My First Million - How Content Creators Make Millions

Episode Date: May 5, 2022

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) talk about how easy it is for content creators to make millions, the women of Elon Musk, trademark scams, and more. ----- Links: * Naked and Afraid * How Is Felix Today * House In Habit * Justine Musk/Quora * WhistlinDiesel * xQcOW/Twitch * The Mind Pump Podcast * Jenna Marbles /YouTube * Trademarks and WTP scam * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ----- Show Notes: (07:10) - Naked and Afraid (10:20) - How is Felix Today (15:30) - Justine Musk on Quora (18:30) - House In Habit on Johnny Depp trial (29:40) - Celebrity poker game (36:55) - How much streamers make (48:50) - Trademark scam ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

This one streamer who we're talking about, what's his name? XQC in this case. How much money does he make? He probably makes between, I want to say, $3 to $10 million a year. No way. Really? Yeah. Probably 5 to 10 is an easy estimate.

10 is not even the upper bound. These guys can make much more than that, maybe up to 20, 25 million if they are maxing out their stuff, but they don't always want to do that. Like, I taught, because I used to negotiate with these guys. So, you know, even before Twitch, like when I was just trying to get them to promote our products. And it's like, all right, I'm going to talk to, I want to talk to this streamer. It's like, no, you don't get to talk to the streamer.

You talk to the manager. Okay, fair. That's fine. There's stars. I get it. All right. Who's the manager? Is it like, you know, CAA or like WME?

And like for 95% of them, it's like. Oh, it's like his little brother Ray, Ray. Ray. Yeah, I know, is his girlfriend or like, you know, exactly. It's Ray, Ray, or like, oh, hey, Jenny, you know, so how long. how long you guys been working together? Like, well, we moved in together like when we were 16

and then like he didn't do anything for five years, just played video games all the time. And like, now he's rich. And so I quit my job to like check his email. This is like the shirt. It's like the, it's like the Gen Y or Gen X, whatever the, what are the young people now called? What are the young people called?

It's like Gen Z. It's like the, Tommy Bahama of Gen Z. Yeah, I was literally, I was about to start with the shirt, so you're on to something. What kind of, what brand is that? Scotch and soda. Uh, yeah. Dude, Scotch and soda crushes it.

They, there was, uh, two, I went shopping this weekend and, um, like, whatever, the, like, Union Square in San Francisco. And two dudes walked into the, uh, elevator with their scotch and soda bags. And they were so happy. It's like, shopping makes people really happy. I think that's an underrated barn shopping is how happy it made them. and they were just like, it was two guys, and they were talking to each other, and they were still talking about their shopping, which I would say I've never experienced that,

being another dude, just, first of all, going shopping together. Secondly, after shopping, not just being like, all right, it's done, whatever. Like, we don't even talk about it anymore. He was like, yeah, I'm really happy with the color. The guy's like, yeah, the color's sick. And I was like, and I'm just in the elevator with them. And I was like, yeah, is that moss green? That's all right.

Dude, Scott and Sotom's awesome. You shop there? No, I didn't shop there. I was shopping for my wife, but it's in the same, like, area,

whatever of like the... Wait, you were shopping for her? Like, with her. She wanted to go by... I told her she was trying to buy like a designer bag. Which, by the way,

the whole experience is crazy. Have you ever done that? Have you ever gone? Yeah, it's bullshit. You got to make an appointment. Yeah. Well, now they... It's like a restaurant now.

Basically, they, you go, you put your name down, they'll like we'll text you to get in like you can't just walk into the store yeah and um we go in and it's like i've got two babies and a dog with me so i'm already like you brought your dog to a louis a ton store yeah it's my stroller has two children and a dog they're probably like sir you can't come in here you have to leave the kids outside they straight up i don't even think they saw the dog because the dog's so small and so quiet compared to the kids like i think that just got lost in the shuffle, otherwise they for sure would have kicked me out.

But we were like, hey, you know, we're here, we're here. And they were just like, okay, why are you so loud? It's like, all right, let's do this. And I was so excited just because I was like, all right, whatever, make this an experience. And then like five minutes in, I became, like, I went in with the best intentions. I was like, I'm going to make this a great experience for my wife. She wants this. I'm going to not just play along.

I'm going to like be along. I'm going to fucking sing along with this. And then like literally five to 15 minutes in, I was just like, all right, like just pick one. The small one or the big one. I don't know, which one do you like? Just pick the one you like. You're such a redneck. You're like, we're here.

And then like five minutes in. And you're like, hey, do you guys sell them like a lemonade or a turkey leg or anything? I was like, oh, they used to offer snacks. You guys still do that? And they were like, we've never done that, sir. And I was like, all right, where the shot? And then like, there was like a section for the purses that's like five stairs up. But I got a stroller, two children, and a dog.

As you remember, so I was like, y'all got an elevator? And it's like three stairs. And they were like, yeah, there is like a wheelchair lift over here. I'm not sure if your wagon will fit. And then I got stuck in the fucking wheelchair lift going between like, going up a four foot rise. I get stuck. And then I realize, I'm not stuck. I just push the door and it opens.

Nobody was on the other side to open the door. It wasn't automatic either. Dude, you're the Indian curb your enthusiasm. Yeah, that's exactly how I felt. Oh, dude, somebody said this the other day. They go, I was in L.A. I was in L.A. or whatever, in New York somewhere. And Larry David was there at a driving range playing golf.

and they were like and they're like it was like some like just like a hole in the wall type of driver and not like a nice one they're like why does Larry David go there? He's like it's like mirror where he lives or something he just popped over it's like 2 p.m. on a Tuesday he just wanted to hit some balls

and they're like I overheard him and nobody even nobody pays any attention you know this just looks like an old guy and nobody knows who he is and he's talking to the lady who sells it gives you the balls are the balls are $11 and he's like why

He's just have to be $11. He's like, he was negotiating the price or like he was complaining about, he's like a super rich guy. He's like, it's not the price. $11,

now I got to have a 10, but a 10's not enough. If you made a 10, one bill, we're done. Now I got to give you a 20. Now you're going to give you five and then four ones. What am I going to do with these ones?

He's like, like an actual curvy enthusiasm skit. He's definitely like that in real life. For sure. All right. Since we're talking about entertainment, and content. I have to tell you about two different things. So we're going to call this segment.

I'm happy freaks exist. Here's the craziest content that I've consumed this weekend. Have you heard of the show? Yeah, no, definitely not. Have you seen this show called Naked and Afraid? I've heard of it, but I have not watched it. It's like you're naked on a beach, right? No, it's worse than that.

So what they do is they take two strangers and they drop them off in like the jungle in South Africa or Asia. I don't even know where the exact locations are. It's all over the world. But like remote, remote locations, oftentimes places that's like 110 degrees during the day and like 50 degrees at night. So you're freezing. They take two strangers.

They put them in this area. Okay. They give them nothing. Sometimes if the water's really bad, they'll give them just a pot, just an empty pot. And a machete. That's basically it. and they make the two strangers meet and work together to survive for 21 days. And they're completely butt naked.

They're not wearing anything. They're entirely naked. And they've got to like spoon at night to stay warm. Otherwise they're going to like shiver and like, and like, is it usually like two dudes, two women mixed? What are we doing? It could be usually. So usually like a man and a woman.

But then they like throw like curballs in there. So like they had this like guy. I think he was from Australia. and they played him out like he's like this like redneck hick guy from Australia and then the woman is a transsexual and she comes on and they set it up so like they like you know how is this conservative guy going to feel about this and he was totally and like the whole show it was like oh you know it's okay like everyone's like unique and and he's like totally kind and like it's like oh man he's breaking the stereotypes and they like hug it out and they're like we'll protect one another we're team

and so that's like you know like one of many ways. the show is amazing. They're like doing this together. It's ridiculous and the hardest thing I've ever seen. And I don't think they get paid a cent. You have to watch this show. It's ridiculous. And so they have to survive for how long?

21 days. 21 days. And so what are they doing? They're going and hunting or they're just like eating? They're like, usually they're like, we have to make shelter. They're like, we have to go figure out how to make a fire. Sometimes it's in a rainforest and it's raining. And they're like, I don't know how we're going to stay warm.

We're not going to eat. And so sometimes they won't eat. for days, for 10 days. On one episode, a guy made a bow and arrow and shot a bird, and it was awesome. Another episode, a guy tried to go and wrestle a crocodile to bring back and to eat. Oftentimes, I've noticed, another, like, trait I've noticed is usually the women are way tougher and way calmer, like, significantly. Like, the men are, like, come out all aggressive.

Like, this is going to be awesome. And they're, like, trying to cheer the woman on. Like, let's do this. And then they, like, get worn out after seven days. they bail. And the woman just stays by herself and does it. So usually the, it seems the women are mentally stronger. It's amazing. It's a, it's a, it's a wild show. I cannot believe that like people do this. Okay. That's amazing. What does that have to do with, uh, you put a tweet in here also next to it. That's completely unrelated. But I guess it's under the theme of I'm, I'm glad that freaks

exist. The second thing. There's this guy. What's his name? Is this name Felix? Felix. What's the URL of his website? Do you know? Is it like Felix. How is Felix dot today? So this freaking guy for eight years, he tracked hundreds of different parts of his life. So, and I have a list up. So he tracked the easy ones like weight, steps, and diet, but then alcohol. But then he tracked his mood, his stress. He used rescue.com. I think it's called an app that tracks which program. he was using on his computer, how much time he spent on his cell phone, his mood,

his energy, his sleep, how often he, how many texts he sent that day, how often he talked to friends, if he was more productive in the evening or the day, if he took any drugs, what city he was in, what the weather was,

how hungry he felt, did he feel lethargic, did he feel stressed? What else did he? It was like just so much stuff. He had 30 or 40 or 50, thousand data points and it's all done in an engineer like way where it you know he could say like well I was 46% more likely to say I felt sad if I didn't see a friend in the trailing three days like there's like what what are can you read out some of the findings yeah so like for example how how does

longer sleep duration like how does sleep affect my day is like if I have um let's see so if he had more than eight and a half hours. hours. Okay, I think he means less here, but he's 65% more likely to have cold symptoms, 60% more likely to have a headache. He uses social media 40% more when he sleep deprived. 30% more likely to be a rainy day. That's interesting. Yeah, crazy stuff. 20% less likely to hit the gym. Actually, no, longer sleep duration. This is, so I didn't read it wrong. He's saying, if I sleep more than eight and a half hours, all those things are true. Um, which is crazy. Read another one. Read some of the other ones.

Like, it's pretty, this is, it's pretty amazing what you found. But then. Air quality and various rooms. Like, I'm not even going to read what goes beyond that, but just like measuring the air quality is crazy. Wow. This is wild. I'm scrolling. I've been scrolling for like the entire time you were talking and I'm halfway through this guy's findings.

This guy's a nice, right? Is he okay? He's a freak. The funny thing is he tracked everything and I'm like, This guy okay? I don't think he's okay. I need an answer. It should start at the top. Is he okay? And actually it says, Felix feels all right and updated one hour ago. And it says what city he's in. It's amazing. This first little table is nice. Weight, height, sleep. And then it goes, last meditated 41 days ago. Inbox 20 emails. Personal to do lists. 179 tasks. Wow.

It's pretty wild. Is a sleeping heart rate, 459 beats per minute. So if you scroll all the way to the bottom, he's got one sentence that kind of like summarizes this. And he says, do like a control, my computer's not working, but if you do like a control F build or something like that, you might find it where he says basically building this and having all this information,

I'm happy I did it because it's just like a fun way for me to nerd out. But it was not beneficial and it doesn't make sense for anyone else to do this. So you were saying the main, he says, the main conclusion, it is that it is not worth building your own solution and investing this much time. So that's on the building your own solution. I'm very happy that I built this project in the first place. It gave me much better awareness of everything going on in my life. I'm excited to have this, have built this website to wrap up this project and showcase some outcome. So he's done this for eight years, you said?

Yeah. Wow. Amazing, right? Yeah, truly amazing. How did you find this guy? On Twitter. How is Felix dat today if you want to go check it out? It's nice.

It's amazing. It's actually pretty nice. I'm not going to lie. It's awesome. It's totally unnecessary and absolutely amazing. Like, I would like to have this if I just could do no work or like, you know, touch a button once every five hours. Like, you know, I'm down to do that.

But I don't want to remember to log all this stuff. His story, and so this guy is incredibly interesting. His story, I read it. I researched a lot of them because I thought he was amazing. He said he moved, does it say where he's from? Is he from Vienna or somewhere like that? And he moved to San Francisco in 2015 to work at Twitter. And then after a year, he was like, you know, I don't really like having an apartment.

I'm only going to live on an Airbnb in San Francisco. And then he was like, I'm just going to leave San Francisco. And so for the past like seven years, he's only like he doesn't own anything other than a suitcase, I think. And that's how he's been like. living. Good for him. I like it. I like the, I like the segment too. I'm glad the freaks exist. Can I tell you about another freak? Yeah. All right. Elon Musk. So the, the, but this is not actually about Elon. This is about his wife. Have you ever stumbled down the rabbit hole that is Justine Musk on Quora? She talks a lot of crap. She airs out a lot of their, she's, she like is,

It sounds like Elon didn't treat her wonderfully, and she lets the world know. Like, she airs out their laundry. Well, I don't know. I don't know about all that. What did she do that aired out his laundry? I'm not sure that that's true. She said that he was driven and everything, but she also said, like, I don't want to exactly paraphrase. I don't remember entirely.

But I remember, like, she gave like a TED talk and on Quora. She's like, yeah, it's just like living with him was horrible because he wasn't there. We were all, like, second and third place to his work. Yeah. Yeah. So she says things that you would... That's not airing out of dirty laundry. That's common sense almost.

He's had like three wives. I'm pretty sure. You know, something's not great about the experience. Otherwise, you know, may have lasted for longer. But, dude, I find her Quora to be fascinating. She has... It's awesome. And it's not all just, let me tell you about Elon Musk.

It's like, you know, she answers questions about a bunch of stuff. And she's done it for... I think he's an author. Seven years. Yeah. So she's an author. She's very smart. Like a novelist.

And so she answers some questions. I'll give me a couple of the answers that she gave. So somebody said, how can I be as great as Bill Gates, Steve Jobs, Elon Musk, or Richard Branson? And so where's her answer? Let me find it. Have you been watching the Johnny Depp trial? A little bit, dude. It's wild.

So good. It's so good. It's so exciting. Why are people, why is this so fascinating to people? There is, okay, you want to know another freaks exist moment? Go to this Instagram account before I even go back to this Justine Musk thing. This is crazy. And this is also like kind of interesting.

I wouldn't have guessed that this is a thing. But go to the Instagram account that's called, what is it called? How is Habit or something like that? It's called. What's it called? House In Habit. So this person, Jessica Reed Krause, wow, what are the odds? Both of them.

Felix Kraus and Jessica of Kraus. Maybe they're married, these two freaks. So she lives in Southern California, and she calls herself the queen of the carpool, the Hollywood philosopher, stereotypical Scorpio tendencies, and then she puts her Venmo on here. So give you a quick sense of what we're dealing with. What's the Scorpio? I don't understand with that reference.

I don't know, all like L.A. things. It's like, you know, here's my favorite crystal. Here's my horoscope. Here's my Venmo. And here's my casting tape. So, all right. So she basically covers trial,

like Hollywood gossip, but in the craziest amount of detail you'll ever see. So look at her follower account. She's got 850,000 followers. That's just like an independent person. And she's been posting every day about the trial. Like, if you go click her story, there's like 50, like maybe more.

Oh, my gosh. There's like 80 story frames, right, to like tap through. and she edits it like crazy. It's like insane. So like today's not a good one because it's like there wasn't like a trial thing. But like if you click like 10 in, it'll be like she'll cut like a little clip of Johnny walking in. And then there's music she overlays. And then there's like a little thing that she cuts in this news clip from Fox.

And then she adds on top of that. Then she transcribes a whole bunch of stuff and like puts the transcript there. Then she does the background research. And so I know several people who are following the whole trial. They don't watch a single minute of the trial. They don't read the news. They just follow it through her story because it is so crazy in depth and somewhat addictive and entertaining. And like first, when the first were snowy, I was like, okay, that's weird.

Whatever. You got into something weird. Then I heard it again. And I was like, you also follow that random person? And like, yeah, it's great. And then I looked at it. Then I looked him up. And she has 850,000 followers.

And I was like, holy shit. This is crazy that this is like one of those niches that you wouldn't even really know exists. But of course it exists. And of course it exists. a big deal. It basically takes the tabloid, but it repackages it from a tabloid into like any individual person's Instagram can become the juiciest tabloid in the world if you just put in the effort. And she puts in mad effort. What she just covered, I was looking at her stories that there was a guy a couple of days ago.

He looked like he was dressed like he was about to go to be a waiter at a restaurant. And he couldn't be at the trial. So he was on Zoom. And he was in his car. And he was sitting there with this with this camera from him. And he starts vaping. on the call and you see him like take a hit of vape and like exhale all this smoke while he's sitting in his car waiting for the judge to ask a question and then it's clear that like he's got to go so he starts

driving out of the parking lot like while and vaping while he's answering the calls and he's like all right you guys good de answer everything all right i got to go he's just he's like like vaping while driving away during this trial but uh all right what about justine okay so justine musk okay so somebody asks, will I become a billionaire if I'm determined to be one and I put in the necessary work? Her first answer. No. One of the qualities of a self-made billionaire is their ability to ask the right question.

That is not the right question. It's not to say it's a bad question. It just won't get you to the part of your mind that's working to help you and mulling things over while you're doing up other things and sending up flares of insight. You're determined. So what? You haven't been racing naked through shark-infested waters yet. will you be determined when you wash up on some deserted island,

disoriented, bloody, ragged, beaten, staring off into the horizon with no sign of rescue? And so she goes through and she's like, you know, the world doesn't, like the final thing. The world doesn't throw a billion dollars at the person because they want it or because they work so hard they feel they deserve it. The world does not care what you want or deserve. The world gives you an exchange for something it perceives to be of equal or greater value.

And anyway, so she goes through and basically like, you know, the long story short was, no, a billionaire doesn't come on Kora. ask these types of questions. But it'll be like, if you just go through and deep dive, dive through, to search her on Quora. And it's a fun, like, 20 minute read because I think you get little snapshots into somebody who knows Elon Musk really well and has been around somebody of that, like, you know, kind of like the greatest entrepreneur and inventor of our lifetime,

somebody who knows them from a different angle. But then also somebody who's just like smart and objective. So they're not a fanboy, nor are they a hater. It's like someone who I actually kind of. of respect and, you know, believe their opinion on these things. Obviously, everybody's got their bias, but I feel like with Elon Musk, normally it's 100% fanboy or 100% hater or just completely uninformed. And like, this is none of the above. This is something else. This is informed, but there are any other good ones that she's written up? Yeah, there's a bunch that are just on,

so I started with like Elon ones and then it'll be like, you know, um, you know, it'll be like, you know, should I, how should I break up my girlfriend? It's like, oh, let's see what she has to say about that. Like, you just read, like, you know, her kind of take on philosophy. I don't know. She's a fascinating character. The other one is Grimes just did a podcast with Lex Friedman. I don't know if you saw that.

I heard about it. So Elon's current, I don't know what, I don't know if they're married, girlfriend, something, baby mama. I think they've had two babies together, but they're not married or something like that. They're not together anymore. She did a podcast. And you could definitely see, like, how these people, people would get along.

Like, she even talks like Elon in this kind of like slow measured, weird, like finality type of way of speaking. But she was talking about like, you know, like how to raise kids or like, you know, they're like, you know, what do you think about like, you know, free speech on Twitter or something like that? Lex tried to ask her. And she's like, I do not think I should have an opinion on this. And he's like.

Oh, my God. And then it's like such a. thing to say. She's like, I feel, you know, I'm too close to the situation. I actually, I should not have an opinion on this. I shouldn't have an opinion on this. Oh, my God. It would not be, it would not be productive to this future of humanity. Does she come up that weird? Kind of, yeah. It's like not like, I thought, I don't know, I knew nothing about her. So like, you know, by just, uh, from afar, is like, oh, I think he married like a musician or something like that.

Okay, she's probably like, you know, like some, you know, just like beautiful, happy, bubbly pop star. And it's like, no, it's not that at all. Okay, she's kind of like alternative. All right, I get it. But still, you know, like, I don't know. Charismatic. Charismatic and into like, just like kind of like a extrovert people person. And instead it was like, you know, she was like, oh, they were like, how's it.

You know, like, tell me about like you just had a baby. You know, what's mother had been like? like for you or whatever. And she's like, it reminds me of my favorite graphic novel, sci-fi graphic novel. And then she named some Japanese, like, graphic novel. You know, like, no one's, she's like, have you read it? He's like, no. And then she's like, it's called, I have no mouth, but I must scream. And that's what having this baby feels like, because they're helpless, right? They can't even control their muscles. They can't say what they want. They can't express what they need, but they need something. And they're trying to scream,

but it's as if they have no mouth. I was like, whoa, like pretty dark take on like motherhood. But like, I don't know, also interesting and insightful at the same time. But yeah,

that's been kind of my like, that's my contribution to the, I'm happy that that freaks exist. Because like, yeah, I'm happy that there's people that are so different and so interesting.

And we'll live life in a way that's like interesting, but like uncomfortable. And I get to be comfortable and just watch them do interesting things. Like, you know that. Dude, I love it.

That Teddy Roosevelt quote that everybody, every entrepreneur loves to put on fucking Instagram. Like the man in the arena or something? It is not the critic who counts. It's the man in the arena who's bloody and beaten and whatever. You know what? It's also tight to not be bloody and beaten. It's tight to be just a casual fan in the arena,

eating popcorn, watching other people get beaten up and then going back to your daily life. Like that's actually a pretty tight position that like most people should go into and not try to be like, you know, the gladiator dying in the arena. or the critic hater.

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Dude, do you realize that to some people, I think you and I are that entertainment where, like, I'll have some people, like, reach out to me. And I think it happens to you. It's like, oh, you should do blank. It's like, you're really just want, me to dance for you. Yeah.

That's really, yeah. Just tell me to dance. That would be a lot easier. That'll only take a few minutes. You want me to dedicate three years of my life to starting blank? Yeah, you guys should talk about this.

Oh, you want me to go get a PhD in something I don't know about for your benefit? Okay, cool. That's not how the podcast works. Here's how the podcast works. I'm weird and don't realize it. Then I come talk to Sam. He's weird and doesn't realize it.

Then we kind of point out, oh, that's weird about each other. Then we go. And like you guys think we're both weird. Yeah, I mean, we are that to some people where they're just like want us to dance. But dude, that's why I love the YouTubers. Like there's this guy I've been following. I think it's called like Whistling Diesel. There's all these YouTubers where they got, they get.

What does that mean? Whistling, I think it's Whistling diesel. So he like has all this acreage out in Indiana, I think. And he just like builds cool trucks and cars and just like wrecks them basically. Like, you know, he'll build like, remember as a kid, I think it was called a power wheel. It's like the little toy trucks for kids where you like sit in it. He'll build one of those. It's not really one of those.

But he like builds a version of that that has a massive gas engine in it. It goes like 120 miles an hour. But it looks like a power wheel. So just like doing things that like you think you would want to do in the country. But what's in or you know, when you're out in the land and like just breaking shit and like blowing stuff up doing all that. but what's crazy is these guys do it and then they start making money from it and they're like, all right, now we have more money to spend

on... Bigger stuff. The blow stuff up. Bigger stuff. Or there's all these guys on YouTube who will like get like a 50 caliber rifle. So like this gun that's like huge and scary and they're like, you think it can shoot through that car? Like let's just try it. Let's even go straight through the car. Or what would happen if we just shot this at like

a huge block of metal? How deep will it go? Like just all these like stupid, stuff that you would just only do, like, either when you're high or you would just dream of, but you're afraid of losing all this money. They do it, and I get to live through them. And I love that. Wow. That's cool.

They're actually kind of related note. So Mr. Beast basically does this, but he's like, exactly. And, you know, he's almost like 100 million subscribers on YouTube. So did you see this thing that was going on last night? I doubt you did because it's like, you know, you said you're Gen Y. This is like Gen Z, you know, shit. But basically there was a celebrity poker game last night with basically, it was. this poker game last night that had like, I don't know how many like 50,000 or more people

watching it live, um, streamed on on Twitch and YouTube. And it had Mr. Beast, who's the number one YouTuber, uh, like, or whatever, one of the biggest YouTubers. Ninja, who was the biggest streamer for like a long period time. XQC is the biggest, uh, like one of the biggest Twitch streamers also. So there's basically like four or five huge content creators. Then it was Phil Helmuth, who's this like famous like pro poker player that's on TV all the time. Tom Duan, who's like one of the greatest poker players ever. So it's like a couple of pros and a couple of content creators. And they came in. It was a $50,000 buy-in game, but they could re-buy. And so it was called a million-dollar game. And basically, this was being

live streamed last night. And none of them were like playing seriously because they were like, A, they're all rich and B, they were trying to make for good content. And so they were like, they were playing this game. It was a very entertaining game. It was probably like one of the most entertaining like I don't know like online or like TV poker games that I've seen like in a long time and I just thought it was a great idea that's a pretty short list I would imagine

though no I've been watching for a long time so I actually care about about about poker and have watched a bunch of like Worldsters pokers or what happened so basically shout out to to our girl Alexander Botes do you know her she's the chess girl

okay I did a podcast oh yeah we've talked about her I did a podcast. Yeah. So she's a streamer content creator who's like her and her sister. I don't think they're twins, but I think they're their sisters. They're like chess. Like I don't know if they're grandmaster or their master players or whatever,

but they're like great at chess but also great at content. So they have like a big following or whatever. And so she just cleaned up in this game. And she's not like a great poker player. It's just like they were all kind of playing very loose. And she won like a half a million dollar pot like, you know, just kind of like with ace nine there's like kind of like a lucky hand or whatever and uh the pros were sitting there like just kind of waiting for good car like waiting for good to play good cards

they're just playing smart whereas mr beast was like just playing kind of like any hand he could get into and then he'd be like he's just he's like i just want one clip to go viral like that's what i'm here for is for one clip to go viral because they're like in poker you could do this thing where once both people go all in you could say all right normally you would just there's only one card left And they're like, one of us will win, one of us will lose. But you can do something called running it twice, which kind of like smoothens out the like, the variability.

Like it's like running multiple times in a simulation. So you'll get like more possible outcomes. So you can run it once, run it twice, run it three times, run it four times. And he's like, no, we're going to run it once. He's like, we need this clip to go viral. It needs to be the highest stakes with the biggest heartbreak and like the easiest to understand.

And you can see the poker pros were like, oh, okay, like I guess so. I guess that makes sense. It's like to me was so funny. It was so funny just to see these guys playing with totally different like agendas and styles. And also they were miced up the whole time. And there was no edits because it was live. And so you could just hear them like bullshitting about whatever to each other.

And like, you know, people from different worlds kind of just like, so you do. So the guy was like, so like, you know, how often do you play? He's like, oh, I've been, I don't play. Like, this is the first day off I've taken in four years. And he's like, what do you mean? Like, how often do you stream? He goes, I stream every day for 10 hours a day. He's like, what?

And he's like, yeah. And he's like, this is one of the few, like, one of the rare day, this guy, ex-CC. And they're like, how long you would do that for? He's like, seven years? I don't understand. And the poker player looked at the streamer like, you degenerate, which is hilarious because the poker player is normally like the biggest degenerate who sits at a table playing, you know, this like stupid card game for five hours straight, losing money.

Is that real? Well, someone really stream for seven years every single day for, 10 hours? Yeah, yeah. That happens. Like, not 10, usually it's not those exact numbers, but people have streamed

every day for 10 years, and they'll stream like five-hour streams or something like that as like their normal stream. And some guys do 10-hour streams, and then they'll usually take one day off a week. Maybe, I don't know, XCC specifics, but like,

yeah, he, he's a nut. And when he's streaming, what's he doing? He's playing video games. Any game. So, yeah,

he was like big in Overwatch, but then Overwatch stopped getting, like popular. He got more popular because his personality is pretty big. Like he just kind of gets wild on the stream. And so now he'll go, he'll do whatever. He'll play, you know, virtual farm simulator. He'll play like, you know, a shooting game. He'll play like whatever the game is. He calls himself a variety streamer, which is basically like at that point, they've stopped coming for the game and they're coming for you. And is he funny? Like, yeah, what, what's great about him? He's funny and he like, he like, he like gets enraged pretty quickly, which is like a big thing.

on Twitch is like you got to like show emotion. So like you see in basketball or like golf is the ultimate example of this. And this is where I think traditional sports can learn a lot from online content. Because traditional sports, they teach you like if you ever watch a basketball press conference, they're the most boring in the world. It's like, yeah, we're just going to take it one game at a time. You know, they're a great team. Mad respect to them.

You know, we just got to keep one foot in front of the other. It's like, oh, great. You know, like super boring. Whereas you and I love UFC because that one guy would be like, he ain't shit. I'm going to kick his team, his ass. and it's all team's ass, you know, like, they just like, they like talk shit to each other. So that adds a level of like drama and excitement.

Streaming is like that, but like 24-7 where they're just constantly, you know, talking shit to them, to their teammates, about themselves, about, you know, the game, about like the characters, about the strategy, about whatever. So they show a ton of emotion. So if he loses, he'll throw the mouse, he'll break the keyboard.

He'll like, you know, like spit and scream and, you know, like he'll get angry. How does he have enough energy to do that every single day. Just what he does, man. And he's sitting in a chair for, he's sitting at a chair for 10 hours a day. Built different.

Yeah, yeah, he's sitting in a chair. You may not like this, but it is peak physical performance. Exactly. Somebody said this thing. There was this hilarious line during the thing. She won the, Alexander won the $500,000 pot.

And then she like won another pot. She was like up 600 grand. She came in with 50K. And she had like a $650,000 chip stack. and like she had so many chips she couldn't even stack them in time like the next hand needed to be dealt but her giant her giant chip stack

was just blocking the half the table and she's like I need help stacking the chips and they were like, we're not going to help you stack your chips you just took from us and like the pit boss comes over the shit they're helping

and then Mr. Piz goes she's single-handedly going to close the wage gap with it. They're just trolls. Yeah, they're just trolls and And it's just amazing.

It was amazing. And I just thought that was a great idea, by the way. Like a high-stakes poker game amongst personalities. In any niche, I actually think that's a good marketing idea. This one streamer who we're talking about, what's his name? XQC in this case. How much money does he make? He probably makes between, I want to say, $3 to $10 million a year.

No way. Really? Yeah. Probably five to $10 is an easy estimate. 10 is not even the upper bound. Like they, these guys can make much more than that, maybe up to 20,

25 million if they are maxing out their stuff, but they don't always want to do that. Like, I taught, because I used to negotiate with these guys. So, you know, even before Twitch,

like when I was just trying to get them to promote our products. And it's like, all right, I'm going to talk to, I want to talk to this streamer. It's like, no,

you don't get to talk to the manager. Okay, fair. That's fine. There's stars. I get it. All right, who's the manager?

Is it like, you know, CAA or like W. me and like for 95% of them it's like oh it's like his little brother ray ray yeah he's his girlfriend or like you know exactly it's a ray ray or like uh hey jenny um you know so how long you guys been working together like well we've moved in together like when we were 16 and then like he didn't do anything for five years just played video games all the time and like now he's rich and so i quit my job to like check his email because they'll be they'll be like

yeah we do like brand deals i'm like cool so like do you have like a deck you guys can share about like, you know, his stats. They're like, no, you could just like go on and see how many people watch them. It's like a lot. And then it's like, it's like, so what, like you have this deal with like Red Bull and like Logitech. Like surely you have like a brand day and like, like, you know, when you pitch them, like we don't pitch anybody. Like basically, and as I got to know people, it's like they just get inbound into their email. And then they just decide.

They ignore 95% of it even though it's people literally throwing them like like people can get paid. Like the small, even like. like less high profile. Like Ninja is a different tier, right? Ninja does have a proper manager and like, actually his girlfriend, I think is his manager now, his wife,

but like he had a proper agency behind him and they pitched Red Bull and all this stuff. But like most streamers, somebody will approach him and be like, hey, I'll pay you $2,000 an hour to play my game today. And they're like, nah,

that game looks boring. I'm not going to do it. Right? Because like they don't want to lose their audience or like piss off their audience too much or be seen as selling out. And so they turn down so many opportunities that they could have

because they don't want to be seen as a sellout. nor do they want to like bother with anything. It's like, dude, by the time I'm done streaming for 10 hours, it's like imagine doing this podcast 10 hours a day or 8 hours a day. You have zero energy left to like do anything else. And so you just like, you don't want to even think about it. So and do a lot of them have any expenses? So are they just paying taxes and rent and they're just stacking cash?

Yeah. That's exactly it. Some of these streamers, I mean, they can be worth $30 or $40 million liquid. Yeah. that's crazy isn't it yeah like ninja got paid you know i can't say the number but stupid money to go stream on mixer like a competitor to twitch i think it got leaked i think the number got leaked because something happened yeah maybe i think twitch got hacked and like all the the spreadsheet got out remember you know what i'm talking about well that's the that's pretty visible anyways that's that's

that's just what they earn directly so basically like the fans subscribe five dollars a month or six dollars a month or whatever to the channel in order to like kind of just like show their support and get like special emojis that they get to use. And sometimes the streamer could turn it on where subscriber only chat. But for the most part, like they get donations. That most people can't see how much donations they get. Then they get subscribers directly. That's a monthly recurring subscription.

Then there's brand deals and sponsors. That didn't show up in the Twitch thing because that goes direct and it's like they just pay the streamer directly. part of Twitch. And so there's like other, and then, you know, games come to them and pay them, hey, we're doing a brand launch. We want all 10 of the big streamers all playing Valerant today. And they'll drop, you know, $5 million on that campaign because they know that if they do that, they become the it game. And millions of people will get to see their favorite streamer playing the game and saying how awesome it is or whatever, showing it off. And so it's worth it to them

because they're going to make way more than that. Have you seen intro.com? Have you been to intro.com? Yeah, I looked at investing in it, but I decided not to. So I talked to the guy who started, like I went to, I went to like a car racing class and he, like a friend of a friend brought him. And I had to hang out with him. He's a cool guy. And he was like, hey, just sign it for intro.com. And basically what you do is you just like put that you're available a certain hours amount of a certain hours a week and someone will pay you like $2,000 an hour in 15 minute increments to talk to you. And I was like, I don't know, man. I feel kind of sleazy doing that.

And he was like, well, just try it. And I was like, okay, well, you know, you seem nice, whatever. I'll kind of do it just to like geek out and try this new product. And I signed up for it. And I've been getting bookings like crazy. And between, I'm at the phase now a little bit where, you know, it's coming up on this July will be a year and a half since the acquisition. It's like, all right. Yeah.

Yeah. Hey, Sam, how many years you've been married? I have no idea. How many years you've been at a half? 16 months. 16.15. It's like, well, which time zone are we thinking here? Because I can tell you.

So it's coming up to that time. And I'm like, all right, do I, like, start a new company? What am I going to do? What should I be doing? And I signed up to intro and we're doing this. And I got that little copy that. thing and I got like this Airbnb and I'm like well besides like the fact that like I could live off interest like off my nut I'm like that's kind of cool like there's all this income coming in

there's so much and I'm not trying to like don't I'm trying to do this like brag shit but I'm saying like for a creator that has a mildly big audience there are so many ways to make money it's pretty astounding and we're not even that I mean we're just like semi popular in a relatively small niche So, like, let alone if you're like these Twitch guys and you're, you're actually really popular. But it's pretty astounding how many like revenue streams are available to us just because of all these, this like weird, all these creator type tool things. Totally. Like I saw some guy tweeted today.

He goes, bro, at Elon Musk, give me my blue check back and had like 80,000 likes. I was like, who is this guy? He's like a soccer player at like Man City or something like that. And I was like, and he's got like millions of followers. I was like, wow, you know, like, it's like there's so many levels of fame. Like, that guy's not famous at all compared to like, you know, Justin Bieber or whatever. And Justin Bieber is not famous compared to whoever. But like, you know, down, if you go 20 runs down the latter, it's like we're like moderately known in a tiny niche.

And then I sent you that link of that those guys who discuss like, I don't know, they're like bodybuilders or something like that. They're like discussing like working out or something like that. They had like a sick podcasting setup. Oh, yeah. on their podcast. They're awesome. What? Yeah, yeah, yeah. I was on their podcast a couple years ago. The mind body. Wow. Is it mind body pump or just mind body? Dude, that's the ultimate resume for your, for your fitness influencer career.

I did it. YouTube. Yeah, like I think that video had like, I don't know, I want to say 80,000 views or 150,000 views, some like that. Which is not like you hear of bigger numbers, but that's big. That's like, like we get less than that on our YouTube. And I feel like we're big. Now, they're big. And they're in just like another. niche, but their niche lets them do a lot more because it's more broad to appeal. Like, there's a bunch of dudes out there who want to be, like, more muscular. Like, people want to lose weight. And so, you know, they can flip on one, you know, white labeled supplement or course or

whatever the heck they want. And, you know, that type of following can print, I don't know, again, five to ten million dollars a year for sure. Profitably, you know, without like the stress of being an entrepreneur trying to invent a new product and go into a new niche. And then it also has a bunch of downsides, right? Like the guys streaming 10 hours a day for seven years straight, like the biggest problem with content is you're usually on a treadmill and like you feel like you can't get off. Like Twitch streamers have this all the time where they feel burnt out because they're just like,

they feel like if they stop, they'll lose everything. And it's true. If they stop, they actually do lose quite a bit of like, you know, like sway with not only, you know, their subscribers, but the algorithm and things like that. So, you know, I think that's the downside of these models. You have to build a business that's beyond that. So those guys, the What's it called the, I listen to it all the time. I'm totally blanket. Mind body pump. Is that what,

it's with Sal and Adam. It's like they're based out of Sacramento. So they, they just bought a bunch of Airbnb, or they bought a bunch of properties and they're turning them into fitness Airbnb's. And so that's like a good example that will, it will extend beyond them.

But, uh, yeah. I mean, like, what do you do? Like, have there been any examples? I think you know who Jenna Marbles is?

Yeah. So she's like, she was got popular in my mind. mine when she was on barstool and then she bailed and went to YouTube and became like one of the biggest YouTubers of all time. I'm pretty sure that she like got her cash and got her money and I don't even think she posts anymore even though she has many many tens of millions of subscribers. How many internet's slow so I can't even pull it up? How many subscribers does she have? She's got a ton on YouTube. I think it's like 50 or 60 million.

She was one of the first people to get popular. I feel like she got popular like I want to even say before YouTube. She got 19 million subscribers. She's been on for 10 years. When was the last video? I have no idea. Is she still posting regularly? No, I don't think she posts regularly. But she has a brand of dog toys

called Kermy and Worm and Mr. Marbles. So she was one of, she's had 20, if you said she has 20 million or 18 million, she's had that forever. And I'm pretty sure she's just like made her money and bailed and just left. Yeah, like her last video was one year ago. Casey Nicetat did that too, right?

He was vlogging every day and then he got paid and he just says, I'm out. Yeah. It's the way to go. I think if you're on that intense of a treadmill, it's pretty tough. If you can't, like, you know, get your way out of it. By the way, there's a guy who tweeted at us. He's like, I think he listens to a podcast. I'm going to find his, like, exact details later because it's hard to, because Twitter

DM searches, like, impossible. But basically there's a guy who's just buying us. up YouTube channels that are non-faced, non-face YouTube channels, such as they're branded as something else. So there's no Jenna Marbles. There's no personality to it. And he buys these up for, you know, he basically, you know, he's just looking at their YouTube like, he's looking at their YouTube like, you know, revenues or whatever.

And he's like, cool, I'll make you this offer so I can buy this thing out for this much or whatever. And it's like, interesting. I hadn't really heard of somebody rolling up YouTube channels like that, but I think that's a pretty cool niche. I think that would be a good idea. I think if you did it with a face, it'd be a horrible idea. Because I imagine that if you could make a list of people who you'd like to have work for you, a YouTuber would be incredibly low on that list. Well, yeah. Right. It's hard to buy them out, right? Because they, you know, they no longer have the motivation to create content and then you're stuck.

Because you can't just be like, hey, it's me now. I'm here. Yeah. It's me at Louis Vuitton. I'm here. All right. What else we want to do? Let's do one other red and one.

Dude, so have you ever filed for a trademark yourself? It's kind of a pain in the butt, isn't it? I think I had a lawyer do it. Yeah. But I like went through it. I tried originally. like bootstrapping it and just like doing it on my own. I didn't know how to do it.

So I get this, I get this letter. So this letter comes in the mail. Six months after we file. It's from this company called, I don't know if you can see this, WTP. I'm like, oh, maybe it's about our, it's about our, yeah, sounds legit. And it says at the top, trademark publications.

It has got our company name, our address. And it says, reference number, blah, blah, blah, application date, blah, blah, blah. Classes, blah, blah, blah. And then it has a giant thing of our, trademark and it says here's your fee for $1,420 please pay the amount on acceptance

within 10 days by check. Don't forget to quote your reference number. Make it payable to WTP. I'm like, oh, cool, but I thought I'm pretty sure I already paid for the trademark, so who is this? What's this for? And then here's what it says in the, like look at this

five print here in the bottom in the bottom box here. So like you see this like size three print. So here's what this says. Dear Madam or Sir, now you're sounding like my uncle in India writing an email to me. Dude, anytime I get a dear sir, I know it's, I know it's not good. Yeah. A dear sir and I ain't buying. Dear sucker. All right. So it says, the publication of your public registration is,

the publication of your public registration of your trademark is the basis of our offer. What does that mean? All they're going to do is just publicize that we have made a trademark. That's what they're charging me for $1,400 for. Do they work for the trademark office? No, it says, so here's what it says. This is an offer for free entry into our database, www.w.w.w tp-wtp dash register.com. This is not an invoice.

You are not required to pay the above amount unless you accept this offer. All of the details are in our general terms and conditions, right? It's like, what a scam. And all they do is they just monitor every trademark, filing, which is like, got to be, you know, I don't know, whatever, tens of thousands a year. And then they just send this letter out. And they're just fishing for a sucker. Dude, it's just like, uh, sir out there.

The car, the one sir. Yeah, sir is short for sucker. They're just looking for, uh, have you seen the car warranty or home warranty shit? No, is it the same? It's the same thing. Have you ever met anyone who runs one of these scams? No. if I did, I'd give him a strong talking to.

It would be really fun to like, just like, uh, have you seen on, uh, on the office, they go, uh, Michael Scott has to ask a question, but he can't sound mean. And instead of saying, how do you sleep at night? He just says, how do you sleep at night? That's just like, and that's like what I, like, like, like, like the bosses are around, but Toby's leaving. And then he's got to change his question to like,

where do you get off? Who do you think you are? That's like the type of questions I want to ask these people. What do you, like, what do you, how do you go to bed at night knowing that you're just, uh, that's the question to you, WTP, how do you sleep at night? Yeah. That's what we want to know here at my first. How do you sleep at night?

that's amazing all right we can wrap it up there i had a bunch ideas we didn't talk about any of them but that's okay we do it next bond