Moonshots with Peter Diamandis - How a $10M Bet Made Civilian Spaceflight a Reality w/ Anousheh Ansari, Gregg Maryniak, and Erik Lindbergh | EP #122
Episode Date: October 4, 2024In this episode, Anousheh, Gregg, Erik, and Peter discuss the history of XPRIZE, how they made civilian space flight possible, and celebrate 30 years since they started this journey and 20 years since... the first XPRIZE was awarded. Recorded on August 18th, 2024 Views are my own thoughts; not Financial, Medical, or Legal Advice. 09:37 | A Revolutionary Space Vision 01:39:07 | The Nine-Year Battle for Innovation 02:35:25 | A First for Commercial Spacefligh Anousheh Ansari is the CEO of XPRIZE, the world’s leader in driving innovation to solve humanity's grand challenges. She is a global presence in future-positive tech markets, a leader in the climate sector, and a recognized voice for women within STEM, entrepreneurship, and tech industries. Erik Lindbergh is the Co-Founder and Executive Chairman of VerdeGo Aero which provides Powertrain Systems and Engineering Services to the emerging electric aircraft industry. Erik serves as Chairman of the Board of the Charles and Anne Morrow Lindbergh Foundation, and on the board of trustees of the XPRIZE Foundation. Gregg Maryniak is the Co-Founder of the XPRIZE Foundation and its original Executive Director. He is the Foundation’s Corporate Secretary and member of the Board of Directors and the Board of Trustees. Learn more about XPRIZE: https://www.XPRIZE.org/home Join the Multimedia Contest: https://www.XPRIZE.org/articles/vision-of-the-future-multimedia-contest ____________ I only endorse products and services I personally use. To see what they are, please support this podcast by checking out our sponsors: Get started with Fountain Life and become the CEO of your health: https://fountainlife.com/peter/ AI-powered precision diagnosis you NEED for a healthy gut: https://www.viome.com/peter Reverse the age of your skin with Oneskin; 30% here: http://oneskin.co/PETER   _____________ Get my new Longevity Practices 2024 book: https://bit.ly/48Hv1j6 I send weekly emails with the latest insights and trends on today’s and tomorrow’s exponential technologies. Stay ahead of the curve, and sign up now: Tech Blog _____________ Connect With Peter: Twitter Instagram Youtube Moonshots
Transcript
Discussion (0)
Some things happen, right, when you get this idea from the universe and I said,
that's it, because I've been so frustrated with space that, okay, I'm gonna do a
prize for spaceflight. I remember people saying that you guys are crazy because
you're gonna get people killed. The idea of spaceflight, of commercial spaceflight
and human spaceflight was insane.
We wanted to get a totally different style of operations
than the people that were doing government funded space
programs.
It would be Monday and we would have $50,000 due on Friday.
And if we didn't pay it, the whole thing was over.
The X-Prize has launched nearly $600 million in competitions,
has driven billion dollars
in R&D.
We've now sort of taken two whole industries, the aerospace industry and the incentive prize
industry to a new level.
There are things that people believe are impossible, but it's because they have a wrong assumption
someplace and our prizes target those wrong assumptions.
This is not an overnight success.
This is an overnight
success after 30 years of hard work. Peter Diamandis here. Welcome to Moonshots. Today's
a special episode. It's probably going to be a long one, so buckle in. It's a story of human
spirit. It's a story of dreaming big. Hopefully, at the end of this conversation, you're going to be inspired to do something extraordinary in your own life and to pull together a band of rebels.
We're going to transform something that you think is important. This happens to be the 30th year
anniversary of the X Prize. We've launched 30 prizes over 30 years. Extraordinary. Hard for me
to believe that. We've driven about $600 million of incentive competitions,
driving billions in R&D.
And while it's been an amazing story,
it has a history that after you hear it,
it's an improbability that we exist today.
You're gonna be hearing from three individuals,
Greg Marinac, who I'll introduce in a moment,
Eric Lindbergh, grandson of Charles Lindbergh,
Anushan Sarai, who funded the first $10 million XPRIZE,
who is now the CEO of the XPRIZE Foundation.
At the end of the day, if we look back,
most people, and still today, believe
that we're in a world of great crisis,
where there's few resources, that we are running out of resources on this
planet.
But the belief of myself and the folks you're about to meet is that the greatest resource
humanity needs is that of the committed and passionate human mind.
That dreaming big and putting muscle behind those dreams can slay any grand challenge.
So settle back, get ready to be inspired. This is the story of opening up civilian spaceflight,
of opening up the space frontier for everybody because it wasn't always that way.
Let's begin. Greg Maroneck. Hey buddy, good to see you. We're here today.
Hi Peter. I'm in ex-urban St. Louis, Missouri, the ancestral home of the X-Prize Foundation.
Well, for those who don't know Greg, Greg, first of all, to put context here, Greg is one of my
oldest and dearest friends. We go back in now 40, 50 years. No, well, got 40 years
Now 40, 50 years, no, well, got 40 years in terms of working together in space. Greg gave me the original Spirit of St. Louis book and will tell that story that got the
XPRIZE Foundation started.
And I think, Greg, it's fair to say that you sacrifice so much in your life for this dream.
And I want to say thank you for all of that.
Let's kick it off.
I mean, today in 2024, people are used to seeing Falcon 9
launching people to the space station.
Starship is flying.
Bezos is flying.
And when you think about human spaceflight,
you think commercial companies.
But it wasn't always that way. You want to set some context of why the heck did we start this XPRIZE?
And originally XPRIZE was just about opening the space frontier, and it was considered
an insane idea back then.
Let's jump back in our time machine here.
Yeah.
So if we go back in our time machine, Peter, we even go back a little further than
the question of government or commercial in space.
It's like, why do we want to care about space?
And one of the things we've learned from XPRIZE over these last 30 years is that there are
things that people believe are impossible, but it's because they have a wrong assumption
someplace and our prizes target those wrong assumptions. There are things that people believe are impossible, but it's because they have a wrong assumption someplace.
And our prizes target those wrong assumptions.
Well, the assumption that people had in the 70s and 80s
was that, and mostly still have today,
is that the Earth is somehow divorced
from the ocean of space that surrounds us.
And you and I got into this business
because we wanted to give humanity
the best chance of success and use the resources in the ocean of space to save our island Earth.
But what we discovered through years of working this problem, and literally years, you and I
worked on this.
This was not our first rodeo XPRIZE.
It was probably about our fifth rodeo.
We discovered that there was another fundamental assumption
that people were making that was holding us back.
And that was the assumption that only governments
could do spaceflight.
And Peter, you sacrificed as much as I did or more.
But one of the things you were doing
back when we started was you were running our little small launch vehicle company, International
Microspace.
We were going to launch, we had a perfect business plan.
We were going to launch 10-pound satellites for non-governmental customers at a cost of
about $750,000.
It was almost flawless.
There were two small problems with that.
There were no non-governmental customers
and there were no 10 pound satellites.
Then, now they are abundant.
But we found out right away, every single business meeting,
well, isn't that NASA's job?
Why isn't government doing it?
If it's worth doing, how come NASA's not doing it?
NASA is a victim of its own marvelous success of the 60s.
When you and I met, Greg, you were running the Space Studies Institute out of Princeton,
New Jersey, working with Gerard K. O'Neill.
You were president there.
It was a time when there was a very small group of, I almost feel it was like religious
believers, that space was in our destiny.
You know, I think we had all drunk the Kool-Aid from, you know, Star Trek and great authors
like Heinlein.
And the idea that after, I mean, for me, what was really shaking things up was that the
space shuttle program was so damn expensive and it was flying so infrequently
and this was not my vision of space flight.
And Gerard K. O'Neill came in with a very different vision
and I think it's important for people to know that,
you know, Jeff Bezos today really has taken the mantle.
Jeff was at Princeton University as an undergrad
and he was in fact the president of the SEDS chapter, right?
And you and I first met through SEDS, through Todd Hawley, who was my co-founder with Bob Richards there,
and Bezos, his vision, different from Musk, you know, Elon's vision is, let's go to Mars,
let's go into another planetary gravitational well, and Jeff's vision, I think because of the work done
at Space Studies and by Dr. O'Neill,
was let's go mine the moon and the asteroids
and create large O'Neill colonies
and make humanity not dependent on planetary systems.
Yeah, and also bring power down from space 24-7
for cities and megacities and industry,
basically use space to save the earth.
And Bezos read the same book that I read.
I was in law school when I read it, The High Frontier, and it cost me my life.
And Bezos read it and it costs him a billion dollars a year now in what he's personally
funding.
It's fascinating, right?
You were a lawyer at the time. People don't know you as a lawyer
because you're so brilliant as an educator and a space visionary.
But you were doing law at the time,
and that changed the course of your life.
Yeah, I met O'Neill and my wife and I, my fiance,
and I started the Chicago Society for Space Studies
in 1977,
when dinosaurs still roam the Earth.
We invited Dr. O'Neill to give
a big public speech lecture at Navy Pier in Chicago,
which he did in 78s when I should have been studying for the bar exam.
I was working this giant event.
I met Jerry and he invited me to become a director.
And eventually he hoodwinked me into,
not hoodwinked me, but he persuaded me
to move to Princeton.
I joke, Peter has heard so many times
that my wife says that O'Neill got me
with a commercial pitch that was,
join the space business,
you could earn as much as some poets, and sadly, it was true.
People think about space now as a billionaire's game and such, and there was no commercial
space flight.
Back then, it was all governmental programs.
What was Jerry's vision of space that was so compelling?
I know what it was for me, but I'd like to hear yours.
Well, for me, it was the notion that we could actually use space not just to look at the
problems that the Earth was facing, but to change.
And you know, there's more context to it.
Remember the mood when we got into the space business, Peter.
Some of the big books that were very popular, in fact, this is a little before that, was
The Population Bomb by Paul Ehrlich, the cover which said,
in the time it takes to read the cover of this book,
four people have died, three of them children
from starvation.
Real cheery book.
Ehrlich was completely wrong, by the way.
And paradoxically, his grad student
was Stuart Brand, who thinks a lot like you do and I, Peter.
But he was wrong.
And another book that was popular and still is popular is
called Limits to Growth. And it says, look, in a limited world, your children will have less than
you, their children will have less than them. But those books were based on a fundamentally
flawed assumption that the world is a closed system, the Earth. And it's not. We get all our energy from space already. So
O'Neill's vision was really compelling because it was such a strong counterpoint, and it
really was based on something that you just said, which is that O'Neill asked his students
as a professor of physics at Princeton, what's the best place for a future expanding
technological civilization? Is it the Earth? Is it the Moon or some other planet? Or is it something
entirely different? And the answer came back, something entirely different. Be in free space.
If you get out of your gravity well, don't go down into another one unless Hawaii's at the bottom.
And we got the only planet with Hawaii at the bottom. So it is a very different vision from the vision
of people like Elon.
He's sincere.
He got imprinted with the old NASA 1950s party line,
and he believes it.
But this is a different view of space. To paint a little bit of the vision that O'Neill had
and to move us forward, Jerry O'Neill
believed that we could go to the surface of the moon
and mine resources there, that the Moon has lots of oxygen.
He didn't know, maybe he theorized there was water
at the poles, which we've now in fact verified,
but nickel, iron, all the building materials
are in the lunar regolith, and you could actually,
because of the low gravity, mine the Moon,
send the materials out into free space,
and actually build solar
power satellites to create a economic engine, and then, very importantly, create these large
O'Neill colonies.
Can you describe what an O'Neill colony looks like?
Because I think that's, again, what Bezos has as his endpoint vision here.
Yeah.
When Jerry wrote his first paper in 1974, published in Physics Today. He did a thought experiment. He said, how big could you
build a habitat in free space if you built it using Brooklyn Bridge technology limits, steel
cable and stone? And the answer was astonishing. If you wanted to, you could build Switzerland in
space, a big cylinder that you'd rotate for artificial gravity,
and you'd let sunlight in.
And it's basically a hollow shell,
and you live inside of it.
It's very much like the membrane of a cell.
Now that I've gotten older and started to study biology,
I realized that nature invented this great thing that
can allow life to form or exist in
hostile otherwise environments. That's what that's what a O'Neill colony is.
It's like that. Now later in Jerry's career, Jerry was a true entrepreneur. He
started thinking that maybe this would be a government kind of activity, but he
realized almost immediately that NASA would never do it. And he said,
how small could you make these things? How
small could you make a permanent space habitat that people could live in for
long periods of time? And that was really exciting too. So that was
the work that we were doing. And Peter, you mentioned, you know, the possibility
of water on the moon. Jerry wrote a little piece for Omni magazine, which is
how I got to know you originally. I remember Omni. I wonder if anybody else does. Well, you wrote a little piece for Omni magazine, which is how I got to know him originally. I remember Omni. I wonder if anybody else does.
Well, you wrote a letter to other students together. That was the formation of SEDS.
That was from Omni, and I saw that look. But Jerry wrote a little piece, which is sort of a,
he was good at writing vignettes. And it's like, what's life like 20 years after we start making space habitats? And in it, he said,
back in the late 90s, a small spacecraft discovered ice at the poles of the moon. And that enslaved
me.
When did he write that?
Around 83 or so. And I was on the, I read it on the dot matrix printout.
Prophetic.
And I was on the train going to see you and Todd at the SEDS meeting in Washington.
And it wound up taking over the next 10 years of my life because I started the lunar prospector
team at Space Studies Institute. That's right.
Designed the probe and then we hoodwinked NASA into paying for it. Alan Binder was our
chief scientist and he wrote the proposal to Gus Gustafiro, our friend,
helped.
And the result was we found the water ice at the poles of the moon.
So the idea though is that your friend Arthur Clark, Peter, had a great graphic from the
1950s, which we should throw into this podcast, which shows the gravity well of the earth
compared to the tiny gravity
dimple of the Moon. 22 times easier to throw something off the Moon than from the Earth.
It's not to use those little resources on Earth, it's to use them to build stuff in space that can
send value to the Earth. Either new land, you know, Mark Twain said, invest in real estate,
they're not making any more, but we will. I want to give people a little bit of a vision of what the O'Neill colony looks like and
what Bezos has grabbed onto versus the surface of Mars.
Imagine being able to create a large cylinder, a kilometer in length or thereabouts, rotating
at the equation, the physics, it's a v squared over r or omega squared r
to get one g acceleration on the inside. But a million people, I think, were, was his population
size. If I, if I, if I don't remember correctly, please correct me.
Well, the early ones could be that big and, and, but, but they can be just as little ones.
It'd be nice.
In fact, Jerry was fond of the little hill towns in Italy.
What kind of population was he looking at in this model?
Like 5,000 in a Bernal sphere.
What was interesting, I think, is that when you've got the gravity and if you move towards
the center axis of rotation, you're weightless in the center.
And as you get older, you could move up hills
to have a half a G at a retirement home.
But the thing that was interesting today,
if you have a polarization of Republicans and Democrats,
whatever you want, you fight because you're co-located.
In the future, in these O'Neill colonies,
you could just build a second O'Neill colony and
You could literally bud and have you know one population
Who believe in one religious group or one way of thinking move into one colony? And so you could have
this kind of
Constant diversification and growth.
But it was this conversation, Greg, that led us together.
And I remember, just to move this forward, there was a moment in time when it really
that crystallized a universe that we're now living in where the X-Prize exists. So I used to come and hang out with you and because you were my big brother and we had geeky
conversations that I couldn't have with anybody else and one day you decided
it's time for me to get the joy of flight. You want to take us from there?
Yeah I remember that very clearly Peter. Actually, you and I love to build things,
but our day jobs involved a lot of PowerPoint and Excel
spreadsheets.
So we would give ourselves permission once or twice
a year to get together and build some,
and usually with my young daughters at the time.
And you came up and you were our house guest in Hopewell, New
Jersey, just next to Princeton.
And it was a beautiful October day, it was 1991, and we had planned to spend the day in the basement
building a robot with my oldest daughter, Claire, who was eight years old. And the weather was so
perfect that we said, let's do something outside. And I don't remember if it was your idea or mine, but we decided to go to Princeton Airport
and rent a Cessna 172.
And I would fly you up the Hudson River corridor
under the controlled airspace in New York City.
And I remember as we went north, looking over to the right,
you were in a copilot seat.
And I could see the Empire State Building behind you.
And you had a strange expression on your face.
Ear to ear grin because that was in the middle of international micro space and you had all
that burden on your shoulder and you were having fun and that was a rare thing.
So instead of turning around at the Tappan Zee Bridge, which was my original plan, we
flew over Marmarineck and we flew to Great Neck, Long Island over flying your boyhood home.
And then all the way back.
And I remember when we landed at Princeton Airport,
you were literally bouncing around
on the interior of the plane.
It was such a blast.
And you were saying,
great, I'm gonna finish, I'm gonna get my license.
Cause you had already soloed it
back when you were a student at MIT and Harvard,
but you'd stopped because of your misplaced priorities of going to medical school and such.
And I remember somewhat patronizingly saying, yeah, Peter, that's great. You know, when you said I'm going to get my license, yeah, good, Peter, you do that. But in my heart of
hearts, I said, you know, I know Peter's not going, two weeks from now he'll be on something else. So a few weeks after our trip, I was with my wife and daughters in a little
river town on the Delaware River called New Hope, Pennsylvania. And in a little bookstore there,
I saw a dusty copy of Charles Lindbergh's Pulitzer Prize-winning book, The Spirit of St. Louis.
And I had read it when I was in the first week of high
school when I was a freshman and a year later I was taking flying lessons. So I picked the book up,
blew the dust off it. My daughter said, Dad, why are you buying that? You have two copies of that
at home. Said I'm buying it for your uncle Peter. And you very promptly
put it on your bookshelf as here we go. But then a couple years later, you read it and
I think you were visiting with your parents someplace. What was that?
Yeah. So I just want to take a moment and say, you know, everything I have done since then comes back to this moment in time.
When Greg gave me this book, it changed the course of my life.
And you know, I think about this when I give a gift of a book to somebody, and you never
know.
I did.
I picked it up again.
I remember it was December of 1993.
I was visiting my parents down in Florida
and it was slow Christmas season
and so I decided to read the book
and it changed the course of my life.
So here is a book written by Charles Lindbergh.
I think he won the Pulitzer Prize with this
in like 1954 thereabouts.
And it tells the story of Charles Lindbergh's flight across the Atlantic Ocean.
I had always assumed, I mean, everybody's heard of Lindbergh.
He was the most famous human on the planet at one point.
I'd always assumed that he just flew on a whim, that he woke up one day, decided to fly east.
But it turns out that in 1919, a Frenchman named Raymond Orteg, who had come to the U.S. penniless,
I think around 1901 or thereabouts,
and becomes a hotel busboy and a hotel manager
and ultimately the owner of the Hotel Lafayette.
And on the heels of World War I,
where aviation made its debut, Raymond Ortega said, there is a
positive potential for aviation.
And I'm going to offer up a $25,000 prize for the first person who flies between New
York and Paris or Paris and New York, and you'd go east if you understood the trade
wins.
And people laughed at that idea, this $25,000 prize, which today is somewhere on the neighborhood
of $8 to $10 million, depending on inflation.
And they said it's impossible.
People had never flown anything near that, but Ortega threw down the gauntlet and
The book tells the story of all the teams that attempted to win this
$25,000 prize and I remember Greg in reading the book. I
Was underlining how much money because because Lindbergh details this how much money all the different teams were spending to go
after this $25,000 prize and like some teams were spending like a hundred
thousand dollars right the prize was much more than just the money it was
like the just the you know the glory of achieving this this goal had gotten a
level of extraordinary attention especially as people were dying in the attempt and failing
in the attempt, it became much more valued to achieve this impossible feat.
And I think when I added up, it was like $400,000 was spent by all the teams to go after this
$25,000 prize.
And what I found fascinating, and I remember calling you about this, was that Lindbergh
was the most unlikely guy to do it.
He had the least experience of all the teams.
He had been flying for a couple of years.
And in fact, no one would sell him an airplane or an engine because they were so fearful
that he would fail publicly and miserably that they would give him a bad rep.
And ultimately, he went to Ryan Aircraft Company and bought one in San Diego, made the flight
to St. Louis, from St. Louis to New York, and New York to Laberge.
And we'll tell that story with Eric Lindbergh, who'll be joining us in a little while, who
recreated that flight with you as mission control to help save the XPRIZE to?
Financially give us the money to keep doing what we're doing
But that book I remember reading that book and it was like I was blown away at the end of reading it
I was like, you know and some things happen right when you get this idea from the universe and I said that's it
Because I've been so frustrated with space that okay right, when you get this idea from the universe. And I said, that's it.
Because I'd been so frustrated with space that, OK,
I'm going to do a prize for space flight.
And I wrote down in the margin of the book, X prize,
because I had no idea who was going to be, or Teague,
or Nobel, or Pulitzer, who was going to fund the prize.
And we'll meet the person in this podcast later anusha ansari
Who had just had a 1.3 billion dollar exit when I when I met her
Who funded our prize and we we ended up naming it the ansari X prize the X stuck around because it took so long
For us to fund the prize, but I remember calling you and I called Jim Burke, who had been involved
in the Kramer Prize and said, you know, what do you think about this idea? So do you remember
me calling you about this?
I do. And it was really interesting because I had actually been saying in speeches and
even writing in some papers that what commercial spaceflight needed to
get going was a Lindbergh-like event. But I wasn't thinking about the prize, doing
it with a prize. And when you said it, it was like one of those V8 moments that
that's a great idea. And Jim Burke was an amazing character. He was sort of the
Indiana Jones of space. And as a young man, as a 30-year-old, he was leading the leading program for the early Apollo program, which was to take pictures
of the moon with a spacecraft that would crash in the Ranger program.
And Jim knew a bunch of interesting people. And thanks to Jim, we got some excellent advice
on the... He was on my board at Space Studies Institute.
He helped me with Litter Prospector, even helping me to get the gamma ray spectrometer
from NASA from the Apollo program.
And he knew everybody.
He knew Richard Feynman, who gave us some really good advice about prizes, which we
could talk about separately.
Oh, and the Kramer Prize, you
mentioned the Kramer Prize.
That was a prize for human-powered spaceflight.
And Jim.
Human-powered airplane.
I mean, airplanes, right?
And Jim actually had a Gossamer Condor aircraft
in his driveway when I went to his house.
And he refurbished the one that's
in the Smithsonian that won the actual prize.
So, yeah, he was pivotal. And your pal, Byron Lichtenberg, astronaut entrepreneur.
I had met Byron when I was at MIT in medical school. He had flown twice in the space shuttle.
And he and I, Ray Crow and I started a company called Zero Gravity Corporation together, Zero G.
It's still operational now, 30 plus years later, doing the only commercial company to offer parabolic flights.
Well, maybe we'll chat about that later because it was very funny.
Zero G started in
May of 93, X-Pri's idea came in December of 93 and both of them
came into existence within a week of each other, 20 years or no, I'm sorry, 11
years later in 2004. Made my life insane. But help me remember, Greg, between 1994 and announcing the prize, we incorporated the
XPRIZE as a 501c3 foundation.
And I remember writing an article for the National Space Society.
And I started asking for donations, $25 and $100 donations.
And we were funding the XPRIZE in the earliest days, $25 and $100 at a time.
I remember going to the mailbox back when we had mailboxes and I cared about mailboxes
and opening up envelopes of donations of $25 checks, $100 checks.
That's how the XPRIZE got started back then.
What's your earliest memory of getting some early traction here?
Well, I remember those days. I remember, Peter, you had a room in your Rockville, Maryland
department, which was all whiteboard. It was like an upstairs bedroom and you'd converted
it to a giant whiteboard. And I remember you and Byron and I tried to figure out what are
all the technical ways somebody could accomplish the feat of suborbital spaceflight.
And in fact, let's take a little detour
and talk about that for a second.
Sure, please.
Beyond the idea of doing an Ortiz Prize prize
to kick open the space for humanity,
your biggest contribution, Peter, on the design of XPRIZE was
the realization that we could change the way people think about spaceflight. In other words,
we could overcome that false assumption that only governments could do it without going into orbit, but doing suborbital spaceflight, which is 25 times less energy intensive and means the CAPEX
is way smaller.
That was brilliant and that's what led us to populating your whiteboards with all the
technical ways that could do it.
And by the time we were done with XPRIZE, we had a team in every single one of those
domains which was pretty amazing.
I remember that. We had vertical takeoff, vertical landing, horizontal takeoff, horizontal landing,
taking off out of the water, landing back on the water, using a balloon for a stage, a helicopter
for a stage, being towed behind an airplane, underneath an airplane, above an airplane.
And you're right, it was Darwinian evolution of rockets and every one of those was, we had a team representing every possible configuration
of going to 100 kilometers.
Yeah, we did.
And, you know, that was a, I remember you used to let me crash at your place because
I was living still in the Princeton area and commuting to work in Bethesda, Maryland.
And if I'd stay over, you and I would, after working all all day we would get a bite to eat and
then and then work for another five or six hours on this stuff and I remember
some of the early interns that we had Eric Anderson made our first web page
Jake Lupata from MIT I later helped him get his first job working for I think
Gary Hudson I think what you said is important to explain here.
You know, the question was, if we're going to run this prize, how much money should
it be and what should a person have to do?
I mean, running an incentive prize, right? You have
prizes like Nobel and Pulitzer which award something that was done,
you know, years ago, sometimes decades ago as an accomplishment.
But incentive prize is very different. It says, I don't care who you are,
where you've ever done, where you live, if you do this thing, if you go New York to Paris,
you win the money. So the antique president's Enterprise. So the what did you have to do was important,
and then how much money should it be?
And I had been in the rocket business.
Greg, you were one of our directors in that company as well,
and I understood how difficult it was to build rockets.
This was way before SpaceX.
And people can remember back in the early to mid-90s,
the idea of space flight, of commercial space flight
and human space flight was insane.
It was, you know, this was something,
the space shuttles were flying at a billion dollars of flight,
20,000 person army to operate a shuttle mission.
And so I wanted something that a small team could do.
I remember it was like, what made the Ortik Prize possible was it was Lindbergh and a
few engineers at Ryan Aircraft making that vehicle.
So what is it that someone could do, but that was what I call audacious and yet achievable,
that intersection was so important.
So I said, okay, instead of going to orbit, and you're right, going to 17,500 miles an hour
versus going to an altitude. So let me put in Mach numbers. Instead of going to Mach 25, you're going to Mach 3, it's seven times faster to get to orbit when you square velocity to get to energy.
So like you said, it's going to be like 49, 50 times harder to get to orbit compared to
suborbital.
And we gave Alan Shepard wings, astronaut wings, that was considered a space flight.
And then the other thing was because I was working on Zero G at the time, I wanted to
have a commercial company come out of this commercial industry.
And space tourism was very much our vision.
And so, okay, how big should the vehicle be?
If it's one person, it's a stunt.
Two people is interesting, but a pilot and two paying passengers,
a pilot and two buddies or a couple,
that could be a viable vehicle.
So we said, okay, three people going,
we originally set it at 100 miles altitude,
if you remember famously,
and then we had some engineers, when you and I were working on the rule set, look at what
the peak heating would be if you came in from 100 miles altitude.
And the heating was so high that we were concerned that composites wouldn't be possible.
You need special kind of heat seek metals.
We lowered it from 100 miles to 100 kilometers, as we like to joke, knowing full well most
Americans will know the difference between 100 kilometers, 100 miles.
Then the other thing, we had a lot of discussions about this, a lot of debate about this, which
was we didn't want governments playing this.
It had to be privately funded.
And what defined privately funded?
Yeah.
Yeah.
And there were a couple of interesting pieces to that.
One of the reasons we wanted, I mean, a key reason we wanted it to not be government was
just because everybody thought it had to be government.
It wasn't because we don't like governments. In fact, our biggest supporters turned out to be NASA,
but and other governments have come to like private spaceflight very much. In fact,
it's funny that that's ironic that today, like China is criticizing its companies for not
having produced an Elon or a Jeff Bezos.
Do you remember a meeting at David Wines home?
I do.
I remember.
We had a few of those.
But I remember, in fact, didn't you have a problem where you were trying to get to St.
Louis, but you were stuck in Montrose, Colorado?
We'll tell that story in a moment. But before then, I think we had a meeting with David
Wine in his beautiful home in Montrose, Colorado, and we had Gary Hudson there, and you, and a whole
slew of others. We were debating the rules. And I think we ended up saying that you could have
10% government funding, and that you could only replace, I think,
like 5% of the mass of the vehicle. And I think the most important rule for the XPRIZE was that
when you made your first flight, you had to do the second flight with the same vehicle within
two weeks and could only replace 5% of the mass. Yeah, now let's talk about that because that's caused a lot of misunderstanding because we
had a sneaky trick there and that was that we didn't want our prize to require us to
get into the accounting knickers of every one of our teams.
We joke nowadays that we want prizes that we don't want prizes ahead of all the
excitement of double entry bookkeeping.
But so how could we keep the cost down?
And we, you and I realized that, that we weren't going to get Rockwell International or Lockheed
Martin as contestants.
So it was going to probably be small groups. And it was going to be labor. So if we keep the time between flights small, it would keep the cost of refurb small.
But there was another thing that was going on that the, yeah, the rule about what percentage
could be government funded was interesting.
We eventually stole a rule or borrowed a rule from Kodak.
Kodak company had a competition for amateur
photographers, but a lot of photographers make a few bucks here and
there, but it's not enough to live on doing some small jobs, so they get
disqualified. They would be disqualified if they had to be true
virgins. So we said, well, you have to be, you can't get more than 10% of your
income from government
funding.
Because we were concerned that people like, in fact, ultimately, Burt Rutan won our prize.
He was getting funding from NASA for some other projects, not specifically for his design
of his winning entry.
But we didn't want any misunderstanding.
The other thing about private teams that's really important that we talked about a lot
and it turned out to be pivotally true was that we wanted to get a totally different
style of operations than the people that were doing government funded space programs.
You know, I talk about this and I steal this from Bert Rutan.
He says, the day before something truly is a breakthrough, it's a crazy idea.
And the challenge is that if you really want to break through in space flight, you need
crazy ideas.
And governments don't like doing crazy things because they have high failure rates.
And large corporations that are worried about quarterly stock earning reports and so forth
don't like doing crazy things that could fail because of that.
And you end up only with this crazy group of rebels,
which is what we actually attracted in the final result.
The first XPRIZE brought in 26 teams from seven countries that were incredible rebels.
And we'll chat about some of them.
And, you know, it was...
We created the foundation in 1994, 30 years ago, hard to believe.
And it was, you know, you and I were funding it out of our own pockets,
doing other work, getting these $25 and $100 donations.
But, and I remembered there was a moment in time where I said, okay, what do we have to sell?
What do we have to sell that could allow us to sell this?
And I said, I think one thing we could sell is where the X Prize is headquartered.
And I was looking at, for obvious reasons, I was looking at Florida, I was looking at Houston, Texas, I have these guardian angels in our lives of this story.
And anybody going after a big dream here, right?
Our dream to bring it back here
is open up commercial space flight,
open up space for humanity.
That was the vision, that was the mission.
And that, it's almost like this clarion call
and this emotional energy that just, every time we hit a brick wall
It was like no we have to keep going
we have to keep this is this is humanity's future at stake here refuse to let it stop us and
I met a gentleman by the name of Doug King and
Doug was heading the Challenger Centers at that time, I think, and had just accepted a role as the president of the St. Louis Science Center.
And he was visiting New York, visiting in D.C., and I used to have these monthly salons that you would be part of on occasion, too.
And he said, listen, I love your XPRIZE idea.
He had read it about in the National Space Society's magazine.
And he says, you really should look at coming to St. Louis.
St. Louis is where Lindbergh got his money.
I was like, yeah, that's kind of obvious.
McDonnell Douglas is in St. Louis.
And St. Louis has a chip on their shoulder.
I remember him saying that, and there's an incredible population of group there, but
they want to be...
St. Louis was like the 1904 World's Fair was there, Lindbergh was there.
It had its heyday, and it wanted to revive its heyday.
Do you remember any of those conversations with Doug?
Oh, I remember it very clearly. So, Doug is an interesting character. He had been an electronics
industry executive in California and he volunteered to help create the Challenger Centers,
a teenage son of astronaut Owen Garriott named,
now a good friend of ours.
Richard Garriott, yes.
Richard Garriott.
He went after Challenger was lost,
the people were thinking about what they could do
as a memorial and he said,
continue the mission of education.
And.
And Kristi McAuliffe, right, was the educator in that.
Yeah, was the teacher in space who perished on that flight. And so Doug was a super volunteer
and eventually winds up running the International Challenger Centers, which still exist today.
And I remember that conversation with Doug. In fact, he was a little less polite than
you recounted, Peter. I think he...
What did he say?
Well, he knew both of us.
Remember, you and I knew him from before I knew him for some years, too.
And he kind of said, maybe he just said this to me, he said, hey, dummy, come to St. Louis.
They talk about Charles Lindbergh as if they saw him last Tuesday.
They have a very strong sense of history.
Indeed, right now, the Missouri Historical Society has a big beautiful exhibition about
the 1904 World's Fair slash Olympics, which were co-located.
And St. Louis had been the fourth largest city in America at one time.
Hard to remember, right, on the Mississippi when waterways were the way you got around.
Yeah, exactly.
That's exactly right.
So they got surpassed by places like Chicago when the railroads came, and that's where
the chip comes from.
But Doug said, hey, come to St. Louis.
And he did more than just say that.
He welcomed us in a huge way.
And doesn't that lead back to Tory being stuck in Colorado?
Yeah.
So, you know, it's interesting how single individuals can change your life, right?
You first and foremost, and then Doug.
And then, so Doug calls me one day, he goes, Peter, listen, there is one person in St. Louis,
one person that you must meet. His name is Al Kurth. He's the head of something called Civic
Progress. He's part, he's like a senior executive at Fleishman-Hillard, and he's the guy that can
lock all of the pocketbooks and the purses and the wallets in St. Louis, and you just
have to meet him.
And so I'm like, okay, and like trying to get his calendar, trying to get his calendar,
this guy's super busy.
And I finally get a meeting like a month out. And the day before I'm with a friend,
Mark Arnold, who also plays a character in this story. And we're in LA. We were working
on a company called Angel Technologies. Long story. Won't get into it right now. And we're
flying in his Cessna 421. And it's a twin engine airplane.
Mark is a phenomenal pilot and we are flying from LA
back to St. Louis where Mark lived
and I've got my meeting tomorrow with Al Kurth.
And I'm like, I've been prepping for this for a week.
I've got my PowerPoint slides.
I've got all my stories.
I've got all of the numbers.
It's like, this is probably late 95, yeah, late 1995.
And we land in Montrose, Colorado to refuel.
It's snowy outside and the weather's awful.
And we're refueling to get to St. Louis by like 1 a.m. for my 9 a.m. meeting with Alkerth.
And I'm waiting inside while the refueling's going on
and Mark comes in and he's just massively dismayed.
Turns out that the lineman had put the wrong kind of fuel
into the Cessna 421, thinking it was a 441,
and we are stuck in Montrose, Colorado.
And I'm like, holy shit, I can't be stuck here.
That my meeting is tomorrow.
It took me a month to get on this guy's schedule.
It's like the entire fate of this entire prize
and the entire fate of commercial space flight
and the entire fate of humanity's exploration of space
is on this.
And I'm like in my hotel room, it's like, what?
It's like I refuse to allow it to be.
And I go online and I find out that there is a 6 a.m.
or like a 5.30 a.m. flight from Denver into St. Louis.
And I finally find a taxi company
that will drive me through the night from Montrose, Colorado
to Denver.
So, I'm sleepless in the back of a taxi cab, get to Denver Airport, hop by the commercial
flight, land.
I have 30 minutes to get to the meeting.
I get to the meeting.
And to set the setting, I'm in this large St. Louis Science Center conference room with
Doug King introducing me.
I must have looked like hell.
And Al Kurth sitting there, and I'm going through this and I'm telling the history of
Lindbergh, which obviously you all know is history of spaceflight and this idea of this
X Prize.
And I'm looking for a home and I'm looking to raise 10 million dollars for this
this prize and literally he Al Kirt cuts me off and he like jumps up out of his chair slams his
hand on the table goes I get it I get it this is great we're gonna have we're gonna have X
prize here in st louis and it was like I was like I was like stunned and his level of enthusiasm was so high and he says, listen,
meet me for a scotch at the racket club tonight, which by the way was the club where Lindbergh
raised his $25,000.
I've got an idea for you and I do and he says here's what we're gonna do.
We are going to raise you an initial two and a half million dollars of capital to get this
prize, this foundation going.
If you move the headquarters here to St. Louis, we want you here, you know, he was, Civic
Progress was all about bringing companies and industries and jobs to St. Louis. And he said,
I'm going to find you 100 St. Louisans who will each contribute $25,000, which was the amount of
the original Ortega Prize. And he goes, in fact, I found you the first one between our meeting this
morning and this meeting this afternoon. Remember who that was? Ralph Korte. Yes, Ralph Korte. God bless him. A big contractor in the St. Louis area.
Yeah, in St. Louis in southern Illinois. And Mark Arnold joined there shortly thereafter,
and I was like, listen, you and I had been used to raising money, $25 at a time, $100 at a time,
right? And getting these $25,000 checks. I remember that when we would get someone to sign up for the,
and by the way, he called, Al's genius was calling this the new spirit of St. Louis, right? The
spirit of St. Louis. People don't know this, but there was a Spirit of St. Louis organization, I think it was nine St. Louisans, including Lindbergh.
Yeah, it was actually nine other St. Louisans, plus Lindbergh.
Okay, so it was 10 then with him on.
Yeah, it was 10. He put his life savings up, which was several thousand dollars.
And so that group was called the Spirit of St. Louis organization, and Lucky Lindy named
his airplane Spirit of St. Louis after that organization of people who funded him.
And so Al Kirtz said, let's call it the New Spirit of St. Louis, NSSL, and we'll find
those individuals. And you and I, by this point, Greg, I'm hard on you to please lead this
effort. Come on as the executive director. I need help. I'm in the middle of running
as I've always have been. There was International Microspace, there was Angel Technologies, all these other companies
going on.
Zero G.
Zero G that I'm involved in running.
I have always had a hard trouble doing any one thing at one time.
And the only way I've ever succeeded is having an incredible person running the show and
I'm there as a role of chairman.
So you were effectively our first CEO.
We had a title of executive director because of nonprofit.
And you moved your family from Princeton, New Jersey to St. Louis, where you still are on this dream.
And I remember you and I going out to meet with incredible people along the way to pitch them on this $25,000 membership.
And when we got a success, we could go and feast at IHOP.
IHOP was our way to go celebrate.
Yes.
Now we do less carbs.
Yes, before I learned the dangers of sugar.
I'd have those silver dollar pancakes.
Yeah.
You know, Peter, I'm glad you mentioned the Spirit of St. Louis organization
and the new Spirit of St. Louis organization, because it's hit me after, you know, living
in St. Louis for years now, that there's a unique quality to an ethos here.
And Lindbergh wrote about it beautifully in the book
Spirit of St. Louis.
He writes about being on Long Island at Roosevelt Field.
He's ready to go.
He's up against the Neil Armstrong of his day,
Admiral Richard Byrd, and the guys who bought the plane
that they wouldn't sell to him first, the Belaca that's later gonna successfully make that trip
after Lindbergh does it.
And unlike those other two teams,
Lindbergh's really paying close attention to the weather,
but he realizes he's gonna get a shot,
and he might, he could beat these firm runners.
But if he does it, he's not gonna be eligible
to win the Ortiq Prize because there was a 60-day notice period and the time hasn't run out.
He talks about it.
He says, I called Harry Knight, one of his liaison with the Spirit of St. Louis organization,
and I told him I could go and beat these other guys, but if I do that, I wouldn't win the
money that's the whole basis for their organization being created.
He said Harry didn't hesitate for a second,
to hell with the money.
When you're ready to fly, you fly.
And that's the kind of character we had in people
like Al Kurth and all the members and Jack Bader,
you know, the folks who, some of these were folks
that gave us a real- Walter Metcalf.
Walter Metcalf.
Yeah, Lowsey Holton.
Oh my goodness, wonderful people
that we're still friends with to this day.
John McDonnell. Right.
And McDonald Douglas, that's a great story.
Yeah. John.
So I wanna tell just a couple of those stories
because it was important, you have to understand
that we're in the midst of this venture and this
idea that we're going to have people do this privately going into space, when none of this
was possible before, no one believed it was possible, they thought we were nuts.
We were trying to get to a level of credibility.
And there was a couple of things that occurred.
I'm going to tell one story, Greg, and then I welcome you to tell yours.
So Al Kurth, again, absolute genius in this.
And I think of him as our guardian angel.
And he says, listen, we're going to have an event at the racket club.
And I remember it was on March 4th of 1996.
And I remember March 4th because we're going to march forth towards the future.
And we set up a room.
Byron Lichtenberg had come.
We had the head of the DCX program who was there.
Bill Gobbots. Bill Gobbots.
Bill Gobbots, thank you, who flew a vertical takeoff,
vertical landing rocket powered vehicle
from McDonald Douglas.
And we had this large poster board with like 50 slots.
And we were asking people, we gave a pitch, in the room was the Danforth family,
the families from all the multi-billionaire industrial families in the room,
and we're pitching our hearts out.
And we asked those who had already said yes to the $25,000 New Spirit to come up and sign their name.
And we had like six or seven names signed up right there, Walter Metcalf and Ralph Cordy
and Mark Arnold.
And then we invited people to step up to the podium and sign up for the New Spirit of St.
Louis organization.
And if they didn't want to do it publicly, there was a form they could fill out.
And I think at the end of that day, we probably had,
my recollection is probably around 20 individuals
who signed up.
So we raised about a half a million dollars
at that moment in time.
What story do you remember best about raising that?
You want to tell the John McDonald story?
Yeah, so John McDonald was the chairman MacDonald Douglas Corporation, which is now part
of Boeing, and for him the $25,000 was, you know, not at all significant. But what would be
significant would be him lending his name to this effort. And he tasked his space wizard, Bill Gobots,
who was heading up the Delta Clipper program
and working with people like astronaut Pete Conrad
on that program.
He said, what would it cost, tell me what it would cost
McDonald Douglas to do this X Prize flight
to win this prize.
And Bill, who we came to know and love, you know,
did a very serious engineering study on it. It said we could do it for
probably about $60 million, $50-$60 million. And the recommendation was that
they should support the... I don't remember if it was Bill's recommendation to John
or John's recommendation after talking with Bill, but the idea is well let's support the
effort and if we we decide to get into this business we'll just buy the company
that wins, which is which is kind of what happened at the end in a way to to
Bert Rettun's company. So, but we had a lot of really courageous relatively small players that weren't multi-millionaires,
that weren't people from St. Louis and elsewhere.
About half of our New Spirit members actually ultimately came.
In fact, the best story is probably the Tom Clancy story.
We'll get to that in a little bit, but what happens now that I think is so important is it's March of 1996.
We just raised a half million dollars.
I think Al thought we would get all 100 people to sign up.
What do we do now?
It was, let's gamble.
We're all gamblers, right?
This is a crazy field of dreams.
And Al said, we should go ahead and announce the prize and do a huge media event.
And you know, I've since then written about this idea of giving birth to an idea above
the line of super credibility.
So the question was, could we announce the XPRIZE on a global stage in a way that would
get the world's attention and get the potential sponsor to come to us if we couldn't go out
and find them. So we start aiming and we ended up hitting a date of May 18th of 1996, not far afterwards,
where we were assembling this super credibility.
Just to lay out what super credibility looks like, we're having a massive press event under
the Arch in St. Louis.
On the dais is not one astronaut but 20 astronauts. So Byron Lichtenberg,
who is with you and me sort of early founders of this competition, went out to the Association of
Space Explorers and got 20 of them to show up, including Buzz Aldrin and many of the early great astronauts.
And so on the DS are 20 astronauts.
We have Dan Golden, the head of NASA there, and we have Patty Gray Smith, who was the
associate administrator effectively overseeing spaceflight for the FAA. So the two big government groups there.
And then we have Charles Lindbergh's grandsons.
We have Eric Lindbergh and Morgan Lindbergh on the dais with us, and I'm going to be bringing
Eric on with us in a moment.
And then we have Burt Rutan there also speaking.
And it was incredible.
We had front page news around the world, right?
$10 million space prize announced out of St. Louis.
And no one asked we have the money, which we didn't, and no one asked we had any teams yet, which we didn't.
But it had entered this period of super credibility, and that was amazing.
Steve McLaughlin I think we ought to fess up, Peter, that it was not
uncontroversial to do this big launch. In fact, we lost two of our board of directors members
who were freaked out by the by by and these
and these are both good friends and good people but they were they were yeah
well here was that here was the here was their pitch you're gonna take all the
money we just raised a half a million dollars and you're gonna blow it on a
large PR event are you crazy that was I think the summary of what they said.
Yeah, but it's a succinct summary.
Yeah, and the answer was yes, we're going to do that. And I mean, it was interesting, right,
because our pitch after that was to go to potential sponsors and say, listen, here's the deal.
You don't have to pay until after someone does it. This is pay upon success.
You just have to pledge the $10 million.
You don't have to pay until after someone does it.
Everybody, I wanna take a short break from our episode
to talk about a company that's very important to me
and could actually save your life
or the life of someone that you love.
Company is called Fountain Life.
And it's a company I started years ago with Tony Robbins
and a group of very talented physicians.
Most of us don't actually know what's going on inside our body.
We're all optimists.
Until that day when you have a pain in your side, you go to the physician in the emergency
room and they say, listen, I'm sorry to tell you this, but you have this stage three or
four going on. It didn't start that morning.
It probably was a problem that's been going on for some time.
But because we never look, we don't find out.
So what we built at Fountain Life was the world's most advanced diagnostic centers.
We have four across the US today and we're building 20 around the world.
These centers give you a full body MRI,
a brain, a brain vasculature, an AI enabled coronary CT looking for soft plaque, dexa scan,
a grail blood cancer test, a full executive blood workup. It's the most advanced workup you'll ever
receive. 150 gigabytes of data that then go to our AIs and our physicians to find any disease
at the very beginning when it's solvable. You're going to find out eventually. You might as well
find out when you can take action. Fountain Life also has an entire side of therapeutics. We look
around the world for the most advanced therapeutics that can add 10, 20 healthy years to your life
therapeutics that can add 10, 20 healthy years to your life.
And we provide them to you at our centers.
So if this is of interest to you, please go and check it out.
Go to fountainlife.com backslash Peter.
When Tony and I wrote our New York times bestseller Life Force,
we had 30,000 people reached out to us for fountain life memberships.
If you go to fountainlife.com backslash Peter, we'll put you to the top of the list. Really it's something that is for me one of the most important things I offer my entire
family, the CEOs of my companies, my friends.
It's a chance to really add decades onto our healthy lifespans.
Go to fountainlife.com backslash Peter.
It's one of the most important things I can offer to you as one of my listeners.
Alright, let's go back to our episode. Everybody, let me introduce Eric Lindberg,
grandson of Charles Lindberg, artist extraordinaire, aviator and crazy sports
fanatic. Eric, where are you today? I'm on Mercer Island, very near where I
first met you, Bainbridge Island. Yeah. You know, I want to tell a little bit of
the background here and then bring it up to that May 18th, 96 date when
we're on stage together. So, you know, I had, obviously all of this got started
with your grandfather's book.
And as in between 94 and the announcement in May of 96,
I'm like, I've got to figure out how to connect
what we're doing with the Lindbergh name and family.
And I was living in DC at the time and I saw this announcement that the Lindbergh name and family. And I was living in DC at the time,
and I saw this announcement that the Lindbergh Foundation
was having their annual gala event
at the Air and Space Museum.
And unfortunately, I wasn't invited.
But it didn't stop me.
Listen, this is all about opening
commercial space flight for humanity. This is all about opening commercial space flight for humanity.
This is all about opening a space frontier for humanity.
There's a greater purpose here.
So I put on my tuxedo.
I don't know if I rented it or owned one back then.
And I crashed the party at the Air and Space Museum.
And I'm like, all these individuals are around and like where it's the Lindberg family.
I find out that your aunt Reeve is the senior most Lindberg at this event.
I finally find my opening to go and introduce myself to her.
I'm like, hi, I'm Peter Diamandis.
We're doing this $10 million prize. I would love to have the Lindbergh Foundation involved and she goes slow down
Slow down she goes. Okay. Listen, let me let me recommend
There is one of the Lindbergh family members Eric Lindbergh who is a pilot
I don't think she said he's the flying Lindbergh, but it sounds like a circus act, but
he's a pilot and you should go and meet him. He would be the right member of the family to get involved.
And that was the first time I heard your name.
And then I think Colette Bevis, who was involved in her earliest days
supporting and creating this XPRIZE as well. I think maybe she reached out to you first.
Yeah, I think Colette called me or something and I thought, oh, this is interesting and not normal.
But it was very interesting.
It was a crazy idea.
You weren't used to Colette calls?
It was a crazy idea. You weren't used to collect calls?
I think the next thing happened was that, you know, I brought Byron with me and we came to visit you.
It was still back then, astronauts were not as frequent and bringing an astronaut as your
calling card still had a level of pizzazz and Byron, God bless him, you know, joined in and we came.
So here we are, Eric, Byron Lichtenberg, Peter Diamandis here talking about opening the space
frontier and doing this version of the Ortega Prize.
So what did you think?
Yeah, first of all, I mean it was crazy and you guys were crazy I
was
You know
I guess because of my background my grandparents being the most famous people on the planet for about ten years straight and then
You know having this incredibly public life and the latter half of their lives they really focused on the balance between
Advancing technology and preservation of the environment.
So I thought 10 million bucks into space, you know, this core idea of the prize.
It's nuts.
We need that $10 million down here on planet Earth.
So I really was resistant.
And Aunt Reeve was sort of, yeah, I didn't really get it, but you might be interested because you fly.
And then when you guys came,
and I thought, well, I'll go have dinner with an astronaut
and hey, it's a free dinner.
I couldn't say no to that, but as you recall,
I had long hair because I kind of couldn't afford a haircut
and I was walking with a cane and
really disabled and not living living a very constricted life, but
And as I just listened to you guys you and byron were I mean you were so much, you know
Listen, we need you know the environments first
um, and you know, why why would you focus on space instead of this and Byron
and I just opened up with every possible you know argument we possibly could
about you know going going to space to save the earth etc. It worked I got chills
on the back of my neck you know listening to Byron talk about what it's like to
see our planet from space. And I still get those chills. I want to see that. It was really powerful.
And then thinking about, you know, maybe what we learn from space is what we need to survive on
this planet. And then you guys were talking about space solar power, lessening the burden of our
And then you guys were talking about space solar power, lessening the burden of our resources here on space.
And that dialogue you had earlier with Greg is,
if you're not really thinking about space flight
and what it can offer us as a species,
and not just humans, but all life on planet,
I think you just poo poo it.
And that's one of the problems that spaceflight
has had. Yeah, I think one of the things that is the most valuable asset from the XPRIZE
and from our collective efforts is the ability to dream big again. Right? And I think that's
one of the most important elements is the human spirit of dreaming big, of there is no problem we cannot solve.
So we swayed you enough and offered you, so you had never been to St. Louis, so let's
take you back to May 18th of 1996, there's some good stories to be told there.
You flew in, Morgan flew in as well. Morgan's your younger brother.
Yeah, I was having trouble, you know, walking and so I asked if Morgan could
help me with that flight and get a wheelchair through the St. Louis Airport
just, you know, on and off kind of thing because I really wasn't... I wasn't living as a human.
By the way, Eric today is telemarked skiing and having a blast and climbing and hiking
and we'll tell the story of this rehabilitation as well.
So you come, you've not been to St. Louis before, right?
Right.
Yeah, no.
So now I got a free dinner and I got to talk to these interesting characters
and then, well, you want to go to St. Louis for a big gala with a bunch of astronauts?
I'm like, woohoo, more free dinners.
So what was it like coming to St. Louis? Because, I mean, like every other street was
Lindbergh this and Lindbergh that.
Oh, man, Lindbergh Boulevard. And then, of course, the first thing we do is get in a car
and we're toured around St. Louis. And there's like the side of a building has an image of my grandfather on it
that's way larger than life and it's cubist.
It's cubes that look like him in the aviator helmet
and the goggles.
And quite frankly, I was overwhelmed.
And I think when you grow up as a Lindbergh,
there's a certain Lindberghophobia that goes with that
because people say, oh, you're a Lindbergh.
You must have grown up with three or four airplanes
and so forth.
And people have all these preconceived notions.
But my reality was obviously different.
So I felt kind of really taken aback by all that.
But it was also really, I started to
get that glimmer of hope and inspiration.
A little bit of excitement, right?
Yeah, not just about, you know, spaceflight and what that could
bring to humanity, but my life. I started thinking, oh, here's
this crazy thing I could be involved in and wouldn't it be
great if it actually happened? Little did I know back then about how risky these
kind of startups are, but it really gave me this incredible inspiration
in my life that's carried through to today and that's I think the greatest
gift that I've ever received. That's
awesome buddy. Greg, what are your memories of May 18th?
My goodness, well you know it was a real tour de force. I actually was just
looking at some photographs from that event and the laser light show. Neil Diamond looking to the future.
I remember that was in the evening. I remember one thing leading up to we had
everybody staying there in St. Louis at the same hotel and we had a bus to bring
all the astronauts and all the dignitaries to the stage. And I remember that that Dan
Golden and Burt Rutan got into a crazy argument.
Almost like yelling at each other. Yeah, Dan Golden is the NASA
administrator and Burt Rutan is the radical aviation soon to be space entrepreneur.
And world famous airplane designer.
Yeah.
So just go ahead and talk about Burt one second, give him context here.
Yeah.
Well, Burt Rutan at the time of our X-Prize announcement, he had started a company called Scaled Composites and his
biggest claim to fame, he's real well known in the aviation space, but his biggest claim
to fame was he built the Voyager aircraft that flew around the world nonstop. His brother,
Dick Rutan, was the principal pilot of that. So he's really well known, but his philosophy is that Lager has
with Dan Gold in the head of NASA, at least seemingly so. I think Burt goes,
listen Dan, I think you should take half of NASA's annual budget and like give it
to XPRIZE to do prizes because you guys are wasting the money. I mean like what
the hell have you done over the last, you know,
since the Apollo moon landing? It's really incredible.
And they got into an argument,
and that scared the shit out of me,
and a lot of people there, because they're about to be going on stage
in an hour in front of the world media,
and they're going at it, and we literally have to separate them on the bus. Anyway, that was crazy.
Yeah, I'll tell a short story on the other bus. I'm hearing a conversation between Alan Ladwick,
who's an aide to Dan Golden. Yeah, he was one of the associate administrators of NASA,
yeah, and somebody who I don't know.
And I'm listening to their conversation.
I'm sitting one seat in front of them.
And this guy that's talking to Ladwig, who I know well,
really a smart guy.
And he's talking about how he would
go about winning the X Prize.
And I remember the discussion about what propulsion system
had to do with using hydrogen peroxide.
I said, oh, this guy must be a rocket engine designer.
Turned out it was the guy who had produced the movies,
the Blues Brothers and the Naked Guns series,
who later becomes our super close pal.
And it has my job.
Robert K. Weiss.
Robert K. Weiss of Hollywood fame.
So.
I remember, just to very quickly,
I had met Bob earlier when I had a film script
That I was pitching about the winning of the X Prize and my naivete is like
I'm gonna sell this film for ten million dollars and fund the X Prize
I mean you have to understand we're desperate to fund this prize. It's like how they'll fund it anyway
Bake sales film scripts. Yes
so we have this announcement and Eric, you were on stage.
I think Morgan spoke as well. We had Dan Golden. We had Buzz Aldrin speaking. We had the Al Kurth, of course, was our emcee. And it was an extraordinary, I mean, just to watch this announcement, it was historic
in nature.
And we had media around the world, you know, just praise this, praise St. Louis, everything.
And then the next day in the St. Louis dispatch is an article from a guy
named Bill McClellan, and I will never forget this because I was so proud of all the incredible
press. And this article by Bill McClellan says, only in St. Louis, who built an arch,
a monument to those who left St. Louis, would they be naive enough
to give money to this crazy $10 million prize? And I was so depressed by that article.
And I remember Al Kurth saying, okay, listen, you got to go and explain to Bill, go buy him a few
beers and explain to Bill what you're doing and why you're
doing it. And a few weeks later I did that and one of the proudest moments was he wrote a retraction
to that piece and he said, okay, I now get what X-Prize is doing and why it's doing it and very
proud. And I remember I framed the original one and the other one above my desk.
Yeah, in fact over time he wrote two retractions and because he was so
well known in St. Louis as a brilliant guy but a somewhat of a curmudgeon, he
apparently had never retracted anything. So the fact of those retractions gave us
much more good local press
than then than the and that was the only bad press we I think we ever got really. I do remember that we had somebody we had some I didn't discover until years later that that somebody in a British
science journal had written we must be crazy libertarians because our prize is for non-governmental space flight.
And all this is true.
Not, well, not knowing that the head of NASA was there with us and that NASA was very supportive
actually of private space flight as they are now.
And we worked through Alan Ladwig at length to get Dan supportive.
And one of the things that people don't realize is that when we
before when we started this competition the the rules for the FAA for spaceflight
did not allow for private for people to go on rockets commercially did not
allow for reentry and one of the biggest things we had to overcome during this competition was to get the FAA to rewrite the laws that would allow for a commercial spaceflight industry to exist.
And today, SpaceX and Blue Origin and all the other companies are beneficiaries of that legal reconstruction that we spent the better part of five, six
years working on.
I think it's worth telling some of the stories between after the launch and where we were.
I'll tell one quick story, which was I remember getting a call one day at Sunday morning from
one of the teams saying,
listen, we built our vehicle,
and it wasn't a team, it was a proto team,
we've built our vehicle, we're about to launch,
do you have the $10 million?
And I'm like, who are you?
And no, I don't.
And where did you get my phone number from?
And so there was teams started to register,
and again, we had like 26, I think, teams in full
from seven countries at the end of the day
who cumulatively spent $100 million
to grab this $10 million prize.
But we were under a lot of pressure
to try and get the funds.
And I remember we went first,
who did we go to first after that, Greg?
Well, I have some specific memories.
I remember going to the Merits Corporation.
Yes, Merits Corporation.
So Merits is a company that does a lot of work
in the auto industry and is headquartered in St. Louis.
My memory, Peter, is you and Colette and I
spending all night in a Kinko's,
putting together about 150 slide presentation.
Yes, we blew them up onto poster board,
and then we were like putting spray glue on
to create these poster boards.
And Merits is in the in the
in the like gold watch industry the
Benefits and incentive business, right? Yeah
So if if you if if you want to reward your salespeople
You can get merits points and they can pick incentives from a catalog like trips or whatever
So that's what they did and we we really, I think we were actually
fairly close on that.
We felt as if it was our first big pitch to a company
and we felt like they were sincerely interested.
And I think they were.
And actually Bill Merritt signed up as a new spirit member.
Yes.
And we pitched, God knows, everybody, right?
100, 150 more.
Yeah, I'm tired.
The crazy thing about those days was that it was all using,
you said PowerPoint earlier, but I think in the early days
it was on Kodachrome slides, you know,
bringing our projector to the presentation.
And it was all those mad scrambles.
I remember going to Emerson,
which is also a St. Louis area company,
and going up on the elevator and seeing a call from my wife
and I silenced it because we're about to walk
into the meeting, they've taken a while to get to.
We pitched them and it went great and we left.
And I was driving west to go back to Gregg's or something
and I listened to the radio and I heard there was an earthquake in Seattle and I was like,
oh no, my wife and son went through an earthquake and I tuned them out for a couple hours.
But that's what those days were like. They were just, it was all shoe leather and it wasn't this
sort of virtual presence that we have today. I don't know if people
understand. I don't even know if I grok that. Yeah, I mean the the countless number of of
heartfelt pitches and this is the one, this is the company that's going to back it and it's like,
it's like can't you see it? Like you know We pitched Virgin. We pitched Richard Branson, I think, two or three times.
We pitched him personally.
We pitched him for Virgin Atlantic X Prize, Virgin
Mobile X Prize.
We'll get to the point where he basically sort of didn't back
us, but backed the winning technology to commercialize and create Virgin Galactic.
But it was crazy.
And we had so many people telling us, I mean, especially after the Columbia failure and
after 9-11, people telling us, give up, there's no way. This is not going to happen. This
is just a reach too far. Yeah, you know, interestingly you mentioned
Columbia, but and we really, I remember that morning, that Saturday morning when
Columbia was lost, and we really thought we were over. One of the surprising effects was that NASA came to us after Columbia,
and the CFO, as it were, of NASA, that equivalent, Steve Isakowitz, his son Matthew was a teenager,
and it turned out an XPRIZE aficionado, he made a bet with his dad. He said, Dad, out an XPRIZE affectionato, he made a bet
with his dad. He said, Dad, I bet XPRIZE will fly a person in space before NASA
flies another person in space. And Isaac came to us and said, help us, and this is a
year before the success of the XPRIZE flights for the Ansari XPRIZE,
they came to us and said,
Peter, Greg, can you help us figure out
whether NASA could do in center prizes,
and if so, which one should we do?
And that was critical money for us.
That kept us going during 2003,
and resulted in NASA's centennial challenges,
which are their equivalent.
So, but we-
One of the things we did to keep things going,
again, we announced the prize in 96,
we don't have any money,
we are trying desperately to keep the engine going
by going and raising $25,000 at a time.
I mean, that was our economic engine,
going out and pitching somebody
and getting the next person, the next person to join the East Bridge St. Louis. And I remember in
1998, two years later, we had a gala at the St. Louis Science Center where we invited all of the
teams to come and display themselves, right? And we had this giant-
Yeah, actually, Peter, it was 97.
97, okay.
It was 97.
We held it at the planetarium,
which is part of the Science Center out in that big tent.
Yep.
And we had our first teams come.
In fact, they looked at a possible launch site
over in Illinois at the Scott Field Joint Use Air Base.
It became real at that point when you saw the teams
and what they were attempting to
do.
Then I got a call one day from Gary Hudson, who was one of our teams.
He was running Rotary Rocket, which was the helicopter version of going into space.
I wish he had actually built his original version of it and not the larger one later.
And Gary says, you should go and meet Tom Clancy.
And I get a meeting with Tom Clancy, who had invested in Rotary Rocket and was interested
in spaceflight.
And I remember meeting with you and Bob Weiss,
who we mentioned earlier,
and I'm going to meet Tom at his owner's box
at a baseball game.
He was an owner of, which team was it?
Orioles?
No.
Baltimore Orioles.
Yeah, Baltimore Orioles.
And you and Bob pulled me aside and
say, Peter, whatever you do, do not pitch him for money. Don't pitch him for money. And like, but
what do you mean? That's like, it's what I do. It's like, no, no, no, no, you want to build a
relationship with the guy. Do not pitch him for money. And I'm like, I feel like this like,
I feel like I'm just like got strapped
and gagged in that moment.
Okay, he said, just get to know the guy.
Don't pitch him for money.
Probably the best advice, you know, because I was going to pitch him to become a $25,000
donor to New Spirit of St. Louis and to use his celebrity to support us.
And so I'm in the owner's box with Tom Clancy, and I'm trying to get some time to talk about
space and his team is neck and neck, neck and neck.
And the other team pulls ahead, I forget who they were playing, and all of a sudden in the next inning, its
bases loaded and the next batter, it's a grand slam home run and Orioles pulls out ahead
by four wins and Tom's ecstatic and I'm like, okay, now is the moment.
And so instead of pitching, it's always about timing, instead of pitching for money, I said,
listen, we're having our X Prize Gala, we're bringing all the teams to St. Louis, would
you come and be our honored speaker?
And I think he was on the endorphin high from that Grand Slam home run.
He said, sure, I'll come.
And that was a magical moment.
Do you remember what was going on there, Greg?
Oh, I sure do.
Tell me.
So two things were going on. One sounded really bad and one turned out really well.
The bad one was that our good friend Buzz Aldrin, who we, Peter and I had both known for years,
he stayed at my house in New Jersey in the old days.
He was going to come and be our sort of featured
headliner speaker for our event and a couple days before the
97 Gala he had a problem and the pullout and we asked Tom actually to
Speak and he did a nice job But before he did a nice job
He's walking around this Gala and our New Spirit members
are wearing these big beautiful medallions.
These large bronze, golden medallions, yes, I remember them well.
Yeah, on big red-
Colored ribbons, yeah.
Thanks, yeah. And so he asks Cindy Carrad, who was Peter's, your PA at the time.
Yes.
What's with the medals? And she says, well, those are folks that are members
of the New Spirit of St. Louis organization. They've each donated $25,000 to the XPRIZE.
And he says, I'll take four. And in those days, and so that put our event seriously
into the black. Yeah. It was unexpected and it came from me not asking him for money.
But it did something more than that, Peter.
Oh, yes, it did.
That's right.
It resulted in a story.
It resulted in the next day, a tiny little story, a couple of paragraphs in the Boston
Globe.
And it turned out that there was a company in Boston whose job it was to come up with
opportunities for the Visa credit card, one of the Visa credit card offering banks in
Delaware, to find affinity groups.
So like if you went to Northwestern College, they go out to all the Northwestern alums
and say, get the Northwestern Wildcats purple
Visa card and every time you use it will give eighth of a penny to your mama mater.
Well they said hey maybe there's an opportunity there.
They contacted us and the result was first USU.
Can I tell a story?
I get a message.
I get a message.
Who was our admin at that point?
Do you remember her name?
I don't remember but you were in the Magna place building with a message. Who was our admin at that point? Do you remember her name? I don't remember, but you were in the Magna place building with-
Yes, I get a message that a organization, First USA from Boston has called about a donation.
And of course, I'm thinking, what, they want us to give them a donation?
It's like, we don't have money to donate to them for god's sakes and and so and then
who the admin calls them to get more clarification no no no they're calling
about giving us a donation I'm like you know speed dialing to call them yeah
that was a Laurie Metz was a Laurie Metz that was it from Laura that's right
Laurie did that and then ultimately it ends up in a meeting you Bob Weiss and I and Doug
King I remember we're in the st. Louis Science Center and we look out the
window and we see this large black sedan pull up with like three guys in black
suits pull out and there was like the men in black moment so take it from there Greg. Well it resulted in us making a deal whereby
FirstUSA would pay five million dollars of the ten million dollar prize if
somebody won our contest did the required feat by a date certain in the future, which we hadn't
picked yet.
Yeah.
We did later.
We picked the Wright Brothers 100th anniversary.
It was December 17, 2003.
Yeah, originally.
So that was a contract we made with them, and we also got some, we got a little bit
of upfront money and some fractional money as some beautiful credit cards. Yeah, so there was
this great company in, if we can put drop pictures into the editing, we can, I've
got the pictures, a company called Shamly and Fred Shamly and an associate
say, I was still living in the Princeton area when this deal started. And I was, in fact, I was sitting around trying
to think about a slogan that we could use.
And I remember, because this was in Hopewell
where I was living at the time.
And we were thinking about giving the winner,
they were gonna have a sort of a lottery,
and we were going to give the winner of the lottery a chance to fly on an XPRIZE ship. Second prize is
you didn't have to fly on the ship. But anyway, I came up with the idea of your ticket to
space.
Yes. And that was, and we had, we had people around the world getting these X prize credit cards.
And the challenging thing was five million dollars was great, but it wasn't ten million
dollars.
And we still needed to raise that ten million dollars.
And we're, we're barely hanging on by, you know, our fingernails operationally there.
You then move your family out.
We're operating.
I'm a volunteer chairman of the organization.
We had like one and a half salaried individuals.
But Bob Weiss comes up with, and I, so we're still, we're pitching. We're pitching, pitching, pitching every CEO, every large car company, every company.
And, and I remember Bob Weiss corners us one day to talk about something called hole in one insurance.
Yeah, so, so Bob had gotten really involved. Bob was that guy that I met on the bus on the day of our first gala.
And he turned out to be, us when we had our first title
sponsor, Peter.
We should talk about the Oblastov saga at some point.
But Bob was aware of a kind of insurance
that we had never heard of before,
because we're not sports guys.
We don't watch golf games.
It's called hole-in-one insurance.
So if you watch a golf tournament, and they say if It's called hole-in-one insurance. So if
you watch a golf tournament and they say if someone hits a hole-in-one today, they
win a brand new corvette. Some insurance company has taken the bet basically that
they know with fine detail the actuarial possibilities of you know how hard it is
or how easy it is to hit all in one. And so instead of having to pay for a whole core vet, you pay some amount,
maybe 10% of it or 5% of it. Well, Bob had the crazy audacious idea that we ought
to try to see if we could find an insurance company that would be crazy
enough to take our bet that one of our teams would complete
the required fee by some date certain.
And maybe we could find a deal that would let us leverage the money that we did have.
And indeed we went to, because we knew the space business, this is mostly on you Peter
from your microspace days, we went to insurance underwriters in the
satellite business, and to our surprise, they agreed to take our bet. Now, I think the
statute of limitations is pretty much wrong on all this stuff, so we can tell what really happened.
So one of the things that happened, I got the most extraordinary phone call one day.
One of the things that happened, I got the most extraordinary phone call one day.
It was after 2000 because I was in the offices that we had on Spirit of St. Louis Boulevard
at Spirit of St. Louis Airport. And it was the insurance company thinking about whether or not to do this deal with us and they asked me
to provide them with the names of space experts that could help them figure out
the the odds basically. Yes. So that's like when you're a trial lawyer and you
get to pick the jury yourself without the other side being involved. So because I
gave them the names of very serious people that I knew in the space business
who believed that only NASA and God could they didn't they weren't even sure the
Russians could do it. I knew you obviously proved that they could but
they were I picked the the biggest skeptics of of yeah they were serious
people I didn't load the deck completely, but they were very credible, well-known people, but
they had the common belief that it wasn't going to happen.
So we did find a company and it enabled us to roughly almost double our striking power
for that.
So we end up basically negotiating a deal that this insurance
company would pay out the other five million dollars by December 17th 2003.
And we'll go into this a little bit later but of course no one won the X
prize by December 17th 2003 and the five million dollar from First USA was going
away and there was going to be there was ultimately a renegotiation of the deal where the insurance
company needed to back it through what we set the new date of through the end of 2004.
Most people don't know that the original Ortega prize ended in 1925 and Raymond Ortega actually
extended it. And so it was not unusual.
In fact, to this day,
X-Prize sometimes extends the prize deadlines,
but deadlines are important.
I hate to use the word dead,
but deadlines are important
because they incentivize teams to do,
you know, to like make it happen, to take their shot.
Otherwise, if you had forever,
you'll be lazy and you to take their shot. Otherwise, if you had forever, you'll be lazy
and you'll take the time.
Peter, one of the things that strikes me right here
as we're talking through this history
about the Ansari X-Prize is that the time scale
is a lot longer than we're able to discuss.
And those deadlines of making the payments on on on the premiums for the prize and the and the and the pressure on the
Fundraising it lasted for what ever nine years and that was just the beginning
Yeah, I mean so I'll tell a little bit and
And I want to lead us to two stories. One, Eric, your story of recreating your grandfather's
flight and the second is of meeting our other patron saint, Anusha Ansari. So we negotiate
this deal with the insurance company and ultimately they are going to charge us on the order of,
I forget the exact amount, it was like two and a half million three million dollars
That it's a bet. They're like, okay if you pay us this premium
And
Someone wins we'll pay the 10 million dollars if you pay this premium and no one wins. We keep the premium
So it's it's legalized gambling. It's what this insurance policy is
and we get we get the you. When we got to the point where the insurance
company is going to have to cover the whole 10 million and go through the end of 2004,
we get their premium requirements. I remember Bruce Kraselsky and Mr. Eade were negotiating
this for us. The problem, they were asking us for like
two and a half, three million.
Greg, was that your memory of the premium amount?
Yeah, but at the end of the day,
our total premiums were close to five million bucks.
So, but we didn't have that money.
And so I was like, shit, what are we gonna do?
And I had an insight insight I said, okay listen
Here's the deal. I want to I'm gonna pay you
$50,000 a month
For the next year and then we'll do a balloon payment
That $50,000 a month is going to give us time to go and raise the full amount
Whatever whatever it was three three, $4 million.
And I remember, you know, we would have,
it would be Monday and we would have $50,000 due on Friday.
And if we didn't pay it, the whole thing was over.
You know, we'd announced the fact
that we had the $10 million
through an insurance policy to the teams.
We didn't publicly announce this yet, but the teams knew because they were like, do
you have the money yet?
Do you have the money yet?
We're building vehicles.
Do you have the money yet?
And it was a lot of stress.
Yeah, by the way, I mean, we should say, Peter, we always told the teams exactly what was
going on because these people were risking their lives, you know, not just their time,
but they were doing something that we knew was hazardous. And, you know, we were very straight
up with them and it formed the basis for all of our team agreements going forward into the future.
And so I think I may- But where you're going with this is that,
Eric, you're exactly right the pressure was incredible
My hair was a very different color
Getting of this process
You know Peter's Peter and the burden was mainly on Peter to raise the money
And I made a lot of new friends, right?
I paid one myself a day
Oh Ressie who came in and paid one and Barry Thompson who came in and paid one myself, Deo Ressie, who came in and paid one, and Barry Thompson, who came
in and paid one, and one of these $50,000 Fridays.
But the pressure was on in an extraordinary fashion to keep the organization alive and
to keep this prize.
And I think one of the things I want folks to understand is we died a thousand
deaths. We were over so many times. And it was just this belief, this absolute heartfelt
perseverance and belief that this was one of the most important things. This was our massive
transformative purpose to open the space frontier for humanity. And every time we hit a wall, we'd pull, you know, every time there was a no and a no and a no from someone we're absolutely sure.
And every time, you know, we had, you know, 9-11 happen and the Columbia accident happened,
we just pick ourselves up off the ground and start again.
And there were two important moments. One was Eric, you making
the decision because we were hand-to-mouth as an organization and you
made the decision that the 75th anniversary of your grandfather's flight
was coming up and that you were going to recreate your grandfather's flight
for the purpose of raising a million dollars
for operating capital for the foundation.
Greg and Eric, would you tell that story
because Greg, you were in the middle of this.
You get a call from Eric Lindbergh one day.
Take it from there. Yeah, it was in 2000,
and we had had a company
that was gonna be our title sponsor
that had lost half of its funding
due to the dot com meltdown.
But the meltdown hasn't happened yet. So I'm out with you, Peter and Bob Weiss, in this company called Blastoff in Pasadena, and I
get a call from my pal Eric, who says, Greg, you've been a pilot for 30 years. I'm thinking
about recreating my grandfather's flights for the 75th anniversary in May of 2002. What do you
think? And my quick response was, what are you crazy? You have a four-year-old
little boy, beautiful wife, you want to go New York to Paris non-stop as part of that flight, and that's about
3,000 some miles, 2,600 of which is over wet stuff.
You can only get rescued the first 50 and last 50 miles over that wet stuff by helicopter.
Why?
And Eric had three reasons.
He said, I want to understand what my grandfather did, and the only way to understand it is to do it.
I want to showcase the future of flight, including XPRIZE.
And I'm thinking about those.
There are legitimate reasons.
But do I want to be complicit in my friends' immolation?
Probably not.
And then when he talks about the future of flight and XPRIZE, well that's my job to promote
XPRIZE. Is it worth success there and against his life? Probably not.
But he got me with the third reason. He said, well you remember when I was in a
wheelchair and on crutches when you met me under the arch in St. Louis.
I got my life back.
I'm going to do something with it.
And where you really got me, Eric, was when you said, I want to show people, especially
kids, that if they're suffering from something like my rheumatoid arthritis, something horrible,
there's hope.
Oh, I said, okay, I'll help you.
You'll think about it. II remember that conversation well because it it it you know that the the gestation of that
story is I have dinner with Peter and Byron and then I go
to visit this crazy you know cabal of astronauts and space
geeks and I get excited and I you know my first trip up on
stage to say this is pretty
cool. I'm wobbling with a cane and then the 97 gala, I was actually walking up the stairs.
I had had my knees replaced, both total knee replacements in 1996 and I had some measure
of my life back. And then a couple years later, I started taking a
breakthrough biotechnology drug that gave me another chance at life. And I
got back into flying, so I was flying again. And I realized I might not get a
third chance at life. I'd had this sort of second chance at a physical life, and
I started thinking. And in those those days I was doing a lot
of sculptures and furniture in my shop and I was selling them at the local farmers market
and other venues and one of my clients asked me if he'd make a if I'd make him a spirit
of st. Louis because he and his brother both read my grandfather's book, The Spirit of St. Louis, like Peter did,
and it inspired them to become pilots.
And that inspiration led them to, you know, him to ask me,
would you do this for my brother?
And in the process of building that airplane
and investing myself into that unique shape
and sanding the grains of wood that I had in the wings,
I made a spirit that looked like a bird.
It got me thinking, what would it be like
to fly across the Atlantic?
And what was it like for my grandfather?
And so I started flying this thing in my shop,
in my hand and putting my mind's eye into the cockpit
and wondering what it was like for Charles Lindbergh
to fly an
unstable aircraft for 33 hours across the Atlantic and I thought huh
Could I do it and since I was working with Greg a lot we were talking fairly, you know weekly I
Ran it by him and and and he and he said no
You can't do that for all those reasons.
But as we kept talking, it's just
like the whole idea of space.
I think the more you know and the more
you start to realize and understand
what the potential is, the better it seems.
And that led me to that desire to retrace.
I realized I couldn't walk in his shoes.
But having this disease that killed my sense
of physical self, my state champion gymnast
when I was young, to be disabled.
Can you take that picture one second
because rheumatoid arthritis really,
I mean, you were the pinnacle of physical health, right?
Oh yeah, yeah.
Take that picture a second, from one end to the other end.
I guess, you know, when I grew up, I just had a natural physical ability,
and I could climb the rope in PE all the way to the top with just my hands.
And I climbed and skied Mount Rainier,
and I was Washington State champion gymnast.
And anything I wanted to do, physically I could do pretty well.
If I trained a little bit, I could compete.
So I have boxes full of water ski trophies
and things like that.
And that physical sense of self,
when I was in high school,
I thought if I ever got stuck behind a desk,
pushing a pencil for a job, I would kill myself.
I didn't know what I would do with that
because I was so physical. And then then of course rheumatoid arthritis
Came along and it's like having your knee sprained and then your other knee sprained at the same time
And then it moves around your body and it mirrors itself in your joints and and slowly
Decays your cartilage and I ended up bone-on-bone and my knees and that's when you guys met me
Yeah, I really a low point and I ended up bone-on-bone and my knees and that's when you guys met me Yeah, I really a low point
and I think that was a you know a
Bottom that led to this incredible achievement and I think in 2000
Greg the XPRIZE foundation was at a low point as well. We're on fumes.
We are basically everybody is employed by by I think you're the only employee at XPRIZE at this point and maybe even part-time
and when when Eric said i'm going to recreate this flight and we'll do it as a fundraiser i'm like
awesome all in
Not being as worried about your health.
My family was concerned.
As Greg was.
It's like I'll do anything to get this damn prize funded.
I mean, just to give you a feel for how bad things were, we were pretty sure we were losing
our title sponsor. I remember you and Bob
Weiss and I had a meeting at Pasadena and I took a red-eye home from that and
discovered that my car, which I had a park outside at the airport because we
didn't know, you know, because we were broke basically, had been hit by hail and
I took the car into, many cars were hail damaged, so the insurance company set up these
tent cities where you could go and get an estimate.
And my two daughter needed like $5,000 for orthodontia, and they offered me $5,000, $27.18 and I said, woo, woo, I have $27.18
because my car looked like a, pocked like a golf ball.
We were totally broke.
And the-
I just want to point this as a low point for the foundation
in 2000, right?
And just to remind everybody, today, the XPRIZE
has launched nearly $600 million in competitions,
has driven billion dollars in R&D.
This is not an overnight success.
This is an overnight success after 30 years of hard work, 11 years for the first competition.
I just want to bring it back to the notion that we're, the only thing kept us going was this fundamental belief
of this importance of the human spirit, that we were on an extraordinary mission and nothing
would keep us from that.
And the only way that we would fail is if we gave up along the way.
And so let's take a second and before I introduce Anusha Ansari who is, it's the next chapter in the story.
You make a decision to go forward with this, with this flight across the Atlantic.
And what was entailed in doing that?
Oh gosh, well it was, we had about a year and a half to get to the 75th anniversary and we quickly, you know,
had some meetings around St. Louis
to understand feasibility, back of the napkin calculations
of, you know, distance, mileage, and money,
what was it gonna take, and who do we need on board,
and what's the messaging that we could carry,
and how big could we go?
And I mean, technically it was feasible.
Some guy did it 75 years before, you know,
so in an old airplane.
The family feasibility for me was much tougher.
I mentioned I had this Lindberghophobia
and I think the rest of my family was used to
not putting themselves out into the public eye
And just and just a perspective right your grandfather's first child was kidnapped and killed
Yeah, and that because of the pinnacle of attention
And then there was this reaction to pull back and to really become a private life
And I think all of your siblings and cousins, you know, didn't like the attention.
They reacted negatively to the idea
that you were going to put yourself out there visibly
and physically to do this.
And you had to overcome that.
Yeah.
It wasn't just that, oh, you're going to hurt yourself, Eric,
and we could never forgive ourselves for that. But it was, you know, what, you're going to hurt yourself, Eric, and we could never forgive ourselves for that.
But it was, what are you doing?
And you're stepping into a legacy
that has a tremendous amount of pain involved in it,
and positive and negative sides of that.
There's an amazing new book out right now
called A Convenient Villain, where it details all of the reasons why
my grandfather was who he was, was this incredible
entrepreneurial character who was brilliant in the field
of aeronautics and astronautics as well,
but politically naive.
And he stuck his neck out.
And he was a patriot and did all these things.
But that gets you a better feel
for the kind of focus that was heaped on the family
that had this burden of legacy.
And for me, I realized in that feasibility study
that I had to do this mission.
I had to break free of those chains from that legacy
that were not mine.
I just inherited them.
And so I realized that the resistance I was getting
from family, I needed to push through.
And that aligned me fully to do this
and to take the physical risk.
And then Greg and I of
course you know went about finding sponsors for the flight and and we went
to Oshkosh Air Venture where you know it's my first trip there and we I
forget if it was the first trip for the second trip we spent the night in a
school room and some out near the prison we got a whole classroom to ourselves
but we found most of our sponsors there.
And then we talked to the company that was making the breakthrough biotechnology drug
that really wanted to get the news out.
Embryll.
And, of course, XPRIZE was on board.
So we started pulling together the funding for that and then made a partnership with
the Lance Air Company and Lance Neibauer to take a plane and make it worthy
of the transatlantic flight by adding a ton of fuel to it
and give it that longevity.
And then we started training.
And that was an extraordinary period of all of a sudden,
I'm really laser focused on my prime directive,
which was not necessarily to raise the money or fly from New York to Paris, but it was to
survive. Yeah, you know, as we tell the story, we were in the middle of our
fundraising when 9-11 happened. In fact, I was driving to meet with the Missouri Historical Society, which
had heard through the grapevine that we were going to get American Airlines funding for
our flight, and they were trying to get funding from American Airlines for a traveling Lindbergh
exhibit. So the boss of the museum wanted to cut a deal with me to split that money
somehow and get a piece of the action.
And as I was driving to that meeting,
the first plane hit the towers.
And the head of OHIS and I saw the second one
hit because we had set up a TV in his office.
And that was the end of that.
So we lost about half of our potential funding from that.
But as it was, of course, it turned out
to be the bridge
that kept us going. In fact Eric and I were in New York City doing media
training and then driving out to the Long Island to take a ferry to Groton,
Connecticut to get dunked and learn how to escape from airplanes in the dark underwater when we signed our agreement with our next guest,
Anusha. So we'll segue to that, but that story of Eric's flight still has legs today. In
fact, the airplane has just been restored to airworthy condition and Eric and I have
each just
we'll come back to that. But a new show was part of that story to everybody want to take a short break from our episode to
talk about a company that's very important to me, and could
actually save your life or the life of someone that you love
companies called fountain life. And it's a company I started
years ago with Tony Robbins, and a group of very talented physicians.
You know, most of us don't actually know what's going on inside our body.
We're all optimists.
Until that day when you have a pain in your side, you go to the physician in the emergency room and they say,
listen, I'm sorry to tell you this, but you have this stage three or four going on.
And you know, it didn't start that morning.
It probably was a problem that's been going on. And you know, it didn't start that morning.
It probably was a problem that's been going on
for some time, but because we never look,
we don't find out.
So what we built at Fountain Life
was the world's most advanced diagnostic centers.
We have four across the US today
and we're building 20 around the world.
These centers give you a full body MRI,
a brain, a brain vasculature,
an AI enabled coronary CT looking for soft plaque,
a DEXA scan, a grail blood cancer test,
a full executive blood workup.
It's the most advanced workup you'll ever receive.
150 gigabytes of data that then go to our AIs
and our physicians to find any disease at
the very beginning when it's solvable.
You're going to find out eventually.
You might as well find out when you can take action.
Fountain Life also has an entire side of therapeutics.
We look around the world for the most advanced therapeutics that can add 10, 20 healthy years
to your life and we provide them to you at our centers. So if this is of interest to you,
please go and check it out. Go to fountainlife.com backslash Peter. When Tony and I wrote our New
York Times bestseller Life Force, we had 30,000 people reached out to us for Fountain Life
memberships. If you go to fountainlife.com backslash Peter,
we'll put you to the top of the list.
Really it's something that is for me,
one of the most important things I offer my entire family,
the CEOs of my companies, my friends,
it's a chance to really add decades
onto our healthy lifespans.
Go to fountainlife.com backslash Peter,
it's one of the most important things
I can offer to you as one of my listeners.
All right, let's go back to our episode.
All right, next guest, pleasure to bring a dear, dear friend,
another patron saint on this incredible journey,
Anusha Ansari, who is our benefactrix.
Anusha, a pleasure to have you here.
It's great to be with all of you. Yeah, this is family time again. So we're at this point in the
story and it's 2001, Eric Lindberg has just decided to make his transatlantic flight.
Hopefully, we're at a low point in the XPRIZE. Blastoff, which was a company that was going to potentially be our sponsor, had splashed down.
That money was not going to materialize.
I did a podcast with Bill Gross talking about Blastoff, and folks can go and hear that incredible journey. But we're at a point where I'm not sure how we're going to fund the foundation.
We have this whole-in-one insurance in place, and I'm having these $50,000 Fridays,
but there's this balloon payment coming up of millions of dollars, and I've been wholly unsuccessful. I missed the entire dot com revolution,
where these dot com companies were spending millions
and tens of millions, and holy shit,
I forgot to pitch them properly.
And I'll never forget, I am in my apartment
on Third Street in Santa Monica,
and I pick up this copy of Fortune magazine and the cover issue says,
the wealthiest 40 women under 40. And I'm just flipping through this and I happen to land on
this page about Anusha Ansari. And it says Anusha Ansari has just sold her company,
Anusha Ansari and it says Anusha Ansari has just sold her company
Telecom Technologies to Sonus networks for 1.3 billion dollars and her dream is to fly on a suborbital flight into space And I'm like say what?
I read that line like three times. It's like to fly and a suborbital flight into space
It's like who says I want to fly in a suborbital flight, you know,'s like, who says I want to fly in a suborbital flight?
You know, people say I want to fly to space.
And I'm like, oh my God, this is her.
This is her.
And I am like, I'm start like, you know,
Googling around or whatever,
searching for telecom technologies and Nushan, sorry.
And it turns out that your company had been an asset sale.
The company was no longer around and I'm able, I'm not sure how, I don't remember exactly,
it might have been, I remember my team tracking you down, tracking down a a your past executive assistant and I get that person on the phone and I'm like
you know like this is her this is like I've been told no Greg's been told no Eric's been told no
you know 100 times 150 times and and like I have to meet you I have to I have to meet you
and I extract a promise out of your
past EA, who tells me that you're vacationing in Hawaii,
that if I send her a stack of materials, that she would
forward it to you. And why don't you pick up the story from
there?
Yeah, so I was taking some time off with family because we had worked
non-stop for over 10 years building a company. We sold the company and then ended up working
for Sonos Network up until the debacle of 2000 and 2001. And so we were taking some time off and I received a call. I said, I had said no
meetings because all of a sudden, because I was in the papers, everyone wanted to talk to me
about money and donation and I wasn't ready. So she calls me and says that there's someone
who wants to meet with you and talk to you.
And he said he wants to talk to you about space.
And at that time when we had sold the company, I had made the decision that I wanted to go back to the passion I had since childhood and going to space.
I had enrolled in a master's in astronomy, I was studying, I was researching to see what are my possibilities and
how can I get involved in an industry that I had nothing to do with and decided that suborbital
was probably the most viable option for me at that time. And when she mentioned space, I'm like,
oh, 100% first meeting when I come back.
And we came back, I don't remember exactly,
but a few weeks after that.
And you and Byron were the first people
I met with in our office.
I remember, I was like, Byron, you have to come with me.
First of all, you were in Dallas,
and Byron was in Houston.
And it's like, I have to bring my astronaut with me.
I used that game card with Eric and I was going to use it again with Anusha.
That made a big difference because I had never met an astronaut and Byron was the first astronaut
I ever met and just sitting next to him and having him talk about his experience in space flight and
giving me an autographed picture that was like I was in heaven.
So I want to tell this story a little bit. So to give some context here, you were born in Tehran
and you grew up, what was your childhood like and what was your connection to space?
Well, I fell in love with the night skies basically.
I wasn't thinking about going to space, but as a child I was very curious.
I'm still very curious and that gets me into all sorts of trouble.
But I slept outside. We didn't have air conditioning.
I slept outside at night, summertime.
And just gazing at the night sky was this field of possibility. It's a place where your imagination
can basically make up anything you want. And that's what I did as a child, because I had a
normal childhood until I was 12 and revolution happened in
Iran which brought guns and violence and screaming and shouting to my door for the first time
in my life. And then the war between Iran and Iraq happened where all the things that
come with the war again, death, destruction, lack of
food, water, electricity, blackouts all the time,
bombings, sirens going to bunkers and all of that was too
much for me to handle. So space became this refuge for me a
place where in my mind, I would go there and tell myself stories
of this wonderful, peaceful place,
the Star Trek world. And you were Trekkie along with me, along with all of us. I was. I started
watching Star Trek in Iran, Dabd in Farsi, all sorts of sci-fi, but Star Trek was my favorite,
and Spock was my favorite character because I wanted to, I didn't want to be the captain.
I wanted to be the science officer, the person who discovers all sorts of things.
And so I was on a journey of discovery when I looked at the night skies.
So fast forward a few decades later in your office, Hamid, who was your husband then, Amir, your brother-in-law then another brother
of Hamid's is there.
And Byron and I are pitching you and we're saying basically, listen, we're looking for
a title sponsor.
We're looking for at that point, the money to cover this hole-in-one insurance balloon payment
and then monies to operate the foundation.
And I'm like, it's like, I remember I couldn't sleep the night before because I was so excited,
like this is the person, this is the person.
I had felt that feeling before, but not anywhere near as much. And I remember leaving your room, your offices without a yes and I was
dismayed by that. And so what was what was going on in your in your mind back then? And
and, you know, what did you what did you think? Why didn't you tell me yes on the spot? You
could have saved me a lot of heartache.
It's the Iranian in me.
No, but so we were sitting there and you gave your PowerPoint presentation and we had a good conversation.
And I remembered thinking to myself that you were describing this competition and I had not thought of a competition at all,
but you were describing how you're gonna ask the world
to build a spaceship in their garage
and then fly not once, two times,
before they would get any money.
And I'm thinking to myself,
wow, what a brilliant approach to innovation.
As an entrepreneur, you know, I had selected teams, build teams, ask
them to build things. Usually, you know, they were late, they
didn't deliver exactly what I wanted. I had to pay them upfront
before they delivered anything. I'm like, we should do this more
in building things and especially a high risk thing,
which is what, you know, most of the companies that my family and I built
were about doing things at the edge.
So I had the risk taking gene in me already,
and I saw this as a way to do risky things,
but risk mitigated through a competition.
So in my sort of calculating head, I was thinking,
oh, this is a brilliant approach.
On the other hand, my kid, the space kid that's in me,
just loved it because I wanted to go to space myself,
but I also didn't want it to just be about me going to space
and I wanted it to be something that lasts afterwards.
So the fact that we were asking the teams
to basically build a reusable access to space
that twice within two weeks,
told me that this is gonna happen.
We wanted to build a business.
I mean, part of what you described to me
at whole industry in space.
And that sort of also struck a note with me.
I didn't
I in my mind, I had said yes, but not verbally to you. But and
I wanted to consult with the rest of the family, frankly,
also, we had glassed across the table, I felt like, you know,
some were skeptical, some of them were okay. But I wanted to
make sure everyone was on board because it was
significant even though we had sold the company for 1.3 billion.
Soon after that, the stock went no stop.
Always take cash.
Yeah, I know.
Next time, next time.
So it was a significant investment for us to do this.
It wasn't nothing.
And so I wanted to get consensus as we were all making this bet together.
And I truly didn't think of it as a donation.
I felt it was an investment in the future.
And it was an investment in the future that I wanted to be a part of.
And so it took us a little bit to get back to you and say yes.
So I'm back in my apartment in Santa Monica, the same place where I'd read that article
and just like hunted you down.
And I get a call from Hamid, your then husband, with you on the phone.
And I'm like, I'm'm just like I have a nervous school
kid, right?
Like what's gonna happen?
My entire future, the future of humanity lays in the balance here.
Are they gonna say yes or are they gonna say no?
And you said yes and you said that you would fund the capital, it was on the order of like five plus million dollars,
I forget the exact amount, it covered all of our insurance payments, it gave us a
couple million dollars of operating capital to keep the foundation going.
And it was interesting, right, because you said, listen, we will backstop this. If
you can find another sponsor to put up the money, to put up the $10 million, we'll give you some of it.
And so you realize that as a family, you weren't bringing a massive PR budget to the table.
And if we had Virgin XPRIZE or Amazon XPRIZE or some other large organization that would put a PR push behind
it would be better for the overall thing.
But we never did find that person.
And yeah, and I remember setting up those meetings with you and going to them.
We went to Houston Rockets.
We felt like they probably will say yes.
We talked to Dell.
We talked to Bill Banks and so many others and nobody saw the opportunity
and the potential we all saw in it. Now everyone wants to be part of it.
Or people did see the opportunity but then thought, oh, what's the downside and decided not to.
Yeah, I remember people telling me actually, I remember
people saying that you guys are crazy. Because you're going to
get people killed. And especially with the, you know,
Challenger accident, and Columbia accident, everything
that was fresh in everyone's mind. And I had to actually
write an op ed about it. Because I was saying that, you know,
people who go to the space business or flying to space, they understand the risk.
There is a bigger purpose and a belief in the future.
And they do it with the knowledge of the risk and, you know, stopping all the progress in space exploration is dishonoring their memories because we're
saying that what you believe in didn't matter or it wasn't right or it was not
a good idea and I think that's what people miss and so you just needed the
sister in your brotherhood that's that's why. Yes for sure you were definitely the
the missing missing component and then you know you know, it was a movie.
This would be the end of Act 2.
We're at the low point.
They were coming out into the high point.
And I want to bring us back to what was going on circa 2001, 2002.
We're after the dot com bust.
We're after 9-11. Anusha comes through. Eric, you're
flying your flight now in 2002. Anusha, you were in Mission Control there. And then we
also started meeting all the teams. And let's go back to some of those stories of some of those teams, because they were truly extraordinary.
Anusha or Greg, where do you want to go?
I remember two teams specifically. One was, of course, Bert and his big character, Bert Trutan.
And meeting him at Scale Composite, And I remember him showing us the sketches and the
designs he had. And I also remember he didn't take me that seriously because he's like,
I don't know if she's serious about this, whether she's truly passionate about this. And
I think it took me a while. Yeah, it took me a while to, to, to get him to warm up to me, but I'm,
I'm used to that being in the tech business and a place where women are not
taken as seriously, but it was, um,
it was truly exciting to just see all the different designs and approach it.
The other one that I remember, and I think I met him at an ISU event.
Um, he was the art part of the Argentinian team. It was this guy who was building a balloon takeoff, and he was basically having his neighbors
and the entire community bringing him material and stuff and helping him build this balloon.
And he was the most unlikely person to build a spaceship,
and in this case a balloon that would apply him. And but he was like determined this is...
Greg, do you want to recount the details there? Yeah, well the Argentinian guy was Pablo de León,
and I visited him after lecturing at ISU in Chile.
I realized South America is skinny, it's easy to get to Buenos Aires from Chile, so I went to see him.
You're right, it was sort of a neighborhood organization, but this guy was very serious,
and he was actually a space suit expert and was doing quite a lot of work with NASA. So he was very interesting.
We had a Canadian company, Brian Feeney was heading that up.
That was a balloon launch.
And he said, look, I'm not Burt Rutan.
He's using an airplane to drop his spaceship, but I'm not good at designing airplanes.
Mine's going to be stupidly simple. I'm not good at designing airplanes mine's gonna be stupidly simple I'm gonna use a balloon and when I saw the app they call those
they call those raccoons right that's right
raccoons from the 1950s the only other person I ever knew who knew what a
raccoon was was our own Bob Weiss yes Yes. But, because he's a student of space history. But that was interesting
because they were, they had actually filed the notice with us that they were going to
launch about the same time as Burt. And we really couldn't afford to put on a big show at Canada and the US and we thought that actually his notice was probably more
than optimistic. It was probably it was sort of a ploy to ride on the coattails
of where we were but hard to tell. But they built some hardware.
The company that surprised me the most was some folks that said, what's the most produced rocket
that's ever flown to space?
And the answer is it's the German V2.
Because those rockets flew suborbitaly
during World War II.
And they said, what we're going to do
is we're going to replicate the V2 design.
to replicate the V2 design. Now, we had a, there's a professor who had worked at McDonnell Douglas for many years and he was teaching at Parks College of St.
Louis University named Dr. Paul Sizz and he called me one day, I had just
moved to St. Louis so it was 98, it was winter of 98, and he says, one of your teams is coming to visit me, and I want to invite you to,
they hadn't told me, so he said, I want to invite you to come along.
And I met the folks, and they were based in paradoxically in London, Ontario,
London being the target for many of the V2 rockets in World War II and
The reason they were coming to st. Louis was because
St. Louis University had been given a V2 rocket engine by Warner on on during the 50s
And they were going to come and look at it and take some measurements on it
well, do you know what what was interesting was the company the team was called Canadian Arrow and
shortly after 9-11, they drove their full-scale V2 rocket on a flatbed truck into Times Square.
And it was like this missile in the middle of New York City.
We had a lot of X-RIZE media on that one.
They did it for our event.
Yeah, I remembered that.
Yeah, but the funny thing was that, well, anyway,
they said that they were going to make
a stretch version of the rocket.
And the head of the outfit, whose name I
forget at this moment, said, we're not going to do to do I'm not allowing my engineers to make any changes whatsoever and that's
how we're going to do it within the budget and I I figured they're gonna
just to come up with a rocket engine for 10 million dollars if you have to build
it yourself is pretty close to impossible given the economics of the
situation but they did it. They
reproduced the engine and they test fired it Thanksgiving-ish 2003. And we
had a team that was in Huntsville, Alabama, and I went down to Huntsville for
their opening announcement. And one of the original German rocket guys
who was in charge of propulsion for V2s was still alive and he was down there
and he had given some advice to that Canadian aero team so the Canadian aero
people sent me a video of the test firing of the engine and I took him off
on the side so as not to steal any thunder and showed it to him and he said
with a great German accent oh they're running're running it, must be running it pressure fed
because it's running too rich and I could see it.
Nobody had seen one of those engines for 60 years,
but he was exactly right.
We had some serious teams,
but it was always a challenge to make it look
like a horse race when there weren't a whole lot of horses.
There were 26 horses, but the challenge, of course, was funding, as with all of these,
right?
I had set it at a $10 million prize amount because when I thought about how I would do
it and how much it would cost me to take a run at this back from my international microspace, my rocket days a few years earlier, I said
it's going to be at least 10 million.
So 10 million X room in a roll 10, it works well, X for experimental.
And 10 million was, I think, a minimum amount that would get someone serious.
And it was the largest prize ever in human history at that time by a significant amount.
And we all knew Burt Rutan and Burt of course very famously on May 18th of 1996,
we had just announced the competition on the stage under the arch in St. Louis, hundreds of reporters, cameras there.
And that night we had a gala at the St. Louis Science Center with the laser show and all,
and Burt Rutan stands up as one of our speakers. And he's there because he's an aviation expert,
and he's there because of his fame, you know, with Voyager and all. He'd built more
first flight aircraft than all the prime contractors put together. But he stands up and he goes,
I'm not going to tell you what I've come up with because I want to win this thing. And he threw
his hat in the ring as the very first team that very night the night we announced the competition and then very quickly we had teams a team from Romania which was amazing we had you know we had teams from around the world and but Bert was always the dark horse meaning not the dark horse. He was always the most experienced
but he wouldn't tell us what he was doing and
It's worth stating that you know at one point
Greg you and I went to go and pitch Paul Allen to fund the XPRIZE
Meeting with Dave Moore and others. And they were very cryptic because I was, you know,
Paul was a Star Trek fan and super wealthy.
But but we got a no.
And I was like, man, I get Richard Branson says no.
Paul Allen says no.
What's going on?
And little did we know that, in fact, Bert Rutan and Paul Allen
had been talking and Bert had talked Paul Allen into being his sugar daddy to fund the
competent his his vehicle, Spatial Quam.
And Virgin had a sneaky deal on the side that we didn't know about to the variant.
Yeah. Yeah. Yeah, it was interesting. But that's interesting because he was willing to write a
bigger check, a $30 million check to scale than to XPRIZE. And I think, you know, when I look back at
all the people who said no to you, Peter, I can't understand their logic because, you know,
I can't understand their logic because, you know, at that time, since we had taken off the operation with the insurance, they really didn't have much at risk. They only paid if someone won the prize.
And, you know, that to me was like, if someone has already built and demonstrated a spaceship,
it's definitely worth more than 10 million.
I mean, why wouldn't you? And I couldn't understand. So it's interesting how I see that again today,
you know, in philanthropy.
One thing that was fascinating was that Paul required Burt to keep his involvement secret and the only time that he allowed it to be publicly
disclosed was after the first successful powered flight through the transonic
period and I think what's interesting is you know when you've gotten so wealthy
that you don't want to seem stupid you don't want to you don't want to seem stupid. You don't want to publicly announce that you're doing
something and then have it fail. So I think the point at which Paul was willing to say that he
was backing one of the teams was when the technical risk had been reduced. I guess I can understand
that. But again, when you look at it you know anyone
who's been an entrepreneur when you ask them you know one of the ingredients of being an entrepreneur
and succeeding is the fact that you need to understand that you will have failures and that
you need to feel comfortable with those failures and learn from them and build again and sort of have this grit, this perseverance
to be able to push forward.
And without risk and without failure, you can really take those giant leaps forward.
You will always be just incrementally inching your way up.
And I think that's something that I feel it's important to highlight. And people who reach a certain amount of notoriety, wealth, recognition, unless they're Elon Musk
and they don't care about what everyone thinks, they become risk averse.
And it's a shame because-
They surround themselves with people who are their blockers, who are there to say no all
the time and you become so entrenched that you stop taking risks that got you to that
point.
Absolutely.
I want to take us back to a moment when we all saw Spaceship One for the first time. And so, Bert's in the Mojave Desert and we're,
you know, we're invited for the unveiling. And I would have loved to have been on the
inside a little bit more, but we weren't. And appropriately so, when we're running
this competition. But we all go there together. What was your, what was your,
what do you guys think when you
first saw a spaceship one? To me it was unlike anything I imagined and so
different than normal ways of traveling to space and it felt like a little, you
know, mini plane and and and I was like it looked beautiful. It was beautiful.
High degree of beauty. Exactly. And the
fact that actually it was on a plane and taking the first part of the flight on a
plane and then just you know firing the rockets later on at I think 60 miles. 60,000 feet.
It sort of made it less risky. I don't know. It doesn't necessarily make
it less risky. And then he also talked about the landing and the special feather feature.
And all of that was really unique and fascinating and beautiful.
Greg, what do you think?
Well, you know, I had one of the same responses you had, Anusha. It's little. I mean, I knew
it was going gonna be little,
but I've flown stuff lots bigger than that.
And it's like, well, that's tiny.
What actually I remember the most about it was,
poor Bert had lost his voice.
Remember that he could barely speak.
And he was up at the lectern and talking about it.
And he said something really interesting.
What nobody knew was that Bert had just faxed his master team agreement to us like less than 24 hours
before that rollout. So Burt... It was a signed agreement that he was gonna
compete, actually compete in the competition. Yeah, so that was a big deal
and I think that was a big deal.
And I think that was on his mind because one of the things he got up and said was
something that justified the work that we had done in setting up the prize.
Because most people, now we kind of know how to do it, but we spent a year on the
rules for the Sarex Prize before we did the announcement.
Probably more than a year really.
And Bert said that-
Yeah, it was 94, 95, yeah, for sure.
Yeah, and part of 96.
So Bert said quite publicly that the genius of X-Prize
was in the rules.
And he was right.
Yeah, I remember you said that.
You said the rules are as valid today
as they've always been.
Yep. Which was a big compliment. It was, I mean, Burt was, as you say, you talked about your relationship with him, I
had a similarly stormy relationship.
Goes back way before XPRIZE, because a good, a dear friend of his invited me to
meet him and I think he would have thrown me out if I wasn't with his pal.
But I had two strikes against me.
I was there on some NASA business and Brent Goldsworthy introduced me to him as this is
my friend Greg.
He's here working on a project for NASA and he's a former trial lawyer.
Yeah, Bert did not. Bert loved needling people. Oh my god. You could not have a
straight conversation with him. He would needle you and just abuse you and insult
you just to have fun just to see what he could do. He would poke the system.
Yeah, he did.
So having Burt say anything good about us as an organization
and as people was nice.
And actually, he paid me a compliment
when he introduced me to Doug Shane.
It was his successor, eventually, at Scaled.
And we'll tell a Doug Shane story later.
He said that I was the toughest son of a bitch
that he ever had to negotiate a contract with,
and that made me feel quite good, actually.
Eric, you're an artist.
Do you remember seeing the spaceship one?
What was your thoughts about it?
Oh, man.
You know, I think what struck me most
was that these guys are having fun,
and the pressure and intensity all aside,
they're having fun.
And this, you know, scaled composites,
and Burt Rutan's genius was to take this new material,
the composite materials,
and start to rethink how we build airplanes.
So if you look at any one of his airplanes, they're all crazy.
They have wings on the nose.
They have, you know, they're upside down.
This one, if you look at it upside down,
looks like an alien.
And he was having fun with it.
And so the, you know, sort of the red, white, and blue,
and the stars, and the crazy.
Portals, more portals.
Yeah, more portoles, damn it.
It was super exciting from an artist's standpoint and from a breakthrough cut from this stodgy
old stuck industry that was, you know, big business and governments and only this way.
And it struck me that we were rewriting the rules.
And while XPRIZE was rewriting the
rules we were kind of running around like kids and these people were doing business
as old school and Rutan was kind of a part of that but he was an earlier breakthrough
and so we were just pushing all the limits.
I just thought it was amazing. So the day is June 21st of 2004.
It is six months till this competition is over because there's no re-extending the competition,
right? We had bought the hole-in-one insurance policy. It was over on December 31st of 2004.
If no one did it by then, and Burt knows that there's pressure on.
And we get invited out for what we have since called
the X-Zero flight.
This is a flight that Mike Melville,
his most seasoned pilot, is flying.
And it's the first time that the vehicle,
Spaceship One, is flying with a full tank of nitrous oxide.
Its power source is nitrous oxide and polybutadiene, a rubber, and it's called a
hybrid rocket engine, for those who haven't heard of it. And, and it's going to
fly to, trying to achieve a hundred kilometers altitude. Greg, do you want to tell the
story of what what happened on this X-0 flight? Do you remember? Well, I'll tell
one of the storiesAA to stay within.
And in the short stories, he didn't.
There is an illusion of that happens during acceleration.
And basically, Mike overpulled, and instead of being over Mojave he winds up over Lancaster,
California, which is far, way out of the box, completely safe because he's high
enough that he can glide back down. They make it to space with only a few hundred
feet of altitude. So this causes a real interesting situation, which is that he's not sure he can win the X-Prize with that vehicle.
To recount the point here, Greg, which is important, is he, to win the X-Prize, you have to fly with the weight equivalent of two people in the back seat.
Yeah.
And he was flying without that. And you're right, he cleared 100 kilometers kilometers let's not mix metrics here right 62.5 whatever 62.5 miles he clears by a few hundred feet
yeah to say it differently he clears a hundred kilometers by a few hundred
meters yeah and it's like holy shit can we can we do this we don't have enough
oomph to get there and he starts thinking about maybe I should strap
some Sidewinder missile motors to this thing
and asks us whether or not that's gonna fit our rules.
And our rule said you had to use commercially available tech.
So our Sidewinder missile parts available commercially
pretty much not.
We had some interesting discussions. A more fun story was Peter and I are at Oshkosh and we
want to show the funny John Stewart bit where he goes, portholes, damn it, we need
more portholes that we're all laughing about. And his wife says, oh Bert, don't
don't don't do that. That makes fun of you because it makes fun of his his side
burns. And he said, oh no, they have to do it. He's a ham.
So we got permission.
What was more interesting is I got
a call from the insurance company that is giving us
the hole-in-one insurance.
And they say, we'd like to meet with you.
And I flew to Santa Barbara, or I drew to Santa Barbara
where they're located.
And I'm thinking that they are wanting to maybe get involved
as a sponsor they see it's going to be one and man I'm there to say listen why
don't you put your logos on the side pay us a few hundred thousand dollars and
we'll we'll promote you and they said well actually we noticed that on this
flight on June 21st the vehicle is barely made it without the you know,
two was probably 400 pounds in the back and
You're unlikely your your leading horse is unlikely to win and so we want to make you a deal
If you cut back the payout from 10 million to 5 million
will reduce the altitude requirement from 100 kilometers to 80 kilometers and I'm like
No friggin way and I just storm out of there and I say you guys are gonna be writing a check
and
and and and left
Yeah, although Jim Clark from that company whose office you were in did us a big solid at X1
when Paul Allitt's people went diverging on us.
So let's move forward. So it makes the flight. Burt is and his team are trying to figure out how
do we possibly get more oomph, to use a technical term.
And they do. They find out that they can actually pack more nitrous oxide into the oxidizing tank.
And we're there. Now, interestingly enough, Burt gives us official notice
that he is going to make his first flight attempt on September 29th of 2004 in the Mojave Desert.
And we're like, you know, we, one of the things that's so important about this competition
is it's not just about building a rocket. It was about changing the global perception
that space flight was possible for everybody.
That was the most important thing.
It wasn't the specific rocket that got people there.
It was changing the global mindset.
It was saying that spaceflight was now available to everybody and that we were on the verge
of making humanity a multi-planetary species.
That was our mission.
That's what we're there to do. And so on September 29th of 2004 on our X1 we called it the first
official flight to try and win this 10 million dollar. Then now we're calling it
the Ansari X Prize and our logo or our phrase was go. You know just like the
word go. That was all about like go, go forth, go to space, go to the frontier.
And we wanted to make this a big event.
And so we invited the world to that first flight.
And we had, you know, tens of thousands of people
in campers and lining up the Mojave Desert.
We had Stu Witt who was helping us organize that.
We had William Shatner there.
Captain Kirk was there.
How fun was that to have William Shatner there?
That was amazing.
I remember we were all staying at this really nice little motel.
There's no hotels in Mojave. And it's 4 a.m. We are all, you know, we had very little sleep that night before I did not sleep
at all. I was so excited at the same time. I was so scared. It's like, oh my God, if something
happens to anyone. So I prayed entire night that everyone will be safe. I wasn't praying that someone win.
I just wanted everyone to be safe. But I remember waking up coming down the stairs to the lobby and
I see the first thing I see is William Shatner, Captain Kirk with a hat that says, and sorry,
XPrize. I'm like, in my entire life, you never ever imagined Captain Kirk with my name on that.
I never ever imagined Captain Kirk with my name on that. Look, oh my God, my day was made.
Oh my God, that was awesome.
Awesome.
And Stu Witt was our partner at Mojave organizing all this.
And so the question was who's going to be our pilot?
And Mike Melville, who did the original flight on June 21st, was again, nominated the pilot
on this flight.
And so Mike Melville was doing that flight.
And what most people don't know is Mojave is one of the windiest places on the planet.
And if you fly there, and I just took Greg, I took my 13 year old boys, they took pilot
lessons and all three of us in three planes
flew to Mojave on runway 31 where Spaceship One took off and landed. But all around you are all
these windmills and like hundreds if not thousands of windmills because it's super windy. But why
would you put a test flight facility in the middle of this windy desert. And it's because at dawn, the wind stops.
At dawn, it's perfect flight conditions.
So Anusha, you're right, we're up at 4 a.m.
to go out for a sunrise launch.
I remember driving down with the bus
to the test flight site.
And I didn't expect a big crowd to be honest with you.
I'm like, oh, not many people will show up.
And because it was just in the middle of nowhere,
and we had a very small marketing budget,
so it wasn't like it was blasted all over the news.
And I see going there, this line of just headlights,
going toward the test. In the dark, and I'm like, going toward the, in the dark.
And I'm like, oh my God, look, all these people, so many people are excited about this because
it was a pivotal moment for anyone who had any interest in commercial space program.
It was a religious experience for the space community.
It was because we've been promised since the beginning
of space program that eventually we will all go to space.
This will be for everyone.
And nothing was done for almost 50 years.
And this was the first time an attempt
was made to really change that paradigm,
to really open up space and create an opportunity eventually for everyone to
fly. So I think anyone who was like a Star Trek fan or someone who was from the Apollo Air, anyone
who ever imagined of going to space, what was not the right stuff that was not part of any, you know,
government space program, they saw this as an opportunity and it was apparent
and it created so much excitement
and it made me very proud at that moment.
It's like, oh my God.
Pride was a primary emotion.
Dan Pallotta had set up this incredible production facility
in the desert.
We were transmitting TVs.
Greg, correct me if I'm wrong,
we were using Edwards Air Force Base
and their radar and their imaging system
to help us determine whether we hit a hundred kilometers.
Yeah, absolutely, they were part of it,
essential part of the judging for both of the flights.
And they did optical tracking with a big telescope
and they had radar tracking.
And Anusha, to your point, I love hearing the emotion in your voice about this because
one of the people that was there for both of the flights, both of our X-ray flights,
was the original pilot of the X-15, Scott Crossfield.
And when I was a kid before the Mercury
astronauts had been named he was the person that everybody kind of thought of
as America's first person to knock on the door of space and in fact I
after the second flight I saw him while I was running back from hanging the medal on Brian Benny's neck back to the announcer stand, and I stopped in my
tracks and he was standing next to the FAA administrator Marion Blakey who
would cut the Gordian knot so that we could make these flights. There are
really two women that made this, besides you Anusha, in addition to you, that
made this possible and they are Marion
Blakey and and Patty Grace Smith, both of whom are there. Anyway I stopped and I
saw a Crossfield and I took his hand and I shook it and I said oh I'm so pleased
that you that you came back to see the second X-Price flight. He said are you
kidding? Nothing's happened for 50 years. I had to be here. It's just what you just said Anusha. It was
really touching and Eric and I had gotten to know Crossfield
after his after Eric's flight and great guy so to have you know, we had we had the royalty of
test flight there
for our thing and and
We learned later Neil Armstrong was watching it
because he was on the board of space.com and our pal Dave Brody
set it up so that that he could watch it so that because he made him stop the
board meeting of space.com to watch the flight it was great there was some
drama going in the background yeah I'm gonna'm going to give you that now. So it is, it is again, it's September 29th, X-1, the first spaceship,
space one flight. They, we have Mike Melville at the controls and he takes off, beautiful takeoff, ignites the engines and as he is beginning to climb to
altitude all of a sudden we start to see spaceship one begin to roll and it's
rolling and it's accelerating and it's accelerating and it's rolling and going
up and up and up and at this point it's there's a hush on the cloud right
because the worst thing for the entire spaceflight
industry would be that they would fail and have a death that would shut down.
Yes, space flights only for governments.
Private guys can't do it properly.
Of course, he survives that.
When he gets out of the atmosphere,
he's able to use his reaction control system
to nullify the flights.
But it was only because Mike Noble was so experienced
and had the right stuff that he stuck with it.
I remember Pete Sebold was supposed to fly that flight.
He was the third astronaut.
There were three pilots, Mike, Brian Binney, and Pete.
And Pete pulled himself out of the running.
But in an interview later, Pete Seibold said that, yeah, he would have definitely just
cut the engine as soon as it started spinning.
And it was only because they didn't cut the engine and they had data for those 29 rolls all the way to space that
they were able to figure out what went wrong and how to very simply fix it for
the next flight. You know any commentary there Greg or Eric? Peter I think I was
standing next to Anusha and we were watching the Jumbotron screen which was
kind of blurry
because the camera was obviously so far away,
but we're seeing this rocket trajectory
and it looked to me, I mean, the crowd went quiet.
It looked to everybody like the spaceship was coming apart
because it was grainy enough.
And I remember Anusha's hand was on my arm,
squeezing it like,
oh my God, and everybody got quiet, and the whole place was just hushed.
It was so stunning, and we thought this, everything leading to now has changed.
It was like Steve Austin, the $6 million man, the kind of grainy and the, oh,
and it turned out it was great. 29 victory rolls or whatever he said.
So, so Mike, Mike wasn't supposed to fly that second flight originally.
But when Pete pulled out, Bert asked his pal if he would do it, and he said the only thing a person
in his situation could say, he said, I'll ask Sally. Sally's his wife. Because they
knew this is death-defying stuff and Sally's a pilot too and they talked it over and he
agreed to do it. So now Mike goes through this death-defying thing and the reason he
started spinning was he flew a perfect straight-up trajectory because he didn't want to be out
of the box like he was on the last one. and he flew it so perfectly that it was like balancing on a pin it was able to he
caught a control surface in the last bits of atmosphere and he ran out of he
ran out of molecules of air to to to so he couldn't know it out until he got
into a vacuum but when he came back in he he got the feather back and locked down.
Now it's just a glider and Mike's a really good pilot, so he knows he's going to be home
safe and sound.
And Paul Allen's beautiful Alpha Jet Trainer that they were using for high chase pulls
up alongside the gliding
Spaceship One.
And there's a guy in the back seat, and he's one of Paul Allen's guys,
who shall remain nameless, but his initials are Jeff Johnson,
who gave me a very bad time earlier that morning.
Maybe we'll talk about that later.
But Jeff, on an open microphone is watching Mike and Mike decides he's flown his two space
missions.
He's done.
Everything's cool.
He's so elated that he does a victory roll.
He literally does a victory roll.
Now that would have been cool except that Jeff Johnson says,
Holy smokes! And he didn't say smokes. Jeff just rolled it.
Now, what he didn't know was that his words
are booming inside of the hanger of
scaled composites where Doug Shane is acting as the flight director
and their loudspeakers. And standing behind Doug Shane are
are the top 15
people from the FAA office of commercial space transportation and their boss Marion Blakey.
So any of these people who have the power to pull Mike Melville's pilot's license forever for doing
that. Which was not approved.
But Doug Shane, without any perceptible time between him saying, Mike's just rolled it,
Doug Shane clicks his microphone as flight director and says, copy roll inspection program
complete.
It's beautiful.
Which is why I love touch range.
So Mike lands successfully and X1 is complete and check the box.
And we then find out from Burt that he's going to fly, he has two weeks to successfully conduct
a second flight to win this competition and we're there
You know taking measurements and weights and making sure he's abiding by the rules when I say we I mean greg and his team
um and
Rick serfos chief of our judging team is yes rick was a who is a space shuttle astronaut extraordinary
um and uh
And greg and we hear from burt that he's going to do his second flight not two weeks later, but basically six days later on October 4th, 2004.
Why? Because it's the anniversary of Sputnik and Burt loves sticking it to historians and our Soviet historians. And so he's going to do humanity's first private
space flight, XPRIZE winning flight on the anniversary of October 4th. Let me ask you
a quasi question. You know, we are dealing with death-defying feats. And you know, if someone died in that program,
it would have been on our heads for creating the program and funding the program.
Did you think about that at all? Did you think about the potential that we were initiating
something that would potentially cause people to lose their lives?
that we were initiating something that would potentially cause people to lose their lives. I did as someone who was worried about it, frankly.
And Peter, you talk about people who reach certain level of fame, they're afraid of failure.
To me, failure would be not winning, but something that from a reputation, from just personal guilt would
not be good for me was that if something that I supported and sponsored really caused a
human life. But at the same time, and I had said this in many of my interviews before
that, people asked me if I would go to space and I
always said I would go on a one-way ticket to space. I believed in it so much
that I was ready to, you know, give my life to actually go to space. So I
understood the motivation of everyone who was involved on x-ray side and on
the, you know, entrepreneurs and innovators who
are building the spaceship. So it was a big burden, but it was not lost on me.
And you did go to space on a Russian Soyuz, not a few handful of years later.
But you came back, so that was the good news. I came back. Thank god. Greg, how about you and Eric? I mean, Eric, you risked your
your life on your transatlantic flight on his 75th anniversary. Did you feel like your life was at
risk at that time? Yes, although I think, you know, it's one thing to have personal risk.
I think, you know, it's one thing to have personal risk. And for me, I was risking my own life.
And Greg was worried because he was associated with me, right?
He was being mission control, you know,
he was running the whole thing behind the scenes
and mission control at the science center and so forth.
So I felt like it was the right thing to do for me to risk my life, but also to take all
the risk out of it like grandfather did. And that's why we were successful because we went
at it methodically. The XPRIZE dialogue about what if someone dies was, I mean, we had a lot of trepidation about that.
And in fact, I think Scaled lost some people in an engine test out in the
desert that was theirs. Yeah, later on for Spaceship 2 development.
Oh, that's right. That was later. But it was a huge question. And I think this is where XPRIZE separates itself
from everything.
And this is that we constantly look
at how to create the most leverage
and create the right conditions for people
to risk their development, their money, et cetera,
and leverage that.
Because companies get protective,
people get protective, governments get protective,
and they can't take those risks anymore.
That's why they have Lockheed's Cunk Works
and Phantom Works and so forth.
And XPRIZE has stepped into an entire niche here,
and that's what we were talking about then
as this risk factor.
We've now sort of taken two whole industries, the aerospace
industry and the incentive prize industry, to a new level
to help break through those grand challenges
that you mentioned early on in the podcast.
And Eric, just to build on what you said,
it's a very important point because yes, we
haven't launched an XPRIZE that puts human life at risk. But what we've seen is the teams who
compete in XPRIZES, they put a lot at risk. They mortgage their home, they put their family at some
risk, they put their careers at risk, they bet everything because they believe
in what they're building. And I think at the heart of the Ansari X Prize and at the heart of every
competition and any successful entrepreneur, this is this belief and passion about what they're
doing. So yes, the prize is enough incentive to get them interested and attract them to the competition,
but it's not the only thing. They're not doing it for the money. They're doing it because
they believe in what they're building and believe in the purpose of the competition,
not just the money.
Yeah. Craig, you were going to say?
The risk communication around XPRIZE was actually one of the most important things.
The reason, in terms of the lasting impact of it,
it looked to people that were outside of us that the FAA and related agencies made a huge change in a very short period of time when they came up with the present space law that
exists, which was just a few months after we gave away the $10 million.
The reality was that those people were with us from
the beginning. They were standing there on the stage with us in 1996. They were
working with our teams, the US teams anyway. And around 2000, about the time
that we had our Nader, we were really in jeopardy of going out of
business, there was a meeting in Washington, D.C. put out by the CATA Institute about the future
of commercial spaceflight.
And we talked about at that meeting, and I noticed a seat change that happened after
this discussion.
We had a discussion, a presentation about what we were doing, and
we showed a comparison with risks that people are willing to take. So, for example, I'll
just make up the number because I don't remember the real number. Every year, something like
32 people in America die by skiing into trees. We have not seen fit to outlaw either skiing or
trees. You know, people figure it's worth something worth doing. When you look at
the stuff that, when you look at the real risks that society takes, what you find
out is that there's a myth about people being risk-averse. Companies may be
risk-averse, organizations may be risk-averse, but people actually take a lot of risk, and actually companies, good companies take a lot of risk too, but they mitigate the risk.
Eric's flight was all about, and Charles' flight, were all about risk mitigation. In fact, the reason Charles Lindbergh won the Ortig Prize was he had a superior knowledge of what the real risks were on
long flights. Everybody thought multiple engines, big heavy planes were safer, but
he realized they were not. The purpose of that second engine was to get you from
where the first engine failed to the scene of the crash. He realized it would
be safer to have a smaller airplane.
And sacrifice everything for fuel. Yeah, and get margin.
So this discussion is actually where we had
some of the biggest impact.
First of all, to get people to try stuff.
Second, try new things.
And secondly, to, you know, but we were,
this is not to say we were callous about it.
In fact, I'm looking at the XPRIZE credo
That the creed that we wrote in 96. Do you want to read it for us? I do
We believe that space flight should be open to all not just an elite cadre of government employees or the ultra rich
We believe that commercial forces will bring spaceflight into a publicly affordable range.
We will use our best efforts to achieve this goal.
We believe that the resources of space are the key to enhancing the wealth of all nations and people
while preserving and repairing the environment of our home planet.
We believe this is our duty to our species and our fellow passengers on Spaceship Earth. We believe that the risks involved
in human spaceflight are far outweighed by the benefits to the participant and
to humanity. We will use our utmost efforts to foster safety for
participants, observers, and the public in all ex-prize activities.
And we talk about our own standards of conduct. I'll skip over it just because it's not unusual.
We finished by saying we believe that a small group of people with passion for a cause can
achieve that which has never been attained.
This is why we stage competitions that challenge issues that matter most.
So,
right in our DNA we have risk, we have the benefits to everybody by opening space,
and
you know, and what our mission was. And it actually still fits our,
we're seeing it through the lens of our original goals,
but it fits, and I had forgotten that we talked about
stage competitions, plural, in the first one.
I'm glad that we did.
We had the seeds there.
Real quick, I've been getting the most unusual
compliments lately on my skin.
Truth is, I use a lotion every morning and every night
religiously called One Skin. It was developed by four PhD women who
determined a 10 amino acid sequence that is a synolytic that kills senile cells in your skin and
this literally reverses the age of your skin and I think it's one of the most incredible products.
I use it all the time.
If you're interested, check out the show notes.
I've asked my team to link to it below.
All right, let's get back to the episode.
So a few days later, we hear from Burt,
October 4th is the date.
And we are back in the Mojave Desert,
getting in at four o'clock in the morning.
The crowds, even though we were not ready to stage another party in the desert, the
crowds are there back again.
And this time, Brian Binney is the pilot in control.
Brian had done a hard landing on Spaceship One some year earlier.
December 13, the first powered flight, which by the way was the first privately developed supersonic flight ever.
Yeah, we showed this. These are images from the X-1 flight date.
Yeah, we had M&M's as a sponsor, we had Estes rockets being built, forgotten about those,
and it was quite an extraordinary event.
There's Greg at Mission Control.
And that turned out to be one of the biggest webcasts in history Thanks to Jack Bader who arranged all the arranged all of that
Yeah, so so Brian takes off
Earlier that morning he tells a great story by the way, there's an amazing book called how to make a spaceship
Julian Guthrie wrote it was New York Times bestseller that tells in detail
the story around all of this. My story, Eric Lindberg and Greg Anoushah, Bert Rutan, Brian Binney. And that
morning, Brian is getting ready to take his flight and his mother-in-law steps up with a 711 giant
Gulpie in her hand to give him a hug.
And as she's approaching Brian, he's thinking to himself, what is she going to do with that
giant Gulp in her hand?
Actually, it was not a Gulp, it was a vanilla coffee, a giant one, those styrofoam giant
vanilla coffees.
And she reaches over to give him a big hug.
And of course, the coffee goes down his back and and and he's having to fly with
you know with like 24 ounces of vanilla flavored coffee down his back and that
vanilla smell you can imagine in the cockpit and he calculates that that
additional you know half a pound of liquid cost him like hundreds of hundreds of feet of altitude on apogee.
Although he set an altitude record on that flight. He did. He did. He sent, he, you know,
Burt Rutan in the cockpit just before they close it up says, you know,
with their, they were both golfing buddies, you know, straight and narrow down the,
down the fairway. And he went after the X-15 Altitude record, which had never been
broken. And he flyed a perfect flight. He was our Charles Lindberg, hidden new
altitude, came back, beautiful landing. We're sorry we lost Brian Binney just 18
months ago or so.
It was a tragic loss to the community.
We also lost Dick Rutan within this past year.
But it was this magical moment, right?
Here we are eight years after announcing under the arch, 10, 11 years, Greg, after you gave me the Spirit
of St. Louis book and this incredibly crazy journey of a thousand deaths and a thousand
picking ourselves off the floor and trying to convince every single person out there
that this was doable, possible, they should back it, changing the laws and regulations, you
know, and it was done. And it had been achieved. I know in that moment, I had this incredible
emotional experience. And I saw myself at the top of this mountain peak. Like it was the journey,
we had achieved the goal of reaching this pinnacle and then as I looked around all I saw were bigger
mountain peaks. That was a, it was a, it's like wow, they were here. I want to ask each of you,
I want to ask each of you, what was it like for you seeing this? Greg, I want to start with you because you had been on this journey with me longer than
anybody.
You gave up a lot of security and a lot of you relocate your family.
You took huge risks to be on this journey.
What did you feel in that moment? You know what I remember Peter was
I was listening to Bob Weiss was talking to me through a tiny little earpiece and he was getting
the altitude feeds from Edwards Air Force Base and I was the color commentator announcer for things.
So I'm talking to the crowd.
And I remember that as Brian was going up and was in the coast phase, I said, Brian
Binney's knocking on Heaven's door.
And I heard some people start singing, knock, knock, knockin' on Heaven's door.
And then I got the call, the Apogee call.
Actually I got the call that they'd surpassed our 100 kilometers.
And as I announced that to the crowd, you were standing next to your dad.
I've known for many years.
And you guys gave each other a hug. And it made me realize that all of us
had basically bet everything, better reputations.
And it was beginning to sink in that it really had happened.
That was a beautiful moment and and other beautiful moments happened thereafter but but you know I still
remember that the actual second where where that altitude call came in and I
felt it was a great feeling to have been part of something as a team that will live forever.
I felt a real sense of community.
Yeah.
It was great.
I'm proud to have worked with all of you on it.
Yeah, buddy.
It was harrowing.
And had we stopped at any point, it would not have happened.
Right?
It only happened because we refused to give up.
Coming back to that human spirit, that passion, that purpose, that much.
And people listening need to understand this was not about a suborbital flight.
This was about opening the cosmos for humanity.
This was about the first lungfish moving out of the oceans onto land.
This was about lighting the fuse and saying, we can.
This was about dreaming big. And I think in this nation, in this world today,
what we need is people to dream big, to get out of their complacency and their complaining
and start saying, you know, instead of complaining, we can fix things, we can reinvent things,
we can do extraordinary things. that's what humans do.
Eric, how about you buddy?
Did you just call me a lungfish?
I'm resembling that remark right now because I just, I can't escape the parallel of my
life as Greg had some emotions come up, my life changed dramatically as a result of
one meeting you guys and I mean all of you I mean the whole ecosystem that
continues to grow as XPRIZE is the most powerful force in my life and
the feeling that we were a part of a small team of people
that it obviously grew bigger.
The weird thing about those launch events and the flights
was that there were a lot more people there,
all taking part in the celebrations and the rocket flights,
but it was a small team of people that changed
the way the world thought about spaceflight
and opened up not only this private spaceflight industry where Musk,
Bezos, and Branson are trying to sell us tickets to fly our stuff into space or our bodies into
space, but the incentive prize industry, this, you know, the X Prize, we went from a bunch of
rocket geeks, and I'm not even a rocket scientist. You guys actually are, but as an aviation guy,
I just got sucked in, and I grew with X-PRIZE.
I had my low, and I grew my life, and it empowered me
in a way that has allowed me to look at aviation as,
oh, what are the problems are we facing,
and how do we
fix them? And how can I apply myself in a different way? And that's what the X-Prize did.
And that's why it grew into this incredible industry where we have approaching $600 million
in prizes to solve the grand challenges facing humanity. That's freaking extraordinary and to have empowered us, all of us to go out and apply
our passions and our industry and apply those lessons learned to try to break through the
problems that we're facing.
It gave me hope being there on that launch day and seeing Binnie and all those launch
days and then the meetings afterwards.
Should we focus on space?
Yes, a good business focuses and we have our space focus.
I remember trying to argue a lot, well, we should do some closed living systems and Earth
base, coming back to my environmental roots. Everyone's like, no, we need to focus on space.
And then I remember Larry Page was at that meeting as a guest.
And he said, towards the end, he was quiet most of the time.
He said, strikes me that you guys have figured out
a real good way to solve big problems using
a small amount of money.
And of course, then we broadened out from our space focus
to lots of other things.
And that's to me what the whole XPRIZE journey,
it is a hero's journey, because it was really tough.
But it's empowered all of us to do a lot more in that hope
that we keep.
Yeah, rippling out it's extraordinary and and I just have
to thank each of you for your ability to persevere we all had big lows and we
exited at different times to take a break or try to survive and and we all
came back together and that that that story is the most epic of stories.
We never stopped dreaming.
And we're having this conversation now
and there are $600 million worth of prizes out there
because in this universe we didn't stop dreaming.
Had we stopped, had any of us not continued on,
we would not be here.
And I think I wanna have people internalize that lesson
that if you care about something enough,
and it is your massive transformative purpose,
despite how difficult it is,
despite being knocked down over and over and over again,
if you truly believe in your heart of hearts,
this is the definition of human spirit.
You only fail by giving up. Anusha, drawing the dotted line between a young girl in Tehran staring up at the stars and that moment in time, what was going through your mind? So it was very emotional moment for me as well because I could feel that we have just made history.
We had changed the course of space flight and humanity forever. There was no denying it. And, and, you know, I, the emotions and all the activities sort of was just a distraction at that moment, I wanted to sit down and just understand what was happening. And I remember, shortly after we had a quick meeting behind the scenes with me and Blakey and, and Patty Grayith talking about regulation,
because I remember that was a whole other journey
behind the scene that was happening.
And we didn't even know if we're gonna have permission
from FAA to allow the teams to fly.
And we were trying to change the mindset at FAA
and regulators that this was important.
I remember numerous meetings with NASA administrators and
others and all this sort of pushback that you guys are crazy, you don't know what you're doing,
you're going to get people killed, this is not a good idea. And trying to say commercial space is
not here to replace NASA, but commercial space is here to work hand in hand with NASA and to push boundaries and bring activities that will never happen inside a government.
And that policy change and the group that ended up giving us the launch licenses became the reason today we have a vibrant, growing, healthy commercial space community.
And I remember a few years ago I saw this ad for Goldman Sachs Space Investment Conference.
And I'm like, the day has come.
Goldman Sachs is having a space investment conference.
Oh, my God.
It was not that way 20, 30 years ago.
It was like nobody was putting a penny on this.
They were renegades and we were all a bunch of renegades.
It was only government.
It was purely government contracting.
It was.
It was.
It was.
It's worth saying a couple of pickup items here.
You know, we met, I met Elon Musk in 2001, just after the dot-com bust.
He came over with Edeo Ressie.
The two had been college roommates and Edeo got involved on our board at XPRIZE.
Elon went and joined the MarS Society for a little bit, but then came back and joined the new spirit of st. Louis
Which was which was amazing
and
you know, he was there on all these flights and
You know, I think you had her
Peter Elon
Elan joined when he heard your pitch for the new spirit organization at the explorers club when we were getting Eric the party for Eric before we crossed the Atlantic and I was sitting with Elon and his
mother May Musk and he leaned over to her right in front of me. I mean it's I
wasn't doing this quietly and remember he's about roughly a billionaire at this
point and he says mom okay with you if I joined this club? It'd be like me asking if I could buy a Snickers bar, right?
For my mom.
It was just charming.
And he's gotten on since to be an extraordinary supporter
for the foundation, backing our Global Learning X Prize
and $100 million, you know,
carbon extraction sequestration prize.
And I mean, Greg, I mean, listen,
it's kind of like pinching ourselves to say
After our we would go to I hop and celebrate on a $25,000 that we now have three
Hundred million dollar or greater X prizes. So my takeaway is that we were logged in for going to I hop together
Yeah, you know what, I know you're showing this to your community, Peter, and what an amazing
thing to be able to say that if you follow the lesson of radical persistence in pursuit
of passion, that you get to be in this place of profound gratitude, which is how I feel toward you guys, all of you.
That is the overwhelming feeling of pride and gratitude that comes from all of this.
It is truly the same for me. And Eric said that XPRIZE changed his life. I cannot even tell the story of my life. It becomes a story of XPRIZE.
And for me, Peter, you know, coming from a country without space program,
through all the hardship and difficulties, coming to a new country without money,
without hope, without, you know, anything to hang on and then being able to become part of a story that's so important in my life
and has shaped everything I do. I joined the board immediately after we became sponsors and
just being part of the community that Eric described and the sense of hopefulness, positivity, anything is possible has been ingrained in me in everything I do
and I owe that to XPRIZE and the board and everyone who surrounded me during that time
and continues to surround me and eventually, you know, sort of made my dream of going to
space possible and...
Eleven days at the space station 11 days in
space 10 days in the station thereabouts yeah yes yes it was I want to say thank
you Anusha for coming back as our CEO you know it's been amazing to have you
as a extraordinary CEO and leader take XPRIZE forward you know and I'll just
say you know we did have that first meeting, Eric, that you
recalled with Larry Page. We were able to recruit Larry Page on our board and Elon Musk and James
Cameron and go from here into prizes of cleaning up oil spills, mapping the ocean floor, pulling
water out of the atmosphere, pulling carbon out of the atmosphere, reversing age related
degradation of our health by 10, 20 years.
It's been a crazy ass journey, and it's been one, I think,
of coming back to the human spirit.
Humans are amazing.
There is nothing we cannot do when we are committed and we persevere within the laws of physics
I'll put that per visor at least laws of physics as of currently understood
Guys I just want to say thank you for recalling this journey
Anybody listening, you know
We're here having this conversation because the four of us didn't give up.
And if you care about something deeply enough and it's your purpose in life, you only fail
by giving up yourself.
This is a story of a thousand no's and an extraordinary band of renegades, all the teams, all the backers,
all the sponsors, all the people who worked and still work at the XPRIZE Foundation.
Anyway, thank you guys for this past 30 years. Cannot wait for the next 30 years. It's going to be awesome.
Thank you, Peter, for giving us an opportunity
to partner up with you and be part of this incredible journey.
And I'm grateful I have the best job in the world
to be able to continue building this engine of innovation that
will truly, when I look
out there, is the only place, the only group, was really driving massive change
towards solving these big problems we face today and it's a source of hope for
humanity. So it's such a privilege to be able to be at the helm these days and
continue to drive it forward.
Thank you. Eric, the 100th anniversary of your grandfather's flight is coming up in 19... in 2027.
Any special thoughts for the 100th anniversary?
Oh man, well we just moved the Lindbergh Foundation to St. Louis because it has real spirit there and
we're building education programs and
and working on sustainability for aviation one of the hardest industries
to decarbonize so super excited about that I want to invite you guys along the
journey I think I don't have an airplane that I'm flying across the Atlantic I
kind of told myself I didn't need to do that again. But you know, if Scaled came up with a cool design, maybe, hmm, it has to be
electric though or hybrid. Yes, for sure. So you know, you guys infected me with
your crazy entrepreneurial space dreaming and I in turn am infecting other people.
It really is the gift of hope.
As Anusha mentioned, that inspiration
of in the spirit that's alive
and the greatest gift are these people.
You, my family, but the ripples and all the people
that end up in the orbit of XPRIZE
are the most extraordinary people on the people that end up in the orbit of XPRIZE are the most extraordinary
people on the planet.
No question.
Thank you, pal.
Greg, thank you for that gift of a book.
Thank you for your friendship now for decades.
Thank you for giving up so much and for persevering and being mission control throughout this
incredible journey we've covered.
Well, to quote those philosophers, the Grateful Dead, what a long, strange, wonderful trip
it's been.
Thanks to each of you.
And adios for now.
Take care everybody.
I hope you guys enjoyed this special episode of Moonshots. Truly a chance to dream big.
I encourage all of you to take the limiter off you
to dream as big as you can, to find that purpose in your life,
to remember that the human spirit enables
us to do extraordinary things.
And that today, we're living during the most extraordinary
and most exciting time ever, powered
by exponential technologies, powered by exponential
technologies, powered by the ability to dream beyond even the concepts that have held us
back in the past.
There is nothing we cannot do, nothing that the committed and passionate human mind cannot
do.
Thank you all.
If you want more information about the XPRIZE, please go to XPRIZE.org and join us in going after solving humanity's biggest challenges.
Form a team, become a supporter, become a member.
Just follow what we do.
Eric, where can people find you on social media and on Lindbergh Galleries?
Yeah, LinkedIn, LindberghGallery.com is my sort of my, what I do for my health, make furniture and sculptures and Lindbergh gallery.com is my sort of my what I do for
My health make furniture and sculptures and I have a few of your Lindbergh art forms. They're beautiful
I got excited about rocket ships in the day and
You know that stuff just keeps that practice keeps me from blasting off into space and keeps me grounded here on Earth, which
is important to have that balance in life.
Okay.
All right.
I want to blast off into space.
So I'm jealous, Anusha, that you had a chance to go and I did not yet, but I'm working on
it.
I'm working on it.
We have to go together with the X-Rise mission.
I love that.
Anusha, where do people get a chance to follow you? Well, I'm on social media
on X and Instagram at Anusha Ansari or Anusha X on Instagram and also X-Prize Foundation of course.
Everything I do today is X-Prize, so all of our activity, we're excited to have seven active
prizes and a lot more to come.
So definitely sign up so you learn about our future prizes and join us in our community
in any way you can contribute and be part of this amazing journey with us.
Onwards to the future and as the slogan for the Ansari X is back in 2004. Go.