My First Million - Cody Ko On Building A YouTube Empire, Partying With Elon & Stand-Up Comedy

Episode Date: October 3, 2023

Episode 503: Shaan Puri (https://twitter.com/ShaanVP) sits down with Cody Ko (https://twitter.com/codyko) to talk about building the viral app I’d Cap That, his +$1M YouTube empire & partying with E...lon Musk. Looking for episode 502? Check out Shaan’s Reaction to the Linda Yaccarin Interview on YouTube. Want to see more MFM? Subscribe to our YouTube channel here. Want MFM Merch? Check out our store here. Want to see the best clips from MFM? Subscribe to our clips channel here. — Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ — Show Notes: (0:00) Intro (2:00) I’d Cap That hits #1 in the App Store (9:00) App developer to content creator (13:00) 1M views overnight (17:00) How to crush live shows (23:00) Get better at your craft (36:00) Tiny Beat Gang and making music videos (44:00) Frozen S’mores, Shark Tank for Creators, AI Thumbnail app (51:00) Going to Elon Musk’s house party — Links: • Vine - https://vine.co/ • Cody Ko YouTube Channel - https://www.youtube.com/c/codyko • That’s Cringe - https://tinyurl.com/2adyejay • Cody’s Run Club - https://www.ko-official.com/ • Living with a Seal - https://tinyurl.com/wdjkj2je • Marquis Jetset - https://www.marquisjetset.com/ • Tiny Meat Gang - Keep Ya D*ck Fat (OFFICIAL VIDEO) - https://tinyurl.com/559w6pve • Tiny Meat Gang - Super Xan (OFFICIAL VIDEO) - https://tinyurl.com/57ks7yat • Tiny Meat Gang - Broke B*tch - https://tinyurl.com/pz8jya2p Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Transcript
Discussion (0)
Starting point is 00:00:00 What three creators do you see that you think could become billionaires? He's like, Mr. Beast, dude perfect or something like that. And then he said to you. No way. Cody Co. Cody, Co. Co. Cody is popping off. Algorithm has shined upon him.
Starting point is 00:00:14 Cody is one of the biggest YouTubers on the platform. How did you get good at doing what you do? If you go and listen to my first episode of my podcast, it was complete garbage. If I'm thinking about what makes a good podcast or what makes a good YouTube video or what makes a good song, The number one thing you can do is... How much are you thinking about, like, the business side of what you do? About being a billionaire? No, not...
Starting point is 00:00:36 When I was younger, it was like literally just about the creative. But now that I'm getting older, it's like, I want the business to succeed. And then he looks at his phone, he's like, Elon's been texting me. And then he showed us his phone. It was like, Elon Musk. He was like, come over. He was like, should we go over to his house? Yeah, I mean, you can't really say no to that.
Starting point is 00:00:51 And so he got in cars and drove to his house. We got to his house, and him and Grimes are, like, standing on the driveway with one. Like, welcome to my house. That's insane. What's he like? Like, it was one of those things where we... I feel like I can rule the world. I know I could be what I want to.
Starting point is 00:01:10 I put my all in it like no days off. By the way, I list, this is like one of my favorite podcasts. Oh, hell yeah. So it's an honor to be on it. Right. Because it's one of two that I listen to. That's not even a sponsor. That was amazing.
Starting point is 00:01:23 Yeah. No, I'm serious. So like, when you hit me out, I was like, let's go. I mean, it's all in. Yeah. Obviously. Yeah. Yeah, they're good, too.
Starting point is 00:01:30 I like them too. Yeah, so you guys just switched between you guys and how I built this. And you, so you listen to the Potser, you kind of know the vibe. And so I advised you to come on. Did you think about like, what are we going to like? Because it's different than our normal episodes. Yeah, yeah, I'm not here. Second, you're like cool entertainment guy and we're usually like nerdy tech guys.
Starting point is 00:01:53 What do you think was going to happen? I don't know. But being the guests on a podcast is someone. much better than being the host of one. Right. Because like it's like that's your right. I got to drive. Yeah, the pressure's on you.
Starting point is 00:02:04 I can just say here and answer questions. Yeah. Yeah. Good. Okay. Well, that's what we're going to do. But the actually, the interesting thing is you actually started as kind of nerdy tech guy too.
Starting point is 00:02:12 I did. Yeah. You were, I think like an iOS dev. Yep. And let's start there. So the origin story is you, you go to Duke and you make a viral app at one point.
Starting point is 00:02:25 I don't know if we were at school or right after school. It was, I was during. College. During college. I was, uh, what did it actually do?
Starting point is 00:02:30 So I know it was called cap that or I cap that. I'd cap that. I'd cap that. Yeah. What was the app? A very funny name, by the way. Yeah.
Starting point is 00:02:40 Um, so it was like, I was a senior in college and, uh, I was on the diving team all four years. So, like, didn't have, like, in the summers and stuff,
Starting point is 00:02:48 I was just training. And so I never did an internship. I didn't have any resume by the time I was a senior. And all these, all my like peers were doing internships and they, and they had jobs lined up for as soon as they graduated. I didn't. I didn't. I had nothing.
Starting point is 00:03:02 And that kind of scared me because I'm Canadian. And I wanted to stay in the States. So I needed a visa, which means I needed a job. And I also just needed money and stuff for when I graduated. I was like, what the fuck am I going to do? So I was studying computer science at that time. And they didn't have an iOS class, but I was like, I was obsessed with my phone, obviously. And I was like, I really want to know how to make an app.
Starting point is 00:03:24 So I just bought a book, taught myself. And then like, you. You know, the way you really teach yourself something is you're sure you can like read and watch YouTube videos, but like it's by, you know, thinking of a project and then trying to make it come to life. So that was my project. There was one that did something similar, but it was a paid app. And I was like, oh, this is a perfect opportunity because it's not a hard idea. And what was the idea? So you're captioning.
Starting point is 00:03:45 Yeah, basically it was like. Or like as a meme, meme generator? Basically, yeah. It was like you would select a picture from your library or take a picture. And then it would, it had like an internal database of funny captions that we all just like got drunk and came up with. And so it would automatically apply one to the picture in white font. But like all the captions were sort of general enough where people thought there was like AI going on. Like what's an example?
Starting point is 00:04:09 Like what do you mean? Like I don't know. A stupid one would be like you'd take a picture of someone in here and it'd be like addicted to cocaine or something like that. And people would see that. He is. That's so true. He does look like a cocaine. And so it and okay.
Starting point is 00:04:26 So then the way I got it to. to spread is it got rejected by the Apple review, you know, board or whatever multiple times. And so I was like, for being inappropriate. So I was like, hey, I can't make this app clean because then it's not funny. Right. And it won't do anything. So I basically had the, I wrote some code so that the internal database was timed because I knew the app review process took like a week.
Starting point is 00:04:50 Right. So then basically after seven days, it would release all the dirty captions. So I got by the Apple review system. Amazing. And then everyone was like, oh my God, this app is so wild. Like, look at it. There's just like swear words in it. And it just blew up.
Starting point is 00:05:05 It was the number one app in the app store. You're just on campus. Above like eBay and Google. And it was number one. And I paid zero dollars for marketing. Right. And I'm on campus. Like, I don't know what to do.
Starting point is 00:05:17 Because I know I should be making money from this, but I'm not. And I have no idea how to make money or anything about business. Right. And I was talking to my friend. I was like, what do I do? And he was like, dude, you should like sell apps. And I was like, I don't know. How do I even start to do that?
Starting point is 00:05:31 Right. Like, I didn't know the first thing about setting up like an ad SDK or anything. And so. And you also kind of know your shelf line. Like, you know, every day that you're the top is great. Exactly. And this might not be the case 100 days from now when I figured this out. And when you blow up that fast, the graph goes the other way just as quick.
Starting point is 00:05:50 Right. So I was stressing on what to do. And I got an email from a CEO of a startup. in Palo Alto. And he was like, hey, saw your app. I love it. I want to hire you and buy the app. And I was like, perfect.
Starting point is 00:06:05 That worked out. So I took a trip to Palo Alto, which was cool for me because, like, growing up, you know, being obsessed with Apple and Steve Jobs. I was like Silicon Valley is like a dream. That's where I'd want to end up. Is this it? This is it?
Starting point is 00:06:17 Yes, this is it. Amazing. No, this is, I'd cap that to the sequel. So, like, when this company, I was surprised you didn't go with like dose or something. I know, right? Did I tell you this on my podcast?
Starting point is 00:06:29 No, no, no. Okay, when, so I took a trip to Palo Alto, fell in love with it, met the team. They loved, they, like, you know, we just got along great. It was a, it was a mobile ad SDK company. Yeah. It was a mobile ad network. So they needed my app to drive traffic through the network. Cool.
Starting point is 00:06:44 And I needed money in a job. Right. So they, like, it was, you know, pretty mutually beneficial. They acquired the app, I think it was like for 50K, half in cash, half in stock, which was great for me. It was a nice lump sum to get a lump sum. Sorry, you'd get like apartment and furniture and stuff. And then my first job was to make a sequel.
Starting point is 00:07:05 Was to make a sequel that was a paid version. Oh, no, actually, no. My first job was to make a, I'd cap that plus, which was the paid version. Right. And we launched it and immediately it made $200 grand. And I was like, damn it. Wow.
Starting point is 00:07:23 Damn it. I should have just done this by myself. You're early to the plus train. But there wasn't Apple Plus. And then we did ESPN Plus. I invented that. You pioneered that shit. Yeah.
Starting point is 00:07:32 I have it patented. And so then we made, I kept that two. And then we made, I kept that two plus and we just milked this thing. How much this you think is the generator made like half a million bucks or something like that? But then, you know, then it died. Yeah. But. And so you had, you had that run of like, you're doing that on campus.
Starting point is 00:07:51 So you got the taste of like the thrill. of making something, succeeding, kind of failing, but also succeeding at the same time. Where was your head at that point? You're like, what are you thinking at that moment? You're like, oh, I could just do this again. Or what was your approach after I got the job? Just like after you had gone through that experience.
Starting point is 00:08:10 Like did you think of like, I'm going to do this again? Or what was your? It definitely was my first like little taste of independent success. So that definitely gave me a little courage. Like my plan was okay, I'm just going to stay at this company and work my ass off and try to try, you know, do what I can to make this thing a success so that like the stock, you know, become something and that didn't happen. But yeah, it was like definitely it gave me my first little taste of success. And before that I had never, you know, had I never like felt momentum like that before where something's working and the graph is going up to the right and you're like, oh my God, I'm on to something. Right. And then you taste of that again when you started doing like content, right? Vine,
Starting point is 00:08:58 Vine content was the next time you tasted that? Like that kind of crazy virality. I actually, that was more, everything since then has been more linear. Really? Yeah. Like I've never been, you know, you see creators all the time that blow up like out of nowhere. Like, you know, this year it was like Alex Earl or something like that. Sure. Or who else? Like the octopus. Octopussy kid. You know him? No. Anyways, it happens.
Starting point is 00:09:23 It seems like it happens. He's really funny. He's really funny. He's really funny. But for me, it was always like I kind of had to grind my way to having an audience. Right. By literally downloading Vine, making videos every single day. I was actually pretty late, I would say.
Starting point is 00:09:40 Like the whole first like class of, you know, like famous Viner's had already been a thing like King Badge. Right. Brittany Furlin. They were already like people. Right. That everyone recognized. So when I downloaded it, I was just like, I didn't download it with the intention of like being somebody or, you know, generating an audience or anything like that. I just was, I was working on a social media app for this company.
Starting point is 00:10:03 And it was like Snapchat for video, basically. And then Snapchat for video came out. Yeah, Snapchat added video. You were like, damn it. And so basically I was like just keeping tabs on all the new ones that were coming out. And Vine came out. So I downloaded it, started playing around with it. And I lived alone in Palo Alto, which has a 21-year-old, the most like boring life imaginable.
Starting point is 00:10:21 so I would just start making videos. I would get home from work and I just all of a sudden like started feeling like I was like flexing my creative muscle and hadn't done that in a long time. Yeah. I felt good. So every day I would just make more videos and then it was like getting involved in the community, you know, like making online friends with the other people that were kind of getting some traction.
Starting point is 00:10:43 And then I started showing up on the popular page and people started recognizing my face. And I just kept doing it. like just was genuinely like didn't try to make it a job. I just was like programming is my job. This is my hobby and I'm going to treat it like an art. Right. Sort of. And that that sort of paid off because I people,
Starting point is 00:11:01 I think people liked the sincerity behind it. And what do you mean by that? So like for the people that were, let's compare the people that were trying really hard to like become famous on Vine and what you were doing, what do you think was different to the outsider? I think like selling out. was a much more obvious thing back then or a much more like binary thing.
Starting point is 00:11:24 Whereas now it's like completely expected. It's like someone takes off and they start doing ad reads and their fans are like, yeah, get the bag. Let's go. Whereas back then it was like, first of all, six seconds is really hard to endorse something in like naturally. You can't even say get the bag. It's exactly. So it was pretty obvious when people like started making money and then people would be like,
Starting point is 00:11:43 ah, you know, you sold out. You're not the same. Right. So I think that it helped that I had an actual job on the side that I was making decent money. But you got to a couple million followers, right? Yeah, yeah, I think I had like, yeah, I think I had like three or four or something on Vine. I was wondering something like that or maybe two, I don't know. What happened to Vine?
Starting point is 00:12:06 I think it was just a little bit ahead of its time. Because I think now, I mean, if it came out like five years ago, I feel like it would have worked. But it was kind of working then. and then they just like turn it off. I think it was because when Twitter, Twitter bought it before they launched, then they launched it and it really worked, but then like the traffic started tapering off.
Starting point is 00:12:29 And I think they were at a crossroads where they were like, we can't monetize just our website. Right. Like Twitter was having a really hard time monetizing. I think it still is. Wasn't there like a meeting with creators where the creators like,
Starting point is 00:12:41 we want money and Twitter was like, nah, and then they, wasn't there like some famous showdown? like that where they, yeah, I think they like, were in a room with like King Bash and those people and they were like, we want this much money to keep posting and they're like, we don't have it. Right.
Starting point is 00:12:58 They're like, okay. Yeah. Yeah, yeah. So they're like, actually, we're just going to shut it, shut down the whole thing instead. You want more money? Yeah, exactly. They're like, oh, okay. So you, okay, so you go through that.
Starting point is 00:13:11 You, uh, you guys have had a, you've been doing content on like podcast, YouTube for like over, 10 years probably almost right yeah almost what and you said you know it's kind of linear so if i said like what was kind of breakout for you or like the or like the breakout moments or like things you remember were like oh shit things just got different for me like i something is different i don't know exactly how how big this is but like something changed i remember i remember the first time that i hit a million views overnight it was like a it was a that's cringe video which was like one of now like one of the most viewed series on my channel. And I remember like we did a couple and they seem to be working.
Starting point is 00:13:53 People seem to be into them. But it wasn't like apparent how much more people liked them than, you know, the other stuff that I was doing. And then we post like the third or fourth one. And I remember waking up to a million views and I was like, oh my God, that is, that was unfathomable for me, you know, even five months ago. Right. Like those numbers just like don't even make sense to me.
Starting point is 00:14:15 And so that was one pretty distinctive moment. Another one was when we, when then me and Noel went on tour for the first time and the second time and all the times after that. And the tickets would just like sell out. And I was like, see, that was a moment where I was like, I can't believe that this is now converting into real world sales where people want to come to a venue and see us in person. That felt really cool. That's always like a weirdly sobering thing.
Starting point is 00:14:45 What do you guys do when you do that? Because we did, we've done, I think, we did two live shows this year. Both times they like, you know, people showed up, which was like shocking in the moment and afterwards. But also we were like, what the what do they want? Like, what are we supposed to do podcast? Like, you don't just do the podcast in front of you while you sit here? Like, yeah, I know. That's boring, I think.
Starting point is 00:15:06 And we try to do a bunch of stuff. I personally hate it. I hate, I'm like, I don't really want to do that again because like, you know, you're seriously. called That's Cringe. That's, in my head, I was like, this is cringe. Right now, what's happening is a little bit cringe? What do you guys actually do when you do your live stuff?
Starting point is 00:15:22 We did, so like the first couple shows that we did were just on stage, like podcasts. Because the same thing we didn't really know. And then what do people want to see? I'm not really sure they're buying tickets for a live podcast. 500 people just sitting quietly listening to a podcast. No, our first show is like 100 or something like that.
Starting point is 00:15:37 Or whatever. There's a crowd of people just watching the podcast. Yeah. And that went well. But you guys are funny. I think that's the thing. They're laughing. So it's kind of a comedy show.
Starting point is 00:15:45 Yeah, yeah, yeah. So I think that works. But then we, so then after that, we did another tour where we were like, okay, we can't, we need something that's going to like guarantee laughs. And we really want to put effort into this. So then we wrote a show. And then we started writing songs for the show. And it kind of became like a third music, a third like live sort of that's cringe that we did on stage.
Starting point is 00:16:09 Gotcha. And then a third like just stand-up comedy. Wow. Because Noel was a stand-up before we started. doing anything together, so he kind of already had jobs. In research for this, I saw a video of you doing stand-up. What? Yeah.
Starting point is 00:16:22 Where? There's a video. Oh, my God. Please, please do not look that up. Please, for the love of God, I do not want to see that. Oh, it's on my own channel, dude. I'm taking that down after this. It wasn't that hard for me to do this research, by the way.
Starting point is 00:16:35 What's it like doing stand-up? Horrifying. Horrifying. The thing is, I DJ now. Yeah, I've heard. And so I like, that's in front of people. And I find myself like a lot more comfortable, obviously, because it's not just you and the mic and the audience. It's like there's something in between, which is already awesome.
Starting point is 00:16:55 You know, it's like music. Right. So you, for the live shows, you guys are like turning it into like a full. Yeah. By the end of the tour, because we did a, we, we toured the whole world. Right. And we did like, I don't know, like a hundred shows or something like that. So by the end is like we had the show literally word for word scripted and memorized.
Starting point is 00:17:12 Right. Because when you do it that many times, it just becomes the same show. And then you, like, alter it a little bit every time. If something got a laugh, you'll add that back for the next one. And it kind of evolves. So we had Samir from Colin and Samir in here yesterday. And I had asked him a question like, I think we said some like, you know, what three creators do you see that you think could become billionaires?
Starting point is 00:17:36 Like, you've talked about Mr. Beast, great. Who else? Who else you think has that pathway or potential? And he said, Mr. Beast, he said, I'm afraid who he said, dude perfect or something like that. And then he said you. No way. Yeah. Really?
Starting point is 00:17:51 Yeah. And I was like, that's amazing. Because he named 50 other YouTubers by the way during the episode that I was like, oh, cool. I've never heard of these people. I'm not like in the like, I have the things I like and I'm not like YouTube culture. I'm not like everywhere on YouTube. Yeah. And I was like, dude, he's coming in here tomorrow.
Starting point is 00:18:08 I'm going to tell him this and see how he reacts. And you sound surprised. I definitely am surprised. You know, the thing he said wasn't like he's going to be. He's like, he's like, it's up to them. Yeah. He's like they totally can if they, if they choose to like optimize in that direction, they are like the ones who have like the kind of the audience, the intelligence and like the kind of the capability to do stuff there or they might take that energy in a different direction. Yeah.
Starting point is 00:18:36 I also, I was telling Ben all the way over here. I was like, I was like, I feel like, I feel like, you. You and Noel could do a, like, Harold and Kamargo to White Castle movie. Yes. Yeah, yeah. So we are working on something. I can't really say too much about it. I'm a believer that that's, like, so in your guys' wheelhouse.
Starting point is 00:18:53 I think it would be a lot of fun. I remember. So when I was younger, I acted in a movie like as a kid, like a kid actor of a thing. And my older brother in the movie was Cal Penn, who is. Oh, see. Yeah. And so he called me one day. And he was like, hey, I was like school going.
Starting point is 00:19:08 Like, I don't even know what I had to say. I was like, how's your, what do you do? What are you doing now? And he's like, oh, I'm filming Harold and Kamargo to White Castle, which to me, I didn't even understand what that. I didn't know what White Castle was. There was none where I was at. So I thought it was a fantasy movie.
Starting point is 00:19:21 Okay. I was like, yeah, I guess he's like going to some fantasy epic castle thing. And I remember going to school and tell my friends like, yeah, why did he call you? Just checking in on me. He was just a nice guy. He was just checking. You were like friends with him after that? Because like, you were saying like, you know, when you go on tour, you hang out like
Starting point is 00:19:37 Yeah, yeah, yeah. Same thing on a set. You just sit there. Right, right. I was waiting for them to line up the shot. Yeah, yeah, yeah, okay. Do, like, five minutes of acting, then he just sit there again.
Starting point is 00:19:44 Like, so he was just checking up on you. Like, what's good? Yeah, he was like, what's good, man? Like, you know, how's your summer going? You saw his number? I don't know anymore. You should read it out, actually. He came to speak at Duke, actually,
Starting point is 00:19:55 and I was like, I went up on stage, and I was like, oh, I look totally different than, like, when I was 11. And I was like, yay. And I was like, he probably has no clue who I am. That's really funny. He seems like a nice guy. Oh, he's ultra nice.
Starting point is 00:20:10 really nice guy. Also, I really like about him. He just, like, grinded super, super hard at the time, there's,
Starting point is 00:20:18 like, no Indian acting jobs he could get was, like, you're the convenience store guy, you're, like, thick accent. And I remember talking to him on set. I was like,
Starting point is 00:20:26 what are you going to do after this? And he's like, he's like talking to his agent or something. And he just kept turning down roles. Because he's like, they just want me to be the stereotypical Indian guy. Yeah. And I was like,
Starting point is 00:20:37 okay, cool. So like, He's like, I don't have anything. And there's no instead. I was like, so, and he's like, he's like, I have no money. And I'm just going to like, I'm going to just wait until I get a real. He's like, if I do that, I'll never get out of that. Yeah, yeah.
Starting point is 00:20:51 So I'm just going to like risk it all and like grind through this period of like not having anything until I get there. That's funny. I took a, I've told this story before on my own podcast, but I took an acting class one time. And they were talking about leaning into your typecast at the beginning of your career. Like you have to do. what you look like in order to like get your foot in the door. Right. So we did this exercise where we all went around the circle like this.
Starting point is 00:21:18 It was like a, you know, room full of students. It's like 20 of them. And we all had a journal. And we would all like one by one look at each other and write down what we thought they looked like and their typecast was. And so like and then we all revealed them basically like one by one, the teacher would point to one of us. And then the rest of the students would read what they wrote about that person. So it was like, it was like doctor, scientists, you know, and it was like, you know, race car driver, cool shit. And then it gets to me.
Starting point is 00:21:46 And they're like, influencer, cokehead, DJ, sells coke in the bathroom. It was literally like five minutes of just the most offensive shit. How it looked like a douchebag. And I was like, damn. But I mean, I guess that's... You're an influencer and a DJ now, so, you know, I don't know too much about your lifestyle. I can't be too bad. This is what ended up happening.
Starting point is 00:22:08 Yeah, he They nailed it He actually had a similar thing He's like got a call He's like oh yeah I'm gonna be on CSI And they're like CSI
Starting point is 00:22:16 It's a terrorist plot He's like oh man Come on dude And he actually What he did was he changed his name So his name is not actually Cal Penn His name is like
Starting point is 00:22:24 Culp and Modi And he's like I'm not getting any auditions For the roles I want So we just Created a fake name By splitting his first name Yeah
Starting point is 00:22:32 And then he started getting calls in And then they're like He shows up He's not white And they were like Oh Okay you're here, go ahead and read the role and see what happens.
Starting point is 00:22:40 Yeah. Actually, the funny thing is one of the bigger roles he got was like Indian doctor on house. And I was like, ah, you split the difference. You doesn't have to do the accent, but like, you know, still kind of stereotypical in a way. That's funny. Did you, when you were like trying to get better at what you were doing, how did you do that? Because like, obviously you get better by just doing reps. But sometimes, you know, if I want to get better or something, I might, you know, hire a coach,
Starting point is 00:23:08 read a book, take a class, like study and breakdown, people were already good at it. Like, how did you get good at doing what you do? Was there any intentional kind of process you went through? I think a lot of the times, if I'm thinking about, like, getting what makes a good podcast or what makes a good YouTube video or what makes a good song, I'll just, like, consume a lot of it and just think about it a lot.
Starting point is 00:23:35 But I mean, like, the number one thing you can do is just do it. you just learn by doing, at least for me. So that's how I've gotten good. It's just reps over time. Because if you go and listen to my first episode of my podcast, it was complete garbage. Right. It's just something I've gotten better at.
Starting point is 00:23:51 I'm still not that great at it, but like I've gotten better at it through the years. Right. And now I'm going through that sort of with like music production too. It's just like I'm at the beginning stage where I'm like everything I make is a little bit better. And just leaning into that, the joy and like conquering the zero to one phase.
Starting point is 00:24:06 and yeah just like learning to enjoy that that part of the learning curve I think is really important what are some things you figured out that made like let's say the that cringe series which now has like I don't know 150 million views on that that that that style of video that you do what's something you figured out you're like oh that's I used to do it this way then I figured out this and made it better I don't know if it's really anything conscious you know it could it's like it's mostly stuff that you just like innately pick up on when you do things over and over again when you read comments and think about what people are reacting to. But, you know, a lot of the times it's like the first time we did a video like that, you know, we were trying to riff and kind of stepping over each other's lines and jokes and punch lines and stuff. And the next time we did it, we got a little bit better at like letting each other speak and breathe.
Starting point is 00:24:58 And like that's one thing that I think we're really good at now is we never speak over each other. like we never interrupt we're really good at riffing but like because we're innately just conscious of like you know the audience and what they want to hear and no one likes to hear people interrupting and stepping all over each other's jokes you know um so stuff like that um we just get better at like just because you do it you know uh i like that answer even though i wanted you to say like the trick uh it's like a lesson i've had to relearn so many times that there is like You know, there are things that make things better, but they like, there wasn't the trick. Yeah, yeah.
Starting point is 00:25:37 It was like a shitload of reps. Yeah. And then like, you know, you just sort of like get better with every rep. But there's like, just kind of the boring. It's like the, it's not the answer that's like, yes, I found the secret. I don't think it would be fun if you went from zero to good at something just by doing one little trick. Because it doesn't, you don't like, I find so much joy in and like getting a little bit better at something. every time I do it, and then seeing a little evidence of that.
Starting point is 00:26:06 What you get by posting online, right? Like the next time you do something, you all of a sudden, you know, five comments being like, wow, this is better than the last one you did. And you're like, oh, fuck, yeah. Yeah, yeah. I'm getting it, you know? That drives me. I love that feeling.
Starting point is 00:26:18 We had Mark Banson come in court here the day before, and he has this thing he said is like, happiness, people think happiness comes from not having problems. Happiness comes from solving problems. Yeah, totally. And I was like, oh, yeah, that's like so fucking true. And the better version of that, it turns out, is like when you, when you feel like you chose that problem. So like, if the weather's just bad, you know, it's like, oh, I didn't choose this. It's happening to me.
Starting point is 00:26:49 Yeah. But I feel like, you know, I want to like for you, you're like doing these long, 50 mile races or 100 mile races or whatever. It's like you're choosing a set of problems that you're going to get, you know, struggle but get satisfaction with as you overcome. them yeah um right now what are those for you so it's like the endurance stuff maybe the business stuff is like that too for you or no uh yes for sure both of both of those things let's let's talk about the business stuff so on the business side uh you know a lot of these creators are building brands off their stuff like products yeah i mean for me it was like investing or other stuff are you doing any of that stuff i am yeah i'm developing something that i'm going to launch in the fall but uh for me
Starting point is 00:27:30 it was always kind of difficult. I would see people doing it, and I was like, this is okay, this seems obvious. And then I would think, like, the money that people are paying us
Starting point is 00:27:38 to promote their shit on the show, like ExpressVPN, for example, they've been a sponsor of the show for years, and they've probably paid us like, you know, if we totaled it all up, it's like an insane amount of money.
Starting point is 00:27:50 Right. But their return on investment must have been way higher. Right. Otherwise, they would continue to rebuy the ads year after year. So I'm like,
Starting point is 00:27:58 why don't we just, like, it just makes sense for us to own something that we're promoting because then we see all the upside. Right. But it was always, it always kind of killed me thinking of the right thing because I don't want to force anything on my audience. And comedy is a very hard thing to like align with a product or a service because it's
Starting point is 00:28:20 just something that people enjoy. It's not, you know, it's not like a, I don't know, it's not like fitness or cooking where there's like products that people use every time they cook. with comedy it's not like that it's uh it's just like i don't know generic and sort of so i like when i started doing the endurance stuff that's when i was like oh there's a lot of stuff that i'm doing every day yeah that it's natural for me to promote and this is really cool cody's run club yeah so this is kind of kind of my first like uh product in this direction where like i wanted to make something more like fitness focused um
Starting point is 00:28:59 So this is like the first time I've done like running shorts, for example. When you're really worked. When you're promoting it, are you doing, because that little like video that was all that was kind of funny, are you like using the like, are you leaning into the humor side or you try to be like more serious when you're promoting the stuff? That's something I still kind of battle with myself over how serious. Because like I always want to be like comedy is a very easy crutch to lean on. Because it's like I like making fun of myself.
Starting point is 00:29:25 And also if I'm a little bit self-conscious about something, it's like, oh, I was just joking. So like this you know it's like hard for me to sit in a studio and actually make a fitness video because I'm like I'm not that guy Right I'm just doing endurance races because I like doing it into challenge But I'm not the guy that's out there like in slow-mo like you can do anything right now So I like I like to blend the two I mean that was great like you're he's like on the bike and the guy's like spring Yeah, spring the month in the mist in your face to like like like you're funny that's great so yeah this is like my first You know time kind of generating a product in the more fitness lane.
Starting point is 00:30:00 And then I'm going to do something else that I think will hopefully be a little bit bigger. It'd be funny if you were just sort of the anti-David Gaggins, like just went the other way. Yeah, stay soft. Yeah. Marshmallows. You sign off with something so incredibly soft. Do you listen to a lot of his stuff? I do.
Starting point is 00:30:18 I mean, I read his first book. And I've listened to it was like Joe Rogan episodes and stuff like that. You should, have you read the book, Living with a Seal? No. It's a great book. There's an entrepreneur named Jesse Itzler. Do you know him? Have you ever heard of this guy?
Starting point is 00:30:34 Jesse Itzler? No. So he married the woman who created Spanx. Okay. And then he created like spanks, like the concept, the action? No, no. The shapewear. Yeah.
Starting point is 00:30:51 That would be big. That would be a. That's a big idea. She, and he created, he started off as a white. rapper. Then, uh, he's always like white rapper. Then, uh, he's like, not going to make it as a rapper. So he's like, I'm going to work in a, um, record label. So he's like working as a record label. His intern was a, uh, like this guy who's trying to be this rapper, trying to be all hard.
Starting point is 00:31:14 He's like, yeah, I like this guy. It was 50 cent. So 50 cent was his intern for a little bit. 50 cent goes off, blows up. So he's like, okay. Um, he's like, that guy like had it. I don't really have it. He's like, what do I? What can I do? He's like, he started creating jingles. So like rap jingles. Okay. So he's like, um, he created the Knicks theme song, like the New York Knicks. Like go, Knicks go, whatever. Go New York go.
Starting point is 00:31:36 And so he created sports like jingle like kind of like quick raps for companies. Okay. And then he sells that company for like, I don't know, four million bucks. He's like, all right, I got four million bucks. I split it between the two guys. What are we going to do now that we got two million bucks? And they, after they sold, they met a rich guy who took him on a private jet. And they were like flying in this private jet.
Starting point is 00:31:57 They're like, this is amazing. We would love to do this more. We can't afford a jet. So it'd be cool if you could just own like a couple rides on a jet, like a piece of a jet. Like what if I could just fly under jet 10 times? That'd be amazing. Yeah. Time share for jets.
Starting point is 00:32:08 So they created that. Ended up selling that jet or something. They sold it to net jets. So there was like marquee, I think, was the other. And so they sold it to net jets, which was owned by Warren Buffett. That was a huge sale. And then now he like owns a piece of an NBA team. He like, you know, Zico Coconut Water.
Starting point is 00:32:24 He like invested a bunch in that early on when he was like, oh, coconut water is going to be a big thing. Yeah. Because he's an endurance athlete. Oh, nice. He loved doing long runs. And so he was like, the running community loves coconut water. I think mainstream is going to too.
Starting point is 00:32:36 Yeah. So he found a small brand that wasn't doing that well, put a bunch of money in and they ended up like selling it to Coke later. I listened to that how I built this episode. That's like one of my favorites. The coconut water one. Yeah. If you're looking for a good one.
Starting point is 00:32:48 Yeah. Look up that episode and watch that. It's great. And so he, one of the things he did along the way was he was like, I really want to run this like, I guess there's some hardcore race in. Arizona or whatever. The hardest race. Death Valley or something like that.
Starting point is 00:33:00 Something like that. And he goes there and he sees people running and then he sees this guy. He's just like a huge guy running this race. And he's like by himself. And he's like bleeding and he's running and it's David Goggins essentially. And he meets him and he's like, hey, I want to run this race next year. Will you train me? And he's like, will you live in my house and train me for like 30 days?
Starting point is 00:33:24 And then he did. And then he wrote a years later he wrote a book about that whole experience. Oh, that's cool. And this was before anyone who knew who David Goggins was. So the book came out and he just calls it Living with a Seal. He never mentions the guy's name. But he's like this character that's just like hard as shit. And just like, you know, would wake him up like, you know,
Starting point is 00:33:41 it'd be three in the morning. They just like they would run like eight miles at night. Yeah, yeah. We'd wake him out three in the morning and be like, wake up, bitch. It's time. You know, like he'd be like, let's go. We're going running again and again and again. I got to read that.
Starting point is 00:33:52 It's a great book. It's a great read. Jesse It'sler, you said? Yeah. Living with a SEALs, a good. I look that out. A good one. Have you, like, for the running thing, is it like, why?
Starting point is 00:34:02 Like, I don't, I'm like, if you told me to do an endurance thing, I'd be like, oh, you've suggested my least favorite activity on Earth. Yeah, yeah. Why do you do it? My parents did it growing up, so it's kind of in my blood. I saw them do it. And I've always, like, they raised us, like, we would go on bike trips all the time. And so we were always doing it, and then we would see them do these and,
Starting point is 00:34:25 incredible feats of fitness and it just became something that I that drove me and then I was like an athlete in college and stuff so when I graduated I was like I need something to stay in shape so like running just seemed like the most natural thing and then once you do you know five miles you're like oh or once you do three miles you're like I think I can do five and then I should I should maybe go for a half marathon you get kind of addicted to it right and then so I've done like marathons ever since and then my sister signed up for an iron man she did it. and she's my younger sister. So I was like, damn it, she did that for me. So then I signed up for one and then I did one. And now it just kind of like through that, I was going through like a pretty dark period, like right after COVID. And through training for this, for these,
Starting point is 00:35:13 I did an ultramarathon first and then I did an Iron Man. And through training for those, I kind of like refound my confidence and my happiness. So now I just like something I want to make part of my life. So like I started the training channel. and now I'm just planning more things. Like I'm going to do the New York Marathon and then I'm planning 100 and something mile altar
Starting point is 00:35:31 that I'm trying to do. What about the music videos you guys do? Because they're amazing and they're like almost like too amazing. It's like where did this come from? Why is this like why is this good? Are you guys, is this what you guys actually do? Like I didn't really understand. The first time I saw one I was like this is
Starting point is 00:35:49 I don't know, I was just like very jealous. I was like, holy shit. Like you can't have, you can't be like, oh, I'm relatable and funny, but I'm also like mega talented on the other side. You get to pick. You know, that's how life works. How did you guys start doing that? And why is it like, why is it so so fucking good? And why don't you lean it up more if it's so good?
Starting point is 00:36:12 I do think that, yeah, like a lot of the stuff I've done or been successful at, it's been like, like, I'm the person to look at a pipe dream and be like, it would be really cool to be that. and then like actually try. And so that's kind of how that started was, like you don't count yourself out, you mean? Yeah, exactly. Like I, I, somewhere in me kind of believe that I'm probably capable of that somewhere.
Starting point is 00:36:36 And I think everyone is of everything. Um, but I'm pretty good at like not, you know, turning myself down, I guess at the beginning. And that's kind of what I lost in that, like,
Starting point is 00:36:46 dark period was I lost that confidence. And if I thought of something, I would revert back to like, no, you couldn't accomplish that. But when it came to music, I was always like, it'd be cool to like,
Starting point is 00:36:58 it would be cool to like go online and say, I have a new song out. You know what I mean? That would be a really cool thing. Let's work backwards from that. Yeah, exactly. And like, I never,
Starting point is 00:37:06 I never played any instruments besides drums growing up. I was never really musically inclined. I had a good sense of rhythm and I really enjoyed music. And so I was kind of like, no, this is something that's not really for you. And then I was like,
Starting point is 00:37:21 no, why can it be? And so I downloaded FL studio. I made a beat. And for one of our videos, I invited Noel over because he used to actually rap in high school. So I was like, I made this beat. Can you just rap over it? And we'll make a funny song for the end of this video.
Starting point is 00:37:38 And he, you know, took a little bit of convincing because he was like, I closed this chapter of my life. So finally got him over to the place. He, you know, put a verse down. I recorded my verse. I wrote and recorded. and then I tried to figure out how to process a voice. Which song was this? I put out this horrible song called Keep You Dick Fat.
Starting point is 00:37:58 And then, which was a comedy song. Again, again, the comedy is a nice crutch to lean on where you're like, we're bad, but it's funny. Yeah, exactly. So people don't like put too much pressure on you or make fun of you too much. And so we did that. Oh, that's still up. Wow. Okay.
Starting point is 00:38:15 It's my first beat ever. It's horrible. Yeah, I like the beginning. I always like the early stuff. How'd you decide on that as the concept? Like, what didn't make it that this won as the idea? That's a great question, actually. I totally forget how we even came up with that.
Starting point is 00:38:38 I think he must have said keep you dick fat or something. And then I was like, oh, that's funny. Let's put that down. Well, that's also how Tiny Beat Gang came out, right? Like, that's, it was just something you said. It's just like that was our whole thing. It's just dick jokes and being stupid and being five years old. So, and then, so after we release this, we shot a music video for it and where we like used a friend that was a DP and we shot it all nice.
Starting point is 00:39:07 And then we're like, oh, this is a fun thing, like doing something a little bit more high production value. This is like a really fun path to go down. And then shortly after this, I got a DM from a producer in LA. His name's Diamond Pistols. now like a fantastic friend and has produced a ton of music for us. He was like, hey, I'm a producer. Let me produce your next song.
Starting point is 00:39:26 This is really funny. And so we were like, sure. And we showed up at his place. And we made a song called Super Zan. Like in a day or like... We made that song in a day. And... How do you make a song in a day?
Starting point is 00:39:38 So you get there. I mean, if you're working with a good producer, it's you get there. They're like, what do you want to make? And you're like, hey, well, I've been listening. Usually the way a music session starts is you'll just listen to music together. And you'll be like, I've really been into this song recently.
Starting point is 00:39:51 You'll put it on. Try to find some sort of inspiration. Or if you come in with a concept, then you'll kind of work off that. We didn't really have anything. And so he started making a beat. We just like wrote some bullshit lyrics. And then we came up with this concert. Like at that time, Xanax was like the big thing.
Starting point is 00:40:08 Like we'll pump and all these guys were talking about doing Xanax all the time. So we were like, let's make a song called Super Zan where it doesn't make any sense. Because we don't actually know what like mainstream rap lyrics mean we're just kind of trying to you know hang on to the trending references and stuff like that so then once we made that song we're like it's the song is pretty damn good let's shoot another video for it and noel called in a bunch of favors we ended up getting a horse for the video these look expensive too so you guys like yeah this one was probably like you made a bet you're like this is worth yes yeah i mean music videos are at the time was that like kind of like significant like is that like
Starting point is 00:40:44 this was like a lot of money yes yeah it was we had nothing back then so right huge. So like I said, a lot of people did it like on favors because they liked us and that's Diamond Pistols. You know,
Starting point is 00:40:55 a lot of people that were in the video, like she was a paid actress but are just like friends and stuff and we knew someone who had a horse and they brought the horse and we paid them like 500 bucks or something. Wow. So then we released this on Spotify
Starting point is 00:41:08 and it actually got a lot of streams because people watched the video because it was funny. So then we were like, we should do an EP maybe. So then we started making more music and then fast forward two EPs and albums later
Starting point is 00:41:21 we signed a music deal with Eresta and we released two songs with them One of them being broke bitch Which now has like over 50 million streams I think Walkman has like 80 million or 90 million Yeah I think I saw one was like 85 Yeah I think it's almost gold
Starting point is 00:41:37 Is that 100 million is gold It's just like it's 100 thousand or it's 10 million sales And I don't know how I forget how does that even work anymore Yeah, I forget. It's a weird equation. But I think it's almost certified gold, which is fucking crazy. That's a funny rap idea for you.
Starting point is 00:41:55 Because everyone's always a platinum. Yeah, yeah. It's like, we went gold. Yeah, exactly. So you, um. That's good. I like that. I might steal that.
Starting point is 00:42:06 Yeah. I'm funny too. One of my questions on my list was like, how do I, am I funny and how do I get funnier? So I would say yes. Because you listen to the pod. Go ahead. Yeah. I would say you're definitely.
Starting point is 00:42:17 funny. I chuckle. I think you guys, here, I'll give you some constructive criticism from a listener, from a fan of the show.
Starting point is 00:42:25 I think you need better cold opens. Agreed. A lot of times I feel like you use the wrong moments. And you should use the funnier moments, maybe.
Starting point is 00:42:34 It's even dumber than that. We come from a different world, so it's like, uh, we're just dumb about like how you would do a creative process. It's like, oh, you should care about this and like,
Starting point is 00:42:44 you should run a process that like, like looks at the feedback or the data and then like makes it better. Yeah. Or like watch it together and be like, what can we do better? Yeah. We've never done that.
Starting point is 00:42:54 Yeah. But we should. I mean, I don't know. The show's good. So that's like, that's my only little thing because it's such a, it's such a great opportunity for a laugh right before the smash cut to the intro.
Starting point is 00:43:05 It's such a beautiful thing. And so we, we tend to like take our cold opens pretty seriously or like we need, we need a good laugh right at the beginning of the show. So when someone turns it on, they're like, I knew I liked this show. Another week, you know. I'm sticking around one more week.
Starting point is 00:43:22 I'll stay till you had, really. Yeah, exactly. I'll stick around for 10 minutes, exactly. The, so I just saw the ideas, so I have an ideas section for you where I was going to pitch you a slash,
Starting point is 00:43:34 oh, yeah, okay. We had one before you walked down. Frozen s'mores? Yeah, I was like, why isn't there something called frozen smores? So why me, though? Well, we had the idea
Starting point is 00:43:45 right before. you arrived and I was like I got to ask Cody but for the smores potential you think there's potential there listen I like so what we're gonna do here let me tell you that how this I can about okay I was like in this studio whatever I was like I want uh because this
Starting point is 00:44:00 this might look however it looks but like we're in an office building and this is like a small like cubicle of office when we're here I was like I want to buy an ice stream truck and turn it into a podcast studio and like roll it up to wherever we're gonna whoever I want to record with and like yeah yeah that's What Steveo does.
Starting point is 00:44:18 He does it in an ice cream truck? It's not in an ice cream truck, but he has like a sprinter van. Right. That he's worried that. Oh, I was worried that. No, it's not that. But it is cool having a traveling set. Because he pulled up right outside my house.
Starting point is 00:44:30 And I literally like, my commute was two seconds. That's what I want to do. Yeah, it was pretty sick. And so we're like, oh, let's retrofit it. And then Ben was like, you know, well, we got to just create an ice cream brand if we're going to do that. And then frozen smores. Yeah. Right.
Starting point is 00:44:43 Okay. It's a smore. I see the. Cold and the marshmallows vanilla ice cream. Okay, that's idea number one. That's good. I like that. Yeah.
Starting point is 00:44:51 Marshmallows are my least favorite thing about smores. Agreed. Agreed. Okay, next one. Let's make a Netflix show. So I wanted to brainstorm with you real quick. Okay. A Netflix show.
Starting point is 00:45:02 Business related. So business unscripted. That's the category. Okay. So Shark Tank is a great show. Yeah. We need more. So like, you know, the way like, you know, American Idol happened.
Starting point is 00:45:12 And then people were like, oh, shit. The voice, X factor. Americans got talent. Like people just took that format and started remixing. Massa singer. Like they're like, people like this amateur singing thing. We're going to do it.
Starting point is 00:45:23 Yeah. I think people like the amateur business thing. Shark Tank works. Yep. There's not really another Shark Tank. There's not like another remixed version of a cool thing that you would want. If you like Shark Tank, you might like this.
Starting point is 00:45:35 So we could do one for like creators. So I don't know. Just like what would work? What do you think? I like the idea of doing it where people like come in and pitch their channel or they're like TikTok. idea or whatever. This was a Sully's idea last night.
Starting point is 00:45:49 He's like, yeah, we need it for creators. Yeah, that's good. I think I've heard someone doing that, I think. Because that's not the first time I've heard that idea. Right. But I think it's an awesome idea. So, like, how would it work? So they come in, you got you as a guest, as a successful creators, maybe or the, like, judges or whatever.
Starting point is 00:46:05 What do they get? Because, like, you know, in a business thing, you're like, I get the, the investment idea. Yeah, what are the judges? I'm going to get. No, no, no, I'm the judges get. What does the contestant get? Like, what do they want? To create their channel.
Starting point is 00:46:18 Every creator just needs money to fund their idea. I see. And so maybe you, yeah, and then you maybe like as a judge, you'd be like, okay, now I get like 10% of,
Starting point is 00:46:27 I'm your manager now. I get 10% of everything that you make. Right. In the future. That's a good idea. Okay. You're in. It sounds like you're in.
Starting point is 00:46:35 It sounds, I'm in both so far. Okay, cool. So we're doing all of these. You have a frozen s'mores. First, clearly. Yeah. Second, Shark Tank for creators.
Starting point is 00:46:44 Yep. Um, another one, uh, app startup ideas. Okay, so cap that. Yep. Smash it. Yeah. Cap that plus. True smash hit.
Starting point is 00:46:53 I kept that two. Smash hit. Smash it. I kept that two plus. Where did it stop? Was it two plus where it ended? That's one traction started dying. Have you had any?
Starting point is 00:47:05 And you were almost, I say almost because I think your friend, best friend, something like that started cameo. So you were like very close also to creating cameo. Yeah. Or being a part of cameo. Oh, yeah. I could have been in at the beginning. They were making that in my living room. And I was like, this is...
Starting point is 00:47:19 You're like, okay, guys. Losers. Like, cool. Yeah, it looks cool. Look, what these guys are doing? Then I go record a YouTube video like, that's any cooler. And then it blew the fuck up. And then I ended up investing in series A.
Starting point is 00:47:32 Right. And I was like, these guys were building this beside me. Well, good for you because I, anytime I missed the first round, it kills me to come in later, even though, like, you should just come in. Yeah, yeah, yeah. And I'm like, so anchored. Yeah, and you're like, no. It's out of the principle.
Starting point is 00:47:47 Yeah, yeah, I will lose more. Yeah, exactly. So have you had any other, like, you know, viral app ideas that you haven't pursued because you're busy being like rich and famous? I had one where it was like, it was like an app where you could figure out where to buy frozen s'mores. Frozen s'mer locator. Yes, exactly.
Starting point is 00:48:09 But then I was like, wait, that doesn't exist yet. So someone has to invent that. And then I'm going to make that app. that's good. Do you have any problems or pain points or opportunities you've seen as like, you know, you're a creator. There's tons of companies that still give value.
Starting point is 00:48:22 Like, we serve the creator economy. Yeah. But I don't think they really know or understand really how a creator's lifestyle is what they actually want. Have you seen any like pain points or opportunities that you think somebody who's business minded would go do? I think AI like has kind of revolutionized. I mean, like it has everything. But I think it's there's a lot of potential.
Starting point is 00:48:44 to help creators, whether it's with thumbnails, something as simple as a thumbnail or a title. Right. Like, I've noticed people using AI to make their thumbnails stand out in crazy ass ways. What do they even use for that? Like, what do they... I don't know. But a lot of times, like, they'll just make it look a little bit cartoony.
Starting point is 00:49:00 But they'll then they'll, like, blend it with the original thumbnail so that it's not obvious, but it's eye-catching. You're like, something's weird about that thumbnail. Which is what it takes to stand out. Which is the point of a thumbnail. It doesn't, like, you know, people think that a good thumbnail is like contrast and colors and it's like a lot of times that ends up blending in right you just want to look different
Starting point is 00:49:19 so i think ai does that i remember uh in history class at duke actually i learned uh that hitler so back in back in the day you and hitler okay yeah like like mine's thinking like he all the posters were colored like just like print there everybody was and so he all of his marketing was done in black and white black and white flyers posters whatever yeah because it was just the contrast to everything else. And it was like, yeah. So there you go. Take a page out of Hitler's book.
Starting point is 00:49:47 When you think about thumbnails. But I think, yeah. Got it. Yeah, exactly. I'm learning. I'm learning. But yeah, I think there's other stuff like, for example, with podcasting, I know there's so much with ads that you can do.
Starting point is 00:50:02 The most obvious to me being like just, you know, training some, you know, AI on how we speak, just feeding it the transcript of our 500 episodes. Right. And then having it right. the ads for us in our own voice and then actually synthesizing our voices and reading the ads for us so we don't actually have to record anything. Right. And then eventually just doing the whole podcast. But like the ad thing I think is so obvious it should happen right away and if it's not already being worked on. Have you had anybody like send you a link to like here's you doing
Starting point is 00:50:33 a podcast or here's you doing an ad? Yeah. It's kind of amazing. We did it last time. It was like forget the company's name, but I think they were looking for investment. And then I think I didn't reply to the first email. So the second one, they're like, here's you, by the way. Here's your voice. And it was an app where you could call Elon, for example, and have a conversation with Elon on your computer speaker, basically. And so we called me on the podcast, and both of us just talked with me. And it was so fucking scary. Wow. And weird. You're like, this guy's great. Yeah, yeah, exactly. This guy's funny. I was like, our job is over. Right. We're not going to have this job in a year. You met Elon, right?
Starting point is 00:51:10 What was it? You went to... Went to his house. You went to his house. I'd party with him one time. How was it? Tell me everything. How does that even happen?
Starting point is 00:51:18 We were... This is the first time I ever met Post Malone. And we're like, you know, good friends. And I don't say that as a flex. I'm just like, I fucking love the guy. And whenever he hits me up, I'm down to hang out. But the first time, he like... Which is often.
Starting point is 00:51:34 It's not often. He's fucking rock star. So it's like, I don't hear from him for eight months. And then all of a sudden, he'll text me. And he's like, I'm in town. I'm like, fuck yeah. Let's hang. But he hit us up on, or he hit me up on Twitter and, and Noel, I think, and was like, hey, hey, dad or something like that.
Starting point is 00:51:53 Like, I love your videos or something. And I was like, oh, my God. I was a huge fan of his music. So I was like, it's like so thrilled. And then he was like, I'm going to, I'm flying back from Australia in three days or something like that. Like, let's get drinks. And I was like, let's do it. And I think I was at.
Starting point is 00:52:09 I was with Kelsey's family at the time. My wife, like, at a family dinner or something. And he was like, I'm back in town. Let's meet at the Rainbow Room and, you know, an hour. And I was like, all right, guys, I got to go. Sorry, Kelsey's family. I got to dip out. So we went and met up with him at the Rainbow Room.
Starting point is 00:52:27 And we got fucked up. We were drinking, you know, lemon drops. And it was just like this surreal experience where we're just like, because he's very similar. He's the same sense of humor. So we're just like joking around, riffing, having a great time. And then he looks at his phone. He's like, Elon,
Starting point is 00:52:42 Elon's been texting me and we're like, yeah, sure. Yeah, totally. Just thinking it was a joke. And then he showed us his phone. It was like, Elon Musk. He was like, come over. And we were like,
Starting point is 00:52:51 and he was like, should we go over to his house? And we were like, uh, yeah. I mean, you can't really say no to that. Yeah. And so we got in cars and drove to his house. And,
Starting point is 00:53:05 uh, we got to his house and him and Grimes are like standing on the, driveway with lanterns. Like, welcome to my house. Is that like? I don't know. It was fucking, it was so bizarre. The whole thing was from a dream.
Starting point is 00:53:20 I swear to God. It was the weirdest night of all time. Was it like a thousand people there or it's like just y'all? No, it was like 10 or not even. It was like post crew plus us. These like, you know, hangers on. They're just like, hi, include me and shit. And then it was Elon and Grimes and like, I forget who else was there.
Starting point is 00:53:38 A couple like producers. and like two other people. So we're all sitting around the fire. And it's like two or three in the morning. And we're just sitting there talking and posting Elon are talking. And he's like nursing a glass of whiskey or something like that. And I remember thinking like this house doesn't have any furniture. It's really weird.
Starting point is 00:53:57 And someone was like, well, this is his like party house. His like family house is across the street or something. And I was like, oh, that makes sense. Right. A billionaire. That totally makes sense. Yeah, exactly. I would have a party house if I could have one.
Starting point is 00:54:09 With no furniture. Yeah. And so eventually, and then... So you're all standing. What? So you're all standing, basically. No, no, no. We're sitting outside of a, like around a fire pit, like on some ledge or something like that.
Starting point is 00:54:19 I think there were like a couple chairs. They were very sporadic. And then I remember, like, we... Finally, it was like 4 a.m. I was like, okay, I got to go home. Kelsey's asking where I'm at. And so we go downstairs, can't figure out which door leads out. And I was like, I don't want to open a random door.
Starting point is 00:54:34 And then there's like a spaceship in there. And they're like, quick, there's not enough time. Get on. So then I go back upstairs And I like lean around the corner And Elon and Grimes are making out And I was like, hey, I'm not going to interrupt that So then we just went downstairs
Starting point is 00:54:51 Found the door and then we're sitting Both of us, me and Noel are sitting on the curb Afterwards looking up just like What the fuck? No one's going to believe this Like this is the wildest night we've ever had It was crazy That's insane. What's he like?
Starting point is 00:55:04 He was nice. He was nice. I was pretty drunk. So what does one talk about? My memory is a little foggy, but I remember him saying some things that were like, okay, he clearly, like, thinks a little bit differently about things. What did you, are you like in, like, what's your in that moment? Because whenever I meet celebrities, I make a complete ass out of myself, to the point where I'm like, I don't want to go. And I don't want to meet him. I mean, I don't want to do it.
Starting point is 00:55:27 It's, you know, I start thinking stupid things and I say stupid things. I think, like, it was one of those things where we were not invited. It was like posts that was invited. So he really wanted to get to know posts. So they were talking and we were sitting beside just kind of going, yeah. Yeah. I mean, yeah, totally. You know, agreeing.
Starting point is 00:55:50 So we were trying to like, you know, not be a nuisance. Right. That's a better mentality. That's my new mentality with celebrities. Just be there. Not be a nuisance. And don't, yeah. Don't get people to wish you weren't there.
Starting point is 00:56:04 You know? That's the new win. Yeah, exactly. Yeah. Because my win is like, we're best friends after this. So what I need to do is... You charm the pants off this guy. No, yeah.
Starting point is 00:56:12 I was too scared, honestly. That's hilarious. Dude, this was fun. Thanks for coming on. Yeah, this was great. Thanks for doing that. Thanks for having me. Appreciate it.
Starting point is 00:56:19 Bye. That's a wrap. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel. Never looking back.

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