My First Million - MrBeast: 'I Obsess Every Second of Every Day Until I Have a Mental Breakdown' - With Hasan Minhaj
Episode Date: August 25, 2022Episode 352: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) sit down with YouTube sensation MrBeast, and award-winning comedian Hasan Minhaj to talk about obsession, how to win, finding your creativ...ity, measuring success, how to run a company... and more. ----- Links: * MrBeast * Hasan Minhaj * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ----- Show Notes: (02:45) - What Hassan and MrBeast think of each other (03:25) - How do you measure success? (12:15) - How do you run your company? (19:20) - Doing good while getting attention (22:25) - Fitting in vs standing out (25:55) - What are you trying to figure out? ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Transcript
Discussion (0)
The way I like to work is like I like to go basically wake up, obsess over something, go to bed,
wake up, obsess, go to bed.
Like every second of the day until I just have a mental breakdown and burn out.
And then I like take a day off or maybe a day and a half off.
And I like to go right back to it.
So I don't like work certain days.
I just go as hard as I can every ounce of my entire body until I just crashed.
All right.
In this episode, we are going to talk about one second.
Look, we got to let the guy, Mr. Beast, actually do the intro.
Guys, in this, we're going to teach you how to make a fucking million dollars.
If you don't have a million dollars, we're going to show you in this podcast.
All right, that was way better than us.
Yeah, that's right.
Mr. Beast, the biggest YouTuber in the world, joined us on My First Million.
And Hussein Minhaj, one of the biggest comedians of the world.
We did a four-person pod in person.
This is kind of amazing.
Yeah, so look, check this out.
I think Sean actually mentioned this on the podcast, but about three or four weeks ago,
he said he's going to create this thing called Camp MFM.
So basically, he rented a house, a big old mansion in North Carolina,
and he DM'd like 20 different people,
a bunch of different founders and a bunch of interesting people.
But then he also DM'd Mr. Beathes.
and Hassan and he told them to come.
I didn't actually think they were going to show up.
And so we were just sitting here at night recording a podcast and they walked in and joined us.
And it was amazing.
Yeah, it was crazy.
Seeing one of the biggest YouTubers in the world, one of the biggest comedians of the world,
they kind of interviewed each other.
And they talked about their creative process, what they're self-conscious of, what it's
like to work for them, how much they put into each thing that they do.
It was pretty nuts.
Yeah, it was, I mean, it was amazing.
They made fun of me at first because I was nervous.
and I was.
It was awesome.
Yeah, it was a big deal.
It was awesome.
So check it out.
I think you're gonna dig it.
Wait, hold on.
We're rolling.
We're rolling.
All right.
We're doing it.
If it's not recording,
you're just not getting it.
Yeah, you're not getting it,
dude.
You're not getting it,
Jimmy.
All right, we're live.
Wait,
what were you saying?
This is the most interesting crossover ever.
Yes.
Yeah.
Why are the four of us sitting here?
I have no idea.
Let's play him on the spot
because it seems the most nervous.
Me?
He's like the body language.
He's like the body language.
You know why I'm nervous?
We also got a live audience here.
Why is, why?
What is this?
Yeah.
So there's 30 men in this house.
Why?
Why is there a sausage fest?
Give us answers.
This is the power of Sean.
So, listen, here's the deal.
So the story was, is that you wanted to do this and it happened in three weeks?
Yeah.
I just hit up a bunch of people.
Actually, you know what?
The way it really came together was I just tweeted it out.
Because if you do that shit, like, you know, just, it's like a luck magnet.
Good things can happen.
And a hundred something people signed up for it.
Oh, scrolling through the names.
and it's like, what's your Twitter handle?
And one of them said Mr. Beast.
And I was like, but I was like, it's a Google form.
Anybody could write Mr. Beast?
I was like, oh, yeah, whatever, some jackass.
Then he DMs me, he goes, this sounds fun.
And we don't know each other.
I don't know him at all.
And he was like, I was like, oh shit, that was real.
Oh, shit, this is on.
We're going to do it now.
And then I was like, he's like, where are we doing it?
And I was like, where does Mr. Beast live?
North Carolina?
I was like, yeah, we're thinking about doing it near Duke.
He's like, okay, I'll come then.
And then I got everybody else in after that.
You follow him on Twitter.
Well, Ben, from How to Take a World, like, retweeted him.
And I was like, who's this guy?
And I tapped.
And he just tweeted like five seconds ago.
I'm hosting an NBA camp for like entrepreneurs.
So I was like, oh, this looks cool.
And then I just looked at.
I don't know who this is, but I mean, basketball sounds fun.
And then he calls me last week.
He's like, yo, I'm coming, but like, I don't know who you are.
So like, what's your deal?
And here we are.
But you do that.
You just walk around and call people.
Yeah.
Well, I just like learning.
I mean, that's how you just...
Did you hear how he got connected with Ben?
No.
All right.
So, Ben, over here, he is our producer.
And he hosts this amazing podcast called How to Take Over the World.
And I get...
How did you find it?
Bro, this is going to get so many levels...
Someone put him on to it.
No one has any idea what we're even talking about it before.
No, they do.
But Cliff, who's sitting there told me to listen to how to take over the world.
So I listened to it, who retweeted his tweet about the camp, and here I am.
You know what's funny, by the way?
He's like, yeah, this is dog shit content.
Because on YouTube,
You had to be on point.
Like in the first 10 seconds,
you needed to, like, grit people.
He's like, this is their podcast.
I've already gone over 20 ways we could have to optimize this better in my head.
What are they?
What would they be?
Let's go.
Already 20 ways.
Well, that's how this podcast is.
It's a brainstorm.
We've already switched topics like five times and we didn't really hit them with like a hard one at the start.
Like, what would have been better if it's like, I don't know,
you told some crazy story or something, like to hook them or like, I don't know.
Or me for the ones who don't know.
So then like, they're like, oh, now I know I should listen.
Like, all right, host the podcast for seconds.
So do our 10 second intro.
Guys, in this, we're going to teach you how to make a fucking million dollars.
If you don't have a million dollars, we're going to show you in this pocket.
It's like something like that.
Now they're going to listen.
All right, so here's what's interesting.
We got me and Sam.
We got Hussein, Minhaj, who's a famous comedian, Netflix special.
We haven't announced it yet, but yeah, sure.
Breaking news.
We got Jimmy, aka Mr. Beast, craziest crossover.
You guys just met tonight.
We met like an hour ago, yeah.
All right.
Give me first impressions.
What do you think of Mr. B?
He's a cool guy.
Yeah, he seemed really cool.
What did you think coming in?
I just knew he was a big, like, prank, stunt.
He's the voice of YouTube.
He's voice of a generation.
Or he's how you thought he would be.
Yeah, I thought, I thought, I feel like his, I feel like his, uh, you're going to get your turn, too.
I feel like his like curiosity, enthusiasm, all that stuff was really cool.
Yeah.
I listened to him on Rogan.
He was really, he's really fascinating.
And what about you?
What was your first impression?
I mean, kind of the same thing.
Like, it was, I mean, you were just easy to talk to, which, which I
I think was very nice.
Like we were talking for like an hour.
Yo, Sean just turned this into Indian matchmaking so fast.
What did you do?
Hold hands.
Hold hands.
Just hold.
Hey,
look.
He said that ring on his finger.
He's taken.
Yeah.
Dude,
you said,
so he said something really interesting to me earlier.
We were just,
you and I were shooting the shit.
Oh, God.
What is.
And,
uh,
we were,
uh,
we were talking about,
um,
business.
I,
I think I,
you said Elon Musk is like,
you,
I don't know if you said hero,
but you're like,
I think he's like the pinnacle of entrepreneurship.
entrepreneurship, yeah.
And I was like, well, what, what do you, what's going to be your SpaceX or what's going to be your like big rocket thing, you know?
And you said, well, Elon had Zip 2 when he was around my age.
So Zip 2 was like his peer filing, his peer sharing service that he sold and made like $20 or $30 million.
Yeah.
And then he took that and he did PayPal and then whatever else he did.
And you said something like, you know, I think I can build like a hundred billion dollar company.
But if I'm being modest, I'll build a couple, a couple.
a couple at least billion
dollar companies.
But then you go,
but I don't really care about the money.
I just love winning.
I just want to win.
And I was like,
yes,
I'm about this.
I like that.
I mean,
like money is cool,
but you know,
I live in my studio.
I don't have like a mansion.
I don't drive a Lamborghini.
So it's like,
I like money because it can,
I can hire more people
and grow my business,
but not so I can like increase my lifestyle or whatever.
So,
which,
you know,
most people when you say,
that's why I prefer to say I love winning.
Because it kind of encapsulates it a little bit more.
Because if you just like, you know, talk about money,
then people just think you just want to buy expensive stuff.
Do your employees, we went to his office today,
or we went to his studio, and he's like, took us on tour.
Cool, this is where we blow shit up.
This guy's trapped.
John blew me off, by the way.
Yeah, yeah.
Canada flight delays blew him off.
Kidding, kidding.
But we walk through.
He's like, all right, yeah, this is this boardroom.
This is my office.
And so we go in.
And it's basically like, imagine like kind of like a gaming,
chair, computer, that's standard.
Next to it, I guess like two other objects in the room.
Just take any guess.
That he had?
Yeah.
Analogy and water bottle and, uh,
just like a bench press.
A bench press directly next to the desk.
And then the walls were just like a Steve Jobs quote,
an Elon quote, a Steve Jobs quote.
And there's like a timeline.
Like at this age, Steve Jobs was here.
And this age seems like you're motivated by that shit.
Uh, ahead of it.
Also, some of those Elon quotes aren't even real.
I love to just put fake Elon.
quotes. So if people read it to see if they're like, oh, that's inspiring or just completely
made out. Well, they're not that insightful. One was just, the one right in front of your desk goes,
work super hard. Elon Musk. That's one of the real ones. But I have my assistant, like, trying to find
the dumbest things Elon's ever probably said. So I can put mixed with all the real quotes just to see
if people believe them or not. Were you good at school? No, horrible. Really? God awful.
Wow. Yeah. That was like, I mean, I would act like I was studying, but, you know, I was
filmed videos. Actually, my entire high school career never brought my book back.
home or anything. I would just like throw it under like the bleachers and then in the morning I'd just
grab it. Your first video is what you were like 12 right? Yeah. Oh actually I started making when I was
11 years. Yeah. Wow. Holy shit. Yeah. And it's crazy because I see 11 year olds now. They're like this
tall and squeakers and I'm like, how was I making videos? This kid looks. Is your first video still
live? Uh, no, because I got embarrassed because people had played in class. So I deleted my channel and
then I made a new one when I was 13. So a little. Wow. But the 13 year old videos are still
Yeah, 13 or something.
Wow.
He has one that's dope.
That's like a message to myself in five years.
Calling a shot.
Do you know what he's talking about?
So the greatest thing I ever did in my life is when I was studying for history test, like
back in a long time ago, when I had like 8,000 subscribers, I was like, screw this.
I just closed my book.
I threw it on the floor.
And I just recorded a video.
I scheduled uploaded a video for six months.
And I go, hi me in six months.
I think I'll have 100,000 subscribers, whatever.
Or no, 10,000 subscribers.
I was like, and then I hit stop recording.
They hit record.
Hi me in a year.
And I schedule up because you can upload videos for the future, a video year out.
It's like, you better have 100,000.
And I was like, hi me in five years.
Bro, if you don't have a million subscribers, you're a fucking idiot.
And I just would talk to me five years from now.
I was just like talking about the channel.
But I filmed it when I had 8,000 subscribers a long time ago.
And then I did hide me in 10 years, blah, blah.
So 10 years hasn't come out yet.
But hi me and five years came out.
My prediction was I'd have a million subscribers.
So it goes live on the channel like two years ago.
And I had like 40 million subscribers.
But in the video that goes live, it's like,
Like here's the date.
Here's the time.
I'm like a fucking stupid teenage kid.
And I'm like, I hope you have at least a million subscribers.
And maybe you're doing this as a job.
I don't know.
I make like 10 bucks a month right now.
Like I hope you can make it a job in the next five years.
And that went public.
And I completely forgot even did that.
And I just, I was like, oh shit.
I opened up YouTube.
I saw it.
Everyone thought it was.
I thought it was one of the coolest things I ever did.
Wow.
And you're like a little kid in it.
Yeah.
And so in like three more years, hide me in 10 years goes up.
And I'm like, I remember what's in it?
I'm just like, I hope by now you should be out of college.
Yeah, you're definitely out of college.
I think that's how I started it.
And you should be doing YouTube full time.
Like, there's just no world you're not after 10 years.
Like, you're probably making a little bit of money.
I just hope you are.
Like, I hope you didn't.
And how much were you at the time?
Like, it's 8K subs.
Like making 10 bucks a month.
And so my prediction in 10 years was like, I hope you're doing this as a job.
And so when that goes up, I think that's going to be crazy.
And when we were talking today, you like you talk with a lot of certainty about,
like where you're going, what you're doing.
There's like very, like, if everybody's got this knob that's like doubt,
your knob's set to zero on doubt.
That's my, that's my, is that accurate?
Yeah, well, the thing is we, I don't know,
we probably spend like 20, 30 times longer thinking of ideas than other people.
We probably film like 10 times more than other people.
We probably spend 100 times for a video more than other people.
So it's like we put in the effort, but I don't, I don't know how to say it where it's not
arrogant.
I just believe in what we're doing.
You know what I mean?
Back then, like how much do you think you believe?
you've, when you, when you've recorded that video, that that was actually going to happen.
Oh, no.
I mean, those were just different times.
I was in the middle of Bumpfuck nowhere, North Carolina.
So it's like everyone, you know, constantly wanted to remind me, you're not going to be a
YouTuber.
Girl, be realistic.
I think it's amazing that you never left North Carolina, though.
Yeah, you're still in Bumfuck North Carolina.
What are you talking about?
Yeah.
I'm trying to make it not Bumpfuck anymore, but it's a work in progress.
Do you still wrap it really hard?
I mean, I just, I got a lot, I mean, some of these people over here.
I just got a lot of people and it's too much to move.
What was, what was your metric instead of subscribers?
and views when you were younger
because with business, it's like
revenue or employees. You guys
are both business, but you're also like a more creative
thing. So what was yours? Yeah, when I was coming up,
it was probably, can you do a set
on late night? Can you do like a Conan set?
Yeah, could you be on
I'll be a
I'll be a cast member of SNL.
Like those were the metrics, kind of
those like legacy media comedy
institutions. I'll be in a movie. I want
to be in a sitcom. I want to be in a TV show.
And what it feel like when you started actually
like, you know, the daily show and then selling out.
Yeah, that felt like a real like kind of checkmark.
Like, wow, you've turned the corner.
Didn't you tell me that, yeah?
That, like, right before that happened, you were living in a basement?
I was living in an attic, bro.
Don't, yeah, yeah.
Attics are actually above sea level, but basements are below sometimes, you know?
So, yeah, I was living like a kind of,
and not a great situation, though.
How? I'm amazed at your confidence, bro.
The level of, the level of confidence, like the, in the video?
Yeah, just a sheer amount of confidence you have.
Because I still think maybe a downside of comedies,
you have to have like a very high level of self-deprecation
and self-awareness to be like, do you know what I mean?
Well, you told me something because I was like trying to be funny.
Right.
And you send me these like I message things that are like just gold.
You just send me these voice notes.
And one of the things you had said.
He was trying to write up.
He was like trying to do kind of like a comedy monologue.
Yeah.
YouTube video.
It's up there.
17,000 views.
No big deal.
Yeah.
So, but you gave me a little hit.
You go.
That's ego on this man.
bro you start an 8k i'm at 17k i'm at least gonna be done but he says something you go
comedy is low status game you start low status you tell me is that a trade secret or can you
yeah yeah you know it's like there's high status and low status generally if you're low status
they're gonna empathize with you know what i mean so so like what's an example you get on stage
you being like i got 17000 views in front of a guy who gets like 50 million views but
that was on a but we're gonna but we're gonna empathize more with you
than we are with Mr. Beast in that scenario
because you're like, oh man, you know, and if you're
like funny about it and to be confident about
that, well, if you kind of own it, people are like, oh, like,
even just now we did like an awkward ice breakers of the group.
Yeah.
And I was think about this because, you know, my prompt was say your name and say one
thing, nobody in the room knows about you.
Yeah.
Which was basically like, you can't be like, oh, I'm Mr. Beast.
I make a bunch of YouTube videos.
You know, it's like, you can't use your claim to fame.
You got to use something else.
Right.
And everybody was saying something.
interesting. And then I think Suley was the first one who was just like, I played one game of
Little League baseball in my life because I shit my pants and they wouldn't let me come back.
That was really great. Yeah. And that's low status. By the way, 100,000 people were going to listen to
that one. But he did a low status one where everybody else was saying a fun fact, a cool fact about
them. Totally. He went low. And somebody else was like, you know, I remarried my ex-wife,
which makes me either the biggest idiot in the world or I guess the biggest idiot in the world.
I'm like, you still remember that. He's like, hey, group, share something. No one on the planet,
No one.
And then five minutes later, all right, podcast.
Here's what they said.
Yeah.
I mean,
shitting your pants at Little League.
Pretty low status.
And then, yeah, being like, all right, I double backed and married my ex-wife again.
Like, yeah.
Like, no one knows this.
Jimmy, were you confident as a kid?
In the career?
Yeah.
Just as a kid.
No, I had a fucking got off of acne when I was younger.
I still have a ton of acne scars.
So it's not even worse.
What are you not confident about?
So you're confident in your work and your ability to,
hit certain goals, whether
revenue target.
Actually, at least me in, honestly,
I'm still trying to get confident
speaking in front of large groups of people,
which made me want to ask you a question
because we were talking about stand-up.
So let's say, if I dedicated my life
to trying to be a stand-up comic,
how long do you think it would take for me
to get good at it?
I mean, what's the typical?
Everybody says it takes you 10 years to get good,
but I just think it all depends on
like your natural capacity and inclination for it.
Like there's some people I've seen,
when they're open micers, they're amazing.
You know, they just have great stage presence.
They have great stories.
They're amazing on stage.
So those people like that,
comics that I met where I'm like,
the first time I saw them,
they were amazing.
Gerard Carmichael was like that.
He was incredible.
He was just incredible.
He was so comfortable.
We would do open mics and he would just,
everybody was doing,
was turning left and he was just turning right.
Like he's just his vulnerability,
his stage presence.
People would do their set.
He would do things where like,
it'd be like a Conan showcase.
And everyone would do their polished material.
like hey what's up i'm hustling and you know dating's hard he would just get up and he would just
off the dome like kind of do a brand new set that night and you could tell you could tell you're like
oh this is kind of crazy so how long do you think it would take him to get good i don't i mean it's
that's like the question he just asked is like how long would it take me to be as good as eriana
grand at singing you're like how would i even they're like it's not it's not a hack like
or if you asked if you asked like a mommi fighter like how long would it take me to get as good as you
Like, it's a, oh, thank you.
It's a, see, that's a, you put them in low status.
You offered the two waters to me.
Now I feel weird.
No, I got to put the on the side.
No, I got to put the odous.
No, no, no, dude, low status.
I spent the whole life trying to be high status.
You got, no, no, you guys all got the water.
Now I'm parched.
Now I'm parched.
Yeah, yeah, yeah, yeah.
I have to, I have to give Mr. Beast his water.
You know what I mean?
Jimmy, what are you, what are your, you legacy media hack?
And I got to pour the water for them in the,
yeah.
Just fuck out of here.
Is your company ran like a normal company at all?
And what would your employees say about working with you?
I mean, Tric, you want to just come saying?
I don't know.
Yeah, that's a three question.
That's a three question.
I don't know.
Have you had like, how did you learn how to run a company?
Do you ever have to hire someone?
That's what's hard to like, yeah, yeah, sure.
He wants to come on in.
That there's a couple questions.
Yeah, you take over.
So the question was like, what's like working with him?
Oh, it's great.
I mean, it's always different.
No, it really is.
There's always.
Here's the thing.
Here's the thing.
Here's the thing.
We know it's great.
You're fired.
I'm fired.
I'm already fired.
I mean,
like the house to reek going to answer that.
But not.
Well,
well, listen.
He pays the booth.
Let me ask a better question.
Let me ask you a better question.
Yes.
So the better question is what's the,
what's the like extreme,
either extreme good part or extreme bad part about working with them?
We know it's overall.
Actually, I will say that right now.
For real.
So extreme good part is,
is the experiences, like, I've done experiences that I've never could have imagined in my entire
life, like the traveling, the, doing the coolest stunts that we've ever done.
The worst part is, is, I guess, not knowing, like, what's next in terms of routine.
And he knows this best, too.
Like, we all kind of go through it if you work at Mr. B.
So, but that comes with it.
You know what I mean?
And that's something that you kind of have to accept.
But yeah, I think that's my answer.
All right.
Well, and the reason I was asking was because you...
So far, 100%.
So far, 100%.
Well, no, I was asking because my employees sometimes would complain that I'd be like too aggressive,
changing things too much.
But you see more aggressive than I am.
Yeah.
And for a certain type of person, they like that.
But for you to achieve your goals, you're going to have to have a lot of people.
And then every once in a all process and every once in all infrastructure and every once in all planning.
Are you a perfectionist?
Well, of course.
Yeah.
You know, it just, I just like to make.
the greatest YouTube videos possible.
And that's, that's literally all I want.
So, yeah, I mean, if it's not the greatest video, I just won't upload it.
And so after you scrap a few videos, we kind of, everyone, you know, just kind of starts
to figure it out.
Does it scare you that you can't stop?
Do you ever feel like, damn, I'm like, I'm just throwing all these coals on the, on the embers
of the algorithm.
I like to use a better analogy.
It's like a treadmill.
We're on like 12, like 12 speed and I've been going out a couple of years.
No, it doesn't scare me.
But so, like I was telling him, the way I like to work is like, I like to go basically
wake up, obsess over something, go to bed.
Wake up, obsessed, go to bed.
Like every second of the day until I just have a mental breakdown and burnout.
And then I take a day off or maybe a day and a half off.
And I like to go right back to it.
So I don't like work certain days.
I just go as hard as I can every ounce of my entire body until I just crash.
And somehow that's sustainable.
What time do you sleep?
Right now, usually around 3am.
Wow.
And then you get up at like.
Whenever Rohan or one of them knock home,
Tarika will wake you up and just like.
But yeah, people will roll me out of bed.
They're like, you need to go watch this video so we can submit it or I need help with a thumbnail or you got to go film.
It's like, I don't know.
I'm kind of, they tell me what to do.
I don't think about.
Well, I'm just shocked at like the numbers.
So like you're the, I don't, I'll let you reveal any numbers, but you've some big numbers for revenue for your other businesses.
Yeah.
And you have to have infrastructure for that.
So that's why I was wondering.
I was like, because you are like this.
Oh, gotcha.
Yeah.
On the stereotype, you're like this crazy, creative person who's disorganized and that's perfect.
Yeah.
But to sell that much of candy or of burgers, like you got to be.
Yeah, so those are all separate entities.
So for our snack brand, we hired Jim who helped build our X bar and we built a team around
him.
So that's a whole independent company that doesn't even work out of her studio.
And same thing with Beastburger.
So that's the beauty.
I like to just find people who are just the best in the goddamn war at their job and
then just empower them and give them money.
So how many people work at the studio?
In the studio, like 60, because we don't have enough space to fit everyone.
So that's why we're trying to build more, but building things just take forever.
Do people like working for you, you think?
The reason I'm asking is these like creative types.
I'm curious about like.
Because the goal is to make one of us like a big deal.
Everyone is working for that.
Whereas a lot of other companies, it's like, no, there's like this.
It's not necessarily that either.
There's also certain projects where I'd be like, I'd love to learn from you.
So there's been shows and movies that I've done like the morning show.
Like I've never done a sexy one hour drama.
I want to learn from.
Reese Witherspoon.
I want to learn from Jennifer Anderson.
I want to learn from the show creators.
Like, how do you do that?
How do you do that?
Is that a 50?
Is that a 75?
How did you do that tracking shot?
How did you do that tracking shot?
Let me see the script.
Let me see the future script.
There's all these things where I'm like, I just want to absorb.
I just want to see how you do the whole thing.
You know what I mean?
And that's an additive, like positive value for me because most people don't have that access to that.
Yeah, I mean, examples, Tariq got to meet his idol today.
Oh, man.
bro, Tarreek,
you got to set the bar.
Yeah,
we had told them that you were coming today to the thing
and like the look of disappointment
when they saw it was,
I was the only brown guy there.
They're like,
that ain't Husset.
They're like, yo,
you're like,
you know,
Hust is changed, bro.
And they were like,
what the fuck?
The camera really does that Ted Pounder,
bro.
Yeah.
Oh,
don't do that, bro.
Don't do that.
When we were at your office,
so you have like a big Elon,
Steve Jobs,
like you admire these guys.
That's why you like the How to Take Over the World podcast because you like learning from them.
What's a story that you heard that you're like that like stuck with you.
You remember, you reference it like kind of changed the way you were thinking.
From those two in particular, I think the biggest thing is like that Steve became a billionaire from Pixar, you know, not even Apple.
And so like the fact that he could go to this just not even hardware company, more creative storytelling company and just kick ass and create films like Toy Story and all these other bangers.
and just build that company up to whatever it was.
Like then Disney buy it for $7 billion.
And meanwhile, Apple is just falling to the ground and about to go out of business.
And then they, you know, buy them back with next.
And all of a sudden, rebounds.
And basically the way they did it was just getting rid of 90% of products.
They're just focusing on like four or five.
I mean, it just shows like the power that one individual had, even though both companies had,
I don't know about Pixar, Apple had thousands of employees.
And Pixar probably had at least hundreds.
And despite all that, you know, one man can make that much of a difference.
It's like the power of having good vision and just not relenting is like invaluable.
Do you think your biggest strength is probably your curiosity?
You're down to do anything.
Well, so I think what you have to do is you have to always be learning.
Right.
That's how you can like.
So like with our ideas, right?
Because we like to do original ideas that no one's ever done before.
And I might have told you this when we were talking on the phone.
Thing is like if there is a hypothetical fruit in Japan that if you eat it makes it where you can jump 30 feet taller, right?
If that exists in this world right now, you didn't know it existed.
So you couldn't come up.
up with something around that. It's very hyper-specific. But there's like a million things like
that in the world that like if you don't know about it or you're not intaking the inspiration,
you can't really come up with something. Like if I were to try to get into stand-up, like,
that's how I would try to do something different. I just try to take intake a bunch of different
information and see what spawns in my head. So I try to always be learning. Would the Mr.
B's version of stand-up be like, I'm going to do the longest set ever? I'm going to do the longest
comedy set ever. Would it have to be, would that be the Mr. Beast like twist on it?
I would have to find something different. Because obviously,
Whatever is currently out there, because I have a bunch of people in my team who are stand-ups, like,
has been done a bunch of times.
So we'd have to figure out something different, which I would love to one day, just because it seems
fun because Tric talks to me about all the time.
But in general, you got to always just be intaking inspiration from different places, whether it
be different podcasts, books, or different knowledge.
I have people that I pay that just teach me things, just whatever, like things that I think
I don't know.
What do you mean by that?
Like, they'll just find things that they don't think I'm aware of or show me cool things
and be like, I don't think you know this is a thing.
here, read about it. And so that way I'm always like, what's an example? And how many,
how many of these people do you have? This is awesome. Right now, just like two or three.
Jimmy, they call those people. Those are teachers.
Yeah. Okay. He's like, he's like, they'll sit me down for about an hour at a time.
And what's, what's wild is they'll focus on a subject. And it's like, what's going on right now.
You know, I never thought about that. Pay them a couple hundred grand. This is why we keep them around.
That's why we keep around. No, but it's like different topics. So you got you. Gotcha.
Yeah. Like the last one was like about just like, like, uh, about just like, like, like,
like crazy online, like, which like these like little things where yeah, they'll upload a file
to Reddit and then like insides an encrypted code which takes you to a website, which takes you
to a book and like these little like puzzles, like puzzles and like seeing if that inspired me.
I don't know.
It's just random things like that.
I'm black.
So in point.
I'm trying to always expand my knowledge well in my head with new things.
I control inspiration.
I was given him props earlier where I said so much of people who kind of rev the algorithm are
usually being divisive.
They're saying something that's going to make you mad.
Right.
Like I have a joke where I make fun of MDs and DOs and DOs get really mad.
You know,
it's like,
that's like a niche physician's joke,
but people get upset.
But what I was saying was so cool about,
what you do is I think really what you've tapped into is joy and spectacle and wonder,
which is like a counter to that.
And it's very rare to see that really take off on the internet.
So what made you feel like I'm going to do that versus do videos that that might,
that might agitate people per se.
Yeah.
Well, I do think in general, it is a little bit easier just to piss people off and get attention.
For sure.
It's a lot harder to do good and get attention.
So that's why I think a lot of people don't.
But for me, because we just had this ability to go viral, it's just kind of like,
there's a world where I make videos and I don't help people.
And there's a world where I make videos and I do help people.
The one where I do help people is just a little bit more fun.
So that's why I do it.
I don't, you know, PR-wise, I should have a better answer, but that's kind of the truth.
Our software is the worst.
Have you heard of HubSpot?
See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous.
I think I love our new CRM.
Our software is the best.
HubSpot, grow better.
What creators do you guys look up to?
Oh, I'm curious to see what you say.
What creators do I look up to?
YouTubers, podcasters, comedians.
Podcasts.
I was going to say creative.
Yeah.
It could be anybody.
I think one of the first people that really inspired me, I think, was probably Steven Spielberg.
Really?
Yeah.
I mean, he's one of the greatest storytellers ever.
What was the first movie that you saw where you're like, oh, my God, I was blown away.
For me, it was Jurassic Park as a kid.
I only watched YouTube growing up.
I've seen it.
That's it.
Yeah.
I get made fun of all the time.
What was the last movie that you watch?
Well, I watched the Spider-Man 3-1 because I never saw the early ones.
Really?
Yeah.
Like, you have no time for movies.
No, it's not that time.
I just, I don't know.
I need to.
I need to go back and watch Star Wars and Harry Potter and all that stuff to get brought up on culture by.
I was just like.
And so you didn't see Squid Game.
You just did this.
Squid game.
Squid game, I watched it, yeah, before we did it.
Got it.
Like, I wouldn't count that as a movie.
Like, I watched a ton of anime.
But yeah, movies, weirdly enough, like, growing up, I didn't listen to music or
watched movies.
So I was, like, so out of culture.
Wow.
There's just part of I was an introvert.
There's this kind of McGregor quote where they're like, you know, he was on BBC or something.
It's like, oh, it's a bigger appearance, not just niche UFC thing.
Yeah.
And they're like, what do you think about this team or this game?
He's like, you know the, yeah, that one you said, they're great.
It was like, it was like Arsenal or something.
Yeah, he's like, Arsenal.
And they're like, you don't know anything about Arsenal, right?
He's like, he's like, I don't watch the news.
He's like, I don't watch the news.
I don't watch sports.
I don't do anything.
He goes, I have lost my mind to the game.
He goes, I am obsessed with my game.
I have lost my mind to it.
I don't have time for anything else.
I don't want to know about anything.
I was like, oh, you want to know about this game.
When we were hanging out, I feel like you had that vibe where you were like,
you said a couple of things.
You were like, I decided I was going to be a YouTuber and I was going to make great videos.
And it didn't matter if I died the most famous YouTuber of all time.
or 90 years old with 1,000 subscribers,
I was going to make great YouTube videos.
Like, that's what I decided I was going to do.
And that's all I do.
And wake up and I do that thing.
What was that first YouTube video that you saw that, like,
kind of filled you with that wonder where you're like, wow.
Well, this guy actually got hacked like a very long time ago.
This, like, called YouTube YouTuber.
And they, like, leaked his earnings.
And he had made like $100,000 a year the last few years.
And I remember being like 10 and be like, what the fuck?
They make that kind of, they make money doing this.
And I was just so mind blown that they actually make.
made money.
They make more than my mom?
Yeah, it was right there when I was like, okay, I'm doing this.
Like, I just don't care.
I'm being a YouTuber or I'm going to fucking die trying.
I just don't care.
And the second I saw that was actually possible, that's when I was like, that's it.
And it's funny also talking about like obsession and stuff like this.
Because it's funny how it changes, right?
When you're like, maybe it's different now because social media is a little bit cooler.
But when I was younger, like no one wanted to be a YouTuber.
Like most people when I was 13 14 didn't even have phones yet.
Like it was kind of like a little bit of an older thing.
And maybe it's just because where I grew up.
But it's funny because back then, people,
for like, get alive, stop being a fucking nerd.
Like, you're too obsessive.
You're weirdo.
And then now it's like, oh, bro, he was so obsessive.
It's so great.
Right.
It's seen as a positive quality.
And it's so funny, like, looking back from our life going from a fucking loser, nerd who's
too obsessive and won't go anywhere to like, damn, that's really inspiring.
And it's like, damn, it was very hurtful back then.
But I'm not inspiring now.
And so it's funny to see how it changes.
But I like to bring that up because if there are younger people or parents who have kids who
are obsessive like this, that's typically what happens.
what happens. Like younger kids don't understand that. And it's different. And so you don't watch
the newest South Park or the newest movie or whatever. So you don't talk about the same thing.
So then people are just like, oh, well, you know, fucking sucks. How would you, how would you deal
with that? Because you have kids. I have kids. If they go, I want to be a Twitch streamer, I want to be
a video gamer. You're like, let's go. I had the same realization. I was like, oh, so wait a minute,
we spend the first 18 years of our life trying to fit in. That's how I felt in school. I was trying
to fit in all the time. What do people do? That's cool. How do I do that thing? Right. And then once I was
like in the adult world it's like oh shit now we spend our whole life trying to stand out like
what was all that other shit why was i why was i so focused on fitting in if the rest of your life
you're trying to stand out and i just realized like oh shit standing out has been the game the whole time
and the way you stand out is not by trying to figure it out just like whatever you're obsessed with
just let that ride because you'll go on a path that nobody else is going to copy and then you'll
you know you'll land in a good spot so if my kid like my daughter's two right now right if she was into
gaming or if she was trying to be a creator all that stuff i would be all in on it
Because I know even if that's not your end game, following your obsession is like the thing to do in life.
You know, that will always work out.
But, you know, if you like actually go down that path.
What most people do is they hedge.
They like this thing, but then they see this path that's more proven or shiny or they don't know if it's going to work.
So they only have try.
Right.
And then it's like that hedge is actually what gets you.
It's not that this career path was that hard.
It's that hedging is like, you know.
What was your major in college?
Biology.
The ultimate hedge.
The ultimate hedge.
I was different.
I just didn't know.
I know.
I don't know.
Well, what I think is actually,
you could be doing the like YouTube, TikTok.
Sure.
I feel like you can look at his videos and be like,
all right,
I get it.
I get why people like this.
I get why this pops.
Probably pretty tempting to be like,
could I go get 50 million views,
100 million views?
That seems nice.
No.
To do what he's done,
what he's done,
I'm not going to say,
I'm not allowed to say you said you spend X number of dollars every video.
Oh yeah.
I don't know.
It started off.
You can say,
yeah,
our average views around $1.5 million.
I mean that.
That's the size of scale.
Go look at his archive, right?
It's like he took a plastic knife and tried to cut a plastic table and it took him 48 hours to do that.
That's a $1.50 video.
That's not a $1.5 million.
That's $1.5.
It's not a $100,000.
It's a different thing.
It's a different thing.
So that's like a different type of skill set and muscle.
So the types of videos he's producing, stand-up is different.
If a musician was here, if a DJ was here, it's not all the same just because it's on YouTube.
So we all do different types of media.
This is a different type of media.
Are you tempted to like, you know, dabble?
Yeah, we talk about this, right?
I mean, the only, the thing that I would be, I would be reticent of is what if I have, I have to put this thing out and I don't believe in it or I'm just doing it just to do it.
That's the, that would be the problem.
But I have to put up a new video every Tuesday.
That's the.
Just delete the video.
I know.
What do you do if you, if you, sometimes we don't upload over two months.
You just only upload when it's a great video.
Yeah.
That's all that matters.
I think it's dumb when people stick to like a schedule and they're like,
oh, the video's not great, but I upload every Tuesday.
It's like, who cares?
What are you guys trying to figure out right now?
Because I think if you watch a lot of interviews with people, it's like, it's all
buttoned up.
It's all figured out.
They're already successful.
It's all working.
And the person who's watching these videos, typically somebody who doesn't have it all
figured out.
And they're just sort of like, oh, that's different.
Like, that would be nice to have it all figured out.
But the reality is nobody's got it all figured out, right?
Like we were in your office.
The whiteboard's full because you're thinking of new.
Like where are we going?
What's not figured out?
We got to figure it out.
So what's on both of y'all's plate of like,
what are you still trying to figure out in your game?
I'll let you take it first.
Yeah, Sean,
what are you trying to figure out?
Yeah,
what are you trying to figure out?
I'll tell you,
I'll try to figure out if I want to go all in on content creating.
Wow.
Like I basically built businesses.
I have the most fun doing this,
but I don't know if I had the most fun just because it's a hobby.
And like, you know,
I only get the good.
I don't put all the work in.
If you love it, then go on the lid.
I mean, it's not going to be less.
Do you love it?
I love doing it the way we're doing it now.
Yeah.
If I was like him obsessed every hour of every day trying to be like, how are we going to grow this channel?
I might not love it as much.
Did you like doing the Twitter thing?
For a period of time.
It got old.
Yeah.
Yeah.
It was fun to chase a number.
Can we get to 100,000 in like a few months?
Yeah, this is fun to chase a number.
But that didn't.
Yeah, I got sick of it too.
That didn't last.
So that gives me word.
But that's the thing I'm trying to figure out.
It's like, should I go all in on content creating or should I stay with creating businesses?
Which one is like what do I want to be when I grow up?
That's the question.
I'm asking myself that exact same question too.
Because sometimes like when you're when you're create business first, then you go to content, I'm like, oh man, am I just going to talk about doing it all the time?
Or am I just going to fucking do it?
Yeah.
So I know exactly what you mean.
Yeah, I feel exactly the same way.
What about you?
Right.
Right now, I'm trying to stay loose for this game tomorrow.
I don't know. That's what I'm trying to get tight, man.
I'm 36, bro, pushing 37.
Like, he's a young boy.
Like, he might run us off the court.
Yeah, yeah.
He was like, let's get a court tonight.
I got six games in me and I'm done.
I'm like, dude, my L4 is hurting.
Like, my hamstrings are kind of tight from this flight.
We got to his studio and he was like, he's got a hoop there.
Yeah.
He's like, oh, we got six.
Let's play a game.
He's wearing his like easy slides.
I was like, bro, I need 15 minutes of stretching.
And then like, you know,
I need like proper medical attention.
If we're going to try to do something here.
Do you guys want to go ball?
Yeah.
If there was an indoor choir, we would do it.
Yeah.
I play 10,
21 with Jimmy right now.
Yeah.
Okay.
That would be a fun.
That would be a fun video.
That would be a fun video.
You want to make you happen?
Yeah.
Let's do it.
Can you just find a chord somewhere around here?
We'll play 21.
Amazing.
We'll play 21 or horse.
Yeah.
We'll wrap up with this with your, with your answer.
Okay.
Oh, what was the question?
What's not figured out?
What are you trying to figure out?
out in your own everything so i'm just going to say a funny joke to change the topic i sure
basketball how to not train my legs tomorrow there you go there we go
