Muscle for Life with Mike Matthews - Stan Efferding on Fixing Digestive Issues and Optimizing Your Gut

Episode Date: November 30, 2020

If you’re a regular here, you know the importance of diet. Macros for body composition, micros for general health, fiber and protein for satiety, yadda yadda yadda . . . But many people forget all a...bout their gut and their diet’s role in gut health. Many people quietly (or loudly . . .) suffer from gastric distress without a clear path to fix their digestive issues. Many people don’t even draw the connection between their digestive system’s performance and their health. The two are tightly intertwined. Scientists have discovered that a healthy bacterial habitat in the gut (microbiome) is a crucial defense against many gastrointestinal diseases, such as inflammatory bowel syndrome (IBS) and disease (IBD), as well as mood disorder, brain dysfunction, stress, anxiety, depression, and even autism. So, it’s not a stretch to say that the state of your gut will determine much of the quality of your life. In this episode, I chat with Stan Efferding all about optimizing gut health through dietary tweaks to alleviate gastric distress and improve health and performance. In case you’re not familiar with Stan, he’s held two all-time raw world powerlifting records and is colloquially known as the “world's strongest bodybuilder.” He’s not all brawn, though. He’s also an entrepreneur who’s built multiple multi-million dollar businesses, including his own Vertical Diet program and meal prep service. In our conversation, Stan and I discuss . . . The benefits of a low-FODMAP diet Why fermented foods are easier to digest Collagen protein versus bone broth Meal prep services and the “vertical diet” The relation of bowel movements to digestive health His diet compliance hacks Why red meat rocks and shouldn’t be eliminated The importance of carbs for performance and why you shouldn’t go keto And more . . . So, if you want to learn how you can tweak your diet to improve your digestive health, give this podcast a listen! 6:13 - Can you go into detail about your meal prep company? 8:54 - What is a low-FODMAP diet? 26:39 - Whats the name of your meal prep company? 28:55 - Why do you use bone broth? 35:05 - Whats the connection between how you poop and how healthy you eat? 38:05 - Why is greek yogurt easily digestible? 55:59 - What are some of your diet compliance strategies or tips and tricks? 1:19:21 - Where can people find you and your work? Mentioned on The Show: Stan Efferding's Website: stanefferding.com/ Stan Efferding's Instagram: www.instagram.com/stanefferding/ Stan Efferding's YouTube: www.youtube.com/user/stanefferding Legion Black Friday Sale: legionathletics.com/shop/ --- Want free workout and meal plans? Download my science-based diet and training templates for men and women: https://legionathletics.com/text-sign-up/

Transcript
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Starting point is 00:00:00 Hello and welcome to another episode of Muscle for Life. I am your host, Mike Matthews. Thank you for joining me today. Now, if you are a regular around these parts, you know how important diet is. Yes, calories for, well, let's say calories and macros for body composition and micros for general health and fiber and protein for satiety and so on and so forth. But many people forget all about their gut and their diet's role in gut health. Now, this is getting a lot of attention as of late, and that means there are a lot of people saying a lot of questionable things and trying to sell dubious supplements. However, there are a lot of people saying a lot of questionable things and trying to sell dubious supplements. However, there are a lot of people who are accurately representing the current weight of the evidence and who are not trying to oversell miracle pills and powders, but instead are teaching people about how their food choices can be causing problems that they might be having, gastric problems, which can be
Starting point is 00:01:07 gassiness, it can be bloating, it can be just general discomfort, it can be fogginess after eating certain kinds of foods where you just feel kind of lethargic, and other symptoms that aren't directly obvious to people, where people don't make the connection between the foods they're eating and how their digestive system is performing and how they feel and how their health is being impacted. And again, this is an emerging field of research. Scientists have discovered a lot about how the gut works and how important having a healthy bacterial habitat in the gut is. You've probably heard of the term microbiome, right? And that refers to this bacterial landscape. And so scientists are learning how important it is to have a healthy bacterial landscape because
Starting point is 00:01:58 it helps defend against many diseases, gastrointestinal ones, unsurprisingly, like IBS and IBD, but others as well, mood disorder, brain dysfunction, stress, anxiety, depression, even autism. And so it's really not a stretch to say that the state of your gut will determine much of the quality of your life. And in this episode, I talk with Stan Efferding all about optimizing gut health through easy and science-based dietary tweaks that you can make to alleviate gastric distress and to improve your health and improve your performance.
Starting point is 00:02:35 And in case you're not familiar with Stan, he has held two all-time raw powerlifting records, world records, and he is colloquially known as the world's strongest bodybuilder, big, strong, smart guy. He's not all brawn. He's also an entrepreneur who has built multiple multimillion dollar businesses. And he has created his own brand of dieting, which he explains in this episode. I do not consider it a fad diet. It really is just a low FODMAP diet. And you will learn what that is in this episode. And he calls it the vertical diet. And he has a meal prep service that goes along with it. And he is somebody who stays on top of the scientific research and somebody who really cares to be as accurate and helpful as possible, even if that means selling
Starting point is 00:03:21 less stuff. And I appreciate that when I find that in people. And so in this episode, Stan and I talk about the benefits of a low FODMAP diet, and he explains why that diet works particularly well for him. He talks about fermented foods and why they are easier to digest. We talk a bit about collagen protein and bone broth, two very popular supplements right now. Of course, we talk about his vertical diet and his meal prep business and how that came about and bowel movements and their relationship to digestive health and more. Also, if you like what I'm doing here on the podcast and elsewhere, and if you want to help me help more people get into the best shape of their life, please do check out my sports nutrition company, Legion, which, thanks to the support of people like you, is now the leading brand of all natural sports supplements in the world. And we are on top because every ingredient and every dose in
Starting point is 00:04:15 every product is backed by peer-reviewed scientific research. Every formulation is transparent. There are no proprietary blends and everything is naturally sweetened and flavored. Now, Legion is also holding its biggest sale of the year right now over at buylegion.com, B-U-Y legion.com. And that means that for today only, this is the last day you can save up to 30% on our best-selling products, including our protein powders, pre-workout and post-workout supplements, fat burners, multivitamins, joint support, and more. Plus, all orders over $150 will get a free $15 Legion gift card. All orders over $200 will get a free $20 gift card. And all orders over $250 will get a free $25 gift card. That's another 10% off. So that means for the rest of today,
Starting point is 00:05:06 you can go stock up on your favorite supplements for the winter and save up to 40%. So skedaddle on over to buylegion.com right now. That's B-U-I-L-E-G-I-O-N.com and save big. You got to hurry though, because again, today is the last day. So by tomorrow, everyone's going to be paying full freight again. So don't miss this chance to save big. Place your order now at buylegion.com, claim your discount and bask in the post-purchase glow. Hey, Stan. How you doing, brother? Can't complain. Can't complain. Just staying busy, you know? I know. It's been hard to do with COVID and all, but oddly enough, there's been new opportunities that have happened as a result. So we're excited about the future.
Starting point is 00:05:49 Oh, yeah? Like what? Well, we're putting together a new seminar tour right now. We're working with the DOD, some stuff with the Army for weight maintenance and stuff like that. So it's exciting. It just got me on the phone and it got me calling and trying to create new opportunities. Our meal prep company and I don't work with anyone currently, but I know it's popular among, definitely among a subset of the fitness crowd, especially, people who take their dieting a bit more seriously, maybe than the average gen fit person and who understand energy balance and macronutrient balance and so forth. Yeah. Well, I mean, meal prep in general is the number one key to success, of course, in the bodybuilding figure physique and bikini industry, but also the weight control registry studied this for years. And when people meal prep, they tend to get better results. And that's just for the average people too. Just those little Tupperwares that people tote around end up giving you better results, just better compliance, portioning your meals and having what you need when you need it. That's huge. For me, though, the meal prep, because I've been packing Tupperwares around since college. My book bag was full of food. It wasn't full of books. I would sit in class and I would crack open a Tupperware
Starting point is 00:07:20 full of hard-boiled eggs and chicken breasts that I got about three or four hours earlier at the dormitory. And so you can imagine all the 10 rows in front of me turning around and looking to see what the smell was. And that's the way I managed, you know, every three hours on a clock for damn near 20 plus years that I competed. And one of the things that I always had trouble with was digestion problems. I didn't realize until late in my career that vegetable oils were my trigger. It was giving me severe gastric distress, which I've covered in a number of videos that I've done. I just had a lot of problems with gas and bloating and diarrhea from certain foods that I ate. Then as I got more and more into training, not just bodybuilder figure physique, but, of course, the strong men and the big athletes because of as much food as they eat, and then the general public trying to mimic those diets, I found that a large majority of my clients presented with some degree of digestive distress, whether it was IBS or IBD or just a lot of gas and bloating or even more difficult things like SIBO and Crohn's.
Starting point is 00:08:26 And so I wanted to start a meal prep company because I couldn't eat out at most restaurants without having digestive issues. And so I did. And it's based on a low FODMAP menu, unapologetically. I know people think that's restrictive, but I think it's selective. And there's over 100 items on that list of low FODMAPs. And it's got great research to suggest that 60 to 80% of people that utilize a low FODMAP diet have some relief of those digestive symptoms, distress from any of those disorders. So do you want to explain what that is? I actually have written and spoken about a low FODMAP diet, but it's been some time. So I'm guessing a lot of the listeners, I think I posted that years ago, so they probably haven't come across it. No. And some people don't know. I thought it was pretty common. Now, if you go to any registered
Starting point is 00:09:12 dietician or nutritionist with a digestive disorder or some sort of autoimmune disease, they'll typically give you what's considered to be an elimination diet. They'll start taking away foods until they can experience some relief of symptoms and then reintroduce slowly. That's very common, very science-based, and that's the way people manage digestive distress for the most part. Below FODMAP menu is a group of fermentable oligodive monosaccharides and polyols. They actually endeavor to make a list of the kinds of foods that were more likely or less likely to cause digestive distress, gas, and bloating.
Starting point is 00:09:52 And that list is publicly available and it's been tested. And this is a certain type of carbohydrate, right? Just for people. Correct. Yeah. And what's tricky about it is that some of the foods on the list, if you want to give some examples where people, foods that are traditionally considered healthy, and it's not that they're unhealthy or bad, but that they can cause problems. Like you have nutritious, plenty of nutritious foods on this list that people are told to eat all the time. You know, and I'm careful about that. Some couple of years ago, I posted on my Instagram, foods not to eat.
Starting point is 00:10:26 And I was roundly lambasted by the medical community. And rightfully so, I mislabeled it. It should have been FODMAPs. And, you know, go on to explain that some of these foods, while healthy for individuals who can digest them, can cause a lot of problems for people who can't. And it's not a good food, bad food conversation. And I should pre-qualify this list by saying it's individualistic. You know, not everybody suffers from these digestive distress.
Starting point is 00:10:53 It's dose dependent. The amount of these foods can matter in different people. How it's prepared matters. You know, you can ferment certain foods and make them easier to digest. And it's cumulative. Sometimes you can handle a small amount, but by the time you add up throughout the day, You can ferment certain foods and make them easier to digest. And it's cumulative. Sometimes you can handle a small amount, but by the time you add up throughout the day, you know, more of that, an example would be sugar alcohols.
Starting point is 00:11:18 You could probably handle a cup, but the time you down a pint of Halo Top ice cream and you're running to the bathroom with diarrhea, you know, suddenly you realize that there's kind of- The erythritol effect. Yes, indeed. And I see that at all the expos I go to where people go around, they get a peanut butter ball here and a protein bar there. And then there's a line to the bathroom. A hundred percent. And they're very upset and uncomfortable. I can't even chew gum, to be honest with you. I'm really sensitive to sugar alcohols and I don't want, you know,
Starting point is 00:11:42 my N of one to be applied to everyone. But the fact of the matter is, is for those people who are having these problems, you know, we endeavor to provide some relief and the FODMAP menu is the most studied. And so the foods are grains. Grains can be hard to digest for some people. Again, not necessarily a good food, bad food conversation, but you can ferment those. Sourdough bread seems to be easier for people to digest. Oats are included in there. And once again, if you can ferment those, you can soak them overnight in apple cider vinegar or yogurt, and they're much easier, and cook them in the morning, and they're much easier to digest. And why is that? Just for anyone wondering, why does fermenting make them easier to digest? Well, it breaks down those spot maps,
Starting point is 00:12:23 pre-digests them, much in the way that I guess you would say a ruminant animal does. It breaks them down so that your stomach doesn't accumulate the bacteria to such a significant degree required to break them down, which it's the accumulation of these bacteria and the methane in the large intestine in particular that creates some of this gas and bloating. Maybe kind of analogous to some of the enzymes that help you digest protein better. Yes, yeah. And, you know, it's also important to say, like with lactose intolerance,
Starting point is 00:12:58 you may not just have enough lactase enzyme to handle the load. I mentioned it's dose dependent. And if you take in 12 ounces of milk and don't have enough lactase to break it down, that could be very distressful for your gut. But if you take in four ounces of milk and don't have enough lactase to break it down, that could be very distressful for your gut. But if you take in four ounces, it might not be. And if you use a Greek yogurt, that's much better tolerated, particularly in small doses throughout the day. So, you know, and then cheddar cheese is another one that's almost lactose-free. And I'm generally chasing dairy because of calcium, but it can cause distress for some
Starting point is 00:13:24 people. Oats is an example, like especially for big athletes, it's like if they take in too much and try and take in three, four, or five cups of oats throughout the day, then that would be an example of something that could have a cumulative effect. Processed vegetable oils can be tough for some people, and for me with gastric distress. Sugar alcohols, of course, as we discussed, and legumes, which can be quite healthy. Beans, beans, magical fruit. The more you eat, the more you toot. For some people, that is very literally true.
Starting point is 00:13:53 It is. Yeah. There's a reason for the rhyme. You get a burrito at lunchtime and can't figure out why you're gassing that place up. That can be the case. And how they're prepared also matters. Things like garlic and onions also can be difficult for some people to digest. Then what they call high-raffinose vegetables, things like broccoli, cauliflower, and asparagus,
Starting point is 00:14:11 while, again, can be very healthy, it might depend on how much and the way they're prepared. A lot of people eat a lot of raw broccoli in those foods, and that can be hard for some people to digest. There's also an interference effect, or it may impede iodine absorption, again, depending on the quantity and how well cooked it is. The list goes on to even include potentially coffee for some people. It speeds up peristalsis, which may cause diarrhea or mineral malabsorption. You kind of got to be cautious and test the waters and see how you respond. But if people want to know more about it, they can just Google FODMAP. We include one in the
Starting point is 00:14:50 Vertical Diety book, but it's online. And I just found that I've had really good success, you know, based on the fact that they've done lots of studies on this list and refined it over time with relieving symptoms. People just feel better. They don't have as much bloating. Their stomach feels flatter and they have a little more energy and maybe less brain fog as a result of better digestion. So that's a foundation of my diet overall, to be honest with you. And we reintroduce as needed moving forward. But I started my meal prep company based on that. So I use only low FODMAP, easy to digest foods. And we also use bone broth in most of our preparations. We cook our vegetables in them. We cook our rice in bone broth. And
Starting point is 00:15:32 there's some pretty good research that collagen can be helpful for the lining of the gut for digestion. There's a lot of people that make some pretty extraordinary claims about collagen and bone broth. Especially collagen protein, which I don't know where you stand on collagen protein, but I've written about it. So my current position is it's kind of just trashed here protein. Like if we want essential amino acids, collagen protein is just not the way to go. I agree with you a hundred percent. Collagen is not a good protein for muscle protein synthesis. It's inadequate and leucine doesn't have a good balance of amino acids. Eric Trexler did an interesting deep dive, but the fact of the matter
Starting point is 00:16:05 is there's not much research out there, but he was a little more positive about its potential effect for joints. And I know everybody's reaching for something there and certainly doesn't move the needle very significantly, but. And that's not how that's sold either. It's often sold as not only is it a great protein from what I've seen in the marketing it's often promoted to women and oh it's going to make you prettier basically oh better skin better hair better nails i don't see that eric's conclusion was that the research suggests there might be some benefit might be some benefit when taken in a 10 or 20 gram dose with 50 milligrams of vitamin c so it means you just put it in a little four ounce cup of orange juice consumed within an hour of training it really actually went down to the point of timing because
Starting point is 00:16:49 none of the studies suggested otherwise that it might have a little bit of benefit for the joints. I don't think it's nearly as significant as what sodium and potassium and vitamin D3 would be in terms of joint integrity or just the 10-minute walks terms of, you know, I, I just believe that things that are done to you or for you are never as effective as things you do for yourself. And a lot of the passive therapies and pills and potions and powders that people take are done kind of, I think, lazily in the absence of doing their own activity. And I'm just a huge believer and I've utilized the 10 minute walk or the 10 minute bike three times a day for over a decade now and had extraordinary results for relief of DOMS and joint pain and pain in general, back, knees, hips. And so I'm just not a fan of people.
Starting point is 00:17:35 They'll come to me and say, Stan, what can I do for my knees? And I'll give them a list. You can sleep better. You can start getting adequate sodium and potassium. You can take 10 minute walks three times a day or a recumbent bike, you know, a little HIIT session with a modest amount of tension to pump a ton of blood in there. Eat fewer inflammatory foods, like eat better. Yeah. Eat better. Not eat like an asshole. You're a hundred percent right. And again, the big one is eliminate the source. You know, my knees hurt, but I'm in doing front squats, you know?
Starting point is 00:18:04 So, and that's not to say you can't squat at all, but maybe you have to use a little lighter weight through a shorter range of motion, at least be cognizant of what's going on with your body. But to sum all that up, I'll tell you that for the most part, when I provide some sort of protocol to people and it requires them to do a whole host of things that are their responsibility getting to bed on time and require yeah require some effort maybe some sacrifice i mean that means less tv right oh if you're going to go to bed earlier i was just going to say the blue lights and all that stuff on your phone till midnight and trying to wonder why you're not getting the results you want and then immediately following that conversation they'll'll ask me something like, what about collagen powder? What about glucosamine and chondroitin? My initial response is, ask whole.
Starting point is 00:18:53 That's what I'm thinking in my head. I just gave you the answer, but you weren't looking for that. You were looking for the pill. Most people just want to shortcut it. My success throughout my career has really been a matter of being very disciplined with the stuff that most people, you know, wearing a CPAP if you've got apnea, taking 10-minute walks, not eating like an asshole. You know, all the things we just discussed, they're probably because I'm OCD, but I'm extremely diligent about that. And I track it.
Starting point is 00:19:18 I haven't competed in seven years. I still have a spreadsheet where I track my hours of sleep, my morning weight, my 10-minute walks. Everything that I do every day is on a little spreadsheet with an X on the box. I can take a look at that anytime my performance is substandard and easily, in two seconds, be able to look myself in the mirror and say, hey, this isn't someone else's problem. This is me not fulfilling my obligation if I want to maintain this level of fitness. If only more people would do that,
Starting point is 00:19:49 not just in their fitness, but in other areas of their life as well. Not getting the kind of results that they want, maybe start with, well, am I really putting in the work? Am I really doing the things that produce the results I want or am I not? Yeah. And I've said this before with respect to supplements. I've been the one that's been out there and said, shakes are for fakes, eat steaks. But when you take a deeper dive into what I'm saying is that that's not where you start. You start with food and supplements should be an add-on. It's the icing. I mean, they are supplementary by definition, right? I mean, we could start there. There are certainly some things that you
Starting point is 00:20:24 can't get from food that you should include. But I guess my example is if you're religiously taking your thimble-sized five-gram scooper of creatine on a daily basis but sleeping five hours a night, you're a fucking idiot. My point with all of this is, hey, why don't you shore up the big rocks first and then look at what supplements can do for you as icing on the cake is the 1%, not the 99%. I always offend people because some folks, even when I send out a questionnaire to clients, I ask them, what supplements have worked for you and why, and what supplements have not worked for you? supplements have worked for you and why and what supplements have not worked for you. And the main reason that I do that is because if somebody tells me a certain supplement works for them, unless I think it's complete shit and has an adverse effect on them, I don't make a recommendation to eliminate it by any stretch of the imagination because the placebo effect, at the very least, is real. It's very effective. And so if they are taking something every day that makes them feel better and gives them more
Starting point is 00:21:29 confidence in the gym, I'm all for it. So there are a few things that can move the needle. I guess it depends on whether or not it's gut health or performance and what kind of performance. There just isn't a lot, to be honest. You know, if they start with food, I think that they'll make a lot of progress that they didn't realize that they you know left a lot on the table trying to focus on supplementing first and then just making nutrition an afterthought and sleep too of course i completely agree and as someone i don't know if you know this but i have i own a supplement company you have a line of supplements that you would actually appreciate what we're doing the you appreciate the formulations and how much work goes into producing good products and how much we spend on these products. That's what it takes. You have to
Starting point is 00:22:08 spend a lot more than most companies are willing to spend to make anything worth taking. But I also put personally a lot of work and I have from the beginning into educating people via articles and I've sold a lot of books and do podcasts and so forth. And you are preaching to the choir here because, I mean, if you go to the supplement company is Legion. If you go to the website, you can't go very far without finding this message of supplements or supplementary by definition. You actually don't need any of this stuff to get to where you want to be. And I'm speaking again to the average person who wants to, they want to get into good shape
Starting point is 00:22:45 and they're not going to live in the gym and it's not, their life isn't going to revolve around it, but they want to get into really good shape and be healthy. And you don't need supplements to do that at all. But like you said, there are some things that might help you get there a little bit faster. And if we look now at health and parameters outside of just pure performance, there are some pretty cool substances, some things that like spirulina, Are you going to eat spirulina every day? Nah. Nah. But would you supplement with it? Sure. So you can get things that you just wouldn't
Starting point is 00:23:14 get in your diet that can help your body out in various ways. I am familiar with your line and the quality of it and the expense associated with manufacturing it. And you have been honest about just, for instance, BCAAs. And if you're getting out of good protein, how unnecessary they are. You're one of the few people that's not out there trying to pin products that just don't work. I get asked multiple times a week to make a BCAA. And I'll even get with customers where I'll tell them we have like a copy and a reply to explain why we don't sell BCAAs. Oftentimes customers will even say, oh, okay, well, that's good to know. I just like tasty water. So if you make a BCAA, I'll buy it just for the tasty water effect. But unfortunately, that's not a very strong pitch, right? That would be the pitch. It would be, hey, you actually don't really need this for anything if you're eating enough protein, but if you like tasty water, if you have trouble drinking enough water, this is for you. Yeah. Well, I got to be honest with you. I'm an entrepreneur. I have been since I was a young man. I've run multiple businesses for other people very successfully, and I've built five multimillion dollar companies in the last 17 years. So I've looked into the
Starting point is 00:24:21 supplement business many times. I've been close to it. I was one of the original distributors back in, well, I can't say original because Jim Heflin's Beverly International product was started in 1967. But in 1989, I was distributing for them, and he actually offered for me to buy the company from him back in 1990. It was, in fact, purchased by the Redingers, and they do a fantastic job. Just beyond that history, I've looked more recently at a supplement company and have been for many years. I didn't see the upside in it running it responsibly. I thought that the margins became very skinny when you only provided products that worked and when you got the quality and the quantity because a lot of people pixie dust and use proprietary formulas.
Starting point is 00:25:05 I wasn't interested in that. I try and conduct myself very responsibly in this industry, and I've always had a pretty good reputation. I just didn't see the margins for me in it. I couldn't sell high-margin products that I didn't believe in. That's kind of why I went the food way, which is also very low margin, and it's not magic either. I've said that many times about my meal prep company. It's convenient and it tastes good, but it's not something you can't go to the grocery store and purchase and make for yourself. But there's a lot of things people do spend money on for convenience, washing your car or having a guy come do your lawn.
Starting point is 00:25:41 That's more expensive than what you could do it for yourself, but you pay for convenience and just the time. Grocery shopping services. I love that. I mean, it saves. I love those. Yeah. I can go get groceries cheaper than I can get them from one of these delivery services, but Instacarts, for instance. Yeah. Did you know Amazon, you can get from, it's built into your Prime membership? Yeah. Yeah. Some people don't know that you can do that also via Amazon if there's a Whole Foods or if you want to go Whole Foods. Well, and I'm at Costco three days a week.
Starting point is 00:26:10 Everybody in there knows me by name. I'm just constantly in there buying fresh steak. I love their quality of their choice cut meats. I can cook them, put them in a Ziploc baggie in the fridge and eat them for the next three days and they still taste good. If I try and do that with a grocery store meat, it tastes like dog food the next day. So everybody knows I'm the biggest fan of Costco and I don't make any money saying that. It's just that their products are such great quality. I'm in there constantly because I eat a lot of food and I have a big family. And so food is food, man. I just love it. And I can't say enough about it, but-
Starting point is 00:26:42 What's the name of your meal prep company? Just- The Vertical Diet. It's at theverticaldiet.com. One of the things we did is I, I'm, I made one particular meal. It's almost a loss leader for us. It's called the world's strongest monster mash with scramble. And it's almost 700 calories, which, you know, is very rare in the meal prep business. Cause they're usually the little bird feed portion size servings. It's almost 700 calories for less than $7 delivered for free. So it's the lowest cost per calorie of any meal on the market. It's half the price of our major competitors in terms of cost per calorie. It's ground beef. I mean, it's 48 grams of protein in there and
Starting point is 00:27:19 it's white rice. It's scrambled eggs. We put some bone broth in there. We mix in some spinach and peppers for those people who want the deluxe version with a little bit of vegetable in it. But it's delicious and it's really affordable. And I, you know, a ton of clients on it. Lane Johnson from the Philadelphia Eagles loved it so much. He's been telling everybody. And now we've got a ton of football players throughout the NFL using it. About eight guys from the Patriots order our meals, just use that as kind of the foundation of their diet. They don't use them exclusively. I never even suggest such.
Starting point is 00:27:51 I think you should have a daily carrot and some oranges and a little bit of yogurt and some cranberry juice. I was going to ask you about that because to make sure that you're covering all of your micronutritional needs, but you can supplement in other foods. A hundred percent. Yeah. I bring in, I have other foods in the diet and, you know, I build a, and I don't mean
Starting point is 00:28:10 to veer off into the vertical diet that it's foundation, but I've just, it's really important. I'm not claiming that any one food is magic. I think some are better than others in terms of bioavailability and, you know, nutrient density, micronutrient density in particular. of bioavailability and nutrient density, micronutrient density in particular. But I don't prescribe, even in my e-book, I have menu plans that go from, I think, 1,250 calories a day up to 5,000 calories a day. And I have two menu plans, one you prep and one we prep, if you want to use our meals.
Starting point is 00:28:45 And even in our we prep menu plan, I include things like oranges that we don't sell, carrots that we don't sell, yogurt that we don't sell, things that I think you should have in your diet every day to augment the base, you know, the meals that we provide. So why the bone broth? You might've mentioned this. I know you mentioned previously that you use it, but it seems to really help with digestion, the collagen, the lining of the stomach seems to help people with digestion for the most part. I know there's some folks out there that make some pretty extraordinary claims and people I like Dr. Kate Shanahan, for one who worked with the Los Angeles Lakers and Kobe and the rest of them includes bone broth in all their diets. And some people make extraordinary claims. I'm reticent to do that, but I've just noticed. And I'll tell you a little story about why bone broth and how I
Starting point is 00:29:30 came across it. Because historically, I was never a big user of bone broth. It's been over 10 years ago, maybe longer. I had a gum surgery. I had some recession in my gums and they had to sew in some skin that they took off the roof of my mouth. If that's not too gross to discuss. Anyhow, very painful. You can't chew and the roof of your mouth's really, really painful for many, many days, if not a week or two. And so I was thinking, well, how am I going to get my calories in? Because that's, of course, all that we big meatheads think about is how to get enough calories in so we don't lose a gram of muscle. So, you know, initially I got one of those little Gatorade squirt bottles that you use on the sidelines
Starting point is 00:30:09 of the football game. And I filled it full of whole milk, of course, because GoMad is king, right? And it's calories. It's calories. Yeah, I've been there. So I started squirting whole milk into the back of my throat so I wouldn't have to chew or, you know, the food wouldn't, nothing would hit the roof of my mouth. But, a day or two of that, you realize that that's not going to cut it. And so this might sound kind of gross, but how Derek Poundstone used to blend up chicken shakes. I don't know if you remember that. He used to put like a pound or more of boneless, skinless, boiled chicken breast. I haven't heard of this. It's crazy. Yeah. You know who else does that is Blaine Sumner, who's just a savage power lifter. Anyhow, he would just blend a whole pound or more
Starting point is 00:30:53 of boneless, skinless, boiled chicken breast in water and just put it in a blender and drink it. Well, I tried that and just about vomited. It was disgusting. So I got a little bit of bison burger and I cooked it and I mixed a little bit of white rice with it and some bone broth and I mashed it all up until I could, until it was like a little soup, like a chicken noodle soup. And I put it in that little dispenser and I squirted in the back of my throat and swallowed it. And I was able to consume those calories, which was what was most important to me at the time. And I was still getting red meat, which I'm a huge proponent of. And, you know, enough carbs with the rice, which is easier to digest than massive amounts of whole milk, of course. And the first thing I noticed is how good my stool was.
Starting point is 00:31:45 My regularity was awesome. The digestion of it was great. My stomach felt great and flat. So as soon as my mouth healed, I just started making Monster Mash all the time, every damn day. I started eating a little mixture of bison burger and rice and a little bit of bone broth. Clearly, I didn't blend it anymore. I just made it to whatever moisture preference that I enjoyed, whether it was a little soupier or a little less. Now, I've been eating that regularly for like a decade. I recommend it to people, and they get the same response.
Starting point is 00:32:16 When they use a little bit of bone broth, chicken broth, the distinction is that it should be boiled bones. It should be high in collagen. And the distinction is that it should be boiled bones. It should be high in collagen. There's a lot of people that make broths or stocks that are just a little bit of chicken meat in them for protein and even some with the bouillon cubes and, you know, just little vegetables. And some broths have vegetable oil in them and some of them have, you know, garlic and things that actually can, you know, impair digestion for people with FODMAP issues. That's kind of one of the foundations of my diet I use,
Starting point is 00:32:50 particularly with people who are trying to build muscle. I use a different strategy with people who need more satiation because white rice and bone broth and ground bison doesn't satiate you for too terribly long. You digest it pretty fast. That's a strategy I use for weight gain. But that's kind of the foundation of the Monster Mash. And then I trademarked the name World's Strongest Monster Mash.
Starting point is 00:33:14 And now I have that particular product as part of my menu. And it's hugely popular. It represents over 50% of our total sales on our meal prep company. And, of course, we or wild salmon and grass finished steak and all that stuff. But those meals are always 12, 13 bucks a pop because the cost of the food. But, you know, that's the foundation of the diet.
Starting point is 00:33:37 It's easy to digest. We've got some good affordable meals and it's really convenient. And so that's kind of what I'm most proud of with respect to why we're different than other meal prep companies. I like that. That's fun.
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Starting point is 00:34:13 pre-workout and post-workout supplements, fat burners, multivitamins, joint support, and more. Plus, all orders over $150 will get a free $15 Legion gift card. All orders over $200 will get a free $15 Legion gift card. All orders over $200, we'll get a free $20 gift card. And all orders over $250, we'll get a free $25 gift card. That's another 10% off. So that means for the rest of today, you can go stock up on your favorite supplements for the winter and save up to 40%. So skedaddle on over to buylegion.com now. That's B-U-Y legion.com and save big.
Starting point is 00:34:48 You got to hurry though, because again, today is the last day. So by tomorrow, everyone's going to be paying full freight again. So don't miss this chance to save big. Place your order now at buylegion.com, claim your discount and bask in the post-purchase glow. Talk to me about the connection between how you poop and how healthy your digestive system is. Well, I mean, clearly, if you've got constipation, diarrhea, that's a problem. I mean, you say that, although many people out there have that, and maybe they know it's not, like, yes, they wish that were not the case, but they don't quite understand that if you have those issues for too long, they can turn into worse problems that are even harder to
Starting point is 00:35:30 correct. Yeah. Particularly with the micronutrient and malabsorption problems. We start this with, you know, in some cases, vegans, and I have a whole chapter in the diet and vegetarians and vegans, and I train vegans up to and including competition. So it's certainly not an indictment on them if they have an ethical concern with respect to the food they eat, but I'm trying to accommodate them and try and make sure the diet is as healthy as possible
Starting point is 00:35:51 with whatever supplementation is necessary, be it iron or B12 or even digestive enzyme, or I wouldn't say enzymes, I'd say hydrochloric acid because they have a hard time breaking down proteins. And in that case, I may even have them supplement to get adequate leucine. They might have to use a soy protein or a pea protein powder, but that's neither here nor there. Just in the most part, I have to be concerned about people's digestion. I've experienced this
Starting point is 00:36:14 personally with clients I've been training since the late 80s. I've worked with female bodybuilders. This is one of the things that's tragic in the competitive, that bodybuilder figure physique bikini industry, is that they use these over-restricted diets, things like exclusively egg whites with no egg yolk. And then they've got a biotin deficiency because Avidin binds to biotin. And now all their hair starts drying out and their skin starts drying out. And excluding red meat is, I think, a terrible idea for these women in particular because they become anemic. It's part of the female triad to be low iron, especially when dieting on a restricted diet.
Starting point is 00:36:51 And red meat has the highest amount of heme iron, especially in comparison to things like chicken and turkey and pork. So I think it's a staple, especially in these diets for women. I think that it's the first thing you should lead with. I'm not saying exclusively, but it certainly should be included. Plus the B12 and the zinc. Now you're talking about hair again. You're talking about energy.
Starting point is 00:37:12 One of the main reasons that people fall off of diets is because they get tired. Things like iron and B12 are critical for that. And if it's steak, then it's very satiating. Any high-protein diet would be, but it takes longer to chew. So mechanically speaking, you're getting the satiation signal because you're going to take longer to eat it and it's going to take longer to digest because it's not very well broken down, even when you're done chewing it. So these are strategies I use. These are concerns I have with low micronutrient diets. A lot of gurus in these bikini diets will tell you not to eat dairy.
Starting point is 00:37:44 Because it'll bloat you, right? That's the claim. Yeah. Well, and they'll make some quote about 65% of the population has got lactose intolerance without qualifying that by saying, well, that is dose dependent. And many, many more people will do just fine if you don't consume too much. Or if you use the Greek yogurt, more than 90% of the population can handle that. And why is that? You've mentioned that previously. Might as well quickly explain why that is people
Starting point is 00:38:11 wondering. Well, again, it's pre-digested. It's, you know, it's got all of the probiotics. So it's a little easier to, a lot easier to digest. Plus it's lower in lactose overall because the Greek yogurt is higher in protein, lower in sugar. Right. So it's processed processed so i'm sure you've tried skier yeah i love skier that's good i love skier oh it's so good that killed greek yogurt for me i was like okay greek yogurt is now a thing of the past skier is the way of the future well i love yogurt in general i like what it does same for the body if you look at the certainly the epidemiology suggests that the populations that consume the most yogurt are the leanest and have the best cardiovascular disease outcomes. You know, some of the highest consumers of yogurt, Switzerland, France, I should just say dairy
Starting point is 00:38:54 in general, but cheese is a key component of their consumption, have the lowest cardiovascular disease. And the tallest people in the world who a hundred years ago weren't are the Dutch in Holland, and they have a huge consumption of dairy. So I'm a big fan. Delicious dairy too. Well, and then the calcium is a key component. So when a guru tells somebody not to consume dairy, particularly someone dieting for a show who's in a calorie restriction and high protein and should be, then you're concerned that, you know, another part of the female triad, particularly for runners, I've worked with distance runners since way back in the early nineties at the University of Oregon.
Starting point is 00:39:28 They'll start getting osteoporosis. They'll start getting shin splits to a much greater degree. And that can be tragic. So, but beyond bone health is the fact that calcium is important for nerve signaling and most importantly to me, muscle contraction. And those who study exercise physiology knows that calcium actually triggers the excitation relaxation cycle of muscle contraction. So it's definitely better for anaerobic performance and for cramping for the relaxation portion of the movement. So, you know, I'm a huge proponent of dairy for all those reasons in terms of performance. And I think that additional problems with those bikini diets is they do load them up with a ton of raw cruciferous vegetables. I think it's particularly- Really? I didn't know that's a thing. I don't run in those circles. I'm
Starting point is 00:40:16 more involved just with, I would again say more probably gen fit or maybe lifestyle bodybuilders, but not the real hardcore crowd. I didn't know that. Well, they use it just, I think, for satiation. I think they use it to load them with fiber because it'll satisfy them so they'll be hungry all the time. So they're not hiding in the pantry, sucking down an entire bottle of a jar of peanut butter, which commonly happens in that industry. Those people get just ravishly hungry as a result of these diets. One of the things that you have to try and be careful of in any diet is hunger and energy. Those are the two reasons people fail. But the concern there is that they also tell them not to put salt on their meals. And if they do, then it can only be a
Starting point is 00:40:56 little bit of pink salt. Well, there's no iodine in pink salt. There's not much iodine in the guru diet. So next thing you know, that dry, brittle hair from the biotin deficiency starts falling out as a result of hypothyroidism. A lot of these people end up, a lot of it's from overtraining and undersleeping, but a lot of it also is from lack of iodine in the diet. These women get hypothyroidism and they end up at the doctor's office getting prescriptions for thyroid medication, which is really common in this industry. And so those things are all of concern for me with these guru diets. I don't recommend them to anybody. My bigger concern, and like you just mentioned, you work with the general public. The general public, and I do too,
Starting point is 00:41:36 the soccer moms, we've got over 100,000 people that have accessed the vertical diet worldwide. And I have more clients that are dad bods and soccer moms than I do athletes by a long shot. These folks see these women, these bikini competitors on stage in the best shape of their life. And I'm making air quotes right now that you can't see because we're not on video. And then they follow their diets. And you've got these soccer moms getting up at 4am to do fasted cardio after five hours of sleep and eating egg whites and broccoli until they're sick. Then they end up with hypothyroidism. They end up with anemia. They end up with amenorrhea, the cessation of the menstrual period of the female triad.
Starting point is 00:42:17 Then they started getting depressed. They end up at the doctor's office getting a shot for iron, B12, D3, glutathione, and antidepressants. And it's sad. It's tragic. And that's why I take whatever opportunity I have to tell people it's completely unnecessary. My diet doesn't recommend any of those things. I've got whole eggs in my diet. I've got red meats in my diet. I certainly have fish for EPA and DHA. I recommend dairy. I think that's also hugely important. In the foundation, I'm recommending at least 4,000 milligrams of potassium from food daily. I've got potatoes. I've got fruit. How many of the guru bikini dieters tell their girls not to eat fruit?
Starting point is 00:42:57 Totally ridiculous. It doesn't make any sense to me. Fruit and potatoes are the most satiating foods on the index if you look at the satiety index and they're loaded with potassium. So you get great benefits from having both as part of the foundation of diet. Yeah. I love using fruit for that purpose. I love banana. I love strawberries, blueberries, raspberries. A pound of strawberries is 130 calories. I mean, it's amazing. Yeah. And it's delicious. It is. There should be fruit in all of these. I don't know at what point. I can't put my finger on it. That was going to be my question for you. How did it get here? Because what you're saying is not only logical, it's also evidence-based. It's one of those things, it's like trying to argue with somebody about energy balance. It's like, no, I don't care what you say, you're wrong. It is what it is. There's no way around it. I don't know when it happened. And look, I'm quick to say that I'm no guru and I didn't invent any of the stuff that I'm proposing. It's just that it's so tragic what's going on that it almost seems a shame that what I've
Starting point is 00:43:53 suggested is novel. Vince Garanda was talking about the importance of red meat and iron and whole eggs and even sea kelp back in the 60s when he was training and doing diets for pro bodybuilders, including Arnold Schwarzenegger, he was talking about these things. Where it went by the wayside, I have no idea. I think part of it, and this is the dirty underworld of the business that I'm so intimately involved in for so long, is that a lot of these dieters, these female bikini and figure and physique competitors, will use things like Anovar to retain lean body mass. It's a steroid that general public does not
Starting point is 00:44:30 use. And so they're losing a ton of muscle, whereas these girls might be able to retain more. They'll go in and get thyroid medication, and not even as a prophylactic, not even because they had low thyroid, but they'll use it in order to try and increase their fat burning, which can put them in a position to permanently, feedback loop might permanently shut down their thyroid and have to be on the medication the rest of their lives. And the general public does not do that. And then they'll start using these central nervous system stimulators. Clenbuterol is one that's common in the industry. Your soccer mom doesn't have all of these tools in her arsenal, nor should she. And so she experiences all the side effects without any of the lean mass retention from the Anovar, the increased,
Starting point is 00:45:11 you know, the thyroid maintenance level from that, or the increased metabolism or these thermogenesis from the Clombuterol. And so she gets all muscle loss and barely any fat loss and just feels miserable and tired all the time. And I think that's what's most tragic about what's going on in this industry. Yeah, the drugs allow you to make all kinds of mistakes and still step on stage and look a certain way. Yeah, it's not even not even close. not even close. By the same token, all of the IFBB professional athletes and most of your world-class powerlifters and strongmen are using performance-enhancing drugs. That having been said, that's a level playing field. Now, individuals who then optimize their
Starting point is 00:45:59 sleep, their hydration, their nutrition, and certainly a good training protocol and periodization, et cetera. There's a whole list of things there, of course, now that we've benefited from all the research that's been done there. Of course, with Brad Schoenfeld and the rest of those folks and all the information Greg Knuckles has put out and Brett Contreras and Mike Isrital. All of those guys have given us so much incredible information. Eric Helms. Yes. With respect to Diet Alan Oregon, there's a whole host of people out there that have done,
Starting point is 00:46:29 we're blessed. I've said many times, we didn't have this information. When I was studying exercise science, it was the 1980s. And the guy behind the counter at Gold's Gym was your best resource. And he was eating tuna out of a can and rice cakes. And so, you know, you can imagine how long it took to learn lessons back then, but you know, we're blessed to have a lot of information, but. Or maybe tilapia, because there was always something special about tilapia. It had to be tilapia. That's in the guru diet too. I put it on a screen that I do in my seminars and I have the guru diet on the left and I have the vertical diet on the right. And you know, it's just tragic egg whites, tilapia and broccoli. And it's tragic. So, no, I agree though. We were in a
Starting point is 00:47:09 entering, if not already in kind of a golden age of evidence-based fitness, I would say, particularly for everyday people who just want to get into great shape and they want to be healthy and they want to stay that way without having to follow the guru diet or without having to sit in the gym for two hours a day doing workouts they hate and make it a real lifestyle. I would say that based on my understanding of, well, the literature and where we're at with things that like, we don't need to know much more for those people. Now there's always going to be the vanguard of, it'd be more like people like you who have really pushed yourself to the limit, but that's not the average person. The average person, average guy, he just wants to gain 30 pounds of muscle. And he wants to maybe be like,
Starting point is 00:47:54 he wants to have some abs and he wants to feel good. And you know, the average woman, maybe 15 pounds of muscle in the right places, maybe 20 something, 20 ish percent feel good. That's it. Like we now know exactly what you need to do to do that. And we can do it in a very efficient way. I agree. And you're right. It's multifactorial. A lot of people think that they can just make a tweak here or there in their diet. And that's certainly important, but everything adds into that. The training stimulus, obviously the sleep, the hydration, all of that. So when I send somebody a program, like the vertical diet is the vertical diet and peak performance. That's the name of it. It's not just a diet plan. It includes sleep, hydration,
Starting point is 00:48:34 nutrition, digestion, blood testing, blood pressure and blood sugar control, cardiovascular health, hypertrophy, strength training, supplements. I mean, it goes on and on, the things that are in there. And then also some great ideas for diet adherence. I've said that compliance is the science. That's a term that I've used. I mean, it's literally true. Yes. As well. I mean, that is the number one factor. I mean, obviously there is the non-negotiable of energy balance, but beyond that, you have a lot of flexibility and in compliance is the science i like that it's true yeah and when it is absolutely energy balanced people just don't understand all the factors involved in energy balance they try and oversimplify it and
Starting point is 00:49:15 they what do you mean by that well they'll just compare 100 calories of sugar to 100 calories of oh sure yeah yeah broccoli and they won't look at the thermic effect of food, the satiety benefits, the BMR, the TEF, the EAT, the NEAT, non-exercise activity, thermogenesis, your thyroid function, testosterone, estrogen, your current body composition and how that changes your leptin and ghrelin release. And they just don't account for all of the things that are involved in total daily energy intake and total daily energy expenditure. They just, calories in, calories out doesn't work. You know, what's funny is it even happens, this is kind of what's been frustrating to
Starting point is 00:49:52 me more recently, is a lot of the academics in the industry will say things that are truthful but not useful. They'll say things like, move more, eat less doesn't work. Well, move more, eat less does work, but it's truthful, not useful. I was at the NSCA conference and there was an MD up there whose career is weight loss. He's an obesity specialist and he was doing a presentation. I went and sat in on it. The very first thing he said was, move more, eat less, doesn't work. And that piqued my interest.
Starting point is 00:50:28 I sat up on the edge of my seat. I'm like, oh man, I'm in the right seminar. I got to hear this. You're about to learn something. Yeah, but this is fantastic. All these years I had it wrong. And then the very next slide he put up was calculating your BMR and then creating a deficit for the individual. I'm like, well, that's eat less the way I see it.
Starting point is 00:50:47 Right? Now you're waiting for the move more. All right. Where's the move more? And the very next slide was implementing some sort of exercise. Exercise. And I actually took a picture of the slides and sent them to my co-author, who's a PhD in exercise phys and a registered dietitian, Dr. Damon McKeown, who was head of the dietetic department at UNLV. I recruited him a couple years ago, and we went through my entire program to make sure it wasn't bro science, which I often get accused of because I'm a big fucking meathead. But in fact, we have over 200 references to peer review, published research, videos, articles. And I don't take credit for all of this. I've got
Starting point is 00:51:25 a whole list of people that I referenced, including the folks from Barbell Medicine, you know, Jordan Fagenbaum and Austin Baraki. I went and attended their seminar. I went to Mark Ripito's seminar. You know, I'm a mass research review member with Greg Knuckles and read everything they put out over the last two years. I'm a member of Alan Aragon's newsletter. Of course, read all of Brad Schoenfeld's books. I bought the RP Diet. Mike Israel tells stuff and watched 100 hours of his videos. I'm a huge fan of Brett Contreras' stuff. I've been to his seminars and follow his Instagram site, which is basically a master's degree education in itself. I'm friends with Lane Norton. I bought
Starting point is 00:52:01 his book and watch all of his stuff. I credit these people when I say something. I usually reference them just to make sure that people understand that these are science-based, well-accepted, I think consensus views on nutrition and exercise that I'm promoting. Probably the biggest thing that I do with my diet that might be a little different, if you want to differentiate, is that my book isn't just about dieting. It's a very specific plan. Initially, when I put out the Vertical Diet 1.0, I didn't give meal plans. I just talked about macros and the FODMAP diet, et cetera.
Starting point is 00:52:40 People were really upset. They said that they didn't know what to eat. My clients want me to give them a very specific diet, not that it's the only diet. There's many paths to the same destination, and the best diet is the one you'll follow. I've said that many times. But that's neat and all. That's truthful but not useful to the individual. They just need a diet to follow so they can go to the grocery store. I had one lady
Starting point is 00:53:07 contact me from the UK. She wanted a refund because I didn't include a grocery shopping list. And so I included a grocery shopping list, hence the Vertical Diet 2.0 and the Vertical Diet 3.0. It's a living document that I update based on feedback I get from thousands of people all over the world, the questions that they ask and make sure I answer them in the document. I give the updated versions for free to anybody who bought a previous version because things change over time or I might learn something or I get great ideas from people or I link a certain product that might help them like this thermos that everybody hears me talk about. I've towed it around plastic Tupperwares for over two-plus decades, running through airports
Starting point is 00:53:51 trying to find microwaves to heat up my food or leaving it in the trunk of the car and you just have to throw the whole thing away because you can never get the stink out of it. Then I came across this thermos, a 24-ounce thermos on Amazon. They're $20. I don't make any money saying it. I don't know why I didn't think of it sooner. My grandfather was using one to go to work at the rail yards in the 1930s. It keeps food hot for like 14 to 16 hours. I can hop on an airplane
Starting point is 00:54:18 and fly across the country and have two of these thermos in my carry-on bag under my seat. When my three or four hours comes up and my stomach says it's time to eat, because I still have to eat a decent amount of calories to maintain my lean mass, I'm not foraging for peanuts or trying to get a pizza or a hoagie at the airport. I've got what I need when I- Or maybe Chick-fil-A chicken. Maybe you can find that. Yeah.
Starting point is 00:54:43 So there's certainly an opportunity for cheats, but for the most part, and this is true of my soccer moms who work as real estate agents out of the trunk of their car all day, and then they got to pick their kids up at school and take them to soccer practice. Those people are highly susceptible to deviating from their diet because they end up at the same place their kids want to eat. Mom, can we go to McDonald's? And they're hungry too. Food reward suggests that they're going to eat. Mom, can we go to McDonald's? And they're hungry too. Food reward suggests that they're going to eat more calories than they might otherwise. And it's certainly, I don't think the optimal micronutrient balance in those foods are highly palatable and easy to overeat and
Starting point is 00:55:14 usually micronutrient deficient for the most part. So the thermos was a game changer for me. And for my clients, you see Hofdor Bjornsson using them. You see all of my Brian Shaw using the thermos. It just makes things easy. When my kids leave the house in the morning to go to school, they have a thermos full of food for lunch. I think that if you don't know where your next meal is coming from, that you're not going to be nearly as successful in maintaining a diet plan. I manage the logistics. One of the things that's important to me is compliance. I give them an exact diet program. I have videos on how to prepare their food, how to package it, how to travel with it. My big thing is just trying to make sure that
Starting point is 00:55:55 whatever diet that they implement, they can stick to it. That's huge. Totally. What are some of your diet compliance strategies or even tricks, if that word applies? I've got them on both ends of the spectrum. I'll just talk generally speaking about maybe weight loss and weight gain because I have both clients. For weight loss, I'm going to increase protein intake, obviously. It's maybe to 1.2 grams per pound because it's highly satiating. It's got a greater thermic effect of food, so they net out fewer calories and can eat more. I'm going to use steak with these people. It takes longer to cut and chew, and just mechanically speaking,
Starting point is 00:56:36 triggers the satiation signal because it takes longer to eat. It digests a little slower. I use high satiety foods. I use that index. Remember, I mentioned the potato and the orange are at the top end of the index in terms of satiation. So I have a potato and an orange in all my diets. And they have the added benefit of being high in potassium, which is great because potassium mitigates cravings. People realize getting adequate sodium and potassium
Starting point is 00:57:00 can dramatically improve the severity of your cravings. It also helps with blood sugar control because potassium binds to glucose to form a glycogen in the system. So a lot of other benefits to potassium in terms of water balance. And a lot of people don't get enough potassium. No, fewer than 2000 milligrams a day on average, if you look at the population, and it should be over 4,000, I think 4,700 is a good number. Plus it helps with water balance. You get a lot of women in particular who will suffer from edema, intermittent water retention, maybe swelling of the ankles. When they increase their potassium intake, that goes away within a couple of days. Same with constipation. You get adequate potassium and that resolves within a day or two.
Starting point is 00:57:37 So potassium is huge for a lot of things. Heart arrhythmias, blood pressure, it's huge. So it's in the potato, it's in the orange, it's in the yogurt. A potato has twice the potassium of a banana. Plus, it's more consistent. Bananas, depending on the ripeness, can be high in fiber or very high in sugar. Not that either is bad, but it's hard to predict what the ultimate benefit is depending on how green they are or how ripe they are. I increase fiber intake for weight loss, of course, but I won't use the high FODMAP foods. Again, that's individualistic, but I found good success in using things like carrots, a low-gas root tuber, things like leaving the skin on the potato, eating an orange, obviously high in fiber. I increase a little bit of fiber there. I haven't
Starting point is 00:58:23 drink water with meals. I don't know how effective that is, but it just increases the expansion of the stomach in which that signal for satiety is released based on that. So they feel a little more full and feeling full can be important on a diet. There's also some good research recently about what you eat before dinner. Having a little salad can help with satiety, not just in that meal, but in the next meal after that. And it would be a light salad. It might just be iceberg lettuce with a little bit of diced tomato, a little bit of shredded carrot. Maybe you can even throw on a tiny bit of fat-free cheese just to make a nice meal out of it, which is only like a quarter cup
Starting point is 00:58:59 is 25, maybe 40 calories in the cheese. You could use a little less than a quarter cup. That's a decent amount. And then a little bit of apple cider vinegar might help. It does show some satiety benefits, maybe a little bit of blood sugar benefits. Although I think the 10 minute walk after the meal far exceeds any benefits you could ever get from apple cider vinegar, which I'm a huge proponent of. I generally, all my dieters will take the 10 minute walk after meals, but that's kind of my weight loss in terms of getting people to comply with their diet because it addresses satiety and hunger is one of the number one reasons that people go off their diet. And then as far as energy, I mentioned
Starting point is 00:59:35 earlier that I keep red medium because of the high iron and B12 content. And I just make sure that they get whole foods, whole egg is in there as well. I just want to make sure they've got all the micronutrients that they need to maintain their energy levels. They get tired and they're going to sit more. And as you know, that non-exercise activity thermogenesis, just moving around through the day is far more effective than any exercise you can do in terms of actual fat loss. And that's been researched extensively to most people who go in and try and crush themselves to exercise. They end up coming home and sitting more and eating more. And you eat a lot more calories than you can burn in a workout. And your body tends to
Starting point is 01:00:15 adapt to those treadmill sessions very quickly, burning fewer calories and making you hungrier and more tired. So I'm a big proponent of all those things. I hope I covered enough there to give people a good idea of a strategy for weight loss to mitigate some of those problems. Yeah, yeah. Great advice. And for people wondering about the low FODMAP diet, if they should do it or not, you had mentioned this early on, but I think you would agree. If not, you can let me know. But it really depends on if they're having any issues. So for me, for example, I do okay with higher FODMAP or well, yeah, I do okay with, let's
Starting point is 01:00:54 see, my daily, I tend to eat the same stuff every day. So my dinner is like, I just call it a vegetable slop. And it is, so there's broccoli in there. There's Brussels sprouts in there. There's onion in there. there's garlic in there. And I'm fine with that. However, if I eat too much of it, I will get some indigestion, I will get gassy.
Starting point is 01:01:12 So you were mentioning that there's a dose element here that needs to be taken into account. So I know that I can only eat so much of this stuff before my wife just bans me. She says, go away, just please, please. And this is something that I've said many times. If you eat something, it could be an individual food and then we have a certain amount. So it could be a little or a lot, or it could be in this case, a combination of foods and it doesn't sit well with you. If your stomach doesn't feel good, you get indigestion,
Starting point is 01:01:42 you get brain fog, then you should not eat that food or not eat as much of that food, or there's something to address there. Would you agree with that? But then of course, if you are eating, so if I keep my intake of FODMAPs, if I keep it moderate, I don't have any digestive issues. And so that's been my version of your experience. Your experience has been different than mine, but I have some firsthand experience with how these foods can impact digestion. 100%. And the FODMAP menu addresses some of that. They talk about the fact that a sweet potato up to about, I think, a half a cup is pretty well tolerated. You get beyond that, and there's some good research that suggests that people start to have problems with it.
Starting point is 01:02:24 The same thing might be true of something like avocado. Wonderful food, high in potassium, also has natural mannitol in it. And so it can be dose dependent. If you go to the Mexican restaurant and you pound down a whole plate of guacamole and you end up in the bathroom with diarrhea, now you know why. Primarily because mannitol, which is a sugar alcohol, and it's dose dependent. So don't eat the whole mound of bag of chips that came with it, by the way. Uh, but that's just, it's so hard not to though. That's why you're there. And that's the thing I hate about dieting. Look, I'm, I wish it were true. I wish there was an all you can eat diet. It doesn't exist. I don't care if you're intermittent fasting.
Starting point is 01:03:05 I don't care if you're doing keto. It doesn't matter to me. I've assigned those diets to clients for one reason or another. It could benefit them. I'm not a zealot with respect to the vertical diet. The vertical diet is so much more than food that it doesn't matter to me. If somebody wants to use the vertical diet and do keto, I'm fine because they'll be addressing their sleep and hydration and digestion and all those other things. And their'll, you know, their blood sugars and blood pressure, all those things are more
Starting point is 01:03:28 important to me than whether or not, you know, where their carbs or fats are at. And we know from a multitude of studies that when you control for calories and protein, where you put your fats and carbs does not matter in terms of weight loss or insulin secretion, by the way. So I'm not too picky about that. I have particular recommendations I make because I want, again, to have high nutrient density foods, certainly adequate protein, because they're more satiating. And if somebody's using kind of an if-it-fits-your-macros diet or an 80-20 diet, and they're using more highly processed foods that are less micronutrient deficient and less satiating, they're less likely to comply with the diet long-term.
Starting point is 01:04:09 They just tend to overeat. And in the vast majority of cases, people who aren't losing weight on a diet are underestimating the total caloric intake, as we started out some time ago with calories in, calories out. And you made it important. You said something just a second ago. You tend to eat the same stuff every day. And that in fact is a strategy that works for dieters. That's the meal planning. That's the really the crux of effective meal planning, right? You find stuff that works for you. That is also theoretically sound and you just kind of get used to eating
Starting point is 01:04:42 that way. Yeah. And even beyond meal planning and meal prepping, which we know is successful when you eat the same foods, successful dieters tend to do that by the way, the weight control registry has, you know, they've researched or they have over 10,000 participants who have lost over 66 pounds and kept it off for over five years. And that's one of the questions that they ask. And that's one of the things that they consistently tend to do is they eat kind of the same foods a lot. And I know I get knocked all the time for the low FODMAP diet because it's restrictive or it's not, you know, people want more options. But in fact, those people who tend to eat the same things every day
Starting point is 01:05:18 have less of what we call food reward and they don't overeat. They tend not to overeat. And so that's a strategy that we use. Here and there, certainly, you can absolutely make substitutions. You can have your favorite food or your favorite dessert as long as you maintain the calorie deficit. It's just that it's harder to do. People are less likely to conform long-term. The more cheat meals or refeed days that people have, the longer it takes or the less likely they are to comply long-term. That's just what the research says. And that's not to say you can't do it, but you need to be cautious not to overeat or be more patient, which there's some good benefit to, I hate to call them refeeds or diet breaks because people tend to think it's a
Starting point is 01:06:03 free-for-all. But doing it the right way where, okay, you are deliberately bringing your calories back up to something around maintenance for, let's say, five days to just give yourself a break. Exactly. And I think some of the research suggests more recently that one meal doesn't do it. You want to do five days of a deficit, then you might want to do two days of maintenance, or you might want to do two or three or four weeks of a deficit and then two weeks of a maintenance and just stretch out the timeline for your goal to be accomplished. People tend to want to do things pretty fast. And those are the people who rebound the worst, but those are all strategies. None of them are monumental,
Starting point is 01:06:40 but that's the thing about dieting is you really want to employ all of your potential opportunities because it's a hell of a journey. You know, your metabolism will slow. You'll be a little hungry. And hunger is something that I think Frank Zane talked about this. He says, you know, when you're dieting for a show, it's kind of good to be hungry. That probably means you're burning fat. I mean, it is just mild starvation, even if it's a reasonable deficit. That is what the body, the body doesn't know what's going on. It just knows that it's not getting enough food.
Starting point is 01:07:10 And if this goes on for too long, it dies. That's it. It's all it knows. And I said in my obesity rant almost five years ago now, I said that dieting will hurt for lack of a better word. It's just a matter of how severe it is, whether or not it's painful to the point where you have what they call, there's a difference between hungry and hangry. I'm also sensitive to the fact that some people who may have higher insulin levels as a result of metabolic syndrome
Starting point is 01:07:39 and obesity, they'll get a lot hungrier than other people because they'll end up hypoglycemic. And that is almost unmanageable. Just telling someone, hey, you got to eat less. If you've ever experienced hypoglycemia, and I have many times throughout my career because I was a bodybuilder powerlifter, we do that to ourselves sometimes. It's not something that you can manage. That's not the kind of hunger that's a willpower thing. I mean, it's overwhelming to the point where you can't just have one donut, you're going to eat 12. Even when your stomach's so full and pushing out that you physically can't eat another bite, you're still hungry. So there's a strategy I use, and I've worked with a lot of clients who have had high insulin. I always get that in their blood tests.
Starting point is 01:08:26 I get their fasted insulin. Fasted glucose and HA1C are lagging indicators. Those can be in the normal range for years, if not a decade or more, while there's a high insulin level behind the scenes, raising triglycerides and causing hunger and those kinds of things. So I usually get the fasted insulin. And I know the range goes up to like 19 or 20 or maybe even 24. I forget off the top of my head now. But if you're over five or six, you may have some blood sugar issues that need to be addressed that can affect your appetite to the point where you're going to overeat. A couple of strategies I use for that. That's a good time to intervene with a low-carb
Starting point is 01:09:08 diet. That's certainly right off the bat. And maybe even some intermittent fasting because it could be shown to help with satiation. I think some of the studies will suggest that ad libitum food consumption goes down, which is a good place to be. Although women tend to have a harder time with it, right? Yes. Especially if they're supposed to fast beyond 11 or 12 hours, I think that's been shown in the literature. And I've definitely, I've come across it a lot working with women over the years where men seem to have an easier time of the longer, like the
Starting point is 01:09:38 16, eight approach, the lean gains approach, you know? Yeah. Well, you know, that's the hard part about talking about this stuff is because we also know that you're more insulin sensitive in the morning and that a larger breakfast seems to be better in the morning. And, you know, so it's so hard to predict in terms of, you know, what the best time to eat is. I kind of default back to it's individualistic. And yeah. And that's the good thing though, is that any person, so long as they are aware of the information type of stuff that you are talking about, they can put together their own little experiment or series of experiments where they can go, all right, this approach of when I eat and my meal composition.
Starting point is 01:10:18 And well, and we know this too, in the weight control registry, I mentioned on those dieters, those 10,000 dieters, 78% of them eat breakfast every day. The thing I hate about the diet industry is when we start convince people that that is the only option. I had a woman come to me and she was crying because her doctor told her he wouldn't accept her as a client unless she agreed to go keto. That is tragic. And so I- What kind of dogmatic bullshit is that? And they're out there and I could name their names and you know who they are. Everything's keto. You know, you got a hangnail keto.
Starting point is 01:10:49 Do they sell keto supplements or keto books or? It's everything. You know, they've got millions of subscribers on YouTube and every single video they do is keto, keto, keto, keto. And I don't care. That's fine. If that's the diet they want the diet that they want to use, they're comfortable using. But don't nocebo your client into thinking that's the only path. Because then if it doesn't work for them, they think they're broken. And that now they have no recourse to anything because the magic wonder diet, the end-all be-all didn't work for them. So what now? For me, so I must be broken. That's sad. That's why I think that having a book about dieting, the fundamentals, is so important, but transitioning into an actual diet with the understanding that let's try this and see if it works for you. Here's some
Starting point is 01:11:35 things that we can utilize along the way that are for your personal preference that might help you comply. I don't know. I was kind of headed into that whole keto and intermittent fasting thing in terms of compliance, but in breakfast and the like, but I guess the second thing I wanted to say about those people who have high insulin, and they have just as voracious appetites is I do limit carbs initially, but I'll try and use obviously high protein is going to be huge for satiation. I'll have them carry around like a jolly rancher in their pocket, the same way that a type one diabetic would take dextrose tablets around. And when you start to feel, and anybody who's ever had hypoglycemic episode knows the feeling, they know what leads into it, you know, the sweating, the loss of peripheral vision, you know, all of those things
Starting point is 01:12:21 start to arise. And of course the, the overwhelming hunger, if as soon as you start to feel a little bit of the what's going on in your head, you suck on one of those Jolly Rancher candies, it can dramatically decrease the severity of that hunger episodes. You might be able to make it to your next meal. I know ginger cookies are another just body composition space, fitness, little food for that exact reason, have a little like ginger cookie. You've got a type one diabetic experiencing a hypoglycemic attack. They don't need a dozen donuts. They need a little dextrose tablet and they'll normalize. And so I use that as a strategy. And again, it's just an initial strategy right out of the gate to try and manage their hunger
Starting point is 01:13:01 until I can get their insulin down and get their, little bit of get their body moving get their muscles working so that they've got a sink for that glucose and get adequate potassium in there and try and start managing their hunger with you know good lifestyle habits and once I get past that that initial point then we can get on to a diet that's more sustainable long term which tends to be by the way, even people who do these keto diet studies, everybody tends to, they trend back to about a 30, 30, 30. They kind of tend back to about an even. Just your kind of standard flexible dieting approach as far as the macros go and eating a bunch of nutritious foods. And if you want to have a little bit of treat every day, you can do that, or you can save it for a couple of days a week if you want to do it that way.
Starting point is 01:13:44 Well, and for performance in particular, I'm pushing carbs. I know what it's like to be on low carb as a bodybuilder in particular, because when a lot of people used to diet and some still do, and they pull a most big fan of that still. But the keto diet for bodybuilders, that's a tough road. If you want to have some of the worst workouts of your life, that's the way to do it. The only reason any of us can maintain muscle in a keto diet is because performance enhancing drugs. That's the only reason. In the absence of that, we would lose a ton more muscle like most people do who are trying to diet keto. The biggest thing for me is that they tend to get dehydrated. Obviously,
Starting point is 01:14:18 when they lose glucose, they lose glycogen, they lose four parts water, which is 70% sodium. Then they get tired and they get brain fog and they have that keto flu. And I'm not anti-keto. If it works for you, great. But I don't see too many people long-term. One of the benefits of having competed since 1986 and tried all this stuff and watched this industry evolve over the last 35 years, even more recently in the last three or four years, I've seen a lot of the keto zealots. And this includes some really smart people. Dr. Peter Attia, in the last three or four years, I've seen a lot of the keto zealots. This includes some really smart people. Dr. Peter Attia, who for three years pissed on keto sticks and showed us the results on Instagram. I just waited. I was patient. I knew it was a matter
Starting point is 01:14:55 of time. He's an athlete. He finally acknowledged that he didn't like keto. It's not like he was doing it wrong, guys. There's not too many people on the planet smarter than that guy. And he was tracking it to a T and he stopped doing keto. He's eating carbs again. Even Mike Mutzel, who I love and I was on his podcast, who's a keto guy, he eats carbs around workouts because he wants better workouts. You look at Carnivore MD, Paul Saladino. I was on his show over a year ago and I talked about the importance of carbs, particularly for performance. I specifically mentioned Brad Schoenfeld's
Starting point is 01:15:29 work in his book talking about glycogen in the sarcoplasmic reticulum and how if you have more of it, it's going to release more calcium, which is going to help with better muscle contraction. And that's the first place that it's depleted from, blah, blah, blah, because he's a mechanisms of action guy, Saladino is. We had a little debate blah, because he's a mechanisms of action guy. Saladino is, you know, we had a little debate there and what's Paul doing now? He's eating carbohydrates before and after workouts because it makes the workouts better. You know, and my good buddy, Mark Bell, who I love had the book, the war on carbs. Mark eats carbs now. He knows how it helps his performance. His issue was he had a blood test about four months ago, and he had high, I think, oh, fasted glucose in the morning because he was breaking down
Starting point is 01:16:12 muscle glycogen, and it was elevating his blood sugars. He was having high cortisol to do it, and he was having poor sleep. So he introduced a little bit of carbs back into his diet, and his sleep improved as fast and glucose went down. Those are just all things that I commonly see. And I know I just sound like I went on a five-minute tirade shitting on keto, but I just think there's a time and a place for it. I've made my position clear on keto. So people, they know what I think about it. It's just a stupid diet.
Starting point is 01:16:38 I mean, that's the- Well, and- I've written extensively about it. I've spoken about it. I understand it has some applications here and there, but as a starting place for Sally six pack who wants to just get into better shape, it's just a stupid. Yeah, boy, she'll be tired and hungry. And for me, it's not even keto. I'll just reduce carbs sometimes because I'm not as hungry. Sure. And it's an easy way to cut calories. I do the same thing. I lost eight or nine pounds over the lockdown and retained, I didn't seem to have lost any muscle. And it was a simple matter
Starting point is 01:17:10 of I added, because I was no longer driving to the office and to the gym for a bit, I was like, yeah, I'll hop on my bike and I'm reading in the morning anyway, early in the morning, I'll just get on the bike and burn some extra calories. And I'll cut my carbs down a little bit just to cut my calories down. And it's all take out. It's actually really just eat less of the foods I eat every day. Like, yeah, I'll take a little bit out from there, a little bit out from there. And there you go. That was a cut. You know what I mean? So it's just an easy way, right? Your protein is going to be more or less the same, probably just a high protein diet. Fat, yeah, you can play with it a little bit, but carbs are just very easy to manipulate for the purpose of raising and lowering calories,
Starting point is 01:17:44 right? Yeah. And we should make that distinction. When I say keto, I don't mean Atkins keto. I mean, high protein keto. Yeah. Like not the true medicinal keto. No, I'm not a fan of cubes of butter. That's even worse. I mean, okay, if you have seizures, but if you're an average person, you're like, okay,
Starting point is 01:18:00 good. I'm going to go 10% protein. I'm going to go 10% carb and 80% fat. Good luck. Yeah. I just don't think it's sensible to- Oh, and by the way, I'm going to be eating 100 plus grams of saturated fat per day as well. Right. I don't think it's a good idea. I don't think that In-N-Out burger is a, it's a 75-25 burger. It's like 90% fat. It's almost equivalent to that of a hot dog. I use top sirloin steak for dieters. It's 30 to 40% fat. It's very lean. Plus it's over 50%
Starting point is 01:18:27 monounsaturated fat. So I'm a big fan of that. That's not to say that we don't have a lot of other protein sources in there. Like I mentioned with the whole eggs and the salmon and the yogurt, there's a whole host of other things that you can do to get protein, but just don't completely eliminate the red meat. Essential, I think, particularly for women who are active. Well, this was a great interview, man. I really appreciate you taking the time. Lots of great information. There's so much we could have gotten into. Oh, I know. I know. I mean, I've gone around an hour I know is where people,
Starting point is 01:18:55 I try to keep them around an hour because if it were just up to me, we might be here four hours. But that's what follow-up episodes are for, right? So we could always line up another one. And I'm thinking with red meat could be an interesting discussion. That is something I have written and spoken about, but not in some time when the carnivore diet first was taking off, I put together some, some information on that. And, but that could be an interesting discussion for a follow-up if you want to do it. Yeah. Yeah. Well, thank you very much, man. I appreciate it. That was awesome. Let's wrap up with where people can find you and your work. Obviously, you've mentioned verticaldiet.com, right? Yeah. Everything's Stan Efferding. My website's
Starting point is 01:19:31 stanefferding.com. That's where I have the Vertical Diet ebook and a link to my meal prep company. My Instagram is at stanefferding and my YouTube is stanefferding. And there's a lot of good videos. I spent a lot of time putting those together, talking about all the things that we discussed in greater detail. There's a whole bunch of free content out there. I've got a video on, if you just Google Stan Efferding Iceland, I did over a two-and-a-half-hour step-by-step overhead projection video of the diet. I'm always reluctant to try and sell people things. The e-book's available on my website if you want it. I have hundreds of hours of free content out there.
Starting point is 01:20:06 People just liked that it was so easy to use, to have a little quick start guide and a grocery shopping list and sample meal plans and all that's neat. But I know some folks can't afford it, but I really think it can be helpful. So there's certainly lots of good stuff out there. If you just Google my name, I've talked about this diet nonstop for a few years now. Yeah. When I first came across you maybe a year or two ago, that was the first thing I saw. So I checked it out. Great. Yeah. Look, I'm not right about everything, but I've learned a lot. I've worked with a lot of great people. We mentioned a lot of great people in this show that I think are great resources. And I spend my life full time now making sure that I continue
Starting point is 01:20:45 to educate myself. And so I can do good things for my clients. My heart's in the right place. And I'm certainly don't promote anything that I think would be just opportunistic or for profit. I have been in this industry for decades. I tend to be in it for decades more. If that were the case, you'd probably be selling cheap, shitty supplements and you're not. So that'd be the easiest way for you to make easy money is create a supplement that costs $4 a bottle and sell it for $45 a bottle. There you go. And I saw some out there. I just couldn't look myself in the mirror if I did it. Yeah. Yeah. I mean, I talk about the costs of Legion. I'll tell people real numbers, like just our protein powder. It costs me,
Starting point is 01:21:29 when it's all said and done, my whey isolate, which comes from Ireland, like we pay a premium and that's not just a marketing clinic. This is very, very good. You immediately can tell the difference with this protein powder. It costs me 18 to maybe $19 a bottle all said and done. To produce a bottle and get it out to a customer, that's what it costs me. Yeah, it is expensive. I don't think people realize that protein's a commodity. They don't realize that people bid on this product for years in advance. It's not endlessly available. There's acid whey by-product that has to be mitigated and there's no endless storage for that. So it can be hard to produce and to get. Especially if you want to get good stuff because i get contacted by chinese suppliers all the time that if i didn't care exactly what i'm even putting into the bottle i could cut that cog in half but of course that's not the game but um anyways thanks
Starting point is 01:22:15 again stan really appreciate it i look forward to the next one all right brother thanks for having me all right well that's it for today's episode. I hope you found it interesting and helpful. And if you did, and you don't mind doing me a favor, could you please leave a quick review for the podcast on iTunes or wherever you are listening from? Because those reviews not only convince people that they should check out the show. They also increase the search visibility and help more people find their way to me and to the podcast and learn how to build their best body ever as well. And of course, if you want to be notified when the next episode goes live, then simply subscribe to the podcast and whatever app you're using to listen and you will not miss out on any of the new stuff that I have coming. And last, if you didn't like something about the show, then definitely shoot
Starting point is 01:23:12 me an email at mike at muscleforlife.com and share your thoughts. Let me know how you think I could do this better. I read every email myself and I'm always looking for constructive feedback. All right. Thanks again for listening to this episode, and I hope to hear from you soon.

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