Modern Wisdom - #636 - Rob Dyrdek - The Man Who Tracks Every Second Of His Life

Episode Date: June 3, 2023

Rob Dyrdek is a former professional skateboarder, entrepreneur, reality TV star, venture capitalist and a producer. What if you tracked every second of your life? What if you dialled in every process, calorie, action and thought to facilitate your best performance? What if you manifested a Playboy wife out of thin air by just wanting her a lot? Today we get to find out. Expect to learn about Rob’s journey from a small-town kid to a globally successful entrepreneur, his rigorous system for intentionality and productivity, the crucial factors that propelled him towards success, the system behind Rob’s meticulous tracking of his daily activities, how Rob met his dream wife, Rob's bulletproof investment strategy, his thoughts on the personal development space and much more... Sponsors: Get over 37% discount on all products site-wide from MyProtein at https://bit.ly/proteinwisdom (use code: MODERNWISDOM) Get 20% OFF with our code MODERNWISDOM at https://calderalab.com/modernwisdom to unlock your youthful glow and be ready for summer with Caldera + Lab! Get 20% discount on House Of Macadamias’ nuts at https://houseofmacadamias.com/modernwisdom (use code MW20) Extra Stuff: Check out Rob's website - https://dyrdekmachine.com/ Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello friends, welcome back to the show. My guest today is Rob Deardick, he's a former professional skateboarder, entrepreneur, reality TV star, venture capitalist, and a producer. What if you tracked every second of your life? What if you dialed in every process, calorie, action, and thought to facilitate your best performance? What if you manifested a playboy wife out of thin air by just wanting her a lot? Today, we get to find out. Expect to learn about Rob's journey from a small town kid to a globally successful entrepreneur, his rigorous system for intentionality and productivity, the crucial factors that propelled him towards success,

the system behind Rob's meticulous tracking of his daily activities, how Rob met his dream wife, his bulletproof investment strategy, his thoughts on the personal development space, and much more. I've met a lot of extreme people doing the show. You athletes, performers, etc. Rob is extreme in a very different kind of way. He is extreme in a very meticulous, very thorough sort of way. And although you may not want to follow the process that he's going through at the moment, I think there are a lot of good insights that you can glean from what he's doing. In other news, this episode is brought to you by my protein. You are not eating and have protein in your life and you know it and you need to start eating more

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and use the code modern wisdom, a checkout to get 20% off everything. And in final news, this episode is brought to you by House of Macadamias. If you or somebody that you know is a nut lover, you have to try House of Macadamias. They taste fantastic. They're ready salted macadamia nuts are insane.

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They're the only nuts rich in omega-7 fatty acids. They reduce inflammation. They've got glucose metabolism. they encourage natural collagen production. Also, you can get a 20% discount site-wide plus a free box of macadamia nuts worth $35 with your first purchase. If you go to houseofmacadamias.com slash modern wisdom, use the code MW20, a checkout, shipping to the UK, US and South Africa, that's house of macadamias.com slash modern wisdom, and MW20, a checkout. But now, ladies and gentlemen, please welcome Rob Deerdick. I've heard you say that you've become the ideal version of yourself.

What does that look like? I mean, look, the beauty of the ideal version of yourself is it continually evolves as you evolve and the world evolves around you, you know, and who I am today. I'm like overwhelmed with gratitude. Super thankful that I even get to live this a human experience. Know that I live almost every day and have an amazing day, almost every day. Know that I have built my life into a place

where I intuitively can begin to feel friction and then eliminate it, where I'm continually optimizing my today for a better tomorrow. And now understand that the person I've evolved and grown into is just the beginning of what's possible and excited about continually being a better version of myself on an ongoing basis till the day I die, which is currently 1 million hours of life at 114 days, 114 years and 54 days, but that is the state. But as you can hear in my energy,

growing into your ideal life as you envisioned it is a surreal experience. Because most people never actually get to it and then get beyond it. And I've moved beyond it, right? And realizing that it's actually just this continuous process that you get to enjoy life while growing on an ongoing basis. What was the inflection point then from going from a normal,

relatively normal guy, like most of the people that going to be listening to a person who has this much more well-defined goal broken down into steps to achieve that goal. What was the inflection point and what did that consist of? It was a series of events in a lot of complexity. And it was all parts of me. It wasn't just a financial situation or a career situation or a physical injury or sickness. It was like, it was every single thing to do with my entire being. Right? And, but specifically, it was sort of this awakening that I wasn't the person that I thought I was, that I portrayed myself to be through the lens of sort of lying to

myself of what I was. Right? And I say that in the sense of I really pictured myself as this very intellectual and very advanced entrepreneur and business person because I had built all these companies and I had television shows and I was a professional skateboarder and I had this multi-platform universe of brands and media and I was making millions of dollars. And so I I looked at myself as you know to become this you've got to have some sort of

secret sauce you know to even get there and then I thought that was the fact that you just boom and bust and work really hard party really hard like you know like spend a lot of money, lose a lot of money, make a lot of money, invest, like I thought that chaos was in fact why I was so successful, you know, and I felt if I didn't, you know, work 18 hours straight for like five days and then go party for three days and like, and then get all, like go go on a fitness run. And like, I just didn't think I would be able to achieve the levels that I was able to to achieve without that. And in 2012, I was approached by like a big private equity group about doing a 360 deal

of everything that I do, essentially owning half of everything that I do for the rest of my life. And they would invest in my professional skateboarding league, my cartoons, my clothing lines, like that be part of my television programs, everything. And when they did the diligence on me, they basically exposed me to me and Essentially showed me how poorly all of my investments were how bad my Financial management was and ultimately deemed me as uninvestable and and so for me I knew like man not only am I uninvestable But I'm not happy like I can't keep doing this. I can't sustain this level of energy

hoping that one thing that I do ends up being the one big thing that makes me the money that, you know, then allows me to find happiness, find the relationship. All of that in one big moment I realized that I needed to change who I was and become the person that I knew I could become. And that, that almost, if you can

imagine, then started the universe to work, right? And then, then I asked the question to the universe essentially like, hey, I've got to figure this whole thing out. What, where should I start? And I just really started looking at consultants and different people that could help me on the business side. And I found a book called Start at the End, which was essentially a business book that was, if you want to create a business,

decide exactly what you want out of it from the very beginning. Do you want it to be a $3 million business that makes 500,000 in profit that you live off of every year? Is it a business you want to build to 20 million and sell it for three times revenue for 60 million? And how much capital do you need? Build your plan then backwards to achieve that and it was just this like

mind-blowing sort of like man That's how I need to approach business But that's really how I should approach life. I I need to design the life that I want How do I want to live? What does it look like? Where do I live? Who am I with? What is it? What is money to me in the first place? And what are all the things that I really need to be happy? And then start the journey to go achieve that. I started at the end

in that era of what I wanted my life to look like, not just my business. I designed them both together so that when I found success in business, I would find success in life at the same time. Can you remember what you wanted out of life at that point? Yeah, you know, it was, I knew I wanted to be married and have kids, right? Like I knew I was always meant to be. That's just point. I was 38

30 going on 39 right so it's like you know Older than you you know, I mean think about that like I was like in no man's land and think about this I had You know made millions and millions of dollars and was basically at dead even I was at dead even Why they were saying I was uninvestable, it's like, man, you basically spend as much as you make, and none of your assets have any values. You'd personally don't even have any investments or save money. Like, it was this like, man, you worked so hard all these years and you're basically starting from zero again.

And so for me, I knew I didn't understand money, right? And no sooner did I begin to map out, like, hey, I want to understand money and it's like the consistency of income and the ability to create value and companies and build and sell them is something that I really want to learn. Like, I really connect with the idea of being able to follow an entire arc of creating an idea, building the idea and then selling the idea with a liquidity goal in the very beginning. This really resonated with me. So, I immediately set a strategy of I'm going to build and sell 30 to 50 companies and own 50 to 70% of them and sell them for between 15 and 50 million and do that 30 to 50 times and make a billion dollars in liquidity

That I figured that out at the very beginning before I'd ever sold a company in my life, right? Then I said, okay, what am I going to do with that money? And I am, and of course, what happens? I'm trying to figure out what money means to me. I got rid of all my stock portfolios. I got rid of all my assets and went to cash, all the cash that I had, and then I get a random phone call from Tony Robbins people, right?

And so I just started dating this girl who I was convinced I was meant to marry, who I was trying to convince her. This is our destiny because no sooner do I feel like I want forever than the universe provides the girl that I believe is that, right? And so she's in the personal development and is really into Tony Robbins.

Tony Robbins, like, reaches out to me and I'm like, oh man, I'm gonna impress this girl so heavily. And because Tony Robbins is reaching out to me. Now, he reached out to me to help promote his book Money Master the Game because of my audience at the time, but when I got that book, it changed my life. It made me realize, like, man, I don't even understand money at all.

And like, I just kept making and spending money and just going for it, but I didn't understand money. Then I met a guy through him an advisor that I shared my strategy of like, why I would like to create, like use my money to earn money. And then he walked me into a multi-family investing. So then the stage was set.

You know, here's the girl in my dreams that I've just got to convince that we're meant to be together forever And then I've got my Strategy if I'm going to create a venture studio where I build and sell companies You know and make 15 to 30 to 50 million off of them and do it 30 to 50 times and make a billion in liquidity then I'm going to take that liquidity and I'm going to invest it into multifamily real estate

that then I live off the cash flow and then I'm going to do all of that while rebuilding my body and getting super healthy and now balancing and designing my time into a rhythm rather than and and get stopped going through this high and low lifestyle and and use my opportunity in the TV space to use that capital to now invest into strategies for my venture business that then goes into this multifamily strategy and then do all of that by beginning to you know balance my time and stop going from highs and lows and I would build this balanced life and I would be happy forever and boy it was clear it was clear but in the beginning it's so difficult and at there was points where I didn't know if it was it was going to happen, right? And and then over those first beginning of years, it's why I like to say that like everything go the cycle of success is the same for everything.

In the ideation stage, it's amazing. It's going to be amazing. It's brilliant. There's so much energy in it. When you launch it, you're so excited. I'm launching the machine. I'm going to best in all these buildings. This is like, you know, my wife, I'm going to get all this going. And then what happens when it becomes real, you begin to learn how difficult it actually is, and how much more you have to learn, and what it's actually going to take to ever get there.

And this is where everybody quits, right? So then in those first couple years and the companies that are building the cell and they weren't working and and some things were working, not working and and then like, you know, I'm not even getting the money to deploy it into these buildings and then like, you don't even know, then in 2018, it's it's like oh like the show may not come back it's like you know after after two years of launching it it was like I don't even know if this is going to work but then it's my knowledge began to build I began to expand into life and then it all began to happen in 2019 and then boom the entire thing realized and began to accelerate from that

point forward. But back to the question at hand, is I took the time to get super clear on what that design looked like and then got better and better at living that life as I grew into it and learned and trial and error of getting better at achieving the goals that I set. But I had the clarity from the very beginning. You know, like you do got to set the stage for yourself, so you at least know the direction you want to go. And then the more you understand it along the way, you can evolve into it and adjust it

and gain more clarity and knowledge on how long it may take you. And in some cases for people like where you may not even be able to do it and you may need to adjust course, you know. Was there a framework that you followed for working out those goals? You know, I didn't. I think I just wanted to get incredibly specific, right? So I think there's so many different ways to approach goals, but I always like to

refer to them as evolution goals, right? Where, okay, you were really specific, but now, when you say, okay, I want to build and sell a company and own 50 to 70% and sell it for between a 50 and 100 million or 15 to 70% and sell it for 50 to 100 million. Now, analyze the complication in that. What you don't know is like, okay, well, then you've got to co-find that business. You can invest in a business that's at a later stage at a 5 million, 7 million valuation and never get that type of return, right?

Then if you co-found a business and now you have founder shares and now you want to invest, a few hundred thousand into it, now you've got to be raised capital, now you've got to be careful of delusion, right? So if the company doesn't work, now you started out with 30% that if it sold for 100 million, you get 30 million, but by the time it creates the value to be sold for 100 million, it's raised so much money,

you now get 500 grand. You get like barely a return on your money. It's like all these things I had to even learn on like, like, hey, there's a lot more X factors in this. And okay, you did all this research and built a great strategy for an opportunity than the market turns on you. Like, oh, the research was worthless. Like once you got to market, there's all of these things that are so unpredictable that are part of any process.

That's sort of the idea of like when you choose venture creation, because you got to understand, I set my life goal of creating a billion dollars in liquidity and I had never sold a company in my life. I've just decided like, hey, I'm gonna, this is what I'm gonna do. You know, and it wasn't until I sold the first one where I was like, man, I can really do this.

You know what I mean? And then like, and then when the second one, the third one, then when you sell one and make $130 million off of one, then it changes you. And then you're like, wow, okay, that actually is way more fun than trying to sell, trying to get 30 million, right? Like you just continue to evolve as you build the confidence and the understanding in this, but it started with the clarity of what was possible. Then I continue to evolve and learn, deeply learn

on what I needed to do to continually adjust in order to find the success that I was able to find and it's pretty short amount of time. So if you've got that as the grand goal, what is the story or the framework of how you've come to think about time in life? Yeah, and look, and I think what had sort of transpired along the ways as I was like really learning how to like build Operation the operational side of a business. I was introduced to this concept of the rhythm of company and it was Basically the year-long cadence of how the company would operate right? There's a certain amount of financial meetings, marketing meetings, brand meetings, product meetings, all this stuff went into sort of a weekly rhythm that included

Christmas parties and holidays and vacations and weekends and and I'm like, man, this is forget rhythm of company. I want to plan all this stuff into my company, but I want them to integrate my life into this. I want the rhythm of existence. So I took the same group that helped me build the rhythm of company, and they built me the rhythm of existence, which essentially became the operating system for my life.

And so what naturally occurred there is you begin to design your time for the whole year, right? Because you know when birthdays are and holidays are, and you begin to design your time for the whole year, right? Because you know when birthdays are and holidays are and you begin to look out and when do I want to have vacation and this and that. So you begin to see time as a canvas where it's like, okay, this is what you want to do the entire time. This is how much time you actually get to do it. And then over the years, I just went from, you know, being more intentional with my planning of time, but then seeing, well, you need a ton of adaptability in there based off of how you're feeling and how things are changing, right? Because you never want

to be rigid with time design. You want to use time design as the basis of your discipline, but you don't want to be controlled by your calendar. You still need to adjust your time design based off of how you feel, which sometimes means blowing a whole day out and just spending the day with your wife in order to just recover and regroup and fight for another day. Over time, then I began to, okay, we'll shoot. Let me just start filling in the gaps and logging what I did the previous day so that I can begin to understand where I'm using time.

Then I hired somebody to write a script and pull all that data and put it into a dashboard. And it was like mind-numbing. Because it's like, for the first time now you see exactly where you spent all of your time for a week and for a month and for a year. And it became so insightful of beginning to understand like where you actually enjoy life the most and where the rhythm of life feels the best. And you begin to see where time is wasted, and where you actually have a lot more time to spend with your wife and your family,

that the amount of time that you're dedicating to meetings and work isn't as necessary as you think they are, and you can begin to optimize those. And it was sort of, again, something that I grew into over time and got better and better at, to where now it's like, man, since I look at it in time and percentages of like an hour a day is 4% of your life and you begin to look at, see the world through that lens, you understand the value through that lens, you just, you, you, you understand the value of time so specifically that you, when you think about

planning something, you think about the first, second, third order consequences of taking on a project, not about like what it's going to take, to get it off the ground, but how many hours is it going to take? And then how long is it going to take those hours? And ultimately, it's why I push to drive everything to automation or ultimately the least amount of time that I dedicate to it to never allow myself to be overwhelmed by the things that I choose to do is another process of sort of time mastery. But it's something you've got

to, again, start with intent and then get better and better at it over time in order to ultimately even know how to optimize it in the first place, you know. What are some of the most extreme ways that you've become efficient or effective with the way that you spend your time. You know, like, you know, when you say extreme, like, you know, I just, I, I, perhaps, yeah, it's, it's, it's funny. Like, I, you know, the latest thing that I've really done is I've broken down all of my income, you know, into how much money I am making per hour post tax dollar. So I shoot 336 episodes of television a year. It's 4% of my time.

And so how does that happen? Well, that happens by driving automation into your entire production team, your entire development team, your writing teams, and every single part of your company to where you've optimized shooting to where now you can shoot a 22-minute episode and 25 minutes with 10 minutes of prep, right? And then you can block those and shoot four times a month and get eight episodes done in five hours, right? That's how I was able to do it in a very extreme way. But I then

back that out. And then, well, that's ordinary income that I've got to pay these fees against and then pay a full boat of 50% tax. So I still take those hours and run those hours into like, how much did I make post tax per hour? Then when I look at my venture business and how much time that I spend there, okay, now I make a Significant amount of income that's more in a long-term capital gains and then I run that by hour when that's that number is not as nice because I'm putting a lot of work Into those companies and that efforts a lot more extreme Versus when you look at my passive income Assets and the amount of money they generate and then you put that per hour on a tax basis

You know, it's like 20 times anything else that I do right and so as it relates to now being able to take your understanding of time to the way that you Spend it to earn money and then to for that to make real sense all of that is only 22% of my time. And a nine to five job is 27% of your time, right? That's how little I work, right, to manage all of my assets, to build all the companies and shoot television podcasts, all of it. Everything that I do as it relates to, everything with my work side is about, you know, some months it's like 25, 26 percent, but on average it's around 22 percent. And that's to show the scale of what I'm able to accomplish with the minimum amount of

hours each day because I've just gotten every aspect of it so automated and efficient, right? And then you look at every bit of your life through the lens of automation. How can I create a system for it or how can I automate it to drive it to energy neutral so I don't have to think about it or dedicate mind share to it? And that's everything. From meal delivery to supplement subscriptions, to the way that I, my, my, you know, my chief of staff and my assistants like manage every single aspect of, of my, my calendar and my time and my life and, and all aspects of my, how, how, of my

house and how I travel. All of these things are built around saving time and energy and have protocols and systems. So I don't ever have to think about it again, you know? So that I can leave and go spend an hour in the afternoon picking up both my kids from school before I have one more meeting before I take my wife to the movies that night, right?

Like I'm really prioritizing living a harmonious life in a fully balanced existence on an ongoing basis and the only way that that really can happen is if you drive everything that's complex to a more simple automated state, otherwise I would just be overwhelmed all the time and continually needing to like, oh, let's, okay, what are we going to eat right now?

Oh, what am I going to like? Okay, what do I got to do to try to like figure out a hotel or travel or whatever it may be? All of these things that you think about that take mind share, I've just eliminated, you know? When it comes to getting tactical, what were the most important first steps that you took when building the system, who were the first hires, who were the most important hires that you brought on board? Yeah, look, I think, you know, it's the, um, like, um, hold on one second, I think it's a little bit more tragic than it was.

I can kill that. You know, I, here's the thing about like everybody in their own personal system, right? It's, it's the, you know, when it comes to hiring, not everybody can hire an assistant, but you better believe that's the number one hire that anybody's going to make, right? And it's your, and you can call it whatever you want, you know, but you're trying now to invest in a body

that's essentially now taking care of things that gives you back time and energy. Right? And for the beginning stage of people, that's like helping with errands and all these sort of mundane things that happen on an ongoing basis. There's a water leak in your apartment, your house, whatever it is. It's like these unexpected things that continually still time in mind share is sort of what that type of higher can really do. And again, it will be how efficient they are going to be for you is the way that you

design what they do for you. You know, and the more systems that you can create for them, that you know, is going to make them more consistent for you, is then going to make sure that you are is going to make them more consistent for you is then going to make sure that you are not now working to give them work. What's an example of a good system? You know, I think for me, it's like I keep a live document between me and my assistant and then we, every single day, everything that I want to talk about the following morning, we meet every single morning that I will then list out everything inside that document throughout

the day that I want to discuss the following day. And then in the morning, we meet every single morning and then go through all of that, then go through the entire calendar and everything that needs to be adjusted or be added to the calendar and calendar to make sure that all of that is in order. We go through all of the emails I haven't responded yet together to make sure that I go through and knock that out first thing in the morning. All the data that I collect, making sure that,

hey, I collected all the data, did I ask my wife, how she feels about our relationship that I add into my qualitative data, like everything collected. Like, it's almost like, you know, all of these different aspects that are important on keeping me disciplined and in my rhythm. I've added to our system that we do every single day,

except for the weekends in order to continue to lead to keep the whole thing flowing. I've heard you say that you're at peak top now. What have been the longest levers? What have been the biggest changes, the biggest step changes you've seen? Is it quitting alcohol, is it brain training, what was it? Look, and think about it more from this lens, right? And I'll ask you, like, how disciplined are you versus how disciplined

do you think you can be in your daily life today? I've got a lot of headroom to fill. Okay, right, so it's like, and then do you go and discipline streaks? Like where it's like, okay I'm in the gym five days a week. Okay, and then I've been eating clear I I fell off for like a little bit like I'm usually yeah, that would be right Yeah, you know what I'm saying? So so if even the most successful driven disciplined people It kind of live in a rhythm a feast and fathom rhythm right and for me

By beginning to track my discipline on an ongoing basis, like, and deciding like, you know, this is my core seven. Did I get up at five, did I brain trained, did I meditate, did I get in the gym, did I eat clean, did I not drink, and did I take supplements, right? By tracking that every day, that began to at least gamify and put a number to how disciplined I was. And so over the years, I would just, you know, I would, I would get more and more disciplined over time. And it was so clear in the data, right, at least, especially from the qualitative standpoint, right?

Because I also track how I feel about my life work and health zero to 10 every single day. So I have this qualitative measurement of the quality of my life, right? Then I have sleep scores with the aura ring and a readiness score, and then I have my body composition. So I have this core set of data that's basically collected together

is my quality of life. So I've gamified it and now I have insight to how I'm really feeling, right? And I know over the years that I'm getting healthier and happier, right? And if you tie that to money, I'm getting healthier, happier, and wealthier. And so seeing all of it work together and continually learning and growing, you finally get to a point. That's why I refer to it as peak top, as I was trying to figure out a way to describe the psychological feeling of when you finally finally like hit a place where like a permanent change happens in you. And it's similar to rock bottom, right? Where it's like when you finally

like you've, it doesn't matter how many times that you tried to quit like like you finally something psychologically shifts in you where like you're drug free for the rest of your life, right? And from some rock bottom moment, but the difference was it was on the other side for me, where I kept getting more and more disciplined, where finally one day it was like, why would I just never not feel amazing for the rest of my life?

And then from that point forward, I have never once missed one day of doing any of those, of brain training, meditating, getting up at five, eating clean, not drinking, having supplements, like getting in the gym, like it, like not once. And so to me, when you transition to that level of commitment where you are just a hundred percent,

and then like the quality of my life, this like the depth of my thinking, the complete transition and evolution of who I've become over the last six months of finally getting to that level was only possible by slowly getting more and more disciplined over years and then being able to quantify both how disciplined I was in a percentage and Then how that percentage effect my actual quality of life and qualitative data.

If I wasn't seeing that data and I wasn't getting the proof that I was actually the more disciplined I would get, the happier I would become and then getting more disciplined and happier over time, gave me finally drove me to the point where I was, you know, like just landed in a place of why would you ever want to not feel like amazing every single day. And that's a difficult place to get to because now it's like I can't even fathom if I'll ever eat sugar or a snack ever again. I can't even fathom if I'll ever eat sugar or a snack ever again. I can't even fathom if I'll ever have a drink ever again. I can't. It doesn't even make sense to me six months in.

You need to have that relationship between discipline and felt sense, though, because without that, the reinforcement mechanism for the discipline is always going to be fighting a losing battle because right now it's always going to be easier to be undisciplined unless you can somehow front load the feeling of benefit that you're going to get fighting a losing battle because right now it's always going to be easier to be undisciplined unless you can somehow front load the feeling of benefit that you're going to get in future. So that is the correlation between the qualitative sense related to the discipline that you have. And then when it comes to it's for 55 in the morning and the alarm goes off, you think, fuck, why should I get up? Well, the reason that I should get up is because I know that if I don't get up, I'm gonna feel this much worse.

Why shouldn't I eat sugar? I know that if I eat sugar, I'm going to feel this much worse. This is why I should train. This is why I should do all the rest of it. So I think I spoke to Ryan Holiday about his new book, which was Discipline Is Destiny last year. And without a goal, there is nothing that you can measure your discipline up against. If you don't have something that you're aiming for, there is always a justification

to not go and do the thing. But in terms of motivation to do the thing or reinforcement to do the thing, you also need a backwards or an internal looking. Like the goal is the forward and external looking. And the internal looking is, how does this discipline make me feel? And how can I front load that from the future, which will be better to the now, to offset the discomfort of doing the hard thing? This is right, but here's the thing you're missing. I'm not disciplined anymore. Right? This is just how I live.

I can't even, I don't even try. I don't think about it. I don't even, no part do I ever think like, oh, I shouldn't be doing this. It's the opposite. If I can't do these things, I'll move my schedule around. I'm not gonna go a day without doing it. You know what I mean?

It's the, it goes from, it's, you gotta get disciplined, right? And create all these devices and ways and motivations in order to actually do it, then that's got to become a habit that reduces the effort. And then once it becomes intuitive or a way of being, that's when everything really changes, right? That's when you're no longer even like, it's the opposite where before you had to get yourself to do it, now, now you would be like, you can't even fathom not. You would have to get yourself to not do it. Yeah, exactly.

So it is the, I've got it, which is a very difficult place to get to, you know, I've got it in my head that it's almost like we struggle to work out what life is going to be like over a longer time horizon. And especially if you're doing something now, morning, ice bath, getting up on time, not eating sugar, doing whatever, it's difficult. And the reason that it's difficult is because there is a huge activation energy for you to start rolling that ball up the hill. But if we were able to see investment in discipline as almost like

paying into, or maybe stepping on some sort of a seesaw that over time, it's not going to move, it's not going to move, and you're just piling up little rocks and little rocks and little rocks. And then every so often, it's going to start to even out. And then before you know it, look, the discipline is an investment in the future where discipline will no longer be needed. And I think that's a really nice way to reframe it. That's it, that's it. And I think, you know, nice way to reframe it. That's it, that's it. And I think discipline is destiny is pure. And it's like one of the most beautiful statements there is,

right? But the problem is discipline is a difficult word. Discipline means hard. It means not what you want to do. It's like doing what you don't, you don't like feel like doing, but you know you got to do. There's just all, it's like doing what you don't, you don't feel like doing, but you know you got to do, there's just all, it's just this like harsh, and it's like, you want to know that you just have to be

disciplined, and at the core of it, what is discipline? Discipline is just being intentional, right? Like it's just being intentional, and you want to get it to a place where it's no longer even something you even consider. But how do you do that without having some sort of frame of reference? And I didn't have a goal.

I understood through the data, this is when you feel the best. This is when your body has the best composition. This is when you are the lightest. This is when you feel the best. This is when your body has the best composition. This is when you are the lightest. This is when you're the happiest, you're sharper, you're deeper, like you're more present, you don't find yourself drifting into dwelling in the past or worrying about the future. You're living in the present and you're creating a better future or rectifying the past. You're always living in a state of action and experience like when you think about all of these payoffs from a qualitative standpoint that are hard to see and feel when you're just being pulled from all of these different directions on an ongoing basis,

trying to make one part of your life disciplined. When the truth is, you've got to make all of your life disciplined, you've got to make all of your life disciplined to make any of it disciplined. We just for some reason think that we can pick isolated things to work on or improve and that our lives will be better when every single part of us, every thought, every action, everything we do integrates together to make the whole and we have got to design the whole with intention

and live the whole with discipline for anything to turn into an intuitive way of being. How do you avoid catastrophic thinking if you fall off, if that's the case? If everything is interlinked, and one small error has a cascading effect across the entire global world that is you, how do you avoid small errors becoming big errors? Well, I think the construct and the framework that you present no longer exists. Right? Everything is integrated, but not one thing can disrupt the whole. When you have

harmony in the whole, these disruptions are hardly felt. Then they're so isolated, you just immediately take action on that friction and eliminate it and get back into harmony. When you're operating from a harmonious state and continually evolving and expanding into a better version of yourself, you're now looking out into the future and predicting the future outcomes with a much more consistency, but you can also see potential trouble down the road that you can avoid, and then when you get hit with the unexpected, you're not being hit from a place of balance. Where the catastrophic thinking comes from is when you're teetering on all these edges and finally it's the straw that breaks the camel's back and collapses because think about

it. When you feel catastrophic, it's when your mind collapses, right? Because we're never doing too much unless we feel overwhelmed. And then the moment we feel overwhelmed, it's our minds way of basically going into like full fight mode where it's like overreact. You've got to stop doing this, stop doing this, stop doing your minds trying to get back to this level state when it gets overwhelmed. And most of the time, we're going from like we're balancing all of these things, trying to improve different things and get this and I'm I'm working on this deal to get this and

then when when one thing's collapsed they all collapse and it wants and then we question everything then we're like should it never move to Austin? Should it never move to Austin? It's like it's like I really discovered that my mind lived in this range of neutral and I could take it or leave it, like, didn't feel overly positive but wasn't negative. Half full, which if half full, man, I could get hit by something but I'm still believing in the future in what it's going to be or half empty. Half empty, when I felt half empty, I could pick apart anything. Your decision making doesn't make sense.

You wish you wouldn't have bought a couch. You know, you've like, oh, why didn't I even invest in that like five years ago? Like your mind is trying to find back to that place of order, and it's very difficult if there's not intention in the whole and balance in the whole to be in a perpetual state of having a balanced mind because we just compartmentalize and have too many things that if one or two go wrong, the whole thing collapses.

And that's what I learned over the years through the process of using that qualitative data and developing that qualitative self-awareness that here are the things that overwhelm you. Here's when you're over capacity and you get overwhelmed. So that makes you think even further when you take on something new. How much capacity is my mind to have? And if I take on something new, what risk do I have that that's going to be the one too many thing that begins to overwhelm me in my flow? Have you ever considered opening up your API or whatever this system is for other people to use? Yeah, no, I'm developing in an entire super intuitive way for people to apply exactly

what I do and sort of guide them on how to grow into it, right? Because it's not something that like you can do overnight. The first bit of discipline you've got to develop is logging the data. You know what I mean? The first thing you've got to do is begin to believe that putting in the qualitative data and asking yourself how you feel zero to 10 about your work, your life, your health, whatever you want to be, that qualitative marker of your quality of life, the first step is collecting that data. How effortful is that for you?

How long does it take per day? How much does it feel like homework? How much did it feel like homework when you first started? You know, I don't know that it ever felt like homework and it really changed for me when I could see it in a dashboard. Man, when you can see where you spent your time that day and then like how you felt about that day

and how disciplined you were that day, that week, that month, it gets exciting, right? And you become motivated. And it's, you know, it takes a few minutes in the morning to do it. It's really, really effortless. It's when you get overwhelmed and you got a lot going on and then you sleep late, but you got to get to these emails. It's the like, like, you know, the idea of life, we tend to, you know to live life on this pace of never getting to do the things that we want

to do because we're always doing the things we have to do. And that's sort of that idea of time design. When you begin to time block and like, hey, I'm always going to get up and do these things. And then I'm always going to work out at this time because I know that's where I'm going to be more consistent. Like I'm going to brain train and meditate here because I know I'm going to be more consistent. Like when you begin to do it that way, then it becomes more part of your rhythm and you've designed it around your ability for it to become consistent, right? Like, and for me, that's just where it went from, hey, I gotta get the data to like, no,

instead of getting up at six, I'll get up at five. So I have time to log the data, get the email in there, meditate and brain train before I start my day at six o'clock. I mean, I'm interested by this brain training. It's the one thing out of your course seven that I, if you said in advance, what do you think's going to be in there

that I probably wouldn't have predicted? What is the process? You've evidently looked at the data and seen that when you do it, you feel better. So from a felt sense, it must be effective. Yeah, look, I think even from a, what it's doing for my brain, I have zero data. What it's even doing to me, I have zero data. What I liked about it was, I don't necessarily need the science behind it to know that I want some

cognitive work in the morning, right? So it's a super simple sort of like series of games each day, right? So it was the hardest thing to stay disciplined at, right? Like for some because it was like, okay, you got to now focus, right? And me, who's like, let me just work on stuff. I love creating stuff and like whatever, whatever. And so it was in the first couple of years, the one that had the lowest percentage. And now that I do it every single day, this year, I use it as a gauge to how sharp my mind

is working every day. So now I qualitatively rate how well I brain trained, how sharp I felt. And it's fascinating because like, man, sleep eight hours, get a 95 sleep score. You know, obviously I'm not drinking, not eating sugar, like intermittent fasting, like I'm just as like lean and mean as you can be,

like, you know, every last thing highly balanced, beautiful, existence, super happy, like everything. But like I will get a 95 sleep sore and get up and brain train and my brain is just barely firing. I just can't even let's like, you know, I would give it like a four. And then some days all, you know, sleep six and a half hours and get up at three, thirty in the morning and then I'll be like, boom, firing it like a four. And then some days all, you know, sleep six and a half hours and get up at 3.30 in the morning and then I'll be like, boom, fire in it like a nine. I have not been able to find a correlation in all my data on what is keeping my, what will be a, a reason that my mind will fire sharper yet. And, and it's super fascinating because I've been

experimented with all types of stuff like drinking salt water and doing red light therapy when I first get up to see like okay what will light light on the eyes and salt water due to like brain function in the morning and changing. Nothing like I have not been able to like. Like, and here's the beauty of like being so highly optimized and so disciplined, you can bring things in and out and see how they feel. You have a control, right? Everything's gonna stay the same. Yeah, it's like you're so consistent

that you can introduce things and really understand their effect. You know, especially in diet. And then the other thing that's really amazing for me, since I shoot the five hour block of shooting eight episodes back to back to back to back, that's this thing that really tests my stamina and my sharpness for big long periods, especially as it relates to the type of sleep that I need, what I eat and when I eat throughout the day to be as sharp as possible. It's another super interesting gauge

that I have introducing new tropics into that to see how they affect it. Like all different types of stuff is really fascinating, but that's one of the joys of sitting at that level is then everything you introduce. Like you don't have to, there's so much variability in stuff that you could choose to do to optimize all aspects of your life.

And the problem is when you're, when even when you're slightly inconsistent with diet or sleep or alcohol or anything, you put in your body stress that you may have, like all of these things that would ever disrupt your rhythm are going to give you misreads in that personal data to understand if this really is making effect and has a quality on you.

And that's something that's really amazing that I get to have for the rest of my life. Because it's like, you just keep getting healthier and healthier. And you keep in and out. I don't just work out. I work out and test every muscle in the body to make sure no muscle in the body ever fire hypotonic, right? So it's like and build any compensation patterns, right? Because I had to basically unwind an entire dysfunctional muscle and skeletal structure

from having a, you know, essentially a weak upper trap muscle when I was a kid that led to a hyprtonic peck minor that led to a hyprtonic QL and a glute me that got a clunial nerve that destabilized my ankle. And then I built this professional skateboarding and athletic structure on that for 35 years and then had to go through the process of Learning everything about my body including eventually learning how to test every muscle and how it's firing to then reprogram my neurology so that my entire Skeleton muscle structure fires flawlessly To take you on a rabbit hole of like how deep even how I look at the human functionality

and how easy it is to even get yourself into a position of being disciplined with diet when you spent all the years to learn all the muscles of your body and got your body to fire correctly and now really see a pathway to living healthy and stronger deep into your hundreds, you know, in a very healthy and happy way, you get even more motivated as all you keep adding all of this depth to your overall being, you get more motivated to be happier, to learn more, to do more, but it's in all aspects of my life. It's my relationship with my wife, the way that I treat my body and my health, the way that I understand money and my finances, the way that I build companies, all of it together, is how do you

make all every bit of you better and better and better and better over time, then you grow into better and better and better and better over time, then you grow into the ideal version of yourself on an ongoing basis because you're expanding into new levels. You see further, oh, that's where I can go. You expand further. Wow, man, look at this, but look where I can go. That is what I realized is the actual output of this deeply intentional, holistically designed being and creating sort of milestones and measurements to all of it, and then just getting better and better at being a human. Over time, you realize the actual joy of life is living in a balanced, harmonious state and continually and perpetually evolving into your limitless potential. That's actually the joy of life. And it's like a

dopamine drip because you get so excited about, man, what the future is going to be, then you pass a milestone, then you celebrate that for the day of like, wow, that's amazing. But look at what the future is going to be. It's this continual dopamine experience that's generated through yourself on an ongoing basis, you know. You mentioned your wife a couple of times today. You're married to a playboy model who won Queen of the Earth or something. Queen of the world.

Queen of the world. Mrs. Queen of the world. Queen of the world. Mrs. Queen of the world. I could cry. I could cry thinking about it again. Mrs. Queen of the world. What's the story of how you started dating her? Yeah, I mean, look, you know, I, for me, it was, you know, I had, you know, in that beginning moment of like,

really living with intention. And I decided like, okay, I, I am someone that believes they are meant to be with someone forever, build a family. And so for me, I truly like decided what I need to do is change who I was. So in that era, I stopped like just hooking up with random girls and was like basically like the next person that I marry is going to be, I'm sorry I'm fucking you up here. That's okay. I just realized I had the wrong plug and my laptop is about to die. plug in my laptop is about to die. That's all right. But in this era, you know, like I decided like you have

to become the person that the person you want to be with forever will respect and be with who become the person that they would want to be with essentially. And then I went on like a journey of absolutely like, like not hooking up with chicks, telling all my friends like, hey, like, I'm just waiting. I'm just waiting when I, when, when she appears, I'm going to be ready. Like, I'm going to be able to tell her I've been waiting, haven't hooked up with anybody like waiting and at the nine-month mark like I like saw her playboy thing and was like this is my wife right and of course you're saying well of course you know you know like

everybody says that when they they see you know they see this beautiful stunning girl and in and play with her like, oh of course, right? So I was immediately this is my wife, right? And when I pictured like, okay, this is perfection from a beauty standpoint But she had this interview where she talked about She wanted to swim with sharks. She wanted to pet a tiger and I thought to myself, well, I've been attacked by both of those. This, this right here, this is destiny, right? So I DM her, right? And we start talking in DM and I say, Hey, you know, I think I could be a great life coach

for you because you want to swim with sharks and pet a tiger. I've actually been attacked by both of them on purpose. And so we begin to talk and you know, I'm already, I haven't even talked on the phone. We're just now moved to text. And so I'm already convinced like this is my wife like I did it like I I changed myself I Look I changed myself Like I was patient and now nine months later we are here, right let all my friends know I met her at work the universe provided Later that week, okay, we're just texting. She tweets about Dayton, Ohio, right? And I'm like, what, who, why did you tweet about Dayton, Ohio? She's like, oh my, my brother and mother live there, right? Now, of course, Dayton, Ohio is where I was born and raised

in my whole family lives, right? So now I'm like, what? Her mother and brother live in Dayton, Ohio. Now I'm like, what? Her mother and brother live in Dayton, Ohio. This is my wife, okay? And so still haven't even spoke. Still have never even spoke on the phone. This is just over text. And so we decide like, okay, let's get together. So you want to get together on Friday.

She's like, sure, what do you want to do? I got to be impressive. This is my wife. I got to take it to another level She had just tweeted You know about this kennel that was essentially shutting down and they were you know getting all the puppies away and all the puppies That that people didn't adopt would end up like getting euthanized potentially, right? And so I I said, you know, so my idea was like, hey, let's go and look at some

puppies as a first date, right? Is sort of what I wanted to do. But it turns out that was two and a half hours away. And I'm like, oh, man, we can't drive to go do that. So as a joke, I said, what do you think about grabbing a helicopter and flying out to the kennel and rescuing some puppies. And like a half hour later, she's like, great. And I'm like, what? And so I had to go figure out, sort through and get a helicopter, still never spoke to her on the phone. And so I was convinced now, okay, this is my wife.

And for some reason, for the last 15 years, every person that I was sort of connected with always had a connection to Hawaii. And so I was convinced I was meant to marry somebody with a connection to Hawaii. And so as I was driving to pick her up, hoping that this was an episode of Catfish since we

never facetime to never even talk on the phone, nothing, I kept telling myself, forget about Hawaii. Forget about Hawaii. Why do you care? Like she's gorgeous. Like, you know, her parents are from Ohio. Like, this is meant to be picked her up. It wasn't a catfish.

She got in the car. First question I asked. Do you have any connection to Hawaii? And she's like, well, you know, my grandmother lives there right now. My sister lives there with her. And I'm like, perfect. This is my wife, right?

So now I'm like, I mean, I don't even, I don't, I'm like, you know, it's not like the deep connection I had hoped for, but good enough. And so we take off, we go and get in this helicopter and we're flying across California on our way to rescue some puppies. And we just start talking, you know, I'm trying to be impressive and like, you know,

but also like, you know, I'm like, you know, I got my stuff together, you know, I've really been working on myself to like really, you know, you know, whatever, just trying to, you know, like not blow it, you know what I mean, but you know, be cool, but not too cool. And she begins to tell me her background, her story, and you know, we're just talking and then she shares with me that she was a make a wish child, that she had a rare blood disease when she was 10 years old and was given 6 months to live. And so make a wish granted her a wish and her final wish was to swim with dolphins. And make a wish granted her wish and flew her to Hawaii where she swam with dolphins and make a wish, granted her wish, and flew her to Hawaii where she swam

with dolphins. And when she swam with those dolphins, she told herself, I'm not going to let myself die. Like, I want to experience stuff like this for the rest of my life. They went back, they offered her an experimental treatment, which ended up putting her in remission and curing her indefinitely, right? And so for me, right then, then I was like, whoa, this is my wife, you know? And so as incredible and beautiful as that is, right? Got all the makings of a storybook

and an episode of Bachelor All-Mont. The reality of our relationship and what she gave me is so beyond, so beyond just that magical story because what we became and what she gave me was forever. She, my shifted from looking at like what was next and how do I build this business and like, what does forever look like? Because now I really see who I'm going to build a life with and why I want to realize my potential to realize it for us and want to have a family with. That became the anchor of what really allowed me to begin to evolve and find the success that I was able to find.

And I have never once, you know, in this, you know, ten years and eight years of marriage, even like wavered, on ever trying to continuously do everything to continue to make our relationship better and better and put our lives at the forefront of everything. And when we had kids, put the kids at the front, like every, continue with kids to put our relationship at the front and not only have a movie tonight and a breakfast date tomorrow and Friday night pasta and Saturday with the kids and karate and going to the fair and then martial arts with the kids on Sunday and going to the movie again like it's just my whole life is built around keeping our family and home and relationship at the highest level. And part of that is qualitatively asking her, having a conversation every day how she feels

about the relationship. And yesterday I got a three. Yesterday I got a three. You know what I mean? And it's still like a conversation. And I know like it was because I shot that day. Then I had these, you know, some a couple of heavy big business meetings that are business calls that were more ad hoc than part of the rhythm, right? Because every day I send her my schedule of what I'm doing that entire day with a love quote. So she has complete visibility on what my day flow is and where where we will spend time

together and then ultimately so I don't choose something over her. I.E. When we're supposed to be watching a show together and then I go do this call for 30 minutes because I have to get me a three. But I'm deeply aware that I'm treading on disrupting the flow of what it is. I've trailed off into how I support that relationship. But again, it's a beautiful beginning, but ultimately, you know, you don't have an extraordinary relationship and an amazing family and home by just doing it in between all of the other stuff you do. Like, you have to design it with intention, and then you have to continually optimize it.

Because you're changing, you're wife's changing, your wife's changing, your kids are changing, your needs are changing. All of this stuff is moving and evolving on this continuous basis so you have to continually be setting and resetting and optimizing it towards energy, right? Because that you just want that high energy in your house between you and your spouse, the people you work with, every interaction that you have. That's the people you work with, every interaction that you have. That's really what you're chasing.

And on all levels of your life, that requires a continual assessment and optimization because everything is changing always. How did you get your wife to buy into this very optimized objective metrics of a relationship process? Was there ever any issues with trying to get this so operationalized? Well, I think she sees the benefits of it, right? Like, we're especially the rhythm of existence

and how we even run our household with and how we, you know, each week we have a family sync with all the assistance and everything and the rhythm of the house and how we run grocery systems in here and just sort of the, you know, first it was two dates a week and then that wasn't enough, like she felt like that, like, and she's seen the system like slowly get optimized to where she's happier and in feeling more loved and feeling

that energy and balance in herself. So she's just seen the output of it and now the belief has been built. Right? And think about it. You don't necessarily have, I'm not asking her to, hey, send me your rating today. We have a conversation about it, right? So it's like, I used to try all different types of things of asking her and then I would email and email me any notes.

Like then it's like, I don't want to email you. Then it was like, then it was a, it was really funny. Like one year it was like, we started the conversation and then she would feel that like, it's been a bad streak for like two weeks. And I'd be like, no, it's actually only been like three days, it feels like two weeks.

And then she would be like, that data's like, you skewed the data. You know what I mean? Like, you know, it was like, and so then I had to like, then send an email of the number so that it was validated. So that like, you, so that there was no, even more

independent record of what happened. That's it. And so, you know, to me, all that did was continue to build belief in the system. But when you think about the beauty of qualitative data, it's just a higher level of awareness. Because you've got to spend the time to reflect and ask yourself how you feel

about anything in order to pull the insights that you need in order to make it better and evolve it, right? Because if you just hope it happens naturally, you're never going to guide it or control it. You want to control your evolution in every part of you and every relationship and everything in your life is evolving. And that's where just asking yourself and using that qualitative awareness allows you to reflect. Because you have to reflect in order to even assess something to decide what should I change, you're evolved to even make it better? And most people forget about like being disciplined to work out or eat right.

Now you haven't worked out for a week, you feel terrible, you look at yourself in the middle, you're mad at yourself. So you have a glass of wine because you had a long crazy day and end up binge and Netflix till 10, 30, then get a bad night's sleep, then wake up late. Now now I gotta get all this stuff done. It's like you're just fighting through all of that.

Little alone trying to get to some reflective insight that's going to evolve you and make you better. You never even take the time to be like, okay, what can I do to get out of this rut? You know what I mean? What can I change in my overall life? That has to be the core operating sort of piece of your flow in order to continually and rapidly get better and better at becoming the ideal version of yourself.

Have you ever felt like you're connected or you experience your life but you're not connected to it? Like you sort of things are happening and they're washing over you and you're an active participant, but you're also kind of passive. Like things don't really, they don't connect with you on the way that they should. It's something that I'm seeing a lot more people talk about on the internet. And there's this sort of culture of cynicism that I've become very intimately familiar with. And I tweeted about how pissed off I was yesterday basically saying that I'm sick of all of these people who see hope as the

problem and there is a culture of cynicism on the internet that I absolutely hate so I wanted to start a toxic positivity movement. And it seems to me that you're incredibly connected to your life. It makes sense because if you do anything with intention, the outcomes end up being very aligned with what you intended to happen, presuming that they don't get perturbed on the way. And after all of these iterations,

what you intend to happen is often what does happen. You're also afforded this by having more resources and a team around you that can help it to happen. But there is still a big chunk of people out there for whom experiences in their life happen, but they don't feel connected to them. What would you say to those people that are feeling a little bit detached?

Yeah, look, I can't relate, right? Because think about like, I love my life at a deep, deep level. I am in awe of my life, you know what I mean? Like, I continuously, like, I don't practice gratitude. I'm overwhelmed by it. Like, I'll be in my shower and be like, look at this life you had.

This is like nuts that you get to do this. Like, even the chaos yesterday, these big like ad hoc business calls, it's like, look at this. Look at how crazy your life is that you get to like pull these levers. How fun is this, right? It's the the disconnection in life as a whole is when like you, there's zero intention, right? And then if you have zero intention,

then you don't like anything that you have in your life. You don't like your job, like you, you, your friends, you, you, you know, you end up talking about how your friends are so toxic. You have one good friend that you basically don't let you can confide in all the hate you wanna share with all of your other friends. Like you just end up in this world where,

but every now and again, you have a pocket of motivation. You try to be healthy for a bit. You try to do this for a bit. Like, and you can't help but feel hopeless, right? And then like God forbid, you begin to build a case of the world being against you and then think think about the mindset of and the way that the mind works you know because again your your in an action state you're experiencing the present you're enjoying the present you can only really judge how you feel about anything in the present moment and its purity. It's like you're either then creating a better future and excited about what the possibilities or you go past that and you're worrying about the future.

Right. And then like you go the other way, that's the past and then it's like, okay, something happened and you're just dealing with it and handling it and getting it done. Or you're pushing all the way back down now to worry. And again, people that are hopeless live in what I like to consider the sorrow triangle, right? Where you are just swinging between like reactive and inactive and worrying and dwelling, right? So you're just constantly blaming the past or wishing this or worrying about the future

not becoming, but you're sitting in this state where you're dealing with everything as it comes or doing nothing. There's zero proactivity in creating a better future designing a better future and going through the process that it takes to get there and And again, you're you're basically a system of systems that all integrate together that naturally Go into an intuitive subconscious state and if you have a bad system that just keeps you in this state It's almost impossible to get out. And then you think, man, if I just got in the relationship, that would get me out. And then you get in the relationship and it's your just, it's chaos and adds a new level of chaos to you. Then

it's like, man, if I could just get this job, then the job isn't what you thought. You always think you're one thing away. Man, if I go to this Tony Robbins seminar, that's going to be what does it. You know, if you get some motivation in you, you're just looking for one thing. And again, I believe this as an absolute truth that you can't change one part of you without changing all of you. Like you have to, you have to take a look at all of you and design with intention the whole if you ever want to get there. But I do believe as it relates to being emotionally affected by this group of the internet that lives in this constant state of, you know, bitterness, if you will. And they could literally, they could, you know, they could pick a part,

anything that there possibly is, you know what I mean? It's like, I don't believe that there's so much depth and dysfunction in the overall system that like, they almost only get energy from taking shots and firing and getting a reaction. It's almost like they need to watch something that fires them up. And then they need to have a deep conversation about how like the world's going to fall apart. And like this is the beginning. They've they get that energy from this deep negative sort of almost thought experiments and contemplation, right, is where their energy is derived from. And that's what a toxic person is. And it takes a depth, a depth of awareness

to ever get there. I think most people, if they're going to do it, do it much later in life, where they settle down into like, okay, my expectations are never going to be met. Where am I at? And what can I do to just make it a little bit better? I've seen some of the most bitter friends I have, like get into like, you know, what I'd call a mild personal development, right? Where they're like people that hate all things

personal development. And so they they're like people that hate all things personal development. And so they would never like call it that. They'd just be like, oh, just been like getting up or I've been starting to work out, just adding little things to better themselves. But they would never like read a book on like, you know, like how to build a life design or framework or even like assess yourself.

They just wouldn't even, they would never bother but seeing it sort of crack in and seeing them get way happier, but you're 47. You know what I mean? It's like, and you're already like, I can see your body, I can see like your mind and already see that like you're going to be in this rhythm of hopelessness till the day that you die. You've seen many of people go through it. How do you look at them? I just look at them as like, man, the simulation is yours to design and yours to ultimately learn to control and ultimately guide it towards your wants and needs and you either believe that or you believe that the world is

controlling you and you have no choice or what's the use and those of us that believe that they actually have control and someone like me who actually took complete control and then now controls it almost completely and now is guiding it and watching the magic happen and being in awe of being able to experience it, I look at life is incredible. I don't contemplate a recession, I don't contemplate like what's going to happen

to the currency reserve of the United States and how it's going to affect me. I know like whatever happens in this world, who's elected, whatever it is, that sure it may affect some aspects of my existence, but not very little because I've built so much defenses around my quality of life and my happiness that almost no outside effect is ever going to affect it. Do you think that you would have the same mindset without all of the money? It's interesting, right? Because when I see, if I post something related to money and time and sort of how it all works together,

oh, you see for you with all that money. And I think to myself, maybe, a very big, complex life that is very effortless to operate. And I've used money to buy back time. I used money to be able to scale what I'm able to do beyond myself, still limiting, using a limited amount of time. But I don't think it's money only would have got me here. But I do believe money, design and growing money is a cornerstone of a high quality life, right? Because at the end of the day, like it's really will always be about how much money you spend versus how much money you earned versus the taxes you paid and then how much you have saved. That balance right there is always going to be where your peace of mind is, because you

don't need hundreds of millions like I have, but if you spend 50 grand instead of spending 80 grand a year and end up now saving after 15 years and have 800 grand save in your spending 50, well boy, you're going to feel real secure. And if something happens, you're going to be like, well, you know, I'm good to go like until I got some time to figure it out. Or now that I don't necessarily need to earn any more income, I can go fly fish or whatever it is that I really am passionate and wish that I could do.

Because make no mistake, your ability to use your time to do what you want will be dictated on the amount of money you need to live the life that you want to live. And so you can't have high expectations on a lifestyle and not have a clear path to how to earn the money or a strategy on where to invest that money so that you eventually don't have to continue to earn it. You can live off the money that you've earned and saved. That's now growing so that you can live the life that you can make. If you don't design that, you will never get there.

Yet it is what everybody needs to do in order to live a high quality life. And what are you going to do right now? Well, I'm going to work a job I don't like in retire at 65. And now it's 65. I finally get to do the things that I want. You know, and that's like sort of the worker construct that we've put in sort of society that I would call from the you know the World War era that sort of has evolved over time and the iteration of that is a better job at college and better 401Ks and different investment tax

efficient investments for retirees so that when you get to 60 65 now you can spend the time doing what you want to do. Have you read Die with Zero? I have not. No. You would absolutely adore it. I'm not one for dishing out book advice. I'm not sure that I've come across a book that is closer aligned with your philosophy. It's got guy called Bill Perkins. He's coming on the show in a week and a bit. I think his daughter perhaps comes to UT. So he's going to come through town. I'm going to record with him.

I believe that this book is going to be one of the seminal personal development books and it's going to have a real long tail to it. So it'll be an atomic habits and the obstacle is the way or whatever. And his entire concept, Diwid Zero, I mean, the book kind the way or whatever. And his entire concept, die with zero. I mean, the book kind of says it itself. And he talks about the memory dividend, about front loading particular experiences, there are certain experiences you can only have

at certain periods of your life, which means that it is important for you to do it now, presuming that you're going to increase your earning capacity over time. Most people spend, they underspend their current earning potential. What you actually want to do is front load your future earning potential to now when you have more freedom, more robustness in your body, more optionality, more availability, because that experience allows you to then think about it and you get a little titrated dose of

the memory that you had. As opposed, if you wait until you're 60 to try and go skiing, if you can go six, if your knees can take it when you're 60, you've spent all of that time not paying yourself the memory dividend. So I think a lot of different people are converging on the same idea, which is this slow life strategy,

which encourages people to delay gratification, because if you delay gratification to the extreme, there's no gratification, right? Right. And yet we've applauded this marshmallow test world, and quite rightly so, because will power and conscientiousness and industriousness, their predictors of success and the things that people rely on, but we take the philosophy that we use to be successful in business, and we then try and apply it to fun in our lives. They go, no, I don't think that necessarily those are things that should be mapped on to each other. I don't think that not

spending time having fun outside of work makes you more effective or more virtuous when it comes to your success within work. I don't think that that's the way it should operate. But again, I still look at that as a little bit to binary. Now you're saying, don't do it when you're old, do it now. And to me, it's like, no, do it with intention. Do it with an understanding, do it with intention. Do it with an understanding. Do it with purpose. Do it today and every day for the rest of your life. There is no, do it now while you can,

so you don't have to do it later. Do it all. But you've got to do it with intention. And if you don't learn money and understand money, it's like, what are you going to do? You're gonna like, oh, spend it all now because I can make it later because like I can't ski because I'm gonna be on that ski trip but well if you understood money and understood that like well no actually if I do half of it now like and and and work harder for two years and invest that I can actually

ski in one month of the year for the rest of my life. That's it, right? So like to me and again, I don't What I prescribe to is you don't ever want to get somewhere you want to be there always Right and and when it comes to money You just want to create a system that you understand and believe in that over time when it will grow into giving you more security peace of mind and ability to use your time differently to do more of what you'd like to do. But don't try to get to a place where you're not sacrificing to get there, right?

Where you're doing it from a harmonious way and that you're enjoying life while still planning and preparing for a better future, a better tomorrow, and perhaps sometimes you sacrifice to accelerate that. And sometimes it ends up being, oh, I thought I'd be able to save that money in 20 years. And now it's 30 years or in other cases, man, if I just really focus on this company, I can sell this thing in two years and then now invest into my plan and be able to do whatever I want for the next 15 years, right? There's, it's having the clarity about money nobody ever seeks, right? It's just what do you need to spend, how much do you earn, and how much of that do you need

to invest in? Where do you want to invest it? It's just pick a lane, make an index fund, that's 10% in it doubles every seven years. Cool. You know what I mean? Pick a lane. For me, that's why I just picked like syndicated multifamily real estate because I loved it because it's like, you get cash and it's tax-free. Okay, let's do it, right? And I had zero, you know, I had zero and then I just started adding one at a time. And then when I sold the first company, I didn't, what was I going to do with the money? I didn't like, oh, should I get a diverse like portfolio of equities and like, oh, no, I put it all into the strategy, one strategy, right? And then

when I got to, you know, over 50 million in just those buildings, and now, like, my way of living is now never going to be compromised. I get to fly private, live in a house, have Ferraris, live this life for the rest of my life. What's no matter what? What's the cash earning from 50 million ish of those properties? It it ends up blended at about seven percent, right? So, you know, you're you're talking about about three and a half million at 50, right? And that's tax-free dollars, right? Is that too personal to an LLC?

That's to personal, right? Is that too personal to an LLC? That's too personal, right? So yeah, so you don't, like, I don't, there's no need to run it through a vehicle because you basically, if you only did 100%, it would just pass through to you anyway. And you get the depreciation because you're an owner of the building. So that entire, you know,

three and a half million is tax-free, right? And so, you know, when I got to 30 million, I started in, and my first investment was a hundred grand. My second investment was like, you know, 150. You know, and when I got to 30 million, I was like, I could, man, I could be done right now. This is kind of, it was this amazing feeling. What did I do? I just got more motivated. So now,

like, I get to that level. Now I've sold a couple companies. Now I got to 30 in my real estate play. Like, I'm, you begin to see all this stuff coming together. Now I'm designing my time. And more harmoniously, I'm using the qualitative data. I'm, I'm getting happier. I'm getting more disciplined. You see where all of it is getting more integrated. All of it is getting better together. And all of it is serving the whole, which is then making me better and better, keeping me more and more motivated against the idea of like, man, I can just keep becoming better and better and better in all aspects of life. And then it goes to 50,000,000,000,000,000,000. Now it's like man, everything I will ever want to do in my life is covered by this cash,

right? But what happens along the way? I sign a billion dollar television deal and end up, you know, shooting 336 episodes of television in 2013 when I was like offered that 360 deal, I hated shooting television and shooting 40 episodes of ridiculousness a year I despised because it would take me all day to shoot it. And I would shoot for a month straight five days a week and it would take me all day to shoot it and I would shoot for a month straight five days a week and it would drive me insane like I hated everything about it.

But then I began to optimize the shooting, began to spread the schedule out, began to vote like if I didn't optimize it to that level, I would have never even been able to sign an episode deal to shoot 336. It wouldn't even have been possible even in 2017 or 18, you know, and so you begin to see how all of this stuff together allowed everything to get better and better, more efficient. You learn it better. You keep making everything better because I would not have been able to shoot the 308 episodes a day if I hadn't got as healthy as I've gotten and then gotten so disciplined and being like being so consistent all that you begin to see how all of it ladders together and then the freedom that I have,

you know, I've been working on my philosophy in my book. I paid a writer up front two years ago to just begin to ideate for two years. I'm paying $5 million to develop the software. Just to do it, I have an entire marketing team that cost me a couple of million a year that I'm just building out my entire philosophy and this software and all of this together to be more of my legacy piece But I've been doing it for years and I'm able to invest in it with by myself with not even no concerns of a timeline No concern no stakes on whether or not it even works. I Get to just continually evolve and optimize it as I'm evolving and sharpen it and sharpen it with the intent of like create something special that

Impacts your world impacts your your children and ultimately something that creates a legacy and And what people really know you for Helping them see themselves in a holistic manner and design their whole with intention Master time and energy and live a truly happy life, you know. It's inspiring, man. It really, really is to see somebody wrangle reality and distort it around them to turn it into what it is that they wanted. It's very, very inspiring. When, I mean, it sounds like you're just in the process without any rush, is there any idea when people are going to be able to get their hands on the book, on the software or on anything else?

Is there any sort of a schedule for this? I, you know, I don't, I don't, I haven't like locked into a hard day. You know, I think for me as it relates to really big projects, especially when you have a lot of freedom with them, and you need to sort of trial and error and grow into it. Let it show itself to you. That's sort of the patience that I've been doing with this. And essentially let it show itself, then lock in to the hard dates and goals to bring

it alive. And I think I'm probably going to be ready to do that towards the end of this year, which really puts me, because I want to kind of do it all together, you know, because really, you know, the whole ecosystem of everything. Yeah, because it's going to be, it's going to be all the content, like a couple, like movies and documentaries, like the book itself, and then all of which will be the top of funnel for the software. And so it's a, there's a lot of complexity as it relates to how to roll all of that out in effective way.

But at the core, the most important thing is the philosophy that will be captured in the book is the most important. And that's the legacy piece, and that's basically the anchor to it all. And so being incredibly patient with that And that's the legacy piece, and that's basically the anchor to it all. And so being incredibly patient with that is really where I'm at. Because again, when I put it on my vision board, in January of 2020, when I conceptualized it and decided to write the concept and begin the process, which had me go through a couple writing people

even the beginnings I had to find somebody that understood the philosophy to help me evolve it right and like I'm I saw a photo of Rick Ross who posted like the boss New York Times best seller the boss? And I'm like, and I swiped through and looked at the list, right? And it was the boss, and number two was like, I don't know, it was like number one was the Thomas Cabbicks. And I looked at there and it said like 570 weeks. And then it was like, you are a bad ass, like 500 and like, you know, 12, whatever it was, it was like multiple years on it.

And then like I realized at that point, like, hey, no, you are creating a work that needs to be on par with having the ability to live in the New York Times for five plus years, right? And on my vision board, I photoshopped it in at number one, right underneath, like I think, Atlas of the Heart of Brunei Brown, and I put like 872 weeks on the charts, right?

Like that's how specific I got on my vision board of what my intention was, even creating the concept. And again, when I look at it, I want it to, I want to know that it is deeply sound, and you got to think about like a deep down to where it's deeply and easily understandable by the masses and that it grows complex and is appealing to a complex mind like yourself in its depth in order to reach the same level that's something like atomic habits did. I'm just having a little look. I've done a Google there. The longest duration on the New York Times bestseller list founded in

1935 is for the Road Less Traveled by Scott Peck, which on the 14th of April 1995 had its 598th week on the list of five million copies of the book. And then there's another one here that suggests the diary of a wimpy kid, I think that is also a monster 603 603 listen listen listen to me. I photo shopped a new on my vision board. I photo shopped My bro you don't have to but what I like think about that And it's like 870 weeks. I have I have picked a number an arbitrary number that was bigger than atomic habits And you are a badass to be like this is the goal right and so think about think about what that how that changes your approach Rather than you know traditionally someone with a mainstream fame whose reality TV and a big television show,

like, what do they make a book for? It's like to get a million dollar advance and like, you know, tell your story, you know, what I mean? Like, it's the intent that you even put into big ideas and then the patience with purpose to allow that idea to evolve and reveal itself to you and be able to know that you're building depth and something and trust the process and be willing where the resources come in is pay for that process, right? That's what I'm using my ability to generate cash flow for to be able to push forward a much bigger, more depth, higher level, higher quality product and project because I have the patience and understanding

of what it takes to actually create something great and I'm willing to put in the time and the effort even if it pushes out to 2025. You know what I mean? Because I'll be spright and young and feeling better than ever in my mid- to 2025. You know what I mean? Because I'll be spright and young and feeling better than ever in my mid 50s. You know what I mean? Hell yeah. Rob Deadek, ladies and gentlemen, dude,

I find you very, very inspirational. I like the fact that there's this intentional life. I think it's something that is an answer to a lot of people's problems. At the moment, there's this interesting story from Aristotle and he talks about a man who is going to leave his house on the morning and if you were to ask him where he was going to go, he would say that he wasn't sure. He was maybe going to see some people and do some

things and that person is going to be blown around through life like a cork bobbing in the ocean. And he'll move, but he won't go on a journey. And I think that the difference between being a cork bobbing on the ocean and being a man that goes out to sea and has adventures and decides to use wins and waves to direct himself is a very, very important one. So if the people that are listening want to keep up to date with any of the stuff that you do and find out when the book and the optimization and all of that stuff is released,

where should they go? Yeah, everything is robderdick.robderdick.com. Robderdick social. Robderdick everything, you know. I was early on, you know, had that name, got it early on on the brand name. Everything's Robderdick. Good stuff, Rob, I appreciate you.

Thank you. Yeah, thank you for having me, really enjoy it. Oh, Robderdick. Oh, Robderdick. Oh, Robderdick. Oh, Robderdick. Oh, Robderdick. Oh, Robderdick. Oh, Robderdick. Oh, Robderdick. Oh, Robderdick. Offends, get offends