Muscle for Life with Mike Matthews - My First Live Event, Legion's Scientific Review Board, An Exciting Barnes & Noble Deal, and More . . .

Episode Date: September 13, 2019

“When’s your next book coming out?” “What kind of supplements are you going to release next?” “What would you name your boat if you had one?” I’m asked questions like these all the time and so I thought I’d start doing monthly updates about what’s new and exciting here at Legion HQ. So here’s a quick hosedown of what me and my jolly band of pirates and bums have been up to lately. Enjoy! Want to get my best advice on how to gain muscle and strength and lose fat faster? Sign up for my free newsletter! Click here: https://www.legionathletics.com/signup/

Hey, Mike here. And if you like what I'm doing on the podcast and elsewhere, and if you want to help me help more people get into the best shape of their lives, please consider checking out my VIP one-on-one coaching service where we can help you get in the best shape of your life. My team and I have helped people of all ages, circumstances, and needs. So no matter how complicated or maybe even hopeless you might think your situation is, we will figure it out and we will get you results. Every diet and every training program is 100% custom. We provide daily workout logs and do weekly accountability calls. Our clients get priority email service and discounts on supplements and other products, and the list of benefits goes on and on. So to learn more, head over to www.legionathletics.com slash coaching. That's legionathletics.com slash coaching and schedule your free consultation call. I should also mention that there is usually a wait list and new slots do fill up very quickly. So do not wait. If this sounds even remotely interesting to you, go ahead and schedule your call now. Again, that URL is legionathletics.com slash coaching. Hey, hi, hello. It is I, Michael P. Matthews,

and I have prepared a new parade of news items that I hope will stimulate electrochemical responses in your brain that are associated with feelings of affection and joy. Let the procession begin. All right, the first bit of news this month is people are loving the new Legion Rewards program. People are loving the new Legion Rewards Program. So back in July over at legionathletics.com, my team and I rolled out a rewards program that allows people to earn points for making purchases, writing product reviews, referring friends,

and other such things. And then they can redeem those points for discounts and other rewards. And as they earn more points, their status climbs and they unlock more goodies. And additionally, unlike some rewards programs, with ours, your points have real value. So for example, if all you did was buy stuff in our store and then redeem points for discounts, you'd be getting 5% cash back on every order, 5% savings on every order. Now, it sounds cool, of course, but I wasn't sure how much it would move the needle. However,

survey says it's a winner. In just the last couple months, 100,793 customers have created rewards accounts. 2,483,326 points have been earned, equaling $124,166.30 in potential savings. And 2,157 customers have already redeemed points, saving $5,382.45. This is where I do the little Italian chef's kiss. It's nice. It makes me feel ticklish inside. Okay, that wasn't a good Italian accent. That was more like a creepy Albanian or something. Anyway, it gets even better because not only are we rewarding our regular shoppers with real tangible benefits, we're also luring new ones out of Amazon's dusky opium den and into our loving embrace. So if you are a Legion customer or if you are not yet a Legion customer and now I have made you interested in becoming a Legion customer, head over to legionathletics.com and sign up for your rewards account. You'll find it on the menu, rewards.

Hey, quickly, before we carry on, if you are liking my podcast, would you please help spread the word about it? Because no amount of marketing or advertising gimmicks can match the power of word of mouth. So if you are enjoying this episode and you think of someone else who might enjoy it as well, please do tell them about it. It really helps me. And if you are going to post about it on social media, definitely tag me so I can say thank you. You can find me on Instagram at Muscle for Life Fitness, Twitter at Muscle for Life, and Facebook at Muscle for Life Fitness. All right, next up on the docket is my books are now in over 700 Barnes and Noble stores. So I've sold a lot of books over the years, just over 1.5 million or so. But as I am a self-published author, mostly all of those sales have been online and mostly from the said opium den.

Recently, though, an editor of one of Barnes and Noble's publishing companies spied my little operation and saw the obvious win-win opportunity. And so now it is official. My wordy wares are in Barnes and Noble stores everywhere. And specifically Barnes and Noble is now stocking Bigger, Leaner, Stronger, Thinner, Leaner, Stronger, The Shredded Chef, and The Little Black Book of Workout Motivation. Now, that's cool, but even cooler would be these books selling well. So I have a favor to ask and a bribe to offer. If you go and buy one or more of my books from Barnes & Noble and then send a picture of the barcode or barcodes of its multiple books to me at mikem at legionsupplements.com, I will be in your eternal gratitude. Yes, eternal gratitude as in my spectral service across the

entirety of space and time. And you'll also get to choose one of the following rewards, a $20 Legion gift card, a Legion custom meal plan, which is worth $77, or a signed copy of one of my books, whichever one you want. That is your mission if you choose to accept it. Alrighty, next up is my first live event that I'm doing with the Mind Pump crew. You see, I like my friends over at Mind Pump and they like me or at least pretend to. Hence, they invited me to crash their next live event in San Jose and I graciously accepted. So if you like us and if you want to press our fleshy parts in person and heckle us in front of a live audience, I actually hope we do get

heckled. That'd be fun. Then you should come. Details. Well, it is going to be on Friday, September 27th from 6 p.m. to 9 p.m. at the Mind Pump HQ in San Jose. And if you want to register, head over now to www.mindpumplive.com and fill out the things and pay the monies and you are in. All right, the last bit of newsy news is Legion just launched its scientific review board. What is this and why? Well, it is official that Google is putting health and fitness heads on pikes. You see, over the last year or so, they have rolled out a series of core search changes that are now known generally as the medic update. And it has been a bona fide bison bludgeoner for

just about everyone writing about building muscle, losing fat, and getting healthy. Many once popular health and fitness information websites have been straight kneecapped, losing anywhere from 40 to 60% of their organic search traffic, and some have been more or less tactically nuked off the internet. I'm talking about losing 90 to 95% of search traffic. Legion took a stiff backhand to the puss, and that means face, you pervert, look it up. But fortunately, the Google overlords didn't take away all of our toys. That said, we do want to gain back the search engine ground that we lost. And that means that we need to do two things better. One, we need to publish more high quality content. And two,

we need to increase our credibility and authority. And so that is what we are doing. For number one, we are expanding our team of researchers, writers, and editors. And for number two, we have put together a scientific review board of MDs, PhDs, and other professionals to validate that all our content is evidence-based, accurate, trustworthy, and current. This way, you and everyone else who visits our website and checks out our blog and my podcast can rest easy knowing that you are putting your trust in the right place. And if you want to check out the board and who's on it, just head over to legionathletics.com, mouse over about on the menu, and then click on the science. And then you'll see a link to the review board, which is underneath the advisory board, which is different. You can check that out too. And well, that's it for now.

I'm out. Hey, Mike here. And if you like what I'm doing on the podcast and elsewhere, and if you want to help me help more people get into the best shape of their lives, please consider checking out my VIP one-on-one coaching service, where we can help you get in the best shape of your life. My team and I have helped people of all ages, circumstances, and needs. So no matter how complicated or maybe even hopeless you might think your situation is, we will figure it out and we will get you results. Every diet and every training program is 100% custom. We provide daily workout logs and do weekly accountability calls. Our clients get

priority email service and discounts on supplements and other products and the list of benefits goes on and on. So to learn more, head over to www.legionathletics.com slash coaching. That's legionathletics.com slash coaching and schedule your free consultation call. I should also mention that there is usually a wait list and new slots do fill up very quickly. So do not wait. If this sounds even remotely interesting to you, go ahead and schedule your call now. Again, that URL is legionathletics.com slash coaching.