Muscle for Life with Mike Matthews - What’s New and Exciting in November?

Episode Date: November 30, 2018

“What are you up to?” “When are the new books coming out?” “When are we going to get a new flavor of Whey+?” I get asked these kinds of questions a lot. While I usually prefer to keep my nose to the grindstone and unveil the finished product when it’s ready, I also want to keep all of you apprised of the goings-on at Muscle for Life and Legion Athletics. I’ve been working on several long-term projects that most people won’t get a chance to see or hear about until they launch. So, I want to start giving you all a little glimpse behind the curtain as to what I’m doing, making, and working on before it’s finished. In this episode, you’re going to learn . . . When Legion’s protein bars are (finally) going to be available for sale. When my new books for men and women are going to be finished. The latest and greatest flavors of Whey+ that are coming out in the near future. Some MFL-approved heavy metal music produced by a MFL team member. An outstanding opportunity for you to work with me and the rest of the MFL team, should you choose to accept it.   Want to get my best advice on how to gain muscle and strength and lose fat faster? Sign up for my free newsletter! Click here: https://www.muscleforlife.com/signup/

Hello, this is Michael Matthews from Muscle for Life and Legion Athletics. And in this episode, I thought I would do something a little bit different and share with you some stuff that I share with my email subscribers and blog readers every month. And that is simply a monthly update. An update as to what is going on over here at Muscle for Life and Legion HQ, including what is on the runway for the next month or two or three. So let's dive into it and let me know what you think. Shoot me an email, mikeatmuscleforlife.com, and tell me if you think I should do these updates every month. This is where I would normally plug

a sponsor to pay the bills, but I'm not big on promoting stuff that I don't personally use and believe in. So instead, I'm just going to quickly tell you about something of mine, specifically my fitness book for men, bigger, leaner, stronger. Now this book has sold over 350,000 copies in the last several years and helped thousands and thousands of guys build their best bodies ever, which is why it currently has over 3,100 reviews on Amazon with a four and a half star average. So if you want to know the biggest lies and myths that are keeping you from achieving the lean, muscular, strong, and healthy body that you truly desire, and if you want to learn the simple science of building the ultimate male body, then you want to read Bigger, Leaner, Stronger, which you can find on all major online retailers like Amazon,

Audible, iTunes, Kobo, and Google Play. Now, speaking of Audible, I should also mention that you can get the audio book 100% free when you sign up for an Audible account, which I highly recommend that you do if you're not currently listening to audio books. I love them myself because they let me make the time that I spend doing stuff like commuting, prepping food, walking my dog, and so forth so much more valuable and productive. So if you want to take Audible up on this offer and get my book for free, then simply go to www.bitly.com slash free BLS. And that will take you to Audible. And then you just click the sign up today and save button, create your account and voila, you get to listen to bigger,

leaner, stronger for free. Alrighty, that is enough shameless plugging for now, at least. That is enough shameless plugging for now, at least. Let's get to the show. So it is November, November 19th to be exact. And is it just me or is time accelerating to an absolutely break neck speed? It's like I wake up, I blink a few times, and then it's time to go back to bed. I mean, think of this. Just 100 years ago, only 14% of US homes had a bathtub. The maximum speed limit in most cities was 10 miles per hour. Alabama, Mississippi, Iowa, and Tennessee were each more populated than California. That's kind of wild. The average wage was just 22 cents an hour, hashtag inflation. The population of Las Vegas, Nevada was 30. Crossword puzzles, canned beer, and iced tea hadn't been invented yet, and marijuana, heroin, and morphine were all available over the counter at corner drugstores. Fun times. According to one early pharmacist, heroin clears the complexion, gives buoyancy to the mind, regulates the stomach and the bowels, mind, regulates the stomach and the bowels, and is in fact a perfect guardian of health.

Yes, heroin, the ultimate panacea. That was 100 years ago. And now today, Google is building a smart city in Canada that would make Aldous Huxley proud, maybe even jealous. Dutch scientists have teleported quantum data from one electron to another, positioned about 10 feet away. And German physicists have created a Harry Potter-esque invisibility cloak that bends light to effectively disappear things. What will the next 100 years bring? That is the question. And it's hard to say, but here's something you can count on more and better products and services from yours truly. Hey, quickly, before we carry on, if you are liking my podcast, would you please help spread the word about it? Because no amount of marketing or advertising gimmicks can match the power of word of mouth. So if you are enjoying this episode

and you think of someone else who might enjoy it as well, please do tell them about it. It really helps me. And if you are going to post about it on social media, definitely tag me so I can say thank you. You can find me on Instagram at MuscleForLifeFitness, Twitter at MuscleForLife, and Facebook at MuscleForLifeFitness. So here's a little sneak peek of what is currently in the hopper. First thing I am excited about is Legion protein bars are coming in December slash January. Should be next month. Latest will be January. And that makes me very happy because although it has taken way too much work to get the exact bar that I wanted, it is finally happening. Most definitely, it is happening. In just a month or two, you will

be able to get your hands on 100% natural protein bars that contain 20 grams of whey isolate, hydrolysis, and concentrate, as well as pea protein. That's the blend we're using. No cheapskate milk or soy protein, I might add. The bars will also contain 38 grams of nutritious food-based carbs and prebiotic fiber. They will contain just 6 grams of fat and 5 grams of sugar. They will contain no artificial sweeteners, colors, or flavoring, or any other unwanted chemical junk. And last but most definitely not least, these bars are absolutely delicious. Trust me, the protein bar game is about to change with these suckers. If you are currently eating a brand or brands of protein bars on the reg, get ready to break up with them because

mine are going to be better. Another thing I am excited about is new books for the men's and the women's are imminent. As you might know, I am gearing up to release brand new and thoroughly improved third editions of my books for men and women, Bigger Leaner Stronger and Thinner Leaner, stronger, as well as the workout journals that go with them, which are the year one challenge for men and the year one challenge for women, respectively. And the manuscripts are 100% done. The print and publish ready files are being delivered this week. And the post-production of the audio books, which I recorded myself, pain in the ass, 80 plus hours sitting in a chair, but worth it. The post-production of the audiobooks, which I recorded myself, pain in the ass, 80 plus hours sitting in a chair, but worth it. The post-production is done, which means the files are ready to be

uploaded to Audible. I am just waiting for the eBooks to be done. I need to upload them together for technical reasons. And so what that means is with any luck, the digitals, the eBooks and the audiobooks should go live in the next. Well, I guess audible has their review period. I will be uploading them in the next week or two, and it might take up to three to four weeks for the new audio book files to go live because audible does have to review them, but the eBooks go up very quickly. There is no manual review process. So the new eBooks should be live on all Amazons, well, all retailers really where I'm selling, all online retailers. EBooks should go up by the end of this month. And then the hard copies,

I'm staying with the paperbacks. Although hardcovers are nice, they are quite a bit more expensive, and I'm not sure that people would even prefer a hardcover for these types of books. So the paperbacks, they will be available in January or February is what it currently looks like. So very excited, very nice. Now, quite a few people are asking about the differences between these new third editions and the current second editions. And the long story short is this. First, these new books are better organized and have been completely rewritten from scratch. And I am a much better writer now than I was a few years ago, which means that these new books are easier to follow. They are easier to understand and easier to apply. Secondly, the exercise programs themselves that go with the books have been tweaked and improved based on a ton of feedback from my readers and from coaches who work in my coaching program and clients who work

with the coaches, as well as my own ideas, my own notes that I've made over the years. So I'm very happy with the programming. I've also been kind of testing it with myself and some other guinea pigs who have volunteered, and we are very happy with the programming and the results. So I think you are going to like it. The third big difference is that some material that was interesting, but not vital in the second edition was removed and replaced with stuff that more directly addresses actual questions and concerns that people write me about. So my big, hairy, audacious goal for these new books is for them to become recognized as the absolute best fitness books for men and women on the market. And I've done my best, but ultimately you will be the judge of that.

but ultimately you will be the judge of that. If nothing else, I can say that these are the absolute best fitness books for men and women that I am currently capable of writing. I put a lot of time into these third editions and I'm very happy with the result. I'm pretty proud of it actually. I can't wait to get the books out there and to hear your honest feedback. Another kind of cool thing is one of my team members, one of the guys who works with me, Damien, not only does fantastic work here in the office, but he also plays the guitar fantastically well in a popular heavy metal band called Horrendous. And he and his crew have recently released a new album back in September. So if you're into metal, go check it out at horrendous, just spelled the dictionary the

normal way, horrendous.bandcamp.com. I think you will be impressed. They are pretty skilled. All right, next on the list is Legion Whey Plus. My 100% whey isolate protein powder is getting six new flavors. And that is amazing because we all like protein, don't we? And we all like delicious high protein, low calorie protein shakes. And of course, then we like new flavors for our delicious high protein, low calorie protein shakes. So what we're working on is a birthday cake. That's my personal favorite.

Really, really good. We've already proved it. A salted caramel, also very good approved. A Cinnabon-esque flavor. I know we can't call it that or we will get sued. So maybe it will be called snickerdoodle would probably be a good one because that's what it tastes like. Very good approved. And hot chocolate is also a nice twist on just the regular chocolate. It tastes a bit more milky, a bit more like hot chocolate. And so those are the approved ones. And then we have two that are showing promise, but are not quite perfect yet. I do think we will get there though. And one is cereal milk. Sounds delicious and should be delicious, but is not delicious yet.

So we're working on it and banana cream pie, which also sounds pretty delicious, but is not tasting delicious yet. I do think they'll get there though. The flavor lab is very good. Those people are actually wizards because it's more of an art than a science. You can't go to school to learn it and you got to have the genetics in your palate to go to school to learn it. And you got to have the genetics in your palate to even be able to do it. Anyways, it's an interesting process to go through. So the first few, the approved ones are slated to drip, drip, drip throughout next year. And then the other two will join in somewhere if we can get them tasting right. And if you want to chime in on what you think about our choices, let me know. Again, shoot me an email, mikeatmuscleforlife.com.

And also feel free to share anything that you'd love to see in the way of flavors. Lastly, I want to ask if there's anyone out there who is interested in becoming a Muscle for Life fitness coach, because in the past year or so, my amazing team of coaches has graduated over 500 clients and produced some truly life-changing success stories. It's pretty awesome. And it's actually going so well that we have way too many clients and prospects, and we are in need of more coaches to join our kick-ass team so we can continue giving people the high-touch, real VIP treatment. personal weightlifting experience, have a good physique and ideally an inspiring personal transformation story, which is of course just simple proof that you walk the walk, who have good conversation skills and enjoy talking on the phone, that's important, who genuinely get excited

helping others, that's one of the big payoffs of the job I think, who are familiar with my bigger, leaner, stronger and thinner, leaner, stronger, and who are self-motivated and comfortable working remotely. That's you then, Wunderbar. Please shoot an email to coaching at muscleforlife.com, and you will hear back from my director of coaching to discuss the opportunity further. All right, well, that's it for now. Wait, no, actually there's one other thing. Stacked, my workout app, getstackedapp.com is currently undergoing a complete stem to stern overhaul. And I will be sharing a sneak peek, let's say sometime in the next couple of months. I'm actually very excited about this because this 2.0, Stacked 2.0 is sexy. It's slick and it's going to be 100% free. So currently

Stacked is a free download and you pay a one-time upgrade fee. If you like it, you can try it for 20 workouts, I think it is. And then if you want to keep using it, you pay a one-time unlock fee. Stacked 2.0 is going to be bigger and better as far as the app goes and just 100% free. But more on that in the next couple of months, once I have something worth showing, I will bend your ear a bit more about it. All right. Well, that really is everything. So please do let me know what you think of this update. Should I keep doing these every month? Would you like to keep hearing what I am up to and what is going well and what is not going so well? Let me know. Shoot me an email, mike at muscleforlife.com. And if you did and don't mind doing me a favor and want to help me make this the most popular

health and fitness podcast on the internet, then please leave a quick review of it on iTunes or wherever you're listening from. This not only convinces people that they should check the show out, it also increases its search visibility and thus helps more people find their way to me and learn how to build their best bodies ever too. And of course, if you want to be notified when the next episode goes live, then just subscribe to the podcast and you won't miss out on any of the new goodies. Lastly, if you didn't like something about the show, then definitely shoot me an email at mike at muscleforlife.com and share your thoughts on how you think it could be better. I read everything myself, and I'm always looking for constructive feedback,

so please do reach out. All right, that's it. Thanks again for listening to this episode, and I hope to hear from you soon. And lastly, this episode is brought to you by me. Seriously, though, I'm not big on promoting stuff that I don't personally use and believe in, so instead, I'm going to just quickly tell you

about something of mine, specifically my fitness book for men, Bigger, Leaner, Stronger. Now, this book has sold over 350,000 copies in the last several years and helped thousands and thousands of guys build their best bodies ever, which is why it currently has over 3,100 reviews on Amazon with a four and a half star average. So if you want to know the biggest lies and myths that are keeping you from achieving the lean, muscular, strong, and healthy body that you truly desire, and if you want to learn the simple science of building the ultimate male body, then you want to read Bigger, Leaner, Stronger, which you can find on all major online retailers like Amazon, Audible, iTunes, Kobo, and Google Play. Now, speaking of Audible, I should also mention that you can get the audio book 100% free when you sign up for an Audible

account, which I highly recommend that you do if you're not currently listening to audiobooks. I love them myself because they let me make the time that I spend doing stuff like commuting, prepping food, walking my dog, and so forth so much more valuable and productive. So if you want to take Audible up on this offer and get my book for free, then simply go to www.bitly.com slash free BLS. And that will take you to Audible. And then you just click the sign up today and save button, create your account, and voila, you get to listen to Bigger, Leaner, Stronger for free.