Motley Fool Hidden Gems Investing - What the Fed's Move Means for You

Episode Date: December 16, 2016

The Fed raises interest rates. Chipotle makes big changes in the boardroom. Yahoo! gets hacked. And Pier 1 stuns Wall Street. Plus, CNBC's Carl Quintanilla talks about the business of binge-watching a...nd previews the year ahead. Get a free preview of our brand new service Motley Fool Explorer at GoExplorer.Fool.com .     Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:52 to speak to an advisor free of charge. BetMGM operates pursuant to an operating agreement with iGaming Ontario. The best things in life are free, but you can give them to the birds and bees. From Fool Global Headquarters, this is Motley Fool Money. It's the Motley Fool Money radio show. I'm Chris Hill, and joining me in studio this week from Million Dollar Portfolio, Jason Moser. From MDP and Supernova, Simon Erickson. And from Motley Fool One, Ron Gross.
Starting point is 00:01:45 Good to see you as always, gentlemen. Hey, how you doing? We've got the latest on tech, travel, retail, and more. CNBC host Carl Quintanilla is our guest this week. And as always, we'll give you an inside look at the stocks on our radar. But we begin with the big macro, all eyes on the Federal Reserve this week, as the Fed raised interest rates a quarter percent. And Ron Gross, we all live to tell about it.
Starting point is 00:02:07 Hopefully to the surprise of no one. I was going to say, we all knew this was coming. We all knew this was coming. I'm going to put the optimist glasses on and say this is a good thing, because it means the Fed thinks we're on the right path in terms of growth, growth, which is less than 2%, but perhaps 2% is the new normal, although sometimes we think of it as a 3% in a relatively robust economy. Maybe that isn't what we should be striving for any longer. Also, they want to get ahead of inflation, because inflation
Starting point is 00:02:39 is bad. At 1.5% now, inflation, 2% being their target, you don't want to wait. You want to be proactive, not reactive. We start to raise rates slowly now. They've signaled additional rates coming next year, 2017, and even 2018 and 2019 are coming. We raise them slowly over time. We get back to a normal rate. Obviously, they've been so low for so long, and add in all the QE1, QE2, QE100. We've been under stimulus packages for quite some time. I think it's good to see, it's appropriate to see things getting a little bit more back to normal. Yeah, I think it's a good sign. I agree with Ron. I mean, it was done for the right reason. The economy is better than it was, and that's ultimately a good thing,
Starting point is 00:03:25 unless you're betting against the economy, and I wouldn't recommend doing that. But it is interesting, because we have held rates down for so long, and we had talked earlier in the week about how retail sales this holiday season have been deeply, deeply discounted versus last year, and these discounts are going on and on and on. So, the point was that retail consumers have been conditioned really just to expect low, low prices, and they'll just wait for them. We've had rates so low for so long, I think that probably a lot of people have become a little bit used to it, probably living with a bit higher debt load than maybe they would normally live with. And as rates go up, I mean, that's great in
Starting point is 00:04:08 that there's some fixed income instruments out there that could potentially help a savings account, but it's also worth remembering that these are rates that are going to affect your credit card balances, longer-term interest rates, your mortgage rates, and whatnot. So, you need to keep that in mind and understand the cost of living will go up. Yeah. And in addition to that, like Jason said, we've gotten so used to rates being almost nothing for so many years now, which has been a boon for several sectors of the investment world. I mean, utilities kind of hitting all-time highs, consumer staples, solid dividend-paying stocks have been a very high appetite for investors these days because
Starting point is 00:04:43 they were the way to get that income, I think things are going to maybe get back a little bit more to normal now with rates going back up again. And certainly, this should be good for banks and finance-type companies. But for the rest of companies out there, the cost of borrowing is going up, and we have to think about that. The discount rate, that's a fancy kind of finance term that we use when we value stocks, theoretically will go up, which speaks to valuation. Are stocks worth less in a higher interest rate environment, you could argue the answer is yes. And therefore, will we see some lackluster performance or a pullback? We possibly could. But again, that's healthy.
Starting point is 00:05:19 It happens over time as these cycles ebb and flow. And for long-term investors, I don't think it's something to worry about. The cost of borrowing money is going up. It's still historically low, but it's going up. Do you guys think we're going to start to see more companies offering secondary offerings, just assuming that they look at their balance and go, well, it costs a little bit more to take out more debt. Our stock's done well over the last few years. Let's just put a few extra shares out there. Not anytime soon they won't turn to that, because they're still so low. But over time, you definitely could see that. But you should be doing that anyway as a company. If your
Starting point is 00:05:57 stock has really done well, you should take capital when it's available to you, not necessarily when you're desperately in need of it. So, we could see that anyway. But for now, rates are still historically very, very low. Big changes at Chipotle. Early in the week, co-CEO Monty Moran resigned. He is also leaving the board of directors. And speaking of the board, activist investor Bill Ackman flexing his muscles, adding four new members to Chipotle's board. Jason, let's start with Monty Moran. He was the operations guy. And as Steve Ells called out last week at their investor conference, operations in 2016 have been below standard. So, in a way, the writing was on the wall
Starting point is 00:06:38 for Monty Morant. Yeah, in hindsight, it really does look that way. Certainly, 2017 is going to be a very crucial year for Chipotle, I think. I mean, this is the opportunity for them to really fully put this mess behind them and move forward and grow. I think it was fascinating to me they had an investor conference here earlier in the week where they were speaking to sort of internal measures of how their business was doing. They were looking at all of their stores, over 2,000 of them, and basically grading them on an A, B, C, D scale. And I was floored, actually, to see that, by their own measure, basically half of their store
Starting point is 00:07:14 base is a C or worse. I mean, no matter who's coming up with that scale, that just isn't good. And that obviously happened under Moran's watch. And I don't think we've ever really looked at Steve Ells as the operator. He's sort of the artist behind the concept. So, I mean, I'm certainly not trying to place blame on anyone here, particularly Mon Moran. I mean, there could be a number of reasons why he's moving on. But I think, ultimately, this could be a good thing. It's definitely an opportunity, because I feel like they've identified a number of key problems, and now we're going to hold them accountable to fixing those problems. And I think diversifying the board, they have a lot of people on that board
Starting point is 00:07:53 that have been there for a long time. It's always helpful, I think, for a business, particularly in this sort of stage of its life, to get some fresh eyes out there, see some different perspectives. And Ackman, he's in this to make money, right? We give him a hard time because he's made some kind of questionable bets in the past, I guess, but he still does this to make money. And so, generally speaking, I like seeing the fresh set of eyes on the board. And again, I think we looked at 2017, we know what we need to hold them accountable to, and I think they know what they need to hold themselves accountable to, it's going to be a very, very important year for them to really put this behind them.
Starting point is 00:08:31 Also, Money Moran, over the last three years, has made more than $65 million. You can make that money, you can be overpaid when things are going well and shareholders are being rewarded, but when your stock gets cut in half ... It backfires quick. Totally backfires. Sure, yeah. I think from an activist investing perspective, this was probably a pretty easy one for Ackman to get done. From my experience, when you have a situation like Chipotle has been going through, you go to the company and say, here, we can put
Starting point is 00:09:04 forth a proxy contest and go through all that battle back and forth, and it's going to cost everybody a lot of money. Or, you can just settle and give us seats. And let's remember, they're expanding the board. Ackman has four of 12 now, so he has by no means control of the board. He has nice representation there, but not control. So, it was probably an easy thing for Chipotle to give up. Ackman's happy because he doesn't have to go through a protracted fight. And hopefully, shareholders are the beneficiary. Shares of Oracle falling on Friday after the tech giant's second quarter sales came in a bit light. I mean, this is a $160 billion company. They're still selling a lot of stuff,
Starting point is 00:09:45 Simon, but call it what it is. Yeah. Well, I mean, let's dig a little bit deeper into this. This is a company that is disrupting itself, Chris. I mean, when you look, the bulls for Oracle will point at 81% growth year-over-year in software as a service. This is cloud-based software. But then you have to look at the other side of that, too, and realize that that licensing software that's on-premise that they were really big into selling in the late 90s was down 20% year-over-year. So, you've got a business that, between the two of those, had basically revenue that was flat that's kind of transitioning how it's approaching its customers and what it's selling.
Starting point is 00:10:18 And so, as an investor, I think that the thing that we really need to look at is the operating margin line. How much incremental operating income is this business producing? And what kind of margins is it getting going forward? I saw that operating income was only up about 3% year over year. Operating margin is still pretty strong. But for this to really work out for Oracle, so they're not just completely neglecting that business they've built for decades, they're going to have to show some incremental growth in that operating income line. This is, when you look at this industry, it is just a classic clash of the titans when you look at Oracle and Microsoft and IBM and even throw in Amazon with its web services. You've got people
Starting point is 00:10:56 saying, if Amazon somehow decided to spin that off, web services alone, put your price tag on that. I mean, it's maybe not the size of Oracle, but it's a monster, too. It's about 20 times larger than Oracle is right now, even though Oracle would like to think they're in the same class with Amazon. The interesting part also, Chris, is that on Wednesday, President-elect Donald Trump met with 13 tech executives, including Jeff Bezos, including Larry Page, including Elon Musk, and including Safra Katz, which is co-CEO of Oracle. So a lot of discussion about what is the potential of a tax holiday? What is the potential of lowering the business income tax rate? What does that mean for the tech world in the coming four
Starting point is 00:11:36 years of this country. Shares of Pier 1 up huge this week after a great third quarter report. They also raised guidance for the full fiscal year. I never would have seen this coming, Ron. This stock has doubled in the last three months. You and me both. Up 70% this year. This one is a perfect example to me as why specialty retail is so hard to invest in. It's very hard to get it right. There's so much competition out there. Companies ebb and flow, and the bankruptcy courts are littered with the corpses of former specialty retailers. This stock was at $0.11 a share back in 2009. We're now back to the $0.08 or $0.09 level. To their credit, they have turned the business. Things are not great, but they're better. The big number here is
Starting point is 00:12:22 e-commerce sales are now up 20% of sales, up 8% this quarter. That's nice to see. Comp sales were positive, profit up 69%. And as you said, they've raised guidance. The CEO is retiring. The chairman, Terry London, is taking over, probably to the chagrin of another activist investor, Alden Capital, Alden Global, who really wanted a seat at the table to be part of the CEO search. And for them to put the chairman in probably didn't make them too happy. But they are probably not unhappy with the stock price performance. It's amazing. Jason, we've talked before about Bed Bath & Beyond. As close a direct competitor as you'll probably find in the public markets, Bed Bath & Beyond, for all
Starting point is 00:13:12 of its struggles, is still 10X the size of Pier 1 Imports. We touched on this a little bit, Ron, the other day. Whereas I look at Bed Bath & Beyond and I think, wow, that just looks like a mess, I look at Pier 1 Imports and certainly their recent performance and And I think, who knows, considering their small price tag, someone might decide to snap them up. Yeah, I think there was a time ago when Bed, Bath & Beyond was a far more attractive concept, really before the days of e-commerce. Because I feel like Bed, Bath & Beyond is more things for more people. I think it's, generally speaking, when you look at Pier 1, I think it's a bit more of a niche offering.
Starting point is 00:13:51 And perhaps they hold a little bit of pricing power in those products that they offer, because they are unique and a little bit differentiated, I guess. They're wickery. They're wickery, yeah. That's the first thing that comes to mind is wicker, I guess, whatever I've seen. I haven't been in a Pure One in, I think, a decade, maybe. Look, someone's buying the wicker. Someone's buying the stuff, right? And it's amazing to see this turnaround. I don't know, though, that looking at what it's done to this point, that it makes me any more interested in
Starting point is 00:14:20 it as an investor. I think that typically, Ron's right. I mean, you see a lot of ebbing and flowing here in the retail space. These guys did something and did it really well and came back from the grave. But that doesn't mean that the road going forward is paved with gold, so to speak. I think the challenges are still plain to see. Yeah. And one thing that's really interesting is we always talk about e-commerce as the next evolution of retail sales out there. And it's growing at a consolidated rate, about 15% a year in the U.S., but it's still only 8% of retail sales in this country. So there's definitely a place to continue those bricks-and-mortar retail locations. people are still going out and shopping at some of these places.
Starting point is 00:14:57 And buying wicker. That's right. Coming up, a hot IPO that's actually cooler than it appears. We'll explain. Don't go anywhere. This is Motley Fool Money. Welcome back to Motley Fool Money. Chris Hill here in studio with Jason Moser, Simon Erickson, and Ron Gross.
Starting point is 00:15:12 Trivago, the European hotel booking company, went public on Friday with the stock trading 10% higher than the IPO price of $11 a share. Always nice to see a successful IPO, Jason. but this wasn't really what the company was hoping for when they priced this IP. Very good point. I'm glad you mentioned that. Now, this was one where they were looking to price hopefully between $13 and $15. As you mentioned, they priced around $11. They were not even able to offer as many shares because the demand simply wasn't there.
Starting point is 00:15:40 We've seen this act before. Expedia spun off TripAdvisor back in 2011. I don't see personally any reason at all for investors to rush into this. in its simplest form. Trivago is an advertising company. It's a hotel meta-search engine. And it's good. They're good at what they do. But this is a business that really is going to have to evolve at some point. It's going to have to become more than just this hotel search engine, because you have all of these OTAs out there, these online travel agencies like Expedia, like Priceline. We're seeing TripAdvisor morph into this sort of model with its instant booking measure now. I have to believe that at some point here, Trivago is either going to try
Starting point is 00:16:22 to evolve as a business, or I think the stock price is probably going to languish for some time to come. Again, I just don't see what their edge is. I don't see what their competitive advantage is. There are more ways to book a hotel room than just Trivago. I think, as we all agree here around the table, and even the man behind the glass there, it seems like the guy in the commercial sort of annoys us. He's a little annoying. O' Am I the only dinosaur left that still just books a hotel the old way? You absolutely are.
Starting point is 00:16:47 O' Going right to the place? You absolutely are. Yeah, you are. O' I'm sticking with it. For the second time, Yahoo has revealed a data security breach, this time to the tune of one billion accounts that were hacked in 2013. Verizon is paying $4.8 billion for Yahoo's core assets. They had been aiming to close this deal in the middle of the first quarter, and Simon, I have to believe, this stuff ain't helping.
Starting point is 00:17:09 O' Ugh! Billion users, get me out of here! I thought that was just it, like, ugh, what next? That's basically my analysis on the pieces. Geez, again? This is happening again? The other thing, Chris, is this happened years ago. I mean, we're looking back at 2013. They've had hacks in 2013, now 2014 also. This latest one was over a billion users, as you said, but it's been sitting around for two years. More than two years it took for them to figure this out, that the hackers had actually compromised some user personal information. And now, as a cleanup, if you are a Yahoo user, you need to go in and change your passwords.
Starting point is 00:17:44 They're asking their user base of over a billion users to go in and change passwords. And I think that's the key of this, of, is Yahoo going to keep that user base? Now, this happened twice in the last three years. And what's the impact of that going to be for Verizon and the outstanding offer we're looking at? Before we get to our final story, Simon, you are heading up a new service here at The Motley Fool called Explorer. or can you just give me 20 seconds on the nuts and bolts? Yeah, absolutely, Chris. We're real excited about opening this as a standalone service for the very first time.
Starting point is 00:18:12 Motley Fool Explorer is the name of the mission. We pick a relevant theme every month that we believe is a long-term trend that's developing the market. And from that trend, we pick four active recommendations from our Motley Fool recommendations that we already have, and we vote March Madness style for which of those four we believe to be the best investment in this trend. Right now, we're right in the middle of narrowing down on our top stock of 2017. We're down to our two finalists, and we'll reveal that winner on December 22nd. All right. If you want to join Simon Erickson, along with David Gardner, Tom Gardner, and the entire Explorer team, you can check out all the details at goexplorer.fool.com.
Starting point is 00:18:51 That's goexplorer.fool.com. Thanks to Fool writer Dan Klein for this final story. The McRib sandwich has a cult-like following here in the U.S., But in Japan, McDonald's has another limited-time offering that inspires a similar passion among the locals. The Gurakoro Burger. Fried shrimp and macaroni croquette served on a bun with lettuce with your choice, Ron, of cheddar cheese or... Thick egg sauce. Who's with me?
Starting point is 00:19:21 Literally, thick egg sauce makes me want to gag. It's hard for me to think about it or say it. So, you're a cheddar cheese guy. Should I put you down on that? Jason? Yeah, I kind of feel like I like these two separately. I'm not too convinced that putting them together is the solution. From longtime listener Jay Melton, who lives in Kumamoto, Japan, he wrote to us saying,
Starting point is 00:19:41 I just can't, guys. Not going to happen. I tried the chocolate fries, but there is a line that I will not cross. This comes with tomato cream seasoning for the fries that you could shake on. So it's a bonus. Yeah. All right. Ryan Gross, Simon Erickson, Jason Moser. Guys, we'll see you later in the show. Thanks, Chris. Time to check in with one of our favorite guests, CNBC host Carl Quintanilla. That's next.
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Starting point is 00:21:16 And they've got an A-plus rating with the Better Business Bureau. So, go to SurePayroll.com slash Fool and fill out a free quote form. That's SurePayroll.com slash Fool. Now, let's get to Carl Quintanilla from CNBC. Welcome back to Motley Fool Money. I'm Chris Hill. Carl Quintanilla has a front row seat when the opening bell rings at the New York Stock Exchange. He's the host of CNBC's Squawk on the Street, which you can catch every weekday morning at 9 a.m. Eastern. And he joins me now from New York. Good to talk to you. Happy holidays, Chris. And to you as well. When you look back at 2016, is there one or two business stories that really stands out to you in terms of their weight?
Starting point is 00:22:04 I think at this point, you can call the election a business story, probably more so than we've had in the past, I don't know, half a dozen cycles, perhaps i mean maybe going back to reagan i think um our attitude on election night was wow this story is really coming to us at cnbc meaning it's coming to financial media it happened in the very short term as futures went limit down um and the following day but the ever since into the transition the cabinet appointees the policy suggestions um the white papers they're drawing attention to i mean it's all about uh taking the handcuffs some argue off of the economy so i just i just think it will resonate and continue to be the biggest business story
Starting point is 00:22:54 of of this year and obviously probably next year um i think secondarily there's probably an interesting running theme of companies and mea culpa's uh ferranos valiant volkswagen is going a little farther back. Samsung, this week it's Yahoo and their billion account hacking. I think whether it's through their own fault or not, companies are having to apologize more and more for the things they've done wrong or gotten wrong. You know, one of the interesting things about that last point you made is that we live in a time when there's more information available to us than ever before. It is arguably harder to keep a secret today than it was 30 years ago.
Starting point is 00:23:45 And yet, in the case of Theranos, in the case of Yahoo, you have this information, this damaging information that is kept under wraps for years. It's true. I mean, look at WikiLeaks and DNC. Again, you're talking about some dated material, but it obviously wasn't any less relevant or powerful. But, yeah, I think there's a sense that everybody is in this sort of potentially living on borrowed time, right? Potentially sitting on a product that is going to be recalled and failed or harboring emails that will eventually be damaging. We do not know what everyone owns at any given point.
Starting point is 00:24:36 That's the nature of this electronic age we're in. And when it bites you, it's very, very public and painful. You mentioned the election and President-elect Trump constantly in the news as befitting a president-elect. This week, he met with pretty much a who's who list of the biggest names in technology. Tim Cook, Jeff Bezos, Sheryl Sandberg, on and on. If you are a shareholder of a large tech company, as so many people are, what do the next four years look like for you? because to the point you made about how the election really brought the story to the business media, certainly in the short term, since election day to right now, the biggest beneficiary appears
Starting point is 00:25:31 to be the banks, and how there appears to be near unanimous consent that a Trump presidency portends very good things for the banking industry. Does it necessarily portend the same for the technology companies? Obviously, it'd be hard to argue that, given the gulf between the companies and the president-elect in terms of policy on encryption, policy on manufacturing overseas, China trade. I mean, there's all sorts of things they just are nowhere near being in agreement on. So I think nothing will compete with the banks in terms of upside potential as a result of his election um you know on tech what do you do i mean if you're a shareholder on some of these companies i think you have to i mean i they've gotten criticized for going to this meeting
Starting point is 00:26:23 from some um some very harshly that somehow silicon valley was bowing before the throne and now they were the ones being disrupted whereas they should be disrupting they're the most dynamic part of our economy i get all that but these companies they have to operate in a political context. They do it overseas all the time, right? I mean, they're constantly negotiating with the EU. Some of them have had real debates about how far to go into China. This is the same kind of conversation, you know, hammering it out with a political leader, only this time it's at home. And we're just not used to that. But I don't think it's all that different. And as a result, I think they're actually pretty prepared for it. It's just a little uncomfortable because
Starting point is 00:27:08 the election is so fresh in our minds. What's your biggest question for Donald Trump? If you get a sit down interview with him? I'm not saying you're angling for one. But if you get a chance to sit down with him, what are you asking him? Well, it's probably not a business question. I mean, it would depend if I were doing it for CNBC, you'd have to, I could I could think of some things that are business related. But for myself, I think, you know, I, I'd like to know, come inauguration if he is going to make a real attempt to unify i just threw rhetoric like you know he's he's he's made sort of mild attempts on 60 minutes turning to the camera and and saying to those who would who would uh deal in hate crimes stop it or in harassment stop but is he
Starting point is 00:27:56 really going to deliver soaring rhetoric the kind that we got from reagan who is his closest analog his supporters argue, that can bring his detractors to say, hey, all right, you know what? Maybe it's time to give him a shot. I just think that has been lacking, and it may still be in store. I have no idea. That's probably why I would ask. The last time you were on the show, we talked about Binge, which is the interview series with stars and creators of binge-worthy television that people can check out on cnbc.com slash binge first of all how was binge watching how has it changed the way shows get made and how has it changed which shows get made well from a production standpoint um it's shot much more like a movie a house of cards for
Starting point is 00:28:47 instance they don't even call them episodes anymore they call them chapters um like a book a book that you can just like we read a book you pick it up you might read it all the way through you might read two chapters and quit um pick it up later and pick and resume so that that's they think about it that way from a narrative standpoint it's it's a lot more about the producer than the director um you know in in film the director is the auteur and the creative locus of everything in in this new age of episodic uh content the producer is the only constant directors they do they come and they do an episode they leave another one comes through and they leave so there's it's it put a huge amount of power in the hands of showrunners and producers which we which
Starting point is 00:29:32 we know if you follow television and the likes of shonda rhimes right and lee daniels and that kind of thing um but it's it's just it's just become more remunerative right it's there's more money there's a lot more residuals down the road and that's why you know years ago um you couldn't get film actors to be on tv uh someone brian grazer told us that gary sinise was one of the breakthroughs when he went to uh ncis i think is the show on cbs yeah and um that was a big deal like why this
Starting point is 00:30:06 accomplished film actor from forest gum going on television and then all of a sudden everybody wanted to be on television and then they wanted to get a step further and everybody wanted to be on on streaming as kevin spacey led the charge on house of cards so um it's changed everything it's changed the business model it's changed the artists model um it's it's we i think we take it for granted now because it's so much a part of our lives but it's these are pretty heady times we're living in, if you're a fan of content. Speaking of streaming, Amazon announced this week that Prime Video, which to this point has only been available in five countries, is going to be expanding to more than 200
Starting point is 00:30:47 countries and territories around the world. So for anyone who was wondering the degree to which Amazon was gunning for Netflix, I think that's your answer. For all of the success that Netflix has had in building and growing this industry-changing business. Is it still an acquisition target? Because it kind of seems like it is. Yeah, I mean, this has obviously been tossed around a lot by the street. Some analysts have argued it would be, you know, as dilutive as it would be, it could still make sense for a Disney, for example um but i don't know i i don't know watch watch this come back to bite me i'm skeptical i'm skeptical at this point that someone would be willing to to take it on uh at least i mean to buy
Starting point is 00:31:38 a majority stake or the whole thing i think that would be uh be a lot to swallow um amazon is i think it's interesting you know we talk about how great they are at scale by innovating at scale which is exactly what Prime Video is doing. But eventually we're going to figure out that that's not all roses. Netflix just canceled Marco Polo after spending $200 million. That was not a hit. Amazon now has the most pirated show on streaming, surpassing Game of Thrones.
Starting point is 00:32:17 So welcome to the party on that front. So, they're going to quickly realize that you don't hit a home run out of the park every time at bat, and you're going to start living with the headaches and failures that have hounded broadcast and studios for years. You're listening to Motley Fool Money. We're talking with Carl Quintanilla from CNBC, NBC, Real Sports on HBO. Let's talk about sports for a second. This week, Frito-Lay announced it's not going to advertise on the Super Bowl. Now, the parent company is Pepsi. Pepsi's still sponsoring the halftime show. I don't know about you, but I was surprised by this announcement, because, yes, they make Doritos, and that's obviously a good target audience for them if you're going to advertise on the Super Bowl. But it's more than that. They have been advertising on the Super Bowl for 10 years, and their ads have been very effective. So, this was not a situation where Frito-Lay said, we're going to spend some money. Oh, it didn't really work.
Starting point is 00:33:14 They spent the money, Carl, and it did work. They had very effective ads, and they're still walking away from the opportunity to spend $5 million for 30 seconds of advertising. And I'm wondering if this is, as much as anything, a sign that the NFL is finally not quite bulletproof. I think it's, you know what, I was just looking at a list of the top-rated shows of the year. I mean, aside from the Oscars, they're all sports. So if you can envision a mountain sort of being engulfed in water slowly, right? I mean, sports is going to be the last thing we see before it submerges, right? I mean, sports is still the, I mean, NFL is still the highest-rated content on average on our televisions. But companies like Pepsi, if they're going to migrate their ad budgets to digital, which if you look at every chart, that's exactly what all companies are doing.
Starting point is 00:34:14 Their spend on digital grows. And that has to come out of somewhere, because ad budgets are not infinite. So I would, you know, I guess I don't take it as an indictment of football, but I would expect Pepsi to make up for that lost exposure who knows where. On Google's new live YouTube channel, on Twitter, God forbid, I mean, somewhere, on Snapchat for sure, where they think they can make that back up in smaller increments, but more effectively and certainly more targeted, right? I mean, that's the beauty of, if we had the Chris and Carl show, we could go to Facebook and say, we want to hit guys in their mid-40s who live in Charlotte and root for the Broncos. All five of them. But we could find them on Facebook.
Starting point is 00:35:11 That's a lot harder to do if you're going broad on NBC. I bet $5 million buys you a lot on Snapchat. Yes. A couple more questions, then I'll let you go. as we head into 2017, is there something that you're watching, an economic indicator, a company and industry? What has your focus as we start the new year? Well, two things. The most obvious, and you'll be reading about it all year, is wages and inflation. There's a big debate about whether or not the labor market is fully, if we're a fully employed
Starting point is 00:35:50 economy. Some people say yes, because the employment rate's so low, and small business, you know, their metrics show that jobs are hard to fill. If you look at the participation rate, though, others argue there's a slew of people who gave up looking for work a long time ago, whether that's a retirement or not, who knows. But maybe more people are encouraged to look for a job, and that creates some slack. So inflation will be a big debate, whether or not it heats up. And, of course, that is huge ramifications for the economy and the Fed, as we saw this week. I think the other one, you know, it still sounds silly when we say it, but we talk about it almost every day now, is artificial intelligence, automation, robotics,
Starting point is 00:36:36 the degree to which, you know, what can be mechanized that's now done by a human. We saw it in bank tellers years ago. We're seeing it in fast food now with kiosks. obviously it's a manufacturing issue but there's a whole generation of millennials for whom a human interaction when they when they conduct business or haven't haven't relationship with a business where that's they don't want that they don't want to talk to anybody uh they text their friends they go on tinder to date i mean having a phone call is anathema to them so there's a bunch of service jobs that could be lost to automation. And where does that put people who are not trained to do
Starting point is 00:37:17 anything else? We had Elon Musk on the other day, and I said, are we eventually going to wind up with this universal basic income that people talk about, where the government guarantees you a minimum amount of money just to survive, because robots have already taken on so much work? And he essentially said yes. Who knows when? I think he probably doesn't think it's a phenomenon on for another 15 or 20 years. But those are things that we obviously are going to start thinking about now and have to. When people look back at 2016, they're going to be talking about an upset that, let's face it, none of the professional prognosticators saw coming. None of the modeling predicted it. And I'm talking, of course, about your alma mater,
Starting point is 00:38:01 Colorado University. Yeah, I had a feeling. Bowl bound, a second-place finish in the Pac-12. Are you heading to San Antonio for the big game on December 29th? No, I'll be on vacation. But interestingly, I did speak and see you a couple of weeks ago. And to say the mood is euphoric just sells it short. They are extremely happy. And it is, I mean, it's a throwback to the years when I was there in the late 80s, early 90s.
Starting point is 00:38:32 I mean, I wish, believe me, I can't be in San Antonio, but I'm going to do my best to watch. You can find him on CNBC, NBC, HBO, Twitter. He's everywhere for a reason. Carl Quintanilla, have a wonderful holiday. And you too, Chris. Thanks so much. Up next, we'll give you an inside look at the stocks on our radar. This is Motley Fool Month.
Starting point is 00:38:57 As always, people on the program may have interest in the stocks they talk about, and The Motley Fool may have formal recommendations for or against, so don't buy or sell stocks based solely on what you hear. Welcome back to Motley Fool Money. Chris Hill here in studio once again with Jason Moser, Simon Erickson, and Ron Gross. Just a couple of minutes, guys. So, if you could, let's go with radar stocks with a holiday theme. Steve Broido is going to hit you with a question. Ron, you're up first. What are you looking at? Oh, I got Diageo, PLC, ticker D-E-O, leading adult beverage company headquartered in London in for your holiday cheer. They make Guinness and Kettle One, and Johnny Walker Black had
Starting point is 00:39:30 a lot of success recently with Bullet Whiskey. Crown Royal continues to be a staple of theirs. And the Scotch market is pretty hot right now, so they could have a bright future. Steve, question about Diageo? What should I never drink at a holiday party? Gin. Jason Moser, what are you looking at? We were talking about Pier 1 reminding us of wicker. My ticker reminds me of Danny. me. It's Acushnet Holdings. Ticker is GOLF. This is a new IPO. What golfer out there isn't
Starting point is 00:39:58 hoping for a Vokey Wedge or some Pro-V1s under the tree? Titleist and Footjoy are the biggest names in golf, really. About 24 million golfers in the U.S. today. 80% of those make up a very committed base who accounted for about 95% of the rounds played in the country. These are the guys buying that top-line equipment like Titleist and Footjoy. This is one I'm digging deeper into. Steve? Shouldn't I just buy the stuff used? Why no, Steve? Why no?
Starting point is 00:40:23 Not at all. Simon Erickson, what are you looking at? Chris, what better gift than investing in yourself, which is why I'm recommending 2U, ticker T-W-O-U, which provides graduate education over the internet. They work with UC Berkeley, USC, University of North Carolina to administer those programs over the net. They take a good cut of tuition, and it's all upside for the universities that are offering that.
Starting point is 00:40:45 Steve? How do I know I can trust these people? Oh, it's investing in yourself. This is good teaching, education. I don't know, Steve. You can trust him. You got one you like, Steve? I feel bad about Jason, so I'll go with Jason. Hey, hey. You can't invest because you feel bad. You know my history, Steve. The first golf lesson is on me.
Starting point is 00:41:04 There you go. All right, guys. Thanks for being here. That's going to do it for this week's edition of Motley Full Money. Our engineer is Steve Roido. Our producer is Matt Greer. I'm Chris Hill. Thanks for listening. We'll see you next week. I'll see you then.

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