve an outlier success? Have you heard Jonathan B's approach? He says there's only three types of founders that are going to be successful. Number one is megalomaniac. number two is Autist
Starting point is 01:23:27 and number three is Revenge Fantasy and Meglamaniac Adam Newman from WeWork Autist Elon Musk and Revenge Fantasy Palmer Lucky Although I think Palmer actually
Starting point is 01:23:39 Kind of has a bit of all three And I think Elon probably has a bit of all three as well Like you know trying to alchemize some slights that occurred earlier on But look I think in order to do different things In order to make changes and to push the limits in ways that people haven't seen before.
Starting point is 01:23:56 Obviously. Obviously, you're going to need... But by design, you're going to have to get comfortable with people doubting you and making judgments about it. The disregard for the way things are done is completely crucial. Yeah. And I think so many of us forget that we... You know, it's almost like we're in the matrix unless we make the willful effort to break out of it.
Starting point is 01:24:21 And we have this bias to defend this down. status quo, no matter what it is, without even really ever thinking critically about it. And so most of us, when we hear something, like somebody's disrupting and radically innovating something new, we're just kind of like, ah, do we really need that? Isn't it fine the way it is, especially as we get older or as we get comfortable with that thing? You know, there's a great, like, Douglas Adams line. Like, everything invented before your 30 is like a new miracle.
Starting point is 01:24:46 And to be appreciated and everything invented after your 30 is like a crime against humanity and a sin and should be not be created. I swear there's a line about driving. Everybody driving slower than you as an idiot and everyone driving faster than you as a maniac. Yeah. There's one about women as well. Every girl who's got smaller titties than me is flat-chested
Starting point is 01:25:04 and every girl who's got bigger tities than me as a fatty. That was in your episode about female... Intersexual competition. Yeah, yeah, yeah. Small tities, big titties. It all comes down to tities. So look, dude, this, coming to the book process, which I think is fascinating. Obviously, you write the Navalmanac, and then that kind of springboards you into this pretty much the forefront of the self-published, like, pioneer space. What is this book? Like, what are these books? Is it a new kind of biography? Is it a compendium? It's a very strange type of book to read, even though it's obviously been super popular. So is it a new genre? I truly don't know what to call it.
Starting point is 01:25:53 It's kind of weird. I even feel weird saying like I write this book because I feel like I build it. Like it feels like doing a jigsaw puzzle to me. And it's much more about removal. Yes. Right? Once you've got everything. This is everything that this person has ever said. Yeah.
Starting point is 01:26:05 Now how much of this block of marble do I need to remove before David's left? Yeah. And just organizing and finding the thread so that it feels like each question is sort of a natural byproduct of the previous idea and it's just like a clean. Oh yeah. And then weaving as well, I suppose. Yeah. It's maybe more akin to clay than it is to marble.
Starting point is 01:26:25 Yeah, there's just, it is a weird thing. And it came out of loving, I mean, I'm a big fan of Charlie Munger and Warren Buffett. And like, they never wrote books. But a lot of people built books out of their talks, their lectures, their letters. And I never knew what to call those either. But I just found myself asking, like, who do I wish had written books? And then realizing that the raw material is out there, and I've been lucky to get, you know, permission from Naval and Bologia and Elon to, like, build.
Starting point is 01:26:52 these things. And I don't know what to call them and I don't know how to talk about it, but I like, it's fucking awesome is what you can call it, dude. I think it's really, really good. What have you learned about the scale of the internet since obviously the Navalmanac was a huge riproaring success and really sort of catapulted you? You weren't already that small before, but that really sort of put you at the forefront. What's it taught you about leverage online and that experience? Yeah, it's easy. I feel like anybody's into podcasting, YouTube, media knows intellectually that like the internet is vast and the niches are bigger than you think. But it sometimes takes a like palpable human experience to be like, oh shit. No, really.
Starting point is 01:27:33 Like they are much bigger than you think. And I was really, I'm just surprised and delighted to like see that book take on a life of its own and see how many people recommended it and see how many people resonated. Like I thought I was writing a book is like building a lighthouse where you're like it has this ability to kind of like attract your people in a podcast I'm sure is the same. or like you you kind of put your values out there and people who resonate with it are like, man, I really like that. I was like, then we probably get along great. Like, that's super cool and fun. And it's a great, it's a great life on the other side of that, creating something like that. And the relationships that come out of it, right? The thing, the scale still blows me away. Like, I can't believe that we're, you know, it sells so well in China and India and all around the world and across some of different demographics. India, India makes a little more sense. That's, I can't believe that we're, you know, that sells. I can't believe that. It sells. I can't believe. India. India makes a little more sense. That's. I'm. I'm. I fair. But yeah, I just, I didn't, it was not on my like vision board that like yoga instructors in Bali were going to be like reading the almanac of Naval and that like, you know, it was going to be so popular among like high school and college students. We've been talking about that, me and George have been talking about this a lot. And obviously we spoke about it last night. The TAM for the book of Elon is way bigger than it is for Naval. But the potential hurdle of ideological disagreement is
Starting point is 01:28:49 also greater. So again, it's the boobies on the, on the, like, popularity graph. Lots of people that go, ah, I've got to. And then lots of people who go, never, as opposed, I don't know how many people have a fervent dislike of Naval. Most people probably didn't know. And it's like, you should really read this. No one's going to go, yeah, exactly. No one's going to go, you should really read this and someone say, who is the book about. Yeah. Yeah. So I'm prepared. I did spend a lot of time, be like answering the question who is neval um but i think once it's it's just such a weird book like it's a weird title it's a weird book it was like crafted for a niche and just like broke out but Elon is one of the most famous people on earth right like um and i think he's he's not a polished
Starting point is 01:29:34 presenter the way steve jobs is i don't think people necessarily think of him as a like font of wisdom or like deep introspection but he has fucking incredible ideas like when you can really access them. Like, and he's, his life story is just so, so many ups and down, so many hard lessons. And he is a really good communicator, actually. Like, he's, he's got a gift for distilling things and bringing people along and finding a key metric and like honing a team, organizing people around a mission. And, you know, some of these ideas in this book, you know, about being multi-planters,
Starting point is 01:30:07 he's been talking about 20 years. But we still, there's still so much to learn from them. They're just, they're battle-tested ideas, I think, in a lot of cases. What are the tactical principles? What are the ways that you've changed your life having gone through the process of writing this book? I think the first would be my focus on hydration. Hydration makes a massive difference in how you perform, and hydration is more than just drinking water. Element is a tasty electrolyte drink with everything you need and nothing that you don't.
Starting point is 01:30:42 Each grab and go stick pack contains a science fact electrolyte ratio of sodium potassium and magnesium with no sugar, no coloring, no artificial ingredients or any other BS. Free shipping in the U.S. for a sample pack by going to drinklmnT.com slash modern wisdom. If you don't like it for any reason, they will return your money and you can keep the box. That's drinklmnt.com slash modern wisdom.
Starting point is 01:31:09 Is he doing all four? Is he doing all of them? Okay, yeah, there you go. Oh, wow. Shown the product as well. Holy shit. Thank you, dude. That's a wonderful, that's a wonderful gift.
Starting point is 01:31:22 That's the best gift that you could have given me is a free ad read because now I don't need to do it. How fucking fantastic. I am also a deep personal fan of Element. I drink it after every workout and every sweat session. It's fucking great. I don't know who the other sponsors are. You're off the hook.
Starting point is 01:31:35 That was the rough. Thank you. Fuck for that. Beyond, I feel I'm getting, getting jump scared by my own ad reads. What have you applied to your life beyond eight sleep and element? What have you applied to your life after learning about Elon? I think it is the most meta is this sense that I'm capable of more than I think. It has encouraged me to do more things in parallel, back to the parallel gestation thing.
Starting point is 01:31:59 Like I'm trying to run Scrab Media, which is a publishing company and write a book, actually work on three at the same time and podcast and invest. So like there's it gave me some fuel in the fire to be like, no, this is this is doable and sane. And if these things are all sort of like stacking and compounding, it is sane to do them all in parallel over a long period of time. The bias to urgency, I'm not working 100 hour weeks and running around the world on my private jet, but I do have a much stronger discipline around like, where is the bottleneck? What's the most important problem to solve? how what is the most effective way to solve it how can I physically go to the problem how can I pull in the right people I think like the idea of a war room is kind of underrated of like what's the bottleneck gather the people like attack it the rest will kind of take care of itself
Starting point is 01:32:51 is not how a lot of companies are run frankly like a lot of them are like a weekly meeting do this do that like standard schedule procedural as opposed to tactical yeah what is the issue let's go after that is let's go through it you know when I think about this It makes me think about the difference between watching UFC and boxing. When you watch boxing, it's almost ceremonial, this monarch-like weird vestige of people dothing their caps. We must remember that today is a grand entry for the 45th anniversary. And you're like, what the fuck? Whereas it's just at the UFC, it's rock music. And the guys in the middle of the octagon, they start hitting each other.
Starting point is 01:33:32 And it kind of feels a little bit like that, that when you have, have, why do we, why do we always have the same agenda for each of these meetings? Why can't it just be what is the problem, given that the rate limit is constrained by the slowest moving heart or person or department or whatever it might be? And if you continue to open those up, the total capacity of the pipeline increases. Yeah. I think most leaders are by default delegating the pace of the entire organization to someone or something. but they don't exactly know who. Well, also, by doing that, by it not being them,
Starting point is 01:34:11 even if they're not purposefully delegating it or whatever, they're off the hook. Yeah. I don't need to be moving that fast. I don't, you know, and it's a really good point to say, if you've worked super hard for a good while, like that's the point at which you get to kick back and Matthew McConaughey with your feet upon the table.
Starting point is 01:34:29 That's the point. The point of working that hard was to get to escape velocity. Which is perfectly fine, depending on what you're optimizing for. Again, this is not a blueprint that, like, everybody should follow. It is a, like, explanation of how one person who is unique and special happens to operate and take whatever works for you and leave the rest. Fuck yeah.
Starting point is 01:34:49 Eric Jorgensen, ladies and gentlemen, why should people go to check out everything you've got going? E.jorgensen.com is my personal site. Elon Muskbook.org has everything for this book. You can read it for free or listen to it for free if you want to. If you want to buy it on Amazon, rock on. check out the Naval book and the Naval episode. We did 800 episodes five years ago. Wow. That is a good one. I saw that you just released on Smart Friends, the four-hour conversation on your YouTube. Yeah, we just updated, Naval and I updated the audio book. So I got to like spend a day, deep conversation and kind of be like, all right, which of these ideas hold, which are refined, which of you changed. It was a really cool, like, full circle kind of experience. Unreal. What are you doing next? Can you say? The one I can say is I'm doing a book with David Senra for distilling some of the maxims and the key stories from the founders archive
Starting point is 01:35:40 That will fucking rip Which I think will be is so fun to work on I think will be amazing The other one I don't have like a thumbs up yet So I don't want to say that one publicly Well I'm looking forward to getting you in Senra in here and we can have a chat That would be amazing Fuck yeah appreciate you man
Starting point is 01:35:54 Thank you

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