Motley Fool Money - Hannah Moore on How to Become a Professional Financial Planner

Starting point is 00:00:00 This week on the Saturday Personal Finance Edition of Motley Full Money, choosing financial planning as a career. I'm Robert Brokamp, but two weeks ago, my guest was certified financial planner practitioner Hannah Moore, who talked about how to find the right financial planner for you. This week, Hannah's back to talk about the benefits, challenges, and logistics of becoming a professional financial planner. Back in the 1990s, I was an elementary school teacher. living in an expensive city and not making much money. So I figured that I should learn more about

Starting point is 00:00:44 personal finance. And the more I learned, the more I loved it. So I became a financial advisor, which eventually led to my current job at The Motley Fool. Perhaps you too have caught the personal finance bug and have thought to yourself, maybe I could do this for a living. If so, you'll definitely want to listen to our next guest who is Hannah Moore, the founder of Amplified Planning, the owner and principal financial planner at Guiding Wealth and the recipient of many awards, including being named by Barron's as 10 people to watch in wealth management and wealth management's innovator of the year in 2024. She's also the creator of the externship,

Starting point is 00:01:15 an outstanding summer program for aspiring financial planners and people who want to build their own financial plan. I was fortunate enough to be able to attend last summer and registration for this summer's externship is now open. Hannah, welcome back to the show. Yes, thank you so much for having me. So what do you see as the main benefits of being a professional financial planner? This is such a great question.

Starting point is 00:01:35 And it's just like, where do you start? Like, every day I get to come into the office and I get to talk with clients about their money. And I don't know if your listeners are anything like me, but that is like one of my favorite things to do just in life in general. I remember being in high school, I would drive around and just listen to the personal finance talk shows on the radio. And I would be like, even as a high school, I'd be like, well, here's what I would tell them to do. But that's now my day job. That's what I get to do every single day. and I get to bring a level of expertise to so many different clients.

Starting point is 00:02:05 I am very, very impact-driven. And every day I get to come into the office and I get to see the direct impact that we are having on our clients' lives. Like, it is not an abstract thing. It's like I am in meetings with clients helping them navigate their financial lives, helping them figure out what are the goals that they want to do and how can we make that possible or what are the constraints that are in there. It is so incredibly rewarding.

Starting point is 00:02:30 I can't imagine any other field. I said this before and somebody's like, well, what about teachers? I'm like, yes, that's fair, but like you get a deal with people's money. But the impact that you can have every single day on somebody's life, I come home from work every day with my cup filled. Like, I'm like giving out of the overflow because I love this work so much. I'm a mom of three kids, obviously wife, mom of three kids. And this is such a great career for balancing all of the things. I took my lunch break and a little bit extra time to go get the Easter eggs for the kids for their things. You know, There's just a lot of things that you can incorporate into your life because of the pace of financial planning and what this looks like.

Starting point is 00:03:08 I love the people side. I love the numbers. I love how they blend together. I love how now I love how there's not a black and white answer. That took me some time to get there. But I really love how money is not as simple. Like it really can be this really complex thing. And, you know, you can make a really good living in this field.

Starting point is 00:03:23 There's lots of studies out there showing kind of what the salaries can be in this space. So for me, this is like this perfect trifecta of the work you get. get to do the work-life balance that you're going to have and getting paid well to do it. What do you say about radios? That's actually how I got interested in personal finance myself, driving in my junkie car as an elementary school teacher. Yep. And hearing a talk show about money and thinking, this is actually kind of interesting. I wish someone had taught me this when I was in high school. And that started me down this road. So it's just funny you mentioned that too. All right. So you love the profession. Someone who thinks this podcast probably cares about money.

Starting point is 00:03:58 And they think, well, maybe I should get into it. Looking five, 10, 15 years down, the road is now a good time to get into the profession. I'm solidly in the yes camp. I am very, very bullish on this field right now. Financial planning as a field is growing immensely. So there's been some research that came out in the last year or two. So this Surreuli study said that by 2034, we're going to have 100,000 advisor shortage. And there's a couple factors that are playing into that. So one is that we have an aging advisor population. And so a lot of people have been like, well, they're going to have to retire someday. They've been saying that my entire career, The problem is when you love your job, you don't really want to retire.

Starting point is 00:04:34 So there's a little bit of like, you know, what does that look like? It's also kind of telling about this career as well when you don't want to retire from it. But the second piece of it is that more and more Americans are wanting financial planning help. This has become a bigger demand in this space. And so this is a growing field where more and more people just need help in their personal finances. And so we're seeing this as this is one of those expansive fields. where we're seeing, you know, AI is coming, right? We can't avoid it.

Starting point is 00:05:06 AI is going to be here. But really at the core, this is about relationships and just the more and more people who are recognizing their need for help in their finances and they're not sure where to go. The studies are crazy. Like there's literally, if you can extrapolate the data, right? It's tens of millions of Americans

Starting point is 00:05:23 who want financial advice are willing to pay for it and don't know where to go. There is a huge macro need for this within our country. Yeah, that's one of the reasons why we've had you on the show here because I hear from our members and our listeners all the time. Like, I would love to work with a financial trust, maybe on an hourly basis or maybe assets undermanagement and they can't find somebody. So there's definitely a need. I've read the studies as well about, you know, what percentage of financial advisors are going to be retiring over the next decade.

Starting point is 00:05:52 It's anywhere 30 to 40 percent. You're right that a lot of them actually stay in the profession a long time. By the way, I've also heard the same about accountants and tax professionals. those are people who don't want to stay in the profession because by the time the least they're taking taxes. So, I mean, that's adjacent. And many people do both, right? They are a certified financial planner as well as an enrolled agent.

Starting point is 00:06:11 And they do the taxes in the firm as well. So it does seem like over the next five, 10 years, there's going to be a need for this, especially as more of the baby boomers and Gen X start to retire. Well, to dovetail off of that, you know, we run the excerpt. We do all this training for people wanting to get them into the space. The story you said of I went looking for a financial planner. I couldn't find them. Or the one I was using, I was like, wait, what are they doing?

Starting point is 00:06:35 That is such a familiar story to so many people who are entering this space. Yeah, many people came to the Motley Fool as a do-it-yourself or after getting burned by a financial professional. And we know that most of them are good people, but some of them are not. So the industry definitely needs more ethical financial planners. You mentioned AI, so I have to ask the obligatory AI question. So how much do you think the profession will be affected by, you know, people just entering all their information into Claude and getting a financial plan? You know, it's so fascinating. So I think you bring up such a good point.

Starting point is 00:07:10 And it's going to be something that's going to be here. So I was talking to somebody recently, and they made this observation, I think it was really telling. They're like, you know, you used to go to a financial planner to get the recommendations. And now you're going to be going to a financial planner with recommendations and being like, does this actually fit? Does this actually fit my life? Does this fit my family's life? Is this the right advice? Are the numbers right? Like, you know, let's not get too ambitious about it. I mean, like, we've seen that we've all seen some things, right? And they're going to be like, can we trust this? It's so fascinating because my friends in the behavioral finance space, they have done some obviously doing a lot of research around this. And implementation is one of the biggest issues within financial planning, right? It's easy to give good advice, right? Spend less than you make. Like, that's simple. It's really simple. to say, go invest some money. Like, right? Like, like, these are really basic concepts. And yet, why are they implemented? And a lot of this is going to be this implementation. And so much of what I find that we do as financial planners is help with the actual implementation of it. Because it's not enough just to know what to do, right?

Starting point is 00:08:14 That's going to be commoditized. And one of my friends in the behavioral finance space, they've done some research around this. And they said that the one of the top indicators of implementation is the relationship that the person who's been given the advice has with who, who's giving them the advice. This is such a relationship business, and that matters a lot. So are people's relationships with Claude or with AI or whoever, is that strong enough to push and pass into the implementation? I mean, I hope it is, right?

Starting point is 00:08:44 Like, if I can waive my wand and everybody can have answers to all of their financial planning questions and be in a better spot financially, like, yes, I would do that in a heartbeat. Because that would mean that everybody was set up for success financially. But we know that's not the reality. And so that's what's fascinating in this AI. So we have this whole implementation piece. We still have a lot of questions around what can it do and what can't it do and what are its limitations. I'm in a lot of conversations with some of these tech startups that are starting. The biggest question is who holds a liability on it? Who holds, like who holds a fiduciary responsibility with their clients? And what's fascinating is we're seeing a lot of these companies saying, I don't want to touch that.

Starting point is 00:09:21 So there's a lot of questions still around what this looks like. But going back to this basis of of, you know, where are we going to be with AI? I think we're going to be seeing that the focus of the financial planner is going to be less on entering the data. We're seeing a lot of that being systematized. We're seeing a lot of that, you know, work being done on that space. And it's going to be more, can you sit across from the client and engage well with a client? And that's going to be what's going to be differentiating for so many planners.

Starting point is 00:09:50 In my ideal world, I don't know if the powers to be would listen to this. But in my ideal world, what this would do is it would able financial planners to work with more clients, to be able to be giving really good financial advice, to be able for us to go down market. There are so many people in middle America who need good financial advice. Like, can this help give them financial advice? If so, I think that's a huge win. But I'm still bullish on the fact that I think that we're still going to need people to do a lot of this work. Maybe not so much as the number crunching as much. And they're going to have to know it.

Starting point is 00:10:24 And that's going to be an interesting kind of challenge. But it really is going to be more people are going to need financial advice. When a country's productivity cycle is broken, people feel it in their paychecks, their communities, their futures. What does this mean for individuals, communities, and businesses across the country? Join business leaders, policymakers, and influencers for CGs' national series on the Canadian Standard of Living, productivity and innovation. Learn what's driving Canada's productivity decline and discover action.

Starting point is 00:10:54 actionable solutions to reverse it. The liability question is interesting. We hear at the Motley Fool, if I want to create like a tool on our website, our lawyers will be very careful about saying you can't do anything that even smells like personalized advice because the Motley Fool website, the free site is not a registered investment advisor. Yet you can go to ChatGBT and Claude and all these other places and basically get personalized advice.

Starting point is 00:11:23 So where is that going to be in the future? Is it going to change so that we at the Motley Fool can give personal advice? Or is it going to be at some point whenever you ask, like, here's all my information. Can I retire? It just says, no, I'm sorry, I cannot give you that advice. It's fascinating, right? Because we're so highly regulated. And that's how people don't always know about this space.

Starting point is 00:11:40 Like, if I give advice, like, I'm liable for that advice. Like, people can come back and sue me. And I don't see anything about the SEC lowering their standards right now. Like, if anything, they're going to be going more in that consumer protection. But my husband and I just bought a new house a couple months ago. And I remember sitting there and, you know, I'm like late at night. Guys, this is my day job and I'm doing this. So, like, we know everyone's doing this, right?

Starting point is 00:12:03 And I sat there and I was like, okay, here's my income. Here's kind of, you know, my facts set in my situation. How much house can I afford? And it gave me an answer and had the confidence of AI, as I like to say, around the answer. And then I saw it. And at first I was like, oh, I have, okay, perfect. It was so interesting watching like, can I trust this? Like, I'm literally like potentially putting my financial.

Starting point is 00:12:27 a life at risk on this AI, like, and it scared me. And I was like, okay, and I like had to shut my laptop. And it was just like, oh my gosh, this is too much. So then we're selling our house. And so, you know, I go into, you know, chat GPT, and I'm like, how much should I list my house, right? And like giving it all the information, you know, all of that. And it had the side by side by side, you know how it does that. We're the side by side by side comparison. And you tell me which one you like better. It was a $150,000 difference. Wow. And that was 30% difference based upon the sale price that we were looking at. And I was like, okay, that's actually kind of terrifying. And again, it was another one who said, shut my laptop. I'm like, I need to go call my realtor.

Starting point is 00:13:03 And I think we're going to continue to see some of these pieces because it'll be interesting to see if lawsuits come and how this plays out from that liability standpoint. Yeah, I see the numbers that are wrong. I mean, I still do. I'm old school. I write my own articles, but I'll throw it into AI and just, you know, fact check this and highlight anything that's wrong. And they'll say, you know, you're wrong about this fact. And I'm like, no, I'm not. I know I'm absolutely sure that I'm right about this. Well, and that's where it's going to be so fascinating, especially for people coming into the space, because you're going to have to be smart enough to catch that because it's going

Starting point is 00:13:32 to be giving you a certain answer. Like, there's going to be certainty in its answer, and you're going to have to be able to say, no, that's not right. And so, like, even like we're training so many of these financial planners coming into the space, we're looking at what are the new skill sets that people are going to have to come in. It's fascinating time to get into financial planning. All right.

Starting point is 00:13:49 So let's get into that. Let's say someone is intrigued about becoming a financial professional, where and how should they start doing their research into whether this really is the profession for them? Oh, I love that. So there's going to be a couple kind of answers. There's going to be just obviously talking with your family and friends. And part of that is just seeing, like, is this something that fits you, right? Like, I think that's a big piece that we forget about.

Starting point is 00:14:11 Like, is this a good career choice for you? And oftentimes your family and friends can be a great mirror to look at yourself and be like, oh, yeah, we have so many people in the externship who say that. Be like, yeah, I started talking about this as maybe I want to do this. this and all my friends were like, yes, please, like this makes so much sense that you would do this. So I think just kind of getting that like, hey, is this, is this right? When we look at kind of the education piece, the days are almost gone, not all gone, but they're almost gone, of where you can just come in, if you will hang your shingle and just start selling stuff and make a lot of money on it, right?

Starting point is 00:14:43 Those days are hopefully behind us, not entirely, mostly behind us. And, you know, people are going to be expecting a certain level of education. They're going to be expecting a certain level of skill set or knowledge that you're going to have. And largely, you know, that's going to be in that CFP designation. So if you're curious about this career, that's going to be something that you're going to want to explore of what are those classes, what does that look like? What are those pieces on there? And then, you know, not to self-promote too much here, but the externship is also a really great way to really get your toes in the water. I'm just seeing like, what is this career? What does it look like? You know,

Starting point is 00:15:18 we really, when we started this, we're really looking at, like, how can we just showcase what financial planning is and what the different options are within this field. And it's asynchronous. We try to fit it within your life, but really giving you like, this is what a day in the life of a financial planner really does look like. And does this fit you? And helping you see that inside kind of look really can make a big difference. So let's get a little bit into the externship. Yeah. It's so valuable. I just signed up randomly. You know, we don't have any deal together. We never met before. I just had heard about it. And I thought, well, of course, this is what the industry needs. because there's no other way to really learn whether this is right for you.

Starting point is 00:15:58 But part of it, too, is you get access to all kinds of financial planning software that you get to play with, maybe check out your own situation, but also get an idea of like, all right, if I'm a financial planner, this is the type of software I'm going to be interacting with on a regular basis. And you bring in all these guests, all kinds of people from all walks of life who've taken their experience and turned it into this interesting, unique, successful of financial planning career. We started in 2020.

Starting point is 00:16:24 So it was a response to COVID, right? We started seeing students who were losing their internships. So give me a little bit of the back story, I think which will help give some context. We were looking at students who are losing their internships and we're like, how can we help them?

Starting point is 00:16:38 That's when we started, we kind of were on this full sprint to get this program across the finish line. And we thought we were targeting juniors and seniors in college who had some knowledge. We opened up this program. We were open for three weeks

Starting point is 00:16:51 and it went viral, it was one of our biggest referral sources. Like it was crazy. It was one of the only offerings that was available at the time. Like it was, it's still wild when I think back to it. And what we saw was kind of what you're talking about. There's a huge need for how do you get into this space? Because you think about it traditionally, right? Somebody is listening to this. Okay, so if they're in college, you can kind of go that college path route. And there is a pretty, it's not as defined as I would like, but there's a pretty clear pathway. And firms kind of understand that. But if you're a career changer and you're looking into this field, number one, it's complicated as I'll get out of where are you

Starting point is 00:17:25 going to land. Like, I can give you a name of any company, any of the big companies, and there's so many different career paths within that. How is it structured? There's so much that's there. So if you were career changer, you had to kind of just get lucky and know somebody or nowhere to land, and then you had to go quit your job and then hope it was successful. Like, there's a lot of risk, right, that comes into play with that. But what we found in 2020, when we built this program, I mean, it was built with the constraints of COVID. It was built with the constraints of we can't meet in person. Everyone's going to be busy. We're all at home. We still have collective trauma around this. It was such a time. But what we found was that this program really gave access to financial planning as a career.

Starting point is 00:18:10 And so since then, this program continues to get bigger. And we really view ourselves as a welcome into financial planning. So we really view ourselves, like, if you are, if you are, interested in this career. It is a great spot to come and just come and see what it looks like. Because if I had to wager money on this, most of your listeners probably can't just go quit their job for two months to go try out an internship and then go back to their day job if that didn't work. Like that's just not realistic for most of us in the world. But to give you this perspective of being like, hey, you can do that in the evenings. The majority of our people are working full-time jobs who take this program. You can do it in the evenings on your commute, on the weekends.

Starting point is 00:18:46 you get to see all aspects. Like, I mean, the experts are phenomenal. And it gives you just this view of, like, what are the top experts in financial planning? What does this look like? And like the software, getting to see client meetings, you get to see the whole thing of what this career is. And then one of my favorite parts about this is that if you go through this program,

Starting point is 00:19:05 you're going to know where you want to land. You're going to be like, oh, that person really resonated with me. I want to serve clients like that and do it this way. It really gives you a much stronger framework. for pursuing this career. And we always say we throw as many resources as we possibly can at the externs because we want to see, we want to see them be successful in this field. So what's the runway, right? So let's say someone wants to explore it. They start doing things like the externship. They might start taking classes to become a certified financial planner,

Starting point is 00:19:35 any other classes, anything like that. Are we talking a year, two years, three years, or is it really variable? It really is variable when we're talking about career changes. So career changes are a top demographic, which is fascinating in the externship, because people often think, oh, it's going to be students. And we do have a good amount of students, but career changers are by and large are our biggest group. So a lot of it's going to depend on people's personal situations. So like, we have a number of people who often joke, they're like, I'm waiting to be fired with that severance package. And like, once I get that severance package, then I'm going to be jumping in. So it's kind of a funny thing. We just had somebody in our monthly training. He's like, I just got fired guys.

Starting point is 00:20:12 And like, it was like this whole celebration because everyone knew what he was talking about. And he's like, I'm going in now. So what we find is usually it's going to take, we see one to four years as kind of a runway on this. It's going to depend too on where you're located at that that can make a big difference. It's going to be, you know, kind of your personal network. And so we see a lot of folks kind of do the externship and say like, oh, this is for me. Some people put their resume together right away and start sending it out. That obviously, you know, shortens that pathway.

Starting point is 00:20:41 Other people are like, I want to get some of these CEP courses under my belt. I want to make sure that this is a right path. me. So really, you know, some people are kind of quietly looking as they're kind of going through this. But we usually see there is, you know, that runway like one year, really three years, maybe four years on this. But a lot of that is going to be dictated on like your situation. Some people are like, I'm going to get through all of that CFP coursework as fast as I can. So it really just depends on the person in situation. But there is, it is not just a like flip the switch and then they're gone, although it can be.

Starting point is 00:21:12 And I assume that a part of it is also looking at your own personal finances, because you might be taking a big pay cut to get an entry level job or do something else. And you have to have the savings to live off for that one, two, three years before you're back up to where you were. Absolutely. It's the number one question we get in the externship is, okay, like most career changers are like, they realize they're going to have to take a paycheck cut, usually. Not all the time, but usually they're like, okay, and what does a runway look like for that? And so that's going to be, we talk about where you land is really important. So there are going to be some firms where that is a really defined process for you, where it's going to be just really clear, like, here's going to be the metrics that you need to hit to get that promotion. Those are going to be jobs that career traitors want, that they're going to be like, I want to have that trajectory of going up.

Starting point is 00:21:58 There's going to be other roles. I was just talking to one guy, and he's kind of stuck in a parapliner role where he's just like, I'm here, but I'm doing it, like I'm doing the work, but I also like don't feel like I have that upward mobility. and he's quasi-retired. I don't think he needs this job for, like, the money, right? Like, I think he's done his financial plan well. But what's interesting, though, on that is Schwab has done some research around where do financial planners find employees. So one's a personal network, two's university, and then three is other firms.

Starting point is 00:22:27 So it is a lot easier for him to go find another job because he has a job in this space already. And so for him, his play is going to be a little bit different where he's likely to probably go and move to a different firm from where he's at. But, yeah, again, that's one of those really strategic questions. you have to be asking if you're going to be coming in as a career changer. Ah, where are my gloves? Come on, heat.

Starting point is 00:22:54 Any day now? Winter is hard, but your groceries don't have to be. This winter, stay warm. Tap the banner to order your groceries online at voila.ca. Enjoy in-store prices without leaving your home. You'll find the same regular prices online as in-store. Many promotions are available both in-store and online, though some may vary. Any final advice for people considering a career as a financial planner?

Starting point is 00:23:19 I could see his praises all day long, you know, the impact we have in clients' lives. And, you know, the other piece I do want to mention, you know, we're talking about kind of getting a job. Past entrepreneurship is one of the big reasons people are interested in financial planning right now. About 50% of our folks, that is one of the reasons why they're interested in this. So it's not just about getting the job. It can also be about being an entrepreneur and starting your own business and what that looks like. But I will tell you, it is one of the most rewarding careers that you can possibly be in. I know you just had me on a couple weeks ago, Robert.

Starting point is 00:23:53 But, you know, one of the stories I told was that this is one that we're dealing with, like, this week with our clients. Husband passed away on Saturday. And we're guiding this client. We've been guiding them all the way through this process. It is so fulfilling to be able to be there around people's big life events and to be able to do that. And to bring a level of expertise where, you know, I know a lot of your listeners might be DIY. why and they might love this stuff and I love this stuff too. There's a whole host of people out there who are like, I'm good. Like, this is a great podcast. But like, please don't make me listen to that

Starting point is 00:24:24 podcast. I don't want that information. I need help. And there's so many people out there who are looking for advice and that they want it. And they're just looking for the right person. What I also love about the externship is I see how many different backgrounds there are of people. And it makes me so excited seeing them get into financial planning and hearing their story and hearing their why. Because all I can see is the client that is, like, looking for that person and hasn't been able to find it. And so it's just so exciting, thinking about all these people coming into financial planning and the people that they're going to be serving and the lives that they're going to be impacting. Well, Hannah, thanks so much for joining us.

Starting point is 00:25:00 Yes, thank you so much for having me. And that, my Foolish Friends, is the show. Thanks for spending part of your weekend with us. And thanks, as always, do part Shannon, the engineer for this episode. People on the program may have interest in the investments they talk about, and the Motley Fool may have formal recommendations for or against, so don't buy or sell investments based solely on what you hear. All personal finance content follows Motley Fool editorial standards.

Starting point is 00:25:23 It is not approved by advertisers. Advertisements are sponsored content and provided for informational purposes only. To see our full advertising disclosure, please check out our show notes. I'm Robert Brokamp. Fool on, everybody.

Motley Fool Money - Hannah Moore on How to Become a Professional Financial Planner

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