My First Million - #158 - Buying Michael Jordan's House (and Making a Profit), Investing in Athletes & Successful Startup-Studios

Episode Date: March 5, 2021

MFM #158 Andrew Chen story University of Washington has a program for gifted high schoolers who want to do college early. Andrew took part and graduated at 19. He met some pretty cool people doing ...this including emmit of twitch, and head of hedge funds. Shaan got into a Duke program as a teenager via TIP program by scoring high on PSAT. Shaan: This is a great marketing trick -- he’ll do this when he starts his school For athletics, the opposite is done. MJ’s house Michael Jordan’s Chicago home went on sale for $30m many years ago, but hasn’t sold. Today it’s on sale for $14m. Idea #1: Buy the house using crowdfunding and through NFTs, any fan can own a fraction of the property. From there, the property can be turned into a museum. Idea #2: Instead of turning the house into a museum, turn into a great Airbnb. Obama’s Hawaii house (the Plantation Estate) rents for $6k a night or $180k a month. You have to make it the dream “man cave”/sports fan getaway. Make it an alternative to Vegas for bachelor’s parties. Fill the house with Jordan memorabilia, and make it an incredible experience for fans to come to. Famous homes: There's a precedent for taking famous homes and turning them into museums.  Graceland: Elvis’ former home receives 600k visitors each paying ~$30 Painted Ladies: Painted Ladies and “Full House” house are mainstay attractions. “Full House” house sold for a premium above market price.  Counter: Sam is sceptical of crowdfunding on Rally Road because of the difficulty in liquidating. Shaan counters by saying fractional ownership makes liquidity less of an issue. Also many aren’t concerned about selling. Would rather wait and hold. Big League Advance BLA: Offers cash to minor league baseball players with the promise of making money if the baseball player hits it big. Fernando Tatis Jr: Took cash when he was in the minors from BLA, but now has to pay out ~$30m after signing a $300m+ deal Opportunity: Baseball is the easiest to model, but the NBA presents a great opportunity because of guaranteed contracts. If a player gets a $100m, 5 year deal, you can offer them $80m upfront for the contract. Instead of  Counter: This is a risky business. The business only works if you can model properly and get big hits to cover the losses. Startup studio Instead of investing in companies or starting just one company, startup studios invest and incubate several businesses at once. Shaan: Historically very tough and didn’t work. Garret Camp, Mark Pincus, Kevin Rose, and Michael Birch (Monkey Inferno where Shaan worked) all had studios which had no big winners. Successful studios: The tides may be shifting as a few studios have begun getting hits. Thrive Capital by Josh Kushner (Oscar), Atomic by Jack Abraham (Hims), Prehype (Barkbox and Ro) Atomic: Only works at one project at a time and the team has 9 months to raise a series A or else may be out of a job. Also focused more on B2B than consumer. eFounders: European studio that only does SaaS. They’ve been able to make the model successful Kevin Ryan: Part of DoubleClick when it was sold. Made about $20m and created AlleyCorp which incubated companies like MongoDB, Business Insider, Zola and Guilt. Good: It’s a dream job because you work on multiple ideas. Unlike a traditional startup, when failure happens you can just move onto a new project as a team Bad: For a startup to work, you need laser focus. Often what happens, when a startup hits a plateau, you can pivot to an area that’s working. At studios, the team is more inclined to move onto another project altogether. No do-or-die, back-to-the-wall mentality as with startups. --------- Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. Editing thanks to Jonathan Gallegos (@jjonthan)

Transcript
Discussion (0)
Starting point is 00:00:00 Look, if you don't figure this out, you're fucked. You're broke. I feel like I can rule the world. I know I could be what I want to. Sean, why we keep getting two things that's kind of like keeping me up at night. The first, which doesn't keep me up at night, but weirds me out. Why do people keep confusing us? And the second thing, and the second thing that does keep me up at night is, I don't know if they're saying it just about me or about both of us, but they say that we look differently than they thought.
Starting point is 00:00:27 it. Yeah. And I think both are like, I think both are insults wrapped in disguise. Like, they're not saying anything bad, but the way they're kind of like laughing makes me think, it's not a, it's not a good thing. I don't think it's an upgrade for them when they see. Someone said that I write like a bro, but I look like a nerd. And I'm like, you're, you're insulting both my looks and I look.
Starting point is 00:00:56 and I like how do you make me look I want to look like a bro maybe and talk or wait which one do I want to do I want to look like a bro and talk and talk like a nerd maybe that's hilarious um yeah so people mix up that means for months they've just been listening to this and they think I'm you and they think you're me and when they follow us they uh you know they have it all wrong it's kind of funny and then um I have uh do you know what e-foiling is What's Efoil? What are you talking about? I'm about to rent one. So it's a $12,000 device. And it looks kind of like a wakeboard, but it has like a three foot to four foot like rudder that sticks on the bottom of it. And on the bottom of that rudder is a motor. And it's like a boosted skateboard with like a handheld acceleration device. And you lift off and you ride three feet above the water.
Starting point is 00:01:54 I've seen this now that you say, I thought you were talking about something related to, like, I don't know, microphones or voices. You just switch topics with a hard left turn, but I appreciate that. So I saw this because what's the name of that one surfer guy who's like super famous? Laird Hamilton. Yeah, Laird Hamilton. I saw him doing this where he was going. I don't know if his, I think his was like even taller.
Starting point is 00:02:15 But basically he was surfing with, you know, there's like a, there's like an underground fin. And then he's elevated above the water. And he was like, and there's like a jet ski that he's standing on. on. It was kind of crazy. Sounds like that's what this is. Yeah, well, I'm about to go do it in an hour. I'm pumped. Before we get into ideas, it might be. It might be. I'm getting ads for it constantly on social media. It might be. We have a good episode today because you brought something up incredibly interesting and I went deep on it. But before we get into that, can I tell you a quick story? Yeah, go for it. Okay, so a few weeks ago, I got mocked on the internet for like,
Starting point is 00:02:56 doing this trapped in a closet with Andrew Chen thing. So this guy named Andrew Chen is a partner at Andreessen Horowitz. He's got a cool startupy blog. But I heard, he told me one of the wilder stories I've heard recently. So when he was in, I think I might get some of the details like wrong by year or two. But when he was in about sixth grade, he took the SAT and scored really high. And when he did, I think it's the University of Washington does this thing where every five or 10 years, they take five or 10 students per year who are in six or seventh grade, sometimes younger, like 12 years old, whichever grade that is. And they asked them to come to college, to come to University of Washington. And he was one of the students. And so he at sixth grade, I think he skipped
Starting point is 00:03:44 seventh grade and went straight to college. And he moved there in a dorm, went to college. And I asked him who else was in it. And he actually said Emmett, Emmett Shear from Twitch was one of the folks. Wait, so he didn't go to college. He didn't like become a college student. He just went for like a camp or something? No, no, no, no, no, no, no. Dugie Hauser stuff. Like he literally, instead of going to seventh grade, he moved into a dorm, went to college, and here's where it gets even crazier.
Starting point is 00:04:13 So he like moved there, moved away from home, which I think his parents are from the state as well, but it was like moved half an hour or however far away from home, lived there as a college student. And he understandably was kind of embarrassed and didn't really tell a lot of people. And so they thought that even though he was however, whatever age you are in seventh grade, they kind of assumed that he was just another 18 year old. And apparently he told me that he even dated a girl. He just kind of acted normal. And they didn't find out that he didn't like hide it from them, but he didn't bring it up. And they didn't find out until a senior year or something like that when everyone was turning 21.
Starting point is 00:04:47 And they were like, when do you turn 21? He was like, oh, I'm actually 17 years old. or six, whatever. 16, yeah. And it's a pretty wild story. And I asked him, like, who else was part of this program? He said the founder of Twitch was, some person running a huge hedge fund, just like baby genius, like real baby geniuses, crazy fascinating story.
Starting point is 00:05:07 And apparently the University of Washington still does this every year where they select, I forget what they call the program, but it's like a thing where they have psychologists and therapists meet with the kids every quarter, every month to discuss what's going on. and it was incredibly fascinating. And in a very typical genius response, I said, isn't that weird that you skipped high school? And he was like, well, what do you think about it? Adolescence is really just like a societal constraint.
Starting point is 00:05:34 And I kind of experienced the same. And I was like, oh, yeah, I mean, I guess you're right. But like, thanks for proof of my point. Age is just a figment of my imagination. Yeah. Is that wild? That is wild. Also, I don't know if that's true because Emmett definitely went to Yale.
Starting point is 00:05:48 And so did Justin Kahn. So I don't know what. Maybe it was through Yale, but he said that Emmett was part of the same program, or maybe he dropped out. But he said that Emmett was part of age 13. I love it. He said that Emmett was part of his program. I don't know what a program meant they do it in a ton of different schools, but like a 13-year-old freshman in college. Would you let your kid do this? Or would you want your kid to do this? Let's say your kid's 12, scores high on a test. Would you want them to skip high school and go and be a 13-year-old college student? amongst the crazy 18-year-olds?
Starting point is 00:06:25 So it's a good question because my gut instinct is probably the same as everyone else's, which is high school is important. You learn about yourself and it's important to go through all that normal stuff. But we also complain that high school often, or that like what you learn in high school is kind of bullshit. And, you know, what does the world look like if you do combine the two? So like maybe it is. So I don't know. But isn't that a wild story?
Starting point is 00:06:53 Yeah, that's crazy. It's just such a fun fact about someone. Yeah, I also think it's an interesting strategy for the colleges. Like, why are they doing this? I think it's kind of cool. I remember the reason I ended up going to Duke is because they had this thing called the tip program, which is the talent identification program. And you would take the, I don't know, the PSATs or something like that.
Starting point is 00:07:14 And then if you scored above a certain thing, Duke would send you this kind of like kit, this goody bag. And it basically was like, it felt like getting an owl from Hogwarts. And it's like, hey, you're 12 and like, we want to invite you to this special school
Starting point is 00:07:28 for the gifted and talented. And it just said, like, you scored high on this. We have identified you as a talented person. We would love to, you know, like have you come visit at our campus and like eventually.
Starting point is 00:07:38 And the shit worked. I went to Duke eventually. I didn't put two and two together. That's why. But like, if I think about it, that's why I started paying attention to them. And that's why I started following the basketball team.
Starting point is 00:07:47 That's how I even heard about it. Otherwise, as a 12-year-old kid, you don't even hear about colleges, right? So I thought that was pretty interesting. And if you think about it, you know, these schools are for profit. These schools are trying to get, you know, they're trying to get tuition. They're trying to get people to come in and pay the 40, 50 grand to go to school. And so these little investments and, you know, who doesn't like to be called talented? Who doesn't like to be called kind of like a phenom?
Starting point is 00:08:12 What parent doesn't want their kid to be identified as a special? That shit works. And I'm surprised that more schools don't do this. And when I start my school, I, too, am going to do this. Yeah, I'm trying to, like, do some research on it right now what we're talking, and it's not really effective. But you'll have to look up this program when you're done. It's just a really interesting thing. And it was funny to meet someone who went through it.
Starting point is 00:08:37 And it was just such a silly fun fact about someone. By the way, my roommate in college, we, when we got to college, I was like, yeah, yeah, you know, we're all 17 or 18, whatever. we were as freshmen. And he was like, yeah, like, he would say like, yeah, but then like I noticed his expression. I was like, well, what? He's like, well, I'm like 19 and a half, about to turn 20. And I was like, what? Why are you so old? And basically, they do the exact opposite when it comes to sports. So in sports, the common thing to do is to like sandbag your kid and basically hold your kid back a grade or like send them to school a year late so that they're always bigger, faster, stronger than all the other kids in their grade. And you're always like the
Starting point is 00:09:17 star athlete because you have like an extra year of development or you have a better shot I should say of being a star athlete. And so he was from Wyoming. He's like, oh, dude, in Wyoming, this is, that's par for the course. Dude, every, you know, every sixth graders, like an eighth graders age. Because everybody wants to like have their kid be. When I, my first two years of college, I was an athlete and I would compete against these guys. And there was two groups of people that we would like, and I was friends with them, but we would tease about they're not really, it's like, it's a little unfair, which is the first was Kenyan. so Kenyan runners.
Starting point is 00:09:51 I don't know. I don't know. I don't think they were lying about their age, but I think there's an exemption if you serve in the military. So you get to compete in college and college athletics. I think until you're, this was 10 years or eight years ago, however long, you get to compete until you're 26 years old. And then the second is for religious stuff.
Starting point is 00:10:11 So the Mormons at age 18 would bounce for two years. So they would be a 20-year-old freshman, which means they'd be a 24-year-old senior in college. college. So I was 18, my freshman year competing against 24, 25 year olds. And so, yeah, the Mormons and the Kenyans, and anyone served in the military. And I know this topic is basically nobody gives a shade about what we're talking about. But I will say there is a lesson. In life, you get to choose, are you going to punch up or punch down? And the Andrew Chen thing, going to college at 12 or 13, that's a kid who's punching up. You're, you know, you're in an unfamiliar
Starting point is 00:10:44 circumstance. You're stretching beyond, you know, what, you, what, you're, what, you, what, You're playing in the bigger leagues than where you are. And then there's the athletes that are held back years or, you know, come back and compete against people, you know, two to five years younger than them. That's punching down and weight. And I would say, like, punching down has some benefits because typically you're going to score better, do better in these little, like, games, you know, in high school or college athletics. But in the end, you really want to be somebody who punches up.
Starting point is 00:11:16 You always want to, I think, you know, for long-term success, want to be somebody who punches up, somebody who's always in a room where you're just barely hanging on because it'll push you to get better more so than just dominating people because you're older and stronger than them. Well, work for Andrew Chen. I think he's 38 years old,
Starting point is 00:11:33 but I was like, but you're really like 45. Right? Like you're going to experience like a 45 year old. All right. Let's get to the topic. First full-time job at 18. Okay,
Starting point is 00:11:43 let's get to the first one. So Sean put something on here that I actually think I was telling a friend as I was researching. I actually think that this is one of the better ideas that we and you you've ever come up with. The Michael Jordan thing. All right. You want to, yeah, you want me to explain it? Okay.
Starting point is 00:12:02 So I've been looking at this house for a long time. Michael Jordan's house has been for sale for like a decade and it hasn't sold. And this is his house kind of like in Illinois near Chicago where Michael Jordan was on the Bulls and he had this 56,000 square foot home in Highland Park. And so this thing originally he put it up for sale and like, I don't know, nine years ago for $30 million, $29 million. And now it's, you know, the price has been cut in half and the thing is still not selling. And if you look at the photos, you can just go, it's like on Zillow. So you can go look at the photos. He's got like an indoor basketball court. You know, the gate leading up to the driveway has his big 23 number like embossed in it.
Starting point is 00:12:48 he's got, you know, everything you would want, like huge, you know, closets because he's got, you know, all his Air Jordans or whatever. And so his house is, it's pretty unbelievable, right? There's all kinds of epic shit here. But it's not selling. And it's not selling for, I think, a couple of reasons. It's like, you know, it's very custom to Michael Jordan. Like, it's like, it was custom made in many senses.
Starting point is 00:13:11 So, you know, the other rich people don't necessarily want to live in a house that's like made for another dude. It's also, you know, it's very expensive for the area. The property taxes are really expensive, all that stuff. But I was thinking, okay, the price is now cut in half. Now it's a $13 million house or a $13 million home that you could buy, 13, 14. And now it's in range where maybe there's something fun you could do with it. Now you might be getting a value buy. So I was thinking, all right, there's a bunch of people obviously that are basketball fans that love Michael Jordan.
Starting point is 00:13:42 there's a bunch of new ways to crowdfund that we've been talking about NFTs or Kickstarter or different crowdfunding platforms. So the question is, should we buy Michael Jordan's house? Should we start a crowdfunding campaign and buy Michael Jordan's house? So if you could get 5,000 people to each put in $2,500, then you could own a fractional share of Michael Jordan's house. You could own a piece of this history. and we could just buy it out, take it off the market, and we could own this thing.
Starting point is 00:14:15 And then the question is like, what do you do with it? And so I wanted to brainstorm with you, A, should we buy Michael Jordan's house? And B, what could we do with it if we did buy it? What do you think? So the whole NFT thing, I wouldn't do that. I think that I think you've had two ideas here. One is to buy his house and two is to do the NFT thing. One of those ideas is great.
Starting point is 00:14:38 I think the other one is overcomplicating it. I would 100% buy it. And the reason why I think it's such a great idea is immediately after seeing you write this, my thought right away went to Graceland. You know what Graceland is? No. That's funny that you don't know what that is. It's because it's such a big deal in my family, or Elvis is at least.
Starting point is 00:14:58 So Graceland is Elvis Presley's house. It's in Memphis. It's in downtown Memphis. It's actually in a pretty crappy neighborhood now or the neighborhood is not nice. And it's like kind of gross, but it's. It's just like a cutesy thing to do if you visit Memphis. And I went and did research on it. And so around 600,000 people a year go to Graceland, which brings in something like where I have the numbers here.
Starting point is 00:15:23 Okay, so Graceland, just in attendance, just in ticket sales, brings in $21 million. So it's, yeah, pretty wild, just on tickets. 600,000 visitors a year, $36 a ticket, right? Yes. And I got interested in this. So I thought, what are the most visited homes in America? So I came up with a few, and I want to fill you in on them. So the White House doesn't count because you can just, I think you can get a tour,
Starting point is 00:15:50 but you can also just walk outside of it. But Graceland, 600,000. The second one, you guys are going to make fun of me. I don't know how to pronounce this. Is it Monticello? I think so. Okay, Monticello, that's Thomas Jefferson's house. And so the interesting thing about this place, as well as a few other I'm going to mention,
Starting point is 00:16:05 is that they're nonprofits, which means all of their numbers are public. And so the revenue for Monticello, which includes a ton of investment revenue, was around $200 million in 2010, but around $8 million, 7 million came just from ticket sales. So $8 million a year in ticket sales, which is crazy. And they have around 500,000 people. Another most visited home is never like homes that people drive by, Neverland Ranch. People don't go there. But the other one, another great one is Mount Vernon, which is I think, what's our first president? George Washington's house. And they do in food sales alone. This is crazy. Just in food, $17 million a year. Wow.
Starting point is 00:16:53 Is that crazy? The whole operations. And then they do $15 million a year in admission sales. And in total, they do about $51 million a year in total income, which includes $10 million from contributions. Is that crazy? No, that's absolutely insane. So let me ask you, these, okay, so this, all of a sudden, this starts to get really interesting, right?
Starting point is 00:17:16 Because I think Michael Jordan is on par with Elvis and, you know, Thomas Jefferson. Michael Jordan's got T.J. beat by a long shot. So, you know, MJ over T.J. I think is part of the slogan we have when we buy this thing. But if they're doing this much in traffic, I got to know, is there something else? Meaning, like, are these in really, like, popular areas where there's already just a lot of tourists or something like that? and this is just a pit stop because, you know, Michael Jordan's house in a neighborhood. You'd have to only be going to go to this place. I looked up Michael Jordan's address.
Starting point is 00:17:48 Guess how far away it is from Chicago airport, one of the most popular airports in the world? I'm going to guess 45 minutes. 20 minutes. It's 20 minutes away. Okay. So it's like, have you been in Memphis? Memphis is like, there's not that much going on in Memphis and all these people are going to Memphis. Um, people are, Chicago is what, the fifth most populous city in America, or maybe third, something
Starting point is 00:18:13 like that. Something is interesting here. So what I would do is I wouldn't do the NFT thing. I would raise, uh, two or three million dollars from a bunch of rich people. Um, or I would try to use my own money if I had two or three million dollars that I wanted to spend on this. And I would buy it. And then it would probably cost a fair bit of money to get it set up. It would probably cost a lot of money. another many more millions. But then you'd have to convince collectors to lend you the stuff and you create a Michael Jordan Museum. Yes.
Starting point is 00:18:45 And that's how you do this. And the companies that we've just mentioned, Graceland, Monticello and Mount Vernon, so those obviously, those folks lived in the 1700s or died in the 1800s. So they've been around, those properties have been around as tourist destination. for 100 plus years. But they've done 50 million in revenue, which is a shit ton. But even if you've just done $2 or $3 million in revenue, and you could do that and adjust for inflation for 50 plus years,
Starting point is 00:19:17 kind of like Graceland has done it for 60 years, that's incredibly fascinating. Right. Yeah, I'm with you. So I think you're shitting on the NFT thing a little bit, but it's not about NFT. What I'm saying is crowdfunding. So I think that there's a benefit to crowdfunding,
Starting point is 00:19:32 which is that crowdfunding is a way to make, the story more viral. It is a more PR-worthy story that, you know, people from the internet, people from Reddit, whoever, got together and bought Michael Jordan's home off the market for $15 million. They raised $15 million and bought the house versus a rich guy, went to his rich friends, raise some money. The second thing is those become, you know, your evangelist to spread the word and to come make the pilgrimage to go see Michael Jordan's house. And I think you could do two or three things with it. I think you could make it a museum. that's like a modern museum that we've been talking about,
Starting point is 00:20:06 like the Museum of Ice Cream or something like that where the tour is very heavy photo-based. And so you're going through, and it's all these different photo exhibits of, you know, you in Michael Jordan's bed and, you know, wearing a pair of his Air Jordan or standing in a pair of a giant Air Jordans or something like that. And you make it like a museum of ice cream
Starting point is 00:20:29 where you're going to walk out with, you know, 10 photos that are Instagram worthy at the end of it. I also think... Give people background on ice cream museum. Yeah, Brady, you can pull the latest numbers, but I think these guys raised at like $100 million plus valuation. And if you ever go to one, they're pretty cool. It's not the most amazing thing.
Starting point is 00:20:49 Honestly, I was a little bit disappointed, but the photos do turn out cool. It's a museum that you walk through. So it's like a guided path. And you go through maybe like 13 different rooms. And every room is something cool. And you get a little, you know, you get an ice cream cone of some flage.
Starting point is 00:21:04 and then you can take photos next to some, like, exhibit that they've set up. And the idea is not for you to look at the art, like a traditional museum, but for you to, like, take a photo in the art and post it on Instagram, and that's their marketing. That's the free marketing that they get. And so Museum of Ice Cream, oh, yeah, here everybody has it. They raised $40 million. They raised a $40 million Series A at a $200 million valuation last year. And I think this could be bigger.
Starting point is 00:21:31 I think this could be much, much bigger as a brand. The other thing that you could do is sports cards are having this incredible boom right now. And I think what you could do is you could have certain collectors put their collection in the house. The house could be basically the vault to store some of the most rare memorabilia in the sports world, sign basketball, shoes, and sports cards. And that could be part of the museum. And you basically store it and you store it for some of these collectors. So I think there's a bunch of stuff you could do to make this work. But the idea is like, can you buy this thing for $13 million, put another $4 or $5 million into getting it all set up?
Starting point is 00:22:13 And then could you make $5 million a year? Could you make $10 million a year like you're saying these other guys do as a pilgrimage for tourists going to Chicago and basketball junkies? I think the answer is definitely yes. And I think it's so interesting. I found another example of one. and it's called the National Trust for Historic Preservation. And it's a nonprofit and all they do is buy historical buildings. And I looked at their numbers.
Starting point is 00:22:49 They've been doing like 50 or 60 million in revenue for years. And I'm still trying to figure out how to entirely read nonprofit statements. But they have a line item that's revenue less expenses, which I guess that just means profit. I mean, I don't know how they define. Yeah, that's EBDA. I don't know how they define either of those. But it was 26 million.
Starting point is 00:23:12 And it's been doing that for years. Is that nuts? So I like this idea. I like this idea a lot. And I kind of want to dig a little further into how these homes, home museums work. Because I think this is pretty interesting. The other good thing about this, by the way,
Starting point is 00:23:25 is that the Basketball Hall of Fame sucks. Nobody cares about it. Nobody goes to visit it. all the other sports like, you know, Canton for football, these are like tourist destinations, you know, tons of people go there every year. It's really cool. And the basketball one is known to be super lame
Starting point is 00:23:42 because they let way too many people in. And it's not like it's not a thing that basketball fans really care to go do. Can I give you two more examples that we, what we could consider doing instead of even doing a museum? Maybe this is even simpler. Yeah. So I'm staying at my friend Jack's house. It's a badass house.
Starting point is 00:24:01 five doors down or 10 doors down, something like that nearby, is what they call it the Obama House. And when Obama was in office from, when was he in office? The 08 to 12 was the second term, or whatever it was, he would stay at this house down here. And the owners let them stay, I think, for a massive discount. Now it's like, it has its own Wikipedia page and it's called like the Obama House. And it sold 10 years ago for $7 million after he had already stayed there, which, sorry, 7 million.
Starting point is 00:24:38 Did I say $7 for $7 million, which is a lot of money, but they rent it out right now on Airbnb for $6,000 a night. Or if it's booked all the way up, $180K a month. And it's branded as the Obama House. I think that you could absolutely crush it with a Jordan Airbnb house. Would you and a group of friends be willing to pool together $3,000 a day? day to stay there, maybe. I think the way you'd have to do it is you'd have to make it like a Vegas alternative for bachelor parties and stuff like that, birthdays.
Starting point is 00:25:11 It's like, what is the man cave man dream vacation? It's like, dude, we're going to go stay in Michael Jordan's house. 14 of us are going. And it comes with like all the amenities and, you know, all that stuff. This is where you go. This is where you want to go if you want to live like the sports fans dream. I think you could do that. I do like the museum one better.
Starting point is 00:25:30 What was the second idea you had? You said you had two. Oh, well, it wasn't the second. I guess it was more so just another example. The Fresh Prince of Bel Air House. It's kind of interesting. But do you remember living in San Francisco how there's like the what's it called the painted ladies, which is the full house house?
Starting point is 00:25:50 And then there's the missed out firehouse. I would just want to buy all these and turn them all into tours. So I lived a block away from the from the full house house. And literally 24-7, there is. somebody standing outside of that house during the daytime, taking a photo of it. So there's just a constant, and it's not like a huge line of people, but there's always like four people standing outside taking a photo in front of the full house house every single day for the whole year.
Starting point is 00:26:15 It's kind of crazy. And then it just sold actually. And it's sold at basically like, I think 1.5 or 2x the market rate in that area. So they got basically like a double premium because it is the full house house, which I think is, you know, kind of interesting. But okay, I think we should, I think we should buy Michael Jordan's house. I think we should crowd fund. I think we should crowd fund 5,000 people together.
Starting point is 00:26:37 We should own this thing. Or we could go to Rally Road and we'd say, hey, rally, let's put Michael Jordan's house on Rally and, you know, let's sell this baby out. I think if 5,000, right now, if you go on Rally Road, you'll get 2,000 or 3,000 people buying a fractional share of, you know, a pair of Jordans or a signed autograph or a signed rookie card or something like that. Fuck all that. Let's own the guy's house.
Starting point is 00:27:00 So I think you could easily get 5,000 people on Rally Road. to buy a fractional share of Michael George's house. I'm surprised they don't already do this. If they're listening to this, you know, go for it. Just give us credit and give me a share of the house. I actually think that they wouldn't do that because how do you liquidate that? It's been on the market for 20 or how long, 10 years. No one is obviously no one's buying it.
Starting point is 00:27:24 So like how do you get liquidity from that after seven years? I don't think you don't. I think the game here is. The point of rally is that they take things that are not assets and they make them not liquid assets, they make them liquid assets. So because you can own a fractional share, now there's liquidity. Any one person who owns a piece of Michael Jordan's house can swap it for anybody else who wants to own a piece of it.
Starting point is 00:27:44 So you don't need a $15 million buyer because you can sell them in blocks of $1,000 or $1,500. And so when you bring that price point down, there's people who want to own a piece of the, a piece of the art, a piece of the asset, which is how they do like, you know, they'll sell, you know, a Harry Potter first edition, signed, you know, set of, books and, you know, instead of selling it for $25,000, they'll get, you know, 2,000 investors to each put in, whatever, whatever the math comes out to, $150 to go buy, you know, to own a piece of that thing. So they introduce liquidity by making it fractionally owned. Yes, but there's still no cash flow. You have to create an operation around this to create cash flow. There's no cash flow in a basketball card. There's no cash flow in Air Jordans. There's no cash flow in Harry Potter first edition. Asian investor who's willing to buy it. No, dude, you're still thinking like the old world. You haven't seen what's going on in Rally.
Starting point is 00:28:40 You're staying with Jack Smith. You should go ask Jack Smith about how this stuff works. He's the one who taught me and he's one of the biggest investors in this stuff. He's not buying it for cash flow. You know, he's buying it because there are, there is another, there is another collector. And when you make it fractional, now way more people can get in on collecting it versus just the rich, deep pocketed people who could buy the whole asset 100%. Yeah, bro, but who liquidates it after a handful of years?
Starting point is 00:29:10 On Rally Road, someone actually buys the car after a few years. Very rarely. Occasionally, somebody comes and offers to buy out the whole lot. And then they put it to a vote. I don't know if you've seen this, but like, you know, let's say a box of Pokemon cards went on there, like a super rare Pokemon card set. I don't know what the IPO was, but on Rally, the IPO did it. Let's pretend it was $50,000.
Starting point is 00:29:32 And then what happened is a big Asian investor came in and said, we'll buy this thing out for 85,000 now. So you'll all get a profit. But we want to own this thing. And they put it to the vote of all the share owners. And they said, no. They said, we're going to hold it. We think it's going to go up. So they voted no.
Starting point is 00:29:48 They voted to keep it. So they're not all trying to liquidate soon. You know, some people who are buy and hold investors will want to own these assets for a long time because they think, hey, you know, if I just hold this now, you know, what's Michael Jordan going to be? what's Michael Jordan's fame going to be 20 years from now? If Michael Jordan passes away, how much this is going to be worth? And there's people who are in it for the long term. So I think there's, I think the collectibles thing is a little bit different than I think about it differently than you do, I would say. You basically need Jordan to have a good tragic accident. Or like, for example, the last dance came out. So the last dance is 10 part documentary that came out on Netflix and ESPN.
Starting point is 00:30:28 You know, millions and millions of people watch this thing. And Jordan's brand. You could see all the price of Jordan's went up. Jordan's like brand visibility and brand sentiment went up because this documentary came out. And he's still alive. It wasn't a tragic event. But somebody told the Jordan story to the younger generation who grew up where, you know, they were two years old when Jordan was at his prime. And so Jordan Brand got stronger with the last dance coming out. And I think that's just going to continue, you know, over time because he's got all these different, you know, the legacy becomes bigger than the person itself.
Starting point is 00:31:00 But I have a different thing that's sports related. Okay. Yeah. Can I do this one? So a different thing that sports related and ties into the idea of making assets out of things, making liquid assets out of things that were non-liquid assets. So there's this company called Big League Advance. Did you see this thing? No, keep going.
Starting point is 00:31:22 All right. I'm looking it up. So shout out to Joe Pompeiano, you know, Pomp's brother, one of his brothers who, you know, does these Twitter threads all the time. So he did this Twitter thread that caught my eye. And it was about this player, Fernando Tatis. So this guy is one of the young, I don't follow baseball anymore because baseball is slow and boring to me now. But I used to. And, you know, back on the day, I remember.
Starting point is 00:31:46 Fernando Tatis, his, is that for, is it Fernando Tastis Jr? Junior? Because, okay, when I was a kid, the senior played in St. Louis and he was like a huge deal. I think he hit like, he hits three grand slams in one inning. And he was like our hometown hero for years. Okay, that sounds crazy. But yeah, basically this guy is like one of the youngest star baseball players. And now, like, he, you know, signed one of the big contracts.
Starting point is 00:32:11 So he signed a $340 million deal with the Padres. And the interesting thing that came out of that was that this company that I had never heard of called Big League Advance made $30 million off of that deal. So who is big league advance? So basically what these guys do is they go to minor league baseball players, of which there are thousands. And they say, look, you're making, you know, you don't make. shit in the minor leagues. You know, you're riding the bus. You get paid nothing. And you're hoping to one day get to the league and you're hoping one day to become a star. You're hoping for the Fernandez story where someday you'll sign a huge contract. And what they do is they go and they offer you a deal.
Starting point is 00:32:49 So they'll say like, hey, we'll give you $100,000 for 1% of your future earnings. So it's an income share agreement like we've talked about with Lambda School and whatnot. And they'll go and they'll say, you know, $350,000 for 8% of all your future earnings. So we'll bet on you. We'll take a risk on you. So you get some money today. You can give your family a better life today. You don't have to keep like roughing it while you work your way up.
Starting point is 00:33:12 But hey, if you hit it big, like we're going to get paid out. And they basically do a bunch of analytics on their side to try to guess which players to invest in what is the exact deal to offer them. So it's like a startup investor who's coming up at the valuation of every minor league baseball player. And they know they'll lose money on like 80% of the money. the deals that don't pan out. And they're hoping that the 20% that do turn into huge returns like a Fernando Tetis Jr. And so I think this is an awesome idea. This actually is similar to a company
Starting point is 00:33:42 that we've talked about called Pipe. Pipe is they basically take companies that have SaaS revenue and they say, hey, you got all the SaaS revenue. Let's turn that into a tradable, investable asset. Let's take your contracts you have with customers. Let's make it so that anyone can just buy some of your SaaS contracts off you. And you get money today up front for those contracts. You don't have to wait the 12 months for your customer to pay you every month. And for that investor, they're going to get a premium. So they'll pay you the years worth of the contract.
Starting point is 00:34:15 And in exchange, they get like a 12% return on their money. And you get money up front, which you can reinvest into your business. So I really like these companies that are taking things that were not investable, tradable assets and making them investable tradable assets. And I think Big League advance is a cool one because it's basically betting on minor league players that might turn into stars. What do you think of this? Well, I'm looking at their website.
Starting point is 00:34:40 So how can a minor league, does that ruin the amateur stat? Or is there still amateur status within a month? Minor league is pro. You're a professional player. You're part of a team's farm system and you get paid. You're out of the college system by then. So you can only do this, you can't do this for college kids. Correct.
Starting point is 00:35:02 That's cool. So I think that you, I'm looking at their website now. So I imagine this would work for golf, baseball, tennis, basketball, tennis, I guess. Anything that's like crazy numbers related, right? Like you can kind of, like, I wonder which sports do you think are the most predictive in terms of. Baseball is known to be the most predictive. and the most like kind of statistically modelable because your teammates kind of don't matter. When you're up there batting, it's just you and there's no like team dynamics.
Starting point is 00:35:33 Whereas in basketball, a player can be better or worse because there's five other people on the court all moving around and it all affects each other. But, you know, that doesn't really matter in this case. Here, what you're basically saying is let's say there's a like this guy Spencer Dinwiddie tried to do this on the nets. He had signed like, let's call it a $30 million contract. And what he tried to do was offer people token shares in his future. So he said, look, I think today I'm like a B level player. I think I'm going to be an all star someday. So if you invest in me now, you'll get a share of my future contract.
Starting point is 00:36:07 And so you're just betting on a player. You're just saying I think that this player is going to be a star. And I think this player is going to earn this much in his career. So I will, I'll invest now in an income share agreement of his future earnings. And so for the player, they get money up front. They don't have to wait to earn their contracts and they get a little bit of insurance. Like if anything happens, they get hurt or, you know, something bad happens in their career. Hey, at least they didn't risk at all.
Starting point is 00:36:32 They got paid some up front. And for a fan, it's a way to kind of bet and invest in players that you think are going to have more future earnings than what they're offering today as evaluation. This is so amazing. I'm looking at their, so they've raised $150 million. I think that from the looks of it, it looks like they only have like 30 employees. Do you think that's accurate? And if they made $30 million from this one guy alone, so this was like the big home run.
Starting point is 00:37:01 And they've had other things where like they got sued by a player because they offered him $360,000 for 10% of his future earnings. And then he, you know, he tried to sue them being like, oh shit, that was like a predatory deal. I didn't want to give up 10% of all my future earnings for just $360K. But in actuality, the guy only made $1.2 million in his career. So it actually turned out to be a profitable deal. He took 360K up front and ended up only paying 120K out to these guys in the end.
Starting point is 00:37:29 So he dropped his lawsuit. Why is there so little information about these guys online, you think? There's really not a lot. They try to fly under the radar. I can't have a crunch base page. They're not a tech company. It's just a financing company, basically. They try to fly under the radar.
Starting point is 00:37:47 They also got like kind of disavowed. Like the Major League Baseball doesn't like them. The Players Association said, we do not like, we don't. like we don't say that this is a good thing. But for a player, you know, they're cutting a deal with an individual player. And I guess it's allowed in baseball, whereas in basketball, the NBA blocked the thing I was talking about. They blocked Spencer Dinwiddie from tokenizing his future contract and basically selling off future earnings. So some leagues are not allowing it, but major league baseball still does allow it. Minor league baseball still allows it.
Starting point is 00:38:19 So my question is this. And you're more sports guy than I am. And I'm a looking at this, and it seems awesome. My question is, what actually would make this fail and not work well? So bad predictions. So you invest in a bunch of players that don't pan out. You could go underwater. Like, I don't know how favorable their, I don't know how much margin of safety they have when they do this stuff. Like with startups, for example, just like startup investing, a lot of people are angel investors or a lot of, you know, average VC funds actually can't even beat the stock.
Starting point is 00:38:53 market in terms of returns. And they're illiquid and they're risky and they don't outperform. And so it really comes down to these guys' ability to pick and value players accurately. If they can't do it well, they're going to go broke. And if they can do it well, they're going to make a bunch of money. And I think that's a healthy setup. How challenging is it to do this? Because I don't know anything about sports, but I feel like this whole money ball thing
Starting point is 00:39:22 seems kind of like table stakes at this point for professional teams. Right. I don't think it's that challenging, to be honest with you. I think that there's, you know, you're getting, you're collecting data all the time, you have scouts, you have all these different ways to value players. And in this case, it's such an inefficient market because the minor league players just make nothing. And the baseball teams don't want to pay them a lot.
Starting point is 00:39:42 It's like, hey, dude, you know, do you want to live out your dream or not? And so we'll pay you the absolute minimum required for, you know, just to have you in our minor league system. And so what these guys are doing that's smart is they're taking a percentage of all the future earnings. And so I think they're basically going up against nobody right now. But I think, and I think there's even an easier way to do this in the NBA because the NBA has guaranteed contracts. So let's say I sign a five-year, $100 million deal. I'm an NBA star.
Starting point is 00:40:10 Cool. That means I'm going to get $20 million a year drip to me. And so somebody could come and offer this guy $80 million up front or $75 million up front, lump sum. here's your money today and good you can use that you can go ball out if you want. Does the NBA have big as big of a minor league? I know they have the D League, but I feel like I know so many friends that go in the minor league of baseball. Yeah.
Starting point is 00:40:36 So NBA G league is not anywhere near like all baseball players, stars and don't, stars and not go through minor league baseball, stars in the NBA, go straight to the NBA. They skip the G League. G League is like journeymen. And so you wouldn't do this with minor league in the NBA. you do it with the actual NBA athletes. And for them, what you would be doing is saying, cool, you're on your first contract. I'm betting that your second and third contract are going to be bigger.
Starting point is 00:40:58 And I'm willing to pay you up front on this multi-year contract because, hey, it's guaranteed. You could go and break your leg tomorrow and you're still going to get all this money from your team. So the NBA has guaranteed contracts. So it's way less risky. You could just say, look, I'll give you this money up front so you can go invest it and you can go ball out. You go buy your mom a house. You can go buy that thing you always wanted. And in exchange, I want to get some margin on the, because I'm willing to wait the four or five years for your contract to play out.
Starting point is 00:41:28 And I can bet on your next contract and I can give you some future money today in exchange for some percentage of your future because I think you're going to be a star. I think that this is, this is awesome. Would you value this at a software company? Because if it's like a, if the average length of an MLB or NBA player, I don't know. know what it is, but I bet it's in the eight to 10 year range, which means you have a really high LTV. You have a, I imagine, of quite predictable stream of income. Would you value this at software or close to software?
Starting point is 00:42:05 No, I don't think so, because it can't scale. That's the beauty of software is that it scales sort of infinitely. And, you know, for every additional customer you have, you don't have that many additional costs. In this case, I think this is more like real estate. I think it's just people as property. you're buying this asset, this multifamily property that has this much rent and it's going to, it's going to cash flow for this many years.
Starting point is 00:42:27 And so you basically are, I think you're just buying properties. Yeah, but real estate sells for almost SaaS like multiples. Real estate sells at like what, like a five or six percent cap rate. Yeah, but software is like 50, dude. Like if you go look at, go look at sales force or Slack or go look at these guys, multiples. You know, it's like you're at HubSpot. HubSpot is doing a billion dollars year of top line revenue. That's not profit.
Starting point is 00:42:53 And even on the revenue, I think HubSpot's valued at what? It's like a $30 billion company or something like that. So it's a 30x of revenue in that case. So software has better multiples than real estate. Sure. Well, do you want to talk about one more thing? Yeah. Go for it.
Starting point is 00:43:12 Let's talk about we don't have enough time, I think, to really dive deep into the studio model. but I'm really interested in this. So there's two companies that I've been eyeing. The first is Atomic, which is a startup of this guy named Jack Abraham, and he has launched maybe 10 different startups, one of them being Hymns, which is a multi-billion dollar company. But the more interesting person is this guy named Josh Kushner. Kushner, his brother, everyone might know as Jared Kushner. He's the guy who was on Trump's cabinet.
Starting point is 00:43:43 Josh Kushner's married to this model. What's her name? Carly Clause, I think. So he's like, quite of a fascinating lifestyle or a fascinating life. But with, he started a small fund. He was born into a wealthy family. So he had money early on, invested $400,000 into Instagram,
Starting point is 00:44:03 made a significant sum from that. And then has since not invested in companies through his, his fund, but really started them. And one of them, or he has two of them. One is Oscar, which just went public. is staking that is 1.2. The other one is Caldre, I think it's called, which is a rich person's
Starting point is 00:44:22 investment platform. But what do you think? And the reason I brought this up is because you kind of had that experience a little bit. Like your BBO was kind of a startup studio. Do you like this model of starting companies and operating them,
Starting point is 00:44:38 but doing more than one at a time? Or do you think that just passively investing is better? Okay, so the thing we did, which was called Monkey Inferno, Bebo was one of the companies inside. Monkey Inferno was definitely a studio. And in fact, before Jack started Atomic, we met up in our office and he said, hey, I'm thinking about doing this studio. Tell me everything you've learned good and bad about running the studio so I can kind of learn from those mistakes. And I told him, hey, like, here's what I think is great.
Starting point is 00:45:07 Here's some of the things I think that trip us up. If I was used starting from scratch, here's how I would do it. And then he's, you know, he took that and he took. Wait, so Jack came to you? Yeah, he came to our office and we hung out and we, we brainstormed. And I kind of told him, look, these are the strengths and weaknesses of the studio model. How are you planning to do it? And to his credit, he already, what he had as an idea coming in was already the exact advice I was recommending.
Starting point is 00:45:33 And so it's not like, oh, I told him you should do X, Y, Z. Then he went and did it. He was already planning to do it that way. But, but yeah, and at the time, I was like, you know, good luck because very few studios. There are many, many studios. The studio is like, the reason studios happen is like successful entrepreneur wins. They take some of their lottery winnings and they're like, all right, fuck it. I'm going to do a studio this time because I can't pick one idea and I just want to do a bunch of shit. I want to do a bunch of cool things. And like now I have my own money. I don't need other
Starting point is 00:46:01 investors so much or I can easily raise money from investors because I have this big reputation. And so you saw, you know, Garrett Camp, the co-founder of Uber, he starts a studio. Mark Pinkis, the founder of Zinga. He starts a studio. Kevin Rose. sold his company to Google, then he starts a studio. Michael Birch, does Bebo sells it to AOL? He started at the studio that I ran. You know, there's a whole bunch of these guys that do this stuff, and very few of them have success. We didn't have any breakout wins.
Starting point is 00:46:30 Garrett Camp from Uber, he didn't win. Mark Pinkis, he didn't win. Kevin Rose, he didn't win. So, you know, there was, for a long time, there was literally zero, like, breakout winners from studios. And recently there's been a few that have worked. Atomic has had a few that have worked. Hymns is like the big win for them. It's a public company now, I believe, and a multi-billion dollar win that they incubated in their studio.
Starting point is 00:46:54 Then there's the Bark Box guys. So I think there's studios called Pre-Hipe. So they, you know, they took Barkbox public and they've done very well. And I think they also have Roe, which is a competitor to him. So now there's been a few like, Somebody got on the scoreboard. So it definitely can work. I would say the odds are that studios.
Starting point is 00:47:16 And the best guy thrive. And now thrive. Yeah, thrive with Oscar going public is great. And so I would say the odds are still, you know, it's just like startups where it's startups, 90% of startups, you know, fail. Similar, similar odds with the studio. It's not like you get that much better.
Starting point is 00:47:32 I would say a couple things. Super fun to do because who wouldn't want this? It's like an entrepreneur's playground. You get to go to work, dream up ideas. You have a bunch of teams that are building them all in parallel. In theory, you're killing the losers and you're doubling down on the winners. And you know, you're just being super creative every day. So it's like the dream job.
Starting point is 00:47:51 Then does it, do you actually increase your odds of success? On one hand, yes, because you're getting multiple shots on goal. You're not, you don't have all your eggs in one basket with one idea. The second thing is that you're learning pretty rapidly. So you're learning from all these different reps, these different attempts you're doing. And you're keeping the team. team together. So like when a team, even if you fail, the team retains those learnings and just applies it to the next project right away. Whereas in a normal startup, if you fail,
Starting point is 00:48:18 it's like everybody goes and gets a job for two years because now you're, you know, you just did this thing for three years. It didn't work. You're in debt. You need to go make some money. And so typically the team breaks up and goes and does something else. In this case, the team sticks together. The learnings are retained. So that's what's good. The bad part, which I think is what you're going to focus on, the big butt of this whole model that I think is what makes it not a great idea. If you're, if you're optimizing for success, I don't think this is the best way is you're not focused because you have multiple ideas. And, you know, one of the benefits of one of the key things in life is focus and laser focus on making something
Starting point is 00:48:52 successful. And the second thing, which is kind of related to that is like shiny object syndrome. Every project goes through like kind of periods of plateaus. Like I remember with the hustle, you started off, you know, with the events, then you started the blog. And then like, there was a moment. I remember our conversations where you were like, the blogs are bringing in a bunch of traffic, but I don't think this is working. I need to figure out something else. What if I did this daily email newsletter? You were like trying to figure out what do we do? Is it video? Is it this newsletter? What is it? And in a studio, when that happens, when you plateau or things to stop working or growth stalls is super easy. Instead of being like, fuck, how do we find a way out of this? How do we try
Starting point is 00:49:31 to make this work? It's really easy to be like, hey, what are that other idea that we're doing? Like, that one's still super exciting. It's not in a plateau right now. So you just like unconsciously start to spend more energy on the thing that's not stuck because like who wants to stay in a fucking stuck on a stuck project. But as an entrepreneur, you have no choice. You told everybody. You told your investors.
Starting point is 00:49:51 You told your team. You told your mom. I am building this. And you have to find a way. And that's like the most valuable thing a startup has is that like the do or die situation for a startup. And I think a studio takes away the do or die mentality because it's like, do this or do that or do that or do the other thing. And so you have all these options.
Starting point is 00:50:11 And those options actually, they actually take away your biggest asset as a startup. So I would say if you're going for fun, studios are dope. If you're going for success, I think that going, like dabbling and picking a startup to go all in on is a better model than trying to run a studio with multiple projects. And that's actually what I remember my, what I spoke to you about years ago when we started hanging out at Monkey Inferno is I don't remember which one it was, Blab, Bibo, one of them. Like, it seemed pretty good, but like every business, there was some problems where you're like, people are coming, but we're getting hacked. Or I don't remember what the problem was.
Starting point is 00:50:49 Or it was like, kind of good, kind of bad. And I was like, dude, just like, just figured out. And I actually thought that you were at, part of me was like, oh, Sean's at this great place where he can do anything. He makes money and he has an unlimited budget. He can do anything. I actually think that that hurt a lot of times. And it would have been a little bit better if it was like, look, if you don't figure this out, you're fucked.
Starting point is 00:51:16 You're broke. Right. Yeah, exactly. I think you called it for what it was. Like really early on, you were like, dude, I think having everything, right, we had like a fucking private chef. We had the dopest office. We had all the engineers we needed. We had unlimited funding and runway.
Starting point is 00:51:30 We could just keep going. And you were like, dude, it's going to make you soft. Like, don't, you know, having all this shit is like not good for you. I remember you like pointing that out really early on. And then also like just pick one of these and stick to it. Don't like, don't get distracted by having a lab or a studio where you have all these different things going on. And you're just dividing up your attention 20% here, 30% here or 10% here. And like, what if you just put 120% into like the one and you just found away?
Starting point is 00:52:00 You know, I remember you saying that stuff. but it seems really fun. It is. And when it works, it's like, oh, wow, it worked and it's fun.
Starting point is 00:52:13 And that's what I'm seeing when I, when I, I mean, I don't know these guys, but from an outside perspective, and I'm sure it sucks on the inside, just like everything else has pros and cons. It seems quite fun.
Starting point is 00:52:22 It seems really exciting to be able to win big and have multiple, uh, shots on target. It seems really interesting. Um, so one thing, by the way,
Starting point is 00:52:31 one thing I think Atomic did good, uh, that they changed the model. So he was, so I told him, I was like, I told him about these problems. And he was like, yeah, we're going to do it differently. He's like, we're going to only do one project at a time. That team is do or die on that project. He goes, they have nine months to raise their series A.
Starting point is 00:52:49 And if they can't raise their series A in nine months, they're out. Like, you're out of a job. And he's like, in reality, we're going to keep the good people. We're going to offer them a job on the next one. But like, it's not a given that like, oh, if this doesn't work, no problem. Like, just work on this other thing that we're doing. And he's like, that's going to have urgency. That's going to have focus.
Starting point is 00:53:05 They're not going to split their time between different projects. And he's like, I'm going to be the CEO of the project, you know, like that we're doing. And the other big thing was they weren't going after consumer. Like we were doing consumer and like social apps, which are, you know, lower odds of hitting the lottery. Whereas he was like, yeah, consumer's super hard. You know, it's just really hard to, you know, the consumers are fickle. We're going to do B2B. And so that they started doing only B to B stuff for a long time.
Starting point is 00:53:32 And Hymns was the one kind of like consumer hit that they've had. The other things that they've had that have done okay are B2B companies, which I think are a smarter model to do. E Founders is a great example of one that that's working in Europe where it's like they only do SaaS and they really focus on problems that they know that are in the B2B space because their own companies have this problem. So then they build a product for that and they build it, make a company out of it. They've had big hits like front came out of that and different things like that. Well, Rocket Internet does it as well. And they have, there are tens of billions of dollars with the value that they've created. But the best example of this, my favorite actually, and I just realized this as we were talking, is Kevin Ryan. Kevin Ryan is someone who I admire. And I joke that we kind of look like, he's probably 30 years older than me. But I tease that we like, he kind of looks like, I look like him. We kind of look like. And he, he was the 20th employee at, I forget what it was called, but it was. was double click. It was called double click and it was sold to Google for multi-billions and eventually became Google AdWords and AdSense. And he told me that he made around $20 million when he
Starting point is 00:54:40 sold it, which is definitely a shit ton of money. And then using that, him and this guy named Jowai would invest $300,000 and give a company six months to show traction. And the outcome of their companies, there's a couple losers and a couple winners. There's probably a lot more losers than winners, but the first one is MongoDB, which is currently publicly traded at a $21 billion valuation. The second one is Business Insider, which is probably a billion. It was sold for $500 million, probably worth a lot more now. The third one is Zola, which prior to the pandemic was doing hundreds of millions of dollars in sales. And I think that there's like four or five more that have been hits.
Starting point is 00:55:20 And he told me, I actually called him and I emailed them like every month for like three years to try and get him to talk to me. And eventually he let me fly out there and meet with him. And he told me that all he does is him and Dwight. I mean, they're wealthy, right? So they can do this. But they just come up with an idea and they just get a piece of paper and a pencil. And they like write out the math. And they're like, oh, that's kind of interesting.
Starting point is 00:55:40 All right, let's try to find someone to do it. And we'll give him 300K to do it. Now, this sounds like a very simple process. And it might be simple, but it's still quite hard to pull off. But they've done it. And it's called Silicon Allie Insider is the name of his thing. And you'll have to look this guy up. It's really interesting.
Starting point is 00:55:58 I think that's Jason Calicanis' thing. That's not those guys. No, it's, they have the same name. Oh, okay. Interesting. It's called, wait, is it called Silicon Allie Insider? It's called Alley Corp. Sorry, you're right.
Starting point is 00:56:14 It's called Alley Corp. So I think there's a business insider was called Silicon Alley Insider. Interesting. So I think, so there's, it's just like accelerators, right? There's like a million accelerators in the world. Every college has one. Every little city has one. And then you have Y Combinator that just kicks ass.
Starting point is 00:56:34 So why don't wait. Sorry to interrupt. Guilt. Guilt is the other one that he started. Right. Go ahead. That's a bunch of hits. So basically you have like, it's not that is this model good or bad.
Starting point is 00:56:45 It's like how do you execute it and who are the people involved in it? So like Y Combinator is an accelerator that is probably created, you know, I don't know, $100 billion worth of value now out of the companies that have come out of it. easily over $100 billion actually. Airbnb alone is $100 billion. So Y Combinator is like the best. And then you have tech stars and then you have like all these other accelerators that like have never had a hit. And so are accelerator models good or bad?
Starting point is 00:57:10 Like if you said it was bad, you'd be wrong because Y Combinators that hit. But if you said it's just great and you can repeatedly make success using this model, no, that's not true. I think the same is true for studios. And everyone is different because you have to make a bunch of choices. It's like, for example, are you going to do multiple ideas at once or are you going to do one at a time. Are you going to have shared staff working across projects? Or you're going to have staff dedicated to their one and they live and die with the one? Are you going to fund it indefinitely? Are you going to give it a six month or nine month time period to get to some traction and raise
Starting point is 00:57:39 money from external investors? Or are you just going to let it run forever? Do you come up with the ideas or do you invite in founders and they spend some time coming up with the idea like an EIR? There's all these different differences that like there's all these like little choices that will lead to a totally different outcome. It sounds like in that case, they come up with the ideas and then they find an operator. In Jack's case, he came up with ideas and he was the initial operator and then he hires a CEO. In Expo's case, they bring in an operator and the operator comes up with the idea. And so there's all these different versions of it.
Starting point is 00:58:11 And a lot of it just depends on both luck as well as who's involved. Like truly great entrepreneurs and investors can have success where somebody else copying the same model that they have won't be able to pull it off because they don't have the right judgment. And that's why I think I failed. I think I didn't have the same judgment that these guys who have had success with their model. I think they were better at playing that game than I was. It also helps to be wealthy, I think, and be able to write 10 to $20, $300,000 checks and have the time to do it.
Starting point is 00:58:48 And so I don't want to dismiss that. But a lot of them raise money. Like Jack, he raised money. He raised, I don't know, like $100 million or something from Andrews and Horowitz and others to fund his lab. Even though he himself was like, you know, doing super well. He had sold a company to eBay. He was like crushing it at PayPal or whatever like eBay when he was there. You know, he sold his company for $75 million when he was 24.
Starting point is 00:59:11 Well, I'm not just, I'm not dismissing any of their skill. I'm just saying this is definitely like a after you get your hit. It's a lot of you. I'm not dismissing that at all. It's like it's a lot of easier to become. a good golfer if you have some money to afford a fancy, uh, fancy clubs and a membership. And there's a bunch of people trying to do this that don't have that, right? There's a group, uh, this guy Bobby, he listens to the podcast. He's doing this for creators.
Starting point is 00:59:34 He's like, all right, we're going to make a studio. We're going to just build products for the creator economy. And I don't think they have a big track record or anything like that, but that's their focus. They're trying to do a studio for that. I'm not saying it's impossible. I know another group of guys, another group of guys that I would bet on that, um, the main guy is guy Kumar and if you should follow him on Twitter. He's amazing. He's super interesting on Twitter and Facebook. His handle is Data Raid. I know him. I know who he is. And he's just like really into all these alternatives. He's a weird guy. Yeah, he's a weird dude. He's really sharp and he's really out there, different type of thinker. And so he's like, he's like really into like, you know,
Starting point is 01:00:11 the energy industry. And so he'll build like little products for the energy industry that you didn't even know like there was a need for. So I think this guy's going to do well because he knows. He knows where to sniff. He knows where to sniff out some money because he's looking at problems that the average kind of engineer in Silicon Valley or New York or L.A. They don't even know these problems exist. They don't even know these companies exist. And so he was doing one, for example, like his friend is a lawyer. And, you know, there's like all these like little rule changes in like your local regulation or your local law. And he's just made an alert system where it'll alert you about whenever this rule changes. And he can go get a bunch of lawyers.
Starting point is 01:00:51 to sign out for these email alerts. And it's a SaaS business that can do well or, you know, energy prices when they, when they rise and fall, you know, how are you going to track that? How do you get, how do you build a database of that, that information? So he's got all these, like, really random ideas that I think the average entrepreneur doesn't really even know about those markets enough to like to know those problems. And therefore, he finds the kind of untapped opportunities. Well, I think we should dive deep on this sometime like even more. And I want to get Jack on here and I would love to get Kevin Ryan on here because I this sounds cool it definitely sounds like a rich guy's playground and frankly I want to do it.
Starting point is 01:01:32 I feel like I can rule the world. I know I could be what I want to. Let's travel never looking back.

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