Motley Fool Hidden Gems Investing - FTC vs. Apple’s Walled Garden
Episode Date: March 22, 2024For years Apple has claimed its app store and ecosystem is meant to protect its users. The FTC isn’t so sure. (00:19) Emily Flippen and Jason Moser discuss: - The FTC’s suit against Apple, and ...why it probably means years of lawyer fees and distraction for Apple. - Chipotle’s 50-for-1 stock split and the market reaction to Reddit’s debut. - Earnings from Chewy, Nike, Lululemon, and Accenture. (18:51) Motley Fool contributor Brian Feroldi breaks down Reddit’s S-1 and the major risks facing the the self-proclaimed “Front page of the internet” (33:47) Emily and Jason break down two stocks on their radar: Pinduoduo and TopGolf Callaway. Stocks discussed: AAPL, CMG, RDDT, CHWY, NKE, LULU, ACN, PDD, MODG Host: Dylan Lewis Guests: Jason Moser, Emily Flippen, Brian Feroldi Engineers: Rick Engdahl, Austin Morgan Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
Regulators keep cranking the heat on big tech.
Motley Fool Money starts now.
Everybody needs money.
That's why they call it money.
The best things in life are free.
But you can give them to the birds and bees.
From Fool Global Headquarters, this is Motley Fool Money.
It's the Motley Fool Money radio show. I'm Dylan Lewis. Joining me in the studio,
Motley Fool Senior Analysts Emily Flippen and Jason Moser. Fools, great to have you both here.
Hey, hey! Good to be here!
We've got a mini-dive on a splashy IPO, a story of a struggling ice cream brand,
and of course, stocks on our radar. Up first, though, regulators continue to focus on big tech.
Jason, Apple is in the crosshairs of regulators.
The FTC filing suit this week aimed at Apple's iPhone and its accompanying suite of services.
The FTC alleges that Apple undermines apps, products, and services that would otherwise make users less reliant on the iPhone,
promote interoperability, and lower costs for consumers and developers.
This seems to really boil down, Jason, to the walled garden that Apple's been able to maintain with its software and its hardware.
Yeah, I was going to say, the walled garden really is the phrase that stands out here.
I mean, this is something that could have some teeth. I don't know. I mean, we'll have
to wait and see there. I'm certainly no antitrust expert, nor am I a litigator. But I mean,
I think one thing for sure, I mean, this isn't good in that it's not going to be resolved
anytime soon, right? I mean, we have an idea that this is going to take several years to
play out. And I think that is probably the biggest near-term risk for Apple, in that
it's going to, more than likely, take their attention away from where they really need
to be focused, and that's on innovation. You look at Apple today, it still really is
a phone company. At the end of the day, that's where they make most of their money.
Now, that's slowly starting to change. They are bringing more in regard to services,
revenue and whatnot. But for a company like Apple, I would argue that Apple saved the
Vision Pro, and I'm not a believer that the Vision Pro is going to be accepted by the
masses by any stretch. Fascinating technology. But Apple has been kind of stuck in this iteration
as opposed to innovation cycle, right? They're just not innovating as much as I think probably
people would like to see. And that comes at a cost, right? That starts to bring growth
into question. And so, they're going to have to deal with this for a while. It takes away
from whatever they may be working on, if it takes away from that innovation, that obviously
is a near-term risk. Now, this probably ends up as just something where Apple has to use
money to make the problem go away, and that's not a bad problem for a company like Apple.
I did think it's interesting to note on their balance sheet, we always talk about how much
cash Apple has, you know, more than most countries. I mean, Apple's now in a net debt position,
which I think is just fascinating to see. Now, that's a fine position for them because
that debt is stretched out over long periods of time, very low interest debt, and it's a cash
machine, right? I mean, $95 billion in free cash flow after accounting for stock-based
compensations, that's not a problem for them at all. But it is something that is going to
take their eye off the ball for a while. Emily, Apple has very long argued that a
lot of the decisions they make within their ecosystem are in the interest of their users,
privacy, security, trying to make sure there's not malicious apps or things like that that are
getting out there. We will see where this winds up landing for the company. But I look
at this, especially given the series of interventions we've been seeing from the FTC, and say,
regulators are not shying away from big tech anytime soon.
I've been historically dismissive, I think, of actually regulations against a business
like Apple, because for the most part, they've been without teeth. That was up until very
recently when Apple actually lost a series of judgments in the EU against the use of
its app store, they've prevented third-party apps from being able to come in, in part because
they want to maintain that walled garden for their costs. And I said, hey, look, we've
seen these cases come up in the United States, but lower courts have continuously sided,
for the most part, with Apple. So, to see this come out, especially from the Department
of Justice and FTC, it's clear that this is a bigger, overreaching judgment that's looking
at the core of Apple's business instead of one particular issue, which is really interesting,
because it's kind of penalizing big tech for being big tech. Again, being the dismissive
person I am, it'd be easy for me to say, hey, look, we're heading into an election year.
The Department of Justice tends to be very politically connected. So, we don't really
know what's going to happen in terms of a potential change in administration, whether
or not that will change anything for the future. So, I wouldn't be surprised to see nothing
come of this. But my dismissiveness in the past has not paid off well, so maybe I'll
be a little bit more cognizant moving forward. Alright, sticking with the big stories,
a huge stock split announced for Chipotle this week in release. Emily, the company announced
a 50-for-1 stock split. I had to double-check that one. I wasn't even sure that that was accurate.
I have never seen a stock split of that size. Yeah, I guess it's not just Chipotle
serving sizes that are getting smaller, right? I say that very tongue-in-cheek.
So, stock splits can sometimes raise a lot of investor interest. In this case, a 50-for-1
stock split, which basically means if you owned one share of Chipotle prior to a split,
you are now going to own 50 shares of Chipotle. They will decrease in price by 50-folds, but
you will, in turn, own 50 more. So, it's essentially like cutting up a pizza. You can have a giant
pizza and you can cut it into eight different slices, or you can cut it into 500 different
slices. It doesn't change the size of the pizza, it just changes the size of the slice.
But in this case, it actually can increase accessibility for some investors who don't
have access to fractional share trading, increase accessibility for those who may trade options,
as well as for Chipotle to issue its own stock back to employees and internal use.
So, it's an interesting development, but not one that, if you're a shareholder of Chipotle,
changes anything in terms of the business performance.
Jason, I think the academic argument was laid out very well right there by Emily saying,
hey, this is how you cut up the pie.
I do think when we look at stock splits, very rarely is it a sign that a company is doing something poorly
when we see a stock split of this magnitude.
And I think it is just a testament to the incredible run that Chipotle has gone on over the last 15 years.
It's been a very incredible run, particularly when you consider the lows that this company hit
in regard to the food safety issues from several years back.
A real recovery there. Now, it required a leadership change.
But, hey, listen, you've got to do what you've got to do.
And this company is in a much better spot today as a shareholder, as a consumer of the product.
I mean, I just love everything that they're doing.
I'm glad you mentioned issuing stock to employees, because I think that's another thing to point
out in the release. And like they used this word here, to commemorate this special event, right?
They're commemorating this special event. First stock split in history, right? But they announced
a special one-time equity grant for all restaurant general managers and crew members with more than
20 years of service. And so, we also saw something like this with Amazon. You see it with all of
these companies, when their share price gets to the point where you're talking about thousands
of dollars, it just becomes very difficult to use equity as a form of compensation.
This is going to allow them to do that. I'm not saying that's the reason why they did it,
but it's certainly a benefit that comes from it.
All right, before we go to break, we've got a new name on the New York Stock Exchange.
Shares of Reddit hit the market this week. Emily, judging by the reaction, the market
excited to see some new names in the IPO market. Shares currently up 50% from where they listed.
Yeah, shares are fluctuating pretty greatly here, which is not surprising. Also not surprising
to see it up so significantly because the IPO was oversubscribed. One of the things
that Reddit did, this is a social media platform of sorts, was offer some of its most loyal
and engaged users the opportunity to buy in with their IPO. And contrast, the IPO gives
an opportunity for some of their long-term investors and private equity venture capitalists
to actually be able to sell out of the company as well. It does test the market's appetite
for IPOs, which I can understand because it's the first big tech-related IPO we've had in
a while. But at the same time, given the really unique nature of Reddit's business, the unique
nature of the solicitation for the IPO, I think it's too early to say that this shows
that investors are ready again for IPOs. I think it's at least a decent sign that
we saw a company like Kava come public earlier in the last 12 months, and now we have Reddit
as well. Jason, when you look out at the Reddit IPO, any thoughts?
I mean, it's just between this Kava and Chipotle talk, now I'm starting to think about the
I think with Reddit, I mean, I'm not a Reddit user. I mean, I have been linked to Reddit
before when doing a Google search or something like that. To me, I think this is one where
I would absolutely just play wait and see. It seems to me, at least, that this rhymes
a lot with Twitter back in the day, right? Probably a limit as to how they can really
grow that overall user base. And it's a little bit of a different platform to use, right?
I mean, some might say it's a little bit complicated, a little bit difficult to use.
So, a lot of similarities, I think, in what we saw when Twitter first came public, similar concerns.
So, it's not to say it can't be successful, but I think for me, I would absolutely just play wait and see.
And let's see if these guys can really generate some meaningful cash.
If you want more on the Reddit IPO, stay tuned.
We've got a mini-dive coming on the back half of the show.
But coming up next, we've got earnings that give a glimpse into two big names in apparel and why they're struggling.
Stay right here. You're listening to Motley Fool Money.
You just found out that your sales team is at risk of missing quota.
Don't panic. Just ask Rippling AI.
Since it's built on your real-time people and business data,
Rippling AI can pull metrics from Rippling and Salesforce
into a meeting-ready dashboard showing quota attainment,
headcount plan, and monthly revenue to quota by region.
In seconds, you'll see exactly what's behind your quota risk
and fix it before it's missed.
Question answered, action taken, crisis averted.
When you have critical business questions that need answers, don't just file a ticket and wait weeks for an outdated report.
Describe what you need and have Rippling AI build it instantly from your live people and business data.
Whether it's a dashboard with detailed charts or automated workflows with the right triggers, conditions, and approvals.
Ready to rule your business?
Head to rippling.ai slash fool to get the only AI built to give you full visibility and take complex actions across your entire organization.
That's R-I-P-P-L-I-N-G dot A-I slash F-O-O-L.
Sign up for exclusive access today, rippling.ai slash fool.
Welcome back to Motley Fool Money.
I'm Dylan Lewis, joined here in studio by Emily Flippen and Jason Moser.
It's the tail end of earnings season, but we still had some big names reporting this week.
Emily, speaking of the tail end, we have an update from pet supplier Chewy.
Shares down after reporting. What's going on with the pet supplier?
Yeah, if I'm CEO Sumit Singh, I'm looking at the market and saying, what do you want?
But actually, tell me.
Because what the market was saying for Chewy at this point last year was effectively,
hey, look, we like your platform, it's great you're seeing all this engagement,
but you need to have profits.
And what has Chewy done over the course of the past year?
Well, expand profits.
And that's exactly what we saw this quarter. Financially, the company's results were really solid.
Sales grew, again, by their non-discretionary spend. So, this is things like pet food,
cat food, dog food, those repeat purchases. But margins are incredibly strong.
They continue to expand. The company expanded its free cash flow by nearly three times.
And management actually said that they think they've reached an inflection point for the
expansion of their cash flow generation moving forward as well. So, we have sales growth,
margin expansion, cash flow expansion, it begs the question of, why is Chewy down?
Why do investors not like this stock? And unfortunately for Chewy, that comes back to
the pet industry right now. There's been a slower amount of growth, which is to say negative growth,
in pet household formation, which is basically the number of people who are buying pets
domestically in the United States. And that's been on a pretty consistent decrease since the
pandemic, when a lot of pet households were formed in the first place. Now, despite the fact that
these pet households that were formed are consuming Chewy and engaging with the product
the same rate that the previous non-pandemic pet households are, that growth has still
led the market to believe, oh, maybe that top line growth moving forward is just not
going to be high enough to justify Chewy's valuation, for which I still believe the company
is massively undervalued in relationship to the size of its long-term market.
So, you are still a believer and you kind of feel like the market is underestimating
what Chewy is doing? Yes. In terms of their core e-commerce
business. Where I do get a little bit hung up is at some of their new initiatives.
These have been great so far. This is the push into pet pharmacy, pet healthcare,
you call it Teladog, to steal a word from Jason. All of that's great, because it integrates
directly onto Chewy's platform. If you're an Autoship customer, you get access to a lot of this stuff for free.
But one of their newest initiatives is opening up actual physical vet care clinics.
They're starting in Florida, where Chewy is headquartered, and plan to use that as a gauge
for expansion across the rest of the United States. Now, they're smart and slow about
how they expand, and I appreciate that because, again, they don't want to negatively impact
that cash flow. But there is a little bit of potential hubris, I guess, that is in building
physical stores that is a massive deviation from their previous strategy. So, as a Chewy
shareholder, that's probably the thing I'm watching most closely.
Alright, over to apparel. We have earnings from Nike and Lululemon this week.
Let's start out with the goddess of victory, Jason. Shares of Nike down 8% after reporting
fiscal Q3 results. It seems like Nike is a bit of a company at a pivot or inflection point.
I think that's fair to say. I think the market's reaction is probably a result
of guidance, which I'll get to in a minute. But I don't think anyone will question how
strong a business or brand this ultimately is. But they've definitely hit some headwinds recently.
And part of that that was discussed in the call, they had this deliberate strategy they
refer to as the consumer direct acceleration strategy. They wanted to be more of a direct-to-consumer
business via digital and their Nike stores. Now, that worked out OK over the last few
years because everything was thrown into chaos with the pandemic. But we're seeing all of
these businesses, we're seeing this great reset back to normalcy. And Nike is recognizing
that this focus on direct came at the cost of all of the success they've witnessed through
the years through their wholesale channels. And so, what that resulted in was essentially
flat top-line growth for the quarter. And ultimately, when I referred to guidance,
this was for the third quarter. But when you look at the fiscal 25, they're actually guiding,
at least for the first half of the year, low- to mid-single-digit sales declines.
And so, it is something where you've got this business there in a little bit of a restructuring
mode. It wasn't a bad quarter. And honestly, when you look at where the business, the fundamentals
are still good. Gross margin was up 150 basis points. Inventories standing at $7.7 billion.
Now, that was down 13%. So, it's nice to see they were able to get those inventories down
while pushing those gross margins up. Cash and equivalents still in very good shape here.
Cash and short-term investments, $10.6 billion. And you look globally, China performed well,
up 6% versus North America's 3%. I think really now it's just a matter of sort of
getting back to that wholesale opportunity, right? They recognize the opportunity in direct,
but maybe they placed a few too many eggs in that direct basket. So, it'll take a little
investment in product, a little investment in marketing, and I think we could expect that to
flow down to the bottom line, not in a good way. That's a near-term issue. They'll figure that out.
I think you've got to be looking at sell-offs like this with a company like this and asking
yourself if you don't want to own a few of these shares.
Emily, Lululemon, also in the dumps post-earnings, shares down 17%.
And it seemed like a big part of the reason why was the company's outlook.
Oh, yeah. Outlook and maybe tonality, I'll add in there.
Because CEO Calvin McDonald was immediately defensive on Lululemon's earnings call.
I mean, some of the first words out of his mouth were,
as you've heard from others in our industry, there's been a shift in U.S. consumer behavior,
which nobody wants to hear.
But that did distract from what is otherwise a really strong quarter for the company.
had a really, really strong holiday season, updated their guidance in January as a result,
and then exceeded that guidance again in this most recent quarter. But they did choose to
focus a lot on how the behavior of North American consumers has changed recently, in part because
it seems like the economic outlook, which is impacting, as Jason just mentioned, numerous
industries across the United States, but also because they didn't do a great job of managing
their own inventory, which is to say, McDonald's accounted for some of the loss to not having
the right colors or the right sizes in stock. And in their defense, their inventory has
continued to decrease. So, it's not like the company is over here buying a bunch of products,
stocking them in stores, and then throwing their hands up and saying, nobody wants it.
So, you have to give management the benefit of the doubt. But there is certainly a bigger
story here, which is to say, we've been waiting a long time for the economy to slow down in
the United States, for consumer behavior to shift. Are these the first kind of canaries
in the coal mines that consumer spending is about to be in the dumps over the course of 2024?
Yeah, I look at Nike and I also look at Lululemon, and we've seen a lot of discussion
of consumers trading down as a major story to be watching, looking for more discount
options as wallets get a little bit tighter. Do you feel like this is something that's
affecting the results here? It's possible. I will want to see
the results from other discount retailers. I'm thinking about the TJ Maxx's of the world
to see if they're picking up some of the slump here from Lululemon. But I do think that regardless
of what's driving it, I'm not sure if it really matters from Lululemon's perspective,
because they don't play that game. They don't mark down, and that's a conscious effort on their part.
I think that's important to note, too. We were talking about this before,
kind of like Tiffany, in that they understand the value in that brand,
and they need to protect it by not discounting. When you start putting that stuff on fire sale,
all of a sudden, you associate that brand a little bit differently. I think we saw Under Armour for
many, many years trying to play that, let's just get this stuff out to as many people,
let's just sell as much stuff as we can. They lost some brand credibility, right?
That really does play out on not only the financials in the near-term, but it creates
some long-term headwinds. It's really difficult to bounce back from that.
We're going to wrap the earnings takes with a look at Accenture. Shares down 12%
after earnings. Jason, we're also seeing results from the company dragging down some of the
other companies in the consulting space this week.
Yeah. We were talking about Nike being a little bit more company-related headwinds,
or company-created headwinds, really, Accenture, this is less a company thing, this is more
a macro thing. And you look at the call there, they said in the call, they see clients continuing
to prioritize spending in large-scale transformations, things like AI, for example, and that converts
to revenue more slowly, but then they also see continued delays in decision-making and
a slower pace of spending. And so, that's really something that is completely out of
their control, and they just have to deal with it. But the good news is that once that
spending does start picking back up. Accenture is one of the first places that should see
the benefits there. Now, they did guide down. Revenue growth somewhere in the neighborhood
of 5%. They guided that down to 3%. Pulling earnings back considerably as well. They saw
financial services take a good hit. That's about 20% of their revenue. The good news
is they're making a lot of investments in AI. They do continue to see the tailwinds there.
It's a macro stretch that they're going to have to get through.
Alright, Emily Flippen, Jason Moser, Fools, we're going to see you guys a little bit later in the show.
Up next, we've got a 15-minute dive into fresh IPO Reddit, some of the major risks,
some of the major opportunities, and what you need to know for this newly listed company.
Stay right here. You're listening to Motley Fool Money.
There is nothing quite as wonderful as money. There is nothing quite as beautiful as cash.
Some people say it's folly, but I'd rather have the lolly. With money, you can make a splash.
Welcome back to Motley Fool Money. I'm Dylan Lewis.
This week, a familiar name went public, Reddit, the home of Wall Street bets and the epicenter
of the meme stock movement listed its shares on the New York Stock Exchange. As a longtime
Redditor, I was excited to dig into the S1 and look at the company's books. Motley Fool
contributor Brian Feroldi joined me for a mini dive into the site that is the self-proclaimed
front page of the internet. Shares of Reddit hit the public markets this week under the
ticker R-D-D-T. Joining me to do a mini-dive on the social media slash news slash community
company is Motley Fool contributor Brian Feroldi. Brian, thanks for jumping on.
Thank you for having me, Dylan. I've had my eyes on this company for a while,
so I'm glad we finally have numbers to put to the name.
I know. We actually checked in on this business back in the beginning of 2022,
when it seemed like an IPO was on the horizon. We've been waiting for that IPO for a little
over two years now, but no more speculation. The shares are listed, so let's dig into the business.
Paint us a little bit of a picture with what you see with Reddit.
Yeah, so for those unfamiliar, Reddit describes itself as a quote-unquote community of communities.
It's a social networking slash blog site that brings millions of users together from all over
the world to share news, information, recommendations, and what makes Reddit a little bit
unique is that you can do so using an anonymous name or your real name. And to put some scale
behind this, this is a website that is one of the 10 most popular websites in the world. 73 million
daily active users, 267 million weekly average users, over 100,000 active communities on the
platform. And this was an interesting tidbit considering that 98% of this company's revenue
comes from advertising, 75% of Redditors, that's what they call their users, believe that it is a
trustworthy place to inform them to make a purchasing decision. So that could be a major
plus in the bookcase for this company. And that's a key thing that advertisers
are paying attention to. So I'm someone who has used Reddit since college. And what's interesting
is I think it kind of shows the duality of the business here, because they have about half of
their users as logged-in users, but they also have about half of their monthly and daily active users
coming in through an unlogged-in experience. And we see a lot of that coming in through Google
Search, people kind of finding information on the internet and then coming to the site. I have found
it to be an excellent source of information, particularly for incredibly niche topics.
You mentioned the community orientation. And I think what's so great about the platform is you
can go really deep with people who are fanatics about something and really find your online
community. It can be very useful in trying to find information there. When you do use it,
just to kind of help people who understand it who maybe aren't as familiar, any specific
communities or topics they interact with? There are a few subreddits that I look at
on occasion. There's one like data is beautiful. That subreddit has beautiful graphs and
illustrations. There are some wonderful geography subreddits. And if you're into the financial
independence movement, like I am, there's a wonderful subreddit called Fat Fire, which is
all about how people are trying to retire early and live a luxurious lifestyle while doing so.
So you mentioned that this is an ad-based business. It's also one of those high-growth
type businesses. And the financials really reflect a company that has been private for a while during
a period of venture funding. It's still losing money. It's posting some decent growth. It's
moderated a little bit. But what jumps out to you looking at the numbers, Brian?
Well, first, when you said high growth, it depends on your definition of high growth. So,
this company is growing at a decent rate. I wouldn't classify it as a high growth company.
But in the last year, year ending 2023, we saw revenue grew 21% to $804 million. One impressive
number, probably the most impressive number on the income statement to me was this company's
gross margin at 86% last year. And that was up from 84% in the year ago period. So very high
gross margin business. As you teed up, that's kind of where the good news stops on the income
statement. This company is spending heavily on operating expenses, particularly research
and development. So it's because of that, this company is losing money. $91 million net loss
in 2023. Free cash flow losses was $84 million last year. The good news for investors is this
company is going to have an absolute war chest of cash to continue funding those losses. Depending
on what the IPO price is at, this company estimates that post-IPO, it will have $1.5
billion in cash and zero debt. That's nice. We like to see that safety and we like to see
at security. I do wonder a little bit about that R&D spend. I'm curious. I mean, I think you could
make a strong case for any tech platform and kind of have to look at them as a platform company in
a way, making those types of futuristic investments. I do wonder a little bit because it's
coming at the expense of profitability. One of the things I've been trying to wrap my head around,
Brian, looking at this company is, for folks that are unfamiliar, it is an incredibly user-generated
content type business. You have people who are posting and actually the people who are
moderating that content are also generally members of the community. And you would think that it
would give them a very favorable cost profile, but we don't really see that play out. Do you feel
like there's an actual path to profitability here? There definitely could be. I mean, the company
could of course grow its way to profitability, but with the amount of money, when I saw the amount
of money this company is spending on research and development. I did do a double take to be like,
well, where is that money going? I mean, I am an occasional Reddit user, and the site looks
pretty much the same to me now as it did a year ago, two years, and three years ago.
So one would think, given that they knew that they were about to come public, that they're
using that capital to really build out the advertising tools that will make their platform
even more attractive to advertisers, which does take some investment. But yeah, I have a feeling
this company's path to profitability is through growth and not through cost cutting.
Speaking of growth, we're seeing some interesting numbers when it comes to their user trends.
I mentioned the logged in and logged out breakdown they have for their users.
In recent quarters, there's been a pretty decent spike in year-over-year growth. I think they hit
about 27%. But this is not a platform that is on the scale of a lot of the other social media
businesses out there. I think they have about 70 million daily actives at this point. Can this
break out from the very tech literate, very future forward audience that it tends to have
and get into more of a mainstream spot? Because I know that this is one of those businesses and
one of those user sites where if you love it, you love it. And otherwise, you maybe not even
have heard of it. Yeah. And if you haven't heard of it, you certainly don't use it. And I think
that that could be a serious, that could really provide some a cap on the upside potential of
this business. A big part of the thesis here, especially at the valuation they're coming public
at, hinges on this company significantly improving its revenue and profitability metrics over time.
To do so, it is going to be awfully hard to do so if they don't attract new users to the platform.
So that certainly could be a challenge. That's one thing that we saw as a big challenge for
Pinterest, the last social media network that we saw that come public, I think in 2019 or so,
they really struggled to grow outside of their core user base. And I could see Reddit having
the same issue. If we see user growth as an opportunity, what else is out there in terms
of opportunities for this business to grow and hit the scale that I think it probably needs to
in order to be profitable? Yeah, this company calls out a handful of ways that it could continue to
meaningfully grow. So one thing that surprised me about the platform is even though it's nearly 20
years old, 90% of the content on this platform is in English. So there is a huge opportunity for
them to penetrate international markets simply by making their platform more friendly to people
whose native tongue is not English. Another thing they called out is video. We've seen this as a
trend amongst all the social media platforms where they're trying to compete against TikTok.
And one way they do that is really promoting users to share video on their platform as opposed to
being just text-based. A final and interesting category that they called out is that they
believe that data licensing and AI training could become a massive opportunity for this company.
We've seen an explosion in interest in all things related to AI, and Reddit certainly has a treasure
trove of data for AIs to kind of scrape through and build models around. Now, that is a nascent
part of the business today, but management believes that it could be a big contributor
over time. Finally, they are interested in growing a contributor program and building up a marketplace
to allow their users to sell products and services to each other. And on the contributor front,
They might even get into the fact of paying their users to post, as we've seen on X slash Twitter recently and YouTube and Instagram have been doing.
So if they get into that, if there's a way to make money for it, that could attract new users to the platform.
We've talked a little bit about where they fit into the overall kind of social landscape.
And I think one of the big questions for me and one of the big risks for me looking at this business is, is it more in the lane of a Twitter or X or is it more in the lane of a meta?
Is it a business that can find users outside of its core group?
And also, is it a business that can effectively monetize in a way that doesn't bother its core users?
And I don't have a good answer to that other than to say I have my doubts.
And I think generally what we tend to see when companies come public is an increased focus on monetization, an increased focus on extracting more value from the time that people spend online.
And Brian, I think one of the big risks I look at with this business is, are the moves that they're going to make to become more profitable going to make the experience materially worse for an audience that's very vocal, very tech forward, and very willing to hop to other platforms at times?
That, to me, is also the key question and the key risk for investors to think about.
To your point, when a company goes from being private to being public, the culture of that business changes.
For the first time, the management team has a number over their head that they have to hit every 90 days.
And that pressure changes the culture up and down the organization.
So they may have to start stuffing more ads down users' throats.
and it's going to be interesting to see if the users accept that or if they rebel. I think you
bring up an excellent point. Anecdotally, the people I know that are Reddit users tend to be
young, extremely tech savvy, and also have ad blockers up on their system. So I could see this
company having a hard time monetizing its user base. I think one of the other things that comes
to mind for me as a risk with this business is the pecking order in digital ad spend.
And we have seen broadly, when ad budgets start to tighten up, the major players, the YouTubes,
the Facebooks, and the metas feel a pinch, but the budget stays with them. And I think right now,
Reddit lives in the same lane as Snap, probably Twitter or X, and places like Pinterest, where
it's a nice to have for a lot of ad budgets, but they still need to be convinced that the dollars
are going to come back to them. And it's probably one of the first places that people are willing
to cut when times get tough. You just hit the nail on the head. When you're an advertiser,
you are going to try and put your dollars behind the place that had the highest return on your
investment. And Meta and Google are two fabulous platforms for advertisers to earn a very strong
return on their investment. Reddit has the opportunity to offer a differentiated user
base. And if they can build out the tools, it's possible that they could continuously peel that
away. And also, the advertising market is just massive. I mean, it's a trillion-dollar market.
So, even if this company only gets to a few percent market share, that could still be a
big opportunity. Of course, it's also been around for almost 20 years now, and it hasn't even come
close to hitting that 1% market share. So, perhaps that shows the core business itself
is going to have a hard time doing so. All right, Brian, putting all this together,
we have worked our way out of the IPO winter, so to speak. We've had some big names come public,
like Kava, but the market is always hungry for new names, always looking for new businesses.
As this one comes public, is this one that you're interested in?
Yeah, to channel my inner Jim Gillies here, I would be interested in this company at the right
price. I never buy IPOs, and I was burned a couple of years ago by being super interested
and bullish on Pinterest when it came public, and that company has really struggled on the public
market. So if the numbers that we see are to be believed, this company is going to be coming
public at a valuation of about 8x sales or 10 times gross profit. That's not extreme,
but we don't know what the first day pop is going to be for this business. So at the right price,
I might be interested, but I never buy IPOs. I give them at least a year to see how they
actually perform. But if this company outperforms expectation and comes on the right price,
I could see myself taking a position. Since you mentioned Pinterest, I do want to kind of walk
through what the cautionary tale there looks like. So what was the thesis and what went wrong? And
what can we learn there as we look at Reddit here? So Pinterest was my wife's favorite company. She
used it all the time. And it was a social media platform that had a lot of positives to it. A
core user base, a very friendly platform, and it was a natural place to go from being a core
lurker to someone that would make a purchase. That was very much what the platform was about.
What they struggled with was growing the user base and then increasing their average revenue
per user. A big part of the thesis was they were like one-tenth of the rate that Facebook was,
and if they can just get to a third of the rate of Facebook, that would lead to tremendous upside
growth. They've made some progress on that front, but it hasn't been as easy as I assumed it was
going to be. So I could very much see Reddit having that same promise, but also having that
same struggle. Brian Feroldi, thanks so much for joining me today and talking me through this
prospectus. Always a pleasure to be here, Dylan. Listeners, if you've got a company you want us to
do a 15-minute dive into, let us know right in at radioatfool.com. Coming up next, Emily Flippen
and Jason Moser return with a couple stocks on their radar. Stay right here. You're listening
to Motley Fool Money.
As always, people on the program may have interests in the stocks they talk about,
and The Motley Fool may have formal recommendations for or against, so don't buy or sell anything
based solely on what you hear. I'm Dylan Lewis, joined again by Emily Flippen and Jason Moser.
We've got stocks on our radar coming up in a minute, but first, pour some melted ice
cream out for Unilever. The consumer giant announced plans to cut 7,500 jobs and will
also be spinning out its ice cream unit, which is the home of Ben & Jerry's.
Jason, are you surprised to see Unilever moving away from ice cream and such a big brand like Ben & Jerry's?
The timing seems a little odd.
Haven't these guys heard of a little thing called Ozempic?
I mean, now, apparently, you just take some Ozempic, eat all the ice cream you want.
I did find it interesting, when you look at the ice cream space, just in regard to U.S. market share,
Actually, Private Label is the biggest shareholder.
But Ben & Jerry's, it's a close second.
So, it's not an irrelevant business.
But like you said, growth has slowed down, perhaps doesn't fit well with the rest of Unilever's business.
So, it seems like it's on the chopping block.
Emily, I know when I'm looking for a treat, Ben & Jerry's is where I go.
I'm usually a Cherry Garcia guy.
What about you?
Well, first of all, Chunky Monkey Girl, of course.
That banana ice cream, you can't beat it.
I am concerned, though, because part of the reason they're making this spinoff is just because consumer trends have ebbed away from ice cream,
whether that be for health reasons or otherwise.
Whatever is driving people to buy lots of Ben & Jerry's is no longer driving that same growth,
and I can appreciate that from Unilever's perspective.
But from a consumer perspective, I'm going to lose it if I don't have access to Ben & Jerry's.
Not that I eat it. Again, I'm part of the problem.
I look at the calories on the pint, and I can't justify making that purchase.
But on the rare occasion that I do, I want the Chunky Monkey.
And I think there'll be a big hole in people's hearts if this, for some reason,
loses distribution as a result of its spinoff.
All right, let's get over to stocks on our radar.
Our man behind the glass, Rick Engdahl, is going to hit you with a question.
Jason, you're up first. What are you looking at this week?
Yeah, interesting week for Topgolf Callaway Brands, ticker is MODG.
Earlier in the week, a rumor started spreading there may be some sort of acquisition of the company.
South Korean news outlet reported that there was interest in perhaps spinning off the Topgolf side of the business
and selling the Callaway side of the business.
The company kind of just sort of hemmed and hawed over that, didn't really commit one way or the other.
But it's an interesting thing to think about.
I mean, the major shareholders apparently have selected a lead manager to explore possible deals.
And, you know, I mean, there's even a rumor out there floating that PIF, right,
the public investment fund that controls Live Golf, they might be interested in buying this Callaway brand business.
Phil Mickelson is clearly on board with it, said, I quote, I pray this happens, end quote.
Rick, a question about Topgolf Callaway.
Yeah, are the Topgolf people worried about competition from the axe-throwing people?
Because, you know, given a conflict, I've got to go with the axe-throwers, although Topgolfers have the range.
I don't know. What do you think?
Axe-throwing seems like it would be a lot more fun, and this is coming from a lifelong golfer, Rick.
You have it.
Emily, what's on your radar this week?
PDD Holdings, that's the ticker PDD, also known as Pinduoduo, the Chinese e-commerce giant,
up massively after their quarter.
Timu, which is their international-facing, ex-China-facing e-commerce app,
just continues to blow results out of the water.
I'm a shareholder of Pinduoduo.
I forgot about that until I looked at my accounts recently
and realized I've apparently made a lot of money on it,
even though the mandate of the company has changed.
All right, Rick, a question about Pinduoduo.
First of all, I didn't think it was a real company until I had to look it up.
I had never heard of Timu before until my daughter brought it up
in a rant about fast fashion and labor practices or something.
Is there any concern about the upcoming young generation of conscious consumers out there?
Or is this just a myth?
Certainly a lot of concern.
Not a business I'd be willing to recommend today,
even though I have all the hypocrisy and that I do own it in my account.
Rick, all right, you've got two very different businesses here this week.
Which one's going on your watch list?
I think I want to see that battle between the golfers and the axe throwers.
It's going to be prime TV.
You and me both.
I'd love that. Emily Flippen, Jason Moser, thanks for being here. Rick, thanks for weighing
in on our radar stocks. That's going to do it for this week's Motley Fool Money radio show.
The show is mixed by Rick Engdahl. I'm your host, Dylan Lewis. Thanks for listening.
We'll see you next time.
