Motley Fool Money - Disruption Stories: The 2 Stocks Our Analysts Think Could Be Most At Risk

Episode Date: February 23, 2026

We look back at stories of companies that were disrupted -- Siebel Systems and Apple (NASDAQ: AAPL( -- to better understand how disruption emerges and whether history can be a guide for disruption during the AI paradigm shift. Asit Sharma, David Meier, and Tim Beyers discuss: - Disruption stories from history. - The three signs of disruption and why they matter now more than ever. - Two companies that may be at serious risk for disruption now and for the long term. Don’t wait! Be sure to get to your local bookstore and pick up a copy of David’s Gardner’s new book — Rule Breaker Investing: How to Pick the Best Stocks of the Future and Build Lasting Wealth. It’s on shelves now; get it before it’s gone! Companies discussed: FIG, TOST, CRM, HUBS, TTD Host: Tim Beyers Guests: Asit Sharma, David Meier Producer: Anand Chokkavelu Engineer: Dan Boyd Disclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We’re committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode. Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠megaphone.fm/adchoices⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your SaaS portfolio being disrupted? We're going to talk through the signs. You're going to want to pay attention. You're listening to probably full money. Welcome, Fools. I'm your host, Tim Byers, and with me, our longtime Fools, Asa, Sharma, and David Meyer. Thanks for being here, Fools. Thanks for having us, Tim.

Thanks for having me. So last week was a pretty turbulent one. Both the S&P 500 and the tech-heavy NASDAG ended the week up a bit. So there's 1.12% for the S&P. 1.28% for the NASDAQ, but there were some sharp sell-offs in the software as a service sector, and fears of disruption are ripe. So what does it look like when disruption happens? We're going to look back to look forwards here and talk about some disruption stories. And I'm going to tell you, too, guys, that I think are instructed, these are from the past,

but I think they're instructive about what's going on now. and I want to talk about Siebel Systems and Apple. So, you know, audio show of hands here. Dave Asset, do you guys remember Siebel systems? TAMBegley. Fagely. I do. Okay.

All right. Maybe there's a reason why it's, you know, so far, just from my memory. This must have been a big disruption. Yes. So between 2003 and 2005, it was becoming increasingly apparent that the incumbent supplier of customer relationship management software, which was Siebel Systems, was being disrupted by Salesforce. And so if you don't remember, Siebel had a CRM package that you installed. You

managed yourself. You would have to upgrade it yourself. And it was a big pain in the butt. And Salesforce had come out. And I remember this campaign at the time because I was still working in marketing and PR. But Salesforce, as part of their bid to disrupt this sector, They came out with a slogan, and it was literally a button. It was almost like a campaign button where they had software written on the campaign button and a slash through it. And the whole idea was no software. You don't need software anymore.

You can do everything online. And what was happening, gross margin had started heading south. Net margin has also started heading south. But most damning of all was growth. Just went negative in four out of its last eight quarters as a public company. It just disintegrated. Now, Apple had a similar story, a little bit different. This, too.

Apple was showing margin deterioration sometime before the disruption to its business. And now we're going back to like 1993, 94, 95 years of bad business model choices. I remember this because I had a client on the PR side who was a Mac cloner. Remember those? Apple had Mac cloners. I had a client, a Mac cloner called UMax computer, and margins just got obliterated by this. And it made the company look and feel too much like any other PC maker. And so we saw some really, really big declines in margins until ultimately net margin went negative. The company started losing money and actually started bleeding money up until Steve Jobs came back in 1997.

So some things from this, some lessons I think we can learn from this. Disruption isn't linear. It doesn't follow the same pattern in every case, but there are some signs. And so persistently lower gross margin is one, I think, we've seen many times. Another is increasing costs to acquire new revenue. In other words, the disruptor comes in and makes you spend more to keep your customers around. and the other is reduced stickiness. The large customers tend to go away.

Now, I think that was more true for Siebel than it was for Apple. But given, here's the buildup and the payoff here, guys. Given what we saw last week, there were a lot of companies that the market seems to believe are just heading for a Siebel or Apple style of disruption. So I want to give you a few companies, and you tell me, which are most, at risk. These are companies that have paid a little bit of a price recently. Monday.com, Figma, HubSpot, Salesforce, or the trade desk. So the tickers there, fools are M-N-D-Y, Monday. Figma is F-I-G, HubSpot is H-U-B-S, Salesforce is CRM, and the trade desk is T-T-D.

So are any of those showing you are particularly concerning sign of disruption? And if you want to defend any of them, I would say go for it. And I'll sit, I'm going to start with you. So, Tim, I am going to go with Salesforce.com as a company that is looking seemingly vulnerable to disruption. Now, this is a business that is trying to stay very much ahead of the curve. This is a business which is very forward-looking, very innovative. And so a couple of years ago, they decided to go all in on AI agents, I think because they understood the risk to their business as a provider of legacy CRM software and annualized

recurring revenue, the run rate for their agent business is through the roof for its small base. So $1.4 billion annually, the issue with this is that. that Salesforce.com, of course, is a pretty large company. Now, they're estimated to do about $41 billion in revenue this year, Tim. So I'm not sure that this new revenue can catch up. The problem that Salesforce faces is that it has a commoditized business at this point in time. It's fairly easy for businesses with good engineering teams to do part of what their platform offers. So that is really fine-tuned marketing in-house and lead generation falling upon that.

That part isn't difficult. Where they're a little bit moody is that the burden of maintaining such a system in-house, I think is sort of high. What we're faced with, though, is a company that, let's face it, grew up acquiring other businesses as a now legacy business. It's projected to only grow at somewhere between 8% and 10%. That's not enough. to protect it from disruption. It needs another several percentage points to get that distance between its revenue and its cost to preserve those margins. I think those margins are going to be under attack. I like that you called it moody. It's a it's a it's a it's a it's a it's a it's a it's a business but maybe not as moody. So Dave assid is arguing here that sales force needs to

reignite growth if it wants to avoid disruption. Who who, who, who, you picking out out of this list? So I just want to say this is a fabulously timely question, given everything that is going on. I see the world a little differently. Okay. Do it. When I look at the level of enterprise, the enterprise level of the software that many of these companies develop, there may be disruption into the future. But who on the enterprise side is really going to rip out a system that's working very well for them that they've been willing to pay for for so long in order to create, maintain, and then debug, innovate.

They're just going to get all this for a fraction of the cost that they're paying today, for somebody to do it for them. I think that a lot of this is overblanky. loan in the very short term. Disruption is happening. Don't get me wrong. Yeah. So where I would look is probably more on the trade desk. Okay. Say more. The reason I would look there is, for me, the trade desk is a marketplace that sort of has a SaaS model, a subscription model on top of it. So if you could find, if you were a, if you were a, if you enterprising, entrepreneur, and you had a technology that could bring that marketplace together

maybe a little more efficiently, right? You could sort of fly under the radar for a little bit, because Trade Desk is by far, you know, a huge player in this space of bringing ad and using technology to bring ad buyers and ad sellers together. So maybe there's, you know, maybe from a disruption standpoint, you know, you could disrupt without sort of being noticed. And then next thing, you know, you have a better mouse trap and you're really pulling, you know, customers away from the current leader. But Trade Desk is not resting on its laurels. Let's put it that way.

They're doing a lot to try to fend this off. But that's where I would see, you know, someone who is using technology to bring those people together into a marketplace, bring those buyers and sellers. into a marketplace, you could sort of fly under the radar. I don't see anybody necessarily flying under the radar on the enterprise software side. Okay. Let's put it this way. At Monday.com, who recently reported earnings, the fastest growing segment of their business were the biggest customers that they were going after. These were the customers that were buying more after they had already come into the company. They had the highest dollar.

based net retention levels. And they have decided that their workflow management software is something that provides value to the business that they are responsible for running. So there was a reporter who came out and said, hey, I've just vibe coded a Monday.com replacement. It manages my schedule. Okay, great. That's not the only thing that Monday.com's software does. And oh, by the way, I really don't know what's behind the software that you vibe coded. So is it portable? Can it, can it handle hundreds of thousands of calls? You know, lots of people using it all at once. We don't know these things. Okay. It's very clear that the, if you are able to think about something, it's easier to get it. You don't have to necessarily know,

all the intricacies of coding to get a model out there, to get a prototype of something out there. But production-based software is very different than a prototype. Yeah, I think that's very clear. We're going to move on to the second segment here, but before we do, listeners may be interested to know that I asked our robot overlords, who may be party to the disruptions we're talking about what they think is the company, who do they think are the most disruptible? And the answers were the trade desk and Salesforce.com. I don't know what that says, but I think it's interesting. All right. Up next, we're going to talk some mindset. What does it mean to be brave in fearful

times? We're going to talk about it. You're listening to Motley Full Money. The old adage goes, it isn't what you say, it's how you say it, because to truly make an impact, you need to set an example and take the lead. You have to adapt to whatever comes your way. When you're that driven, you drive an equally determined vehicle, the Range Rover Sport. The Range Rover Sport blends power, poise, and performance. Its design is distinctly British and free from unnecessary details, allowing its raw agility to shine through. It combines a dynamic sporting personality with elegance to deliver a truly instinctive drive. Inside, you'll find true modern luxury with the latest innovations in comfort. Use the cabin air purification system alongside active noise cancellation for all new

levels of quality and quiet. Whether you prefer a choice of powerful engines or the plug-in hybrid with an estimated range of 53 miles, there's an option for you. With seven terrain modes to choose from, terrain response two fine-tuned your vehicle for the roads ahead. The range rover event is on now. Explore enhance offers at range rover.com. as we're back. It is a weary, weary time to be an investor as we just talked about. So we want to talk about bravery here. And I said, I'm going to start with you here because we used to do the mindset show. And the reason I bring this up was because I think we've got some investors who may be listening to this show, who feel like, you know what? This SaaS sell-off has got me

afraid. It's got me annoyed. Maybe it's got me angry. It's like, it's screwing up with my retirement plans, all very real feelings, right? And this is a thing that every investor deals with. So I want to talk about bravery. I'm going to see you up with this. I think there are three elements of bravery that are required for investors in individual stocks. Here's number one, willingness to go against consensus because outperformance is never the byproduct of agreement. Number two, willingness to be told you're wrong by market action. So the SaaS. off, for example, this past week, for an extended period of time. And the number three, willingness to not act when others are and to act when others aren't. So what do you make of those and what

would you either add or replace on that list? Well, Tim, I think the first point I would make about this is the willingness to go against consensus is something that can really serve an investor. you just have to have your own opinion about a company or a thesis or a market. To arrive at that opinion, you need to do a little bit of homework and research and you need to think some about it. In a quiet corner, just put some thought to it. We tend to get caught up in our fear emotions during times like this, and it is difficult not to make that visceral knee-jerk reaction. You and I have talked about this so many times. So being able to sit down, as Dave just did walk through the thesis on the trade desk or as I did with a sales force and

decide for yourself what your perspective is. That is key. Once you do that, then it's just a little bit of turning up the bravery to go ahead and take the step. Now, willingness to be told that you're wrong by market action for an extended period of time, that's harder for me. And I'll tell you why. Markets are pretty wise on the whole. Look back at the winners over time. they build consensus because they build results year after year after year. So there's only a certain amount of time you can really cling to a wrong decision. But for short, in the short term, often that's where the greatest return supply. People are selling out of fear so many SaaS companies last week, spilling into Monday,

as I looked at my screen this morning, some of those are going to be mistakes. I happen to think, you know, for example, the trade desk has a little bit of insulation. Not to rehash those arguments from a few minutes ago, but if you've got that contrary opinion, it's okay to be wrong or have the market tell you you're wrong. Just be sure of why you purchased that in the first place. The extended period of time, Tim, again, here's where we dial up the bravery. So let's go from the short term a few weeks to, let's say, a couple of quarters, right? It's been six months, nine months, five quarters.

That's more than a year of time, and your thesis isn't being proven out by the market. But lo and behold, if you're correct, things do come around. And this is why patience really helps the investor, these longer-term holding periods, versus just getting in and out of positions. And then three, okay, willingness to not act when others are and to act when others aren't. Well, this is part of the contrarians playbook. we're not always contrarians, or I should say we don't stay contrarians forever on a certain position or purchase or thesis. We stay contrarians for the amount of time it takes the market to come around

to our view, then we're in the consensus again. So that willingness to hold back when others are selling or to take the position when all the pundits are saying that's the wrong move and to be able to wait and then just let everyone come around, that again takes bravery. So in all of these cases you've laid out, there's both an element of purposeful action and research and conviction and the other side of it, which is, you know, being a little courageous, getting that muscle up and holding fast to your beliefs. Yeah, it's not so easy. So the way I've been talking about this, Dave, is when you think about how you,

You can get yourself to act against trends in the market. And this is something that if you are going to be a long-term investor, you are probably going to make several bets that are against the trends in the market. And you know what? Our brains deal with this sort of nonsense, you know, when everything looks against you, the brain does want to comply. Say like, okay, you win. Don't hurt me anymore.

So compliance is a common approach to dealing with the fear of the unknown, but courage and bravery is the other. So talk to me a little bit about what you do to gain courage. Like you need it, but how do you, and think of speaking to an investor that really does struggle with this. What can you tell them about little things you could do to gain some courage? First of all, we all struggle with this. Yeah.

This is inherent in the way our brains work and the way our emotions work. Okay. So you're not alone. The second thing is to remember, and I'm pretty sure this is a Buffett quote, you are not right or wrong because the market agrees with you. You are right or wrong because your data analysis and logic are sound. Okay. Those two things are very different.

And I'm going to tell a very quick story to illustrate, hopefully to folks out there about bravery. And this is my own experience with a company called AES. The ticker symbol is AES. This is an independent power producer. Before 2000, there was a bubble in energy. Everyone was on the energy bandwagon. If you look at the energy stocks during that time period,

independent energy producers like AES, they were flying, their stocks were flying high. the bubble burst and they were out of consensus. Their stocks crashed. So being in the energy business at that time, I took a look. And I'm like, hey, AES whose stock went from, I want to say it was like a peak of 90 at the time to about to $4 when I started looking at it. And the consensus was this business has a whole lot of debt and they are going, they are going bankrupt. Well, one of the things that the debt was, one of the characteristics of that debt was it was called non-recourse debt.

And what that meant was the debt, the parent company was not responsible for the debt. Each individual project, so each individual power plant, that was the person, that was the thing that would be affected by any issues with the debt. So the idea that the whole company was going to go out of business was wrong because that meant every single project that they had ever done as one of the leading independent power producers was going to have to go bad. So I bought a little at $4. And then the stock summarily got cut in half. And I'm like, okay, where have I got this wrong? So let me go back and relook at all my data and my analysis. And I'm like, I don't think I'm wrong. Again, I know about this business. I know how these things work. They're still producing power. They're still producing cash flow. The market is just saying,

I don't want any part of this. So I bought a little more at around 275. Then two quarters later, the stock is sitting at a dollar. And I'm like, this is ridiculous. Okay. I've seen my initial investment go down 75%. And it hurt really bad. But I summed up my bravery. I've plug my nose and I invested a heck of a lot more around a dollar. Okay. And once the narrative changed because the company put out performance that said, we're still producing power, we're still generating revenue, we're not going bankrupt. In about two to three year time frame, if I remember correctly, the stock went back up to $25. So none of that was easy. Yeah. Okay. But the that I anchored on was you are not wrong, right or wrong, because the market agrees or

disagrees with you. You are right or wrong because of your data, your analysis, and the logic you provide to it. Very, very wise, very foolish insights there. All right, we're going to preview tomorrow up next. We're going to talk about more earnings coverage coming. You're listening to Motley Full Money. Stay right here. What does leadership really look like on the the power of advice, a new podcast series from Capital Group, you'll hear from athletes, entrepreneurs, and executives who've led on the field in the boardroom and in their communities. It's not about titles. It's about impact. Discover what drives them and the advice they carry forward. Subscribe and start listening today, published by Capital Client Group, Inc.

All right, welcome back to Motley Full Money for Tuesday's show. Rick Bionaris steps in, and he has Jason Hall and Travis Hoyum to take you through the important stories as we push even further into earning season. There are some big ones upcoming. So please stay tuned this week. We're going to have a lot of earnings coverage, both on the site and on the show. But for tomorrow, it will be Rick, Jason, and Travis. So tune in to listen to them, fools.

Dave, Osset, thanks for the foolish wisdom today. And for putting yourself on the line to make some, you know, some predictions. We'll see how it turns out, but I think it's interesting that the robots roughly agreed with you. I don't know if that's just coincidence or if you planned it that way. It could be that those are some of the more flagrants of suspects. Yeah. Well, it could be. Could be.

All right. As always, people on the program may have interest in the stocks they talk about. The Motley Fool may have formal recommendations for or against, so don't buy or sell stocks based. solely on what you hear. All personal finance content follows Motley Fool editorial standards and is not approved by advertisers. Advertisements are sponsored content provided for informational purposes only to see our full advertising disclosure. Please check out our show notes. Thank you to David Meyer and Asa Sharma, to our fearless engineer, Dan Boyd, to our producer, Anit Chuck Willou. I am your host, Tim Byers. We will see again tomorrow, Fool's.

Thank you for tuning in. Move on, everyone.