My First Million - Decoding Tony Hawk’s mindset in 72 minutes

Episode Date: September 9, 2026

30+ unsexy business ideas: https://clickhubspot.com/pdnb Episode 860: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) chop it up with skateboarding legend Tony Hawk.&...nbsp; — Show Notes: (0:00) Intro (1:20) Meeting Tony in Ethiopia (3:42) Economics of skate parks (12:38) The price of greatness  (17:54) Scraping by (26:33) The 900 (35:16) Tony Hawk’s Pro Skater  (52:20) Investing (58:53) Influencing on internet culture (1:03:47) Aging skaters (1:08:07) Tickets  — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Transcript
Discussion (0)
Starting point is 00:00:00 Fourth game just got released. It got to be in the top 10 of sales right away. And he said, the first three are still in the top 10. And I said, what does that even mean? And he's like, this is what it means. And he slid a check across the table for $4.5 million. That's how he made my first million. I feel like I can rule the world.
Starting point is 00:00:19 I know I could be what I want to. I put my all in it like no days off. On a road, let's travel. Never took it back. Can we show you something really quick? Just so you understand how real this is all about to be. Sure. So we're business nerds, but at least one of us has grown up watching you.
Starting point is 00:00:39 I'm going to show you why I like talking to you. This is me skating. Can you see this video? Wow. That's awesome. Is that 360 flip recent? Yeah, I'm 37 years old. Damn.
Starting point is 00:00:49 So look, there's a six stair. I'm jealous. That's amazing. Was that the Riverside Park right there? Riverside Skate Park. I moved right by it just and I go every Saturday and Sunday. Sick. I'll meet you there so you can teach me how to relearn 360 flips. Yeah, right. Have you skated there a bunch?
Starting point is 00:01:05 I can't do them on flat anymore. I can only do them on banks. Well, that's more impressive. But I grew up watching you forever. And so it's pretty cool that we've intersected at this strange place called My First Million where we talk about business and stuff. But I'm so excited to talk to you. I know Sean is too. Yeah, I actually, Sam, I have a funny story. So I met Tony once, many years ago now, like 10 years ago, We went on a trip to Ethiopia with charity water. Yeah, I was like, I know that face. Yeah, so we're in the middle of nowhere.
Starting point is 00:01:32 It's like, there's no service. There's no nothing. There's no water, right? That's why we're there. There's no water in these villages. And we're on the side of a mountain to kind of doing a hike. And this guy's like, Tony Hawk. And he recognized Tony Hawk on the side of a mountain in Ethiopia, a place where they didn't,
Starting point is 00:01:49 you know, they didn't even have anything. It was incredible. And the funny thing was the whole trip was like a bunch of who's, it's like, oh, this guy created Spotify, this great, could do this. Nobody knew anyone except for Tony Hawk. You got recognized on the side of a mountain. I thought that was unbelievable. That was a fun trip.
Starting point is 00:02:03 I had never experienced anything so remote for sure, but also with the whole mission of a life-changing water. It was insane. We got to fix wells. That was wild. Yeah. We got to see the water come out for the first time when the geyser blasts and stuff of that.
Starting point is 00:02:20 It was amazing. How'd you get looped into that, Tony? I was a big donor to Charity Water, and I had actually sponsored a well in the name of my daughter, who was very young at the time. She's now in college, but we got to go visit the actual well. And people were thanking me on my daughter's behalf, and it was really cool. That's one of the amazing things Charity Water did, and this is really not about charity. It's kind of a business lesson.
Starting point is 00:02:46 When Scott started Charity Water, he had no background in charity. But he decided, like, hey, he just asked himself, question, why don't I give to charity more? He's like, well, I think the main thing is you don't know where the money goes. You kind of give it. It's a black box. You just sort of, you hope something good's happening, but you never really feel the impact, see the impact. And so what he was doing was, you know, if you donated, you get like a GPS tracker of exactly where in the world your thing was going. You would see the flow meter of how much water is coming from your well once it comes online. And that, you know, for people like Tony who were doing like a full well, you know,
Starting point is 00:03:20 He would do these once-on-a-lifetime type of things. You could go see it. Go see the place and go talk to the people who are like the beneficiaries of this. And I just think that that was such a unlock for him and why charity. One of the reasons Charity Water was able to do so well as a nonprofit compared to the kind of standard operating procedures of nonprofits. Yeah, I agree. Well, also, I mean, coming from having my own foundation, I see how more engaging it is to have to know where your money goes. Like there's money that goes to research and that's hard to track and it obviously has value.
Starting point is 00:03:53 But when we do skate parks, you have literal concrete proof of where your money goes. And here it is. And you can go skate it. What year did you start doing that? 2002. Okay. And how many have you built? Oh, wow.
Starting point is 00:04:09 It's getting close to a thousand that we have contributed to. Yeah. Can you actually talk about that? Because I'm at this point in life where I've always had in my head. oh yeah, I'd love to give. I'm a good person. I'm going to give. But then it was always when I was younger,
Starting point is 00:04:22 it was like, well, I'll give later, right? Like, not now. Let me first get mine. Then I'm going to give. And I realized pretty recently, like, man, the get in mind never stops. You probably just have to start giving even maybe before it feels totally comfortable to do so.
Starting point is 00:04:37 And get going back in 2002 when you said you did that. Was it like, had you kind of like made it, or is there never have made it? You know, what's the right way to think about that? I think it has to start with a passion. of what affected you in your life, or how did you overcome something, or what did you see a void of, in my case,
Starting point is 00:04:57 my skate park was the skate park that I grew up near was my foundation. Like, that was the place where I felt like I belonged. It was obviously the place where I honed my skills, but more importantly, I found my crew there, and skating wasn't cool in the early 80s, and we were a bunch of misfits, outcasts. Like, you know, it was cliche jocks,
Starting point is 00:05:18 you in trash cans and stuff like that. And like, it's all true. But we found our friends there and our support system. And it was just a safe place. And, you know, not just for skating, but to hang out. And so when I found myself having this crazy success, I could see there was obviously a lack of skate parks because cities and even parents hadn't really accepted skateboarding as valid yet.
Starting point is 00:05:45 And I just thought this is my, The best thing I can do is provide these facilities for kids who feel disenfranchised, for underserved areas. That was it. That was the idea. We had no idea we were doing. My brother, actually my brother and my sister and I just sort of started it on a whim and started figuring out projects that already had some legs or there were seeds planted for a skate park and they were up against a lot of opposition from the city. from the community, and we could give them at the very least an endorsement and a validation. So the early grants were $10,000, $5,000, but that was enough to give them some sort of incentive and
Starting point is 00:06:39 acknowledgement. And usually that pushed it over, at least pushed it through to an approval process. And we learned as we went along and we ended up getting more big donations from corporations and any contracts that I entered into in terms of endorsements at the time. I made sure that 10 to 20 percent went straight to the foundation or that they were able to give even more. I mean, now, I'm sure you guys know, skate parks everywhere. You're living near one. It's wild.
Starting point is 00:07:12 Like 20 years ago, New York City, skate park? What? Yeah, now there's a bunch of them. And skateboarding is very cyclical. I don't know where we are in the cycle right now, but it doesn't feel like it's down. That's for sure. Well, I think that most of the skate parks
Starting point is 00:07:25 20, 30 years ago, were temporary structures. We're now building them into communities, into the landscape, out of concrete. I feel like they're more here to stay than ever. In those early days, you're talking about, like, you know, when you were a kid, go to the skate park, you found your crew. Was it obvious that you were good?
Starting point is 00:07:45 I mean, you became the Michael Jordan your sport. I just kind of want to know about that. Would anybody have known? Could anybody have seen that when they saw you at those early days? Probably not in the first couple of years. I was pretty bad. I was just kind of flailing. I didn't
Starting point is 00:08:01 understand what style was or how to create it in my skating. All I cared about was tricks. And so whatever it takes to do tricks. The body mechanics of that aren't pretty. You know what I mean? How do you spin your
Starting point is 00:08:17 board around. How do you turn this way? How do you go that way? And it was all just, that's all I cared about because it was just like, that was fascinating to me that there were things that hadn't been done yet that were possible and that I could do them at an early age. It wasn't until probably my third, real third year of skating that I started to get some recognition. I started to, you know, everything then was competition based. So your value, your ranking, that was the only way people were going to notice you. And I started moving up the ranks. In fact, when I finally got sponsored by the Bones Brigade, I was an amateur. I won the amateur series that year. And I owe a lot to Stacey Peralta because he recognized something in me that maybe I didn't even see. He saw me doing some
Starting point is 00:09:06 innovative tricks. They weren't big, but they were interesting to him. But I guess what he saw in me was that I was always frustrated. And he saw that I was... was determined and that I had the tenacity to keep out something until I get it and against, you know, even against my own safety. We talk a bunch, Charlie Munger, one of the best investors. He like has this line where he's like, take something serious that most people don't. And that's like a really good way to get outsized returns. And it definitely, I mean, that's obvious.
Starting point is 00:09:38 That's what you did. Skateboarding was not popular at all. And it seems like you took it serious. But did you have any mental attributes that you think? stood out amongst the other good guys at the time. Hey, I want to tell you about something pretty cool. We have a database of all of the business ideas that have been discussed on this podcast.
Starting point is 00:09:56 So hundreds of episodes, the team at HubSpot went through. They pulled out all the simple, relatable, interesting, profitable ideas that we have brainstormed, and they're all available for download for free. Just click the link in the description below. Thank you to our friends at HubSpot for sponsor this podcast and putting together
Starting point is 00:10:13 this free resource for you guys. Back to the show. I think I was just relentlessly determined. I just never gave up. And, you know, through repetition, through failure, I had to figure these things out. And I didn't know that was such an attribute at the time. It just felt like more of an obsession.
Starting point is 00:10:33 And even just doing things I wanted to do when I was a kid, like my mom would say, or her friends would say, like, your kid's a nightmare. He doesn't, he won't give up. And she's like, well, he's just very determined. And so she saw it as a positive. That is what kept me afloat or at least motivated even through success. Because there's a mindset, especially in skateboarding where you want to make it, right?
Starting point is 00:10:58 You want to get on the cover of thrasher. You want to have a good video part or you want to win a contest. And if you get to that goal, you might lose your incentives. I didn't care so much about those accolades. I cared about learning new tricks. so the day after a contest like a big one maybe even if I had won
Starting point is 00:11:19 I'm back on the ramp trying some new trick like I'm on to the next one Sean there's this word that skaters use a lot people use the word progression like you really progressed I thought you were going to say like a skater slang
Starting point is 00:11:32 you know they're like this is a skater phrase we use progression I mean I got I got much stranger ones but go ahead but you wouldn't think of like kind of like a punk rock kid being like progression man that's right You just, you progressed.
Starting point is 00:11:45 And the idea, skating is interesting because, like, let's say you ollie down a two stair. It's like, you very easily can be like, all right, I can do two. Let's see if I can do three. Okay, I can do three. Let's say I can do four. And, like, there's, in skating, there's very much this, like, incremental progress that's very measurable. And it's really exciting. And so, like, when I was skating as a kid, that's one thing I remember was, like, progression.
Starting point is 00:12:07 And I remember what's, I wasn't great. I was fine. But I remember what separated me from someone who's amazing. then there's a whole other category, which is you, Tony, of like these people who are never satisfied with where they progressed to. It was always like, now what, now what, now what? And it kept going. And those are the ones. I mean, those are the ones that have the longevity. And those are the ones that kids look to because they're not just basking in their glory. Right. You know, we often will talk about the upside of greatness, the outcome of greatness, what it's like to do all the great
Starting point is 00:12:40 things, but very rarely do you get to understand the price of greatness? So I want to ask you about the price of greatness. There's a guy who I went to, he went to the same high school as I did. He made it to the NBA for one year. You don't even know his name. Joe Alexander, probably never heard of this guy, you know, had just a little vacation in the league. But he was, he goes on TikTok and he says, here's what my life looked like from the age of nine. And he said, every day, this was my schedule. This is what I did. These were my rules I had for myself. And he's like, this is what it took. plus I had a growth spurt and got to 6.8. So plus the natural gifts, here's all the work that it took to get to the level I got to.
Starting point is 00:13:17 I just want people to understand that. I really love these videos because for those who enjoy the work, it's like, oh, here's a blueprint I can follow. Here's a frame breaker. Maybe that, maybe I'm capable of doing more. And for others who don't want to do the work, it's like, don't even, don't dream about that stuff because this is what it takes. If I asked you, what's your version of that? What was the price of greatness when you were sort of eight, nine, 10, 11, 12 years old? What did your life look like?
Starting point is 00:13:40 As soon as the bell rang, I figured out a way to get to the skate park. That was it. I was at the skate park until either my mom got off work, which was usually late because she worked at a night school community college, or until they closed. And I was able to get a ride home from someone that was 16. That was it. I was there all day. And I mean, a lot of times I would forget to eat. I wasn't trying to be skinny.
Starting point is 00:14:08 but it was like eating was just a distraction. That was time away from the pool. I think the difference is when you're working towards something like NBA, you know that there's this
Starting point is 00:14:20 goal and there is professional, there's income, there's fans, whatever it is. To reach the top of skateboarding at the time, I did it, it meant that you got your picture
Starting point is 00:14:34 in a magazine. That was it. I mean, truly, like, first place for a competition was $100. And I wasn't pro. So, like, I'm just trying to get free gear. That's the goal. When you're, I know that, I mean, you were making some money when you were 16, 17, 17, 18.
Starting point is 00:14:53 I want to ask about that. Sure, right. I mean, that did eventually come. And I got to ride the wave of skateboarding's growth and popularity, which was incredible and was, you know, something that I never dreamed of because that's, I guess that's the, That's the point is you, when you were a kid in those days, skateboarding, you couldn't dream of being rich or famous because no one was. So what did you think you'd be doing at like age 40?
Starting point is 00:15:17 Were you like, I got to just have fun now and maybe I'll teach. Or you didn't even think about it. Oh, yeah, I mean, my ultimate, I guess what I saw for myself, I was, I was always really good at mathematics. I thought I'd be a math teacher because I always helped my friends with homework. That was it. I wasn't aspiring to, you know, some professional level. It was just more like, oh, I'm good at this,
Starting point is 00:15:40 and that will probably be my career trajectory. And then once I was 16, money started to come in through royalties and suddenly realized that I was making more than my math teacher at age 17. I've noticed this trend. And this is actually something that has always surprised me. had this guy named David Rubinstein on the other day. He's like a billionaire guy who started a really successful company. And we've had a bunch of like really incredibly successful people on. And I've asked this question many times, like, where did you think it was going to go? And almost all
Starting point is 00:16:17 time, every time the answer has been like magnitude smaller than where they ended up. I think there's this like famous scene with Jeff Bezos and he was pitching his first investor when he was starting Amazon. And he was like, you know, guy, if we really nail it, I think this company can make a hundred million dollars a year. I really think it can do it. Or if you look at like Uber's early pitch deck, it's like, if this goes well and like the number was like 30 or 40 or 50 million dollars a year or something like that. And it's so interesting to see that like when you have these huge outsized great results, very rarely is the person who's doing it prediction even remotely in that stratosphere. Oh, please. I mean, my first year as a professional skateboarder, I had $640 in the bank from my contest
Starting point is 00:17:03 earnings, and I went out and bought myself a Honda scooter so that I could get to the skate park by myself and not have to rely on my parents for rides because their hours were not in tune with how much I wanted to skate. During that grind period, I've heard, I've read somewhere like you had a sort of $5 a day budget for food. Well, that came later. So I went through this first wave of success, which was, I like to credit to Back to the Future.
Starting point is 00:17:31 like when Back to Future came out in 85, kids wanted skateboards. I mean, Marty McFly invented the skateboard and a lot of kids, that was their first glimpse of what's possible. So there was this sort of wave of popularity that happened like 86 to 90-ish. And I was by then a young adult. Suddenly I owned two houses. I had motor ramp set up and then things dropped off very quickly in 91. My income was dropping by half every month. And what were you like 19?
Starting point is 00:18:03 In 90, I was, I was 22 by then. What were you making leading up to that? And then what did it have to? Oh, wow. I would say probably in my best year was in the 100,000-ish, you know, in the late 80s, mid-80s, that was like lawyer salaries sort of thing. And I had no vision of saving for the future. So I was like taking all my friends on vacation and buying the newest car and then flipping that one and buying another one, not flipping it, I mean, paying depreciation and then buying another one and, you know, going on shopping sprees at Sharper Image.
Starting point is 00:18:45 And, you know, I had the invincibility of youth on my side. And then all of a sudden it went down, I mean, I guess if I had to give you an example, I was making about $1,500. a month from my shoe sponsor Airwalk, they would call me every month or so and say, oh, you know, we really got to cut you down a little bit. So then that went to a thousand. And then two months later, that went to 500 and eventually ended up with 300 within the same year time span. And as that's happening, are you working? As that's happening, I'm struggling to pay my mortgage. I'm taking every odd job. I can. and by that I mean well okay so this is
Starting point is 00:19:33 this is 1990 I'm 22 I am officially too old to be a featured skateboarder like in commercials because they thought it was just a kid thing but I would but because they knew my name I would get hired as a Hollywood
Starting point is 00:19:49 consultant so I would I mean I remember this one shoot vividly they asked me to build a build a launch ramp so that the skater could go through the frame of this thing they wanted and then they were going to I think drop glitter or something down as you did it. And so they gave me $500 for two days of work. And they gave me $100 to build a launch ramp. I built a launch ramp in my driveway.
Starting point is 00:20:18 I borrowed someone's truck, drove it to Hollywood, set it up in this park, set it up exactly where they wanted. And then they said, okay, can you jump through the frame a couple of times? so we can see what it looks like. Okay. So I do the trick that eventually the younger kid's going to do. And he does it. And I drive the ramp home and paid my memories on months. Hey, let's take a quick break.
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Starting point is 00:21:23 I think you said it was maybe even his idea or he was like, yeah. It was his idea. No, it was his idea. Because he saw that I was careless with my income. I wasn't saving for taxes either. Well, and that's what I wanted to ask about your dad. Because, like, Sean and I are young parents. And, like, I think your dad was, like, he founded, like, the National Skateboard Association.
Starting point is 00:21:41 He encouraged you to get a house. Like, he... That sounds like the most supportive dad ever. What... Have you learned anything about parenting from him on, like, how to, like, encourage your kids to do what they love? Oh, of course. I mean, well, he was the sharing example of supporting your kids. even though they're doing something that isn't necessarily going to be a career,
Starting point is 00:22:03 but to support them in their passions, my older sister was a singer in high school, and he would carry, like he was their roadie. He was a Navy pilot from World War II, a child of the Depression, had a really rough childhood of him on his own. So he went all in when he had kids, and he was obviously very frugal with his money.
Starting point is 00:22:30 I mean, my mom had to raise four kids on a Navy salary while he was away. But, yeah, I learned that, you know, you just jump in and try to connect. I mean, you know, my kids, they all skate, but they're all into different stuff. And, like, my daughter is in the theater, and I would take her to New York and go to all the shows with her. I don't want to go to Broadway shows. You know what it would mean? Or that wasn't something that was like my first choice going to New York, but I want to experience it with her and I want to understand it.
Starting point is 00:23:04 And now she's at USC studying theater. So it's that kind of thing. And I definitely learned it by example from my father. When I was 17, there was a new development of homes going up of duplexes near where my parents lived. And my dad said, I think that it would be a good idea to try to get one of these homes and I can co-sign for you because you're not 18. And I mean, all I heard was you're going to your own place. It's like, it wasn't about the financial future. It was more like, oh my God, I have a place to party. And, you know, you're a senior in high school with your own place.
Starting point is 00:23:43 You're the popular one now. Yeah. Nobody's putting you in a trash can and then. So you, when you were in this kind of the downslide of it, though, you said you're 22. You're doing these kind of odd jobs just to pay the mortgage. I mean, did you consider quitting at this point? Are you just like, I don't know. What was your mindset then? And what did you tell yourself to get kind of through that period? Well, I never considered quitting skating because I never started skating for money.
Starting point is 00:24:11 So even if I had to find a, quote, real job at the time, I was going to find time to skate. That was just, you know, that was ingrained in me. That was, that was my Zen. And that was my escape. So what I told myself was you better start learning other skills. And I did. I learned how to edit video. I actually had a kind of primitive video editing system,
Starting point is 00:24:38 but I could do video effects and stuff. So I took some odd jobs doing that as well. I actually ironically edited a commercial for NEC TurboGraphics, which was a video game system at the time, because my friend worked for them and said, hey, Tony could do this for a tenth of the cost that you're going to pay, and I did it. And so it was just stuff like that. Like I just was trying to hustle and make ends meet.
Starting point is 00:25:02 And I mean, by then I had a child. I knew I had to provide for. So it just forced me into gear. But all along, I kept skating. Have you ever, and I know I'm harping on this, but there's you and then there's this guy named Rodney Mullen. Sean, have you heard that name Rodney Mullen? No.
Starting point is 00:25:20 He's another. There's him and Tone. are on the Mount Rushmore with two other guys, but it's definitely him and Tony on the Mount Rushmore of skating. He's like Tony, but was for flat ground. So he, I think maybe the kickflip he invented, but he invented so many more things. And there's this, like, talk where he gives.
Starting point is 00:25:38 And you could see, I think it's on Ted, and you could see how obsessed he is, where he talks about being, I think he was raised in the Midwest somewhere with all flat ground. Florida. Florida, sorry. He grew up on a farm in Florida.
Starting point is 00:25:50 And he's like obsessed. I know what it's like. Yeah, and that's why I was going to, like, you guys are very similar, and I'm always fascinated by this obsession and this, like, because you see it in everyone who's great. You have to have a combination of talent, luck, and this, like, obsession. Have you ever, like, analyzed that personality type about what makes you or someone like Rodney tick
Starting point is 00:26:12 and how it's different from the average person? I haven't. Other people have tried. I recognize it. Like, I've seen it in younger skaters, where I know that, oh, they're going to make it. What are the tells?
Starting point is 00:26:27 Because you're not there with them every day. So how do you pick up on that? They can't quench their desire. And they do some of the craziest stuff. They do some of the hardest things. And they just have this look of intensity, not joy. It doesn't look joyous. That's what it is.
Starting point is 00:26:47 You know, Rodney, like he created the black ground Ollie. He created the kickflip, the 365. The impossible. And he did it and he was on to the next one. It's so funny you're talking about that not feeling joy because you're like a very happy, nice guy. But then in 99, I think, when you do the 900, one of my favorite like clips is not actually the 900, but you see, I'm always fascinated by this like lock in moment.
Starting point is 00:27:15 You see you on top of the ramp and you look like a different person. You do not seem joyful. you are just totally in the zone. And I would always curious, what allows you or what do you feel like when you truly lock in and you have to perform? I think it was live TV. I remember watching it.
Starting point is 00:27:34 I don't remember if it was live or not, but you have all these people there. I'm always curious what you tell yourself before you have to do something great with all this pressure on in order to lock in because it seems like you change to a different person. I think what do I tell myself? I tell myself, this is the one.
Starting point is 00:27:50 every time. And I am way past testing this. And if I feel like, I mean, there's so many elements, especially to that trick, there's so many elements that's just like, you've got to have the right amount of speed, you got to have the right snap, you got to have the right trajectory. You need enough height to be able to see your landing zone.
Starting point is 00:28:11 But at some point, you take all those things for granted and you know you were going to commit to it, even if one of those things isn't right, which I did, obviously, in that moment, several times or a dozen times when you look at it. Are you fearful? You don't see failure. That's what it is. I do not see.
Starting point is 00:28:32 When I'm doing that, I don't consider consequence. I don't consider that I might be too tired and give up. I don't consider that I might seriously injure myself. because once those thoughts enter your head, they can spiral out, or that will be the actual outcome of this. I knew in that moment that I'm either going to make this trick or you're going to carry me unconscious out of this arena.
Starting point is 00:29:04 What were the odds of success of that trick? Well, for me, the odds, up to that point in my life, the odds were 100% that I'm going to get hurt if I try to make this because every other time that I tried to make it, I got hurt. So you had never done it before that moment? No. In practice, nothing, never.
Starting point is 00:29:23 No. No one had. No one had made it completely and ridden away. But I knew, I mean, the last time that I fully committed to it was a few years before that, and I broke my rip on a ramp in a warehouse at around 2 p.m. on a weekday, and I had to go pick up my oldest son. he was little then at preschool, barely able to breathe
Starting point is 00:29:49 because I had broken my rib and like he's waiting for me so I had to go get him. Like that was the sort of state of things in 1994 and then fast forward and no one's watching. Like I just did it because I wanted to make it. And then fast forward five years
Starting point is 00:30:04 and it's on this huge stage on live ESPN. Like it just made no sense. But I blocked all that out because it was like, I'm finally, at the threshold of doing this thing that has plagued me for 10 years.
Starting point is 00:30:18 And I have the support of my peers, which, I mean, I think what people saw in that moment that is much bigger than what I did is they saw that there's this pursuit, this sport that, yes, it's competitive, but there's so much camaraderie in it. And the progression of it is dependent on a collective effort.
Starting point is 00:30:41 And so what they saw was like, whoa, that seems cool. I feel like a lot of kids saw that. Like, this seems cool. Like, you skate with your friends, you compete against them, but they cheer you on, and you can do stuff that no one's ever done.
Starting point is 00:30:55 I don't know. I hope that that was the bigger takeaway from that moment. Well, this is crazy to me. So I'm, okay, so I'm not, obviously, I'm not like Sam. I'm not a skater. I didn't, yeah,
Starting point is 00:31:04 but I paid a pension to this just because everybody did at that moment. It was cool. I had always assumed, just because I was like, didn't really look that much into it, to be honest, but I just always assumed that I knew nobody had ever done it
Starting point is 00:31:16 kind of like in competition or visibly. I didn't know you had never done it in practice, not even like not even close. So the gap between like kind of the expected objective result, which would have been you break your rib or worse, and then like the glory of actually pulling it off in this moment, that doesn't even make sense to me. That blows my mind that you even tried it.
Starting point is 00:31:39 Like what was the thought process? Oh, the reason I tried it, I'll tell you the reason I tried it is because it was a best trick event. We had 20 minutes. My best trick at the time was a very old 720, which means that your body does a double spin, 720, and your board does a 900. That's what the very all means. I had made that once in my life.
Starting point is 00:32:03 And so I was like, that's my best trick, right? I did it. I did it halfway into the event. I didn't expect to be able to make it even possibly. So the fact that I did it, I didn't really have anywhere to go. And if I remember correctly, the on-site announcer,
Starting point is 00:32:24 not the on-air announcer, but the on-side announcer Dave Duncan, who has been announcing skate competition since the 80s, he called me out. He's like, let's see, one of those 900 attempts, Tony. And I was like, dude, like, all the things. really you know I can't do it you know I've never haven't done it but I thought yeah why
Starting point is 00:32:48 no that's that is the next stage of what I want to do and I tried my first couple were just for the crowd it was just more like here this is what it looks like to spin two and a half times around because I can I can bail out of them safely it's when I really start to commit to them is when they start getting dangerous and I would say within my probably like Fifth attempt, something clicked that every attempt was consistent. Usually we're skating on these rickety ramps. They're, you know, one wall is kind of vert. One wall's oververt.
Starting point is 00:33:24 They're not that wide. Like, you know, this was state of the art half pipe that we had never really been able to ride in those years. And I felt like, wow, my speed is consistent. My spin is consistent. Like before I would get maybe. one good try out of five. And I had to commit to that one good try.
Starting point is 00:33:46 And now all the tries were good. So I guess I can commit again. Somewhere around the sixth attempt, I thought, all right, I'm going to commit to these landings and see how it goes. I knew that the time was up. I thought we were off air because they said, you have 20 minutes. So I figured, okay, that's the live feed, right? But that wasn't the incentive for this.
Starting point is 00:34:10 The incentive for this was to finally get past this milestone or this hurdle that had plagued me for so long. So when I finally made it, you know, I knew that it wasn't part of the competition. I didn't think it was on air to live TV. It was just finally this relief. That's what you saw. It was just like, oh.
Starting point is 00:34:31 And my first thought was, I never have to do this again. I'm free. I'm free of this. Little did I know watch what you wish for, because little I know, everywhere I went now that's all they want. The following years,
Starting point is 00:34:44 people were like, do a 900. Wait, so were you able to just do 900s from then on? Like you, you now, I couldn't do them occasionally,
Starting point is 00:34:52 but they always took several tries and they didn't always work out. Sometimes I would just get exhausted and it didn't work, or the ramp is too slippery or whatever. Dude, Sean, you should see it now.
Starting point is 00:35:03 Now there's kids that would do like back to back. Like, is it, what's after 900? 10, 1020? They, do 900. They do back-to-back 9-100s. Yeah. One kid did a kickflip body barrel 900.
Starting point is 00:35:16 You know, so he's got a kickflip in the middle of the 900. Is this like a Roger Bannister now they know it's possible? Or like, is the gear better? I mean, that's what it was always. But that is the through line of skateboarding. We keep building upon what we saw,
Starting point is 00:35:32 which is exactly what I did. But the era that I grew up in, a 360 was the most you could spin. and then Mike Nigel did the 540 and then I did a 720 and then 14 years passed in between that in a 900 So I discovered you through your video game
Starting point is 00:35:50 I used to play it every day after school All the Dreamcast I loved that thing That game was incredible Can you tell the story about the video game And as I understand it There was like a you know Because it's a business podcast
Starting point is 00:36:00 There was like a moment where they tried to buy you out Or like buy your royalties out Can you just tell the video game story Of the Tony Hawk First Purskker game Well I mean you're talking about my first million, that's where it came from. Without question. Well, the story of the game, it started actually more around 1997.
Starting point is 00:36:18 I got a call from a video game designer, I would say more like a coder, who was said, I worked on this engine for skateboarding. I want to see if you would go pitch it with me as a game to publishers and console manufacturers and I was all in I mean I loved I was an arcade kid
Starting point is 00:36:44 there was an arcade at the skate park and the last game that had been released up to that moment was skater die for Commodore 64 so we're
Starting point is 00:36:57 years past that we were coming into home consoles more now and what he had it was on a laptop it was it was keyboard controls It was like this skater just kind of carving in around bowls.
Starting point is 00:37:12 It wasn't great, but it was something. And the graphics looked better than anything that had been previously released. So I went with him to meetings. We met Nintendo. We met a few software publishers and just no takers. I mean, it was almost embarrassing the conversations that we were having with these people. Because it was like, I remember one guy said, skateboarding isn't even popular.
Starting point is 00:37:38 Why would a skateboarding video game be popular? Was this before the 900? Yeah, yeah, yeah. This is like, this is like 97-ish. And I didn't have a good answer to that. And this guy that I was working with got really frustrated. And he just said, look, I got to find a job. Like, I don't think this is it.
Starting point is 00:37:57 I don't think this is what's happening. And I kind of agreed with him. Like, I don't really want to go to these pitch meetings either because they're just kind of degrading. And he said, but I do remember one, the last thing he said to me, he said, I feel like your name is now planted in the video game world as someone who would like to work on a game or do a game. And if someone does one, they'll probably call you. And I was like, sure.
Starting point is 00:38:23 And about a year later, I got a call from Activision. And they said, we heard you're working on a game. And I was like, I'm not, but I want to. And they said, well, we are. We are working on a game that is skateboarding, and we would like you to come see it and see if you want to be involved. And I went up to Activision.
Starting point is 00:38:44 They had just released, what was it called, Apocalypse with Bruce Willis, like literally featuring the likeness and voice of Bruce Willis, which was kind of a, that was a new thing. Were they big at the time? The game? No, the company, Activision. No.
Starting point is 00:39:02 Now they're huge. I mean, their biggest hit before that. That was pitfall. But was it like dozens or hundreds of employees? More like dozens. Wow. They had just been taken over. Bobby Cotech actually just took over the company and I think bought it for much less than
Starting point is 00:39:19 they ever expected. And they were just trying to make something new happen. And like I said, I mean, you're talking about pitfall. That was like, that was mid-80s. The good thing about that was that they were open to kind of anything. They didn't have this cookie cutter approach that this is how we make popular games. They have to be first person shooters. They didn't have the call of duty mindset.
Starting point is 00:39:46 So they were willing to let us kind of go crazy with a skate game. So I went up there and they handed me a controller and a modified PlayStation. And the first version of what became THPS that I got to play was Bruce Willis on a skateboard with a gun. strapped to his back doing all-easing kickflips across the desert and it was amazing I mean it was like
Starting point is 00:40:12 as soon as I did I was intuitive the controls were intuitive I was like I said I was doing method errors no you weren't Bruce Willis was doing yeah he was
Starting point is 00:40:24 and I thought this could be the coolest thing ever for skateboarders and like everyone told me at the time skateboarding was not popular But I set out to make a skateboarding game that hardcore skaters themselves would appreciate. That was my goal.
Starting point is 00:40:42 That's why it was awesome. I don't know if you know this, Sean, but all the levels, those are real skate spots. Like when I moved to San Francisco, I was like, I saw Third an Army on Tony Hawk's Pro Skater. I got to go skate it. Or like, that's how I got introduced to like Goldfinger and like a lot of these bands. That was awesome. And then like, you know, Alyssa Steamer, Andrew Reynolds, Jeff Raleigh, like all these skaters that were on there, they were like, my guys now. It created a whole thing. It was pretty wild
Starting point is 00:41:07 because it was authentic to like the skater nerds could talk about it. But then like anyone was into it. It was pretty crazy. You found that sweet spot where the hardcore, you know, enthusiasts respects it, but it's broad enough where a guy like me who's never skateboarded who didn't know these are all after real parks. I just could use it and have fun, right? It's like a Pixar movie where it has two different people can watch it and get, it both enjoy it. but at two totally different levels. Yeah, and I didn't really expect it to resonate with non-skaters. I knew it was a fun game because I had played video games for the whole life.
Starting point is 00:41:42 But I also knew that it was niche and skateboarding was still kind of more alternative and whatever you want to say. But I will say that I got lucky in, I mean, I got lucky in all kinds of ways, but one way was I had just done a couple of big marketing campaigns, promotions for brands that that I believe in, but their campaign was cheesy in terms of how represented skateboarding because they wanted, you know, it was, it was Madison Avenue and they had their take on what skateboarding was. And I just went along because I'm finally getting paid, you know, to do something with skateboarding. And I, but I didn't feel like it had skateboarding integrity in mind or they didn't really care about it. And so I told myself, if I get any more big deals from big companies, I'm going to demand that I have final approval over what goes out.
Starting point is 00:42:43 That was a daring move at that time because skateboarding was still, you know, it was X games, but everyone else knew better of how to do commercials and campaigns and stuff. And so the very first contract I signed with that approval demand was Activision. And like I said, they were kind of throwing everything against the wall. So they said, okay, we'll trust him. And then as the game started to get developed, as it started, there was kind of a buzz in the air about it. I actually, I mean, it's been a long time, so I'm not getting in trouble anymore. But I burned copies of it from my friends while we were developing it.
Starting point is 00:43:26 So like a few of my friends have beta versions of T-HPS, and I actually modified their PlayStation so they can play it. Because I wanted honest feedback from real skaters. This is before we actually chose the characters, and they would let other people play it and prominent skaters, and at some point there was a buzz in the skate industry about the game. They just called it the game. And I knew that we were on to something
Starting point is 00:43:52 if hardcore skaters are excited to go, buy a console to play this game. And then as Activision started to, as we were getting close to the release date, they started sending it to game review magazines, you know, media outlets, whoever would pay attention and started getting insane feedback. I mean, they were getting reviews of like 9.0, you know, perfect 10, whatever. and right before the release, they called me and said,
Starting point is 00:44:30 we want to offer you a buyout of future royalties. So what does that mean? They said, we want to offer you half a million dollars and then you won't get royalties going forward. At that time in my life, someone saying a half a million dollars sounded like a half a gazillion dollars. Like I had never heard anyone speak those words
Starting point is 00:44:52 unless they're talking about some fantastical person that we will never meet. But I had just bought a new house. I had got a mortgage that I could finally afford. I had some decent prospects with sponsorships, with a competition. I was still competing. And I thought, now I'm going to let a ride. Like, why not? And that's how I made my first million.
Starting point is 00:45:19 Do you remember, or can you recall the day after the first game or a few games in or a few years in where you started making money where you're like, oh, wow, life is different now because of this game? Sure, yeah. I would say definitely after the second release where things exploded with interest. And also just in terms, because of that, people knew my name more in the general public. and then suddenly I was getting offers to do bigger campaigns. I mean, I was getting invited to red carpet premier. Just random stuff that made no sense to me.
Starting point is 00:45:59 It was exciting, but it was also just kind of like, this is a weird level of fame that I never expected or even wanted. But I will tell you that when the fourth game was released, if I have this right, I had lunch with my connection at Activision. actually went up to LA. He's like, I really want to talk to you about the game and the future of it. And fourth game just got released.
Starting point is 00:46:25 It got to be in the top 10 sales right away. And he said, the first three are still in the top 10. So at that time, four out of the top 10 games were T-HPS. And I said, what does that even mean? And he's like, this is what it means. And he slid a check across the table for $4.5 million. Was that life-changing? Yeah.
Starting point is 00:46:50 Was it the same feeling as the 900, just relief, or this time you had some joy? I mean, it's joyous. You know, I never did it for that, though. So it wasn't like, oh, okay, that's it. I'm finally, I finally made it. It was nice to know that my family would not have to struggle. Today's podcast is brought to you by my friends at Mercury. They make the world's best banking product.
Starting point is 00:47:11 I think you know this already. I use Mercury for all of my businesses. I think I have like maybe seven or eight businesses. We use Mercury as our business banking across all of them. And now they actually just launched a personal bank account. So I have my personal account there. I moved off of Wells Fargo and Chase. I'm just all in on Mercury.
Starting point is 00:47:26 Why, I like products that are easy to use. I like products that get me and the problems that I have. So like very easy to make a joint account with my wife. Very easy to spin up virtual cards. One click and I get savings yield. It just has all the stuff that I need in one place. So if you're looking for the best banking product on the market, it's definitely Mercury.
Starting point is 00:47:43 I will fistfight anybody who disagrees with me on that. Go to Mercury.com slash personal. and learn more. Mercury is a fintech, not an FDIC insured bank. Banking services are provided through Choice Financial Group and column N.A. Members, FDIC. Not many people were doing the type of thing you did. Like, you were actually, in a way, one of the first kind of influencers to have a product or a brand. Right now, like, you know, today that's very, very common. But actually, you're one of the kind of early success stories. No, that was, that was super strange. I mean, people would talk about Tony Hawk and they're not talking about me. Even the game designers and the people who worked at Activision would be like, oh, well,
Starting point is 00:48:18 for the next Tony Hawk, and I'm like, hi. Well, it's a very, it's a, it's a very strange thing because there's like Wayne Gretzky, Michael Jordan, Tiger Woods, Lance Armstrong, Tony Hawk. Like, that's a very, and then maybe like Kelly Slater for surfing, but it's a very strange thing. I'd have to imagine. Do you guys hang out once a year? You just get together, face of the sports.
Starting point is 00:48:38 Dinner that we do. Like you put your hands in the middle, like your rings touch. Wow, yeah. That's some Illuminati. No. But my name was associated with. games. Like Jordan, you probably associate it with shoes, right? But it was wild. And I think at some point I embraced that more. I was trying to, you know, make it more like, that's not me, that's not
Starting point is 00:48:59 the, but I'm proud of the series and I'm proud of what I brought to it. And I'm proud of how it affected kids at a formative age. Like you said, people discovered a certain type of music. They discovered a love for skateboarding. I think also a fan base discovered an appreciation for skateboarding that maybe they never had. And that was the tipping point for skateboarding because before that, the only people that loved skating were skaters, right? You could not explain the nuances of a kickflip to a non-skater before 1998. They didn't care.
Starting point is 00:49:39 Like, why are you still playing with that toy? And after that, it was like, people tuned in and they appreciated it. it like there became a reverence for Rodney Mullen finally. You know, he was like the oddball freestyle kid. And all of a sudden it was like, nope, he created these tricks and this language. Well, I think one of the things that, for me at least, you know, I don't think I ever cared about the skating, but there was always something that, you know,
Starting point is 00:50:06 I think the great athletes and the great performers transcend the sport. So to me, what you did was not about skating, but it was about the idea of going for it. Like, you just, wow, like that guy really, really cares, he's really going for it. He's taking risk, you know, his courage, it's cool. There's like bigger ideas that you can attach to that you can use in other ways. And I'll give you an example. I think recently you talked about how, you know, you were skating, you broke your femur, and you had this great tweet about like coming back and just trying to do a kickflip again.
Starting point is 00:50:35 And then I think the way you said it was like, it was so satisfying when you finally were able to do it. Coming back from the injury, you're older now. And like, this is a trick that you could have done in your sleep before, but now it's hard, and it was so satisfying to pull it off, and you're like, find your kickflip. And, you know, I'm not skating, but I could take that and I can use, I could find that, right? That was inspiring. Yeah, well, I think it was more, I, uh, I had a bad recovery when I broke my leg. I, my bone actually moved out of place. It was, it had been set with a titanium rod, and I just got back out there too soon. So I kind of sabotaged the healing. Eight months later, I had to have a reset again.
Starting point is 00:51:15 and redone again. So I never really even got to the kickflip stage and that first go around. And then when I got a reset and I started to do a proper recovery and wait enough time, when I did it, it was so hard.
Starting point is 00:51:29 Like it was so, you know, scary, painful. It was ugly. Like, it's not the kickflip you want to promote. It was just more like I did a terrible, sloppy one, but I did it. And I think that's what I was trying to convey is like, find your kickflip. it doesn't have to be perfect. It doesn't have to be the dream that you have set for yourself,
Starting point is 00:51:51 but get to that stage because then there's more to offer. There's more to get to after that. Can you kind of give a rundown of what like the Tony Hawk Empire is right now? We had Rob on, Rob Deerick a while ago, and we've become buddies with him and you guys seem similar where you have like, it appears as though you have like a fantasy factory. Like you have the warehouse with a ramp and you got a team there. What's the whole business now? Well, Birdhouse Skateboards is my first company that I started in 1992. I've got a birdhouse board right now, by the way. Oh, thank you.
Starting point is 00:52:26 You're keeping us alive. And then I do a lot of speaking engagements, kind of like Rodney. That's what Rodney's bread and butter is now. Really? And so I'm doing a lot of those. I do. We have a charity, the Skapart Project. We have hawk shoes back in the mix.
Starting point is 00:52:42 We have hawk clothing as well. well. And we do a lot of licensing. We have our own video production company, 900 films, who have done stuff with like liquid death, pretty much anything that you've seen of me out there, Hewnall, Ridgewall, stuff like that. It's done through 900 films and also just skate content. And then I have my ramp. I mean, really, that's the pinnacle of the office. when you say I have my ramp What does that mean? I have my own half-fipe.
Starting point is 00:53:19 I have my own half-fite in the warehouse of the office. The Crown Jewel. Literally, when I hang up with you guys, I'm going there to skate. I'm not going there for a meeting. I'm not going there for some sort of pitch or concept. I'm going there because I want to skate. But I think you've done some good angel investments too, right? Yeah.
Starting point is 00:53:37 I've definitely gotten lucky in that I get to, you know, I sort of know some of the main. Silicon Valley players that I've met through the years, and they've invited me to invest in some stuff that I was interested in and probably wouldn't have had a way in. What are some big ones? Nest, Blue Bottle, well, liquid death, but they're still trying to figure out what they're doing. Events.com, I think, is about to go public, and a bunch of others that I'm still holding on to.
Starting point is 00:54:11 I think DocuSign is one of them. DocuSign, yeah. That's amazing. Do you, you know, when you kind of think about, because it looks like you did a bunch of different business ventures, some work, some didn't, normal as an entrepreneur. Sure, yeah. If you think back now, like, what was common about the ones that worked
Starting point is 00:54:30 and what was common about the ones that didn't? Do you find a through line or kind of a signal there that you can now look out for more? Not always. No, I mean, I would say restaurants have been the riskiest, but also I can't stay away. What did you do? Or what have you done?
Starting point is 00:54:47 Well, I invested in a few. Some didn't work. One specifically counterburger. I don't know if you guys ever been there, but they started a few chain. They started a few in San Diego, and I invested in two of them, and that didn't worth.
Starting point is 00:55:02 But currently, Chicken Hawk is our Nashville Hot Chicken Restaurant that's here in Encinitas that I'm super proud of, and it's, you know, the menu speaks, for itself. People love the vibe. The vibe is like 90s skate. We have a bunch of videos playing. I have a bunch of my sort of trophies and artifacts on display there. But I would say what has worked is if it's something that I am truly passionate about and that I can contribute in more ways than just
Starting point is 00:55:31 money, those seem to be the ones that do well enough. And the people behind it, I mean, that's what it is. It's just like, you know, there's sort of a dream team of people that I know. And if they tap me to be involved in something, even if something I know nothing about, I'm in. And then not those don't always work either. But for the most part, their success rate is unparalleled. You're, I'm a huge birdhouse fan. But Rob, when he was on, he was like, man, skateboarding, particularly decks. Like, it's a really hard business.
Starting point is 00:56:07 Like, the margins are small. And if I remember correctly, decks have been like, $60 for like 20 years. Like the price has always been the same. They're still 60 bucks. When I was 14, there was $60. Can you tell us the origin story of it? And what was like the peak in terms of how big it was?
Starting point is 00:56:22 And was it ever even good, even at its peak? Yeah. Well, the first few years of Birdhouse were pretty bleak. In fact, I had a partner at the time, Pear Willender, who was also a pro skater. And we had some heavy discussions, I would say, within the third or fourth year being in business that we can't keep cutting our salary, for one, but we definitely can't lose money.
Starting point is 00:56:48 I got lucky that he had a business degree and he was able to keep it afloat. And then when the X game started, we saw an uptick of interest, which actually brought us into finally being profitable around 97, 98. And then when the video game was released, I do remember having this conversation with him, too, where I said, you know, we got to include our skateboards in the game as options. And he said, well, they should be paying us. And I was like, they don't have any money.
Starting point is 00:57:18 You know, they weren't throwing money around at the time. And also, I disagree because I feel like this could be the ultimate marketing tool. Once this gets out there, people will know what Birdhouse is. And a lot of, you know, some of the skaters in the game were Birdhouse riders, of course, but also because I believe there were some of the best at the time. And that is what happened.
Starting point is 00:57:40 When that game got released, our sales went ballistic. I mean, those were the heyday of Birdhouse in terms of recognition in terms of the consumers wanting it. Probably 99 to 2005-ish was sort of the peak. But I've kept it going all through the years, even through the harder times. you know, through being creative, doing licensing, trying to supplement the paying riders through other licensing of my own, because I still love it.
Starting point is 00:58:22 Yes, Robb's right. It is not a profitable business. But I don't care. Hey, I don't know if you saw this story about Novak Djokovic. I think it was Jokovic. It was some, either him or one of the other top players. And he was in a slump or he was kind of falling out of love with the sport and his coach or whatever had a great conversation with him which was like you know
Starting point is 00:58:42 when you when you got into this and you were at your peak you know was it because you were winning was it because you wanted these titles was it what was the thing he's like no I just love to swing the racket and he's like do you still love to swing the racket he's like well then you should go out there and swing the racket and he like got back on form and went back to the top and kind of like rediscovered the love of the game had did you did you have moments like you said like after this podcast I'm going to go skate it seems to I never lost my interest in skating. Not once.
Starting point is 00:59:13 In fact, at some point, all of the other stuff I was doing, especially when the video game was hitting, was just distracting from my actual skate time. And I had to schedule it out. And I remember, like, there was a video that these guys wanted me to be in, and I thought it was important. It's like a more core video,
Starting point is 00:59:33 but it was like they were offering me to have a little section in it. And I was looking at, my schedule and I was like, I have, I have from 1 p.m. to 2 p.m. next Thursday. That's all I can give you. And I remember thinking like, this kind of sucks. That's how I have to schedule my skating. It used to be, I just did it when I wanted to. I learned to shift that priority through later years. I mean, in all kinds of ways, mostly to spend time with my family, but also to find time to skate in a meaningful way, not just for a video.
Starting point is 01:00:09 Hey, I want to ask you about internet culture because I grew up watching like 411 videos and like basically Sean, like before the internet, like there was magazines like Thrasher and then there was Trans World and they would put out, I don't think Thrasher did it, but these companies in audio and Burthouse would put out these skate videos quarterly, annually,
Starting point is 01:00:31 or they would have like monthly video. It was basically a video magazine. and you'd have to go to the skate shop and you'd have to buy it and it was all word of mouth and it was awesome because you start falling in love with these skaters because they would show personality
Starting point is 01:00:46 like it was almost like a combination of skate video music video and home video and then eventually occasionally it'd be stunts which is how jackass kind of came to be but it was really cool because it was like sort of like vlogging before YouTube came around and it was very impactful to me
Starting point is 01:01:02 and then there was like zines like Thrasher which is a magazine that's still around, they were pretty amazing. And it's sort of like when YouTube, it was first E-BOM's world and then YouTube, when it started getting popular, I remember thinking, this is just skate videos.
Starting point is 01:01:16 This is like what I, like, it was very, it was so interesting how this like subculture, DIY culture, it didn't directly become mainstream, but it definitely influenced the thing that influenced the thing. Do you know what I mean?
Starting point is 01:01:28 Oh, for sure. I think that, yeah, skating, tag creative people trying to find an outlet. And it's funny, you said zine, someone just gave me this. This is my zine I created in 1982. That's awesome. And my friend had one copy of it. And that's what we did. Like, this was before, you know, there were no skate magazines. So I just created one. So what would be, what's in that? What would be in it? Mostly pictures of my friends skating at Ari Local Park, Del Mar.
Starting point is 01:02:04 I even, like, fake some ads. Like, I made an indie ad of independent riders. Indy didn't pay me anything to do this. In fact, my brother worked at a newspaper at the time. I used all of their resources to make these happen. And then you would distribute them where? I think I put them on display at the skate park because at that time, Delmar Skate Ranch was the only park open in Southern California.
Starting point is 01:02:27 So I just put them on display. And I think that I sold them for 50 cents. and at one point the skate park manager said hey do you want the money from your magazines and i have like thirty dollars and i was so excited well did you did you meet any of the early internet company guys like like the like youtube or anything like that because it seems like there would have been a lot of crossover between this kind of underground world the one the one guy i met in those early days was Kevin Rose, because he was a hardcore skater when he was doing dig, and he actually got me to go to my first Comic-Con
Starting point is 01:03:06 because he wanted to do an interview with me. And it's funny because I live in San Diego, and I avoided Comic-Con like the plague because of all the traffic. But he and I got close, and he's the one who led me into Blue Bottle. That's a good hookup. Hey, you said you do, like, corporate speaking or you do speaking gigs. What's the main message you try to get across at those? Well, it depends on what it is.
Starting point is 01:03:27 If it's a keynote, I'll take people through my story for the most part and try to give some examples of turning points and decision-making. But also, I fine-tune it to what their theme is. Right. So I'll pick specific stories to lean into, depending on what their messaging is. And then sometimes I just do what they use to call fireside chats, like with the mediator.
Starting point is 01:03:52 I'll take questions from the audience. That's more fun for me, because you can go different places with that and on different tangents. Is there anything that you're going to look forward to now in terms of business or in terms of accomplishments that you haven't done yet? What's keeping you up at night? Oh, wow. Yeah, I don't have lofty goals, really.
Starting point is 01:04:15 I'm just trying to keep it moving. I'm still skating, so I think that's probably as ridiculous. as it sounds when I'm closing in on 60 here, that I still want to learn some new tricks, but I try to trick yesterday, and I'm going to go back at it today. It's not some high-impact spinning move, but it's something that gives me joy and incentive.
Starting point is 01:04:44 But in terms of more life stuff, I mean, we have a grandchild now, and that is, I understand why people gush about being grandparents, is because that is the most fun thing ever. And so I want to make time to be available to him. And also to still provide for our family. So I'm trying to find that. That's always the challenge, but I'm up for it.
Starting point is 01:05:09 I've been kind of depressed over the last 12 months when I go out and skate now. It takes so much longer to warm up. Like to get my hips warmed up, it's crazy. And then every time I'll tell you, well, when you close in on 58, some days you just don't warm up. You don't get there. That's what you have to look forward to. Just pack it up.
Starting point is 01:05:30 No, you don't pack it up. You just have to take what you head, like whatever you got that day, you have to take and be like, all right, that's all I could get. Like I used to go and I'm like, I have to try one new trick. And now I can't get hurt
Starting point is 01:05:42 because I got to lift my kids up later today. And so like if I feel pressure, it takes forever to get my hips activated and warmed up. It sucks, man. It sucks, man. It sucks. It's the only time that I've felt old is skating. Well, I feel you there, but also I do have some techniques for warming up pre-skating
Starting point is 01:06:00 that have helped me in my last five years for sure that I can share with you. Maybe this is the next thing. This is the next Tony Hawk Pro Skater. It's a skating for aging. A skating for aging video series that you create DVD straight to VHS, maybe. And we just distribute it to the tens of people out there who are. You know, 40 plus skaters that are trying to steal cheaper. Well, one of my friends is a pro skater, was a pro skater in the 90s.
Starting point is 01:06:29 He actually asked me, like, do you have any tips for sciatica? And I sent him all my stretches I do before I skate. Like, I just set my phone up and it's like, here's this one, this one, make sure your palms are out. Dude, I'm not joking. I need that. All right, here. Well, you want to see you want to show you where I know. All right.
Starting point is 01:06:47 All right. Give it to us. This is the first one. Can you see me right here? Yeah. All right. You get on one knee, leaning forward. Everything is straight through your back.
Starting point is 01:06:58 Even your neck, you're trying to push upward with your head and your neck, chin down. And then you hit hands out, twist them out, keep them twisting, keep pushing out like this. Keep all that tension for 30 seconds. Are you leaning forward? And everything. Nice. Up right. Yeah.
Starting point is 01:07:17 You continue to be forward. Do it the other one, 30 seconds. But for your hips. You want to do one outwork too, like this. Oh, there you go. Okay. And then 30 seconds on that. That's like the quickest warm up.
Starting point is 01:07:32 I'm going to go to Riverside, the skate park. And sometimes they go to Tompkins, which, Sean, in New York City, Tompkins, it's kind of like, it's a little hardcore. Like, the guys are, can be rough, and they're really good. I'm going to do that. And I'll be like, guys, Tony, Tony told me. Like, it's okay. I don't think that's good. I don't know if that's going to get you the leverage that you.
Starting point is 01:07:51 think it is, but... You're going to say it either way. I tend to do them outside of the skate space, and then I come in more warmed up like that. I'm already wearing a helmet, so I'm older than everyone. I'm wearing a helmet, so I already get like... Join the club. I already get a little look. Why is Tony's foundation building huge stretching areas next to all the parks that they're building?
Starting point is 01:08:13 But I feel you in that, like, you're... When I go to a skate park, I usually go before 10 a.m. because that's the time when it's crusty old dudes, full paths, and they're not, they're stoked you're there. They're not going to give you a hard time or anything. Or it's parents with little kids. So that's, to me, those are the prime hours, like 8 to 11 a.m. at a skate park.
Starting point is 01:08:39 And Sean, one of the fun, I like having Sean here because I can explain skating. One of the fun parts when you're a kid is when you do street skating, you go to like corporate buildings and you jump down the stairs and handrails and stuff. And you always get the police call. And so part of the culture is kind of like avoiding getting that done to you and like the confrontation. I don't do that at all anymore because I'm like, I don't want someone to take a photo where I look stupid. I don't want a confrontation. So I'm softer than cream cheese now.
Starting point is 01:09:06 It's only skate parks. Also, I don't want to look. But to your advantage, there are way more skate parks than ever. Yeah, it's way better. Street obstacles. So you're living in the best timeline for that. But that was like the most fun as a kid was skating until you get the police called and running from the cops and going to different. I had so many tickets.
Starting point is 01:09:26 What would a ticket be? Like trespassing? I got a ticket for skating on the boardwalk of the beach in Oceanside for $150 in 1990. That's ridiculous. And I paid it to avoid going to court to try to fight it because I was like, I guess you can't skate on the boardwalk. was California. I thought like we were living the dream. Have you been arrested? No, I got a speeding ticket in Georgia
Starting point is 01:09:55 and this is around the same time like 92-ish and I mean I was I literally rented a geometro. I got a speeding ticket for going 70 in a 55 and the guy looked at my license and immediately like his whole vibe changed because it was from California and he's like oh I'm taking this guy down and he goes well you're from California. I can't write you a ticket. You're going to have to come to the
Starting point is 01:10:22 sheriff's apartment and put me in a holding cell. Wow. For 25 over. And then, well, he just, he just said like he couldn't process, whatever it was, whatever his excuse was, he couldn't process, he couldn't process a driver's license from California. And I had to pay cash to get out. And I was like, well, how do I get cash? And luckily, there was someone with me who was one of our team riders. And I handed him. my ATM card, I said, just go get as much as you can out of an ATM, please, right now. And so he had to drive into this little town, get whatever I could get, $200, come back,
Starting point is 01:11:00 and I pay the fine, they let us go. I think you got hustled, my friend. It felt like a shakedown. Yeah, it's like when you're out of strip club and they wanted to give you a lap dance, they take you straight to the ATM, and then you go in the back. I mean, it wasn't, but yeah, so to answer your question, was I in jail, kind of? Well, no, you were. Well, don't take that as a yes.
Starting point is 01:11:19 Tony, I got to say, we've done like a thousand episodes of this podcast. You are one of my favorite guys to ever have on. You are, you're, you're, you're such a fun hang, super humble, just a good time, man. I really appreciate this. Like, this was a lot of fun for us. Yeah, thank you. Thanks for having me. And Sam, I want to compliment you for hiding how exciting this is for you.
Starting point is 01:11:39 I know you let a little bit of it out, but like, Sam is like, you know, he's going to have to call a doctor after this. it's lasting for more than four hours here. So, Sam, good job. Keep doing those 360 flips. Don't lose them. I'm going to try and do them until I'm 50. And it was, you know, you're my hero as a kid. And I still look up to you.
Starting point is 01:11:58 So I definitely was giddy on the inside talking to you. So I really appreciate it. It's a badass. Well, thank you. That's it. That's the pod. I feel like I can rule the world. I know I could be what I want to.
Starting point is 01:12:09 I put my all in it like no days off. On a road, let's travel, never looking back. All right. take a quick break. I want to tell you about marketing school. It is a podcast that is part of the HubSpot Podcast Network, and it is run by Neil Patel and Eric Sue, and these guys are both marketers who are running businesses. And so if you want real-world tactics from practitioners who are actually out there in the field doing it, this is the podcast for you. Check it out wherever you get your podcast.

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