Moore Style - How to Embrace Your Darkest Days and Thrive with Siloh Moses

Episode Date: May 2, 2023

In this week’s episode I am joined by a friend and creator of ClicksDaily, Siloh Moses. You will love this inspirational and magical story of Siloh experiencing an extreme low of homelessness and not only finding security again but creating a new business based on cutting edge AI technology. I highly recommend this episode to anyone who is going through a rough patch in their life. There is always hope and this story is beaming with it, giving you the push to wake up tomorrow and start again.  In this week’s episode we discuss:  [4:49] Siloh’s life experience since meeting Celeste  [8:49] Siloh’s memoir and philanthropy  [14:00] When Siloh felt comfortable to start dating again [17:12] How Siloh met his current girlfriend  [21:59] The importance of practicing direct communication in a relationship and male roles  [26:20] How Siloh defines a relationship [31:08] The dating scene in Vegas [38:07] What Siloh is doing now [44:28] The products he has created  [47:50] Siloh’s favorite date   Connect with Siloh:  LinkedIn  Instagram

Hi, everyone. I'm your host, Celeste Moore, and you are listening to the Down and Dirty podcast, aka the Double D's of dating. This is a podcast for navigating the ins and outs of modern midlife dating. Here, we will discuss the challenges that men and women face in today's dating world. Like many industries, this one is forever changing, and I believe this platform will help those who need or want it. Today, it is the best time to take control of your desired outcome, whether it is a marriage, significant other, life partner, or just to gain the confidence in dating once again. Every other week, we will dive in and talk about different viewpoints that seem to be challenges in today's dating arena.

So let's get into today's episode. Welcome everybody to another episode of the Down and Dirty podcast. Today, this is number 39. And as always, I am your host, Celeste Moore. Before we dive into today's episode, I want to introduce my guest today. His name is Silo Moses. Currently he is having fun at Tommy AI now clicks daily. He has been featured in Inc magazine. He's also been featured in Esquire top 40 under 40 and is a philanthropist. He also has written a book called better than this. so I am honored to call him a friend and someone that I truly admire and I'm so excited to have him on today's show welcome Silo and thank you for coming on today yeah thank you thank you so

much for having me on yeah yeah I'm I'm seriously uh I don't know why you haven't crossed my mind and you know I knew it'd come at some point so when you when you reached out and you're like oh let's yeah let's get me on the show let's talk so i was like hello you know uh yeah absolutely yeah um and it's been a while it has been a while and i was thinking about when we actually met for the first time and i think it was back in 2009 um and it was at the events i don't even remember what hotel was it but it was through a small world do you remember yeah we were we went to a club yeah is it was it win or encore oh that's a good question I think it was at the encore I think so yeah it was so just for the premise of the of everyone listening right so

ASW was a kind of like a invite only kind of networking club that was really exclusive well and do exclusive like quotation marks yeah um and didn't they used to do like these like parties in in top cities at that time so it was like new york kind of la vegas miami like turkey like they're all over the place right uh london um and i remember from the people that we met that i met in there including you and kim um that there there was some real quality in that that networking group because i met some really you know valuable people um don't talk to them anymore today but at that time it was a very valuable group i don't even know if they're still around anymore but yeah just to give some context to people listening asw again was kind

of like this private invite only exclusive networking club that did you know parties in like the top cities in the u.s yeah it's funny you say that because i still get in my old email address i still get um like invites to places or events that they're having but it's different because i think we met patrick at the time and he now owns it and so i think it changed a little but i think it's still the same premise invite only type of membership deal so anyways i haven't really checked it out yeah yeah no i haven't been back either yeah yeah but i'm grateful to have met you. And I think, um, our journey is since then have been, uh, quite the journeys, especially, uh, your journey and specifically, um, where, so let's see coming, coming from that time.

Like I said, we've both been through a lot, but, um, can you tell me a little bit more about the time in your life, like from that moment to kind of where you're at right now? and it doesn't have to be so condensed but um what got you to what you're doing right now with ai tommy right did i say that right yeah tommy yeah yeah we've uh we've gotten to a uh we're kind of rebranding at the moment so as we come out of beta testing and start opening our doors to the general public right now we're not open to the general public it's a very who's who kind thing kind of like asw it's kind of like a who's who kind of thing yeah so uh if you know me or anyone in my immediate network then we're we allow you to kind of play with the technology

if you don't know me uh don't know anyone in my immediate network then we're closed off to you and um essentially really can't uh on board with us until we open to the general public we'll do that roughly around spring or summer of this year okay okay exciting yeah so um but yeah so when we met up to today it's kind of been like you know i would say peaks valley and then peak um when we met i was going i was doing like the concierge stuff here in vegas i was doing a lot of like private parties i was doing um at that time private jets and i was doing all kinds of like you know cool stuff like that um i was closely tied to the music industry so i was working with record labels and stuff like that uh and just probably providing concierge services to

their their artists the recording artists when they came to vegas awesome and uh then went through a kind of a little bit of a valley right um you know we you know went through some stuff uh and this is already public it's already online but uh that business at roughly around that time uh in history we had the crash in 2009 and 10 real estate crash and that led to everything else that also led to the fall of my business at that time it wasn't cool to be seen on private jets when people are losing their homes so i lost my business and that kind of drove me into the valley into the valley i ended up losing absolutely everything uh going homeless and then um built myself out i climbed out of that valley to the peak that i'm at again today uh and just by

basically scratching and clawing and just trying to get myself back up to where i was before if not better and that's where we are today um so i know i said a lot there and you probably have questions so yeah no yeah no i do have some questions too um i think that it's it's such a I respect so much about you because of, yes, I met you when you were this VIP concierge and of course, like, you know, laugh at luxury, like working with these high net worth people and you've lived this amazing life. And then to know that you had lost everything and then to where you were into getting back to, like, I think you are even in a better position, a better role for you. You know, I really respect that. And, um, uh, when you, so after you kind of got out of

that, like bad situation and you started building yourself, you started, you know, who's silo and like working on you and like, you started writing your book at that point. Is that correct? Yeah. Correct. Yeah. Okay. Yeah. My, my, my, no, no, no, no. right uh the book that i wrote was actually a memoir well i should say it's uh my diary that i kept the entire time i went homeless so i took my diary and basically threw it in a book and i put it out there for the world to read yeah and i've read it and i have it i own it and it's yeah it's it's very moving um it's also really inspirational for people that you know you might have a concept of what a homeless person looks like right and some of the struggles like

we don't we don't ask these things we don't talk to these people on that type of level i don't i don't you know so to kind of get a perspective from someone that was really you know had a shit together and was like balling and you know like living this life and then but for you to say like no that's not this is a situation for me this is not my life that's not this doesn't define who i am you know um but i think that that's it's amazing like kind of your journey and where you've gotten to um so you started um you're you're a philanthropist and you started giving back as soon as you could start this and you initiated a program and what does that cause yeah the program is serving hope lv and what we do is we serve those who are less fortunate

less fortunate to us as anyone who's unemployed uh underemployed and or homeless so unemployed uh obviously uh underemployed is you know single mom single dad you know working two jobs to pay the bills has maybe three kids in the household and still can't keep food in the fridge we help them as well as well as people who are living without a home um and you know we help them with fresh food clothing hygiene resources haircuts love hugs you name it And I love the part that you actually created a system to help people get on their feet again, right? Because that didn't exist. Yeah, yeah. I mean, especially the way we do it, because you know, we don't have fancy offices. We don't have a fancy warehouse. We're just people powered.

That's it. Yeah. And we go out into the streets and, you know, city sidewalks and corners, and we help people with food, clothing, hygiene, haircuts, and resources, if they're ready to get back on their feet uh it's a very grassroots very much like getting your elbows dirty and your knees dirty kind of approach but it's the most impactful approach that we can make because we're not in an office behind a computer uh trying to make a difference like we're actually in the streets making a difference and don't get me wrong there's no right or wrong there everyone has their place the people in the offices that are making their impact are needed just as much as we are needed the ones that are in the streets, you know, giving sandwiches hand to hand and speaking

people face to face. Yeah. I love that I was able to come in and have that experience and bring some of my family members to do that. Um, it's been a while, but yeah, that was just, you know, it's really eyeopening. Um, but I used to, uh, weekly forever make hundreds of like lunches and bring them down to the homeless in Vegas. And, um, something when my daughter was like a baby and we'd roll down and I had a Range Rover at the time. And, you know, I didn't, you know, I hope that they don't think I'm some bougie crazy lady, you know, you know, like I just didn't know what to think, but I was so important for me being a single mother and knowing like the struggles of just being hungry was like, still eats me up. So it's just like, I love that you

put into place a system you know to help those to like get off of their feet like here here's a resource for you not just here's food and clothes which is great but here are ways that you can actually be successful and and move on from this this situation yeah yeah i mean really when we go out you know and you think after you go through such an experience the first thing you want to do is move away from that experience as far as possible right put a gap between you and that experience as much as far as possible uh but i really went right back into it second i got on my feet i had a roof over my head i had a little food in the fridge and i had a key to a door that i can lock and unlock at any time uh which aka equal security um i went right back into the

streets again and started serving and the reason i did this is because and still do it today is because all i'm doing is i'm looking for the next version of myself like who is that silo that's right now in that position that i was in that i could help right all i'm doing is i'm paying it forward someone helped me when i was in that position now i want to pay it forward help them those people who are in that position and we've served over 120 000 individual meals in our community right and looking for the next silo we found upwards of 17 of them who are now off the streets in uh permanent housing have a job have a bank account they bought a car they're in relationships they're starting families and just six months ago they were you know in a position

where they were sleeping in abandoned buildings there's gotta be nothing like feeling i mean that's just gotta be like make you feel so good i i don't know how to put it in words there's just this feeling that um yeah that's that's just huge you know and the fact that you're still involved with that is it's just a a huge accomplishment and i'm sure you got to be super proud yeah so on that note like when did you start when were you comfortable with yourself enough to start dating yeah um it took a while it really did it took me about a year a year and a half to where i i had to get rid of all that programming that was put put in place going through homelessness um so you're talking about like self-doubt you're talking about like um you

know just that negative self-talk that's like you'll never be good enough once someone finds out your story you're homeless they'll never want to date you you know stuff like that right uh and it came to the realization that was like no no i'm better than my experience and i think that came when i started to embrace my experience versus trying to run away from it like it never happened so i embraced the experience i said no this happened this did happen this is a part of me know this is a part of my character this is a part of my story and this provides value this is valuable to someone out there this is going to be valuable if that's valuable then i'm valuable right and that's kind of the reconditioning i had to do to be able to get to that point where i'm

like okay i'm pretty much open now to meet someone right yeah so yeah yeah oh go ahead continue. Sorry. I think the biggest takeaway from what I just said was it doesn't matter if your situation was homelessness or it was an abused lover at some point or whatever that looks like, or if you're dealing with or dealt with depression or anything like that. Right. I think the fact that you can turn around and face it and embrace it, that's going to create value for you. It's going to create value for your story, for your character and for the next person that comes and meets you right because it's going to show strength it's going to show honor it's going to show that you've faced you know some things and you walked through it

successfully and made you a better person and took you from here to here and that's what really people like and especially if you're going to be dating someone new they want to know that you've been somewhere and you're here because of it right they want to hear that you faced it right you faced it um because that's inspiring and that's inspiring to someone who wants to date to date you specifically right they want to be inspired they want to know you've been through things and you faced it and you're better because of it i it's it's a good point because i um i heard a guy say i don't want to date a woman that hasn't been through some adversity in life and is stronger because of it and i was like interesting point and interesting um when you think about it it is

true it's exactly what you said not that you have to be homeless or or but there's got to be a tough experience in your life and to know that you were able to you know go through the walls or the the trauma and and and heal yourself and be better because of it and I think like it does build character right it does allow you to be okay now we can be in a relationship and I know that just because we fought you're not just going to walk away you're going to right yeah yeah because we both know we've been through worse exactly yeah yeah exactly well um so how did you meet your um your current girlfriends yeah so um by mistake honestly by miss i wasn't looking for anything I really wasn't okay um I was at a point where I was just going through some natural growth I was

doing a lot of work on myself and I was like you know I just wrote it off I was like not doing it for at least a year not doing it um not interested in being anyone new not not interested in dating anyone um okay so it was already out of my mind so and I think what this does I don't know what it is maybe it's like a scent you know men and women give off when they get to that point like no i'm not going to date anyone where everyone wants to date you now yeah it totally happens i'm like i told you guys no right um um so i i met her by mistake and um um i had a friend of mine who just to get into the story of how he met so i had a friend of mine call me up and i was at home and i was working i think

i was reading and working on something and it was a friday night so again committed to saying no wasn't even putting myself in social positions to meet people i was at home reading right on a friday night calls me up and he says uh hey i'm going out to this cigar bar um and i don't want to go alone will you come with me he's very big into cigars i don't smoke i don't smoke cigars but obviously he was needed somebody there and i was almost like man yeah and i was like no i don't i really don't want to go he's like come on i don't want to go alone and you know it's friday night and blah blah i haven't seen you in a while all right i'll go i'll go with you for one cigar and i'm leaving and he's like okay so i met him there um and when we walk into the cigar bar i

immediately see this woman who caught my attention to the right hand side as soon as we walked in and i looked i was like wow she's really beautiful right she's really cute um dark hair dark eyes like you know um spanish features um just this like short little beautiful woman and she seemed to be sitting at a table with a friend of hers no other guys were around so first question was is like in my mind i wonder if she's here with someone she has to be here with someone there's no way she's by herself so i wrote it off and on top of the fact i'm not looking to meet anyone new so i wrote it off walked past her uh went to the bar sat down my friend ordered his cigar and there was a band that was playing and they were playing like latin jazz and the song was

really good so i got up and i went over and just to listen to stand in front of the band and listen to them and from the corner of my eye i could tell that that same woman i was staring at when i first walked in was staring at me and i was like oh boy i said i didn't want to meet anyone new right yeah so um so it's funny so and i stayed committed so the band was done with the song i walked past her and i went back into the bar um then ironically they played another song right after that was just as good so this time i walked back to the bar again i started back to the band again to listen and she stops me and she goes hey uh do you know how to dance because it was latin and i was like yeah i can dance that i can dance salsa but okay sure she goes would you like to

dance and i immediately knew that was different because in a latin dance world the women barely ever ask a man to dance never it's always the man has to ask the woman um so i was very flattered i was like okay yeah all right let's let's do this right so we danced we didn't dance just one song we danced it four or five back to back um that night we ended up hanging out to the wee hours of the morning uh and uh it's just been since that day we've been together every day and i was close to going on two and a half years almost three years ago wow yeah see it was meant to be it was an alignment even though you were fighting it the whole way because i didn't even want to go out that night

well like that's amazing i think um you seem super happy and yeah you know um you've been together almost three years yeah every day and it's such yeah it's such a it's it's such a unique um you know relationship that we've created because we very ever ever if ever have an argument it's always kind of a disagreement and we always have that respect in place where it's like i see your point of view okay but now it's my turn to speak and where my turn to give you my point of view and she listens it's not a combative thing it's like let's hear each other out let's speak about our differences and find where the commonalities are right so we can come to an agreement right well it sounds like you guys know how to communicate well yeah absolutely

And I think what works in my benefit is that she has to be so direct with me because English wasn't her first language. So she has to be direct. She has to say how she's feeling and she has to be very direct in her communication. And that helps me be direct back with her because we have the understanding that English wasn't her first language. So I can't beat around the bush. I can't sugarcoat things, right?

I have to say exactly how I'm feeling so that she understands the communication. She has to be exactly telling me how she feels so I understand her communication. And then we build off of that. I think that's paramount in every relationship. I mean, I think it's great to be direct. And that's why I work with men, because I know how to speak with them. I know how to get from point A to point B. This is how we do it.

It's not like up and down and around the corner. And, you know, and I feel that there's always a tactful way to be direct. And it's taken me years to get to that point. I feel like I'm much more tactful than I used to be. um but yeah being direct there's something to be said about that yeah there really is i mean it's great because one it eliminates wasted time for sure two it helps you get to the problem a lot quicker right and three leaves nothing up to chance there's no question marks it's like hey this is how i'm feeling let's talk about it how are you feeling let's talk about it great let's

create a solution together so we can move forward sound good okay awesome let's do it yeah so do you feel like that's been the um kind of key to your um successful relationship yeah i mean there's a lot of valuable you know a lot of like nuances to relationships right um if they were that easy we'd all be in successful relationships true there has to be a spark too right yeah there needs to be a spark there needs to be you know love trust honor honor is a big one with me right um and you know there needs to be some basics some foundations that you base the relationship off of you know they give you an example you know with her you know some of those foundations that i have lived with they're kind of old school now i'll put that in quotations uh it's like she's

never opened a door when she's ever been with me no matter where we go she's never had to open a door thank you not a car door not a door to the restaurant not a board nowhere she's never opened the door when i was around right second thing is like whenever we go out i pay for i pay for everything it's not even a question right um and it's just that's just a gentleman the thing to do it's a man's role that's what we're supposed to be doing yes do you hear that man this is something i embed in my the values and who i like my clients and coaching them and i get a lot of feedback in all different ways but to be a true gentleman it is a necessary thing to do in a relationship is always open the door always be a gentleman always listen and pay for the date like i don't

understand yeah i mean if i'm inviting you no it's really not i mean if i'm if i'm inviting you out i'm actually saying i'm paying right now she lives a very independent life she pays for all of her own things okay so they're i'm not exactly you know paying for everything but if we're going out it's entertainment it's dining it's movies it's a concert wherever we leave the house it's on me yes it's like your mama raised you right yeah that's absolutely absolutely and some values that I picked up along the way, just learning what not to do. Like maybe this is not working out. So maybe I need to do this. You've always been, you've always had that since I've known you anyways, you've always been super respectful, such a gentleman. So I'm sure it's gotten more

refined over time. Yes. Yes. Yes. But I think those are some of the things that are lost kind in today's men um you know we forget those things we forget the things that our fathers told us our grandfathers told us about how to treat women how to be respectful how to honor them and it really what it comes back is how to honor yourself and how to respect yourself because if you honor and respect yourself you're going to respect who you're with yeah that's a good point that's a really good point um so what do you think i know you had mentioned something about the difference in how you define a relationship versus a woman defines a relationship what did you mean by that um can you get a little bit more clear on how you would define relationship versus i don't know your

significant other yeah i i it's funny because like i'll just take it back to my own relationship so i i noticed with my own relationship she really does love kind of the finer details in the storytelling of things um when we communicate um me as a guy i'm like just hurry up get to the point right uh me as a guy i'm like why are you telling about sarah telling me about sarah i don't i like i don't she's not my network but it's important to her so we have to as again going back as the as the man or the guy in the relationship you just have to be like okay i understand this is not about me this is about her she wants to talk about her friend she wants to talk about the finite details she wants to tell me stories i need to develop

patience to be able to sit there and actively listen give my feedback and comfort and support her wherever she needs it and be like and just be there as an ear for her right i have to remove myself from making it about me and make it all about her because in those moments it is yeah that's such a good point too i mean that is how women's brains are like we like to talk And we like to tell the story of, you know, the feelings and who was there. And you're just like, I got in trouble and this is how it happened. Or I had a great night and this is how it happened. But yeah.

Yeah. Yeah. It's the listening. Right. That's huge. Yeah. It's the patience and listening. So it's two.

Right. As a guy, you want to be patient and you want to listen. Right. And get feedback when it's needed. Right. But yeah, a guy's mind doesn't work that way. we don't really care if it's saturday and it was 76 degrees out and the sun was like three clicks to the left in the sky right we just

details we don't really care about it's like all right hurry up and get to the point but in a relationship if you want to respect your partner these are some of the things that you need to do to show that respect yeah i really like that and i'm glad that you said that because i think a lot of people and and that's part of the communication right that's like learning to know that your partner likes to talk about things in a different way than you and it can also be like in in the bedroom and we don't have to go there but it's also like maybe what your turn-ons or your desires are might not be the same as hers but you know that this is working right you know that okay well this can work this you know i don't say compromise because i really don't like that

word right i don't think that you should compromise who you are what you want and and things in life but i think there's also a way of of bringing it into the relationship where it can still work yeah i like to call it foundation i like that you know what's the foundation where are we starting from right foundation says we both come to this platform equally no one's giving up anything to be here yes so many people either give parts of themselves up to make something fit and then eventually it just why didn't it work out well maybe because you weren't able to be who you are 100 in this relationship right exactly and then if they don't fit that foundation it makes it easier to say hey it just didn't work out why it didn't work out well foundationally we just

weren't a match versus like, you know, they were lazy or they were this, no matter, you know, that, you know, sometimes we create these reasons that make us look better and make the person look not so good as why things separated. It's a lot easier to respect that person, even though things didn't work out to say, Hey, find that foundationally, we just weren't on the same page. Yeah. I like that. I might have to like, uh, I might have to use that. i get 10 i get 10 right where's my kickback fee so just on that note so before that uh i always found that vegas was really a tough industry or a tough area to date to like really find quality i guess relationship material

entrepreneurial people. Right. I don't know if that's changed. I mean, you've been in Vegas for how long now? Since we met. How long is that? Okay. Yeah. Okay. So I would just say even in the last 10 years, right. Um, do you feel like that's changed or do you feel like, because Vegas is a little less like just an entertainment city, it's a little bit, it's really trying now that it has like professional teams and, you know, it's really trying to put itself on the map do you feel like um it's the dating or the people in general do you feel like it's better than it was or yeah i mean i think you know as vegas grows it does get better but i think to say that gives us almost like a cop out right because i think no matter

if it's vegas la miami new york it's all the same conditions right it's all the same reasons why relationships don't work is because it's so tough to date in this kind of market but the same person can say that living in tennessee the same person can say that living in wisconsin right um but i i think when it comes down to it is just a matter of finding quality people right and being quality yourself right so um and i think really the market as far as being it i mean i really think it just comes down to just finding quality in yourself and when you find quality in yourself the quality going to be automatically attracted to you and at that point it's not going to be a problem it doesn't matter where you live yeah i think i think you know what i mean like i just want to make sure

i'm driving this thought home so um because i find high quality in myself i've never really had a problem with dating does that make sense yeah because if someone didn't match the qualities i set for myself i was quick to cut them off and walk away yeah you're not associating with those people or being around them for any reason no yeah and i think once you have that quality in yourself and you know that quality in yourself you have kind of a different aura there's a different energy about yourself so when you walk into a room people want to know you and it makes it easier for people to come up to you and say hey what's your name what do you do etc because they can feel that kind of value that you place on yourself and they can feel that energy coming

from you um so i think when it comes down to that is and to get there you have to have that value in yourself and this goes back to again looking at your problems standing in front of them face forward you know digging into those problems and getting through them because that's going to create value within yourself create character within yourself so when you do walk in the room people are going to feel that they're going to feel that energy that person's been through some stuff that that's interesting to me i'm going to go say hi and they could just yeah yeah you make a really good point because what we what i would call that is not just confidence right i mean yes that's clearly there's so much there's so many layers underneath that that word um but you've

done so much work introspectively and who you are and what you want and you've gone through all of these challenges and I think you've done such deep work and so when somebody sees that um well for me I noticed that because I've also done a lot of deep work and I feel that it's important that we don't stop right as we get older we you know school's done you know okay we're into work you know don't put that on the side burner don't ever stop exploring and and looking introspectively like you said because when you get more sure with yourself and more comfortable and you know then you're like okay I know who I am I know my worth and I know what I will will not accept moving forward. So yeah, you're right. I mean, it just, and it like

vibrates off of you. It does. Yeah, it does. And hence how me and my girlfriend met, she walked up to me. That's so cool. I love your story. I think it's great. Yeah. I mean, and, and it's easy to spot too. It's really easy to spot in people. You know, I can go in a room and spot the people that, you know, have high value and within themselves and be like i want to get to know that person and i'll do the same thing i'll walk right up to that person like i think you have a story to tell i'm willing to listen i want to chat right because you can just sense it you can sense it um and usually you know the the one the one sign of this the easiest sign to pick up is just by the way people walk i don't know if

you noticed um you know if someone walks in a room and they're working walking kind of like firmly and sternly like they have direction like they're going somewhere they have a certain style of walk than a person who doesn't have anywhere to go who doesn't have any goals who doesn't have any ambition right the difference in just the walk in both men and women as men and women it's very stark you could see it immediately especially if you know how to look for it um and that's the one sign that i get when i see someone walk into a room i go okay that's someone i'm gonna i'm gonna to go meet. Now I'm just going to watch that person and see if I get the energy that they've been through some stuff and have a story to tell. Yeah. That's interesting. You say that, um,

because you are from, you know, the New York area and I lived there for nine years. And if you've experienced walking in New York city, this is just another like example, and you are a new yorker or you live there and you have drive and purpose to get from point a to point b and then all the other people that are there to like you know stop and take pictures and there's just like this you know like you have this purpose and you have this like oh my god get out of the way these tourists or whatever but i imagine that it gets similar when you're out and about and you're attracting like you know you're looking to like you said you have a purpose of being at some location doing something and then someone who's not and they're just kind of like

yeah i don't really know what i'm doing my life and not really i'm just here and you know it's yeah yeah they're kind of aloof yeah yeah and you know who the people are who've got some things going on because they have an extra pep in their step when they walk yeah you don't have to ask them hey what are you doing you actually know they're doing something just by the way they walk exactly no i like that body language hello i this is such a this is so huge some i know that a lot of women and even i was prone to this years ago when i would be like oh yeah i'm happy or whatever i would say something just to appease someone but my body language would be saying the complete opposite and i feel that i really like when you go on first dates or you you're beginning to know

someone look at their body language like really is it is that really what you're saying and if they're telling you something that's not true what their body is saying then you know okay well you don't want to be with that person anyway because they're not they're just they don't know what they want so body language that's great to walk um yeah how did you how did you get from from philanthropist to what are you doing now yeah uh i i started uh 20 months ago a tech and data company so yeah so uh and space go ahead sorry just really quick what did you major in college um sociology and psychology okay so how did the yeah so that's kind of why i was like how did the tech part come in so um but tech when you really look at tech and especially what i do

is like online behavior it really just goes back to sociology and psychology yeah and just side note to step back just a second so the reason i studied both of those is because psychology and sociology runs very heavy in my family so in my family uh you're either military or you're like a guidance counselor yeah so I was like you're either going into the military or you're going to be a guidance counselor I was like okay um my my grandfather did both my grandfather was a lifelong military got out when he was 65 retired and then he went to straight into the university become a professor so a lot of my book reading I get from him a lot of my sociology and psychology i get from him because he was my biggest role model growing up my grandmother

was a high school teacher um so a lot of uh you know teaching and be able to communicate i get from her because she was an excellent communicator and she was an excellent teacher so uh as i was growing up i kind of adapted the best from both of them so my style in relationships and business with whatever i do is always going to be you know style of a teacher and a style of psychology very heavily based on psychology and sociology so I'm very curious about people I'm very curious about what makes people tick I'm very curious about what makes people succeed I'm very curious about how relationships work and the dynamics of those relationships and then my style to approaching relationships always going to be like a coachable kind of teacher kind of style to

relationship where I want to shut up as a teacher I just want to listen and then I want to give feedback and that's how i approach business relationships and everything that's why you've been so successful that's huge so now to fast forward the data and technology company so all i'm doing is i'm applying what the best for my grandfather and best for my grandma and i'm applying it to data and what we do is we look into online behavior and we look for certain triggers in online behavior that tells us that this kind of traffic online would be great for this person and then we just connect a and b through technology and our technology is an ai that we've created in-house which is just when you break down ai all it is is algebra so it's an

algebra code that we created to connect this person who's showing a psychology wise online buying behavior and connecting them to the customers that would make the best fit for them so it's almost like you do it's almost like you do with like matchmaking right with dating yeah we just do it with customers and businesses online yeah and you love it don't you yeah yeah absolutely yeah um so but uh yeah our technology is based uh in ai so we've created like i said 20 months ago i had this idea of you know maybe there's something we can create here to provide value to the marketplace and at that time i was working for a trade show company that was doing roughly around 65 trade shows a year. And we were doing trade shows here, both in the United States

and outside of the United States internationally. And these trade shows would be three-day trade shows. We'd have them in New York, Miami, Houston, Vegas, LA at the major convention centers. And in this three-day time span from Friday, Saturday, and Sunday, our shows would bring in 15 000 20 000 40 000 people per show and i was uh creating these shows i was producing these shows for the company so you know three days i'd be in miami uh show would be over i'm on a plane i'm hopping to new york and i do a convention there then i hop to houston i do a convention there when that show is over one of the things that i realized with talking with thousands and thousands and thousands of business owners at our trade shows was that i could sit down with a business

owner and i can ask them again the psychology in me sociology and teacher in me wants to sit down and find out how they tick when i sit down with these business owners i would say tell me about your business and they would tell me about their business and they would say it in such a way like they knew it like the back of their hand they said well we do this and this is how we do it and this is what we're how we started etc everything they should know but when i ask them where are your customers coming from they were almost dumbfounded they don't have the direct answers they once had when i asked them about their business so i knew when i left that company at some point that i was going to do something to help them define and find an answer to that question whether it was b2b b2c

etc so the opportunity came that company got bought out by a much larger trade show company and when they acquired them they asked me to move on and work for them doing the same thing i was doing i told them no because i knew now this was my opportunity to dig into finding a solution for that problem for business owners so when i left that company i mistakenly just like how i met my girlfriend got into technology and i happened to meet a guy who is very smart and creating code and most specifically creating ai tools and programs and i sat down with him and i said this is the problem that I have and what I've seen working in the trade show industry and speaking to thousands of business owners. And he said, well,

we could probably create a tool that would be able to answer that question for them. And then we went to work. So he taught me coding and we coded for 18 months straight. We locked ourselves in a room. We threw hoodies on, we threw headphones on no light for like 18 months. No, no external light from the sun. It was just like light from like desk lamps. Right. and and 20 months later we have a product and that product today is clicks daily uh we created

two products actually our first product is a traffic product that actually siphons off traffic from major search engines without companies having to traditionally pay for it through paid ads and we do it in a quarter of the time it takes for like seo or any traditional marketing strategies And we do it all based on the code, the AI that we created. Our second product that we've created is a pixel. And our pixel gets, so I want to say this to the point where it's still appealing, but not too scary because it can't go there. What our pixel does is the pixel we created with our code allows us to overlap our pixel

on top of any of our clients' websites. Now, what this does is when someone comes to your website, generally up to this point, they have a few options they can opt into your newsletter they can give you a phone call um or they can submit some kind of form on your website to be contacted by your customer service department or sales team whatever that looks like to get a quote now those are great ways to get your traffic to opt into your service but what happens if they don't opt in what happens if they just came to your website browsing left. So we create a pixel. Well, even if that happens, our pixel just from the fact that they landed

on your website, now gives us up to 100 points of data per person per visitor, even if they didn't opt into your newsletters. So what we're able to do is we're able to create very unique customer avatars. And these customer avatars were able to, you know, obtain first name, last name, telephone number, email address, home address. Again, it could go off into the woods, it gets scary. But that's all the information we're able to collect first five points. And all that information is current. So it's their current phone number, current email, current first name, last name. And then what we do is we just take that data

and we drop it into our client CRMs. And then they go immediately into retargeting programs, like retargeting them on social media, adding them to their email campaigns, et cetera. That's so cool. So what we've done is we've created a solution that answers that problem, right? Yeah, yeah. Don't know who your customers are.

That's okay. Get our pixel. We'll tell you exactly who your customers are. We can go as deep as to tell you who click number 19 was. Oh, that's John Smith from Wisconsin. He lives here. Here's his phone number and email.

Wow. Yeah, that's huge. it's huge in business yeah that's yeah i mean you have a you've coined something golden so yeah so we're having a lot of fun we're having a lot of fun with that we've got 27 clients right now all again within my internal network using it anywhere from um you know lawyers who have roughly around 15 employees all the way up to companies that have close to 130 employees and they're they're using it for the traffic capabilities with our one tool and our second they're using it to garner that data from their traffic once they've built up enough site visitors

so it's been really fun it's been really fun well i'm gonna definitely um let you tell everybody where to find you plus it's going to be in the show notes that i send you but i have one last question sure and it can be from any time but i i ask all my um clients here my clients guests on today's show what it was one of your favorite dates and what was it so okay so this is my current girlfriend the first time that we and it's it's gonna sound so simplistic but i think the the reason why it's such a great memory is because it was simplistic it was our first trip to california to see her family and that trip we ended up going to like a private little island it's not private i mean it's open to the public but it's private meaning

there's only so many people living on this island and not many people know about it except for the locals yeah and we went there we're wrapping up the trip met went and met her family for the first time they were fantastic and then and she wanted to share a little portion of her life with me so she goes i want to take you to this private island i used to go to as a kid i said okay and we went there and it was the sun was about to go here i am going into my stories that women like to hear the sun was going down, it was dusk, it was 65 degrees. Yes, it was this angle and this angle. Yes, but she took me out to the water, to the beach and I took off my shoes and I dug my feet

into the sand and the sand was nice and warm, it was just such a great day. And she was standing two feet in front of me to my left and just looking at the sun as it went down. And while she's looking at the sun, I was staring at her. And I was seeing how the sun was cascading off of her skin and how amazed she was just being able being in that moment and have that moment and that opportunity to be on that beach that she spent so much time on as a kid to see the sun go down and be there with me that that was it I was like totally taken away at that moment oh that's beautiful it's like the connection it's like you had this really deep connection with her and where she came from and and you took you there and how special that was it's beautiful I love it yeah

And again, going back to value, she brought me value in that moment. Yeah. Yeah. That's so cool. Well, I hate to cut it short because we already had a little bit of issues. That's fine. Yeah. And I really, really appreciate you being on today's show.

And where can people find more information about you, Silo? Sure. Yeah. I'm on LinkedIn, so they can find me on LinkedIn. it's silo uh s-i-l-o-h s as in sam i independent l larry o orange h henry dot moses m-o-s-e-s because some people say is it shiloh is it silo with a y yeah um which is all fun it's all fun yeah so it's silo.moses on linkedin you can find me on instagram as well under silo moses um basically on all social media twitter etc same thing cool well it's so good to see you

And like I said, check this out, everybody, and appreciate having this platform to get to know you and about your relationships and about your new amazing tech business. So we will chat soon, though. Thank you. Yeah, it's been a pleasure. Yes. All right. Have a wonderful day, Silo. Thanks.

You too. Okay. Bye-bye. Thanks for tuning in to today's episode. Come and hang out with me on Instagram at Celeste Moore image. Let me know your thoughts on today's episode, because I always love hearing from you all. You can find all the links and resources in the show notes of the episode on my website, Celeste Moore.com. Okay. That's all for now. I'll see you in the next episode. See you next time, friends.

Thanks for watching!