My First Million - AI Body Doubles, Conor McGregor, $15M Podcast, Rich People & Health

Episode Date: May 23, 2023

Episode 458: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) talk about AI body doubles as a business, the new Conor McGregor documentary, a podcast selling $15M, rich people and health. Want to see ...more MFM? Subscribe to the MFM YouTube channel here. Check Out Sam's Stuff: * Hampton * Ideation Bootcamp * Copy That Check Out Shaan's Stuff: * Power Writing Course * Daily Newsletter ----- Links: * Helion * Retro Biosciences * How To Take Over The World - Thomas Edison * Rejuvenation Olympics * McGregor Forever documentary * Ben Tiggelaar * Replika * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. ------ Show Notes: (01:15) - Rich people and health (26:30) - Conor McGregor Documentary (18:50) - $15M Podcast For Sales (50:00) - AI Body Doubles ------ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Transcript
Discussion (0)
Starting point is 00:00:00 And then we have another guy, Larry Ellison, billionaire guy, you know, 50 billion plus. He started Oracle. He says, death has never made any sense to me. How can a person be there and just vanish and just not be there? Was he stone? Yeah. I feel like I can rule the world. I know I could be what I want to.
Starting point is 00:00:25 Dude, I got a lot of stuff to talk about today, do you? Yeah. I'm excited to see about it. I want to say something. People have been a little bit spoiled by this podcast, I got to say. I can say a little spoiled. People just expect that every single episode is going to be a banger. Every single episode is just going to bring a little smile to your face,
Starting point is 00:00:45 put a little money in your pocket, give you a little nugget of wisdom that you might be able to say to somebody throughout the day and they think you are, you are that wise. And I think people got a little spoiled. Not every podcast is going to be a banger. Not every podcast is going to deliver. Not every day is going to be one of those days. Some days you just don't have it. But today is not that day.
Starting point is 00:01:06 Today we have it. You have it too? I just looked at the document. I saw what you had on there. I don't know anything about these topics. I'm excited to hear what you got. Let me bring up the first topic. Rich people and health.
Starting point is 00:01:19 And I'm talking like really rich people. And the reason I was interested in this is Sam Altman, all the rage right now. Sam Altman helped run Y Combinator. and then now is the CEO of OpenAI, and he's in the news because he did this thing in front of the Senate, and he was very endearing. He's incredibly likable, and he's also very successful.
Starting point is 00:01:40 I read this article, and it said something about two things that stood out. It said something like, he put all of his liquid net worth. So he said in this article, he goes, I basically put 100% of my liquid net worth into two companies. The first is Helion Energy. He invested his own money, $375 million of his own money. And the second business was called Retro. It's a health company.
Starting point is 00:02:08 He invested $180 million. So that kind of caught my eye. By the way, remember, we did a segment on Sam, I don't know, a couple months ago. And it was because I had read this thing that Sam Altman led the Round and Heelham with $300-something million. And I started texting people being like, how much money does Sam have that he's invested? $300 million into a single company. Does he have a fund?
Starting point is 00:02:33 Does he secretly have a fun? And some people are like, no, he might have a fun. I wouldn't be a surprise. But I think this was, I think this was personal. Right. And it just didn't make sense. And we did this whole deep dive because that one number just sounded outrageous. And now this is some new information that he's saying, yeah, I actually did put all my eggs in two baskets, two two eggs in one basket.
Starting point is 00:02:52 In a recent article, the quote is that, or there's a quote from him admitting, he goes, I basically put all of my liquid net worth into that. And so retro health kind of caught my eye. And then in another article that just came out, he said that he was talking about like his daily routine. And he talked about his, like he's obsessed with like, everyone used to talk about how he was obsessed with the end of the world. So he has like this property that has like gas mass and all this other shit, whatever.
Starting point is 00:03:15 That's interesting. But we've talked about that. But then he also says that he's really obsessed with anti-aging. And he goes, it's mostly simple stuff. I try to eat healthy. I exercise. I sleep enough. And I take metformin.
Starting point is 00:03:26 that caught my eye. One of these does not belong. Yeah. One of these is things my mom advises me to do. All of these are things my mom advised me to do except for one. Yeah. So the Metformant, they caught my eye and also that he put $300 million of his own money. He goes, I take Metformant and he goes, I also hope to one day take retrohealth medicines,
Starting point is 00:03:46 which they haven't come out with yet. Have you heard of Metformin? Do you know what this is? I've heard about this because Vitalik, the guy from Ethereum, he was on someone's podcast And they, instead of asking about crypto, at one point, they were like, let's talk about other stuff you're super into. Like, oh, longevity, you're interested in health. And he's like, yeah, I'm like kind of interested in it. You know, I've taken metformin and rap.
Starting point is 00:04:08 What's the one called rap something? Rapsomias and something like that's another longevity drug. I don't know much about that. And he's like, I don't think he said he takes it regularly. He's like, but I'm interested in that. I'd like to learn more about that. So about a year ago, I was telling you about semi-glutide. And I'm like, this drug is interesting.
Starting point is 00:04:24 I think it's going to be popular. and it got very popular. No, no, no. Say what you really said. What did I say? Is a miracle drug? You're like, dude, I'm injecting myself
Starting point is 00:04:32 with this shit. Unbelievable. I don't crave candy anymore. I'm losing so much weight. This thing's crazy. Yeah, I tested it out. I don't take it anymore,
Starting point is 00:04:40 but I'm like a guinea pig. I'll inject myself with anything to try it out. And so I tried it out. And so I got a little bit and more interested in this. And so everything I'm about to say, I want to preference this that's saying, I don't know shit.
Starting point is 00:04:50 I've listened to like a handful of podcasts and read like some studies. That's about, that's the education. I have here. But basically, metformin is similar-ish to semi-glutide in that it was created in the 90s, or it was created before that, but got FDA-approved in the 90s. And the whole shtick behind it is that it helps insulin sensitivity, which basically just means when you eat sugar or crave sugar or whatever, your blood sugar spikes. And if you're diabetic, that's why this drug is
Starting point is 00:05:18 important. That's basically all I know. But the reason why this is important for longevity is what people have found is that there is a huge correlation between your blood sugar spiking and how long you can live. So basically, when your blood sugar spikes like a huge amount as if you just ate tons of sugar, and if that spikes a lot, that's correlated with living less or not as long as it being like stable all the time. So the reason why some of these, I think they're called GLPs, glucose, like it basically limits like your glucose spiking is what these drugs do. That's like the dumb meathead version, which is all I know of explaining it. And the reason why these drugs are interesting is because they would give it to diabetics and like,
Starting point is 00:05:58 oh, hey, your sugar, blood sugar isn't spiking. Oh, weird. A lot of these people are living, like, kind of a long time. What the hell is going on? And then that's when they were like, man, this drug actually might be good for making you live longer because it's correlated with keeping your blood sugar low, which is also correlated with making you live for a little bit longer. And so that's what this drug is. And I started Googling it. And all these, like, and there's definitely downsides, but all these, like, biohackers and also like these really rich.
Starting point is 00:06:23 guys. I'm talking like $500 million billion of folks. It seems like a ton of them are taking this drug. Do you know anyone who's taking this? Personally, I don't know anyone who's taking it, but I don't ask. And I would bet that a good
Starting point is 00:06:39 number of our friends, I would say, like, I would bet that 20% of our friends who kind of fit this category of like they went into Chuckie Cheese, they got all the tickets and now they don't want to leave. It's basically like really rich people who have one at life. And now they only think about big picture things and they're trying not to die because
Starting point is 00:06:57 they got it, they got it pretty good. And so I would say it's probably very common in those circles. And so, like, I first was interested in how, like, wealthy people care about health like years ago, 10 years ago, I read the biography of John Rockefeller. And John Rockefeller, you know, was, he probably died in 1930 or for 1940. So he basically, in the book, they're like, he chooses his food super slow and he makes sure that it's like fully liquid before he swallows and like when he was like 80 years old he basically was like a vegetarian and if he wanted to eat a piece of chocolate he would like call his doctor and say like hey is it okay if i have this and he was like anal about that and then i listened to ben wilson's how to take over the world with tom edison Thomas Edison and he did
Starting point is 00:07:38 some similar stuff and he was like i eat light and i try not i don't overeat i take a nap once a day like he like all these health stuff so i start thinking like that's interesting so like wealthy people have always cared about it. The difference between today's wealthy people and in 1880 is basically like we have a bit more science. And so I've been obsessed with like what some of these wealthy people are doing. And I want to read you a few quotes and tell you about a few interesting things that people are doing like incredibly wealthy people. For example, Peter Thiel, he has the most Peter Thiel quote I've ever heard on death. He says, there are these people who say that death is natural and it's just part of life. And I think nothing. I think nothing further.
Starting point is 00:08:19 can be from the truth. He goes, I believe that the acceptance of death is a psychological defense mechanism and I dismiss it as being weird and sociopathic. And then he talks about how living forever will be bad for the economy. He goes, that's okay. Even there are problems with that, it's better than being dead. And so he talks about how he takes HGH, human growth hormone. And he's doing this other thing called paribiosis, which I don't know exactly what that is.
Starting point is 00:08:47 But he's spending, oh, and that's like where the. the rumor of him being a blood boy. So parabolysis is like where you take younger people's blood and put it in your body to like live long. But that's all I know about it. And then we have another guy, Larry Ellison, billionaire guy, you know, 50 billion plus. He started Oracle.
Starting point is 00:09:04 He says, death has never made any sense to me. How can a person be there and just vanish? Just not be there. Was he stone? It's like, you know how like babies? It takes them like six months to realize that like when you cover your eyes, like you're you're like you cover like your own eyes. It's like, look, I'm not here.
Starting point is 00:09:22 Now I'm here. He's kind of like, he's like Benjamin buttons for that. Like, you know, he's going in reverse. He's stunned by a game of peekaboo. And then there's one more person that I thought was interesting that we've talked about. Brian Johnson, we've had him on the pod. He has this thing blueprint, which we all know about. But two interesting changes have come from that.
Starting point is 00:09:41 So the background is Brian Johnson started Braintree, which owns Venmo and all this other stuff. He sold it. He's likely a billionaire. there. And he does this thing called the blueprint where he, like, is spending two or three million dollars a year and he, like, doesn't eat sugar. He only eats plants. He exercises in a certain way, but he measures all of it, like, religiously. And you could go on and see it. Well, I found two things interesting with that, that now that he's getting popular, which I think you and I get like 0.5% credit for him being popular. We were early on that train, which
Starting point is 00:10:11 gives me pride. But one, one interesting thing is there's a subreddit now called like the blueprint and there's people mimicking what he's doing. And I've been paying attention to the subreddit. It only has like 3,000 people, but the engagement is really, really high. And there's people testing it. And when I read their posts, I'm like, I don't know entirely if like being a vegan is good or not good for you. But the way that you guys are describing this, I'm all in. You know what I mean? Like it's very intoxicating. And whenever you see stuff and content like that, I can kind of feel like it's going to be popular. And the second thing that's popped up is go to rejuvenation olympics.com.
Starting point is 00:10:53 Okay, what are the rejuvenation Olympics? Is it what it sounds like? I mean, how does this work? So there's a leaderboard of which Brian Johnson is number one, but there's thousands of people. By the way, the tagline is hilarious. What is it? So it says, so Rejuvenation Olympics, where you win by never crossing the finish line. That's good.
Starting point is 00:11:13 That's amazing, right? That's good. Well done. Whoever that was. Nice one. So the whole competition is to see is who can decrease their biological age compared to their chronological age. So who can, like, and I don't understand how they make up, like, the rules. But it's hundreds of people.
Starting point is 00:11:31 And they're uploading, like, their pre results and then their, like, most recent results. And, like, I don't, I think, I don't know if there's a prize other than bragging and potentially not dying. But it's really fascinating. Do you see that list? It's cool looking, right? Yeah, so basically it'll be like Brian Johnson, his chronological age, 45 years old, and it's ranked on his improvement from the baseline, which I'm not sure exactly what that means. But I'm guessing it's basically what his is chronological age versus biological age. And what's the diff is kind of my guess.
Starting point is 00:12:02 What's the diff? What's the diff? Yeah. You got to hit the diff. But anyway, all this stuff about like what like, you know, there's like, what's that phrase, like whatever like. By the, Brian Johnson created this thing. Oh, he created it? Okay. Some guy, Oliver did it. Yeah.
Starting point is 00:12:20 So, you know, I also have handsome Indian Olympics.com. I'm currently number one. Taking contend, taking nominations for spots two through 100. But, dude, it is fascinating. Like, what's that phrase? Like, whatever, like, the nerds are doing on the weekends, it's going to be popular. It's kind of the same thing with, like, billionaires, which is, like, whatever billionaires.
Starting point is 00:12:43 are doing like everyone else is going to want to do. And this stuff is fascinating to me. I don't know like, I don't know like A, if any of this is true or bullshit. And B, can any normal person ever have access to this stuff? I don't know,
Starting point is 00:12:57 but I know that there's something here. And I'm not, but I'm not sure how it's going to play out. Well, okay, let's do a couple of these kind of like takeaways. So I think you're right that
Starting point is 00:13:07 this stuff like metformin and other anti-aging or reverse aging drugs are going to get more popular. I also think that... By the way, metformin and semi-glutide, I don't think they're in the same category at all, but kind of in that they're like diabetic stuff that now regular people are using, semi-glutide, it's sold out, like, if you, if you... Globally. Yeah, like you can't, it takes, even like if you're wealthy, it takes weeks to get it. Like, so that has happened already. Like, there's on TikTok, so like TikTok, I think is like a good barometer of what like the average person is doing, like Lady Gaga had a video and she looked skinny and they called and like the
Starting point is 00:13:45 top comment was like, damn, she's got that ozempic face because apparently if you lose a lot of weight really quickly. So like people are already like using that as like vernacular and phrasing. So it's already there. Totally. The second thing I would say is I had never even heard of this concept of measuring your biological age versus chronological age. I didn't even know there was a there was such a thing that you could separate those two numbers. But now that I know, I don't want to unknow it. And actually, I'm very curious as to what my biological versus chronological age is. I'm sure there are many, many people who are curious about that.
Starting point is 00:14:17 And so I could see somebody creating a testing service that's either kind of like an Everly Well, whatever, that's like, you know, draw your blood and give you some result, or like even a clinic, like a Dexas scan place where you go and they take you through the battery of tests that you need to do in order to give you this report. And so I could see that being, you know, a business or a trend that takes place. in the future. That's kind of exciting. And I think the beauty of that model is basically you can go low price on that test because I think your upsell will be so strong once you give someone their number and they're sort of thinking about the big picture.
Starting point is 00:14:57 I think you could upsell thousands and thousands of dollars worth of either nutrition, training, medicine, some combination of whatever health stuff. If you had a low-cost like an at cost basically biological age test. There's a company that's doing it right now that I tried out. It's called Inside Tracker. I first heard about him because Andrew Huberman talks about him. So I don't actually know the science behind it, and it could be complete junk. I'm not sure.
Starting point is 00:15:24 But because he endorsed it, I was like, all right, I'm interested. But it's called Inside Tracker. And I do it about twice a year. And it's $600. And you go to like Quest Diagnostics or Lab Corp and you get blood. And then you get the results in like a week. But it's called Inside Tracker. It's $600.
Starting point is 00:15:39 or maybe 700, something like that. Still not like crazy cheap, but like once I saw my biological age, it was like a competition. So now every time, every six months, I'm trying to like reduce it. So what is your difference? What's your chronological versus biological? Do you have a big difference or now? Yeah, nine years. So my biological was 22 or 23, something like that.
Starting point is 00:16:00 I'm 33. So it was, I did pretty good. Yeah, that's amazing. The only thing I had to work on was my cholesterol. I had higher cholesterol, and I don't even know, like, entirely what cholesterol is. And so what did you do? You just gave blood in order to do that? Yeah, yeah. You give a fair amount of blood, but yeah, you give blood. Because I thought what Brian Johnson's doing, he's measuring, like, each organ individually.
Starting point is 00:16:23 So he's doing, like, what I'm doing is, like, the JV team. What he's doing is, like, professional athletes. Yeah, he's, he's, like, going overboard. Or I don't know about overboard, but, you know, he's crazy, right? Like, he'll eat, like, the same meal. every single day and it's like nuts or like a hot oatmeal made of spinach. It's like crazy. I saw this tweet. So basically on May 15th, this guy named Ben tweeted out that on this one website that buys and sells businesses, there's a podcast for sale. It does $2.2 million in profit. It's an entrepreneur podcast. The owner works 20 hours a week. recording seven podcasts, so it's one per day. The company only has three full-time employees,
Starting point is 00:17:15 and it's a podcast that's been around for 10 years. And it has nearly 4,000 episodes. And so, A, I was trying to figure out which podcast this is, and I have a guess of which I'm almost certain it is, but this person has never confirmed it. I think it's entrepreneur on fire by John Lee Dumas, who's been on our pod and us on his. But there's no confirmation. This is just a guess. I would bet everything that it's him. Just a guess that I would bet my life on.
Starting point is 00:17:48 Yeah, but I have zero. You know, it's not actually confirmed. And the second thing is he's asking $15 million for this. That's the asking price. So my question to you is, what do you think this is worth? It's hard because if you buy it, he's not. coming with it, correct? So the way, if you guys Google, like, so the guy's name is Ben Tiglar, so T-I-G-G-E-L-A-A-R, and you'll find
Starting point is 00:18:14 his tweet. He's a good follow, by the way. He has good, like, buying businesses, tweets. Yeah, I like his Twitter. He'll link you to a thing where you can see, like, the page that you'll see a bunch of high-level details, and then you can enter in your information and they make you sign an NDA. We'll send you the whole deal book. I purposely didn't do the NDA part, so just so I could talk about it.
Starting point is 00:18:34 So I'm only referencing what I saw on the deal page, which is like high level stuff. So I don't know if he goes with it. By the way, if you go to his, if you go to Entrepreneurs on Fire's website, there's a ticker at the top that shows revenue for April 2020. You click it and it'll tell you that in April, he made $181,607.
Starting point is 00:18:55 Here's the full report. And you could see that since he launched it 10 years ago, this podcast, he says, has generated $19 million in net, income for him in the in the uh i guess 11 years now since since it is uh since it's been launched that's pretty stunning uh for for this podcast that i would say is like a good podcast but it's not like uh it's not like one of these podcasts if i said like name the podcast that you know is your your favorite podcast in the world the one that influences you the most the one that was the most
Starting point is 00:19:29 one of the most popular entrepreneurial podcasts i would not name this one i don't think most people would name this one and for this podcast and for this podcast you know this podcast and for this podcast have generated $19 million in net income since 2012 is pretty stunning. And you can see that it's basically 91% sponsorships, 4% courses, 4% affiliate, 2% his book sales. And my opinion, and this has nothing to do with John. This has nothing to do with his business. I think that this podcast is worth without him close to zero, just about close to zero. And what is interesting, That's crazy. No, and I'll explain why.
Starting point is 00:20:05 Because what, let's say that you own this, what's going to happen, you pay $15 million. What's going to happen like the first six months without him? Like you're just going to make residual revenue and or, and then what, he'll go and start his own? Oh, well, no, I think you're going to have a non-compete here. If you, if you buy this thing from, first of all, nobody's buying this for $15 million. What do you think it's worth? I think you could buy this. I think you could buy something like this for $5 to $6 million.
Starting point is 00:20:32 if you were serious about it. You would have to be betting on two things. Number one, that the loyalty is to the, because I think what he does is interviews, correct? I don't actually listen to the pod. Interviews. It's like 20-minute interviews. So I think you have to bet that his listeners are there
Starting point is 00:20:50 to hear a certain type of person come on and speak, and you have to be a good interviewer. So they're not there for John. They're there for guest, guest A, B, C, D.E. You'd have to be betting that. and you definitely be betting that he's not going to go create a competing podcast of the same ilk and draw away people who are used to him there. If you were to do those two things and you bought this at a two or three X multiple of profits,
Starting point is 00:21:17 I don't think that's insane. I also don't think it's what I would do. I don't think I would make that bet, but I don't think that's an insane bet. To buy it for $15 million, I think is an insane move. you think what do you think he'll get? I think he's likely to get no offers, period, because the number of the subset of buyers is pretty small for something like this.
Starting point is 00:21:40 And I think he could sell it for between one to three X profit. Dude, and I don't know why he would post it. Maybe we'll be proven wrong. I don't know why he would post it on this site because a guy like Ben found it. And immediately people were in the comments are like, oh, it's this one. This episode, like they show all your revenue. I know how many episodes it has.
Starting point is 00:22:00 Like, this is just like the easiest thing ever. You know what I mean? Like they like totally guessed what it was. And I think that that's crazy. I, I, that's, it was a tough mood. And it's also like, we appeal to entrepreneurial people who buy and sell businesses. And so you're just going to like your audience is the one that's going to out you. You know what I'm saying?
Starting point is 00:22:19 Does he say, does he say how much, how many subscribers he has or how big the podcast is? Yeah. In the, in the listing, I think it says how many downloads. either it gets a year or a month, but I believe it does it say what it is? It just says 145 million listens. So I don't know how you would calculate that. You divide that by.
Starting point is 00:22:44 It's too many episodes. It's like 4,000 episodes or something. But it's something like one to two million downloads per month. And that's a daily pod. So I don't know how much each one gets. But anyway, kind of an interesting thing. If someone could sell this, like a person, personality driven podcast and then that reverts to not personality driven,
Starting point is 00:23:04 this would be very, very, very fascinating. Yeah, I'm very curious to see how this plays out. I don't know how personality driven he is. I think that's the question. Like, if it's the Tim Ferriss podcast, it's literally called the Tim Ferriss podcast, and I would say that Tim is a very branded interviewer, you know, his voice, his style, his face is the thumbnail. I think that's impossible to sell.
Starting point is 00:23:31 Entrepreneurs on fire with John Lee Dumas? I don't know. I think it's possible. But I'm not sure what the upside would be. You have to come in and be like, great, here's what I'm going to do. Let's see. How can I make my investment more valuable? Can I add more episodes?
Starting point is 00:23:45 Well, he's doing one a day already. So probably not much from there. Can I launch auxiliary products? Well, he's already got his journal, his book, his course, his affiliate links. It's like, you know, he's kind of squeezed all the monetization juice. It's not like there's. obvious things that he just didn't do for this thing. Can I grow the audience?
Starting point is 00:24:04 Not pretty much impossible to grow a podcast audience just by brute force. It's not like a really clear way to do that. So I don't know why you would buy based on that. I think based on the fact that there's not very clear growth levers, I think that makes it a tough buy too. I guess we will see. But he can tell us why we're wrong. Tweet at us, John,
Starting point is 00:24:23 tell us why somebody should buy this for $15 million and how they're going to make three times their money in the next five years on that. The McGregor documentary, you watched it? Yeah, really good. It didn't talk about his business stuff, which I thought was kind of,
Starting point is 00:24:39 I wish it would have, but it was really good. What do you think about him? Okay, so my is, I used to love Connemegger. Like, at a given point in time, he would have been by far my favorite athlete. You know, a combination of entertainment,
Starting point is 00:24:52 you know, success, and the mindset. So, like, you know, I thought that that was like just an amazing combination. I had never really seen before, and his run-up from guy who was basically a apprentice plumber on welfare to richest athlete, highest-earning athlete in the world, global star two-weight world champion in like a six-year period
Starting point is 00:25:16 was that six years of following that was unbelievable to watch that kind of rags to riches story. He was kind of like the equivalent of a redneck, but in Ireland is what I've realized. Like watching that documentary, I was like, oh, you are really good. but you were like a trashy, like redneck person. Like that's basically what you were.
Starting point is 00:25:33 Yeah, exactly. Exactly. And he's had many documentaries, actually. He's had many because from the beginning, he was filming or people were filming him because he has like a sort of charisma and a magnetism about him. And he had a lot of self-belief. He had like an unbelievable amount of self-belief where he's like, hey, record this, record this. And they're like, who are you?
Starting point is 00:25:51 You're not even, you're an amateur fighter. Like, why are we recording you? And he's like, because I'm going to be the best. And so he's actually had, I think, three different things on Netflix. This was the latest one. Couple of thoughts. Number one, special people are nuts. And you got to be a little nuts in order to do what you're doing.
Starting point is 00:26:14 And he's openly admitted to being a bit nuts. In fact, he has this quote in the documentary where he's like, I'm like Vincent Van Gogh. I've lost my mind to the game. I don't know nothing else except for this game. Every moment, every thought is about. as about this game, I have lost my mind to it and I wouldn't have it any other way.
Starting point is 00:26:34 There was an interview where someone was like, hey, what did you think about the Manchester United game? And he was like, oh, it was good. You know, it's great. Look, I'm going to be honest,
Starting point is 00:26:41 I don't even know what game you're talking about. Like, I don't know anything about soccer. You can ask me about politics. I don't know anything about it. I watch none of this. All I care about is fighting. Right, exactly.
Starting point is 00:26:52 So he had like a laser focus. That's all on the come up. And then he makes it. He becomes the highest turning athlete in the world. He creates this whiskey brand that sells for $600 million. He makes maybe $200 million out of that. You think that? You think that that number's right? Yeah, pretty sure that's right. And then he's got his suit line. Then he's got his, his McGregor Fast program. He's got his recovery spray. He's got like all these other businesses, right? And so he and then, you know,
Starting point is 00:27:23 he starts to lose and he starts to get in trouble with the law. And he starts to sort of, he becomes this larger on life persona. So he's an interesting guy. He's got a little bit of screw loose. I thought two things stood out to me from the documentary. One was early McGregor mindset was the best. The way they filmed this was they would take present day footage of him going through something and they would splice it with like before he was famous, the things this guy would say. And they put it together. And when you watch it together, it's like the perfect mindset. It's like adversity. And then him saying exactly how to deal with this adversity. or how to avoid this problem.
Starting point is 00:28:01 But the problem was all of the mindset stuff was from him before. It was like him 10 years ago. And I think the editing made it look like a sort of, in a way, very admirable. But I think what's interesting is actually how much it changes. Like the mindset that got him there isn't necessarily the mindset he still has. Because at the beginning, his mindset overcame his environment. like nobody of Myrland had ever made it.
Starting point is 00:28:28 He didn't have a proper you know like you know training setup. He was not even in the UFC and his mind, it was like mind over matter. And then the problem is like, then the matter got so big. He's sitting on a Lamborghini yacht.
Starting point is 00:28:43 He's got, you know, everybody kissing his butt and, you know, he doesn't have to wake up before in the morning and go run anymore. Then at some point, his own success became his demise in a way. I think there's some poetic in that. The second thing,
Starting point is 00:28:56 I thought was, he had a quote that I really love, I think is very relatable, to me at least. They go, so what happened? Did you just, you know, you stopped training? Everybody says that. Remember, where you got rich, you stopped training? He goes, no, no, no. In training, I was 100% committed. I was 100%.
Starting point is 00:29:13 I gave every ounce of my effort in the training sessions. It was outside the training sessions and I was not 100% committed. I was 75% committed. He's like, but that was the difference. He's like, you know, um, you know, um, you know, You know, like here, I was willing to sweat. But outside of this, you know, I would, I would tell myself, you shouldn't eat that. Then I ate it.
Starting point is 00:29:35 You shouldn't drink that. Then I drank it. You should, you're going to wake up at this time. I don't wake up. You're going to go to sleep on time. I don't go to sleep on time. He's like, in those little, he's like, those were little losses. And those little losses, or it could have been a small win.
Starting point is 00:29:50 And instead it was a small loss. And I was taking those small losses outside of training. And he goes, that's what deteriorates the. mind. It weakens the mind. He's like, it infiltrates your brain, these small losses. They don't, individually, they don't seem like anything, but they add up one day after another, next after next. And my mind became weaker and doubt started to creep in for the first time. And, you know, I started to slip outside of the training. And I thought, man, that's such a good lesson and frame for like, since I watched that. Now, all day, I see opportunities. I'm like,
Starting point is 00:30:23 this is either going to be a small win or a small loss. No one's even going to know besides me. Only I know that this situation is even occurring. I'm feeding my daughter. She's eating mac and cheese. I be eating clean all day. She doesn't eat the food. And now there's mac and cheese in front of my face.
Starting point is 00:30:39 Do I take that bite or do I not take that bite? It's a small win or a small loss. You know, going to sleep on time. It's a small win or a small loss. And since that documentary, I started racking up small wins. I realized how many small losses I was taking. And I decided not to take those out. You want to know something funny?
Starting point is 00:30:56 Yeah. I remember that exact where he goes, there was times I was supposed to wake up. I didn't wake up. I knew I shouldn't have ate that and I ate it. I ate that. It was so relatable. There's this, you know, the thing about him is there's all these small details about him that were really fascinating. For example, he has a tattoo on his arm and it says,
Starting point is 00:31:15 slow is smooth and smooth is fast. And I thought that, I thought, I was like, that says a really good phrase. It's a military phrase. I don't know if you ever heard that. No, I didn't know that. And I thought that that was... I think it's like a Navy phrase or something. There was a guy who worked for us that was in the Army.
Starting point is 00:31:29 He used to say that. He used to say, I know we want to go fast, but remember, slow is smooth and smooth is fast. And he goes, that's how they teach us when I think it's for rowing. Like if you try to just thrash while you're rowing, you're trying to go fast, but you're not actually going to go fast. What works in rowing is clean, smooth, aligned strokes by the whole team and the boat goes fast. And like, that's kind of what you want to do. Yeah, and he was fascinating. And he also, I don't know if he explicitly said this,
Starting point is 00:31:57 but there was this one time where he does this famous thing and one of his, I think his first UFC fight, he knocked someone out. And at the end, typically one fighter of the 16 gets a $50,000 bonus if they have a good knockout. And at the end of the interview, he goes, Dana, 50 Gs, baby! Like he's called out Dana to give him the 50 Gs.
Starting point is 00:32:17 And he was the first person, I think, to do that, which is pretty funny. And then afterwards, they go, all right, fine, you got the 50 Gs. And they go, what are you going to? spend it on. He goes, he goes, dude, I was on welfare last week, but I'm, I'm going to buy a suit. I'm going to buy this. And then the next fight, Ariel Hohani, who we've had in the pot interviews him, he goes, Connor, I saw that you just showed up in a Louis Vuitton like suitcase.
Starting point is 00:32:38 He goes, and he says something like, I got to buy the best. I feel like the best. And if you look at his life, I'm typically not a guy. I don't like to spend a lot of money. I don't like, you know, flashy stuff. But he does something interesting where he starts leveling up his life to where he's like, and like he'll wear like if, like you and I, if we think about like, when we are younger, we're like, well, a businessman has to have a suitcase and a tie. And then now we're older. We're like, who the fuck would wear that? You'd look like a fool. He still kind of plays that part. So when he goes to a business meeting, he wears a suit. And I look him in that suit. And I'm like, yeah, dude, you look like, I trust you more. Like for some, like, you know, there's like,
Starting point is 00:33:13 you look more. Yeah, he's a custom fitted, tailored three piece suit to the, you know, to the, to the, to the to the nines. Yeah. And my takeaway from that was like, you know, like, I used a dismissed like certain dress or certain clothing or certain cars like but like man sometimes when you level up your lifestyle it's almost like there's this whole story about a guy who wanted to sell like a Picasso and he's like come to my warehouse look at the Picasso and the guy looks at it and then there's and he wasn't very impressed and there's another story where a guy takes him to this like small theater where there's classical music playing and he dim the lights and he goes look at this Picasso now and you sit down at this beautiful like velvet chair and you like oh man like it's so much more beautiful now and that's kind of like
Starting point is 00:33:50 what he did with his life. He surrounded himself with like this fancy shit, which typically I think is bad. But for some reason, I realized it's kind of cool to like surround yourself with stuff and act as if. It's like, no, like, I'm here. And I must act as if or act, you know, act like I am here. Yeah. And he's talked about that in the thing. They say, you know, what do you want? Do you want this? You want that? He goes, he goes, like, one common thing is he rejects the question. He rejects the premise. in many, many questions. So one example is they're talking about wanting. And he goes, that's the problem.
Starting point is 00:34:26 Want, want, do you want this, want that? I already have. I always act from, I already have all these things. I already have the championships. I already have all the money. I already have all this. That's why I walk the way. I walk this way.
Starting point is 00:34:41 I carry myself this way versus wanting is just pointing out that you don't have. And he's like, he's like, you know, so from the very beginning, I carried myself this way. He talks about like, he talks about like, in rejecting the question, somebody, I remember once he was fighting Aldo and they're like on this world
Starting point is 00:35:01 tour and they're just talking mad shit to each other the whole time. And it got so like, Connor was basically bullying this guy verbally. And one of the, they go on some TV show, some Good Morning America type show. And they're like, all right,
Starting point is 00:35:14 well, we've heard you guys say this. But okay, let's do it a little different. Connor, what's one thing you like about Aldo or you respect about Aldo? Let's change it up. And he just looks at the Good Morning America person.
Starting point is 00:35:27 He goes, this is not a therapy session. I am here to hurt this man. And whereas nine out of 10 people, you're on a TV show, lights are bright, you're live on air, and you kind of like, I would say, whoever's got the stronger frame is who wins. And in most situations, you just accept the frame you're given. The reporter says say something nice to you say something nice.
Starting point is 00:35:50 And later you kind of think back, you're like, shit, I should have said this other thing. But like in the moment, you got taken over by their frame. One thing I noticed about him in the way he speaks is... He's beautiful with words. He comes into the thing with his own frame. And because of that, he doesn't get knocked off course by any questions
Starting point is 00:36:07 and often we'll just reject the questions altogether. I want to read one quote, by the way, about the Vince Van Gogh thing. He said, he goes, I heard Vinceiggo, Van Gogh. lost his mind. He goes, that's happened to me. But fuck it. When the gold belt is around my waist, when my mother has a big mansion, when my girlfriend has a different car for every day of the week, and when my kids, kids have everything that they ever want, then it will pay. Then I'll be happy I lost
Starting point is 00:36:31 my mind. What a badass guy. What a character. He's basically a rapper. He's a poet. He says, he's taught, he's so McGregor is about to fight the best guy from Brazil. And he goes, if this were another time, I'd storm his Pavela, which is like a Brazilian village. He goes, I'd storm his pavela and pillage and take what is mine. And his head would be on a stake. Like, he says these phrases. And there's another time where he wins.
Starting point is 00:36:59 And afterwards, Joe Rogan's interviewing him. And he, like, he must have thought about these lines. He says, precision beats power and timing beats speed. And he says that really quick. And then, like, as an audience member, you, like, think about that line. And like, it just sits with you. You're like, wow, that was like, that's a very insightful thing. Like he says these really insightful things.
Starting point is 00:37:19 Or he'll say like, I told you, we didn't come here to take part. We came here to take over. You're like, the study. I'm like, dude, you're a conqueror kind of. But he's a very flawed person. When I watched a documentary, I'm like, there's very, there's a lot of traits about him that I, you do not like. He's done a bunch of bad things. He's hypocritical in a bunch of ways.
Starting point is 00:37:37 There's a bunch of things. I don't focus on those because what am I going to take from that? Well, the takeaway is that he's normal. Nobody's perfect. Yeah, like everybody's flawed in their own ways. The things I do take are the things that are going to serve me. And one,
Starting point is 00:37:50 I remember, so you know when you go in a startup office in San Francisco, every engineer's got like multiple monitors. It's like, it's kind of just like the flex is like how many monitors you got. It's like, you know, the cis admin has got three.
Starting point is 00:38:03 Most developers got at least two. So I used to sit there just on my laptop. I didn't even have the big monitor. I was just on my little laptop. And I was like, looking around, I was like, maybe I need a big monitor.
Starting point is 00:38:13 And so I got a big monitor. which was just by laptop I plugged it in and it was just bigger. So, okay, should I get a second monitor? All right, I got a second monitor. I was like, what the hell am I supposed to put on this? I don't know. I'm not trying to look at two things at once. That doesn't even make sense.
Starting point is 00:38:25 So I just put, and for five years, there was one McGregor quote that just was on my second monitor at all times. I only used it for this one quote. And it just said, at the end of the day, you got to feel some type of way. So why not feel unbeatable? Why not feel untouchable? And that always stuck with me because it was like, I just, I don't know, it resonated.
Starting point is 00:38:49 It was like, it's true. At any given moment, you're going to feel some type of way. So given I'm going to feel some way, why don't I choose what would be the best feelings I could choose? And I'm going to feel that way. I'm going to choose how I feel. And I just left it there. And I just left it there for five years.
Starting point is 00:39:05 And it really helped like starting to start up could be kind of stressful. And most days, I would say, are like almost like down days. It's not growing. It's not growing fast enough. It's growing too fast and shit's breaking. There's a lot of reasons to feel down in a startup. And that one quote changed my experience over those five years. So Steve Jobs, if you read his biography, someone coined this term called the reality
Starting point is 00:39:31 distortion field, which basically is like regardless of what the facts were outside of Steve's brain, even though it's showed like what you're about to do is not likely. he would convince himself and others that it was possible. And they called it the reality distortion field. And that's cool and all. But the reason why this relates to Connor is when Steve Jobs was doing all this stuff, he didn't have a documentary as he was going. iPhones didn't really exist and like easy footage didn't exist.
Starting point is 00:40:01 The reason why this is cool for a business person is because it's another example of which many people have this. But it's a good example of someone who does have this, but there's cameras there catching the whole thing. And so you'll see Connor, and he's about to fight Habib, and Habib wins the fight. And anyone going into that was like, yeah, Habib's going to sock him.
Starting point is 00:40:20 He's going to destroy him. But Connor was like, he was so certain that he was going to beat him that afterwards he's crying and he's like, I had planned, like, here's how we were going to celebrate. He totally thought that he was going to win when everyone else was like, no way. There's not a chance. But the fact that he believed it so much was really,
Starting point is 00:40:39 valuable even if the outcome was the same. And I thought that that was really example. But let me give you one controversial or opinion about Connor as well as a lot of other people in this space. I predict that in 10, maybe 20 years, but probably 10, I think Connor will file for bankruptcy. And the reason I think that is I've been, you know how like you'll read about like Floyd Mayweather has made a billion dollars or Connor McGregor made $100 million from boxing? I think all of that is 100% fake. And it's absolutely not true. And the reason I think this is there's this guy
Starting point is 00:41:15 named Chale Sunnan. He's a former fighter, now an analyst. He went on Andrew Schultz podcast, and he goes, I can promise you that Floyd has never made $100 million from one fight, which is what he says. And I think that he is, at most, made $100 million collectively in his career. And he goes, the reason I think that is when a lot of these people talk about pay-per-view numbers and how much money they're making,
Starting point is 00:41:37 you can just say anything. Like the CEO of DirecTV or whoever handles pay-per-views has never came out and said, this is how much money it made. No one says that. And what Chale goes, he goes,
Starting point is 00:41:48 a lot of these athletes, if it's not like, spoken by the guy who paid the bill, it's just completely made up. And they say that to get more. And he goes, I know for a fact, a lot of it is fake.
Starting point is 00:42:01 Do you think, do you have examples of people who you know who have just blatantly lied? Like, you and I have one friend who, like, sold a company, and let's just, I'm going to make up a fake number, but it's something like this. The headlines, if you Google it, say $200 million. I know it was 12. Like, there's like, there's like, I know of stories like that.
Starting point is 00:42:22 Do you know of stories like that where someone has just completely lied? Well, I can't think of off top of my head somebody personally, I know who's lied. I guess the versions that I've seen of this are almost like the petty crime version of this, where they're like, yeah, sold my company or whatever. It's like, you got a job from them. Right? Like, you know, it's a,
Starting point is 00:42:45 like how much actual, how much cash was a, how much cash was exchanged up front for the assets? That there's a difference. Like versus like, we, you know, we sold it to whatever,
Starting point is 00:42:57 Facebook and then you're like, okay, cool, you got, you got aquired and it's okay. There's nothing wrong with getting aquired, but like, um, or just never having done it.
Starting point is 00:43:06 to begin with. It's like, you know, join something that's already working and then say, you know, yeah, I led blank at this company. Right. There's like lots of like career lies like that. I can't think of an example of somebody who sold their company for, let's say, $10 million and said it was 50. I personally, I don't know, I got to ask you which friend we're talking about over here. I have a feeling I have a feeling I know who you're talking about. But most, I would say, I don't think they do that. I don't know. Is this common? Well, I think it's common to round up, which is no big deal because there's always like little details about it where regardless of how you look at it, it could be true.
Starting point is 00:43:49 I'll tell you, in our case, we sold to Twitch. When we sold people to Twitch, I've said this many times. Like I gave a presentation at your conference called How to Sell a Failing Company, right? Which was basically saying, like, we sold a company that wasn't like Instagram where it was so hot. the next big thing, and then Facebook comes and buys it for a billion dollars. That's one type of sale. There's another type of sale, which is like a business is kind of working, not really. It's good, but it's not going to be huge, and you find a good landing spot for it, for the asset and the talent.
Starting point is 00:44:23 And when we sold to Twitch, there was a reported number that came out that said, we sold for $25 million. We did not sell for $25 million. We sold for it. Who got that number? I know how they got that number, which was. Somebody I know submitted a tip to one of the thing, one of the news sites or whatever. And I don't know if they put that number in or they asked them and they hinted at some number and like the journalist just ran with it.
Starting point is 00:44:49 Dude, and then another person, which I never told them to do. They just did it. They were trying to be helpful. They were like, hey, this is whatever. They asked for this or they asked to comment. And I just kept, you know, I think they might have just been like rumored. Rumored to be something like this.
Starting point is 00:45:01 What you'll know. Like, so for example, with our sale, there was like some numbers that were on in headlines. it was way lower. And then there was others that was way higher. And I'm like, I have no idea how you guys got this information. But what you'll notice is that someone will write an article. TechCrunch will say this was sold for made up number, $30 million. And then they'll say rumor.
Starting point is 00:45:23 And this other person will say, this person sold for this. And then you get asked to a conference in your introduction is, he sold for this. Right. And then it's like, this other person's like, here's a $30 million man. You know what I mean? It's like, well, it's like, it's crazy. Like, this all just, it's just spread. It's just spread.
Starting point is 00:45:40 And it's completely made up. And so whenever I, whenever you see articles about this person's net worth, what I tell people, I go, look, Google this person's name, net worth. And every once in a while, like I've written articles about someone's net worth, like Ross Oldbright from Silk Road when I, like, wanted to test this theory. And so my article will come up, will come up. And I'm other people will source, cite it. And I go, hey, just so you know, I made that up.
Starting point is 00:46:03 It's completely fake. And so whenever you read about these other people's net worth, just know that you- The net worth things on Google are so far off. It's laughable. I don't think I've seen one that's accurate, to be honest with you. Anytime I have any idea about someone's net worth and I Google it, it is so far off.
Starting point is 00:46:21 It's actually just completely misleading. If it tells you one thing, it's that it's not that number. Yeah. Process of elimination. We know it's not that. It's laughable. But when we sold the, even myself, I can't tell you exactly how much we sold for.
Starting point is 00:46:36 Why? Because the deal has so many different numbers. There's a upfront, you got this many millions of cash. Okay, cool. But then we also got a big signing bonus for agreeing to come on board and enjoy the team. Then you got your salary, but that's not part of the deal and your normal RSUs from the thing. But then we got deal RSUs on top. And then you're like, okay, so which one is it?
Starting point is 00:47:01 And then by the time those vested, the stock price had doubled. So it was like, well, I should count it from when we got it, right? But I made, but I received more than the number that was when it was granted. But so which one is it? And then, for example, we had another deal with Facebook. And Facebook's deal was one extra year. So like Twitch was three years. This was a four year deal.
Starting point is 00:47:21 And so that number, the headline number of what we got offered there was bigger. But in actuality, it's like, well, yeah, you got to stay for four years to earn all those RSUs. So you're going to even do that, you know, like some of the RSUs we got. my co-founder bounced after one year so he didn't even get the other two years. So, you know, which number was it? The number he got or the number that was granted
Starting point is 00:47:41 or the number that it was worth on the day that. Yeah, that's why I said, that's what rounding. Rounding is different because it's like, I don't feel like telling you it's complicated and explaining. So I'll just like make something up that's ballpark or directionally correct. Do you want to go to some of your other topics or save them?
Starting point is 00:47:57 Let's do this AI body doubles thing. So I've now seen this trend. of people doing startups that are, I'm calling like body doubles or stunt doubles. So first, there was a bunch of news the other day about this Snapchat influencer girl named Karen Marjorie. And she partnered with some AI company, and they created an AI version of her voice.
Starting point is 00:48:23 So her fans could text with her, and they could get audio notes from her in her voice, generated by AI, for a different. for a dollar a minute. And she made $72,000 the first day off of 1,000 users. And so, and then the news, like, pick this up and ran with it. Karen's a real person, right? I'm looking her up.
Starting point is 00:48:43 She's a real person. Okay. Yeah. Her last tweet is a tweet that says, because I looked her up just before this to just do, you know, some research. And she, last week was, I love the ocean. And then it was just a picture of her butt. So.
Starting point is 00:48:58 So what you're something about content creation from everybody. So. Is she famous just for being She's like she's like smoking But is that why she's famous Just for being pretty? Yeah, I think she's cute And that's like the fame
Starting point is 00:49:12 I don't know Maybe she has some other backstory I'm not sure I didn't Oh, I didn't know You like the ocean too, huh? Let me try this So she made 72 grand the first day
Starting point is 00:49:26 The news runs with this Why? Because anything that's like AI Good or AI bad is going to get like published the postity right now. But there's other ideas that are like this. So I talked about AI Santa. I was like somebody needs to make a Santa Claus through text to speech and then charge
Starting point is 00:49:44 people, you know, $35, $40 to come to the website, type in a greeting saying, hey, wish my kid, you know, Stevie, a happy, Merry Christmas and tell him he's been a good boy and he did a great job with his soccer season. And like, just have Santa say all that. So like, I think that's a business. There's a more general version of that, which is cameo through AI. So celebrities like the idea of cameo, but there's a reason that cameo is all kind of like sea list sort of celebs.
Starting point is 00:50:15 Cameo is the best place to see which celebrities broke. It's a real-time net worth calculator. Yeah. It's the best place to go to see who's that. It's a great place to go see upcoming celebrity divorces. Yeah. Who's got bills to pay? Kevin from the office.
Starting point is 00:50:34 So it's like, there's a reason why it's C-Less because it takes a lot of time. Like, you know, George Clooney doesn't actually want to sit there and record, you know, birthday messages for like, you know, 33-year-olds. It's not what he wants to do with this time. But if you bought me a cameo, by the way, Gilbert Godfroy, you bought me a cameo and he just made fun of my penis size. Yeah, a little too vulgar, but you never really took a kid. I loved it. I thought it was awesome.
Starting point is 00:51:02 I thought it was a good wedding gift. I couldn't make it to your bachelor party, so I sent you Gilbert Godfrey, the cameo. So I think that what's going to happen is celebrities are going to start licensing their name and face and voice to companies who will pay to be able to generate AI version of that and go sell it for them. So now you get the residual revenue from your name and face,
Starting point is 00:51:24 just like slap my face on a bottle of Sprite or whatever, and it sells more Sprite. People are going to do that with, can't like cameo like services where it's wish me happy birthday. It's congratulate me on this. And, you know, there obviously need to be some rules and boundaries around what it can and can't say. But whether cameo itself does this or a competitor to cameo comes out and does this with AI, like for sure this is going to happen is a like obvious idea.
Starting point is 00:51:48 We've been talking about this for a long time actually with like, we said that somebody should do cameo with like Pixar characters or like Disney characters and just get the licenses for it. It's the same thing. But now you can animate anybody. just a Disney character. And before chat, GPT was a thing,
Starting point is 00:52:03 there was another company that we talked about that was doing like AI girlfriends and a replica. Replica. How are they doing? Do you know? They're crushing.
Starting point is 00:52:13 Really? Crushing. Yeah. I read an article that they like changed something and that one of their users killed themselves. They update the model.
Starting point is 00:52:20 So like as machine learning improves or when you go from GPT3 to GPT4, they upgrade the model. And then the users are like, my girlfriend is different. Like she's saying different things to me. What the hell? And like sometimes it's censorship.
Starting point is 00:52:34 Like she won't say this thing she used to say. She says she's not allowed to say that or talk about that anymore. Or it's like her personality changed and I'm like heartbroken. It's crazy. Like people are like go to the Facebook groups or the subreddit. It's wild. The Facebook group is wild. The Facebook group is crazy.
Starting point is 00:52:51 I've been on that for since it started and it's really, really interesting. I talked to the founder. She was really cool, really smart woman. I think she used to be like a journalist. She was like a famous journalist in Russia or something. And then she had to flee Russia or left Russia and then like reinvented herself and like created, became an entrepreneur. Did she sounds like a. It sounds like a James Bond villain.
Starting point is 00:53:13 I like the beginning of the story. Like Russian journalists who flees starts AI company. Right. It's not Natalia, but it could be. This is great. She's really impressive. I really wanted to invest. But the valuation is like super crazy.
Starting point is 00:53:27 So, you know, because they're like a consumer AI company that actually has a bunch of traction and a bunch of revenue, which is like pretty unheard of. So the valuation was like in the hundreds of millions pretty quickly. Anyways, there's another version of this AI body double thing happening in the business space. So people have approached me saying, hey, we trained AI on the podcast. And so now if somebody wants people, a lot of people want your advice or whatever, they'll pay and the AI will give them the answers. It'll give them it to in your voice, in your style, you don't have to take time to do this. What's a company called that does that?
Starting point is 00:54:04 Delphi, like with Delphi.com, D-E-L-P-H-I.com. So they're digitizing, they're a digital cloning platform that can capture how someone thinks, making their knowledge, experiences, and opinions available to others in a personalized way. Do they need your permission or no? I would think actually, no. I think eventually they will.
Starting point is 00:54:24 So, like, you know, they can get away with it, you know, right now and with a certain set people, but like if they get big and you realize, hey, they're using my name, my face, my voice, and charging other people for it, I'm getting nothing. You know, that's just like lawsuits waiting to happen. So that they, you know, they email basically asking like, hey, are you down for this? He was like, hey, I took your course. I helped me land a job at my like thing.
Starting point is 00:54:48 And then I started writing viral Twitter threads based on what I learned in the course. Eventually, my startup got acquired last week and blah, blah, blah. doing this new thing. I was like, wow, this is crazy. Digital, digital clones to AI clones of people, AI body doubles. I think this is an interesting little trend to watch. It's going to happen. I think the next two years are going to be wild. I don't think they're going to be as wild as people think, but I think it's going to be wild. I think Darmesh said something like, it's not going to be as bad or as great as you think. And I kind of trust him because I think that he's very, he's one of the few people that has like an IQ high enough to understand this, but also has like
Starting point is 00:55:25 a ton of EQ and understands that, like, how people work. He's not super biased necessarily. Like, if you listen to the guy who runs OpenAI, tell you, it's pretty safe, it's like, well, you do have a bias. What was interesting was Darmesh. So HubSpot, Darmash is the CTO of HubSpot. Darmash, they had an earnings call like three weeks ago or two weeks ago. And he doesn't talk much on the earnings call.
Starting point is 00:55:54 He's not the CEO. But someone asked the CEO about AI, and she goes, I'm going to, Yomani goes, I'm going to let Darmash say what he needs to say. And he gives his spiel and he gave almost the exact same spiel that he gave on our pod where he like explains it. And then if you go, you can go and look at the stock since he did that talk. And I think it's up 15% or something. I think it was like $420 or $400 a day before the earnings now. It's close to $500 today. And then Barron just came out with an article that said something like HubSpot is, you know,
Starting point is 00:56:30 we think that the companies that are going to kill it with AI aren't AI companies, but big companies that will use AI, for example, HubSpot, this, this, and this. And what's really fascinating is he's on this pod telling us his opinion about it. Then on this earnings call, this banker ask about it. And it's like, man, we have access because of Twitter and all this stuff. We're able to see like what's happening in front of our eyes. and it's very, very, very fascinating to see how he's handling all this.
Starting point is 00:56:57 He basically told us how he started ChatSpot, which is like an AI thing within HubSpot. He's like, just what we did? And it sounds so simple, but then he talks about it and a little bit more like corporate speak on the analyst calls and it created something like a billion dollars worth of enterprise value amongst other things.
Starting point is 00:57:16 So it's like really cool to see all this happening in front of everyone. I wonder what he does after the call. He's like, I guess my work for the day is done. Generated a billion dollars of value for the company. Okay. You know, actually after you sold the hustle to HubSpot,
Starting point is 00:57:30 I tuned into their first earnings call because I thought you might be on there. Just, you know. So, Sam. Just leading the, yeah. What up,
Starting point is 00:57:39 fam? Yeah, Sam here. Are we doing? We're doing fucking great. What do you mean? Yeah. There's all these dumb companies out there.
Starting point is 00:57:47 And we're not one of them. I wanted AI company to consider Sam leading the earnings call. Dude, there was one earnings call. Shout out to Marathon Ranch. Everybody wants to come stand by ranch, all of you analysts are welcome. You guys want to see a new tattoo of my dog on my leg? That would be the first one. Can you get an earnings call?
Starting point is 00:58:11 Yeah. I'm going to walk around shirtless around my house while I'm eating and drink a Diet Coke. Did you say, did you one time before one of these calls? he went into like the the slack of HubSpot and he goes all right everyone I'm going to say the word I forget what it was but it was like Penguin eight times on this call and so I was like oh fucking I got to listen to this and so I tuned in and he said the word like he threw it in
Starting point is 00:58:37 and it's like so funny like this guy he's the best man this is this is my type of guy just like he's he's winning the game but he's having fun he's a big fan of him I think that's it is that the pod that's it that's the pod like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel, never looking back.

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