Modern Wisdom - #150 - Derek Sivers - Making Decisions, Achieving Excellence & Finding Meaning
Episode Date: March 12, 2020Derek Sivers is a writer, entrepreneur & musician. Derek's episodes on The Tim Ferriss Show are some of my all time favourites so I was super excited to speak to him. Expect to learn how to guide your... choices at a crossroad, his views on excellence, why it doesn't matter if life has no meaning, why truth is less simple than it might seem, why the truth can be more complex than a simple answer, and when Derek is finally going to release his new books. Extra Stuff: Check out Derek's Website - https://sivers.org/ Check out all Derek's Book Recommendations - https://sivers.org/book Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
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Hello people of podcast land, welcome back.
My guest today is none other than Derek Sivers.
Right entrepreneur, programmer, fascinating human, he is one of the best guests I've ever
heard on Tim Ferriss' show.
Some very fortunate to have got a hold of him and sit him down on the big stage, obviously,
modern wisdom.
So yeah, I had a long list of
questions to go through today, including what have you been working on recently? Get to
find out where Derek's been spending his time. When are you going to finally release the
now three books that he's been sat on? Excellent in life and how he perceives it. Why nuance
is where truth lies rather than in a simple and succinct answer, values
and how they can both guide and restrict the way that we operate. Why it doesn't matter
that we only live for a short period of time and in 50 years, no one may even remember
our names. Oh, it was so good. Derek, man, thank you so much for coming on. It was phenomenal.
I already want to do another one. In other news, if you are new here, don't forget to hit the
subscribe button. You will receive one episode every Monday and every Thursday with the world's
most fascinating humans delivered directly to your listening device of choice. But for now, please welcome the wise and wonderful
Derek Sivers.
Derek Sivers in the building. How are you, man?
Any particular building will do.
Yes, I am in a building.
You are in the building.
You are in our building today.
That's true.
I mean, you are audio building.
Thank you for having me to your audio home.
Thank you very much for joining us.
So as a man who says no to a lot, very glad that he said yes to coming on this podcast.
It's been a while since I've heard you put out an audio podcast and very honored to be
the guy that we've reented 2012 with.
Well, it's a 2012.
2012, 2020.
You can tell it's been a long day.
Yeah, I really, really like what you're doing with modern wisdom and I really like your topics of conversation. So
These days when somebody asks me to do an interview, you know, I've got nothing. I'm
Promoting or pitching so it's all about the quality of conversation and you sent me some really interesting
Topics of conversation. Thank you. Yeah, it's um
really interesting topics of conversation. Thank you. Yeah, it's, there's two types of guests I've found
doing the podcast. One are guests who do their due diligence
and then jump in. And then there's another type who
liked to really go deep before we begin about what we're
going to be talking about. And both of them I find to have
their merits. But yeah, it's, I'm
really looking forward to today. To the, the listeners, I've been going back with Derek
Prasins, November time before I went to Bali, before I went to Greece. And I've been
thinking about all of these different questions. So we've, we've got a big breadcrumb trail
of stuff that we've been thinking about. But the first question that I've got for you
is what have you been working on recently?
If you were to update your now page today, what would it say?
I have been programming up until Christmas.
I was working maniacally on my next book,
which is called How to Live, which I'm so fucking excited about.
And I was seriously doing like 15 hour days of writing, which I think you're not supposed to do for health reasons,
but I would just get out of bed at 6am and I would just write and write and write and write.
You know, it stopped for lunch and I I just right until I would drop it midnight. And
I was doing that for months on end. And I was so into it, but then around Christmas time,
my assistant reminded me that some other things having to do with my first and second book
are on hold because they're waiting for me to program some things for the translators and the
store. So ever since Christmas, I paused. So what would it be now? March something. So two and a half months. For two
and a half months I've been doing nothing but programming every day, programming
the the store where I'm gonna sell the books directly from my site,
programming a translation system to manage all the translations of my books,
and stuff like that. I've just been in program
or head, which is fun. That's cool. I had Stephen Wolfram on the podcast a while ago. You know,
Stephen? I met him when he was a teenager and I was a little kid. My dad's a particle physicist.
We were living here in Abington, England and Stephen Wolfram. my dad tells me, I don't remember this, but when I was five, I had dinner with Stephen.
Haven't seen him since then.
You should reach out to him.
Stephen, for the people who don't know who he is, go back and listen to the episode, just
search Stephen Wolf from in the Modern Wisdom page, but that is a man who has really, really
optimised the ability to code as much as possible.
He's got special laptop harness where he can go for a walk while he's still coding,
which just looks like the maddest thing.
You've got this guy with essentially a baby stroller attached to him, but instead of it being
a child, it's just like some Python or some Wolfram Mathematica or Wolfram Language, whatever it is. But you know, I did a five day long walk in the
forests of New Zealand. And I had so many thoughts during that time. I
for one, I just enjoyed it so much. Just walking, walking, walking through a
gorgeous forest felt like, yeah, this is how life should be.
Like if you can get away with it,
this is a great way to live,
to spend most of your time walking through a gorgeous forest.
And I, but then I have other aspirations in life.
You know, I, there are a lot of things I want to write
and there are things I want to read.
So reading while walking,
I think we've solved that pretty well with audiobooks, but writing
while walking.
I can't do that yet.
I'd like to.
That would be maybe like a skill that one could practice.
You know, the way that you decide, look, okay, I'm going to start speaking Portuguese or, you know, learning to play the Cittar.
You would start at the very beginning and you would understand that you're not expected to know how to do this thing today. But, yes, something
like this idea of writing through voice and like recording your voice, instead of having
to write down visually, you know, typewriter and see it in front of you, that would be
just a very different skill to learn,
but it seems like it would be really useful. I think we have between the voice recording and
voice recognition, dictation, and software, I think we have the tools where it would be really,
really viable to do this as your main method of writing is to just do it orally. It's very appealing.
How much of it is the being outside and how much of it is the movement? Because you could
get, you could quite easily get a treadmill desk. You could get a true runner desk, which
is one of those powered.
That's just sad.
Oh, no, you got it, you got to have the landscape going by right?
Yeah, I think it's the combination. It's a block. Because, no, you got it, you got to have the landscape going by right? Yeah, I think it's, it's the combination.
It's a walk because I mean, you could also say, if it was just the outside, you could say,
okay, we'll set up your laptop on a picnic then outside.
Uh, so now I think it's, it's the both.
It's the walking outside through a forest.
God, I've never, I think I've tried a treadmill once in my life.
And it just felt like the saddest thing.
I think I've tried a treadmill once in my life and it just felt like the saddest thing.
And we use them as a negative metaphor, don't we? Like, you know, how's work? It's just, you know, the treadmill.
Yeah, you are right. It's badly branded. They should rebrand.
They should call themselves something else, shouldn't they?
So that's what you've been working on recently.
You've been programming and writing.
Am I writing thinking that your how to live book
is that a descendent of the directives that you wrote?
Yes, very good.
Yeah.
So that's the love child of the directives.
Yes.
And if you have read the book by David Egelman called SUM,
SUM, it's an homage to that book.
Some is probably my single favorite book.
If there's a page on my website where I collect
my notes from every book I've read since 2007,
it's civers.org slash book.
And I think there's 300 something books there now
that I've read.
And so I take detailed notes when I'm reading something.
And so some is the number one book at the top of that list
because I have it sorted with my top recommendations at the top.
And I wish everybody would read that book.
I just think it's one of the most brilliant creative think piece books.
It's like 40 little short stories, just two to three pages long each.
Each one answering
the question, what happens when you die? And so it's a constant reimagining. So it's 40 different
answers to that one question. And I just love that format so much where chapter three will say,
when you die, you're awakened in a great hall, it's just empty, and you find out that
God is a creator, he's not a manager,
he tipped over the first domino billions of years ago, and he's on to other things, he doesn't even know we exist.
You know, chapter six, when you die, you find out that
what you knew as your life was actually just an artificial intelligence program, you are an artificial intelligence program.
actually just an artificial intelligence program. You are an artificial intelligence program.
And so I just like this, this idea of 40 answers to one question, each one deliberately disagreeing with the previous chapter because it's just a re-imagining of the different answer. And so
my book How to Live is an homage to some. It's using that exact same format to answer the question,
how to live. It seems like your approach to writing, your approach to content,
production in general at the moment, based on if anyone goes to civils.org, you can see it's
lean is how I would describe it. That's a diplomatic way of putting it.
It's lean, right?
There's very, very little fluff
and the directives that you came up with,
I think, a list of 120, essentially instructions.
We have a series on this podcast called Lifehacks
and that is essentially directives for Gen X
who have an iPhone in the pocket and probably 30 quid to
spend.
Yeah, it seems to be a very, very lean, very no fluff.
I wonder if that's something that you've developed recently or whether that's something that
you've always liked to do, whether you've always liked to kind of remove the fluff.
If you, when people come visit my house,
I'm living here in Oxford now.
When they come to my house, the first question
most people who come in ask is, do you live here?
Because it's just empty. I'm like, yeah, no, no, empty. Yeah, to me, I feel quite settled. I mean,
look, I have a couch. That's kind of big for me, you know, a couch. So, yeah, I think the
minimalism goes through all aspects of my life. But when it comes to writing, I think it's
just considerate. I think the more you say the less people here, or the more they kind of tune out.
If somebody, if you tell somebody, check out this article and they click the link and they
see the article and they say, okay, this is like 50 paragraphs or 100, like this is going
to take me half an hour to read, they may skim it quickly.
On the other hand, if they click and it's only 18 sentences,
well then hopefully they're going to read all 18 sentences. So I found out that the average length
of one of the articles on my site and therefore the chapters in my book, the average length is just 22 sentences.
So I really, you know, I chisel them down. I get rid of every single word and sentence
that isn't absolutely necessary.
But I think that also comes from the fact that I spent
the 15 formative years of my life as a songwriter.
From the age of 14 to 29,
my primary goal in life was to be a great songwriter.
And I wrote over 100 songs.
And you know know that's
15 years of my life trying to say what I want to say in six syllables to match the melody.
So maybe it's just like I spent so many years choosing the exact words in the minimum syllables
to match the melody so I think I still kind of take
that approach to my writing. I understand. Yeah, it's, there's a wonderful article by Scott Adams.
It's the day you became a better writer. And I think it's probably two paragraphs long.
And it's one of the most, it's one of the most cited bits of advice for fledgling writers and Tim Ferris
quoted it on a podcast a while ago and essentially broke the internet with it. You just annihilated
poor Scott's site and Scott's got a bi extra service space and stuff for all this traffic.
So moving on to some of the things that I wanted to talk about today. So something I've been
thinking about a lot recently is to do with
cross-road opportunities in life. So we have these kind of like epochs in our life, right? We have
these grooves that we've greased and then often there comes a time where we need to choose whether or
not we continue to grease that groove or we decide to take ourselves outside of that, and often like a river, we take
the path of least resistance. But to change the flow of that river, there's a lot of inertia
to get over, a lot of stagnation to get over. I wanted to know your thoughts about that,
about crossroad times in life where we're making decisions, we forget
to explicitly name the benefit of doing nothing, of just continuing as we are now, right?
Like, too many people they say, okay, I have to make a choice between A and B. But then
they forget, well, there's option C,
which is to just do nothing and just carry on as you are now. So I don't mean consider
it. I mean, actually state it and say it out loud, like name it as an option. So the
usual thing, you know, people say, should I do this new thing? What are the benefits? What
are the drawbacks? So I think that you should also ask, what are the benefits, what are the drawbacks? So I think that you should also ask,
what are the benefits of not doing this new thing? Like, what are the benefits of doing nothing?
I really like this, I've heard this idea in a book called The Courage to Be Disliked,
which is also really brilliant, one of the best things I've ever read.
one of the best things I've ever read. And it tells you to consider why you're not changing.
Like, why are you just continuing on the way you are?
It is clearly offering you a benefit if you keep doing it.
So if you ask yourself, why am I just carrying on, as usual,
you might come up with an answer like,
well, my life is pretty good now.
I'm happy.
Or there's a chance that doing this new thing usual, you might come up with an answer like, well, my life is pretty good now. I'm happy.
Or there's a chance that doing this new thing would make my life harder.
And I don't want to risk that.
So you can name the mental mindset ones, right?
My life feels under control right now.
And I like feeling in control.
I like feeling like an expert.
I like feeling in control. I like feeling like an expert. I like feeling smart.
If I do this new thing, I'm going to feel dumb
and out of control, like trying to write a book
while walking through the forest.
But then I think that once you bring these to the surface,
then instead of sitting in your subconscious,
you've now brought them to the table, right?
Like you can now weigh them in your decision.
You've laid them out as an alternate option.
And then you have to admit that it's okay to do nothing.
Like I think often we feel that we're always supposed to be doing something.
But Warren Buffett is quite public, but he has a quiet partner, Charlie Munger, who is
a really interesting sinker.
Charlie Munger gave this interesting advice to young investors.
So people, of course, say everybody just gets them up on a stage and says, how can we
be successful investors?
So one of his top bits of advice he gave,
specifically to young people, I think it was a speech he gave at a college graduation,
was he said, imagine you've got one of those little loyalty punch cards,
get one of those little loyalty cards with 10 holes in it that they can punch out.
Oh, whatever, yes. He said, imagine it's got 10 holes in it that can be punched,
and that is the total number of investments you're allowed to make in your life.
That's it.
You can only make 10 investments in your life.
And he said, if that was the case, you'd be better off just waiting and waiting for years
for the right thing to come by.
And then when the right thing comes along, you knock it out of the park to
use the baseball metaphor. You just dive in all the way when you see the right opportunity,
which is kind of what my next book is called Hell Yeah or No is about.
I want you to talk about your approach to decision making in general. And you have a page on your site, which is slash slow, right?
I think that's a, yeah, it considered again, the same way that the articles
are lean, the decision making is considered.
Is that because of Charlie's approach that if you make the right decision,
you only need to get a couple of them very, very right?
make the right decision, you only need to get a couple of them very, very right?
There's a theme I think is going to come up a few times in this conversation, which is,
there's no right or wrong approach.
All of these things, this, you know, this modern wisdom, these philosoph, are just tools that we use for specific situations.
So I have this article called Hell Yeah or No, that a lot of people quote and they tell
me that they like that idea of Hell Yeah or No.
And so the email they say me saying oh this is great
I'm gonna use it. I'm using it for everything in my life now. I say no no no no no no no no no no hell
Yeah, I know it's like one specific tool for one specific situation when you're overwhelmed with options and you're
in danger of drowning
Well, then you raise the bar all the way and say no to almost everything and
Say yes to almost nothing
But it's for a situation where you know, you're in danger of drowning
If for example, you're straight out of college and you're welcome to the world and you're about to jump out there and try to make something of yourself
Then it's probably a better strategy to say yes to everything. Just do it all. Sleep less.
Say yes to everything.
Try everything.
Go everywhere.
Meet everyone.
Do, you know, 20 different jobs per year for a few weeks each.
And just do it all.
And then when something hits, when the world starts rewarding you in a certain aspect, well,
then you can double down on that.
And then when you start to get successful in that one thing
and then everybody wants a piece of you,
well, then now maybe it's a time
to start saying no to almost everything
and just stay focused on this one thing
that is like giving you major payoffs.
So when you ask about my slow thinking, that was more of just like that felt like a
cathartic admission. Also probably a little bit of a disclaimer. Yes, thank, partially because I meet strangers that ask me deep questions. And
they go, Oh, Derek, say first, oh my God, I want to ask you something. They ask me a question.
And I say, huh, I don't know. Just look at me a little disappointed. I thought you were direct-sus.
You're supposed to have the answer. I'm like, well, in a few days, I will.
So I just noticed that I'm just not the quickest draw, but that's okay. I just spent a little
time thinking that through and realizing, I don't need to be quick.
And in fact, I think it's really kind of cool not to try to be quick, because when you
try to be quick, you think, oh my God, I have to answer in two seconds.
You know, like what's that game?
Jeopardy?
You have to press the buzzer quickly.
You just give this kind of knee jerk reaction off the top of your head.
You give the first thing that comes to mind.
And I've just found that the first thing that comes to mind isn't as interesting as
the things that come to mind much later, whether it's five minutes or five days later, but
it's those things that once you work through the usual reaction and get to the other side
of that, that's the issue issue I want to dive into.
So yeah, it was kind of embracing my slow approach.
I agree. I think certainly there's something to do with closing the loop as well. We all want to appear
competent, capable. You ask me a question. Oh yeah, of course, I've got, you know, I've already
written an article on that,
don't you worry man, let me just pull out the bibliography
and I'll start citing from all the different books
because it makes me look really cool.
I fall into that trap, I'm watching myself now,
I'm trying to constantly strip away the very sticky elements
of the persona of now becoming a competent regular podcaster.
So when people ask me things, oh well, you know, I had this
conversation with Aubrey Marcus, it's very interesting. An episode of 117 when he said that,
no, no, no, no, Chris, that's a fuck sake, mate, like just, you know, just allow yourself
to sit with the question, don't try and broadcast this, this version of you, which is
competent and capable and this, that and the other because I don't think that's me.
And for some people that might be,
you know, maybe the Gary Vaynerchuk of this world,
perhaps someone who's one of these hyper quick thinkers
who does the Q&A on stage
and the big conference thing and the life advice.
I'm not convinced that that's where my value lies.
And it would appear that you
have identified in yourself that you add more value by waiting and considering and then
coming back, then giving something to close the loop and look cool and look capable and
competent. Right, but it isn't just about looks. In my case, I am pursuing the path of being a great writer,
thinker kind of guy.
I'm not pursuing the path of being
a great interviewer or debater.
If I wanted to be a great interviewer or debater,
then I would have to change my value system accordingly.
I would say, OK, well, I used to be a great interviewer or debater, then I would have to change my value system accordingly. I would say, okay, well, I used to be a slow thinker,
and that's my default, but I need to practice
being a quick thinker now,
because I really wanna be a great debater or interviewer,
and that just, you need to be quick.
That's just how that game goes.
The bedroom hero approach, yeah.
Right.
So, yeah, the slow thinking is for me for my current situation.
I get it and it facilitates that. So you've touched on one of the words I wanted to move on to
there which is values. What would you identify as your life values? Okay, that's a big one.
That is a big one. But it's a question I like But it's a question that I like to ask, and it's one that I've been pondering a lot
recently.
And I managed to, well, why do I tell you mine?
Shall I tell you mine?
Okay, please, thank you.
Cool, so I didn't exercise at the start of the year, and I refined mine down to five.
You're supposed to have no more than five.
I mean, who's the master of values told us that you're not supposed to?
The values agency told me I wasn't allowed to have
more than five values. I also had to pay tax on the remains on the ones over the top.
So it might actually spelled out words, so it spelled out an acronym, cases. So
number one, curiosity, to be curious, to learn new things about myself in the world around me,
a adventure, to experience new things and meet and see new people. A word that I made
up, which was selfless development, which is to learn about myself, improve, and
then teach others what I've learned. E was excellence to be precise with my
thoughts, words and actions. I want to fulfill my potential. I want to make
the most of minutes. And then the final one was self-care. If I don't look after
myself, I can't do the things
that I want to do for myself and others.
And I realized that at the moment,
if I ensure that broadly most of the stuff that I do
on a daily basis meets some of those, most of those,
at least one of those, I'm probably in the right ballpark.
Well, very cool.
Thank you. I like that. Okay, well, I think my big
ones are, they're not single words like that, but they're more like a concept. So, to me,
one of the biggest ones is to ignore what you say, but notice what you do. So I think about this one a lot that the words, your actions
reveal your values. So it kind of doesn't matter what you say, your actions show
what you really value. You can say that you think it's important to be kind to
everybody, but then if you're going around being can say that you think it's important to be kind to everybody, but then
if you're going around being an asshole, well, then that's clearly not one of your values, no matter
what you say. So I think that we do too much thinking about what we want in theory and too little
noticing what we want in practice. So that's kind of the same thing, right? Like we can say, we can
think that we want something.
But you really have to go out into the world and try things. So if you have a theory about what
you want, you have to go try it as soon as possible to find out if you really want that. And then be
very open to the fact that your theory might have been wrong. And don't be upset about that. You just
say, oh, okay, you just, especially once you acknowledge the difference, you can say, okay, well,
And don't be upset about that. You just say, oh, okay, you just especially once you acknowledge the difference you can say, okay, well
sitting at home in my bedroom with my notebook. I thought I wanted this thing, but now that I'm actually dealing it, I found out I don't and that's okay.
So another value or yeah, I think we often oversimplify
like you think I'm sick of the city. I want to live in the country.
So you move to the country, but then after a few months, you miss the city.
So I have a lot of friends in New York City that did this.
New York City is one of those places where it has this really nice upstate New York area.
It's like just an hour north of New York City.
And so a lot of people feel burnt out in the city.
So they say, you know what? I need to move upstate.
And then they do.
But then after a few months, almost every time,
they miss the city.
So I think the truth was more nuanced,
which is that sometimes you prefer the city
and sometimes you prefer the country.
But that nuanced truth is less dramatic.
It's less simple.
So it's harder to tweet your stance on that.
Like we kind of, I think we want to have a very simple version of our self-identity so
that we can fit it into our little social profile and say who we are quickly in a sentence.
But then I think we often oversimplify.
Sorry. And I think we often oversimplify. Or sorry, we said a couple minutes ago, where often things are situational.
Like you want one thing when you're in a certain situation, but not when you're not.
Right?
Like I said the hell yeah or no, is an idea for a certain situation.
But then the problem is we feel some need to decide,
like, well, which is it, do I value this thing or not?
So, I think often about,
it's kind of a rule of thumb,
of don't oversimplify that you need to acknowledge nuance
and acknowledge conditional situations. Yeah, friends of mine that,
when my friends are kind of spread out around the world,
so most of our conversations are my phone,
and when friends have these kind of life situations,
I hear they're often trying to decide,
am I going to do this thing or that thing,
or do I prefer this or that,
and I'm always
the one that I feel it's like my job to remind them to acknowledge nuance that the answer
might be both. I like this idea that in between black and white is not only gray, but actually
every color in the world. So I think you can choose to be colorful in your values.
And like colors in nature, you can also acknowledge that you're ever changing.
Like I've gone through some very distinct phases in my life, where I've made a life decision to be
in the middle of everything. I'm going to move to Singapore, I'm going to be in the middle of
Asia, I'm going to meet everybody and do everything and I did that for a few years.
And then I had a kid and I was like, hmm, I've got a baby now. I want to move to the middle of nowhere in New Zealand and just raise my kid in nature.
And, you know, give the finger to the world. So I was like, goodbye world. I'm gonna raise a kid for you later on. So I just disappeared off to New Zealand for seven years and had that phase.
And now just this past year, I moved here to, well, it's going to say I moved to Europe.
I moved to England, a little island off the coast of Europe.
But I'm kind of, I'm next to Europe, I'm kind of in Europe.
But yeah, this was this decision to, it was a new phase for me to, to explore more. And, you know, so yeah, you can acknowledge
that you're, that what you wanted five years ago is not what you want now. And just because
you said it in the past doesn't mean that you need to still honor it. I think a lot of people
do that thing where, you know, there's this question,
I've heard asked around,
like, what would your teenage self think of you now?
And the funny thing is that I think
that that question implies some kind of authenticity,
like as if your teenage self was your real authentic self
and you now.
And it would come a pure version of your spirit that actually befettled by all of the crap
that you've done over the last 20 years or whatever, yeah, I get it.
Right, but, you know, I think that no, no, no, no, no, no.
Like, in fact, I think it would be pretty sad if I was still living some kind of life
to please my teenage self, you know, that would just be like that would kind of acknowledge that I haven't changed but man, I've changed a lot.
I've changed so much. Yeah, that me now is very different from the me from 10 years ago and very, very different from the me from 30 years ago. I love that.
There's some bits, some parts of me as well. 17, there was some bits of me that I was just a dick, you know, good, good, and some bits, but I was a total dick, you know, there's this really loops back to the Crossroad opportunities
in life, right? Well, we're talking about we have this momentum, which we've built up,
we're moving in a direction like a river cutting through rock. And there's this continuity
bias. I, I am a musician, writer, podcaster, club promoter, DJ, whatever, I am that thing. And does this,
does this requirement, this feeling like, okay, what, what, the new thing? I didn't do the
do about the new thing. Like, if I try, if I change, then I'm not, I'm not that thing anymore.
That is me. That was me. That's where I get my quantifiable metrics of status and success
from the people around me.
This is what society has put me on a pedestal for. I've had some form of success with this. If I do
this new thing, what if it all goes to pot? It doesn't surprise me that all of us sometimes find it
challenging to let go of the tether to that balloon. Well, let's think about that question.
We've asked about what are you optimizing your life for?
About the difference between existing
with an understanding of your values, your goals, your plan,
versus just allowing life to blow your leaf around.
Like, was that forest gump or that leaf?
It's like that was the intro to forest gump, right?
The little leaf blowing in the wind.
But I thought about this with, there
can be reasons at stages in your life
to make yourself stick with one thing.
Even if you kind of want to chase every distraction. And then
in the other times, there can be times where it's just it's the right time for you to go
chase distraction. So I think about this wonderful rule of thumb of asking yourself what you
want now versus what you want most. And I love that the simplicity of that sentence.
What you want now.
That's the first one, two hundred.
Well, I think of shallow happy versus deep happy.
Right, like shallow happy is just having the ice cream.
Deep happy is being proud of yourself
for not having the ice cream, right?
But most importantly, it comes back to whatever works
for you, right? Like there is no philosophy or approach to life that is inherently right
or wrong. You just have to try it and see if it works for you or not. Like I don't mind holding
some beliefs that are completely false if holding that belief works for
me right now.
If it gets the desired action for me, so you have to ask yourself, well, what does works
for you mean, right?
What makes you take action?
What makes you take the right actions?
But maybe for you for now at this stage in your life, maybe the right action for you is to stay focused.
Or maybe the right action for you at this stage in your life is to open your mind to new inputs
and to try new things and to indulge every curiosity.
Like only you know what stage in your life you're in.
Like do you need to keep focusing right now for your current desires in life? Or is it time for you to stop doing the thing you've been doing?
No podcast is going to tell you the right answer.
But I think that what these conversations, what these podcasts,
or even articles and books and whatever inputs we get in the world,
are useful for hearing other people's thoughts.
It's useful to help you consider another way of being,
but ultimately you need to try it on
and see if it works for you.
In fact, not just in theory.
It's interesting as I
produce more content on this podcast, I feel myself
playing between the prescriptive model of life. You know, we have this life hacks
series. And by no means is that something to live your life
by. It's like how to make the best toasted sandwich in a
brevel sandwich maker and stuff like, you know, it's not, it's
not game changing stuff. A lot of the pretty good sandwiches.
You know, I see that side, I see the prescriptive side, you
know, the more the best sleeping I see the prescriptive side. You know, the more
the best sleeping posture, how you can scale your business using Google AdWords in blah blah. You know, I see that side But then this nuance is for me where all of the interest is
That's why that's why I really enjoy sinking my teeth into and I think you arrive at a solution which is perfectly curated for you because we are all world experts in us, right?
You were a world expert in Derek Ziffas
and I'm a world expert in Chris Williamsson.
So really, there isn't anyone who's as qualified
to make a decision about what you should do than you.
Right.
Yeah.
I get it. Yeah, taking in the inputs of others. But yeah, you hear
it all, take it all in. But yeah, ultimately, only you know, it's best. Yes. So this leads us
on to another point I wanted to bring up nicely, which is mortality and playing the game
of life. So we have very fleeting time and our existence doesn't last,
it doesn't mean much after 50 years time, very few people will remember that we were there or that
care that we're gone. How does this impact the way that we should view our lives and our
occurrences within them? I have a very tiny answer, but then I'm curious to ask why you're asking.
Because I just never understood people's need for meaning.
I just tend to go from desire to desire, from interest to interest, from project to project.
I'm always, always, always working towards something.
So that is my meaning in life at any given moment.
Like even if I zoom out, if you were to say, no, Derek,
but what's the big picture?
Then there's a project to repath there too.
I can say, oh, okay, well, in the bigger picture,
I want to, you I wanna find interesting thoughts
that others haven't considered
and share those with the world.
And you could say, okay, well,
what's the bigger picture to that?
I say, okay, well,
I, it honestly just tickles my brain
and is viscerally pleasurable
to find a new way of looking at things.
And it's creative and inventive and fun. Um, then you could
say, yes, but what's the real point of that? It keeps going. You could say, well, then
I'm, I'm growing. I feel that it's like I'm constantly growing and changing this and
that. And it's, it's, um, learning more about the world. I'm understanding the world better,
which makes me happy on a day to day base. That's the world becomes my playground.
Like, at any point, you could zoom in and say, why are you doing this thing this minute, this hour, or zoom out and say,
why are you doing this thing this decade?
And it always has a purpose.
So I don't really understand this mind or this kind of this question of saying, yes, but what's the meaning of life?
And it won't even matter in 100 years, nothing more.
I don't care.
Like, you know, that thing of the,
what are those Tibetan monks that make those elaborate
sand drawings and then just, you know.
Yeah, just get rid.
But just fine, like I've done so many things.
There have been projects that I've worked on for years.
And then just a month or two before
launching, I went, eh, I chucked it. And it's fine because I was just doing it. I was enjoying it
the whole way. Like I was, it wasn't a goal. It's like, didn't launch. So what? You know, so that's
like, you know, it won't mean anything in 50 years. Well, so what if you enjoyed doing it?
So I don't know. So let me turn it back on you. Why, what is your thought behind answering or asking that
question? So I think it's twofold. The first one is I think many people don't get to do what they
want to do in life. And by asking, what is the meaning of life? How can I find meaning and purpose in my daily, yearly, decadely existence, they're hoping that someone will
prescribe them the steps to get away from doing the things
they don't want to do and move toward doing the things
they do.
And the second thing, which I've been thinking about a lot
recently to do with this question is, I think a big part of it is a repackaging of
a fear of death. I think humans don't like the idea of dying unless you've absolutely taken
the red pill on stoic philosophy or free will or whatever it might be. There is an innate fear
in dying and previously we might have had that service by religion.
Previously we might have had that service by belief in an afterlife or a higher power or
whatever it might be.
And now as we have an increasingly succul society, I think people are trying to find a meaning
in their existence right now which is so great that it justifies the fact that one day
it's all going to end. How's that as an answer? Thank you. That helps. I think that might be it.
I genuinely do. I did a podcast a couple of years ago with a guy who was talking about how he
thought happiness, people search for happiness, this proliferation of how to be happy, ten, five steps for your fulfilled life. He was adamant that it was just people fearing death
and then I'm trying to run away from it. And the ponder reflection, I can see more and more of that now.
Yeah. It was funny. I consider my written output.
Well, let's just say any of this output.
I mean, you know, this conversation is gonna be recorded
and kept around.
I definitely think of all of this stuff
in terms of like after death.
You know, like I think this is my legacy.
I'm leaving all this stuff that I've written.
my legacy. I'm leaving all this stuff that I've written. Darren Brown in the book called Happy, did you read that?
I did. I actually got to see him speak about it a couple of weeks ago in London as well.
Oh, well, I wish I wouldn't know about that.
I'm a massive fan of his.
When people do that fictional kind of, you know, if you could have any person I'm a massive fan of his. It just feats.
Whenever people do that fictional kind of, you know, if you could have any person ever
in history living or dead, at a dinner party, who would it be to me?
It's just Darren Brown.
That's it.
He's a beast.
No need for Jesus or Buddha or whatever.
No.
Just give me Darren Brown.
Just Darren Brown.
So near the end of his book called Happy, he had a such a wonderful,
tiny point in passing where he said that your thought patterns are your personality. Like this is
the way you think is your personality. And you sharing your thoughts and your personality
with your loved ones or even sharing them publicly like this carries on after you die.
So therefore, like that is the from the Beatles dies, or somebody
like that, or Ray Charles, and people go, oh, God, that's so sad.
You know, David Bowie's like that.
And I think, really, oh, were you waiting for David Bowie's next album?
Have you bought all of his albums in the last 20 years?
Like, oh, no, it's like, well, then he's not dead to you.
Like, you're enjoying what he did in 1972.
So you can carry on enjoying that.
Like, David Bowie is not dead for you.
David Bowie is very much alive.
Yeah, same thing with a lot of these like famous musicians
that were legends is you weren't buying their current output anyway.
You were to dear friend of theirs.
They weren't stopping over your house next week for dinner. So what they put
out there in the world is completely alive for you. That is the only version of them
that you get. And so yeah, I think of this creative output as quite eternal, at least lasting
part of the company.
Yeah, definitely. It definitely is. The people that we leave behind, the
effect that we have on them, the content we put out, you know, to your hell, yeah, or no
concept, you know, like how many people has that touched? How many people, as much as you don't
want them to use it as a heuristic life, that they are. So we need to accept that. And you know, at the very beginning of the call, you asked or you mentioned to my
hyper simple website.
Part of that is because I'm expecting this website to go on 100 years.
So who knows what holographic devices beamed into people's retinas or
implanted in their brains?
Like websites will be used on
in the year 2300, but I expect that my site will be around then. So I think people using
WordPress and current plugins filled with Google Analytics and JavaScript bullshit is very,
very short-sighted. Like, my side's completely ready
that if I were to die tomorrow,
this side is gonna keep working for a couple hundred years
because it is just plain HTML and text
with absolutely no contemporary tooling
that will expire.
And that's very much on purpose.
Like, everything, I make my site by hand.
I don't use any frameworks, I don't use any software,
I just type every HTML and by hand.
So when you ask, there was funny,
because you even put the question,
like you said something like removing everything
or stripping it down, but actually it's the opposite.
Since I open up a blank text document to create a web page,
it's a matter of like, why would I take hours of time
to type loads of unnecessary div tags and JavaScript includes,
unless it was absolutely necessary, that's too much typing, it's unnecessary.
So, no, I just don't put in anything that isn't needed,
but a lot of that's because I'm making a site that's intended to be around for at least a hundred years.
That's hard, cool. I really, really like that.
I was going to ask actually what code your site was written in.
I thought I'd seen something to do with raspberry. I have no idea.
No, you think of Ruby. I do use the Ruby programming language for a little bit of automation, but
it just helps me output static plane HTML pages with nothing.
If you originally do your book summary in, was it plane text, like a
notepad file or something like the most hard, hard call text version that you're going
to get? It doesn't matter what happens in future. It's always going to be future-proofed.
Oh, dude, I do. Basically, I only use two programs on the computer. I use them, which is
a plane, like a raw programmer's plain text editor.
Which is like notepad it just does nothing. It doesn't do bold print or anything like that.
It does no fonts. It's just plain text, which is yeah, it's eternal.
Civilizations on Saturn's moons will be able to read plain text files. I don't think they'll be able to run, you know,
WordPress 7.2 necessarily, but plain text files, yes. And then I use Firefox, and that's
it. That's like, I basically just do everything all day long in VIM, just a plain text editor.
I don't refuse to use any, I don't do any, yeah, I don't use the cloud for anything.
I do nothing online.
I don't use Google Docs.
I, in fact, I actually prefer working offline.
I kind of do this a funny little nerdy work habit
if mine is about two hours before I go to sleep.
I completely power down my broadband mode.
I just go over the wall and I click off that,
you know, our British power switch on the wall.
I just go, boom, and it like shuts off the internet. So I am now not connected to the world.
I hold down both buttons on the phone, so it powers off completely.
And so now I'm kind of like in a dark house with no connection to the world.
And that's how I spend the first, I mean, the last two hours of every day.
I may continue writing, but it's completely offline.
And then same thing when I wake up in the morning, I spend like the first four or five hours of the day. I may continue writing, but it's completely offline. And then same thing when
I wake up at the morning, I spend like the first four or five hours of the day completely
offline. I don't turn on the internet usually until noon or so when I've gotten in a few
good hours of writing and working and programming.
Is that just to give you time to focus or is there something more symbolic about that?
Do you like being off-grade in that sort of a way?
Both. I find there's a wonderful
piece and relief when I know that there's no way to contact me.
My phone is off, the internet is off.
I like the fact that if there was a real emergency, like somebody would come bang on my door, you know, but I like being unreachable. It's
a different thing when you're sitting there focusing on work, knowing that a little
part of your brain knows that there are alerts happening. Or at any point you could just
grab your phone and hit reddit or whatever your fix is.
And I like that thing of just not being able to. I'm the kind of guy that I don't keep cookies in the house.
You know, like I can't,
like have a box of cookies and then just not eat them.
So it's better for me to just not have the cookies
in the house.
It's better for me to just completely shut off
the internet and my brain kind of just goes,
like that's not
an option. I really like that. So yeah, I work usually offline, plain text files, et
cetera.
Yeah.
Yeah. I couldn't agree more one of the best lifestyle changes I've made over the last
few years has been charging my phone outside of my bedroom. So it means, oh hell yeah.
It means no electronics allowed in the bedroom. Yeah, it's so unsexy
It isn't that's yeah, it isn't sexy and I found
As soon as I did it I
I'd start going to sleep and previously I remember the old me who when he couldn't sleep for
15 minutes would just roll over and go on YouTube which obviously extends the time right you're going to sleep by hours
Because you just scrolling down this endless
cat video portal. And by putting it outside of the room, it's the same as that, right? It's just
it's not there. It's no longer an option. It's like it doesn't exist. Yeah, yeah, to me, I
yeah, I literally ban electronics from the bedroom. There's nothing there. There is a little
a clock by the bed. Just a clock. It's
one of those, you know, five pound clocks. It just does nothing but show you the time.
And that's it. No phones allowed in the bedroom.
Is it fire light? Is it just candles like it like an old man with a lamp wandering around
again?
I wish that would be great. That would be. Yeah, I do have a candle in the bedroom, but you know, it's, um, actually, you know, it's
kind of cool.
It's that my kid is now eight and he's been kind of raised this way.
So he's not an iPad addict like a lot of kids his HR.
He actually scoffs at video games.
He had a friend two years ago that it's next door neighbor.
He was one of his best friends ever.
And this kid's dad was always in the basement playing Fortnite or something.
For just hours it was like a completely absent dad.
It was just completely not there for the kid.
It was just like grumpy because all he wanted to be doing was playing video games.
And he would just never play with his kids.
And so it was so interesting that my son saw that and not just noted it, but mentioned
it to me like a few different times, like how sad it was.
And so one time we were playing just the little word game of opposites, you know, what's
the opposite of music?
What's the opposite of a cloud?
What's the opposite of music? Oh It's just the opposite of music.
Oh, you want to know my favorite answer? Yeah, sure.
Oh, wait, first take you guess. What do you think is the opposite of music? Silence.
No, because silence is part of music. It's an important part. What else could it be?
Singing? Oh, okay. My favorite answer, the opposite of music is business.
Yeah.
These are the kind of funer answers, right?
See, that was a fun example of like, you have your first and second, you know, that's
like the slow thinking.
It's like, this idea of like, there was a word game we kept playing.
So the opposite of music is business.
That's an idea that didn't come until like a week
after trying to answer the question.
That was my favorite answer.
It's like, oh, that's good.
Anyway, I asked my son, what is the opposite of parenting?
Or what is the, of being a dad?
That's he, yeah, he's, I think he brought it. He said, what's the opposite of being a dad, that's he, yeah, he's, I think he brought it. He said,
what's the opposite of being a dad? I didn't say being a mom did you? No, I was like,
on this. And his answer was the winner. It was playing video games. Because yeah, he
just has such a negative association with watching his friend's dad just play video games
instead of being there for his kid.
Anyway, so, point is, yeah, we have a household that is very offline.
No, no, no, no, let me take that back.
Not very offline.
It's part time offline, and I really like that.
It's not the primary thing.
There's no TV in the house.
It's like the house isn't arranged around a television, like most are, yeah.
Anyway.
That's a self-aware kid that you've got there.
Derek, it sounds really, really cool.
I like it. I want to touch on excellence for a minute. So I mentioned it as one of my core values,
and it's something that we've been talking about a little bit recently.
And I wondered how you balance between wanting the best workout of yourself, wanting to produce something
which you're proud of and connects with other people and is a high representation of your
cumulative skills and talents and stuff, with also giving yourself sufficient of a break.
And I wondered what your thoughts were on excellence,
something that I see as a core value to my life,
but I wondered what your thoughts were on it.
Hmm.
Well, let's look at the micro example of procrastination.
Right? Like if you look at why people procrastinate,
it's usually if you're facing something difficult,
it's easier to retreat into the safe thing,
like surfing the webber, playing video games,
instead of uncomfortably facing what needs to be done.
So the way to stop procrastination
is to catch yourself doing it,
to deliberately interrupt it,
and then go back to doing what you need. Doing what you
know you need to do, no matter how unpleasant it is, and then I think it always gets easier
after you begin. So when I think of excellence, I think of like a life-size version of that.
Like, if there's something you've always wanted to do, you need to stop wasting time and do it.
Kind of like as earlier, like what you want now versus what you want most.
If you write out your bucket list, you know, like the things you want to do before you die,
I'll bet you could do almost all of them in a few months, you know,
most of them in just a few weeks. It's usually like people's bucket lists
for places they want to go and some things they want to do.
And I think, well, yeah, if you just took a couple months
off work, you could do it.
Two-thirds of that list right now be done by next month.
It's just a matter of doing them instead
of doing other things, like watching shows,
surfing the web, playing video games, or just sitting
around on couches hanging out, tasting the local beers.
Like, it's, there are these things that we do.
I'm sorry, I'm kind of answering your, your excellence questions in a way of like, what's
the opposite of excellence?
We're all enjoying it.
Let's keep going Derek.
Let's keep doing it.
Let's keep doing it. The opposite of excellence is giving into, I don't want to call it procrastination, but
that same thing that triggers procrastination, which is usually like you're facing the uncomfortable
thing that you know you need to do. And so you do the easier relief thing instead.
People who choose the easy path in life
don't ever get excellence at anything.
Like excellence is usually choosing
the more difficult path which gives the greater rewards.
It's doing what you know you need to do
even if you don't feel like it.
I mean, my definition of excellence
is tainted by the fact that, you know,
that was in music for 20 form,
but if yours is my life, you know,
so I think in terms of like being an excellent performer,
being an excellent writer,
being an excellent producer,
whatever, so you might have a different definition of being an excellent gentleman or something like that.
Definitely. I'm definitely not yet.
I know. I mean, I mean that somebody listening to this could have a different definition where
maybe excellence to them is just excellence in their composure every day.
Maybe it isn't something you need to practice for 20 years.
Maybe it can actually just be in the moment.
Like you can just decide right now today,
to like from this moment on to be excellent
and you can achieve that, you know,
by just not giving into your temper
or stopping drinking or whatever it may be.
So yeah, I think it's some precision is the word that I like to associate with excellence.
Why precision?
Because precision for me is doing the thing that you said that you were going to do or
doing the thing that you mean to do, not doing another thing.
It's one of the reasons why I like yourself as a speaker why I like Ben Shapiro and Sam Harris as a speaker because
The speech is very precise the number of words that are used are the number of words that are needed
Link back to what you said earlier on about the the way that people make choices and the kind of life they have
There's that a meme that everyone will be familiar with, which is easy choices, hard
life, hard choices, easy life.
And I think about that.
Another thing, I read a really interesting article from Taylor Pearson on procrastination.
And one of the things that he came up with, which he says, procrastination exists because
people have a fear of failure.
They're concerned that they may be not good enough or that they don't have the skills
that are required. I certainly think there's an element that he didn't touch on in this bit, which
is to do with, it's just difficult. There's some inertia to get over, I have to do a
hard thing. And there's something easier floating around, the cookie jar, the social media
fix. And he has this beautiful quote where he says, interestingly, sometimes we procrastinate to ensure that we
inoculate ourselves from public failure, but the interest of the thing is by
procrastinating, we do inoculate ourselves from public failure by assuring
ourselves of private failure. And I love that. I love the reframing of that. It's
like, look, like if you do not do this thing, it doesn't
matter whether you think you would or would not fail because you're guaranteeing the fact
that you will by not starting it.
Right.
I thought that was a really powerful model. It was an interesting way to loop it back
around.
But look, Derek, I'm conscious of the fact that I'm taking up your time and it's an evening.
I've got two questions that I want to ask before we finish. If that's okay. First one, what have you changed your mind about recently?
The, um, a lot of the things that I said were core values are actually pretty new to me. Maybe
that's why they came to mind first when you asked,
because I think they're the most interesting
because they're the newest to my brain.
The stuff that's been in my value system for 30 years,
I just take for granted,
and I probably don't even know it's there anymore.
The acknowledging nuance,
looking for not deliberately making sure you're not oversimplifying.
Even though I write succinctly because I think it's considerate, I don't think truth is
succinct. I think truth is very nuanced. Memorable sound bites are
succinct. Quips and aphorisms are succinct. Helping an idea carry further.
In a succinct, this is good to carry ideas.
It makes a good, you know, what do you call that, nature when those seeds that have a little
barbs on them.
Like dandelions?
Like dandelions?
Thank you, yeah.
Dandelions are or birds.
So succinctness is a good tool to help ideas spread and carry.
But succinctness is almost the opposite of truth because yeah,
you can make catchy slogans that make people go, wow, that's good.
But it's just it's one little ingredient in the truth.
The truth of things I think is often very nuanced.
Like, well, in these situations, if you're in that stage in your life and for the kind of person you are and the kind of things I think is often very nuanced. Like, well, in these situations,
if you're in that stage in your life,
and for the kind of person you are,
and the kind of things you want,
well, then this is true.
But in another day, in the morning,
or last year, or if you were a little bit of
different person, for your sister, that is not true,
but for your brother it is,
and this age you're at, and for what you want in life.
But if in fact, if you were to quit your job tomorrow,
then suddenly that would no longer be true.
And in fact, all of these, that doesn't tweet well.
So that's pretty new for me.
Like this constant acknowledgement of the nuance of things
to get at the truth.
I can actually talk about this thing
because I'm not going to name names. I have a dear friend who's been with the
same guy for years but complaining about him for years, often calling me to
kind of like what should I do? Should I leave him? Should I stay? What should I do? And finally, I thought with this kind of new focus on nuance,
we realized like, I think she's actually happy being one foot
out the door.
Like that's, we don't need to oversimplify it into an either
or should I stay or should I go now.
The truth is she's happiest with this one foot out the door feeling and she doesn't need
to oversimplify that into inner out.
This is one, sorry, that example just actually came up yesterday.
So that's on my mind.
I really like it.
I meant to bring this up earlier on.
While I was podcasting with George McGill, I heard that
how you've played ever more than wisdom episode that we've done
about mental models, he talked about the barbell strategy,
which is where you don't just have black or white thinking,
you have black and white thinking, and you push yourself to the end,
you're able to do incredible deep
work, but then also be very social when you need to turn that on. You are able to use
the succinct side of things, but you're also able to understand the nuance as well at
the complete opposite end of the scale. There's another point on that that I just have to bring
up, which is I love aphorisms and I think that guys like Naval who are able
to distill down incredible wisdom into 160 characters or whatever it is, it's just, it's a skill
that I absolutely do not have and wildly envy because I think it's really cool. But
the reason that you created your directives was because you realized that most of what a book is is getting people to believe
and trust the author and provide sufficient context that they believe the instruction that they're
then given. But if people were to sufficiently trust whoever it is that was giving it to them,
the directive can be the leanest takeaway from that particular book. And the equivalent is when you see on Instagram,
you scroll through Instagram,
and there's someone's put up a quote,
you know, Seneca's life's work distilled down
into a single sentence.
But the context isn't there.
You just scroll in past,
bootie picture, bootie picture, funny dog video,
aphorism of Seneca's life, bootie picture, bootie picture.
You know what I mean? There's no context, there's no buy in, you're not in the right
frame of mind, you haven't had the I trust Seneca, I know who he is, like, I think, you're
right. I think you are correct, Ed, there's, there's the new ones and the understanding
of that, I think you're all ties together.
Cool. Final question. Final question. You have brought up today a couple of different
projects that you're working on, some books that will be released in the future. Have you
got, is it within a year? Is it within six months? Is it within a decade? Can we give the
people that are listening to fans of yours any idea when they can expect this new piece
of work from you? Oh, there's three. I finished my next book two years ago.
I finished my second book one year ago, and I'm finishing my third book now. But the thing is
I nerded out on self-publishing. My first big book called Anything You Want was published by, well first by
Seth Goden, but then he sold his little publishing imprint to Penguin, so then Penguin re-released
it. So it's, you know, it's on a major publishing company, but I didn't actually like that experience.
I didn't like that I didn't fully own the rights to my own book, and so I get, you know,
I got contacted, like, here's just one core example.
Sorry, you asked me a kind of like a,
hey, no, no, I want this answer.
We want the new ones.
We're here for the new ones.
There were two or three different times
when I got contacted by people that were putting on a conference
that wanted to buy like 750 copies for all of their attendees.
And I said, great, that's amazing.
I would love to do that.
And they say, okay, how do we do that?
Can we get a quantity discount for 750 copies?
And I'd have to go ask Penguin.
Hey Penguin.
Hello, my reference.
A thousand sales here for you, yeah.
Yeah, how can we do that?
And they went, oh, well, you just have to tell
them to buy it at Amazon. Like, there's no way to buy seven. You can't order it from us. We're not a
retailer and, you know, and they said, Oh, man, like, that's, that sucks to like, I want this person
to have 700, I mean, for a dollar, he should be fine, you know, like just how cool that they're going
to give. And so to have to tell this guy, like, yeah, just go to Amazon and type 750 in the quantity. I was like, man, this sucks. Like, I want to be able to do the right
thing, but I don't even own the rights to, you know, I'm penguin has the rights. I mean, I wrote
that book for Seth Godin and then, you know, that's what happens. So even though my rep at penguin
loves me and she's wonderful and she's great, and I like
her as a person, I just didn't like the experience.
I don't need the ego gratification of being on a major publisher, so I just really decided
to self-publish to keep control, which kind of reminds me of way back when I started
CD Baby in the mid-90s, like the internet was just kind of reminds me of a way back when I started CD Baby in like the mid 90s,
like the internet was just kind of getting started.
There was that cool kind of do-it-yourself pseudo-punky kind of ethic about like sticking it
to the man, like, you know, fuck the major record labels, man, I'm going to do this myself.
Like, I'm not signing away my rights to some label, But here we are, 20 years later, and everybody's like selling their soul to Amazon.
Just like, you know, you said earlier,
here's how to do the Google AdWords
to increase your business.
It's just like everything's trying to please the man.
You know, the man is now like Facebook, Google, Amazon,
to whatever, Instagram,
and everybody's just trying to please the man.
It reminds me of that kind of pre-internet thing
where everybody was selling their soul
to the major record labels and hopes of getting rich.
And I appreciated that kind of given it all
the finger kind of spirit, knowing that you're probably
going to sell less by choosing to be independent,
but fuck yeah, it felt so much better.
Point is, I nerded out on not just self-fublishing,
but self-printing, self-layout.
Like, you know how I told you I do everything
in my plain text editor called them?
Well, do you think I did the book design layout
in Adobe InDesign?
No, fuck Adobe.
I dated in fucking plain text, and I found a program of like software called latex
Which you can like do book design in like as a programmer in plain text and like
fucking went hardcore on that and I and I'm just building my own store on my own site because fuck Amazon
I don't want to sell my book on Amazon. I will eventually and it's just like you know what?
I understand that I'm choosing
to sell less by doing this, but God damn it feels better. It's like so much more fun.
Each book's worth a hundred of what the one would have been before, right? Because you crafted
the thing out of ancient technology in a programming language that no one's seen since the 1800s.
Yeah, exactly. It's funny. You know, we talk about rationality. Well, okay, you and I don't, but
people talk about rationality and, um, yeah, there are things where I, you could
say that this is a rationally unwise choice, but emotions matter. And the way
that something feels is a big reason why we do anything. In fact,
you know, I think if you want to get met and met a matter of the reason the people like to be rational
is because it feels better, right? And yeah, there are. So anyway, sorry, I was answering your
question about when are these books coming out? Well, we understand why they're not here yet.
Yes, because I nerded out on the self publishing and the self printing.
And lastly, I decided to print hardcover books for the emotional reason that I found that
knowing that I was going to be printing hardcover books, even though like I'm a total tree
hugger, I don't want to waste a single sheet, even though like I'm a total tree hugger,
I don't want to waste a single sheet of paper ever. I thought, well, damn, if these things,
if I'm going to be cutting down trees, like really every sentence has to be worth cutting down
a tree now. And it made me a better writer, knowing that I was going to print hardcover books.
You opened up the stakes of the writers?
Yes.
Because the externalized costs were increased.
That's interesting.
Yeah.
Anyway, it's all just about done.
I was actually this morning.
I was programming this store on my site with the whole thing into a card.
And then by doing it all myself, I get to do some fun nerdy things like I can do custom
dedications and things that people who sell their book on Amazon can't do.
So everybody that orders their book from me can ask it to be custom dedicated to them.
And the server will create a custom dedicated book for you.
And I'm going to see if I can do that with the audio book too.
So everybody who buys
the audio book gets a custom little like, you know, Hey Chris, Derek, this book's real.
I mean, you know, again, it's okay, Amazon, they can't do that.
You're right, you're right.
Sivis.org slash podcasts and then slash audio books slash books slash everything and then exactly and then it can be
Sivis baby
Anyway, so anybody who
Yeah, anybody who wants my stuff
You can probably tell because you know you and I have emailed a bunch. I actually enjoy taking a few minutes to date and answer all my emails. I really like hearing
from strangers. I actually really like it when people introduce themselves. I like it when
somebody's like you know I make guitar, technician, and Arizona or I'm a whatever dentist in Estonia.
I just really like hearing what people around the world are doing
and all that kind of stuff. So I really like it when people introduce themselves and feel free to
email me and ask me a question. And if you go to Cypher.org, my email address is out there in the
public and you can email me and ask me anything and I always reply. Cool. That's certainly
cooler than just saying I head to my Twitter. It's like email me and I might get back to you if I've turned my internet on.
Right, even in a Twitter, that's still like a corporate middleman.
You know what, actually I'm really thankful that I got online in 1994 because I went
through that first.com boom and crash where a lot of companies that people were totally
dependent on, like my space, like every musician was 100% dependent on their my space page
to manage all of their fan list,
all of their music and their releases
and their announcements and their gigs
were all done through their my space page
and then my space disappears.
And I was like, so I think I just have this healthy
distrust of any corporate middleman.
I think they're always about to go belly up any day.
So no, I would never tell people to like, you know,
the Twitter was the way to reach me
because I don't trust that they'll be around tomorrow.
I think that if you've got plain text files
as the future-proofed version of writing things down,
I think you've got email lists as the most likely
to survive a nuclear apocalypse.
Exactly. Contact. Yeah.
Cause it's an open standard and it's like, it's on commercial.
I really like those uncommercial media forms, like, right?
So so paper books have no, you know, advertisements in them.
No, Amazon's not tracking what you highlight in a paper book.
Email, yeah, open technology.
I love that kind of stuff. Anyway, nerd, nerd, nerd. We were saying goodbye, so maybe. Derek, it's been, it's been such a pleasure. Thank you so
much to the people that are listening. Anything that we have spoken about will be linked in the show
notes below, along with Derek's website where you can go on and hassle him by email. And not his Twitter,
because, fuck Twitter, there won't be a link to Adobe After Effects in there either, because
fuck Adobe too. Derek Mann, thank you so much for your time. I really appreciate it.
Thanks Chris, it was a fun conversation. Yeah, oh, yeah, oh, yeah, oh, yeah