Motley Fool Money - Interview with Mercado Libre Senior Vice President Leandro Cuccioli
Episode Date: December 7, 2025E-commerce powerhouse Mercado Libre is Latin America’s largest company by market cap and is often called the Amazon of Latin America. Motley Fool analyst Asit Sharma recently talked with Leandro Cuc...cioli about opportunity, volatility, and the business of Mercado Libre. Host: Asit Sharma Guest: Leandro Cuccioli Producer: Bart Shannon, Mac Greer Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, "TMF") do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We’re committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode Learn more about your ad choices. Visit megaphone.fm/adchoices
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We have a very solid business, and we've had a solid business in periods of high inflation,
of low inflation, et cetera, because as long as you have great price, great convenience, the fastest shipping,
people will buy from you.
That was Mercado Libre Senior Vice President Leandro Cuccioli.
I'm Motleyful producer Matt Greer.
Now Mercado Libre is a leader in the e-commerce and e-payments business.
is Latin America's largest company by market cap and is often referred to as the Amazon of Latin America.
Motley Fool analyst Asit Sharma recently talked with Cuccioli about opportunity, volatility, and the business of Mercado Libre.
Hello, fools. I'm Asit Sharma, senior analyst and lead advisor at the Motley Fool.
My guest today is Leandro Cuccioli. He's senior vice president of corporate development, strategy, sustainability, and investor-related.
at Latin American e-commerce giant Mercado Libre.
Leandro holds an MBA from Stanford University,
and he was previously head of consumer services
and social infrastructure investments
at British International Investment,
the UK's impact investor
and development-financed institution.
Today, we're going to discuss Mercado Libre's
third quarter 2025 results,
as well as broader operational and strategic topics
that are essential to understanding this dynamic business.
Leandro, welcome to you.
to the Motley Fool. Thank you, Asit, is great to be here. Wonderful. So I know you wanted to start
off the conversation with a nod to the incredible streak of growth that Mercado Libre has thrown
off. So I'll let you dive right in with this 30% growth rate that we've seen for so many
quarters. Yeah, you're right. We think we are the only company in the world that has sustained
27 consecutive quarters of revenue growth about 30%, in this case 39%, for the third quarter of 2025.
And I think it's testament to the big opportunity that we see in the region, right, that probably
you have discussed with us in the past.
You know, when you look at Brazil or Mexico or Argentina, our three main geographies, you see GMB
or, you know, the gross volume of merchandise transacting our platform growing with.
well about 30%, right?
Ship items growing and more that 42% in Brazil.
So that means that a lot of people are still coming online to buy,
sometimes for the first time, you know, in Brazil we had 29% growth in unique buyers, right?
So that's, you know, at the scale of Mercado Libre with more than 100 million unique buyers
in the last 12 months, is quite unique, I think, in the world, to have 29% more folks
coming to buy online.
And the same can be said on the fintech side, because it's a region that unfortunately in
the past hadn't had the access to financial services that probably in the level markets
people are used to know.
So here in Mexico, 15% of the people have a credit card.
It's insane, right?
Only 15%.
So that explains why Mercado Pago, our fintech side of the business, continues to grow also users
at a clip of around 30%, reaching 72 million.
monthly active users. And that's payments, savings, credit, and everything that you need for a
modern life, right? So we're very excited, you know, about the third quarter, but moreover,
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I think it's interesting for those who haven't followed Mercado Libre to see these long
streaks of consecutive growth and understand that the market itself still is relatively
immature.
So put you on the spot right off the bat.
Thinking about both the e-commerce side and the fintech side, how long can Mercado
Libre sustained this growth rate. At what point do you go to being, let's say, a 20 to 30%
grower on that top line? Look, I mean, time will tell, right? I mean, in terms, but of course,
you know, growth over time needs to converge. But in the short term, what we see as it is that
you see penetration of e-commerce in Latin America in the meantime, I mean, compared to, you know,
pretty 30 in the U.S. and Europe, 40, 50% of e-commerce penetration in China. So the market can
be two, three times larger. We are taking of that market on a marginal basis in Lantam,
probably two-thirds of that market, of that growth, right? So, you know, when you see that,
on average, a customer in Accad Deliver shops nine times a year, and in developed markets,
you know, similar platforms are around 50, you know, you see this kind of huge gap still. I mean,
I know we're big, right? And people say, well, how much bigger you can be. But we're still probably
5% of the retail market in Latin America, right? Mercado Libre. Imagine a retailer that has 5%
of market share. So there is huge potential on that side. And I would say on the side of fintech,
if you look at any market share of what we hold, but not only us, take the other fintechs
as well, we're still a fraction of the big banks in Latam. One thing that Latin America
still has is that very concentrated deposit and credit.
on a handful of banks, right?
So if you take Brazil, probably 10 years ago,
it was 80% of the credits and the loans and the deposits
in five banks.
Now is 60%.
But if you take a developed market, it would be around 45.
But if you take Mexico, you're still at 80% right, in five banks.
And if you take us, you know, probably you have single digit market share
in credit cards, single market share in deposits, et cetera.
So there is huge room for growth, right?
So I don't see in the next quarters to come the trajectory change in dramatically.
Over time, of course, right?
I mean, you cannot grow, you know, 30% forever.
But it's amazing that, you know, we still grow at startup rates even today because the market is so huge.
And I think that is something that people need to realize that, you know, it's very early.
Right.
You've got the concentrated banking and deposits as targets.
And you also have such a large population still of unbanked.
or young customers that are coming online with their first experiences in digital payments
with credit cards and the like.
I wanted to shift just for a moment.
And I promised myself, I'm not going to make this about Argentina, but I know many of those
who, again, Arnes-Milworth-Aaricada Libre might not understand the experience that this business
has with volatility in the region.
But it is a big market.
So if we could take just a couple of minutes to discuss the change.
that's underway there, recent events, and how Mercado Libre deals with volatility in these big markets
that make up the brunt of net income and also revenue growth in the region?
Yeah, so we were born out of volatility, I think, right?
I mean, 1999 Argentina, August, that's when, you know, Marcos Galperin started the business.
And right off the bat, you know, the bubble burst and Argentina, that was the core market,
defaulted into 2001. So I think that over the last 26 years, Mercado Libre in Latin America,
I mean, if you are going to be in Latin America over time, you need to understand that,
you know, things will become volatile from time to time to put it in a nice way. In the case of
Argentina, we have an amazing business, right? If you took at, you know, Mercado Pago,
more than 60% of the population uses Mercado Pago in a daily basis to buy stuff, right?
I mean, the QR code has become the pervasive method there, like in China.
Right.
I'm seeing that in India, too, by the way.
We were chatting before we taped.
I was just there.
A lot of QR code payments with paytm, et cetera.
So we're seeing this in developing economies.
The same.
I think I've been several times to India, and you see some kind of the same movement of cash
being replaced at a very fast speed, even disappearing.
Mercado Libre also from the Mercado Libre side, from the marketplace, has been
the leading company in Argentina for a long time,
with a system that the brand equity,
the perception of the consumer is so ingrained,
and almost it has defined the category, right?
So, you know, just search it in Mercado Libre
would be the first thing that you tell your kids
when they, you know, are looking for something, right?
It becomes the destination, right?
And the same with Mercado Pago.
Now, we've seen the country going through different phases, right?
We are coming from a period of very high inflation
at the end of 23, and then this administration
that started at the end of 23
has brought inflation down quite significantly.
And that has created a big adjustment in the economy.
So we navigated a difficult Q1 of 24,
in which for the first time we had negative ship items,
growth in the history, where there was a huge recession
and adjustment in Argentina in Q1, 24.
But then from Q2, and we,
actually published that. You know, from Q224, we started to see a markedly improvement. It's not
unheard of that when you lower inflation so much, you know, the real purchasing power of people
improved, right? So credit returns and all those other things. Our credit book in Argentina quadrupled over
a year and from a very low base. But that means that if you have good macroeconomic, you know,
stability, then, you know, it's easier to conduct business. And that's what we've been seeing, right? We've
seen Argentina performing very well for us. Now, what I always tell investors is we don't know
what's going to happen, right? We never know. We have a very solid business and we've had a
solid business in periods of high inflation, of low inflation, et cetera, because as long as you
have great price, great convenience, the fastest shipping, people will buy from you. Now, we're very
optimistic in the short term that if things continue to be in this way, you know, the market can be
much, much bigger than what it is today, right?
So it can be a huge market.
But we don't control what we don't control.
So we try to play with the cars that we're given.
Crazy side question.
Are you all keeping an eye on the development of quantum computation
as a possible solution for route optimization?
Well, more than one eye, probably too.
Yes, we are quantum computing.
We spend a lot of time in China, you know, and we see the team
Jessica and came from the air of the shipping team.
And quantum computing and robotics are areas in which we are extremely invested in terms of understanding, following, adopting.
There is a potential in the next few years of radical changes in productivity.
And I think for us is how much of that with the realities of the region, we adapt, we tropicalize in a way at the right pace.
But we're very excited about those things.
And I think, again, I can only see that allowing players like us to have more resources to keep removing the frictions to mean more people to the markets.
I'm very optimistic on that side.
Leandro, I want to move on to the second removal of friction that you mentioned.
But before we do, I'm sure you're interested in user interface design and user experience.
So my question to you is, what's the last purchase that?
you made on the Mercado Libre platform.
I'm doing my motorcycle license test in Mexico this week, and you need to test by doing some
exercises in which you need to go through cones.
I bought some cones to, like, those cones that you see in the street, to practice.
And I got them this week, and they were 138 pesos, which you need to divide by kind of 20.
You know, it's got it, you know, $10, whatever, say $9.
And I got that, you know, I could get them the next day for $51.
Or wait until Tuesday.
That was my free delivery day and a slow way.
And that's the way I chose.
So, you know, you see an example there of how this works in practice.
You know, it was $51.
I could have paid it.
But then, you know, in three days, you get it for free, you know.
And I got them on Tuesday.
I need to practice tomorrow morning because tomorrow is the test.
So wish me luck.
Well, good luck.
But you're in Mexico City, right?
I am in Mexico City.
Yeah.
So, I mean, there are certain streets you could have chosen.
Certain streets you could have chosen instead of buying the cones, right?
Yeah, yeah.
I will not tell you that I've been driving my bike without a license because that would not be right.
So, Leandro, as we wrap up here, I have two questions for you.
So one on strategy and one on culture.
The first is when you think from where you sit, how the organization is going to create value over the long term,
over a very long-term time horizon.
I'm curious in your eyes
what activity or investment
is going to create the greatest yield
for Mercado Libre
as we look a little bit past the medium term.
Look, I think
Mercado Libre will create value
for its stakeholders
if it continues to be
at the center of the life of its users.
You can only claim,
if there is a profit pool in the industry,
your claim to those
profits will be, you will have a right to claim those profits. If you continue to be at that
center of being, being that point of search, being that point of engagement with your
financial products, with your products and services, if you're that gateway, we have fought so
hard to become, I can only see a tremendous amount of value being created, right? Because
you can only see those markets developing tenfold or twentyfold, or twentyfold,
what they are today. But you need to be at the center of it, right? The moment that you lose that
center, your claim to those profits diminish. It's not that they're going to disappear,
but you will need probably to spend more to claim those credit or more acquisition costs, etc.
You know, you don't have the same claim. I can't think of another thing that is not what we are
doing in terms of, you know, removing those frictions in the real world, you know, extending credit and
and logistics, et cetera.
I cannot think of a better tool
to continue to be in the center of that ring
that continuing to do this.
And of course, you know,
we couldn't finish this without throwing AI into the picture, right?
Because what it brings is that it speeds up
the removal of the frictions.
The more AI I have in my underwriting of credit,
probably the better I am
and judging, you know, how to price that risk.
So there you go.
The more AI I have,
I have a more efficient network, as you said, and then, you know, I can lower the cost of shipping
and I can lower the threshold, right? The more AI I have.
Win for you and win for the customer.
Exactly.
The more AI I have, I can, you know, give the customer a better experience of what he or she
is searching or what he or she needs, you know, in a conversational manner and in a way that I almost
can predict what comes next, making your life even easier, right?
So I think AI needs to be factored into there as an engine of all these things, including
the front office and the back office of the business.
But at the end of the day, it ends being a means to an end to get products and services
to the right folk and the right price with the right promise of delivery and giving that person
the right means of payment and credit.
And I cannot think of something that is more inclusive than that, you know, over time.
So if we do that and if we continue doing that, we're going to be at the center of the ring.
If we stop doing that or we don't do it that well, then we're going to lose the center of the ring.
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slash motley. We've talked a lot in this conversation about being in touch with the customer,
the customer's needs, persistence in investing, an eye towards innovation, understand
standing markets. There's one thread that sort of draws all this together, and that is Maracado
Libre's culture. It's something that management has talked about continuously over the years.
And I was curious from your perspective, where you sit, again, what is special about this culture?
What to you stands out? What would you like to see as you move forward preserved in that culture
to help Mercado Libre keep generating the success that it has enjoyed?
Oh boy, it's so hard to talk about culture because very quickly you can get into a very fluffy territory, right?
I think the most important thing that probably Marcos Galperin created is a notion of trust in the team among themselves, right?
So the Mercado-Livera culture is defined by a lot of trust.
Trusting what you are doing is well-intentioned and you have the same goals that I have.
And in that way, if you fail, I'll support you, right?
So I will not punish the failure.
We will learn from it, you know, we're going to be honest about it, but we're going to try it again, right?
And again and again and again and again.
So that is so important because that persistent that you talked about, of, you know, iterating until you get it right, you're going to fail a lot.
You're going to make a lot of mistakes.
And we make a lot of mistakes.
But if you punish those mistakes, if there is that culture of that mistake may limit your career,
etc. You start to get all these dances around things that mean that decision-making becomes
polluted. The decision-making is not crisp, it's not clean. And I think that what really
stands merely aside is that that decision-making process is very clean, is very affront,
it's very honest about the disagreements. Because the disagreements are about what we're
trying to do is not a judgment on you.
because I trust that you believe that I'm good at what I do.
You trust me.
But we may be disagreeing about a particular strategy,
which is everyday happens, right?
So I think that that trust, that it is so precious,
it's the thing to preserve over time.
And that's the challenge, right?
You bring new people, how you keep that over time.
I don't know.
I mean, if you ask me, is the main risk that any company has, right?
that at certain point, it's not that you lose it from one day to the other, it's like society,
culture doesn't change like that, right?
But then you look back two generations ago and I say, well, that was very different, right?
It was when that happened.
And I think you need to be very vigilant.
And the way to be very vigilant is hiring the right people, promoting the right people,
firing the people that probably, you know, don't stick to the culture.
And there's no silver bullet.
But you need to be paranoid that that is a very fragile thing.
like in any relationship, and it can deviate, of course, very rapidly.
So I would say, you know, people in the leadership of this company are obsessed about that
because they realize that it's not the number of boxes that we have, you know, the number
of warehouses or how many credit cards will issue.
If you don't have that ingredient, then you start making the wrong calls, particularly the tough
ones.
That resonates with me.
Our organization is also trying to move forward, move fast.
We're also very AI-centric, and I think there's a lot of trust at the Motley Fool.
I loved your answer.
I think it was the opposite of fluff.
I tried.
I tried.
Leandro Cuccioli, thank you so much for your time.
This is a fascinating conversation.
I so much appreciate your thoughtful answers, and I hope you'll join us again soon for another conversation.
Any time.
Any time.
Thank you very much for having me.
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