Money Rehab with Nicole Lapin - Digital Dementia, Biohacking, and Why Your Brain Is Your Biggest Wealth Asset | Jim Kwik

Episode Date: September 7, 2026

Jim Kwik has coached Fortune 500 companies, Oprah, Will Smith, and Richard Branson on how to think faster and remember more. Today, he joins Nicole to explain why your brain, not your bank account, is your greatest wealth building asset. Jim breaks down what he calls "digital dementia," the MIT study showing what AI is doing to our memory and critical thinking, and why he believes AI will not replace humans so much as reveal them. He also gets into the emotional side of wealth: why purpose beats motivation, how tiny "micro-commitments" trigger the dopamine that actually creates momentum, and why self-image, not goals, determines what we achieve. Then, Nicole puts Jim's favorite biohacks to the test, and he rates everything from walking and sauna to meditation and TikTok on a scale of 1 to 10. Jim also shares the real story behind a $50 million deal that fell apart because of a forgotten name, his 12-minute morning routine with his toddler, and the writing ritual he started in the hospital the day his daughter was born. Start investing investing at SoFi.com/MNN Private Wealth Collective Nicole's boutique wealth management practice for people who want more than a robo-advisor and less than a hedge fund minimum. Real strategy, real relationship. https://privatewealthcollective.com The Money School Nicole's $149 investing course that actually breaks down stocks, ETFs, crypto, and building a real portfolio, no jargon, no judgment, lifetime access. https://themoneyschool.com ----------------------- Find other exclusive content at— Instagram: @moneynews TikTok: @moneynewsnetwork Website: https://moneynewsnetwork.com Learn more about your ad choices. Visit megaphone.fm/adchoices

AI has changed so many things in our lives, but one thing we noticed almost right away was the shift in search and how people were actually finding Money News Network. That meant we needed to redo all our websites, stat. And yes, we tried to fight AI with AI, but at the time the technology just wasn't up to it. We have a dedicated web designer, but she needed extra support temporarily to redesign all our show's pages on short notice. So instead of expanding headcount, we expanded our labor pool and turned to Upwork. You can browse profiles, review past work, and get help scoping the role so you can hire with confidence and get started quickly.

With Business Plus, you can access a top 1% of talent on Upwork. AI-powered shortlisting delivers a curated shortlist of top freelancers match to your goals in under six hours. No endless searching required. Visit Upwork.com right now and post your job for free. That is Upwork.com to connect with top talent ready to help your business grow. That's upw-o-rk.com, upwork.com. I am obsessed with optimizing everything with AI. But at the start of a project, I often find myself asking which model do I use? Because the best one for meal prep ideas isn't the best one for analyzing the bond market. And that's the struggle for simple tasks. For more complex projects

with longer timelines, I can very quickly find myself bouncing between five different AI tools just to finish one project. And sometimes I can spend more time deciding which AI to use than actually moving the project forward. That's why I became obsessed with Perplexity Computer. Perplexity Computer is the future of AI. Instead of figuring out which model is best for each task, Perplexity automatically uses the best model for every part of the project. I don't have to think about the tools anymore. That's because behind the scenes, Perplexity Computer orchestrates all the leading AI models, automatically choosing the right one for every step. For a limited time only, our listeners can try Perplexity Computer for free. Head to pplx.a.ai slash MNN. That's pplx.a.ai slash MNN to try Computer today.

Most AI tools are still answering questions while Perplexity Computer is completing full projects. If you're a small business, the right hire can be make or break. Hoping the right people see your job posting isn't the best growth strategy. When the pressure is on and you need the right hire, this is a job for sponsored jobs. Indeed, sponsored jobs gets you quality candidates when you need them most. Stop struggling to get your job post even seen on other sites. Sponsored jobs boosts your job post in search results so you can reach the people that can help your business thrive. Plus, with Indeed sponsored jobs, you only pay for results. People are finding quality hires on Indeed right now.

In the minute I've been talking to you, companies like yours made 27 hires on Indeed, according to Indeed data worldwide. Sponsored jobs posted directly on Indeed are 95% more likely to report a hire than non-sponsored jobs. Join the 3.3 million employers worldwide that use Indeed to connect with quality talent that fits their needs. Spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress. Less time. More results.

When you need the right person to cut through the chaos, this is a job for Indeed sponsored jobs. And listeners of the show will get a $75 sponsored job credit to help get your job the premium status it deserves at Indeed.com slash podcast. Just go to Indeed.com slash podcast right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs. Memory Labs is interiors in business. I was in Miami speaker at somebody came to me in the hallway.

He's like, I wish I met you like weeks earlier. He lost a $50 million deal. $50 million because he called this client the wrong name twice. Jim Quigg is the brain performance coach who has worked with Fortune 500 companies and people like Oprah, Will Smith, Richard Branson, and... So today, Jim tells us what we should all be doing to boost our brain health. I think there's a misnomer where people feel like, I have to be motivated to take action. No, you take a little bit of action, and you get the dopamine, which is the reward,

and it encourages you to create more action, which creates the momentum. What AI is doing to harm our brains. Digital dementia, the higher-alized, the technology, remember things for you. If it's thinking for us, and we're not doing the thinking, we don't get the exercise. And biohacking trends that actually work.

I think a lot of biohacking stuff out there just models nature. TmF, also electromagnetic field therapy, which is an electron transfer. You get that by And Nicole Lapton, the only financial expert you don't need a dictionary to understand. It's time for some money rehab. Jim quick, welcome back to money rehab.

Nicole, thanks for having me. Do you know that this is your third time? That's amazing. You never forget your third. Yeah. I think we need to get like a, you know, those S&L jackets or something for our recurring guests. So why do you as a brain expert extraordinaire? keep coming on a money show to talk about wealth.

What's the connection between your brain health and your wealth? I mean, I think everything in your portfolio came from your mind, right? Those are decisions that you decided, you know, things that you chose, things that you focused on. And I think our greatest wealth is between our years. You know, I think that your brain is your number one wealth-building asset, even in a world of AI and, you know, great information. Because ultimately, you know, AI could create a lot of data

and a lot of information, but we have to determine what's important, right? We have to be able to decide what to do with it. We have to be able to think and solve problems. So yeah, Mama, I think the brain is amazing. Well, people... You have, like, this spectacular, like, financial wealth intelligence. Thank you. But I'm not a numbers person. And people think that you have to be a numbers person to be really good with your money and finances. But you're saying that it's how you feel. I think people's wealth is determinant of the choices they made up to this point. And I think we, you know, I think having good focus with your brain, be able to remember important information for your brain, be able to have endurance, like even anti-fragility with your brain, you could be in terms of just bouncing back

from like pressure, be able to regulate your, your mood during, you know, hard times. I think all that makes a difference and it all comes from our brain. Well, pressure or tension, because there's this idea in exercise, right? Time under tension. But with AI, have we become so lazy that we just ask chat GPT or Claude any question? And we're not putting our brains under enough tension or pressure. Are you and your team using a lot of AI? We are using it and trying to figure it out and come up with the right system, but also, of course, include the human component. So how do you keep your brain active while also utilizing tools that you have to use. To be competitive. Yeah. Of course. Yeah, I feel like AI now is at the stage, it's not even a competitive advantage because everybody's

access to it. I think it's what you bring to it. So if somebody's bringing chaos or confusion, I think it amplifies that. If somebody is very clear, more concise, then they're going to get, it amplifies that. So I think AI could scale and amplify, but only scales and amplifies what the humans bring to it. I get to work with a lot of race car drivers and you have this multi-million dollar piece of technology, this race car. He's thinking about that like AI, but I would imagine like Lewis Hamilton will get a lot more performance out of that car than I would because he has intelligence, you know, there. And so I feel like that while AI is exponential, that human mind is under-bantage, it's underprotected, it's under-trained, right? My big fear is that I don't know if

AI will replace humans, but it would definitely reveal humans a lot. So does money. Yeah, very much. It's a magnifier. It's a multiplier. It makes you more of what you bring to it. The more money you get, the more you are who you naturally are. It just amplifies and magnifies whoever that person is.

It does. And I think it's a tool. But if we are reliant on it all the time and we're not doing our own thinking, I think that's where the challenge is going to come in. Just like we talked about in the past, like digital dementia, the higher reliance and technology to remember things for you, I feel like digital deduction. Like, if it's thinking for us and we're not doing the thinking, we don't get the exercise. So does outsourcing tasks to AI weaken your brain?

So the MIT study was interesting. The recent one that a lot of people heard about, you know, where they took three groups of students, A, B, and C, where A, they're all their right essays, and A, use chat, G, T, to write the essay. B, use Google, and group C, no technology. And they scan their brains, you know, before, during, after, and then they tested also. And group A, they didn't remember anything that came out of those essays that use AI. And that's not a surprise, right? Group C, who used just their brain, had the most recall, the most, you know, neural nets that were activated.

And so I love technology. I use it. Our team uses AI. How are you guys using it? In Limelis, I wrote about how use AI to enhance your AI. H.I. Taking all our principles and practices for accelerated learning, speed reading, memory, and using AI to help facilitate that. So AI could quiz you, which is a great way of learning, better testing yourself, instead of rereading something, quizzing yourself, to see where the gaps

are of knowledge. It could find your desired learning channel and deliver information the way you prefer to learn it. It could space repetition, meaning if you want to get solid, it's a very important piece of information you want to study, but you forget it like a day later, it could spread out, you know, information and teach you in a way, like repeat it an hour later, a day later, a week later, depending on your personal learning journey. You can mind map, all the other things. You can create conversations like a podcast, you know, there's so many different ways to get to summarize, you know, enormous amount of information for you to consume. I did that actually when I was studying for the series 65, which I passed last year. Congratulations. And had it just act as my tutor.

And I think that's what it is. Artificial intelligence, I think it's like more augmented intelligence. You know, augmentation, it's a partner for you. Like a creative partner, something to balance ideas for, something to do some introspection, to ask you questions about what you're not seeing, you know, in terms of risk or downside. And they could point out your cognitive biases that you have. If you tell it to not be sycophantic. That's a big challenge, right?

Where it placates to you and tells you what you want to hear. And that's where the human. intelligence comes in, your own judgment, your own critical thinking, your own ability to even be curious and ask different questions and prompts because it's those questions that are going to allow that to happen or not. Because there's a dark side of it too, like the flowers of Algernon vibes. And you've read, I don't even know how many books at this point. A lot. Are we, how many, have you counted? What's your book body count? But book count. For four years, I read a book a day.

So that's that's that's carry the one so yeah it's it's a good it's a good But I think that I think readers are you know you read to succeed you know it's it's almost cliche you know how much like Warren Buffett the 500 pages and other individuals Because the idea here is like the more you know the the the better you know the better you could do right Yeah but in the flowers of Algernon ideas like you become isolated too yeah Or ostracized. By knowing too much. It's a curse.

I just feel like self-improvement is good until it's not. It depends with motivating people. Because self-improvement can lead to, you know, self-rejection also. Like you're not good enough. And, you know, you're always looking at all your stats. And like, are they achieving to create this wealth to feel worthy? Or is being worthy, you know, is all this stuff and success more of an expression of them being worthy first. Yeah. Are you happy because you whistle or do you whistle because you're happy?

And I think both could be the case. Yeah. What should we never be outsourcing to AI for our brain health? If you're someone's apartment or office is on the fourth floor, like elevator is a piece of technology like AI. It's very convenient. But then we don't get the exercise. And if your brain is like a muscle, it's use it or lose it. You know, I think that's a, that's a challenge. So I feel like certainly use it for all these things, but I wouldn't not use our thinking or not use our remembering, you know, not use our own judgment because that would atrophy over time for sure. What specific things can we use AI for to help with memory and cognition and focus? So I use it like even for our podcast. If I don't get someone's book in time,

I'll ask it to give me some, you know, background information on the book. I didn't have a chance to read it. to propose some interview questions that I never use verbatim, but it's, it sparked ideas maybe I didn't think about. I use it a lot to test myself. What I know, I don't know. If Oprah is going to use Claude to ask for questions to interview Dario from Anthropo, we all can. There you go. You can analyze questions that's been asked publicly and, you know, offer up some questions that maybe are unique, specific for a specific audience.

Right. So I think that's where human intelligence comes in. Since everybody has access to AI, there's infinite amount of information, I think wisdom becomes more valuable in terms of the meaning behind that information, like what's most important, be able to filter out misinformation. Well, it becomes blurred because then you don't really know where the truth is at some point. And I think through experience, and I think that's what humans bring to something. But also, you know, when we're talking about human beings, I feel like what's neglecting in AI, as powerful as it is, it doesn't feel empathy. It could feign empathy artificially, but it doesn't know what it's like to be with somebody who had a breakup or to sit, you know, in the mud with somebody that's going through hard times. AI can do something medicine, but it doesn't have a bedside manner that's there also.

But I think emotional intelligence I would lean into. I feel like understanding and meaning is very important, critical thinking. Because, again, it could process a lot of data, but ultimately the person using it is determining what's important. I think it's also adaptability. I would lean into that a lot. Cognitive flexibility. Like Blockbuster didn't fail because it lacked intelligence. It was rigid, cognitively rigid.

Kodak, right? Kodak created the backbone technology for digital photography, but, you know, it wasn't flexible in their thinking. I think one of ways of gauging someone's intelligence is their ability to change their mind based on new data, you know, as opposed to some cost or something, you know, something that you're kind of, committed to. You say the new wealth gap, though, is going to happen not between rich and poor,

but between those who can adapt and those who can't. It's no longer a knowledge gap, because then it's those who have and those who don't have or those who know and don't know, because those who know certainly can make better decisions than those who don't know what you know, right? You can make better decisions financially because you have such a wealth of information that you could make good decisions on, right, as opposed to someone who doesn't have that quality information or quantity information. But I also feel like human beings, our ultimate powers, our ability to adapt. There are some animals that could fly, right? Some that could breathe underwater, some that are super fast.

We're not any of those things, but human beings can adapt. So we can fly using the power of our mind to create technology. Or we can go underwater or we can go super fast. The one constant in the world is change, right? I think like our ability to learn, to unlearn, to relearn, to relearn, is our greatest advantage in a world where we're drowning in information because everybody has access to all the information in the world now. It's not information, it's action.

But then what differentiates someone who makes $50,000 and someone who makes $5 million when everybody has the same access to information with AI? Yeah. And it's interesting that somebody could use, have access to AI and somebody could use it to make a social media post. Another person could use AI to create the next billion dollar venture. it's what that human being, how smart they are bringing to that, that it allows them to create that wealth, right? Because everything around us once started, create wealth,

even in terms of physical things, start in people's minds, and they're thinking, their ability to solve problems, their ability to innovate. You know, like Steve Jobs being creative, like you look at a phone, and it's like your computer and it's a camera, it's a calculator, and all those things, like they're divergent thinking, be able to learn from other verticals, pattern recognition. You learn something really great on negotiation

and then asking yourself, well, how can I apply this in my relationship? How can I apply this as a parent? And all of a sudden you get a fourfold return on that information because you have the wisdom of asking more questions. And it ends an application because you know that knowledge is not power until it's applied, right? And then it's very profitable.

That's what we talk about all the time. There's so many financial podcasts and books and all the things. And we started Private Wealth Collective because of that very pain point, that knowledge is not enough. You actually have to take action. You actually have to put this into play. And I think two of the keys for that is for motivation. I feel like it's not something you have. It's something that we do.

So it's not a noun. It's a verb. And it gives us our agency. So I feel like if somebody is stalling in applying what they learn from you or anybody, I think purpose is very important because I feel like if they don't have a reason, they don't get the reward or the result. They have to feel it, right? Just like people don't biologically.

They buy emotionally because we're emotional creatures. Thanks, Daniel Kahneman. But if we don't feel something, we're not going to do it. And I feel like some people intellectually know they should do it, but they don't really feel it. Meaning they don't feel the pain. They don't feel the consequence and the cost. It's not the price of something. It's the cost of not doing it, right?

But if I thought about what motivates me, I'm like, who's counting on me to be at my best today or to make this decision. And I feel the heartbreak of not following through, then I feel something. So I think purpose is important. But I also think people get stalled or stuck or they procrastinate, not because they don't feel it because the thing's too big. And I feel like what's very important is to get people to make micro commitments, like to break it down. Hello. That's why all my books are 12-step plans. I love that. Jam, because what's the best way to, I don't know, I don't like how to eat an elephant. What's the best? What's the best? better analogy. Why do we have to eat elephants here? Yeah. But the same idea of like one step at a time.

One. Yeah. Like I got with my, with our three-year-old, we're, don't teach him the floss. And it's like, probably me flossing on the teeth. It might be a big step as an example, but flossing one tooth. You know, if someone wants to be a better reader and read all your many books, maybe they just, out of the habit, that's too big. But opening up the book is a small step. Reading one line is a small step. And no one is going to stop in one line, right? And then what it does though biologically is when you take that small step you get this molecule of dopamine which is the molecule of motivation i think there's a misnomer where people feel like i have to be motivated to take action no you take a little bit of action then you get the dopamine which is the reward and encourages you

create more action which creates momentum so as opposed to cheap dopamine which is social media social media junk food binge watching something you don't have to earn it there's no effort that's required And so you get the satisfaction of that hit, that joy that comes from it, but you didn't do anything. It's like when people post like, oh, I'm going to write a book on Facebook, right? I see this all the time. Some goal, right? And then everyone's like, oh, that's congratulations. And people get all this satisfaction.

Like, they don't even have to do it now because they just feel their cup is full because they got all this like reinforcement, you know, all these great neurochemicals. And just by saying they're going to do it. But they didn't actually do anything. Well, how do you get a 42-year-old to floss? One tooth out of time. Which is good for your brain too. Your oral health is so good for your brain health. Inflammation, your microbiome all.

Okay. So for anyone listening who wants a Jim Quick brain, what do you do for your brain health every day? Legit. Just legit. We've known each other a long time. Yeah, yeah, yeah, yeah. Don't bullshit me. I try to keep it simple nowadays.

Maybe just as I'm traveling and we have a toddler and an infant. So that's changed a lot. And I'm in, I'll be 50. three, so I try to keep it simple. Everything for me, now Nicole is like, if it doesn't, this is a quickism, but if it, this is an honest truth now, if it doesn't help me grow, glow, or flow, I say no. So I am very rigid where I put my time and my attention. Like, I'm here because I really want to be here and I can be present because I think

we live in the age of attention. Like, if you want to look at the map and pattern recognition of the most, the highest achievers, they're very protective of their focus, you know, and includes their device. obviously. I try to keep it simple. I do meditate once a day because my sleep is a little bit offset with the kids and travel. It isn't interesting like when you pause something, like you pause the computer or camera, it just stops working. But you pause yourself, I feel like we start working. I think we start recovering. We started being rethinking things. We start recalibrating. So I think a pause is important throughout the day. Plus, you know, it helps reduce a little stress. Movement,

really simple. You never regret a pause or a workout. Yeah, never. After you do it. And that's why it's better well done than well said, you know, because you practice what you post, right? Like all your great content is things that you've learned and you're sharing with so many people. And that's wisdom for me. Like I'd rather learn it for somebody who's an expert at something because that, I mean, making mistakes costs a lot of time, money, reputation.

But do you really practice what you post? Do I? Do you? I do. Real talk. Real talk. Okay. So I exercise.

I do mind my diet. I mean, every once in a while I was sweet and stuff. I just, I stopped alcohol. I used to drink like every so often if you're there, but. And then like how I felt the next day overall. So it's just easier for me. It's probably not very popular. But in sleep.

Everyone's obsessed with biohacking. Yeah. You're a rich dude. you have access to all sorts of shots and peptides and all sorts of stuff. What are you taking? What are you using? What are the best biohacking strategies out there? All right.

So what I was recalling was my acronym meds. So meditation, exercise, diet, sleep. If we're going to add two to it, RX, the X are the extras, the biohacking. But I would put that last because I think a lot of biohacking stuff out there just models nature. like PMF, pulse electromagnetic field therapy, which is an electron transfer. You get that by walking barefoot, cheap, no cost. You know, red light. You get similar effects from sunlight.

You don't have to buy the whole mouth. I have all this stuff. It's just, it costs money. It costs time. To go into a hyperbaric chamber or a float tank or, you know, a sauna, it just takes time, which there's a lot of benefits that come from all these things. But I think we can't do like every. everything, especially in my like travel. My morning routine has changed so much since kids.

Like it's 12 minutes long. It used to be like two hours. But now it's just, I go outside. I finished the limit list when I was in Athens because there was a goddess of memory and memory is a big focus of it. And in ancient Babylonian times and Greek times, everyone believed everything was made of four things, four elements, fire, earth, water, and air. So that's what I want to do. My morning routine really is with my son, our three-year-old. We go outside barefoot and get earth. we get sunlight, which your eyes are only part of your brain. That's also reset your skin and rhythm, obviously better at night. Not through a window, but outside, even if it's foggy.

So the fires, it's sunlight. I teach him some very easy breathing exercises, and I love it. He closes his eyes. He looks so cute. He breathes through his nose and a long exhale, which has helped you kind of relax, and that's air. And then we drink some water, put a little electrolytes into it. And so I got four elements in 12 minutes and I'm, you know, I'm good to go.

I did that this morning, you know, as I'm traveling, you know, because I don't have access to red light panels and hard hyperbaric chambers. But if you could use that as an advantage, that's great, but I still think the foundational stuff is important. It's all free, right? Meditation, exercise. So let's rate them. Let's do a quick lightning round of some brain hacks.

Yeah. And rate them one to time. Oh, fun. Okay. Reading. That's got to be an, a nine for me. I'd rather go a day without eating than a day without reading. Honest to God, truth. Because I think once you start seeing yourself as a reader, like an identity, it's just

what you are. Then I just... That's key. That also works with finance too. When you start calling yourself an investor. Yeah. Versus I just invest. You have more identity with it. It feels different. Does it matter if it's a physical book? When I travel, I'll read on a screen. It's only because I can't, I don't want to carry four extra books in my carry-on. But I would always prefer physical books, even over audiobooks. And I do listen audio books. When people are tested, people tend to read comprehend and retain information better when they're reading physical books, than audiobooks. And I love audio. We have audiobooks and podcasts and everything. But I think when people are listening to audio, they're doing something else. Right? They're driving. They're working

out. They're distracted. So they're not going to retain as much. But if I do listen audio books, do you listen at a faster speed. Yeah. 1.3. Yeah. I have to do that. Yeah. Pick up the face, guys. Even to myself, my husband listens to my podcast, I think, very fast. Consistent bedtime and wake time. One to 10. Oh, my goodness. Your brain loves the rhythm, even on weekends. Nobody gets this perfect. But I think having an alarm to wake up, as most people have, but having an alarm to go to days down, I think that's important. It'll help your overall quality of sleep over time, no doubt. Meditation. Meditation, maybe a six, definitely more than the halfway point, but it's not, it's not, it's not my non-negotiable, depending on how well I slept that night.

Cool plunge. I personally like it, but I think for most people, it's closer to a three, three, because it wakes me up more than coffee and I like doing hard things. Like, for me, it's more of a deliberate discomfort. So, because I feel like I get myself to do that. I get myself to make those sales calls or anything else like that. But I like saunas a lot more than both cold lunch. So sauna? Sona, I would put it up there as a nine. I mean, all case. All case mortality, it goes down like 40%, you know, beyond regular usage.

I don't know the difference between like an infrared sauna or a, I like a traditional sauna. It's going to get higher, hotter than an infrared sauna only gets about like 140 something degrees. And I'm very heat adapted. But we built out a traditional sauna and put red lights inside. So I'm just like, go out of that way. All right. Walking 10,000 steps a day. Walking is huge for the brain.

I'll give that 10. Yeah. That's your first 10. Yeah, I would honestly, like I was walking this morning just because it helps me think. I also think it's important that side benefits of being in nature is huge, which we discount. So I'll take the dogs for a walk each morning. But your body needs to move. And there's so many benefits to walking for your brain and otherwise, no doubt.

Jigsaw puzzles. Mm-hmm. No. I mean, two. Like, there's so many other things you could do. Wordle. Two, three. Like, I don't, even luminosity, like, all these other times, I don't want to name brand names, but a lot of them have been kind of debunked. And I like Sidoku, and I like, I like challenge myself intellectually. But I rather have discourse and conversation with somebody like this or others that are reading or there's, I feel like more engaging

for me, at least the way I read or teach people out of read. ballroom dancing, racket sports, there's so many things you can do as activities or hobbies. But I like it better than not doing anything.

What about socializing? Socializing huge. And I'm an introvert. You know this. You can't get me out of like, yeah, I don't have FOMO. I have some of, I do. I have Jomo too.

Yeah, I just can't. Extroverted introvert. I can't do it. But I would say like, that's the. are in meds are X, you know, so as meditation, exercise, diets, sleep, X are the biohacking extras, the R's relationships. Like, by far, people are isolated and lonely. They're, their brain really suffers, not just brain health and mental health. And when we socialize, that's what we're

meant to do is to connect. And so it's not just these brain networks as your social networks. I have to do more of that. You and me both. It's hard to motivate when you're really in the hole, because you know that's going to make you feel better. Yeah. Human beings are social creatures, 100%, 100%. To-do lists. Like for me, I don't think we get through our to-do lists. And I think also it's not about managing your time

with all the things you need to do. I think it's managing your priorities. Like what's most important on that list that can make everything else easier. I'd focus on the three things that would make you feel like you won that day or the lead dominoes that make everything else easier in your life. But if there's something that people are putting off over and over again, I really do believe that if we're talking about wealth,

that often the wealth that we're seeking is hidden, things we're scared to take on or to do that we're putting off for whatever fear of failure, failure for success and self-worth or whatever it is. It's hard to outperform your self-image. I feel like we'd only always hit our goals, but we fall to the level of our standards, our systems, our stories. in our self-image. Like, I feel like that's, that's where it's at. And we control all those things. So if we work on our brain health, will we become more wealthy?

100%. Because if you can focus better, if you can remember better, if you can learn faster, you can make better decisions. You have more wherewithal and endurance, you know, during when other people are doing their trading or whatever they happen to be doing when other people are under pressure. You can manage your states. Like, all that's an amplifier. Like, it's just like if somebody's more physically fit. They're, you know, they're just stronger and more flexible and faster. They're just going to endure just life better. You've coached billionaires and athletes and world leaders and all the people who are quite wealthy in the traditional sense. Is there a characteristic or a brain hack that they've used to unlock more well? They're avid

learners and growers. Then they do, they do the work, right? When no one else is looking. And maybe it's not reading, but it's something. They are pouring themselves into something that they are excited about and they always want to grow. And the only easy day was yesterday. I really do think they push themselves. And it's hard, right? Like new things, they're scary. And growth is hard.

Growing a business, growing yourself, growing whatever. But I just want to remind people, like, nothing is as a scary and hard is being stuck, like where you don't belong. And I think most people, if they're healthy, they want to be more, do more, have more, share more with others. So I feel like they're very gross-oriented. And also they bounce back better. Like even golf, right? It's a good metaphor for life and I'll play a lot of golf. But I feel like people take what happened on a whole three and they take it to wholly team.

You know what I mean? They made a mistake there and it stays with them. And I'm sure people do that in business. They take a loss. But I think... How do you shake it off? Yeah. So I think state regulation, be able to manage your state, and whatever it happens to be,

people have certain ways of reducing their stress, kind of rebalancing, whether it's a breathing or it's a mantra or it's tapping or it's some song or whatever, or saying in their head. Let me tell you how I do it with my 18-month-old daughter. Okay. She shakes it off by this thing that I bought on Amazon called 30-second dance party. They do not sponsor us, by the way. They are more than welcome to sponsor us. but you push a button and there's music that plays for 30 seconds and whatever she starts crying

or has a little tantrum or things get stressful or rough, I just push the button and we all start dancing for 30 seconds. That's amazing. That's genius. How you shake off. And music is such a great way of changing how you feel. Yeah. I think after athletes.

One of the best investments I've made. Yeah. I think athletes have something physical. Like they'll balance the ball every single time. they'll have a routine that gets them back focused, like the bounce the ball three times. Or they'll do some kind of ritual that takes a second or two that other people wouldn't necessarily notice. But it helps get them back in the game and present. You also work with people who just want to read more or improve their brain health.

Have you seen that impact their financial health as well? No doubt, because our financial situation or condition is a reflection, again, of how you feel and how you think and what you decide to do. So I feel like managing how we feel is very important. And it's sometimes we don't, we react. And we all react to the economy or how clients treat us or whatever, right. But I also feel that to the degree we could own and be responsible for how we feel. Not that we don't get thrown off tilts by bad news or other people's expectations or opinions. But I feel like those standards of how we are with other people is very important.

And I'm not saying it's easy, right? something be simple but not easy. So I think with practice like anything, it gets a little bit easier. But yeah, I mean, like they say like the metaphor of a storm. Like some storms, you can only learn some things in a storm or some storms come to clear paths. Some people say, I have the storm. But I feel like we're like the atmosphere. And we can just kind of watch people's opinions or storms kind of pass by and not, kind of disassociate a little bit. But I don't know. Like how do you get out of a bad state besides your dance party? I really am, I'm so bullish on the 30 second dance party days.

Yeah. Because I also feel like if people are in survival mode and they're bad, like, they're not going to make good decisions, right? Because they're in the survival brain and they're held hostage from like their intelligence, like their ability to judge something, their ability to solve problems. Like, like, you know what I say when you're angry, don't send that email and a text. Hungry, angry. I think it's halt, right? Hungry, angry, lonely, or tired. Oh, I like that. I like acrony. I like acrony. You love acronyms. You love. I'm like trying not to give out. I told him before we started.

I was like, you got to lay off the gym. But all those things like all those things when you are hungry or angry, right? Lonely or tired, whatever. It's like you're not going to make great decisions, you know, and then you regret. And so I feel like before we do anything, we have to compose ourselves before we're with a client or a potential client or our kids because they deserve that, right? Because then more of us is going to show up because when we're like, on tilt. Like, we're never making good decisions.

Is there an easy way that you jump out of fight, flight? Is there an easy way to snap out of fight, fight, flight, freeze, you know, any of the F word reactions that you have to what's perceived as a crisis? Yeah. I mean, I, if I can and it's appropriate, I would be moving my body. And maybe that's not a dance. But I think that's the fastest way of changing your mood personally. I mean, even putting a small in your face. just kind of changes things and kind of fools you into thinking like something else. Yeah, there's one company that makes customer service.

Smart. People smile before answering a phone call. Interesting. It just changes your physiology. I think also psychologically you could ask yourself another question. Like, what else can this mean? Get curious. Like if you're angry at somebody, it's not easy.

But if you condition yourself saying, get curious instead. Like, I wonder what they're going through. You know, I wonder what's happening in that person's life. Because we all probably know that everyone's fighting a battle that. other people can't see, right? Always be yourself, right? But unless you're a jerk and don't be that person. But I think some people are that way and it is what it is. Important advice. Yeah, that's the best, that's the best advice out of that. Don't be a bit. But I do think that if you train yourself to ask, get curious. And then, then I think it opens up to new possibilities. And then I don't get angry

as much. Like, if I'm curious, like, I wonder why they are the, like, what they're going through or what happened to them or, you know, what their real intention is and whatever. happens to be. I think of it as the birthday cake theory that I've just come up with. So instead of getting mad at somebody that's an annoying driver, I think, huh, do they have a birthday cake in the back seat that they're bringing home for their three-year-old for, you know, their celebration? And that's why they're driving so cautiously. Maybe they just don't want to tip over the birthday cake. Yeah. I don't know. I'm just coming up with the best case scenario for why.

So what happens if someone's like going really, really fast and passing you or cutting you off? The drive from my house in the house is, may it rest in peace, to the hospital when I was in labor was the craziest drive ever. I was screaming. I don't know what my husband was navigating like rush hour down sunset to get us to cedars. So I have no idea what people might have been thinking. But yeah, I was going through crazy labor where I was screaming and basically ripped out the seatbelt. So I don't know, maybe the person that's driving crazy is taking their wife to the hospital to have their baby. I like that. And it makes you feel that it, I even feel in the air. It just feels different. Land's different when you said that. It's probably not true,

but it's like, it's better than being angry and road rage and whatever it comes out of that. I find that when people are driving, that if someone's slow, then they're just like, people call them stupid. If they're fast, they're just reckless, right? Like, we're always the perfect driver. If they're slow, they have a birthday cake in our back. see it if they're fast, they're taking their wife to be... There you go. To the maternity ward, which we did not find, even though we took a tour of the hospital. We went to the emergency room instead because in that moment, you absolutely forget.

And that's what I'm saying. Like, when people are on, when they're in an agitated state, they forget things. They make, you know, because they don't see, they don't, they don't see as perceived as clearly. That's wild. And so how do you, as a self-professed introvert and I am as well, even though, that people get really surprised by that. I'm an extrovert and introvert. How do you motivate yourself to come out, do podcasts, do book tours, do speaking,

go speak at all of these big, make zillions of dollars speaking? I would say going back to the purpose and the energy and the small, simple steps, I really live this. Like, I feel a moral obligation to what I do. I can think of other ways of making money, but it's just, I haven't deviated this in 34 years. So I really feel the suffering because of how I struggle with these areas and I feel in other people. And I have too many references and evidence like you do of people who are benefited from it. And I feel like they came out there and I need to show up for them. And that gets me on stage.

Even if I have butterflies or anything else like that. Some people could do little mental tricks and reframe fear and physiologically is the same as excitement and, you know, use the word excited instead of, you know, scared and stuff like that. And certainly that has. helps to reframe and give you some cognitive distance from like what's going on your body. But I focus on the individual. My trick is I focus on specifically one person that I make sure I talk to before I go on stage. So I feel a connection with that person. You talk to one person from the audience or you talk to someone one person on the.

From the audience. Generally before I go on stage, I'll have met one or two people. I'll search for them. And then if I don't, I'll just hallucinate that I do. But I don't do tricks and picture them naked or something like that. that doesn't really work for me. But I think about how can I serve this person while I'm here? And then I break it down small, simple steps.

I have a little, like, ritual before I go on stage. But if it's a party and everything else, like, I want to see people. But I'm just better one-on-one or small groups. I just am, or small little dinners that I put together. I like your dinners. Yeah, but I haven't gotten an invite recently. But it's coming. Thank you.

But I do love people. It's just for me, it's a very, it's depleted. And I just need my time. I think an introvert is really an energy thing. I feel like it's less personality. I feel like I just need time to recharge so I could be better for people. How do you do it? Or you just do it. Because I'm surprised also when you first told me that you're more introverted or ambivert. I think it's a word like. Is that what it is? Ambivor. It's like you're mostly introverted, but then you can be more extroverted. Yeah, I think it does go down to purpose, you know. I feel like a lot of responsibility to show up and do the thing. And I think there's a self-fulfilling prophecy. Once you just start doing it, you're into it. Oh, I love it. And you act as if. So you fake it to you make or you face it to you make it.

Face it till you make it. I like it. Yeah. I think human connection is very important. And the other thing is a lot of people are around a lot of people, but they still feel lonely and disconnected. So I think that's, I think there is social wealth. The whole thing where like your network is your net worth or whatever. Like I can track most of my business more than half of it to like five people.

Who are those five people? People that I met through people and yeah, that they're like a nexus. There's certain people kind of like tipping point. There's certain connectors and mavens that are connected to other individuals. Because you're connected like to everybody. Who are those five people? We'll bleep it out. I want to know.

They're not anything special, but they're special to me in terms of my impact. And then they're very generous and, you know, like just in terms of connections and introductions. I like connecting people. But with you, I feel like everybody wants you to do a party trick. And I almost wanted you to do one too, like a memory party. trick. Does that get annoying? Or people like, remember pie? You know, recite pie or like, what's my phone number?

It would be the same, you know, or a magician saying, you know, whatever, or comedian, tell me a joke or I'm sure. You're not annoyed by it? No, I mean, I don't think it's the best. Like, even I stopped doing it on demos on stage because it takes like 10 minutes to do these things. because I'd rather spend the time, you know, connecting and sharing and teaching what the effect is. But once you've become this master memory man that you are, is it hard to turn it off? Like, do you know my phone number by heart? I don't want to memorize 5,000 phone numbers. I mean, you should be concerned if we lost the ability to remember phone number or pin number or seed phrase or something we just heard or read or whatever.

I think those are those memory lapses could hurt us in business. Two months ago, I was in Miami speaking out of memory training. And somebody came to me in the hallway. And he was like really disheveled. He's like, I wish I met you like weeks earlier. This guy's in commercial real estate. He lost a $50 million deal. $50 million because he called this client the wrong name twice.

And he said, like, so besides the financial impact, he just felt like the embarrassment of the shit, whatever's going to came from it. But yeah. Don't forget somebody's name. It could lose you $50 million. I mean, do people like, at social situations, put you on the spot and saying, like, hey, I have this one with the shit. No, please. Sometimes. Yeah, but not in the same way. I think also, like, what I'm spending

time researching now is like this identity shifts because I think, like I work in military, you know, coming vet pack and, you know, finding who are they after they spend so much time or sports figures are retired because they're not all of, you know, like a Tom Brady or an A-Rod or whoever, right, in skill acquisition and do all the stuff. I'm interested with AI. because I feel like when people's jobs are threatened, like, who are they? You know, they spend all this time studying law or visual design or whatever it is. And if a machine could do a similar job, 24-7, like, you know, who's... So many people identify with what they do, is my point.

So I feel there's an identity crisis that goes on with technology. It's not just the loss of work. It's the loss of who am I. We end our episodes, as you know by now. since you've been here three times by asking Oliver, I guess, for a tip that listeners can take straight to the bank? What's one hack that you haven't mentioned that can help listeners? With their net worth, with their wealth? Yeah. So beyond the remember names and read every day and all that stuff, right? I spent the past two years researching a new book. So that's a soft plug.

Limeless I wrote in six weeks, which is kind of crazy, but I had like 30 years of just like get it on my head. Limelis daily, I wrote, you write in the morning? Do you have like a process or have it like you? Sometimes gratitude journal. Yeah. So I do gratitude or something like that, like every single morning for years, like 12 years, right? I was right. Just that gets stuff out of my head or what I'm going to do that day or whatever.

So my daughter came early. My wife's water broke when she was cooking Thanksgiving. So we had that same rush to the hospital. I totally get that. I'm totally unplanned, house full of people and like all that. In the hospital, I had my journal with me because I was carrying with me. And I started writing, but instead of writing why I normally write about pocket, whatever it's in my mind, I started writing, I'm emotional.

I started writing a note to her. And it wasn't for her now. Obviously, she's not a reader yet, but she's a fantastic reader. but when she's older. And specifically it was like, if I'm not here, how to deal with a hard day. And I consistently did that every single day.

So it took me a year to write limine as daily. It's like daily stoic, but instead of playing stoicism, it's one thing that teaches you something that will help you get through the things that I was going through with is frustration or procrastination or peer failure, imposter syndrome, or burnout, like all the topics.

And it's science-based psychology of like science of the mind, psychology I reference or science of the brain, neuroscience. And then it has like one little thing you can do. Like that's small simple stuff in one minute. And then a little affirmation to affirm like you are this person, right? And I put it all together. So it took a year to write this book, which seems like a long time. But I wanted my son and my daughter to read it when, you know, when they're old enough.

I wasn't here that he would give them some guidance. And it's not AI, you know, of things that. that really can work. And the idea actually is the hack. So when I was doing research for when to read a book, it's not just what you read. It's or it's when you read. So when you first wake up, there's something called sleep inertia. And sleep inertia is transitioning from sleep to awake. And certain parts of you come online, your awareness, your alertness, your attention, all this. And your working memory is empty. So it's an empty cup. You haven't filled it yet. This is prime time. So it's called intentional priming. Intentional priming states that,

The mental input you put in that small window has a disproportionate effect on the rest of your day, specifically on what you focus on, how you feel, and how you frame the day. Situation certain today. Isn't that wild? And so that time is high leverage. And most people, what do they fill that time with? Their phone. And so what are they priming, their focus, their feelings, and they're framing the day? Doom scrolling, comparison, depression, you know, distraction, reaction, all that stuff. Right. You get a message on your phone and then for a few hours, you're just like on tilt. So I want people to read this book for seeing. So we created a 366 day challenge and we all do it together. It's free and it's just like every single day we build out.

And I'm so proud of this work. Yeah, it's special. And I haven't talked about it before. So this is, yeah. I feel special. You are special. Thank you. Thank you. Thanks, Jim.