My First Million - How to Have an Early Adopter Mindset, ConstitutionDAO, Optimizing Twitter Bios, and More

Episode Date: November 23, 2021

Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) talk about what an early adopter mindset is and how to adopt it, the ConstitutionDAO and whether it's a good idea, how Gary Vaynerchuk used NFTs to create the greatest preorder of all time, why you should use your Twitter bio to put yourself out there, and more.  _____ * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. _____ Show Notes: (00:18) - Recapping the Huberman episode (07:55) - ConstitutionDAO (18:17) - How Gary V is using NFTs to create the greatest preorder of all time (30:51) - The differences in how rich people lives (46:50) - How to adopt an early adopter mindset (59:05) - Why your Twitter bio should be about your future

It's sort of like if you look at what do our, what do our rich friends do now that's not common? And then that's just going to become like more people are going to do that thing. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off on a road. Let's travel never looking back. What's going on? So did you see Andrew Huberman replying to my tweet?

Yeah, I did. I feel like kind of giddy a little bit. I feel a little honored. Yeah, do you feel? I mean, it's kind of cool to interact with them, right? Yeah, I think he's great. I just think he's really great. Like the cool part about this podcast is that we, me and you get to hang out often.

And then once in a while, like there's a bunch of guests. I would say for all the guests, I like them all. But maybe two out of every 10, I'm like, oh, this is a, this person, you know, they're my kind of people. I just really get along with them. And I really respect what they're doing. And he's definitely one of those people. So hear me out. I think that we should get...

Okay, so you have to go somewhere on Wednesday. And so I went and found a guest. Tell me what you think about this guest. And then when I got this person, I realized, we should do this way often, way more. So I met this guy, and he has his business. That's like a fine local services business in California. And I go, what did you used to do?

And he goes, I was in the CIA. I go, what did you do there? And he said, I would go to the Middle East and I would try to get people to commit treason. and I would do it by trying to influence them and persuade them and basically give me secrets so I can, you know, we could do espionage. And I was like,

that's the most amazing thing I've ever heard. Can you tell me everything? And I just sat down for like an hour and I asked some questions. And I asked him to come on the pod or the podcast or that was pre-pod. Pre-pod. And so I go, dude, you just want to come out and tell me all these stories. He like told me stories about being in like an alley in Lebanon

trying to get some person to show up. And he, the way that he convinced, he's got all these like weird stories. And it's about persuasion and influence and shit. And I realize, I'm like, Sean and I should just start doing that way more. Just getting people who are like interested in regardless of it has to do with money or not. Yeah.

Yeah, I think that's cool. I met a guy once who he was like using our product and we held a meetup. And like, I think 200 people flew to our office and there's a big party basically. And this guy and he was like, he was always very mysterious because our product was kind of like clubhouse. you could just kind of sit there, hang out all day and just chat. It was always online. And I was like, oh, so you like, don't work or what's the deal? Like, you're always online doing this.

He's like, oh, yeah, I'm like in between, you know, gigs. And I was like, I'm unemployed. I didn't really think too much of it. But when he showed up, I noticed two things. One is, like, I was incredibly muscular. Like, you know, I kind of like bumped into him and it was like, I hit a rock. And I was like, oh, that was so strange. But he wasn't trying to look super fit.

But I could tell. It's like, you know, one of those people that, like, yeah, they could do 90,000 pull-ups. It's like, oh, your core is just incredibly, you're just, your whole body's made of muscle. It's not that you have giant muscles, but your whole body is a muscle. And so I was like, okay, that's interesting. Noted. And then later on in the night, he, like, I introduced him to two people. One person was from Russia.

He spoke Russian with them. I introduced from another person from Pakistan. He spoke in, like, Urdu with them. And I was like, how many languages do you speak? Was he a white guy? white guy and I was like and he spoke with like almost like a perfect accent and I was like what the hell why do you know how to speak in all these different languages he's like oh um and he kind of like as the night got on like you know he wasn't drinking but we were all drinking and he's like he kind of confided

and he was actually a spy for many years uh what and he starts telling me these stories and they're so unbelievable that I'm like I just kind of think this guy is he lying is he telling the truth it's very hard to tell because the stories are so good. Like, you know, the story is like, you know, he's in a bar in Russia and, you know, this mobsters there. And then Yuri Milner, the famous investor comes in and he's like, okay, I want to talk to Yuri. And Yuri just kind of blows him off and then he says something in Russian. And it's like the perfect one-liner.

And I was like, what's going on here? So we go to the battery later that night. The battery is basically this private members club in San Francisco that is like a Soho house for San Francisco. and the previous investor who bankrolled my whole company, the idea lab that was working at, he created the battery. So we go, we're hanging out there.

And on the way out, it's like two in the morning, we're leaving. And the battery has, I think, 14 hotel rooms. But really there's like the penthouse that you rent out for parties.

And the penthouse, I think, was like 10 grand a night, at least, maybe 15 grand a night to rent out. And there's an elevator that goes straight up to the penthouse. And so at that elevator, we're walking out.

And at the elevator, is Elon Musk. He's getting in the elevator. And it's him. He's Jason Calicanis. And there's two other people we don't know. And I was just like, you know, kind of like fan girl mom was like, oh shit, that's Elon Musk. And so the guy, the spy guy, he's with me.

And he goes, oh, Elon's there? He goes, hold on. He walks over and they're waiting for the elevator. The elevator's about to be there. He walks straight up to them. And he goes, like classic picker artist, doesn't address Elon. He goes, Jason. he's like Jason and he goes to Jason Calcanus

Jason Calcanus Jason's like oh hey what's up and he's like Jason I met you last year at the conference and I told you what I do with the government and all that and I offered you a tour I offered you a tour but I forgot to give you my number let me give you my number now

and I'll be able to get you that tour and if Elon wants to come he can come to he said something like that he's like he focused on Jason Calcanada that was just sort of like, you know, Elon, if you're interested, you're welcome to join as well. You can tag along.

And then he walked away and I was just laughing because it wasn't like some super, it's like he tried to do a super smooth move. Wasn't that smooth in my opinion, but it was still hilarious. And he had the balls to approach. So, you know, good for him. So who was the guy? I mean, I don't want to say his name, but yeah, he's just a guy. And I, like, haven't seen him since.

Oh, my one night with this CIA guy. Well, this guy's coming on. when you're gone. And long story short, we should do more cool shit like that. Yeah, for sure. Speaking of cool shit,

can you, I don't know what's going on with this constitutional shit. And I know you know everything about it. Can you tell me? Because it's actually amazing. Or like, I think it's amazing.

I got a DM a few days ago. And it says, hey, a group of us are getting together to buy the Constitution. Okay. It's like like the United States Constitution. The United States Constitution.

I think there's 11 of them, right? 11 copies. I think there's only one that's in the hands of private private buyers, this is the one. Who owns it? So I don't know who owns it, but it's being auctioned off by Sotheby's. So they said, hey, there's a Sotheby's auction in a couple days.

We're going to create a Dow, which is a crypto term for basically like a group, just a group of people. Think of it like a company. We're going to form a Dow and anybody can contribute, contribute any amount you want. And we're going to try to buy the constitution. I was like, what the fuck? And I was like, you know, I was like, that's great. I was like, how much is it? I think he said they're going to need, I want to say, is it 10 or 20 million dollars?

I think it's $20 million that they're going to need to raise. Who messaged you? I mean, I don't think they all want their like name out there necessarily. Okay, well, who's the organizer behind this? It's a, it's a small group of kind of like NFT collectors. Is it? Oh, okay. It's not Packy or?

No, he's kind of, so they basically approach me, Packy, and I think some others to try to help get the word out. Got it. So the amazing thing is, so there's this thing called, so they created. Constitution Dow and they have raised in three days, I think, $3 million from 2,000 people, something like that. So I'll just pull up their Twitter handle. So the Twitter handle is Constitution Dow. And it says, we the people for the people. We're buying the Constitution from Sotheby's in four days. We need your help. And then if you go to the website that shows that they have, it says amazing copy at the top. What if we held hands and bought the

Constitution together. It's just hilarious way I'm putting it. And then it says they've raised $3.6 million so far. And I think they need, where do they write their target? Okay, I don't think they write their target anywhere here. But I'm pretty sure I asked the guy, and I'm pretty sure they said they need like roughly $10 to $20 million to throw us off. It's actually pretty amazing.

So who, how does it work? Who owns it and who and how is it tracked? and how do you know to trust these people? The way this would work is a group of people get together, they buy a thing. Now, this is how they've bought several other things. So they bought, people are creating Dow's to buy Cryptopunks. So, oh, you want a crypto punk, but a punk costs like a million dollars now. You don't have a million dollars.

Well, you want to invest $10,000 into a crypto punk? Cool. So we can all pool together $10,000 each and buy a crypto punk collectively for a million dollars. And we all own whatever that math comes out to. As you know, we don't do public math. something like whatever, you know, less than 1% of the Cryptopunk is yours. And you can sell your stake in the Cryptopunk. So they fractionally own it.

So that's what I think they're trying to do here is they're trying to fractionally own the Constitution, which is hilarious. They're going to take the actual constitution. They're going to turn it into an NFT. And then you can fractionally own the NFT. And what laws or my loose understanding of it? How does it protect the investors? How are the investors protected?

protected in what way what do you need protection from who's who's that to get you um they can lie about the price that they sold it they can never sell it they can uh who so okay if they get a hold of it then they can accidentally ruin it's custodied i don't know how they do custody so like i don't know who actually holds the keys maybe it's a group that owns the keys i think the way the tao is structured is there's a wallet the wallet holds the nfts and it requires X percent vote in order to do anything with it, to move the NFT again. So you kind of vote as a group. And if whatever, over 50 percent of people do it, then they're going to go.

Okay, hold on. Let me tell you what this person said. So, okay, maybe I could say his name. It says it in his profile. So this guy, Austin Kane reached out. He goes, we're literally, he just, he started off hot. We are literally purchasing the Constitution of the United States. Okay.

I go, cool. How much is it? Sootheby's estimate is around 15 to 20 million. We're building around the clock. The NFT we did shaped his views on this idea. So I'd love to have you be a part of it, blah, blah, blah. And they're basically pooling together assets. I think the Discord group that they have has like thousands of members.

Like I think they had 10 million in soft commitments, like verbal commitments, and three point something million actually funded commitments. And so you crowd fund the Dow. And then I think what they plan to do is they actually plan to hold the physical Constitution in like the Smithsonian or something like that. So they plan to like have have the... Do they make a profit? Does this guy Austin make a profit for organizing?

I don't know. They don't, you know, there's not a ton of details about how the Dow is structured and whether they have like some preferential thing. And you know, honestly they should. So this is the same idea we had. They got 10 million in three days. 10 millions, they're soft commitments. They have 3.6 actually wired into their wallet.

And you're going to say, we had this for the Jordan. thing. And yeah, uh, looking like I was talking to a friend about that the other day. I'm like, I still think that would be great. The only reason it, I like if we ever actually wanted to do this, I think there's the differences is that that that constitution is likely just being sold to the highest bidder. Whereas if so if Jordan found out that someone was going to do X, Y, and Z, he'd be like, no, fuck that. I don't want to do that. Yeah. Yeah. Yeah, perhaps. Perhaps. Uh, then again, it's been on the market for, what, seven, 10 years, something like that. So maybe, maybe he's ready to sell if somebody can actually meet, uh, you know, meet the price.

I think one challenge we had was a we're just busy and just kind of fucked around saying it Somebody would actually have to go boots on the ground figure out go see it go figure out why it's not selling Figure out what the you know the the rules are around Could people Airbnb or could you turn it into a museum or could you do something with it or is it literally going to be an inactive asset You know but I think this is something that can happen there's another version of this have you heard of Krause house No, what's that so I'm a little jealous I didn't think of this idea myself But I like my name I might just do my own the name is really good that Kraus House. So Kraus House, which is K-R-A-U-S-House, it might be the weird spelling of

house too. But basically there, it's Krausehouse.com, and here's what it says. We're a Dow of basketball fans and we're crazy enough that we're going to try to buy an NBA team. And so they're basically trying to do the same thing. They're trying to crowd fund and buy an NBA team. Today, NBA teams are owned by billionaires, you know, successful business people, Steve Ballmer type. who go buy these teams for one to two billion dollars. And the idea here is why wouldn't all the fans of, let's say, you know, like the diehard crazy fans of, you know, the Grizzlies or whatever, like, why wouldn't they ban together, could they ban together, could they raise enough money

between fans of the team and investors who just would love to own a piece of an NBA team? And you buy the team and then you control the team through the same sort of vote. So you decide which GM do we hire. Do we keep this person on for another year or not? And so it's sort of like a crowd-controlled NBA team, which is an dope idea. That's a, yeah, it's a dope idea. It's incredibly, it's impossible because with buying a basketball team or any American sports, like what are the top four or five sports?

It's impossible to buy or not impossible. The issue is not the lack of money. The issue is that it's like, you know, in England, they knight you and they start calling you Sir Richard Branson in America, we allow you to buy a sports team. Like, it's a select group of people and very few people are actually allowed to do it. And it's done that way on purpose. So for all the people like... That's true.

You basically, you have to get approved by the other 30 owners. So, you know, they can vote to block you. But it's not to say they would vote to block this. Like, I think this could generate a ton of attention and press and be seen as pretty forward thinking. I don't think it's a given that they would block this. I don't think it's a given that they would block it. But my point is, this is not like a thing like, oh, I'll just get the money and buy it.

I'll just go and buy it. Right. Yeah, but I do think money is the limiting factor here because if you go, like there's a team that's for sale right now. And if you want to buy them, you have to go put up the, you know, sort of like you, I think you need to come over the top with the bid. So you're not going to get a deal here. You'd have to say, okay, you know, the price is $2 billion. We're going to pay $2.4. Or we're going to pay $3 billion because we have to be the winning bidder.

and if you could choose between a simple, clean transaction with another billionaire, you'd probably take that. So we're going to have to like buy something that's got hair on the deal. Now, there's another group that's doing this in a much more practical way. And I don't know if practical is better. So what they're trying to do is they have a Dow and they're trying to buy a like fourth tier soccer team in like the English Premier League or whatever. So there's like not a team that's, I don't know how soccer works, but it's like not the actual Premier League, but it's like, you know, there's the ranking system where you can ladder in

or you can get demoted out. So they're buying one at the bottom. And that's like a note, it's, you know, the show Ted Lasso. They're basically trying to do Ted Lasso. So they're buying this like joke of a team. Who did that? And they're like, great.

It's another group of people, another crypto group that's putting this together. And they're buying the team. They're going to own, and that they can do. That's a pretty permissionless thing. And the price is like not, you don't need $2 billion to do it.

You can buy it for $10 million. And so you're going to buy this team for $10 million bucks. They're going to crowd control the whole. thing. They're going to mint NFTs because they're going to own the IP of the team brand. And they're going to, they're trying to be like, they're trying to show what a technology, kind of like first, crypto first team, how they would run their team as an example that other bigger teams might be able to like look at and say, oh, that's smart how they are, they meant today. They sold $20 million of NFTs for their team. And every jersey comes with an

NFT. How does that work? Or, you know, there's a social token that gets you access for season tickets. Like, what does that mean? And so they're trying to, uh, debilioning, frustrated that way and they're trying to literally rank up and the goal is to eventually get into the Premier League and be, you know, can they one day go play against Manchester United or whatever? That would be the dream. I don't want to spend much time talking about NFTs and crypto because I'm so bored of it, but I just read this amazing Wall Street Journal article about Gary Vaynerchuk. Did you happen to see that?

I didn't see that, but I've been following kind of what he's been doing. But tell me what stood out to you. Gary's, for the listeners, Gary's been on the pot a ton. Everyone probably knows who he is. If you don't know, he's basically, he's a celebrity for having a big mouth, but he's like, cool. And he's, and he talks, but he talks a lot. And he owns an agency that at this point, it's quite large. If I had a bet, I would say they're like a 200 million revenue business.

Like, it's really big and he bootstrapped it. And he is on fire lately. So basically, before we get to the article, lately he launched a thing with Michael Rubin, where I forget, Michael Rubin launched two new businesses and Gary's a partner in one of them. I think it's the like NFT trading card one. Is that it? Yeah. You tell me about this.

Yeah. Yes. And then he also is doing, he has a new book coming out. And he just launched this thing like a year ago. We had them on when he did it called V Friends, which I think it's like a collection of NFTs. I think it's valued north of $500 million, right? I'll have to look up the latest.

But yeah, it was basically like a top 10, top 15. It's been a top 10, top 15, crypto project for its entirety, basically. And I talked to him the day it launched or something like that. I was with him at this dinner. And I think he said that he had made like $20 or $30 million that day from it. Like just a huge sum of money. There's been $93 million of sales of V friends. And I think he gets, you know, let's say at 10 to 15% stake of royalty on every sale.

So I think it's pretty easy to estimate. I think at the low end, he's made $10 million off of V friends. at the high end, it could be like 30 million. So he's just like prolific. And let's say what it does. He decided to make an NFT token that you could own it. And it guaranteed you one utility. Just the way we did an NFT that said you get five minutes of airtime on our pod someday.

By the way, the guy who bought it reached out. Okay. What do he says? He's an interesting guy doing interesting things. And so, you know, I asked him. I said, do you want to cash that in or you're going to hold? And he hasn't replied yet. The Gary Vee did one where he said, if you own this thing, you go into my conference.

Is the buyer just a rich guy? It's just like a rich crypto guy? I think he's like crypto rich, basically. Not like mega, mega rich, not like crypto billionaire rich, I don't think. But it's like a wealthy crypto guy who's got in earlyish and is done very well and is now and doing a bunch of things. So anyways, Gary V's his NFT, if you bought it, great, you have this NFT, which might be cool as an NFT. You might like the art. It might be, he might launch more products into it someday.

But at the very minimum, it gave you access to his conference. So it was a conference ticket in a way that you could use. And I think the only way to get into the conference maybe. So that's what he did. And he hasn't even, I think he just announced when the conference is going to happen. And it's going to happen for a guaranteed three years or something. Yeah. So we kind of bumped it back, but whatever.

So kind of cool. So his latest thing, he's got this new book. It's called 12 something, 12 things to be a good leader, something like that. I forget. And he had a rule that, or he created this thing where if you bought 12, of the book, you would receive a mystery NFT. It's still to be determined what that NFT or in token actually, like, what does that actually get you?

But he, that's what he promised. And so far, as of today, it is the largest pre-order ever in publishing history. He has, I think as of yesterday, he has sold one million copies of his book before it's even gone live. and the people have no idea what they're getting. The way that he did it was he last night or a few days ago he did a three hour live

YouTube and Instagram thing where he told people to buy the book. And his whole schick is basically like I don't ask for much and I provide a ton of content. When I have a book come out, I'm begging everyone to buy it. So that's kind of cool.

And that's what he did. And it's the largest book release ever. And that is nuts. That is so crazy. So the way, and you know why people, are buying this, right? You know, why people are buying 12 copies in this book. Because, oh, did I not say the 12th copy, they get one of these tokens, right? They get, they get a mystery

NFT. So he promised you that there's going to be an NFT. It's going to be good. And it's going to be for anybody who buys, I think, I don't know if there's tears or what, but like, you know, 12 or more books. You're going to be able to get one. And so, and so it's kind of crazy, right? Like, that's, and one million books is an insane number of books to sell. Very few books do a million, a million copies. I think, um, I was looking at this. I, because I, I signed up to write a book next year with, uh, Tucker Max's thing. And I was like, okay, so what's like good, you know, is good like a hundred thousand copies, 10,000 copies? No, I bet it's like a thousand. They're like, you know, some stat 99 point whatever percent,

don't sell a thousand. Well, it won't even sell a thousand copies. 10,000 copies. It's like, you know, Yes, the best sellers do eventually sell, you know, like 100,000 copies. And then there's things like, you know, like for our work week or in this category, at least, Atomic Habits. I think Atomic Habits, he did 3 million copies sold in the first two years or something like that. And the biggest winner of the past five years is Mark Manson's book. Which one was that? The subtle art of not giving a fuck. That book was so big that when I was reading the quarterly reports for whatever, it's owned by Harper's,

is owned by FOP, one of Rupert Murdoch's companies. I don't remember if it's Fox or News Corp. Anyway, they, like, one of their big things was talking about that book and how it's, like, saved with their publishing business. Right. And there's basically, so why did this work? So one reason why it worked is because Gary's been doing this for, you know, he's been building trust for like 20 years.

You know, like, I've known about Gary Vee for 10 years. And, you know, he didn't start then, I don't think. So definitely before that. So he's built up a lot of trust and he's like maniacal about content production. Like he creates so much content in addition to everything else he does. And it helps, right? The content helps feed the agency. It helps feed all the things he helps sell books.

But like the amount of content he produces is wild. So he built up this trust. He was talking about NFTs. He was talking about trading cards before trading cards had their huge run up. So if you're like, oh, Gary's talking about trading cards, I don't know about that. I'm going to hold off and see how it goes. then you just see this huge run-up at basketball cards. Then Gary V starts talking about Pokemon,

and then he starts talking about NFTs. Pokemon goes up through the roof, NFTs go up through the roof, and then you look at his trackguard, you say, oh man, he kind of was also big on social media, before social media was obvious.

He was saying, you know, I remember when Instagram got bought, he went on the news and everyone's like, underpriced. He was like, this is a steal. And everybody else thought, oh my God,

they paid a billion dollars. It has zero dollars in revenue. Like, what are they doing? And he was like, are you joking? like this is a this is absolute steal by facebook he was talking about musically and music how people how kids were making music videos before musically turned into tic-tok and i remember tons of people were making fun of them like okay you know great yeah yeah 12 we're all going to be like 12 year olds

making dance videos in our bedrooms he was right so he's right on social media is right on on baseball uh on trading cards he was right on Pokemon then he was right on NFTs he started talking about nfts and nfts had this huge bull run partly because he a guy of his stature him and logan paul when they started talking about Pokemon, they started talking about NFTs. It actually drove a lot of attention into NFTs, a lot of adoption. So then he launches his own and you're like, oh, do I want to buy this V friends, this doodle that he made? It's priced at two and a half eth. So he auctioned off the initial ones at two and a half Heath. Today the floor price, meaning the minimum you could, the lowest price you can buy it for is 8.1. So if you just bought, if you just bought, that's like do eight times

roughly four grand. So, you know, 32,000. So basically, you're up almost 4x on, you're up three X basically on the last thing he told you about. So this time when he says, hey, buy my book, I'm going to get you a special NFT. You might have missed V friends. You missed the NFTs when I told you about him. You missed, you know, the basketball cards before they all got hot. Get this one right. And I think if you have a track record of being early and right, this kind of like FOMO builds and people just start to trust you. And I think that's what's happening right here is people are like, all right, cool, I'm in.

I'll do this. Yeah, and I think what I would like to do is, I don't know this, but eventually I would like to do it, is I want to look at what he's been wrong about. So Gary is right a lot, but he takes a ton of shots. And I was reading Glass Door reviews of VaynerMedia

to understand like what's cool about working there and why people like it so much. And they were saying like the haters, of which there will always be haters, where it was like the negative reviews said something like he's always saying the latest and greatest thing is going to be the next big thing for example and then they named like four apps and I'm like oh I'm not even like these are dead those are cool like two years ago and so I'd be curious what what he's been wrong about but I do think that he's likely right more than he's wrong and

he's been right in big ways yeah I was actually watching so he did another cool thing actually not to make this the kind of the Gary V our but he did an interview with Mark Zuckerberg which I thought was a pretty big deal. Amazing. Amazing. It was so good. Yeah, he was good. Dude,

he had more. He kept interrupting of which the comments were just ripping him for. He steamrolled Mark Zuckerberg. Yeah. Somebody said in the comments, they go, uh, Gary's talking to Mark about social.

Like he's his big brother. Mark's his little brother. But obviously Marks like we're like invented social networking and like runs, runs the world. Um, but it was true. He really was kind of like all over him. He's a better talker than.

Mark, right? So it's actually kind of natural. He's a better speaker. He's more engaging and he has he's quicker off the cuff and Mark is a little bit more, you know, rehearsed and kind of thoughtful about his words that doesn't always play super well, you know, in front of a camera. But what did you think of that interview? Did you hear anything that? Yeah, I thought it was great. I thought Gary said something cool about how he's like, I knew NFTs were going to be big because of Farmville and how people would pay for these badges. And then he also referenced another Facebook app that I don't, I don't know what it was, but my context clues were like, okay, it was like a thing where you could like purchase a cool picture. And he was like, that's how I knew it was going to be big.

And Mark goes, you know, I never really thought of that. And I thought that was funny. I thought that was pretty cool. Also, Mark's haircut was horrible as if they just like put a bowl in his head and just cut the bangs around it. What's he doing with a bad haircut like that? It's all. Actually, Gary had a great line in that, which he's like, he's like, basically Mark's talking about like the metaverse. you're going to have this this avatar you're going to have like your character who has its own virtual

clothing and it wears that like it looks like a sim basically if you ever played the sims and gary's like you've been living this life like basically like mark already looks like a sim like mark looks more like a character from a video game than an actual human being he talks more like a character for a video game than a human being and he wears the same exact thing every day on purpose which is what your character in a video game does like black shirt blue pants and he said and he and he named him and he goes this is you already he didn't go into detail but he was kind of like compliment. Like you've been ahead of the curve,

but I thought it was hilarious, you know, that he called him out on that in a way. All right. Let me ask you a quick question. So I've been thinking about this. Something that I've been thinking about, we've had a bunch of friends

talk about screen time, limiting screen time. And I've been thinking about this. So I just did a very short amount of research. So basically, I was curious about what trends have existed where rich, that's separated rich people from poor people.

For example, in the Greek, and Roman era, which actually, I don't know what years those were, actually. BC, sometimes BC, basically, you were rich if you were very, very white. And Roman poetry would praise the white girl. And that meant like the pale and painless was, yeah, was a mark of beauty and of social class and things like that because basically you're not outside working really hard. Of course, that changed. And in the 1960s, like, it kind of started right around that time where being tan meant that you have leisure. You know, you have enough time to go hang out outside and have fun. And skin tone became kind of a marker of wealth. And during World War II, women were using tea bags as self-tanner. Coco Chanel around the 1930s, 1940s talked about being bronze and being tan. And so now it's like became popular to be tan. So what do you think? And I'll tell you what I think mine is.

What do you think in like 20, 30, 50, 100 years is going to be that thing? My opinion is what it's going to be is a lack of screen time. So not like, like, it's going to be like, oh, you use the computer? No, I don't, no, I don't use it. I think it's going to be people. And so, like, Mark Lorry talked about that. I believe Jack Dorsey talked about that. Elon Musk has mentioned it.

Bill Gates. Mark Zuckerberg says his kids don't get screen time. That's what he said. Yeah, he said this a few years ago. this came out. I think he kind of backed off it because it sounds really bad because like, dude, you addicted the whole earth to social media and you're like, don't let your kids do it. But let me see what the exact thing is. But I remember for sure that he either limited or said, you know, said he wouldn't do it. So he said, dude, I noticed that once I kind of got a little bit more

success in my career, like, I don't check anything on the weekends and like some for like different projects. Like I'll get to it when I get to it. Like I'm just not going to check my email. I don't want to be on a screen. Yeah, I remember it was a big deal when he said, I think his kids were like under three at the time. So it was like, you're probably not doing a ton of it. It was like my daughter's too.

She has a ton of screen time. But like, you know, I get Mark Zuckerberg doesn't have to do that necessarily. So he, he was like, yeah, maybe when they get older, as they get older, I'm sure they will.

But people were like, hey, you know, the media sort of out to get you, you know, in this kind of case. I've got, I've got a couple like pretty wealthy friends. And they'll be like,

yeah, like our kid has never like, we don't use our phone front of them. We don't let them see a phone. And then I, you know, I'll go and hang out with other friends who maybe aren't in that position. And like, we go out to dinner and they're playing on the phone the whole time. And so that's my, I think it's already happening. And I think it's going to happen the next 10, 20, 30 years. There's a few more. So there's actually, there's actually, you know, other ones. So I think back in the day, being fatter. So having a big

belly used to be a sign of wealth. Because obviously you had enough like means to eat food. And you had a leisurely lifestyle. And now it's the exact opposite, right? So, like, you know, having, you know, abs is more seen as a higher status thing than having a belly. Somebody used to, I have a big nose. People used to tell, somebody told me once like, oh, back in the day, that was like a sign of, like, great power and authority or something like that. I don't know if that one really could change over time because you can't really control it as much. I guess nose jobs.

But, but I think you're absolutely right that these things shift over time, that the status signals that you have shift. And it's basically you want to be doing what the masses are not doing. So, you know, if everybody's on horseback, you want to be in a car. When everybody's in a car, you want to go learn horseback riding, that sort of thing. Same thing with like hunting. Like, you know, having others hunt for you. And then now it's like a status symbol in a way to be able to have the free time and the skill to be able to go out and go hunting. Like have a hobby like that.

I think that I think you're absolutely right that being away from like the digital experience. Like being able to not have to either work online, play online or talk to people online is going to be a status. Like it's definitely like a status symbol because it's going to be so rare. It's going to be rare, you know, more rare than whatever, you know, a diamond or gold or anything like that is because everybody is going to be completely engrossed as we already are halfway there in like kind of like the online. world. So having anything in the offline world is going to be like an extreme luxury. And that actually like in terms of like money making and business, that actually like is an interesting trend to look at. There's this thing called a, what's the dumb phone thing? Is it called a light phone? I keep hearing a lot of people talk about this thing. Have you

heard of the light phone? I don't know much about it. I looked into getting it. So basically, if you haven't seen it, the light phone is a really minimalistic looking phone. Looks pretty cool, honestly, looks very clean design. It's like a very basic phone that doesn't have apps. It looks like a Zoom. Remember a Zoom or Microsoft? Yeah, it looks like the early cell phones, but just like cleaner.

And, you know, like a flip phone or whatever. And basically, it's just a phone that doesn't have apps. So you can text on it, you could call on it, but you can't use the internet beyond that. And it's meant to be like, hey, do you want to, like, you don't want to be detached from the world, maybe your kids or whatever. like, you know, as you, you know, if you need to be reached for an emergency, but, but you don't want to be kind of like on Instagram, you know, at the time.

I think it's a great idea. The problem with it is kind of an inconvenience with it, which is like, I think you need to like, you need to be like switch your SIM card every time you want to use it and shit like that if you want to use the same phone number. So that's kind of annoying. But I think it's great. And I'm surprised this isn't bigger. I think it was like a Kickstarter project. I'll buy it. I'm going to buy it. So we just did this NFT thing and we said, do content stuff. I'm going to set us up with the, or I'll set it up and you can decide if you want to go with the health thing with that executive checkup. And then I'll, I'll buy one of these light phones and we could talk about it. I think it's amazing. I think it's cool. You can still use music. I think it's really cool. Yeah, I think it's great. And what else comes to mind that's like this? So what are some other things? So there's obviously in-person experiences. So travel, meetings,

concerts. I think that already kind of has like a bit of a premium, but I think that'll get extended. The premium will get larger. The, uh, the rarity will get, we'll get higher on, on that because if most meetings just happen over Zoom, then you'll, it'll be a special meeting when you make an effort to go fly and meet somebody face to face. Same thing with a concert. If you, you know, going there and being there and experiencing it, it's going to be one of those feelings you can really only get by doing that. So it's going to become more valuable over time. Like I was talking to a comedian. And he said like, he's like, dude, I was worried like, you know, after COVID, what would happen? He's like, demand is roaring back. He's like, the demand now for shows is higher than it was

pre-pandemic. And so you're asking what else is like this, well, the rich people, poor people think. What else could be kind of a status symbol? I think I have a couple of years. Yeah, I think like the splitting time thing between cities. It's still expensive, but it's still expensive, but it's not prohibitively expensive. So, like, I think that that's going to be far more, I'm doing it now. And I realize I'm, like, in a fortunate situation. But I think that it's far more accommodating than ever before. So I think that, like, that part-time living and splitting time between cities is going to be

quite common. I don't know. What else? Yeah, I think that's actually a great one. It's sort of like if you look at what are our rich friends do now that's not common. And then that's just going to become like, like more people are going to, do that thing. So like, you know, like you're talking about having a few either Airbnbs or like having three homes and just shift like throughout the year just shifting based on where you want to

be in whatever season you want to be in and not having like a hometown. Dude, here's a more of a thing. Here's one and you're getting into it now. I've been into it for a minute as well, which is, did you see? So I, well, kind of. I tweeted out asking people to see, to say like what would like I, so I'm, I'm building this house. And I'm like, how would you optimize it for longevity, health, and fitness? And I got so many amazing replies. And the most consistent one was cold plunge and sauna. So many people are interested in that.

And I think that that's a much bigger trend than I ever thought. So I think having home saunas and home cold tubs, that is something that's going to be. I think we're still in the early stages of that. I never would have thought that that was going to be a thing. Yeah, that's the, I just bought a sauna, by the way, like two days ago. I know. I saw you. What's his name? Andrew said, like, don't do infrared. And you're like, but I bought it infrared. Is that so okay? Yeah. By the way, there's a sick company. So check this out.

Is it David, David's company? Florence. Have you seen this? This guy just DM'd me who I'm friends with. He spoke at Hustlaconda. He goes, hey, I just met with Sean about my sauna business. And he said, yeah. And he said that you also like this type of stuff. Have you, did you go look at it? Did you see it? Yeah, it's sick. He just, he, he, he de-med me a video. And you want to explain what it was? So basically, how do you spell it? So there's two that got, that got,

that got, that got kind of like highlighted here. Where are you at? The URL is we are Florence. How do you spell Florence? F-L-O-R-E-N-S. F-L-O-R-E-N-S, okay. Okay, so basically we are Florence.

So basically what he's done is, He's built a custom kind of like new version of an in-home sauna. It plugs into a normal outlet, which when I was looking up saunas, that was like one big thing. It's like, I don't want to have to get an electrician out here to handle the power of the sauna. It's like small enough where it fits in. It's like a great like, it's like made for like one person that could fit easily. Then there's a super nice, like super clean design. So like most saunas kind of look like this kind of same cabin looking feel.

This looks like it fits in like a modern home. It's like very slick looking. And so he's building this thing And he showed me one He's got to I'm gonna go visit him He's got one down here Not too far from where I live That's in the pro seo

So then there's one of the Then there's one of the prosidio called ancient ritual Have you seen this one? That's when I saw ancient ritual So there's two So ancient ritual is the other one That people are kind of hyping up And I think that one is like

Almost like Peloton for Asana So you get in normally when you get into a sauna You're like on your own It's like dude here Go sit in this hot box And like think or, you know, talk to the naked guy next to you. Like, I don't know.

Like, do whatever you want to do. I think what ancient, I don't know exactly what ancient ritual is doing, but I think what they're doing is, it's sort of like a guided meditation. They have sounds. They have sense. They have like, they'll talk you through like what to, what to like,

it's like a calm or like headspace like meets a sauna. That's my like prediction. They're a little bit, they're very stealthy. There's like nothing on the website. But that's my understanding of it just from figuring it out. Dude, the Florence thing. is amazing. Yeah. So I'm really excited about both of these. I don't think either of these is like, you know, mega huge business. But I think it's, I think it could definitely be a really healthy

business. And it might be one of those that surprises you. Maybe there's bigger demand. Maybe this is, maybe this ends up like pools, right? Like, I think our buddies are in the, they bought a pool construction company who was telling me something like, you know, like some absurd percentage of homes, like 50% of homes or whatever in, in areas that can. host a pool, like we'll get a pool in the suburbs. And, and it's like, you know, it's, that's not the exact percentage, but it's like, it's a $50,000 average ticket. It's the number one, like, kind of like optional upgrade to a house that, that happens. And, and so, you know, those companies are doing really well, pool construction companies. And so maybe if you fast

forward 10 years down the road, sauna and cold plunge is going to be as common as swimming pool is in America. Like, I could, I could see a world where that's the case. I definitely could too. So I'll have to remember exactly what the study says, but there was a very reputable and famous study. And it said two interesting things. The first thing that it said was, if you sauna for two 20 minutes sessions a week, it decreases the likelihood of cardiovascular disease by something like 30 or 40 percent, a massive number. then it said if you sauna for three 20 minute sessions a week it's going to decrease it by like 60 like it's like the numbers are like astronomical just from two to three let alone zero to two

and so sauna's like uh i i the what the way it works is basically like when your body heats up that much um i guess it stresses it and that that's a really healthy and good stress and uh anyway it's pretty sick i'm all about that do you want to talk about these last two things you have on here. I'm very eager what those are. Yeah, let's talk about them. By the way, just to put an endpoint on this, like, we talk about this because just we're interested in it and like, whatever, it's just this is our hangout if you want to be able to on the wall. Great. But I would also say there's been a big lesson I've learned that is anytime people live, anytime you discover a group of people who are very interested in and living

a lifestyle that is different than yours is very easily initially to write it off and just say, oh, that's frivolous. That's, that's just kind of like whatever, you know, they're out of of touch or they're weird or whatever. Like it doesn't really matter what category it is. Like when I saw gamers and people who stream video games and watch other people playing video games, it was so strange to me. I remember making fun of this kid in college because I walked in on him and he was watching somebody else play a video game on a live stream and the guy was playing in Korea.

And I was like, you're watching a dude in Korea play this video game. Why don't you just play? Better yet, why don't you get outside and like let's go go get some food? And I made fun of them for it. years later, I'm like selling my company to Twitch and like I'm like talking about how great this trend is. And he's like called me. He was like, you mother, you know, like I, dude, you made fun of me for this 10 years ago. And here you are now like now you're on board. And I, that's happened to be so many times in life that now I go the exact opposite way. I see somebody like you who says the same

thing that our other buddy said, which is maybe I should go to the Mayo Clinic and get these advanced scans done once a year. I think, huh, maybe that's something more people are going to want to do. Why would he want to do this? Why are people choosing plant-based lifestyles? What is that all about? And so now I lean in anytime we discover these things. And that's become some of the best, A, like either like discoveries, life changes I can make, or B, investments. It's a great way to invest because you're actually on the like the cutting edge of stuff.

You're in early, which is super important, obviously. There's a book on like a famous business book on it where he talks, I think it's crossing the chasm or something where he talks about like early adopters. And then like there's basically this like bell curve of people where it's like, like, like in the beginning of the bell curve, it's like late, people who are late to it. And then like the middle is like the average Joe. And there's like early adopters.

And then there's one more like cutting edge. And you and I both have like a handful of friends of which I would actually say that I forget the names of them. But in that bell curve, there's people who are getting on. Because you got the idea right, but you like butchered all the names. So it's basically earliest is innovators.

And it's like the people actually like figuring things out. And then there's early adopters. Then there's early majority. That's the kind of like big chunk. late majority, that's the other part of the big chunk. And then there's the laggards who are like, you know, people who still have AOL email addresses and like, you know, are driving around looking for blockbusters. And for a lot of things, I would say you are on the right side. You're either an innovator or the one next to it, an early adopter.

And I'm trying to go. I'm intentionally trying to go that way. So I thought, you know, I'm just not that. I'm not like a futurist type of guy because I've been so wrong. And I figured out the formula for it. The formula for it is have an ego, make a prediction, be wrong like five times and have it rubbed in your face how wrong you were. Boom, you're now a futurist.

Like I remember the first time the iPhone came out and I was like, who the fuck wants to like read tiny text on a screen? Like that's awful. I was like, nobody's going to watch a movie on this. I was like, yeah, you can watch. Who would ever watch a movie on this like tiny square? Like that's like that would be the worst. It's worse than an airplane.

I remember saying these things to people. And, you know, like I was in college. I was like a junior in college. Nobody remembers this. But I remember being that wrong. Snapchat, I remember being that wrong. My username still has the word test in it because I was so certain. I was like Snapchat.

This is this stupid, right? This is just for kids and dick pics and stuff like that. Like, certainly won't go on beyond this. Bitcoin, I was wrong early on, right? Like guys in my officer tell me about it back in 2012, 2013. And I was kind of laughing and saying, guys, let's focus on something like legit here. And now I'm like, you know, a fucking Bitcoin evangelist.

And so like Twitch, same thing. I was wrong about stream. I've been wrong so many times that I've actually flipped the script now. I kind of had to reassess my life and say, I'm not going to be very good as a technology entrepreneur or a technology investor. If I just continue to write off the big things as dumb and stupid early on, like I need to go the exact opposite way. Okay, what would it take for me to do that?

And I just, I just inverted. So instead of, you know, anytime I see that, the same feeling, I instead lean into curiosity. What's making people want to do this when I think it's so strange? And now that's like flip the script for me. And we either had Justin or Emmett on at HustleCon or on here. And they're talking about Justin TV, which was the site before Twitch became a thing. And it was basically, uh, anyone could log in and create their own live TV channel. And Emmett, I believe you could tell me if I'm wrong. I believe the story was like Emmett were like there's a small corner of the site where these

like guys were watching video games. And it wasn't a lot of people like thousands of people. But they were spending 2% I think of the traffic at that time. But they were spending a significant amount of time watching. And he was like, that's, this is the one that we got to go to. And I don't even think it was that as data driven. Actually, the data pointed against it because again, I remember it was a small trap. It was a small amount.

They had a combination of two things working in their favor. number one emmet was like i guess actually the number one factor was they were fucked the current thing wasn't working and they had like no they had nothing to lose they don't they were going to run out of money and fail or they had to try something dramatically different and um when you feel like you're fucked and you have nothing to lose you actually have one of the greatest assets on your side um which is that you know when you have nothing to lose you play completely differently than when you feel like you have something to lose so that was the first thing they had to change the the things that were popular were all like illegal streams. It's legal streams of sports. So they knew, oh, people want to

watch this, but we can't ever build a business around this. Yeah. So what 90% of people are doing on this site, we can't use. The 2% thing worked. And then the other one was he was like, I personally like watching these. So he's like, I'm going to go with that. Like, these are my favorite things to watch on the network. So if I'm going to work on this, I'm going to work on the ones that I personally find, you know, the most interesting. And actually, most of the company wanted to go work on the hotter, sexier idea, which was called, what was the thing called

the video thing they had? Not video, their version of it called. Social cam. So the company split in half. They said, all right, Justin TV is not going to work, abandoned ship.

And we got to figure out, you know, what's the emergency ship? And so they had this, I think Michael Seibel who now runs Wycombinator and Justin Con, they wanted to do social cam.

It was Instagram for video. Instagram is the hottest startup in the Silicon Valley, but it's photos. We're going to do Instagram for video. And they were, able to instantly raise money. They got tons of initial hype and traction and press.

And all the talented people in the company wanted to go work there. So I talked to this guy, Jacob, who's the OG designer at Twitch. And he's still there. He's still at the company today. And I said, how'd you know, like, to bet on Twitch instead of social cam? He goes, oh, no, dude, I wanted to be on social cam. They were just like, nah, like, we don't, like, teams full, bro. Like, you go work on the thing with Emmett because Emmett is his childhood friend.

He's like, you got to go to that one. He's like, oh, fuck, all right, whatever. So, like, that was what seemed like the great idea. But actually, what Emmett did, which was leaned into this really weird behavior, unique lifestyle that these gamers were doing, where they were streaming themselves playing for eight hours a day, that turned out to be the thing. And that's kind of my point, which is like, I think that there's like these, I do it on, on like, communities, particularly Reddit, but you can, right now you could do it on Twitter. Or you could just type in, like, any idea or any hobby and type in the word forum. And you can just find, like, these niche communities of people that are kind of. kind of freaks and it's fun to like learn all about it. Like for example, intermittent fasting

fasting is now like, we all talk about it. I remember like eight years ago, I remember business insider wrote an article about like a Microsoft executive and they mocked him for the like intermittent fasting. What is this? And but there's there's been communities online where I've like read about people doing this forever and you're like fasting like no like breakfast is the most important meal of the day. Just look at anything they make fun of Silicon Valley for at the beginning of coronavirus. It's like VCs are so paranoid about the real world that they're wearing masks to conferences. Guess what everybody's doing now wearing masks, right? Oh my God, intermittent fasting.

Silicon Valley's latest craze, not eating till noon every day. You know, what Google engineers are doing, right? It's like, media loves to make fun of it. Guess what? That's what everybody's going to be doing. You know, what are some other things that are like that? I think, you know, some of them are meditation, by the way, was like that too. People made fun of it.

And then, you know, boom, it's like, new yoga. The other ones I think that are happening are like stem cell or any like blood platelet spinning stuff where it's like, oh, you have knee pain. Well, these guys, they like go to Puerto Rico and like go to Germany and like get this fucking blood spinning treatment and go get stem cells injected on their knees. That and now they feel good. And gene editing, I think is. Gene editing is one. Another one, breathwork. I think breathwork is where meditation was. I invest in this thing called Othership. They just actually lost their app. I use it every single day. And, And like, I use it religiously because it makes you feel so good.

And to the average person, like, I do it outside now after Huberman was like, get sunlight on your eyes first thing in the morning. So I do it outdoors. And I'm sitting in my driveway basically doing it. And neighbors are walking by. They're walking their dog, but they feel as a very normal behavior. Go for morning walk. And they see me like doing fucking breathing techniques on my driveway.

And they think I'm a nut. And I love it. I go louder as soon as somebody walks by because I want them to know they, they live next to somebody from the future. Dude, there's this guy, his name was Bill, well, we'll also start with, there's this guy named Arthur Leonard. He's, he's dead now.

But in the 60s and 70s, he was a New Zealand track and field coach. And he had runners like Paul Walker, or not Paul Walker, that's John Walker. That's the Fast and Furious actor. Yeah, yeah. Peter Snell and all these like New Zealand guys who started winning the Olympics

in the 1500 meters, 5K and 10K. And everyone's like, dude, what are you doing with your runners? And he goes, we run like 120, miles a week. We do long distance running and we go slow and we just do it just a shitload of it. And this one coach from Oregon got really interested. And his name was Bill Bowerman. And he goes, well, I'm the track and field coach at Oregon University. I have all those great runners. What are you doing? And he goes over to in the 1970s of New Zealand and he learns from Arthur Leonard and he comes back and he starts making it popular. And two things happen. University of Oregon gets really good at

track and field. And he ends up making shoes for his runner. so they can run a little bit faster, and he calls it Nike. He calls that company Nike. He starts it with another runner, Phil Knight. And the other thing that happens, and this is just worked out perfectly, is he starts talking about it to all of his friends,

he even writes a book about it, and I believe it's called like the joy of jogging. And the idea of jogging, it wasn't even like a thing in the 70s. People are like, what do you mean? You're just going to run? Like, art, isn't it? From what?

Yeah, like, aren't the police going to go after you? And like, it was like astounding. Like, prior to 1970s, So it was a jogging crazy of the 70s. Prior to that, people didn't go out and run. That just wasn't like a thing. And so anyway, that's like another example where like running became popular

and Bauerman created Nike to kind of capitalize on it. Let's wrap up with this last thing here. What is this? I always enjoy your wisdom of shit. Put yourself out there, announce what you're trying to do and how you're trying to do it. So this actually came from the Facebook,

the Zuckerberg interview with Gary Vee. So Gary V goes, you change your name to meta. You change the company's name to meta. So like, you know, like, what's that about? You kind of wanted to like announce this to what's kind of like the thinking behind that? Because I think I get it, but you know, explain it.

And Zuck basically said this thing. He goes, he goes, you know, I think this is really important. And he goes, you know how it is when you run a company. He goes, you have hundreds of employees, dozens of employees. We have thousands, tens of thousands of employees. It's really hard to get the message out inside your own company. One of the best ways to get your company to realize you're serious about something is to go talk about it externally.

So that's the first thing he said. And I thought that was so true. Whenever a statement gets made publicly inside the company, they also read that article. They read that press and say, I guess we are committed to this. I guess we are, I guess that is a top level priority. And they start to take it seriously. So all of a sudden, the product managers start adding features for that thing. Or the top talent will switch to that division because they know that that's an area

for growth for the company. So it works internally. Then he goes, the other thing is he's like, you know, we, um, We wanted to put a message out there to the world. Like he goes, I think it's really powerful. He goes, we wanted to say what we were doing so that people who want that to exist will come work for Facebook. And Gary goes, yeah, it's like a recruiting thing, right?

He goes, and he goes, yeah, he goes, it's kind of amazing. You know, if you just say what you're trying to do and how you go about doing it, that, like, it repels. He goes, you'll get a lot of hate. And he's like, we always get hate. Anytime we announce anything, we get hate. he's like so that's going to come anyways and he's like when you say what you're trying to do what you're trying to do with your life and basically how you're trying to go about it you will

repel the people who find that off-putting and you will attract the people who want it and he said it so simply this is not a oh i've never thought of that or wow that's such a new concept it's not that but it reminded me of like a lot of good things that have happened in my life that simply came from saying what the hell I'm trying to do, why I'm doing it, why I'm so excited about doing it, and how I'm planning to go about it. Here's what I plan to do,

because the other thing Facebook announced was we're investing $10 billion into the metaverse this year, like into our AR and VR projects. And 10 billion is like a huge number. And so that basically says, we're changing the name and we're investing $10 billion. That means this is our future. This is the bet.

And so that will attract talent. Now, I just thought that's such a powerful concept for anybody. It doesn't even really matter what the stakes are. Like, I've done this when I try to hire interns. Most people want to try to hire interns, they spend all their time. You know, they'll write a job post and then they'll like, you know, hope and pray, the right person comes by. And the better way to do it is you write a job post that would attract the, you think

about who the ideal person for this is. And you say, what would make them stop what they're doing and be like, like, holy shit, I got to check this out. I got to go reach out. I got to talk to them. And so now you're not going to write a normal job description that says the role, the responsibilities, the requirements, minimum. You also need to know who you don't want to work there. Exactly. And it'll work out. So like I put a thing up on Twitter once. I remember, I think I've talked about this before on here. I put up. Yeah, people shit on you. People shit on me. They picture on me for everything I do. This one, this one was I kind of like almost hand wrote it and made it look handwritten. And I said, hiring an intern.

I said, you're going to get three years of experience in the next 12 months. I don't drink coffee, so you'll never have to go fetch me some. You're not going to know what to do. I'm going to throw you in the deep end, but don't worry. Don't worry. I won't let you drown. And I said, you're going to work on this, this, and this for me because I'm trying to do X. I know, what the startup was at the time is I'm trying to build X and I want somebody

who can come in and do things like A, B, and C and who knows what else. And I basically was like, you know, whatever. And there's a PS at the end. And this got like hundreds of applicants to come in. Why? Just because I didn't write a normal job description. Secondly, because I said it, I said what the hell I'm trying to do. And it attracted the type of people who, who want to do something like that with their life.

You know, they found, they found an overlap between their interests. It sounds, again, so simple. But if you kind of check yourself, you say, have I done that? When's the last time I put a stake in the ground? I put a flag in the ground and said, here's like, I'm Sampar. Here's what I'm doing so that you would attract like-minded people. I think you kind of did it with the fitness influencer thing, to be honest. You go, I'm going to do it.

I'm going to get away from this business stuff and I'm going to focus on being, I'm going to become a fitness influencer. I'm half joking, but I'm also half serious. And then you started posting the content every day and you started like doing it in public on Facebook you post on Twitter you post it. And I'm sure some people make funnier. Some people leave kind of comments that are like slight jabs or whatever. But like you put it out there.

And I'm betting your DMs are full of people who are now sending you cool equipment, ideas, flying out to meet you. Like, that's just what happens when you do that. And it's not because you're famous. When I told people, someone was like, do you want to make money off this? I was like, no. But like, I would love like a professional athlete to think that this is kind of cool and be like, oh, I don't know you like fitness.

You want to come over? Right. Or, you know, like, a Cheberman, like, he didn't find us this way. But he's like, oh, you're into like, you know, the body and things like that. That's neat. I want to learn a little bit about the media business. Can I learn it from you? Have you read the book 48 Laws of Power?

I haven't read it now, but I've heard some of them. And I find it weird. Like the summary, basically the guy goes on TikTok. I don't know how he's in my algorithm, but the author of Robert Green, he does like one individual power at a time on TikTok. And it always comes up, but it'll always be something so generic that I don't know how to, like, it's like very weird. He'll be like, laws of power. Like, don't, you don't want other people to like you or something like that. It's like something like that.

And I'm like, okay, I don't know what this is. Dude, his book. Is this book so hyped? His books are like so in depth. I believe that like in some prisons, in some state prisons throughout the country and some states have banned the book. It's, it's incredibly interesting. It's too powerful. No, for real, it is. It's crazy. It's a crazy book. And law number 25, I used to memorize the laws when I read it. Law number 25, and I just had to Google it now that I don't remember it that well. Law number 25 is to always or consistently recreate yourself. And he says, be the master of your own image rather than letting others define it for you.

incorporate dramatic devices into your public gestures and actions, your power will be enhanced and your character will seem larger than life. And with this Facebook thing, as well as a lot of other things, they get made fun of for doing that. But these huge gestures oftentimes work out well. Like I did, here's this little example of it. I had a Twitter bio for the last few months. I just changed it. I know. I thought it was good. 10 million rev or something. I basically said every Twitter bio I ever saw was like the past. And I thought, okay, I see the value in that. Like, it's good for somebody to land and know what you're doing. But I thought, what's more interesting is like, what are you trying to do now? I said, how could I plant my flag just in the top of my profile? And it was

very controversial. I think a lot of people felt, I don't know. They don't tell me. But I'm, I'm assuming there are a bunch of people out there who probably read it and was like, this is kind of cringy or like, why is he saying this is weird? And there's some people that would deal. What was it? All you did was that I want to make a hunt. or no, the business will do 10 million in revenue this year. I said three things. I said four things. I said,

I'm trying to be in a great mood daily. Yeah. I'm going to get into phenomenal shape for the first time in my life. I'm going to make $10 million by December. And I'm going to, I remember my last one was something else. But those are the three. Something about fitness, maybe.

The second one was fitness. Getting phenomenal shape for the first time. That and something else. Maybe it was like, I don't know, blah, blah, blah, family, something to make me sound good. After I said, I want $10 million by December. Okay. So I put that out there and I got, I would say, five really important messages from there of like really great connections I came out of it from people just being like, yo, like respect.

I respect you for putting that there. I might be able to help you with the fitness thing. Or I might be able to help you with, I see you have the mood thing. What are you doing for that? I want to learn. I'm like, great. I would love to teach it. or 10 million bucks how you plan to do it how far along are you come on i get an email from

one guy he keeps saying how far long are you you're getting close your thing is inspiring me my i set my goal too my goal's not 10 million my goal's 100 000 but i want to make 100 000 and so like it attracts like-minded people um and i and i i don't even think that that was that good of one version of this i think the the law 25 you just said is super important to like continuously reinvent and craft it and like play with it um don't get stuck in like whatever you used to say three years ago or even three months ago necessarily if it's no longer the the most badass exciting fun version of you and what you're trying to do do you um and what does it say now you want to build a hundred million dollar brand or something

yeah i said i'm building a hundred million dollar brand and uh and i put that i'm investing in company badass companies like x y z what are the odds that um what so you're building a business right now which we purposely don't talk about it but you're building a business right now that's in a totally separate feel than you are in now. Yeah. If you being like media, uh, media,

it's different than anything I've done before also. Yeah. Yes. And many people, including me, well, I haven't done this, but this is something I would have,

I would do would say, well, what the hell? Just focus on like the main thing. Yeah. Um, but do you think it's going to work out? Like,

it seems like it might work out, right? Yeah, I think it's going to work out. Um, pretty, like, I think it's going to work out.

I, the reason why, I mean, I started it with my wife. So, like, I wanted to start a business with her. I think we had the idea together. I thought that would be fun.

I never did a bit. Normally, I would go work all day, be super, like, you know, excited and stimulated by, like,

all the shit there. She's not into tech. She's not into, like the stuff I'm into. So I'd come home and, you know, she'd say, like, how's your day?

And I'd be like, oh, it's great. Like, yeah, it's hard to, much further in depth than that, right?

little kids now. So that's why I went into this very different thing and also as a challenge. And also, we have a couple of friends that also do e-commerce and we're doing really well with it. So I thought, okay, I can learn from them and kind of we can bounce off each other, bounce ideas off each other. Would you sell it next year for like $20 or $30 million? No, I think it can get to, I think it gets 100. And like, I think we should just go all the way. That's pretty awesome. And you're enjoying it still. It's not exhausting. It's a pain of the ass tons of times. But like, you know, overall, Yeah, like somebody, our buddy, Suli, who I talked to and kind of like look up to his business mentor, he was like, he really wanted to advise and help me with it.

And I was like, okay, why do you want to do this? Like, you know, your time on this is not going to not going to pay off. Like, you know, you have, if you just spent that same hour in your other business or in one of these other 10 things, it's just honestly, it's more valuable for you. And as your friend, like, I don't want you to make a decision today that is actually like a bad decision. He goes, like, don't worry about that. Like, he goes, I'm basically, you know, like, I was like, you could just be having free time. He goes, uh, yeah, I don't, this is my free time. He's like, I am only happy when I'm in a prison of my own making. I thought it was a badass way of saying it. He's like,

you know, I don't want to do nothing. I like doing hard things, challenging things. As long as I get to choose what the hard and challenging thing is. If it's something I don't want to do and it's even remotely harder challenging, I'm like a whiny baby. But when it's really hard, but I chose it, I picked this poison. Then I have so much fun. Like I just wake up every day energized. And I was like, wow, that's a great way to know yourself. Well, we can wrap up there.

I think what did you, where's Ben? Ben, what do you think? I think we covered a lot of interesting things. I like the philosophical wisdom bullshit. Yeah, the end was really great. It got my wheels turning about like what I can build kind of in public. How can put myself out there more. I love that part.

I think building in public is overrated, by the way. I'm going to do it with this ketchup thing, but I think it's overrated. You know, it's better than building in public. Just doing cool shit, not talking about it and being private. Yeah, that's fair. I'm doing both right now. I have one thing that's in private and a bunch of stuff that's in public. And I actually like them both.

Ben, what if I say, if you were going to put yourself out there, what are you trying to do? How would you put your, plant your flag so that you, you can like a magnet attract like-minded people to you. What's your what's your version of I'm Ben and here's what I'm trying to do right now? Well so I mean obviously a lot of people know about my podcast already how to take over the world and I'm trying to make it a a top 100 podcast in the world across any category. So we're trending in the right direction but I haven't really put that out in in public yet and I guess now it is. So there we go. Sam asked an important question. Every goal or dream should have a time associated with it.

Yeah, you always have to have it. You know, so what would be otherwise, you know, it's an endless wish. So what would be, what do you want? How much time is left in 2021? We got six weeks. Yeah. Let's say in six weeks, what's that? Let's, I got a little more than a month.

All right. Everybody go subscribe. If you listen to this, go subscribe to the How to Take Over the World Pocket. It's honestly an amazing podcast. That's why we've run some episodes on this feed before. All right, we'll get you closer. And I think, you know, like if you just said, all right, I think one of the reason people struggle with this question is they feel the pressure like, oh, fuck, this is my purpose in life or

my mission in life. I better get it right. And actually, you want to do the exact opposite. You want to treat it like a kid when you say, what do you want to be when they grew up? And they say, I'm going to be a dinosaur. I want to be a firefighter. I want to be a pizza man. I want to be a pizza.

And it's like, okay, the best way to get to this statement is, you know, you're going to be a is actually to put zero pressure on it and say it out loud. And then say it aloud again. Say a different thing out loud. Say it like play with the ideas until something sticks with you and hits with you. And then you say, okay. And then how do I juice that? If that's the dream on level seven, what would it be on level 10?

What would it be if I turned the knob all the way, broke the knob off the volume thing? And it's now like volume 12 accidentally. What would that be of this podcast? Like what would it be right now if you cranked it up? By the way, I feel like we both put ourselves out there of, like putting a number to it. Meanwhile, Sam is like, I'm just going to be a fitness influencer, but like, where's your number in timeline, Sam? We're not judging. We're not judging. To weigh 180. No, I have one bitch. It's to be, weigh 185 pounds by January 15. Come on.

Okay, okay. Okay. My bad. I have it written doubt on this piece of paper. That's not an influencer goal. That's just a fitness goal. Well, that is because where are you at now? So you're at 196. So you started at 210. Sam is basically saying in the next two months, I want to lose 11 pounds, but I'm more, you know, he's already like, you know, somewhat in shape. So, you know, I don't know if it's, I don't know if you have like a body fat thing or whatever. So now what will that attract? It'll attract other people who also want to lose weight or have just done it, right? Those are the two people that are going to reach out to Sam.

Hey, me too or I just did it, you can do it too. Here's what I, here's what worked for me. And so like that's the power of doing this and of saying it out loud is convince it yourself. And Ben, don't come at the master when it comes to gold setting, okay? I'm the self-manent. I'm a manifest cowboy, baby. I get a done. I just want to know when you're going to have 100,000 Instagram followers, Sam.

That's all I want to know. The manifest cowboy is hilarious. My buddy has the best nicknames I just discovered. Because he showed up for this thing. And I was like, dude, you showed up. Like, I thought you'd be late. And I thought, like, you know, you might skip it today because you didn't have to do it. And our other friend was there.

He goes, that's why they call him Mr. Showup. And I thought he was joking. And then literally. someone called him Mr. I was like, is that your actual nickname Mr. Showup? And he's like,

yeah, he's like, that was the thing. He's like, he's like, anytime somebody needed like, whatever was, a ride to the airport, oh, you know,

like you need to ride home for the airport, I'll be there. Just give me 15 minutes. I'll show up. And then like, you'd give him a throwaway invitation to a party.

You'd be like, hey, yeah, I'm going to this thing. But, you know, you won't know anybody there and it's two hours away and like, it might not be fun. He's like, cool, I'll go.

And they're like, You showed up to the party? Like, you don't know anyone here. I can't believe you showed up. And that became his reputation. Who is this guy? Is this guy Dom that I work with? I love this guy.

And he's like, I thought that nickname, Mr. Showup, like, I wish that was my nickname because I can tell you one thing. Mr. Showup is going to win in life because 80% of life is just showing up. And if you're Mr. Showup, you're acing that part of life. That's hilarious. I think it's going to be a good app. I feel like I can rule the world. I know I could be what I want to.

I put my all in it like no days off. On a road, let's travel, never looking back.