My First Million - My mother-in-law's side hustle made $1M selling pillows?!?

Episode Date: February 11, 2026

Get 100 more side hustle ideas to make your first $1M: https://clickhubspot.com/rdn Episode 794: Sam Parr ( https://x.com/theSamParr ) talks to his mother-in-law about how she built a $1M business ...in her 50s by selling pillows.  — Show Notes:  (0:00) Smithe's origin story (6:37) Pillows! (12:57) First 100 customers (15:32) momentum is your first $1 (19:40) nothing to lose (31:56) the first time Smithe met Sam — Links: • Smithy Home Couture - https://smithyhomecouture.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

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Starting point is 00:00:00 So how do you create a multi-million dollar business starting with only $10,000 without having much of a plan, without doing a lot of research, without even knowing how to use Shopify or basically you had to learn the internet from scratch? Well, we have talked about this a little bit on this podcast, but I finally wanted to do an episode with a very special person, my mother-in-law. So about five years ago, my mother-in-law sat me down. She goes, Sam, I have this idea for a business. I want to start this pillow company. Can you teach me how to do it? I gave the most generic advice ever on how to do it, not expecting her to do anything. Turned out, she listened and she Googled and found actually significantly better advice. And she built a company that is now making millions a year in revenue. She started it in her early 50s and it's killing it. And after years of just kind of quietly chugging along and building this epic business, I asked my mother-in-law, Smithy's O'dine to come on the pod and give her story. If you are in your 30s, 40s, or 50s and you are thinking about starting a business and you're sort of overthinking, you're not sure what to do, or even if you're in your 20s and you want to figure out how to change your life. This is probably the most relatable and I think inspirational episodes that we have ever done.
Starting point is 00:01:05 So it's a very special episode for me for obvious reasons. I love her to death. But I think you guys are going to like it. Check it out. I feel like I can rule the world. I know I could be what I want to. So let me set the stage here. Smithy. Smithy, do you even listen to the podcast? I do. I do listen to some episodes. All right. So the story is this. Basically, you came over. in your early teens as an immigrant, you had some kids and you were a stay-at-home mom. And then the kids grew up and you were like, well, I'm not really sure what to do next. And so you kind of were like trying a bunch of different stuff. I think at one point you got your real estate license. And you did something a lot of people want or they think about. They think like, I want to start something.
Starting point is 00:01:50 I want to like do something. And you thought about it for a couple of years, I think. And then all of a sudden we had a conversation and you basically told me what you were going to do. And I wasn't sure if I even believed that you were going to do it, but basically you were like, I'm going to start a pillow business. You had done zero research. You didn't do any market research. And then all of a sudden, two weeks later, you have this online store. And before I know it, you had a bunch of sales. And now, after doing this for six years, you've made multiple millions in revenue. I don't know if you want to say what it is. Or you know, you could say the numbers, but you built like a seven-figure business without any internet experience or any research. We talked about you on the podcast,
Starting point is 00:02:26 and that was pretty cool. And a lot of people have asked, And so we have Smithy here, who's actually my mother-in-law. Well, okay, I'll just change a few little bits of information in that summary. So I came to the U.S. with my family when I was 16 years old. So it was in 1983. We lived in Miami for a couple of years, and then I wind up going to school in New York City. I wanted to be in a fashion industry. Sewing has always been a passion of mine.
Starting point is 00:02:56 And so my grandparents sewed and my mom did. So I learned from them and then I wound up just liking it. It was just a way to express myself, my creativity. I made clothes for myself. And then I wanted to go to the Fashion Institute of Technology to study fashion. So I wound up being majoring in pattern making. I also had to work full time and while I was going to school part time. So I never graduated from FIT.
Starting point is 00:03:26 I didn't know you went to FIT. That's pretty cool. Yes, I went to FIT for about a couple of years, maybe two, three years part time. I was really close to graduation. Then I got married, had a child, your wife, and decided that I wanted to move out of New York City. And we moved to the suburbs, and there was no fashion industry in the suburbs. And I really didn't want to travel back and forth to work in the city. then I stayed at home. I became a state-at-home mom for about three or four years.
Starting point is 00:04:01 Then I realized, oh, wow, I'm raising a child, but I don't have enough information to raise her. What am I going to do? Like when she needs knowledge, how am I going to help her? And so on, I'm like, okay, fine, I'll go to school to become a teacher. So I went to school, did a dual major English, and education. I actually went to school for 10 years. while I was raising my kids and I wound up with a master's degree in linguistics. Then they really helped having children.
Starting point is 00:04:32 But I always sewed or did alterations for my neighbors. And they were vests were in style in the 1990s. So I made vest and sold them on the side. So I was always sewing doing something in that field. So when I started teaching, I thought for a while my husband and I own a business for I helped out. And then when the business was winding down, I was like, oh, I really needed to work to keep working. I was just too young to retire. So I really brainstorm ideas. And then pillows just kept coming back to me because my friends always asked me to make them for them. I made them for my sisters. I made them for everybody. So I'm like, okay, pillows, you know. It was funny because everyone kept discouraging me. They're saying, why would you want to sell pillows? How many pillows can you sell? It's ridiculous. Nobody buys pillows.
Starting point is 00:05:26 But I bought a ton of them and made a ton of them. So I know women like them and people in general like them. And when you're saying pillows, like, when you said pillows, to me, I was thinking, like, pillows, I put my head on it and I go to bed. You're talking about, like, fancy decorative pillows, like throw pillows. Okay, yes, you're right. I should correct that. I made decorative pillows, the couch pillows, the sofa pillows, and also the decorative bed pillows that people used. So I thought to myself, well, I really don't.
Starting point is 00:05:53 want to sell millions of pillows. I just wanted to sell enough. And I also wanted to keep myself engaged in something that I was passionate about. I was passionate about working with textile, looking at fabrics, shopping for them. I had closets full of them. So that's what I wind up doing. It was definitely tricky because I knew how to sew and I knew how to shop for the fabric. I had a pretty good eye for interior design. The problem was I had no knowledge of an online business. The technology part was a problem. So I had to really learn a lot in other to open an online store. For the listener, and R, if you want to say this as well, Google, okay, so Smithy's name is S-M-I-T-H-E, but she spelled it Smithy with a Y, so the word Smith and a Y.
Starting point is 00:06:51 Smithy Home Couture. You guys got to Google that right now. And if you go to it, you'll see your website, but more importantly, click the Etsy link. And I'm not looking at it now, but I'm going off memory. I think it says that you have sold, or you've had 17,000 orders,
Starting point is 00:07:05 and those orders could be multiple pillows. And the reviews are like 4.9 out of five stars, and it's like three or four or five thousand reviews. Is that right? I have very, very, very good reviews. I think there are multiple aspects of the business. There's the consultant side of it where I help people select pillows for their homes. There's another side of it where you actually have to manufacture the pillows.
Starting point is 00:07:30 We get in order, make the pillows, pack and ship to the client. But also, I have the customer service. You have to, it's a service to the client. So I really try to maintain a relationship with my clients. I treat them the way that I want to be treated. So I respond to their questions right away. If they request something that I cannot do, I make sure that it expressed it. I'm, hey, I can do that.
Starting point is 00:07:59 So let's try something else or maybe I might even recommend somewhere else for them to find a product that they're looking for. So customer service is really important to me because I want to be treated well. The reviews are a reflection of that. Yeah, they're crazy high. And right now, just so people have context, right now, I think you have, I don't know how many employees do you have four, five or six, how many do you have? So they're really all subcontractors. I use about five to six subcontractors, yeah. And you have like a, I don't know what you call it, an office, a workspace where you have, I've been there, and you have these five or six or six. I have a work room.
Starting point is 00:08:35 And you're just sewing. Like, I think people, it's pretty cool because I think a lot of people listen to this. They're like, oh, I'm going to go, like, find something online and just resell it. You have five or six people in there with sewing machines and you're, and you're sewing them. Like, you guys are actually, and so, like, a lot of people brag about Made in America, which I love. I love Made in America stuff. But you're, like, making all this in New Jersey. This is just like, it's just a crazy how straightforward you made this process and it has worked really, really well.
Starting point is 00:09:03 It's very simple. We don't stock pillow covers. We don't stock them. We stock fabrics. So I have about 400 different roles of fabrics in my workroom. someone places an order and we make the pillow that day or that week, we ship within three to five days from the time you order to making it, packing, and ship. It's pretty simple. I have people who help me with this sewing, but I do all the buying, all the creative side is all me. And we also
Starting point is 00:09:33 make the answer, the actual, what you were thinking about, the pillows, the stuffing. We also make them there and pack them and ship. It was so simple to start this business in terms of financial investment. I started it with $10,000 and I've never invested another penny in it. All right. So a lot of people watch and listen to the show because they want to hear us just tell them exactly what to do when it comes to starting or growing a business. Now, a lot of people message Sean and I and they say, all right, I want to start something on the side. Is this a good idea? Is that a good idea? And again, what they're really just saying is just give me the ideas. Well, my friends, you're in luck. So my old company,
Starting point is 00:10:13 the hustle, they put together a hundred different side hustle ideas, and they have appropriately called it the side hustle idea database. It's a list of a hundred pretty good ideas, frankly. I went through them. They're awesome. And it gives you how to start them, how to grow them, things like that, gives you a little bit of inspiration. So check it out. It's called the side hustle idea database. It's in the description below. You'll see the link. Click it, check it out. Let me know the comments, what you think. Can I retell the story of how I remember it? And I've probably exaggerated it so many times that I don't know what is the truth or what's an exaggeration and you could tell me what is true and what's not. So basically, if I remember correctly, five or six years ago,
Starting point is 00:10:52 you drove me to the airport. Sarah and I were still living, I think, in San Francisco or Austin, I don't remember. And I was there by myself on a work trip and you drove me and I was like, why do you want to drive me? And you're like, I want to talk to you about something. And I was like, what do you want to talk about? And you're like, I want to start this pillow thing, a pillow business. Can you like just like tell me anything you think I should know? And I was like, oh, wow, okay. Well, And in my head, I was thinking, this is just another conversation that I've had tens of thousands of times or someone tells me something they're going to do and they're never going to do it. But I was like, okay, well, I'll just like, I said, I don't really know anything about, like, e-com, but I could just tell you like what this thing called Shopify is. And I could tell you that you probably might want to buy some ads. You probably want to do this. I gave you the most generic thing ever that you could just have Googled. And then two weeks later, I get a link to, I think it was your website or an Etsy store. And I was like, oh, this person has a company named, exactly what you were going to name your company. And you're like, oh, no, this is mine. I did what you said. I created an Etsy or I think a Shopify store, something like that, WooCommerce.
Starting point is 00:11:51 And I flew down to North Carolina and I bought a bunch of fabrics. And I am now getting my friends to buy the stuff to give me a good review. And that's where we are. Is that right? That's basically how it happened. I wanted to understand what an e-commerce entails. because, again, I know how to sew, but someone my age, or most people my age, have a very hard time understanding the e-commerce concept and all the lingo that goes along with it, like what is SEO, what is, you know, conversion rates, you know, all this stuff.
Starting point is 00:12:29 So I wanted to understand from your perspective what you understood and really should I buy ads or not, like, what is this exactly? And I was able to pick your brand. And I got a lot of information about it. And also, I needed encouragement from people who were maybe young, young entrepreneurs, people who were doing it. And you were. You were always creating new companies.
Starting point is 00:12:53 You're always talking about businesses, what you're up to. So I wanted some encouragement. And you provided that. That was cool. How did your first customers find you? So Etsy is a wonderful platform. Etsy made it pretty easy. at the beginning, you're right. I needed a couple of reviews. I have sewed for like so many of my friends and family. So I had to get a couple of people to buy a few pillows and interest write a couple of reviews. But the first time I actually had a client that I have never met, ordered something. It was amazing. It was exhilarating. I was so excited and that feeling that you get like someone says, hey, you're worth something.
Starting point is 00:13:38 So, and when it kept happening, I really kept doing it. It really helped. I started my business in 2020. In January 2020, I opened my Etsy store. And March 2020, we shut down for COVID. So COVID really helped launch my business. I think the first month in January, I sold about maybe like $300 of pillows. February, maybe about 500.
Starting point is 00:14:05 But by the end of March, April, I was selling multiple thousand dollars of pillows. And then the issue was I couldn't keep up the demand. I couldn't make them all by myself. But I did for the first nine months. I did make them all by myself, packed them and shipped them and all that. And then eventually I had to find help. So I'm known on this podcast. It's so funny.
Starting point is 00:14:28 I have like my home life and then I've got like this like public life. And people on the audience. and they know me as someone who asks very blunt questions. Yes, you do. I know that, too. I was like, I'm still going to ask blunt questions, but I respect you to, you can respectfully tell me, Sam, I'm not answering that. I will definitely do that. When were you able to pay yourself?
Starting point is 00:14:53 I was able to pay myself the very first year. Do you remember how much? Or you want to say how much or no? I think the first year, maybe I made like $60,000. It wasn't a lot. What was the most money you made as a teacher? Probably about $67,000. So you beat your, or you match your teaching your job in one year?
Starting point is 00:15:16 The first year, yeah. That's pretty awesome. How's that feel? Oh, it was great. I did enjoy teaching as well, so I don't regret it. It was fun. I thought I was rewarding as well. But it's nice to be able to do this.
Starting point is 00:15:33 and get paid wealth for doing it. In order to give the viewer and listener some context, are you able to say how much revenue or profit or sales you're going to be doing in 26 or 25? So I can tell you this. In 2025, my business, my revenue grew by 100%. So we are in the seven figures now. In terms of like profit, I mean, we have a,
Starting point is 00:16:02 I make a very healthy profit. I'm very happy with the income that I make. So I know what it is, and I'm not going to say what it is, but I'll say that I know people who have businesses that do 20 million in revenue, econ businesses that do 20 million in revenue, and I have a feeling you're making more money than they are in terms of like pay-home. I don't know about that, but I would say that I do very well. I love what I do.
Starting point is 00:16:27 I never think about it as work-work. I love it and you know that. But I think it's a viable way to measure your success. So I do try to. I pay myself. But in 2026, our goal is to probably try to grow the business by at least 50%. And I think I can definitely do that. I have a very clear path ahead to how to grow the business.
Starting point is 00:16:56 And I know you think it's really funny. That's how we started talking about. I don't think it's awesome. One of the many reasons why I wanted to do a podcast with you was because, you know, me and Sean, we get all these people reaching out to us that say they want to start whatever. And they like write up these complicated reasons or these complicated business plans or something like that. And we're like, that's just not important.
Starting point is 00:17:16 Just like start something in a week. Just move fast, you know, momentum to your first dollar. And I don't know if this is like a genetic thing or people can become this. But there's this weird thing that I tend to have. Sean has it. You definitely have it where I almost call it, like, being a caveman, where you're, like, smart enough. Like, you're, you can be both, you can be really smart, but at the same time, you're like, this seems so simple. Just straightforward.
Starting point is 00:17:40 I'm not going to overthink it. I'm just going to, like, do step one, step two, step three. Whereas a lot of people tend to, like, overthink things. Well, I think a lot of people would think about it. They don't take action. So I'm okay making mistakes. I've always been that way. But I've also taken action on the things that I wanted to do.
Starting point is 00:17:55 I'll give you a quick example. So when I moved to the U.S., I was 16. I went to high school. I went from Catholic schools in 80 to high school in one of the worst neighborhoods in Miami, right? So high school was horrible. I didn't know the language. The students were awful to us in general. And I wanted to not stay in high school. I had three years left. But I was like, well, I really, I really don't want to be here. So I decided to go to night school as well. So I did three years in high school in two years with, knowing English. So I graduated and got out. So I just knew that there are ways to do things. If you really want to do something, there's always a path to take. There's always a way to do it.
Starting point is 00:18:43 For me, it was that. I learned how to do. I know I can definitely say that I know my business from inside out. I knew from how to manage the website. How did I take all my photos? And the learning curve that was really huge because then I had to learn Photoshop Kenva and tons of other programs. But I also knew that, again, I could learn it.
Starting point is 00:19:06 I never doubted myself that I couldn't learn things. So you just break it down in small chunks and you learn a little bit every day. So at the end of the month, it's like all of a sudden I know how to use Photoshop. And I know, like, your audience generally are really young entrepreneurs, but I think, I was thinking, well, what kind of value can I add to your podcast? And I think the value would be in people who are maybe in their 50s and don't want to retire or want to have a different kind of career who really had a passion that they didn't have an opportunity to follow.
Starting point is 00:19:42 And for me, that's what I did. It's pretty crazy. I remember looking at some photos of you when you were still in Haiti. And I was like, isn't it incredible that in such a short amount of time in one lifetime, you can go from living in an entire time, different country to then going to one of the busiest parts in America, New York City, Manhattan, where you live, owning a multi-million dollar e-com. It was just like, it's pretty, I just, I'm so inspired and fascinated about how far someone could come. I was just reading
Starting point is 00:20:16 Barack Obama's book, his biography, and he was telling the story about how I think it was his father's father, so his Kenyan grandfather, or maybe it was. He was a, his Kenyan aunt who came to America for the inauguration. And they were from Kenya. And they were living in like the countryside of Kenya, like not like the most nice setup. And I was like, isn't this incredible that in two generations you go from just being a person in Kenya to like holding this baby and you're like, this baby is going to be the future president of America, not even Kenya of America? And I was like, it's just incredible like how far the journey of two or three generations. And then I was like, you know, that's pretty incredible. I've got a bunch of immigrant
Starting point is 00:21:00 friends or immigrant family members now, you being one of them. And the place where they are is so far from where they started. And I think that's like very inspiring. Well, immigrants don't feel like they have a lot to lose. So if, and I would consider myself to be first generation immigrant, but my parents really were the first generation immigrants, but they came here when they were already in their 40s. So it was too late for them. so they sacrificed a lot so that we could do well. So if you've traveled this far, you actually, you've left your homeland and you travel to a foreign land to make a new life,
Starting point is 00:21:39 immigrants kind of feel like they have nothing to lose. They have to give it their all because you're displaced. You feel displaced all the time anyway. Like you're not fully from one place or the other. So you really have to go for it because the opportunities that they are. But here, we left there because there weren't any opportunities. So we won't want to be here and not take advantage of the opportunities offered to us or try to, really hard. I love New York, though.
Starting point is 00:22:13 I have to say, even growing up in Haiti, there used to be a seven-up commercial that was filming Times Square. I thought it was amazing. I wanted to be right here in New York. and you know how obsessed I am with New York City. You're the most New York person I know. Like when we walk in the street, I'm like, Swithy, you have to slow down. Well, yeah, yeah, you kind of like,
Starting point is 00:22:36 once you leave here, you become a little bit more aggressive. But I do like the energy of New York. It's a really cool place. But I had that idea. I knew I would be in New York for at a very young age. Today's episode is brought to you by HubSpot. Did you know that most businesses only use 20% of their data? That's like reading a book, but then tearing out four-fifths of the pages.
Starting point is 00:22:59 Point is, you miss a lot. And unless you're using HubSpot, the customer platform that gives you access to the data you need to grow your business, the insights that are trapped in emails, call logs, transcripts, all that unstructured data makes all the difference. Because when you know more, you grow more. And so if you want to read the whole book, instead of just reading part of it, visit HubSpot.com. You know, on this podcast, we've talked to, like, you know, billionaires and people who have these, like, companies worth tens of billions of dollars. And Sean and I always say we're like, we're equally impressed by them as we are a small business that is small but does great work because what we love are people who kind of blaze their own path and kind of like turn dreams into reality. And it and it doesn't exactly matter how big the reality is. It's just really cool to see people kick their debt in the world. And I think that like the takeaway when I talked to you and why I wanted you on was because I think that inertia is strong. I think that people tend to do the same thing.
Starting point is 00:23:54 for years and it's hard to break that. And the older you get, it's not, it's, it's just for the reason of inertia. You've been doing the same things for a long time. And so you're like, I don't want to change. And what was fascinating was, I don't know if it's true that you were wanting to start something for a while, but I do know you like were, I did. I think you had like, I think you had thought of it. Maybe I heard you like brainstorm out loud. But then what was interesting is like, you went from maybe talking about all these other things, talking about a pillow business and then launching it literally in two weeks. And then like before I knew it, I think I don't remember what you did your first year, but it was like, I remember the first time you told me you crossed
Starting point is 00:24:30 six figures. I was like, are you serious? I think a lot of people like to change their look of their home. It's a new season. It's a really a very easy way to transform your space without spending a huge amount of money. And the way that we were able to build our website, we also worked with interior designers. Interior designers buy a ton of pillows. Is there a world where you would want to go really hard and turn this into a big 100 million plus company? I don't know. I think I really like working one-on-one with the clients.
Starting point is 00:25:09 If it were to be really big, I think I would lose that aspect of it. So I don't know. I am considering a wholesale program, though. So stores will contact me. They want to buy the pillows. And I've done some business with some smaller local stores. So if I wanted to sell the pillows on a national, international level, they would not be made to order anymore.
Starting point is 00:25:39 So I will stack the pillows or get a lot of orders ahead of time. And maybe Blumentdells might want to order 100 of them for their store in New York or something like that. So that would be wholesale. They will be buying by the gross, which is 144 of them at a time. Are you going to do anything besides pillows? For the time being, no, but there are different kinds of pillows that I would like to consider. Maybe throws. I actually hired a group of autosins to make throws for Smithy Home Couture.
Starting point is 00:26:13 Do you know what a throw is, Sam? Just like a blanket for your couch. I thought a throw pillow. I don't know. I thought a throw pillow was a term. Wait, I've been telling people throw pillows. Is that the wrong word? Same thing. Throw pillows, but a throw would be like just a blanket. So people often ask, you know, do you have throws to match with your pillows? That's something that I will look into. I am looking into. On one hand, I'm like, I don't want you to do this because, you know, you watch your grandkids on Wednesdays, which I'm a huge recipient of that. So I like that. But on the other hand, I'm like, but on the other hand, I'm, of like, man, you totally could become Martha Stewart. I could totally, like, because this is for the listener, if you guys ever go to Smithy's
Starting point is 00:26:55 house, it's like the most perfectly decorated home. And it's like, it looks, it's insane. And the way that you make dinners, it's like, you are basically Martha Stewart. Yes, I like home decor, gardening and cooking, yes. And I'm like, you could definitely become a thing and make this a thing. And I'm like, that sounds awesome. I'm just conflicted. Do I want to change the business model or not?
Starting point is 00:27:18 So this year will be the year that I think I will make this decision. Right now, I love working one-on-one with the clients a lot. And I also have a great work and life balance. I have very flexible hours. I can spend a lot of time with my grandkids, your children, and there's a lot to lose by going bigger. So I have to really consider if that's what I want to do. It's so interesting because I listen to your podcast of like the young entrepreneurs
Starting point is 00:27:47 and I think it's amazing how well that they're doing and they're really excited. They take the really small business and scale it up and really fast. And I want to do that, but by doing that, I believe that I'll have a lot to lose. I think what you have is actually the ideal situation, which is intentionality. I think that there's a lot of people, myself included, even though I try to be really intentional, but there's a lot of people who they do things. you know, it's sort of like a ready fire aim. They kind of just like do stuff and like whatever happens happens.
Starting point is 00:28:21 And then sometimes we're actually just talking about this in a previous podcast. You kind of eventually, if you don't do it intentionally, you can build your own prison where you're kind of like trapped in this thing that you created. You seem to have this good attitude of like knowing what you want and who you are versus the dopamine rush of more, more and more. Well, I would say that I had that in my 30s. like it was a time to build a career, a family, and to make sure that you're financially stable for your family, right? I did have to pay college tuitions for our children. We did have to pay college tuition.
Starting point is 00:28:59 So we worked really hard so that I could have this time where I can really think about what I want to do moving forward and to really follow something that I really liked and I'm interested in. So I wake up every day. I'm interested about going to work. I spend hours online looking at fabrics. I love this. So I had to work really, we had to grind first for me to have this time. And I think there are a lot of people who do do that. Why in my situation when you get to you later on in live and you still want to work,
Starting point is 00:29:37 but you don't want to do things that you don't enjoy doing? So I do very well financially selling pillows. and I love doing it. I'm actually making money doing something that I used to do for free for people. So that's amazing. What do you do with the money once you've already made it? This is a question Sean and I ask our successful guests all the time.
Starting point is 00:30:01 And the reason we ask it is because if you are successful, if you do have a little bit of money, information on how to spend or invest your money, it's actually really hard to come by. And I know this because inside of Hampton, which is my community of founders, people ask this question all the time. people who have made $10 or $50 million, how do you spend it? How do you invest it? And so to help
Starting point is 00:30:17 solve this problem and answer this question, I actually interviewed 80 plus founders, guys like Scott Galloway, Alex Ramosey, Brian Johnson, people who are worth 50, 100, even billions of dollars. And we got them to reveal everything. So their net worths, how much they pay themselves, their monthly expenses, their portfolio, things like that. And we turn these 80 interviews into one document. And I don't think you can find this type of information literally anywhere on the internet. And it's completely free. So if you want to see behind the net worth of people who are worth billions of and their portfolios, their expenses, everything, you go to joinhampton.com slash reveal.
Starting point is 00:30:48 Again, joinhampton.com slash reveal. Check it out. I remember one time I tweeted out your story, and I think, I forget, what's the guy's name, Marcus, Leimonis, or, you know what I'm talking about? The guy who is the chairman of Bedbath and Beyond. He's from Bedbath and Beyond, yes. And he's far out of the TV show.
Starting point is 00:31:05 I think it's called, like, The Prophet. He's, I think he's a pretty big deal. And he, like, tweeted at you. And he was like, hey, email me, let's get you in bed bath and beyond. And I remember I was like, Swithy, I think this is a huge deal. And you very calm and collectively were like, that's interesting. Maybe I'll reach out or something like that.
Starting point is 00:31:25 It was just like, it was just smooth. It was just straight. There was no. I really believe like no one will give you or anything for free. Like if he wants to talk to me, he does something for him. So I have to evaluate what is it that he wants. out of this, is it going to be worth it for me? As it turned out, I think it was a good opportunity,
Starting point is 00:31:47 but it just didn't work out for us. I didn't like their business model. So I did go, we did have our pillows on bedbath and beyond, but after two or three months, I pulled them out. I don't have to do anything I don't want to do, which is great. It's a great place to be in. I really like that.
Starting point is 00:32:08 But we're on Wayfair. I do very well on Wayfair. We have a very strong presence on Wayfair, and I love Wayfair. And I know a lot of people complain about Wayfair, but I like it. I like working with them. Their software is very simple, and we do great business. I know Wayfair sells a lot of stock items, but we're still a made-to-order company on Wayfair. We get tons of orders for Wayfair, and then we make them that day, and then we ship them.
Starting point is 00:32:40 And we have very low returns on Wayfair. Maybe I think the return is 5%. So it works for us. If it didn't work out, I'll just also not sell on Wayfair. Our website is doing very well. And between Etsy Wayfair and our website, we are doing very well.
Starting point is 00:33:01 There's also another service that we offer that's really interior designers really like and some of our clients use it too. So we allowed clients and interior designers to ship their own fabrics. If they can't find the fabric that they like on my website, they ship their own fabrics, and I provide the labor to sew the pillows and ship it back to them. This is fun. I love celebrating your success.
Starting point is 00:33:27 Last question. Explain the first time that you met me when I was dating Sarah. Oh, yes. Okay. Well, that was our first trip to Central. Francisco, I think. I went there and dropped her off in San Francisco because she landed a great job and all that. So I told her to San Francisco, made sure she was settled down. And then the next time that we went to San Francisco, she said she was dating someone and she wanted us to meet you. And of course, as parents, we were really concerned, like, oh my God, who is she dating all the way in San Francisco? We live in New York and all that. And you insisted that we went directly from the airport to your space, to your house. I was like, wait a second, why can't we just,
Starting point is 00:34:15 why can he wait for us to meet him tomorrow at dinner, like a normal family will do? And so I was like, Mom, can you please just go to his house? He really wants you to meet his dog. And I was like, oh, my God, all right, fine. I'll go, we'll go. We'll go to his house to meet his dog. And your dog turned out to be like this huge, massive pit bull.
Starting point is 00:34:37 I was terrified. I was like, oh, my God. And then, of course, you started doing all the tricks with him and with Sid, and I was really cool. I thought the first time we met was when I was eating a hot dog or something. Oh, yeah, that's the next day. Do you want me to tell the story of the next day, too? Yeah. Okay.
Starting point is 00:34:58 Yeah. Oh, first, I have to say that night before we left your house and we were leaving. I was like, goodbye, Sam. And you said to us, oh, wait, you didn't say good. by to Sid. And I thought I was very cute. I was like, oh my God, he thinks his dog is a baby. Okay. And then the next day, I think I had mentioned that I wanted to go to the botanical garden. I love flowers and all that. And you said you wanted to go with us. And I was like, what? He wants to go to the botanical garden. I think you were really cool to want to spend time with
Starting point is 00:35:34 Sarah's parents. Most guys would be like, oh, It was nice to meet you by, but you wanted to spend time with us. I thought it was cool. And you wind up, we drove there. You wind up going there on your motorcycle. And you walked up to us with a hot dog dripping with sour crowd and ketchup. It was like falling to the ground. And I was like, ew, you know, what is this?
Starting point is 00:35:59 It's just awful. I'm like, sorry, you're sure you want to date this guy? But I really, I really trusted Tower. I felt like she's an amazing person. I always felt like she was an amazing person. And I really trusted her judgment. And she really seems to like you. And I was like, okay, so I guess we really should get to know Sam.
Starting point is 00:36:23 As it turned out, you're pretty cool. Ari, you'll have to like Google. If you could like Google Sam Par Fat and you'll see photos of what I looked like back then. But I was significantly heavier than I am now. and I was much sloppier. And when I look at back at those photos, I'm like, oh, my God, I can't believe Sarah talked to me when I walked up to her. And then I remember of, like, I think we were dating for six or 12 months. I don't remember.
Starting point is 00:36:53 And, well, first of all, when I met Sarah, she was like, I was like, you, I don't remember how I said it, but I was like, you seem kind of fancy. Did you go to like a good college or something? And she's like, I went to Penn. And I was like, is that like a good school? I don't know anything. She's like, yeah, it's called Wharton. And she didn't say it in like a rude way.
Starting point is 00:37:08 But she's like, yeah, is this thing called Wharton? It's like kind of big. It's, uh, it's part of the Ivy League. I was like, what's the Ivy League? I don't even know what that is. And I had to like, look it up. And then she was like, I'm from, um, New York City. My parents live in Manhattan.
Starting point is 00:37:22 I was like, people live in Manhattan. That's a thing. And then six or 12 months later, I go to New York for the first time ever. I was such a, I don't know how you could describe what I was. I was a little bit of a hillbilly. But I went. to New York City and I remember seeing your apartment and it was on floor 50 or something and I was like this is the highest I've ever been like in a building and I can't believe that someone lives here
Starting point is 00:37:46 and I remember walking it and I walked in as if it was like my parents or like you know like parents recording something on video I like the whole thing I was holding an iPhone like recording everything I was like I can't believe someone lives here it was crazy you know that of course my husband tells this story all the time because we're like, we thought you were a keeper that day, literally. That day made a huge difference because you walk into the apartment. I must say we had an amazing view. We could see all the way downtown.
Starting point is 00:38:20 It was just spectacular. And you weren't in the apartment for like five or ten minutes. You pulled out your phone and you FaceTime your parents. You're like, you have to see this view. And Jeff and I thought it was so in. during that the first thing you wanted to do was to reach out to your parents to share the moment with them. So, well, this guy's amazing.
Starting point is 00:38:42 If he likes his parents and his mom, he has this kind of relationship with his mom, maybe he'll be all right. Maybe he'll want to do the same thing with Sarah. And so far, it's been proven true. So that's really cool. I think people on having, so my parents are entrepreneurs as well. You guys are entrepreneurs. Jeff, your husband started a really successful company as well.
Starting point is 00:39:04 And I think my parents have a successful company. And I think that not at one point have my parents or you or Jeff ever said, like, are you sure that you should go and do and start this business versus going and get this job? Like when I told my parents, I was going to leave school and move to San Francisco, they were like, we'll come help you pack. Like that, like support. And I remember like I've told you,
Starting point is 00:39:31 of my like, before I started Hampton, I think I like would brain storm different ideas. And like, there was never like, are you sure? It was always like, that sounds interesting. Yeah, I can, I can't wait to see what you do next. Well, what I mean is like having entrepreneurial like parents like just emotionally support you versus say, are you sure you don't want to play it safe? I think it's such a huge advantage. When I started my business, my parents didn't, I purposely didn't ask for any money. I wanted to do it on my own. But what I had was even more. valuable, which was like emotional support. And I think that's a huge deal. Yeah. I agree. I think it's a huge deal. And for us, it's, it's like I said, I really think it's very exciting. Like you have such
Starting point is 00:40:16 great ideas. Like everything that you try to do, I'm always excited because I want to see what's the outcome where you're able to do it. It's a challenge. And I think that's the way we grow. We take on challenges and sometimes they work out and sometimes they don't but if you don't try you will never know so let's promote you here all right so smithy i'm going to google it so do you want people to go smithy home smithy homecoutore.com and then do you use instagram smithy home couture i do i do have an instagram smithy home couture i think you've got to promote yourself sometimes i think that getting people bought into your lifestyle i think is a win are you're never going to do that i'm afraid of cameras
Starting point is 00:40:59 Thank God you're doing this podcast. I know. I know. It's interesting. It's probably because it's with you too. So it's not so intimidating. All right. Well, thank you for doing this. Let's see what happens.
Starting point is 00:41:16 And that's it. That's the pod. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days on. On the road, let's travel. Never looking back. All right, my friends.
Starting point is 00:41:28 I have a new podcast. for you guys to check out. It's called Content is Profit. And it's hosted by Luis and Fonzie Camayo. After years of building content teams and frameworks for companies like Red Bull and Orange Fitness, Luis and Fonzie are on a mission to bridge the gap between content and revenue. In each episode, you're going to hear from top entrepreneurs and creators and you're going to hear them share their secrets and strategies to turn their content into profit. So you can check out content is profit wherever you get your podcast. Thank you.

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