Moore Style - How SAAF GARMENTS Went From Concept to Celebrity-Endorsed in 3 Years

Starting point is 00:00:00 Why only monochromatic for you? Because I'm a simple dresser. I can be loud with accessories, or I can be loud with other ways. But like, when I put on my clothes, I want it to be simple. I want it to be easy. I don't really want there to be a lot of fuss. One style rule that you look to break? Men should be able to wear crop jackets.

Starting point is 00:00:18 Style icon that shaped you? I think anything that Jerry Lorenzo does or Savio Sachi does. So cool. Favorite fabric to work with right now? What do you get when you mix South Asian soul, New York edge, and runway-level storytelling? You get Osama Syed, and today we're unpacking how fashion becomes a medium for identity, power, and global presence. He's redefining fashion, not just by what we wear, but how we tell our story through style. In this episode of More Style, I sit down with Osama, founder of

Starting point is 00:00:58 luxury label soft garments and celebrity stylists whose designs have turned heads across the globe from flamboyant minimalism to cross-cultural craftsmanship. Saeed's brand fuses South Asian heritage with American streetwear and elegant rebellion. So let's dive into this episode. Thank you, Osama, for raising me with your presence. Great intro. Thank you so much. Well, I am so excited to get into today's episode and talk about soft garments and where this all began. Yeah, so let me take you to kind of where it started. So I'm not professionally trained as a fashion designer, so let's start there. This is how we met.

Starting point is 00:01:42 This is how— Well, we met—okay, really quick, guys. We met at a good friend of ours' show, her show, just a couple months ago. and i was like oh my god i love your style like who are you wearing and you said me i said i love your shoes who is that me the glasses me so okay yeah so let's so so that's actually interesting because like one of the things that i've learned through this journey and i'm i'm going to hop around a little bit yeah is that perspective is really important and i realized as i kind of created that my perspective was unique enough to have a place and so that's kind of has given me a

Starting point is 00:02:21 little bit of battery in my back to kind of keep going because this is a marathon at a sprint's pace at sometimes at times uh and the highs are highs and the lows are lows like any art form but the kind of the genesis of when this started this was in may of 2022 um and actually today's and they started on eid in may 2022 so it's such a three years yeah three years yeah three years ago and every eid so in new york city in washington square park there's like this big eid celebration And it's actually been dubbed the Met Gala for Muslims. Nice. Yeah.

Starting point is 00:02:56 And so people do show out. And so I would always get an outfit made. Like I would draw one up and I'd get it made because I wanted to look a certain type of way. And that year particularly, I got an outfit made that was really inspired by the Mughal Empire and whirling dervishes out of Turkey. And it was, you know, this cropped top type of a look with pleats on the bottom. them and I got this made and I basically fused the two together and I made this like pleated long jacket and I wore it in May of 2022 and I have never gotten so many compliments in my life and my wife just kind of looked at me and she was like you have to do something with this

Starting point is 00:03:37 and that's kind of where it started and I had you know no industry connections I had no idea how to make clothes I still don't know how to sew clothes I didn't even know what a pattern was at that time and so from may of 2022 i kind of like turbocharged the journey started researching factories how i can get things made i do have contacts in india so and that i am indian so that's kind of where it started yeah and so i grew up in america as an american but i'm indian but i'm very american my journey and the crossroads that i sit at is i grew up listening to r&b hip-hop like that was my contextual point and like in the 90s I grew up with like NSYNC and Backstreet Boys and like um just all of that and so I was informed at the same time by

Starting point is 00:04:32 Bollywood culture and you'd get to these like celebratory events and there was really no representation in that space you would get indian clothes that looked very indian or you got american clothes that looked very american and like i know i'm not the only one who has got my journey is not unique but there wasn't a way to be able to take the silhouettes that are revered they're classic silhouettes but they aren't at the forefront of american culture and so that's kind of where soft garments exist i basically said okay let's take the silhouettes that are um not uncommon in india but you know new york has given me such an identity like i love this city so much so much and so you know and i'm not i grew up in the suburbs of chicago so i can't

Starting point is 00:05:19 claim it because you know you have to be careful about claiming new york city oh my god uh but i'm yeah exactly so um so really where this has kind of um come together is when i came to new york this was in like 2017 okay my perspective almost exploded like the fashion scene here the way people moved the way in which people dressed you know people who were wearing pajamas look way better than anything i've ever seen before uh the way people put on a shirt or put on a jacket it was just uh so nuanced and so taking that being informed by that and then just trying to bring forward like the cultural aspect of the things that i like to see the things i like to wear um a pleated long jacket is like so common in india but people don't wear that anymore

Starting point is 00:06:08 like that's like ancient literally ancient where in india yeah it's ancient it's like from like the 17th century like okay not really wearing it but like there it's still so cool there's so much history to that uh and and brands in india have definitely um reimagined it but it's not in a contextual where whereby somebody in new york will just put it on and walk outside because it's like bright orange or like bright green with like a bunch of um embroidery and like handwork for me if i think about new york it's like gotham city it's black and white it's like you know 90s animated black uh batman like that's what i think about so for me it was really about bringing those two kind of ideals together and um and and the color story originally started

Starting point is 00:06:53 with black and ivory and so um it was kind of the juxtaposition between uh light and dark and really trying to communicate a storyline and really focusing in and removing the absence of color was really more about focusing on the craftsmanship of the garments so soft garments is really about tailoring um structured silhouettes um and things that make people feel comfortable but also like iconic and cool and and anyone can wear it the brand is South Asian because I am South Asian but it really is for anyone and you know we've had amazing um celebrities wear it you mentioned celebrity stylist I've never been called that before but I'll take it because because you know we've I have been uh very fortunate in a relatively short amount of time

Starting point is 00:07:42 to be able to work with you know renowned celebrity stylists we've had some amazing people wear the brand and um and love the brand so you know the story um and I you know I'll continue to kind of dive into it but that's kind of like that a 30,000 foot view like how it all started in what space were you in the tech space isn't that right or um so I was like yeah corporate I was okay yeah yeah so really this is so brand new this completely yeah whole new industry whole new like idea and baby but what you've done in three years is huge i you know some days i'm like i'm not where i want to be but some days i have to kind of take inventory of like where you know the journey has taken me it's taken me to meet wonderful people like yourself i mean i think that's the

Starting point is 00:08:29 coolest part is that this is such a space that is um open to like everyone who likes any idea of this space wants to tap in and wants to like have a discussion about it and you know i could really geek out about it and i'm like super happy to be here to be able to do that yay me too because i can geek out about it it's my it's my definitely my space i remember the first time i was invited to fashion week and i was like oh wait you you will invite me and this actually was from chow her first show at the tailory it wasn't even her collection now and she goes you want to come and i was like oh my god uh of course i want to come and ever since i got invited and invited and invited and the shows keep getting better and better and bigger and bigger and i'm just like

Starting point is 00:09:19 this is just by the way shout out to shout that show that leather outfit that she had on that chef's kiss yeah i mean truly it was so i mean her last show was just like truly truly truly but it was it was really cool to see her and we won't this is your time to shine but i just want to say this was where she really came out as like who shall new york that line is sure and she even said it herself i mean it was a slam dunk yeah i mean from the three-point line yeah oh i do want to talk about saf means clean and urdu yeah and i love that but what does clean represent to you in context of fashion identity in your journey yeah so i think for me it's really about being able to have clean silhouette like you know and and I'm a monochromatic type of person like

Starting point is 00:10:11 everything I I have created collections that mix and match but I won't typically mix and match I'm like all ivory or all black or all denim like I'm all I'm typically not going to mix and match and that's kind of how I live my life everything's kind of color coordinated all the way through um and that's that's just how that's my personal preference um and but clean aesthetics are so important to me and when i was starting the brand i really wanted people to be able to say the words like oh that looks clean without actually understanding what soft actually meant and the reason why i named it soft garments and not just soft is because i wanted to be able to make it roll off the tongue soft is a new word for those people who don't speak urdu okay but

Starting point is 00:11:00 garments is not and so kind of the juxtaposition of I speak Urdu and I speak English and so if I can bring this to the forefront and make it something that's meaningful and people now you know what soft means right and so but oftentimes when I was wearing my clothes like oh man that's a clean outfit yeah it is literally and figuratively and so that's kind of what it means to me I really want to be able to if anybody wears soft garments I want them to present their very best self in a way that's representative of them stepping into their moment but at the same time a clean silhouette where other people can look at and be like oh I want to dress like that yeah and so and it's not it's not loud but it has been described as flamboyant minimalistic yeah so like that's

Starting point is 00:11:48 kind of where that's kind of where it sits and it really is that it's very loud but it's subdued there's like restraint in the way in which you know the garments fall and I think that has to do a lot with the way in which you know i've designed the clothes like we have structured shoulders so therefore there's restraint and shoulders just being um the silhouettes like structured and it's not slouchy and it's not um it's not intended to be larger than life but then i had pleats at the bottom which then if you if you are wearing a pleated long jacket as an example yeah if you twirl in that like a whirling dervish would the pleats would rise and so there's like just a lot of nuances to that and now we're evolving like now i have a crop jacket this

Starting point is 00:12:28 crop jacket that i'm wearing today um is inspired by the first iteration of our crop jacket um which didn't have any buttons it didn't close and that was directly inspired by whirling dervishes in turkey because i was in turkey in 2022 and i saw whirling dervishes and like oh my god that's such an outfit how do i bring that to the forefront how do i pair that with a pant instead of what they were wearing and so that's kind of how yeah yeah it's so i i mean i i see that in all of your work i mean obviously since i've met you i follow you and watch what you're wearing oh wait one quick question why only monochromatic for you so i think i will you know it's a it's to me that's like the easiest way to be able to have a sense of uniform and i really like that

Starting point is 00:13:14 i really because i'm a simple dresser like that i i can be loud with accessories or i can be loud with other ways but like when i put on my clothes i want it to be simple i want it to be easy i don't really want there to be a lot of fuss um and for me being able to put on a monochronic outfit and step out the door that's the easiest way for me to get zero to 100 and get to where i need to be while looking good and i want to be able to extend that to those people who are also trying to you know wear really cool stuff yeah and feel really really good without having to overthink it so it's really just boils down to that very simple kind of motto well do you know it lengthens and also when you're wearing darker monochromatic it slims so well that's it i mean

Starting point is 00:13:59 so actually one of the things dressing men particularly yeah um has been informative in a lot of ways but many men men who are absolutely jacked have eight packs are still concerned about their waistband and their waist size and being able to to design for that is something that i and i and i too struggle with kind of that body image and so for me high-waisted trousers elastic bands in the trouser um you know being able like the the one-third one-third two-thirds kind of proportions right those really have helped the way um in which people are able to kind of consume to look um and you know oftentimes if you ask and in my experience when you ask another male who's not really stylistically inclined to wear a crop jacket like i don't know if i'm gonna be able to

Starting point is 00:14:50 do that and i'm like no trust me on this one if you're able to do it if you try it you put a high waisted pant on it it's a incredible look i wear i'm wearing it right now yeah yeah yeah well i see that the jacket what you call a crop jacket is not a typical jacket length yep but i think it hits at the waist it does so you're not actually you're able to like you're not showing the abdomen correct yeah so i think maybe people here is like well i'm not wearing like a crap crap you're like no it's actually hitting at the waist it is hitting at the waist and the the the trousers go above the waistline so that way uh the illusion of lengthening slimness all hits i love that you learned all of this i have so great yeah yeah it's all kind of like accelerated frankly speaking yeah

Starting point is 00:15:39 and in fact even in the learning process one of the things is that i know i'm new to this right i'm completely new to this i do not i'm not a um fashion guru by any stretch of the imagination and a lot of things and i'm very transparent about the journey i post about all the time like i'm really just kind of figuring out as i go yeah but one thing i'm very specific about is the quality of craftsmanship and who i work with so who i work with these are generational artisans the people who are making my clothes they've been doing this for years when i started my my my factory in india these are generational tailors in delhi who go back like seven eight generations it's in their bloodline like that's what they know so when i draw and my drawing leaves a lot

Starting point is 00:16:28 to be desired but when i draw these things and i'm able to kind of you know put these for lack of better words tech packs together in my you know terrible handwriting but when i'm able to kind of send that over to them and say hey look i need you guys to put this together yeah they immediately know what to do they get you they get it and and they're able to execute in a way that's like flawless you know we just released these sunglasses as an example these are so nice thank you so much and we one of the things that was really you know where does the some of the best brands manufacture sunglasses japan sabai japan specifically okay so i went there like that's where i went that's where our factory is so we i reached out to a factory in sabai japan and i

Starting point is 00:17:09 said look i need to make sunglasses and they're like we don't even know who you are well don't you know me right i was just like you will yeah so you know and and the the conversation on sunglasses we started in january of 2023 um and you know it's sorry january 2024 uh and now we're just launching in you know june of 2025 so that's kind of the journey that it takes okay but you know iteration after iteration i've never designed sunglasses in my life yeah right so my first iteration of sunglasses i cut out cardboard i put it on my face and i was like okay does this do these dimensions work for me so it's like kind of like that it's being scrappy like you know soft garments that what it represents is i want it to be really top quality you know backed by generations

Starting point is 00:17:58 of people who've been doing this and for me the most important thing is being able to tell that story so like i can you know uh take cash the check to the bank on the fact that you know we have really great people working on the brand with me as partners the shoes the shoes are manufactured in italy the silhouette is very indian like you can find the silhouette in yeah i wish yeah i have to go look yeah you just have to look online sorry guys but um but but the silhouette and when i found the factory in italy to make the shoes they never make a shoe they never made a shoe like this like they're like this silhouette they're like oh is that my casino i was like no it's not yeah um and so to be able to find and again these are these are factories who are

Starting point is 00:18:46 making for like the best brands in the world the biggest luxury fashion houses in Europe coming out of Europe who are also making my shoes and so there's like this quality it's so dope it's so I mean and the thing is Celeste is like when you're working as a brand as a brand new brand and this is just maybe for those who are trying to to make it happen a lot of the challenges is that the process of being able to tell a story create and develop products is democratized anyone can literally do it that is not the barrier you can get access to the factories you can be able to do design whatever you want to design but being able to convince those people in the world anyone to transact to and that transaction is not just they purchase something from you that's a belief

Starting point is 00:19:37 in you belief in the vision that's the hard part that's comes through time and it's such an interesting place that we're at as consumerism today yeah you know we went to this like height of consumerism with fast fashion and then we went to quiet luxury and then we pulled back and then now if you look at instagram or if you look anywhere on tiktok everyone is telling a wonderful story everyone has a relatively good product and um and now you have these generational fashion houses who are tapping into what this new generation is doing in terms of storytelling and be able to tell their story around heritage etc and so to survive in this game is really the distance of time and like that's and to continue to like pound the pavement to be able to continue

Starting point is 00:20:26 to tell the story to be able to have a unique perspective um and so for soft garments that's craftsmanship that's heritage that's luxury but luxury is such a nuanced term what does luxury mean for one person versus somebody else and so for me you know i really want to play in a space where people feel really good about what they're wearing so to me that's luxury and like soft garments will always be that we will always be that place where people can put on a fit and if that fits a monochromatic fit head to toe i often i often you know and i i'm sure i said this to you like oh what are you wearing it's like yo or shoes yours like yep head to toe and that to me is so meaningful i want to be able to create these um wardrobes for people where anything you put on

Starting point is 00:21:14 soft garments you're gonna feel really good and ideally you put on the whole fit yeah yeah well i think that's what obviously it was like what you were wearing but then you're like me me me me me And I was like, wait a second. Like, I've never heard that about anyone, any designer, any like other than, you know, someone's had to tell on Louis, which is ridiculous. I love Louis Vuitton, but just not had to tell, you know. But for you, because it's minimalistic, right, it's monochromatic, it works. Thanks. I think it really does.

Starting point is 00:21:48 So it was just really sleek, in my opinion, like clean. like you said clean lines yep and you could just see it's even clean in the colors yep so yep and like one of the things that you know i'm thinking about introducing is color you know and color is such a nuanced thing because now we're like two years in there's like oh because you know now like it's going to be like the first color so we're kind of baby stepping into it so in june we're going to be dropping the denim sets which are black but also indigo denim okay so that be kind of our first foray into denim um and then there is uh brown is upcoming chocolate brown which i'm really excited you wear that though i do wear it okay i have but it's not no it's not

Starting point is 00:22:32 out it's one of one okay anytime you see anytime you see brown that's one of one okay not a not on this i've been replicated it's these are just samples that i've been wearing and i've really been trying to get the right brown i want like this deep chocolate brown incidentally we made the shoes we got the shoe color that's pending um but that is that's brown chocolate brown will be the next color well if it's a true chocolate brown it's universal for cool for cool and warm undertones so it will work on any bun well i'm going to take that to the bank yeah yeah so there's it's very few browns because brown is typically warm yep but uh that chocolate adds the coolness to the brown so you're you're dead on i'm really gonna have to spend some time on color story with

Starting point is 00:23:19 you yeah yeah we have to yeah and then you can pick your colors like you know wisely and what represent your company and like yeah yeah for sure because it it can it can be a lot i'm sure yeah and you know one of the risks is as you know being in this one of the things that i i'm really mindful of particularly because my journey is very much so american like very much so like deeply rooted i can't really say it's an indian journey because it's not i grew up very american with a indian backstory right i grew up in a house where my grandmother she only spoke urdu she never learned english um she passed at 92 like um so i had a lot of cultural nuance there yeah um but at the same time my experience every day i left the house was very american

Starting point is 00:24:09 and so I cannot pretend to be anything but that because if I go to India I'm very American right so when I'm telling these stories like as an example what somebody had said to me hey you should like do red because I was like that's the Indian thing to do like absolutely not because that's not consistent with my with my brand and I didn't ever wear red before I started the brand yeah so like for me it's really about being able to do things that are authentic to me the experience that i have but also i'm thinking about it from the perspective of somebody who is american who has gone through the journey that i've gone through or has gone through a similar journey somewhere else in different parts of america and so being able to design

Starting point is 00:24:51 for that and really on the global stage which the only thing that i was like really interested in year one was the the color red on a red carpet yes so like that was that was really kind of like okay how do we get soft garments on a red carpet um and so we've had some pretty incredible shout out to bobby burke yes first person uh love you bobby uh the first person you know who wore soft garments on a red carpet so it was like incredible that's such a magical moment such a matter and i tell him all the time i'm like dude you've changed my life it's really amazing i love that he took that you know like he seems creative in that space a hundred percent and like not only did he like take the opportunity but like follow it through like you know i have so much love and adoration

Starting point is 00:25:37 for him because it's just you know it's amazing like he took a chance on me you know and for no other reason he just he liked it you know and that cosine can go so far and you just never know like for somebody on the receiving end yeah um it's like i have a lot of respect for that uh and admiration for it but then it also kind of i lean into myself and say okay if i can do that for somebody else how do you pay forward how do you give somebody the green light when you don't even know that they're going to be looking for that green light so that's like really important to me. And one of the things about if anyone asked me about soft garments, I'm happy to give them the whole playbook. I'm like, this is how you do it. This is how you start a brand. This

Starting point is 00:26:15 is how you deliver the product. But again, as I just shared to you, you can give somebody that play by play. And in 2025, to be able to convince somebody else to invest their hard earned money on your story, like that's the challenge that I think anyone would be faced with today. Well, you created the like and trust connection pretty fast. Yeah. Yeah. I mean, so that's interesting because it's a work in progress, if you ask me. You know, I think that I'm really trying to be as transparent as possible around it.

Starting point is 00:26:50 And I want people, you know, I pack the packages myself. Like I'm packing every package that goes out. I see you steaming all the garments. I steam the garments before they go out. You put love into it. I put love into it. It's like, it's a really meaningful. it's this is like this is my heart and soul you know and so if somebody raises like a quality

Starting point is 00:27:06 issue or somebody says like hey i don't really like this i'm please give me the feedback yeah like it's a gift like let me know how it goes when i was designing the shoes as an example my um italian factory they said hey you're designing i'm the fit model by the way for all the clothes shoes what have you and my my my factory said to me like hey you have a really narrow foot it's not going to fit american consumers so i greenlit the full production run on the shoes based on my foot okay and thank god it worked it worked it worked it worked yeah so you know i'm glad i didn't listen to the factory there because they were asking me to you know widen the way in which but but it was going to change the aesthetic of the shoe

Starting point is 00:27:50 gotcha and i was i was really trying to make sure that the vision like i will not put something out that i'm not 100 about yeah like i just won't do it it's not worth it to me but it's your name it's like your it's every it's your baby like it's literally everything it's everything and i wouldn't you know have it any other way like the sunglasses you know we iterated you know we sampled it like umpteen times and when it finally landed i was like oh my god like we really did something here like i'm really proud of the sunglasses i'm really proud the way the the the frame the length um the color choices um the craftsmanship's incredible it's handcrafted in japan uh the acetate comes from italy so like it's like fully like i yeah you know i can take

Starting point is 00:28:35 this as a bank it's you know nice yeah yeah well i used to be in eyewear a long time ago is that right what haven't you done i've done a lot so i feel like it molded me to everything that i do today right it's like this this this this and it's like okay here we go yeah i mean i just love hearing your passion everything that you put in your heart soul blood sweat tears you know and still watching you grow because it only has been a few months and just seeing you're just really shining thank you and i will also say i think like in the past couple of months i've really like when i think about the journey in 2023 i was like inside my my shell yeah you know and like i really used 2024 to like really ramp up that and to like to get out of my shell around making

Starting point is 00:29:23 connections and i think it was a little bit around imposter syndrome well i've never done this before right i'm meeting like industry experts quote unquote um and at the end of the day what i've realized is everybody's just trying you know and there's wonderful and beautiful connections to be made there's amazing people who are willing to like really provide insight on color theory which we're gonna have to connect after but you know that's like really important to me to be able to build genuine connections and like really make this a community effort to like you know move this idea forward and soft garments is well bigger than me now like the idea of it and today's eat so at the function this morning you know my wife was talking to somebody and they're like oh well what

Starting point is 00:30:08 does your husband do he's like oh he's like he has this brand called soft garments and that lady's reaction was like oh my god like you're famous well that's a little bit of a stretch i was like i don't know all that um but to have any sense of notoriety about something that was a brainchild of mine that i was like sketching two three years ago for it to be known for us to even be having this conversation it's like a pinch me moment because i'm like this is all in my head not too long ago we were just i was just scribbling i was just trying to get a fit off you know three years ago to look really good and now it's kind of snowballed into this place where there's it's a mainstay there's many of the stylists in in hollywood know the brand um and it has a very

Starting point is 00:30:57 specific type of silhouette that is alternative to like standard suiting yeah which i'm like great i great one of the coolest things and moments that we had also was benson boone before benson boone popped off um he wore soft garments to like some random party and then um like the next week he came out with like beautiful things and then he had a video shoot for another song and he wore soft garments and it was like just amazing then he was he requested to have a custom color so we did a color oh custom color for him we did baby blue pretty um and he wore it on uh the tonight show when he was doing the as a musical guest super cool like incredible got to meet him and like that's the cool thing about it being able to be on a journey where you experience

Starting point is 00:31:47 people in their craft and you see them doing what they're doing and to have a perspective because before that I was just like an audience member and I didn't really have a creative outlet to be able to contribute I was just there to support the idea of whatever that artistic form was well that's a movie a play a concert but now I have a perspective and like I love that I love being able to say like no I have like a perspective on design and clothes and being able to storytell and my favorite part is being able to do campaigns like that's my absolute favorite really yeah I love being able to like so the sunglasses was amazing thank you so much that means a lot so the sunglasses are named uh wazir and wazir is named after a bollywood movie which and and it

Starting point is 00:32:36 was a it was a film but wazir is a fantasy chess piece that no longer exists okay uh and in in in order to do it it translates to like minister and um and i was just in in that chess piece became kind of like the baseline of how we shot the campaign so the campaign imagery is like rolling out slowly but it's we recreated the very famous um bernaldo and messi chess uh shot that they did i think it was like a year ago or last year and that was kind of like the mood board that's so cool so yeah love this oh my god i get to really get into i've been wanting to do this for some time and i think last time it was another holiday yeah it was ramadan oh ramadan i wasn't gonna be able to do it i'm gonna be fasting i'm not gonna be in a good mood no energy

Starting point is 00:33:26 today worked out i'm so excited but i have some questions i want to just kind of quick lightning round let's do it all right so it's about fabric form and future favorite fabric to work with right now? Denim. Okay. Um, one style rule that you look to break? Uh, men should be able to wear crop jackets. Nice. Love it. Okay. And who is a dream collaborator of yours? Um, there's actually a couple. Um, I would love to dress, uh, Pat Riley. Okay. Oh yeah. Yeah. Okay. And my question is, that's who you would like to take over their closet? Oh, 100%. 1985 to 2000?

Starting point is 00:34:09 1985. Well, basically, his era, like, he started really pulling off some fits, like, 1978 through 1995. Okay. Like, but his, like, Giorgio Armani era. Yeah. Chef's kiss. Nice. Yeah, yeah, yeah, yeah.

Starting point is 00:34:23 Okay. Style icon that shaped you? So, there's, like, a couple that I think that are, you know, that have heavily influenced. sabio sachi in india okay heavy influence jerry lorenzo heavy influence um i think anything that jerry lorenzo does or sabio sachi does so cool love it yeah okay and last what's next for soft so colors you know we are looking at colors um one of the things that i really want to be able to do is come out with uh i've been kind of like testing it but this double-breasted suit yeah and i'm like like very specific perspective uh you saw the lapel on our overcoats yes yeah

Starting point is 00:35:04 and that lapel i want to put on a suit because it's a one-piece lapel and it's wide and i i love it um and again like i loved what pat riley used to wear like he double breast king right yeah just killed it and he had wide lapels and like the way just like hit so for me like i would really love to be able to come out with a suit that um pays homage to that you'll do it i will do it yeah I will do it. I'm actually, it's, I've worn it. I've been testing it. It's happening. Nice. Okay. So where can people find you? People can find me on Instagram at the Osama Sayyed and at Soft Garments. Awesome. And it's S-A-A-F.

Starting point is 00:35:43 Correct. Just to put it out there. That's right. It'll be all in the show notes, but hey guys, if you liked this episode, hit that subscribe button, share this with someone who you think will definitely benefit from this conversation because you've got to go check out Soft Garments. They're beautiful pieces. I mean, you can see them on him today.

Starting point is 00:36:00 But thank you so much for coming and being on the show today. It was a pleasure. Thank you. This was amazing. Yay! Yay!

Moore Style - How SAAF GARMENTS Went From Concept to Celebrity-Endorsed in 3 Years

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