My First Million - #50 - Digital Tithing, Influencer Based Cloud Kitchens & Uber Driver Revenue Streams with Stu Iverson

Episode Date: February 28, 2020

With Sam (@thesamparr) gone, Stu (@StuIverson) takes his place. Remember Ramon’s soap opera blog that he sold for $9M in cash? He did that through the online business broker Quiet Light Brokerage. We’ve partnered up with them to give you guys a FREE 25-point checklist to see how sellable your online business is. To receive this free guide, visit quietlightbrokerage.com/myfirstmillion. Topics for today: Who is our guest Stu (0:14), Podcast studio is looking legit thanks to @henrybillings5 (1:33), Importance of building a community to be successful (2:51), Why you should still cold email (7:24), Investing in listeners startups (9:14), Religion isn't declining like you think - beautiful bibles, digital tithing, music & merchandising (15:38), Deciding whether to earn, learn or legacy (24:43), Uber driver revenue streams (30:06), Influencer based cloud kitchens (36:04), Tyson Fury fight (44:10) and App store for business templates (51:44)  See acast.com/privacy for privacy and opt-out information.

All right, we're here. Sam. Nope, that's not Sam. That's Stu. Wow. Tell the people who is Stu. Stu is a friend of the hustle. I actually met Sam through a mutual mentor, Chris Redlett. Shout out Chris Redlitt's last mile and Transmedia Capital. And you work out of here. I do work out of here. It's incredible, man. I was working out of home and so was my partner. And for the people that know me on the phone about 12 hours a day, most of my things are just brokering deals. And she kicked me out. Right. So here I am. Sam took in one of the refugees like you guys talked about last time. That's me. Yeah. And we, after the last episode, you were listening in. And normally after every episode, we're like, yo, how was it to the people that were kind of in the room? And it's usually like, good. Yeah, I liked it. And you were like, it was good. But here's three things I think you guys could do better. And I was like, nice. Who's this guy? No one likes a yes, man. Especially if you're trying to make something great. You always want to. Nobody also likes a hater. So you need an honest person, you know?

100%. And so you were honest. I like that. And then we started talking about, I don't know how, we started talking about ideas. We just bumped into each other. Started immediately jamming on some ideas. And I was like, hold on. This should have been recorded. Come by next week. Let's do this.

And also. Here I am with Sam gone. And we got to say, he's with the Gary V podcast and you're stuck with me. So I don't know who's winning on that one. I'm winning, dude. I'm winning. I'm not trying to be on one of those Instagram posts where it starts out with his signature on the screen, his autograph. I will say, this office now compared to last week, we got to say,

Henry put in a ton of work. This office looks a thousand times better than Gary V's podcast. Henry, do you have a Twitter handle? Yeah, Henry Billings Five. Henry Billings Five, give a shop for returning the studio. This is incredible. For everyone that's just listening at home, what the studio used to look like is if... Close your eyes and imagine.

Two wealthy guys went on Amazon and they searched by highest price for comfortable chair and they bought it and they found... Bright red chair. And they found a broom closet and put it in there with some of their books. And now it looks like a legitimate... Studio now. Studio. Yeah, there's like the soundproofing shit on the walls.

There's posters behind us. There's like a very, like, prestigious looking book that just says Sam. In his glasses? It's like he died. And we have a tribute here. Shouts out to Sam. Come back safe. So Sam did the Gary Vee podcast, and he did Pomp's podcast.

If you don't know, Pomp, you're not in the crypto world. This guy who's always talking about Bitcoin. So Sam's on tour right now doing a couple other things. They did a meetup of listeners and trend subscribers in New York. I saw it. It was awesome. They were popping off. Did you see the feedback from that? I saw the feedback. More importantly, I saw the videos like, oh, this is a nice Airbnb. Like, you guys went all out for this. Yeah, how big the business around here?

Yeah, exactly. We're spending now? Okay, we're spending. That was cool. It was really incredible. I think what I love about the hustle and what you guys are building here is the engaged, passionate community. Yes. It's the only way to build something successful is to be surrounded by people like yourselves. And everyone that was there was saying, hey, it's not like you just go somewhere shake hands share a business card. It's like businesses are coming off. back end of that. Right. People are actually starting shit. And, you know, I would say two, I'll give you two principles that these stories tell me about. Number one, the most important

startup commandment is, is you'd rather have a thousand people who love you than a million people who just kind of like you, who, you know, who could forget about you if two weeks went by. And what I love about this podcast, even though we have these really aggressive growth goals, I know we already did the hard part that we have thousands of people who just love this podcast. and this is my favorite podcast, give me more. And that's pretty good. But take that to your own business. It's easy to be like, oh, it's only 100.

It's only 1,000. It's only 10,000 customers right now. But the real question is, do they love you? Because if they love you, you have a very high chance of getting the next 10,000, the next 100,000 people to feel the same way. Every great brand that we've seen, especially in the D to C space, customer centricity. It's at the heart of what they're doing. I don't know if you saw yesterday, Moyes was saying about at the start, 24-7, he was on

the phones in the emails responding to everything personally yeah he's an animal it's a 900 million dollar business and he brought this up when i did the interview with him he goes uh i forgot who you just mentioned like whatever the old spice like the big deodorant brands he was growing up against he goes they don't know who their customers their customers target target buys their shit and puts it on the shelf if they wanted to get in touch with the people who love their product they wouldn't even have their email address they don't have their connection and he so he realized early on with you know he was doing d to c before d to c was the buzzword it was just called ecommerce back then and it wasn't super sexy to be doing. But he was doing, you know, deodorant sales and he realized,

hey, I have this relationship directly with the customer. I could talk to them. They could talk to me. I could send them more products and say, hey, try this out. Is this better? I can write them a thank you note, that sort of thing. And that was underrated at the time. The big difference is if you go to Moy's and you ask him who your customer is, he's going to give you a specific example. And if you go to their competitors, they're going to show you a slide. A demographic. Says, oh, this is Sarah the shopper. Right. Yeah. Sarah the shopper is between the ages of 15 and 50. Right. And then all the marketing guys are at MBA is sort of nod and clap. Exactly. Yeah, customer centricity. But yeah, again, happy to be here. Love what you guys are doing. Yeah. We're going to get into a couple ideas. The second principle that I think is really important. So I just bumped into Stu just doing the podcast. And I would say two things come from this. There's a phrase, proximity is power. Shout out Tony Robbins. If you don't know any better and you want to build your network, you want to be around more successful people. You want to be more successful yourself. One of the best things you can do is just get near them. Like I was just in the office, you were in the office, and boom, connection made.

That's what happened with Mike Brown, the kind of guy who was on the podcast earlier, who does oil and gas in Texas. We're just here. We bump into each other. I moved to San Francisco on a lark just for that. I was like, I just better go get in the mix. I was in Australia. I was as far as you could be from San Francisco. You from Australia?

No, I was just there on a different adventure. For the Commonwealth. I'm from Canada. So a similar story, if you don't mind me saying. Yeah, go for it. Before what I'm doing now, I helped found this company called Factory and then led it at the end. And it was literally, we were a hands. handful of guys between Stockholm, New York, and Calgary. And all we wanted to do was not just

reading books about how success is made, but meet them. We wanted to get where are people solving the biggest challenges in the world than actually come here. So we moved, used the field of dreams approach. We said, if we build it, they will come, went on Craigslist, found the biggest house we could find, put her money together, got it. Shouts out 7-11 Scott Street. Right. And legitimately. Oh, is the factory that co-living, co-working space? It was anything and everything you could possibly imagine. Oh, dude. I've heard so much about this. That's us. Oh, okay, great.

But all it was was a network of thought leaders, entrepreneurs, executives, where we put on everything from workshops, talks, dinners. All we cared about was having the best people in the world come to our house to tell us what is making you different. What is making you tick? How are you building products? Because if you're reading books, which is fantastic, I do a lot of it. I know you do.

You're going to say, hey, product is everything. No, marketing is everything. Customer centricity is everything. But really, you have to go there, find out, for every industry. for every vertical, for every product, what makes it different? And who are the entrepreneurs that are actually making it happen? Yeah. And just get around them.

Like, you don't have to figure up step two. Just get around them. It's the fastest path to, you know, sort of improving your odds of success is get really close, literally proximity, get nearby other successful people. Work out of their office, hang out with them, go to a working space, whatever it is, but get around successful people. Even there's a lot of people on this podcast, I imagine, that are probably living in, like, the rural states, rural Canada.

Yep. You know, people like we were, cold emailing works. Like, anyone that cold emails me, I respond. I know you guys are the exact same way. Even all these executives that's been really big on Twitter, how fast a response time was. It's like if you have a clear, concise message and you either, A, want mentorship, you want to ask a question or you want to give them a piece of feedback, they will respond to you. Right. And how not to do it is just, hey, can I get some of your time?

Hey, I'm Sean. Uh-huh. Love you. get can I have a 30 minutes or an hour of your time or can I get a coffee that's the worst way to do it 100% best way to do it is hey I'm Sean I'm whatever 22 years old I'm from this place I'm doing this interesting thing or I really want to do this interesting thing you I really appreciate the things you're doing I've I've shared out your blog post I've told my friends about your podcast would you take a look at my slide deck would you play around

my product and give me two bullet points of what you think I could be doing better. Hey, I'm going to be in your city and, you know, the next event you guys do, I will organize it for you. Tell them you're doing something interesting. Be humble about it and and then make a clear and simple, a lightweight ask. Don't ask for time. Don't ask for coffee. How many generic in mails are you getting a week? A hundred. On a daily basis, this is kind of how I measure the success of the podcast. On a daily basis, I get 30 to 40 inbound new messages from people. and that's across email, LinkedIn, and Twitter DMs. LinkedIn, I get to like three months later, but like Twitter DMs and email, I check every morning.

It's just about 30 or 40 unique people doing that. Not a huge number, but for me, that's like the best part of my day is that wake up, all right, who reached out, who said that, you know, they like something from this. They're doing something interesting. They want to work together. I've invested now in two companies from the, from listeners. I've like in conversations with several others. And so this has been a big deal for me. Wow.

Let's set them apart. So the first guy, I think some people might have heard him on the live show. He was a super credible entrepreneur. So he was like, yeah, I, you know, I currently, you know, right now I run this division of the self-driving department at Uber. And I'm leaving to start my own self-driving car company. And here's what I'm doing differently than everybody else. Wow. So I was like, okay, to get to that position at Uber, you got to be pretty legit.

You have a unique insight that you can tell me very clearly. And then the third thing was like, as I probed, the story just got better. As I got to know him, I was like, more impressed. Yes. As I saw what he had done, more impressed. And I was like, okay, here's 50K. Yeah. Okay.

How long did it go from email to close? So we met, we emailed, we met for lunch, which is an hour. By the end of the lunch, I was like, should I just go work for this guy? Like I was, which is my like ultimate sign of I should invest. And then I went and checked out their prototype, like got in the car. And that was an hour. And then the last thing I did was I brought. my former co-founder, CTO from Bebo, who's with me right now at Twitch, and I said,

hey, I need you to assess this from a technical point of view. And so he went and met the guys, you know, said a bunch of words that I didn't understand and walked away being like, yeah, I'm also going to invest. And I was like, great. So that was my due diligence. So I would say four individual hours over the course of about two weeks. Wow. That's like, did you see first round? I think this first round came out and said that if they looked back 10 years ago, it took them nine weeks to close. And if they look now, it's taking them nine days. Yeah, if you're an angel, you really need to make decisions within two meetings. Yes.

The first meeting you need to be able to rule them out if it's a no. And if it's a yes, you need to be really clear what that second meeting needs to be. And then you can do your own research outside of that to check out the market, talk to a couple of competitors, talk to some customers, whatever you need to do to get comfortable. But like, speed is when you don't have pedigree and you don't have more capital than anyone else, speed is your best asset. I agree. Because everyone's going to say that they can help. And a smart entrepreneur knows, like, A, you're not going to help that much. Yep.

And B, everybody says they help. So how can I tell who's actually super helpful until you have a great track record? Then you're like, okay, this person was a part of these great successes already. I agree with you fully. Just to go on that, do you mind if I plug something really quick? Do it? I'm going to actually, I'm going to plug the hustle. Okay.

So going into talking about investing, how you move forward, what's that first step? Did you read the trend report this week? Yeah, I saw they were like, I'm going to invest. They were going to invest some money into startups that came out of the community. A hundred percent. If we think about, and you talk to Sam a lot about it, over the last four years, when he got the deal flow, he heard of those first ideas that were coming out that are now billion dollar businesses that he completely missed or that he could have helped earlier on and helped them get to where they are now much earlier. It's incredible. Do you know of any of those examples? You might not because it's Sam's. I know a couple of them.

I don't know if I should share them. But there's some big ones out there. And so I know these guys have been talking about it for a while. It's like how do we help the community? And like how do we be that catalyst? So now it's not just for trend subscribers either. It's like obviously shouts out to trends. We want you to get on there and get those nice and ideas.

Right. But for anyone listening, I want you to email Henry. Right. Henry B at the hustle.co, your best business idea. And if it is chosen, we'll give you $1,000. Not just $1,000. We'll also find any resources that you possibly need to help this thing scale. That's pretty good.

All right. I like it. It's like, did you read Atomic Habits? I've read about a third of it so far. So what really stuck out and what these guys are doing great here and what I want kind of every entrepreneur to hit on is understanding the difference between motion and action. Every entrepreneur thinks they're in action. But legitimately, they're talking about the idea, talking about you with the idea,

tweeting about the idea, but how are you taking that forward? And so the big thing here, it's like, I want to help you and trends and you want to help them go from motion to getting into action. And if it's $1,000 that's going to be that catalyst, that's what makes sense. So what's the difference? Motion action, okay, motion talking about it, thinking about it. You're not actually doing anything, but you're staying busy. Action is putting up that first page, calling customers, actually testing something, rapid prototyping it. Like putting it into action, like not blaming anyone else, but legitimately putting it into action to try to turn this into a real business.

Right. So use this as your excuse. Obviously, the $1,000, not going to make or break your situation, but just treat it as the catalyst to take the thing that's been in the back of your mind and bring it to the forefront, take some action on it. I want to see all the ideas. And as a trends community, we'll all vote on them. I like it. And we're going to also follow track and show the community the progression of the company itself. Cool.

Okay, let's take a quick break and let me ask you a quick question. When did Noah build the ark? After the rain? After the flood? No. before the rain. So as an entrepreneur, Quiet Light Brokers wants to remind you to prepare before you want to sell your business. You don't just sell it right when you want to. You plan your exit for six figures, seven figures or eight figures. Quiet Light Brokage is a group of trusted advisors that can help you not just survive the tides, but exit on your own terms for the price you want at the time you want to the buyer that you want.

As you chart your way towards an exit, you got to first start by understanding the value of your business. If you want to see a 25-point checklist to see how well your business scores across the four pillars that they have seen drive value for all the sales that they've seen in their portfolio, you can find that checklist at quietlightbrokerage.com slash my first million. That's quietlightbrokerage.com slash my first million. Check out the free assessment. See how your business scores. If you want, you can get a free consultation for your business as well, but no pressure, no gimmicks, no sales pitches. Light is an entrepreneur-led organization. The founders have built and sold businesses, bought businesses before themselves. They're not just, you know, sort of quick fly-by-the-night brokers. And they advise you to use the best data to help business owners like you reach your financial goals. So grab the free guide. It's over at Quietlightbrokerage.com slash My First Million.

Support the pod. Go check them out. Okay. We got some topics that we wanted to talk about. So where do you want to start? So let's do a couple of the ideas. So let's scroll down. We're going to skip this one.

Let's do a couple of the ideas that we were chatting about last time. What are some of the ideas that are interesting to you? Well, last week when I was sitting in, you guys mentioned that religion overall is declining. And I didn't think that was right. And so I looked at the numbers and actually there's 66 million people coming. And I'm just going to speak towards Christianity. 66 million new Christians every single year, right? People being born into it, people converting and so on with only 26 million people leaving the church, which means 40 million new people.

Net, net positive. 3.3 billion by 2050, right? Which is pretty incredible. And I don't know on Instagram, if anyone that's listening to the podcast follows, but there's a lot of actual Christian entrepreneurs and Christian influencers. So you have people like Carl Lance, Rich Wilkerson Jr., Voo Church, even... And let me ask, are you a religious guy, or are you interested in this from a just a curiosity and business point of view? Both.

Both. Okay. So, like, I'm part of a men's group, like a men's Christian group. And it's interesting and, like, kind of diet. into the idea itself. A lot of my friends have kids that are growing up. Every single way that the church traditionally engages with this younger, this younger demographic, is outdated. Right. Read the Bible. Read the Bible. Listen to me talk. But... Sit down and listen. Exactly. There's no way right now, there's no media company coming out.

There's, there's really nothing out there for new age consumers, Gen Z's millennials, to actually engage with the church. Right. So we're thinking this is not, like, This is an area where there's 40 million people every single year you're joining. That's a pretty fantastic growth rate. Billions of built-in customers, and by 2050, obviously they're getting born right now for the most part or they're people like us. It's like, how are they going to engage with the church itself? There's only a handful of companies that are somewhat looking into this. But if we look at even the way that culture is trending, look at Kanye West last album.

Legitimately a gospel album. Look at some of the brands that are really taking off right now. Fear of God, Jerry Lorenzo, right? a Christian-backed fashion company. Right. But there's only a handful of them. The opportunity is massive to create either a media company or, you know, you could be selling books, you could, whatever it might be to engage with those younger consumers. So I got a couple ideas.

So someone in, someone from the community, like you said, somebody who's taken action, he messaged me and he said, give me three months. Mm-hmm. So give me three months, what? Okay. I like it. And he sent me a link and he, uh, and not, you know, I hope he's okay. with me sharing this. I'll ask him afterwards. We could bleep this whole thing out of me. Otherwise,

but he said, give me three months and I'm going to show you that I can get this business off the ground. I'm going to get on your show. Wow. And he goes, what is, I was like, what's the business? And he goes, tithing. Wow. So he goes, digital tithing. So basically, let's give it an analogy, Venmo for churches. So he goes, there's this company called push pay that is currently processing $4 billion a year of digital donations inside a church. So instead of passing the had around, they pass, I don't know, the QR code around or whatever it is. It's like you can donate to the church through, uh, through an app. And, uh, Tithely is another one. So push pay, 4.2 billion, that's their processed amount. They took 98 million. Wow. So this is a very simple

fintech company to build. Uh, distribution, you can tell how you would distribute it to customers through the churches themselves who have a high incentive. Uh, because, you know, if you're a church, you need to ask for money and then you grow or you don't ask for money and then you shrink and Actually close. Even if we think about this from a church's perspective as well, it'll help them with all their accounting. Right. Every week, every Sunday, Saturday, whenever you're going to church, they're accepting cash.

Right. Someone has to sit down and. Like, sit down, you know, is this tithing money? Is this for something else? So just the accounting of it. Imagine how much more simple that'll be. They said 15% I was looking into a little bit. 15% of all donations now in the churches is digital.

But I bet that that's, so I bet that that's already, you know, a five-fold increase from where it was a few years ago. And I bet it's going to go first. I think it gets to 30, 40% over time. And so this is just churches and just one faith. So there's, A, you can copy an existing model, take it to another faith. You could just compete against these. So let's say, tithing is one, let's say, you know, surface area where you might go for.

What's another? Well, just going on that one point right there, what is really interesting is, did you see bird come out with payments this week? Yes. Do you think Bird is going to get into, they're going to have bird payments at the front of all of our churches? Yeah, exactly. No, I don't think, I think Bird is in the sort of last minute Hail Mary type thing. Yeah, okay.

Okay, well, interesting. What is another one? The biggest one to me just comes down to engagement, right? You already have a passionate community of young people that want to be engaged with the church. What we've seen a lot of is merchandise, right? So how can you physically show that you were engaged with the Christian or Catholic or whatever your church actually is? Right. So influencer marketing, obviously being big.

Preacher Sneakers is a really interesting Instagram. Is that happening? It's big. Preacher sneakers? Preacher sneakers shows what all the preachers globally are actually wearing right now. So it's like how can you create a brand directly for them themselves? And that's the perfect bridge of like the Faith and Gen Z, you know, crossover there. So that really gets me excited.

Yeah. So I like the media business idea. I think that's a pretty straightforward one, although probably not the most lucrative. We had talked a little bit about beautiful Bibles or beautiful Bibles to talk about this. I like this idea a lot. Well, I'm just, you think to yourself, it's you, if you have, if you were a Christian or whatever your religion might be, let's just say for Christianity's sake, you go to someone's house, I guarantee you their Bible is hidden away because it got passed down to them.

They got it for free. It's in a drawer. It's hideous. But if you think of what is on, I shouldn't say hideous, but it's not the best looking book. I'm a question. It's okay. But if I think what is on people's coffee tables right now? It's kinfolk, right?

It's things that they're going, that they're buying, that they're beautifully bound, that they're visual. And so I think there's this really great opportunity to reinvent what the Bible actually looks like and create like the kinfolk of Bibles. Yes. So number one most selling book of all time. Yes. The Bible. That's a good place to start. The IP, again, you can print your own Bible.

So it's not like you're going to go reprint 50 shades of gray and get sued. Yeah. You can go reprint this and it can work. You can remix it so you can simplify. You can distill, you can pull out certain anecdotes. I love this idea. So the only reason I'm not doing this idea is because I'm not religious. But even me, I'm just like, well, maybe I would do this.

Even no, it's like, I love how you just said pull out specific books. Yeah. So Netflix did a pretty interesting movie on the Book of Mark. Right? And so like how can you take some of the stories that were within there and actually have them come to life? Yeah, double click into those. Yeah. Yeah, I like that a lot. So I think this, generally speaking, taking the sort of number one most bestselling book of all time, or if you look at the Gita or the Quran or whatever, these are all in the top sellers of all time. And if you can, you know, put a remix on it. So aesthetically pleasing is where I would go with it first. The other side of it is, you know, distilling it down for kids, making it more kid friendly or like you said, going into sort of some of the lesser told or pulling out some of the anecdotes and stories and really bringing them to life.

40 million new customers a year. Right. Do it as a YouTube channel. Do it as a book. I think this is really interesting. If someone's doing this, reach out to me. I want to help you make this successful. I put a lot of thought into how you would go about doing this.

And I genuinely think this is really, really, really fascinating idea. And this influencer preacher thing, what's up with that? So it's funny. I thought a lot about it in guys in my men's group. And I think it's a really great way to bring kind of the youth back into like Christianity, for instance. But they have millions of followers. You know, they're with Bieber, all this. time. Carl Lince is the first one I saw that was doing this. Carl Lentz is the biggest. You

got to think he was leading Hill song. Right. And if you dressed a little differently, you could pass as like a Carl Lentz. That might be, that might be my next move after this. We'll see if they reach out. I saw him and I was like, this guy's good looking. This is a jacked. Felyish. Stylish. Funny. Fantastic speaker. Speaks in like common, you know, common tongue, not like, you know, he'll use slang. And I was like, no wonder this guy's friends with all the basketball players and, you know, musicians that everybody knows about. He've reformed Bieber. A hundred percent. No, it's really interesting. And he's speaking to them on their level. That is really the biggest thing. And so people understand that this is like being, I want to be a

strong Christian, let's say, and I want it to be aspirational yet attainable. I can be him. Right. Instead of like the typical preacher you'll see at a lot of the churches, it's like, you could look up to someone like Carl Lentz being like that is someone I want to aspire to be. Right. And there's also sort of a musical component. So he's with the Hillsong Church, I think, And they put out like tons of great, you know, faith-based music. I think that faith-based music is a pretty big space. So here's a question I had about this, right? Because I've brainstormed these.

I broke some of them down. I've done a bit of research. And so then I asked myself, I believe in these ideas. Okay. But I'm not doing, I'm not doing these ideas. Yep. The big part of it for me is just time. I got a lot of, I do the podcast.

I have a job. I have, you know, other stuff going on. So for someone like you, entrepreneurial Christian, why don't you do this idea? I'm one of these. Well, I'm in the same place as you. I'm also very busy. Time limited. It's all time limited.

I will do anything to help these get off the ground. Any of the ideas we'll talk about. Right. It's like you want to see people take these really nice and interesting ideas that are big and help them come to life. And so if I had more time on my hands, I would love to help it. And where do you stand on, where do you stand on ideas where you don't have that same founder fit? So let's take another. So let's say I did have the time.

Okay. Right. I magically get 48 hours on my day so I can play with my baby I can do my job I can invest in companies I can do the podcast oh my I could do the side hustles I could do it all so let's say I had double the time and now I can now I'm not time restricted you know the second question for me should I do this and is this the right business for me because there's one thing to understand it at an intellectual level there's another thing to really like love the product care about it and get into all those details so I think a lot of people come into this question of like yes

should I go for something I'm quote unquote passionate about or know about or I am the customer or should I do something that's sort of I see the opportunity. It might be a great market opportunity, but I have to figure out, you know, it's like our buddy Ramon who, you know, created the most popular soap opera blog in the world and never watched a soap opera in his life and sold it for $9 million cash.

So I've seen both examples. Where do you stand on this? My whole thing, I think entrepreneurs have to be at different stages in their life. So for where Ramon was at, he's not saying soap opera blog, this is the 100-year brand. This is something that when people, people say what did Ramon do to leave this earth, he changed the lives of people watching soap operas. He said, how can I, especially where he was at in his life, how can I make money?

Right. And he says, this is something that could generate money tomorrow. Yeah. And so now when you're talking about things that are really passionate that you really care about where you, like when you were building Bebo, when time slips away, when you have that feeling you care so much about what you're building that you look at the clock and it's 4 a.m. And you're with your co-founders and you said, wow, we're really changing the world. it's a whole different place.

There you're trying to build a brand, not just a flip, but to literally make an impact. Right. Legacy. So I think you have to look at yourself where you're at your life. Can you take risks? Like you're saying, I know you've been successful, so you have kids, you have a family, but it's like, can I take this risk?

Do I have the right time and do I care about this? Because if I just want to make money right now, become an affiliate marketer or something. Take one of these ideas that you could just easily flip around and start making money tomorrow. Or do I want to build something long term that is probably much higher risk, but it's something that I want to really put my name to.

Right. So the framework I offer up here is earn, learn, or legacy? Which one are you going for right now? And at different phases of my life, I've optimized for different ones. When I moved to San Francisco, I told you I just wanted to be near people. I decided at that time, I had done two startups already. I said, next one, I don't want to do myself because I've made these two startups happen with mixed results, some good, some bad.

I think I've done better than I thought I would do. but I don't know what I don't know. So I was like, this next chapter is all about learning. So I hooked up with Michael Birch. I was like, this guy's done it before. He's a billionaire. He's built multiple successful companies. Great head of hair.

Great head of hair. British accent. Can't go wrong. And I said, I want to learn. So I said, I don't want to just, how can I, my thesis was how do I pack 20 years of experience into the next four years of my life? I love that. And so I said, I got to work with someone who's done it before.

I got to be around really smart people. And I got to work on a portfolio of projects. So I get multiple reps and not just one. Yeah. And then I found Michael Birch, who's done it before, and an idea lab where he's working on a portfolio of startup ideas. Boom, perfect. Wow. So I went all in. I was like, this is what I want.

Other times, right now, I'm in the earn phase. Sold by company, I'm trying to collect the check. I'm going to cash in the asset that we sold and collect the check. Of course I'm going to still learn things, but I picked, you know, there are other ways I could be learning more. But I decided this chapter right now, I'm going to cash in some chips, I'm going to earn. And if we look at your earn as well, going back to the first question,

it's you have a portfolio of bets. you have, you've made your money from selling your company, you get paid, I'd assume, on the first and the 15th from Twitch or however the payment works. And you've also made higher risk longer term bets itself that could have a high payout at the end. Right. Right. And so you have multiple different streams of income that could be coming in that are going to help you achieve the long term goals of the type of earning potential that you want to be hitting. Right. And so if you're listening and the other one is legacy and I've thought about this, okay, what would I do next? Would I optimize again for learning?

Sometimes I'll just do little experiments that I know I'm not going to stick with. beyond three months. Yeah. But I'm like, how hard is it to start a podcast? Could I grow that? That's how this started as an experiment to just learn.

I didn't think I'd earn any money off this. I didn't think it's good for legacy necessarily. I just did it to learn. And sometimes you think about what's a project I wouldn't want to exit from. It's a powerful question. Tough to answer, but it's a powerful question.

Wow, I absolutely love that. That's incredible. And you know what? It kind of what you're saying with Earnlearn Legacy, a lot of the work that I currently do is with corporate still. So I work with both like growth, stage targets, but mostly with corporates.

And when I help them kind of look at what does the future of the business look like, we actually go through a very similar lens. It's like, how are we going to make the next billion? Right. So, like, what does a Horizon 2 project look like? Right. Then what is the future of our business actually look like? And who are the types of people that we want to be surrounding ourselves with, network, startups, whomever it might be? They're going to help us understand what that is, but not just help us understand and get those insights, but help us build that.

Like, that's a lot of the work that I do right now. That's cool. I like that. Let's talk about this other idea that you had mentioned the last time. So Uber driver revenue streams. Uber driver revenue streams and Lyft. You know, I'm neither here. We don't discriminate.

Yeah. Heck no, I love them both, right? Whatever's cheaper. But for me, I try to think a lot about there are resting assets that are currently sitting idle, right? And so how can you help? What's a resting asset? A resting asset is something like how Uber has scaled because they have drivers that are sitting out there for themselves or people just driving around that want to make extra income. So for Uber, for instance, how can we take that a step further?

You have people that are online with Uber that are currently waiting for rides and they have, when they get someone in their car, they have a captive audience. There's been a handful of startups that have somewhat helped alleviate this because the big thing that has come out a lot lately, especially with some of the new regulations coming in, is that Uber and Lyft drivers driving full-time are making far less than minimum wage. Right. Like far less. When you account for all the expenses and the idle times and everything. I think we have the stat here. What does it say? The average pay per hour in America for full-time and.

It's 855 to 1177. On Uber. On Uber. Yeah. It's all right share. Yeah. In America. The average full time for a driver full year,

36, 525 a year. Right. That's minimum wage. Right. And so I think it's no one, they're not going to stop driving Uber. They're not going to stop driving Lyft. But how can you take something like a Uber or Lyft driver

who for between seven and 30 minutes has a captive audience? Right. So how do you give them a $3 and $3? hour raise. How do you help them make more money? So people have tried this currently. Interactive media. I think there's a octopus interactive has done this. Everyone's seen it. It's in all cabs in New York. It's in a handful of Uber. A little screen on the back of the chair type thing. You play a game. Yeah. It's not targeted. So you and me are getting in there. And I guarantee you if we said in there right now, we're going to get served personal injury. Call me if you've been hurt in an accident, right? It has

nothing to do with us. Okay, but that's one way. One way. Another one that I actually liked was cargo and it just helps them sell things. Right. snack, little snack bar. Exactly. But to me, what I've been thinking a lot about is how do you, which is really big, obviously the last handful of years, which has really taken off as personalization. So if you think about, if you're able to truly partner with Uber, think about the type of information they have when you as a rider, how old you are, your frequent places that you're

living, even the micro-targeting, the geolocation of where you are, we can make a lot of assumptions about you. We could, you know, Sean, we could probably assume you're well off. Maybe we can know that you have family or you're currently doing a lot of pools. or luxury. And so we can start to build a profile around you. And with that type of information through like the stereo, for instance, how could we serve you very targeted direct ads? Right? So advertising is one. The one that I am really interested in, I have a little bit of background in, is in the music space. And so for me, it's like, okay, a music label wants to get

their new artist, someone that they've invested in in front of the right consumer, especially in that first week where they want songs to hit that kind of viral effect. And so if you were able to build a music platform to partner with labels and Uber to actually serve direct music towards a very targeted audience. And you could make money by playing that song. I think it'd be a great business. Yeah, that's pretty interesting because I don't know how many rides there are per day, but there's millions of rides per day. And so those are all sort of audio impressions that you could use. And I think if you played ads out loud, that would be sort of obnoxious. But if you're playing awesome new music, you know, that could be really interesting.

where it's sort of non-invasive, it's actually, you know, sort of behind the scenes. Yeah. You don't even have to tell the writer, hey, this is, you know, you're listening to this because of X. It's just this is what the driver has on. Yeah. And the driver gets paid to have their radio on. Exactly. Specifically to a certain station.

A lot of the time, either you're telling them what to change to or they're putting on something you don't like. Right. And so now this is, okay, we think we understand you as an individual. So we're going to try to serve you music that you like. Right. And I'm helping the driver make more money. Right. Yeah, I like this idea a lot.

I think this is cool. Firefly put the big kind of thing on the top of the Uber's. Is it Firefly that raised last week or was it the other one? So Firefly raised prior. And they may have raised again. I don't know, but they raised a huge round prior and like 20, 30 million bucks. And then I believe Lyft announced that they were doing this themselves.

So one of the ride sharing companies announced that they're doing this themselves, which is going to be now interesting to see what happens with that. But I like the idea. I also just generally like the underlying reason this was interesting. to you, which was, oh, something's changed. So what's changed? Okay, well, now we have this fleet of drivers that are all connected using these apps that are on the road all the time. That's new inventory that we could do something with, new opportunity that we could do

something with. And the second thing was, hey, the wages have gone down from making $25 an hour to $10 an hour. They're going to be very receptive to ways that they can get their earnings back up because they're being advertised to that, hey, you're making $25 an hour. But that's not your true rate when you take into account everything. And if you find a way to make the drivers more money, even I bet you, I'm just going to make an assumption here that if Uber doesn't get a cut, but they're keeping more drivers on the road, that they will love you. Leave you alone, yeah.

They will love you. If you find any way to make drivers work exclusively, like I think cargo is an exclusive partnership with Uber. Right. And so if you can help just them, like their driver retention, yeah. I think it'd really take off. Yeah, I like that idea. What else you got? You had some other good ones last time.

So we touched on sort of how religion should be engaging with Gen Z, whether it's through the beautiful Bibles or tithing or one of the other ideas there. Love tithing. What are we going to call this Uber Driver Radio network? We need to hire a brander from our network. I have one name and it's coming up for our next idea that I've come up with. But besides that, I am the worst. All right. So give us that name.

Well, you should see a lot of the domains that I own. It's just awful. Awful domains. Awful domains. I should never be in branding. But so the next idea that I have that we kind of talked about, and I'm actually talking about it with one of my friends right now. So anyone that wants to join this next idea, email Henry B at thehustle.com and he'll help connect us. Henry, you're getting blown up today.

I'm excited to see how many he gets. Charge your phone. So I'm really big into Cloud Kitchens. You give a great summary of what Cloud Kitchens is. Do you mind? Yeah, yeah, sure. Okay, so Cloud Kitchens, I actually know this because I started one way back before this was a thing. Oh, my gosh.

Right idea, wrong time. But basically, it is a restaurant without the physical restaurant. So, you, now that there's all these delivery apps, Uber Eats, Postmates, caviar, DoorDash, Grubhub, you just, your storefront is a icon in the app. That's all you need. And so there's all these shared kitchens, like just giant warehouses, think about it that way, that are centrally located in the city, but not super sexy locations. And there's these giant kitchens that have already invested in all. the HVAC, friars, friages,

freezers, you don't have to buy any of that stuff. You can go rent those by the hour. When we did it, we paid $19 an hour to have access to this kitchen. And so, like, think about that,

you know, eight times, you know, $20 bucks an hour times eight hours a day. That was our restaurant cost. So we went from needing half a million dollars

to start our restaurant to doing it for like less than five, that five grand. Wow. And we, you know, so you have this infrastructure that's a shared kitchen

where normally bakers, caterers, uh, food truck guys. that's what they normally use. But now you can just run a whole restaurant out of that. You just optimize delivery only and you live on the back of these giant food apps and you just do pop-up concepts. So you could be macaroni only only.

You could be, you know, the fried chicken specialist, the grilled cheese specialist. You could be like 10 different types of Asian cuisine or like the best pad tie ever, whatever. You create these little micro brands. Anyways, a Cloud Kitchen is a kitchen is a restaurant that doesn't exist and delivers off the back of these super popular food delivery apps. And so what you just said, and you said how many platforms there are, the number one question, because whenever you look at starting a new problem, or he's starting a new startup, sorry, you look at, is there a challenge here or is there a big opportunity? And so with this one, I took, I looked at myself and I said, what is the biggest challenge that these cloud kitchens face? You see how much money? Travis Klanick's obviously started. I bet you he walked down the street and someone else has probably started one. And I guarantee you the biggest problem everyone has is how do you stand out? How do you stand out as a cloud kitchen? Because you don't have a store. front. So are you going to put a lot of money into brand, right? Are you going to stand out just on your logo or that you're keto and you do niche foods? So something that I've been thinking a lot about, which I'm calling, are you ready for it? Clout Kitchens is a influencer-based cloud kitchens.

Okay. And so if you look at the expansion of influencer marketing and not just influencers as a pay-to-play scheme that startups are or large corporates are working with to hawk. their products, but instead actually having these influencers build real businesses, look at Kylie. Yep. Kylie didn't sit there and build out the formulations herself. She put a ton of work into it and like 100% that is incredible what she did. But she worked with a brand incubator who on the back end knew the formulations. They knew how to market it.

They knew everything behind it and leveraged her distribution, her name to make it scale the way they did. Same thing with how Rihanna did it. So what's happening in the beauty space, what you're saying could happen in the food space. So who's a, well, how would this work? Give me an example. I'm just, so in my mind, it's someone you can do influencers a handful of different ways. If you go on Instagram right now, how many different food influencers are there? I mean, I don't know.

Thousands. Thousands. Oh, yeah, 10th of thousands. Joe Wick. Ella Delicious. You know, all these different ones that like my partner, for instance, she, we own every cookbook, I feel like. Yeah. We own legitimately every cookbook.

My wife's vegan. So any vegan influencer, like, I know, I know the name Aaron Ireland. She's, because she sends me every recipe that this woman. post, which is a, you know, vegan recipe. 100%. I go on Instagram right now. I guarantee you I have four messages from her from different food things that we should try. Right.

And I will say I eat out too much. So instead of going in, figuring out, okay, how do I build this recipe? Oh, gosh, I got to buy, I got to make kous-cus. I don't even know what this is. Instead, it's like, how can you leverage the name of this influencer? Help them with some of the recipes that they have on their Instagram itself. Create the menu. Create the menu and create all these cloud kitchens like across the country or wherever it might be.

so that everyone can have access to it. I like it a lot. So this is sort of like the Gordon Ramsey. He has several restaurants, right? Like he's got his, Bobby Flay has the burger bar. Gordon Ramsey has his thing in Vegas and other places. I feel like every somewhat decent airport has like a Wolfgang Puck. Right.

Right. And so, or you guys talked about it with Lance, Jimmy Buffett. You're going to Margaritaville. You're somewhere warm. And so what is the Margaritaville? What is the Gordon Ramsey? What is that next generation working with these new age influencers to actually create full menus online just in a cloud kitchen with none of the upfront costs.

And as you know how high the churn rate is on restaurants itself. Yeah. Your startup costs are incredibly low. All you need to do is find the right influencer, the right demographic, build out the menu with them. Right. Of things they're already building. They have cookbooks.

You're just giving access to everyone. And then you grab off the shelf chefs essentially who can actually just implement and cook the food on a daily basis, right? It's trivial to find people who could do that. I really like this idea because I just think it's a really fun idea. And there's a lot of times where you have passion. Actually, the music one's very similar. There's all these passion areas that are just garbage businesses.

Yes. And this is, you know, food is another one where it's like, great, you love food. Okay, what are you going to do? You're going to be a foodie. What does that mean? You're going to be a food blogger. That's a little bit tough. This is actually like a sort of cool novel way.

And again, it's because something has changed. Yes. These food delivery apps have paid billions of dollars in customer acquisition. cost to acquire hundreds of millions of users across the world. You don't have to get, like, you don't have to pay for the views. Yeah, you're not paying for the customers. They're coming to you. Yes, exactly.

So I like this a lot, and I think you sort of can bridge these two worlds really, really well. So I like to say, my friend has this phrase, which is that chefs are the new DJs. Yes. That people, just the same way people follow DJs now and will go to the clubs where they're at. This is actually happening in sort of the food world as well. Look at what's the, what's the, what's the, chef or what's that show on Netflix open table not open table chef's table like that oh like

that just took off right and so yeah I'm 100% with you the one thing I want to add is I want someone to do this yeah I don't just want us to talk about this anyone that is interested in I want them to email Henry I'm not even joking we're starting this right I have someone on the other end that is going to help with this I'll help it get off the ground right motion to action I love it and again literally we did this when we did our restaurant we we we we So we started a sushi restaurant. Yeah. I don't know shit about sushi.

Yeah. You did that at Duke, right? I did that right out of Duke. And we found a chef from the Food Network. So we saw this guy who did the Bobby Flay challenge. He beat Bobby Flay at a sushi challenge. And he was super charismatic. And he was obviously, he knew his shit about sushi.

And so we were like, oh, that guy. We need that guy. And so we literally partnered with this guy. And it was really hard to get him to take us seriously because we were 18 years old. And there was a whole story about how we did that. But we partnered with a food network chef. And we created this restaurant concept. And then we ended up because we just didn't have money.

We did it as a Cloud Kitchen because we were like, look, I don't want to sign a 10-year lease with a personal guarantee. And that's what I needed to do to get a restaurant space. So, you know, just getting resourceful, we created this thing. And at the time, there was no postmates, Uber Eats, those didn't exist. That was the missing piece. Wow. We still had to go get customers to come to our website to download, to order the food. Is this?

If that had changed, this whole, you know, I wouldn't even be sitting here. I'd be still running a sushi apart. Is this going to be your legacy? I feel like we just hit on something. I feel like this is next. No, I ran away from the food industry because it's tough. But that's just, I was doing too much, too many dishes every night. Oh, that's incredible.

I love that. Anyone that wants to do it, honestly, Henry B.theshustle.com. I love it. So did you watch the Tyson Fury fight? I did. I'm not a huge boxing fan, but I'm a fan of greatness. And I like combat sports in general. There we go.

I was lucky enough I actually watched it with Sam. And Sam is, you know, a big boxing fan. And I think, I know a lot of Patriots. fans will say the 283 is the greatest comeback story in sports. I think Tyson Fury is the greatest comeback. So explain the Tyson Fury story. So just so we can, I'm going to start at the end. Okay.

Tyson Fury knocked out Deonti Wilder in the seventh round. Deonti Wilder is known as the baddest man on the planet. Right. Never, never been defeated. And he's, he has a 96% knockout rate. 42 fights, 41 knockouts, something crazy like that. Only person he hasn't knocked out was his last Tyson Fury fight. So Tyson Fury started off.

He's this English boxer, also known as the Gypsy King. He was eight weeks premature, weighing it at one pound. Right. Okay? Almost didn't make it just from the beginning. Right. One pound. One pound.

Which is crazy because if you see him now, he's 6'9, 275 pounds. Exactly. Exactly. And that's slim for him, which we'll get into. But his dad knew greatness. His dad was one of those people that understood that this guy's going to be a champion. And so we named him Tyson after the great Mike Tyson. Obviously, years go by, years go by, he starts training.

His dad was a boxer, his uncle's a boxers. Everyone in his family is boxers. And he gets to this point where he's like the next contender coming up. He's 23 years old. He gets invited into Vladimir Klitschko's actual fighting camp itself. And kind of going back to your guys' point last week about hearing doubters. Everyone always told Tyson Fury, you're going to go to this camp, but Vladimir Klitsko is the king. Even when you're there, he's going to batter you as a sparring partner.

And so he was training with me. He's like, this guy's not that great. I'm going to get into his head. These guys, they weren't even boxing against each other at this time. They're not opponents. So during the training camp itself, they go into the sauna. Okay? Have you heard the sauna story?

I've not so heard the story. No. You haven't heard of this? I'm excited. He's a Russian monster. Ukrainian, Russian monster. So this guy's huge. So they go into, and Tyson Fury is everyone telling him, you got to get out of the son

as fast. No one can last as long as him. And he says, I'm not even fighting this guy. I'm going to get into his head. I want to beat him now because I know I'm going to be championed later. And people say, I can't do something. I'm going to do it. Okay.

So they get in there. It's hot. It's really warming up. Five minutes go by. Ten minutes go by. There's about a dozen people in there. People are dropping off. Right. Someone's leaving.

Another person's leaving. About 20 minutes come in. And it's only Tyson Fury and Lanhamer Klitschko left. So, Vladimir Klitschko, he stands up. Tyson-Ferry's like, thank goodness. He's about to pass out. Vladimir Klitschko turns up the heat. Sits back down.

And so Tyson-Ferty says, I can't let this guy get in my head. Everyone thinks I can't beat him. I'm going to get up. Turns it up. He grabs the newspaper. He lays down and he grabs the newspaper, right? Another 25 minutes go by. They're legitimately as hot as the sonnet can go.

And Klitschko finally leaves. Tyson-Pury wins. And he's like, I can't just leave right now. He'll know that I was just trying to beat him. waits a little bit longer, basically passes out. Years go by. Three, four years go by. Tyson Fury is the number one contender.

Klitsko's the champion. Clitchko's the champion. He hasn't lost in something like 11 years. 11 years hasn't lost. Everyone's like Tyson Fury. You cannot beat Klitsko. Tyson Fury goes, you know what? I know all of you think I can't do this.

I'm going to do it on his home court. Don't come to the UK. I don't want to fight you at Wembley. I want to fight you in Eastern Europe. So they fight in Germany. And then so in the pre-fighting. They do a face-to-face, similar to how we are now. Tyson Fury brings up the sauna issue, and Klitschko, everyone look up the clip, is so, like,

pretends like it didn't happen, like he couldn't remember it. And Tyson-Furie says after the fight, he knew that's when he beat him. And he goes in and he batters. Right. He batters Klitschko. Wins, right? Becomes the lineal champion, three class champion, whichever. By the way, I love this lineal champion.

The lineal champion, for those who don't follow boxing, is just you're, you beat the man, who beat the man, who beat the man, who beat the man, all the way back. second time to the first man. Exactly. And so you have taken the champion, you took the champion out. Yes. And nobody's taking you out yet. You were the lineal champion.

He's the lineal champ. So this is 2015. So the thing was, is that after this fight, Tyson Fury didn't go on and actually fight fight Klitschko again. Right. He balloons up to 400 pounds. He's at the mountain top. He's like, is this it?

Is this it? And he's hearing from everyone. He couldn't do it again. He can't do it again. And it's finally somewhat getting to him. He becomes addicted to drugs. He gets addicted to booze. He's 400.

hundred pounds. And everyone says, I knew it. I knew Tyson Fury was a bum. Right. Right. And so finally, something in his mind clicks. 2017, this video comes out. Him jogging. His face is monster, size of a mask. He's red and he looks like someone who ate Tyson Fury. Exactly. And he, there's this video. Everyone's got to see it. And he says, it's like, Deonti Wilder, I'm coming for you. And everyone says, he's never going to do. What he's talking about. He's failed so many times. He'll never come back. Yeah. And let a little, obviously, he's. fights him. He comes back. He drops 150 pounds. It was a draw the first fight. Time comes back. They're like, you know, like, Tyson's not going back. He's going to do the WWE thing. He got his payday. He's going to go drink again. Comes back, obviously this past Saturday, knocks out Dionne Caldolle. Actually, knocks out the knockout artist. A hundred percent. No one thought he could do

it. Right. And so I just thought it was this really interesting story. For a lot of the points that even we were talking about last week, or you guys were talking about last week, when it came down to people saying no, right? People not wanting to see success happen. Everyone wants to see you lose. And he took that as energy, came back like four separate times. Right. From the brink, like four separate times and made it happen. I just thought it was just incredible. I could tell you're kind of like me in that maybe the thing I respect most is someone's mentality. Yes. Their mental toughness. And I don't I don't even think I'm particularly great at this, but it's something that I've decided

is sort of the number one most important asset is how is your mindset? How is your mindset when things are good? Are you grateful? Are you appreciative? Are you a giver to others? Yes. How is your mindset when things are bad? Yes.

Are you resilient? Do you turn the disadvantages to advantages? And mindset is number one. That's why you love Fury. Yes. It doesn't matter that he knocked up the guy. It matters how his mind worked when he was at a point where most people break.

Angela Duckworth would call it grit. what this guy has. Right. When I read that book, all I could think about was Tyson Fury. But it all comes down to mindset. All the great leaders have it. Admiral William McRaven is another great example. Obviously, one of the greatest admirals in Navy SEAL's history and Special Ops history.

Same thing. He's a great leader because of how his mindset is. Right. This is why sports is great. It's the grand metaphor for life. Who cares about these guys punching each other in the head or throwing a ball in a hoop? But it is the great metaphor. And he'll post a bunch of the things that we talked about.

I want everyone to go to the hustle and my first million, everyone on Twitter, and I want you to all look at these lengths and be inspired. Yes. Love it. And it was a great fight. It was very interesting. And he gave us a nice little ballad at the end. Oh my God. He sings a song when he wins, which is hilarious.

And part of like his marketability is that he's just like crazy character. He's crazy. He was dancing before the fight. Dante Wilder was stretching and he was literally dancing. By the way, super lame excused by Deonté Wilder that his costume was too heavy. And that's why he lost. No, you lost because of theory punched you in the head. All right.

So we got a little bit of time. Let's see how we're doing on time. Okay, we don't have too much time. All right, we have, let's say, one last thing. Is there one last thing you want to bring up? This is Stu's power hour. Not the power hour. I have so many ideas.

Hopefully you have me back. I fully understand. I feel like I yell into this mic as much as Sam, so I'm going to apologize to everyone to listening. Well, we want to bring you back. We want to have basically these recurring sort of friends of the house. So there's certain people that are fun and have a bunch of ideas. And it's not like when I was doing the interviews before,

you tell your story once. I'm not going to have you back to tell your story again. Like, that's just too much. Nobody wants that. But with this, you know, every month or every two months, I want to be bringing, you know, our guest, friends of the house back as a recurring cast of character. So that's the big game plan. Count me in.

You can catch me at my desk about 15 feet from here. Yeah, okay. But something that I've been thinking about a lot, you're a big notion user, right? I use it. I wouldn't call myself a big notion user because I have a love, hate with it. Okay. The apploads so slow for me. Okay, it does load.

That's like a deal breaker for me, but everything else is dope. But you guys made the website. We made our whole website off of it. Honestly, it's one of the most powerful tools I've ever used. The hard thing is I tell everyone, and everyone knows I am an evangelist of things that I love. I must have signed up 200 people on copper. For instance, I'm calling people. Everyone's like, what CRM do I use?

I'm done with, I'm like, no, you get on copper right now. I haven't taken any affiliate money for this, by the way. Right. And so, Notion is the latest thing I'm addicted. My life journals in there. Everything, my whole life is in that. And what do you love about notion that you didn't get? What were using before?

Docks, Evernote. You name it. I was using the whole G Suite. I was using obviously copper, but I've actually poured it over a CRM into it because there's a lot of really great integrations. I'm using a physical journal itself. Like, you name a sauna. And what is it about Notion that got you? What got it was the ability to create.

It's legitimately a blank canvas where it lets you be the artist towards your own personal workspace. Whoa. You got deep there. If people that are watching this, I'm crying. Or, yeah, watching this. So, but legitimately the hard thing, though, what makes it so beautiful and what makes it so difficult is that you legitimately just end up on a blank page. Create, right? And so I think the biggest opportunity notion has, and I've tweeted at them so many times and I will continue to, is that they have the opportunity to legitimately create the app store for business templates.

And so if you go on Notion.S.O. forward slash templates, they have a couple. They have about 12. But if you want to become a power user, you've got to go on YouTube. You've got to find all the right channels. And so I think there's a really big opportunity for someone or for Notion itself to become an actual template, or sorry, an actual platform in an app store to create templates for Notion. Right. Ready to go, CRM. Ready to go.

Journal. Ready to go, whatever. All the different common use cases that people want to do. I think it's a massive opportunity. Like they raised, what, 10 million, at an 800 million valuation. And they have such an engaged community, but nothing is tying them together. Right. Like people are hacking together templates.

I use it, but it loads slow. It loads slow. When you put in so much information. Yeah, that's probably what it is too. It's like so feature rich. All right. I like that. Notion, you should pay us for that.

I mean. That wasn't an ad reason. That wasn't an ad read, but that was better than an ad read. Yeah, they did. They actually sponsored the hustle morning newsletter today, but it has nothing to do with that. I'm not an employee of the hustle. Right, yeah. Me and you didn't get any of that money.

So let's get notion out here. All right. Stu, great having you. Where should people find you, follow you? Twitter. At Stu Iverson. Follow me on there. We'll put it in the show notes.

Yeah. I'm active. DM me. I'll message you back. I promise you. Yeah. That's where you can find me. Nice.

Okay. Love it. We're out.