My First Million - 5 App Ideas for ChatGPT’s New App Store ft. Greg Isenberg

Episode Date: October 10, 2025

Want in on the AI Gold Rush? Get the free AI Side Hustle Crash Course: https://clickhubspot.com/lkb Episode 755: Sam Parr ( https://x.com/theSamParr ) talks to Greg Isenberg ( https://x.com/gregisenberg ) about OpenAI’s new App Store and brainstorm app ideas to jump on. — Show Notes: (0:00) ChatGPT App Store launch (7:47) IDEA: My AI Tax Guy (10:26) IDEA: AI Healthcare concierge (13:07) IDEA: AI meme studio (13:53) IDEA: AI grandma (14:57) IDEA Credit repair — Links: • Idea Browser - https://www.ideabrowser.com/ • BankStatementConverter - https://bankstatementconverter.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

It is possible that, you know, this becomes a big thing. And if it becomes a big thing, I think that this is probably one of the bigger wealth creation moments in AI. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On a road, let's travel, never look at you back. So we're doing a special pod because Greg was on the pod where he showed me all these cool tools that he was using. Then at the end of the pod, he was like, by the way, did you see that Chachipit now has a new app store?

And I said, no, I didn't. Let's just record. And I want you to show me what's going on with the new chat chpdd store. And because this is my first million, if you can tell me a bunch of interesting business ideas that you see within the realm of the chat chb t-store. Because a lot of people don't know this, but I guess they could surmise this. But when the app store first came out, a bunch of the biggest businesses came about because they were early.

They were first. That is true. So let me give you a breakdown of what happened, why it's important. and I can share a bunch of ideas that I think people should steal. Let me first talk about what was announced. So the other day, Sam Altman talked, it was Dev Day, so Open AI's, you know, big developer conference, he launched the Chat Chbtee App Store.

And he gives this example of using Figma in ChatGPT, which is the design tool. And he says, turn this sketch, like something that he drew out, into a workable diagram, and it was able to do it. Wow. Yeah, it's absolutely crazy. So the ability to use apps within chatDBT, basically turning chatDBT into like a mini-internet, right? You don't need to leave chat dbt if you can just connect to apps.

Wow. The other example he, one of his teams gave was like Coursera, the course platform. Coursera, can you teach me something about machine learning? It connects to Coursera. You have to connect with it. So you actually have to log into it. So you can see here, if you're watching this on video, it shows like how ChatTT uses data.

Apps may introduce risk. Data is shared with the apps. And then it creates this canvas where you can actually, like instead of, you know, it used to be chat TPT was only text. Now ChatTBTBt has this canvas that you can actually consume content in a more visual way. There's two ways to basically find some of these applications.

One is you add it. And the other one is, and the one I'm way more excited about, is you just use chat GPT normally and you say like, imagine I didn't at Coursera here. And I said, I want to learn about machine learning

and it just brings up Coursera as a potential app. And that's the opportunity, right? Because if someone listening to this can actually build an app so that it shows up when you ask it a question. One of the things that Sam Altman mentioned the other day

was he announced that Chat ChbT has 800 million weekly active users. So you can get in front of 800 million people every single week and sell them something. Wow. Okay. This is awesome. I just typed in on Chat ChbT. I said,

how do I turn a drawing into a figma? And then I added the figma and it told me how to do it. Okay, that's awesome. Yeah, or here. I'll just throw, I'll do one live for fun. Design a new logo for my podcast. The startup ideas podcast. Oh, I forgot to, like, I forgot to mention who I want.

So I want, I think Canva, yeah, Canva was one of them. So Canva, the $47 billion, you know, design tool is one of the launch partners. It connects to the app. And then you just log in and it'll literally design a logo within chat UBT using Canva's software. All right. There it is. There it is. You know, I would give it a 6.5 on 10.

But, you know, it's something that I can iterate with. And it's not something that you're going to one prompt yet, but it is something that, you know, look, it says review and select one to continue editing. And then the font is so weird on Cillolome. It looks like it's a misspell. but it's not. I've never experienced that before. Look at the one on the third from the right. Yeah. That sometimes happens with AI design is like the fonts a bit wonky. So you do you have to again like not one prompt it.

It's going to take multiple prompts but like this isn't bad. And that also took like two seconds. Like I can make this better. That's awesome. All right guys. Here's the thing about side hustles. Everyone wants one, but most people overthink about it, and they never actually launch anything. But because of AI, you can go from my idea to your first sale in only seven days. My old company, The Hustle, they just dropped an AI side hustle crash course.

So basically what the hustle did was they looked at things that me and Sean and HubSpot CMO KitBinder, they look at stuff that we said and they broke it all down into simple bite-sized steps. which means you're going to get a guide that gives you everything you need to launch a side hustle without any of the guesswork. So you can get it right now. You can scan the QR code or click the link in the description. Now, back to the show. So that was the announcement.

Zillow was another one, which I thought was cool. Let me just zoom into it. So you can see the full Zillow experience and then you can use natural language to use the AI. Pretty cool. Dude, I'm just kind of in awe. right now a little bit. I think Sean said something kind of funny, but it wasn't funny.

It was very real. He was like, every time I talk about this, I have to realize or ask myself, am I A, all powerful now because I can do all this stuff, or be completely irrelevant? And whenever I look at this stuff, that's exactly how I feel. But that's wild. Okay. It depends on what he does with his information. You know what I mean?

Of course. The people who made the shift from web to mobile crushed it. But there was a period of time when Facebook, I'm sure you remember, had a bad app. And they almost didn't make the leap to mobile. Now they're like a trillion-dollar company. So I think that there's, I'm not saying it's 100% possible, but it is possible that, you know, this becomes a big thing. And if it becomes a big thing, you're going to want to have an app here. Okay.

So what apps or ideas do you think are interesting to you right now? I'll tell you. But I also, I do want to give the caveat that chat, TBT, a couple of years. go launch something called custom GPDs. Do you remember those? Yeah, it was a flop. I tried making one. It didn't work. Yeah. And you know why I think it's a flop and why this is different? No one wants to download apps. No one wants to go to a GPT store, set stuff up, download apps. What makes this so much better is it's contextual. You just type in something on chat GBT and, yeah, you know,

you might have to mention it, but if you don't have to mention it and you just said, hey, I wanted a logo design and then it pulls up Canva or pulls up another app, the discovery opportunity is huge and it's just easier for the customer

because they don't have to like set up anything. Yeah, yeah, yeah, yeah. I think it's going to be great. I actually invested in one or two companies where they wasn't going amazing and they pivoted into a chat GPT plugin and they're killing it. And so like, we've talked about WordPress plugins and a bunch of different plugin businesses.

And I'm on board with those. And so I'm eager to see what ideas you have that are related to chat chit for both apps and plugins. Cool. So I've got 15 ideas that I scraped from ideabrowser.com, my app. I want you to pick, like we can talk about one that, you know, these are my, the ones that are highlighted are my favorite ones, but I'm happy to pick and go through any of them. Go to, so zoom in a little bit more, but it looks like the AI tax guy. AI tax guy?

So imagine if you're able to prompt file my quarterly taxes. It shows a custom UI that shows deductions, auto-filled forms, one-click filing. It connects to your stripe, plat and Google Drive. And someone is going to build my tax guy in a prompt on chatypte, and it's a huge opportunity. You know what's interesting? There's a guy on Twitter who, who has a AI app that he made, uploading your bank statement.

Bankstatementconverter.com. Bankstatementconverter.com. How much revenue does bank statement converter.com make? Doesn't it like 50 or 80 grand a month? I think it's $40,000 to $50,000 a month. Okay. So it's a very, very niche thing, but it's a thing where if you need it, you really need it.

And because for a bunch of different reasons, I have many K-1s, which frankly, I barely know what a K1 is, but I know that when my wife is getting ready to our taxes, she's like, I do the K1 for this, K1 for that. And we have like 60 or 80 of them. We have a lot of them. And just finding them in my Gmail takes forever. Because what happens when you invest in real estate or, you know, different projects,

you get K1s and they don't all, they come from each vendor and they come at a variety of times and they're in all different formats. The K1 forms the same, but like it's sent as an attachment in an email. What would be intriguing is you could just do this to find, all my K-1s in my Gmail fast. That's so good. Like K-1 agent, that's a great idea.

Someone should go build it. This dude from bangstamink converter.com is, it's literally a dude, one person. Look at this website. It looks like the Berkshire Hathaway website, but for converting a PDF. It's awesome.

It just click a big, big button convert to PDF. And I think what you're going to see potentially happen with this news is apps like this are going to live within chat GPT. So if you ever saw stories about people like bank stamen converter and you're like, ah, I wish I started that.

That's so simple. If you're listening to this, you're early. Now is the time you should be building that within chat chit's SDK. Today's episode is brought to you by HubSpot. Being a know-it-all used to be considered a bad thing. But in business, knowing it all, it's everything. Because right now, businesses are only using about 20% of their data unless you have HubSpot. That's where they take data that's buried in emails and call logs and meeting notes.

They become insights that help you grow your business. because when you know more, you grow more. You see, being a know-it-all isn't so bad after all. Visit HubSpot.com to learn more today. All right, what's another one? You tell me. Which one's, do you fancy? The AI healthcare concierge.

So, here's the prompt. Find me the best dermatologist near me that takes Blue Cross. Your app connects to Zocdoc, insurance networks, and then shows an interactive local map and booking options. And then you just make money with affiliates. it. Like this is just, or it gets acquired by Zoc Doc or some of these big companies. But if you can own this high demand query, it's worth a lot of money. How would you make this? Well, I'm lucky, right? Like, I have a design firm that builds apps like this. So I would just hire my own firm to build

these apps. Like, we just announced we're building apps like this. So I would just use my firm. But if I didn't have a firm and I'm just a one-man person, I'm using, you know, Claude Code and I'm building, or cursor, and I'm building this out. How long would that take? I would say, realistically, two to three weeks to get something that's working really well. And then you need a probably, well, then you'd have to make sure that you get approved by Open AI, which, you know, might take some more time.

But maybe four or four weeks in total, 30 days. That's crazy. the other thing I would do like you know I'm talking my own book but this is I build this for myself is I would you know there's a button on idea browser that's build this idea

I don't think I've ever shown this publicly anywhere but you can actually just go and build for like the ad creative the brand package the landing page the content calendar the email funnel system the email sequence the lead magnet with all the optimized

prompts and that's what I would do. Have you ever seen that meme of like a big meathead sitting at the computer? And he's like, build me a business that makes $100 million in revenue in three days. Don't make any mistakes. Start now. Yeah. Yeah, it still needs, you still need a human now, you know? Like, I think the mistake a lot of people make is they'll use something like something like this or just they'll prompt themselves and be like, why aren't customers coming? Well, it's, this is like an opt, all your optimized prompts in one place. specific to each LLM or AI tool, but you still need to review it,

make sure it works, and optimize it from there. So that's what I would do. I would probably do first version on, you know, idea browser, probably use, you know, Claude V0, get some emails up and try to just try to launch something in 30 days.

My last company, The Hustle, the year we sold, I was 31 years old, and we were going to do about $18 million in revenue. I frankly didn't have a lot of peers. I didn't know a lot of people who were ambitious like me, and this meant that I was making decisions that could cost me maybe five, ten, even more millions of dollars for the money. I was making them all by myself.

This all changed, however, when I got a group of peers. And that's, by the way, how this podcast sort of started. Sean was in my group. And we met every month. It sort of became a personal board of directors. and it frankly changed my life. And that's why I started my company Hampton, joinhampton.com. The entire idea is that we make core groups just like this,

just like the one that I had, of other entrepreneurs who have been there, done that, and we give you guys a time and a place to sit down and have these very honest, confidential conversations where you can share business ideas, you could talk about hiring, you could talk about all these decisions that you typically have to make all by yourself.

The biggest risk, in my opinion, is not failing. You're going to be fine. Your business is probably going to work. It's that in 10 years, you look back and you think, damn, I blew it. I blew this opportunity because I was making decisions by myself. I was making decisions out of fear, and I did not grow.

I did not maximize the opportunity. I'm telling you, it can save you 10 years of headache and of heartache, and you can make better decisions so much faster. And the best part is that with Hampton, these core groups that we make, we make them in real life, in your city. We're in Atlanta, Austin, Boston, Chicago, Dallas, Denver, London, L.A., Miami, New York, S.F., Toronto, and Vancouver.

And so if you're running an internet company that does at least $3 million a year in revenue, or you've raised at least $3 million in funding, or you've sold a company for at least $10 million, go to joinhampton.com. This is my company, Sam from MFM. I review every single person who applies. So again, joinhampton.com. All right, what else you got? is fun, keep going. So memes are getting more and more popular, especially in an AI age.

I think that whoever owns the make a meme about XYZ topic is, you know, probably makes a few million dollars a year. Can you do this now in chat GPT or perplexity? Perplexity's comment. You could do it on chat GPT. It's just not optimized. And that's the opportunity. That's like, That's why Deb Day happened, right? ChatJBTGBT realizes that they need apps like this. I think they've realized two things. They need apps like this to exist so that people stay on the platform more. And they realize that they can do everything.

What's AI Grandma? This is a fun one. You know, I think that a lot of people are feeling overwhelmed right now. And they might not want Andrew Huberman advice or even, Greg Eisenberg advice or Sampire advice, sometimes we just need an AI grandma to give us old school, warm, blunt, and human advice. So I think that there's an opportunity to build like a life advisor and you build a brand around like an 85 year old woman who like baked apple pies. Have you built any of these? Yeah? Well, we're building like actively right now.

For yourself or clients? For both. And that's going to take two to three weeks to get. get the MVP? Yeah, MVP. It depends like what we're building. Like, you know, AI grandma could take, you know, a few days. But like if you're building like your K1 one, you know one, that's like a little more,

that's more complicated. So it depends which one. But it can take anywhere from days to, yeah, for an MVP, 30 days. Let's talk about this credit score, credit score one. Man, up until so when up until recently, I had a very, very, low credit score because I didn't use too much credit, but I didn't realize that I had a, one time I like fell on a, when I had a job years and years ago, and I had to take an ambulance ride, and I didn't realize they didn't pay it. And so my credit got dinged. And so I had a credit

score. I never checked it of like 580. And I was like, what the hell? And when I wanted to get a mortgage for a house, I couldn't get a mortgage. And I was searching for how do I, like, how do I make my credit better? Like, is there a firm I can hire? do the work for me. And it was impossible. And it's incredibly scammy. The credit repair industry was incredibly scammy. And so I'm eager to see how you can improve my credit. Yeah. So I had the same problem, which is why I added this here. So I actually don't have a great credit score. I don't have a bad credit score. It says fair. But I started and sold, companies. Like, I should have a good credit score, you know? So I'm not sure why. But like,

banks don't have banks and companies like Experian. Let's just say they're not at the forefront of technology. Yeah. So I think that there's an opportunity to, I think there's tons of people who are asking, how do I fix my credit score? You can actually go and check that keyword volume. It's worth so much money. And if you can have something that it detects the intent, it surfaces your app,

I think you need to have a really good domain, like repair, mycreditscore.com. That's probably taken, but something like that. One of the reasons why bank statement converter.com worked is because the domain was really good. So there is going to be a bit of more of a startup cost here. You might have to spend $10, $15,000, $20,000 on a domain. But I think that this is one of the more no-brainer examples where, you know, it connects to, you know, Equifax or Experian.

There's this interactive UI with dispute templates, score simulation sliders, next-step actions. and then you just either do referral fees or you charge for it. Does, do the dot AIs do just as good as a dot com? From a SEO perspective, from an app perspective? SEO. Dot com is like your is Manhattan, you know? Dot AI is like your, it's Williamsburg, you know, it's so cool.

But Manhattan's Manhattan. Well, it's, the dot AIs available, my friend. Oh, is it? Yeah, repair my credit score. comer. Why don't we buy the domain and get, you know, give it to someone who like likes and comments on this YouTube video. I can do that. Or, you know, or something like that.

And, you know, just inspire people to actually go in because I want people to build apps, you know. That's a good idea. I'll buy it. I'll buy it and give it to someone. Yeah. It's 50 bucks for year one. And I have to use Perplexities comment to find the discount code. And you don't own any equity.

You're just giving it to them for free, right? No, they can have it. It's just a $50 gift from MFM to them. If they get to a million dollars a year, what do they need to do? What do they have to do for you? Like a $100 door-dash gift card would suffice. A two-x return. Yeah, a door-dash gift card.

If I can get like so much. chick-fil-A, and I don't even want chick-fil-A, I just want the unbredded chicken nuggets. If I can just get like about four pounds of that, that would be, that would have been worth the time. Cool. All right, well, thanks for, thanks for having me on and hope you're inspired. Thank you, Greg. That's it. That's the pub. This episode is brought to you by HubSpot Media. They have a cool new podcast that's for AI called The Next Wave. It's by Matt Wolf and Nathan Lanz.

And they're basically talking about all to do tools that are coming out, how the landscape is changing, what's going on with AI tech. So if you want to be up to date on AI Tech, it's a cool podcast you can check out. Listen to The Next Wave wherever you get your podcast.