Modern Wisdom - #176 - Catch Up 105

Starting point is 00:00:00 Hello, my friends. Welcome back. Today it is another catcher episode. Johnny and you said from propanefitness.com join me as we talk about the biggest things happening in our lives, which includes Joe Rogan moving to Spotify. I know a lot of you have had questions about what we think about it. My Instagram got inundated when I did a bit of an announcement that I wasn't too happy about it, so I get to tell you all of my thoughts after a little bit of time to reflect. Johnny tells us about his new morning ritual ritual ritual. Yousif tells us about what he tells us about sleeping with some weird titanium shit in his ears. I don't know, it's just a good catch-up episode. In other news, we hit 20,000 subs on YouTube, which is pretty cool, considering that we're doing

Starting point is 00:00:47 real long-form videos and we're not that bothered about the video platform this year. The goal is to dominate audio as much as we can, but it feels pretty gratifying to 20,000. And upon reflecting on that, myself and video guide Dean have been considering starting a Patreon so that you guys can get involved with supporting the show so that you can actually have some direct

Starting point is 00:01:10 contact with us and potentially even contribute to the direction that the show goes in. Also, get some access to exclusive content and stuff like that. We haven't really made a decision. It's just an idea at the moment about Patreon. So yeah, let me know what you think. If you would be interested in that, give me a message. It would be pretty cool. Well for now, we're going to talk about the biggest stuff in the world of podcasting, Johnny's new mornings, and you see if putting stuff in his ears, it from propanefitness.com, what's happening? What is happening? You well? Very good.

Starting point is 00:02:04 We've had an extended sound check. You can get it. Come on, what's happening? What is happening? You well? Very good. We've had an extended sand check. Yeah, you can get it. We're just crispy now. You guys started shouting, limericks, up me down the line. It was very interesting. It's just because I am not the fesant plucker.

Starting point is 00:02:17 I am only as mate and I'm standing in for the fesant plucker because the fesant pluck is late. You were so good. I had no idea that that was what you were going to sound check. I just asked you to count to five. That's like getting a six nugget chicken nugget meal and finding out that there's seven nuggets in it. That's exactly what it is.

Starting point is 00:02:36 Okay, how do you feel about, you know, when you have like a pack of monster munch, this is a very like year five problem, and then at the bottom you've got a ball of just pure seasoning. I don't remember that. I don't think that happened. Never happened to you. Surely. Get it with like a cornetto or a flake 99. Or the chocolate, just pure chocolate. Yeah, when it's overfilled with chocolate. That's something else. What's another good one is when you used to have ice gems,

Starting point is 00:03:05 and then at the bottom corner of the little ice gem packet, there would just be some ice. Sorry, some ice. You know what I mean? Those little biscuits, little squirre anything. Ice gems are legit. Yeah, everything like, why would you ever stop making that? I don't think they have.

Starting point is 00:03:21 I think you just stop eating them. I've never seen them. Yeah, the chocolate one. Yeah. How much time do you spend in a confectionary, either? More time than you probably expect. Really? You don't have a massive sweet tooth. I do.

Starting point is 00:03:34 Well, you just not indulge it when we're out for dinner. There's a really good picture of Johnny's meal from a few years ago that we have on Instagram, which was him at the end of the day realizing that he's got a certain ratio of macros to make up and couldn't make it up through normal means. And so it's what looks like a pot of yoghurt with jelly tots in. But in fact, the perspective is wrong. And it's actually a kilo of yogurt with a multi bag of fruit pastels in it.

Starting point is 00:04:06 Is it not the double, did you not used to do stuff with double deckers as well? Yeah, double deck, yeah. Johnny, can you give me another like just a tiny little twist on your game bro, just a little bit, just a little bit, Seth's moved his mic in so he's a little bit, now anyway we are taught after that two minute intro, we are doing another catcher episode, just catching the fudge up, finding out what's been going on. Number one, on the list, the biggest news in the world, apart from the pandemic that's running right outside. Joe Rogan moving to Spotify. So anybody who doesn't know what's gone on, Joe Rogan has signed an exclusive

Starting point is 00:04:42 long year deal, multi year deal, probably three or four years with Spotify. The rumored amount was 100 mil. Now, I don't know if that's 100 mil a year or 100 mil total, but either way, it's a significant amount of money. It's the largest amount of money that a podcast has ever been paid for a platform exclusive. And I think that there's probably quite a lot of implications for what's going on here.

Starting point is 00:05:04 So I'll give you a little bit of background. Rogan announces that he's moving the entire podcast to Spotify. Every old episode will remain on YouTube, on Apple Podcasts, Stitcher, wherever else you tune in. But from the end of the year, it will be a new episode will only exist on Spotify and Spotify are going to create a video platform, exclusive like create a video hosting platform in the ad. Well, I'm presuming that we'll roll it out there after. But on Apple podcasts at the moment, you can actually create video podcasts, Brian Rose, break dancing in the cell. We did it ages ago, but it rams your allowance. Your story, jump here on your hosting platform.

Starting point is 00:05:50 So yeah, Spotify say that they're going to do that. All of the organs old stuff, but this means no more YouTube. It means no more Apple podcasts. He will continue to upload some clips to YouTube on the JRE Clips channel, which is good, I guess, for him for the searchability, virality, people discovering the podcast, but full episodes, the only place that you can get them for presumably the next couple of years at the very least, is going to be Spotify, that's audio and video. And then he announced that the Spotify share price closed 8% up that night.

Starting point is 00:06:28 And then the next day did another 10%. So Spotify paid what is rumored, he hasn't said it. Spotify paid around about 100 mil for Joe Rogan and increased their market cap by 5 billion. So that's a 5 five thousand times return. Five hundred. Five hundred. Five hundred. No. No.

Starting point is 00:06:50 50. Yeah. Oh my God. A hundred million. It's personal. It's personal. Whatever. Wait, because it's America million and UK billion as well, right?

Starting point is 00:06:59 Because imperial measurements, isn't it? Yeah, I know. How many of you, can you tell me that in old money, please? Does it in stone? Yeah. In 17 pounds and four ounces. So, yeah, Rogan's made this move 100 million to increase your market cap by five billion. No matter how many times that is, I know that's a good deal. Some of the other interesting things, Spotify pledged to spend 500 million000 on podcast acquisitions during 2020?

Starting point is 00:07:27 Now, a big chunk of that's gone on Rogan, but I don't know whether you guys know that they bought anchor last year. Anchor Leaver without you. I anchor, I anchor, I anchor it. I anchor, I anchor it. I mean, anchor like the butter manufacturer. Yes, and them. They bought every business that has the name

Starting point is 00:07:48 anchor. Now, what is anchor? So, anchor is a podcast hosting platform. It's one of these new ones. So, you guys still on the Libsyn? No, you're on blueberry. Better podcast platform. The one that no one uses that always breaks. The one that all of WordPress uses that's never broken. That's a lie. Don't lie. Anyway, so it's similar to that, but there's this new wave of podcast hosting platform like anchor, and what they allow you to do is actually create and edit your podcasts in the web app. So it's like garage band integrated into. So you upload your single file, you can clip stuff,

Starting point is 00:08:29 you can add in intros, outros, upload your media library and stuff like that. See, there's a lot of low-hanging fruit for that and it's mad that it's taken this long, given where we are in the code of podcasts for something like that to come along. And I think there's a lot of stuff related to the Spotify Joe Rogan takeover that has pointed out, like how many gaps there are in like really obvious gaps that you could easily take over.

Starting point is 00:08:59 I've got some cool stuff for you guys to think about. Now, I can't wait to hear your thoughts on this. And also everybody that's listening, I want to hear what you think. This is a big move. We are, myself, Johnny and Yusuf, are very interested in terms of both creators and consumers in the podcasting space. So it's like, it is the biggest news

Starting point is 00:09:16 that's probably going to happen for quite a while. Patrick Betdavis from Value Tainments reckons that within the next five years, we'll see a $1 billion podcaster deal, which probably doesn't seem too ridiculous considering that Rogan's already managed to get a million, sorry, a hundred million for his deal. So yeah, what you get with these sorts of hosting platforms like anchor FM, so to not get too sort of nerdy into it, currently what most pod most podcasts use is the RSS feed, so you upload a file, and then that distributes to wherever you're listening to this.

Starting point is 00:09:49 So it distributes to Apple podcasts and Stitcher, and Spotify actually is one of those. But the way that it works is it has a single file which is hosted, which is unmovable and unchanging, and then that gets sent out. It's syndicated to all of these different platforms, right? They're just an RSS, a glorified RSS reader. The what Spotify is intending on doing now

Starting point is 00:10:13 that it's got anchor as this creator anchor lever. One now that it's got that as its creation platform, they have started to introduce dynamically targeted ads, mid-roll during podcasts, so if you have a listen to True Jordy, this is why I fucking hate, and this is a big implication for people that listen to podcasts, right? Listen to True Jordy, and halfway through, they'll just be an advert for WH Smith's read by some fellow, like studio quality.

Starting point is 00:10:42 Like, have you subscribed to your most recent edition of Gardening World? Well, why don't you head over to WH Smith today and get five pounds off with the code true Jordy. So this is a podcast. This is a Spotify that just can interrupt anyone's podcast and put in their own advert. No, technically no. So what will happen? And this is what I think will happen with Rogan.

Starting point is 00:11:06 Rogan was making somewhere between, not including YouTube, I've done you, he was making somewhere between 50 grand and 150 grand per episode. On his, based on his CPM, he does about 150 million downloads per month. He'll have discounts on the long term deals people that's been with him for years,

Starting point is 00:11:22 like stamps.com have been with him for seven years, on it won't pay as much because he's a partner there, et cetera, et cetera. But Cashapp has been with him for forever, yeah. So I think Squarespace as well, or like Wix or something. So what will happen? I don't think Rogan will be doing any more pre-rolled podcast ads.

Starting point is 00:11:43 I don't think he'll need to spot if I might have even stipulated that he's not allowed to as a part of this deal. But what you will potentially start to see if you're not on Spotify premium is that you will be targeted with dynamic ads put mid-roll into the podcast. And what this means is that we're moving from, I saw this analogy online and this is kind of the bit I wanted to give over to you guys. I saw this analogy on the internet where someone said podcasting at the moment feels like the internet in the early 2000s before everything was syndicated, before there was Google targeting and tracking pixels and Facebook ads and retargeting and all this sort of

Starting point is 00:12:19 stuff, where people were just saying that looks like the sort of site or podcast that my audience listens to, because being honest, like modern wisdom is now venturing into this world. We've got every episode now has got a sold out pre-roll ad. And very fortunate, some of the partners are work with the Lake old protein works, Fitbook, Taylor Dathalete, Reebok,

Starting point is 00:12:43 like a huge surf shark VPN, big companies that are prepared to pay like great money to be there, but they're just looking at me and going, yeah, yeah, you, you look, you look like, yeah, young people, that's what young people like, isn't it? Yeah, they're giving them the young people. But that's not, like, that's not actually how targeting works. And that's not what advertisers want. Like using a fucking discount code to I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, I mean, The worst thing about it is that you're relying on the person reading out an advert for you. You're spending all this money and then the way that's delivered is you basically send someone a text file. They have to read at the start of the podcast. You think, well, that's like is that?

Starting point is 00:13:37 That being said, I think that so there's two types of ads. There's dynamic in this baked in. So the baked in at the host's, host-read pre-rolls are more expensive and that's because making the host put it in their own words converts better. So me saying, this is what I like about the protein works because I do, this is why I enjoy the tailored athlete. This is why Surfshark VPN gets you access

Starting point is 00:14:00 to Netflix's library or what I use it for. Bridges the gap between. Yeah, it's not so jarring, it's not just a dude talking about WH Smith. Just like, whoa, what's that? The difficulty is that when someone's heard an advert or even like a baked in thing, as you said, and it's like, oh, remember to go to Tim.blog forward slash wealthfront, forward slash Tim, forward slash 50. I'm driving.

Starting point is 00:14:24 I'm not going to remember that URL to go and remember that. Well, you did. Whatever I butchered it, but like to come home and also not not only remember the URL, but also remember that you even wanted to go and check that out, whereas if you're on a platform, you know, like you're on Instagram, you'll be interrupted by an advert and you'll just go and click on it straight away and probably leave the platform if it's something you're interested in.

Starting point is 00:14:45 So that Spotify might have not only a dynamic ad that gets put in a particular section throughout the podcast, but then that ad might be matched with some sort of visual link that is currently on. I think I'm the only one out of the three of us that's still on Spotify. If you're the only person in the world that doesn't pay for Spotify, yeah, but you'll have a third party app. I imagine that blocks the other Spotify. Yep, there we go. Do you know why I know that? It's because I have just finished the Lifehack's Volume 1 Ultimate Lifehack list. Over.

Starting point is 00:15:20 And that's a 200 life hack, every life hack that we've ever featured. So anything that you do now, I know it because I've had to go back through and write a little little description of what it is. You get release radar yourself. Yeah, it's good. What is that? Discover what's release radar. It's a curated playlist of stuff that you might like.

Starting point is 00:15:41 It's actually it's one of the most impressive things about machine learning and kind of algorithms that I've found because like such a high proportion of the songs in release radar, I really like, and it's not just like, oh, you like young people music, so I'll put some of the young people stuff in it. It's like, it's really carefully done. Yeah, I'd like a podcast release radar or like a discover weekly. Like, really, it's a selection. So if you think about like, I know there's maybe a list of podcasts at the moment, people maybe only listen to a few, take it forward five years, people probably be listening to even

Starting point is 00:16:15 more podcasts. You got a curated list of like, here are the most popular releases from the podcast you typically listen to in a list. If you just kind of work through, it was a playlist. Well, the problem is, Johnny, I need you to put more gain on, list. If you could just kind of work through it with a playlist. Well, the problem is, Johnny, I need you to put more gain on, bro, if that's all right. The problem is that at the moment, as an advertiser or even as a podcaster, I don't really know who listens to this show.

Starting point is 00:16:37 I have an idea of who listens to this show, based on the Instagram DMs. I can look at the YouTube demos, because they go quite in depth, because you got to sign up with your full account, gender, blah, blah, blah location. But really, you're just like shooting blind and just hoping that the content lands with people and from a targeting perspective, that's obviously quite a big deal. So yeah, I just think I was originally kind of like, oh God, it's a big change. I don't listen to podcasts on Spotify.

Starting point is 00:17:05 I prefer Apple podcasts because it's native, because it's very, very smooth. Also, losing YouTube and losing the YouTube comments on episodes, I don't comment ever, but I enjoy looking at what goes on and I like to hear how it lands with other people. But if Spotify see that and they're able to then create a platform which kind of reflects what's gone on there, I guess

Starting point is 00:17:31 that could be quite fun. Yeah, the more I think about, I think the thing I was most sad about was the video, the loss of video. Am I okay now, by the way? Lovely. But the loss of, like, because I quite like, so for example, like the latest Elon Musk, Joe Rogan podcast, I've watched the video, I haven't watched the whole thing, but I'm watching the video rather than listening to it. And for some reason, gone. Does this mean that you can only watch the video on Spotify platform or that you have to pay a premium Joe Rogan subscription to see? No, so you will be able to watch or listen to Joe Rogan for free.

Starting point is 00:18:09 On Spotify, whether you have Spotify free or premium, however, I think if you don't have Spotify premium, you will be hit with dynamic mid row lads. Sure. So I heard rumors that the whole podcast was going to become a premium one. But I don't think that would be in his announcement about he says he stipulates that's not what's happening. Right. It's yeah. And it's I think from his perspective, like he's getting 100 million. I don't think he's thought of this as a big like strategic move of the war between iTunes and Spotify and Netflix. I think he's just been like, yeah, 100 million. Well, it's like does that now exceed the value

Starting point is 00:18:47 of what I would expect to gain from continuing? Because at the moment, his revenue model is hinged on production, whereas it sounds like we're Spotify, as long as you are exclusive to us and continue just enjoying, like doing what you probably enjoy doing most in your life, then he's 100 million.

Starting point is 00:19:03 Well, regardless of what you listen on, I know you see if you've kind of moved through a few different podcasting apps, but me and Johnny use Apple Podcasts. No matter what it is that you listen on now, you have to listen on Spotify. So it's quite a big signal from them to just say, look, this is the size of our penis.

Starting point is 00:19:19 Our penis is so large we've taken the biggest podcaster on the planet. Not only if we, because he wasn't even on Spotify. So if you go on to Spotify now and search Joe Rogan, he hasn't got a single episode except for the new trailer, which is like just an audio version of the announcement that you made on, on Instagram. And like for them to say, not only do you do it too exclusive. Yeah, 100%. Yeah. And that is a huge move. Now, from my side again, thinking about the fact

Starting point is 00:19:46 that we're starting to slowly monetize this podcast and dealing with partners that I really love, like, Joe's just told the world how much value is in podcasting and podcasters, like every podcaster that's listening, whatever you're currently charging for your CPM, like, treble it, because Rogan's just said that he's worth 100 million and made Spotify 5 billion in two days. It's a very smart move from Spotify. It's so clever. I wonder whether Apple did account a bid

Starting point is 00:20:18 or if they were just like, oh, bollocks, like, we've just lost Joe. I can't see. I can't see them doing it, man. I could see, I could see him going to YouTube, speaking to Google, and saying, look, I'm potentially leaving what do you wanna do. But he keeps on getting censored on there, so for instance, he can't stream other people's content. You know, he's always like, Jamie, don't put that up, we'll get to it.

Starting point is 00:20:40 Oh, Jamie's always like, don't put that up, we'll get taken down. And stuff like that. Yeah, YouTube are brutal. And they just don't care, because even Joe Rogan is just such a small proportion of their total traffic, they're just like, don't put that up, we'll get taken down and stuff like that. Yeah, YouTube are brutal. And they just don't care, because even Joe Rogan is just such a small proportion of their total traffic, they're just like, whatever. It's a bit awkward, isn't it?

Starting point is 00:20:50 Yeah, but I'm surprised about Apple not putting in a, not throwing that height in that ring, because so I just got a year of Apple TV for free. And Johnny's mentioned how they've really, like, thrown in some really high profile actors and just plowed budget into their stuff to really try and like catch up with Netflix and with Amazon TV. I was called Amazon Prime TV or something. Like so they're really aggressively diving into these spaces and for them to just lose someone exclusively to Spotify when there's this constant, you know, the back and forth court cases that Spotify and Apple have where they don't allow to

Starting point is 00:21:32 Siri and stuff like that. Yeah, so because like how do you listen to Spotify? You have to open the app. You can't just be like on what though, an Apple device, so like they don't care. Yeah, like when you go on a real deal, the Spotify needs, it doesn't really matter what Spotify do. Like if they get your own, really, and when you're making, what was the figure I sent you? 10 billion in whatever that stuff. Oh yeah, yeah, yeah, in AirPod sales. Mate.

Starting point is 00:21:58 Wrap your head around that figure. So you're listening to Joe Rogan on Spotify on your Apple iPhone with your Apple iPhone. So that's something you can't go. I've really missed an opportunity here. Like, and one day they could just be like, ah, sorry, Spotify's broken on Apple iPhones now. Oh, what a shame.

Starting point is 00:22:16 Oh, you're gonna have to use the guy sat in the rocking chair in the corner smoking cigar while everyone else has an argument, isn't it? It's just like, like, wins regardless. Yeah. And then he just does this and just goes like that and then his driver comes over and then he leaves, just puts his hand in the air, just one finger in the air raises it and then he departs and everyone knows. When he leaves the entire building and everyone else disappears, conversations, conversations over, exactly game, game is over.

Starting point is 00:22:45 Okay, so that's, that's my thoughts on Rogan, man. Like, I was real hesitant when it first happened and I put a story up that got, I don't think I've ever had so many replies. Like hundreds of replies to me being sad about Joe Rogan changing. Main reason I was sad was because he promised he'd never go platform exclusive on the show.

Starting point is 00:23:05 I'm like, people's priorities change, I get that. I just hope that it doesn't damage the quality of the content, you know, because he's my sort of podcasting role model. He's the person that I've taken the most inspiration from. He's who I listen to the most consistently across time. And I just don't want the show to be damaged. You know, people don't listen to him because of the fucking platform, they don't listen to him because of the ads, they listen to him because of the quality of the content.

Starting point is 00:23:32 And if this enables him to put out better content, then I'm happy to pay the price of a little bit more friction of having to use Spotify. Yeah, well, it's kind of, it's changes and it's a as a consumer of the information because it's like something I've noticed over the past two years, my YouTube usage is going to like I would never have really like sat and watched a YouTube video before. But there are things now that I'll happily sit and watch like a 10, 15, 20 minute video. What like? And I think I can see myself, I don't use Spotify for podcasting at

Starting point is 00:24:06 the moment or listening to podcasts, but the daily drivers buy what I go and use Spotify. Why not? Like, what's the tech friction that's stopping you from using? It's just the UI, like it's not as it's not as easy to navigate between podcasts. Do you know how to get onto podcasts on Spotify? There's a like it's in the arsend of your library in the back end of the tabs. Like I want to dedicate a lot of podcast app. So I think this would be a good thing for the UI as well because if people start flocking to it, there's going to be pressure on their development team to make it more user friendly.

Starting point is 00:24:42 Because if like and considering how simple these apps are all to use, if you're still not wanting to use it because of that, they're going to have to make a change otherwise people can scale as well. Billions of people using these apps. Imagine the support tickets. You mean, mate, I can't get on the Joe Rogan. Yeah, it doesn't even bear thinking about, does it? I imagine they just like Apple have a support inbox. They've just got a team of Irish geniuses that, I do, call it Gini, but call you back.

Starting point is 00:25:14 They do, they love a phone call, don't they? They just want to get you off. I tell you what, so I'm gonna start, as I keep on teasing out and as Greg McEwan read-pilled me on my own show about blogging, I'm gonna start writing and I spoke to medium. So I went on, this is so fucking mad, right? I went on to medium to register Chris Will X. Just my social handle, I'm gonna go on there. Went on, tried to register it, this

Starting point is 00:25:38 username is not available. Holy fucking shit, has someone taken my, like no one else wants that, it's very specific. Went on, searched 404, as I hang on. So why is there a 404 error if I put medium.com slash Chris Willexon, emailed them, asked for a support ticket within 12 hours, they've come back to me and said, actually because we're owned by Twitter, when we started medium, we registered every verified Twitter's handle on medium. Wow. So that it was reserved for that person

Starting point is 00:26:06 I can see that your Twitter account is linked to your medium account. Would you like me to change that handle over for you? I was like fucking yes, bro. How cool is that? So they're owned by Twitter Twitter bought medium about four or five years ago. I love when you just hear about like oh yeah, Uber bought KFC and five years ago. I love when you just hear about like, oh yeah, Uber bought KFC and Twitter bought me, Facebook bought what's happening? Like, so the telegram have bought or have created their own version of medium, which is really interesting, but it's all obviously like blockchain verified and like super tech, nerdy stuff. I'm just a people who worry a lot, isn't it? Basically. Have you been on signal, have you been on signal,

Starting point is 00:26:46 double speed voice messages? Oh, it's the perfect feature. What did you say, Chris? Signal, have you been on signal? That's like super secure, isn't it? Signals, another step up from Telegram. And hitmen. No, no, so that's wicker. Wicker. If you heard of wicker, WICK. WICK are, so you can't have messages that don't delete after five days on wicker.

Starting point is 00:27:11 You can't take, you can't take screenshots. No one uses their own, their, their real name. You have to have face ID to even access the app. You can't turn it off. Like mate, it's... Thing is, like, what's the incentive of the person who's created that app? Like, let's make something where everyone puts their really top secret stuff in and we'll just tell them and get deleted. Like, if I was gonna harvest people's data, I'd go to that place.

Starting point is 00:27:32 Which is who I'd be. It's what Edward Snowden suggested people use for messaging. You know, if you're in some water and country and you want to get your words, that organizer, a freedom rally, or whatever he's supposed to do, it's supposed to do it on Wicker, yeah? So if you were a government and you wanted to create

Starting point is 00:27:51 an app that might warn you about uprisings, might it look something like Wicker? Probably, yeah, probably would here. I don't know, that medium thing, I've started writing on medium as well through the mobile app. And now this, I know is total catastrophe, but I just wanted to see what the writing process was like, man, it's so good. I'm going to guess both of you will have the app, yeah?

Starting point is 00:28:18 No, I've got the iPhone up. Okay, it's worth just downloading it, just to have a play around on your next break or whatever and anyone that's got medium on their phone. Just press the thing in the middle at the bottom which is to create. The writing experience is so beautiful. It's the simplest thing in the world. I was just like, you can just tell it's made by Twitter. It's already a losing game if you're writing a blog post on your phone.

Starting point is 00:28:42 But if you were, I'm stuck in a plane or whatever like that. Yeah, like, yeah. True. You're going to get a, uh, put a hook for a hand as well. So man who look like Captain Hook, and a captain hook, um, you, you're going to get a plus sized phone next time. Is that right?

Starting point is 00:29:00 Did you say that, Seth, you were considering getting the biggest green version? Oh, no, it's the smaller one. Smaller one. That was it. No, but next time, did you not say you Seth, you were considering getting the biggest screen version? Oh, no, so the smaller one. Smaller one. That was it. No, but next time, did you not say you were going to upgrade and get the bigger one? I'll get the iPhone 12, whatever that is, just the one with the best camera. I don't care about screens. Well, I prefer a smaller screen. However, you know, what's really annoying since I've gone from this is such a first world problem, like this is like, it hit me.

Starting point is 00:29:24 iPhone 11, slightly bigger than iPhone 11 Pro. I gave my mom the iPhone 11, got the iPhone 11 Pro, which is this one. Three cameras. Yeah. So that's it. Just swapped it over. She needed a new phone. So just a, what are your hands out? You bought another hands out hands out. Yeah, like a three way switcher.

Starting point is 00:29:44 Okay. But it's because it's like slightly slightly smaller. It used to be that in scrub pockets, the iPhone 11 like pushes it out and keeps it stable. Whereas now because it's just got a little bit of leeway every time you bend over or flexi hips or anything, it falls out. Right around. And they're just covered in COVID, just all over the phone, you're like, ah, great. So. That is awful.

Starting point is 00:30:08 So, right, okay, we've talked about Rogan, we've talked about how cool medium is, what's been going on in your lives, what we catch you up about. Made a list of things. Made a list of things. This is like life. Three things that have happened in my life.

Starting point is 00:30:23 Life joking. 101. Not another very interesting. But that doesn happened in my life. Life joking. 101. Not another very interesting. But it doesn't matter. I'm going to find them interesting. Well, we'll see. We will see. I have been experimenting with morning pages.

Starting point is 00:30:39 Has anybody ever done after before by Julian Cameron? Like the method of morning. You know, he was on this, who's on the podcast on Friday? Is it, is it the lady who can't remember? Julian Cameron, five million books sold, translated into 140 languages, Martin Scorsese is the testimonial on the inside cover of her book. Julian, you can ask her about it.

Starting point is 00:31:01 The artist's way. The artist's way, that's where Morning Page is from yet. So I've bought it and I'm using it every day. Chris, should we drop off? We'll have a chat about what he just said and then we can come back. I don't think you're telling the truth. I just thought it might upset Chris because he bought me a really nice copy of the five minute, six minute diary. And it's just an underbar table. In my defense, in my defense and your defense, I didn't buy you the response or the podcast.

Starting point is 00:31:31 And I got it for free. So still it was a heartfelt gift. And it was probably a task for you inside the six minute diary to give him, to give you stuff a copy of the six minute diary. He very clever. Isn't it? It started reading it and was like, oh, this is, this is actually really well researched. Obviously, you had like enough momentum

Starting point is 00:31:49 to overcome 30 pages of inertia, but you don't start writing until page 60 and he hasn't got another amount of momentum. You know, just I'm precisely it. I can imagine like the, you'll be stuck there like. Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha You know, like you're looking at him going like Dean, zoom in on his face, man. You've got to be caught in the like, I think if you don't, it's like someone who watches a magician do a trick, you just the entire time thinks it's fake.

Starting point is 00:32:32 Yeah. You know what I mean? Like, doesn't matter how good it is, like, no, it was obviously, it was something you should, and you just, I think you just look at it as like, it is a physical book that I have to use in the morning to write down three things that I'm happy about. So, this may affect your explicit rating, and if so, I'm very sorry, but my flatmate, the other, like a couple of years ago, was like, you see, you come across as such a kind, lovely, compassionate, nice guy, but deep down, you're just an intolerant cut. I was like, yeah, I think that's,

Starting point is 00:33:05 I can't really disagree with that. It's because it connects to, well it's the architecture of a scoby problem. The problem else, Scobb, yeah. Okay, so morning pages, you'd be great. Sorry John, how have you, have you created creative artists' sway, creative process? Are you feeling more creative?

Starting point is 00:33:21 So I don't, I wasn't using it for that reason. I'll tell you how I heard about it. So we interviewed a guy called Ali Abadal. I think I'm probably mispronouncing his name. He's a, uh, uh, a doc, junior doctor with a huge, YouTube channel. He has a lot about, makes a lot of videos about, and a productivity and that sort of thing. He linked to a Tim Ferris podcast where Tim Ferris talks about

Starting point is 00:33:43 morning pages as a style of journaling. And it's this thing that you recommend of like step one, get everything like, it's like monkey mind out down on paper before you move into planning or like coming up with a plan. The theory being, if you sit down like journal or plan your day, but you're in like default setting in your OS, you'll just default to like negative planning, seeing downsides of things and being reactive rather than proactive. So what I, from, to be honest, there's not very many resources. So I'm looking forward to this podcast, from googling it and looking on YouTube, there's a lot of like fairly

Starting point is 00:34:19 avarice, apart from Tim's video, fairly average guides on how to do it, but when I suppose when it, when you boil it down, you open a book and you just write whatever you're kind of on your mind for three pages by hand and you're just thinking, oh, this never note, but like people, I think there's an analogy of like that's like saying, I'm stressed, so the way I'm in a deal with stress is like drive it 100 miles an hour and drink loads of coffee. Like, the idea is you're slowing it down. Yeah.

Starting point is 00:34:46 So you get by writing, you have to slow the process down. So you do that. Armageddon approach isn't it? It's the reason that the armature like fucking touted as productivity gurus. Because it's up to right everything. We move a little bit slower than most people you know. And it's always filmed. There's always like a cut to a wide shot of them on the back of the cart behind the man riding on top of the horse. We like to move a little slower here.

Starting point is 00:35:12 Fucking hell mate, yeah, you talk slower as well. So I've never seen that reference at all Chris, so I just was wondering whether you were okay. It's in count of a port's book man. It's in count of a port's book, yeah, yeah. Sure, so much eye pay attention. But yeah, so that and then into kind of a second journaling practice which would be like planning planning my day. I've I've been doing it long enough to to I certainly say anything negative or positive about it, but it does feel quite it does feel like you're kind of letting a bit of the air out a little bit, you know, like you kind of do it and you're like, oh, that feels a bit better. I don't really know why does feel like you're kind of letting a bit of the air out a little bit, you know, like you can't do it. And you're like, oh, that feels a bit better. I don't really

Starting point is 00:35:47 know why, but like you kind of wake up and there's like stuff you want to just, isn't it kind of? I think that's, I think that's really cool. The only, the only challenge is going to be that, like it, writing, handwriting, three pages, even at like a five, must take what 15 minutes? handwriting three pages, even at like a five, must take what 15 minutes? So full disclosure, I've been doing like a page in a bit. So like I'll, frankly, like to write three pages, and then maybe this is an error, to write three pages, I'd have to almost like sit and think of stuff

Starting point is 00:36:19 to talk about. So page and a half probably takes like five, 10 minutes and like a little more skin, more skin thing. Imagine how cool, I know it goes against the fact you go right by hand, but how cool would it be if you could just dictate it on your morning walk? You know, like, as thoughts come up, it'd be honest, that's probably, that's probably just as good. I think if you're like getting your laptop out and typing it, it does defeat the point

Starting point is 00:36:44 a little bit, I think. Well, you want a bit, the point is that you just want low stimulus focus on this. Yeah. That's going on. Okay, that's a pretty cool thing to have started doing, man. And I timely given that Julie is coming on the podcast. Yeah, that's a week, man.

Starting point is 00:36:58 This woman, five million bucks, she'll be by far the best selling author I've ever had. Like, she paces all over Robert Green. That is so mad. I've only heard of it because of Tim Fowler. 1992 it came out. Right, well that might be why. Well that's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's it. That's almost all of them, including the ones about prayer. A bestsellers, mental.

Starting point is 00:37:26 I'm like, I'm messaging my mum about it this morning because mum's doing a lot more right at drawing. I was like, oh my God, this lady on, this Julia Cameron lady. And she used to go out with, or she was married to some insane director as well, like some top, top level, not Martin Scorsese, some top, top level director as well.

Starting point is 00:37:44 Anyway, it's cool. Scope, what have you been doing? Anything? Morning stuff. So I've set an automated script on Mac to just keep Wi-Fi off until 10 a.m. So that means that when I wake up, Wi-Fi is already off, I don't need to do that. Admittedly, there's been a lot of emergencies recently where we've had to undo that. Definitely tethering it to your phone. Yeah, you're like, oh, but yeah, so it's not a similar vein of creating a bit of space in the morning, because I think, and luckily, we're in privileged position to wake up and be so passionate about what we're doing, that you are just like pulling at the reins to try and get started with what you're doing. But it's very easy then to just get pulled

Starting point is 00:38:33 off into either the agenda of your, yeah, urgent inbox or whatever is the first task to come up and not actually to step back and look strategically at what you're doing. So although it's like just to interject with an analogy, you know that you're on a family guy where he keeps running into the chicken. You know what I mean? I guess it's always fun. He's like, that's the chicken behind the car and then for five minutes there's a fight sequence that's really elaborate. That's how most of my days feel. Every morning. Like, start off with a plan and the chicken just, like, most of my days feel every morning. Like start off with a plan. And chicken just, I think particularly this year has been like that so much. And you know, just because we've got more demands on on us in general. And so yeah, we're looking, we're hiring out now, we're doing a lot

Starting point is 00:39:17 more in terms of spreading that load. But I've realized that out of the productivity principles of capture, review, and do, I'm very good at capture and do, but terrible at review. Yeah, me too. And that's where things start to tank because you end up doing a lot and capturing a lot. But it doesn't see. Well, the reason the reason I think that you do that is because of the illusion of progress, right? You're like capturing feels like doing something, doing is doing something by definition, but reviewing just feels like, oh, well, I can get by without reviewing, therefore I can do more

Starting point is 00:39:56 doing. That's, yeah, that's precisely it. You know, if I can do more doing. Exactly. Like, reviews are going to take me 90 minutes. I don't have time for that. Well, actually, what you don't have time for is 90 minutes of doing the wrong things.

Starting point is 00:40:09 Yeah. Well, I mean, this hits the nail in the head. So I took Benjamin Hardy, PhD, the number one writer on all of Medium was on the podcast this week. Although the episode will come out in future, because this is going to go out now. I apologize for the contralogical way that podcast world works.

Starting point is 00:40:28 But he gifted me his genius blogging course, which is basically how do you get 400,000 email subscribers from just blogging, which he did in the space of three years. He's a monster. That's crazy. And I did the whole course in a day yesterday. And the main thing that he does is write the headline, iterate it 30 times, write the subheadings as many as you can, then the article will fall into place.

Starting point is 00:40:54 But for every minute that you spend planning, you save yourself 10 minutes of writing. And there's so many implications about just life to do with that, you know? Like people that don't have a morning routine, they get up and think that they can crack on with their day more quickly because they haven't prepped themselves in a morning. It's like, new. That's the argument that people give against meditating.

Starting point is 00:41:18 Like I don't have time to meditate, but then it's like the... Well, this is the Dalai Lama quote, isn't it? You should sit for half an hour a day, or if you don't have time, you should sit for an hour. LAUGHTER Exactly. I just like, oh, damn it.

Starting point is 00:41:33 So that's been the big lesson. So since we last caught up, yeah. Why don't you just use, like... So I imagine what you're trying to block is email, mainly, or inbound communication. Inbound communication. You know, you need the internet for stuff to be sometimes, but I think sometimes that's a lie that I'm telling myself and actually, and so this actually this does bring me on

Starting point is 00:42:00 to the next thing, which is that there's a lot of stuff that I need to do now daily to keep up with the social media strategy that we're following at the minute that has to be done offline, because if it's done online, you end up with too many distractions and low output. Chris looks very confused. I just thought that the whole concept of your guys is new social media strategy was that it was done in advance and then and then mostly automated What's the what's it? I've seen you replying to stuff more like you replied to Tiago forte saying you don't need to like low-key pretend that I'm one of your Secret gurus or something It was yeah, it was like but just not a sort of tweet, I would have thought that you guys

Starting point is 00:42:45 had done. So you're trying to do more automation plus more actual viral organic like on. Yes, so I think you have to have a combination because the platform wants you to play the game as it's intended to be played. And so if you are always doing tweet threads, it's not really how Twitter's intended to be, you know, it's meant to be 140 characters. So, and if you always scheduleing stuff, again, it's, it's, it's, you're not interacting. Are you? You're just broadcasting. And if, you know, if you're not, if you're taking people off platform a lot, it's also not ideal. So it does need it. I think like, I see it as the embers are the, the scheduled posts. And then you go in a strategic times of the day and you bulk respond, or you do Instagram stories

Starting point is 00:43:25 or whatever. So creating that content in bulk I think has to be done offline and just sit down in the same way that you would write a blog post to write a lot of tweets. So that's been my main shift at the minute and it seems to be working like the propane fitness Twitter. Have a look at it on there.

Starting point is 00:43:43 We've just been, it's just quite a nice platform. Once you get out of the weird corners of where everyone's just flexing about the Lamborghini's and I'm following a big chunk of people. And anyone that mentions coffee or cold showers in their tweets or like seven figure, or that would be Johnny. That would be sure if you had a Twitter. But it's so it's precisely that I don't have a Twitter. I'm too busy drinking coffee and having cold showers. But I think it's the point about.

Starting point is 00:44:13 Yeah. Those are the real, those are the real cold exposure motherfuckers. The ones who are so cold that they can't even tight. I'm just in my brainstem. So that I can't even tie. I'm just in my brainstem. So, I can't tweet as points. Reheat into the brainstem. When are you going to get Wim Hof on the podcast, Chris? Oh, fuck knows, man. I met a girl who works at the School of Life, shout out to Chanel.

Starting point is 00:44:37 She's a little. I met a girl who works at the School of Life, and they're Christmas. She told me the story, man. They're Christmas party, organized by a lander botan who is like owner and CEO as well. I didn't realize he's like everything to that company. He organized and she was telling me, it's just like a normal girl,

Starting point is 00:44:56 not really into sort of self-development or whatever, and was just like, oh, so you organized this Christmas party and this guy turned up and he had a beard and he made us do loads of breathing. I was like, hang on a second. Can I just get a photo of a man with a beard who does some breathing and can you tell me if that's him please? And she's like, well, you can do, but I fell asleep three minutes into this studio group

Starting point is 00:45:23 work. So you got the motor lie down on yoga mats. There's up maybe 20 people. And so I'm like, okay, can you text someone who didn't fall asleep, please, and ask them if the man that gave you small group coaching was Wim Hof. Texted them, reply came back, yes it was.

Starting point is 00:45:40 I was like, you fucking fell asleep. To the number one breath coach on the planet. She's like, yeah, yeah. Well, I was a bit hungover and we were going on a night out that night. And this time, I was thinking, oh, like someone's parked a Ferrari in your back garden. And you're like, oh, that's a nice new garden shed. And you start like putting your spades in it. And you're like, yeah, it's been, it's been an all right shed.

Starting point is 00:46:03 It's a bit, bit cramped, bit cramped, but it does the job. He did it. You know, if you've ever seen the vice documentary with him on, I imagine you both have. Yeah, quite a while. He's a while. He's done another one with a YouTube channel, a very well-known YouTube channel that are known for discomfort and stuff. So he just put some straight into an ice cold river with very little prep. So normally it's like three days of breath work building up your cold exposure. So it's like this can be done with just the brain and put some straight into ten minutes of an ice cold river in the middle of the cold. One guy is clearly right on the limit. He's like, sit, look, I'm concerned and Wim's just going,

Starting point is 00:46:45 oh, I knew. Oh yeah. So Wim's in with them, is he? Wim's in with them, just not phased. And these guys who like find the discomfort for a living and document it, are struggling. G-I-E. So mad.

Starting point is 00:46:58 How, how, how either of you guys heard of Connor Murphy? Connor. Yes. So he is a YouTuber that does a lot of quite vapid videos that are just him going round, bit called like shirtless prank, whatever. So he's in like a fleece with some padding

Starting point is 00:47:14 and then he's like, he's wearing glasses and he's like, go to these groups of girls and he's like, hey, so here's a picture of this guy. Like would you pump or dump? Like and they're like, oh, I would pump and he's like, okay, well, he's actually here right now and they're like, what? No, he's not.

Starting point is 00:47:28 And he's like, yeah, if you just close your, and he takes off his glasses and he like, he's topless, it's just loads of that, but just repeat it. So it's quite a like silly YouTube channel. And he's been, he's been posting that stuff for ages, like prolific with it. And over the last three weeks, I fully recommend if you haven't heard of this, go and check this out because it's quite heartbreaking really. But maybe

Starting point is 00:47:51 three weeks ago, he's clearly had a psychotic break, maybe taken ayahuasca based on some of the things that he said. And his videos have just changed entirely to enlightening my friend, enlightening my manager, enlightening my parents. And it's just a Zoom call of him crying, talking absolute nonsense. And it's like completely lost. And like I think the guy needs help, but like people are commenting being like not being able to take a show off and public during quarantine has really got to kind of things like maybe it doesn't need help maybe it's maybe he could be the arbiter of wisdom. Yeah he is the help possibly have you considered that you might just be enlightening everyone with is

Starting point is 00:48:37 with us is tears maybe fuck man. So I mean this is that's one of the problems of having a persona. Like tons and tons of people have personas, it's fine. Like if you want to go through your life and not do the introspective work and not deprogram all of the bits and pieces, like have at it. But when you then have millions of YouTube subscribers or followers online, you you margin, you leverage, you've like entered a position and then leveraged it 50,000,000, 10,000 times. And you realize the persona gets much, much bigger than it would have been. And then the observers and comment is on the downfall are also like significant orders of magnitude bigger.

Starting point is 00:49:21 Oh, that's so true. It's leveraging your trade, isn't it? Like having a psychotic breakdown is bad enough, but doing it with like 1.7 million subscribers or whatever. I wonder if I was at home. Oh, God. And his parents are just like, Connor, is are you joking with us? Like, I don't know what's going on. We're proud of you. And then his dad just, it's like a two hour long thing this dad just leaves halfway through He's a camera on just empty room Psychedelics a one hell of a drug Pretty scary stuff the final boss in the last level, isn't it?

Starting point is 00:49:57 Johnny you said you had you had three things one of them was more than pages the other ones a shite man. Oh, go on I just just erase something first. Did you both see that Elon Musk talk about being red-pilled? Well, I mean, I don't know what you mean by red-pilled. Was it the cancel-cancel culture? No, the one where he just talks about how he's giving everything away. Oh yeah, I'm joking away all his shit. Don't Alex Becker. Do you know how Alex Becker is, Chris? He's the most empty house trillionaire. He's got to weigh it all his shit. Don Alex Becker. You know who Alex Becker is, Chris. He's the most empty house trillionaire. He's got a YouTube channel where he's very,

Starting point is 00:50:31 he's quite arrogant in the first segment of every video, but very aware of the fact that he's arrogant. And his latest video is like, can you believe that Elon Musk is trying to mimic me? Like this is unacceptable. But anyway, so Elon Musk's giving everything away. I just thought that was interesting. Do you know what is reason?

Starting point is 00:50:45 Well, you'll know it, but you see, so this is the most Elon Musk thing that you could ever say about why. So Rogan's like, am I right in thinking that you're selling like all your cars, except for a couple of testless, all your possessions, all your houses, selling everything that you own?

Starting point is 00:51:02 And then Musk's like, yes. So why is that? And he pauses for ages. I don't know whether it's because on the most recent Rogan, he's like feeling a little bit anxious. Last time he tanked his stock price. Maybe he's just in a weird space, like from work or whatever. But he's not flowing at the same rate he was last time

Starting point is 00:51:23 with Rogan. Even that was like don't know. ...2.1. Even that was like a trickle. And this is just like a single drip once every 30 seconds. He's so slow, which is kind of nice. It's considered and cool and interesting if you want that, but it's not, for a lot of people, a doubt it would have been quite as engaging. But anyway, he's sort of, why are you selling all of your stuff?

Starting point is 00:51:42 And he goes, uh, whoa. Kind of, I kind of see possessions as an attack vector. That's a very long thing to say. Yeah, it's because he's just had R2, D2. And he wants to make sure that he's R3, D2. That's what he wants next, isn't it? Is it just a new son, isn't it?

Starting point is 00:52:04 Yeah, yeah. How he added like, isn't it? Is it just a new Sun? Isn't it? Yeah, yeah. How he added like a 12 or something under the name, and that's related to a bomber or a jet or something, or a CIA secret project or something like that. Yes, it was the predecessor to the Blackbird or whatever it was. That's it. The first iteration of the Sun.

Starting point is 00:52:20 How to get your Sun bullied? In school. But I suppose if you're like, you're going to have a jet pack anyway. And a cyborg in your head. First of all, the first one on Mars, so it won't matter if you get bullied on Earth. Right. But when Joe asks him about, because Elon's like, I've been really interesting having a kid, because you watch them learn, and you realize that actually the new one there of

Starting point is 00:52:42 a, of an AI is really similar to a human brain and stuff like that. I part me thinks Elon, that's a weird thing to say, mate. But at the other side, I've been thinking about that conversation about AI since I listened to it, which is about a week ago, or whenever it came out. Because Joe's like, why would you want a mimic an AI? I can't remember the exact question. It's like, why is an AI trying to be like a human?

Starting point is 00:53:04 And then Elon's like, well, you take parts of it, but you don't exactly duplicate it. So like a plane doesn't fly like a bird, a submarine doesn't swim like a fish. You take like the underlying principle and make it more efficient in doing the thing that you're trying to make it do. I just think when I hear you, I must talk about AI. He's so comfortable with it. About what is obviously, it can. Well, it's like hearing anyone that's an expert in anything that he evidently has to do a lot of work to take himself from where he is to down to the level.

Starting point is 00:53:37 Yeah, he knows dives by 40,000 feet in a desperate attempt to use language, which is even slightly understandable to the cleverest people that are listening. And that's what I think a lot of the work is that he's conscious of the fact that he could talk about like the synaptic properties of myelin wrapping around like blah, blah, blah. But what he actually needs to say is it's kind of a little bit like the internet or like it's a little bit like, you know, like you need to see everything's an, everything's an analogy that normal people can, can understand. He's just such a first principles guy.

Starting point is 00:54:12 He's a mother-fucker man. He's such a mother-fucker. And the fact that you've been thinking about his conversation for this long shows that it's like, ah, yeah, maybe if there's ever something that you hear at the time that you're like, ah, fucking shit, and it sticks with you for a long time That means that the person that said it is far smarter than you are and you have then been forced to reflect on it Yeah, they're him. It's completely obvious That's true. Yeah

Starting point is 00:54:42 He's a bat is an absolute badass Yeah, that's true. Yeah, he's a, he's an absolute badass. Seth, have you been doing anything else? Any other stuff been happening? What's that? What are you getting your hands? A little net. So, do you sleeping things? I got. So, I still maintain any earplugs.

Starting point is 00:54:56 I saw an Instagram ad for them this morning. Did you probably been retargeted? Because so, yeah, I'm getting some really good Instagram adverts at the minute, you know, like they're all stuff that, like that is, but you're not what I was like. I was talking to Becker about this, yes, the other day. I'm coming round to your idea, Johnny, that like, you know, people are like,

Starting point is 00:55:12 oh, I don't want Facebook knowing my, whereas I'm like, well, actually, if they get me cool stuff like this, do you know that appetite? You do know that you two have the same Instagram. Yeah, I know, that's what's most impressive about it. But you're, like, both both of your interests are quite aligned. Like, both of you would look at a pair of titanium sleeping earplugs and go, yeah, yeah.

Starting point is 00:55:33 The only difference between me and Johnny is one's paid and one's organic. But like, I thought one was one was arable. One was Aryan. Is that not the difference? Well, yeah, one's Syrian fight dry roasted and I think it's one carbonator. One's paid and the other one tries to use ad credit vouchers. I'm sorry, that was that was not the case. So tell us, you've got some ear plugs, what are they? So you know, I was saying on the last episode that my neighbors have the loudest sex at all times of day.

Starting point is 00:56:07 The guy is some kind of stale, I'm going at like 45 minutes at a time, just like ram in the headboard. I can only assume it's that. It might be doing like the Joe Wicks daily bash furniture around. Work out. But yeah, perfect. The titanium in the centre is meant to cut out base frequencies and they are pretty silent. Wow. So, you know what worries me about stuff like that? Is that someone's going to sneak up on me in the middle of the mine?

Starting point is 00:56:35 I'm not going to be able to hear them. Which I know who's ridiculous. Luckily, I've got the shoehorn that you guys got me and it's the perfect weapon. It's right next to the dwarf. It is a fungule weapon. It's got such a weighted tip as well. I know. Deans got the same one, man. I bought an eye mask from Amazon that's got like a ring around it that sits on your eyes.

Starting point is 00:56:57 So do you either use an eye mask? Well, we covered this on a lifehack episode. Did I talk about my eye mask? Did I? Well, not that it's a bad thing. Tell us again, some people want to have a... a lifehack episode. Then I talk about my eye mask. Did I? Shit. Well, not that it's a bad thing. Tell us again, some people want to have a... Well, it's just, so normally an eye mask is like presses on your face. And when you try and open and close your eyes, it, obviously, the eye mask

Starting point is 00:57:12 resists against the eyelid movement. So you become more aware of it, you're more likely to pull it off. This one has foam rings that lifts it away from your eyes. So your eyes are free, you can move freely. And then you basically just feel like you're in a dark room. It's quite strange. I'd heard something to do with how much dry your eyes are when you have an eye mask which presses on your eyelids as well. Because any moisture or whatever that's seeping through your eyelids will get picked up by Yusuf's gone and got,

Starting point is 00:57:43 is that the same one? Is that the exact one? It's not exactly. It's very, very similar. Extremely similar. Go put it on for us, Yusuf. Wow. That is... What's the light, Cepage, like? Can you still see light around, probably around the bridge of your nose, I imagine? If I move it down a bit, then zero. Yeah. That is peak virgin, isn't it? Pretty complete. Well, you know, it's also a peak virgin either virgin or long term relationship Yeah, one of the no where in between. I mean that's that's both me and you that isn't it

Starting point is 00:58:12 That is that velvet a velvet finish. Oh, I can't hear us. Oh, you can hear us. He's unplugged his headphones. You don't fuck about man so Yeah, and what's your sleep? Have you been alternating tracking sleep call that you're on Woop? I'm asking no, I'm asking. Yeah, I have the I'm asking thing on. Yeah, I've also been, I tell you about the four-sigmatic

Starting point is 00:58:38 Raci, Alexa, I've been tracking. I've told you about that. It's mushroom, if it's from four-siglic, Alexa, set me alarm for 9 a.m. Hey, Alexa, add this to my shopping list. Alexa. Hey, Alexa. So it's, I mean, to be honest, it's lovely. It's like a hot chocolate, but it's got mushroom in.

Starting point is 00:58:58 But you can't taste the mushroom. It just tastes like an earthy hot chocolate that I think it affects. So I drink that and then I meditate and then I get a bed. I think it causes low level, like things to happen in my visual field when I'm meditating. How soon after drinking it, do you meditate? 10 minutes. How long does something take to go from mouth to any area of the body, which can absorb whatever's just gone into your mouth, you,

Starting point is 00:59:40 if it could be from instant to several hours, it may, it may not be that. I just think unless it's, unless it's literally going through the capillaries of your mouth, like sub-ingully, it seems unlikely that it's going completely agreed. Purely anecdotal, I think that might be what I've experienced. I'm excited to try that, man. I've been fuxing around with some serious supplements recently. So, Jigsaw Health, that was a company that Ben Greenfield advised for magnesium supplements, number one magnesium supplement in America, like very expensive, well not very expensive,

Starting point is 01:00:12 they're premium quality, it's like buying the best of anything, I suppose, when you compare it with my protein's ZMA tablets or whatever, you know, like anything's going to be expensive compared to that. Which is exactly what I have. Yeah. So, this stuff, they have Mag SRT, which is slow release, you take through the day, you take four of those through the day, and then they have Mag Sooth on a night time, which is a pre-bed drink, like a tart cherry sort of, really, really nice.

Starting point is 01:00:40 But the volume of magnesium that I'm getting in me is so high that I can't even track the actual amount on WUP. So WUP's maximum amount is 600 milligrams, and I'm well over that because of this amount. Shellate, shallate, magnesium, shallate. I can't remember, I'm not sure. It's the look. So that, and then they make this adrenal cocktail, which is, what's what shall I mean?

Starting point is 01:01:05 Is that the series? It's just the, when you hear people, when you get into the world, the magnesium world, which is bigger than you'd think. Yeah. A lot of people talk about chalated, a chalated form of magnesium as being the best for pre-sleep, which is what is in this. It's not too strong. It's really legit.

Starting point is 01:01:22 So that plus, I've got finally managed to find a good CBD brand and the most recent stuff that I've got is 10,000 milligrams. So the concentrations in say it's like the most viscous thing that you've ever seen. So that plus the MagSRTE plus this new MagSouth is, I've just been fucking it out because why not you got nothing else to do during lockdown. That and then adrenal cocktail on a morning, also now doing NAD and NMN and Resveratrol every day. Interesting. Interesting impact on mood, interesting impact on training output and other bits and pieces, but fucking knows what's going on man, you know.

Starting point is 01:02:03 Fuck knows. other bits and pieces, but fuck knows what's going on man, you know. Fuck knows. Such just in a video about CBD. Okay. Actually, it does. What do you know about CBD? Well, well received. Well, um, so the full full breakdowns on our on the website, but it just

Starting point is 01:02:17 based available, sorry, is available on YouTube as well. On sorry on YouTube. Yep. On the website. That's the way the video. So The website, the website that we have. So the framing of the question, and actually every time we're asked about CBD, people are like, oh, can you talk to us about the benefits of CBD? And you're like, well, even in the question, you've framed it as like you wanting it to be beneficial. And ultimately, it's

Starting point is 01:02:42 a neurotransmitter that is going to be, that's going to have a wide range of functions. So I just talk through the data on mood, sleep, anxiety, like all these kind of, these kind of effects. And it, the answer is really that it has some effect for certain problems, but it's new. We don't know a massive amount about it and personally, I think I've not had any personal experience with it, so I can't talk anecdotally.

Starting point is 01:03:12 It's just some of the data on it, but to be honest, I recorded it over a year ago, and just uploaded it because someone was asking me about it. So I think we'll all have to go back and watch the video to check it. Let me see, let me see if I can speak to the company that sent this out. It's basically each bottle is over a hundred, it's a hundred and ten pounds, a bottle of this stuff. Like 20, 20 or the magnesium. CBD, the magsuit, magsuit's much more, what do you, what do you get? Is it a relaxation benefit from the CBD?

Starting point is 01:03:46 Yeah, the problem is that because I received everything at the same time, adrenal cocktail, MagSRT, MagSouth, and yeah, and that like I have no way of identifying what's happening. That pre-workout you gave me, Chris, like I've not even touched it because it's terrifying. like I've not even touched it because it's terrifying. Which one? Which one? The one from the previous. Yeah, like Blue Raspberry Potter. That's a new topic. That's not a pre-workout. It's an endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless, endless Give away to Johnny's mate who just loves pre workouts and that kind of thing. There's no bait or aligning in it.

Starting point is 01:04:27 There's no nitric oxide in it. There's no... It's only like 10 grams of caffeine. I mean, what's that going to do? How many grams are there in it? Really? What's the... Because I imagine that's normally what you're almost scared of is the caffeine.

Starting point is 01:04:38 It's the caffeine. There's loads of stuff in there that you... Like who puts in A and all this stuff that you just like... Stuff that's given pigeon seizures. You know what? I think so. That's all right. and like who pizzeria and all this stuff that you just like, stuff that's given pigeon seizures, and I think that's all right. I'm all right. I'm all right.

Starting point is 01:04:49 I'm all right. I'm all right. I'm all right. I'm all right. I'm all right. I'm all right. I'm all right. I'm all right.

Starting point is 01:04:56 I'm all right. I'm all right. I'm all right. I'm all right. I'm all right. I'm all right. I'm all right. I'm all right.

Starting point is 01:05:04 I'm all right. I'm all right. I'm all right. I'm all right. I'm all right. Oh my god. What's most enjoyable? It's just imagining what it must be like to be burdened with this kind of knowledge that you have. You know off the top of your head. You're looking back at me. It's how it plays out in reality. You pick up the tub, you look at the back and you go,

Starting point is 01:05:30 and you're like, what are you doing? It's serious. This is giving, this would give a pigeon a seizure. What was it you told us about the other day where you found out it was the main ingredient in a forbreeze? Oh, the, like this, six-bit clasp, six-bit clasp, yeah, it just finds to all the smell. Something that cracked me up the other day is,

Starting point is 01:05:53 so when you're in a hospital, obviously, like, you've got the standard doses of stuff that you would give, like, the upper end of those doses, you're like, oh, that's a bit scary, like, and sometimes, like, we had a guy in a cardiac arrhythmia the other day and he had very low magnesium on his serum magnesium on his previous blood test. And we were like, well, we should give him some replacement. I think it needs to be IV maxed dose. So I can't get off the top of my head. Something like 500 milligrants. And so we, like I called the cardiology

Starting point is 01:06:20 registrar. I was like, I want to give some, you know, it's 500 milligrams okay, like he's quite low and he was like, just slap in two grams. Like two grams, like this is, you know, and it says on like the, the formulary, like do not give more than 500 milligrams and you're like, okay, you're the expert, but when, when someone in their specialty slide, it'd be fine, just give four times the maximum amount. You're not saying, I think like fuck, I should record this, I should get this guy to sign something. So I know someone that when they, when, to Sadie, when she gets like dodgy advice from someone or they're dismissive, she's like, okay, no problem, I'll just document that. What's your full name in GMC number? Okay, thank you. And then, oh, okay, and they'll, isn't

Starting point is 01:07:02 it? Isn't it the case that, and this is something that keeps on being brought up by Ben Shapiro, which again, man, I'm not, I'm not going to be a Ben Shapiro fan for the rest of my life. I'm not going to be like an avid listener, but fuck me at the moment during COVID. He's such a great wealth of information. Man, it's me. Bro, honestly, and the fact he speaks at two-time speed means you don't need to put two-time speed on, which is, you know, also a good benefit.

Starting point is 01:07:28 One of the things that he's talking about at the moment is this Dr. Fauci, who's the guidance guiding most of the epidemiology for America, being criticized for the fact that he says that reopening is going to increase deaths. But was it perverse incentives going on here? Because Dr. Fauci, if he says that doing something won't cause deaths and then some deaths happen, he fucked, whereas if he always urs wildly on the side of caution, like no one is ever going to string him up

Starting point is 01:08:02 for saying that people shouldn't do something, then they're not doing it, doesn't cause, and the death don't occur. That's a very good point. Like, if the economy collapses, you can be like, well, I was just given medical advice. So, yeah. Well, that's, also, that's the thing. That's the thing. The point is that verologists, epidemiologists, public health experts, their job is not to

Starting point is 01:08:23 get the economy moving. Their job is to try and reduce the number of infections. They don't care about the collateral damage, because that's not their specialty. Like the specialty, I mean, who is it? Is it an economist or like, I guess, like an industry? Yeah, well, just like all the policy makers, speaking of which, did you see Trump talk about inject, was it injecting disinfectant? Like bleach basically.

Starting point is 01:08:46 Yeah, so funny. That's been kind of spun in a number of times. Shapiro again has gone through that in fairly big detail. And this is the real insidious thing that's happening. Most of the problems that were caused by Trump talking about either ingesting sunlight or this hydroxychloroquine stuff. Which is now shown to increase all cause mortality because of cardiac arrhythmias. All cause mortality. What was so bad, isn't it? Yeah. But most of the problems that came about from that wasn't what he said. It was then the media taking what he said, extrapolating that out into worse things.

Starting point is 01:09:29 People were saying it. People reading what they'd said about what he'd said, but wasn't what he'd said. And then when you take something which is on the knife edge of potentially being bad advice and like use nefarious language to then push it well, well into the territory of bad advice. It's like, that's your fault. That's not his fault. I mean, you don't get me wrong. The guy says some idiotic and reprehensible shit every so often. But you were the delivery mechanism for this particular fucking social virus. The trouble is most, most media outlets are profit driven

Starting point is 01:10:07 and they just need circulation views and attention. So like, they're incentive is not necessarily to provide the best, like, most balanced, most researched piece of information, which is why something like that. Like, to me, like, I think one of the journalists said to Trump while he was saying it, like people aren't tuning in to these briefings to be given like speculative this might work. It's like basic advice that you should be like advice to that there's a

Starting point is 01:10:36 applicable to everybody, a sh- re-assuring, you're on it, you're doing the right thing, don't mention like maybe, you know, you're looking into that, aren't you? I bleach works, doesn't it? You're looking into that, aren't you? And then like spins the, the scientists who's like, um, yeah, but no, yeah. And then like it's like, if you give the, the media some, like a file, a video file where they can snip it and make it look shit, like that's what they want. It's still kind of his, the line, the line between that and just deep faking now is becoming increasing. Yeah, I love to sometimes thinking that it's the, you know, there's a couple of videos

Starting point is 01:11:15 of, they've labeled them as carons, but I don't think, I don't think any of them are actually called current, go in round like the States. One of them's like, sat in a car and she's like she's protesting that she shouldn't have to wear a mask because it makes her sad that she can't look at people's faces or something and someone else was like go in round telling people to take off their masks in the street because they're like it's all just a conspiracy and actually like it's wearing the mask is what's weakening us all and it's killing our antibodies and you're just like It's so interesting seeing like how this is playing out in different our sense of America

Starting point is 01:11:51 How unfortunate is it if you're called Karen But if you're listening to if you're listening to this and your name is Karen and you're not a mental Conspiracy theorist I want to talk to the manager, please, lady, with like a, a, a mullet. I'm, I'm really sorry for you because your name, Karen and Sharon have both been taken and just run with to be the epitome of the, I want to talk to the manager, please. Yeah. Lady Margaret as well.

Starting point is 01:12:21 Sadly. Yeah. Let's, let's, with Margaret, but Karen and Sharon, it's, that's as well. Sadly. Yeah, less or with Margaret. Less or with Sharon. It's that's a really good clip. I can't think it's from, I think one of you guys might set me up where someone was talking about a patient who was complaining about not having their child vaccinated and they were kicking up a first.

Starting point is 01:12:40 And the doctor said to them, have you ever considered that the anti-vax movement was actually perpetuated by the Russians to weaken the health of the US population? And he said, like, the combination of these two contradicting paradigms on the head just exploded. And she was just like, had to go to somewhere in the countryside and a huge barn, big farm.

Starting point is 01:13:01 The big farm is so, they're going. The big farm, yeah, big farm. There's a guy on our Instagram who you'll know who this is, you say five miles of as soon as I'm not going to say the name, but a lot of his content at the moment is very like this is, you know, sheep go bar, like everybody's doing this because the government wants to stay inside and it's all part of a big. And like, it's just interesting when you see stuff like that. There's a lot of thought gone into that viewpoint. Like, he's not, it's not just like, it doesn't, it doesn't see people sophisticated, man. Doesn't seem like cast off like, this just isn't,

Starting point is 01:13:36 isn't important. Like, it's a very well formed or it's a very well thought out view. And you think it like, it's just a weird thing to think about. When they're going as far as to say, the current virus doesn't exist. And like, I mean, obviously, for me, it's a bit different because like, it's like, well, just come to work with me one day and like, you can kind of solve that, yeah, that belief. But yeah, like the amount of it, but it's, I think this is where emotion comes before rationality. And so you come to the conclusion first and then with the emotion and then the brain tries to create and form arguments to support that notion rather than the other way around.

Starting point is 01:14:16 And we all do it to an extent, but this is like to the end game of I don't like being told what to do. I think big farmers behind it all. And I'm going to create and find evidence to support that. Again, I think I've told you guys about this, that compensatory control mechanism that Matthew Saird had in the times to tell you this on the last episode. Okay, so this is like the fifth time I've dropped it on the podcast now. So sorry to everyone that's listening, but John Yunusif obviously have a lot of content to absorb that doesn't include this podcast. to absorb that doesn't include this podcast. Compensate Re-Control is the tendency for people in periods of uncertainty to find meaning

Starting point is 01:14:50 in things which have no meaning. So people that give an uncertain medical diagnosis are more likely to see patterns in meaningless static than those that aren't. And this is replicated across a number of different studies. And at the moment, Matthew Siod's thesisides thesis hypothesis is that people would much sooner presume that this global pandemic is due to the plans of some malign scientists than the chance mutation of a silly little microbe. And having that paradigm in your mind, compensatory control explains so much.

Starting point is 01:15:21 People just want to have a narrative, they want to personify what's going on What's the so there's a reason behind this it's like no sometimes shit stuff just happens Because there is a chance that some shit stuff will happen and this is the same what you're talking about there like people who have Slightly bizarre world views that are incredibly sophisticated is what I saw when I did that bizarre world views that are incredibly sophisticated is what I saw when I did that evolution and dating episode with Rob Henderson. And this guy came in and gave this fucking thesis length comment on YouTube about, oh no, sorry, it was when I did the one with Chelsea Ferguson from at my me.vip. This big long thing about how I was manipulating the female dating market by still being single at 32 and that Chelsea was setting a terrible example of all this stuff. It was like just crawled straight out

Starting point is 01:16:11 of Fortuna, Reddit or Mita. You were manipulating the female dating market by being 32 and single? Yeah, in that I've tied up a bunch of, he was presuming that I'd tied up a series of other girls' relationship availability throughout the period of my dating history up until now. By doing that, I'd taken time away from a man who would have potentially got a look in had I not have been with them. That's ridiculous.

Starting point is 01:16:36 Assuming that that's assuming that the women have no free choice and can't decide what they want to do either. Well, if you want to be in a relationship with someone, that's what I'm because Chris is such a hunk. Which is the bizarre thing is, I literally couldn't fucking pay for it in 2020. So like that side, what I was surprised by was how sophisticated it was. He's got all different acronyms using all these different words. Oh, this is, it's because of the sexual market value crossover point of the peak state,

Starting point is 01:17:13 this childhood epiphany. I'm like, there is an entire body of work underpinning what you're talking about at the moment. And the sophistication is scary. It's like the same thing with flat earthers. It was like they had, they'd created ever increasingly elaborate models to try and work out why the thing was the thing that they thought it was because it wasn't. So it needed, have you seen, I can't remember, it was before Copernicus's view about the Heliosentric, Geocentric version of the universe. And if you actually look at this, it's at the top of Chris Sparks article that Jordan Nez loves about increasing complexity.

Starting point is 01:17:51 And if you look at the way that they presumed the universe at the solar system had to work, there were all of these crazy interweaving looping orbits that everything had to explain the fact that sometimes planets pass back and forth in opposite directions. So the reason that that happens is because when you move quicker than something circling around something else, you can actually see it going in a different direction. But they had from above this net image of like, what was that thing you saw as a kid where you'd draw not a scale extra. Do you know what I mean? Jawscope. No. Joros?

Starting point is 01:18:25 Yes but no. It was like a you put a gel pen on the end and you just run out of battery, haven't you used it? Yeah. Is it sounding just like when it's on your mic? Yeah. Yeah. It's fine.

Starting point is 01:18:43 Anyway, let's call that as the end of the episode, we didn't even get onto Boris's announcement, but it was fucking shit. It was 45 minutes of confusing hyperbole that didn't really explain what was going on. And I don't want to work. Then you do, and if you shant, then you can. And if you get the bus, then don't, but if you go outside,

Starting point is 01:19:02 don't, don't, don't go outside. But stay outside for as long as you want you want as long as you need to for unlimited time but but not if you have to work and you shouldn't go to work but don't take public transport I mean take public transport but where I'm asked fuck off man honestly anyway boys thank you so much where should people go they want some macros or they want to pivot to go to become an online coach. Propeinvittor.com. For slash modern wisdom.

Starting point is 01:19:35 If you want to become an online coach or transition existing services online, and then propinivittor.com forward slash calculator, if you'd like some macros. Lovely. Everything will be linked in the show notes below. Thank you to everyone for tuning in I hope that you were enjoyed that little catch-up episode I know that I do these timely ones are really really fun and cool got any questions comments or feedback you know how to go just tag us on Twitter give us a message on the leave a comment on YouTube whatever it might be for now gentlemen thank you very much okay bye thank you very much. Okay bye. Thank you. Speak soon.

Modern Wisdom - #176 - Catch Up 105

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.