More Money Podcast - 200 Why You Need to Show Up for Yourself - Natasha Koifman, President of NKPR

Episode Date: May 22, 2019

If you’re looking for some motivation to set your goals and actually do something about them, then this episode is for you! I interview Natasha Koifman, founder and president of NKPR, one of North America’s top PR and marketing companies, about how she was able to go from young single mom to one of Canada’s most powerful and innovative women. For this episode, we talk about what it means to show up for yourself (and others) and why it’s so important. What it really means, to break it down, is to put yourself forward and not be afraid to take risks or try new things. You only have one life to live, so get out there, take action and achieve your potential! Being Introverted Shouldn’t Stop You from Reaching Your Goals One thing I’ve been noticing lately is a lot of successful entrepreneurs and celebrities even are coming out and sharing that they are introverts. I find that so fascinating because I used to think that introverts were shy and hated things like networking and public speaking. Nope! That is not the case at all. Being an introvert just means that after you do something that involves a lot of socializing, you need some time alone to recharge. This is something I can 100% attest to as an introvert myself. After an event, I need a good couple of days to recharge on my own. The same thing goes with Natasha, who is a master networker. So, there you have it. Being an introvert can no longer be an excuse for not putting yourself out there. You just need to push past that feeling of not wanting to go out or socialize and do it anyway. You’ll thank yourself later for doing it. Say Yes When You Don’t Want To Natasha shares a great story about how she gets this amazing opportunity to run this event in a very short timeframe. She really wanted to say no because she wasn’t sure if she could pull it off, but she also knew herself and said yes to it anyway. Thankfully she did, it was a success, and that client became one of her main clients when she started her own business. I do this all the time to. Sometimes when I land a big opportunity, I freak out and don’t think I can I do it. Listen, this is a good thing. If you’re not terrified of doing something outside of your comfort zone, then you’re not pushing yourself enough. So, I do the same thing and it’s worked really well for me in so many situations. If you get an opportunity to take on more responsibility or try something new, do it anyway! You’re more capable than you think. The Right Way to Network with People You Look Up Networking isn’t getting rid of your stack of business cards at an event or asking someone to chat further over a coffee. It’s about developing a true connection with someone and being respectful of their time. If you want to reach out to someone you think you can learn from, do it the right way. Be proactive about reaching out to them, follow up if they don’t respond (remember, their busy not just ignoring you), and be clear about what you would like from them. And if I can’t say this enough, stop asking people to “Pick their brain”, “Collaborate” or “Chat over coffee.” If you want to chat with them, ask to drop by their office, or talk over the phone or Skype for 15 minutes. For full episode show notes visit https://jessicamoorhouse.com/200 Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello, hello, hello, and welcome to episode 200 of the Mo Money Podcast. I can't believe we've already reached 200. That's crazy. That's a lot of freaking episodes. And I know lots of you, because I've talked to lots of you, have listened to every single episode. And for that, I am eternally grateful. That is amazing. Thank you so much for all of the support and the downloads and the listens and the emails and the tweets. I really, really appreciate it. So awesome. 200.

This episode is, I think you're going to get a little inspirational kick in the pants to up your game. I am interviewing Natasha Koifman. She is a PR maven and also an angel investor, but how she got her start was she founded NKPR, which is a full service international public relations firm. And honestly, I walk by that office in downtown Toronto often, and I've always been curious what's going on in there. And it's kind of cool that I now got the opportunity to interview Natasha, who's the president. So that's pretty cool. Now, Natasha has an amazing resume. When I was doing research on

her before this interview, I was like, wow, if only I could one day have a resume, just like a smidgen of what hers is. She is considered one of Canada's most powerful and innovative women. She's also been honored with awards from the Women's Executive Network and Biz Bash. And she recently completed in the show notes, jessicamorehouse.com slash 200. So for this episode, we're really talking about kind of going, you know, from zero to 100. I don't think I'm using that reference right. But what I'm trying to mean is we talk about how Natasha, she has reached this level of success that some of us can only imagine. But she, you know, didn't she start from the ground, you know, zero, and now she's here. And so, oh man, too many Drake references. I apologize in advance. Um, but, uh, I just find it so inspiring and motivating talking to women like Natasha,

who really just, you know, came from kind of nothing and built up this amazing career and life for themselves. It really kind of just proves that anyone can do it. It is not easy. It takes a lot of hard work, sweat and tears and years. You got to put your time in, but it's possible. And so hopefully you're going to get a lot out of this if you really want to specifically learn for this episode about entrepreneurship and careers and just like making it and showing up for yourself. I think you're going to love this. Before I get to this interview with Natasha, here's just a few words about this episode's sponsor. This episode of the Mo Money Podcast is supported by TD Direct Investing. What are

you investing for? Retirement? Sure, that's a common investment goal. But what about a major purchase or simply building wealth? With TD Direct Investing's new Goal Assist tool, you can build your confidence as a DIY investor by setting investment goals and creating a plan to help you reach them. Once you open your TD Direct Investing account, or maybe you already have one, navigate to the Goals tab on the top menu. That's where you can use Goal Assist to help define your investment goal, validate your plan, and monitor your progress all in one place. You can even set up multiple goals with different time horizons and investment profiles. Want to learn more? Visit the show notes for this episode or go to jessicamorehouse.com slash GoalAssist to watch my video tutorial. TD Direct Investing

is a division of TD Waterhouse Canada Inc., a subsidiary of the Toronto Dominion Bank. Thanks so much, Natasha, for joining me on the show. I'm excited to chat with you. I'm excited, too. Thank you so much for having me. You're so welcome. Before this interview, I did a little research on you, watched your TED Talk, and you've got a very, very inspiring story. I'd love to kind of start there. Just like watching your TED Talk, I'm like, wow, this woman has accomplished a lot. She was someone that I aspire to be. And I'm sure a lot of other listeners would probably agree. Do you want to kind of share a little bit of your kind of origin story? Yeah, for sure. It's interesting with that TED Talk,

because I hadn't really talked about what it took to kind of become me, if that makes any sense. And I felt it was really important when I agreed to doing the TED Talk, I felt it was really important to really speak to that. So I wasn't born in Canada. I was actually born in the Ukraine. I was about four or five when we immigrated to Canada. And the question I get asked so often now is, because I do so much

cause work and philanthropic work is why. And that's what kind of brought me back to the storytelling piece about how my entire life kind of started even as a child, because when we immigrated to Canada, there were so many incredible organizations and people that really came to support our family, strangers that just gave of themselves. And I guess I never really forgot that. So as I grew up, I realized that it's so important to give back to others, because I don't think that my family or myself would be who we are today or where we are today if it wasn't for the support of so many other people. And so I did talk about that. My entire TED Talk was really focused on the importance of showing up. And so the importance of showing up for ourselves, but the importance of showing up for others, because we're so busy on our phones, we're busy

with our jobs, we're busy in our lives that we sometimes don't pay attention to the world around us and I use the example in my TED talk about how I you know went into an Uber and often when we're all sitting in Uber Ubers we're just on our phones we don't even pay attention to the person that's driving us that you know holds our entire sort of safety in their hands. But this woman started talking to me, this Uber driver, and she was telling me about her life and how she left India and how she left because her husband was very abusive and she didn't want her daughters to see that and how grateful she is to be in this country that has afforded her the opportunity to have this Uber job to be able to provide for her daughter. And I kept asking her questions and she just looked at me and I said to

her, I said, I'm so proud of you. And she looked at me and started crying. And she's like, no one has ever said that to me before. And to me, that is the essence of showing up. It doesn't take much for us to do that. And so my TED talk was essentially that is the essence of showing up. It doesn't take much for us to do that. And so my TED Talk was essentially really about the importance of showing up for others, but showing up for ourselves and making sure that we're present in our lives as opposed to just kind of coasting through it. And I do attribute a lot of that to me being me and, you know, the gratitude I hold for the success that I've had, you know, to date. Yeah, no, yeah, I really liked, you know, I think you definitely mentioned something that's,

I think, very, very important that a lot of people don't think about is the act of giving back. And I think some people just like, oh, that's financial. It's like, yes, giving donations, helping charities, very important. However, I think just giving someone the time or just like you said, just listening to someone. I mean, I love taking Ubers because I always ask questions. I just find I've never met an Uber driver that doesn't have some amazing, incredible story of how they got to be in that car driving me around. And I think we're in this kind of world of social media and just being busy and hustle culture that we forget to just take a minute and be like, we're alive. Let's live in the present a little bit more. But I really like what you said too about showing up for yourself. Do you want to talk a little bit more about that? Because I

thought that was really, really important for people to know about. Well, showing up for yourself is a big part of understanding yourself well enough to know what you need in order to live the best life you can possibly live. So I think about when I left the job that I had to start my own. At the time, I thought I was freelancing. I can't even say I thought that I was starting a firm. I often say I became successful despite me. But I felt that I wanted the sense of purpose. I was almost, and I think when you're an entrepreneur, that entrepreneurial spirit really speaks to you. It speaks loudly to you. So I remember having this job and just feeling a bit unsatisfied, mostly because I was working at an ad agency and I'd started the PR

division. So they would kind of put everything on my desk and you're promoting everything that's put on your desk. And I wanted to just really focus on the things I was passionate about and work with people I was inspired by. And so I decided to go on my own thinking, even if I have one client, I'm happy. And it just from there, it really led to one account led to two to three to five. I went from working in my basement, having three employees, five employees, 10. And here we are now with offices in New York and Toronto and, you know, staff of 35. But when it comes to showing up for yourself, I listened to myself, I listened to what my body was saying to me, which is, you need to find your purpose. And so I find even now, you know, at our firm, we have a very high retention rate. So our people really stay with us for a long time.

We've had a lot of our employees be with us, like our VP for 13 years, some of our directors for nine years. And that's rare in our industry. And I think it's because I really sort of think about what is it that they want to work on? What is it that excites them? So that we can feed that entrepreneurial spirit within

the, you know, sort of the confines of our office and the people that are here. And you have to learn those lessons along the way and you have to pay attention. And that just goes back to show up for yourself, pay attention to what's happening to what your body's telling you, because that gut instinct is actually never going to let you down. It's when you don't listen to it that you often start to veer off track. But when you listen to it, even though sometimes it's painful, because you have to make some hard decisions to get to where you're supposed to be. It's real. Like, there's a reason why that's happening. Absolutely.

I think recently I watched the kind of Netflix special by Brene Brown, and she talked a lot about fear and failure, which I think are really important, especially when talking about entrepreneurship and, you know, trying to get to the level of success that you've achieved. How, and that's really honestly, when I talk to young people and they, they have these great dreams or these ideas to start their own company or just to become self-employed, but they're like crippled by fear. And I know you mentioned, I think it was in your Ted talk that you consider yourself an introvert. And I, I consider myself an introvert too. And people find that surprising because it's like, how could you do all the things that you do and still be an introvert? Because I think people think that

introverts just like stay at home and don't talk to anybody. But what would you say to people that find it like very difficult just to make that first move? Because they're just, there's so much fear and they're just terrified of failing basically. Well, it's interesting. It is real. Like I think we do live in an anxious generation right now and that anxiety is real. Well, it's interesting. It is real. Like, I think we do live in an anxious generation right now. And that anxiety is real. Well, it sounds silly. One of the things I did do is I have a tattoo on my left arm that says, be brave. Oh, I like that. And it is a constant reminder to work through the fear. Because I think about the times that I've had the most sort of progress and the most success and the most sort of learning. It came, it was always on the other side of fear, truly.

So I don't think I'd have the business I do if I didn't go through that. So I remember one instance in particular, when I just started my company, I had one client and I received a phone call from one of the biggest financial institutions in the country. And they had called me up because I'd done some work for them previously and said, Hey, we need you to do an event for us in the next five days. It happened to be over the Christmas holidays. And it happened to also be in Quebec, which is, you know, a whole country in itself. So, and I really was terrified because I thought, I don't know if I can do this. I'm on my own. I just don't know if I can do this. And I was terrified. And I asked her if I could call her back. And I thought about it. And I was super successful. And they became one of my biggest clients for about five years. And that's how I was able to actually build the company. And I think what that taught me early on was, if you're afraid, jump in. You have to jump in, because on the other side of that fear is actually where you're supposed to end up.

And so, you know, bringing it back to you saying, you know, if you're an introvert, can you actually do that? Well, what I found really interesting when I was, you know, younger, I didn't love to go out. I didn't love to necessarily go to parties. And I thought that I was just shy. But as I got older, I realized that's just being an introvert. And then I thought, well, can I do PR being an introvert? And then I realized I absolutely can. And books like, there was a great book that I read years ago by, I think her name was Susan Power. And it was called the, the power of, I think it was called the power of introverts. I might be wrong about that, but it was fascinating because the only difference between an introvert and an extrovert is that

you and I might go out two nights in a row, but the third night we have to stay in because we need to recharge our batteries. Like during the film festival, for example, where I'm out all day and all night, I take 10 minutes sometimes. I'll go into the bathroom and I'll just sit there for 10 minutes to have some alone time. And then I've recharged enough, and then I can go back out there. And then I usually take a full week after TIF just to recover. And I think that that's the difference. There is nothing, there are no boundaries for us. And we can do everything an extrovert can do. It's just we receive our energy differently. And I think knowledge is power. So the more we can learn about ourselves, the more powerful we can become.

Yeah, no, definitely. I think preparation and educating yourself about whatever the heck you want to do is definitely like some good armor. And like you said, with that example of doing that event in Quebec, I think what I've learned to do, because if it were kind of up to like me, really, I would say no to anything because I'm terrified of failing and all those kinds of other things, but you kind of have to say yes anyway. And so that's what I do. If I get something that scares me, I'll just like quickly write an email, be like, yep, for sure. And I'm like, oh crap. Now I said, I do it. I have to fulfill it. And like you said, it's like, you'll figure it out away. I don't know what it is, the human condition, but if you are kind of set with like a deadline or a project that you know is important, you'll just,

you'll do it. And even if you do fail, you learn some really great lessons. I think if you live a life and never failed, you know, and it's not a life I actually want to live because I think you'd almost be more crippled with fear because you've never experienced kind of like, okay, what is the worst case scenario? I totally agree with you that that's what happened to me with the TED Talk. I received a phone call asking if I would do it. And I thought my initial reaction was no. And but of course, I had Rebecca from my office looking at me saying, nope, you are going

to do it. And she just responded for me. But I really thought about, well, what's the message? You know, why am I doing this? And there was a reason for it. And I really do feel a big part of it was to share that message of the importance of showing up for each other in today's world, in today's society, and truly being grateful for the life that you have, because I think that's missing a bit. And I think about a lot of the

cause work that I do with Artists for Peace and Justice, where I helped found the organization over 11 years ago. We built the very first free high school in Port-au-Prince in Haiti. We've raised over $32 million. The only difference between actually accomplishing that and not is actually saying, I'll do it. Right? Because 11 years ago, I could have very well said, no, I'm not really interested. Or instead I said, sure, I'll try this. And slowly but surely over the years, you increase the awareness, you're able to raise money, and you're able to accomplish something really important. And truly, the only difference is saying yes. And I know one thing that it seems like you're very good at and you probably have to be good

at in PR is networking and connecting with people, which I think some people have a hard time to do. And it could also be because we are in this digital world, it's even harder for people to kind of get those real life skills of networking. What do you suggest for people just kind of starting out or just need a lot of help in terms of like, how do I do this naturally and not look weird at a party or a conference or whatever? I think it has to be authentic and you have to be you. Because I'm an introvert, I actually don't love crowds and I don't love parties. So for me, I would always look at fostering those one-on-one relationships. And I would look at

what is that common ground between me and the person that I'm speaking to and connected to. And that's how you sort of build those really important and meaningful relationships. You're not going to connect with every single person and nor should you but should you try and find your people yeah you should and and you find your common ground but I think you have to be authentic and you know I actually think with social media it's easier to network because I I've had many young women or you know just women in general that have reached out to me on social media that I mentor now and it's because and again they reached out to me on social media that I mentor now. And it's because, again, they reached out, they have an incredible story. And I felt that connection. And I think that social media actually makes it easier in some ways. Because again, you find your people.

You don't have to follow everyone and you don't have to comment on everything. But if you feel a connection to someone, I'm, I think it is important to actually leave a comment. And that is a way how you foster relationships. There's a girl that I mentor right now. And it's because she reached out to me on social media. And I'm now helping her build her business. Wow. And I think that that's how it's done. Authenticity is authenticity, whether it's done in the digital world or whether it's done face to face. Yeah. And I think, yeah, a lot of people, because really when you think about it, it's easier than ever to connect or to reach out because if there weren't social media, maybe people wouldn't know how to contact you. It's like, how do I connect with them? It's hard to sometimes find someone's email if you really want

to reach out to them. So it is easy in that respect, but I think lots of people are, it's like, again, it goes back to that fear. It's like, what if they don't go get back to me? Or what if they're not interested? But it's, I think you just, yeah, you have to take that leap of faith because something amazing can happen like you becoming their mentor. Well, it's the difference between doing and not doing. And I think that, you know, that seems to be sort of what we're talking about on this podcast is just do it. Yeah. You know, like what's the worst that can happen? Someone might not respond to you, but then if you do it again, they will respond to you. I had this conversation with someone yesterday where one of my colleagues had said, well, I emailed this person four days ago. I

think I'll wait another week to follow up. I'm like, nope, I think you should follow up actually daily. Because if I don't respond to someone after that first email, it's not because my intention isn't to respond to them. It's because I didn't respond to them fast enough. And I have five other emails that just push that one email down. So if someone emails me again the next day, I'm thrilled because that means, okay, great. It's at the top of my inbox. 10 years ago, it might've been annoying. It's not annoying now. It's just what you have to do in order to sometimes get a response and not because

the person doesn't want to respond, but because it's just, we are constantly being engaged with. So sometimes you just have to engage a little harder. Yeah. What would you say, I guess, is the right step to approach someone? Because I get a lot of people contacting me and they always do like, I'd love to take you out for coffee, which personally, I'm like, I actually don't have time for coffee. I'd much prefer a chat over, you know, video or phone. What is kind of your suggestion for like, if someone wants to reach out to someone they really look up to and they want to learn, like what's the best approach? Nobody wants to go for

coffee and nobody wants to go for lunch or a drink. So let's just be clear about that. I agree when I get those as well. I'm like, okay. okay and I that's when I might not respond because I just think you have no concept of life right now yeah because well that's exactly it and I remember getting that like from people and I and that I will say is a bit annoying because it just means that they're thinking about their life but they're not thinking about, okay, this woman is busy. And if I want even, you know, 15 minutes of her time, then I want to make it as easy for her as I possibly can. So for anybody listening that is sending emails about coffee and lunches and drinks, don't do that. But what I will say is video conferences are great. FaceTime is great. A phone call is great. I don't mind if they want

to pop into the office, you know, for half an hour, and I'm happy to do that as well. But it has to be, you have to make it easy because we're swamped. And so I think most people do want to give up their time and give up themselves because I think the only way we're going to get better as humans is to actually rot, you know, help each other and help each other rise. So I think that we want to support each other, but we do have to make it we have to be mindful of the other person's time for sure, because we don't have a lot of it. Now, and I think another thing that I've realized is a lot of people aren't very clear when they're kind of pitching, hey, can I talk to you about what they want? Like, literally, and I think another thing that I've realized is a lot of people aren't very clear when they're kind of pitching, hey, can I talk to you about what they want? Like literally sometimes I'm like,

what do you want? What are you looking for? Don't be like, I'd like to pick your brain. It's so true. Actually, you want them to come in with, I often ask this question. So what's your goal? What's your five-year plan? Where do you want to be in five years? Because I agree, pick your brain about what, really. Yeah, we can talk about anything. Well, that's exactly it. And I've had a couple of people where they might not know and sometimes they're coming to you because they don't know. And I think that's fair.

But I think I would always ask the question, because I think that's on us, you know, as let's say mentors ask the question of, where do you see your life in five years? You do have to visualize it because that's super important. I just went to see a talk, Tommy Hilfiger was in town and he was doing this innovation series for Audi. And he was saying that part of the reason he thinks he's successful is because he manifested it.

And I think it's important to sort of envision the life that you want and the person you want to be and the work that you want to do. And then I can actually help that person achieve that based on understanding where they want to be. But if they don't know where they want to be, because sometimes I get that too, where it's like, well, I think I might want to do this. And I think I might want to do that. And I'll say, why don't you give some thought to your five-year plan? And then let's talk because you can't do the work for them. And I think that's really important to like mentorship isn't doing the work for, for, uh, the person that you're mentoring. It's to kind of give them some support and some tools to be able to get there on their

own. Yeah, absolutely. And, um, I know, you know, it's, it's very clear that you, uh, really do have a focus on helping others, being a mentor, but also specifically, I think, uplifting women, which I think is so important in this time that we're in now. And I know you have started or co-founded another company called Anne8, which is an angel investing company. Do you want to talk a little bit about that? I found it very interesting, especially some of the stats about angel investing and women founders and them not really finding the support or the financial aid that they require to start these awesome companies. recently and I really, I believe in what I call work-life integration. I think that when we're

always striving for this work-life balance, we're always failing because there is no balance. And I think the moment you stop striving for that, you can actually achieve fulfillment. And so I work a lot and I felt like my husband and I thought we have the same belief and values when it comes to business. So we decided to start the St. Joel Investment Company to really support. The intent was to support more female run companies. But certainly it's really more like companies that are run by individuals that are smart, hardworking, have solid business plans. So it's not just female focus. Although I found those stats staggering because most female-based companies don't get

the funding that they deserve or that they need. So we started this company together and our early investments were in brands like Flow Water, which is a Canadian based company. Yeah, I see that everywhere now. Yeah, which now has North American distribution. They just did a partnership with Gwyneth Paltrow. We're about to announce two really, really big partnerships shortly. We just about a year ago made an investment in Hounds Vodka, which is also a Canadian company that we just signed a big national distribution deal with Trajectory. And we're about to go to go into the US, we're about to do something really, really great with a local chef, and sort of that, that food and beverage space as well. So, you know, we're sort

of on our way there. But I think at the end of the day, it's, I've, you know, being a marketer, I feel like I've learned a few things in the last 20 years about being able to build brands. And I think it's my, my privilege, my honor and my duty to be able to take some of that knowledge to help others achieve the success that they they deserve and will work really, really hard to achieve. Absolutely. What kind of pieces of advice, and this is probably a really big question, but, you know, give whatever you can for someone say, you know, listening who has aspirations of, you know, making their own startup or their own company and seeing, you know, hearing you who has so much success, has run your own PR company for so many years. You know, I think a lot of people don't know where to start or even if it's achievable.

I mean, I find it very impactful, you know, talking to people like you who have done it. So there's proof that, yes find it very impactful, you know, talking to people like you who have done it. So there's proof that yes, it is possible. But I think a lot of people just think it just looks like a huge mountain. How on earth am I ever going to climb that? Well, I think a big thing is you have to work really hard. Like the social media makes it seem that everyone's an overnight success. Yeah, it does. Yeah.

Right. And they're not. In some ways, I think that it would be so much, it's harder to achieve success now, just because what happens is if you ever look at your phone at the end of the day and think about how much time you spent online, right on social, you might've spent three hours, four hours on social media, looking at other people's feeds, not focusing on yourself. So those are four hours. You won't get back. And those are four hours. You should be not focusing on yourself. So those are four hours, you won't get back. And those are four hours, you should be actually focusing on yourself. So one of the things I rarely, rarely do is ever look at the competition, I certainly look at, you know, industry news,

and I read, you know, Inc, and I read Forbes, and I read, you know, Fast Company, and I read a lot, but I don't go on any competitor sites. And that's because if I'm spending time on that site, I'm not spending time on my own business. And that's super, super important. So I think you have to understand that you're going to work hard and you have to think about what it is that you want to accomplish and where you want your business to be. I always think backwards. So I don't just think about all the tactics and things I have to do. I think about what are those tactics going to help me achieve. So I almost look at the end goal first. And then I, I look at trying to achieve that. And I think most people

are just overwhelmed by Oh, my God, I just have this mound of stuff to do. But they need to think about where that's going to actually lead them. So I think working hard and focusing on yourself and the business and the, you know, sort of the act at hand is super, super important because I think we can get caught up in this place of, but everyone else is doing so well, but that means you're thinking about everyone else and you're not actually thinking about yourself.

I think the other thing is patience. I say this a lot. We're not kind enough to ourselves. We're not patient enough. Because we think everyone's achieving this overnight success, we're forgetting that you have to have some patience to achieve what you're going to achieve. We're all individuals. So some people get there faster. Some people, it takes them a little longer. But at the end of the day, be kind to yourself, have some patience and know that you will get there as well. Because that's the advice I would actually have given my 20 year old self. And if I could have avoided some situations, probably,

had I been a little bit more patient with myself, because I just thought that in my 20s, I should be super successful. Well, the reality is, is my 20s really were time for me to learn everything I could learn. And because I put up this barrier of I should know it, I wasn't actually learning that was a wall between me and absorbing all this incredible knowledge I could have been taking in. Absolutely. Yeah, that's like a big lesson. I feel like I keep on learning as I get older. I'm like, oh, things that seemed so hard to grasp in my twenties, I totally get now. And that's because of time and experience. What a crazy concept. But I think we forget, we definitely look at those like people who have had, you know,

success pretty easily, or it's only taken them a few years, but I think we need to remind ourselves in order to achieve, I'd say like lasting success, which is what we'd want. I don't want, you know, success that lasts for a little bit and then it's over. I want lasting success that does take time. It takes years. It can take decades and that's okay. Like just be patient with yourself and keep moving forward. For sure. And by the way, success will change. Your definition of success will change as time goes on too, right? It's like success kind of turns into something a little different with every year that you mature and as time kind of goes on

and as every industry kind of changes as well. I think that's important to acknowledge. So that really goes back to listen to yourself and show up for yourself every step of the way because that's important. Absolutely. Well, thanks so much, Natasha, for taking the time to chat with me. This is a really great chat and I think you're going to inspire. I mean, you're already inspiring so many people, but I know lots of people listening will be like, oh, wow. Thank you so much. This was really, really a great chat. Thank you.

Absolutely. If people want to learn more about you or get in touch, how can they do that? On Instagram, Twitter, my feed is at NatashaNKPR and our website is NKPR.net. Perfect. Thank you so much. Perfect. Thanks. And that was episode 200 of the Momenty Podcast with Natasha Koifman of NKkpr you can check them out at nkpr.net you can also uh check her out and follow her on instagram and twitter her handles are natasha nkpr super easy also make sure to check out the show notes jessicamorehouse.com slash 200 to find out more information about what we chatted about i think you're gonna enjoy it also of course include like i mentioned at the beginning of this episode, the video of her TED Talk, which I just loved. It really kind

of, I don't know, it inspired me. I love a good TED Talk, I'll tell you that. I have some very important things to share, so do not go away. Just a few words about this episode's lovely sponsor. This episode of the Momany Podcast is supported by TD Direct Investing. You know what I hear often from listeners like you? I want to try out DIY investing, but it kind of scares me. Totally. It can be scary and overwhelming, even if you've listened to all my episodes on investing and read all the investing books you've been recommended. When you're a DIY investor, you're in the driver's seat and you have to make all the decisions for your investment portfolio. That's a lot of pressure, which is why I am totally here for TD Direct Investing's new investment planning tool called Goal Assist.

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TD Direct Investing is a division of TD Waterhouse Canada Inc., a subsidiary of the Toronto Dominion Bank. All right, all right, all right. Well, so first, first for first, I did a couple events last week and there were people that showed up who were listening to the podcast. So thank you so much for coming and saying hi. Loved it. It just makes me feel really good to meet my podcast listeners. And there's more chances to say hello and come hang out with me. I've got some events coming up. I've got one tonight, actually. It is called How to Run a Successful Business from Anywhere, hosted by Rogers. You can find more information about that in the show notes or all of my events are listed on JessicaMorehouse.com slash community. If you go to my website, it is under

resources. It's very easy to find. And there's a list of all my workshops and webinars coming up or the ones that I've done in the past. So check out that because I do believe you need to register. I don't think you can just show up. So again, just check that out in the show notes or on the community page. If you can't make that, I'm going to be doing another presentation called Money Moves with Jessica Morehouse, what to know before buying a home hosted by BMO. It is going to be taking place at this really cool place called Stacked, which is in Toronto. It's basically this little mini village that's completely made out of shipping containers. And there's, I don't know, it's pretty crazy. And I that's completely made out of shipping containers. And there's, I don't know, it's pretty crazy. And I am going to be doing a series with BMO at their location at the stacked little village thing through now until the fall

on a lot of different topics. And this one specifically is about home buying. And so if you're thinking about getting into the market, buying your first home, I'm going to be sharing some very important things that you need to know before jumping in. I've been a homeowner for three years now. I've done two rounds of house hunting. One was not successful. One was successful. And I have learned a lot. So if you want to learn more about buying a home, definitely want to come. And this is a free event. And again, I'll include links in the show notes and just go to the community page. This may or may not be exciting for you, but it is for me. Finally have a proper kind of YouTube situation set up in my home office. Finally have like a proper home office, to be honest. And I am super excited to be finally

making some proper YouTube videos. Really, what I want to do, what I find, what I do when I go on the YouTube is basically I'm trying to find an answer to my question. I want someone to explain things for me. And I can sometimes, especially when it comes to money questions, there's not a heck of a lot out there. So that's what I want to do. Make those videos to help you, you know, find the answers to your questions. So I'm starting to make them right now

and gather new ideas. If you have an idea for what you would like to see in a video, hit me up over Twitter or email jessicamorehouse.com or Instagram or however you'd like to contact me. There's probably a way to contact me. So let me know what questions you have that you'd like to be answered in a video. And also subscribe to me on YouTube. Just go to jessicamorales.com slash YouTube to subscribe. I would really appreciate it. That is really it for me at this moment. Thank you so much for listening. I'll see you back here real soon for another episode of the Mo Money Podcast. This podcast is distributed by the Women in Media Podcast Network.

Find out more at womeninmedia.network.