Modern Wisdom - #147 - Danny T - DJ Life, Building A Personal Brand & Mental Health

Episode Date: March 2, 2020

Danny T is a DJ and producer. Expect to learn... How do you go from being a local DJ to touring Europe and selling out arenas? What are the principles behind creating a personal brand that sets you apart in a highly competitive market? What are the best travel hacks if you're flying 7+ times a week? How can we retain party culture whilst protecting people's mental health? And much more... Get Surfshark VPN - https://surfshark.deals/MODERNWISDOM (Enter Promo Code MODERNWISDOM for 83% off & One Extra Month Free) Extra Stuff: Follow Danny on Instagram - https://www.instagram.com/itsdannytdj Check out Danny's Website - http://www.itsdannyt.co.uk/ Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello friends, welcome back to Modern Wisdom. My guest today is Danny T and his manager Casey. Danny is a local lad from the north of England, but over the last few years, he's gone from being a normal club DJ to touring all of Europe. He recently sold out Leeds First Director Reena. And I wanted to find out,

how do you build a personal brand around a very competitive market, lots of other DJs out there, what are the principles that you are using and how can other people apply those to their lives. We talk about online followings and how they are not the be all and end all for success in any highly competitive market. We get into mental health and party culture, how young people are growing up now and what they value. It's a really interesting insight with someone who I really think is at the

forefront of a very positive movement in terms of how DJs are seen from the UK. So yeah, massive thanks to Danny and Casey for coming on. But for now, please welcome the wise and wonderful Danny Tee! Hi Danny, how are you mate? I'm good, I'm good, I'm good. What a pleasure, it's been so long coming to get you on here. I know, we've just been speaking for about 20 minutes before this though. I don't, yeah but that's what you can't get straight into it, there's going to be a bit of four-play, you get what I mean. I agree.

That was the kind of lingus before we get to the... Oh, so good to see you, yeah. It's been a while. It's been a while? But it's are you? It's been a while. But it's not just you. It's not. Have you probably? This is my manager.

Introduce yourself. I'm Casey, Danny's manager. I say friend. He reels me and he keeps me from getting myself in trouble. What's it like being Danny's manager, Casey? He reels me and he keeps me from getting myself in trouble. What's it like being Danny's manager, Casey? Uh... Fun.

Alongside Challenger. What's the challenges you come up against? Mostly Tony and Danny as well, that is. Have you got any wild ideas that you've not let through recently that you can say on camera? You delete a few Instagram stories. Yeah, I mean, the post of you like semi naked before your show was a, that was a bit of a battle between us as to where we're at. That got censored, right? No, it went up.

I won that one. Yeah, I won that one. But this is just sort of a routine back and forth between what's allowed and what's not. I understand. But it's all part of the fun craziness that is Danny's personal brand. I get it. So Danny, you're a DJ, I guess, you play music, right? I do impress play on the deck. Once, just press it and stand there and leave it, leave it to your hands a little bit. But you've had, like, last few years, you know,

for the people that don't know about Danny's kind of surge through popularity, especially recently, that you just sold out Leeds First Director, Reiner. So the people that don't know about Danny's kind of surge through popularity, especially recently, that you just sold out leads first directorina. Yeah, yeah. Flostanding sold out. How many so many people's are? Five and a half thousand. Five and a half thousand people.

And you're just, I mean, you're a very good DJ, but you're just some fella. You know what I mean? I think that's one thing that makes it more popular is the fact that I am just... Could be everyone's pal. Like, it's not like, oh my god, I've got to go see the superstar. It's like, I know what his dogs are called, which is part of the kind of how the following's come, because people just wanted to be part of like the life that I was living at the time, which has got more sensible over the years, but the parties have got bigger and bigger,

aren't they? So, you know, you're probably a pretty good role model for the local club DJ that is now taking it to the absolute nth degree, right? Yeah, if I really want to push themselves and go further, yeah, a lot say they want to, a lot don't really want to put in the work, they think it was easy, they think what they've seen is the root rather than what I've actually done that they want to have ever seen, they just think that like they can, oh, we can do that now. I mean, we can go there now. I'm not saying we shouldn't try,

but it needs to try hard. No, no, I get it. I'd love to see more people doing it. There's a massive gap for where I was two or three years ago. And just to sort of build on that, I think, what people are sort of seeing the past maybe year or so, is the combination of what I've worked with you four years now, but even prior to me coming on board, that was, you know, there's things that you did beforehand, which has sort of come into a head now and that's, it's the combination of all of those

years of work. Yeah. I think the quote that I love that kind of relates to what you were talking about there is people grind away and grind away and grind away and it takes them 10 years to become an overnight success. Yeah, yeah. That's 100% true but at the same time I get so many messages like, I want the easiest way or what's the quickest way. What did you just get a message, a question for the podcasters we started? Like, hey man, what do I need to start DJing? You're like, well, some DJ decks. But there's part of me that thinks,

that's how you can Floyd Mayweather, like, what rap should I buy? Like, you have someone to do it. Move themselves through this route, right? Like, ask them the questions that matter. So I, ladies and gentlemen, and pledgling DJs, I am going to, I've strapped them down to a couch and I'm going to ask all the questions that everybody wants to know.

So the first question I want to know, right? I'm a young DJ, maybe I've got a couple of nights a week, local gigs, maybe support a lot, a couple of warm-ups, maybe just about getting my first, you know, main slot at an OK student night in a typical town in the UK. How do I get myself from there to getting booked in venues abroad to having a genuine following on social media that care about me to being able to release mixes that people listen to like, what do I do? Why do I start? One thing people get really, really mixed up is social media and real world. Social media followings can look massive and not be big in the real world,

whereas some people can have quite small social media followings but bit or in the world, as known as, like if you look at Craig David's got a massive social media presence now. But when he first came back, he had like 60,000 Instagram followers and was selling out a weekly poll party with 5,000 people in Ibiza, like that figure on Instagram is something that people focus far too much on instead of real live people. Like you imagine that they're desperately trying

to get more and more online followers to try and share their music online. Tu. The value of that compared to, it might be different now, but when I first started handing someone a CD that they would listen to and stay in their car for five years, even longer, there was a guy stopped me in the middle of the street in Bristol that still had my CD in his car from 2014. That's so much more valuable, like investing in yourself is so much more valuable than focusing on a figure of Instagram followers because I know people with a third of a million followers that are skinned. Man, so perfect example of that. I was talking about the secret today and the secret is this

book film where people think it's see it, achieve it. But it removes the hard work from it. It's like, get off your ass and actually do the thing you need to do. And I think a lot of the time people use that quantifiable metric of popularity, which is how many followers do I have or whatever, how many replies did I get? Bro, if you don't add 300 tickets when you get booked by a promoter, like myself, it doesn't matter, I do not give a flying fuck about how many followers you've got on Instagram. I want to know if I book you for X many hundred or thousand pounds. How many more people coming through the door If that figure ends up being around about like either zero or positive as a new make me more money than you cost me

I will continue to book you because it's the freest money I'm ever ever ever going to make and just a sort of build on that I think it's if you like Since your social media following is a it's a number on a screen But particularly for DJs like first and foremost you are an entertainer your social media following is a number on a screen, but particularly for DJs, like first and foremost, you are an entertainer. Your sole purpose as to why you exist is to entertain people. So therefore, rather than questioning,

you know, if you're gonna start up in time, like build your brand or accumulate followers, look at how can I entertain people? How can I, you know, start getting people to wanna come and see me, focus on the things that matter rather than building up the metric that's okay so not focus first and focus on the way you stick around. What's that? Why is that for a DJ? Tell me what's the steps? Do different things in a club if you get

opportunities take them and make sure people notice that something has changed, something's different, something's different about that platform. If they're watching a resident DJ and it's, it's a resident DJ's job to keep it like this on like rather than smashing it for five hours because the crowd just wouldn't be able to hold it, but if you get an opportunity to step on, even if it's the last hour, if you make that last hour increasing just anything, just like the intensity, the music, everything about the room just increases. People will want to know, why is that different? And the more they're asking, why is that different in the sea, somebody, they see the logo up on the screen, they'll be like, ah, the last hour at Sun Circle, but so good last night, Sun Circle that we're playing. They can tell one person, that one person takes five

of their friends to go, they go away till 10 people, straight away that's 50 people that know that you're different to what they're used to, you're more exciting, so they want to go and see you more. Why are you more exciting? I think you are, but I want you to define why you think you're more exciting. I don't even know. I just... Is it the turntableism? Is it the mixing in of trance? It's a bit of like the speed that I actually mix up. The fact whether I do it live or not the crowd dot care, the crowd care about what comes out the speakers, but the speed and the flow of which I mix are means that there's never a low, that's just my style, there's never a point in my set where the crowd actually get time to breathe.

Sorry to interject there, have you ever been a rezzy in clubs like proper resident? Yeah, yeah. How did you make that work? Because you've just identified. And you know, for some of the people that are listening that maybe don't understand music that much, but have been out clubbing, anyone will know when they've gone in and AdiJ's just smashing the tits off it.

Like, house tunes are getting played and you think this feels a bit fast. And you're like, yes, it feels a bit fast. It's a 136 BPM. Yeah, yeah, yeah. It's got to build to that. And you've got to do that. How do you do that before we get back to why you're different? Like, it feels a bit faster to 136 BPM. Yeah, yeah, yeah. It's got to build to that. And you've got to do that. How do you do that before we get back to why you're different?

Like, how do you make Danny T. A resident DJ in a club that plays a four hour set? Just networking. I was party and I was just going out all the time. What was the music like? I started off with house music. But my first proper residency was an R and B night, because I just wanted to play music. I just really wanted to play music and it got to about two hours before the night was about to open, which I even had a cut of the night.

Three or like me and two friends got off of the Friday night at a clubbing leads brand new, just opening. And an hour before I was like, oh oh wait I didn't got any music so I'm there like on iTunes like buying usher albums and now look back it was the complete wrong music for the night that it was but that was a stepping stone that was an opportunity that I got that I grasped and tried my hardest with and that's that's what you got to, just take every opportunity. And there isn't a rule book, there isn't a rule book either, like what works for me might not work for somebody else. So we've touched on different because of the speed of mixing it and how,

what else, what else makes your sets different, why are people sitting up and listening to you? You're seeing about three hours. Yeah, for people, again, when recording, I've managed to get down, you're not only here and get a podcast out of him But I've then strapped into a set of decks to get him to play it quids in you cast a letter on tonight But you know, I mean like what what else is it is it is it Mike work is it? Mike works got a lot to do with it It has got a lot of you can add so much personality with Mike work you can be

You can almost make the crowd want a challenge and better each other, which is like, right, I'm going to go crazy in that person. Without actually saying, can you go a bit crazy than them please? Not each other's heads off, yeah. Without going too far. You can really, you can control the crowd, you can literally like, you can have the crowd in the palm of your hands like you could literally like, I don't know it's hard, it's hard to describe because I just do it. I don't think about it now, it's it's come from it's never been like right let me sit back and think how can I do this? It's always been a slow progression of building up on yet that works better so I'll use that

that works better so I'll do that and it's it's been a slow progression. So to me, it's not like a I don't think about it. It just happens now. So thinking back is actually quite hard to think how could I do? I'm asking you to unlearn everything. Yeah, it's not what you do, right? Which is bricky old on again. It is going to be a challenge. Yeah, I want to ask and I want to ask both of you guys separately this same question right. Last long years playing gigs, doing all this sort of stuff and then hometown leads. You sell out leads first director Reena, five and a

bit thousand people like what the first off Casey what wants it feel like watching your mate and client whatever you want to call it walk out in front of five and a bit thousand people. It's weird we had a conversation at the start of the year and it was very much like okay obviously off the back of Lisa Reiner like where do we go from here sort of like what's the next one? I because I did the O2 Academy the year before. Yes. And church six months before that. So it was like O2 Academy is the biggest venue in these.

Where do we go next? Like, nah, I got to do it. As a video of me on my Snapchat, after I got my hair cut, heading to the O2 going, one day, one day going past Lees Arena, I was was like actually said this. I actually went 65 days. I literally went one day, one day, one day I'll play here. No, no, I'm joking, but it's always nice to dream. And that was just over here before. Okay, so he's walking out. What's it like? I think at that time it was, it was just an idea, but I think anything that we sort of set our

store out to do, it was actually happened that way and that's not through like you can sit here and say what's law and attraction or it's this, that and the other but yeah I think it's just there's a very sort of clear vision about how far we want to take this where it's not completely mapped out of how we're going to do it but I think Danny's willingness to try stuff and my sort of relentlessness in making it happen that's kind of where it's been a real success and that he has very, very crazy ideas. I can kind of tone him down or refine them or shape them into something that's going to elevate what we've already done. And yeah, it's just it's nice to see like Danny doing something he loves.

And obviously there's other benefits that come from that But yeah, I think to put someone in an environment where they get to do something that they love every single day You know earn a living off of it like that's that's actually been the biggest reward of it That's awesome Danny walking out on stage found a bit of a thousand people It was just like There's no way to describe it. Right, you imagine you're in Newcastle City Center or Lead City Center walking down and one person screams as loud as they can. You hear that person over 2,000,000 people around you. Imagine that times 5,,000 at the same time for you. As you stepped out and I'm like, oh my god, how's this even real? How's even afterwards for four or five days afterwards?

I was still like, I'd watched the wall at the video of me walking out and I was like, how have I even done that? How is that even achievable or a possibility? Or like, you did just seem like just, just not even real, not even real at all. That's cool man. But like, do you, do you're actualising, you're getting to what it is that you're doing?

But my point was I like nervous. I won't, I won't nervous at all. I had loads of people mess you up. I was like, oh, I'm getting so nervous. And I was like, take my phone, I can't see people telling me I should be nervous. Because I'm not, if I don't want to do this, I wouldn't have tried to do it like, I've sat there and gone, I want to do this. Why would I be nervous? Because I've chosen to do it. I've not done it to impress all the people, I've done it. Because it felt good and

it was the next progression for me and myself, you might hurry up. I spoke to Cousie, I spoke to Christoph about this and he says that even now he'll play for him a small size gig which might be enough, two thousand to five thousand people, like the smallest gigs he plays, he still shits himself. Every time, this is a guy who's supported Eric Pritz on New Year's Eve, Eve Eve, Eve Eve and New Year's Eve, like for the last few years, played at the biggest venue, he's played the creamfield, he's played everything. First, the first issue lineup release for creamfields this year, and ultra, has him on the top banner, and he's like drinking desperately trying to calm his nerves. That doing his ex-miss is doing breathing exercises

before he goes out. Do you know what, though? This is the difference. He's come in from being sat at a computer, making music, progressing, making better music, loving music, making music he loves, to then having to be a DJ. I've come from being a big personality,

party animal, DJ, then I've learnt to make music, so the the the balls inside of it, the me being on stage, there's no problems, I've been on stage thousands of times before. Yeah, I think it's not like I'm chuckting at the deep end, it's like, I've gone through that. To me, someone chucking me in a studio with four people surrounding me, that's where I'm like, if you and Eric Pritz were sat next to me. Yeah, I'll be like, oh my God, oh my God, oh my God,

where is he's the exact opposite? I think so. To push back on that a bit, Christophe's played a lot of gigs. Yeah, back in the day, he'll have played thousands, but this is something that I know that we wanted to get onto, which is to do with mental health and other things. And I've had this in my mind for ages. It's unbelievable that there are people out there who have a particular talent in one area, like an eccentrically brilliant talent in one area of their life, but they

don't have the personality makeup makeup which allows them to maximize it And obviously the perfect example of this is Avici You know, you have this guy who is capable of making the music Capable of playing the shows, he does the branding, he does everything But he doesn't have the personality which allows him to deal with the lifestyle He didn't want to do the shows though. He was pulling his shows. He didn't want to be doing the shows.

That was it. He couldn't handle that much attention, or be it like the social media side of it as well would have been massive. But like, it is crazy. You could be in a room with a thousand people. If one person says you shit, that hurts. 999 people could think you're amazing and that feels great, but that one person that could literally just, or even tweet afterwards, that's like a second kind of, it's a second wave of insults now, someone

don't have to just say it to your face. They could tweet you afterwards. That's why a few people probably will say it to your face now. Yeah, yeah, yeah, yeah. Like the mic Tyson, the mic Tyson. Do you see the mic Tyson thing that's blowing up today? No. So, what is it? Social media has allowed people to be brave enough to say things, say horrible things.

Without getting punched in the face. Yeah, without getting punched in the face. Without getting punched in the face. And that's so true. I've had people that have slugged me off online, walk up to me face to face and shake my hand, and then I've realized afterwards that they'd been slugging me off online. I was like, how do you have the balls to do that online,

but then in real life, you're like, just scared. It's like the smallest guy in real life. What have you been doing then? Obviously, people that don't know, can you tell us first off about what happens every summer with regards to your lifestyle, and then can you tell me about how you've coped with that or what your coping mechanisms are and whether there were any periods where you were kind of not doing the self-care and maybe there were. Yeah, yeah. So I'll go back a bit further first

because if there's any like resident DJs that really want to get themselves out there, go in the broads, one of the best things that you'll do. Go do a season abroad, go do five seasons abroad, go. Just go and enjoy yourself. That's like a tip. Yeah. Yeah. Just go, just go and enjoy yourself. Just like, yeah. Yeah. Just go, just go and do it. That I started to build a following in Malia by using what we've discussed before. That's where it all kind of started, before the online substarted, it started in real life.

Like I was a resident, Casey came out, this is before I started being my manager. He came out as a friend to Mallee for four days and were like why are you still a resident DJ and I was like he's here so I love it, I get to play at these massive clubs on the weekend, it's brilliant, he was like there's 25 guys over there with Danny T T shirts on that you don't even sell, they've had them made themselves and there's four guys over there, just got your name tattooed on them like why are you still a resident, you could definitely get booked as an artist and that's four guys over there just got you name tattooed on them like why he's still a

resident you could definitely get booked as an artist and that's how it all started that is literally how that is literally how that side of things all that. Why does a broad make a difference? Why does this season make everything's more heightened about everyone's more excited everyone's got to they hold on to those memories they see someone seven nights in a row on holiday they associate that with having a great time being drunk meeting new people and if you've made their night seven nights in a row they'll love you forever there's people coming tonight that saw me in Malia in 2012, 13, 14, like they'll remember you forever they're literally like people people are trying to book me for like

can you okay can you play my wedding I'm'm marrying a girl. I'm meeting Mallie here in 2014 people remember like I would love Absolutely love to see a Danny T wedding, sir. I did I did run into Dominican with my friends my friends I went I went over to the world. He's a first track liking Wobbly like Liking, big wobbly lanking, lanking bootleg. Geez. Okay, so go broad and then tell me, like what's the week, give me a week, Monday or Sunday,

what's a week like? Right, so that was when I used to actually go and just live over there for like 100 days or whatever. Now, the last two years of being, I've had like three or four weeklies in results. So it'd be Friday and I in the UK at a gig somewhere. Anywhere in the UK sat a day, same again a gig in the UK, straight to the airport, Sunday, flight to wherever results, Sunday, playing that result, then the Monday, two flights to

get from one Greek resort to another Greek resort. Last summer I managed to get two days in Zantai where I was just working the Monday and then Tuesday I actually just got to chill and then two flights to Napa on the Wednesday. Fly back Thursday, have a day with my Mrs on Thursday and then straight back to UK Friday times 15 weeks. So it's only like 80 until September Yeah June until September I did like 87 flights I think it was last summer and I was petrified

a flight like I was like I don't like I hate the word anxious and anxiety but as I was like sweaty palms oh my god we're gonna die if we turn right. Like I was the worst flyer. What? Devils laughing at the camera. What are you like after 87 flights then? I've conquered my own fear through breathing exercises. The Closies done the same thing. Chris has done the same thing.

Not through breathing exercises, but just through exposure therapy. It's like, if your dream is to DJ around the world and The thing that you have to overcome to do that is flying. It's that you have something which allows you to transcend your fear It prints work fly Prince not he so he does all this outside on very well. I mean, how do you think he gets back home? It doesn't swim I thought he had to get trains both. No, no, no, no, so he does fly.

But it's very limited and Cossi said this, Yeah. So he doesn't fly across America, doing in America to it. Imagine if you're doing East Coast to West Coast. Like, he's on a bus with Cossi. Yeah. And like, Chris does just sat there like, I could have fucking been there in three hours.

Yeah, yeah. I was just going to play. I was just going to fly. Okay, so we've spoken about the flying, but you know, that's a, you sleep being messed up, you die, you train, you're nutrition, how are you, what's your headspace like? Have you had periods where that's really damaged you, or did your periods where your headspace went wayward in? I've been more physically exhausted, mentally exhausted than actually like felt low, like a lot of DJs, a lot of DJs will play a massive a massive gig, playing front of loads of people, whether it's an artist or a resident, leave and then the

feel horrendous, the feel really low, upset, the don't like what's going on, the like, the feel as if they've let everybody down, it's like, and I get where that would come from, but I love that time afterwards, like after after the reenershow, and the five and a half thousand people left. I went and had a wander in a smile, just wandered around the arena like, as if all these people came and stood here. That to me, I loved that. I like a bit of like private time, whereas for a lot of DJs, especially when alcohol and amongst other things are involved, it's like, oh my god, this is amazing, the nice building. It's a big draw for my friends. That's that's precisely what Christophe brought up on our podcast.

For him, especially because of how ruthless his tour is, he'll go three or four days without being in a bed sometimes because of the length of the flights, the change of the time zones, the number of flights and transfers and stuff. And he said, I wonder whether or not Casey is this part of the time zones, the number of flights and transfers and stuff. And he said, I wonder whether or not Casey is this part of the saving grace for this and the fact that you've constructed a team that is around you because Cossi doesn't have a tour manager. So he plays this game, he'll smash the smash the arse off, supporting the fair play or Alan Bayer or whatever it might be and then come back to a hotel room on your own surrounded by a bit of room service. That's David.

That's David. Casey doesn't talk with me. Casey's like, Casey leaves his life how I live my life. When I'm not DJing, I'm in bed by 10 o'clock. Yeah, but I think, like, sort of going on in sort of further to what you said, like, the fact that you kind of had your heyday and party day when you was a resident in my videos. You've kind of lived those experience now because you also motivated musically and with your career, etc. There is for some

DJs that drive an urgency to have that escapism, you know, like drinking off of their sets to avoid that sober come down if you like, or this is the reality that I'm facing, I've just gone from being on stage and having this massive eye, and then, you know, sort of the realization that comes after that, whereas some people were trying to escape it with alcohol, etc. I think for you, because you can kind of embrace it, and you actually like it, and you want to be motivated the next day for work but that's where you get the... For me the lowest of the law feeling would be telling myself I'm getting up at 11 o'clock and waking up at 7 p.m. and thinking, oh I will just let myself down here. That's much worse for me like but if I'm on stage for 60 minutes as much as I'm on stage for 60 minutes, as much as I'm thoroughly enjoying myself, it's still a job. I've got a job to do, I've got a job to just to smash it out the park for those 60 minutes. The time afterwards is reflection on how good the job was or how good the,

I don't want to call it a job because when I first started I wanted to do it for free. It's just, it just so happens to pay now. But the performance, I like to think about it afterwards and be like, yeah, that was sick. That was. Do you listen to your set back ever to? No, no, I can just remember. We've obviously, we have video content for every gig. I know which kind of drops have been the biggest

though, Iron I always, I'll be like, yeah, that one was good. Make sure we've got a video of that. There is a period of your post work reflection that allows you to iterate on improving that though, right? So I was literally today a podcast gone out with James from podcast.co where I talked about mine and Rogan says that he never ever listens to his podcast's back which is interesting because he always listens to his stand-up routines back and I think it's because the first off he's going to be so busy that after having spent three hours recording with someone then spending another three hours listening to it back is a little bit

much. You get tired of your own voice? Yeah. But I think the other thing is that he he finds podcasting to be so well within his domain of competence that he doesn't need to, but for me at the moment as someone who's still trying to improve and iterate on that, I think that reflection period is really, really important, but you touch on some of real importance, I think a lot of DJs don't consider their job a job. Yeah. And I'm telling you telling you, I am the guy, I'm a fantastic example of who you need to impress. I got four nights away, a new castle, either multiple rooms of those, there's probably a hundred grand of wages going out to DJs between all the different rooms, all the different bits. I want a person who's going to turn up on time. I want someone who's

going to put some social media up during the day. Without me asking. Yeah, yeah. Without me having a fucking go. I think I made, would you mind fucking this? This is our book. You don't want this.

I think that's kind of, initially, that he's sort of a pure to DJ and was very much just an amplified party lifestyle. And the fact that he was, but I would still never, I would still never, I would still never delay or sack it off or not do the best job I could. I would never drink myself into a blivine and do it really. Well, I would, but I'd still be able to perform. I'd still be able to do,

I'd still be able to do the set. But I think that sort of that you call it DJ etiquette, that sort of those lower level basics of professionalism, it seemed to be absent for quite a few DJs. There was something I sort of observed and I think even you in the early days because you had that and that was just because you wanted to be everyone's friend and you were that large and life personality, I think particularly DJs don't realize how far that goes, you know, yes, you need to be a technically good DJ and obviously be able to read a crowd and all of those sort of fundamentals. But if you're not a nice person or you're late or you're not posting on social media,

you're not supporting an event, people aren't going to want to book you. I mean, the DJ skills are what get you through the door. There's this blog post that someone sent to me the other day that talks about why nice guys think that girls should like them. It's like hang on a second, you think that because you're kind to your mum and you're always on time and you always put kiss at the end of the day, that girls should like you. They're like fuck you, you do not know what girls like. There is a man out there who can do all of that and he plays the guitar. And you're like that's it, that's the fucking guy that plays the guitar. the guitar. And you're like, that's the fucking guy, the play to guitar. So you've... Going back to just being that happy friendly jolly guy, I was on the phone to somebody,

but I was sky-want working in our bedroom last night. I know it wasn't because I've had to put someone on for a few minutes. So I don't even know if I've put it on my story, I don't know if you've seen it. So I was on the phone to someone from Sky and you were cracking a few jokes like you thought you were a, you were like a, a, a funny guy. And you walk quite entertaining to fit. It was like, it was a bit of breath of fresh air that somebody that was sorting you, like fixing your sky was actually like putting a bit of personality into the call. And it was like, oh, so, so, what were you trying to watch when

it's not working by my plan? And then we got talking and I was like, oh, where are you from in the Northeast? Could tell you it was from the Northeast? It was like, oh, Newcastle was like, playing there tomorrow. He's like, where are? I was like, digitally, he was like, we love digital. Oh, my God. Because I tell you what, I do you a deal. If you sort me out, if I fix your sky tonight, you put me and my friends on in VIP digital tomorrow night. That was it. That was an easy deal for you, mate. You know my daughter.

You know what I'm saying? And Rebecca, my Mrs. Rebecca said, as soon as she heard that she went, my god, you'll make friends with anyone. And I was like, that falls back into this. It's just like, Dementa. Why would you conduct?

Why would you not? I totally respect people that don't want to make loads of friends, but just, I don't know, I just attract friends. I just like, I think the point that you've made there is you are at a competitive advantage if you can. Yes. Yeah, right, because it's just...

Especially in this industry. It's people, man. You know, like, and we touched on it before, like, you have to be able to deliver the product. I'll happily sack a nice DJ who's shitted DJ. But I'll pick over two DJs that are the same. I'll pick the one that's pushing the social media. I'll pick the one that does everything else. But, as we've said at the very beginning, a lot of DJs look at all of the ancillary shit, all

the stuff around the outside, but it's like, are you releasing a monthly mix? Probably a pretty good play. If I was a DJ, first thing I would do would be to have like build up a mix following, keep sharpens my skills, keep me relevant with people. Andy searching for new music. All the time. Because you got to just put the same stuff on every mix. You've got to constantly be hunting for new stuff. The foundation of kind of what I put into play with Danny

in the very beginning was, your personality is great. And you know, musically people know who you are and they will watch you on Fridays and Saturdays, potentially Sundays while they hangover and scrolling through their phone. But that midweek between Monday and Thursday, what are you doing to grab people's attention? Like, are you engaging with those people? Are you putting out a mix? Like, as a DJ, you're meant to be their resource of information for music, like how you keep in them engaged, how are you letting them know about music.

So a monthly mix was a great foundation for us. And then then yeah. Or some weeks I'll put in three mixes up. Three mixes a week out when my sound cloud was at its height. Sound clouds dropped off, everyone's kind of gone towards Spotify, playlists now, rather than actual DJ mixes. You can still get good players on DJ mixes.

People still do want them and still like for them, but they weren't. Soundcloud was just like the one. And as I could see everything progressing, I was like, wait, I can put out two mixes this week, going up, another one out tomorrow, and I was like, because I was just sat at home, just hunting for music, like even when I was in M Mali I'd wake up and the lads had like like go past on their on their heads past a restaurant and beat the horn laughing and joking because I was staring at my laptop and they were going to sunbathe for four hours and I'd be sat there. But did it feel like work? No

no, because I was enjoying it and sunbathing's boring. There's another thing that keeps on coming back in a lot of conversations I'm having. Your competitive advantage in life is doing what for you feels like fun but for everyone else feels like work. Yeah, yeah. That is the easiest way to find, and for me, it's this. You know, like I've got work tonight till three in the morning, which is even later than you, depending on whether or not you're drinking.

And we've got to go back to Leeds. So, you know, I've got that tonight, but I hassle you to come and do this podcast, because I'd have felt remissed like, ah, I want to know what it's like to walk out on stage in front of a fire. So for me, I am a competitive advantage for other people for whom this would be your lovely, but this would be fucking torture, right? I'm enjoying it, and so is everyone that's listening, but some people wouldn't want that this conversation. Yeah, yeah, yeah. Even some of the audience. But that's just you taking, not taking advantage,

but that's you like, yeah, taking advantage of an opportunity that could arise for both of us. It's just you, it's the one, it's you've got to go. I would do this, I would do this, even if there was no opportunity coming off the back of it. I would do this and not put it out. It's the front of you doing what you love. I think literally, a big part of my job is, I said this to you at the start of the year,

that feeling, that sensation that you got walking on stage at the first director, Reno, my job through and through is to facilitate as many of those moments as possible this year. And beyond the fact that you get to do what you love, if I can make that happen time and time and time again, that's wholeheartedly why exist? That is my job role in its entirety. The same for you, the fact that you're able to do what you love. Like, why wouldn't you do that over and over and over again? And the thing as well is on top of that,

your, this brilliant example I got from James Cleager wrote to my cabbets, and he was talking about Steffi Graf. Remember Steffi Graf, the tennis player? No, no, I'm only 90. Yeah, I don't know. Steffi Graf was tough. Did you get a start? No, that was... Did you get a shot?

She's still alive. No, not dead, just shot. I don't know. Why would... That's a weird thing to happen. If anyone knows whether or not Steffi Graff's being shot, please leave it in the comments below. I thought like, no, no, it was the other one that got stabbed on court. Tennis player.

Is this in, have you imagined this, Danny? No, what is she called? Monica Sellers? Got stabbed on court. But they were like, you know, if Monica Sellers has been stabbed on court, please. So she's about 12 years old, she's in the German youth tennis set up. They do an assessment to broad spectrums.

One of them is capability athletically and the other one is mindset. And it turns out that Steffi Graf was the highest rated in terms of her technical ability. She was also the highest rated in terms of love for the sport. So it's like, hang on a second, let's say that you have all the talent that Steffi Grafters, she'll still outwork you

and it won't even feel like work. Yeah, yeah. You know what I mean, that is a formidable person to come up against. Do you know what? It's, aside from managing Daniel also like consulting other people and the one thing that's been consistent throughout it is if you're an entrepreneur, a creative or someone where you're

putting something out there to some people, you have to have your why and if you don't love what you do, like you'll end up giving up and I think the fact is like it hasn't always been easy for you but the fact that you just want to DJ and you absolutely love it through and through, that's what gives you the consistency to continue going. Even when it hasn't been ideal, hasn't been as smooth as people may perceive it. I just think if you want to be successful, having your why in terms of really, really loving what you do, that's what we're able to do. I've said I don't know, if I stopped to enjoy this, I'd stop.

Yeah. I would just carry on doing it, just because it pays the bills, I'll go get a job like it's, I won't do it making me miserable because it's made me so happy over the years. Why would I want that to go down, like stay on a high, like stay, leave just a leak, just park it, park that. I don't enjoy it anymore do a retirement gig make loads of money and then and then do and then go whatever next and I'll see

whatever come whatever comes next so whatever well there's that Nietzsche quote which is a man with a strong enough why he can bear anyhow you're like there you go but I'm happy to go through fucking fire and brimstone if kind of the challenge is worth it. So, you know, you'll there've been nights where you've been Basically no sleep getting on a plane fucking strapping your eye mask. I've seen photos of you look like You look like a telly to be just on the face That's some tech that's some techers That's why I'm techers, so I going to break the fourth wall a little bit. To the people that are listening, Danny's been teasing me with his travel hacks all of

me. I need to go, I've got the best life hacks in the world. I can't even share with you because if they start doing it, they'll cut it onto it. We won't be able to ruin it for the rest of the week. There's a few I'll tell you afterwards. No, and I want you to be able to give us some that you're prepared to make. Right. Sleeping on planes. Bear in your mind, I used to be so

anxious on a flight that I just had to cling onto the seat in front and couldn't, couldn't let go until we'd stopped for average of four hours, seven eight flights a week. You can imagine how painful that was to start with. Now the whole summer, last summer, 87 flights, I was awake for no more than 15 minutes on each flight. What do you do? What's your process? Good headphones that go over the ear.

What do you use? I've just got beats, like soft, soft gray beats that go over the top. So make sure the soft, because if they in-ear ear ear you could wake up, because it's hurting the inside ear ear, ear pods don't work. I love my ear pods, but they don't work for this. So over the top of the ear, I used to use the headspace free trial, just loop the 10 meditation, 10 minute meditation. You know they've got the sleep noise, which is like white noise but for sleep. You heard that? And it's like different levels of pums and...

I have that to go sleep. It's a dream or a sleep aid. Okay, similar stuff. Okay, so you've got... So I'm the And-and-and-I mask. An eye mask that doesn't touch the lid's ear eyes. Otherwise, you know where you've got it from. It's an Amazon one, but it's like a round pad.

Ah, yeah, okay. It goes around. If it touches your eyelids, you wake up with real dry eyes, and your eyes all stuck together. Okay. If it doesn't touch your eyelids, you literally wake up and you, I shouldn't have done that.

That's good. You literally wake up and you're like, fresh and ready to go. So they're like for people that are just missing, they can like furry goggles, aren't they? But with something on the front of your goggles as well. Yeah, they look like a world war, world war one pilot goggles. Yeah

And I've got a like a It's like a it's not a breathing mask. It don't help you breathe where it just stops Like planes are literally the most unhealthy air in the world. It's just oh, so you've got I have one of those that clips around and just, no, you've got your mask. Just stand up, I have everything. I'm not sure. But you can you remember the brand at all?

No, no, no, I can't. I'll try and get you to send it to me. If I can find it, it'll be in the show, no, it's probably. Yeah, yeah, yeah. So you've got one about cushion for the neck. Yeah, you've got a one of a, I've got the same one on it. The same one I've had for like three years now and it's It needs a wash it needs a good one good watch now

But I've never found one that's better. You've got to make sure when it's clipped together You can't touch like you're on your shoulders because otherwise you end up like I Will I woke up before without gonna be like oh my god? How am I gonna how am I gonna DJ like pushing my head? Yeah, I will go before without one of me like, oh my God. How am I gonna, how am I gonna DJ? I'm like pushing my head. Yeah. And like, oh my, like, what have I done to myself?

Get your ear glue to your shoulder. Yeah. Okay, so we got that. What about sort of posture? What about seat choice? Do you try to? Do you try to use an iron for a window, in for the front?

That's a hack within itself. That's a hack in a separate conversation, which I'll speak to after. It was secret info. But if you book a seat towards the front of the plane, it isn't as turbulent as the back. That's interesting. You don't get shaken as much.

If you think about it, the wings are there. This, the wings are there, left and right. Your first point is the first bit. It's the wings that are going up and down, not the front of the plane. So as the wings are going up and right, your first point is the first bit. It's the wings that are going up and down, not the front of the plane. So as the wings are going up and down, the backs moving more than the front. That's interesting.

So you always get worse to the balance of the back of the plane. I might have just made that up, but in my head it works. And I always have some, I know I think that's true. I have like, but I'm, I'm researched already. If you make it up, someone will call it up. I've like, but I'm I haven't researched already that if you make it up someone'll call it up But I've I've been on loads of flights at the front that've been fine loads of flights at the back and the back flights are always a lot like they feel a lot bumpier even like when there's no turbulence Like you know in the door of the seatbelt sign on even you're allowed're allowed to walk around the back of the plane definitely bounces more. What's the most efficient way to get through an airport?

Wrong. It is worth paying £2.50 in advance for fast track security. Okay, straight through it. If you book it well in advance it's £2.50. Is that with anyone that's like easy jet or... No, no, you book it directly through the airport. Right, okay. I've been on flights before that if I didn't have that, I'm 100% miss my flights. Well, I suppose the problem is, it's all well and good. I can turn up to pretty much any flight departing from Newcastle

because from here it is 10 minutes to the airport. I can leave here an hour and 15 before I need to depart even with whole luggage and be on the plane fine unless there's a keyword security. Yeah. And if there's a keyword security you done fucked. Like, if you if there's a keyword security all you do is run to the front and go I'm about to be smith like and I'll let you go straight through. Okay, there's a queue at security, all you do is run to the front and go, I'm about to be smith like, I'm not letting you go straight through. Okay. There's a hack. There's a, there's a good hack. What about other stuff? What about you taking water on board? Are you making sure if you got like the way?

Every airport's now got a tap at the other side. So just take an empty bottle of plastic. What if you do tap at the other side? As soon as you go through security, there's now a drinking tap. Really? In every UK airport. Yeah. That's interesting. I don't know if they've legally had to put it in, but they've, you've noticed everyone I've gone through now, they have one of those there's now a drinking tap. Really? In every UK airport, yeah. That's interesting. I don't know if they've legally had to put it in,

but they've... Everyone I've gone through now, they have one of those little... So you've got like a... Like a hotel chair, or like a good chilly brush. Yeah, just take a bottle. To be fair, I'm like, so in a rush, I'm not even like that. Prepare some times. I'm just like, right, grab it.

Well, what was free on the plane? You want to have it, do you know what I mean? You want the big bottle that you've got with your old times. I've got a good one. It's already been on a life hacks, but WH Smith versus Boots, if you go into WH Smith, they've got butted soaring loaves and it's 50 pens less for the meal deal. And they've actually got, got I think a more premium selection of sandwiches. So, pop boots, that's what I'm saying. Sorry, I'm self-responsive if you want to give me some free toiletries. What else? So, what else have you got from it? You've got to got to got to got to make sure you're liquid in your bag because that could save you 25 minutes there. Don't make any

mistakes. No, well, it depends how many times you travel. If you travel a lot, I know my laptop has to come out. I know my phone charger has to come out. That's always good to have a phone charger to take on the plane. Because if your iPhone's not the latest one, they make sure it don't last four hours. So always have like a phone, a 20-quid for the massive ones, and it charges you phone, six or eight times. Five times, yeah. I could literally take that on the road for four days and it'll just keep charging my phone. I'm going to Athens this weekend for my birthday

and I'm taking an external charger and I don't need to worry about having a plug socket. I've got nothing else that I need to check. My Kindle will last for five weeks because they're monstrous. Yeah, you're right, you've got your external charger, you don't even care about what the power port is. I just bought one from a laptop to take them. A laptop. External charger. Yeah, yeah. No way does that exist. Yeah, it's for the last for the road. I've just bought it. How many laptop chargers? I haven't tried it yet.

What's it say? It must have told you how many laptop charges I am tried it yet what does it say must have told you how many laptop charges do you get out of your charger one I don't know I just went for the biggest one that Dave was Dave obviously knows about carrying camera equipment through and if it's over 100 what you're not allowed to take it through security if they spot a whole luggage so I knew that it won't allow to be more than 95 watts I just just got the 100 watt one, which was the biggest one. It's about this speed. It's not even that heavy. It's got a fan built into it, keep it cool. It's not even that heavy.

It's a couple of pieces of kit that though. Do you run out of battery on your laptop that much? Yeah, on the road, yeah. Not well with my old laptop that I'd lost about 15 minutes. I've got a old laptop that I'd last about 15 minutes. I've got a new laptop that, uh, that I don't like my last one still. And what about for on the road then, let's say that you, that you're driving, you got any cool travel hacks for, for driving around on the road. Like if you got a preference on most, most, um, service stations have got beat rustlers,

or baby milk-free microwaves. So you can actually take decent food on the road. You don't have to just live on meal deals. So you could potentially pre-cook all of your stuff? Yeah, yeah, yeah. Pre-cook some stuff. That's what I do. I've got it.

Oh, I've got it in the bag here. Well, Joe, use my microwave. I'm 50p. Not right. I don't know. Road hacks going on. We'll be all the time. What?

Um, drive it. How to not pay for parking. Drive at night. Drive at night. Man, I mean, anyone that's between the hours of like 7am and 9am and then 3.30pm andpm and 5 30 the roads are just... Oh leads is till 8, easy. Really? Can't move, especially around the arena as well I'm guessing.

Not even the arena, the whole of the city centre is just maddening it. My parents live 10 miles away from me at the opposite side of the leads. It's half an hour in no traffic and hour and 45 minutes of it's busy. I live in London. It's just all. Yeah, yeah, get the train train. If you've ever been to LA. No, if you've seen the traffic in LA. Yeah, it's horrendous. It's beyond anything you've ever seen. Yeah, yeah. And the thing as well as it's there's so many lanes, it's mind blowing that you're on a motorway and you're like, oh, there must be a crash ahead. You're like, no, this is just what traffic is like. Oh, yeah. Knows to tail for miles. It's like Dubai.

It's like at one point in the motorway, and the freeway in Dubai is 11 lanes each way wide. But the thing with Dubai, this is what blew me away, is that is a city which has been designed for millions of people to live there. So you can be doing 70 miles an hour, 90 seconds before you reach your destination in the middle of the city and then you'll peel off on this like real weird

spaghetti junction and then it just deposits you on like the Palm Jumira Beach or whatever and you're like how the fuck do I was on a motorway two seconds ago. Yeah, that's that is good. So or if you take a wrong turn you've got a 17 mile detour to get back to it. You do a little bit of challenging, yeah. You don't wanna fuck up with that. Absolutely. I'm trying. Tight York should be coming out here.

So, we've been to Dubai, and my misses have been to Dubai like four times now. Not the last time we went, the time before that. Bear in your mind, you can get attacked if from the airport to any hotel in Dubai for about 15 quid. It's not actually that expensive. Out regionally cheap out there, it's insane. It's so cheap.

And there's even like the local taxi's are even cheaper than Uber. So we got there and I was like, right, no. We're gonna exploit, it was night time as well. It was pitch black. We decided to get the train, which it was, it was probably about six o'clock or seven o'clock. It had gone dark but it wasn't like the middle of the night. The train was still running, I was like, right, we'll get dropped off at the bottom of the

palm and then just walk up to five which is the hotel we're staying at. So only a hundred yards or something got there and I was like, oh my god, there's four motorways in between here and the bottom of the palm. There's no footpaths, you can't walk anywhere. I was like, oh my God, there's formal two A's in between here and the bottom of the palm. There's no footpaths. You can't walk anywhere. I couldn't believe it. How are we going to flag a taxi down here? You're like, where do you need to go? And there. And I looked and we were literally at the bottom of the palm from the hotel, from the airport, on the train, bottom of the palm, flagandown a taxi and we were at what I thought it was gonna be, two or three hundred yard walk from the train station. It was a seven mile car journey to get there. Exactly, once we got there, because you can't just go straight up, you

have to go around and then don't go too far because you're under upon that motorway and then back on yourself and then up the palm and then you have to go a mile past five to turn back and come back down the parvin to get to it. Like it is, Matt. I mean, anyway, just be fair for a taxi. Cheap, man. Yeah, you're right. So we wanted to touch on some mental health stuff today

as well. Have you guys been having many discussions about this recently? Has there been any... We have a lot of people, I, if anywhere. Just... We want to write a book called... How's being a dude?

No, no, how to survive in a world full of idiots. As an idiot? No, no, no. Right, okay. So how do I survive in a world full of idiots? How long have you got? Me. With the...

Our most common thing that we say to each other is that common sense is the least common thing in the world. Like it's actually so ironic because common sense is not common at all. Give me an example of some uncommon common sense. Oh. How to undo a light bulb? 80% of people don't know how to change a light bulb. They definitely got that stuff from. I can't remember if I've read it somewhere, but is this the same place that you read being at the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the I can't, I mean, they net things are a little bit like non-logical, like the way that you put a bay net light bulb in.

What else? What else is uncommon? I know lots of people that don't know those two types of light bulb. Oh, two types of fixing. Yeah, they didn't know, like, people at a buying houses, like grown adults, 25, 30 year olds that don't know that there's two different types of light bulb. There's people listening now that are going,

fucking two types of light bulb in here. What else? What else? What I'm coming with. Let's do the mental health thing. That's going to be easy. What have you been thinking about recently? What have you been talking about? Well, it's obviously massive and it's probably the biggest buzz word. I don't know if buzz means that it's like a positive thing or not, but it's so it's so talked about in life in general in the media that That mental health is this big problem that I think I've never actually sat there and like Google how do I not have mental health like everybody's got mental health

I've just put some things in place that I think work to make sure I don't have any problems. What like what are they? Like the feeling of nostalgia, it's good to throw back to your childhood. I've got a bicycle I do like loads of bike rides and that to me is not just a bit of fitness, that to me is like I finish the bike ride and that to me is not just a bit of fitness that to me is like I Finish the bike ride and I'm like That was amazing. I felt like a big kid again. It's like the feeling of going Wheeeee when you're a kid going down a hill like that is a feeling of like The best not the not that your life might be bad now

But like the most trouble free, easy, calm, happy times your life is just being a kid when you have no worries. So putting things in place that bring you back to that, I think are just, it's a tiny little thing that you can do to make yourself happier. What are you casey, what you've been thinking about to do with mental health recently? I think gratitude is something that's very, very underestimated in terms of how it can benefit your mental health. I just think it's a good foundation and I don't know anyone who is like happy or like, I seem really how it's like a productive mental health setting that doesn't actively or proactively practice that gratitude. How have you instantiated that? Have you structured that in your life? Six-minute though.

It can show notes below. As your recommendation from your potos. Yes. Yeah, that there's there's other little things but I think you're just like proactively taking measures to to bizarre if you if you don't have a formalized structure like you know do with six minute diary or anything else if you're not innately built to be grateful for things and to be reflective in that way and to focus on the good It is a real change Very very drastic difference between the two and I don't know about you But I've done I think I feel like five or six in now. So I've been doing it like three years and now I Find myself doing things and

Thinking about things in a way that gratitude has taught me to. So I'll do some. It's just entirely how you choose to look at something and you can be presented with something and the difference in mindset between how I choose to look at something, be it from what is this teaching me and I'm looking at it from a position where, say for example, people we go through trauma, it's quite easy to sit there and blame that trauma for how bad it's made you feel. But at the same time, that trauma is also responsible for all the good things that are coming out of it and literally just by being great and not saying that you need to be grateful

for trauma, but being grateful for the experiences and the lessons that you have learnt from that. Nothing has changed in that dynamic, you know, it's just choosing to look at it from an entirely different perspective. To an agree more, man, yeah, that's it. You are very much in control of your response to any situation, and that's, I'm reading Man's Search for Meaning again for the third time at the moment, Victor Frankl's book, this guy, Holocaust survivor, who also created a school of psychology called Logotherapy, and the quote from it is, the final thing

that can never be taken from any man is his ability to respond, however he chooses to any given situation. And that's it, right? You can be in the worst situation in, you know, Auschwitz, but you can still choose how you respond. Someone says something to you. That is a freedom that can't be taken away. Obviously it can be, you can't say, I'm gonna fly away. I'm not a bird.

There are certain things you can't do, but there is always something you can. And I think that switching a victimhood mentality makes a big difference. I think as well, like, even with Danny's social media, you know, I think, as I said before, if you're creative in any sense of the word, you're obviously put in some sort of creation to the word, so it's, you know, people that like it, people that don't like it, how you choose to respond to that.

Ultimately is a major influence on your own mental health. So Danny, having people saying that they don't like his DJ, or they don't like his missing stuff. It's not quite as nice as that. No, it's not an A-way shape or form, but that's the, again, agree. That's the, that's the, that's the, that's the, that's the, that's the, that's the,

the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the,

that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the, that's the just laughing about the fact that people can be so offended by a combination of chords and sounds to think that they have to type that your music is as bad as AIDS or cancer. Like to me that's hilarious. How can you actually, like, how is someone's brain that stupid to make those links like music? I don't like you could just switch it off and be happy about switching it off instead you have to right let me

get my phone and tell everyone how much I don't like it like that's so sad that just it shows how much you're an unhappy person you have to be to do that? Like, I think it's, everyone has these thoughts, right, that sort of burble below the surface, it's, and out with jealousy or envy or genuine just dislike for something that you do. The problem is that social media rewards things that we either agree with or things that outrage us. And that's one of the reasons I think why every conversation now is getting polarised to the extremes. You have people that are grouping into spheres of awareness on both end of the spectrum. And then you have the people that just come out with shock tactics. There's no rationality on social media.

I don't think people were able to have conversations either. It's literally, I agree with you. And I think there's such an eagerness as well for people just to say the first thing that comes to their head or jump on something that they think is up to them. No, I think sometimes people sit there and plan it out for hours how to be the funniest they can be to get the most likes. Not even the funniest, just the nass that what's going to get right, what's going to get the most likes to do. I really think you'd be surprised, man.

I think maybe some people that have that trolling mentality may constantly have, is this an opportunity to troll in the back of their mind? Yeah, yeah, yeah. I don't think that any of the stuff that you see like that, the real vitriol comment, I don't think any of them are considered. I think they're all visceral. I think a lot of times, like that was mean

and they're not even like. They just say it. It's just a thing. And this is, for never in human history have all of the things that we've said been recorded ever. Right now, this conversation should, if it wasn't for technology, just between us three and the two guys behind the camera.

That's what it should be. But now we have technology that allows us to do that. And you have the lack of friction that means that you can say something 24 hours a day that is recorded forever on the internet. And we're seeing this sort of the Caroline Flax situation that's occurred this weekend. The sun had put a particular article up about her and then as soon as they deleted the article down, as soon as they realized they could get some...

And that's I think, particularly with media publications like that, the factiffs, I think, in Dresselvin are very good, quote, about this, where he said, you know, people don't really care over it. It's Denzel Washington. It was like, people don't really care if it's true or not. They just want to be first, like, see it and say it. So I think, particularly for the Sun newspaper, it's what headline is going to sell the most articles.

It doesn't matter if it's true, because they just need people to read it, and they know they can get away with a small apology afterwards. And it's a lot worse now that it used to be. There's so much clickbait out there. People will read the headlines and go, oh my god, it's going to snow sheep tomorrow. Sheep are going to drop from the ground and when it actually says the article will be about some wallpaper of sheep falling from the sky that's actually a picture, but the headlines gripped people and sometimes they don't even read that deep into it, they're just like, because they're so...

And we believe in everything that's on line, like everything that's on line. Didn't someone do a troll of this where they said like this huge big article that got reshared tons and it said 89% of people don't read past the first headline of an article, and then the rest of it was explaining how that was a lie. That was amazing. It's just people that grab a link and re-share it. Yeah. But yeah, you know, it's challenging for me to see the things that I do online. So you're someone who's got exposed to more incoming social media than most normal

people will do. What are some of the strategies you use to deal with that? Is it just ignored? Like KCC, not me. I don't see it, I don't want to see it. Whether it's positive or not, like I'm not putting it out there for people if I read a hundred comments of oh my god it's amazing I love you like although that makes me feel amazing that's not the reason I'm doing it I'm putting it out there because I really enjoy it and I want it to continue this journey that I'm on it's like so for me to not see the positive comments means that I don't see the negative comments that's absolutely for me. I'm the point? I think growing back to what you said in the very, very beginning,

about, you know, I think the real support from Danny's following comes from the people that come to see him in the shows. And the fact that people there appreciate what he does first hand, like that's where you can get your satisfaction. It's not from people, like commenting or anything like that, but the fact that people are willing to spend the hard earned money and see you as a source of entertainment And you know they're they're supporting you at your shows etc. That's a much easier metric for you to gauge how successful you are But I suppose sitting there reading loads of comments of how many like you For sure, I used to reply to like if something was bad or I didn't agree with it

I did do like a few years ago, I would reply like, I remember once and this is what kind of changed it, I won't say where, which club it was but I was playing in a club and someone DMed message me on, they were on Snapchat, I won't even on like Instagram or anything, it was a private message on Snapchat saying, you fat bastard, I've just paid a, as if I've just paid a tent, a tenor to come in here and see you, you're getting stabbed when you leave here. Nice message.

And I replied saying, very soon, his username was his full name. I replied, I said it, I showed it straight to the manager who was studying next to me and he went, right, he's banned from here, I'll find out who he is, Pubwatch, whatever, we'll make sure his name's not getting. So I literally replied saying, congratulations mate, you've just got yourself banned for life. And that was it, that's all I replied saying. The next day, he's screen-shotted that and put it on Twitter, saying, my reply, he didn't put what he'd said. And then his comment was,

all I did was call him a fat bastard, look at the response, 500 likes. He said that he didn't like your set and that you'd got him back. All right, yeah, it was something like, oh yeah, put up the screenshot of that, but he said, all I said was I didn't like his set

or something like that. And my reply was completely knocked to that whatsoever. Did you get your screenshot and then put it in there? You can quote tweet with the screenshot then, so what could I do? And it vanished by then anyway. I go. I was literally like,

bitch. Like, I think it only, I think it got like 300 likes, he's actually a thing, but to me, that was 300 people that hated me and were happy to see my demise. And from that day, I was like, I can't see this stuff. It's gonna stop me from doing something I love because of people that are not benefiting me in any way,

anyway. So if you care about the people that don't love what you do, like that's the wrong energy. You don't need to focus your energy on battling the people that don't love what you do. That's the wrong energy. You don't need to focus your energy on battling the people that are never going to love what you do or benefit your career anyway. Being authentically vulnerable in the sense of appreciating that not everyone is going to love what you do and you're okay with that. The journey that we're kind of on is like there's obviously people that aren't gonna like it, but there are thousands and thousands of people

who do love it, and let's focus on the steak from up the piece, like, yeah. Those are the people who are paying to support you. I like steak. They're since 10 years people do it, do a very, very good job at it. Yeah, yeah. And I think that's, you focus your energy on that.

It's a totally different perception. You touched on something, in their case, about the people who follow their content, favorite content creator or DJ, whatever it is. The ones that are buying their music, that are going to their shows, that are doing whatever. Now I say, you know, there's been some people over the last few years who've been like, man, like I've taken a lot of value from the podcast. Thank you very much.

I'd love to buy you a gift or whatever is that? And honestly, honestly, the best thing that you can do is just share it with a friend. Like, if you get me one more sub, that's, that's it. So, you know, for the people that listening, I said to this tweet that went a bit viral the other day that said, um, gas your friends up, it blows my mind how many people will support a reanna by pure collaboration but won't like their new their friends new business on Facebook. It's like if you want to feel like you're helping a content creator, just do the thing, stick to the thing that they do, like help them gas them up in that sort of a way, suggest it to your friends because I think you have a unique mindset with

this Danny in that you don't need that, it's not confirmation or validation, but you don't need gassing up from your fans because you kind of have faith that they're there for you. But there are people out there and I'm one of them who I really, I'm still early on in the journey with regards to the podcast and I take so much pleasure and so much motivation from seeing those messages. Yeah. For me, it's still an important part of it, you know what I mean? Especially to be people out there, most projects are solo projects. It's hard to find someone else that's on that same path. Yeah.

And with that in mind, it's like if you like what someone does, message them, tell them like remove the friction because you've just spent the last 20 minutes scrolling through Instagram stories of people you hate. Yeah. And you, you're like, well, why do you just fucking support your guy? Like, no, I do. Don't, don't think that I'm like, I think I'm above reading people's messages or anything like that because I will go through every single message. My point is you don't necessarily take them to heart either.

Two or three days later, one saw the bad ones have been hidden. Just so that I don't, like, it's not that it even bothered me that much, it's just why you even see anything that's... When you have the opportunity to go to... Bring me down. I've seen a video before that a DJ had released. It was playing a ministry of sounding London and he'd made a boot like a drum and bass boot like of a big house tune. And he put up a video, two hours later it was on a hundred thousand views, like it was

going, he'd not put a penny sponsor on it, it was flying and because of all the negative comments he deleted the video, because it was flying and because of all the negative comments he'd deleted the video because it would get into him too much up so. Just by the fact that he had a million views, that could have changed his life, changed his career, that could have. But for someone to go viral equally as many people that ate it in music especially, a song, it's got to get slated to make it go viral and equal number of people have got to share it because they hate it as like it Because that doubles the amount of views that doubles the amount of exposure it's getting. Johnny the guard

It's usually sight where you are Casey. He's got a he does PPC and like Advertising Facebook ads every day and his synopsis for all of that is Clicks a clicks. Yeah. Yeah. Like, which is the old adage, it's better to be infamous than it is. But I literally saw this video was going to get a million views. The speed it was going at, the speed the views were going up at, and he couldn't take...

In better criticism. He couldn't take the... Not the criticisms, it was like nasty stuff. But because he hated it so much, he, an agent could go to somebody and go, I got a million views in two days. We should get that guy, we should give him a crack at Ibiza Rock's Warms set or whatever it might be.

So how do you deal, Casey, obviously, to you that is kind of in the Vanguard, you've taken point on shiny social media comments? It must be challenging for you to see people online saying bad things about your client's, my friend. Now you don't see it like I'd see. Yeah, I do not. In the early stages, I think because

even I was quite protective of what we were trying to achieve I was like, okay, what are we doing wrong? Why don't people like what he's doing? I think maybe it was inexperienced. Well, there's no rule book. No one gives you a rule book and says, these are the rules, like if people start slacking you off, you're making you enough noise that you're actually being successful. So there's no rule books, so you're like, why do these people not like me?

And I don't dislike them, I don't know who they are, I like why. And I think because we was putting a lot of content out there, there's no consistency, there's no theme, there's nothing was measurable in terms of what would get good comments or what would get bad comments. It was just the mercy of the social media. The internet. Yeah, the internet.

Well, now I even put videos up deliberately to troll certain crowds, though. I think when you can do that, when you can get to that stage, I've got a friend from Michael Males who was on a couple of weeks ago and he's been on Rogan Five Times and he is, you know, Loki from Avengers? Yes. That he is Loki for American politics and Twitter in general. And his approach is just,

so he tweeted the other day, hit the Berlin Wall, Trump wants to build a wall, you do the math. Hit the didn't build the Berlin Wall, but he just like, such a bit, and the Berlin Wall trended in America, because of this tweet. And it's like, when you get yourself to that stage,

I think, and you don't take yourself too seriously. That's the real sweet spot. Well, I think for me, I just, I really couldn't care less. I think that's why I'm probably the best place, but like, Danny's happy, I'm happy. Danny's doing well, I consider us both to be doing well. I don't, I think there's a quote, Brunei Brown refers to it by Teddy Rose Valkyrie.

It's like, I can't remember it word for word, it's like, it's not the, I can't remember it exactly, but it's basically saying, if you're not in the arena taking part, I don't care for your opinion. And I think for those people, you know, unless you're someone who's value-wide opinion, unless you're doing something similar or, you know, putting yourself out there or you're actually trying to achieve something great, I don't care for your opinion. So for anyone who has something to say about Danny's opinion or Danny's career, if I value their opinion, they would have

commented it directly to me and we would be having that conversation, it would be constructive, but for someone who's just posting lots on some line, I couldn't care less, it doesn't affect how much I get paid. It's not going to deter him from going out. And that would definitely not see it, don't affect your happiness. But I think that's all I'm asking. You know, it's a takeaway for anyone. I've been trying to push as many people that are listening as possible to that.

Go and do a project, start the business that you want, whatever it is, follow a passion that you have because you can do it with such low investment in terms of time and resources. The podcast I did with James from podcast.co, which I'll put in the show notes below as well. That has my full working process from the gear I use to the filters that I have to the mastering program to the way I upload to my

hosting platform because nothing would make me happy them for someone else to go and do this. The internet is a very, very big place. And how rewarding would that be for you? To someone else go and then be like, Hey, man, like, not only did you make a podcast I enjoyed, I'm now making a podcast because of you, you know, like, not only did you make a podcast I enjoyed, I'm now making a podcast because of you, they're gonna be like, you know how many people might have listened to this hopefully today, who are like, oh, do you know what it is?

My DJing career was kind of a bit wishy-washy, but, you know, Danny and Casey said, give it a fucking shot and really go after it with energy and put mixed tapes out. I'm gonna commit for the next 12 months, I'm gonna do a mixed tape a month, and I'm gonna go around giving it out to people or whatever the fuck it is. I love seeing people do well especially when they really really really deserve it there was a there's a lad who probably listened to this through

came to a DJ workshop I did four years ago he was 14 you had to be 16 to go on the workshop and he's mum booked him on didn't say anything and I was I was like it was no, he had to be 16 to go on the workshop and his mum booked him on, didn't say anything. And I was like, it was no problem. She just said, I don't can I stay with him for the day. And I was literally like showing DJ routines and helping people do stuff. He was four decades mixing at 14 years old. at the start of this session. I was like, I'm gonna have to make something more complicated up for this guy. And he's now just to a 19. We've kept him such sense he's been like, how can I, he's been almost saddened like, oh, I can't get any gigs, I can't get any opportunities on that. You're a child. I was like, you're, you're, you're

a 16-year child. He's 16, chill out, he's 17, chill out. Now he's 18. Just old enough to go to clubs. I've got a phone. Finally allowed to get into the club that you're complaining you're not getting booked at, yes. I got a phone call saying, I need a resident for a Friday night at this bar, Pa-Bah-Bah. He went and did the set at this bar.

He's now got three residences a week and he's on 500 quid a week DJing. 18, 18, 18. Yeah. Like, but he got 100% would not have got that gig if it wasn't for him showing his enthusiasm, being nice, being hungry to progress, and keeping it in touch with me. And he didn't pest me all the time. He was just nice. Do you not have to know? And now he's just straight away as an 18-year-old walked into 20-odd, 20-odd, grander years

worth of gigs. It's the beautiful thing about networking, and this is why I am glad that my background over the last 13 years of being a nightclub promoter, it lends you toward going networking first. And the beautiful thing about networks is that the only thing which don't share when you multiply them, do you know what I mean? Like, they don't divide, they multiply. And you get to continue, you build out all these different stuff. There was a guy who sent me an email, like, six months into when I started the podcast, who was a bunch of book recommendations and said,

I really think that you would, this would be a good guest and a couple of other things. And Jordan's now one of my best mates. Now he books people on at the show, he helps me source guests. George MacGill sent me another one saying, hey man, I know that you like Chrome browser extensions. Here's a list of them. By the way, if you're ever in Manchester, let me know his episodes that I ended up recording with him last year are the first and second most played ever. Bigger than Aubrey Marcus, bigger than James Cleared, bigger than Robert Green, bigger than Chris, top being and everything. And he's just some fella. And all it cost him was a Dianne.

All the dead, the only him was a Dianne. All the Dianne. All the Dianne. Only cost was a Dianne. You know, and reaching out to people like that, it can change everything. I did that at 17. So, prior to working with Danny and like before I even got involved in Nightlife, I just messaged a guy because I wanted to work at his club and I messaged the owner, just saying I wanted to learn about it and then I got an internship in the Micahop in Central London just from that message as a 17 year old. Like, you have nothing to lose from asking and I think just having the vulnerability

to put yourself out there, like what's the alternative? I can't remember who it was, it told me this story with this. Yeah. This was on another episode where there was this young American black guy who lived in quite a poor neighborhood and he wanted to work out how to be rich, went round knocking on, just thought I'm going to knock on the doors in the richest neighborhood in town.

Second person who's Dory Nocton was the acting CEO of IBM, who gave him an internship there and then, and you know what I mean, you're like holy fucking shit, like people that go out of their way and make things happen. But how many people would think that that was lucky? Yeah, that was lucky. But then won't do many people about it. So here's the thing Taylor Pearson, who's coming on in a couple of weeks time. And I just keep consuming his content.

Taylor Pearson.me for anyone that's interested. He's an absolute motherfucker. Like I cannot believe the sort of stuff this guy puts out. And he's got this post that he's written about procrastination, which is just beautiful. And he says, the thing about procrastination is the reason we do it is because we're scared of failure. We don't undertake the thing that we want to try and do

in case we might fail at it. But the weird thing about procrastination is that by trying to inoculate ourselves from failing publicly, we guarantee that we will fail privately. Like, okay, maybe you didn't fuck up in public, but by doing nothing, nothing happened, like you can only benefit from doing something and taking action. So, you know, I think that action first approach

is a really good way to go. Look, gentlemen, we made it. There we go. It's Dany T and KC. Where should people go? They want to find out your music. They want to check out your socials. It's Danny T DJ on everything. Sound card as well. Yes. Size of things the same. KC, working the house with the... Oh, is it not? Spotify is at it. Danny T.

The DJ not available. No. Someone's gone on and taken at its Danny T.D.J. There's actually in Australia, Danny T.D., but we don't talk about him. I can't do in Australia. I was going to do its Danny T in Australia, in accent, but I can't. Anyway, we actually know what gets this. What friends now? Casey, where can they get you and you online? Or you just get you through Danny's? Casey, I'm going to get you online or you just get you through done it's just hides away This is the case even boy I am yeah, I don't need to have Instagram and it's what is it? I don't even know like I see so far me be a res of business tall so I'm not big proactive on it I'm gonna send everyone there anyway. It's gonna be in the show now When was your when was your last picture? It's got to be free for you

2017 or 15? Yeah Well, you've got someone else in social media to do with him Last picture. It's got to be free for you. 2017 or 15. Yeah. Yeah. Well, you've got someone else in social media to do with them. Yeah, I'll see. He's got busy enough. Yeah. Ladies and gentlemen, everything will be linked in the show notes below. Any questions you've got for Danny, feel free to leave them on YouTube.

Like, share and subscribe. You know what to do. Danny, it's been fantastic. My turn. I'm looking forward to tonight. I can. I'm going to get you drunk. Uh, no.

I think the people that you have tried are coming. I can't show I'm going to get you drunk. I know. I know. I know. I know. I know. I know. I know. I know. I know.

I know. I know. I know. I know. I know. I know. I know. I know.

I know. I know. I know. I know. I know. I know. I know. I know.

I know. you