Motley Fool Hidden Gems Investing - Interview with Karooooo CEO Zak Calisto
Episode Date: August 17, 2025Heard the one about the CEO who wanted to buy the url for his company, found out it was taken, and added a few o’s to save a few million? Karooooo CEO and founder Zak Calisto talks with Motley Fool ...CEO Tom Gardner and analyst Emily Flippen about the business of connected vehicles and about his company’s quirky name. Founder story Future growth Leadership style Autonomous vehicles Karooooo name Host: Tom Gardner, Emily FlippenProducer: Mac GreerEngineer: Adam LandfairDisclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
when i tried to get karu.com there's someone in america that owns a warehouse and it's karu.com
so you wanted 10 million dollars for the name and i said okay that's fine you you know i'll
keep the money you keep the name and i'll just do it from three till nine hours we own all those
Career.com. That was Zach Callisto, CEO and founder of Career. And yes, that's Career with
five O's. I'm Motley Fool producer, Matt Career. Now Career provides a software platform for
connected vehicles. It's a platform that helps with fleet management, logistics, and safety.
Motley Fool co-founder and CEO, Tom Gardner and Motley Fool analyst, Emily Flippen recently had
a chance to talk with Zach Callisto about the business of Carew. Well, hello, Motley Fool
investors. We're so excited to spend the next hour or so with Zach Callisto, the founder and CEO
of Carew, which is probably how it's often introduced. And people are always, I'm sure,
wondering about the name, which we'll get to in a second. It's a fun story. But I'd really love to
just start and Emily flip in here as well. Tom Gardner, both of us have recommended the stock.
It's been recommended a number of times now in the Motley Fool to our members, and we're so excited to get a chance to spend time with the CEO and hear your thoughts.
Zach, and I'd love to just hear the origin story, if you would.
What was the moment you realized you wanted to start this business, and how has it developed since inception?
I had a vehicle stolen from me in around 1994.
1994 at that point in time um someone i knew brought some technology to south africa adopted
it and they started the track and trace uh company to recover stolen vehicles that's how the business
actually started i became one of the agents to sell on their behalf and i ended up selling about
80 percent of their sales i rolled out quite a big network yeah in 96 97 they asked me if i would
They helped them open up the geographies in the neighboring country, South Africa, which I did.
And in 1999, they asked me if I wanted to go do a joint venture with them in Brazil.
I went to Brazil.
I said, it's a great market, but you'd need to redevelop your technology because the unit economics won't make sense there.
They decided it was too expensive to develop the technology, so I developed it myself
and entered negotiations still to go to Brazil with them and then we didn't reach agreement
which then led me to sell all my interests in in the the previous agency business and I then
decided instead of going to Brazil it's much easier just to start in the markets that I know
so I had the advantage of knowing what not to do in 2004 we went to the market also a very simple
solution of track and trace and in 2007 we decided we've got a lot of corporate customers
that need more than just track and trace we went into fleet management and it's been you know the
a total building that play with the current platform from the ground up and today our
platform is much more than just fleet management as well and if we look back to 20 years ago what
we had and what we've got now is really, we're in a very different space. You know, that's sort of
my life story. I've always loved that story. In fact, when I first started researching career
after you in public, just a handful of years ago, I went to one of the analysts here on our
investing team who was actually from South Africa. And I said, have you heard of CarTrack? Talk to
me about this business. And he says, yes, you as Americans oftentimes don't understand just how
pervasive car theft is and vehicle hijacking in geographies, including South Africa. So
it's something that really appealed to consumers. But talk to me about how your business exists
today, because making that transition from consumers to full telematics and fleet vehicle
management has opened up a lot of opportunities for you from changing a business, from just
sticking a device onto a car and saying, we're going to track that to you to being like, how
can we be this vertically integrated solution that includes hardware and software? When you
look at your business and how it breaks down in this moment? How much of that is consumer versus
how much of that is enterprise? And where do you see growth from here going? And like I said,
we started in South Africa, very much track and trace. In 2007, we started enhancing our platform
to be able to do with fleet management so that we could service our commercial, our enterprise
customers better. Today, approximately 50% of our business in South Africa is commercial business,
50% is consumer and South Africa today constitutes 70% of our subscription revenue of our group
and 30% of the subscription revenue outside South Africa that's enterprise business in Europe and
in Asia so in total you're probably looking at at this point in time about a third of our business
is a consumer and about two-thirds of our business is commercial customers clearly what we do today
we do we do our we got a tremendous amount of business intelligence reports live alerts we do
we push and pull data through apis into our customer systems we have very complex solutions
for different customers depending what industries they're in they we service customers whether they
logistics whether the ambulances were they doing cold storage whether they're moving by a waste
you know it just it's an endless amount of industries that we serve and the reality is
we continue to develop this platform because as we get closer to our customers as we develop more
we realize it's just endless challenges that the customers face from being able to either transport
goods or transport people and from the whole supply chain it's addressing all of that so
i believe we still have a very long way to do development as we get closer to our customers
and i would say the fleet management portion of the business we probably had that done in about
2012 in a very comprehensive now it's everything that lies on top of that fleet management business
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We actually have built an AI-powered scoring system for public companies, mostly U.S.-listed,
but increasingly we will be moving to evaluate companies around the world. And you have one of
the highest financial scores of any public company, certainly of any small-cap public company.
You also have a ROUNTA, which is an acronym for Return on Unlevered Net Tangible Assets,
which is something that Warren Buffett has written about in past shareholder letters,
essentially evaluating how much operating cash flow you can draw out of your physical asset base.
and the round to accrue is about 35%.
Bob, it says, you know, I like it when it's above 25%.
So all of the financial metrics are outstanding.
And I'd love you to, let's go to the rule of 60
because we've heard rule of 40.
I'm even wondering when we'll get to rule of 90 at Kuru,
but tell us what level you're at now
and what that represents to any viewers today
that aren't familiar with that concept.
I haven't got the exact maths with me.
And the reality is as I get older,
pay less attention to the nitty-gritty of all these calculations and i'm more worried about the
the welfare of the business but i i believe it's just a combination of your you know your your
growth margin your evertime margin and you add the two and you get to 60 so the reality is that
we have got a very profitable business generating really good and operating cash flows and
our growth rates are what I would consider very healthy. But given the cash that we generate,
the free cash, which I would like to allocate that cash into the business to grow even faster,
if that makes any sense. The reality of it is that we want to grow faster, but given the way
we approach our capital and our exposure to risk, it sort of slows us down a bit at times.
and perhaps it's given my age.
If I was a younger lad, 30 years old with 20 good degrees,
I'd probably throw cash at it.
And if it didn't work, I'll just start a new venture next week.
Just a quick follow-up on that and actually taking it in a direction
because I know, Emily, we want to ask a couple of financial questions,
but just to take it in a direction about you and your leadership,
rule of 40, generally revenue growth rate plus profit margin
should be greater than 40%.
your rule of 60, which is an indication of unbelievable levels of profitability,
extremely high retention rates. But I just wanted to jump in on what you shared about,
you're getting older, other people are in the nitty gritty, you're looking at the broader vision.
Can you talk a little bit about your style as a leader? We run a basic sort of Myers-Briggs-like
methodology at The Motley Fool called the Synergist Quiz, which distinguishes four
different traits for each of us. And of course, we have capabilities in all four,
but one of them is to have a lot of ideas. Another is to get things done on time. Another is to build
systems and another is to be a people sort of unifier. And so I'm wondering where you, I'm
assuming you have a high vision or idea generation score. I don't know, but how do you, how do you
view yourself and work with your team? Because when you say you don't get in the nitty gritty
details, having listed your quarterly conference calls, your presentations are outstanding. You
know, you obviously have a team that gets into the nitty gritty very well and I enjoy them a lot,
But can you talk about your leadership style relative to the team that you've built?
This might sound like I'm contradicting myself.
So I am a man of detail.
But, you know, you've got to focus on the detail that really matters for the health of the business.
So when it comes to working out the rule of 60, I don't think that's that important for me to determine whether the business is healthy or not.
So I just wanted to clarify why that's detail that might not be that important to me, if that makes sense.
uh you know this is detailed it's a byproduct actually i think i'm quite detailed but you know
at the same time in a healthy way otherwise you could get lost in the analysis paralysis
and you know you into everything matters and at the end of the day you're not making the decisions
that's important i think my forte is building teams understanding people understanding what
people are good at and understanding people that will not be a culture fit for us and I think
that's one of my strengths is building teams I also think I'm quite pedantic at building products
and to make sure they work and that the customer is getting the best service possible
and I'm also very pedantic about making sure we've got control about the full value chain
of our operations and which implies customer service so it's very much about making sure
we vertically integrated making sure we've got a great culture and making sure it's we're building
the right teams because at the end of the day we're in the business of building teams if you
can't build the teams you're not going to have a good business you might have a big business but
it might not be a good one if that makes sense so that's more my management style great teams
great product, and then pay attention to the way you spend money.
It's beautifully said. And actually, I love your commentary around the details that do matter
versus the details that don't matter. When you get into stock research and analysis, you can drown
in facts and figures. And 99% of the stuff you come across probably doesn't actually matter to
the success of the business. The hard part is finding the little bit that does. And one of
the things that has really mattered to me in my research for Grew, going back to your financial
profile has been the return on investment that you get from virtually everywhere that you put
your capital. And in some ways you run this business like an old business. You can tell
it was built up in the nineties. Um, you pay a dividend and you're very disciplined when it
comes to capital allocation. But at the same time, you know, when I look at these return on
investment metrics, I think to myself, I am 30 years old. I would love to be throwing capital
everywhere I could in this business, but it's a pretty CapEx intensive company. So you haven't
gone out and raised a lot of debt and raised a lot of capital in order to expand really
aggressively.
And do you intend to maybe change that moving forward as you get success in the new geographies
or slow and steady really win the race here?
I think the reality is this, Emily, if I could have it my way, I'd be growing at 300% per
annum.
Does the market exist to grow at 300% per annum?
Yes, it does.
It's all about execution.
and then it's all about execution and keeping your culture so that it's sustainable because
you can go out there grow at 40 50 percent and then you say you're going to become profitable
later and you might never ever become profitable because your customer retention might not be there
the minute you want to contain costs then staff will leave you because they've been used to
you know they've been used to not a disciplined environment they've been used to earning too much
money so it's always tricky to then cut back later so we stick into the way we're doing things
but I'm not against raising cash and getting debt and issuing shares but we'll do that when we
find that our free cash flow is not sufficient and I would love to be in a situation where
we're raising cash so that we can grow faster but not just raising cash so we can throw cash
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I'd like to hear about new technologies, the impact they're having in your category and how
you're approaching them. Autonomous driving and AI, take them in any order you'd like to.
What do those mean to you and to Kuru? So AI, you know, it's a word that everybody's
using now, as you well know. It's a word that can mean a lot of things to a lot of people,
to different people. But in our space, AI is really about machine learning. It's the ability
to get all that data and all those data points and stitch it together and do predictive analysis
on that. So we've got AI on, for instance, we do a lot of AI for the banks where we can sort of
predict potential customers that won't be paying their bill. And we have that sort of technology
and we're onboarding more and more banks
as they see how reliable our data is.
We've got it on the video telemetry.
We've also got it on the latest tag unit.
There's quite a lot of algorithms there,
a lot of data collecting points,
which we can, at that point in time,
also prevent a fraud that's about to happen
or bad behavior, other bad behavior that's about to happen.
And that's just because of our experience
and the amount of data that we have.
And the speed that we can process that data allows us to do all, you know,
all these type, you know, I don't like to use the word AI
because it's very generic and, you know, I'm not sure if it's to write a letter
or we're more in the algorithms to see, you know, we're less in the arts,
we're more in the mathematical space, in the scientific space.
And that is really just about being able to have all these data points,
bringing it together, making its entails out of it
and being able to predict potential and mitigate risk fundamentally.
That's what it's all about.
Mitigate risk and prevent costs for companies and optimize things as well.
You may have heard that in the last call, Tesla began to really emphasize autonomy for their entire business.
We expect that some of the difficulties we're going through and all of the things that Elon Musk is involved in,
the bet that they're making is autonomous vehicles and optimists, you know, autonomous robots in our
daily lives. What does autonomous driving mean for Carew? It's a very good question and I'm not
certain that I have the wisdom to answer you because, you know, in the time that I've been
in the industry, I've been in the industry since 1994, there's been so many things that have come
and gone and they didn't happen or they didn't happen the way we thought they were going to
happen. But fundamentally, if I were to answer that question, I would say there's a few aspects.
The first thing is, when will autonomous vehicles be, when will it all be autonomous vehicles in
places like Southeast Asia, South Africa, Europe? How long will that take? That's the one part of
the question. The second part of the question, the second part to the question would be that,
you know autonomous vehicle only replaces the driver it doesn't replace the chores the jobs
that things that need to be happen to happen so does it mean that if you now don't have a driver
you no longer need a management system if that makes sense and i i think you if you remove the
driver you've got less risk of bad behavior by a driver but the whole management system is still
relevant and especially as we get closer and closer to our customers and we're more integrated
with our customers into their daily operations then i believe it really just is a replacement
of the driver but i don't want to oversimplify it because you know it's very difficult for me to know
what the landscape is going to look like in 20 years time but what i can say is we are agile in
our thinking. There's a lot that's going to happen in the next 20 years. And, you know, we will work
our way through all the different things that could happen. Can you tell us about the Karoo
region in South Africa? Well, it's a semi-arid region, a bit like Arizona, but I thought the
Karoo was the most beautiful place on earth until I went to Arizona. So it might've been Arizona
with five A's on the end.com. Had you traveled to Arizona before? No, it actually, I started
with Karoo because I really liked it. But the reality with the O's is that when I tried to
get Karoo.com, there's someone in America that owns a warehouse and it's Karoo.com. So you want
the $10 million for the name. And I said, okay, that's fine. You know, I'll keep the money. You
keep the name and I'll just do it from three to nine O's. We own all those Karoo.com. But you
don't own 10 Os. You don't own 10 Os. I think we might. Actually, we might.
We might. That was Carew's CEO and founder, Zach Calista. The stock trades on the NASDAQ
under the ticker K-A-R-O. As always, people on the program may have interest in the stocks they
talk about, and The Motley Fool may have formal recommendations for or against, so don't buy
or sell stocks based solely on what you hear. All personal finance content follows Motley
full editorial standards and is not approved by advertising. Advertisements are sponsored
and provided for informational purposes only. To see our full advertising disclosure,
please check out our show notes. For the Motley Fool Money team,
I'm Matt Greer. Thanks for listening, and we will see you tomorrow.
