Modern Wisdom - #506 - Elizabeth Stokoe - The Science Of Analysing Conversations
Episode Date: July 30, 2022Elizabeth Stokoe is a Professor of Social Interaction at Loughborough University studying conversation analysis. The discussions we have usually seem to flow seamlessly. That's until you transcribe an...d scientifically analyse them to show up all the pauses, filler words, mistakes, stutters and half-finished sentences. Then, the fact that we can communicate at all seems to become a miracle. Expect to learn what not to say on a first date, why the word like has taken such a hold over people's mouths, just how big of an impact language has on our behaviour, why the words that people say often are the most important contributor when determining of our opinion of them, what Elizabeth learned from hostage negotiations, whether our use of technology and smart speakers is changing our language and much more... Sponsors: Get 15% discount on the amazing 6 Minute Diary at https://bit.ly/diarywisdom (use code MW15) (USA - https://amzn.to/3b2fQbR and use 15MINUTES) Get 5 Free Travel Packs, Free Liquid Vitamin D and Free Shipping from Athletic Greens at https://athleticgreens.com/modernwisdom (discount automatically applied) Get 2 weeks free access to Wondrium by going to https://www.wondrium.com/modernwisdom (discount automatically applied) Extra Stuff: Check out Elizabeth's website - https://twitter.com/LizStokoe Follow Elizabeth on Twitter - https://twitter.com/LizStokoe Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
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Hello friends, welcome back to the show.
My guest today is Elizabeth Stoco.
She's a professor of social interaction at Loughborough University studying conversation
analysis.
The discussions that we have usually seem to flow seamlessly.
That's until you transcribe and scientifically analyze them to show up all of the pauses,
filler words, mistakes, stutters and half-finished sentences.
Then the fact that we can communicate at all
seems to become a miracle.
Expect to learn what not to say on a first date.
Why the word like has taken such a hold over people's mouths, just how big of an impact
language has on our behaviour, why the words that people say often are the most important
contributor when determining our opinion of them, what Elizabeth learned from hostage negotiations, whether our use of technology and smart speakers is changing
our language, and much more. Don't forget that if you are listening, there is a copy
of the Modern Wisdom reading list available for you right now for free. You can go and
get yours by going to chriswillx.com slash books. It's a list of 100 of the most interesting Lysbeth Stoco. What's your problem with asking people how are you?
I have a problem with people how they are. But it is a very interesting thing to examine as
it unfolds in real conversations and real time in different settings.
Why?
So, how are you to find how you is a really common way in which conversations start? It's
a kind of no problem, very mundane routine way in which conversations typically start between people who know each other fairly well.
And those how we use can sound like they're just fiddle-a-talk that they're not really doing anything very much that people kind of lie in response.
They say, fine, how are you? Not, you know, my life is horrendous. They don't do it at that point in the conversation. And so the fact is when you see loads of those conversations starting in that way, it can just look like nothing special is happening. But once you
start to contrast those with other kinds of conversations and the very start of them, you can start
to see that apparently pointless filetork is actually telling you a lot about the kind of interaction
that's about to happen. So for example, how do you convey, I'm gonna rush something to an emergency,
you stop people doing those how we use it,
you say immediately, oh, I just need to check
to leave the oven on.
I've got some nice examples where people immediately
start a conversation, not with how you, but Chris,
Liz, what's the deal?
And you can immediately see, hey,
there's no how we use, they're about to have a huge argument.
And then I've got an amazing example
where a woman calls 999
and in order to convey to the dispatcher somehow,
my life is in danger,
but I need you to hear that I'm talking to her.
I need the person who might be actually threatening
my life in the house to sort of hear, oh, they're talking to a friend, then you do those, you do those how
we use and you hope that the person on the other end of the phone kind of catches on
which they do pretty quickly to, oh, this person is pretending to have a conversation
with a friend by doing that thing that always happens at the star of a call, which is
quite amazing to see. How do you do that?
I was called to go to 999 and not somebody asking how are you
and taking the time with stuff.
Exactly.
Yeah.
So I've got some amazing data in which people are phoning up,
having to convey to the person that they're talking to,
I'm in danger, but they can't use those words
because the person or the situation that they are in danger
from is there as well.
So how does that happen without using any of the words? People say things like,
I'd like to order a pizza for delivery. How does the call taker hear that as a genuine request for help, especially since actually one of the tasks that the police call takers have to do is
figure out from all of the potential nuisance
calls that they actually do get that do sound a bit like that how do you figure
that out but they can figure it out pretty quickly. What is a better question to
ask somebody than how are you? It depends what you what you want to do so I
this it's not that it's a bad question it's just that if it's there at the start
of a conversation then probably it means that there's nothing urgent,
nothing pressing,
nothing no conflict about that.
It can also be exploited by people.
So I've also studied called call sales,
where you can see people saying things like,
hi, how are you?
And because generally we can recognize someone's voice
when they do that kind of thing.
If you don't recognize the voice you're immediately on your guard, because you're like,
I don't recognize the voice even from the start of this conversation.
And so then what happens is that you don't get fine, how are you?
You might get fine. And then nothing.
And if a salesperson's any good, they're hearing, oh, this person doesn't want to do small
thought with me and they just cut to the chase.
Whereas I've got some really cringey words where people still say, oh, and how's the weather?
And you're like, this person's going, uh, listen to me, I don't really want to have this conversation
with you. So the presence or not of how are you, are just very interesting at the start,
right from the opening sort of a few seconds of a conversation, you can tell a lot.
Have you ever looked at those pre-recorded sales calls where it's,
hi, how are you, silence?
Yes, I have a bite.
I've been doing it today.
But they've obviously tried to create a single-sided conversation
with sufficient breaks in between as to hook someone in.
I can't believe that that's ever worked.
I can't believe it either because people are really
quick at figuring out that this isn't a human voice at the right pace at the right pitch, even voices
generated through some kind of algorithm or they're just or actors are used to kind of put into
some kind of chatbot you can tell pretty quickly.
I don't know if there's a really nice case called Lenny the Chatbot. Lenny the Chatbot was developed by somebody who basically wanted to stop or just trap call callers to his home on a loop of their
own kind of making. So someone would phone the house and
Lenny the chatbot would answer and Lenny the chatbot didn't have any kind of
algorithm to anything. It was just something like 16 phrases pre-recorded and
then shuffled and it sounded like the voice of an elderly Australian man and so
the person the call caller did think that they were talking to an elderly
Australian man and they tried to make sense of what this guy was saying to them. And so, you know, how long could Lenny the chatbot
keep something in a conversation? So that was very nice and people can go and there's
endless recordings on YouTube. You can go and see how Lenny manages to keep people on
the line. And people are trying to get out, but they're like, oh, I can't really leave
him now because he sounds just like this old gentleman. Yeah.
It seems like there's a particular satisfaction on the internet for watching scammers, not saying
that call calling is the same as scamming, but some people put it into a similar bucket.
There's entire YouTube channels dedicated to really sophisticated computer white hat
hackers that reverse the scammer called calls and they tell them stuff like, I know the
address of the building that they're calling from where they are and they tell them stuff like I know the address of the building that they're
calling from where they are and they sometimes do other stuff to them play around with their
computer. So that's, it doesn't surprise me that Lenny the Chapbot is, he's like the
nerfed version, he's like the kiddie's version of that. So given the fact that you do a conversational
analysis for a living, just how much are humans pushed and pulled around by language?
A lot, which makes this sound bad anyway, like we're kind of manipulating it
all the time, but everything gets done really through interaction, even if we're not just talking
about words, we're talking about gestures and gaze and all the embodied
things that go along with words. And it's the thing that kind of drives everything.
We ask, we invite, we offer, we get help, we do a lot of things in everyday social
life and our workplace lives through social interaction. And without being aware sometimes, but also, of course,
sometimes really being aware, if you have that bristly feeling
that someone's doing something that you're finding difficult,
but you can't pin it down, sometimes they're the kinds
of things that, for me, as a conversation analyst,
I can transcribe and try to unpack what it feels like
when you're really pushing for service,
when you, like, for example, I've studied
people calling their GP receptions.
And what does it feel like when you, when somehow you're not being offered things that is
probably the person's job to offer you that thing?
What does, and we could, we all feel that sense of like, God, I feel like a burden.
I feel like I'm really putting you to give me some service and you can sort of start to unpack that. So a really nice example is going into a cafe,
getting your coffee or your tea and saying, do you have Wi-Fi? Yes, we do.
So it can customers use it? Yes, they can. This is real. This is a field note,
because it's scribbled down hostily after going into a cafe. And then eventually, the cafe very cool cafe stuff owner
sort of points at the code, which is painted in this very art-y, hit-st-away writer that's
like 12-foot high in the wall, and you get the code. And so you really feel like, God, I really
have to drag that out of you, is though somehow you didn't understand that you have Wi-Fi wasn't a request for the code as well as it's
not just a yes or a question, whereas the much nicer experience, which is also real,
also scribbled down as a field note, was going into cafe.
Actually T comes across the desk, the cafe staff member says, or by the way, if you need
the Wi-Fi, he's the code.
And what's so nice about that is you feel really great about that person, the cafe, and it didn't
involve things like, hey, what's your name? It didn't
involve all of those more scripted sounding things that
seem to have found a way into some types of service and
counter. It's actually about, maybe you need this thing. And
here it is, you don't even have to ask for it. It's
cutting off at the knees as well, the amount of back and forth that's needed between the person that's serving, presuming that they need to be efficient and not waste their
time having a five minute conversation about the Wi-Fi code, just presuming that, look,
if you need the code, it's up on, it's 12 feet on the wall painted on a piece, it's drift
wood or whatever, that helps.
Yeah, another thing as well, I've noticed, it seems like brevity or at least appreciating
people's time, especially in the modern world, because everyone's so distracted by the
devices that there are time to actually do the things that they need to do now has become
completely condensed down.
I think that just trying to do things in the minimum amount of time, for instance, if
you're doing outreach to people, my advice has always been that the message should be readable
within the space of about 20 seconds, especially if the person that you're trying to reach
out to is someone that's of high repute, right?
Like, they are very, very busy, and if you send them a huge essay that they've got to go
through, I think that your chances tend to decrease.
And that's kind of the same for, not even my mum.
My mum's a perfectly pleasant person, but she doesn't want to spend forever talking
to the checkout cashier at the local shop.
Yeah.
Yeah, I think the cafe example that I just gave is a nice example of how quickly you can
make someone feel a bit warm towards you while getting needs potential needs met, but it's very, very
short and very efficient. I've also done some work when people are phoning the vet. So
this is a nice example of actually listening for what people want in this moment as well
and whether or not you're able to do that. So case one, someone phones up and says, how
much does it cost to get injections done from a new puppy and the vet receptionist trying to build rapport or just sound lovely on the phone is like
oh why is your puppy called and there's this little delay and in my world it's like
delayed of like 0.7 seconds is quite large and you might get
fictor. Now that's someone who doesn't want to have a long conversation about the new puppy, but
the call taker isn't really, she's just going for it and you're like, oh and is it first
puppy?
Yeah, it's like you should be able to hear by now, they just want the price and in fact
in this particular call it's almost like the sort of Star Wars credit that this sales
one, it's not only the salesperson, the receptions goes on and on and on, what we can do for
you is and in the end it's not even a salesperson, the receptions just goes on and on and on, what we can do for you is, and in the end,
it's going nowhere.
Whereas actually, maybe at that point where you say,
oh, what's your puppy called?
And the person's like, oh, well,
some people are dying to talk about their new puppy.
So can you be nimble enough and listen enough
to actually think, right,
this is someone to do that with,
because they're dying to do it.
This is someone who just wants the information.
It's interesting thinking about the fact that people's words are one of the most direct
insights that we have into their nature as a person. So yeah, actions are important or
whatever, you know, like someone saying, I hope the funeral was good whilst not being
there isn't quite the same. But someone's words and the way that they put
them across to you when we're talking about someone and saying that their rude or abrupt
or nice or kind or caring or whatever, that forms a massive amount of our interpretation
of that person and their personality overall.
Yeah, absolutely.
So I have this thing, it's not a serious thing, I should say, but
a called like the conversation and an analytic personality diagnostic, which is not a serious
personality tool. But the point is that when you're in an interaction, a conversation with
somebody, you don't sort of give them a question there, check what kind of personality they are on
some scale, if you believe in that kind of thing. And then on the basis of what they score,
they're an extra-retinuit, an introvert, whatever they are, you then take the next turn. You have to be
much faster than that all the time. And so exactly that, you're kind of on what basis would you say
someone is rude or they seem warm or they were held? It's basically what they do and of course a
lot of what you do is what you say. So we do have this this sense of you know
you can talk the talk but can you walk the walk and action speak louder than words but in my
world again you know a lot of what we do is what we say they're the same sorts of things so
so what is being offensive a lot of the time it's not you know you don't do being offensive by
punching somebody I mean that would be offensive but you you'd be offensive through your words
Punching somebody in mean that would be offensive, but you'd be offensive through your words.
So what you do is basically what a lot of people
are using almost all the time to decide
what kind of person you are.
I like that reversal of the age old wisdom of,
it's not about what you say, it's about what you do,
but yeah, you're right.
For the most part, people aren't doing things,
they're saying things.
And if the broadest area under the curve
is people just talking about stuff, making sure that you talk about things in an appropriate manner to get the kind of response
that you're looking for and to have the sort of impact that you hope for is really, really important.
Yeah, absolutely. Yeah. So, so how do you, for example, I've got this one of my categories,
is the idea of the first mover. So parents can often be first movers.
By that, I just mean that they take a problematic first turn and then you can get trapped immediately
in a conflict.
So things like, I don't really like that jumper.
It's like, wow, if I said that to you, mom, dad, you'd be like, oh, I'm so offended.
And if you call them out on it, they're like, oh, I was just joking.
So people can be quite challenging in their opening gambits.
And then somehow, if you call them out on it,
you're the problem by being offended,
rather than the person actually being offensive
in the first instance.
So again, lots of examples of that in email as well.
People will write you an email that somehow
is you immediately feel annoyed, but you can't say anything because
strangely enough, the sort of constraints around the way we interact with each other
mean that it's actually quite hard to just maybe be as direct back. We let a lot of things
slide, don't we? Because otherwise you'd just be angry all the time.
Is there something about that? Is there something about the convention that when somebody
sort of is that first mover and maybe decides to take a left turn out of the conversation
to say something that's a bit that's got a bit of snidey topspin? There is something
that when you break the fourth wall and you go, hang in a second, that's that's a bit,
that's a bit unfair, isn't it? And especially if you do it in a group and there's other
people listening as well, it's like the record needle scratching and everyone's like
in a way that the first mover being a dick didn't. That's so strange.
Yeah, I mean people's, you know, some people's entitlement to take that first turn on the basis that quite often people won't
won't challenge them on it. Because it's difficult to, it's really difficult to.
So everything from, so again, going back to the patients
calling their doctors, those kinds of conversations, right?
Sometimes at the end of those conversations,
they end in a very orderly way.
So in that, hi, how are you fine, how are you?
The ends of conversations.
When somebody is calling up as a service user,
the service provider provides a service,
and then the service user,
it's up to the service user to say,
right, this is over, and they say thanks,
or thanks very much.
Then the service provider will say thanks,
and then buy, buy.
So it goes thanks, thanks, buy, buy.
Really, really, really commonly.
Now, in my lots of analysis of all of these patients calling
their GPs, occasionally what will happen is
that the service provider, the receptionist,
will have said something or other and said,
you know, you're prescription will be here
and then they'll say, thanks.
And they are trying to end the call,
but it's not really their place to go first
and what happens very typically after that is then
the patient has to sort of jump back into the conversation and say, oh, but so, so who am I seeing? So, so when? And so
you've got the burden on the patient to get maybe the confirmation that they were after,
but also push past the receptionist trying to end the call. And basically what you see
in those moments is just the pain, the painfulness of withholding a thank you. So the next
time you're unhappy on a telephone call,
try not saying thank you at the end.
Try to not say thank you first.
And then when the receptionist or the service provider says
thanks to Enlical, try not saying thank you,
you'll feel really horrible.
So from that sense of like, it's very difficult
to just not say thank you at the end of a call
all the way through to how do you be how do you be an ally, how do you
speak up if someone is being sexist, racist, whatever the ism prejudice might be. And one
of the interesting things, again, I've done a lot of work on what counts as an ism, which
is different for different people, and then what do you do in response? And of course,
people will say what they would say in response to somebody being racist in a room. But actually there's a whole range of things that people do and some of
them are very tiny. So some of them are things like if you're in a meeting and someone says
something that is problematic in whatever way, you may not say anything in that room because
you've you know the chair, you're junior, you can't, it's difficult. But what you might do is
actually just look at for a moment at someone
catch the eye of someone else in the room and know that they're seeing things in the
same way that you are, so maybe you deal with it later.
So all the way through to doing a direct challenge and then seeing that ripple effect into
the interaction.
And actually one of the most effective things that you can do when somebody is being problematic
in lots of different ways is to just wait, because actually people were quite often back off their own thing or they'll
do what we call self-repair, they'll notice that people haven't immediately come back
with it and they'll inspect their own thing.
But I didn't mean X or of course I didn't mean that other thing.
And then again, every single time in conversation, you're deciding to say something or not say something,
say something or not say something.
And the conversation is running really quickly.
So it's one of the things that is really, I think, useful for people, and I quite often
use these sorts of materials in workshops.
You see these sequences unfold where someone said something, everyone in the room saying,
oh my god, I can complete, they said that.
And this is what I would do.
And then you see how it actually unfolds.
And sometimes there's quite a gap between what people imagine they would do and what actually
happens.
What are the interesting insights that you've learned around silences and stuff in conversations?
That's something that on the podcast, I had to get used to very early on that there was
a famous clip actually. I'm not sure whether you saw it but you would be fascinated you can go back
and watch it. Elon Musk went on Lex Friedman's podcast about six months ago and a clip went
around the internet and did about a million plays and it was a 31 second pause after Lex
asked a question and before Elon did and after a while it becomes comical they're just
sad in silence but Elon he's asked how long is it going to be until we get to Mars?
And Elon sits and thinks and thinks and thinks and thinks.
But that ability to sit with silence is something that new podcasters really struggle with.
And generally people overall do.
So why is silence so uncomfortable and what are some of the interesting things
that you've learned from studying silence in conversations?
So my field of conversation analysis is right from the start, it's sort of been running for 50 years, so the thousands and thousands and thousands of conversations in all settings you can imagine have been recorded, transcribed.
And we use a very technical system to transcribe, which will exactly how long any silence any gap or pause is. And turns those, how high how high you find
how are you, you know, you're looking at about 100 to 200 milliseconds, so that's quite
a pace of interaction. One of the founders of the field said that a silence of one point
north, you know, like a whole second is starting
to be quite a delay. And you can even see that when, you know, so as soon as you see a conversation
where there's a two second delay or three second delay, they're quite big delays.
Now, of course, depending on whether you are, you can see it, so though you're co-present
or you're on the phone or you're writing, which is different on something like, you know,
what's that. But those silences can sometimes be clear about what they're doing.
So silence isn't typically an inert thing.
You can show someone that you're thinking.
Like he landed.
Yeah.
And, but even so, you know, there's a sort of, there's a, there's a point in time where
that just gets too long.
And I would say, you know, 31 seconds 31 seconds or something is a massive outlier for
interaction. So the longest silence that I have gotten, any of my data is police interview
with a suspect. It's 11.2 seconds. The police have asked a question that's really difficult
for the suspect to answer because almost anything is going to be incriminating. And in the end,
after 11.2 seconds, the suspect says, I really can't deal with that question,
actually.
And so they, you know, they only ended up in work.
But, and it's interesting that you mentioned this
because just today, I was talking with a colleague
about another really famous clip that you can go
and look online, which was Charlie State
interviewing Lady Gaga about six or seven years ago and it's something like, he's
asking her about Trump and she says she won't talk about it. And then there's this long
silence and it's very awkward to look at. And what's quite interesting is a year later
I happened to be doing a talk and it happened to be the event was sort of hosted by Charlie
State and he asked the same question about these silences and then he told this little story that that silence was
actually 16 seconds long and before they broadcast it they cut it because it was so painful for
viewers they didn't want the viewers to have to sit through 16 seconds worth. So those long
silences are a real breach and I suppose the fact that we see them as we can immediately pick up
on that being a breach of
of the sort of normal typical pace at which interaction occurs. We wouldn't say it as a breach if we
didn't sort of tacitly know somehow about a second is already getting quite long. So sixth is huge
and 11 is massive and 31 is. That's a long, long, painful silence.
Why is it painful? What is it about the rhythm of conversation and the breaking of that rhythm that makes us feel like that?
It's nails on chalkboard thing. I think it's, I mean, I don't, the why is difficult, but what I can say is that that, what we see
in interaction when we record it and transcribe it is simply that those lengths of delays don't
happen. So they're not in our daily experience. So just for a, as a basic thing, we're not used to
regularly experiencing those length of delays because they just don't really happen.
So it's like what's going on. Immediately, this is really strange.
It feels strange because it is strange quite simply and
perically, when you look at the data,
it is just weird and unusual.
And the other thing is that we
tend to want to fill silences as well.
So we're constantly inspecting
everything that everyone says to us
as an analysis of what we did previously.
So if I ask you a question and you don't answer for 31 seconds, I'm thinking, you start to think,
do I need to redesign the question with the question not clear?
Because typically a silence, you know, it will initiate what we call repair of some kind.
So it might be that I ask you a question, there's a silence,
and I immediately redesign the question, or I issue an invitation, and there's a silence,
and so I immediately say, so a concrete example, you know, you ask someone, do you want to come
for dinner Friday? There's a silence, so we're so tuned into it that we immediately pick up that
they're not going to respond within those sort of split seconds when we say, all Saturday. So we're very attuned to how our interlockages are
responding to the actions that we are producing as they come out. And that's why, like, you're
nodding as I'm saying these things. So, you know, I almost don't have to finish this, and you know
where I'm going with this action, and that's how we're able to actually be so fast. And that,
you know, so you're preparing our responses, know so that their precision time within 10th of a second how do we
manage to do that it's because of the sort of familiarity with a lot of actions that we're actually
doing in our interactions which makes anything a delay and you know a classic another one is you know
saying I love you you know that you've got to be like really rapidly coming back.
You know, like a third or one second delay on-
Does my bum look big in this?
That has to be quick.
You know, two seconds is a problem.
Yeah, another thing that you see amongst, and this is me reflecting on me a long time ago,
new podcasters especially is that they'll ask a question and then they'll give
the guest a menu of options that they can choose from.
So Liz, you know, why did you get into studying conversational analysis?
Was this something that you did as a kid or was it, you know, and to me, what I used to
feel was sort of this visceral discomfort around asking a question and not having the
confidence that the question was sufficiently interesting that I could just sit and just
let the other person marinate in the question.
Because sometimes it's a difficult question.
Sometimes it's maybe a question that they don't often think about or haven't heard before,
but then by giving this sort of menu of options, I start to lead them toward, and it's really
dumb idea for podcasters to do, because what you're doing is you're offering, especially
if it's an open question, you're offering the guest, the opportunity to pick from every
single potential question on the planet. And then if you give them two options, they
have to either pick one or the other, say why it's not the first or the second one,
or somehow break the convention that you've already constrained over them and go, well, have to either pick one or the other, say why it's not the first or the second one, or
somehow break the convention that you've already constrained over them and go, well, actually
it's neither. And very rarely would you ever hear someone say it's neither. Most of the
time, the guest unless they're super disagreeable, is just going to kind of take one of your
suggested answers for them and then rework that into what they would have said in any case.
But it's mostly, in my experience,
it's mostly about the comfort of question, stop.
Silence.
Yeah.
And it's interesting that you raised that
because there are, you see that in particular settings
where it's both surprising and really matters
in its consequential.
So if you've got a list of questions
that you're gonna ask somebody, in some got a list of questions that you're going to ask somebody,
in some settings your list of questions is quite formal. It's a diagnostic instrument, for example,
or it's a police interview, or it somehow a regulated kind of conversation where there's guidance
and some standard things, it's a standardized survey, you're meant to ask the same question
in the same way over and over again. What researchers in my field show is that it's actually really difficult to first of all
ask a question that is, even the WH kind of open-ended sort of question, or a yes-no kind
of question, which again a bit like, you know, do you have Wi-Fi?
That isn't a yes-no question, that requires a bit more. So open and, you know this this idea of they imagine is a standardized instrument,
standardized experimental instructions in a laboratory, standardized police interview,
whatever it might be.
And then you just imagine that that's how they work then.
There is the law, there is a script, there is a list of questions.
But it's remarkable how the reality of those interactions just doesn't look like that.
And so you can imagine situations where this becomes really problematic.
So if it's, for example, I've done some research on this with colleagues in Norway,
we were looking at how teachers basically do oral communication assessments.
And they're meant to ask a question, the same kinds of questions to all the pupils.
But sometimes they do exactly what you say, they ask a multiple unit question. And then the pupils like, well which bit of
that shell I address, typically you address the last bit first and then you may or may
not go back to the first bit. But it seems just quite difficult to stick with this one
question without doing a bit more work. It's the same in diagnoses, so a psychiatric
consultation, there's meant to be a standardized question.
It'll get a bit of embellishment.
Not for what reason.
There's some interaction in the imperative that makes it very difficult to sound like a form.
Even if you're a police officer in the situation where the law says say it like this,
it doesn't quite look like that.
What are Ums and Aars and you know is used for? Ums and ares and
you know is an okay is they're all different sorts of things. So they're not interchangeable
in in in a conversation. Ums and ares are quite often thought of as errors that you want to get rid of. So, like that one now,
they can, but they can, they're very commonly littered through our talk and it's quite difficult
to totally erase them. And, but what they're doing is quite specific thing. So sometimes they're
doing, I'm thinking, I'm searching for a word, sometimes they are showing difficulty in putting this thing together,
they're showing an orientation to delicacy. So they're doing lots of different things in talk.
People are critical of others who say, or when are, but when you see a transcript,
when people see a conversation analyst transcript for the first time, they're quite shocked at how messy it all looks,
but that is how we talk. So yeah, but they're doing specific things. And I'll just say one thing
about Umzenaz, which is maybe interesting. I said, talked a bit earlier about people phoning the
vet. So I compared real pet owners, telephoning the vet, with mystery shoppers who don't really have
a pet, but are phoning vet practices to report back on how good the service is. So, and you know, these mystery shoppers, they have quite a lot of
power in a way because what they're doing is going back to the organisation to say how good
people are answering the phone. And so my question is, how good is a mystery shopper at passing
as a pet owner? Because no one's done that research. So we're just taking it for granted
that this mystery shopper can pass as a real pet owner.
And the thing is, from a distance, they totally can.
But when you start to look at lots of calls,
you see how different they are.
So a very gross difference is, real pet owners typically
phone up to make an appointment, a mystery shopper will phone
to say how much is the cost of the service. And then when the receptionist tries to give them some help, like
you want me to book you in and sort of help you navigate calendars, the mystery shop
is like, oh, I might call back later, which is really weird. And you're thinking, what
can they possibly report back to the organization? They gave me a cost of something that was
it. But the umbs and ars are so interesting in these calls.
So I'm going to totally make a mess of even saying this, but I'll try and get it right.
So the mystery shopper will typically phone up and say, how much would it cost to get a
dog vaccinated?
A real caller will say, how much would it cost if they're asking about cost?
How much would I've got a new puppy?
How much would it cost to get my dog vaccinated?
So they don't say ad dog, they say my dog for a start.
But the mystery shopper might say, how much would it cost for a dog to be vaccinated?
Whereas the real caller is more likely to say, how much would it cost for my dog to be vaccinated? So the ears are in different places. And what's that about?
I mean, I don't know, I don't have enough data to really address the question, but what
it shows us is that the ums and ours aren't randomly splattered everywhere. They are, when
you look at enough of them, they're doing particular bits of work in particular ways, and
it's quite fascinating if you're someone like me to figure out what that's doing.
I read a blog post not long ago that was talking about the relative interpretation of people
who either used silences or ums and filler words in between on whether they were seen as
more or less intelligent and I can't remember what the outcomes of that study were. Have you ever looked at this stuff?
I haven't seen that, but I can imagine that the outcome was that the people who say umanara just to be less intelligent because that would be the stereotype.
So I can't remember. I feel like it wasn't quite as simple as that. I feel like the results were more along the lines of what you do, which is pretty much everything's contextual.
It's more to do with the flow of the conversation anyway, because somebody that's using silences
actually showing that they have confidence to be able to let that sit and that they're
maybe being more considered with what it is that they say.
So I guess it's much more colorful speaking of filler words.
Why is everybody saying the word like?
I don't know. It's the one. It's the one that's the question. thinking of filler words, why is everybody saying the word like?
I don't know.
This is come on.
This is you. This is right in the middle of your wheelhouse.
Why why are we cursed with this word?
I haven't studied it, but it is something that maybe I should start
analyzing.
I mean, obviously people put it in place of say or or or or an action.
So she was like he was like like, and it quite before reported speech, it can come before a reported action. So it's definitely doing some kind of
preface to describing the words, condo behavior of other people. I don't know why it's so common,
it's a generational thing, but
like lots of words, I definitely say stuff that my mom doesn't and I say stuff that my
students don't and things just come in and out of common usage. That's just language, language
is a lie, it grows, it changes.
One of my favourite things to do is have a look at, if you just Google any word, it will give you a definition,
but it will also give you use over time. So for example, if you look at marvellous,
you know, marvellous, I don't know which way this is going to go on your screen,
but you know, marvellous has dropped off a lot in usage, but awesome has increased.
And you can start to see the people
who might be thinking, oh, we need to rescue marvellous. That's a great word. But then
people are saying awesome, and that's hard to resist. So, yeah, language changes all the
time. And I think the important thing is to try not to put any kind of value judgment on
this idea that saying like has something to do with that person's character because again, as
soon as you start to look at transcripts of people actually talking, politicians, you
know, everybody, you can show a lot of mess and repair error, speech perturbations, ums
and ours and everything in pretty much anyone's conversation.
I saw a transcript that you've done, I think, of Boris Johnson trying to give
a pretty short speech and it just looks like someone's thrown alphabet, you spigatti down on a
piece of paper. It's not very slick at all. You think this person has literally been elected
to the highest position of power below the Queen in the United Kingdom and he basically can't speak when you read it out.
Yeah, absolutely. I mean, there is some of that is just kind of standard and normal, like I was saying,
you know, we're much messier it seems when you see it all written down and transcribed. But yeah,
sometimes it can be interesting to really try to be precise about the mess, especially
when, you know, if someone just should be a great orator, for example, or they sort of
pride themselves on speaking Latin and dropping that into an interaction, then show actually
it's quite messy. Yeah, but there's only so much of some people's voices you can take
in your, in your, in your ex, you have to go over, you know, it takes a long time to do
the transcription. So yeah. Yes, I bet.
And what I suppose some people kind of play into it, right?
So I've got a friend, Rory Sutherland, who is kind of a big gruff British man, and talks
like this and everything's a bit shit, isn't it?
And the way that he speaks, I find incredibly charming, he'll sort of, wow, you know, created
and he'll add in these elements, but for him, it's part of,
I find it completely part of the charm that he'll pontificate with noise for a little
bit and then deliver some amazing insight.
And I think that that goes back to what you're saying before about the fact that it's so
contextual.
The fact is that how is this person delivering it with everything else as well? Speaking of that, there's a common-held belief that some huge percentage of
our communication is nonverbal, is that true? So, if we, yeah, this is a great communication myth,
very easily busted. So, if you look, if you Google this, you'll see lots of examples of a pie chart and the
pie chart will tell you that communication is 93% non-verbal and 7% verbal.
So if I now turned off the audio, this podcast would make sense still for 93% of the time.
We immediately know that can't be true.
But and you know, it's very easy to sort of make that
myth fall over. So for example, if the podcast you're just listening to it on audio,
how come radio is so popular if 93% of communication is nonverbal? How do we ever speak in the dark?
How do you have a conversation when someone's downstairs and you're calling up and down? So
obviously this doesn't really make sense. If you go to another country and it is a different language
you know like if you go to France and you don't speak French you should be able to get by
92% of the time. So it just doesn't really make any sense but it's so compelling and people do love a good
statistic and a nice pie chart and they feel like wow I've really learned this thing and I've
definitely make sense but one of the even nicer things about that particular communication myth is that the author of some of the original studies, Albert Morabian,
himself has tried to bust the myth and sort of say how irritated he is by the sort of,
he calls him something like self-styled communication consultant Duru's who sort of stick this
on pie charts and it wasn't what he found, it was something else, it was more complicated, whatever,
sort of stick this on pie charts and it wasn't what you found it was something else it was more complicated whatever whatever
um but I've I mean I've been in lots of
Events, you know where people are talking about this stuff and they just trot it out and
Oh again almost always I just don't say anything because it's just if seems petty to say this is rubbish
But okay then or you just have to let it go but it but it's clearly wrong you and you have to think about it for like two seconds to think
Yeah, that can't be right.
Is body language stuff, bollocks as well then? If I look up into the right, if I cross my
arms, if I start mirroring your posture and stuff like that, how much truthfulness is
in that?
So obviously our bodies, our gestures, our gaze, and all of those things are all working
in aggregate to get things done.
So if somebody goes past in front of your camera and they might do that, that might mean
you want to drink, and there's no words needed, we know what that means.
But of course you can't just do that.
Like I can't do that to you now and how are you going to get me that drink?
It's not gonna happen. So, if you think about something like a request, depending on what you're asking for,
who you're asking, your entitlement to ask for it, their obligation to fulfill the request,
how important it all is, we will design our requests differently.
And depending on the resources that we have to interact,
we will deploy them as well.
But of course, doing things with our bodies and our heads
and our eyes is really important.
And to give you one example of this totally silent,
second-long interaction,
it's coming back from Scotland on the train
a few years ago.
And I got on Edinburgh
and the train was semi-empty then I had the ticket, got on, got my seat and then gradually
you know coming all the way back down to East Midlands it gets busier and busier and busier,
got Raudier I think they've been football not sure but the train got really busy really Raudier
very crowded and a bunch of bloke got on, they were obviously quite drunk and
didn't know what their team had happened, but you know it was rowdy and it had
that sense of like not sure where this is going and obviously you know for me
sitting there I'm just thinking just read my book, don't make eye contact, just
hope it'll be fine. But there's a woman stood at the end of the carriage so I'm
sort of sat halfway down the carriage and there's a woman at the end of the
carriage and we just look at at the end of the carriage.
And we just look at each other for a split second.
Well, you know, maybe a second.
And in that moment, we tell each other,
we're seeing the situation, we'll just keep an eye on each other.
And, you know, I'm handling who she is,
never saw her again, nothing happened, it was all okay.
But in that moment moment you know some,
you're doing something and that's just a look. But of course, how do you turn a look into a look?
You know, you have to even, we're even tacitly, you know, we're not aware of it, but we're
calibrating our gaze so carefully that we know what a look is versus when we're talking and we're
you know, looking to the right, lying,
looking to the left and not like, whatever it might be.
But, you know, those things, I think, generally don't have much evidence behind them at all,
because it's actually really difficult to assess that kind of look to the right, look to
the left.
Is this lying, is this fl- you know, what are these things?
Because they're almost never studied in natural settings, and that is the sort of the USP of my field.
We look at real interaction where the stakes are real, whatever they are for people.
In the wild, not simulated, we don't look at interaction in the laboratory, we don't ask people
about their interactions. And that's very important to the kind of work that we do in conversation
analysis. I saw that a ton of psychological studies
have just been put close to the chopping block.
Power poses, nudging was in there as well.
A bunch of stuff that was really, really struggling
to replicate and I think that one of the big questions
that was being asked there was around the fact
that look in a naturalistic setting,
this just, it's very, very difficult for us to get this,
but okay, so how are you going to study it
if it's outside of the laboratory?
And is this, you know, cultural conditioning,
masquerading as human nature?
How do you separate out the cultural conditioning
from something that's more inherent?
I mean, that's, it is an interesting one.
I remember seeing this meme ages ago
that was the look that you give old people when you
walk past them on the street as a teenager to let them know that you're not a chav.
And it was the... that face.
It's not a smile.
It's sort of down into the sides.
Sort of thinning of the lips and widening of the face without opening the mouth up.
And I haven't been able to stop thinking about that meme.
I just must have seen it two years ago,
because it's completely true.
I have no idea.
There's no name for what that greeting emotion is.
It's not a hello.
It's actually something to do with like a,
I'm okay and you're okay, maybe.
I don't know. Do you know the thing that I mean? Do you know the dynamic I'm okay and you're okay maybe. I don't know, do you know the thing
that I mean? Do you know the dynamic I'm talking about? Yeah, absolutely. I mean I'm, I'm,
probably phoneticians could give the answer to this because they're very interesting.
Somebody who studies the way speech is produced, including things like the difference,
they say the difference between going yeah and yep and something about the closing of the yep. We all know when
we've been yipped rather than yeah. So I think there is something about a closed mouth
smile. It's like the most neutral but friendly thing. I'm not going to open my mouth. I'm
not going to do anything. I'm keeping my mouth closed. Yeah, I think there is something
in in showing I'm doing nothing, if you like.
Yes, very passive.
Yeah, so I have a colleague and she gets her students to, as a kind of experiment, go
on to go somewhere on campus and then do nothing.
How do you do nothing in a way that doesn't attract attention?
And of course, and you're not allowed to look at your phone, how do you do it?
And it's how do you, how do you stand at the bar and do I am
waiting to be served versus I'm at the bar, but I don't actually want to be served
because I'm waiting for someone. And we have really, you know, loads of ways of doing
nothing in an innocent way. How do you, how do you do nothing in an innocent way on the
street? Well, we could do it. So it's trying to, it's the same sort of thing. How do you show somebody
that you're not threatening? And you know, you've picked out that meme and I think that's yeah,
spot on. What about dating and first date, do's and don'ts? What are some of the biggest things
that people shouldn't do? I did do some research 10 or so years ago on speed dating.
It's my one and only for a into it because I thought,
I don't want to be the professor of dating, actually.
And the thing that I was particularly interested in was this,
again, this was this was before things like first dates
on the television, which I've never seen.
I keep thinking I should go and look at those,
but you never know what the raw data is like.
So I was looking at people on speed dates.
They were in a particular age bracket 30 to 45.
And it was, what do they, what seems to be
the components of a date that runs smoothly?
I didn't know what happened
into the future of their lives.
And some of those things are,
quite obvious actually, ask questions
that aren't weird questions,
that aren't too intrusive, that haven't been learned from a little book, you know, about,
you know, ask them, like, what's the most dramatic thing that's ever happened to you
as your first question, because that would be a really interesting topic. Actually,
some, you know, you need to do those mundane things first and just sort of just turn
by turn, feel you're into the action, And just that's what we're doing in conversation.
We're constantly taking our cues from the other person.
So it's a bit like being that vet receptionist,
the one who notices this one doesn't want to talk about
their dog versus this one definitely does.
So all of those kinds of things are the same.
I think having a topic, you know,
finding a topic that you can expand for more than two or three turns
is important. I've just started to do some work on first dates on messenger and WhatsApp,
you know, maybe the modern way to do it. So I'm looking at things like rapid, rapid,
rapid message message, message silence. So you can see, and I've got these people from early dating all
the way through to the development of when they're an item and then a bit more, and you can see
some painful stuff like message message message message, you know, all going smoothly and then
there'll be a delay and then the first person is like, how long are they going to wait before
they try again to restart the encounter?
And I don't know, you're even just reading these things that I've never met the people,
it's just text messages, but you sort of feel feel the pain of the person who's like,
oh, they haven't said anything. She'll like try again. And eventually, you know,
can't triple text, you can double text, but you can't triple text.
It's like, right, I also had a PhD student a few years ago who screen-shot it,
the screen recorded people doing Facebook
Messenger chat so we could see what they were writing before they sent it. And you
know some of these conversations were hilarious because you'd see someone, the
cursor will be blinking there on the screen and they'd be typing x x x, blink of
you know, and then delete. And then like maybe a sticky out tongue emoji, delete, and
then like what's the end up sending? And I'm thinking, well, that looked like in a real conversation if it was face-to-face,
that would be quite a strange kind of, like, are we going for a cheek-cheek?
What are we doing in this way? We're greeting each other or signing off.
So yeah, but what you see in her particular work is the same kind of things that you see in spoken interaction,
it's just that you can't hide the fact that you are starting it one way and then deleting it and doing something else, whereas in fact our conversation is full of things like it from the dating stuff that I looked at.
There's these moments that always happen, which is about whether or not the person's been married before. So this is this demographic 30 to 45. And so one of the things that always comes up,
either because people disclose it tacitly, like saying things like I was divorced or I've got kids,
so they give away some of their relationship history. But if they don't, then it becomes a bit of
an elephant like, okay, who's, am I going to ask you what your relationship history is? How am I
going to figure this out? And what I found was that women, in these dates, this is 10 years ago, as a particular cohort,
women ask men, so what's your relationship history then? They want to know, and men are
accountable, if they can't say at age whatever, you know, 40, that they've had some kind
of commitment in the past, whereas I have to say in my small data set, it didn't matter
the way around. So men didn't ask the question,
and they weren't bothered if a woman hadn't had
that kind of demonstrable commitment previously.
But I've got this one case where the woman is saying,
you know, so you've got no kids,
like I probably can't say that you've got no kids
on the basis of everything you've told me so far,
which sounds very sad.
And you see these little corrections as the question comes
out. So if you were in writing them down, you could, it would look like, so no kids
there, delete. Got any kids? Yes, yeah, yeah, yeah. Why suppose it? You wouldn't see the
presumption and then I suppose I should ask you this, even though I definitely know
by now, if I can tell, you know, whatever. When you're studying chats, you're only
studying what people ended up pressing sand on.
But the number of times that you go back and forth,
and then you have to think that there's one layer further up
from that, which you need to actually speak to,
Arme, Elon about, to get Neuralink,
which is what were the things that arose in consciousness
but didn't make it to your thumbs?
Yeah, right.
Because there's a bunch of things that you could have said that this note, this note, this note, that note, still note, I wrote it,
but no, and then this is the one that I ended up pressing sand on.
Yeah, which, when you think about it, how on earth we actually do have these rapid conversations
that are moving at such a pace, it's quite amazing. Yeah, so I mean, I don't know, you know,
what's going on upstream because my, you know, I don't know what's going up stream
because again, my field is dedicated to what some
colleagues have called the rich surface of interaction.
So I don't know what's going on in your school.
You don't know what's going on under my school.
We've only got what each of the says
and does as evidence of anything.
So that's where conversation analysis focuses,
which is different.
I am a psychologist by background, but I'm not interested.
I mean, I am interested as an ordinary human being, but I don't try to ascribe what someone
really thought or whether they really are this thing, because what I'm looking at is how
people are attending to, am I coming off this way or not?
Or I didn't want to come off this way.
I need to attend to the way I'm coming across, or if people say things like, I don't know, is that I'm not interested in whether
they really know or not, somewhere in their brain and how you'll get to that, it's more
like, why is someone saying, I don't know at this point, is it actually to try and avoid answering
the question, is it to account for not being able to answer a question, what is that doing
right now? Because, when you, again, when you look at these words and how they're placed
in sequences like this,
it's quite hard to just track them all back
to some sense of what's going on cognitively,
because you can see that people are doing things
that it's not just about my brain to your brain,
it's also about how am I coming across
and fixing this, am I saying things that make sense?
Do I need to keep tweaking and keep turning the spanner a little bit until I've got the thing.
And we have shared understanding of this thing that we're both doing together in this interaction.
Also, there's certain people whose personalities don't lend themselves to taking that feedback particularly well, or at all.
And everyone's got that friend that just continues to blow V8 and they're just plugging away
and plugging away.
And sometimes they're useful.
If you out on a night out or whatever and you just want to somewhat, it's like background,
it's wittering, you know, it's just the birds outside.
You go, yeah, yeah, there goes brosies just continuing to turn on and on and on.
And then you have other people who are overly receptive, right, to the awkwardness, to potential
silences, to whatever.
You've studied, I'm writing thinking that you looked at hostage negotiations and suicide
hotlines and stuff like that as well.
What do you learn from that?
Well, first of all, you know, it's an amazing job that the crisis negotiators do.
So I looked particularly at suicide crisis negotiation.
So these are the recordings,
so I was given access to the recordings
by the police negotiators who record at the scene
as part of the job.
So again, the data are kind of already there.
They're like found materials because they're recorded.
I'm not sure if anyone really ever looks at them again,
but this was the job.
And the first time you start to listen to these recordings, very typically it's someone
who's on a roof threatening to jump or threatening to fixate themselves, to do some serious
harm to themselves.
And obviously it's the most difficult data that I've ever analysed and you also feel
a real sense of responsibility because at the end of the research I'm going to go back to the
negotiators and tell them what I found and not do training because I don't like to think
of it quite as training but basically what I'm doing is showing them what they're doing
that really is effective and showing them the things or hoping that they will see from the clips that I will then choose to sort of play, unalumised and play out for them,
hoping that they will come to the conclusion that that isn't an effective strategy. But mostly
it's about, your colleague who is amazing at their job or is very experienced, what is it that
they're actually doing? Because one of the things that I, you know, as a total novice into this environment, hadn't realized at the start was that a lot of these negotiations have
a successful outcome in that the person comes down safely. So I was, went into it thinking,
you know, I had no idea what the statistics were. You would be listening to a ton of people's
last rights, basically. Exactly. Yeah, and that isn't how it is. So, so then what I'm interested in is,
okay, along this two hour, four hour, nine hour negotiation, what are the turning points?
So that we can think about what are the negotiators doing to get that person to let say a more
physically safe space on the roof so that they can really push the negotiation. So a lot of the first part is,
how do we get someone from a precarious,
very precarious situation where they might fall,
even if they now don't intend to commit suicide,
to somewhere much more physically stable
so that we can then really start to support them,
encourage them and so on.
So that was that.
And a couple of things that I found that were very interesting me and my colleague Ryan Sickfel and we looked at
basic requests for dialogue. So any negotiation requires people to take turns
in conversation. That's what it is. It's nothing else. You don't know anything
about the person typically, so you've got no background about that you might think you're interested in a psychologist, like you don't know anything about the person typically, so you've got no background about that you
might think you're interested in a psychologist, like you don't know about their suicidal ideation,
you don't know about their intent, you don't know about them, they're a stranger.
So you can't sort of assess their background, and then on the basis of that developer strategy,
your strategy has to evolve on the basis of the evidence of everything that they say.
So what you want is to think right, everything they say is staying alive.
So every time the person says something, they're choosing to stay alive and not jump.
So that's good. So how do we keep them taking turns?
But also how do we keep them taking turns that are positive rather than negative?
And that's what we were after. And so one of the first jobs is
the negotiator arrives on the scene, you have to expect resistance.
Because if you do something so strong in a way or such a strong stance that you're on a roof
and you're going to jump, it's not the case that the negotiator comes and says, really wanted
to come down, buddy. Oh, okay, then. Because people are in that situation are again surprisingly
logical, very clued into how rational they appear, so they're not going to just change their mind like that.
There has to be a negotiation, it's going to take time, it has to, otherwise people don't look.
If you take a stance, you don't just change your mind, people want to be seen as consistent, so you see that.
So how do you get someone talking?
And one of the very first things we found was that negotiators will typically say, can we talk about how you are?
And in this one nice example that I've got,
the negotiator says, can we talk about how you are?
And when you just show that line,
I then show that the next line is 0.7 seconds.
So you think, okay, that's not going to be,
I'm not going to start talking, you're going to see resistance.
And people think that they're going to say, I don to start talking. You're going to see resistance.
And people think that they're going to say, I don't want to talk about how I am, they focus on,
they're not going to want to talk about how they are
to this stranger.
But in fact, what happens next is that the person in crisis
says, no, I don't want to talk.
So they don't attend to the how you are.
They just lie, I don't want to talk this thing,
this particular thing that you've asked me to do.
And then they put the phone down in this case, so that's the,
but now the negotiators got to try again.
So you just see these little natural experiments in which the negotiator
can't give up, they got to try again, and in the trying again,
you see what is it that's working.
And what we found was that dialogue proposals that are built from the verb to talk
get resistance. They get resistance like, what's the point in talking?
Talking doesn't do anything. And they already did this notion that talking doesn't
really do things.
Whereas when the negotiators say something like, I want to speak to you and let's sort
things out, so speak gets traction.
It doesn't get resistance.
People don't say things like, action speak louder than speak, We don't have that in our idiom. We don't have the same sense that
speaking doesn't do anything and you can, you know, you can, you know, you can speak as
sheep. Exactly, we don't, we don't say it that same way. And so we found, and this was generally,
my field is thought of as qualitative research where you look at, you know, in a lot of detail
at small number of cases, but because we were so surprised by this, we went through and coded all the data, statistical analysis as well. And basically found that,
yeah, speak gets far less resistance and faster traction than asking to talk. And I suppose
the nice code to all of this is that we then went back and showed this to the negotiators
in the UK, and they were able to sort of get start
that, start it faster. It's also nice to show people things that is already part of somebody
else's natural practice. We're not telling them to do something that's weird or not part
of anybody's or experience and what they were just kind of doing naturally somehow. But
it also shows you that verbs make a difference. So back to the point
earlier about being pushed and pulled around by language, we're not really aware. We also
typically think that this person's going to do it or not. It doesn't matter what words
you say. But frankly, if you don't look at the actual encounters, you can't say that.
You can't say that words don't make a difference if you're not prepared to actually study those
words in those real situations. And so that's what we found.
Didn't you have another example about bathroom towels in hotels?
Yeah, that was me thinking about this idea of nudge because of course it's a very, you
know, very, it's a pop-like kind of behavioral science kind of concept. It's not my type of
thing, it's not my type of work, but I think it is interesting that in this particular study,
I can't remember the authors now, but it was basically, you know, people recycle more
with the wording of the sign in one direction rather than another. I can't remember what that is now
even, but really my point was, let's look at the language much more than the sort of overall message that it's pushing towards.
So one of them was about, I think it was something like, please recycle your towels versus
something like 55% of people in this room, your room recycled and there was something
like that, no more personalized message drawing on social norms.
And there's all sorts of theory you can put around that. But for me what I'd be interested in is looking at the way we are
pushed and pulled around by language in a not malevolent way, sometimes it is
malevolent, but but actually words make a difference. So asking someone to speak
rather than talk is doing something. It's sort of tilting the outcome in some
way. I've also shown that if you ask
someone if they're willing to do something that they previously resisted doing a bit, then they're
more likely to say yes than if you ask them if they're interested in doing it or if they would like
to do it. There's a bit of a caveat here which is that willing is quite a heavy thing to ask someone
if they're willing to do it so you don't say your partner, would you be willing to put the bins out? Because it kind of implies, well, what do you mean, willing? Like, that's quite heavy.
But, but, but actually willing gets these turnarounds in ways that don't, other, other verbs
don't get. So you can start to see that words in turns make a difference to the very next thing that happens. And so I mean that isn't the kind of thing that that nudge behavioural scientists typically
look at, but I think it's very interesting the sort of natural way in which we are you
know shaped by language all the time. So going back to those how I use and the this this
this recording of the conversation where it's two women on the phone and they go Debbie Shelley
What do you what do you know what's going on and you can see that they're just immediately not
They're not they're finding it impossible to resist the the conflict straight away
How do you not do that? It's very hard to immediately not engage in the frame that someone has set up
So as soon as you accept that you you realize God, you know, how do you not get involved
in that argument? How do you resist that, you know, whatever it might be? Yeah.
I've got a friend Alex Hormosi and he did a video not long ago talking about how he always
convinces his misses to go to Cheesecake Factory. And he frames the question in the same way
that he used to do it on sales calls.
And instead of asking if she wants to go to Cheesecake Factory
or saying that he wants to go, he says,
would you be opposed to going to Cheesecake Factory?
And obviously like, well, I'm not opposed
to going to Cheesecake Factory.
I'd just rather go somewhere else.
But that's pretty effortful in terms of a response
to go to and if you've already got, well,
I would like to go to Cheese cheesecake factory and you are not opposed therefore if I have a preference and you have no preference
Well, no, I do have a preference. I just haven't had my turn to say it yet
and yeah, that was really interesting another person
I've had Chris Voss on the show. He may be familiar with the ex head negotiator of the FBI's
Antiterrorism unit and he has this really cool idea
around getting a that's right from hostages, sorry from hostages, take his hostages, can't say anything.
And he was telling this story about he was coaching one of his guys through a very long
hostage negotiation that was happening maybe in the Philippines or in Vietnam or something like that decade ago. And this guy had had these people for ages and they knew that the statistics
suggest that if it gets past a particular amount of time that people start being shot, this
is not good, and they were just not getting anywhere. And Chris said to his understudy,
you need to get a that's right from him today. And that that's
right is about still manning the other person's position. It's about showing them that you
understand precisely why they feel the way that they do. So this guy went through a huge
big long spiel of, I understand that you feel like these imperial colonialist powers
have come back and they've taken your country sovereignty and that you're holding these
tourists. I know that you feel this and I know that that's and this big sort of long, very sort of
protracted, dire tribe about how this is how you feel and blah, blah, blah, blah, is
that right?
And he got a, that's right from him.
And then within 24 hours, this guy had released all of the different hostages, but he fled.
So they never ended up catching this dude.
And then apparently about a month later, the hostage negotiator Chris has understudy received a phone call from a completely anonymous number.
And he said, I just wanted to let you know that if you hadn't spoken to me that day, every single one of those hostages would have been killed.
I'm not sure what you did, but your
bosses need to be very thankful for you for having done it. However, if I ever see you on the street,
I'm going to kill you in cold blood. And I was like, oh my god, it's such an intense story.
But yeah, the idea around somebody that maybe feels mistreated, misunderstood, maligned, whatever it might be,
showing them that you appreciate the position that they're coming from.
It seems to be a powerful tool.
Yeah, I suppose we call it empathy and it's really hard to get right because of course the risk
of telling people or saying blah, blah, blah is that right? If you don't get it right and
you're... No, everyone's dead now. Exactly. So this is why you have to really... What
I've seen in those suicide negotiations is that there is a point where the negotiator
has sort of built up or at least they sort of show this by what they do. They've built
up enough evidence data from what's been said so far to be able to do that kind of thing
at the right point in time and how much they miss fire if they come too early. And no, that's not how I
feel and then you just sort of down the spiral. So yeah, the other thing that I particularly noticed in
the negotiations, but I've seen this in other situations as well. Any place where people start from quite different stances, so do you want to do this thing?
I don't want to do this thing, or I didn't even ask you to ask me about this thing.
So a sales call is another example, but a crisis negotiation is another, and anybody
who's trying to get someone to do the thing that they've actively resisted. And it's about claiming independence. So again, the negotiators that were really
effective weren't doing things like, I really care about you, I really understand, because
it's, you can almost write the script, you'd be like, well, you don't know me, you don't care
about me, you don't, you don't know me, you can't say these things. Whereas the negotiators
that were, were getting the outcomes sort things. Whereas the negotiators that were getting the
outcomes sort of more swiftly with less friction were saying things like, how did you get up
there? Because if you say, how did you get up there? It's a question that is answering
it doesn't require any kind of compromise because the person already decided to do that.
So they're talking about things that they have already decided to do.
And so the sort of interaction or foundations
of the person coming down in that safe outcome
is switching from, if you like,
textbook showing care and empathy and help
and sort of more softly, softly,
to actually moving towards something
that is a bit more direct, like speak it doesn't't sound as friendliest talk, but it's actually what happens better.
We also see that they, if they offer to help, that gets resistance, like you can't help me,
whereas if they say something like, let's see, we can sort things out,
that gets more traction because it's about action, it's not about the soft things that you might imagine working.
And then eventually, what you see is, again, get the person in crisis to start talking about things they already decided to do today
and get them talking about them deciding to do things. And that seems to be the start of
the successful outcome of the interaction.
Chris has another one where he says that a lot of the time in relationships, if you feel
like there's something that's off with your partner, people go to is what's wrong? What's wrong? What's wrong? And his advice, a better approach
he suggests is to say, it seems like there's something on your mind. And that again is,
it's so interesting your work. I mean, you must find it incredibly fascinating because it's at
the intersection of a bunch of different things. It's not just linguistics, it's not just what the words mean,
it's culturally how is this word in the milieu beyond the definition of the word,
then has it been delivered, then how long's the weight being, then what's the particular stage
of relationship that you have between what you're coming in
with your priors, what the expectations.
Yeah, I mean, it's a very multifaceted thing
and then to take that down and put it
onto a piece of paper and then to reverse engineer
that back around, it seems pretty complex.
It seems like an incredibly complex science art form.
I mean, it is complicated complicated but in a way it's what I'm doing is
is explaining and showing people things that people often know often because I'm working
not just on dating but you know the more sort of serious and institutional kinds of environments
that I've mentioned, showing people things that they're not aware that they're doing
and how sometimes they're doing it incredibly well,
and sometimes people like them, you know,
are doing this thing not so well at all.
And it's a bit like proofreading, you know,
you can't proofread yourself, but as soon as you give it to somebody else,
and look over there, shall you, can see all the errors.
And so it is complex, but it's not like there's a huge conceptual gap between what I'm doing
and the phenomenon.
It's not like I'm studying black holes where they don't exist for people to understand
them.
Whereas language communication exists for people to live life and get everything done.
And sometimes it can be a challenge because we've all got our lifetimes experience and
anecdote of how we talk,
but what I do know as a conversation analyst is that how we think we talk isn't quite how we talk,
and sometimes the things that we think are effective aren't quite right, or we can get a sense
that that conversation doesn't go very well, but I can show you how exactly we're, and then
the challenge is to show that it's not just a one-off, it's a systematic thing that people tend to do
it this way, and it tends to immediately derail, create a friction, create something you've got to fix,
and you might get back on track, but you might not at the end of that conversation.
Have you looked at how easy it is for people to change their patterns, the speech patterns,
and the sort of words that they use and things like that?
patterns and the sort of words that they use and things like that. So I do a lot of training with the research findings.
So some of those findings are easier for people to see their way to doing than others.
So talk and speak and help and sort those words that negotiated use typically at the start
can be changed. If you like,
people couldn't start with, you know, I want to speak to you and get things sorted out
rather than, I'm just here to talk and try to help. And you can change that fairly easily
simply because they typically happen at the start of the encounter where it is the negotiated
doing the talking.
Have a least rapid. And you haven't got into the kind of backforth, backforth
at this point.
So there is that on the one hand.
Then there are other things that you, again,
are easier for people to change when they are,
let's say, delivering a package information
that you can see works really well or doesn't go down so well.
So one of the very first things that I did when I was sort of going from,
oh, this is interesting from a research point of view to maybe the people who I'm studying
would also find this useful.
I was looking at mediators, so people who are trying to help conflict
without the courts involved.
How do they have that initial conversation with people who might become their client
at the end of this conversation, yes or no.
How do they describe what mediation is?
Because hardly anyone heard of it.
They typically phone a mediation service because they've got a problem.
They've got a neighbor dispute or workplace dispute, but they don't really want to ever
see this person again.
In fact, what they're phoning for is they start things like, I've just phoned a lawyer
and they give me your number or I've just phoned the police and they've put me on to
you or I've just phoned the council. And so this your number or I've just phoned the police and they've put me on to you or I've just phoned the council and so this person wants their neighbor,
convicted, arrested, you know, whatever. So then a mediator's going to explain
Mediation, which is, you know, I'm going to get you together in a room and this all going to be fine
It's not a very easy sales pitch
But at some point in this conversation there's going to be a moment where
The mediator will have heard the problem and then say something like so let me tell you a bit about mediation and then they did have a package of information about what mediation is and at this point you see the outcome start to split.
So these are the things that you can train people to do because no one's born knowing how to explain mediation and what I found was that if you explain it as a sort of ethos, a philosophy, we're in partial, we don't take someone's side,
we don't judge, people are quite turned off by that.
But if you explain, there's a process, this happens,
and then this happens, and then this happens,
then people are more bought into the idea
that things are going to change
because you've laid out a process
and I can see myself slotting into that process.
So those are the kinds of things that you can change
because you just train your staff
to explain what it is, your organization does in a different way.
I suppose I would just say though that everything that I learn that is effective is based
in what someone is doing and a lot of people aren't doing it and whether or not you can
really train people to change their words in a moment by moment where I'm not really sure.
At the end of the day, you need to be as good as that vet receptionist
who can hear this person wants to talk about their pet.
I'll go with that because that's going to get me where I want to go,
which is get the client.
Whereas this one, they just want the information.
So I'll give them the information and then they might become the client that way. And it's being able
to do that. And so we have to ask ourselves, can I do that? Can I tell the difference between
the one who wants to talk about the dog and the one who doesn't? Not everyone can.
This is a Stokeo, ladies and gentlemen, if people want to check out more of the stuff that you do
online and follow you, where should they go? Twitter, probably, I'm at listo, go on Twitter.
Amazing, Liz, I appreciate you.
Thank you.
you