My First Million - MrBeast Shares His Best Business Advice

Episode Date: February 13, 2025

Access Shaan's interview prep and research notes: Episode 676: Shaan Puri ( https://x.com/ShaanVP ) sits down with MrBeast ( https://x.com/MrBeast ) to talk about the mindset that made him the youngest billionaire and biggest entertainer on earth.  — Show Notes:  (0:00) Origin story (5:11) Burn the boats (11:15) The Rule of 100 (16:49) You can make anything go viral (23:27) Cloning (28:39) Impossible is possible (36:53) Consultants are a cheat code (41:25) Block out the noise (43:00) Reinvest everything (47:30) Feastables (53:02) Getting jacked (54:56) Buying TikTok — Links: • MrBeast on YouTube - https://tinyurl.com/2wfkm4by  • Beast Games - https://tinyurl.com/fh3atsxp  • Feastables - https://feastables.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Let's go. So here we go. I have it here. This is the Mr. B secret. I don't know if I should be concerned. And I guess you faked going to college? Oh, that's a juicy one. On your 100 video, you wrote your stats.

I did do that. I remember that. It's not like at 100 you were rich and famous. People say it takes 10,000 hours from that's when you start. But you know like nobody does this, right? I don't understand why. So we want to do an exercise. To see...

If I can come up with a viral idea? But with a budget of $1,000. Yeah, exactly. So we're going to do a random word generator. generator. They're going to think this is great. All right, so it gave us the word grandmother. So what's a viral idea with the grandmother?

I mean, bro, if you actually want like a mega-banger? I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On a road, let's travel, never look back. What's up? How's it going, boys? Hey, how you doing?

Let's go. So it's been two years. Lots to update people on then. I think your business has grown like 10x since the business. probably something like that yeah yeah it's wild to see in fact actually it's kind of where i want to start because you walk in we're in your we're in your office this is like jimmy's actual office and it's easy to see the size and scale and now it looks like of course you know like this is all yeah this is all happening yeah but i like to see that journey and i actually want to play a clip for you it's gonna be so we're starting out for the origin story it sounds like you're gonna hate this this letter room

you're gonna what would you bring uh let's this is from a video on your YouTube channel called quitting. Oh, God. I don't know if you remember this. Oh, God. Do you know what you're about to hear? I remember uploading this video. I do not remember a single thing I said in this video.

You guys make it really hard to quit. It's been a month since I uploaded it to YouTube. And to be honest, I was pretty sure I was done with YouTube. I kind of want to start uploading. Like, I feel like my YouTube channel has so much potential. I made over half a thousand dollars in money off of this channel. I feel like this channel could grow, like money aside. Just I could become famous.

which would be awesome in and of itself. So, I don't know. I might start up with me. This is AI? This is you, dude. I don't remember saying any of that. Whoa, really? How loud is that, dude? Oh, my gosh.

I was making $500 a month? Why would I quit? And in the thing you're talking about, you're like, you know, I've been busy with sports and I just haven't been as consistent. And then what you said was you were like, the comments have kept me going. Yeah. You're like, I logged in today. I wasn't planning to upload, but I saw 20 comments.

and you know what? I think I might keep uploading. Man, that's crazy. Yeah, that was also around the time I got Crohn's disease because I was really into baseball and I wanted to play baseball in college. And so I was all in on baseball and there was constant tug and pool

where one day I'd wake up and I'd be like, I want to try to play into the MLD, which I had zero shot up. I never would have. But, you know, you're delusional when you're a little kid. And the next day I'd be like, no, I want to be a YouTuber and this is more realistic and I can make money. And then I got Crohn's and I went from 200 pounds

and I was weightlifting every day down to 139 on the verge of dying and I lost every ounce of muscle I had. I was like, well, I just made this easier. YouTube. I was probably like 14, 15 at the time. And then, yeah, that's, so that was probably... Sometimes life is working for you. Yeah, that was probably around that time there too.

So I was probably going through Crohn's during that and trying to figure out, like, am I doing YouTube? Am I doing baseball? Because I'm a very all-in kind of guy. Wow. And so, I mean, just to hear you be like... $500 a month? No, no.

Half a thousand. Half a thousand. Yeah. I never even heard that. That's amazing. I was richer that I thought back then. So I made, no, that I was definitely cap that. I was not making $500 a month. Or maybe I had one month or I made $500 and I was like, okay, maybe someone from school might see this. And I want to flex. As I was like, when I graduated from high school, I was making nothing. I was not making $6,000 a year back then. Dude, you had this great quote. You go, I started making videos when I was 11. No one watched when I was 11. No one watched when I was 12. No one watched when I was 13. 14. Is anyone ever going to watch these? things. Sixteen, nobody's watching, 17. Oh, I'm about to graduate high school. Still,

no one is watching my videos. Yep. And 18. No one watched that. I think it was around 19 where I started to really figure it out. And I think, so why are we doing this episode, right? Our audience is not trying to be YouTubers. It's mostly business, founders, investors. I mean, worked for you. Yeah, yeah. I'm kidding. I'm kind of a YouTuber now. You got me. What I like about you is that your approach to, whether it's YouTube, selling chocolate, losing weight, whatever it is, you have a certain mentality. I think you were wired differently. I think in 20 years, I'm going to be able to look.

I'm going to show my kids and be like, yeah, wait before Jimmy was president. You came on my podcast. We sat at this little table. I honestly think you're wired differently. And I want to share those with the audience that anybody can use, whether you want to be a swimmer, you want to be a YouTuber, you want to be a business person, whatever. I also called your assistant, called your thumbnail guy, talking to your girlfriend. They didn't even tell me that.

What? So here we go. I have it here. This is the Mr. B secrets. And so... I don't know if I should be concerned. We're going to go through these. These are nine of what I consider to be your rules.

Now, you could tell me if these are bullshit. Are you making this a game? He's laying him out in front of me. Here you go. So we're going to play this game. And each one of these is, to me, a rule of Mr. Beast. It's something we've seen about the way you operate. And I want you to kind of talk about these.

So this is number one. Okay. Burn the boats. Burn the boats. Your mom wanted you to go to college. And I guess you faked going to college. You pretended to go. What is the story?

Oh, that's a juicy one. So, well, first off, we didn't have the kind of money to go to a real college. So it was just like a free community college. But yeah, my mom, because she grew up pretty traditionally, the, you know, military worked her whole life. But then in 2008, she lost everything when the real estate collapsed. And so lost all her savings and stuff. Like we went bankrupt and had to file for bankruptcy. So she's like very paranoid.

She just wants her kid to like go get a job and like not fuck up and not do any, she's very risk adverse. And so that was a constant tug and pull because I'm like, I'm going to be a YouTuber or a homeless. And she'd be like, I think you could be homeless. And I'm like, okay, I mean, it is what it is. I don't care. I'm going to be a YouTuber. And it just never clicked in her head.

And to her, it's like, if he doesn't get a college degree, he's like, my son's a failure. I just wasted 18 years. Like, he's not going to be able to provide. So for her, it was like either college or my life's ruined because that's just how her brain's wired. And because she went through so much. And so when I was like, I don't want to go, she was just like, then leave, get out of the house. Like I can't, I just can't bear the side of my son just sitting around and, you know, just throwing his life away.

And I didn't have enough money to move out. So I was like, frick. And luckily, the community college is so cheap. It's not like she's wasting money on it. So I was like, okay, I'll go to college. And then I mean, I just flat out lied to her. Like, I was like, I'll do it. But, you know, I had no intention of actually doing it.

And so I went just to see what it was like. And I was like, well, maybe I'm like being a little dramatic. And I went to class for like a week. Horrible. It was so boring. I mean, I swear, like, the teacher was just. reading out of the book. And I was like, why do I have to, I could just read the book. Like, what are we doing? You know, and I would say that to some of the people around me and they're like,

yeah, that's what education is. Stop complaining. And I'm like, I just was, my head hurt. And so then I was like, it is what it is. Like, I have like a six month time clock or I have to make enough money where I can move out because once my mom knows, I'm, I'm screwed. She's going to kick me out of the house. Honestly, I would want to leave the house because I know it's going to make her depressed and very sad. So you just didn't go after that? Yeah. So I would go every day go and then I would just sit in like this like I had a really old like Dodge Durango that was super used a lot of miles and I would just sit in the Dodge Durango and like edit videos and I film at night and would you come back and be like school was great wow I was just like yeah you know she'd make

house college and I was like you know and then move on and I just wouldn't tell her that I'd stop going but you burn the boats you're like all right I got six months exactly I got to either make it or shit gets real I figured it out I don't even remember um but we I had a month where I made 20 grand um right before it was time, like the window was almost up. And then I just told my mom, I was like, I haven't been going. I'm failing. I found a place down the road. It's 700 bucks a month. Sorry. She's like, all right. Hey, real quick, I'm trying something special for this episode. Let me know if you liked it. We were talking to Jimmy. And before these episodes, I do 30, 40 hours of research and prep.

And I make detailed notes that for me make it super easy to remember all the key takeaways. But for the first time, I'm actually going to give those notes to you. So you can get them for free in the description below. It's my notes, the key takeaways from this episode. Go ahead and grab it. It's down in the description below. Is this kind of a strategy for you? Where you're like, I don't think it's a strategy. It's more of my personality. I'm a very obsessive person. Like I, if you told me to like do 100 things, I would struggle at it. But if you told me to think on this one thing every second of the day for the next 10 years, like I can do that pretty easily. So I like to just obsess over something. I like to dream about it, wake up,

think about it, think about it, think about it, think about more work on a work on work on it, think about, think about, a dream about it, and just do that every single day. Like that, to me, it comes very naturally. So, what was your observation? We just went to Walmart with Jimmy. He did. Give me your, we haven't talked about this. Most of your audience probably doesn't even know. I sell chocolate. We have a feastables. It's a chocolate company. And I'm sure we'll go into that at some point. Yeah. Feastables. This episode is brought you by Feastables.

So I took him to a Walmart just because it's my favorite thing to do. In my free time, I go walk up and down chocolate aisles in different retailers. And so I brought him along. He was telling us everything about merchandising, everything, not just about Feastables, but about competitive chocolate companies. He was showing us, like, talking numbers of sales. Dude, I thought, like, influencers, it's just like, you give them a product. They're like, oh, this. Okay, guys, hey, buy this. You know the chocolate game inside and out. He was in the aisles, like, reconfiguring the skews, making everything straight. I, like, landed in DC for a layover to them fly to North Carolina. And then I got off the plane to go to my connected flight. And I was like,

wait a minute. And I just opened up, like, Google Maps. And I searched Walmart. And I was like, I can just drive there and hit 25 Walmarts on the way home. And so then I was like 10 a.m. And then I just skipped my connecting flight. I just rented a car and I drove from DC visited every Walmart on the way to North Carolina. I didn't get home to like 9 p.m. And I just like it was like, I wonder if the CEO of Hershey's has, uh, has done that. Probably not. I wonder if he's doing it. And the guy. It's a problem. Your friend who was like, have you gone to Walmart with him? They're like, he's like, yeah, I don't know. Jimmy has like a badge. Like if something's out of stock, he just goes in the back and restocks it himself. Did they give you like, do you have some way of like? Well, it's a vendor's. It's a vendor's. license. So a lot of people have vendors license, like beverage, like Coca-Cola. So they have a direct sales network where you can fit like theoretically 10,000 chocolate bars in a palette. You can only fit 500 Coke cans. So it's like a lot harder to store 10,000 cans of Coke than it's 10,000 chocolate bars. So for that, they have Coke trucks that some Walmarts, they go to every single

day. And they'll just take the product and go put it in the back for the Walmart employees and they'll go stock the shells and everything. So Walmart's pretty transparent about that, which I was, when I first got into the CPG game, I was like, no shot. Like they're just going to let us do it. But yeah, if your product's out of stocking the shelf, you have a vendor's license, you can go on the back scan and then and put it on the shelf. Smart. Yeah, I mean, you could argue it's not a good use of your time. And I don't know why I do it. It's kind of therapeutic. I just love going to Walmarts and fixing the product. I like just observing it, like what the competition is doing, just seeing who's grabbing it and buying it. It's like those

memes. Like, men won't go to therapy, but they'll do this. This is your thing. Organize a chocolate aisle and Target or Walmart. So let's do rule number two. This one, go ahead. We can reveal this. I think you know what this one is. Rule of 100. I gave it a name. So this is, I'm going to quote you on this. So this was somebody, you know, I'm sure you could ask this a million times.

Okay. How do I, what advice do you have for me as a YouTuber? How do I be successful on YouTube? And you said this thing that to me was like, every creator should print this and put it on their wall. Oh God. What did I say? This applies everything. You go, look, your first videos, not going to get views.

Period. You're 10 video. Make 100 videos and prove something every time on the 100th one, then ask questions. To me, that's the rule of it. 100 is before you come ask for advice. It's like, have you made 100 videos and every time try to make one thing better? And that's like also very achievable too. It's not like some insurmountable thing to do. It's like, all right, I'm going to make my intro better. I'm going to make my editing better or whatever it is. And the beauty of what you said was, I think the way you said it,

you were like, if you do that 100 times and I say, come talk to me after you've done the 100, people, 99% of people just don't do it. And then the 1% of people who do, they don't need me after that. Like, you figure it out. Yeah. It's more of a meta. It's more of a meta. A meta. It's more of a metaphorical mindset because that's the thing. It's most people who like need advice is just go do it and learn to failure. I'm a big fan of just trial by fire. Go do it. Fuck up a bunch of times and like get 0.1% better and then do that for a couple of years. I have a couple other pictures to show you. So this is one. This is one of your thumbnails. Oh God. During your ride. That's still on my channel. So I went and I looked at your your your first hundred. I was like all right. He said the rule of 100. Let me go look at this.

And I saw this and like today you're probably known as like one of the best smartest thumbnail people in the world. Black Ops 2 shotgun gameplay with commentary on PS4 or Xbox. Just I suck at making thumbnails, which is honestly dope because most people, if they feel like they're bad as something, they just don't do it. Yeah. They shy away. Yeah.

And then you have this other one which is like your 100th video. On your 100th video, you wrote your stats. You go, oh my God. Subscribers. I did do that. I remember that. 730 subscribers. So on your rule of 100, it's not like at 100 you were rich.

famous. Yeah. Right. And honestly, yeah, probably 150 of them are me asking people on Xbox Live to subscribe. Like when I was playing Call Duty in like a game chat, I'd be like, yo, subscribe to my channel. So what do you see people get wrong about the rule of 100? Most people just aren't as obsessed with improving things. They get like pigeonholed in the box and they're like, oh, I just need to improve. I mean, this applies to everything, but I guess specifically content, they'll be like, oh, I just need to write better jokes or I need to have better camera or this. And then it's not, it's just a mindset like every single, every single thing can be improved. There's no such thing as a perfect video, you know, from, I mean, you can go as low as you want to like the coloring, to what

you're wearing, to how you speak, to how long the video is to, I mean, there's nothing that you can't improve. And so like just having that mindset where you're always trying to get better and like applying that to everything across the board, not just narrowing on this one little thing. But also with this, honestly, a lot of people are mentors, they just don't listen. So they they'll ask me for advice and like the ones who will listen, it will take their revenue from like 30K to 400k a month or their goals, subs, whatever it is. I can show them how to hit it.

But a lot of times people ask for advice, I'll say it. And it'll be like in one year or not the other. And like, so those are the worst. I use this because I was studying Seinfeld recently. And I don't know if, you know, Seinfeld has this daily thing. Seinfeld's now like 70 years old. He's still like in the standup comedy game.

He's the only standup billionaire, like ever. So he's the only comedian who's a billionaire. It's pretty crazy. And so I was like, all right, what can I learn from Seinfeld? And one of the things he did was he was like, every day for like the last 45 years, I wake up and my first two hours of the day, I write.

He's like, I write jokes. He's like, guess what? If you want to get good at jokes, you write jokes every day. And he's like, every day I just try to make it one better than the other. They talk about writer's block. He's like, that's nonsense.

He goes, my rule is I sit down, I don't have to write. I just can't do anything else. And he's like, and then that makes me right. And I've been doing that. And he has this yellow legal pad of all the pages he ever did.

And he literally laid him out on a road. And he like paved the whole road. It became like a yellow brick road, basically. It's an incredible. Do you know how many hours that is? Two hours a day for 45 years? 30,000 hours, right? Yeah.

That's the thing. People say it takes 10,000 hours to master or something. I'm like 10,000 hours, that's when you start. You know, that's the mindset you need with like the role of 100. It's not because 10,000 hours, what is that? It's only like eight hours a day every year for four years. Yeah, exactly. It's not that.

They get crazy. But to a lot of people, you know, that's the saying 10,000 hours in your master. I think it should be 100,000 hours. to be honest. I think 10's too easy. So if Seinfeld is like locking himself in a room and saying, I can't do anything but right jokes, do you ever have to do that or is it just? No, this is just what I live for. Yeah. So, I mean, I just, I wake up, I walk in the studio and normally this whiteboard over here, we erased it, I guess it wouldn't be leaked, but it'd have all the businesses, all the

the priles, all the bottlenecks, anything I could do to push things forward. And it's all listed out and there'd be probably three or 400 things. And then we'd go through at the start of each week and we just pick what needs to be done to what should we prioritize, et cetera, et cetera. be like feastables. It's like, you know, ethical sourcing. Here's three things I need to be done. Here's all the major bottlenecks that if you stepped in, you could push it forward, content, toys, lunchly, whatever. So that's more how I structure my days. It's like, because we just have a lot going on. And it's just like making sure what I'm working on is the most efficient thing. Because if there's like 10 people sitting around waiting on me to make a decision to go work,

that shouldn't be a Friday thing. That should be a fucking Monday at 9.01 a.m. thing. You know what I mean? So it's very even just just figure out what I need to accomplish in a week. And then even the order of what we do is very important. You want to do this third one? Yeah, you want to split it, Jimmy? Let's see this bad boy. You can make anything viral. So in your, can we talk about your leaked?

Yeah, of course, the document. How to succeed. Yeah, you did a podcast on it. So we want to do an exercise. Exercise is a challenge. A challenge. To see if I can come over with a viral idea. Yeah, exactly.

Okay. The problem here, I'm down for this. The only, the ironic thing is, the only one here who will actually know if it's viral or not is me. You're grading yourself here. It's that meme where Obama's putting the medal on himself. Exactly. Because you guys could be like, I don't think they'll get 100 million views and I'll just go, no.

But here's the stipulation. Take a normal thing. Yeah. Make it an interesting viral idea, but with a budget of $1,000. Because it's easy to say, oh, Mr. Beas would just put a million dollars on the line. Okay, 10 grand, 10 grand. Okay. And you said you used to use random word generators.

So we gave you a random word generator. If you hit, uh, I don't know. Generating words. You can flip through a few until you find a word you want. The actual thing. Like, um, so to give a whole context to your view. The thing is like, you could spend seven days. This is something I've said on other podcasts.

I think this drives at home. I spent seven days buried alive, right? That got hundreds of millions of views, me laying in a coffin. It's like, holy shit. Put a coffin, 10 feet underground, cover it with 20,000 pounds of dirt. I'm literally in a coffin for a week. That's cool. That's viral.

That was seven days of me laying down. I theoretically could have, instead of doing that, laid in just a bathtub for seven days. No one would have a fuck. Like that video would never. But in theory, it's the same amount of time, at least from a filming perspective, Logistically, maybe not.

But in theory, both for me just laying down for seven days. But one is super fucking viral or the other no one cares about. And so that's like the power of ideas. Like an idea, with the right idea, you can do the exact same amount of work as a different idea, but give 50X to return. So that's why I'm so adamant about generating good ideas. All right. So I just hit random, create random words.

Chocolate. They're going to think this is great. It's in chocolate. This is a random word generator. They're not going to, they're going to think this. Hold this old thing stage. You do a new one, not in chocolate. Uh, grandmother.

All right. So, they gave us the word grandmother. So what's a viral idea with a grandmother that could be done for $10,000? I mean, bro, if you actually want like a mega banger, I would do, um, I, uh, completing a hundred year old's bucket list. Oh, so you meet a grandma. Yeah, I'd find a grandma. I mean, if you really wanted to, I wouldn't say I would do this, but if you wanted, like,

a viral, viral vial. I'd find a grandmother who's like terminally ill and I'd take her and her grandkids and, you know, do it. everything in their bucket list for him. Like, bro, that's a cool idea. Like, don't do this title, but she will die in 30 days. So I fulfilled all her wishes.

That you click that. That's so good. Hold on. We got to do another one. Okay. You passed the test. I just, I,

this is a lifestyle. I can make things. I like the magic trick. Drawling. Do you want to do that one? Yeah, drawing. Okay. The next one here was drawing.

I mean, well, so you want it for 10 grand. Because the first thing I thought of is for drawing is drawing the world's largest picture, but that would be more than 10 grand. Actually, weirdly enough, a lot of videos go viral on YouTube where people are just, like, customizing phones or things like that. I depends. If I'm, like, a really good artist, I would do, like, TikToks go super viral where they, like,

find two, like, a guy, a couple on a street and they, like, sketch them. Stop them. But they sketch them, like, really ugly, but they, like, stop really beautiful people, and then they're, they turn their artwork around. They're like, what the fuck? And those do really well. Like, it'll be, like, a very handsome guy, but they'll do their face, like, really, round and like with buck teeth and it's always those do really well in ticot i've seen some get 100 million

views so that would be one way you could do drawing i mean even it's just if you're good enough artists like and if you're not just get good and study and be good um i would like you could design like a hospital floor or something for like make-a-witch kids and like do like cool art work or something um if there's like some film you could put up over draw it and like do a design that they just peel off a couple days later like that wouldn't be that expensive and that'd be cool like I surprised Make-A-Wish kids with, you know, their favorite characters or something. Yeah, I mean, the, how many do you want? When you're brainstorming, are you usually just kind of by yourself?

Are you, like, what's your create? Like, if I said, Jimmy, you've got to come up with something. What would you do to set yourself up to come up with great ideas? Yeah, because in transparency, I have teams now. And so I don't, I'm not as like, I used to do this all myself. Now I pay a lot of people to do it. And I just like work with them on the back 10%. But, I mean, yeah, if you really, if you really.

want to come up with, like, great ideas. You need to surround yourself with other very creative people. I mean, I'm not going to say their names, but I have at least five people that I, if I really need to solve something, I would call, I'd fly them down. It would be boom, boom, boom, boom, boom, me in the middle. And we, we could solve anything, like creatively in terms of virality or anything like that. They're just, like, really, really good. Like, one's good with thumbnails. One's, like, like, the smartest guy I've ever met when it comes to titles. Another, he's just a fucking freak. And he says the craziest stuff, but it's very, like, inspirational. And so you need, like, that, like, like shotgun that's constantly shooting out and stuff.

And then like another guy, we would describe him more as like a sniper. Like he's not going to stay much. But when he says it, you're like, dang, that's good. So yeah, I just have like my go-to people who are like very creative and like, yeah, they just pull the best out of me. It's very important you have that like, I think, didn't Steve Jobs call it in like creative ink like his think tank? And they had a thing where they were like at Pixar.

They have a book called Creativity Inc. Or Creativity Inc. And he said, it's not, people think, oh, we just come up with the best ideas. right away. He goes, no, it goes, the creative process is taking something that sucks and removing suck. And so he's like, yeah, we sit there, we watch the first version and it sucks. And then we trust each other enough to be like, yeah, that kind of sucks. But here's what sucks about it. Go back. Try again. Try again. Try again. He's like by the end, by the 10th thing, we've just removed all the suck and all that's left is the good thing. Yeah, I was just at Pixar is at the

Steve Jobs building. And I was just with some of the employees all there working and just seeing how they go about it. And they're doing daily reviews over there, which is, like, you know, every day, like, what they work on, they're showing to, like, the director and stuff and getting, like, real-time feedback, and they're very, like, eagoless. And it was very cool to, like, see their culture and how they go about it. Like, because they, I mean, in terms of animated films, they're second to none. Right. I remember a couple of years ago when we talked to you, you said that coming up with ideas

was still the thing that you felt like you had the most trouble handing off to anyone else. It was, like, the thing that you still just, like, excelled most at and couldn't get anyone else. I've trained so many great people at that. Okay. Yeah. I mean, I have enough ideas for the next five years. So that's not a bottleneck at all. Like, I have too many. I would just start listing them off, but then the problem is everyone would steal them. So yeah, yeah. Okay, great. Let's go to the next one. All right. So we have, that's three of the rules. Number four, I'll flip this one. Cloning. Yes. All right. So the backstory of this one is last year when we were doing our camper event. It's basically a room full of business people, billionaires, all, whatever. And you started describing how you run your company. and you were 25 years old at the time. You're now 26. With these people double my age in 20 times the experience of me.

Correct. And so we're listening and we're like, so who is this guy? This guy's been following you around all day. Who is this? And how do you run this? How do you train people? And you were like, you described this process of cloning. And I swear, I saw like five billionaires make a note to themselves.

So can you describe? What is your cloning principle? What does that mean? Yeah. Well, the thing is like as a founder, because I assume a lot of your viewers run. Founders and investment. Yeah. Like you're constantly having to put off fires.

constantly having to do things. And that's a flaw. You're always going to be putting, like, having to work on stuff. But you should view any time you have to work on things as a flaw. And it's like, how do you, what's the fastest way to stop working on something? Every time you work on it, have someone on your hip and have them learn how to do it, essentially clone you to do that task. And so anytime I don't ever work alone anymore, because anytime I'm doing something, that's a problem. And like, someone should be doing this in six months. And so that's, that's just like the cheat code to doing it. And it's cloning, not training. Why? Well, we would call it, now that I have hundreds of employees now, I think we're probably closing it on 500, so it's a lot more training. But clones are more like the all-in people who are going to run your company one day and make high, like, and have the upside to like live with you. And, you know, because like someone who's making $40,000 year, they're not going to live with you and follow you around 15 hours a day.

Right. But early on, you had that. You had people literally like. Yeah, I still have people like that. But it's like, that's just a small subset of it. So yeah, on the core team, yeah, 100%. It's just like the thing is the more you know about every. going on, the better, because a lot of what you do in one part of one vertical business in finance or this or that affects other parts. And so the more you understand the whole business, the more you understand the ripples you create across things, the better efficiently and better you can do these kinds of things. And so just having a clone who knows everything about the whole business, as opposed to just one section, just makes it where they can just make decisions so much faster

and they can cut through red tape. And it just makes it so much easier for you to just like, because like when you're in hyper growth scale, you don't know like what the next fire is going to be or the next thing is to fix. And so you just have a couple of things. And so you just have a couple of versions of yourself. It's just so nice because it's like, oh, this thing over here in editing is falling apart. All right, cloned that you followed me around for the last two years. You know what I would do. Just go fix it. You know what I mean? So I don't have to go fix it. Every part of a company is not like, it's not like you look at a thing. You're like editing. Editing is its own thing. No, editing is people, right? Everything is people. And so what I liked about the way you were doing it was,

I think on the outside, people hear this are like, following around all the time, live with you. That's crazy. That's harsh. I met the people doing it. And they were like, this is the greatest opportunity. I came here for this. I wanted to, I want to be great. He's given me the opportunity to be great. Not everybody wants this. I really want this. You can either go to college for like, it not before you, go to college for three years or you can follow Sean around for three years. And like just all day, every day. And the version of you that follows Sean around for three years will make way more money. You'll be way more experience, way more valuable to him. Or you can just go to any one of his competitors and you'll make 10 times more than if you got to be there.

Have you ever heard Warren Buffett cloning story? No. So Warren Buffett, when he was young, he wanted to learn investing, right? So he goes to the guy who wrote the book on investing Benjamin Graham. And he's like, Mr. Graham, I want to, I'm Warren Buffett. I'm a big fan of your work. I want to work for you. I will work harder than anyone you know. And you know what? I'm willing to work for you for free because this matters so much I want to learn from you. And Ben Graham goes, son, your price is too high. And he was, Warren was like surprising. And then later he's like, he was so right. I got so much more out of working every day at Ben Graham's hip than him getting my free labor. Actually, the value exchange was like completely, he was correct.

And that always stuck with me because it's so true. Like, dude, how do you, if you want to learn, that's the best way you could possibly learn. And as a founder, you know, ultimately you want judgment to scale. So it's like, if people in your company can think, what would Jimmy do and get the right answer, now you got two Jimmy's, right? You know, like for the most one, they can make decisions. And then other times, it should be like, what would Jimmy do? Okay, Jimmy's not always right.

In this instance, he's an idiot. Let's go calm out on it. What will he say when I tell him what I'm actually going to do? Yeah. And then they think even one step further, which is like my long-term clones are great. They'll be like, okay, well, Jimmy's going to want data backed. He's not going to care about an opinion. So I'm going to just go do all the research and grab the data.

And then they'll ask me something and they'll say blah, blah, blah. And they'll be like, I knew you were going to say that. And they'll hand me things. I'll be like, well, what about this? And I knew you were going to say that. And I was like, oh, great. And by the way, it's not just you. Even other people, there was like a guy.

He was also cloning people. He's like, yeah, I'm the main guy for this part of the business. So I need to be training people. So this is how I'm doing. Zero to one is so difficult. But then one to three, you know, like is so much easier. So that's like the hard part is like training that for like downloading. I'll pick or anything like writing the videos, right?

Like obviously I used to write all the videos myself. Taking all that and getting where someone else could do it without all keeping the essence of like what makes it viral and what makes it good and not feeling too corporate and scripted because we're not scripted, et cetera. Like going from zero to one, that took like five years. But then, you know, him training the next two people. people's great because I don't have to do it and he trains those two and those two train the next and so it's just like that first clone is so imperative and then they can do the rest.

That's great. You want to do the next one? All right, sure. Possible is possible. Fuck yeah. Impossible is possible. All right. So this is I asked your, uh, I'm friends with Rohan, the guy who runs your TikTok. Yeah. I go, tell me the thing where you realize like this guy's built different. This guy thinks differently than, then a normal person would. I was like, that's the story I want. And he goes, he goes, I don't know how to explain it. This is the. quote, Jimmy will give you an impossible mission, but he'll say it in a way that makes it seem totally possible. And then he leaves the room and you're like, God damn, this is impossible. He goes, for example, Jimmy came to me and said, I need 10 million TikTok followers a month.

It goes, and every month I told Jimmy it's impossible like a hundred times. And he told me, do it 500 times. He told me to do it 500 times. I think we had two months or you intend to know. That's what he told me. He goes, he goes, I didn't do it most months, but I did do it like, you know, two months. And we got way further than we ever would have got. had he not laid down like kind of this impossible gauntlet. So that's one story. I'm sure there's like a thousand of these. But like do you live by this?

I guess how would you how would you talk about that? Well, I don't try to just give people KPIs that I think aren't possible, just to torture them. I just like, I think most people, when you ask them to do something like very incredibly difficult. Like what I first did, I want to bury myself alive for a week.

Like people's first inclination is just that's not possible. And like technically almost anything is possible. So it's just like, so my first thing. is just like, why do you say that? Like, let's go through the gambit. And then they'll always be like, well, it's just not possible. And then you just have to be like, go do the fucking research.

And then they'll come back. And it's like, is it too expensive? Because we can figure out ways, is it too unsafe? Well, we can navigate safety or whatever it is. And so it's like, I hate when people tell me something can't be done. Just tell me the cost and like what the problem are. Where the bottleneck is. Yeah.

And then if like, then what's look at those and objectively, if it's too expensive or something that's not worth investing in time into or what, then that's fine. And then I'll kill it. But just tell me something. Because like half the stuff. I did, if I just listened to you when they told me it wasn't possible. Like, I wanted the Eiffel Tower for a video. Not possible. Why? Why is that not possible? Go get the fucking Eiffel Tower. Like, until the head of the president of France tells you know, it's possible. Like, I don't, what he says now? Ask his kids.

See if they have some sway over him. Well, that's a given while you're on the phone. Like, we just filmed the video where we had the three pyramids of Egypt. And we were like, you know, spending, like, we were there for 100 hours. This is crazy video. We explored the pyramids. It's like my favorite video ever. Same thing. Like, you can't just have the three pyramids. I'm like, did Egypt tell you that? Like, what do you mean? Go make some phone calls. You know what I mean? And it's just constantly, even today, when I'm not with my core group that I've trained very well, it's just always like, you can't do that or no, or they'll go make a phone call. Or okay, fine, Jimmy, we'll go try to get the pyramids. They'll go away. They'll come back a day later. You can't have the pyramids.

I'm like, who'd you call? This tourist guy who like works at the pyramids. I'm like, okay, call the head of tourism. Like, how do you get their number? Okay, well, that's different. You didn't ask me how to get the head of tourism's number. You asked me, you just told me it was not possible. Like, so now, like, please don't do that again. Like, we got to figure out what the problems are. Let's figure it out. And then we make calls and you figure it out.

And next thing, you know, it's. And so it's just like, that's a big thing that you have to, like, if you really, in my opinion, want to innovate and do things that are, you know, I've never been done before in push boundaries. You have to, like, have a mindset amongst your people that it's not, nothing is impossible. It's just how much does it cost? How do you do it?

And then you just make an objective decision. It seems to me like when you solve these impossible. problems. You have to think on like a lower level rather than a higher level. Have you heard the story of Elon getting his rockets from Texas to Florida where they launched them? No. So the normal way everyone gets their rockets to Florida is on a barge, right? But it takes like three months and cost a bunch of money. Didn't he fly it there? He drove it there. He's like, no, we're going to drive it instead. And they're like, well, it's way too big. First answer was it's impossible. Can't do it. Yeah, yeah. He said, let's go. And he has a great line, which is physics are the only laws. Everything else is a

suggestion. And he's like, is it physically impossible to get it to Florida? No. Okay, we agree on that. Great. Now let's continue to figure out where the bottleneck is. And it's like, oh, the boat too long, too expensive, whatever. And so, you know, oh, well, it's impossible to get it through overpasses. And so he's like, well, what would be the shortest way to get there without encountering a single overpass? So they go, they do this like extremely circuitous route all on back roads. And they're like, but even if we do that, there's still a problem with power lines and telephone wires. And so they have. have like some of the smartest people on earth driving in a van in front of these rockets with

big poles and they just push up the telephone wires and then they go under and then they go to the next telephone wires and it's just like you just have to like approach it like a caveman almost to like beat the impossible do you find that's the case a lot yeah quite a bit and a lot of it's just a willingness it's just people who have to love what they do and and people who really love problem solving will you know figure these things out and so it's just having the right person in the right seat at the right time who like actually wants to go deep and like people there are certain people where you give them something that seems impossible and they will be giddy and they'll like yeah i can't wait like i have people like that where i could call and be like what's something

they don't wake up until it's hard uh well it's like i guess if i wanted a different world wonder if i was like i want the taj mahel for a week right and they're like people like coming if i called and said that like i promised you they would smile and be like okay like they didn't see that as a challenge they'd go to war to figure it out and then not in my company but just you're not in my company but Just there are other people that you would say that. Oh my God. You know, and so you just got to get the right people who just deeply enjoy solving problems and, like, see it as a challenge. And like, there are people built that way.

And those are the people that really succeed in that environment. And even a different example, that's not getting the Taj Mahal or the Eiffel Tower. One of my favorite videos of yours where the first time I was like, all right, respect. It was before I met you. Okay. I was like, okay, respect was, Ben was telling me about you. And he goes, he made a video said, I'm going to cut through this table with a plastic knife. gosh, I remember this weirdly very well. I was sitting in high school. And I just like, I had a,

I don't know, after lunch, I just had a, I put the plastic knife in my pocket for some reason. I don't remember why. And then I just put my hand in pocket. I was like, oh, plastic night. And then I just started like scraping against the desk. And I was like, oh, well, I'm like, kind of like, I could cut this desk in half. Like, just like your stupid little high school desk. I just did this for like five minutes to like the teacher. It's like, what the fuck are you doing? Stop. And then I just was like looking at the little indention. I was doing the calculation in my head. I was like, it'd take me like 10 hours to cut through this according to my math.

I was like, fuck it. I think that would be like a video where people would be interested. So I went to the store on the way home and I bought like a thousand plastic, like the cheapest plastic knives I can find. And then I just got this like $20 foldout table. And I just went in my room, hit record on the camera and I just went it down because the plastic knives would get dull after like a minute. And I was just cunned through it. And I think that took 12 hours to cut through the table with plastic knives or something. what I'm saying. It was no money. It was no money. It wasn't for Taj Mahal. It was like

creativity or well first boredom. Bortem is the key. It was like how Einstein did so well and it's like so dumb. It's just like like the how many leaks does it take to get to a synrofitsy? How many plastic knives it takes to cut a table have? It was like people were like what a Did you do it with one by the way or? No, no, probably thousands. Yeah. That's insane. By the way, that's a spoiler. I think that one we kind of copied number eight, which is no. No doesn't mean no way. And there's a big difference thing. Impossible is possible and no doesn't mean no.

Exact same thing. And I like the clarification you had, which was like, you're not just like the asshole boss. That's like, I need this impossible thing done. You know, whatever. It's more like, hey, I want to do this impossible thing or I want to do this great thing. No, okay, let's get curious before we just like make a decision here. Why? And let's try to understand it.

And if it truly is, no, which it rarely is, fine. But it's usually not. And then the cool thing is if you do that in the company, do it once. People are like, oh, wow, that was interesting. Do it twice. By the third time you do it, people like, all right, like, that's the way. By the contagious. 50th time.

It's like a religion. People start to believe when they see it, right? Yeah, I need your employees. For me, it tends to take a couple dozen times for it to sit. Well, I'll keep pointing at it. I'm like, guys, remember what we said and then what happened? Let's like, again, let's take that and wrap. That's a rally cry for us now.

Like, we can do all these things, right? Let's immortalize that. All right. We got three more to go. There you go. Consultants. Our cheat code. Yeah.

And honestly, because I wrote this, they're referencing my thing I wrote a couple years ago. I would update that to just say like experience people or cheat codes, the right ones. Because it doesn't, because like by handbook, I guess that's what you would call it leaked on Twitter. And like. There's your handbook. Yeah. My production Bible. So many people were like consultants.

And even consultants are like putting this on their website. Like even Mr. B. endorsed on LinkedIn. Yeah, I know. And so many consultant tweets are like, yes, he validated our industry. And I'm like, well, I wasn't specifically talking about McKinsey, you know, I mean, it's just more like,

you know, especially with us because we do so many random weird things. I mean, dude, what did I say in here? Consultants are literally cheat codes. Need to make the world's largest slice of cake. Start off by calling the person who has made the previous world's largest slice of cake, L-O-L-L.

He's already done countless tests and can save you weeks' worth of work. I really want to drill this point home because I'm a massive believer in consultants because I've spent almost a decade of my life hyper obsessing over YouTube I can show a brand new creator how to go from 100 subscribers to 10,000 in a month. On their own, it would take them years to do it. Consults are a gift from God. Please take advantage of them in every single freaking task assigned to you always, always, always, ask yourself first if you can find a consultant to help you. Exactly, because we do so many weird

different things like, oh, we're going to bury me alive. Call David Blaine. He buried himself alive. You know what I mean? Like, because that's that phone call go? Great. They're usually like, well, we don't have David Blaine's phone number. And then I'm like, okay, I'll DM on Instagram. And I'm like, here's his phone over. Call him. Figure out how he didn't die. You know. But you do these things like one night. I was just hanging out of my house. Get a call. North Carolina number pick up. Oh, yeah. It's usually I go and walks. And then I just like, I will literally just close my eyes and like flip through my context. And I'll like stop. And you know, when it's on S, you'll be there. And I'll just be there's time. Teach me something. Sometimes the calls are one minute. Other times are 20. And, yeah, it's like you got a. You got a. always been learning. I feel like you're saying that almost like it's a normal thing. You know like nobody does this, right? Like that's like, I don't understand why. That's, I kind of started to steal it because I was like, why not? I'm also like, I'm obsessed with learning. Yeah. And something like maybe the mechanics of it. I was confused. I was like, so I call these people. Then I just say like, hey, teach me something.

Well, yeah, yeah. Teach me something. What's, what's funny is the more you do it, the more people come to expect it too. So like, I'll call someone. They won't answer. And then they'll be like, let me guess you're on a walk. Sorry, I'm busy. And then. then I'm like, I don't even have to respond to just get it. You know, because at the start, you'll, you know, you'll go on a walk and you'll call 20 people and you have conversations with 10 because, you know, these high caliber people are always busy. And the other 10 will call you throughout the next 24 hours and it's like a nuisance because you have to be like, oh, I was just born on a walk. I was just born. So, but now they, everyone just

gets it. Yeah. They're just like, yeah. They're just like, yeah. So it's like, so funny that I've become known for that and like people will answer. And like, sometimes I don't even say anything. They'll be like, all right, here's what I've learned. It's like great. Because then I just like, Like these are people who are, you know, some of them running companies that are doing billions of dollars a year in revenue and they're learning tons of things. They're always experimenting and I just get this five-minute brain dump of everything they learn, suck it out of them. And then I'm like, here's what I learned. Because I always, a big part of this if you wanted to go well is you have to add as much value, ideally more than what they're given to you. So I try to help them in any way I can.

And then you hang up and you go to the next one. Another one that is in the kind of consultants are cheat codes is we do these talks at our event. So at our basketball event, it's kind of like play ball all day. till we're like dead tired. And then at night, it was like, we're hanging out. And the first year we did it, I remember because I created the events, I was kind of the host. I was like, I don't want to be like forcing like a conference vibe.

I was like really like tiptoeing around. I was like, I don't want this to be awkward. But it was actually more awkward because nobody knew who anyone else was. Yeah. You did this great thing. You like grabbed the chair. You put it in the middle of the room. You're like, hey, sit down real quick.

And you go, all right, who are you? What's your story? And then they would like start to tell like a long winded story. But what I liked was you would have questions. So like we had a real estate guy. And instead of being like, all right, teach me about real estate, which the guy doesn't know how to start. You were like, if I had $10 million, what would be the best way to turn it into 100 through real estate? Yeah.

And then he talked for like five minutes. You're like, cool, God, I should just give it to somebody like you. Makes sense. On to the next. And I was like, I love the power of kind of like the right question, the right person. And honestly, in group settings like that, another thing, too, is just not being afraid to cut people off. Because some people are just so not aware that like there's 20 people and even rambling for 30 minutes. I'm like, I feel like they got another 15 in them.

Three of those people are on their phone. Those two are checked out. Those five are too nice to say anything. I'll be the one who's like, hey, we get it. All right, I got the next one. Block out the noise. Okay, block out. You want to do block out the noise?

Sure. So, here's the quote. When you're small, people say you're too obsessed. You're a weirdo. Get a life. Be realistic. This is from you. People will try to convince you that you're out of your mind for wanting to do this.

Then when it works, yo, your drive, your tenacity. That was great. Yep. Everything you guys have been flattering me with throughout this podcast are the exact same things I got low-key bully for in high school. It's hilarious that now these grown men are like, yo, this is fucking awesome. You're like, all in, impossible is not possible. No, it doesn't mean no. And you just like love this shit.

And in high school, that's, what a fucking nerd. Get a life. Like, loser. Yeah. That's why you call it block out the noise, right? Because the same things that people admire when you're successful are the things that people are going to try and tell you to stop. If you had listened, you wouldn't be Mr. Bees. Right?

Like, we wouldn't be here right now. Everyone else. And yeah, just a normal job. But the thing is, it's like, it's, the big takeaway is it's just means you're not around the right people, right? Because like, obviously, if I was around you guys when you were younger, I'm sure you guys wouldn't have been like, oh, what a weird obsessed nerd. You would have like, oh, this is sick.

Let's grow together. Or we were, you know, maybe when we were 18, we wouldn't have that much emotional intelligence, but we would have, like, flocked together. So it's also just finding the right people to be around. And if you're having to block out a lot of noise, then you're just like, you have a serious problem. It's a signal. Yeah, like you really got to change your yard because that's really, yeah.

I mean, if you're the smartest person, you're hanging around, make, you know, the one with the most ambition and everyone else is just bringing you down. Like, you're really just going through your entrepreneurial life with like a 10 pound weight chaffled to your leg. Yeah, last one. Let's go into reinvest everything. Yes, sir. Can I give you my version of this? I think people know you reinvest a lot of money to almost a comical extent. Like we made 100 grand last month.

Great. We're investing 101 this next month. It's like, yo, Jimmy, where did you get the extra? I got the largest unscripted streaming deal in history and somehow lost a ton of money on it. These games? Yeah, yeah. When we were here the first time, somebody was like, you know, what he thinks is kind of like his edge? I go, his edge is that he takes all the money he makes and then he reinvest it.

It takes all the hours he has and he invests it into the channel. Then he gets the best people and he like gets them to believe that they should invest it. And he doesn't ever want to quit. I don't think this guy's going to like get rich and retire like every other YouTuber. I was like, that's like a kamikaze level of commitment. Like, I don't think you can- That's right. You used to call it that kamikaze commitment.

I was like, because how do you, what do you do? What do you do with somebody who's willing to just like plow it all back in? Yeah. That's a, that's not the person I would want to compete against. Yeah. So that's kind of, I guess that's why to me this is a rule. I mean, you just described it perfectly. I don't even have to say anything.

Like, yeah, I mean, ideally you find the passion that you love and you're all in. And it's, you know, you shouldn't have to like force yourself to go get up and write. It should just be what you love to do, you know? What's the, uh, CFO telling you as you just at the beginning. Now, now it's kind of known, but at the beginning, when you were describing your approach. Cofo was like your mom at the beginning, right? Yeah. Well, I mean, at the beginning, it was me and my mom and a couple of friends are high school. So she was 10 jobs. I was 20 jobs. I mean, now they just are. I mean, people kind of

normalized to your weird craziness. So they're more. That's now. What at the beginning? What was that? I mean, I ever thought I was during. You know, like, oh, why do you like? Because I mean, I was everyone, you know, a big budget YouTube video used to be. 10 grand. I was the first one to ever spend a million dollars on a video and two million. This is, uh, yeah. This is probably the best example, right? Like, yeah, I got a brand deal for $10,000. I've broke. You keep saying CFO. Like I had a CFO back then. You know what this was? This was me and like paying a guy for I went to high school with like 10 bucks an hour to help me. Um, but I, I'm me going mom water taxes. I didn't make money. Do I pay taxes? And she's like,

yes. And I'm like, fuck. Um, but, uh, yeah, we, I got a brand deal for $10,000. And then I just went outside like this. I used to live like two minutes. Like the $700 a month apartment I was telling you about or duplex was like literally two minutes down the road from this. And so I just got the 10 grand. I was like, wire me the money. They wired it. What drew it and gave it to this homeless guy on the side street.

Were you not tempted to like have money for the first time? Pocket five. Yeah. So I pocket five spent on a different video. What else do? What else do you do with the money? It's like there's a story of Zuck when he got offered a billion dollars for Facebook early on. And they were like, Mark, we should talk about this.

And he's like, oh, if I got this money, I would just start a new social media platform. And I like the one I had. I like the one I had. This is like legendary. And it's the same thing here. It's like, I could pocket it, but I just make different videos and I just want to film this one. I mean, it's literally the same thing. It reminds me a lot reading about Walt Disney.

This is what he was famous for because his brother Roy was like, I love your podcast on it. Thank you. This is almost done. Makes you watch out of the world. Yeah. A Roy would like pull his hair out of like Walt. Can we please just like save some money?

and he had like a compulsion almost to take all the money. He like felt bad keeping any money. He's like, no, it has to go into making better shows. Yeah. Do you feel that? Like, does it? No, it has nothing to do with like wanting to keep money. It really has not to do with money itself.

It's just I want to make the best product possible. And so it's like, here's the product that I want to make. And I'm always having to settle because we can't spend $10 billion on a YouTube video. You know what I mean? Because I would love to go buy everything in every single store in this entire city and donated all to charity. You know, that would be $200 million. So it can. But so it's just.

just like it's more you know like this is what I want to make but I have to dial it back and it's like well now we have a little bit more money so I just dial it back less there's nothing I don't really care you know what I mean like so by the way you just came up with that number yeah I was like he's done the math of this well you look at this well I know it costs 15 million dollars to buy everything in a Walmart but yeah 15 million have you have you done that is that one of the things you're yeah nice I think that's a fucking banger and we're donate all to charity so it's cool what's your like ambition right so it's like Ben in 40 years is doing the pod on you.

Don't ask me 40. Ask like 10. 40's too far. You're going to give me anxiety. What's like the, what's the dream dream? Right now I can't do 40 because like, but for the next five,

the big thing I'm focusing on, which I was telling you guys about in the car, is just feastables, like people listening. What can you explain about your business empire? Yeah, yeah. Yeah. Well, specifically like chocolate might seem so random.

Why is the largest YouTube in the world selling chocolate? Well, right now 70% of the world's cocoa comes from West Africa, Kotevar and Ghana. And majority of the, people who work on those farms are actually kids or child labor. So it's like 46% of labor. So I guess it's not majority. So I should correct this.

Of labor is illegal child labor. Yeah. I'll eat this while you talk to it. Yeah. So when I got into selling chocolate, I just learned about that. And I talked to like exact a big chocolate company as I was like, so what I hear like this child labor thing? Like, is this just like, we're just cool with this? And they're like, well, it's just how it's always been.

And there's not really anything you can do about it. I'm like, that's the way things have always been. I literally, I said to one, I think, I don't remember the exact, I'm but a butcher of it. I was like, Elon's going to put people on Mars. And you're telling me we can't not have little kids farming or chocolate. We can't just find people over the age of 18 or whatever. And they're like, well, it's not that simple.

And I'm like, what the fuck? So that kind of like pissed me off. Rule number eight. Yeah. Set me down. I'm like, yeah, what you mean to say is that would hurt the billions of dollars in free cash flow you're spitting off in your margins. But anyways, so I was like, I went down that path like two years ago.

I was like, okay, well, I don't. You actually went to West Africa. Oh, yeah. worked on the far. But before even that, it's just like, so then I was, we're going to start referencing our piece of paper here. So then consultants are cheat codes.

So I was like, what is the largest ethically-storced chocolate company in the world? Who's the ones doing it right? Have you heard of Tony Schaklone? Yeah, yeah. Yeah, so they're great. It's a European brand, but they're like a reporter used to call out big chocolate

and be like, there's a lot of child labor. You guys aren't ethical. And like, they would just ignore them. And so then he was like, fuck it. He started it, right? Yeah, and he started a chocolate company. And that's Tony's Chocolone. Because he's like the loan.

And it became like a $200 million in business. It's doing pretty well. And so I was like, let me get in contact with these people. And I just started talking to them. I flew them here to Greenville like the next week. And we were just like, I was like, teach me everything about child labor, how we can remediate it. What should we be doing on our forums, et cetera? And like I just had like phone calls with them every single day, studied.

And then the next five companies that are also doing ethical things. I just absorbed everything they're all doing into my brain. And I was like, cool. All right. I know what we need to do. Step one. Like the main reason why they're, child labor is just poverty. Like most of these farmers are making a dollar or less a day. So

like if you're getting paid a dollar, how can you hire someone that's over the age of 18 to work in your farm? So you end up just using kids because they're cheap or free. So step one is you, you just have to pay them a living income. So 100% of our farmers are paid a living income. So I can go super deep. I'm going to keep this mile high because I know not everyone is as passionate about the jobs industry as me, but this is what I live and breathe. But so what is a living income, right? Because obviously a living income in America is completely different than West Africa. So there's a living income reference price where they look at the cost of like bread and living and inflation. And it's like, you know, if a farmer sells you like a metric tons of cocoa, they need to make this for them to be able to live roughly and be able to.

So we pay 100% of our farmers living income reference price. So there could be an instance where you're a farmer, you give us a shipping container of cocoa. And you're like, you know, we want $1,100. I'm like, no, you want $1,300. It's $1,300. Now make sure there's no kids on your farms. You know what I mean? Like, or kids in illegal child labor.

And so that's, I mean, I'm over-simplifying everything. None of the, this is a very complex thing. And there's, we're talking about tens of thousands of farms. There's millions of farms there. And this is not, none of this is as simple as I'm portraying it. But I'm just doing my best to generalize it all. So you pay your farmers living income. All our beans are fair trade certified.

And then we work with CLRMRS, which is the child labor and remediation system. And then they routinely audit the farms, interview the parents, interview the kids, see if the kids are going to school, working on the farm, etc. and then if, you know, they identify cases of child labor, following up and getting the kid out of the child labor and stuff like that, which all the, and then we also, just little things because it's, since it's all a root of poverty, the more money you help them make, the easier it is for them to, you know, stop using a little child labor on the farm.

So you have coaches that will, like, represent 200 farms, and they'll help them get more yield and, like, educate them on things they can be doing to grow more for trees or have more trees or, well, you know, occasionally give them wheelbarrows or things like that so they can just, I mean, a little something as simple as a wheelbarrow. I mean, it's a big difference between carrying 10 kickout, thoughts theoretically, again, generalizing everything or being able to carry 40 in a will ever, like that statically makes you four times more efficient.

It's no, again, making up numbers. Yeah, so the goal is just to make feastables the largest ethically sourced company in the world. And, you know, if we can do a billion dollars a year in chocolate sales ethically, while being profitable, then I can use that as a model to, you know, on my videos, talk about big chocolate and all the unethical things they're doing and just be like, look, it's possible to be profitable, to not do it at scale. There's no excuse.

they just don't care. And then, you know, we'll see what happens when I get to that point. Last year when I was here, I asked, I think your right-hand guy at that time, I was like, what's y'all's focus for the year? And most people don't have an answer at the tip of your tongue.

His was like, instantaneous he goes, I think, you had a number of the number of YouTube videos, 22 or something. 26 videos. Make 26 bangers sell a lot of chocolate, get jacked. And he said it like that fast. Every day, all three. And you got in great shape from the last time.

Can you? Yeah. I was it, was I still fat last year or was that the first year? No, it's first. First year was, I mean, I won't quite fat, but like, you know, you're going to do I was a fucking Walworth. I was 240 pounds. Yeah, I'm, right now I'm 190.

So I probably went. But you had started lifting at the last one we did. And in this year, you're like, like, like, have made. So year one, I was 240 pounds. Year two, I was probably 215, 200 pounds. And now I'm 190. So yeah, I'm like probably 25 pounds lighter. I can't wait the ball.

How did you, what did you do? What was your approach to get injected? Or like, how did you approach it? I'm very heavily influenced by the people around me. Like, if I spent too much time with you, I'll start speaking like you, acting like you, thinking like you.

So I'm very cautious of that. So I just put a lot of jack people around me. And then, like, my metric of success was like, how frequently are random people just handing me chicken breasts or like, you know,

something high in protein? Like, you know, because like, they're, you know, all the time, like my old friend group,

you know, all the time they'd be like, oh, we just ordered pizza or this or that. And it's like, it just makes accomplishment my goal so much harder. And it's like the ratio of people ordering pizza to the ratio of people ordering protein was just way off. I mean, this is just how I analyzed my life

because I, like, I'm so all in on business. Like, I don't think about this kind of stuff. So I need an environment that just makes being jacked very natural. Like the weight lifting is pretty easy. Right. You just go to the gym, 45 minutes, five days a week. But it's the, yes, the food that is a, that's not a thing you turn on and off. That's a thing that you have to be consistent on for a very long period if you want to achieve result. And like, I just, I can't think about like that every single day and I just and it's like there are just times where I'm at low points and it's just a lot hard to be disciplined and I just know if like you know I always have people who are just eating healthy it's just it takes something that feels hard and kind of makes it fun like when you're doing

it together and like you know it's just so just surround myself with other people trying to accomplish the same thing just like anything in life this is what I was living in Australia and I literally bought a plane ticket with no plan one way to San Francisco because I was at this Tony Robbins event and he said proximity is power dang. Love it. Did you like hire anyone too to help you? Do you have like a trainer around or a coach or someone? He follows me around all day every day.

He's a jack dude sitting downstairs. You'll notice. He's the one who looks like he could be on a bodybuilding stage. Yeah. Or usually in a tank top. Somebody just sent me this. You posted TikTok an hour ago. Yeah.

I just got out of a meeting with a bunch of billionaires. TikTok, we mean business. This is my lawyer right here. We have an offer ready for you. We want to buy the platform. America deserves TikTok. Give me a C-T-T-T-T-T. at the table. Let me save this platform TikTok.

Are you going to buy TikTok? I tweeted out yesterday that I was thinking about buying TikTok and honestly kind of as a joke and then I had even a lot of people coming to this event so many billionaires text me. I mean, I'm probably up to like 35

who have like unironically reached on like I want to put money in I want to do it and then like two separate groups that have like very serious bits together for it. Also like, go get involved in this. And I'm like my phone just blew up ever since that tweet. So then I made that TikTok because it's like,

yeah, I was joking. But now it's like, oh, okay. I'll predict it right now. I think this is going to happen because I think it should happen. It would be smart, right? Any ownership group that's doing this would be smart to have you involved. As long as TikTok's willing to sell. Yeah, everyone interested in buying it once they get us involved.

Yeah, I don't know the political side, like how, what's, how that's all going to play to be forced to divest. But if they are, that's going to be crazy. It's going to be banned if they don't. It's just a question of, like, is TikTok going to sell or not? Yeah. What would you do? Oh, God.

bro, we're winding the podcast down. Are you really about to start another five-hour talk? Truthfully, I would have to surround myself with, like, the 10 greatest algorithms to make people in the world, and I'd have to spend, like, a week with them and just, like, absorb. Like, I have no idea what I would do right now. Jimmy, this has been a pleasure. Thanks for doing it, man.

I've sided to hoop. So, basketball, camp five. We'll do another one every two years. We'll do it. Or like the Olympic cycles every two years in the other case. Elon Musk, Jeff Bezos, and Mark Zuckerer in the other room. We got to crank out this podcast.

I'm going to follow with them. All right, boys. We did it. All right. You're out of here. Thanks, Jimmy. Hey, boys.