Motley Fool Money - Dan Ariely on Money Mistakes
Episode Date: December 22, 2017FedEx soars. Nike struggles. Alphabet and Papa John’s get new leadership. Our analysts discuss those stories and more. Plus at the 19:53 mark, best-selling author Dan Ariely shares how we can make b...etter decisions about our money. Thanks to Slack for supporting The Motley Fool. Learn more at www.slack.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
This message comes from NPR sponsor Paramount Plus and the new original series, The Madison.
Taylor Sheridan's most intimate story yet.
The Madison follows a family raised in a world of digital distraction, forced by tragedy to truly see one another and come together.
Starring Michelle Pfeiffer and Kurt Russell.
The Madison, new series streaming now only on Paramount Plus.
This episode of Motley Full Money is brought to you by 23 and me.
Now through December 26th, get up to $50 off.
each 23 and Me DNA kit.
Give the ultimate personalized gift
by going to 23andme.com
slash fool.
Also, thanks to Slack
for supporting this episode
of Motleyful Money.
Slack is a messaging app
that brings together
all your team's communications
in one place
making work simpler
and more productive.
Go to Slack.com
to learn more.
Everybody needs money.
That's why they call it money.
From Fool Global Headquarters,
this is Motley Fool Money.
It's the Motleyful Money Radio Show. I'm Chris Hill and joining me in studio this week from
Million Dollar Portfolio, Jason Moser, from Rule Breakers, Aaron Bush, from Motleyful Pro and Options.
Jeff Fisher. Good to see you, as always, gentlemen.
Hello. Ho, Ho, Ho, Chris.
Ho, ho, ho. Indeed, we've got the latest on retail, Bitcoin, restaurants, and more.
Best-selling author, Dan Ariely is our guest, and as always, we'll give an inside look at the stocks
on our radar. But in keeping with the holidays, we begin with the shipping business.
of FedEx hitting a new all-time high this week after second quarter profits and revenue,
both came in higher than expected. Jeff, this was a great quarter for FedEx.
It really was. You had adjusted earnings per share up 15 percent, and this is on top of a five-year
compounded growth rate of 11 percent in earnings per share, 7 percent in sales. And this is,
in spite of the company, only seen moderate growth in the global economy. That said, couple
that with consumer confidence at a 17-year high. And of course, e-commerce.
continuing to grow, and FedEx is really doing well, Chris. Meanwhile, margins expanded in all
three of its main divisions, ground freight, and international T&T, and they see higher margins ahead
as they find more and more efficient ways to do their business. It's been a great investment
over the long term, even though it's not an inexpensive business to run. It's, in fact, very
expensive to run. Capax should be around $6 billion next year, and that's right in line with
what it always does. My only critique of
FedEx, it generates minimal free cash flow historically and none the past year or two.
That's a little surprising because FedEx has always struck me as one of those businesses
that has the thing that Warren Buffett has said is his favorite thing to see in a business,
which is pricing power.
So when you combine their pricing power with, you mentioned e-commerce, is there anyone
around this table who doesn't think e-commerce is going to go anywhere but up over the next
10, 20, 30 years?
I mean, this kind of seems like a little bit of a no-brainer stock.
It certainly will keep going up, but that means you need more trucks, more airplanes,
more staff.
So the expenses go up as well.
A fascinating stat, too, which we may know, we've talked about it before, is 15% of all goods
purchased online are returned, and about 30% of all apparel bought online is returned,
which can be good for FedEx, but not so good for the retailers themselves.
I think that's the scariest part about this part of that.
chain, so to speak, the shipping and logistics side of it. I mean, it's historically just an
expensive business to run. But I think as we, every week, seem to frame up some way that Amazon
is becoming a bigger player in this space. I mean, we look at all of the third-party
sellers that are now participating on Amazon's platform. I think we're in the middle of
this sort of retail paradigm where more and more retailers have to use Amazon in order to be successful.
I feel like Amazon is going to be the better way maybe to play that.
And as they pursue that shipping and logistics space, with all of the data and the expertise
they have there, they are entering more and more into that phrase.
So while FedEx and UPS are the no-brainers, I mean, those are also very obvious winners,
right?
I mean, everybody knows those two companies.
I guess the real work is in trying to figure out what business out there is going to sort
of exploit that second level thinking, so to speak.
Yeah, of course, Amazon is building out its own shipping and logistics and
buying planes and all that. FedEx is nonpluss by that. They don't feel at risk by it. No single
customer accounts for more than 3 percent of FedEx's revenue or volume, even though they
do a lot of business with Amazon. In some, Chris, FedEx trades it 23 times earnings, 17 times
expected earnings. It is well-run, despite being an expensive business. And the lazier I get
when it comes to investing, the more FedEx would appeal. I'm looking for businesses with really
solid, long-term financials, and FedEx does have those.
To go back to Buffett, his right-hand man, Charlie Munger, I like to buy great businesses
and then sit on my butt. Nike's second quarter profits came in higher than expected, but
shares falling on Friday as investors seemed more concerned, Jason, with Nike's sales
in North America.
That was, I think, really the big question mark.
When you see a company like Nike grow their sales for the quarter like they did, and yet earnings
still fall, that's a big problem.
I think really this goes to show that even with all of their self-inflicted wounds that
Under Armour has committed here over the past year, I mean, this really goes to show, we were
talking about the new retail paradigm.
I mean, this is a different world now.
And nobody is immune, including Nike, an extremely powerful global brand.
But I mean, as you mentioned, North America, that is a business that is really changing.
A wholesale business in North America, big challenge for Nike, big challenge for Under Armour.
I don't know that the answer is just around the corner. These are companies that are building
more of the direct-to-consumer strategy out, and that's good, but they are suffering from the
troubles of companies like Sports Authority and Dick's sporting goods and whatnot. So, I mean,
on the good side here, Nike Direct revenue is up 15 percent, online growth of 29 percent,
comp store growth of 6 percent. They're doing the right things to sort of get this North America
business back in order, and it's nice that they have that global exposure to sort of make up,
for shortcomings in other areas. The thing is, with Nike, you have a business that's done
a very good job, historically, buying back shares. They brought the share account down about
10 percent since 2013. It's still only yields about 1.2 percent today on the dividend side.
Given this tax legislation that's going through, it's reasonable to assume that the buybacks
will continue, probably accelerate. Dividend will likely go up over time. I mean, this is a business
we own a million dollar portfolio with sort of that set it and forget it mentality, it's
not one to overexpose yourself to, but really, I think they will continue to return value
to shareholders in other ways when growth becomes challenged.
Yeah, and I think the direct-to-consumer story is an especially important one to underline
here. I think increasingly with e-commerce, with these companies building their own hubs online,
that increasingly will take a larger portion of revenue. But again, it's a pretty small percentage
revenue today, and that is a tailwind that, if anything, might accelerate. And I think right
now we're seeing its effects in the domestic market, but those trends will start bleeding
over internationally, too. And just how I see the future of retail, you're going to have a few
hubs that are more like the everything stores, and then you're going to have the more specific
brands that people go to. And over the past couple years, we've seen the dollar shave clubs
of the world, really start to bleed out the other competitors there that go in a more direct
way. And making that transition is hard. And so I think the struggles could exist for a while
longer. Meanwhile, you do not have an inexpensive stock. The stock trades that after a recent
resurgence in price, 27 times trailing earnings, 26 times forward estimates, as we don't
see much EPS growth directly ahead.
Real quick, Jason. How much of this is Adidas? I mean, I guess, I guess, I
get underarmers, self-inflicted wounds, and the wholesale story that you mentioned with Nike.
But isn't Adidas also taking market share here?
Absolutely, they are. And so is Puma.
I mean, we're seeing a resurgence from brands that sort of took a back seat for a very long time.
And really, you know, we've been kicking around this question a lot in a million-dollar portfolio.
Do these companies really have any semblance of pricing power anymore?
And I think the answer is becoming very clear that no, they do not.
Alphabet announced that Eric Schmidt will be stepping down as chairman of the board, a role he has served since 2001.
Schmidt was also the longtime CEO of Google, taking the company public in 2004.
Aaron, I don't know if there's a business hall of fame, but if there is, Eric Schmidt is in on the first ballot.
I totally agree.
And I was just looking at the numbers.
When he first stepped in as CEO in 2001, Google was an $86 million revenue a year business.
Amazing. When he stepped down as CEO in 2011, it was a $40 billion business. So those results
are amazing. And yeah, I mean, I think even when he was CEO, even when he stepped on as chairman, he
had a lot of operational power. He was a key reason why Google was able to expand so quickly
and still be able to hold things together and set up in a way where they could be profitable,
even as they launch things or acquire things like Android and YouTube.
things like that.
And so, yeah, seeing him step aside today, he's done such a great job, but it makes sense.
His role has naturally shifted away from operations, more towards bigger picture strategy
and kind of sales of making Google look a certain way around the world.
And so now increasingly a political one, just representing the face.
And I think now that we've seen especially management changes within Google, such as Sondarpecheye,
becoming the, essentially the CEO of Google within Alphabet, Larry Page stepping up to be
a CEO of Alphabet, the new CFO, things like that. I think his role to really add the same
amount of value that he was before has diminished. But he did such an amazing job in the
time he was there.
More news from the executive ranks. Just weeks after Papa John's founder, John Schnatter,
blamed the NFL for slowing sales growth. The company announced this week that Schnader
is stepping down as CEO on January 1st, Chief Operating Officer Steve Richie will take over
as CEO. Speaking of self-inflicted wounds, Jason. I was still a little bit surprised by this.
I mean, this is the founder of the company, but clearly things were bad enough that he
and others decided it was time to go.
Yeah, and I think that's probably the right call, actually. I think you could argue that
for Schnaudder, it's become a bit more personal over time. I think a lot of times you'll
see with founder-led businesses at some point or
another, they start sort of showing their worldview a little bit more. And that's not necessarily
always the best thing for the operations of the business. I think many times you sort of see
this need, when the company needs to take that next step, perhaps you have the founder is
better served as sort of an advocate for the brand for the business around the world.
Whereas you have someone who's also taking a separate role of actually running the business
and making the numbers all work. And clearly, they are facing some big challenges there.
Domino's has just really stuck it to him here over the past couple of years.
But Papa John's plenty of opportunity there, indeed, certainly to grow the company globally
speaking for sure.
But again, I think we see these sorts of risks play out.
I mean, earlier this year, obviously Steve Elts is stepping down as CEO of Chipotle.
I think that is the right call.
I think he's to the point where he can only take that business so far.
And another business that we've already mentioned here, but one that we've got our eye on in
this regard as Under Armour and Kevin Plank.
I mean, you have to ask that question at some point, is the founder better off stepping aside
and serving a different role?
And I think in Papa John's case, this is probably good timing.
You know, the stock dropped pretty sharply on this news because it's a surprise.
But I think it's ultimately a good move for Papa John's.
New leadership seems appropriate at this point.
He did step down from his CEO role as well in 2005 through 2008.
And over those three years, the stock went up about 75 percent.
So it can perform without him.
Coming up, Bitcoin restaurants and a special holiday edition of stocks on our radar.
Stay right here.
This is Motley Full Money.
Thanks again to 23 and me for sponsoring this week's Motley Full Money.
This holiday, give your friends and family the ultimate personalized gift, a DNA kit from 23 and me.
They can learn about their genetic ancestry, their inherited traits, even information about their health.
What other gift can give you all that?
For this holiday, give a gift that is as unique as the ones you love with 23 and me.
And now, through December 26, get up to $50 off each kit when you go to 23.me.com slash
fool.
That's the number 23, A-D-M-E.com slash fool.
As always, people on the program may have interest in the stocks they talk about, and the
Motley Fool may have formal recommendations for or against.
So don't buy or sell stocks based solely on what you hear.
Welcome back to Motley Fool Money.
Chris Hill here in studio with Jason Moser.
Fisher and Aaron Bush. Bitcoin Mania reached a new level of absurdity this week. Long Island
Ice Teacorp, a beverage company, announced that it is changing its name to Long
blockchain. That's right. They're still going to sell the drinks, guys, but now they are
pivoting to explore opportunities in blockchain technology. And by the way, Aaron, it totally
worked. Stock up 175% in two days.
Yes. And you can refer to me as Aaron Blockchain Bush from now on. No, I mean, I mean,
Honestly, the societal hype that has been built around Bitcoin and blockchain has been
remarkable over the past year.
Part of what's remarkable about it is that everyone is interested, but almost no one understands
it.
And so, yeah, when you start seeing companies change their name to blockchain, which is something
people don't understand, that can't end well.
And Long Island ICT becoming long blockchain ICT isn't the only company to have done that.
By Optics changed their name to Riot Blockchain.
And there are so many other companies just looking up before that have launched divisions within their company that are just about, we build blockchain.
It's like, I don't, what does that mean?
Yeah, exactly.
Jeff, this reminded me of the late 90s where companies would come out and just say, oh, we're changing our name.
We've added a dot-com to the end of our name.
And that made all the difference the shares soared, even though people had no idea what it did.
And that's discouraging and a little worrisome that people are throwing their money around
so candidly with things they know nothing about just because of a name change.
Remember, cosmos.com.
I'm just reading about chains of their name in January 1999.
That stock soared, even though they did nothing.
Yeah, all the dot-com.
Dot net of the 1990s.
This is reminiscent of that.
Shares of Darden restaurants hitting a new high this week,
the parent company of Longhorn Steakhouse, Capitol Grill,
and, of course, the Olive Garden, put up better than,
expected numbers in the second quarter. It's a good quarter, Jason.
Well, no need to convert this to Darden blockchain or the Olive Blockchain or something like that,
because really, they are succeeding all on their own. And I tell you, I'm not, I just every
quarter, quarter, I'm always impressed with not only the success in the to-go sales that
Olive Garden is witnessing. Those to-go sales were up another 12 percent this quarter. It was
the 13th consecutive quarter of same-store sales growth for Olive Garden. So, on behalf of Darden's
leadership, Steve, I doff my cap to you, even though you were probably out for a bit with
your tonsil surgery. I'm sure you're back in full effect there and helping that sales
number of growth. I am, and I will say we had our holiday lunch for our department at the
Olive River. Hey, now. You're welcome, shareholders. Well, I think that's the nice thing about
the traffic there is really part of that same store sales growth, and restaurants really are all
about traffic. If you ask management what they feel their competitive advantages are, they'll
tell you, leveraging their scale to create cost advantages, using data, not only in the restaurant
side, but learning more about what their consumers want and then the process and the culture.
I think the last two are a bit subjective. The first two are not. And I think that's where
they're really shining.
All right. Let's get the stocks on our radar. And in keeping with the holidays, Jeff Fisher,
I'll start with you. You can hit Steve Brodow with a lump of coal stock or if you think
he's on the nice list. You can give him a good stock.
All right, Steve. Your lump of coal would be Dillard's.
department stores. Ticker is DDS. They've really destroyed value the last five years,
although they've held up okay this year. But the problem I see there is management is not innovating,
even as they come under fire from all kinds of different retail. But to give you a good stock,
I believe, Applied Materials, ticker AMAT, the world's largest maker of semiconductor chip
manufacturing equipment. They should continue to benefit as chips become ingrained into everything.
Steve, question about applied materials?
How does a company like this not just become a commodity?
Well, they're supplying the tools that make it possible to make the chips.
So they're supplying expertise and tools that you can't just get anywhere else.
Jason Moser?
Well, if Santa was going to give Steve a lump of coal, I think it would probably be shares
of bed, bath, and beyond.
Don't believe the hype.
We've been calling this thing a value trap for the last five years.
It's still a value trap today.
Debt picture just getting worse.
And when sales start slowing down and your debt gets higher, guess what?
It becomes really difficult to run the business.
So Santa would just be laughing, he-he-he-he, he, all the way back up the chimney.
But, Steve, I'm going to give you actually a stock for your radar.
I've talked about it before, I-DX Laboratories, ticker IDX, is a veterinary care company.
They provide the machinery and a lot of the testing equipment, the diagnostics, for the private practice vets, which there are a lot of amount there.
It's a $16 billion market opportunity.
Idex lights the path with industry-leading research and development investment.
Tremendous opportunity, I tell you, I was just at my vet the other day for a 16-billion-dollar-old opportunity.
our newest edition of the house. And he just swears by Idex. Loves it. And he says all of his colleagues
feel the same way. I'm getting this thing in million-dollar portfolio in 2018.
All right. Should we dress our pets up this holiday season? Should we wear costume? Put
costumes on our pets this Christmas? Absolutely. Positively not.
Aaron Bush, we've got about a minute left.
All right. So my lump of coal would be Frontier Communications. And this is for you, if you're
really into the bleeding edge of Landline and DSL.
technology. And if you're into a company that's fallen 85% this year, has a market cap about
$500 million, but it has $17.5 billion in debt. That would be my lump of coal. But the
stock that I like for you is a new company to me called Altrix. They're a self-service data
analytics platform that really runs the gamut can help companies analyze data in all sorts
of ways. It's not the time to get into it, but it's pretty exciting.
And the ticker?
AYX.
Steve?
Explain data analytics to someone who may not understand.
Okay. So just say you're getting data from the Google Analytics and AWSs of the world.
This company can help merge that together in a usable way, run it to find useful value, and then
spit it out and visualize ways to help make good decisions for the company.
What do you like, Steve?
I think that I'm going with IDX.
All right, guys, thanks for being here.
Up next, best-selling author, Dan Ariely, with some thoughts on how we can be smarter about
our money.
Stay right here. This is Motley Full Money.
Welcome back to Motley Full Money.
I'm Chris Hill. Dan Ariely is a professor of psychology and behavioral economics at Duke University.
He is the founder and director of the Center for Advanced Hindsight. He's also the author of several best-selling books.
And his latest book is Dollars and Cents, How We Misthink Money and How to Spend Smarter. Dan.
Thanks so much for taking a little time.
My pleasure. Good to be back.
So in the introduction of this book, you write that thinking a lot about money would be great
if it led to better decisions, but it doesn't.
So why are we as human beings particularly bad
when it comes to making decisions about money?
So there are mainly kind of two types of ways
in which we're bad.
The first one is that money is all about opportunity costs, right?
Every time you spend $5 on a cup of coffee,
you should be thinking to yourself,
what else wouldn't I be able to buy
if I spend $5 on a cup of coffee?
The reality is it's really hard to think about.
Just think to yourself, when was the last time you thought about opportunity cost?
Money is a wonderful thing, and being about opportunity cost is part of the wonderful
thing that money is, but it also means it's really, really hard to think about money.
So that's the first problem.
Money is all about opportunity cost, but it's hard to think about opportunity cost.
The second thing is that many of our decisions are about now versus later.
And when it comes to now versus later, we often make bad decisions.
And this includes decisions about overeating and under-exercising and texting and driving, and you name it.
So what happened is that we're just not designed to think about money the right way.
And then maybe the final thing is that the environment around us doesn't necessarily want us to think carefully about money.
The environment around us often wants us to spend without thinking.
So there's something called the pain of paying.
And the pain of paying is the idea that when we pay with cash, we feel bad and we don't spend as much.
When we pay with a credit card or Apple Pay or Android pay, we don't feel as bad and we're likely to spend more.
And if you think about where the payment industry is going, it's going in the direction of getting us to spend more, thinking less and therefore saving less.
All of those things together means that it's really, really hard to think about money the right
way and the environment mostly doesn't help us.
Well, you just touched on something that has come up several times recently on our show,
and it's an investing trend that for people who are investing into this trend, it's worked
out pretty well so far, and it is the war on cash.
The fact that Visa and MasterCard and startups like Square and Pets,
PayPal are really looking to just eliminate cash altogether.
And so while that can be lucrative for people to invest into,
it sounds like as consumers,
that trend is actually putting us at greater danger of making more bad decisions.
That's right.
Now, I do want to be clear that it is possible to do things differently.
Right.
So when we move from cash to cashless society, there's no question that the way things are set up right now, we have less pain of paying, we think less about spending and therefore we spend more.
But it doesn't have to be this way.
I'll give you one example.
There was a beautiful study.
They took men who were migrant workers.
Those men went to the north of India and they got paid.
once a week and their hope was that they would make money and send money to their families.
And as you would expect, every place there's migrant workers, temptation shows up as well.
So what happened is that eventually these men spend, you know, send less money home than they hope to.
Now imagine three conditions.
A third of the people get an envelope with cash on Friday and they end up spending too much and sending not enough money home.
Another group gets the same amount of money divided into four envelopes instead of one.
What happens?
These people send more money home, and interestingly, they stop at the end of an envelope.
Once they open an envelope, they end up spending all of it, but at the end of the envelope, they think a little bit.
They said, do I really want to open another envelope?
Often they say no, and they send more money home.
And the last group got also four envelopes, but the name of their kids were really.
written on these envelopes.
This one is for Johnny, this one is for Tom, whatever the name of the kids were.
Those people ended up sending more money home because the opportunity cost of that money
was more clear to them.
So imagine that you and I were sitting together and thinking about how to create an electronic
wallet that would get people to think more carefully.
We would certainly create something like these envelopes.
When people got their salary, we would certainly say this part of your salary is already
committed to pay for your school tuition, the school tuition for your kids. And this part of your
salary is already should be saved for a rainy day because once a while your car breaks down and
so on and so forth. And if we did that, it would be electronic wallet, but it would help people
think better. So I think in principle, we could get electronic wallets to help people think better
and be even better than cash. It's just not a direction we're going right now. So if
The way we are spending our money is becoming, for lack of a better phrase, more invisible.
Companies are doing what they can to reduce the pain of paying so that we will spend more money.
It also seems like the same is happening with saving.
And this is something you've written about where there was a point in history where
what you were saving was much more visible to your family and friends than it is now.
That's right.
And that was actually, I have to say, for me, was even though it might seem trivial to everybody who's listening, for me it was kind of a big revelation.
And it came to after a long study that we did in Kenya about savings.
But the point was that a thousand years ago, we basically saved in goats, you know, livestock.
And when we saved in goats, you could come home at night and you could see how many goats your neighbor has and how many goats you have.
and you could compete with who has more goats.
And that was great.
But then we invented money, and then we invented digital money.
And imagine we have only two activities, spending and saving.
And spending is really visible.
It's visible to ourselves.
It's visible to our neighbors.
And saving and insurance is completely invisible.
Is there any wonder that we pay lots of attention to the thing that is visible
and no attention to the thing that is invisible?
Of course, it's no wonder.
Now, I don't think anybody designed this on purpose.
I don't think a thousand years ago, we said,
oh, let's take saving and insurance and make them invisible.
But that's actually what we did.
And what it means is that we should probably rethink about money.
And we should rethink about savings,
and we should think about how do we get people to think about it,
make it more visible.
Now, it doesn't have to be visible, like in a website for the whole country,
but we do have to think about how do we make it,
more salient so that more people think about this.
Well, and part of thinking about money, whether it's spending or saving,
is something that you touch on in the book, which is assessing value.
And the fact that a lot of times how we assess value has little to do with actual value.
And one of the examples you use is probably well known to retail investors.
and it's the case of J.C. Penny getting a new CEO in Ron Johnson,
who really tried to double down on being very transparent
about the value being offered to customers,
and it just utterly failed.
Yes. And it's a very sad story, right?
Because the guy was honest, and he says,
I don't want to mark things up
and then call them on a discount and give them at the same price.
He thought that this practice was,
immoral, and he's probably right.
But what happened is that when you look at a t-shirt
and it's $40, it's very hard to figure out
how much is it worth?
But it's in the same t-shirt, and it says it used to be $80,
and now it's less.
All of a sudden it looks like a good deal.
Now, it's because we use relativity in our evaluation.
It's not true.
It's not correct.
it's not, you know, moral, but nevertheless, that's how we assess value.
And we assess value in all kinds of ways that have nothing to do with the real value.
I'll give you another example.
Imagine you come to Durham, North Carolina, where I live, you come to visit, and you are
trying to find a parking spot.
And you park by a parking meter, and you look in your pockets for a quarter, and you
you don't find a quarter. And I pass by and you say, excuse me, do you have a quarter? And I say,
yes, I have a quarter. I'll sell it to you for a dollar. You know, most people say, you know,
something profane and they don't, they take their chances. But think about the second case. You're
trying to park, parking meter, you don't have a quarter. I pass by and you say, excuse me, do you
have a quarter? And I say, look, I don't have a quarter. But there's a bank four blocks down
the street. If you want, I'll run very quickly to that bank. I'll change a dollar for quarters,
but if I do that, how do you feel about giving me a dollar for my trouble? Now most people
feel fantastic. They feel it's a great deal. Now, in any real sense, you are worse off in the
second case than in the first one, right? You have to wait for somebody to run and come back and
you get sweaty coins. But why are people happier? Because somebody ran for us.
us. Now, somebody running for us doesn't give us any benefit, but it does give us a sense of
increased fairness. We're not just paying too much for a dollar. Somebody is running for us,
and now it's actually a deal. We're saving money. You know, it's a great deal. So things like that,
that we assess value by relativity, we assess value by the effort, and that something has. We're
assessing things by weight when weight is irrelevant. All of those.
things make a difference. Speaking of assessing value, one of if not the biggest investing
story of 2017 is Bitcoin. What do you think of Bitcoin? Okay, so I think I have kind of
three separate answers. One is that I think blockchain by itself is a really
interesting technology and that I like the transparency and so on. The second thing is I really
like things like Ethereum. I love the idea that money can be connected with a smart contract. It cannot
be changed later. And I think the opportunities we have there are just fantastic. So imagine that
a store could say, come and buy coffee. And if at some point during the day we reduce the price
of coffee, it would retroactively everybody would get the money back. And they could write it in
the contract. It will be enforceable and everybody would know that. Or, I mean,
And you can imagine all kinds of things where money has a layer of a programming language
that can have a contract and how money would move and move back and forth in a dynamic way,
and it could be enforced even for small amounts of money.
So that's really exciting.
The question about Bitcoin as a currency, that one I have to say puzzles me.
It's hard for me to understand outside of using it for, like, you know, for fun to say,
oh, I want the Bitcoin so I can, you know, feel like I'm part of the system in some way.
Or for, you know, to order illegal things, it's hard for me to understand why Bitcoin by itself is going to be useful.
But I do think there's going to be an era of cryptocurrency.
that will have smart contracts like Ethereum is going to be incredibly exciting.
More with Dan in a moment. This is Motley Fool Money.
Thanks again to Slack for supporting this week's Motley Full Money.
Slack's a messaging app that brings together all your team's communication.
We've been using Slack at the Motley Fool for years and it has been such a game changer for us.
It has dramatically cut down on the amount of internal email that we use.
It just saves everyone a lot of time.
it makes everyone more productive. You don't have to keep searching through your email for that
one follow-up that you're looking for. You don't have to switch across multiple tabs and
platforms to keep updated with your work. You can drag and drop file sharing that works with all the
apps that you already use at work like Zendes, Google Drive, Salesforce. You can tailor Slack to your
work with over 1,000 apps. And with mobile apps for iOS and Android that sync seamlessly,
you can always pick up where you left off, no matter where you are. Slack, where work happens.
Find out why at Slack.com.
Welcome back to Motley Full Money, Chris Hill talking with Dan Ariely.
Last month, I got the chance to sit down and talk with Michael Lewis, whose latest book is The Undoing Project,
which is about the relationship between Daniel Kahneman and Amos Tversky to Israeli psychologists.
And you once said that you consider yourself to be among.
the children of Connemon and Tversky.
They are very different people in terms of their personalities.
When you think about Conneman and Tversky, what comes to mind?
So they're both brilliant individuals.
And I'm actually probably more closer to their grandchild from that perspective.
Because when I was an undergrad in Tel Aviv,
and most of my professors at the time were their students.
And what was so amazing about them is that they kind of invigorated the whole field with their enthusiasm and with their experimental approach and kind of even kind of testing things and then retesting and checking how things are moving.
And because of that, they created a whole generation of professors that I got to be the student of those professors that they changed the field.
Now, when Amos and Danny started, they did lots of research on hypothetical questions and lots of research on gambles, right?
You have a probability of 80%, 20%, blue balls, red balls, all kinds of things like that.
And one of the exciting things that happened to behavioral economics in the last few years was that we moved from the lab to the field.
Partially, information technology allowed us to do it.
And partly we started asking questions about real life.
We started asking questions about how people buy insurance and how people buy groceries
and how people online date.
And I think this movement from doing abstract research about general questions
to basically dealing with the complexities of everyday life,
this is kind of a good progress for science.
But it made behavioral economics much more applicable
much more interesting for daily life,
and I think eventually much more useful
in terms of helping us get people to make better decisions.
This time of year, the holidays,
a lot of people, including myself,
are eating more probably than they should
and drinking more than they should.
You're one of the people I enjoy following on Twitter.
Have you helped design a scale?
And as a follow-up,
Am I correct that the scale in question doesn't actually tell you what your weight is?
Yes and almost yes.
So here are a couple of things about scales.
We know it's good to step on a scale every morning.
It's not good to step on a scale every night.
And the reason it's good to step on a scale every morning is you remind yourself that you want to be healthy.
So that's a good thing.
We also know that weight fluctuates a lot.
Weight can fluctuate a few pounds a day.
If you're obese, it can be many pounds a day.
And because of loss aversion, or in this case, gain aversion,
a day that you gain two pounds is really miserable.
A day you lose two pounds is happy, but it doesn't make up for it.
So the overall experience people have with a scale is negative.
You stand up on this thing, and it's mostly bad news.
And finally, people expect the body to react much faster than it actually does.
So people say, if I go on a diet for a whole day, I certainly should lose weight tomorrow.
But that's not true.
It can take much longer.
It can take a couple of weeks.
It can take 10 days.
So what happens is people go on a diet for two days.
Then they step on a scale and the weight goes up by half a kilo or a pound.
Then they go on a day of Netflix and the weight goes down.
And people get very confused and demotivated.
So we said, let's separate two functions.
Let's get people to step on a scale.
It's a good thing to step on a scale.
Let's get them to step on a scale.
And then we said, on top of that, let's give people feedback, but not at the granularity
of a day-by-day granularity.
Let's give them a running average of the last three weeks.
And then let's give it in a trend.
So a trend could say, you're just the same, slightly better, slightly worse, much better, much worse.
And if you think about it, information often is not about historical accuracy.
It's about understanding the relationship between cause and effect, understanding the relationship
between what you have been doing and what are the consequences for your body.
And because of that, we don't want to show people fluctuations.
By the way, the same is true in the stock market, right?
You have lots of random fluctuation in the stock market, and you ideally would want people
to ignore those and not to create stories about those.
So we did a study with this approach.
We took a group of low-income, relatively obese people who work at a call center,
and a third of the people got a regular scale that reported their weight in pounds with a decimal.
And two-thirds got our scale that doesn't have a display and give people the trend of the last three weeks.
And what we found is that the people who got the regular scale gained a bit weight every month.
And the people who got our scale lost 0.7% of their body weight every month for five months.
The study lasted five months.
And this is incredible news, right?
It basically says you take a scale and you just make it better.
And all of a sudden, people can use the information much better and start understanding what's causing weight changes and control their weight in a,
in a better way.
You can follow Dan Ariely on Twitter.
You can pick up his latest book,
Dollars and cents,
How We Misthink Money and How to Spend Smarter.
It's available everywhere.
Dan, thanks so much.
As always, thank you.
That's all for this week's show.
I'm Chris Hill.
We'll see you next week.
