My First Million - Jack Smith on How r/WallStreetBets is Beating Wall Street - From the Archive
Episode Date: June 22, 2023Episode 468: Shaan Puri (@ShaanVP), Sam Parr (@theSamParr), and Jack Smith (@_jacksmith) discuss: Balaji Srinivasan on why people will have to hide their real identities in the future How Silkroad w...as actually a well-run company while co-workers remained anonymous (American Kingpin) The crazy story of the founder of Silkroad ordering killings on his co-workers Taboola's billion-dollar payday Clubhouse just raised at $1B -- but are its best days behind it? How Wall Street Bets is beating Wall Street - How Grayscale is printing money with GBTC Why a VC firm (Andreessen Horowitz) is entering the media game Want to see more MFM? Subscribe to the MFM YouTube channel here. ----- Check Out Shaan's Stuff: * Try Shepherd * Shaan's Personal Assistant System * Power Writing Course * Daily Newsletter Check Out Sam's Stuff: * Hampton * Ideation Bootcamp * Copy That ------ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Transcript
Discussion (0)
Hello, MFM fans. It's me, the artist formerly known as producer Ben. This week we had a scheduling
conflict, so the episode is going to come out a day late. It's coming out tomorrow. In the meantime,
we wanted to keep you tied it over with something from the archives. So today we're playing an
episode with Jack Smith. Jack is a founder. He's sold an ad tech startup for hundreds of millions of
dollars. He's really successful. He's one of these wild indie hacker types, who's always got some
interesting kind of weird project going on. So on this episode, he talked about his big payday,
Wall Street bets. Oh yeah, remember that? VCs in the media game.
and much more. It's a great episode. Jack's a really interesting and thoughtful guy, and he's
coming back on the show next week, so we thought it might be helpful to catch up on what he said last time.
So, please enjoy this episode from two years ago with Jack Smith.
What's up? We got Jack here. Jack Smith. How are you, man?
Good. How are you guys?
So spoke at House of Khan, where I met him years ago,
started this company called Vungal, which sold for like, what, $750 million?
It was like an ad thing, which we're actually going to talk about today.
I started ship, which raised a lot of money, got a lot of hype, and what happened to that?
Went to zero.
Went to zero.
So you win some, you lose some, but you won a major one.
The reason why you are here is because we want to talk about Tabula.
At least I do for a second.
But before we get into that, Sean, you invited.
me to this thing called Apex, right? That's right. And you did it all wrong. Yeah.
So, okay, we talked about it on the podcast. Apex is like a, supposed to be like a digital
masquerade party. So you're supposed to show up. You pick a new name. That's your mask. Nobody knows
who you really are. And then you come in and it's kind of like it's a private group,
but nobody has a real name. So you can kind of, the idea is you speak more freely. But of course,
Sam first joins the thing like two weeks late. Then he's like, what's April?
as if we didn't talk about it.
No, I knew we talked about it, but I hadn't used it before.
So he joins, and then he uses this real name, and then he goes on and says,
Hey, guys, it's Sam.
What's up?
I'd love to hear your feedback like it's a fucking Facebook group, which we already
also have.
The reason I did it was I was browsing it because I didn't bother to actually look,
but I was looking now.
There's only like 500 members.
People were saying like nice stuff.
That's great.
Some people were saying really mean stuff.
Is that crazy?
Yeah, dude.
That's what it's supposed to be.
That's the juicy.
of a pseudonymous platformer.
Let them say what they want.
Someone said a thread.
Who do you like better,
Sean or Sam?
And they just shit on both of us for like the stupidest stuff.
Both of us.
Yeah.
It's okay getting negative feedback.
They did like some mean stuff from.
Why does that even matter?
But don't you just want to know what's actually in people's minds?
Like I love knowing what's actually in people's minds,
even if it is like it's some random point or it's really mean.
It's like that's the stuff you never hear.
Like there's positive.
There's compliments.
There's constructive feedback.
And then there's just the shit people really think about you.
So this is the way to see the shit people really think about you.
Do I tell a story about using a Pogo Stick a lot?
You did it once.
I think it's because you have all these like random skills slash hobbies.
And so each time it's a different one, it'll be like, I can dunk, I can skateboard,
I can write a Pogo Stick.
I used to run track.
You always have like a thing like that.
So that's what they were making fun of.
Someone made fun of me for like.
He's like, I get it.
You sell hot dogs or you're going.
at the Pogo Stick. Yeah, I thought that was hilarious.
Me too. That was a funny one. That was a good one. That was a good, that was a good way to make fun of me.
But people said some other. So what is this? This is an app. It's an app that's a group for the podcast
listeners. I think this app can take off. So it's an app that I discovered called Apex that
it lets you host these types of private masquerades, these private groups. I got invited into one
that was super interesting. So then when I was telling that story, I was like, oh, we'll make one for
this group for listeners and we'll put the link in there. And then it got hundreds of requests.
I was like, dude, I'm not going to go through and approve all these. Because to get in the
door, you have to link your, like, I made it where you have to show social ID like at the beginning.
And then after that, you can't see who's who. But like at the beginning, you could just make
sure that they're not like bots or spam. The developer who made the app, he went, I was like,
can you just auto accept all these people? And he just went and did that. So now there's like a few
hundred people in the group. Did you guys see, you know, the Balaji guy?
Yeah. Yesterday he tweeted he's got a thesis that in 20 years, you won't know what most people
actually look like because on the internet, everything will just be anonymous.
I believe that. So first, I'm pretty sure in that first group that I got invited to, I'm pretty
sure Bologi is in there. You can kind of tell when people talk because they say some ideas that
really, you know, and he's such an original thinker that like, if he's saying it's either somebody
just parroting what he says or it's him. And I know he's friends with some of the people who
started the group. So I think that is him. But he's been saying this for a while.
while. And actually, just yesterday, I went back and I watched maybe five different YouTube
talks of his because I went for a hike. And I just put his YouTube talks on. From back in 2013,
he has two, like, big ideas. So one of them is what you're talking about, which is separating,
you know, your real identity from your work identity and your public social media identity.
So he basically thinks the way that we treat like our social security number, that's how we're
going to treat our real name and face. It's not going to be something you give out unless you have to.
and you use that to like create accounts.
And those accounts have their own usernames.
So when you go to work, you're not going to be Jack Smith with your face.
You're going to be maybe you're called like, you know, Growth Guy 33.
And your Growth Guy 33, you work, you know, for some company.
And when you show up on Zoom calls, you're not going to show your face.
You're going to show like an avatar or something so that you can basically have a separate
identity.
And he called this five, six years ago because he's like, he's like social media is turning
into a mob.
And people are going to start getting, he didn't say the word canceled, but he was like,
describing cancel culture. He's like, you can just say something on Twitter and you could lose
your job for it. That was your personal opinion and your free time on your social media and that's
affecting your career. He's like, so these things are all going to split. Your communications name is
going to be one. Your work identity is going to be another. And then your real thing is going to be like
your social security number. Do you remember last week or a few weeks ago, a few months ago,
where we shared that Kevin Sistram like selling Instagram for a billion dollars, all being, not all,
but a negotiated via text message or something.
Right.
And then leaked, yeah.
Yeah.
Jack and I, I know, do this with our friends.
And I guess what I'm getting is, do you?
I don't know if you do this, Sean.
I know me and Jack do this.
Do you have friends who you rarely or if ever have met,
but you consider one of your closest friends and you only communicate via a texting version?
Yes.
I have people like that that I met on Twitter.
Then I went to Twitter DMs.
And then I went to like I message or signal.
And, you know, they've called me.
me before and like, you know, I've hung out with them either zero times or one time in my whole life,
which is weird, by the way, right? It's a weird thing. So just to add to that, like, as you were
saying, that Balaji called this six years ago or whatever, well, actually, I had read this book
last summer that it was written in 1981 and it basically describes this concept, where this is like
pretty much even before the internet and stuff. It's called true names. And basically the concept is
that your most valuable thing, even beyond your social security number, is your true name.
And these people live, they basically spend all their life in virtual reality.
And their friends, they have no actual idea who they are.
And even though they're friends, like, if they want to get real power over someone,
it's when they find out what their actual name and identity is.
And these guys then are like, because they're like so powerful and stuff.
And then so it's pretty interesting that, yeah, even like 30 years ago, this guy was predicting this.
Do you guys think this is, because Bollogh, he's a futurist, right?
So first of all, everything he says, I think of him like somebody who literally is a time traveler.
Like he comes back in time and he says something to me and I'm like, okay, even if I don't understand this,
this is just what the future is. I just don't know if it's five years, 10 years, 25 years from now.
He's crazy, not necessarily a bad way.
But I think he predicts a lot of stuff and he's definitely right sometimes.
But those types of people are probably wrong more than right.
Sure, sure.
I'm not saying he's right all the time.
That's not what I mean to say.
I mean, the things he says, they sound so foreign to today because he focuses on the future and like, kind of like the deep future and the radical future, not like small incremental changes, but like, what would the big shifts be?
And there's one school of thought, which is like, you're never wrong.
You're just early for a lot of these predictions, like your guy who wrote this book in 1981, right?
Like, you're wrong until you're right for a lot of these big ideas.
Like the idea of Bitcoin, this universal currency, that's actually been around for a while.
and then it was wrong until it starts to become right.
I believe in it.
Did you guys read the book American Kingpin, the one about the Silk Road?
I haven't read it, but I've, yeah, I'm familiar with it.
It's awesome. It's awesome. It's so fun.
But anyway, Silk Road was a multi-billion-dollar enterprise.
All his employees, obviously, because they couldn't reveal who they are.
They were only identified by, like, usernames.
And they had no idea who they were and they paid each other.
And I was reading about it.
It was a pretty harmonious work.
It was like a good work environment, and it was only username-based.
and people got paid and they had meetings.
It was incredibly fascinating.
So, yeah, I buy into it.
Did I tell you about the conversation I had
with one of the early developers of the Silk Road,
one of those guys?
No, what?
He listens to the pod, and he reached out,
and he's like, hey, this is who I am,
confirmed his identity.
He's like, I was one of these people.
If you Google my username,
you'll see all these articles about me.
He's like, I just, you know.
And so I can't say too much,
but like, I talked to this guy for a while,
fascinating guy.
I can't see too much, but basically he was a fan of the podcast.
Okay, so I'll tell you something crazy.
And I got to ask him what I can say.
We don't have to just delete this.
Wow.
If we cut it out, just know if you're coming back in right now in the recording,
we just talked about some crazy shit that we had to cut out.
So here's what I want to talk about.
This is not that interesting on the surface.
But I figure Jack could give us some intel perspective.
So, Tabula.
You, Sean, you told me you don't find it to be that fascinating.
Neither do I, to be honest.
I think that it's kind of like a shitty, not shitty.
I wouldn't enjoy working there.
But basically, it's like those small square thumbnail ads at the bottom of a CNN article.
And it says, like, 80-year-old still looks like he's 50.
Here's how.
And you click and it goes to an article that explains why this supplement is great
and then a small percentage of people buy it.
The company just filed to go, oh, no, they did a SPAC, which is obviously all the rage.
But they release some numbers.
And so they do about a billion dollars in revenue, 350 million of which they actually get to keep.
So they pay out a billion dollars to the publishers and they get to keep 35% of that.
So they have 35 million dollars in revenue.
100-something million dollars in EBITDA.
So these are crazy profitable businesses, only valued up $2.5 billion, I think.
So not valued like crazy high yet.
The reason why interest me is Vungal, I don't know, I'll let Jack say if he wants to say any numbers.
was kind of like that too.
And then Sean, your, what's his name?
Furcon, one of Sean's best buds who's been on the podcast,
started a company that's probably even bigger than Vungal and Tabula combined.
These are crazy fascinating to me because like they kind of seem like
these ad tech businesses, they kind of seem like magical a little bit.
Like it's very hard to make.
Magical money printers.
Yeah, Jack, what do you think?
Well, I don't know if it's necessarily hard to make,
but what makes you think that it's hard to make sense?
I guess we talk about a lot of basic ideas.
We talk a lot about direct-to-consumer stuff.
So, like, Jim Shark or something that does a slightly better marketing.
We don't talk too much about software.
We talk about collectibles.
It's mostly like hard goods.
I just think that there's something a little mystical about an ad network because, A, like, ads online is one of the biggest industries there is.
B, it's like always in the background, but it's kind of forgotten.
And C, some big players control it.
It's just, I don't know.
know, you don't agree with me that it's a little bit like mythical. Like, you know what I mean? Like,
there's some mysterious bit about it that a lot of people who are insiders have no idea how it works.
I think it is quite unique in terms of it's one industry where it's very easy to make
sizable revenue, right? Vungal, there was a number of other companies started around the same time,
which also got to hundreds of millions in revenue. So advertising, I think, is a way that you can
make sizable amounts of revenue. It was actually harder to
raise venture capital funding for it, though, because like venture investors are like, oh, I hate
advertising and for whatever various reasons. Tell the story really quick about how you actually
came up with this idea for Vungal. Well, basically, we were starting, we were working on a different
idea, which was really shitty idea. It was basically an app store where every app would have
video showing what it did instead of just screenshots. So it was cross-platform app store.
And then the idea that this was not really going anywhere. And we were at this incubator
called AngelPad. And there was basically just about four or six weeks till demo day. So we just
had to come up with a business idea. And so in the space of two weeks, we basically just
prototyped six different business ideas. I created fake landing pages for each one and just tried to sell
them. The main takeaway that I had from this incubator is that the guy told us, hey, I want you to go
and call 20 of your prospective customers. So for us, that was app developers. And he said, don't pitch
them. Like, don't try and sell your idea. Just ask them, what is your biggest challenges in your
day-to-day life? And so we called these guys and they were like, hey, we're engineers. We know how to
build an app, build a game, but we don't know how to get users for this. So then we were like, okay,
let's try out like six different ideas.
So one of them was like how to get reviews, like get on app review sites and stuff.
And we tried selling it for like, we were like, hey, look, this is normally going to cost
$150.
We'll give it to you for like $20.
And people told us like, oh, yeah, love this idea.
It's great.
I'll sign up as soon as I get home.
We got like zero sales.
Like people were just telling us the idea is great.
They didn't actually want to sign up.
Tried out all these different ideas.
And then actually serendipitously went into a meeting with an investor.
And we wanted to record the meeting.
So we were like, hey, is it okay if we just record this?
Opened this like sound recorder app.
And it started like auto playing on full volume like some video for Coke.
Like we're trying to close it up, what the fuck?
But then we actually just thought like, hey, wait a minute.
What if we had videos like this, but like advertising other games and other apps instead of like Coke stuff?
And so we went to those perceptive customers who said, hey, what if you could have like a movie trailer for your Apple game shown inside?
above our apps or games like 15 seconds people were like oh i love this i want to be your first customer
put me down for like five thousand dollars ten thousand dollars ad spend as soon as you ready to launch
i want to be the first customer so they were throwing money at us so then we knew that all right this is
a good idea but actually when we told the guy running the incubator that we had come up with this
idea he was quite early on at google and stuff basically he said to us like i just went on a whiteboard
And I was like, yeah, kind of in the past week, kind of, this is how I think mobile advertising
and advertising works. Like, you kind of have games that want to get users and these other games
will want to get paid so we can show ads in there. The guy basically stood up and he just like
slams his hands on the table. It's like, you guys don't have a clue about advertising.
You just look this up on Google in like the past week. There's people that Google and Facebook ads
who have like 10 years experience in this,
and you think that you can disrupt this
because you just Googled this like five minutes ago.
And so actually, I remember one day just like being in the toilet
and then just like late at night because we stayed late in the office.
As a figure of speech or you were literally taking a shit.
Okay.
Actually there, like at 1 a.m. in this shared office space,
everyone else had gone home and I'm just by myself.
And I'm thinking like, we did what you told us to do.
We went and spoke to the customers and asked what their pain point is.
He was trying to push us to do a different business idea.
And so we actually just like had to basically stand up to him.
And then we said, hey, listen, I know you really want us to go in this direction.
If you do this idea, you're not going to get a single dime of funding.
This idea sucks.
And you have no experience in it.
You don't know what you're doing.
And we said, listen, we really do value your advice, but we followed what you said and we think there's a pain point here.
So we're going to go with this.
And then we kind of make fun of him like a few years later about that.
But actually at the time as well, he introduced us to another kind of.
company in the space. And I remember we were meeting with the founders. We just come up the idea.
And the founders like, oh, yeah. So, yeah, okay. So what technology are using to power this?
You're using like RTFS or like the VVIR? And we're like, I have no idea what you're talking
about. But actually, it gave us a refreshing perspective because we could just think about things
from the needs of those app developers. And when it, and when fast forward to a couple of years,
when it sold, how big was it? When it sold, I don't know the exact.
exact numbers, but hundreds of millions in, as you described,
Tabula, like gross income.
And then you pay out, let's say, like 40% of whatever of the money goes to the publishers.
And so you keep 60%.
So in the hundreds of millions of revenue.
There's a tweet I put out the other day that's like one of these fortune cookie tweets,
but I think it's true, which is if you want to know how something works,
you ask experts.
If you want to know how something is going to work, you ask a beginner, basically.
Right.
So the idea is that experts can describe how things already work, but they're not great at describing how things could work or should work in the future. And that's where the beginner's mind really helps.
So, one thing I've been thinking about, so Tabula works because they go at the bottom of, who knows, hundreds of thousands of websites. They must get like a billion impressions a month. I don't know what it is, but it's a lot. One thing that you and I had always discussed was we're like, we should create a Tabula for email. And there is something almost like that, live intent. I think it's pretty sure.
shitty. But with the rise of email, I wouldn't call it the rise of email, but it's popular right now.
What's holding someone back from making this work for email, you think? The lack of impressions or what?
Emails obviously being around a long time. Maybe if I was to look for opportunities, I maybe
wouldn't be looking at email. You could often maybe look at like more emergent platforms like
Clubhouse. For example, there's no monetization around that, right? Because email, it's just being around
a long time, I guess, but that doesn't rule it out. Maybe one of the bits is that email obviously
is an open protocol, but it's somewhat closed in terms of the only tracking that you have is if someone
views an image and stuff. And then the kind of trend is to like block those things, you know,
like, hey, app like blocks all the track, open tracking and blocks like images and stuff. So that's like
one limitation. But yeah, you could do it. I guess the main bit was size of email newsletters and how
How many can you sign up?
And probably the impressions it's going to generate is still a lot smaller than Tabula can
because Tabula has the whole internet as a target market.
And you guys had mobile apps, which was new and going to be huge.
Because the thing is, like, most email newsletters, their numbers that they report are
probably kind of fake, right?
I mean, like, I have 10 million subscribers.
How many of them actually read it?
So there's an equation for any ad business.
I'm just making this off the top of my head, but I would have to think about it.
but like value is equal to number of people multiplied by the quality of people.
A 12-year-old is not going to be the same as like a 60-year-old high-earning doctor.
So quality times quantity times the amount of page views that you get per person.
I mean, is that about right?
Well, I mean, again, you can't say, you can't generalize that a 12-year-old is not as valuable as a 60-old surgeon.
Because actually, like, in games, that could be the most valuable user is a 12-year-old with their mom's credit card buying FIFA.
game pack stuff. But basically the way we saw it is how can you make the most money for the publisher?
And that is by providing the most value for the advertiser.
Volume, you said. Value. Value.
Which is a low cost per click.
No. No. So this is the thing. Like, Fungle did differently as well is it was one of the first ones,
the first advertising places to ignore that. So how the industry was before, it was kind of done,
as you're saying, like it was charged like TV ads,
CPM, cost to people that watch this.
And then when we thought about it, we were like,
wait, this app doesn't care how many people see their ad.
They just want users.
And so we were one of the first to charge CPI cost per install.
So we were like, hey, it doesn't matter if like 10 people watch the video or like 100,000,
just pay us a dollar every time someone install something.
So I think you need to abstract.
What does the advertiser actually want?
They don't want clicks.
They don't want impressions.
If they're D to C, they want sales.
They want revenue.
That's all they care about.
The other stuff is layered on top.
They're like false metrics that kind of abstract or they have to do calculations to compute
their core metric.
Is there anywhere in the ad space that even remotely interests you now?
Are you completely over it?
People also said to us when we started like, oh, how did you get interested in the ad industry?
We were never interested in advertising.
We were just solving a problem that we observed as the most compelling problem in the mobile app industry.
We were interested in mobile apps.
We launched 12 to 18 months after the iPhone app store had launched.
So we got perfect timing in a high growth market.
I actually had read about iPhone apps in a Gartner report.
People kind of shit on Gartner reports, but actually that's where I saw these trends.
Like, hey, mobile apps, iPhone apps are exploding.
And this was the biggest problem in that industry.
So it's not that I find advertising interesting or I'd be searching for an advertising business.
I would be searching for what are the emerging industries and trends and what are the biggest problems in that.
It might be that advertising is a big problem in that industry, but I wouldn't be searching for an advertising solution.
What's the next mobile apps?
I don't know, right? That's the challenge. It's like once in a decade.
You mentioned Clubhouse. I guess we haven't talked about it too much.
Sean and I think actually, this could be a good story.
So our friend, I don't know how Sean you got looped into him, but Narendra is this guy named Narendra, who's a friend of mine.
He listens to the podcast and thus became friends with Sean.
And he has us all in a group thread.
And he texted me a link to Clubhouse.
I think I was like user like 400.
And I like logged in and I was like, this is so stupid.
I hate this.
It's just a bunch of Silicon Valley people.
It's so lame.
Narendra, this is dumb.
And he kept telling Sean and I, no, this is cool.
It's going to be a thing.
And like anytime controversial is something, he goes,
look, guys, log in, like, listen to what these guys.
I was like, oh, my God, I don't want to be part of this.
This is so dumb.
Well, he kind of called it.
Well, there's news, right?
So they just raise money at a billion dollar valuation,
probably less than a year since, like, launching their test flight.
So that's kind of amazing.
Sam, do you still think it's stupid or you have revised your opinion?
Well, obviously, I'm wrong.
No, no, for you.
To you, do you like it?
Do you like it or do you not use it?
I don't like it.
Jack, do you like it?
I don't use it.
I thought no one would like it.
And objectively, I'm wrong.
I knew people would like it because we had built Blab,
and Blab was so similar to Clubhouse.
And there's differences, right?
Like, you know, there was no pandemic happening during Blab
where people, like, needed to connect,
kind of like the whole world.
You know, my mom does Zoom calls with their family now, right?
Like, so everybody searched for some digital solution
to talk to other people.
So that was different.
We were also, you know, video and Clubhouse's only audio.
And that's, you know, could be a difference.
We saw very similar things with just that, like,
some group of people,
of norendros of the world.
They will make friends with a whole bunch of semi-strangers who they start to get along with on the platform.
And then a bunch of inside jokes emerge.
And then this habit forms where they start every night, 8 p.m.
They just want to see what's going on.
They get the notification that four people are talking.
And then they join in.
And oh, shit, four hours have flown by, six hours have flown by.
And, like, I'm still on Clubhouse.
And like, wow, this is kind of addictive.
And I still don't think this is going to work.
In fact, I was debating a friend.
I have a friend who's an investor in a bunch of social companies that were like,
the big winners, right? Like the, I can't say what company says will give him away, but like,
you know, many of the multi-billion dollars social networks. And I said, you know, are you a believer?
He said, I said, would you invest at this valuation? Because I think investing in a billion
dollar valuation, I wouldn't do it right now. The first round was at a hundred million
dollar valuation. I also wouldn't have done that. He said, yeah, I would. It's a, you know,
asymmetric bet, meaning small chance of success, but the success would be so huge. It's still the right
bet to maintain. And I was like, yeah, but you can kind of talk yourself into that for like any
social product, right? Sure, if the social product, if Apex works, it's going to be massive.
But if it doesn't, it's, you know, you just lose your size of your bet. And he's like, yeah, but
like, this has a bunch of things that might actually work. And I was like, cool, I think I'm just
too jaded. So my own failure with Blab has made me think that this can't work. And I think
that's kind of a dangerous position to take. When they announced this round, it says there's a
million subscribers. Yeah. We hit four million, right? We had four and a half million when we
shut it down. Those were all active. That was like total users within, and it was, I think, 16 months
after we start.
Do you have 4 million?
4 million users.
And I think on a monthly basis,
we had 400,000 active.
That's why we knew
this is not going to work
because 10% of your user base
being active every month
is too low.
And we also knew that the problem
with some of these apps is
it would be one thing
if everyone was using Clubhouse
with their friends, right?
If we were using Clubhouse
to shoot the shit because
oh, Sam's in Austin
and Jackson somewhere else
and Sean's in California,
we need the Clubhouse
to bring us together.
That will grow like crazy
because everybody
will invite their friends or their family to the app will grow like crazy and it'll be super sticky.
But apps like Clubhouse and what Blab did was the fun was meeting a whole bunch of new people that
you were hanging out with. Now, the problem with that is that doesn't scale because you're not
bringing your friends to the network. You're coming to the network to make friends. That's why Narinda
likes it. He made a bunch of friends. Like if you go on and see the rooms he hangs out with,
I bet you those are people he's never met in real life. They're cool people. They're people who
has things in common with, but they were not his IRL friends. And so because of that,
you don't grow virally because people aren't bringing their own friends. And then it's also not
sticky for most people because most people will have the reaction you had, Sam. You go in and you're like,
if you don't immediately find a live chat room that's interesting to you, and also you don't
have like the time and the bandwidth because it's like, there's no editing, right? So it's got to be
like good right away and get to like something that hooks you. Otherwise, you're going to bounce.
And you do that three times. You can be like, why am I opening this app? I should just open
Instagram. Every time I open Instagram, the top photo on my feed is on point. It's awesome.
Even if that photo was taken three days ago, but the algorithm knows, this is juicy.
You're going to get some dopamine hit of pleasure or laughing or whatever from this photo.
And here's the next photo, the next photo. So that's the thing that those apps have that
apps like Clubhouse and what killed Blab, they don't. So I would still be betting heavily against it.
Now, that's not a cool position to take because like who, you know, what's the fun and rooting against a
startup. There is no market for me to go short the startup or bet against it because everyone's
like, yeah, duh, it's hard to build the next Twitter, but like maybe this can be it.
Do you guys remember Mirkat? Yep. Yeah. That was just as trendy as this, right? I think part of
this valuation is just the market environments for funding at the moment. So, I mean,
Mirkat would probably have raised it a billion dollar funding when it's peak as well. So I think
it's just too early to call it. I do agree with what you're saying, Sean, that what I don't like
about it at the moment. And what I think will be a challenge is that all of the content is
ephemeral. Like it just disappears, right? Other places, as you said, Instagram, Twitter,
this content is like evergreen. Like I can see a tweet from like six years ago. Maybe
Bellagie sent out that thing six years ago and I can like it and resurface and it's evergreen
content and they're getting more, more content all of the time. This, they need to make sure
the content is a star at every minute of the day. Which it won't be, right? So this is the thing.
I went to a brunch. I think you were there, Jack, actually. Those James Currier brunches
that he used to throw, the NFX brunches.
I went to one of them while we were working on Blab.
He was one of the lead investors of Mirkat.
He was one of the guys who helped Mirkat figure out what it was going to be.
And I talked to him.
I was like, man, I was like, we're hitting this problem.
Mirkats hitting this problem.
Everybody on the outside thinks this space is so hot.
But all of us on the inside are fucking panicking because we know how hard this is to get users to
stick around when it's live, unpredictable content.
And he was like, yeah, he's like, he drew this like diagram with his hands.
He goes, think about it this one.
Every network, every app that you're going to open has to be interesting.
So there's like this interesting-ness scale.
You've got to be high on the interesting scale.
He's like, and YouTube has this problem, Instagram has this problem, Pinterest, Facebook.
Everybody's trying to show you something interesting.
And they have like millions and billions of photos to pick from, but they're, you know,
they're going to show you something interesting.
The algorithm does that.
The problem with Mirkat and Blab and all of you guys is then you cross-section that with
something that's super interesting that's happening right now.
And that right now problem, the evergreen problem you're talking about, it doesn't make the problem 2x harder or 4x harder.
It makes it like 2 million times harder.
And that's the main problem.
That's the one reason that really Twitch is the only live network that has worked, unless you count live TV, which I guess is a different sort of outlier with like highly premium produced content.
And so Twitch is the only one where it's users creating content live and it actually works.
And one of the reasons why is because when you're streaming a game, the person could kind of just kind of just kind of.
come in whenever. There was no beginning, middle, and end of a conversation. You just hop in.
They're playing the game. And you're going to leave whenever you want. And the streamer stays live
for like eight hours straight. So the interesting people are online for eight hours a day because
playing a game is easy. You can actually do it for eight hours. Whereas talking on Clubhouse for eight hours
would be impossible to be interesting for eight hours. And so that's the problem with apps like
clubhouse. And that's why the fundamentals to me don't make sense. I think the valuation and all
stuff is for people who don't really understand what's happening at, like, how hard these type of network is to make.
I don't know. Like the valuation, I'm not that concerned about. I did see another tweet. Someone,
a Googler asked Eric Schmidt when he was CEO. I don't know if you saw this. At the time,
they bought YouTube. He's like, did we buy YouTube for the right price? People are saying it's a bit
expensive, like $1.5 billion or whatever. He said, no, we definitely didn't buy it for the right price.
It was either way too cheap or way too expensive. Asked me in 10 years. So I don't think this $1 billion matters.
it's a binary bet, it could get massive.
YouTube was already working.
YouTube was already massive.
It just might have died because of all the copyright lawsuits that they were getting hit with.
Instagram was pretty early when it got bought by Facebook and stuff, right?
I mean, not as early as this, but...
Instagram was also sticky.
And again, the fundamentals of Instagram, you could see why that would work.
You knew that people viewing photos on a feed, you know, that works.
Oh, these guys have done it well on mobile, and they're like faster than Facebook
on mobile. They sort of built Facebook for mobile. And so Facebook buying them made sense. I haven't seen
the data. So maybe I'm wrong. Maybe Clubhouse has some amazing retention metrics that have defied
the odds of all the others of us who have tried something similar. I doubt it. I think stuff points
towards it not working. I'm just saying they're not judging the valuation based on data,
probably too much at this stage, right? It's like, oh, wow, this seems that this is a big
opportunity thing. That means if it becomes a $10 billion company, you only 10 extra money.
And I think that the risk reward there is so far off that, you know, to me, this is an example of investors, you know, just wanting to be the one who gets the hot girl at the dance.
You know, like, Clubhouse is the name.
Everybody knows.
And you can sort of talk yourself into it.
Like, becoming a $10 billion company is no fucking joke, you know, like I think Snapchat when they went public were, what, 10 or 20, like max.
And that was 10 years in.
Not to shit on him because it seems like a great guy and some of his writings about his growth expert.
but Andrew Chen has had a couple of big bet failures.
Like he joined Andreessen a couple of years ago, his big bets of things like Atrium,
which died like 12 months later.
Like I can't remember his other bets, but some of them have like died.
Yeah.
I think he was also in Secret, which was like probably the last big social app to do this was
secret where secret comes out.
It's in a small number of people's hands.
It's super interesting.
And the tech guys love it.
And, you know, it raised at $100 million valuation.
Boom, just like Clubhouse did.
it didn't get to that next one at the billion.
Yikak did, but Secret didn't.
And then both of those died because of kind of fundamental problems which were around, you know,
like fully anonymous networks.
What was interesting to me is like I just don't really invest much in consumer apps because I just don't get it.
And I think what highlights that the most to me is that Sequoia and I can't remember the other
firm, but they are investors in WhatsApp, like the biggest consumer exit of all time.
They're also investors in things like Secret.
So if these guys that have massive teams, they're looking at all the data, they're going to the board meetings of WhatsApp, they have all of these data points.
If even them can pick a consumer app that implodes like 12 months later, how am I going to be able to pick the winner?
We talk about a lot of cool stuff on here, but we never really talk about this social network, like these like poppy fun things.
And is that, would you say it's because you, do you just hate that now?
because you see. No, no. So I'm not like, I'm not, I don't hate it. I am probably too scarred by it.
So like I'm scarred by it to a number where I would never go try to build another social app.
I think it's like just in terms of the risk reward ratio, I guess there's just so many better ways for me to have success than to try to be the genius who catches lightning in a bottle.
You know, the lottery ticket winner who really comes up with the next Snapchat, the next Instagram, the next Pinterest, whatever, right?
Like, I would love it, but damn, that's hard. And there's just so many other ways.
where I have a much higher chance of success.
So I wouldn't do it again.
But I love thinking about it.
I love talking about it.
I love using these apps.
I try all of them, right?
Like, I enjoy them.
And I actually enjoy using Clubhouse sometimes.
I actually thought that the real value of Clubhouse was for anybody who was on it during the first, like, three to five months.
You could meet every single interesting person in tech or even like Hollywood.
Like I had conversations with NBA players on there.
I had conversations with, you know, Scooter Braun.
I had conversations with, you know, from kind of like Justin Bieber's manager.
all the tech people were on there.
The VCs, again, I tweeted this yesterday.
You can't get a meeting with these guys.
If you try to schedule them, their EA will say, you know,
they're booked till March.
How's the third week of March for you?
And then you have to fake also being busy and be like, let me check.
Even though you know, you have, you know, you don't schedule three months out.
And then that guy will be on Clubhouse for three hours that night, you know,
shooting the shit doing nothing.
So like, it was the best way to build your network and build your kind of friend group.
And even one connection that came out of Clubhouse could really change the trajectory of your life.
because all the people on it early on were heavy hitters.
And then now as it gets kind of like more opened up to more people because they want more users
and now they send me a message that says, you have 30 invites.
It's like, okay, they're trying to juice growth.
They're trying to accelerate growth.
Now that value is gone.
So I don't think it's that interesting anymore.
So I know Jack has to leave probably pretty soon.
Sorry, Sam.
I was just going to say like if there was anything else you wanted to talk about with the tabula thing,
there was one or two points I had in it.
Also kind of felt like you should mention GameStop today.
I don't know if you've been following it, but the craziest...
Yeah, go for it.
Explain what's going on for people who don't know.
Well, with GameStop, I saw a chart saying that trading volumes for stocks are approaching
what they were in the dot-com bubble.
Basically, if a GameStop, Blackberry and like some of these other junk, what the professional
investors would say are junk, the fundamentals, like these are dying stocks.
Like GameStop is like a Pokemon card store basically at the moment it's dying.
So hedge funds were basically.
saying, hey, we think you should short this stock, like the numbers of trash. People on Reddit
in this group Wall Street bets, they basically clubbed together and they were like, hey, let's just
screw these hedge fund guys and let's just pump this stock. Now, GameStop, the guy, this other
actor, the founder of Chewy had become an activist investor like six months ago, just saying,
oh, I think I can improve them. He invested 75 million. It's gone to over a billion in six months.
the stock was up at one point over like 100% today alone.
Like if you look at the stock chart, it just went up like down.
It's a straight line.
It's a 1,200% gain, 1700% gain.
I mean, like 100 plus percent today alone because everybody is like just buying like
options calls that expire on Friday because basically what happens is all these people
shorted the stock.
But then if the stock goes up, they kind of have to cover their short positions because
everyone's pumping this one stock.
basically treating the stock market like game.
Kind of funny to see, but like, yeah, is approaching like dot com bubble levels of stuff
because people were posting like really scientific sounding stuff in on the Reddit group.
Like, oh yeah, this is called like a quantum short freeze where there's not enough stocks.
And then they're basically chatting shit.
People even knew they were chatting shit.
And the comments they were like, you formatted your post very professionally with like bullet points.
Sounds legit.
I'm in.
Right.
And then they're posting screenshots that they've put in like $100,000.
as buy orders.
So it's kind of like the dot-com thing where everyone was just buying any stock that
was called dot-com.
Now everyone's buying, oh, someone's shorted a stock, let's just pump it.
Like the hedge fund people are saying short this, let's just buy that.
Do you think that this is all from Robin Hood that these people are using?
Like Blackberry, et cetera, like even they're putting out announcements.
Like, we have no material in use why our stock is up 40%.
Because even though Robin Hood users, you'd think like, oh, wait.
they maybe don't have as much money as hedge funds. So how can they move the stock so much?
It's because they're all buying crazy leverage options. They're buying options that expire on Friday,
which moves that you can essentially move the needle of the stock. Just by putting in like one dollar,
you can move it massively because you're basically doing a game of roulette. You're like,
hey, yeah, I know I'll lose all my money, but I have a small chance of winning. So basically,
they can increment, they can move the stock much more because they're just buying these super,
risky, crazy options because they don't give a shit if they lose all their money. So it is Robin Hood.
It looks like to me. It's so crazy what Robin Hood has become. I actually can't stand it.
It's funny. Yeah. But I definitely am sorry. I feel kind of sad for people because I think it's
going to mess up a lot of people. It's funny scary. Yeah, it's funny scary. I actually had a funny
story. So three days ago, I'm in this chat group. And I posted, I said, hey, who's got hot stock
tip for me. I feel like gambling. And I told, I said, I got 100K. I'm going to gamble.
Give me, give me your best recommendation. And so people are just responding. There's like
six, seven people in this group. They were like, you know, this, because of this back, because
of this reason. You could just speculate on this. And, you know, just funny things. And Greg
Eisenberg, who's been on the pod a couple times, he goes, oh, I think GameStop still has a 20x to go.
And I actually didn't know what was going on with GameStop at the time. This was, I think, the first
day of the pump, like when it was like 50% or something like that.
And I looked at it.
I was just like, what is he taught GameStop?
I just like, you know, just referencing some, again, some obscure old dead thing as
whatever.
And so anyways, I picked one.
I put an arcade into it.
And then fucking GameStop has been up.
I think I would have had like $700,000 or something crazy if I had literally
just taken his like his joke recommendation to be serious.
It was crazy.
Yeah, it's, it's messed up.
It's funny.
I have like Elon Musk pumping Dogecoin.
just because it's like a funny meme.
Yeah, it's wild how.
And so is there something, I actually don't know,
is there something when the shorts cover their position
that boost the stock more because they had to cover?
Is that why it's like double pumps?
Yeah, because when you cover a short,
you have to buy the stock at any market price.
So these guys, one of the analogies had is like,
actually Warren Buffett said that he doesn't like shorting a stock
because then he's like, you can't sleep at night.
Because here's an analogy, let's say X stock.
is game stop is $10. If I buy the stock, I kind of have infinite upside, right? Like it could go to
100,000 or whatever. But if the stock goes bankrupt, I only lose my $10. I have a capped downside.
But if I short the stock, I actually have a capped upside. I can only make a certain amount.
If it goes to zero, I only can make $10. But then if it keeps going up, I actually have an
unlimited upside. That's why on Robin Hood or any of these platforms, you have to have
special permissions to shorter stock because you actually can lose an infinite amount of money
beyond the capital that you assign to that trade.
I was just looking at Tesla's short position.
At one point, Tesla was the most shorted stock in the market.
And then Tesla stock obviously has gone insane.
And so just in the last, what is this?
So this is the last, actually, is the short position up?
I think there might be a larger short position.
So January of 2020, it was 25 million of short interest.
And now, and at the end of the year, it was 60 million.
So even with the massive run-up and people are certainly covering their positions, it looks
like the short position is still huge against Tesla, which is interesting.
It makes sense to me.
I mean, it could be new people buying in, you know, like Tesla at an all-time high.
There's new people come in.
But the people that shorted it before, if their hedge fund is a billion dollars and they
put a lot of money to this, if the source gone up 10x, they could have lost 10x their money.
So they need to get out of the position at any price.
and that's what kind of creates somewhat of a spiral that the price could keep going up as shorts have to cover.
One more little thing. I don't know how much time you have, Jack, but are you paying attention?
I do need to jump off.
Okay, one minute.
Okay, maybe we can't do this one.
All right, I'm just going to give you the short version of it.
Actually, let's do this one.
I'll do a shorter one.
Are you familiar with Grayscale BTC?
Yeah.
Gray scale.
So, Jack, explain gray scale to Sam real quick.
I mean, I'm not totally familiar with it, but the stock ticker is GBT.
And I believe that it's just like a derivative of Bitcoin.
at like a premium. So it's kind of like an ETF for Bitcoin. That's,
ETFs of Bitcoin are not legal. So these guys have launched something else so that
institutional people can buy it without having to create account on Cracken or something.
So the guys who started Graciehl, I think one of them was the former co-founder of Coinbase,
I believe. This Barry Silbert guy?
Yeah, Barry Silbert's involved. Maybe I got it wrong. Maybe he's doing a separate one.
But basically, you know, the Winkle Voss and others have been trying to start a Bitcoin
an ETF to make it easier for a normal investor to go into e-trade and buy into Bitcoin without having
to figure out how to hold it or figuring how to start an account on Coinbase or whatever else.
And it just keeps getting rejected.
And I think, Jack, last time you were on, you mentioned an idea like this.
You were like, why doesn't somebody create a Bitcoin index fund?
Like, just do it in the Middle East.
Do it somewhere else that's like just not on the US, you know, on the NASDAQ.
Well, I think I was saying that my friend is doing it in the Middle East, or not my friend,
a guy had known.
Right.
And so Grayscale, I mean, it's been so crazy successful.
So basically, this thing has grown like crazy.
So they now have $24 billion in assets under management as like a pretty new thing.
They are buying some sick amount of Bitcoin.
I think they hold over 3% of all Bitcoin now.
And the crazy thing is everybody who's buying Bitcoin from there is buying it at a premium
because they have not only like a management fee of 2%.
They literally, they just trade at a higher price than their underlying Bitcoin holdings.
So you're paying a premium for that convenience.
And I just think this is like one of the like, these guys are going to make,
The guys didn't charge of this, you know, probably going to make over a billion dollars doing one of the simplest,
simplest in terms of like, they didn't build a product.
They didn't invent Bitcoin.
They probably had to do a lot of regulatory work, though, because otherwise, I've someone else would have done it.
I think they paid some lawyers basically to say, hey, could we do this?
And yeah, let's go ahead and list this and see what happens on the OTC.
And I just think it's insane that it's trading it.
I don't know what the premium is.
I believe it's.
I do need to jump now, guys, but this was super fun, as always.
All right.
Thanks for coming, Jack.
Take care, guys.
Thank you, Jack.
Sean, I want to bring one more thing up to you.
Okay, I'm also supposed to jump, but yeah, let's do it.
Oh, well, really quick.
Andresen Horowitz.
Yeah.
So they, Andreessen Horowitz is regarded as one of the best, maybe the best VC firm out there.
By people in the know, it's not the best, but it is definitely Tier 1.
But it has a brand name that is, it's like a, who knows what's better Princeton and Harvard, but it's like has that same.
It has that name.
So they got popular because they had podcasts.
My friend just texted me, Maggie, who's the head of content at NerdWall, a multi-hundred-million
business, and she just got recruited and hired there.
I love this idea that they're doing.
They're building out their media arm.
I don't know if that makes money.
I think it does.
There might be ads on it.
Pretty interesting.
What do you think about this?
So I don't think they have a media business today.
I think they put out content just like most VCs do.
They have podcasts and stuff to be thought leaders so they get better deal flow.
But now they're like, no, why do we need to go to the Wall Street Journal when we want
to write an opinion piece. Let's just make a media company and we will write opinions into that.
And let's actually blow this thing up. I think this is a really smart idea.
Kind of a no-lose situation. They have multiple billion-dollar plus funds. So the media business
doesn't need to be a big business for this to add value to them.
No, it could easily pay for itself, though. Just what they have now, it would pay for itself.
And so I think that it will, I think it will be successful financially, but at a scale that's
for them, probably pretty small, but the impact and the influence and the ability to
dictate their own terms and not be beholden to the media and having to play nice with
journalists and do all the stuff, they're like, no, we'll just be the journalists. Why not?
And this has already been a trend, right? Like Mark Andreessen on Twitter, we'll get millions of
impressions. But I think it's smart of them to go straight into the media business and compete.
And I love how the media people are all so upset about this.
Yeah, it's stupid for anyone to be upset about it. I can't stand that. It's awesome. I can't stand the
elitism of people like gatekeeping around who can and cannot share their opinion, who can and
cannot have quote news or be a quote journalist. I think it's awesome. I'm on board. I think it's great.
By the way, I think this is a general trend for VC, which is that not exactly the case for
Andreessen, but it's a good example. V.C. is going to shift, I think, to businesses that startups need
that happen to invest, basically they have a venture arm. So I'll give you an example. I've ever
heard of Tusk Ventures? No. So this guy, I think he's did Bradley Tusk.
He's like a kind of a big dog in the like kind of like lobbying world, kind of like the legal, political
world.
So he was an early investor in Uber, Airbnb and a handful of other really big winners because
he was the guy who was helping them go into cities, lobby with the cities and get, you know,
their kind of like new product, you know, like Airbnb or Uber was a new idea, get it through
with governments.
And so he was a service provider that they would normally pay for their startup.
And he was like, yeah, but I'm a venture investor.
So if you want me to work with you on this, let me invest.
And so this guy's made a killing on Airbnb and Uber and these other guys.
And I think the same thing is going to happen for lawyers.
Like every startup today goes to one group of people for investment and another group of
people for legal services.
Somebody, and maybe it's me, somebody is going to go buy a law firm and be like,
hey, here's what we're doing.
We're cutting prices down to the bare minimum.
We're going to be ultra-client friendly.
And we're going to just invest off.
We're going to raise a fund out of this legal, you know, this law.
firm to invest in all the companies that we work with that that we do this for.
I think it's a good idea.
I think legally, I think you can't do that for a law firm, but I understand your point.
I think they take equity right now and some startups, some do.
They take the set of cash.
They take equity.
I don't think they have owners, do they?
They have partners.
Yeah, there's like a partners.
Yeah.
The other thing that works there is like recruiting.
So every startup wants to recruit engineers.
So instead of being a recruiting firm that makes all your money, your business model is
give me 20% of the first year salary.
It's going to be a business model that is basically like,
I will do the recruiting for you, but we invest in your company.
We invest, and then we are your recruiter firm at cost.
I'm on board with this.
I think it's great, although I would want to, I've never taken money from any of these big guys.
I would want to ask them, do you actually use the services they provide?
It's different from, oh, I'm Andrewson Hurwitz, and we have some marketing people on staff
to being like, no, we're a badass ad agency with a venture arm.
You know, we are a badass legal firm with a venture arm.
We're a badass recruiting firm with a venture arm.
I think it's a different thing.
And I think founders are going to start taking that because they're going to be like,
Hey, I get two for one here.
Yeah, look, it was kind of like that Reed who came on.
What's the YouTuber guy's name?
Yeah, yeah, yeah, yeah, Mr. Bruce Manager.
Yeah, that's a good example.
Cool, I got to jump.
So I'll see you.
See you.
