My First Million - My Step-By-Step Process To Building a $1M+ Business

Starting point is 00:00:00 I'm like, I should create this. And then I looked in the mirror and I was like, yeah, this ain't going to work. There's a reason your nickname is The Vanilla Gorilla. Okay. It wasn't going to work. I feel like I can rule the world. I know I could be what I want to. So, Sam, I got a question for you.

Starting point is 00:00:18 You have launched this business this year called Hampton. And I love the name. I love the brand. I go to the website. I love the website. More than anything, I love the idea. I'm jealous of this idea. Andrew Wilkinson said, I'm so jealous that I didn't start this idea.

Starting point is 00:00:34 I feel like you got so much right. And I know that in doing any idea, whatever you come, you know, there's something called the idea maze. You go through, you wander around, you try to figure out the right path. And if you're lucky, you pop out the other side with what you did with Hampton where everything turned out right. What I want to know is, what were the other paths you consider but ended up saying no to along the way?

Starting point is 00:00:58 Because nobody sees that stuff. that's on the cutting room floor. I want to know, I love the name, Hampton. Were there other names that you thought about? And like, how did you pick that one? And like, what was that decision process?

Starting point is 00:01:09 I want to know target market. Like, I feel like you nailed the target market and you nailed the value prop. Were there three other runner-ups that you consider that you didn't have? I kind of want to see what goes on underneath the surface before this beautiful execution comes out.

Starting point is 00:01:23 Well, first, thanks. You hopefully only see the good stuff. Obviously, there's all types of bad shit that happens on the back end where we're like, this sucks. But in general, it's been quite pleasant. So, dude, with this company, it's so funny. I purposely had on, we had guests that ran these types of companies. And I wanted to prove to everyone, I'm going to go,

Starting point is 00:01:43 I'm going to do my research in front of people. You left a paper trail, right? Like, you left public breadcrumbs as to exactly how you did this step by step. And by the way, I love that you're honest about this, because you definitely had guests come on and basically explain to you, what the blueprint is. And then you were like, cool, thanks. Gonna go execute on that blueprint.

Starting point is 00:02:04 And I didn't hide it from them. I told them, I told them before and after, I'm going to launch, I'm thinking of launching something like this. And let's talk about it. So there was nothing unethical or evil about this. But yeah, I wanted to do it publicly so people could see. So let me tell you first. So I sold the hustle, I think in 22.

Starting point is 00:02:23 Yeah. And or something like that. And I had about six months or eight months or 10 months, I forget, where I was just kind of fooling around and I was looking at different ideas. The two ideas that lost, I'm so thankful they lost. One, remember how I got super into Airbnbs? I was like, this is the thing.

Starting point is 00:02:39 I could do this. So I bought one and I did it. And it did okay. But I was like, this sucks. I do not enjoy this. This isn't in my zone of genius. It's a pain in the ass. And it seems on paper like a good idea.

Starting point is 00:02:50 You created this Facebook group of, I forgot what you called like Sam's short term rental bros or whatever the hell you call it. What was it? The STR crew. The STR crew, short-term rental crew, and people piled in and they started explaining their blueprint. They're like, yo, I own 40 Airbnbs. They make this much cash flow. Here's the pain points.

Starting point is 00:03:07 Here's the plus sides. This other guy's like, oh, I do the same thing with this angle. And I was like, dude, this is fascinating. Sam's doing his research, again, in public. And you were wandering around the idea maze. You're like, maybe it's over here. Maybe the exit path is over here in this short-term rentals thing. And it kind of seemed like a good idea on paper, but you ended up saying no to that.

Starting point is 00:03:26 And it was a good idea. It wasn't a good idea for me. It is a profitable thing. Whatever. It was cool. The second thing that I thought about doing was I thought about creating, I've always wanted to create a trucking business. I'm passionate about truckers. I'm passionate about blue collar workers. My family, I grew up in a trucking family store. They work in that industry. And so I was like, I'm going to become a YouTuber and I'm going to create an audience of truckers. And then I'm going to build a product for them. And then I started like doing it. And I was like, no, hate this. I'm not going to do it. You're like, I love the idea of blue color workers.

Starting point is 00:03:56 Yeah, I like the idea of it. Being amongst that. Yeah. Yeah, it's like getting a neck tattoo. It's like the idea of it's kind of neat, but I don't know if I actually want it. And so then I was like, look, we had this thing called trends at the hustle and I got a lot wrong. And I love the business model still. I think I can do this.

Starting point is 00:04:13 And my partner, my now business partner and I, we had like basically a therapy group where we would like bitch you complain about everything going on. And we're like, I settled on that product. You built a product, launched it, did not use your audience initially publicly. you didn't use the podcast to promote it initially. Maybe your brand your brand name helped in private, but you didn't do it publicly. And you drove it to millions of dollars in revenue very early on. So a very successful thing that everybody listens to this podcast kind of wants that outcome.

Starting point is 00:04:42 So, you know, you're a walking case study. Go ahead. Yeah. So Hampton is a peer group. So some people call it a community. I called a peer group. Basically, there's three parts of the peer group. So you have an eight person group that have like similar size or types of

Starting point is 00:04:55 companies and you basically, it's like a therapy group. You just complain. So it takes about six months to like really like for it to like catch and be awesome. But I have a six person or eight person group. It's freaking awesome. And you will do everything like you. Someone will make a presentation for every meeting and they'll say like here's my portfolio. Here's my net worth. Can you guys tell me, am I doing something wrong? Am I doing something right? Here's how my company works. What am I doing wrong? What am I doing right? And so they do a presentation. So that's part one. Part two is we have a digital community where you can like post in there and see what other people are saying and you could like, hey, I'm trying to hire a nanny.

Starting point is 00:05:27 What are your guys' best advice for agencies to use in the Northeast? Things like that. You can do personal stuff, non-personal stuff. The third thing is events. I think we host 200 events a year at this point, including retreats, all these types of things. So it's highly inspired by Chief, YPO, Vistage. These are large companies that are in the space. So that's the business. Originally, I was trying to go after marketing executives and then just executives in general. Dude, I called, I did 50 to 70 meetings with people trying to convince them to join.

Starting point is 00:05:57 And none of them wanted it. Hello, dear marketing executive. Yeah. How goes your marketing today? No one fucking wanted it. I couldn't get. And then eventually I was like, I need to charge like around 10 grand a year in order to make this like a viable business. No one fucking wanted it.

Starting point is 00:06:14 They were willing to pay $500. And I created a group that was actually $500. And I was like, dude, this sucks. I can't do this. And then my and then we were like Should we do doctors? Doctors would be cool But like what the fuck?

Starting point is 00:06:26 I don't know anything about doctors I try to get in touch with the ton And like no one wanted it And then I was like Fortune 500 CEOs Same problem like how do I get in touch with the Fortune 500 CEO? Like I don't I don't know one Like it is really hard and then Ideas that sound good on paper

Starting point is 00:06:43 But as soon as they came into contact with reality They got punched in the face And they ran home with the nose bleeding Well, this one really punched me in the face. The next one, we thought about minorities. We're like, you know, my wife is a minority and I like hear a little bit of the things that she goes through. I'm like, I should create this. And then I looked in the mirror and I was like, yeah, this ain't going to work. I'm the opposite of a minority. Businessman looked great on paper.

Starting point is 00:07:07 Yeah. The old reflection threw you off in the mirror. Yeah. I remember when you told me that idea and I was like, dude, honestly, it's a great idea. I think it's an underserved community. I think they want that career development. I think that I think that makes sense. But I was like, dude, what are you going to do when you're like, hey, I was like, you know, are you going to have Sarah be the CEO? Like, what are you going to do? You're going to be like, I am this white man who is running this guy from like, I don't know.

Starting point is 00:07:34 Possible, but like, I don't know. If you Google the word white bread, you're going to see a picture of Sam Par. Like it would not have worked. There's a reason your nickname is the vanilla gorilla. Okay. It wasn't going to work. And then my partner was like, dude, let's just go after CEOs. And he'd been saying this whole time.

Starting point is 00:07:52 I'm like, they will never pay for this. But all along, some people had heard rumors that I was launching this. So they asked me, like, can you do this for us? And I kept saying no. And then finally we were like, fuck it, let's do it. And then that obviously was the right decision. But by the way, I did a ton of research. So I interviewed a ton of members of all these different groups.

Starting point is 00:08:08 And they're like, I'm a tech guy, but it's all like guys who own like 18 apartment buildings in South Florida in my group. It kind of sucks. Like I love them. But we don't like align on business. business. Well, it just sounds like it's better founder fit, right? Like, you know, it's who our audience is on this podcast is where you had a reputation. It's where you knew the relatable pain points. It's, you knew how to, you knew where to reach him because you knew where you hang out. It's like way better founder fit. It was so much easier. It was way easier. Now, let's talk

Starting point is 00:08:33 about the names. Here's a good story about the names. So the company's called Hampton. A lot of people think that means the Hamptons. Up until I was like 27, I didn't know what the Hamptons were. I thought I had read about it and like the Great Gatsby. I thought like it was like that. I didn't even know what it was until I married a woman from that area and I learned about it. So what I do is all of my LLCs are named after streets in my neighborhood of St. Louis. And there's a lot of really good names for some reason. And so I just usually look at the map of where I'm from and I just look at the names. So let me tell you some names that I thought about naming it. None of these really fit, but they could fit for other things. Number one is Macklin. I love that

Starting point is 00:09:10 name. So at one point, I thought about having the Macklin running club. The second one is Sublette. I've always liked Sibblet. The third one was Simpson. That was a street I grew up near. And then the last one, check this out. Kings Highway. It's Kings Highway awesome.

Starting point is 00:09:27 I love Kings Highway. I love Kings Highway. And then eventually we settled on Hampton because I grew up near Hampton Avenue. And everyone thinks that it means the Hamptons. It doesn't. It means Hampton. And so sometimes people will say like,

Starting point is 00:09:39 oh, I love the Hamptons referring to my company. And I'm like, no, it's Hampton. So we settled up on Hampton because I had a good sound to it. By the way, can you tell me in deciding a name? Is that like a one-day process, a one-hour process, a one-month process for you? And are you bouncing it off people? Or are you just going into a dark room and saying, what feels right in my soul? Like, what's your, what is the actual way a name gets picked for you?

Starting point is 00:10:01 I only ask like three people. Usually it's my wife, my business partner, and that's about it. Three people, but actually there's only two. Even better. Did I just name two? And myself, the Royal Wee. Yeah. No, I don't really ask too many people because I just don't care that much.

Starting point is 00:10:18 I just want to hear someone's gut opinion. And also hampton.com, I don't think I'm ever going to get. You know who it owns that is Marriott. Yeah, the Hampton end, yeah. So I don't know if I'm ever going to get that. But check this out with branding. If you asked me about this five or ten years ago, I'd never in a million years thought this was important, but I actually do. I hired a branding agency.

Starting point is 00:10:37 So I paid $15,000 right out the gate. And what I did was, and I sent this to you, I created this. document and it just says one line. It says, elite, but cheeky. And the reason I was inspired by that was, have you read Felix Dennis's book? Yes. How to Get Rich. So Felix Dennis is this famous entrepreneur. He's dead now, but he was a wild guy. He was basically a combination of Richard Branson and Mick Jagger. So he had like swagger, but he was like a legit business guy. But he like was like elite in that he was great at what he does, but he was like a silly person. And he wrote in a very conversational way. And I love that. And so when I wrote out this branding document,

Starting point is 00:11:16 I listed what the business is, who uses it, whatever. And then what I did was I listed a ton of ads that I liked. So there's a bunch of advertisements from the 70s. That's one of my favorite errors for ads. And I found a bunch of GQ ads, Porsche ads, and Rolex ads. Like Rolex had this famous series of ads called The Men Who Built the World Wear Rolex. And they would do like a really cool expose on like an astronaut. And you could see the astronaut, he's wearing a Rolex or Dwight Eisenhower, the president of the United States. He's got a Rolex and it's the men who build America are wearing a Rolex. And so, and then there's one with the Wall Street Journal's where it says money talks, we translate. And it's just this beautiful imagery. And so I took that imagery and then

Starting point is 00:11:59 I took the color British Racing Green. You know what British Racing Green is? I mean, it's the Hampton colors. But it's like a famous color from like Land Rover and Jaguar. It's like these British racing colors that I love. And I thought that, because like, when I think of a Land Rover or a Rangerover or Jaguar, what do you got there? There you go. That's almost, so I freaking love that color. That's my favorite color. I've got motorcycles in that color. I've had a car in that color. It's my favorite color. And I took that color and I'm like, we have to make the brand feel like these ads, but be that color. And I wrote a bunch of sentences that I would want on the website. And that's how we selected the branding. And dude, hiring a branding agency is like a total hack.

Starting point is 00:12:39 What are some things along the way of making Hampton that you could have done, but you said no to? And in retrospect, maybe it was a good idea about it. You don't know. You don't know how it would have turned out. But like, what were the noes? Because we can only see what you said yes to. We could see the name you chose. You told us what names you said no to.

Starting point is 00:12:56 We could see the color you chose. What were the things you said no to along the way? Was there anything else that was like a path you considered? Here's two really big ones. So Hampton gets, let's just say, these aren't the exact. numbers, but we'll use them, roughly 100 people a day who apply. We accept a fraction of that. And my partner, Joe and I, we watch, so in order to get into Hampton, you have to interview. We watch 100% of the interviews, and we are the only people who click approve or deny. That is it.

Starting point is 00:13:27 It was us, too. That is our job, is to watch 100% of the interviews. So you said no to delegating that out. We said no to delegating that out. And we also, here's what sucks. did we turn down so many people and it's like we're turning down so much revenue and it fucking kills me. I'm like adding up the numbers. Now when you ask me, so chief,

Starting point is 00:13:49 cheap.com, it's like this business, I guess we're like them, but they're for women executives. You know why they grew so fast? They grew to 100 million in revenue in four or five years. They let in 100% of the people who apply in interview.

Starting point is 00:14:03 We don't. And it fucking kills me. I see all this missed revenue. And I'm like, oh my God. And so I'm picking in my head. I'm like, so a lot of people, we've talked about this, but Kingsford charcoal was invented because Ford had all this extra wood that they used to like their furnaces and they eventually turned it to charcoal.

Starting point is 00:14:21 That's how Kingsford charcoal came about. And so always in my head, I'm like, what's the charcoal I could make from these people who we've rejected or who don't fit our criteria at the moment? But we've said no to doing any of those ideas. And so we're all, we said basically we're only focusing on CEOs of this demographic of this type of business and we're only going to do that until we say otherwise

Starting point is 00:14:42 and there's no time in the near future that we intend to say otherwise. Well, let me tell you two things I think you could be doing. Let me give you two ideas. I think you maybe should have said yes to. Number one, I think if I go to your website right now,

Starting point is 00:14:56 I don't see that you say no to that many people or that there's a curate, that how heavy the curation is, all the things you just said to me would make me want to join because it's like, oh, they're really actually curated, the community. These are actually high quality people.

Starting point is 00:15:09 The founders watch every single interview. They accept in less than 1% of people. They have a counter on their website of how many people they've said no to or how much revenue they've said no to in order to make the community solid because that comes first. And we put our money where our mouth is. We turn down this much revenue. Maybe it's too vulgar, but I think you could use that. The second thing. You got the elite part, right? Now we have to make it cheeky. Yeah, yeah, exactly. I just went elite dushy.

Starting point is 00:15:35 So I don't know. We got to work on the other part. The other thing I don't think you did a great job of is your story. So like, do you value a founding story in, or like the founder's story and the founding story of the company? Do you think that's important or useful? I think that's incredibly important. And I think I made a mistake because I wanted to make this not the Sampar business. And I think I've screwed up.

Starting point is 00:15:59 I think I should have leaned into that. I think the way it works, I did this with the hustle. You can have, the founder can be the company or be the face for a period of time. and you could phase it out. And with this time, I was like, I'm not going to be it. And I screwed that up. Yeah, yeah. I think you should lean into that because the, the situations where you don't want the founder

Starting point is 00:16:16 to be the face and the reason to join is when the founder has to deliver the service. It's like the law firm or the specialty, you know, marketing exec. It's like, oh, this guy's great. But oh, now I'm handed off to some junior person. They're doing my marketing. I want that guy on my account. Whereas with this, you don't have to be the account. You're not delivering the actual service.

Starting point is 00:16:36 So I think you could use it because the return. true founding story is that's how we met. We made a peer group in San Francisco when we didn't know shit, when we were running our companies and there was, our companies could fail or succeed. And in that group came a billion dollar company, a $100 million company, a $30 million company, a two failures,

Starting point is 00:16:55 but one best man at your wedding and a friend who you ended up investing in their thing. And that came out of that. And then this podcast came out of that, which then has become one of the top business podcast, blah, blah, blah. Like that's actually almost like your founding story as an entrepreneur and helped you when you actually sold the hustle successfully. So from, I remember in our peer groups, it was like, I'm going to do the hustle.

Starting point is 00:17:16 It was an events business. Then, no, no, no, next month. No, it's not an events business. It's a blog business. You said something that stuck with me and it was. It pissed you off. No, no, because you weren't wrong. You were right in that I couldn't build a huge company that way, but you were wrong in that

Starting point is 00:17:32 I don't have to build a huge company in order to achieve my goals, which was you go, dude, you're showing up to this fight, that you're showing up to this knife fight with just a knife, I don't even want you to have a gun. You need to have a magic fucking wand. And I was like, well, you're not wrong. That would be nice to have that, but I, but I don't.

Starting point is 00:17:50 And so until that, we're using our fists. And Silicon Valley, if you go pitch for investors, you're basically making a promise, this is going to be a billion dollar company. So I was like, I don't think this is going to be a billion dollar company. What I didn't know is you were like, I'm not trying to build a billion dollar company.

Starting point is 00:18:01 I'm trying to build a company that makes me X millions of dollars and, like, and I can do it. It can actually do that. And that would change my life. It would be fucking awesome, which is a different pitch. So you were right, but where I was wrong was I shouldn't have aimed for that from the get go. Right, right. But you are correct.

Starting point is 00:18:19 But so I think, you know, maybe using a founding story would be helpful for you because it's genuine. That's actually, you know, the origin of, I think, you know, a lot of this is like firsthand experience, how the peer group helped you and how blah, blah, blah. And then how it also leads to all these other thing. That group became, you know, one guy's like, you know, a groom's been at your wedding, another guy. it becomes an investment you make down the road, blah, blah, blah. Like, that's kind of how these tend to work. So anyways, that's my two sets.

Starting point is 00:18:43 Well, thank you. Did you, have you ever used a branding agency? Have I used, I used a guy for the milk road. I mean, he's an agency, but it's like a guy, one guy. Which I think you actually nailed. I think you nailed that, to be honest. Yeah. I loved it.

Starting point is 00:18:58 It was a cool experience. It definitely felt so indulgent. It's like, oh, and now I'm going to take a break from my zero revenue business. to go through this mood boarding process with this designer and talk about how the brand needs to feel. It's like it needs to feel like there's a user and a customer. And there's definitely a part of my voice that was like, shut up, shut up, you idiot. Go, go build your business. But what we did, the tradeoff we did was we actually with Milk Road, we wanted to do a brand right away.

Starting point is 00:19:29 And we said, let's reward ourselves with the brand when we get to, I think we said 100,000 subscribers on the list. And I said, today we're going to make the brand. But when we get to 100,000, then we'll know, like, this is, we can always rebrand and we can polish it. That's what we did to reward ourselves. I think in the future, I would probably use an agency if I'm confident about the idea. If I, it's also just like, I don't know, it's a luxury item. It's not a necessity, but it's a luxury.

Starting point is 00:19:55 I think for some things, it is a necessity. Like if you're e-commerce brand or something, you've got to get your brand right. And you know another thing that I thought was a dumbest thing ever, but I think could be cool. a naming agency. I used a naming agency once. I find a lot of value in that now. I think that it's like most agencies where a lot will suck,

Starting point is 00:20:12 but I actually think that it could be quite valuable. What naming, how much of the naming agency? This is one of my many rookie mistakes. I hired a naming agency once. I paid them $25,000. A lot of money. And they came in.

Starting point is 00:20:27 Now, let me tell you a couple things about them. That's interesting. One, the people who work in a naming agency are actually awesome. somebody who is drawn to that is a super interesting person and actually the move is to go vet branding agencies

Starting point is 00:20:39 or naming agencies and then just pluck the most interesting person you have and be like you're going to run our whole brand come over, you just come in house you're going to run our whole brand that's what I should have done

Starting point is 00:20:47 and just the audacity that they think that they could just name something they think that could be the job who do you think you are it's like that's crazy so they come in and there's three of them

Starting point is 00:21:00 and I'm like it takes three to do this oh my God And so they three of them come in and they sit down and they say, so tell me about, tell me about the company. And when I tell you, I've never felt as much pressure and a pitch, because I'm like,

Starting point is 00:21:12 this isn't pitching for an investor or a customer. I'm like, I need to give these creatives, because creative people like that, they're very skeptical. You know, they see a bunch of corporate BS. It's like,

Starting point is 00:21:21 I need to be cool and so clear. And I need to capture the essence inside this business. I can't just say the surface life. That's what they want. They were like, yeah, but what is it? And you're like, I just told you what it is.

Starting point is 00:21:33 What do you mean? What is it? So anyways, I have this conversation with them. And then I'm like, I want to know this guy's process. And so I leave the room. He comes, I come back in. He's sitting in a bunch of weeds and eat serritos. He's sitting Indian style in the middle of the room.

Starting point is 00:21:46 He's moved our table to the side. He's sitting in his aisle floor with a white, he took our whiteboard, put it on the ground. And he's writing long sentences. And I'm like, this is not names. Like, this is like paragraphs. What are you doing? And he's just writing.

Starting point is 00:22:02 out almost in first person. This was awesome, actually. He was writing out in first person, I think we were doing a dating app at the time. So he was helping us with a dating app. He was just writing out from first person, almost venting as the customer. He's like,

Starting point is 00:22:14 I don't download a dating app. I download dating apps, all of them, every single one of them. It's embarrassing. And he's like, I've tried them all. I use them all.

Starting point is 00:22:22 And I hate them all. But I use them. I hate use them. And he's like, I hate them because it's mostly me sitting there, sending out messages that are not getting replies. and then the next message I sent, I know this is probably not going to reply.

Starting point is 00:22:36 That's a pretty hopeless feeling. At least if I go up to a girl at a bar, she rejects me to my face. Online, cowards. These women are cowards. And he's like, they don't even reply. Well, so then he's just venting. And he's like, and then he's scratching stuff out

Starting point is 00:22:48 because he's like, no, that's not really true. But it was almost like slam poetry. It's like, he was trying to like almost get into the feeling of the problem and then the solution. And he was, but he was doing it not in a business plany way, but I really actually like that. process and I kind of hijacked that.

Starting point is 00:23:02 So I paid a very expensive 25K to learn that one process, which is actually very useful as a copywriter to get to the essence of what you're trying to do. The name ended up sucking. And they did all these exercises where they would be like, they put out these flashcards that were like

Starting point is 00:23:19 Branson, Elon Musk, Einstein. They're like, pick two that you think fit. And then they'd be like, Corvette, Rolex, Louis Vuitton, blah, blah. Pick two. And then I'm like, dude, what is this personality quiz and I was just like I hated the whole process and then whatever the name was whatever it was

Starting point is 00:23:35 I don't even remember what was the name I'm sorry it's a very unsatisfying ending to it but how do you not remember the name that they picked that's say la vie that's what you should have called the fucking app

Starting point is 00:23:51 the app the app like failed by the time they gave us the name we were like this is a stupid idea we don't know how to do this app let's move on I still think it's worth it by the way I still think it's worth it I think that's a lot of money though. 25 grand is a lot. I think I paid my branding agency 15,000.

Starting point is 00:24:06 Yeah. It's hard though. Once you start to fall into that hole, you're like, well, do I want the best brand or just a mediocre brand? How much is my brand going to be worth? Is it not worth an extra 5K? It's very hard to say no. At least for me.

Starting point is 00:24:21 That's ridiculous. Is that the pod? Well, let's let's recap real quick. It took you, you did your research in public. It took you five false start. on figuring out who is the customer. And the way you did it was, you had an idea that sounded good in theory,

Starting point is 00:24:36 and then you went and tried to contact them and be like, do you want this? And then you got, like, punched in the face five times. And then one of them looked great, but then, like, no founder fit. And you settled on what was probably the obvious idea. So that's like the first takeaway. Second takeaway, your name is awesome.

Starting point is 00:24:49 The name is awesome, but you use streets around you. Okay, I don't know if anyone else wants to copy that. Mine would be a grand floral boulevard, which I don't think is going to make for a great startup name. No, San Francisco has a bunch of good names too. Well, that's why I used to live in other kid. I think we should show the deck that you made for the branding agency.

Starting point is 00:25:07 Because this is not what they gave you. This is what you gave them to get a good output. Garbage in, garbage out. If you give the bad instructions or bad prompt, you're going to get a bad result on the brand. So I think that's cool to show. And I think maybe one other thing that I think people would take away is using a founder story. I think a founder story is very powerful. And I think I need to fix that.

Starting point is 00:25:27 So I just got like $25,000 worth of advice for free. So that's good. I appreciate that. You got my Venmo. All right. Is that it? Is that the pod? That's it. That's the pod. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off.

Starting point is 00:25:46 On a road, let's travel, never looking back.

My First Million - My Step-By-Step Process To Building a $1M+ Business

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