Molly White's Citation Needed - I am my own legal department: the promise and peril of “just go independent”

Episode Date: October 26, 2024

Independent publishing is one important facet of the media ecosystem, and while I love it, I know it is not the path for everyone. Originally published on October 26, 2024.

I'm Molly White, and you're listening to the audio feed for the citation needed newsletter. You can see the text version of the newsletter online at citation needed.news. I am my own legal department, the promise and peril of just go independent. Independent publishing is one important facet of the media ecosystem, and while I love it, I know it's not the path for everyone. This issue was originally published on October 26, 2024. When a major legacy news publication does something controversial, I sometimes hear my name. Just go independent. Do what Molly White does. You've probably seen it too. Advice to staff writers to

just go independent, like Heather Cox Richardson or Casey Newton or those guys over at 404 Media. Just do a substack. It's the future of journalism. When news broke yesterday that Washington Post owner Jeff Bezos had spiked the newspaper's planned endorsement of Kamala Harris, editor-at-large Robert Kagan resigned. Similar events transpired earlier this week at the Los Angeles Times, whose own billionaire owner Nix to Harris endorsement, prompting the resignation of the editor who drafted it. As staff members at those publications and elsewhere spoke out about their frustration and fury at the decisions by those who control their employer's purse strings, the familiar refrain began. Why don't you just quit, too?

Just go independent. The day before the Washington Post news broke, bleary-eyed at 7 a.m. as I scanned through my email inbox before getting out of bed to make some coffee, a subject line caught my eye. DMCA take down notice. When I went to bed the night before, the plan for the next morning had been to fix a bug in my new presidential election spending tracker in Follow the Crypto, a page I urgently wanted to release as Election Day looms here in the United States.

Now I knew these plans would have to wait until after I finished cosplaying as a lawyer, figuring out if and how to respond to some guy who'd, as far as I can tell, been hired by the alleged operator of a multi-million dollar cryptocurrency pyramid scheme to file a fraudulent copyright claim in an attempt to force me to take down a Web3 is going just great post I'd already refused to delete. A week prior, I'd received an email from an amateurish reputation management, company, offering me $200 each to delete the story and the associated tweet. I replied to inform them that, while I'm always happy to correct any errors, I don't remove

posts simply because their subjects don't like them. Quote, I understand, you are right, as such there are no errors, they replied, then upped the bribe to $500. I stopped responding and assumed that was that. Instead, either the client or the reputation management company decided to try a new tactic. Following a familiar playbook, they copied my Web3's Going Great Post to a free Blogspot website, then backdated it by one day. The goal was to abuse the notice and takedown process, to claim that I had stolen their work,

forced my web host to remove the post, and then hope that I was either intimidated by the legalese or too strapped for time to fight it out with my hosting provider. Unfortunately for them, legal department is only one of the many hats I wear as an independent writer and publisher, and hosting provider is another. I informed them that no such infringement had occurred and noted that there can be penalties for fraudulent copyright claims should they try to continue pursuing this tactic. I hope this is where they will give up, and my legal department that contains no actual lawyers will have sufficed this time, as it has several other times in the past.

Had I been a journalist at an outlet like The Post, this likely would never have required any of my time at all. Outlets like that have teams of actual lawyers who are in charge of handling copyright complaints. They also vet journalists' stories to ensure they are carefully written, so as to minimize the chances of defamation lawsuits, and defend the publication and its journalists from any claim that come in anyway. They handle all of the many other types of legal concerns that impact journalists and publishers. As an independent writer and publisher, I am the legal team. I am the fact-checking department. I am the editorial staff. I'm the one responsible for triple-checking every single statement I make in the type of original reporting that I know carries a serious risk

of baseless but ruinously expensive litigation, regularly used to silence journalists, critics, and whistleblowers. I am the one deciding if that risk is worth taking, or if I should just shut up and write about something less risky. I am the one who ultimately could be financially ruined by such a lawsuit. I am the one in charge of weighing whether I should spring for the type of insurance that is standard fair for big outlets to protect themselves and their staff, but often prohibitively expensive for independent writers. I am the one putting on even more hats, risk manager, insurance broker, business consultant, CPA. Occasionally, I am reminded that many don't realize that independent publications like mine are often a one-man band, one person wearing many disguises. When I published my

recent interview with Ryan Salem, I laughed when I saw comments on social media. Quote, your photo editor captured the spirit of the piece pretty well. I get comments like this a lot, more often when I make a mistake. Quote, whoever edits your audio versions accidentally left in a retake. It's me. Hi, I'm the problem. It's me. It's not a silly assumption to make.

After all, some independent writers do bring on outside help by hiring editors or research assistance or social media managers. It's a wise move, and maybe someday I will too. Maybe. But for now, citation needed is just one person, with a tall stack of hats. The research team, me, pouring over FEC filings or the deluge of PACER alerts from dozens of court cases, so that I can be the one who first notices that Ryan Salem is formally declared his innocence after pleading guilty, or that Mark Andreessen has donated another $2 million to Donald Trump. The software department? Me. Writing custom code so that people get emails informing them that their subscriptions are about to renew. The social media team? Me, cross-posting across at least four different

platforms because social media, despite its fragmentation, is still an important way to reach people. And though I hate it more than anything, urge people to toss a couple bucks my way so that I can keep doing this mad work. I am the customer support department when emails go missing. the cisadmin when the website is slow, the accountant who choose her fingernails over monthly recurring revenue graphs, as the group of people who signed up for an annual subscription during my Sam Bankman-Fried trial coverage decide whether or not to renew. Recently, I am the merch department who designs and packs envelopes full of stickers, and in many cases I'm the manufacturer of the stickers, too. And I would have it no other way. Perhaps I thrive in chaos more than I realize,

and the unpredictability of waking up every day, not knowing if I'm going to write a blog post or talk to a senator or learn how to edit video helps to keep things interesting. But I also truly control my own destiny this way, for better and for worse. I don't worry that I will be next on the chopping block as my legacy media organization performs yet another wave of layoffs. I don't worry that others at my publication will publish work that completely contradicts my values.

I don't worry that my employer will try to control what opinions I express on social media, or that any of the many people who don't like my opinions will succeed in getting me fired for having them. If something I published triggers a massive wave of subscribers to cancel, well, I was the one who wrote it. And when I see a spike in subscriptions because something I wrote really resonated with people, that joy is my own. When I read comments from people who thoughtfully engage with my writing, whether to agree or disagree, I know that they're leaving those comments because I have cultivated a space where we can respectfully discuss our opinions and where people know I read every single comment. I don't fear that my entire publication will be forced to kowt to the whims of a billionaire,

trying to make nice with a fascist. I don't fear that an editor will tell me I can't publish an article calling Donald Trump a fascist. I don't have to get anyone to approve it when I say that I, and citation needed, wholeheartedly endorse Kamala Harris for president, not because she is perfect, but because the other option is violent authoritarianism. I know that this risks backlash from those who don't support Harris, or perhaps from those who don't think this newsletter should be a place for politics. But I also know that by now, readers should know that I hold strong opinions and always speak my mind.

But where I may be immune from the threat of layoffs or getting fired for a tweet, there are different fears. The abject terror of what if this totally flops and I can't pay my bills has diminished somewhat, now that I have been writing citation needed for over two years at least. But the constant background anxiety that people will lose interest in what I write about, get burned out on the email newsletter format, or stop being able to even find my writing because of the ever-shifting, web discovery and social media landscape will always be there. It's a strong motivation to always be improving and trying new things, but it is also exhausting.

While I love it, I know this life is not for everyone. Some people just want to write and recoil at the idea of also being in charge of every other aspect of running a business. Some people want to do the kind of journalism that truly requires a whole support staff. Some people have personal circumstances where they simply can't make the choice to have unpredictable income, no employer-sponsored health insurance, or no 401k. Any truly healthy ecosystem must be diverse, and that holds true for media. Independent writers and publishers, be it one-man bands like myself or small teams, are a crucial part of this ecosystem, but we cannot be the only part. It should be a mix that also includes larger publications at local, national, and international levels.

Importantly, this mix of publications needs diversity in funding models as well. Some have argued that subscriptions are the future of news, and they might be surprised to hear that, as a subscription-funded writer myself, I disagree. This subscription model is one model, and it works well, but it's not without its flaws, including a tendency to push content behind paywall, and out of reach of those who can't afford it, and a tendency to overwhelm people who want to read a wide range of writers but who cannot afford dozens of subscriptions. Rather than searching for the one true funding model for news,

a mix of funding model strengthens the whole ecosystem. For many, just go independent is not feasible advice. It should not be the default advice for any journalist who complains about issues at their publication, when instead these publications could be changed to better support their journalists and to better serve their readers. But for some, it is a worthwhile and enormously rewarding choice. If anyone out there is thinking about pursuing it, I'm an open book.

After all, the price of independence may be high, but the cost of silence is even greater. Thanks for listening to this issue of the citation-needed newsletter. To learn how to support my work, visit mollywhite.net slash support. If you'd like to read the text versions of these episodes, sign up. to receive the newsletter in your email or support my work on a recurring basis go to citation needed.news.