Motley Fool Money - Rule-Breaking Stocks for Your Holiday Shopping List

Episode Date: December 2, 2025

Holiday shopping isn’t just about deals at the mall - it can be a great time to think about the businesses benefitting from all that spending. In today’s episode of Motley Fool Money, Host Emily Flippen is joined by analysts Jason Hall and Asit Sharma to talk holiday consumer trends and two “Rule Breaking” stocks they’re putting on their 2025 wishlists. Emily, Jason, and Asit discuss: - How Black Friday and holiday shopping trends are shaping the story for consumer-facing businesses. - Jason and Asit each share one Rule-Breaker style stock they think belongs on investors’ holiday lists. - How to build your own holiday shopping list of stocks without chasing every hot deal or fad. Companies discussed: TBBB, ALAB, WMT, AMZN, TJX, TGT, KSS, SHOP Host: Emily Flippen, Jason Hall, Asit Sharma Producer: Anand Chokkavelu Engineer: Dan Boyd Disclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We’re committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode. Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Some people make holiday shopping lists. We're making a holiday stock list. Today on Motley Fool Money. Today is Tuesday, December 2nd. Welcome to Motley Fool Money. I'm your host, Emily Flippen, and today I'm joined by Motley Fool analyst Jason Holland, Osseh Sharma, to talk about favorite rule-breaking stocks for your holiday shopping list. But let's be real. This time of year, we're all surrounded by sales, shipping deadlines, holiday ads. But just because companies are spending doesn't necessarily mean consumers are too. We're going to be discussing some holiday radar stocks here, but first, I want to have to start with what we saw this past week and with Black Friday and Cyber Monday sales, as well as some broader commentary around holiday spending as we end out the year. I don't know

if anybody else feels this way, Austin and Jason, but personally, I feel like this holiday shopping season has just been a lot of deal fatigue from shoppers. I mean, I see discounts everywhere. The consumer does seem a little bit over it, and it does seem like some of our initial data backs this up. initial reports are showing retail sales climbing around 4% on Black Friday this year in comparison the last. But that doesn't account for inflation. If you look at inflation, it's around 3% right now. So in practice, I kind of think consumers were a little flat this year. Salesforce also collected data that showed average selling prices were up 7% year-over-year for Black Friday shopping, but order volumes were down 1%. Jason, I want to start with you. When you hear that and when you

look at the Black Friday and holiday data this year, what stands out to you about the consumer? I think the vibe check and the data line up here for me. We have a bifurcated economy where the halves have a lot and are supporting like the big headline numbers, but we also have a large and maybe growing portion of consumers who are having to spend less to make ends meet. Now, there's how I feel as a person, but then there's the investor in me who thinks that the companies that know their customer and know what they are are the ones that can continue to win. So you look at companies like Amazon, ticker AMZ, in Walmart, ticker WMT. They lead on selection and price. The caveat, of course, that Amazon's

playing a different game in groceries in Walmart. Then you look at companies like TJX companies, and that's the ticker, continues to win because they're the smartest buyers of goods that manufacturers and distributors have got to get off of warehouse shelves, that they know they can quickly sell for cheap and get good margins. And you have the targets and coals of the world, target ticker TGT and Coles KSS. It seems like they're stuck in the middle, likely losing customers on both of those demographic ends while struggling with higher costs, just like everybody else is along the way. You find the companies that have the go-to-market strategies that continue to work

and the excellent operations, and then you continue, those are the ones that are going to win as investors. Then look at rule breakers like Shopify and Mercado Libre. I think those are excellent examples of incredible retailers. know themselves, they know their customers, and here's the big thing. They also have really, really favorable long-term tailwinds. Yeah, it sounds like more of that K-shaped economy that is, the new buzzword, it feels like to talk about the economy and the second half of this year. I've heard more about the K-shaped economy and the pressured middle class more this year than any other

year in the past. But it does seem like that is true, right? Big spenders are willing to still spend big, but unfortunately, the middle class is being pushed out for a lot of these retailers. If you aren't positioned to be a discount retailer, it is concerning. And I said, I know we, we've talked a lot about how resilient the consumer has been over the last few years. You're pretty good at zooming out. I'm surprised that the resiliency has been what it is, despite the inflation, the tariffs, the challenges that we've seen. But when you look at the holiday season, is there any trends in particular you're watching that would indicate the status of the consumer for you heading into 2026? So, Emily, I don't see it a lot differently than Jason. The trends that he mentioned,

are playing out very easy to spot. So affluent shoppers, they're propping up the overall numbers. And the more strappedivists are still shopping. It's just that I think we are exercising more selectivity. That's what I'm seeing in the marketplace. And sure, buy now, pay later is increasing as a funding source for strapped consumers. When we think about selectivity as a phenomenon, that may be what's driving a K-shaped destiny for retailers.

For example, better results from Walmart symbol WMT, as we said before, that we saw earlier in this season. They exercise broad-based pricing. They can attract affluent shoppers who are dripping down. They also keep appealing to those of us who have less to spend. TJX companies, they have the selection, and they're really great at getting their inventory from distribution centers into stores on almost a weekly basis. And Shopify, S-H-O-P, Shopify is great at choice. So if you have less to spend as a consumer, where will you find the place you will spend

your dollars? Well, with your specific niche interest. And that often comes from a Shopify-based store. Now, speaking of larger trends, we look out at Cyberweek. I saw the data that you did, Emily, and I also looked at some other data, maybe more online commerce specific from Adobe Analytics. That seems to suggest that the mega retailers like Walmart, think of Target, Best Buy, symbol BBI, and Amazon, symbol AMZN, are focused or have been focused this season on moving

big-ticket items. So they're going straight to those affluent customers. They have deals to bring them in. Put that together with what the higher-end consumers are doing. They're power users of AI tools. So reportedly, they used a lot of AI chatbots this cyber-sense. season to find those deals. So the two matched up with each other. And so we end up with a 7.7 increase in Cyberweek sales, this online commerce portion. It's about $44 billion, nearly matching

last year's increase, which was just over 8%. I consider myself a little bit of an AI laggard, unfortunately. But even the people like myself, I used AI tools to help me with some holiday shopping over the course of the past weekend. And I expect that, to your point, I said, A, it's probably driving a lot of the e-commerce expansion, but also just providing a new avenue for consumers who are willing to spend. But to our earlier point, it does seem like consumers have been picky with what they're purchasing in terms of stocking their hypothetical stocking here. But maybe investors should be just as picky with the business as they put on their shopping list, too. So up next, we're going to be turning to Jason. He's going to talk to us about the first stock that he's considering

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Quince.com slash Motley. Welcome back to Motley Full Money. I'm Emily Flippin here with Jason Hall and Osse-Sharmah talking about our favorite rule-breaking stocks for your holiday shopping list. We talked about 2025 holiday spending and what it might be telling us about the consumer, but now let's turn that into a concrete stock idea. Jason, what is the stock you're putting on investors' holiday lists this year? And why does it deserve a spot in a portfolio?

Emily, what do you say we head down to Mexico for some holiday grocery shopping at BBB Foods? What do you say? I think that sounds great, Jason. Okay, so let's start with what it is. It's a hard discount grocer in one of the fastest growing, most dynamic economies in the world. Business model is really simple, and it's proven. Instead of offering a lot of different versions of the same product, like you might see at a Walmart, which, by the way, has a pretty huge presence south of the U.S. border,

BBB Foods offers a far more limited selection and also prioritizes private label products when possible. This helps in some really, really important ways. First, it simplifies its inventory management, reducing the number of skews that it carries, reducing buyer interactions. That helps keep operations from the distribution all the way through the store shelf more efficient. Next, it helps in two massively valuable ways inside the stores. By having fewer single product choices, it has more room for more product types. As a result, customers spend less time clogging the aisle trying to choose which dishwashing soap to buy and more time grabbing more products across more categories. Business model is really, really working. Sales at existing stores are routinely growing in the

high teens, even as it opens new stores at a breakneck pace. Companies over the past four quarters has opened 528 new locations, now has over 3,100 stores. stores, has a goal to almost 5x that counts in coming years. I like this pick on many levels. I am a fan of the long-term trajectory of the Mexican market, and I like this simpler consumable selection that you're talking about. I just got back from a trip to India and realized when I was there, like, yeah, okay, commerce has become more and more like the West, but it's still so nice to walk into a store

as a consumer and not have a gazillion choices for simple items. So I think that's to the favor of the retailer, good economic model. Jason, the only thing that worries me here a little bit is that the balance sheet looks a bit stretched. I mean, working capital is upside down. Accounts payable is three times the size of inventory, which means they could really be stretching their vendors and their high lease liabilities on the books. I think operating cash flow looks good, but part of this might be on that inventory payables mismatch. I just mentioned, and they seem to have a lot of capital.

aspects needs as they go forward with that store build-out. So just any concerns there that the company might become capital-constrained in the future? Yeah, I don't think so, but I'll say this. That working capital deterioration is one of the things that I have noticed since the company went public a couple of years ago. But the interesting thing is that it's, in a way, there's a little bit of a feature going on and less of a bug. It has a negative working capital cycle, which means in a lot of cases, it's actually,

actually selling goods and getting money from its customers before it has to pay its vendors. Now, that's not going to last forever, but because of the business is in this phase where two things are happening, its comps are 16, 17% comps growth. So it's having to bring a lot more inventory into its existing stores, and it's opening new stores at like a 15 to 16% rate. It's bringing a ton of inventory into its stores, but it's selling it out of the stores and collecting cash flow before it has to pay those vendors. So that's why you're seeing that the money that it owes out growing at a faster rate than the inventory that's in.

So it's not going to last forever, but in the current high growth, high comp stage, the mismatch you identify, like I said, is really more of a feature, especially when you combine it with a lot of the cash outflows on the balance sheet are tied to assets that it now owns that are tied to its store account growth. It generates a lot of operating cash. and that operating cash is largely sufficient to support its growth, especially when you pair that with about $130 million in net cash, a really small debt position and a pretty decent amount of cash.

It kind of reminds me of a hybrid between Dutch Bros and Sprout's Farmers markets. Those tickers are BROS and SFM. It's not exactly a fair comparison, but when you guys talk about the balance sheet and the extension there reminds me a little bit of what Dutch Bros is going through, also building out its store count at around that 15% clip. but also with some of the niche that Sprouts Farmer's Market has cultivated in terms of a grocery here in the United States. Now it's obviously not the same footprint and different competitive positioning. But this is certainly one that I'm really interested in Jason. And Austin, I think you

have your work cut out for me, at least, to convince me about your idea. But up next, we're going to be talking about your own rule-breaking idea for your holiday stock list, as well as how to put them all together in a long-term portfolio. So stick with us. Some of the best lessons don't come from a classroom. They come from experience. On The Power of Advice, a new podcast series from Capital Group, you'll hear from CEOs, investors, and founders about how they built careers, took risks, and reinvented themselves. If you're starting your own journey, this is the kind of advice you won't want to miss. Available wherever you get your podcast, published by Capital Client Group, Inc.

Welcome back to Motley Full Money. We're building a holiday stock shopping list of rule-breaking ideas. Jason's already shared his pick, but Asset, I want to turn to you now. What stock are you putting on our holiday list this year? and why should we be excited about it today? So, Emily, I am putting a very rule-breakery and, frankly, slightly risky stock on my holiday list for you this year. Astera Labs is the company symbol ALAB. Happy holidays.

This is a specialty company in the semiconductor industry that makes components that boosts signal speed and data transfer within data center. So think of components in a data center, maybe GPUs and CPUs talking to each other. It makes components that boost signal speed and data transfer within data center. Think of GPUs and CPUs in the data center. Estera Labs makes the widgets that speed up the conversation between those components. This is a niche manufacturer. It supplies to Nvidia, symbol NVDA, AMD, advanced micro devices, also symbol AMD, Intel, symbol IMTC, and many cloud hyperscalers that you have heard of.

Now, it's working on a next generation technology, Emily, called Compute Express Link. And this is sort of exciting because it will allow different parts of a server or a server rack to share memory, to pull memory together, to make all of the processing within that rack go a lot faster. This is going to fuel growth for the next few years. Estera Labs is already profitable. It has an operating margin of around 15%. Revenue is growing at a double-digit clip. What I like about this company is that its founder-led. The two co-founders own about 9% of shares, and it scores high in our Rule Breaker database on several fronts. The proprietary Motley Fool Rule Breaker database, it has a super score of 82, which is pretty good. Now, this is a classic case of

a first mover in an important emerging market, so that is the Signal Interconnect Market. And also, you could say it's overvalued, which is another trade of a rule breaker. The stock does trade at a premium. It fails the COLA test. If you say, you say, it's overvalued. You just snapped your fingers? Would the world miss Estera Labs? I mean, most people have never heard of this company. So right now, the answer is, yet, it fails. No one would miss this business, but could it become more important with this Compute ExpressLink technology? I mentioned, yes, companies like InVedia are very interested to see that platform developed. I would urge anyone who wants to invest in this to do your homework, and maybe dollar cost average in

take a rational position size. My question, Asset, is how much of this is just the picks and shovels play on the continued proliferation and build out for AI infrastructure that's happening now? Is it mostly that? Or is the cloud broadly and accelerated computing broadly enough to make this a winner if the current AI race doesn't lead to the monetization promise land that we're hoping for? I love this question, Jason, because I think this is a question we need to ask of almost every company that we invest in that is getting a tailwind. from all this buildout. The answer is that Astera's technology is going to be important either way. So I think there's a place for this company, even if the promised buildout doesn't materialize to the nth degree, we should remember here, and I should have mentioned this earlier,

it does have a high concentration of customers. So just a handful of these big hyperscalers and big semiconductor players will make up 70% plus of revenue in any given quarter. So that maybe spread between three or four companies. So for the time being, it's concentrated in this idea, but as the years go on, it's going to become less concentrated. And also, I think either way, it's still going to be around. The question is how much we'll be able to get out of this very huge buildout in AI scale. I will say, I think the bar was set high. I love a Mexican retailer here. But with a super square of 82, I said, I think you undersold that in the World Breakers database for Astera Labs. It's incredibly high. Certainly.

a very interesting company. Jason, as we wrap up today's show, I want to pass this question off to you. If our listeners are somebody like me and they like BPP foods and they also like Astara Labs and they're thinking about how they can add these to their portfolio without just impulse buying stocks the same way they might be impulse buying shopping lists this holiday season, how should they think about adding these to a portfolio? Well, FOMO is real. And the data does suggest that maybe thinking about FOMO and buying all of the stock you want to own up front is the best thing to do in the aggregate. But we're not aggregates.

We're humans in the real world, and we have to find a strategy that we can stick with that will work in our real life. And for me, that generally means that I do start with a small starter position, and I can add to it over time. And you think about these two companies who've talked about, they're younger, newer, very volatile, very exposed to macro things that can make the stocks move a ton. And the kind of businesses that you want to add to over time, I think, generally.

BBB Foods, for example, I've bought at much lower prices than today's, and I've bought it at prices that are very similar to the current price. So I think what matters more, the valuation is important, but business execution for a company that's trying to like 5X its size over the next 10 or 15 years, that business execution is how we're going to profit. So a deliberate process that focuses on adding more money to winning businesses, it probably sounds really rule breakery, helps me avoid both the FOMO and the trap of the impulse buy. I'll save the impulse buys guys for the junk food at the supermarket checkout aisle.

Those are certainly fine impulse spies to have. What I'm hearing is to keep our portfolios a little bit longer term focus in our holiday shopping lists here. But for our listeners, I hope this gives them a couple of interesting new stock ideas that they might add to their own holiday shopping list as we round out the end of the year. Jason and Aesit, thank you both so much for joining today. Thanks, Emily. Thanks a lot, Emily. As always, people on the program may have interest in the stocks they talk about in the Motley Fool may have formal recommendations for or against, so don't buy ourselves stocks based solely on what you hear. All personal

finance content follows the Motley Full editorial standards and does not approve by advertisers. Advertisements are sponsored content and provided for informational purposes only. To see our full advertising disclosure, please check out our show notes. For Jason Hall, Asset Sharma, and the entire Motley Full Money team, I'm Emily Flippen. We'll see you tomorrow. I'm