My First Million - Connor Price

Starting point is 00:00:00 On average, a million streams is around $4,000 USD. On Spotify. On Spotify. And we're averaging like 60 million streams a month right now. Across our catalog. Things are just pretty crazy. And I don't think most people know that there's that potential. Because in music, you hear there's no money in streaming.

Starting point is 00:00:18 But I'm like, that's because labels own 80% of your songs. But if you own your songs, there's a shit ton of money in streaming. I feel like I can rule the world. I know I could be what I want. I put my all in it like no days off on the road. Okay, welcome first. So I don't know what the real intro of this is going to be, but I wanted to introduce this to you guys.

Starting point is 00:00:44 Sam had put this on the calendar, like, hey, we're recording with Connor and Brianna, and I think he those you guys in person or in real life or whatever. And he kind of loosely said, he said something like, oh, I was like, is that the rapper kind of music person? and then when I was doing the prep for this, I was like, oh, it's these, these people? Oh, my God.

Starting point is 00:01:05 I love, I love your stuff. I am so excited for this, as you can probably tell, because I'm screaming. But I'm so excited for this because I think what you do is literally amazing. I think it is so smart. And I think it is so impressive what you've done. You know, we've had the chance to talk to Mr. Beast on this podcast. and we've talked to Hassan Minhaj in the comedy world.

Starting point is 00:01:31 We've talked to some Cody Coe on the YouTube side, who you kind of look like. I think you know that. But I do, I got to say, I think you are playing TikTok like a fiddle. I think you have figured out like the thing. Every platform that comes out, there's like,

Starting point is 00:01:48 there's like the people that like kind of come from the old world onto that and just kind of try to do the same thing, but maybe shorter or faster or video or whatever. And then there's people who figure out that medium for what it is. and I think you figured out how to do music on TikTok like nobody else. I don't know if you're a marketing genius or if you fell into that, but either way, it's working. And therefore,

Starting point is 00:02:08 I am so excited to have this conversation because last night, you could tell I'm kind of tired because I was binging your content. I was just so inspired. I was so inspired. I don't do anything in the music world. I bet 99% of the listeners don't do anything in the music world, but I was so inspired just by what you were doing. So that's my intro of just fanboy because I can't believe,

Starting point is 00:02:29 how good you guys are at what you do. That was a nicest intro ever. Well, thank you so much. Yeah, no, as far as the marketing stuff goes, that's all Brianna, which is why it's so fun to be able to do this conversation with her. Because we do everything together, but so many of my ideas that have gone viral are her ideas. So let's give people a little context, and we could either explain it or I do think it would be better to literally just show it. So I'm going to. I love the show method.

Starting point is 00:02:54 So I have a bunch that I liked. dude you know how much i like this i was last night so i'm doing this on my laptop and i'm not logged into ticot and i kept hitting the like button and like you know i was like trying to like it and it's like create an account and i almost created a second account just to give you the like because i was so i felt like you deserved it uh like oh thank you know you feel like someone earned it that's that's how i love it play a video play one of the videos yo yo what is he doing oh yeah so he was telling me that if you uh if you Cut a carrot a certain way.

Starting point is 00:03:27 You can play it like a flute. He really thinks that's going to work. Apparently, it's the thing. Just ignore him. Ready? Uh, yeah, do me a favor. Pull up that one session. Yeah.

Starting point is 00:03:45 Look, they said that I couldn't do it, so I went in. Did it. Double-us-only, you know I've been winning. Top of the world, the globe is spinning. If you know, you know, I've been on a, what? Mission. Mission. Go.

Starting point is 00:04:00 Okay, let's get it. Got a little time on my hands like a wristwatch. I don't got time for the breaks and a pit stop, race through the gridlock, take it like Chris Rock, right to the chin still win. Heavy metals like slip, not got the driving, I got tunnel vision. I just hit my stride the way I've run the business.

Starting point is 00:04:11 I've been making paper like I'm done to Memphis. See the end game. I got Wondervision. Look, I don't ever bother with a critic. Hit him with a Chronicle orritic. So you create these little like opening skits and you don't hit them, like, okay, traditional way of doing things. Somebody wants to be a musician.

Starting point is 00:04:29 They're going to fire up TikTok and they're going to just play. their song. Maybe they play the song with a music video already baked in. And if it's me, and I'm just hearing the opening of a song, it's usually pretty slow. There's a little bit of a buildup, you know, just like just a little bit of instrumental playing at the beginning. Or they might say, hey, I'm Sean. This is my new track. Give it a listen, right? Kind of boring, sort of begging for attention. Whereas you have these little opening skits that gets you curious of what's going to happen. You're playing all these characters like, you know, Eddie Murphy in whatever that movie was.

Starting point is 00:05:00 you're Tyler Perry and you're playing all the characters. And then you hit them with a track that's actually like surprisingly good for how simple the intro is. I don't know how to explain it, but this is how you got famous for doing this stuff on TikTok.

Starting point is 00:05:14 Sure, yeah. No, so I make music, specifically in the kind of hip-hop rap world, a little bit of pop sometimes. But yeah, so the whole goal with these videos is to not make it seem like you're selling someone, especially on TikTok. The moment you feel like someone's like,

Starting point is 00:05:29 hey, check out my song. You're going to swipe away. So you have to provide entertainment first. And we have found the best way to do that is through skits. It was really easy because Connor's been acting since he was six years old. So it was the perfect way to kind of merge those two worlds. And it worked. Yeah, I saw you were in a bunch of like good luck Chuck. Yeah. A bunch of movies. He started acting when I was six in Toronto where I grew up, started with commercials. When I was 10, I did a movie called Cinderella Man. I played the son of Russell Crow in that film. And that was kind of the first huge project that was ever a part of. First time I went to LA for the premiere, signed with a U.S. agent. And so from a kid, I've just

Starting point is 00:06:06 been doing TV and film my whole life. And then when COVID hit and production shut down, I was like, what do we do? I was working at Alpha Paw at the time, the pet company. I left that job. And then I was like, okay, Connor's really good at rapping. He's loved hip hop for so many years. Why don't we try marketing that? And he didn't want to because he thought TikTok was kind of lame. It was in the era where people just did those little dances. So I took some YouTube videos. He had filmed, turned them into vertical pieces of content. He's like, I'm a Thesbian. I'm not going to be on TikTok. I'm an actor. I was naive. I make films. My biggest regret is not starting sooner on like social media specifically. I'd always been anti that. Once he saw a video go viral and then

Starting point is 00:06:49 it translate to streams the next day, he's like, okay, maybe we can do TikTok. That changed everything. Yeah, every time. So let's pause for a sec. Yeah, we got to say the background here because people said Alpha Paul. So basically, I, I'm friends with Ramon, who then became, me, Sean and Ramon are all buddies. Ramon is on episode two or three or four. Sean talks to him. He had a pet episode two.

Starting point is 00:07:08 He had a soap opera company and then a pet company. I remember Ramon bought this pet business that seemed outlandish at the time, turned into a successful business. I went to Vegas to hang out with them. I think I was there regardless and I just left to hang out to the office. Brianna was his right-hand woman running marketing and everything else at the company. I go to this brand new office that he has and Ramo's like,

Starting point is 00:07:31 Connor is Brianna's wife. He's actually just going to help us move. He's trying to make it in moving or he's trying to make it. Ramon told me that you showed up like high on drugs because you were afraid of flying. So you're like, you're like doped up. I hated flying.

Starting point is 00:07:44 I took up, I took too much medicine and I got to, I was still figuring out the dosage and I got to go to sleep. So I was like, I'm like, I'm sorry. I'm like intoxicated. But I remember meeting Connor.

Starting point is 00:07:55 He was moving. Yeah. He was moving boxes. Like you were, because you were an actor and you're in between shit and you're just moving. And then like months later, Ramon was like, hey,

Starting point is 00:08:05 remember Brianna's wife or husband? She, he's like trying to actually become a rapper and he's actually good. And I'm like, the guy's moving? What? Really? I don't buy it.

Starting point is 00:08:15 I don't buy it. And then you had like some traditional rap music videos. And I'm like, okay, he actually is quite good. Then Ramon was like, hey, Brianna's actually left Alpha Paul. And she's going to take over his shit. And then I start seeing a TikToks and I'm like, oh my God, this guy's the best.

Starting point is 00:08:34 And then you blew up. And now it looks like you have like 8 million monthly listens on your Spotify. Ramon's telling me that you guys are independent. So you like own all the music. And he's like saying like, dude, their numbers for revenue are outlandish. You can say it if you want or not. But like they're making a really good. living. Now, Conner's going on tour. He's with hoodie Allen. He's in Europe. He's selling

Starting point is 00:08:56 out shows in Europe. And now you're like legit famous. He looks like your top song, Spinning has 105 million downloads. The other one has 74 million. Like, you guys are killing it. And I knew you just as this nice guy who was moving boxes. And this was only, I think this was three years ago. This wasn't long ago. Maybe four. You know what? The first time we met was at a comedy show five years ago in 2018. Do you remember that? It was like a Chris Dealia show. And then, yeah, you came to the office. I think you and I were like budding heads that day. And then Ramon's like, oh, he's just on drugs. And I'm like, okay, that makes sense. Yeah, what Ramon told me. Yeah. Ramon's had a voice message to me last night. He's like, yeah, Sam came to the office,

Starting point is 00:09:31 but he was like, you know, a little bit like, doped up from the, the flight. And he goes, you know, Sam normally asks like pretty direct questions? Like, add drugs. Oh, Sam was getting bettined everyone's laptops. Like, what are you working on? Why are you doing it this way? And I'm like, I don't remember that. I don't remember that. I'm sorry. You're making my team nervous as hell. And Brianna, you don't know this, but I also saw your work before we ever met because you were behind a lot of the ads. So Alfa Paul scaled like crazy. So Ramon bought this business. That's a dog ramp business initially.

Starting point is 00:10:03 So it was literally like it was called sausage dog. That's right. Wow. Which is also what they used to call my dorm in college. But then so. Well played. So then it's like little dogs use the ramp to get up on the bed or on a couch or down from the couch. I have four of them in my house because I got a little dog.

Starting point is 00:10:21 And I also know Ramon. So he sent me four free ramps. So these ranch are great. But I was like, how do you sell these? Like are people looking for these? He's like, no, most people don't even realize they want it. So we got to like make ads that teach them that they want it.

Starting point is 00:10:34 And I was just getting into e-com. I had I was, Ramon's the reason I started an e-com brand because I was sitting at his house hearing the Shopify, ching, chich on his phone. I was like, dude, I want that noise in my life. How do you do that? So I decided to start one. And to help me, he goes,

Starting point is 00:10:48 He's like, here, I added you to my ads account, which is like basically, like adding you as a co-signer on a bank account, basically. Nobody gives their Facebook ad account to somebody else. But that's very intimate. Ramona's that kind of guy, that kind of friend. And so I'm in the ad account. And I'm looking at all your ads that you created because you had all these video ads that were working to sell P-pads and ramps and all this stuff. And I was like, damn, I need somebody who's good at creating ads. And I think was, is it right that you were just kind of like at that warehouse or you were just like come up at the.

Starting point is 00:11:18 concept yourself and figure out, like, test them? Is that kind of where you got this, like, quick video production? You and your sister, I think. It was mainly myself and Catherine. Do you remember Catherine? Catherine and I ran the marketing and then my little sister would help me. But basically, we would just try and, like, either pull at someone's heartstrings, like we would start a video with maybe an injured dog, and then instantly a person that has an injured dog can relate to that. And they're like, oh, like, and then we show the solution. And then a cute little dog. We literally bought a Chihuahua. she's upstairs just to use like for marketing ads and we would show her trying to jump up on the

Starting point is 00:11:53 couch and instantly everyone that has a chihuahua is like oh my dog does the same thing boom here's a solution and it just freaking worked it was wild like i i couldn't believe it we went from an office as big as a bathroom to like a 20,000 square foot warehouse within a year yeah i was doing a lot Connor was moving a lot Connor would help film he would help edit the ads yeah it was a family production and then all the high performing ads we filmed in either our living room or chloe's living room yeah in our house and then when i was like okay i really want to do my own thing we want to start a family i need to leave this pet company it broke my heart because romans my best friend but i had to ultimately leave and i was trying to start other companies i'm like what can i start i started

Starting point is 00:12:34 like a coffee brand a like a christian brand and then our friend cliff whitesman he's the CEO of speechify oh we know cliff you know i love cliff he says hello i was talking to him this morning i said i was going to be on. He wants to say that. Cliff was over for dinner and I was just venting my frustrations of product boredom. And he's like, Bree, stop. Like, this is your product. He's like, Chris Jenner, the shit out of him. So the next day I stopped. I had a huge order and inventory of coffee and I let it go to waste. And I'm like, we're going all in on this. And I pretty much just used the same mindset I used to sell the dog ramps to sell his music. It's like, how can we hook someone in? And how can we tell a story around this song? Because a lot of music these days is just like a really

Starting point is 00:13:15 cool beat and like some generic lyrics. Right. But I'm like, there's a lack of storytelling and I think that's what music online is missing and we did it. So, and we're doing it independently. So you can see it because as I was doing my binge, I can't even call it research. I was just

Starting point is 00:13:32 enjoying myself going down. I did the Tour de France down your profile. The first video actually on your YouTube channel is pretty dope. I don't know, Sam, have you seen the very first video that they, the first song that he posted? Is that? Is that Is that the one where you rap about how you used to have a stutter?

Starting point is 00:13:48 Yeah, yeah, yeah. What is it called the S word or what did you say? What did you call? No, it's just S, just the letter S. So you rap about how you used to have a stutter. And in the song, you're basically, like a bunch of the words start with S. And by the way, you sent me down a Wotsky rabbit hole two last night. We love Watsky.

Starting point is 00:14:06 Huge, huge inspiration for that one. I'd never heard of him. He's dope. So anyways, that's the first song. And it's like, okay, this person clearly has talent. But also, it's like, I don't know. know. It's never been easier to go on, I don't know, fruit loops and make a beat and then and then try to try to rap and like do 15 seconds of a good rap.

Starting point is 00:14:25 Like that's, I guess, never been easier, would you say? Like it's kind of more competitive than ever to do that part. Totally. Totally. I mean, there's what, 60,000 songs uploaded every day. It might even be more. I think the data is closer to 100 now. But roughly I'd say to be safe 60,000 songs uploaded every day.

Starting point is 00:14:40 Yeah, the ease of being able to make music now, especially in the hip hop space with with programs like. Like fruity loops. And splice where you can find samples. Worldty-free samples, yeah. It's, yeah, a lot of people are making music way more efficiently than ever. You can see, like, kind of the progression, like, okay, you're getting some views. You're putting out some good tracks. But, like, there was all, I could almost draw a line and be like, then they figured out how to create like hooks for these videos.

Starting point is 00:15:05 Yeah, it was the presentation. And then everything was different after that. Is that when you joined, uh, Brianna? Like, is that kind of when you Chris Jennered the shit out of them? Yeah, that's when I really stopped trying to do a million, things and focus just on him. And the biggest moment for us was creating a series. That's when we started the Spin the Globe series,

Starting point is 00:15:22 where he would spin a globe and land on a country and collab with an artist. That took us from here to like... Yeah, that took off like crazy. That first video that we did where we landed on Zambia and found the Zambian artist. That video has 72 million views on TikTok and 72 million views on YouTube shorts. So explain that video. Yes. Yeah.

Starting point is 00:15:41 So it was an idea where I had this song with this artist named Killa, who's this independent artist from Zambia. When we first worked with him, he had less than a thousand monthly listeners. He had 189 monthly listeners. And now he's over a million because of that song, which is incredible. Wow.

Starting point is 00:15:54 And it's like, changed his life. But essentially we were like, all right, how can we market this? And I was like, all right, we need a strong hook in the first two to three seconds.

Starting point is 00:16:01 That's how fast people scroll. Sure. No, please do. Yeah, yeah. All right, I'm going to spend this globe and wherever my finger lands.

Starting point is 00:16:07 I'm going to find an artist from that country to collaborate with me on a song. Let's see what happens. Zambia. All right, well, Let's find out more about Zambia. I started researching some up-and-coming artists, and one guy really stood out to me. His name is Killa.

Starting point is 00:16:20 He's a rapper from Lusaka, which is the capital of Zambia. I felt like his style and his voice would sound perfect on the song I'm working on. So I reached out to him. I sent him the beat. And then a few days later, he sent me back this. Yo, I know a lot of people praying for my downfall, but the only thing that I'll be down for is being top five, but like downs for. I'm down to earth like the ground floor. But I've been flying so long, I tend to ask people, what's the ground for?

Starting point is 00:16:40 Man, I'm only hit it up. See, my flow volcanic. It's the fire I erupt. So that whole thing's getting rowdy because they haven't had enough. You know, I'm running the city. You're just running out of luck. Yeah, I said that with my chest. I flow hard.

Starting point is 00:16:50 So that whole thing, five seconds there. Like the speed that you hit them with that initial hook. You're already started. You're like mid-word. You're like, all right, I'm going to spend this globe. Now you're doing something interesting visually. And then you set up the premise, the stakes of like, wherever my finger lands, I'm going to find an artist and do a song with them, which, okay, I've never heard of that before.

Starting point is 00:17:09 So where does this idea come from? And like, how much time did you put into that? first, getting that first five seconds to be good. I was literally at the gym with Connor's mom, and I thought of it. And I texted him. I said, I'm stopping at Target. We're grabbing a globe. Here's the idea.

Starting point is 00:17:23 And his mom parked the car. I ran and got it. It was like 19 bucks. And to be honest, at the time, we didn't realize it would blow up. And we posted it on a Sunday, and it got three million views the same day. And I'm like, oh, shit, okay, this is a series. We have to do this again. And instantly, I went on my phone.

Starting point is 00:17:39 I'm like, what country's next? And I searched hashtag Dutch rap. because I really wanted a Dutch artist. I think that language is so beautiful. And I found this guy named Ben's. Then we did episode two, two weeks later and boom, that's Spinning. That's the song that now has over 100 million streams on Spotify in less than nine months. That's so insane.

Starting point is 00:17:57 It is insane. Yeah. So that first one that you were just playing, it really was just like, okay, how do we make content around the song? What's the contentable moment? And what's something visual we can do? Right. So for Spinning, like the other one you played with the carrot flute, it was that, idea of like, all right, this flute is such a strong element of the song. I remember watching a

Starting point is 00:18:16 video back in the day where someone made of like... No, no, no, no, no. Christian, our brother-in-law was making a carrot flute at Christmas. And we're like, you're an idiot. What are you doing? And it actually ended up working. And I'm like, what if we bring that into the video? And then that's what made the song. Now people like, call him like the carrot flute guy. I'm like, what? So for this one, the contensible moment for us was like, all right, we have this artist myself from Canada. We have this other artist from Zambia, a country that most people don't even know where it is on the map. So you actually knew the artist, you had the

Starting point is 00:18:44 artist's idea first. You're like, how do we tell the story of that? You've reversed engineered the story. Correct. For this one, we had the song first. For every other one, we were like, we had no idea this was going to blow up. All our content that had performed well at this point was skits. And every time we posted a non-skit, it never

Starting point is 00:19:00 did as well. So we really were just like, let's see what happens. I was very much inspired by like content creators like Mr. Beast, yeah. As you can tell from like the whole editing style. And I edit all my TikToks. And so like the one word at a time, I love how in videos it, it starts the first frame you hear, all right, guys, today we're going to blah, blah, blah. He just gets into it right away. And so I was inspired by that, hence

Starting point is 00:19:22 this intro that one. So yeah, the first one, we had the relationship with the Zambian artist's first. But after the first episode, it was very organic. And we found the artists like literally two days before the song was recorded. And why do you think this video popped off like that? I think the hook is really strong. I'm going to spin this globe wherever my finger lands. It's like, all right, what's about to happen? Is he going to go there? Sure, I'm going to find an artist. Immediately you're interested where he's going to land.

Starting point is 00:19:45 Right. And it's visual. You see a spinning globe. Now you're going to stick around to see, all right, let's see where it lands. I land on a country like Zambia, something most people haven't heard of.

Starting point is 00:19:53 And I say, I'm going to collaborate with an artist. Now there's another hook of, oh, what's this guy going to look like? What's he going to sound like? What's the song going to sound like? And then they stick around to the end. Is he even going to be good?

Starting point is 00:20:01 Right. Totally. And how many times did you have to spin that globe to land on Zambia? Oh, gosh, I couldn't even tell you way too many times. Yeah, that's another good TikTok, like, behind the scenes of that. But yeah, every couple seconds, like every four to five seconds, there's just something new. There's like a new, like, if you're thinking of leaving, you're like, okay, wait, maybe I'll stay. Oh, I'm thinking of leaving.

Starting point is 00:20:20 Oh, wait, I want to see him. Oh, he's about to start. I'll stay. Like, there's, even with the carrot flute video, you'll notice every time there's like a dull moment, we have a of the drill. Right. And it's like, oh, I'm staying. Like, the weird brother pops in and, like, surprise us. It's like every four to five seconds.

Starting point is 00:20:35 Two or three seconds almost, like the attention is about to lapse, open up a new curiosity. We even do that with the music creation. So if Connor's writing a verse and the flow is the same for too long, I'll be like, that's not contentable. I need you to switch your flow up faster so that there can be a new moment where the beat drops and the producer goes, yeah. Like. Once we started seeing how well the content was doing for the music, I started approaching my creative process with writing the music, thinking about what the content would be. And a lot of times the content would come first. So I would think, you know, that whole carrot flute video did so well.

Starting point is 00:21:08 And then we started thinking, what other weird instruments could we use? And then we would think of a weird instrument like a xylophone. And then we made a xylophone beat. Oh, or one we wanted to do one where the fire alarm goes off mid-recording session. But he's like, wait, stay. That sounds sick. And then they bring out the beep pad and make a song to the fire alarm. Yeah, yeah.

Starting point is 00:21:25 So a lot of times we would think of the content first and then make the song. Was there like a revenue number in mind that you guys need to have in order to make this? full-time job. Yeah, my, my dream was like, I want to make $10,000 a month from this. I'm like, if we can make $10,000 a month, I'll be like the happiest person in the world. And I don't know if, I don't know if you guys know how it works, but it's roughly, there's a lot of variables, but on average, a million streams is around $4,000 USD on Spotify. On Spotify. And we're averaging like 60 million streams a month right now. Across our catalog. Things are just pretty crazy. And I don't think most people know that there's that potential because in music, you hear there's no money in streaming.

Starting point is 00:22:06 But I'm like, that's because labels own 80% of your songs. But if you own your songs, there's a shit ton of money in streaming. And I kind of want to just bring awareness to that. Yeah. Well, what was like the, all right, so you guys were just doing your thing. And then there was that that pop moment. What was the first month of sales on the pop? Like when it, when the, when the, when the first video really worked out. There's a three month delay in accounting. So whatever you get from like January, February, March, you get it in April. And I remember that pop moment got us our first six figure month. Yeah. And we lost our minds. What were you making per month before that? Like, was it like kind of under 10th, under $1,000 to over $100,000? Yeah. Yeah. No, that Globe

Starting point is 00:22:48 series really like if I showed you the chart of my Spotify for artists, you see my daily streams were here and then it just explodes like way up. What's really cool is that a lot of people have a big moment and then they slow down. They get comfortable. But the second we had that big moment, I'm like, we're pulling all-nighters. We're going harder than we've ever gone. So you can see the chart. It goes up and it stays up, which is like the beauty of it because we didn't stop. I literally remember our baby was sleeping. He was four months old during the Globe series. And we would take turns pulling all-nighters. Connor would be editing the videos, go in, give him a bottle, keep editing. It was crazy. We were on crack. I don't think we would. I don't know how we did it. Last night when I was

Starting point is 00:23:24 watching all the videos, I thought Connor is a genius. and then now I realize that Brianna's a genius, actually. And actually, you could just go get a drink of water. I just have a thousand questions for, this is so amazing. So you really did, Christian and I'm curious,

Starting point is 00:23:40 just for relationship point of view, how did y'all meet and when did you meet? And at the time, was it like, I'm going to be a rapper? And you're like, you got it, honey. Go for it. No, we were 10 and 11 years old.

Starting point is 00:23:53 We lived in the same apartment complex. Yeah, when I was telling you earlier when I did that movie Cinderella, man, so the first time I went to L.A. for that premiere, after that, I started staying in L.A. for a few months every year for auditions and stuff like that. And we would stay at this apartment complex called the Oakwood's apartment apartment, which was kind of infamous for having a lot of child actors stay there. And Brianna's little sister, Chloe, used to act. And so her family and my family lived at that apartment complex at the same time. And I was 10 and she was 11. And that's when we first met. Yeah, and we stayed friends. We swapped AIM addresses. And then, like, it's just a cool story because you are supporting him, I imagine. I don't know what the life of an actor is like, but you were supporting him. And then, you know, now you guys are a team. It's honestly, it's like flip-flopped because his acting was much more lucrative than you'd think. Like when we first got married, he was on a series called X Company. He did three seasons of that.

Starting point is 00:24:50 And he was a lead on that. And it does pay quite well. I don't know if I'm like contractually even allowed to say, so I won't. But at the time, he was more supporting me. And then I was working and I did, I was a nanny at the time. So I wasn't like bringing in like huge amounts of money. And then I did the pet company stuff. And during that time, he wasn't working. So then I was supporting him. And now we've come to this like even ground. We're working together and supporting each other and our family, my sister, my brother in law, my little brother, everyone quit their jobs and they're all working on our team. So it really just is a family operation. We go to coffee shops every day. They help us edit. They help us manage the house. They're watching our baby right now so we could do this. My brother-in-law Christian mixes and masters all the music.

Starting point is 00:25:31 He produces a lot of it. That whole carrot flute, he played that on the recorder. So yeah, we keep it all in the family. We all swap whose support too. And I knew I'm like, one day there's going to be a point where we can all just support each other with this big thing. But I don't know what's going to be. I wasn't expecting it to be Connor rapping at all.

Starting point is 00:25:48 We had a guy on the pod a long time ago. You might know him. His name is Mike Brown. And it's one of the earlier episodes. And I forgot what he was doing exactly. Some like mineral exploration thing. So he would go, it would basically knock on people's houses and be like, hey, did you know there's like some minerals under the ground that you live in? And if you sign this paper that says like, cool, you have the rights to like get that, get those minerals out, dig those minerals out or whatever, mine them.

Starting point is 00:26:16 You can get paid this amount of money today. Up front, you can get this amount of money today. And if he got like, if there's 100 houses, he needed all 100 to sign. And if he got that, then he could sell that, that bundle of letters saying, yep, you have the rights to a company that actually does the mining. He was making millions of dollars doing this in Texas. And he was like, yeah, I was doing this. And I was like, that doesn't sound like it takes a lot of people. He's like, no, it was just me.

Starting point is 00:26:38 And then my, he's like, I brought on my two brothers. And I was like, oh, what's that like working with family? Because like, you know, you hear different things. This is before I started a business with my wife. I was like, you know, what's that like? And he's like, he just looked at me like I was stupid. And he was like, what do you mean? So it's the best.

Starting point is 00:26:54 And I go, oh, I mean, I guess you guys get along or works out. He's like, no, of course, you know, it's not all perfect. But he's like, my theory of life is you find the people that you love and then you do life with them. And that just like has been ringing in my ears for like three years now. It's like find people you love and then do life with them, find excuses to do things with them, whether it's work, vacation or learning something together or joining a, you know, learning a sport together, or whatever it is. Would you say that's accurate for you guys?

Starting point is 00:27:21 Or do you guys have anything that maybe will ring in my ears for another three years about this? I'd say it's accurate, but there definitely are like we have to plan date nights or else we will never spend time together as a married couple. We turn into just business partners for a while and that's it. Or like, for example, we'll get in an argument as married couples do. But then we have a podcast interview the next morning or a video to shoot. So we have to put aside our pride of like who's right or wrong to make the work come or my siblings, if they get in a fight, I just had this talk with them last week.

Starting point is 00:27:51 I'm like, you guys are messing up my ecosystem. We have like a family ecosystem right now. If you fight with you, then now Connor can't mix his music with him. And then if he's so everyone just freaking get along. So sometimes I have to like be that person that's like, stop fighting because business comes first. You're fucking up the juju. Yeah, literally. And then I'm like, there's a point where we're going to sell everything, make a ton of money,

Starting point is 00:28:13 and then we can all live on a farm and fight all we want. But for now, freaking get along. And you just did a, so like the way that this is transferring to like actual wealth and money and everything is the Spotify. You get paid off that. I don't know if you can get paid off TikTok or not, but you just did a tour as well. So you, you and Houdie Allen did like a, I think, what did you say two or three weeks? It was three weeks in Europe. Yeah. I was opening for him. I actually wrote down our revenue streams just because I didn't want to forget. I'd say the top of it. By all me, go for it. Yeah, yeah. It's like Sam's going to ask about revenue streams. I better be prepped. We have streaming is the number one by far. We have YouTube money. YouTube actually pays quite well. In regards to social media platforms, YouTube is like the platform. Yeah, I'll just say this really quick because this is kind of cool.

Starting point is 00:28:56 So I found out that in the, so I was pretty late to YouTube shorts. I watched a Mr. Beast podcast where he was talking about, you know, YouTube shorts being the future da-da-da. I was like, all me just try this. And what I did was I took all my popular TikToks and because I edit them, I have them all my computer saved. And I just repurpose them on shorts and, you know, without the TikTok water. mark or anything. I took the original, you know, and just reposted. And then YouTube emailed us. And they're like, you were the most subscribed to artist in November. Yeah. And all artists on YouTube. In the month of November, yeah, they said I just reply, damn right. Send. I said, is there like a plaque for that or something?

Starting point is 00:29:34 Yeah. So I got 800,000 subscribers in one month just, just from posting every day for a full month, all my popular videos, including the globe stuff. So I heard something funny, by the way, I don't know if this is true or not. It might be a conspiracy theory. But somebody was saying like, obviously, this part, I think, showed to be true, which is if you just re-upload your TikToks with the watermark, like Instagram and YouTube, I think we're deprioritizing it. They don't like it. So the original file is good,

Starting point is 00:29:57 but actually they also scraped the metadata, the name, the file name. I don't know if you guys are, is this true or are you guys aware of this? If you have the same like MP4 file name underneath, they also are trying to match that to just see like. Oh shit, we should

Starting point is 00:30:13 start changing our file name. I don't know if that's true or not. It could, it could be possible. I mean, like that Globe video, we didn't change anything, which is kind of weird that they both, they both have exactly 72 million views on both platforms. And I posted them months apart because like I said, I was late to shorts. So now because of YouTube, that's an extra five figure passive income. That's why I brought that up. Was I, which one grows faster? YouTube shorts or TikTok? What do you, which horse do you see winning? It's tough because the TikTok algorithm changes so much. But I think right now we're more excited about YouTube. because YouTube lets you pin a comment and a link to stream the song. But TikTok doesn't. They removed the pinned comment feature. So it's harder to convert TikTok views to streams right now. I had a call with TikTok and I said, bring that back.

Starting point is 00:30:59 So hopefully they bring it back. And even more interestingly enough, on TikTok, there. Can it be my manager, too? This is amazing. YouTube is much more creator friendly as far as, you know, when you want to promote something like that, that video, that first globe video that I posted on YouTube. I was able to make the pin comment,

Starting point is 00:31:16 the streaming link for the, song. And that comment has like 40,000 up votes. And so it definitely allow people to get to the streaming way easier than TikTok. TikTok at this point, too, even if you try to write the word link in bio or even Spotify, they'll hide the comment. And we've tested this. I've written that. I've posted that comment under my own video, logged into a different account to go there and the comment's gone. And so they don't want to encourage anybody off the app, obviously. So it's finish us out. So it's Spotify, it's YouTube. Then brand deals. recently like the last couple you can negotiate like six figures high six figures depending on the ask

Starting point is 00:31:55 I'm sure we could get even higher but like in our current state current followers it's like six figure deals syncs which is like getting your songs in commercials or TV video games video games all that stuff publishing um can you explain publishing real quick in like two sentences that's hard to explain two sentences but yeah pretty much like a song has two parts to it there's like the master which is also called the sound recording, which is what the streams are. Yeah, what the streaming royalties are.

Starting point is 00:32:22 And then there's the publishing side, which is like the writers, the songwriters. And so the publishing, you get paid for like performance rights. So if it gets played on the radio, if someone wants to cover your song and use your lyrics.

Starting point is 00:32:33 So it's sort of like a different part of the pie. So pub and then merch and then live shows. So those are like our one, two, three, four, five, six, like seven streams of revenue. And people don't know this. Like, are you negotiating all this? I mean, that's very impressive if you're the one also doing the publishing stuff and commercials and things like that.

Starting point is 00:32:53 I mean, that's badass. I was up until like three months ago for the sinks, I still am. Like if he needs to get his stuff in a TV show or movie or a game, I'm still doing that. But for brand deals, we brought on a brand agent team because I just don't have the bandwidth. I was like losing my mind because being a mom comes first. And if Jude is sick or having a tough day and things are due, I'm like, I need someone else to take this. So we do have a brand agent negotiating the brand deals, but everything else is us. And so you have these revenue streams.

Starting point is 00:33:24 Most of the time I've heard that touring is like number one for a lot of artists. You put it at the bottom. We were just talking about this on a walk last night. I'm like, how are we going to talk about touring? Because it's just not, I don't like to speak confidently on anything we've never done ourselves. Yeah. Of course, if you're at like Drake, Taylor Swift level, blah, blah, you're bringing in hundreds

Starting point is 00:33:42 and millions of dollars. But just for context, we opened on the European tour. And I had a chart of the money. I'm pretty sure we just broke even on that one. Just because you have to rent a bus. You have to pay a tour manager. You have to pay for everyone's travel. Your DJ, merch.

Starting point is 00:33:57 Well, the list is endless. How do you think about that? Because it's obviously a lot of effort. You got a little baby at home. You could, you probably reduce your output on TikTok because you're touring because it takes so much time. You're breaking even. But there's the fan love.

Starting point is 00:34:10 And you're like, okay, this means something. And like, that matters. And, you know, I think most artists give you the politically correctly. Oh, I do everything for my fans and blah, blah, blah, blah. But like, there's a reality. There's just tradeoffs to everything. Me and Sam experienced this in a super small level with the podcast where we did a couple live shows.

Starting point is 00:34:25 They're fun, but there are a lot of work. You don't make any money off of it. And it's kind of like, well, that was just one episode. Like, we could have just done so much more in that same amount of time. So we kind of, and Sam doesn't like to travel and I got little babies at home. So I'm not looking to travel either. So we kind of don't do it that much. How do you guys measure that, think about that trade off of like the live fan experience,

Starting point is 00:34:46 which is create super fans, but you lose all this other stuff? We found a really good medium for this. We met in the middle. Connor's booking agent, I totally forgot to mention her earlier, which is ridiculous because she's iconic. Conner's booking agent, her name is Kara Lewis. She also repped like Eminem and a bunch of other really awesome artists. And I've talked to her about it. She likes.

Starting point is 00:35:07 Oh, my God. Yeah, young gravy. Who else? She had Travis Scott at one point. She's got ice spice right now. She's literally the vest. There's an article about her like, and it's called like the most terrifying woman in music.

Starting point is 00:35:17 I'm like, I want that to be me. Like, that's me next. Anyways, so we've come to a conclusion with her that right now, while Jude is in these early stages of life, and we're really just trying to build,

Starting point is 00:35:28 build, build. We'll do pop-up shows. So for example, we're doing a pop-up show in Chicago in November, and then we're going to do a pop-up show in Toronto, his hometown a few days later. And then he'll accept like festivals, like a month ago he went to Calgary for a rodeo and he did a festival where they offer you a certain

Starting point is 00:35:47 amount of money and you play for 45 minutes. I'm like easy. Right. He's gone for two nights. So we're going to do that and then just keep doing pop-up shows to have fan love and like connect with the audience because it is really magical to hear people sing his songs back to him in person. Yeah. But the TikTok experience is good too though because the thing about digital stuff is I see it. And even though I see 100,000 likes or tens of millions of views on it, I'm like, I don't know who else knows this. And then I saw the video of you in Europe and you do really cool TikToks of you like before the show and then during the show. And I'm like, holy shit, this guy, this is a movement. You know, this is actually, it's sort of like when Casper and all these companies, like when digital companies started advertising and buying billboards in the subways and shit like that, you're like, oh, it's actually adds value to see it in real life as opposed to just on my phone.

Starting point is 00:36:37 even as a digital viewer, you know what I mean? Totally. That's a great comparison, yeah. Yeah, so for us right now, shows aren't like live shows. Like a festival is a money thing. It is a revenue stream because he gets paid for like 45 minutes. But the concept of touring for us, it wouldn't be lucrative enough at this stage for us to invest the time,

Starting point is 00:36:55 energy, funds, blah, blah, blah into it. But when he does do shows, it's purely fans. I know a lot of artists will like charge for VIP meet and greets. I'm like, why am I charging a fan to say hi to you? They're the reason we have a career. No. like he'll stand outside and talk to absolutely everybody there for free he'll go to the merch tables sign merch the venues will try and even like fee us for that they're like if he's at the merch table there's

Starting point is 00:37:17 going to be a fee like that's so silly but anyways when we do do live shows it's going to be completely just for the fans and not a revenue stream how big of a venue can you sell out right now you think we've honestly never tested that because we've never done a headlining solo show but i'll get back to you in a few weeks when we what your guess you can guess you can guess Yes. Our hope is somewhere between 900 and a thousand. Those are like the cap. Oh, dude, you're going to crush that. Well, hey, you know, it's like... Here's the thing. So, I mean, technically you could, like, who knows, you could sell out a 5,000 venue. Like, you never know, but in the touring world, you have to, like, build a proof of purchase first.

Starting point is 00:37:55 So, like, you can't just go from zero to booking a massive venue. You have to start at this venue, and then your booking agent can negotiate this venue. And then this, because you have to, like, show them, hey, he sold X many tickets here. So now your venue should take him. Because you have to negotiate with like the promoters and the club owners. And so it's hard to say like touring is a tough topic because one, we're not versed in it enough. And two, it's too complicated of a business to be like, I can go from here to here. You have to build.

Starting point is 00:38:23 It's not as much like TikTok where we can go viral overnight and your life changes. Yeah, it's true. Sorry if that's a lame answer, but it's just. So Mike Posner went to my high school, my college. when I was there. And we were all like, this is a guy in the other building that's trying to become a rapper. Like,

Starting point is 00:38:39 what is he talking about? And that he did. So that was kind of amazing. And one of the things he did when he kind of came back. So he like had his high like the traditional way. And then he kind of hit a low where like he wasn't making hits anymore. Like his first album was like whatever big. And then like he kind of dipped a little bit.

Starting point is 00:38:56 And then he like reinvented himself and he's like, I'm going to walk across America. So he started doing things that I thought were interesting because they added new layers to to him, new dimension. new content kind of like ideas. He wasn't doing it for that reason, but it worked well also. And he would do these pop-up shows just in a park

Starting point is 00:39:11 where he would just be like, I'm just going to start playing in this park and see what happens. But like it kind of didn't matter what happened live. Like some people got a magical experience that came or were there. Most people weren't there. But he's like, what does it matter if like, okay, let's say there's 50 people here that are having like a hundred out of 10 experience

Starting point is 00:39:30 because like something over the top cool just happened. And okay, I don't have 900 other people here, but this video looks so interesting and it makes me more interesting than how a traditional artist does it. So the content would always pop off. And his brand would be kind of like the people's champion in a way that he would just do these free shows in the park rather than, rather than like how an artist would traditionally do things. So I think, you know, there's something to flipping touring on its head and be like, I am going to do these fan things on my own terms. But I'm actually going to do them optimized for content and not fill. venues because content's my game anyways.

Starting point is 00:40:05 If I just keep building that mountain, right, that's what Mr. Beast does. He's like, if I just keep building this mountain on digital, like everything in this business, it's like, what's your goal? Like, if your goal is to be a mega superstar and perform in arenas,

Starting point is 00:40:17 then yeah, sign with a label and do those things and dedicate your life to building your touring resume. So you can get there. But that's just not our goal, at least right now. So we're just focusing on making as much music as possible because I forgot who said, I think it was this artist named Mike Stud. he compared songs to real estate. He's like, if you can buy a piece of real estate every two weeks,

Starting point is 00:40:36 why wouldn't you? Some of them will remain shacks on the beach, but some of them will be mansions in Laguna. So that's our mindset right now. I'm like we're investing in as much real estate. What is your goal? What's like your, what's like, do you guys have like a like, do you want to do this for 30 years? Are you trying to just get super rich? I mean, what's like your, what do you write on the whiteboard or the fridge? Business, business. Like he loves the art and we love to make good music, but ultimately the goal would be to scale this like we would scale a business and then potentially sell the catalog someday. Because it can be evaluated similar to a... What number? What number excites you?

Starting point is 00:41:10 50 million. At what age? Three or four years from now. Yeah. Okay. I'll be your advisor. No charge. Just add a zero to that number.

Starting point is 00:41:21 Okay. Because that, like, you guys, 50 is you guys, you're already fingertips away. I find, Sean. How's 100 million? No, no. At a 500 is the number. What did Bruce Springsteen get, dude? I think Bruce Springsteen got 300.

Starting point is 00:41:35 You know, I want to say something here that's a little bit. So I've definitely, this is probably the most I've ever, like, you know, complimented any guest on this podcast before. I'm usually, even if I like him, you know, I'm hard to get a little bit. Sam's usually just like, Sam's usually fan girls pretty easily. He's like, he's like, so you're hot. And I just love people that are hot and like, you know, you're fit. So like, you know, you're awesome.

Starting point is 00:41:58 And I usually keep it, you know, a little close to the best, but you guys are, you're the creative version of hot. And I think that's amazing. And you're hot. Thank you. Yeah, yeah, that too. We'll take the physical as well. The thing that I would say that's kind of an insult is when I watched you on YouTube, I didn't have the same fun as I did on TikTok. So like, I watched the full songs.

Starting point is 00:42:18 And I was like, these are good songs. But I didn't like, you know, I wasn't like hooked and I wasn't like, I wasn't as like I felt like the things you guys are. doing on TikTok, I've kind of never really seen before. It felt so original and it almost felt like a different thing than like music, which is like a thing I understand. And there's a bunch of like pre-established music options that I can go to. I'm curious, do you guys feel the, a, do you feel the same way? And B, like, is there any part of your ego that's like, no, I want to be a traditional,

Starting point is 00:42:52 take me serious rapper versus like, no, this kind of like these Tickhawk quick hooks, almost like half songs, that's my thing. And I'm actually creating a new lane over here. How do you think about it? The goals are different on those platforms. On TikTok, our goal is to reach new listeners. And YouTube is more to nurture the listeners we already have and to nurture the platform because it does pay well.

Starting point is 00:43:14 So more views on YouTube is more money in our pocket from the AdSense and stuff like that. But yeah, with YouTube, we're not approaching those long form videos with the goal of reaching new people, if that makes sense. it's kind of hard to explain. And then also sometimes if the videos are a bit more polished, like for example, he did a song with Baby No Money, and that was a very polished music video. But that's like, that's like Baby's team.

Starting point is 00:43:37 Right. They were like, all right, if we're going to do a song with Connor, Connor's got to jump into our world and do a music video. I'm like, great. Then you got to jump into our world and do a skit. So. Yeah, well, the thing about your skits is like, first of all, like I see a TikTok video and then I listen to you guys

Starting point is 00:43:51 when I work out. Like I associate, it goes video first, then I listen to you while I'm actually. That's our goal. But when I see the video, like you do this, you have this amazing thing where you basically, you're clearly an actor. You have three characters. You have the producer.

Starting point is 00:44:05 Then you have you, you the rapper. And then you've got your nerdy brother or cousin or whoever you're supposed to be. The guy who, yeah, like the guy who wears the turtleneck. And I get to know the characters. And you do such a good job. I was telling Sean, I was like, I forget, you forget that it's, it's Connor. Like you do, obviously, you don't dress up or anything. It's just the same person.

Starting point is 00:44:22 You do such a good job that I'm getting to know the characters. very much like the Dr. Doolittle or whoever it was, you know, Tyler Perry where they played the, it's the same actor doing multiple characters, but you're not even dressed up. I get to know the characters and I like see the weird brother come in. And I'm like,

Starting point is 00:44:37 oh, he's about to do something funny. And I get to know the personality of the producer version of you. It's so good. You do such a good job of like adding characters that when I listen to the songs, I am like I'm remembering that video and that's what makes me like it. Whereas if it was just the songs, they are good. but the skits add so much meaning to it. I'm like, oh, this is the carrot one.

Starting point is 00:45:00 You know what I mean? That's so cool. And the funny thing is so like music, like if you listen to an album, they've always done these like skit type things in them. Like back when I used to have CDs like Kanye's, you know, college dropout album, there would be these little skits, but they weren't that good. And like they weren't that funny.

Starting point is 00:45:16 They were kind of long. And like, so that concept's been around. How did you guys come up with this idea to have these characters? How did you come up with the idea for the characters? What was the inspo behind that? The characters was really just like we don't have anyone else. Like we're really like we don't really hang out with many people. We couldn't think of anyone who could play these characters as well.

Starting point is 00:45:36 So I'm like kind of just freaking put on glasses and just be. Yeah, it was just, it really was just the most efficient way to do it. And I had control over the whole process because I was, I film it all myself. I set up my iPhone. He'll film them late at night when the beat. It's like, you can't coordinate that with other people. Like, hey, can you come over at 11 p.m. for a TikTok?

Starting point is 00:45:54 Like, no one's going to do that. So we just do it all ourselves. We still do a good job of getting, like you have this other video. I forget, I don't even know who the rappers are. Like eventually I figure out, oh, that's Hitty Allen. But in the video, I'm just like, oh, it's the skit is like, it's a late night thing.

Starting point is 00:46:07 The janitor has to fill in. And I just know the actor as the janitor, not even the rapper. Then you see them wrap it. And I'm like, it's really good. This is like really creative stuff. We would love to, our dream would be to like almost make a, not a parody, but of like the office,

Starting point is 00:46:23 but call it the studio where we can kind of extend these characters a bit more and go a bit deeper into them and maybe bring on a few new, like if we have an episode of the studio where Conner's all these characters and then the guest is like Idraselba comes in and he acts on it. And then we get Courtney Cox to come in on the next episode and we use these connections Connor has from acting to now elevate his TikTok skits. Yeah. That'd be fun. And then I have another dream of like pitching spin the globe to Netflix. I'm like, how cool would that be if it's a 45 minute episode of Connor spinning the globe lands on a country?

Starting point is 00:46:53 Then he actually flies there and we meet the art. artists and we see their culture and we see the music scene there. Like, for example, Zambia, we have to go there because it would blow your mind. He couldn't send us his video because he only had 12 hours of electricity allotted like per day. And he said, until we get a heavy rain, the government will not increase our electricity. So I can't send you my video clips. So we were waiting to post this episode because you don't have electricity in Zambia to send these videos. So I'm like, I want to go there and see this and like bring away. awareness to it. And I think I'd be so cool because you have food shows on Netflix. You have like

Starting point is 00:47:29 Zach Ephron changing the world. Everybody feeds Phil. Everybody or somebody feed Phil. Yeah. I'm like, Connor should go there and do that. But for music, I think that'd be so sick. Well, there's a few, there's a few like paths here, I think. And there's a few examples. One example, which I'm not relating it as an insult, but Weird Al Yankovic. Like, I bet you, I don't know this for sure, but I would bet you that Weird Al, probably out-earned. most every artist from the 90s. I bet you he crushed it in terms of, obviously it was in the CD era

Starting point is 00:48:01 where it was $22 for a CD that costs 50 cents to make. But I bet you weird Al crushed it. And then the other guy, and again, I'm not saying it's just because he's another white rapper, but Lil Dickie, you know, he's got that awesome show, Dave. He's done a really good job of parlaying this thing into more than just music and rapping. You know what I wish Dave did, though,

Starting point is 00:48:20 which I was so disappointed in? The songs on the track were so good. and he's just now releasing them. I'm like, those songs should have been out because I would have streamed it. So not only are you making money from your show, but you're also making money because your Spotify is about to go up.

Starting point is 00:48:34 So that's another thing. If we were to spend the globe, all the songs would be out. You watch the episode and then you can instantly stream it. Yeah, yeah. That's another part of our rollout is we don't promote the song until it's out. Some people promote the song months in advance.

Starting point is 00:48:46 They do pre-save campaign stuff like that. Wait, what were you going to say about that, Sam? Well, what I was going to say was, Weird Al and Dave are like, I actually think Weird Al and, is even more talented than Dave, but they're both like this like cut cutsy type of thing. I actually don't view you that way. I view you as like significantly more serious. Like you like you're not like I'm laughing with you never at you. Whereas with Dave,

Starting point is 00:49:06 it's usually at, you know what I mean? But he's still done a really good job of taking these over the top music videos and turning them into a thing. But I actually think that you have more potential than him for sure because with you, you're relatable, but at the same time, aspirational. And like, you're still serious, but at the same time, time funny. I don't know. I just, I think that... That's such a nice compliment, but it's so hard to respond to because that that's just hard to respond to. I don't know how else to word it, but we love Dave and he's a little Dickie's so good. I just think, I just admire you guys. I think that you, like, you're, you're gonna, you're just, you both have the it factor and it's so

Starting point is 00:49:44 evident. And I think the reason Sean said add a zero to it was because we don't know anything about music, but we've hung out with a whole bunch of rich people, a lot of billionaires and shit. Like you see like some patterns in certain things. And it's like, oh, well, this is, yeah, like, we don't know how big this is going to be. It's already big, but it's going to be significantly larger than the way it is now. If you have a little bit longer of a time horizon, you just keep like doing pretty good. How long does it take you to create to create a video or a video with a song? So what is the creative timeline for, you know, one of these that you make?

Starting point is 00:50:17 It could be like, I'm looking at your songs made or the song isn't made yet. Yeah, I guess either way. Or like, for example, this, the top. video right now on your TikTok is this collab, the branded collab that you did. Yes. With Ruffles and KFC. So you did that. I assume you made something specific for that.

Starting point is 00:50:34 It wasn't something you already had made, right? Correct. So how long does a process like that take you when you're going to create something from scratch? Or is it just some days it's one day, some days it's three months. It's hard to say. Do you have a kind of a consistent formula for creation? For songs, some days it can be three hours and some days it can be weeks because he's stuck on something.

Starting point is 00:50:53 Sure. But for videos, I'll script something in like 20, 30 minutes and then he'll film himself for a few hours. And then he'll edit for a few hours. Yeah, on average, I'm probably filming for one or two hours and then editing for one to three hours. And do they all have to be full songs? Or do you just do like, I make, you know, three verses and that's for this TikTok video, but I'm not turning it into a full song. Do you ever do that?

Starting point is 00:51:16 No. Now we only will invest time in a TikTok if it can convert to streams or else that's just not. lucrative for us. I have like brain fart. But yeah, for Ruffles, they only requested a 30 second demo. So for that one,

Starting point is 00:51:32 specifically, he only had to write 30 seconds of a song. Boom, done easy. But normally it's a full song needs to be done or we won't post it.

Starting point is 00:51:40 Because TikTok doesn't pay you for views. Yeah, but it does indirectly. Because let's say something goes viral. Now your fan base grows. The next video you put out with a song, you know, it's going to pay.

Starting point is 00:51:50 Oh, totally. You know, one thing that's- But if the song is, out, we can show you the charts. It'll be like, it's so much different if the song's out. Yeah. But I hear what you're saying.

Starting point is 00:51:59 But like, I admire people who kind of like, there's a temptation. Anytime you're doing something new, because new stuff is so unproven, there's a tendency and a temptation to like take the energy and the momentum from the new thing, but shift into the proven game. So for example, I did a comparison once of Joe Rogan's podcast, which is like an interview, talk show type type of thing and i compared it to the top like uh the tonight show and i was like okay you know just i forgot who's the host or which show i did but like let's say jimmy fallon was the the host of the show and it's basically like if you just compare across every key metric so it's

Starting point is 00:52:37 like audience size joe blows joe's podcast blows away jimmy phallan and actually has for years and years and years like once joe got the spotify deal that it was like it got kind of like legitimized but way before that joe was making a ton of money in a huge audience like five years before that. But people didn't think of it like a business because they just didn't have a headline of $100 million a year to Spotify to like latch on to. So audience size,

Starting point is 00:53:02 Joe is bigger. Production. Joe's podcast, I think is Joe, Jamie and like maybe one other person's like three or four people total to pull off that show. The Tonight Show has like 50 people behind the scenes just to like run one show. Like episodes per year.

Starting point is 00:53:16 He has like more output with fewer people, bigger reach. And the only thing that was missing was like, it didn't have like a category that it fit into really. It was like, it's a podcast. Okay, podcast. Like, is that a business? I don't really know.

Starting point is 00:53:28 Like, it seems like there's a bunch of those. But Joe stuck with it. And like he had a lot of offers to do other things, but he just stuck with it. Let it build, build, build, build. So then by the time, you know, it got really, really big, he could promote, whether it's his own product, like on it or some other, you know, athletic greens or whatever, some product that pays him and start making ludicrous money. And Mr. Beas kind of does the same thing where like he flirts with this idea of like, I could

Starting point is 00:53:51 go create a Netflix show. But the reality is if you talk to him and you've seen him do what he's been doing over the last few years, it's just like build audience, build audience through this like, what? He's like, why would I leave YouTube? I can reach more people than the Super Bowl. And you're like, yeah, but it's different, but he's kind of not wrong. Like he is right. It seemed like this frivolous thing.

Starting point is 00:54:08 And then now people see Mr. Beas as like kind of a business entrepreneur guy, but like, it's because of like, it's because he committed to this new lane like many years ago. And I guess what I would say for you guys is, it seems like you guys have a new lane of this kind of like what I'm, it's almost like fast fashion, but for music,

Starting point is 00:54:27 which is like these TikToks that are hooky and and catchy and skit based and like they can get millions of views and build you a huge fan base. And I actually think if you just stay with that and you don't try to be a traditional musician, you're going to end up way bigger than all the traditional musicians. The problem is it's just like a little bit unproven where that goes exactly. or like, and it's very tempting to like take offers from legitimate brands and and legitimate like paths that you've heard of. But the good news is you're you're making millions of dollars along the way. You're making millions

Starting point is 00:55:00 now. So at least it's at least you ain't broke. And we've talked to every major label. It's not like our friend Nick said that. He's like, we're independent by choice, not by default. Because you'll see in the comments like, why hasn't anyone signed this kid yet? Someone signed Connor. And I'm like, they've tried. We will not because that's not our goal. Our goal is to like do this ourselves, do things the way we want to do it. And honestly, like, prove to other people that you can do it because I had no idea that this was possible. And I'd love for other people that are making music to know it, too. How old are you guys? I'm 29 and Conner's 28. Wow. And early on, I remember you had this cool video with Courtney Cox. And then you had another one with,

Starting point is 00:55:41 what's his name? Idris. Idris. Idra. Those are cool. Have you had any other, like, heroes or celebrities reach out that you that floored you? There's one guy I really look up to. His name is Russ. He's a huge, yeah, he's a huge independent artist. He really kind of wrote the blueprint that I followed as far as. If you want to talk to someone about independent touring, it would be Russ. Because I know Russ does it and he sells out massive.

Starting point is 00:56:04 Like if you want to talk about the financial part, the business part of touring, he'd be the one to talk to. His song, his song, Civil War gets me pumped up. Great song. Yeah, he's amazing. But yeah, Russ, Rush reached out. Yeah, so he like DMed and showed love, which is just really cool. because he's sort of been my North Star as far as just like how to do this independent.

Starting point is 00:56:20 He wrote like unsolicited advice, stay independent. You'll be making M's like clockwork. And I'm like, that's all I needed in here. Like, thanks for us. That was really cool one for me. He only talks and raps too. That's amazing. His DMs are also rap.

Starting point is 00:56:37 It's so hard because the DMs are so like, Simu reached out. Oh, Simul Leo. Yeah, yeah. Yeah, he's amazing. I can't, I'm like, you know when people ask you a question on the spot and you're like, name a song and you're like, I don't know any songs? Yeah, there'll be random things where like I'll notice on TikTok like, oh, Logan Paul liked the video or T Payne like the video. Like, you know, there'll be little things like that. That's cool.

Starting point is 00:57:01 But as far as like directly talking to someone, the big one that comes to mind is Russ, just because he's someone who I'm trying to emulate as far as the business goes. I know you're in Vegas. Is it translating into off the screen stuff? You know, are you walking around, uh, downtown Vegas and people are coming up to you. Has that been happening? Yeah, that's, that's been the weirdest part because, like I said, we stay in our bubble and we hadn't been leaving the house much, especially during COVID. And then we went on a trip to Salt Lake City because we love Utah. It's so random. But we went there and it was a ton. And especially at the airport, like the TSA agents are always like, oh my God, wait. They'll like look at his ID and then be like, the music guy. We love your stuff. And I'm like, that's crazy. But the best is when little kids come up.

Starting point is 00:57:42 And they have their little, are you a YouTuber? And they're so cute. And it's like, hey, yeah, what's up? And we had like a five-year-old super fan come to Calgary to meet him at the rodeo. And Connor took him to Tim Hortons for donuts. But yeah, that's really cool because you get to see it translate in real life. And especially when it's kids. And you're like, oh, that could have been like a core memory for that kid.

Starting point is 00:58:05 That's really cool. Yeah. Now that you are winning in one lane, what I've found is that when people are, let's say, winning. And let's say right now you're winning in like this content music game. you'll often see, it's like kind of like, Neo in the Matrix, you sort of see the game a little differently.

Starting point is 00:58:22 You sort of see opportunities that, you know, like, oh, I feel like other people could be doing this in this other lane or we could do this, but you know, you know,

Starting point is 00:58:30 we think that would work, but, you know, we just have our hands full, so we're not going to do it. But like, do you, have you seen any,

Starting point is 00:58:35 what I call adjacent opportunities for either content creators or in the business side? Like, have you, you've come from a business brain, right? So like, do you see other opportunity?

Starting point is 00:58:44 I just had one the other day. This guy, Kevin, he has this account on Instagram called Icon Brick, and he makes Lego animations. And I've seen a couple big rappers and labels hire him to make Lego animations for their songs. Long story short, he's an incredible songwriter. And I was telling him the other day, dude, put out your own music and use this platform you're building to promote your own music. Like, yeah, every like 10 to 12 videos you're doing like other rappers, but then slide in one of your own videos in there with your song. Wow, this is sick. I'm watching one of these videos now.

Starting point is 00:59:15 Oh, they're incredible. We're releasing a song with him in a couple weeks. He only has 127,000 followers. You're buying early on this guy. Yeah, dude, he's insane. I'm like, that's a double revenue stream. You'll be making money from labels paying you to make Lego animations of their songs. Meanwhile, you'll be pocketing Spotify revenue for your own songs.

Starting point is 00:59:36 So that's like a perfect example. That just one happened recently so I can think of it. I can't think of any others that are super recent. You know what's crazy is with TikTok, like, it's just crazy how sound bites are becoming songs. So, you know, like, there's that one on TikTok where it's that lady going, I want to thank my man. Thank you for my man.

Starting point is 00:59:57 Thank you, my man. I saw that the other day. It was just, so she said that at a, like, yeah, she just said that at a, at a award show. And that turned into a clip. And then, yeah, it was just, it was her saying it. And I don't know if she did it or someone else turned it into a thing. And then there's this other one.

Starting point is 01:00:14 where there's this guy, he's got a 30 second video where he talks about his booth hang. But it's literally a 30 second clip of him rapping. And I'm Googling for this guy. And he's got, it has a million likes on Instagram on Reels. And I'm Googling, I'm like, I want to see the whole song. It's not even a song. There is no whole song.

Starting point is 01:00:35 It is just like his 30 second clip. And it's pretty amazing how like things are happening with music where like it's just a clip. of a thing. It's not even real. I guess the best example of that is the corn kid. Remember that kid that was like, I love corn and it became this viral song on TikTok for like six months. Yeah, it's amazing to start. But that's actually something we've clocked and we've wanted to be careful of because sometimes people have their song go viral, the sound, but people don't connect that sound to the artist. So there were a couple like viral sounds. If you asked me who the artist was, I'd have no idea. So I was like,

Starting point is 01:01:09 we need to be very cognizant of that and like make sure that we attach you to the song. as much as possible, which is why we're so like long-form skit-focused rather than like, let's make a sound pop off. Because it's great. It could be like a moment and a spike for a song, but long-term, the goal is to attach Connor to his music more. Do you, on your way up, like kind of like when you were moving boxes at the Alpha Paw warehouse and you're, you know, in between acting gigs, you're maybe trying to make it in the music game. And it's not obvious. You're like now you're winning. And winning feels great. But you probably spent many years losing.

Starting point is 01:01:44 This is how I felt in the world of entrepreneurship. From the ages of 21 to 29, I was only doing startups that failed. That's like, I don't know, eight years straight of just getting my ass kicked. Did you like dread going to family events because we dreaded it? Because it's just like the, hey, how are things going? How's the little music thing? No, people would be like, what's the new one? Because they're so used to me every year having a new story about the new thing.

Starting point is 01:02:10 That's going to be the big thing. And I was like, oh, damn, they're right. There is always a new one. fuck uh like i wish just one of these was the one and uh you know like that that was it so was there any i guess like moments you remember from that kind of the bottoms uh that like you know either a decision you made a talk you had with yourself some advice you got that like sticks with you or or helped you during that time on it was just it was brie it was like you know i i i don't have a bunch of friends which that sounds strange i'm i'm a very social

Starting point is 01:02:42 person and I get along with everybody, but my core circle is very small. And I spend 90% of my time with Bree, whether that's us working together or we go on walks every night and we just talk about stuff. And yeah, there was definitely a period, especially when COVID hit and productions completely halted. So I had already a year before that, been struggling to get acting work. And then now there weren't even auditions. And I was definitely at a low point and was like, what do I do? And Brie was somebody who very early on, I had shown my music to. And this was prior to me, I used to just record at home by myself. I didn't show anybody.

Starting point is 01:03:15 It was just a hobby I had because I loved hip hop, but I was afraid to put it out into the world because I was afraid of the judgment I would get. He even had an alter ego called, like, he's going to kill me. Yeah, no, no, no. I was called unidentified. Unidentified. I used, like, a fake name, and I would use to upload music on YouTube anonymously,

Starting point is 01:03:31 just because I wanted to see what people would think about it. And I was like, that's stupid. Right. Without, like, attaching me to it. And I was afraid what my friends would think. Like, oh, of course, like, the actor wants to be the rapper now. And I was like frozen with judgment fear. Yeah, exactly.

Starting point is 01:03:46 And Brie has always from the very start just been such like, like my number one supporter and has given me the confidence. And so when I was in that low point and music was something that I was sort of playing with, she was like, go all in on this. Trust me, try it. Like try TikTok. Like what's the worst that's going to happen? Like nothing's going on anyways, you know?

Starting point is 01:04:04 And so she was the one that instilled that confidence to like go for it. And Ramon instilled that confidence in me. Because I got hired at the pet company as a social media assistant. And I met Ramon. And then after that, like a month later, he's like, yeah, no, you're my creative director. 100%. And anything I ever wanted to start, he's like, I'd be your first investor. I'd be your first investor.

Starting point is 01:04:27 And he believed in Connor so much. So I was taking that confidence from Ramon, who was my mentor. And I instilled it in him. Ramon told me, he was like, I'm whatever they're doing, I'm in. And I'm like, you're an idiot, man. There's no money in music. like, what's there to invest in? There's nothing to invest in. And he was like, I don't know, but whatever. There's something here. I'm in. And he was on board. He told me.

Starting point is 01:04:51 I was homeschooled. Yes. Up until high school. I went to public high school, but prior to that, I was homeschooled, yeah. And do you think that that, like, did that help you in any way in terms of like? You know what? I think so because when I was homeschooled, I used to like start businesses. I showed Ramon my business card. It was like Brianna Peterson. It was like violinist, pianist, vocalist, dog walker, pet sitter, babysitter, hire me for anything. Like, I would, I just had so much time on my hands and also creatively, I would write children's stories. I would, I have old videos from the apartment complex. I wanted to be a director. So I would go around filming all the kids, like documenting their lives. So being homeschooled gave me a lot of time on my hands. And I think

Starting point is 01:05:33 it gave me like a need for creativity that most kids didn't have because when you're in school, you're constantly entertained by other kids. But I just had my siblings and I, so I had to come up with ways to entertain ourselves. So we would remake Spy Kids. We would remake Disney movies. Like we would film them ourselves, edit them.

Starting point is 01:05:51 Like, so all my family jokes. So like you've been doing this since you were like four. Yeah, you've always been making content. Yeah. So no one's asked the homeschool question before. And I never really thought of it till now that I guess homeschooling really did correlate

Starting point is 01:06:03 because it like forced me to be creative. Well, we have like a large male. most of our listeners are men. The takeaway here is like get yourself a strong woman to be your partner here. I mean like like this is like a good, this is a really great marriage. It seems like you got to get yourself a strong woman to help make this all happen. I'm a huge fan of Alex and Leila Hormozzi. I think that they're a superpower couple. You know what? They live in Vegas. I think so I'm like going to try and run into them at milk bar one night because they never skip dessert, whatever they say. But they're a huge inspo for the husband and wife business. relationship because there's really nothing cooler. Like we get to work together, be parents together, be married.

Starting point is 01:06:45 Well, I think most people, actually, it's horrible. You guys make it work because you're, you are both emotionally stable. You have similar values, it seems. You have similar goals. I think in most cases, it's not awesome. I think working with family, in most cases, is horrible. Well, thank you. No, I mean, and we have our moments.

Starting point is 01:07:01 I don't want to make it seem like it's always just so, so easy. Because like Brie had kind of alluded to earlier, it's really easy to fall into this, like, we work together we're co-workers mentality when every so often it's important to remember that we are husband and wife and we need to find that balance. We're co-workers who kiss. What's the deal?

Starting point is 01:07:16 Exactly, yeah, no big deal. We all do it. Yeah, don't tell that each are. You, we'll leave it this. Sam's about to be a dad. You guys recently had your first baby. Any advice? By the way, Sam, have you heard their song about...

Starting point is 01:07:31 About their son? There's a line in there. He's like, what is it? It's like, you got my eyes and I got your back. I was like, oh, that's sick. That's a good line, dude. Like, I remember watching that video and I was getting emotional.

Starting point is 01:07:43 And that's why I was like, I think you're better than Weird Al and Dickie and all these people I mentioned before is because like I see your stuff. And like, they don't inspire me. I like them. You inspire me. I won't take any more little Dickie slander on this podcast for the record. I feel like, you know, I let the first one slide. The second one, you know, I just simply will not have it. And I'm like, oh, like, little Dickie is like, oh, bro, you haven't looked into it enough.

Starting point is 01:08:05 Dude, no, he's inspirational. I'm staying out of this conversation. You guys are out of his... I love little, Nikki. I love him. But he, like, his character of, like, this neurotic Jewish guy of, like, always complaining. Like, I don't think I want to be you or, like, I want to learn from you in terms of the day-to-day life. It's more so your career is amazing and I respect it and I like your music.

Starting point is 01:08:28 But with Connor, like, when I saw that song, I'm like, dude, the values that you're talking about the songs, like, I'm on board with, like, I've been, I'm inspired to live a little bit better. I love hearing this from Sam, and I'll, I know we have to wrap this up, but I'll just to jump on this point, so many artists have come to us and they're like, Connor needs more of a brand. I'm like, what do you mean? Like, he's not, he's too normal. Like, he looks like every other guy on your street, blah, blah. And I'm like, I'm pretty sure that's why people really like him. Because. And you're way harder than they can. Let's be real. Sam, what's up with you and like hotness. Oh, don't give me. Wait till we, you should show me your calves. You got a good cabs. If you got a good cab, I don't freak out over that. That's, that's my one thing. Why'd you bring it out? They're terrible. Show him your cabs. Show him. Show him. Give me six months when I'm showing my cab.

Starting point is 01:09:09 They're like, they're just like straight holes. He's got a private Instagram account for just calf work. Oh, God. He's been working on it for years. Wait, no. My only calves. They're not great. But we're working on the calves.

Starting point is 01:09:21 But yeah, no, just that's really cool to hear. Because the realness has always been something that I've had a gut instinct to stick with. So it's cool to like hear that confirmation from you. This is the first time that, um, Sean has fan-gurled out a little bit. That's so nice. It's so nice to finally meet you. And thank you for the support and for watching and listening.

Starting point is 01:09:43 It genuinely means a lot. Oh, wait. Sean asked about baby advice. Yeah. Any dad advice? The number one advice we have is like, and it's so cliche, but just be so present in those newborn days because they flew by genuinely. We look back at old photos.

Starting point is 01:09:58 Like a baby photo of Jude will make me just cry instantly. Because I'm like, I wasn't, I wasn't like I was like I was so focused on business like too much so I wasn't like I would like hold him and wait for him to nap just so I could go work more but I wish at the time I was like enjoying it more so that so that you don't end up crying on a podcast one day here we are no the anytime we get crying we know our views are going to go up

Starting point is 01:10:26 so thank you and don't go on tour for three and a half weeks because it was fun but he missed a lot. I think you're doing it right. I think even if maybe there were some moments where, I mean, where you maybe think you weren't present, I have a feeling just watching you on social media. I have a feeling you're doing things wonderfully. And the things you've said in the pod about the family business and everything,

Starting point is 01:10:47 I think you got, I think you're crushing it in life. In business, you're crushing it in life. You're probably crushing it even harder. Thank you. And I know what you mean. I look at those photos. And I literally don't even remember.

Starting point is 01:10:57 I'm like, I don't remember her looking like this. Right. And it's like, obviously, I remember when I see it, but I'm like, oh, man, that just feels like two different times. And kids are this funny thing where, like, for me, at least all day. I'm like, oh, my God, I can't wait for you to go to sleep or just like get a moment of free time.

Starting point is 01:11:11 And then as soon as we have free time, that's all me and my wife talk about is it's like, okay, wait, what do we want all this free time for? All we're going to do is talk about the kids anyways, like the funny things that they did today. So it's like, it's this cup that like, you know, you can never really fill up enough of. But at the same time, you're like, I don't know, it's like this weird dueling thing. I don't have like the words or the wisdom to like articulate it, but I definitely feel it where it's, uh, you can never spend is like an infinite amount of time you could spend,

Starting point is 01:11:38 but it's really not about the like, you know, the duration of the time. It's kind of like did you kind of sink in and appreciate it versus, um, just like being there. Cause I've had many days where I spent hours and hours and hours, but I didn't really like I didn't really let it sink in.

Starting point is 01:11:53 I was just kind of passing the hours, which is a little bit different. So yeah, I read something once where it's like as soon as your kid is annoying you, put your phone down. Because if you're present in the moment, that kid isn't annoying. But if you're trying to multitask, the wines and that's, that's when it becomes annoying. So we've done a really good job at, like, as soon as the babysitter leaves at three, like, we're just fully present. We're not. But when he was a newborn, we weren't doing that as much. So you're going to have more?

Starting point is 01:12:21 I don't know if I want to go through the whole pregnancy thing again. It was really tough on me, especially mentally after. I'm already a very anxious person. So I think having a newborn to care for while recovering from giving birth at home was pretty intense for me. I don't know if I would want to do it again, but we'll see. I know we want to adopt. I've been looking at adoption websites. I literally lay in bed and like cry looking at them because I just want to adopt all of them. But yeah, I think we got to see our son. We got to see what our DNA would look like combined. He's so funny. He's amazing. he's a little Connor.

Starting point is 01:12:57 But moving forward, I'm like, I don't know if I need that urge again. I think I would just like to adopt a little Vietnamese baby from where my grandma's from and honor her in that way. You got to make sure they can wrap, too? Yeah, if they can't wrap, we're not. That'll be part of the application. I'm like, can they say? If they can't use three syllable words by 12 months, they're out.

Starting point is 01:13:16 If they can't play three different characters in the skit. They didn't pass the tent. Yeah, no, we definitely want more. I'm looking for a versatile child to adopt. Yeah, we need some head. shots. Well, we appreciate you guys coming on. You're amazing. Oh, my God. We appreciate you guys having us. Yeah, this is an honor. Thank you. I feel inspired talking to you. I imagine Sean does too. And producer Jonathan was texting me and he goes, I'm loving this. They're so damn likable.

Starting point is 01:13:43 Oh, thank you, Jonathan. That was my biggest fear not being likable because I never really come on camera or do stuff like this. But I knew Sam. So I was like, okay, I know Sam. I want to do this. But normally I'm very fearful of criticism. I've always been pushing. I think you need to start like your own personal brand. Like you're so knowledgeable in the music space. And you're always behind the scenes. No one knows who you are.

Starting point is 01:14:06 No one knows how impactful you are and what I do. And I think you need to start putting yourself out there more for sure. Well, totally. I mean, if you look at their marriage and end well, so that's not the great example. But the Rock's wife. I forget her name. What is her name? Danielle.

Starting point is 01:14:22 They did, yeah. But they still work together. They have an interesting dynamic. Oh, cool. Yeah, they still work together, and she's known as being a pit bull. Like, she is, like, feared in the industry. She's sharp. And I think she has more talent underneath her now.

Starting point is 01:14:34 But that's, like, an interesting example other than divorcing, of the business going well. Besides that, besides that. We'll workshop our next analogy for you. Go back to the lab on that one. Well, and people hate on Chris Jenner, but in my opinion, I love Chris Jenner. I think she's iconic. I don't know, man. She seemed like she still has a pretty healthy.

Starting point is 01:14:55 Maybe I don't agree with all the tactics, but her kids and her have a great relationship, and it seems like it's worked really well and everyone's provided for. I was interviewing a nanny that nannied for them, and I was like, I was like, I was probably not going to hire her, but I did like five interviews just to dig for information about what they're like.

Starting point is 01:15:11 Stop it. And she was like, I think by the third interview, she picked up that I only wanted to ask your questions about what it was like there. And I was like, yeah, I'm super curious. Can you just tell me some things? And she was like, not really.

Starting point is 01:15:25 And I was like, okay, I respect you for that. That's fair. We like the Kardashians. I once made Connor binge watch a whole season with me. I didn't get the appeal at first. And then afterwards, I'm like, oh, they're all just killers. Like, they're all killers. Like, and, you know, you don't have to agree with all the stuff they should do famous.

Starting point is 01:15:42 But they seem like they have a great relationship. They have great relationships. Yeah, they all stick together. The loyalty of that family seems strong. Well, thank you all for doing this. This is awesome. Thanks for having us. Thank you so much.

Starting point is 01:15:54 Everybody go. TikTok, is that the first place you want people to follow you? Sure. Yeah, I mean, just, well, honestly, I think. My Instagram is safest. I was going to say streaming services. Just like going to your favorite streaming service, typing my name.

Starting point is 01:16:05 All of it. Typing my name, Connor Price, you'll see all my songs there. But yeah, TikTok, Instagram, YouTube. Oh, you know what? Can I plug one thing? Sure. Any streamers or video gamers? Yes, yes.

Starting point is 01:16:15 Watching this, all of Connor's music is DMCA safe. So you can put it in your videos without copyright. Yeah, I created a playlist on Spotify, under my channel that's called like DMCA safe copyright free where it's all of my songs that are copyright free because I have a few songs that I did with other artists and they have their labels get involved so you can't use them but I have a list of all of the songs that you could use on your YouTube videos your intros for your podcast whatever you want unlimited use because I don't do YouTube ID I think the long term value of having creators use your music is way more than like

Starting point is 01:16:44 trying to get a few dollars every month because somebody use your song in a vlog so yeah if you're a creator and you are looking for copyright free music I have a bunch of that that I want people to use. And Bree, you're on Twitter, but you don't have any follower. You're like, you're, do I have a Twitter? I don't even know. Oh, I found it. I was going to say you should promote that because I bet a lot of people are going to want to DM you. Oh, I signed up on threads. I have threads. Okay, hit her up on threads. But Fred doesn't have DMs. You're going to get a lot of opportunities from this. You just got the Brianna Price handle on Instagram. Oh, yeah. I got my Brianna Price handle on Instagram. Yeah, just search up on Instagram because you're definitely active.

Starting point is 01:17:16 Yeah, someday I want to. And I just got this Instagram handle. I've been dying to get. It's called home studio because I want to start a newsletter for independent artists. And then eventually... Oh, I saw your newsletter. It's really horribly named, by the way. You need to change that name. No, I stopped that. The independent one? Yes. I stopped it. That's done. That's done. The idea was good. Thank you. The spelling was the worst. Thank you. I know. I got it. That's done. Don't worry. So I'm switching. I want to do home studio because I want to build a newsletter for independent artists. And then also then turn that into a potential we sell like home studio kits where everyone's like, what mic do you use? I'm like, just buy Conner's kit.

Starting point is 01:17:52 It comes with a mic, headphone, interface. Smart. Everything you can use to make money from home. And I'll record all my songs using that kit, so it sells itself. Amazing. You guys are awesome. Thanks for coming on. I have a feeling that the next time you guys come on, you'll be 10 times bigger because

Starting point is 01:18:06 you have the talent for it. And I think you've stumbled into something really, really amazing. And I think if you just keep going, it's going to get really big. So thanks for coming on. Thank you. That's the episode. That's the pod. That's the pod.

Starting point is 01:18:18 Thank you. Thank you. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On a road, let's travel, never looking back.

My First Million - Connor Price

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