Muscle for Life with Mike Matthews - What's New and Exciting in March? New Books, Flavors, and World Records

Episode Date: March 27, 2019

"When's your next book coming out?" "What kind of supplements are you going to release next?" "What would you name your boat if you had one?" I'm asked questions like these all the time and so I thought I'd start doing monthly updates about what's new and exciting here at Legion and MFL HQ. So here’s a quick hosedown of what me and my jolly band of pirates and bums have been up to lately. Enjoy! Mentioned on the Show: Bigger Leaner Stronger: geni.us/BLSBook Birthday Cake Whey+: https://legionathletics.com/products/supplements/whey/?flavor=birthday-cake Stim-Free Pulse: https://legionathletics.com/products/supplements/pulse-stim-free/ Hafthor World Record Deadlift Video: https://www.youtube.com/watch?v=RacP3CN0Wkc Want to get my best advice on how to gain muscle and strength and lose fat faster? Sign up for my free newsletter! Click here: https://www.muscleforlife.com/signup/   Want to get my best advice on how to gain muscle and strength and lose fat faster? Sign up for my free newsletter! Click here: https://www.muscleforlife.com/signup/

This episode is brought to you by me. Seriously though, I'm not big on promoting stuff that I don't personally use and believe in. So instead I'm going to just quickly tell you about something of mine, specifically my fitness book for men, bigger,, Leaner, Stronger. Now this book has sold over 350,000 copies in the last several years and helped thousands and thousands of guys build their best bodies ever, which is why it currently has over 3,100 reviews on Amazon with a four and a half star average. So if you want to know the biggest lies and myths that are keeping you from achieving the lean, muscular, strong, and healthy body that you truly desire, and if you want to learn the simple science of building the ultimate male body, then you want to read Bigger, Leaner, Stronger,

which you can find on all major online retailers like Amazon, Audible, iTunes, Kobo, and Google Play. Now, speaking of Audible, I should also mention that you can get the audiobook 100% free when you sign up for an Audible account, which I highly recommend that you do if you're not currently listening to audiobooks. I love them myself because they let me make the time that I spend doing stuff like commuting, prepping food, walking my dog, and so forth, so much more valuable and productive. So if you want to take Audible up on this offer and get my book for free, then simply go to www.bitly.com slash free BLS. And that will take you to Audible.

And then you just click the sign up today and save button, create your account. And voila, you get to listen to Bigger, Leaner, Stronger for free. Alrighty, that is enough shameless plugging for now, at least. Let's get to the show. Hello, Mike Matthews here and welcome to another muscle for life podcast. This episode is a monthly update, which means I'm going to ramble about what me and my team have been up to for the last month or so. And the first bit of good news is that is spring.

And that means the cherry blossoms are blooming. At least here in the DC area. The bunnies, the ducks, and the chipmunks are humping. That's always great. Crime rates are also dropping. Yes, there's research on that, actually. More light during the day equals less darkness, equals less time to rob people. And for Team Legion, for me and my peoples, it also means new digs. We are moving

into a new office and it is looking quite nice. If you want to see it, actually, I've posted pictures to my Instagram, which if you're not following me on Instagram, come follow me at most for life fitness, but I didn't add them to highlights. However, I'll post some more pictures as we wrap up the setup and have to give all credit to my aesthetically gifted wife who chose all the furniture fixtures and finishes, because if it were left up to just me and my merry band of foul bachelor frogs, our new office would have definitely ended up looking like something straight out of Storage Wars. Hey, quickly, before we carry on, if you are liking my podcast, would you please help spread the word about it? Because no amount of marketing or advertising gimmicks can match the power of word of mouth.

So if you are enjoying this episode and you think of someone else who might enjoy it as well, please do tell them about it. It really helps me. And if you are going to post about it on social media, definitely tag me so I can say thank you. You can find me on Instagram at Muscle for Life Fitness, Twitter at Muscle for Life, and Facebook at Muscle for Life Fitness. What else have we been up to in these parts? Allow me to share. So Bigger Leaner Stronger and, Leaner, Stronger 3.0, the third edition paperbacks are live on Amazon. As of this recording, BLS 3.0 is live, good to go. And TLS 3.0, the listing is live, but the buy box is a little bit messed up because people at Amazon had

mistaken these new books as defective, blah, blah, blah, standard Amazon trolling. But we do have a case open and they do understand what happened and they are working to fix it. So I'm going to say that they're probably, the TLS, they're probably both going to be live by the time you are listening to this, hopefully. BLS definitely is. It's already fixed, good to go. And the new book is selling. TLS, it's not a big issue. It's not like the books were destroyed or something. So I do expect it to be resolved

the next couple of days, which means it should be live. If you head over to amazon.com, just .com for now, we are working on getting UK, Amazon UK, Amazon Australia, and Amazon Canada live. It's just, that's a different platform and there are other problems with that platform. Oh, the joys of selling on Amazon. Anyway, I'm very excited to get these new books into your precious hands because they are reorganized and rewritten from scratch. And I am a much better writer now than I was a couple of years ago. And I know a lot more about diet, nutrition, and training than I did. And therefore, these new books are even easier to follow.

They are easier to understand and easier to apply. I've also tweaked the exercise programs based on a lot of feedback from readers, coaches, and coaching clients, as well as my own notes that I've made over the last several years. And I have removed material from the second editions, the 2.0s, that was interesting, but not vital. And I've replaced it with stuff that more directly addresses actual questions and concerns that people write me about. So as I've been saying, I really do think that these new third editions are going to be the absolute best fitness books for men and women on the market, bar none, not even close.

And if you do end up picking up a copy, please do let me know what you think. Reach out to me via email, mikeatmustforlife.com or Instagram DM, or I don't think I have Facebook messaging on because I can't handle, I already get so many communications as it is, but I may be able to turn that on in the next month or two. So yes. And if you'd rather wait for the eBooks or the audio books, just hang tight, getting there. All the hard work has been done.

It's just, we are in the process of finalizing the digital files for the eBooks, which sounds simple, but really has not been. I've had to find new people altogether to prepare the files because the first people that were working on them just simply couldn't get them done. They just couldn't proof their own work. They couldn't make the files look good. They couldn't copy and paste the right information. It was incredible actually. So anyway, almost there, almost there. It's the 25th of March. I would say that the latest, the eBooks and audio books are live would be end of April, but it could be as soon as the first or second week in April, at least for TLS, because that

one is basically done. The ebook is basically done. There's just a final round of stylistic changes, superficial stuff, just making bulleted lists look better, numbered lists look better, H1, H2, and so on. All right, moving on. The next bit of news is that people are loving the new birthday cake flavor of Whey Plus, which is my whey isolate protein powder sold by my sports nutrition company, Legion. And if you like vanilla-y things, then you definitely should check out this birthday cake flavored whey. And

again, it's called Whey Plus. And as my director of marketing already likes to call it, it is the rich man's vanilla or the rich woman's vanilla. And it's a louder vanilla with a richer, creamier, and sweeter taste. Basically, it's everything vanilla wishes it were. And that's why the sales are spiking and the four and five star reviews are already starting to roll in. And if you want to check it out, just head over to legionathletics.com slash whey. All right, next, salted caramel whey plus is right around the corner. So this is, again, a whey protein isolate that does not taste like scorched plastic like most caramel protein powders, which I think suck. You're hoping for a cup full of delicious dulce de leche. And instead you get charred action figure. Not with mine though, the flavor maestros at my manufacturer spent months working on this little guy. And as I hope

you will soon see, they got it right. It is simultaneously buttery, maple-y, smoky, and salty, and actually tastes like caramel. Great success. So look for that in the next few weeks over at legionathletics.com. Stim-free pulse is back in stock. That's some more good news. So this is the stimulant-free version of my pre-workout pulse, which was released a couple months ago, and then it promptly sold out. Dang, I guess my magic eight ball was wrong about not needing to place an extra large order. You never know. But now it has returned for the time being at least. It is still a new product and it still has a lot of hype. So it actually is hard to say how long our inventory is going to last this second time around. Hopefully it doesn't go out of stock again,

but we have had this happen and it's very hard to gauge demand. Even if you try to do surveys and get fancy about asking people whether they would buy something or not, or what they feel would be a fair price or not, when it comes down to it, you really don't know until the product is in the market. We've had products that appeared to have a lot of pre-launch hype, like Thrive, our vegan protein powder, not really pan out when they released. Thrive had a rather underwhelming launch. And then we've had products that generated a fair amount of interest pre-launch absolutely explode upon launch, like Triton, our fish oil. So anyway, my point is if you are in the market for a stimulant-free pre-workout that actually works, pick up some Stem Free Pulse before the eyeless

zombie hordes beat you to it. Okay, the last bit of news is the Legion athlete Hafthor Bjornsson set a new deadlift world record. Now, in case you're not familiar with Hafthor, he is the strongest man in the world. And he's also the mountain in HBO's Game of Thrones. This dude is six foot nine, 425 pounds. And he really looks like he was placed on this earth to dismember wayward humans. But instead instead he is just a nice guy with really strong muscles. And he's also a fellow Legionnaire. Yes, he loves Legion and he is proud to rep it and support it. And a few weeks ago, Half-Thor set a new world record on the deadlift, the elephant bar deadlift to be specific, pulling 1,045 pounds. And not only that,

he actually made it look easy. Go check out the footage on YouTube. You will feel very small and very weak and that's okay. And I also like to think that the pulse Half Thor took before the deadlift helped at least a little bit. And you know, if you think about it, if pulse is good enough for the strongest man in the world, it's probably good enough for the rest of us, right? Oh, no? You disagree? You want me to pass that along to Half-Thor? Maybe with your address? So he can maybe, you know, come over and pet your dog, play with your kids, and cook you some authentic Icelandic food? Yeah, that's what I thought. Now, why don't you just go show Mr. Mountain some respect and buy a bottle

of his favorite flavor of Pulse, Blue Raspberry. Now, don't make me try to make him make you, please, seriously. Okay, okay, I know I crack myself up sometimes. I will take my bow. And next month, I'm going to share some deets on a new protein bar flavor we are working on, a new pulse formulation. We are adding alpha GPC. That's the reveal. A new recharge formulation, which I'm really excited about. A new book I'm working on and an upcoming Muscle for Life and Legion merger. Really excited about that. They're going to become one. Muscle for Life is going to be absorbed into Legion. And I'm sure I will have a few other juicy morsels for you as well. Hey there, it is Mike again. I hope you enjoyed this episode and found it interesting and helpful. And if you did and don't mind doing me a favor and want to help

me make this the most popular health and fitness podcast on the internet, then please leave a quick review of it on iTunes or wherever you're listening from. This not only convinces people that they should check the show out, it also increases its search visibility and thus helps more people find their way to me and learn how to build their best bodies ever too. And of course, if you want to be notified when the next episode goes live, then just subscribe to the podcast and you won't miss out on any of the new goodies. Lastly, if you didn't like something about the show, then definitely shoot me an email at mike at muscle for life.com and share your thoughts on

how you think it could be better. I read everything myself and I'm always looking for constructive feedback, so please do reach out. All right, that's it. Thanks again for listening to this episode and I hope to hear from you soon. And lastly, this episode is brought to you by me. Seriously though, I'm not big on promoting stuff that I don't personally use and believe in. So instead, I'm going to just quickly tell you about something of mine, specifically my fitness book for men, Bigger, Leaner, Stronger. Now this book has sold over 350,000 copies in the last several years and helped thousands and thousands of guys build their best bodies ever, which is why it currently has over 3,100 reviews on Amazon with a

four and a half star average. So if you want to know the biggest lies and myths that are keeping you from achieving the lean, muscular, strong, and healthy body that you truly desire, and if you want to learn the simple science of building the ultimate male body, then you want to read Bigger, Leaner, Stronger, which you can find on all major online retailers like Amazon, Audible, iTunes, Kobo, and Google Play. Now, speaking of Audible, I should also mention that you can get the audio book 100% free when you sign up for an Audible account, which I highly recommend that you do if you're not currently listening to audiobooks. I love them myself because they let me make the time that I spend doing stuff like

commuting, prepping food, walking my dog, and so forth so much more valuable and productive. So if you want to take Audible up on this offer and get my book for free, then simply go to www.bitly.com slash free BLS. And that will take you to Audible. And then you just click the sign up today and save button, create your account and voila, you get to listen to Bigger, Leaner, Stronger for free.