My First Million - #67 - A Very Random Episode

Episode Date: April 18, 2020

Sam (@thesamparr) and Shaan (@shaanvp) are back to chat about Thrasio Amazon FBA Rollup (4:11), what they like and don't like about the podcasting life (10:04), Sam's obsession with Bees (22:18), Come...dian streaming platform (27:17), Carta CEO sharing his laying off message to staff publicly (32:27), Why journalists write about people they may hate (44:40) and haircuts at home (1:00:46)  See acast.com/privacy for privacy and opt-out information.

Transcript
Discussion (0)
Starting point is 00:00:00 Okay, we got a friend of the show, Jordan Harbinger is here. Jordan, how are you doing, man? Thanks for having me on, man. I'm just chilling, self-isolating, you know, the euse. We are all isolating, but I appreciate you dropping in on the show, just parachuting in, just for a couple minutes. It's always fun to have you. You know, this is a crazy time.
Starting point is 00:00:17 2020's been a crazy year. We got coronavirus, and we also had, you know, the sad, tragic passing of Kobe Bryant, who was a guest on your show. How did that happen? How do you get Kobe? Yeah, you know what was funny is I was pitching. a publicity team for a different guest that I can't even remember now because he was about 1% as famous as Kobe Bryant. And they booked it and it was like some comedian, which I, of course,
Starting point is 00:00:42 was really excited about. They booked it and they canceled it and I got really annoyed and they said, well, would you consider interviewing Kobe Bryant instead? And I said, yeah, of course I would consider that. Let's do that. So we set it up and I flew down to Kobe's office and went over there and hung out for a while and did the interview right there. And it was incredible. It was a really interesting experience to be there with his team as well for that day. And honestly, it was probably September of 2019. So the timing was interesting. You know me. I asked him all kinds of questions that had nothing to do with basketball, including about creativity, business, hiring and firing, because you wonder how a guy like Kobe Bryant decides who to hire and how he lets people go. I don't know
Starting point is 00:01:26 if I'd want to be on the wrong side of him. And I did end up asking him about his life and what he's going to do for his second act. And if he ever, creepily, I asked him if he ever thinks about what he's going to do if he were gone because he has kids. And he was really, really honest in the interview. He was really, really straightforward. And I admire that. It was a really good interview, in my opinion.
Starting point is 00:01:48 Yeah, that is intense, high stakes interviewing, to say the least. And was he like an idol of yours before you did the interview? No, man. Honestly, look, who doesn't love watching basketball, but I wasn't even, I'm just not a fanboy of athletes in general. So it was a great unique opportunity, but I wasn't nervous because of that. I was more nervous because you just never know if your audio equipment's going to screw up. So I was more nervous like, make sure it's recording than I was nervous to be sitting in front of Kobe Bryant. Honestly, he was so friendly and unassuming and not very loud. In fact, we even had audio issues recording. because we're like, hey, we got to turn him up really high. And I said, you're really quiet. And he goes, yeah, I'm just not a loud guy, man. And I was like, oh, my God, can you be loud for like the next 45 minutes? So it was a really unique experience.
Starting point is 00:02:37 I'll be thankful for that for a long time to come. That is amazing. You know, when we started this show, we were doing the interview style thing, and I made a bucket list, a wish list of all the guests that I would want. You know, Kobe was on there. And when I look at your show and I've been going, I've been plowing through the archive of episodes that you got, you've had a bunch of them. So you've had Tony Hawk, you've had Kobe Bryant, who are some of the other
Starting point is 00:02:59 awesome episodes that people should check out if they do binge your show like I'm doing? Sure, yeah. Howie Mandel was really good, the comedian. He was very open about things like mental illness and how he doesn't shake people's hands. I've had Dennis Rodman, Malcolm Gladwell. And I also had Frank Abagnale, which a lot of people haven't heard about or from, but he... Is that the Catch Me If You Can guy? He is the Catch Me If You Can guy. So he's the real guy that was played by Leo DiCaprio, and we talked about the psychology behind how he was able to trick so many people, and now he teaches, of course, FBI and intelligence agencies how that's done as well. That is amazing. So if you're one of the listeners to the show who misses when we used to do
Starting point is 00:03:40 the interviews and bring in guests, well, this is my recommendation for you. You should go check out the Jordan Harbinger show. He's got tons of interviews from guests that we were hoping to one day have on our show. He's already had them on. Check them out. on iTunes, on Spotify, wherever you can find it. Jordan, appreciate you as always, dropping in on the show. Yeah, thanks for having me on, guys. We're on, we're back. What's up? Me and Sam are here. Sam, you wrote something at the top of this. I want to hear what you have to say, which is people's reply about what we talked about last time. Thrasia, let's jump in with that. All right, you want to, I'm going to read just word for word. I have it pulled up on my Twitter.
Starting point is 00:04:28 Okay, you ready? I'm not going to read the guy's name. He goes, I'm a modest size, mid-seven-figure Amazon seller in a network of guys that range from one or two million to probably 50 million plus. We have a few guys in our network that actually sold their company to a thrott. How do you call it? Thrasio. Thracio. I'm happy to chat about Amazon e-commerce sometime.
Starting point is 00:04:48 Okay, so I'm going to read his replies. Now, for those of you listening, the background is that on Tuesday, Sean and I talked about Thrasio. It's a company that raised money. They raised 100. 200 million at a 750 valuation? I don't remember. Yeah, close to 100 million at a $750.
Starting point is 00:05:07 Big company. They're only two years old. And what they're doing is buying Amazon fulfillment, fulfilled by Amazon company, fulfilled by Amazon companies. And they are making the brands better and just owning them. They're doing a bunch of stuff. And so I had a guy to reach out to me. And I go, that's great.
Starting point is 00:05:31 Tell me, what's the, I ask him, what's the cash flow situation like? For most guys, sub $10 million, they're probably working with zero to a handful of U.S. employees, still actively involved in the day-to-day, large team in the Philippines, in cheap locations, and are probably netting between 10 to 20 percent a year. And so the typical size for three to five million, the typical size is three to five million in revenue, and they're probably pulling in $500 to a million a year for themselves. But the problem is that it's getting harder and harder. In 2013, you could sell almost anything in scale a seven-figure business.
Starting point is 00:06:10 Now, they're a lot more dominant, more sophisticated players, and it's incredibly hard to enter in the business. The Amazon algorithm is much smarter, and it makes ranking incredibly expensive and difficult. Also, Amazon treats their sellers like trash. So it's kind of a mixed bag. I could take a month and do nothing and let my team run it and it can go perfect. Or I can get an email tomorrow saying my account has been suspended or killed and I need a lawyer to reinstate everything or I'm just crushed.
Starting point is 00:06:39 So anyway, Sean, I wanted to fill you in on this because I thought it was cool insight. I know about that. That's a good insight. So a couple of thoughts on that. So the first is, I think he's right, you know, back 2013, 2014. It was a lot easier to do it than it is today. That seems consistent with what I've heard. In fact, it seems like the formula is build a successful Amazon business in 2013, 14, 15,
Starting point is 00:07:03 then start teaching other people how to do it because it's too hard to do anymore. And so now you start giving away the sort of secrets and you become a teacher for the next three years. So I think that's the career path right now. The other thing that comes to mind, we were talking, I was talking to Andrew Wilkinson about this and he was saying he used the, I think it's a Charlie Munger quote. which is, oh, no, no, it's a Nassim Talib quote, which is, it's like picking up pennies in front of a steamroller. So, you know, there's a high probability you can make a little bit of money, you know, consistently every single time you reach down, you pick it up. And then there's, you know, a low probability of complete death. And that's what he's talking about when he says, you can get a letter tomorrow that says your account is suspended, goodbye.
Starting point is 00:07:48 And that's it. Or Amazon cuts the rates of your category. I have a friend who was doing millions of dollars of book sales as a third-party bookseller on Amazon. And then Amazon was like, you know what? Now our take rate on books has, you know, not 10%. We're going to do 25% things. And that like killed the whole. That happened to me.
Starting point is 00:08:07 That happened to me the other day. So in our, we, in the trends group, someone was like, just so you know, Amazon changed the fee. So basically I have various blogs, like my personal blog or something like that. And it makes just like small amounts of money. like three to $5,000 a month off Amazon affiliates. And I don't even check it. It just runs because I've just written a lot of content over the years. They changed their rate.
Starting point is 00:08:32 And someone told me in the group, I think they, I forget what I was earning. I don't even check it. I think I was earning 6% to 9% for affiliate revenue. And then they changed it to, they like halved it. So that money just halved. And it's no big deal because it wasn't, it wasn't like a big income stream for me. But if you're a wire cutter or if you're BuzzFeed and you made $100 million from this, it's a huge deal. Right.
Starting point is 00:08:59 Yeah, that 20% cut makes a really big difference. No, no, no, no. It wasn't a 20% cut. It was way bigger than that. Oh, okay. It was like half. They have. Ouch.
Starting point is 00:09:11 And what category are your links mostly in? Is it electronics? Is it some cat? Is it one category or is just across the board? They lowered it across categories. but across the board, it's close to half. My categories were probably personal care and electronics. I mean, just anyone who, yeah, or books, a lot of books.
Starting point is 00:09:33 Right. Okay. I want to know another topic. So we're good on Thrasio. You want to add anything else? No. Do you not want to? No, I think it's consistent with what we thought.
Starting point is 00:09:45 I like when people fill in the gaps with information that we don't have. I'm not an FBI seller. I don't know the ins and outs of that market. I just think it's interesting. We talk a little bit about it and then people fill in the gaps. And the next episode we come back a little smarter. That's a nice little formula we have going. So I appreciate that.
Starting point is 00:09:59 If we ever talk about stuff you know, tell us more about what you know that we don't. Before we go deep into serious stuff, do you want to talk about, I want to give you feedback that I got from listeners, Sean. You ready? Am I prepared for this? Is this harsh critical feedback? Do I need to? It's good. Okay, great.
Starting point is 00:10:16 No. Okay. So what I'm noticing with this podcast is we have a similar amount of views each week. And I think it's the same people over and over. I think we're like part of people's routine, which is cool. And the, I think that one of the secrets to growing a podcast is do you have to have guests. So when we had Andrew, he shared it. So all of the people who like him came and listened and I hope we've got them hooked and they're going to listen from now on.
Starting point is 00:10:42 And so the way that we're going to do this is we're just going to get more guests. But here's what people keep telling me. And this, they weren't saying this about Andrew, but they like it when it's just you and I riffing it and just making shit up on the fly. Yeah. Yeah, I've felt that. And I think it's even more on these Zoom calls because the Zoom call pace is a little slower. When we're in person, it's a little bit better, I think, to have that third guest on the seat. And it definitely depends. The third guest's got to bring the energy. You can't just be successful and smart. That is not enough. You have to bring energy. You got to know what people want to hear about and get to the point. And so, you know, that's the rubric for guests, which is hard when you're also trying
Starting point is 00:11:17 to find famous guests because they help the show grow. And just for the record, Sean and I have recorded with, I think we've done a bunch of times. I personally have done it a bunch of times. And it was wonderful people who I like. And it just turned out to be bad and we just don't publish. Yeah, we throw it away. And we don't even tell the guest. We just throw away. Yeah. And I've done it a couple times. Like, throughout the years for whatever, I don't even remember what I was recording stuff for. I've interviewed someone who was like an amazing operator and the content was whack and I'm like, no, trash. Yeah. And so anyway, the feature. And so anyway, the feature. And so anyway, the feedback that we're getting, Sean, is that people like us because they say that I'm more
Starting point is 00:11:58 optimist and you're more like down to earth and that we riff and they love that and that they can't get that anywhere. But you and I are like, let's go get more guests and people don't like the guess. Unfortunately, that helps us grow. Yeah. Well, we'll keep mixing it in. Dude, I had a call yesterday that I was like, if I had just recorded this, this would have been like one of the dopest podcasts ever. It was just me and Furkan, we have a call every once a week now that's just called cool shit. And he lives in like the edge of like technology. He's like in the dark web, basically. Not in the illegal way, but sort of like he's on the forefront of what's interesting going on. He's just like a, he's just a nerd. He's just like a very typical Silicon Valley engineer.
Starting point is 00:12:41 Yeah. But he knows, he knows me. He knows me well enough. And also he loves money. And also he loves money. enough where he knows how to take that stuff and bubble up the bits that are interesting, the bits that are relevant and not just get lost in the weeds of technology. So that combo was amazing, but unfortunately, it didn't record. The other thing I was going to say about the guests is being guests on other people's podcast is the other way to grow. So I had Ishaun let yesterday reach out to like 50 podcasts and just be like, hey, I'll go on and talk about it, right?
Starting point is 00:13:09 Like, I'll go on. I just sold my company. I can go on and talk about that. Hey, we built a podcast that did a million downloads in the first six months. We could talk about how we did that. So I think guesting on other people's podcasts might be a good way. You did this with Gary V, with Pomp. So maybe we could do more.
Starting point is 00:13:25 Yeah, I've probably, so there's a caveat there. I've probably been a guess 100 times. And there was a period, like, over the trailing six months, I have it set on my calendar from 3 o'clock to 5 o'clock. That's only guessing on podcasts. And I would do it. And some of the small ones just drove nothing. Like, it was total hit or miss.
Starting point is 00:13:45 And so I would spend, like, three weeks, doing it and it's almost like and you probably like this. It's like being a comedian. You just say the same shit over and over and you kind of figure out what hits. And it's fun. It's almost like therapy. You just talk about yourself. It's cool. But it gets a little repetitive and the results are not always there. But they are sometimes.
Starting point is 00:14:03 Yeah. And you know, the thing you said at the beginning, which is for podcasting, you get this base and it's the sticky, sticky base of people who want to, who listen to it all the time. It becomes a part of their routine. They start to really love you. That sort of thing. It's very different than other products I built where I'm like, all right, I want to get millions of users to just visit this page or like just use this once a week or subscribe to this and kind of forget about it. Like that's been a lot of the products I built. This is the
Starting point is 00:14:29 opposite. It's like an army of a hundred thousand people who will like go to war for you. I think there's people in this group that would if I said, hey, I need you to beat this person up. They would go beat that person up. Like there's people who really have your back. And when I started this, I remember I was talking to Suli, who was the very first, guest on the pod and he was like you know what do you think of next you just sold the company and I was like you know I really like this podcast thing he goes okay like is that a business like in some ways it's a step down right it's like I'm gonna wait way less doing this than I did my last business or any other business I want to do and I was like look I want to just be in like a million people's earballs every morning if I did that I just know that that's a good thing and I don't know
Starting point is 00:15:12 how to get there but I'm going to do that I'm going to get into a million people's earballs every morning on their way to work on the way to work. I think that's powerful. Yeah, I mean, it may or may not be a business, but it definitely will lead to way more opportunity. I've had a lot of, I mean, I've been doing the content thing a little bit
Starting point is 00:15:28 like before the podcast, so I kind of understand it, but the podcast definitely is different. I remember I went to New York, Sean, and I just tweeted, I was like, I'm going to be over here because I was there for a hustle advertising crap. And I just tweeted, I was like, yeah, we're going to be here.
Starting point is 00:15:44 I had 200 people want to come. And so we only let maybe 20 come. And because we're in people's ears, dude, like these people, this kid, Ryan, said something to me. And he's like, yeah, you know, because you said how much you like this thing. And I was like, I don't remember what you're talking about. And like, they think they know you. Right.
Starting point is 00:16:01 And it's funny. And, you know, the other thing I like is that people are, the people who listen this are actually really smart and successful. You know, I think a lot of podcasts that are about business, they cater to kind of lowest common denominator. So it's like, oh, the one. entrepreneur is their core market. And, you know, in our Facebook group for this podcast, I posted something saying, hey, I'm doing something cool for people who have a business that does over a million
Starting point is 00:16:23 dollars a year. And there's like 100 plus replies just in that Facebook group of people who have businesses doing over a million dollars a year, right? So these are not like kind of like the one entrepreneur who's, you know, at their 95 job or a college kid or something like that. Like, of course, there are people like that. But the audience also is mixed with a lot of interesting, successful people. There's a bunch of VCs that listen to this. It's crazy. So anyways, enough about the podcast. Let's give people some other topics or ideas. Let's talk one more thing about the podcast, which is my house looks like is crazy right now. I had to go and buy this mic. I've had to like set this all up. Dude, it's been so hard to set up like a Zoom thing. And it's hard. I hate this shit.
Starting point is 00:17:06 I know you want you want that business to exist, which is push a button and give me like a dope podcast like turnkey. Yes. Oh, and for anyone who's listening, this is podcast related a little bit. I promise I'll finish up with this. But this is awesome. So my friend Neville Madora, he sponsored last podcast, copywriting course.com. I'll plug him. I did like a happy hour with him.
Starting point is 00:17:26 I mean, I don't know, a dinner where we just, we're just shooting the shit because we haven't been able to see each other because of this stuff. He used a DSLR as his webcam. And it was awesome. It was so, it looks amazing. It looks amazing. It made it look like a Greek god. It looks like it's all like, it's like, does that, I don't know about cameras where it does like your blurry in the background.
Starting point is 00:17:47 It's called like bouquet or something like that. So, so I saw on YouTube, there's this guy Gary Tan. He's an investor in Silicon Valley. He's like, you know, one of the white combinator partners. And he did this YouTube video that was like how to look like a fucking amazing on Zoom. And I was like, dude, this makes sense. This is the new like, this is the equivalent of wearing a suit to work now, right? Like is sitting on Zoom and not looking like shit with your room.
Starting point is 00:18:10 looking like shit. And so this video only had 1,500 views, but he's like, look, this is the camera I used. This is the mount. This is the lens. Here's how you get that blurred background look. And like, he looks amazing. And then when I saw that photo, the screenshot you had of Neville, I was like, I bet you he watched that video. And there was only 1,500 views, but I was like, anybody who's watching this? And the other guy who did it was Neve Drawer, who's the founder, he was at Product Now. He had a Shrug Capital. And he does it too. And it really does look amazing. And when I saw that, I was like, I should do this. I should, I should invest.
Starting point is 00:18:42 So I'm going to do it. I didn't know about this video. So last night I bought $700 for the stuff. I bought, so I already had these Phillips hue light bulbs. You know what those are? Yep. Where I just say, Alexa, turn the lights on. Watch.
Starting point is 00:18:56 It's going to turn the lights on. And so I bought those, but you see back here behind the couch, I'm going to put them there. And so it's going to, like, we have like a room. Oh, wait, I forgot. I'm not using the camera. We have a room clean. Anyway, you'll see it. So I'm in on this.
Starting point is 00:19:13 I like it. So this guy reached out from Twitter who he's done a couple of e-commerce things that are kind of interesting. And so I was talking to him and that's his new thing. So he's basically, he initially was targeting Twitch streamers because he's like, look, when you're a streamer, you're basically broadcasting from your bedroom. And streamers invest in all this like artwork, cool lights, wall panels, smart speakers, all this stuff to make the room look. good and he's like I'm going to make an e-com store that's like just going to do that it's going to be what's it called uh I'll find the name of it I don't know if he wants me to kind of out him so we may have to bleep this if uh if he's not into it but I'll say it right here it's called visual candy
Starting point is 00:19:53 and uh this guy's smart I like this guy a lot and so um so anyways but now with the work from home I think this extends a lot past where his initial market was which is YouTubers and Twitch stars and now it's you know any professional who's going to spend some amount of time in a home office. And just think about the amount of home offices that are being built out right now because people are needed infrastructure for this, but that's going to stick around once COVID goes away. Yeah, I have loved, I'm really into it. I've gone to Amazon and I've tried buying like all the stuff. And it's, it's kind of complicated because I didn't know which batteries do this. I was like, how do I just, I was like, where does the camera need to be?
Starting point is 00:20:35 So I'm doing this. There's another thing called a cam link. I just, looked this up. Elgado makes it. Elgado. Yeah, and I went and looked at it and it was, they built this entire thing for streaming for gamers. Yep. And it looks awesome. I'm gonna, I definitely am going to start buying this stuff. I'm probably going to drop two grand on all this crap. I think we'll turn our, we have, I have another bedroom. I'll turn that into an office. So I'm, I like all this crap. Dude, I love buying shit. When you buy, and when I just get on a buy streak, and I'm like, yeah, you know what? I deserve this. I need that and like, you know, what's the problem here?
Starting point is 00:21:12 And actually, buying stuff is not, I don't know, there's something like cathartic about it. Like, just the act of buying it feels fucking great and I love it. Yeah, but for me, I've been having to call 1,800 got junk and having to spend. Like, if I buy like a new desk, the boxes are so big, I got to pay $100 just to get rid of the box. It's insane. Especially here in San Francisco, the box problem is insane. I fucking hate it. I hate it.
Starting point is 00:21:39 the reasons why I moved, I live in a house now, I used to live in a building. And one of the reasons was, is because I didn't have to worry about the trash. Right. Well, no matter how much space I have, because I thought, oh, I got this new house. I was like, now have a garage. I got this like tradesman alley. I got this extra closet. But it's that same principle. I think it's a, I forgot like the Parkinson's law or whatever, which is time will, work will expand to fill the time you give it. So let's say you have a week to do the project. Guess what? It's going to take you a week. If you had a day to do that same project, it would have only taken you a day. And in the same way, like, junk, your shit will expand to fill the space you have. And that's... So here, let me... I've thought
Starting point is 00:22:19 about this a lot. Let me get wise here. Okay, I'm a amateur beekeeper, so I have bees. Do you know this? You didn't know this? That's your house right now? I don't have... Right now, so they actually went away, but since 2013, I've kept bees, so I've always, for the most part, for the most part, So listen, I'll tell you all about this. For the most part, in my life, or in my San Francisco, I lived in Glen Park. It's a nice neighborhood in San Francisco. It's like residential, though, and I've always had a backyard. And I wanted a hobby that was not expensive, and I didn't want it to turn into a business.
Starting point is 00:22:54 And I just wanted something fun that I could be outside. And I made a list of hobbies that I could pick. You just picked the lamest one. And, no, beekeeping came up at top because it doesn't cost a lot of money to start. If you want to, you can just leave it alone and not do anything. Or if you want it to, you could poker. around with it and like be active with it. So low maintenance.
Starting point is 00:23:13 It only costs three to five hundred dollars to get into the hobby. You don't have to buy a bunch of shit to keep up with it. And it was allowed me to be outside. And so I became a beekeeper in 2013, I think. How long do bees live? Like do you still got a bee that's around from then? No, no, no. They, I think they might only live for like a few months.
Starting point is 00:23:34 They cycle through. And so I bought about 10,000 bees. And I get honey from them and I just give it away. And I call it Southern Sam Stickyicky. And so I've had bees for years. And when I lived in Soma, I only lived in Soma for a year. And then I went back to Glen Park and I just kept it on the roof at my office. So you can have bees.
Starting point is 00:23:55 I would have 10,000 bees just on the roof of our office and no one would know. They say it themselves mostly and they go out and get honey or get pollen and they turn it to nectar and it turns into honey. And anyway, here's the interesting thing that I learned. See, this has been like, this is where the wisdom comes. Here's the interesting things that I've learned with bees is bees fill the space that they are given with honey. So if you give them a lot of space, they will always fill it. If you don't give them a lot of space, then they just won't make it. Right. It's the rule of the sticky.
Starting point is 00:24:25 And so I've learned this through bees that humans are the same way. If you give them a lot of space, then they will fill it with a ton of stuff. If you give them not a lot of space, they just won't buy stuff. You just won't get stuff. And so that's the important thing. So when you think of like, I'm going to get this huge house, so I'll have a ton of room and I'll have more space, you're going to fill it to the brim with crap and you will no longer have space.
Starting point is 00:24:50 It always works out. That's amazing. I love that story. Didn't know you were a beekeeper. I've known you for like six years. I had no idea. By the way, we both studied abroad in Sydney. And I took a class because when you study abroad, you're trying to have a good time.
Starting point is 00:25:02 You're not trying to learn. And so I took the easiest class I could find, which was a bee. a bee class and so I learned all this shit about bees and bees have some crazy things like just two quick bee facts um if I remember correctly from 10 years ago I learned that when a when the queen bee goes to mate she leaves on an expedition and she will mate with as many male bees as she can along the way and she basically has sex with them and then kills them right afterwards yeah breaks their back and they die and then she she she sort of gets impregnated by all these bees and then there's this other thing which is really interesting that people have learned from bees, which is like a big evolutionary learning, which was in a beehive, many of the bees could be fertile, but they choose to be sterile and they choose to just take care of the queen bees kids because they're all related by like some 25, they're all like quarter sisters or something like that. They're all like 25% related. And it turns out like in a Darwinian sense, your genes are better off surviving if you just take,
Starting point is 00:26:03 tend to these half sisters and quarter sisters that you have rather than trying to have your own kids and survive. And so that's a crazy thing about bees. Bees are awesome, man. It's a great hobby. You can get into it for $250. All you got to do is go to Amazon and you type in a beekeeping kit and someone will send you the kit and then you go on your local Craigslist. You might even be able to buy them online, but that might take like a few weeks. But if you go into your local Craigslist, you type in bees, there's a farmer nearby who you can pay $100 and they'll give you 10,000 and they'll set it up for you. It's so, it's super easy to get into. And it is so fun.
Starting point is 00:26:35 Bees, you could eat, I get, fuck, I mean, I'll get, like, I gotta think about this,
Starting point is 00:26:41 like, probably five to eight gallon milk jugs. Like, what's the, how big is that a gallon of milk? Like, that worth of honey, maybe five to eight a year.
Starting point is 00:26:52 They're producing. Okay, cool, I want some honey. Yeah. Also related to this idea of, like, people buy stuff,
Starting point is 00:27:00 and people love stuff, and people will fill their space with stuff, and bees will, fill their space with stuff. If you want a good five minutes, go on YouTube and type Chris DeLea, Girls Love Things, and you will have a great time for five minutes. Okay, and now that brings me to a random startup idea. So I don't think this would work, so let me start with that.
Starting point is 00:27:21 But there's something interesting here where, so Netflix recently, Netflix in the last few years started going heavy into comedy. So comedy used to be like HBO kind of owned the space where they would do, you know, HBO specials. And then that kind of dried up. And comics are like cockroaches. They'll always survive. It's like, okay, we'll go play in the dingiest room. We'll go on stage.
Starting point is 00:27:46 We'll get a Netflix special. We'll get an HBO special. Okay, we're back to the dark room again. Like they won't quit because they're like degenerates. And now podcasting has been a huge boom for them. So Chris Delia, who also just had a Netflix special come out, these guys make tons of money right so Netflix started cutting like 10 20 million dollars checks I believe to these comedians because they know that comedians have these like
Starting point is 00:28:07 rabid followings and the content is good it's unique sort of proprietary content but I think that there's a product out there sort of like a crunchy what crunchy role did for anime I think somebody could do for the mid-tier comedians I think you could make a sort of $5 a month seven dollar a month subscription to the head the head the comedians that are not going to get Netflix specials, right? So not Chris Rock and not Seinfeld and Chappelle and all those guys, but like the next tiered down. Like even, you know, one level below like the Whitney Cummings of the world, right? Because they are still getting Netflix specials.
Starting point is 00:28:43 And I think you could add them up. And it doesn't even have to be the hour long special. It could be like a 10 minute set or a 20 minute set or something like that. And I think you could get, I think each of them have a few thousand fans that would pay to be able to access that exclusive comedy content. and and so you would, if you just aggregate all the comedians, then it's a sort of all you can eat pass where, as a viewer, I can discover other comedians too.
Starting point is 00:29:08 So anyways, I think that there's a business potentially for a mid-level Netflix for comedians where you aggregate. What do you think? Great. I'm looking up information so I can, my brain's rolling and I'm going to, let me tell you what I think. So first of all,
Starting point is 00:29:23 Quibi, I imagine, is trying to do something like that. So Quibi, is that even fucking? and how you take it. It's pretty stupid. I mean, look, I think with Quibi, it actually can be great because the people who are running it are like super smart, but it does not look like a good bet now, but it still might be. Anyway, they're trying to do something like that. Second, I think that
Starting point is 00:29:45 that is a great idea, and I think the way that I would find out how to do it is I would look up Cuelo. Q-E-L-L-O. Have you heard of Cuo? Never heard of it. Okay, Cuolo's cool. So what Cuolo is, is, it's a, it's, I think it was started way before it's time. It's an app on Apple TV, and all they have is live concerts. And so it was started in 2010. And, um, it's available on, it's like, it's a app for your phone, but I think it's best on Apple TV. And you can download it and you pay 10,000 or, um, is it maybe $10 a month? Sometimes $10,000 a month. Uh, I think it's $10 a month. And you just get access to a library of live content. Have you ever wanted to do that?
Starting point is 00:30:28 Or is that just me? I kind of do this on YouTube, but YouTube, like, has enough free. Like, I listen to a bunch of, like, Red Rocks concerts, right? Because there's a concert venue called Red Rocks, which is awesome. And, like, anytime a musician goes there, they film it and, like, epic, with epic cameras and sound, and they're just, like, available on YouTube for free. But this is cool. I like this.
Starting point is 00:30:46 It's awesome. And it's better than YouTube, but YouTube is great. And the reason it's better is because, like, if you buy, like, a concert DVD, the camera works a little bit better and the sound is a lot better. And I love live music, and so I am a big fan of this. And they have 70,000 paying subscribers. They were recently acquired by Stingray Communications, which is a publicly traded company in Canada.
Starting point is 00:31:07 It's a cable company. So if I were used, Sean, and I wanted to launch this, or if I was a listener and wanted to launch this, I would look up Stingray communication, and I would go and read the filing for that company, and I would figure out exactly what Cuello does. That's what I would do. And I would learn about how they did it,
Starting point is 00:31:24 because it's a relatively niche thing. They only have 70,000 subscribers. It's not huge, and they've been at it for 10 years, so it's not a big number. And I think it is an incredibly viable business. And I think it's great. Another thing that I would do is I would look up Discovery Channel and then National Geographic.
Starting point is 00:31:40 Are you familiar with National Geographic, obviously, right? Okay, National Geographic is still a huge company. Disney recently bought into it at a billion-dollar valuation, and they still make hundreds of thousands or hundreds of millions of dollars a year. from their magazine subscription. Is that crazy? That's insane. And so I would figure, but they, but here, National Geographic was a nonprofit.
Starting point is 00:32:06 And, and so the good thing about nonprofits is you can go and see all their numbers. And so what I would go and look at, I would look at Discovery and I would look at National Geographic and I would look at Cuolo. And I would see what they are doing because those are relatively niche subscription companies that crush. Right. So long story short, great idea. Okay, cool. All right. What else we got?
Starting point is 00:32:25 You wanted to talk about this CARTA thing. Yeah, so I am a user CARTA. I think the product's only okay. It's still quite frustrating to use. But CARDA laid off a bunch of people the other day. 167 people. Yeah, and they raised money. And their CEO, Henry, wrote this message that he made public.
Starting point is 00:32:50 And he said something like, it was not your manager's fault for laying you off. It was 100% my fault. In fact, it was the opposite. Your managers tried to help you. And I'm the one who reviewed every list and I said, we're going to fire this person. So blame me. And I think that was great. I thought it was a great message.
Starting point is 00:33:06 So high level, he was basically saying, hey, we laid a bunch of people off and I'm going to publish the announcement I made to the company so that, you know, presumably other CEOs and other companies can kind of learn from this, use this or take solace and the fact that I did this too. I don't know, whatever the purpose was. Yeah. Content marketing. And he published this. And I typically fall into the category of all press is good press. Go ahead and do it. I thought this was kind of lame.
Starting point is 00:33:32 Did you agree? And I tweeted at Henry. And I want him to come here and I'll say this to his face. I think he seems like a cool guy. This move, I think, was kind of lame. Right. I would agree. I've kind of followed this guy for a little while.
Starting point is 00:33:43 Like I've read some of his other stuff or seen some interviews. Seems like a good guy. Seems like a smart guy. And I think Carter is a good product. And I like some of the other stuff they've done. like they have a next chapter program basically to help people who want to, people who want to leave the company. They don't make it this like awkward exit. They like celebrate it and whatever, you know, in theory.
Starting point is 00:34:01 So I thought this was lame mostly because I thought two things. I thought it was tone deaf. And secondly, I didn't think the actual statement was very good. So I thought just the premise of what he was trying to do, like what is the upside and what is the downside? to me, it looked like he was trying to pat himself on the back. And I know he would never, he would say, that's not what I was trying to do, blah, blah, blah. I think he was trying to pat himself on the back and also like, you know, give a little bit of sort of, you know, put Carter's name out there again. Like just by, it's kind of like the buffer way of like publish everything and the good, the bad, the ugly and you get attention.
Starting point is 00:34:40 But I just thought it was tone deaf. And also it seemed like what he wanted people's reaction to be was like, wow, great leadership, way to take responsibility. great CEO ship and and he got that and both not from me when I read this I was like this was a pretty horrible way to do the announcement and I'll tell you why he started okay so here's like I'm just going to bullet point the the the summary so he goes over last few weeks we're talking about recession planning I said layoffs were likely and today is the day I can't delay it any longer okay weird start but all right then he says I'm sorry if I apologize uh If I sound robotic, I'm reading off a script because I don't know if I can get through this without something to lean on.
Starting point is 00:35:24 Okay, you're not the victim. Don't say that. That's also kind of, yeah, that's pretty late. Yeah, lame as fuck. Then he says, okay, let me start with the details. We're going to lay off 161 employees. That's 16% of our company. It's going to be different across the company.
Starting point is 00:35:36 All right, whatever. Then this was weird, I thought. It was just like, if you are one of those affected, you'll receive an invitation from your manager. If you do not receive a meeting invitation, you are safe. And I was like, okay, Hunger Games. a little odd way to do it. But, you know, in a Zoom world, I don't know if there is a better way to really, like, kind of mass do this where you can't have the information come out until it needs to come out.
Starting point is 00:35:58 But I just thought, like, it's anxiety. That's a very, like, anxious feeling thing. And also, you got to know if you're the CEO and you say that, people's minds just start racing in that direction. They're just imagining what the next hour of their life's going to be. They're not even going to hear the next three paragraphs you say. Like, their mind is gone. They checked out.
Starting point is 00:36:14 It's thinking about themselves. And so whatever the next three paragraphs are, ignore it. So then he goes, all right, the moral conflict. This is the part I thought was whack. So he's like, in a couple of town halls ago, I said there was two perspectives around layoffs. The first is the shareholder perspective. We're reducing costs and protecting cash or what matters. The second is the employee perspective, when nothing matters more than saving jobs and helping employees in a time where it's like unemployment at levels of the Great Depression.
Starting point is 00:36:41 So each of these are clear. They're unambiguous and they're correct from their perspective, but they are diametrically opposed. This creates a conundrum for CEOs. CEOs sit between shareholders and employees and wish that they could do both. For every CEO, they have to deal with this conflict. I chose to manage this conflict by taking the shareholder perspective in deciding who should leave and taking the employee's perspective on how to help. To me, I was like, what is this paragraph?
Starting point is 00:37:06 Like, dude. Yeah, what the fuck, dude? It's all the same. Like, you're just trying to build a company that makes profit and does work with good people. That's the same thing. Yeah, and like, you have to think about your audience. Do you think your audience gives a shit about the shareholder perspective? and the dilemma you have as a CEO and how you've chose to straddle this as a CEO is not even
Starting point is 00:37:23 about you. So I just thought this was the part that was really odd to me that like, it seemed like he, I don't know, I wouldn't have included this in the statement. And I thought that this made it look quite bad. And I would not want other CEOs emulating this part of the statement because what matters is your audience, as your employees and you need to know, hey, this is really hard for us. we we tried to analyze every situation cut every other dollar we could before we cut anyone's jobs and we did that but this is the this is the path we have to go you know this is I'm terribly
Starting point is 00:37:54 sorry like I did not manage the company in a way where we had enough buffer um this is a failing on my part this is the worst you know the worst day in my my time as a company and it is for all of us um and so like here's what this means for you and like all you have to say is like this sucks we tried everything we could do this was the last resort and And, you know, here's how we're going to make it right by you. And not like this theory about how shareholder value matters and the CEO has to, like, straddle these things. It's like, nobody cares. Yeah, I think that, and I think that that's, not only does nobody care, I think that that is just a silly way to look at it, which is when you're building a company, like, step one is, uh, create something that people want.
Starting point is 00:38:35 Yes. And get it in, get it into the hands, get it into their hands in a profitable way. Okay. that's step one. Like that is just the, that's the basics of a company, which is you make something that someone wants to give you money, or you make something and you make a profit off of it, right? And if I was, I don't think that's step one, but that is the fundamental premise of the company. That's the fundamental, that's the fundamental premise is what I mean. And so if I was him, I'd be like, look, here's the deal. Like, we expect, we expected to grow a lot faster and we're investing in this.
Starting point is 00:39:09 And the plan would have worked, but this thing slowed everything down. And so we just have to cut things that are not profitable. And that sucks. And I'm sorry that that sucks, but that's what's going to happen. And I think that if you just say that in a more straightforward way instead of all this shareholder value shit, like people already know that. People already know. They're all adults in the room. They understand this fucking crazy virus is happening in companies across the board or having trouble.
Starting point is 00:39:33 Some companies have no revenue now. Like people get that that's happening. And it's just like, okay. what's going to happen at our company? Oh, at our company, they tried everything they could. They're making the sort of, this is, what he needed to say was, this was our last resort. We did this in a way where we're not going to have another round of layoffs
Starting point is 00:39:52 because that creates, you know, a ton of uncertainty. I wouldn't say that. I would say we're going to try not to. Yeah, like, you know, that is our goal in how we did this. But even then that's speaking to the people who are staying, you know, really at this point, you just have to speak to the total group and just say, some of you are going to be affected. Here's how it works.
Starting point is 00:40:09 Here's how we're doing our best to do right by everybody who's done right by us. This is no fault of your own. This is a fault of ours in running a company that did not have the margin of error to deal with. Yeah, I think that what I would just say, if I had to do this, which I hope I never have to, but I probably will have to one day. Not like I'm saying our company, but I'm not implying anything. I'm just saying one day if I have a long career, which I will. that you got to say, look, I have 100% of the flock that I have to manage and take care of.
Starting point is 00:40:44 And sometimes that might mean that I have to fire 30% of the flock in order to take care of the other 60. And that is just how life works. And this just sucks. And I'm trying to make this in such a way that the 40% are not completely hung out to dry. But this is just what I have to do. and I'm sorry that this is the situation. And if you want to blame someone, blame me. And that's that.
Starting point is 00:41:12 Right. And that's pretty much all you have to say. Yeah, exactly. Like, you don't need the epic speech. And, you know, right now we're kind of like, look, I think we're clear that, hey, personally for us, this didn't like come across great. And we weren't like, oh, wow, that was epic. On the other side, you know, we're just kind of off the cuff coming up with what a better
Starting point is 00:41:32 speech might be. But the reality is that in this case, like, you basically have a, speechwriter. You have a multi-billion, you have a billion dollar company, and you have time to think about this. And this is the, what we're reading is his output after thinking about it. And so that's the part that I thought was a little. Also, I wouldn't have published it. I wouldn't have published this because it's like, do you take this, take this on the chin. Like, and by the way, I know I'm criticizing this guy. I don't know him. He, I will tell us to, I'll say this to his face. And I'm sure he's actually a good, good dude. This is just a big miss. But I would say like,
Starting point is 00:42:02 dude you got to take this one on the chin and just like this is a loss and and say be a man and say what you want to say to your people which uh that's your your fault that's wonderful i wouldn't publish this i didn't understand that and also um i'm not sure yeah i'm not sure what the what the sort of upside of was of that was now on the other hand i think they did some things great right so like the actual actions that they were taking for people i thought were great they're like look we're going to extend the cobra health insurance till the end of the year because health insurance is super important, especially right now. And so they didn't have to do that, but they did.
Starting point is 00:42:36 They removed people's cliff, and they invested their shares. They didn't have to do that, but they did. You know, they gave them, I think, a bit of severance. Didn't have to do that, but they did. And then they have this sort of alumni network where they're trying to help people get jobs. Cool. I like all of that. Like, I liked all of that action.
Starting point is 00:42:52 I just didn't like the preample and I didn't like the sort of pat on you. It seemed a little bit like pat me on the back, please. Can I show you my leadership during this adverse time? so you could like tell me I did a good job and that's the part I didn't like I liked a lot of the action and of course and like you I don't know this guy so you know there's no no personal thing against him I've I have friends who work with them and I've heard a lot of positive stuff I just think that like and I value I applaud Carter for raising this money and going big and trying to make something happen and I applaud them for over for overhiring in hopes of like it working like I applaud the risk taking
Starting point is 00:43:30 and I want people who are listening that just because Sean and I are criticizing this guy, you've got to take risk still and you've got to try this big shit. And it's not going to work all the time. Good. I mean, not good, but like, whatever. That's just, you got to, it comes with the territory. And I just wish you would have took it on the chin a little bit more. Right.
Starting point is 00:43:47 Okay. I got another, I got one more topic that's on a more positive note. Okay. So, I'm going to wash. I feel like I got to have some hater aids spilled on me there. I got to wash that off. So this is. Yeah.
Starting point is 00:43:59 And by the way, Sean, You and I typically aren't. I'm rarely a hater. Exactly. We're rarely a hater. It feels very weird. And I, yeah, so I want to add this by saying, I hope these guys crush it. I hope they do wonderful.
Starting point is 00:44:12 I believe and think they actually will. I just think that this one move was a stupid move and probably a very long and positive journey. Right. And look, you know, there's a big difference of criticizing a person versus criticizing an action or criticizing something that was done. And this is definitely like, just didn't like the message, not the, don't know, don't even know the messenger. Can we just say, by the way, that a lot of people in media, like in who have these podcasts and newsletters and they're all fucking haters of the people they're covering. Right. Is that not the craziest thing ever?
Starting point is 00:44:49 Yeah. Well, I think it's like, it's like a fair trade. So there's this guy, Eric Weinstein. Have you heard this guy's podcast? It's called the, it's called the portal. smart guy, I don't know too much about him. He runs, he runs, like, Peter Thiel's fund. And so he's been talking about this concept lately that's called K-Fabe.
Starting point is 00:45:08 Have you heard him talking about this? No. Okay, so he's like, hey, there's this wrestling term called K-F-F-A-F-B-E. And he's like, what K-Fab is, is like, you know, in wrestling, it's basically, wrestling is a fake fight, right? WW-E, it's like a pre-arranged, sort of agreed-upon fake fight, where I'm the hero and you're the heel or I'm the good and you're the bad, whatever. And it's like the dialogue is sort of an agreed fight for both of our betterment. Like the more we feud, the more popular we both
Starting point is 00:45:41 become. And the fight itself, like, okay, we sort of agree to do this. And so he talks about how this happens in the real world too. Like right now I see this whenever Trump goes and does his briefing. And then there's that one guy from CNN, Jim Alcost, I think is his name. And he's always there and Trump's like, okay, you're next. And then he asks his question and Trump like rips him. And then that becomes like the seven minute YouTube clip and CNN talks about it all day. And like, you know, on one hand, it's like, why doesn't Trump just kick this guy out or like, you know, revoke his press, you know, credentials here? On the other hand, why doesn't this other guy, you know, either, you know, fight back or start or like take some other action? Every day, the same sort of thing plays out.
Starting point is 00:46:24 And I think in reality, it serves them both extremely well, where CNN gets awesome content that people want to watch because it's juicy to see the president fight with somebody. And Trump also loves the attention on the left, on the right, good and bad. And then he drums it up as, dude, those liberals are always trying to say this. And then the right supports him more because he has an enemy that's attacking him. Right. And so there's like this dance that they're doing. So I get that. Intentionally.
Starting point is 00:46:50 I get that. But here's what I don't get. So I'll give you a very specific. big example. This pissed me off so much. There's this woman named Natasha T. I forget what Natasha, I don't know how to pronounce her last name, but I forget it though. It's like to, anyway, she was a blogger for Valley Wag, which Valley Wag was pretty funny, but they took it too far. All they did was made fun of Silicon Valley. And then she worked at BuzzFeed and then Wired magazine. And now she's at Washington Post. And she had this article that says,
Starting point is 00:47:24 Silicon Valley now deems luxury housing an essential good or whatever. Good. And so people are still building multi-million dollar condos. And in the first fucking line of the article, it says the mayor has deemed luxury housing as well as all other types of housing, including housing projects and this other stuff as essential. And it was in the technology section of the Washington Post. Yeah, here it is Natasha T-C-T-C-U. T-I-K-U. And I've met her before. And I was like, what the fuck?
Starting point is 00:48:03 That's like saying, like, I'm going to write an article in TechCrunch and be like, can you believe this? Billioners are able to buy one million-dollar cars. And then in the article, I'd be like, but also anyone can buy any car, including a $1,000 positive, including a $20,000 Honda Civic, including a $50,000 Mercedes. It's like, what? And then why is it in the tech section of Washington Post? Oh, my God, this pisses me off.
Starting point is 00:48:31 And so I looked this woman up, and she's very educated. She went to NYU and then, like, Columbia journalism or like, just like Ivy League, just really smart woman. And I'm like, why would you study for eight years or however long it took and spend hundreds of thousands of dollars when you're just going to... To do this. You're just going to hate the people who you. you write about.
Starting point is 00:48:53 Right. I don't understand it. Why not just go and write about something that, like, who you want to sell? Of course, they'll say, we don't hate them. We're just, you know, we're reporting on that. We're reporting the stories. We don't, we don't hate them. So there was a really interesting thing that happened recently where before coronavirus,
Starting point is 00:49:08 there's this guy, Bologi, who's on Twitter, pretty popular guy. He was at Andreessen Horowitz and a bunch of stuff. He was at Coinbase and things like that. So he's kind of one of those, like, on the forefront of things, guys. So back in January, he showed up at a crypto, meetup and he was wearing gloves and a mask. And this was January when nobody in the U.S. was really worried about this and everyone's kind of laughing like, what are you doing?
Starting point is 00:49:30 He's like, well, you know, I think that there's just a, you know, maybe small probability, but that this coronavirus thing that's happening in Wuhan is going to be like a major, you know, global pandemic. And people are like, okay, Bologi. All right, thanks. And so this writer came out and wrote us to do about Vox. The Vox, a RECode writer. Yeah.
Starting point is 00:49:50 So, recode writer. A recode. Oh, my God. this infuriated. So the quick story here is the Recode writer reaches out topology and says like, hey, I want to get your comment on a story we're doing about, you know, Silicon Valley's reaction to the coronavirus. This is again early on. And he was like, yeah, I'm not interested. Why don't you report on like who cares about Silicon Valley's what the Silicon Valley elite think about coronavirus?
Starting point is 00:50:14 Like you should report on the state of testing, the state of the, you know, the spread of the virus and all these other like kind of like important facts. that should be reported on. And he tweeted out that he did that that happened. He screenshotsed her DM and tweeted it. And then all the journalists were like, dude, she was just asking for comment. Why are you putting it on blast? This is why people hate Silicon Valley. And he was like, no, no, no, no.
Starting point is 00:50:36 I know this game. And he, so he talked about this. He's like, this is a strategy called befriend and betray. Where the journalist comes to you says, hey, biology, you're an expert. I would love to get your take on this thing. And all they're trying to do is write the story. And what the headline of the story came out was something, along the lines of like, you know, why Silicon Valley's not doing handshakes anymore.
Starting point is 00:50:57 And it was like laughing at Silicon Valley sort of for overreacting to the coronavirus. This was early on before all the lockdown and stuff. And he said, he goes, I promise you, the headline's going to be Silicon Valley nerds refused to shake hands. And that's pretty much what it was. Now, the body of the article, I went back and read it was actually, you know, somewhat fair. It was just reporting what was going on, how, you know, whatever.
Starting point is 00:51:19 But he was right about the headline. And the headlines often written not by the jury. journalist but by the editor because editor needs to drive clicks blah blah blah anyway so this is a interesting feud if you want to hear more that jason calicannis did a podcast with bolladji that i thought was pretty awesome so i can't i can't stand that and particularly given like me like people always like oh you're a tech bro and the like some journalists will say that i'm like you work at vox if i'm tech so are you right like what does that mean tech like like i had a so a journalist from the new york times come and interview me she's like so what are you and you're like tech bro friend yeah i was
Starting point is 00:51:50 going to ask you to do this so tell the story you're a new york New York Times story. This is an amazing story you've told me before. Yeah. So first of all, like I made sure I recorded it and I had because I knew so I knew that this person was going to take me out of a. So what was the context? You went to New York or how did it go down? No. She came here. She goes, hey, you seem like an insider. I want to come and learn all the things that people are going to are talking about. Be trying to betray. And yeah. And I go, okay, fine, come. I know what you're doing. Come on. And, but maybe it could be positive. Like, maybe we'll become like we can exchange cool information. Maybe you'll write something positive about me. Maybe I'll just whatever.
Starting point is 00:52:25 Maybe it'll turn out good. And she comes. She goes, can I record this? I go, yeah, I'm going to record it too. And because I didn't want anything to be taking out of context. And she goes, so, like, you're like a tech bro. Like, what do you and your tech friends talk about and your bro friends? And I was like, first of all, why are you calling me a bro? Like, what are you and your tech chick friends talk? Like, why would you ever say that to me? You don't know me. And that's just rude to to say, anyway, and I go, well, I don't know. I go, you're a tech. You tell me, she goes, no, I work at New York Times.
Starting point is 00:52:59 I was like, you guys just announced that most of your revenue comes from digital. Like, you're a, why am I tech and you're not tech? Like, you are tech. And she was, well, it's just different. I was like, well, you tell me, what do you, you and your tech friends talk about? And she goes, well, we're not. Whatever, she's like, try to dismiss it. I was like, anyway, I go, well, we talk about, just like, you know, sports and
Starting point is 00:53:21 I was like, I don't know, we just talk about normal stuff, like, cool diets or like cool food, like all types of weird stuff. And it was just so odd. It was just so trying to like, it was so much like an other. Like, I am an other from you. And I'm like, I don't understand this, this, this, this, this, uh, dichotomy here. Like, we are actually in the same industry. I work in publishing.
Starting point is 00:53:43 So do you. Uh, we both make most of our money from the internet. Uh, like, why are you calling me? me this tech bro, you don't even know me. And she's like, what? You don't listen to Joe Rogan, do you? I'm like, well, yeah, I do. I listen to do a lot of cool stuff. I read, and this is true. Every morning, I go to CNN, and then I go to Fox News, and then I go to Huff Po, and then I go to Bright Part because those are all like the opposites. I read all types of stuff. I like Joe Rogan. I like Oprah, I do all types of stuff. Why are you trying to like set me up for this gotcha moment?
Starting point is 00:54:16 Right. And it was horrible. I hated it. Yeah. And so to sum this up, the headline, by the way, we have it. Multi-million dollar mansions, high-rise waterfront condos, and a stately Victorian, all deemed, quote, essential under public health orders in San Francisco and Silicon Valley. That was the headline. Right. And then in the first paragraph, it said, it restated the headline, and then it added,
Starting point is 00:54:40 as well as housing projects and low-income housing, all deemed essential. Right. That's crazy. Oh, my God. I can't stand. it. I'm like, why would you cover this? I remember when we bought Bebo back, so we had bought Bebo for a million dollars out of an auction and we were going to relaunch it at something. And so nobody knew that we had bought it back.
Starting point is 00:55:02 It was like done in a courtroom. It was like kind of on the low. And there was, I knew a reporter and we were kind of friendly, I guess. We had friends of friends that were mutual. And so I was like, okay, hey, you know, I want to give you a scoop and, you know, on the embargo and like come do an interview and whatever. So she was like, like, great, comes over, does an interview, explain the whole thing, we talk about what we're doing, blah, blah, blah. Next day, the article comes out, and this is the person we gave the scoop to. We could have given it to anyone.
Starting point is 00:55:31 Next day, article comes out. Headline was, remember Bebo? Yeah, that Bebo. It was like, it was something like, you know, remember Bebo? Yeah, it's dead. But maybe, you know, it was like something like Bebo is dead. Remember Bebo? Literally, it was like, LOL was like in the headline.
Starting point is 00:55:49 It was like making fun of it. And then the whole article was our conversation we talked about was like legit. And so I texted her. I was like, what the fuck? What is this headline? And she was like, I'm sorry. Like I don't get to do the headlines. My editor does the headlines.
Starting point is 00:56:01 And he just like, you know, he's going to do what's going to drive the most clicks. And like he decided the thing that would drive the most clicks is talking shit about the buyback. I'm like, yeah, right. Like it's like buying MySpace back and trying to relaunch it. And so I was like, you know, that's fair. but wow, what a shitty move to pull when you're sort of given an embargo. And you have all these other elements of the story that you could have, like, used as the lead. But I don't blame, I don't blame her or him because, like, I think that if you, just because you gave her an embargo, like, she should still say the truth.
Starting point is 00:56:40 Sure. And say her opinion. Like, and she shouldn't hold back. If she thinks you're stupid and what you're doing is stupid, she just because you gave her that, she should say it. true. The two things that I thought were weird were number one, the headline and the story were so disconnected. The story was what she actually thought and the content of our interview, which was positive. And then the headline was just something completely different that was written by a completely different person and just shows kind of like the way the inside of those organizations
Starting point is 00:57:05 work. The second thing I thought was just kind of whack was like, no heads up. Like there's a sort of a human connection to this too, right? Like if I've done you a favor by giving you an exclusive piece news, even if you're going to write something that you know I'm not going to like when you're like, LOL, this thing is dead. Yeah, right. It's not going to come back. Then, you know, to surprise the person, I think, is an unnecessary extra slap versus like, Oh, I just, I so disagree with you.
Starting point is 00:57:34 I totally agree with your first point, but I don't agree at your second point, which is if I'm going to say something negative about you, I'm not going to give you a heads up. I'm just going to say it. But that's dumb, dumb business, right? You cut yourself out then going forward, right? Like, we had a bunch of other stories that came out in the coming you. and guess who like never got a word right her she just cut herself out for no reason yeah i mean i think it's a it's definitely it's a hard thing to balance and this is why some people like for example
Starting point is 00:57:59 if someone says that they're a conservative news site well the reason and one of the reasons why they probably could keep giving conservative people a good look is so they can get positive they can yeah so it's definitely hard right but me personally if you if like if someone comes on this podcast and they go like i'll like will you make me look good i'm like no i'm not going to make you look good. I'm not going to make you look bad. We'll talk. And if I think you say something dumb, I'm going to just going to tell you that's stupid. Right. Like I'm not, so I, I think that if I agree with that game, I've got to suffer both the positive and the negative consequences. And the positive consequences is maybe they're going to think I'm great and they'll tell the truth. And also as a
Starting point is 00:58:38 quote journalist, or I don't know what you want to call me or both of us, we're going to like find a truth. But also, if someone thinks that about us and it's negative, we got to live by that. Yeah, I don't mind getting negative press. I did mind the sort of dissonance and also, I don't know. Like, I just think like it is again, bad business for that person because you burn your own bridge. Whereas if you're like, hey, look, like just want to let you know, like the article's going to talk about this and it's going to mention this, right? It's going to be, there's going to be some negative parts which were skeptical about and there's these. Cool, could have kept that relationship, didn't, lost a relationship.
Starting point is 00:59:12 That like, doesn't affect me. It affected them. maybe telling you ahead of time is going to be negative is not bad but like if I think that what you say is bullshit I'm going to say it no matter what yeah that nobody wants the other side right otherwise nobody will read the shit if you're not telling it like it is and you're not telling your actual opinion then the you know the whole ecosystem doesn't work but all right anyways I think we have any other ones we want to talk about I know we well I was going to say didn't someone come on the show and I was like I'm going to tell this person I think there's that
Starting point is 00:59:43 that that what they're doing is really stupid and uh it's definitely awkward what did that happen do you remember that um i don't remember that no oh man i think henry was oh i know what it was it was the the woman from everly well i think she came on with the the tests and oh i know i was like i think nutritional testing is bullshit right and you said it straight to her face and then she kind of did we answered you i'm not trying to pat myself on the back i'm trying to say like literally i don't even remember like did we call her out no no you literally said it to her and I kind of stirred the pot. I was like, Sam, why don't you tell her what you think about this?
Starting point is 01:00:18 And then you were like, laughed. You told her. Tell her what you were saying. Like, you know, just go ahead and say it. Yeah, definitely set it up. It's definitely awkward, like before and after. You're like, I'm being nice to put it. Like, I'm definitely going to roast you right now.
Starting point is 01:00:32 It's super awkward. But I think if you do it in a certain way, it sounds that bad. It's like because, and they should understand. Okay, one last thing. Dude, we totally went off the rails here. Go ahead. One last thing. Yeah, we did it go off the road.
Starting point is 01:00:42 This podcast was about. like beekeeping and like all kinds of other shit, but whatever. So I'm going to take my hat off. And so I clearly need a haircut. My friend Greg launched this company or not it's not a company. He just created a website called You Probably Need a Haircut.com. And basically surfing quickly off the quarantine stuff where people are locked at home, everyone's hair's growing out, nobody can go get haircut.
Starting point is 01:01:06 You shaved a Mohawk. What he's doing is he's barbers who are also out of work. They're at home. They can do a Zoom consultation. and basically help you cut your own hair. And so if you need a haircut, go to you probably need hair cut. Your hair looks good. Did you cut it?
Starting point is 01:01:20 No, I'm going to cut it. Dude, it's awful. It looks good right now. I agree, actually. It does look good by now, but I looked at it before this hat was on it, and it looked awful. So I'm going to go cut my hair. So I've been cutting my own hair for 10 years now. I have had the clippers.
Starting point is 01:01:33 I can tell you all about it. I know how to do a fade. The other day, I did shave it completely bald because I would want to feel my my, um, Sarah, my wife will help me. But for years, I would do it on my own. and admittedly it probably didn't look great, but I watched videos on how to like give a fade. And it's not that hard,
Starting point is 01:01:50 but I've been doing it for years, just because for a long time I was poor and I didn't want to pay money. But now I do it because I'm like, oh, I don't want to like drive there. It's annoying to go. And plus they always make me take my headphones out and I'm like, well, now I'm bored.
Starting point is 01:02:03 Like you don't understand. I constantly have information going in through my eyes or my ears and now you're making me just sit here. Like this sucks. Yeah, and also I just don't want to talk to them. I don't want to like so so what I do is I close my eyes and that's like a sign for not not talk but I but I wish that there was like an app like for at a certain barbers where it's like
Starting point is 01:02:21 click like do not talk to me or talk to me because like for weird like people like me I'm like I'm just super I don't like the confrontation I just don't want to I don't want to talk just leave me alone I'm like that I'm like that at grocery stores you know Jack Jack Smith he we're like the same way we go to grocery stores and I'm like if I don't see what I don't want to, if I don't see what I want to buy it, even though they probably have it, but in different sections, not asking. I just won't fucking buy it. I just won't buy it instead of ass.
Starting point is 01:02:48 Or if I'm with Sarah, I'd be like, Sarah, we go ask for this. I don't even want to talk to anyone. Right. Yeah, it's awful. I think a lot of people are like that. Yeah. Did they add this into Uber where you could get in and be like, yo, let's not, let's not do that thing where we talk.
Starting point is 01:03:02 Yes. Yes. And it's awesome. I just don't, I'm just like uncomfortable and I don't want to fucking do it. But more Barbara's, you know the last thing. know what they need at barbers is they just need like six different haircuts for men and you just say like give me the four but they do have that i feel like a lot of a lot don't and you say the same thing like short on the side a little bit off the time like everyone says the same thing it's like it's like
Starting point is 01:03:25 dude just like show me a picture of like five people and i'll just point right um a lot of barbers don't have that or dude it could be unspoken because everybody just wants short on the side a little less short on top but shorter than it is currently and you should only have to say anything if you want some other shit. Like, oh, I'm going for this other look. I want to do a look. Okay, then it's on me to tell you about the look. But if not, I just want to sit down.
Starting point is 01:03:49 No words. Just do the short on the sides, a little short on top. Same. Just like, give me like three options, like completely bald. Like, just whatever the three are. And I'll just point at one of them. And by the way, just don't talk to me unless I initiate conversation. And do my eyebrows because they're getting a little long.
Starting point is 01:04:09 I got long eyebrows. everyone knows that. Don't make me ask. Well, that's the number. Don't make me ask you. That's the number four. And also they say like, do you want your, do you want the back of your neck rounded or square? I'm like, I don't know.
Starting point is 01:04:21 I don't care. Like, I don't see it. You be the judge. Exactly. And one time I asked him, I was like, what's the deal with this question? Because I don't know. And like, is there a difference? What's the deal?
Starting point is 01:04:32 And then someone told me, actually, one of the barbers actually taught me. They were like, look, if you do square, when it starts to grow back out, it's going to look shitty. So it looked good initially, but then it'll look obviously not square after it starts to grow up. He's like, do the round because then even as it grows back,
Starting point is 01:04:49 it's like blends in. It's not so bad. Dude, this sounds like a Larry David episode. Like a, like, so what's the round of square? What's the difference?
Starting point is 01:04:57 Like, I mean. We try. We try. So this one went off the rails. I think people, this is going to hit with some people. So tweet at me and Sean
Starting point is 01:05:06 and let us know if this like rain. Yeah, just tweet like, Yo, stick to the script if you want us to not go off the rails as much. Or just say, go off the rails if you want us to go off the rails. Well, the good news is, Sean, is we don't have to do that much work to research for next Tuesday because I actually had some stuff to go over. All our topics are still there.
Starting point is 01:05:24 But because we got stuck on journalists and beekeeping and a bunch of stupid bullshit. Yeah, I'm mad again about that article from 10 years ago now. I'm like still pissed. Me too. I got mad. I'm friends with us. The woman who I talked about, I'm friends with her on Facebook. and I called her out and it never fucking wins when I argue with people online.
Starting point is 01:05:43 I'm going to go decomposed. I end up looking like an I look like an asshole and it just doesn't work and I do it all the time. All right, man. I'll talk to you later.

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