My First Million - Tech All-Star Game, Milk Road Pro and Big Box Strategies
Episode Date: July 13, 2023Episode 474: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) talk about big box store strategies, Sam's latest body experiment, Milk Road Pro, and the Tech All-Star game that Shaan wants to start. Wa...nt to see more MFM? Subscribe to the MFM YouTube channel here. ----- Check Out Sam's Stuff: * Hampton * Ideation Bootcamp * Copy That Check Out Shaan's Stuff: * Try Shepherd * Shaan's Personal Assistant System * Power Writing Course * Daily Newsletter ----- Show Notes: (00:30) - Big Box Strategy (07:45) - Sam's body experiment (25:25) - Milk Road (37:10) - Particl (41:20) - Tech All-Star Game (49:35) - OnlyPaige ------ Links: * EchelonFit * Milk Road Pro * Particl.com * Silicon Valley Sports League * OnlyPaige * Paige Spiranac * Uscreen * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. ------ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Transcript
Discussion (0)
We're like, yeah, we're just going to do the same thing, but a little bit cheaper.
We're calling it an echelon.
It's pretty wild that they pulled this off.
I saw them originally at CES.
I was like, oh, cool, a Peloton booth.
And it was echelon.
It was the same thing.
It was the exact same thing.
I feel like I can rule the world.
I know I could be what I want to.
I put my all in it like no days off.
On the road, let's travel.
Never.
What's going on?
Yeah, you know, lots of things going on.
Where do you want to start?
You drive.
What do you got?
All right, I got a couple quick, like, random.
ideas for you. Okay. So I'll call this the big box strategy. Okay, here's my big box strategy.
So I saw recently that Kevin Hart was like, hey, our new thing is live at Walmart.
And I was like, new thing, what is it? The list looks pretty much like athletic greens.
And sure enough, it kind of is. It's just athletic greens plus Kevin Hart going into Walmart,
like lower price point, basically. How much is it? Athletic Greens is like 80 bucks a month.
Yeah, athletic greens is expensive.
Let me see, greens.
Let's see his thing.
Vida Hustle is the name of his.
Oh, my God.
And literally, it's like a picture of him drinking his greens and electrolytes on the cover or whatever.
So anyways, I saw it going to Walmart.
And I had had this realization the other day when I was walking around to Costco.
I was walking around Costco.
And Costco is amazing.
Costco, if you have a Costco deal, if you talk to anyone who has a Costco deal, they're like, Costco drives insane volume.
It will make us as a company.
It also might break us as a company.
Because they cut like pretty ruthless deals.
And if you ever like lose Costco or they like,
they don't go through with their purchase order,
like you might be screwed.
But Picasso could drive a ton of volume and I was walking around.
And I basically saw in Costco, if you go look,
every electronic like piece of equipment that's there is like a,
it's not a Chinese knockoff.
It's like an American knockoff of an American product.
Yeah.
It's like their light version.
There's this mattress nine sleep.
It's like what the this is this just like,
Dude, I have a $300
Costco mattress in one of my rooms
in my house, and whenever guest
stay, then they go, where'd you get this mattress?
They ask about it all the time. I'm like,
fucking 280 bucks at Costco.
So basically, they have
a lot of these, like
you know, blenders,
you know, like fitness trackers, things like that.
So they have like, they need kind of like,
they need it a certain price point.
So there's a strategy, which is basically,
you take the highly desirable thing
that's kind of a too high price point,
like athletic greens or another one,
Uru ring.
I don't know if you've ever looked into buying an uro ring,
but it tracks your sleep.
It's whatever,
it's a cool ring that tracks your sleep,
and it's like,
it's like $700 or something like that for this ring.
And maybe they've changed the pricing now,
but like I think when I bought it,
it was $700.
Or,
okay, it looks like it's like $500,
I'll say.
So about $500 bucks for like the,
kind of like the Generation 3,
uro ring.
They've sold like a billion
of UruRing.
So there's definitely demand for this product.
The cumulative sales is that high.
But you go to Costco, there's no UruRing and there's no replacement for URRing.
I think you could create a company that just says, I'm going to make a URA
URA ring like thing for Costco.
And that's the entire business plan is just to do that one thing.
And if you do that one thing, you'd be more successful than 99% of ecommerce stores.
You got to think smarter and not like try to work so hard.
So like similarly, I would go and I would hunt down.
What are the products that are not yet in Walmart or Costco,
places that drive insane volume, Target's another one,
that there is proven kind of like high in New York, L.A.
Lilloo Lemon drink, a Lillian peloton type of customer that,
that buys a product like that and you just bring it down market.
And like just make it a little worse.
Like there are a gun.
And like, you know, they've done this with a bunch of them.
and go figure out which one is not there.
Like, for example, the mattress thing, it's actually not there yet.
There is no eight sleep mattress there.
There is no ure ring there yet, at least last time I walked around.
And I think that's just a simple strategy for e-commerce.
Have you heard of echelon?
Eschelon.
No.
You should look up echelon.
So, echelon is a fitness company.
They started...
Oh, it's Peloton.
It looks exactly like Peloton.
I don't know when exactly they started, but they...
It's an American company, I think, too.
So if you go to Echelon Fitness, I think,
think they maybe have changed their branding, but before it was the same red as Peloton.
It looks the same as Peloton. It was a Peloton, but cheaper. And they now they have, yes, and they do,
the guy who started, I read this interview with him. So basically they have the mirror, the fitness
mirror that was really popular called Mir. They have a smart rower, which a few companies did. And they did
the Peloton bike. Now they have a smart treadmill. And they just did the same thing, but cheaper.
and at first it was all the same branding.
But instead of Peloton, it said Eschelon.
They're untracted to $200 million a year in revenue this year.
I think it's a bootchrap company.
Like I think they just said like, whatever you do.
So it says Peloton rival Eschalon Fitness, Eyes, $1 billion evaluation.
So maybe they've, oh, they recently raised some money.
But they were like, yeah, we're just going to do the same thing, but a little bit cheaper.
And we're calling it to the echelon.
It's pretty wild that they pulled this off.
I saw them originally at.
CES. I was like, oh, cool, Peloton booth.
And it was Eschelon. It was
the same thing. It was the exact same
thing. It was pretty funny. And they do,
they have a ride with Pitbull.
So, like, Pitbull, the rapper, is like
the guy that they chose.
They're in Walmart, Costco, Target,
things like that. Whereas,
you know, Lulu Lemons company, Mirr
and Peloton was like, fucking Walmart
people, not a chance.
Like, we want skinny people to get skinnier.
You know, like it was, that was their whole
shtick. And they went the exact. It's like,
Peloton, but the seat is wider for other sorts of people.
That's what their motto is, other sorts of people.
Your type.
We are your type.
Yeah, we're going to make you look like the before picture instead of the way before
picture.
And so, anyway, pretty cool that they've done exactly what you're talking about.
This Kevin Hart thing, it's kind of stupid.
It's kind of cheap, though, right?
If I'm Kevin Hart, I don't know if I would be doing this stuff.
$100 million is going to be stupid because that's what he's going to make off this thing.
I have a meaty topic about your old company, The Milk Road, and how I think that you guys have
just made a huge mistake. I'm going to bring that up in a minute and I want to get your
opinion on it. But before I do, I want to talk about something that's not business related
at all, but it kind of is. And I'm going to get to it. I've been working on like different
body stuff. Like I love like experimenting with body. And this is like a little vein of me.
need to bring this up. But I posted these pictures in our doc and they're about two months apart.
And basically what I've been experimenting with body wise is like getting super lean and like
somewhat skinny and then like gaining weight again. But without getting fat, you know,
they call it like a dirty bulk. That's when you eat like a ton of food and you,
but you get muscle and you get fat. I've been experimenting with that. But look at the difference
of the two pictures that I shared. And if this is on YouTube, we'll put it on the screen, I guess.
It seems a little weird, but I guess we'll do it.
Dude, we're making this the thumbnail.
If you're going to bring this up, we're getting the click.
So welcome all of our thumbnail viewers who clicked because you saw a before and after of Sam.
Well, it's not, the pictures aren't that shocking.
But here's what I've been testing.
Just a difference of two to 300 calories a day for two months.
So you go down to like 1900 to 2000 or 1900 or 2100-ish.
That's my window when I'm getting skinny up to like 23, 2,400.
that's the difference.
300 calories a day, 200 calories a day, that's the difference.
That's like a twinkie or like a pack of M&Ms.
That's not a lot.
Two slices of cheese or something.
Yeah, it's not a significant amount.
In my case, it's mostly protein.
So it's a little bit more protein.
Is that crazy how big of a difference that can make?
It is crazy.
I saw you post that on IG.
And I was, I had a great joke or something.
I remember I had a great joke.
And then I was like, you know, I'm not going to make this joke.
This is me getting wiser.
I said, I'm not going to make this joke because some people get real sensitive about
their body and they don't want jokes.
Like, even a funny joke won't come across well.
So I said, let me just hit the like button and move on, carry on here.
But I do have a question for you.
Just say it.
Just say it.
Come on.
I don't even remember right now.
It was something about like, you know, when a person's like super fit, then you have to
pull them down.
When someone's like fat, you have to like bring them up.
So I was, I was going to make funny in some way.
But, you know, I don't remember what it was at this point.
I have a question for you.
The thing that stood out was you were basically saying
this is a 200 calorie difference.
And I was like, that's kind of stunning.
It's stunning.
By the way, that's not precise.
So I typically weigh stuff.
I've been traveling for the last six weeks,
so I don't weigh stuff,
but I track everything.
So a lot of it's eyeballing.
So I could be, give or take.
What do you track and everything in?
My Fitness pal.
So I use my body tutor,
and I meet with them weekly,
and we go over like the plan,
and they give me like the plan to use.
And then I have a trainer called Central Athlete,
and they tell me what workouts to do.
And so I just track everything and they review it all.
Right.
And so you, what's a typical day of eating for you right now?
So right now, I prefer getting a lot of protein early in the day.
So I'll do roughly 100 grams of protein.
Are you fasting?
Are you just doing the like 30 grams of protein within 30 minutes?
Because I've heard both schools of thought intermittent fasting people like.
I don't fast.
And then Tim Ferriss in the four-hour body was like, no, no, no, protein right away,
right when you wake up.
I don't fast because it, uh, I'm hungry in the morning.
So I don't fast.
So I get up around 9.30.
I'll have a cup of yogurt.
So that's like 15 grams of protein, I think.
And then I'll maybe eat like a banana.
And then I'll go and get a really hard workout in.
And then afterwards, I'll do, I use a scent or momentous protein.
And I do four scoops with just water.
And I drink that.
And then I won't eat till dinner.
And then at-
Force a lot, right?
It's a time.
Isn't it supposed to be like one per thing?
That's like the standard serving?
One or two.
And so each scoop's like 20 grams.
25, yeah.
So you just get 100 grams right there in that.
Can the body even absorb that much protein powder at once?
That's what I always wonder.
So I don't know.
I think that the preferred method is to get that protein from food and chicken, but I just like doing it.
So I just like drinking it one and I feel really full.
And then at dinner time, I eat chicken and vegetables and usually like a dessert.
Well, wait, so there's no lunch?
That's my lunch.
It's like the protein.
I just feel good.
So you eat a banana, a thing of yogurt, you drink a shitload of protein powder, and then
you later for dinner, like we're talking like 6 p.m. now, something like that, right?
Yeah, yeah.
I'll eat like a 1,300 calorie meal.
You have a huge dinner of chicken and veggies and well.
Chicken or fish and veggies.
And the veggies will be something green and also like a potato.
And then I'll usually do like a piece of candy or ice cream or something, like a small.
very small serving of that.
Like last night I had chocolate covered almonds, like 250 calories worth.
And that adds up to roughly 2,100 to 2,300.
23 to 24.
Yeah.
That's crazy.
I mean, that crazy?
Like, that's so different is what I should say, because obviously it works.
So maybe I'm crazy for not doing that.
But here's the thing.
That sounds like so little food.
It's not that much food.
Sometimes if I have a really hard workout, I'll do a banana.
and a bagel, but I'll just do a plain bagel, like, 350 calories of carbs right before I go
workout. I'm not like, I don't know if this is the right thing to do. I think I think probably
the right thing to do is to get like proper food, but I just don't. I'm looking at this photo.
It looks like the right thing to do to me, right? Like what else? What are we measuring here?
Yeah, I don't know. Instagram likes. That's how you measure your health. And that is working
right now. So here's the thing, though, that I've learned. And this is like changed my confidence in
life and in business and everything. Learning how to manipulate your body, because like, that's what
everyone wants to do is either get skinnier or gain weight. Like everyone, like, wants to do something
with their body. Once you learn. Yeah. How many people are happy? Just like, yeah. Yeah, like,
everyone wants to improve their body in some way. What I want. Yes. But the thing is,
is like what I've learned. So I've been going hard at this. I think like, it was two years ago.
I texted you and I go, I go, I'm going to become an Instagram fitness influencer. It was a joke,
but not entirely a joke. But I was like, I want to figure this out. And so I just went and learned
how it worked. And once I figured out that it's like a mathematical equation, life became so much
better. And it was just like, you do this, you do this, you do this. And you do it for three,
six, 12 months, or whatever, you likely are going to see results. And then what it did was it gave me
so much confidence that it's, I realized, wow, this is just like business. Business is actually
the same thing. You do this, you do this, you do this. And the likelihood of getting some type of result
is high. Hopefully you'll get your desired result, but you're going to be better than when you started.
But then it's like that became the truth for me.
It was as if I had bad eyesight and I put on glasses.
Like that became the truth with so many other things.
You do this.
You do this.
You do this.
And you trust the process.
You hire a coach or you develop your own plan.
You follow the plan and you have to do it for three, six, 12 months, whatever.
And it's really fun to start seeing results.
And then what's particularly with the body, I think emotions would be next.
But with the body, it's like, oh, wow, I can manipulate that.
And then also with money, we do it with money.
I can manipulate money by doing X, Y, and Z.
Then it becomes like, I can do anything.
And so, like, once I've conquered the body part, it feels awesome.
It feels so good.
That's exactly.
That's so on point.
And by the way, the opposite is true.
When you want something and you don't figure out how to bend reality to make it happen,
a little seed of doubt gets planted in the brain.
That's now there that says,
And you're like, man, I can do anything I put my mind to it.
And there's a part of your head that says, really?
Or is it like that diet?
Or is it like sleeping early?
Or is it like, you know, making money, whatever the thing that you wanted to do,
that you didn't actualize, you didn't manifest into reality by doing it.
I'll tell you a little story.
This is very much related to a conversation I had yesterday with my trainer.
So talking to my trainer and I said, I wrote a number on the, on the mirror.
I just went in there.
I wrote 53.
He's like, 53 what?
Like, what do we do?
53 of something?
503 push-ups.
What is this?
I go to 53 days left.
He goes, what do you mean?
I go, oh, I had this realization.
I'm eight weeks away from having the body I want.
That's 56 days.
Where did you start and where did you?
At your peak, you were like 280?
No, no, no, no.
I'm basically the same weight.
I was at the start.
You look way different.
Traded muscle and fat a little bit.
Oh, no.
I was like 220 and I'm currently like 229 through 30.
So it's like I actually went up and wait a little bit, but the composition
changed a bit. Sorry, you just looked horrible when you started. Now you look awesome.
So that's a great compliment actually. No, you can see your you can see your biceps. You
look you look significantly different from when we first started. So I told I said I'm I'm
eight weeks away from everything I want. He's like, oh, that's great. I said, so I'm just,
I'm keeping track right now. I'll just keep changing this number every day that I eat exactly
the way I want. This number goes down. And if I don't, we go back to the beginning. And
We start.
I don't know if we go all the way back or if I'm just going to like add three every time I'm,
uh,
if I,
if I,
if I slip,
but I haven't slipped yet,
so I haven't had to think about it.
All right.
So anyways,
we're talking and we have this philosophy.
So we in my trade,
we have this philosophy where,
um,
we both are very into mindset.
And what's cool is what happened.
What I had experienced previously in my life was,
I'm really into mindset things.
I'm basically like,
you know,
in San Francisco,
there's that angry Jesus guy who walks around with a megaphone.
Yeah.
Being like, Jesus lives.
He's alive.
He's alone.
This guy just walks around so much.
In the heart of where all the startups are,
there's one guy that just walks around like that.
He's famous.
Everybody knows him.
I was kind of that with mindset stuff.
I'd be like,
life is what you respond,
not how you react.
There is no meaning except the meaning you're giving it.
Ha ha ha.
Your mood is your choice.
I was just like walking around.
And nobody really cared.
And in fact, most people were generally
somewhat annoyed with my ongoing
conviction in like the mind, the power of the mind
and how important it is to master the mind.
Your wife's like, yeah, I get it, Sean.
If you think you can or think you can't, you're probably right.
I get it.
Just eat your fucking noodles.
Yeah, I think you can take out the trash.
Like I told you too.
You know, that's kind of where she lands.
And I'm like, but isn't the trash already taken out
when we really think about it?
Yeah.
That annoying guy.
And so then I'm sorry, I made my trainer.
he's like he's got his megaphone
I got my megaphone and they touched
we were both into the same things
I'm like you read that book I'm like in the morning
do you sit down and think about these things
he's like I don't
you're like more annoying than like two
improv kids or two vegans take it out
exactly we're two improv vegans
hang it out exactly right
yes and yes and
you're just constantly like trying to
one up each other
we're just like
yeah
with each other talk
so so normal
that's the thing. And to hype ourselves up,
we're like, dude, it's so nice to talk
to another black belt. It's like, there's a lot of white belts
want to run around here. And you try to help them out, but
they don't even really want to learn the techniques.
It's so nice to talk to another black belt.
You know what's nice about it? I don't even have to
say the thing, actually. I'll say two
words, three words about the subject. Enough
said. You actually already know, you've read the thing. You've
actually practiced that. We already
agree. There's no defensiveness. And so we
just implement. What's your workout that day?
Just back patting?
Today we're working on our triceps.
Yeah.
So while we're having this conversation,
he's been,
he's been telling me this thing.
He's like,
he's like,
I like big weights and thin books.
And I was like,
he's like,
I like big weights and thin books.
And so we'll crack each other up about that.
He likes to lift weights.
And he's like,
I like thin books,
meaning I like to just understand
the premise of the book and move on.
And I appreciate books that are thin.
And so we've always talked about simplicity.
How do you simplify it?
concept so that you understand it so that others can understand things. This is something I always
try to do. And we've talked about like, what's simpler than a book, a thin book? What's simpler than a
thin book, you know, a blog post. What's simpler than a blog post, a tweet. What's simpler than a tweet,
a little catchphrase. What's simpler than a catch phrase? A gesture. And so we had been playing
with this idea of, you're doing too much. Do less. We were like, this phrase that I've been saying
on the pod and off the body,
the season I'm in right now is a season of intensity is the strategy.
So for me,
that applies very easily with a body,
a diet thing.
It's like,
I don't need a new strategy.
I don't need a different workout program.
I don't need a new coach.
I don't need a new diet.
I don't need a new anything.
I don't need to go get a new app to track it.
All I simply need to do is execute the very simple plan
with much higher intensity.
And so I just had this little thing where I just,
just this.
If you're on YouTube,
you see this.
I'm just turning the knob up.
The dial.
And just turn the dial.
And now what I'm working on sometimes,
he'll just go, hold on,
he'll just turn up the dial.
I know what that means.
I know exactly what I need to do.
I need to multiply the intensity
I'm bringing to the current situation.
I'm doing the same thing,
whether it's on food or whatever.
Just this all I need to do.
Everything I want is on the other side
of this little gesture.
All right, cool.
It looks like you're rubbing a nipple.
Your neighbors are just like,
why's this guy doing like a nipple rubbing?
He's like, be careful with that one.
And I said, I only hear there's two possible good interpretations of this.
And so the reason of coming full circle to the thing you said, which is what I told him,
I said, look, I wanted, he's like, you know, you got to know your why.
I said, I know my why.
My why is because I know that if I can do this, now there is an unstoppable feeling that comes
from knowing that you put your mind to something and you did it.
I said, I don't really care.
I'm already married.
I got two kids.
I don't need to walk on a beach and be attractive.
That's not a thing for me.
What I do care about is I can't have there be an area of my life that I wanted something
in and not have bad reality to my will.
Like I can't not have done that.
Right.
And so once I have done that, it's just yet another, yet another area of my life that I was
able to do that.
Just dial up the intensity and get the result.
And that creates the unstoppable confidence.
It furthers the confidence to the point of being unstoppable.
Because this is the only area of my life.
I haven't yet done that.
And so I highly recommend for anybody the area where you have struggled,
that's the place to put the emphasis.
That's the place to try to overcome,
not even for the thing,
but because you want to be the type person who could do that thing.
That's at least what's worked for me so far.
And while I have a lot more momentum than I had in the past.
Because in the past, I was like,
do I really care if I have abs?
I'm not sure that that matters to me.
No, you definitely care.
But it feels good.
I read this stupid article on Vice.
And it was like, gyms are built for skinny people.
And I can't go to the gym because I'm fat and people stare at me.
And I thought, and this is for anyone listening who's fat right now or out of shape.
Go to the gym.
You want to know why.
I have never been to a gym and seen a fat person and thought that person's gross.
I've only thought, dude, that's sick.
They're getting after it.
They're trying.
In fact, I get inspiration when I see someone overweight because I'm like, damn, the first
steps, the hardest.
They're actually in a harder spot than I am.
So if you're listening to this, fucking go get fit.
It feels so good to, like, achieve a goal and to make progress.
It feels awesome.
And so I've learned a lot over these past few years, like, getting my stuff together.
And it feels amazing.
I've enjoyed this tremendously.
So I wanted to bring that up really quick.
And what's cool is, like, once you, like, basically, if you're, like, out of shape and fat,
you only need to do, like, like, for example, if, Sean, you were like, I just want to get strong.
I'll be like, well, just do this, this and this.
It's really simple.
Like, do five reps, five sets.
of this, this and this. It's quite simple and then eat this much food. And then once you get
like down to that like 80th or 90th percentile of fitness, then it's like, all right, we're going
to do really small adjustments and you're going to see like bigger changes. So it's really fun to
like see like, all right, I just need to like get to this point and that's easy. And I'm going to
do a general plan that works for everyone. And then as you get fitter, it's like, oh, you're just
going to dial this a little bit, dial this a little bit. And that's really cool to like see those
little small changes, 300 calories a day. What does that mean? Or eating a bagel instead of a
banana before your workout, does that change anything? So, like, these little small things,
it's been really fun to, like, see how that works. And I think maybe just because I get older
and my body doesn't respond the same. So it's like these things actually matter. But if you're
listening to this, that's what you have to look forward to if you're out of shape. If you're already
in shape, it's really fun to test those small dials. I have one topic, Sean. So last week,
or this week, maybe, Milk Road, your old company. So Sean started to come
company called Milk Road. It was an email newsletter that was a daily news newsletter for crypto enthusiasts.
It was awesome. It still is awesome. You guys, you sold it. And so it's not you or I don't actually
know what your involvement is, but you launched this thing called Milk Road Pro. I believe, so the
launch for it was cool. It happened. I actually don't see the date, but I'm looking at like the
newsletter when you launched it. And it's like $300 a year or $20 a month. Sorry, $10. No, it was $10.
$10 a month and $150 a year, whatever.
And what you get is you get market insights and deep dives from Milk Roads research team,
weekly recaps on everything happening in the space, quarterly funding breakdowns.
Cool.
Awesome.
First, before I give my criticism, I think it's sick that you guys tried this.
Second, do you know if it's working?
I know a little bit.
So I wasn't involved in the launch of this or the details, like what it is.
the price, all that stuff. So I wasn't really involved in that. I knew they were going to do it.
And I was like, cool, cool idea to try. Let's do it. And that's all I know about that part.
I don't know the results of it just so far. So if I've been in the situation, so I had the hustle,
I launched a $300 a year thing. The biggest mistake I made or a big mistake I made was instead
of charging $300 a year, I should have made something that I could have charged $30,000 a year.
Yeah, you dropped a zero.
You dropped a zero over here.
You want to come get that?
Yeah, I dropped two of them.
Two zeros.
And the difference between those two price points is it's a ton.
But I actually don't think that the work is as big as a difference in price points or at least the effort that goes into that.
And can I give you a few examples of what I would have done instead if I was the Milk Road?
The first thing I, and by the way, I'm in the backseat here.
I don't know anything.
They probably, I'm sure, maybe they thought about this, and there's reasons why, and there's probably some strategy.
So this is totally a guy who doesn't know anything about the strategy.
The first thing I would have done, or these are all different ideas of what could have work.
I would have researched.
The first thing, tell me what you think about this.
Not a crypto job board.
That stinks.
Been there, done that.
I would have done a crypto job, a crypto salary benchmarking, meaning as any user that signs up,
I would have asked them where they work, what their job title is, and how much money
they made. And then I would have took like what the benchmarks is, what the benchmark is for
different salaries. And I would have packaged that and try to see if I can sell that to HR departments
at crypto companies, which I don't know if they're actually hiring a lot right now. So I'd have to do
more research. But I think I would have done something like that. There's a few companies that have
done this. There's salary.com. And then there's pay scale. I think pay scale does something like
two or three hundred million dollars a year in subscription revenue and they sell into this.
What's your gut instinct on that one? And you're saying instead of milk road pro or
you're saying this is a part of it?
What is the idea here?
Instead of.
These are things that would have done instead of.
Yeah, I think that's a cool idea.
I think the crypto, the number of crypto companies that are mature enough to care about
salary things, I think is a little early for that.
I feel like something like that's going to work in a few years.
Well, now is a good time to start then, man, right?
Yeah, fair enough.
And then, so when I'm thinking about these new ideas, I would think most of my ideas
for what you guys should have launched are data-related.
The reason I like data is, A, I actually think that's within the core competency of a company creating
newsletters. I think creating a software platform would have been a horrible idea because that's not within
your core competency. I also would have looked at what data can I get from my users and what are they
clicking on in order to track different data? And if possible, I would have tried to make something that
my advertisers would also want to buy. But that's actually quite hard. And that last one,
I don't think I could have done. The second thing I would have looked at is sentiment analysis.
Again, totally, I'm a total outsider here.
But I wonder if big banks or big buyers of crypto stuff,
if they would care, what does the little guy think?
Like the retail investor.
And what I would have done is, and I think there's a few.
I think there's, it's called Santamet.
They do like four or five billion dollars a year in revenue.
And what they do is they look at behavior analytics of like different crypto markets
and how it works.
I think there's augmento.
There's a few more that like look at this.
But I would have like seen.
because the thing with crypto is it seems like a lot of stuff happens in Discord.
And if anything happens in Discord, a gray-haired guy is not going to be able to figure that out, right?
Yes, true.
And so I'm wondering to think, could Milk Road have figured out what the little guy is talking about before it kind of pops and get sentiment analysis packaged in a more professional way than Discord?
What do you think about that?
I think that's a good idea.
I think there's, so we've been doing this thing called the Fear and Gris.
read index from the beginning, which I love.
Which is basically a meter that just shows what's the market's mood.
It isn't kind of like based on the like from the stock market.
This has been the case for a long time, which is, you know, the market is very moody.
It gets extremely fearful.
It gets extremely greedy.
And you kind of want to be buying when it's fearful and you want to be selling when it's
greedy if you wanted to time it or at least does not buy when the market is feeling
super greedy.
But like it's good to know where the sentiment stands because you could sort of price is
very, very linked to that.
And at the beginning, we didn't have any first party data.
So we used an existing fear and greed index and we just skinned it and designed it to fit our brand.
But I'm pretty sure now we have probably the biggest ability of anybody to poll for that.
Exactly.
I was like a coin base or others could could do it, but they're not, they're not doing it.
But in terms of media, like we're one of the biggest, I think we are the biggest newsletter for crypto.
So I think and we get a lot of feedback.
Like if we say, hey, tell us X, they'll like, we'll get.
tons of responses for every email.
And so I think that we could have basically built our own fear and greed index or
built that out, like maybe per coin or per project for NFT.
Like what is the sentiment around this?
What are the whales saying?
So like just create a cohort of whales and their sentiment that take that data and package
it up for any of the financial like institutional money that's in this space.
So I do think that that has a possibility.
And that is a 30,000 product, not a, not a,
$10 month of product.
And then what I would have done is, like, looked at that analysis and the data and then also
had my researchers and writers give context around this and to explain their sources and why they
think it means what it means.
And I think, because the research they do in this pro thing is actually good.
And the problem is when it's going to be super low priced, I think that it's really hard
to go that extra mile on any one topic.
Because, you know, the reader may not even be that sophisticated or have that much skin in the game.
The writer has to turn out lots of content for a wider base.
But if you know, hey, this is a narrow group of people that really care a lot about these
specific things, you could go be the best in the world at delivering that type of Intel.
And you host conferences and a handful of other things around that.
And that is a $30,000 a year product, I think.
Now, packaging all of that is challenging and pulling it off is challenging.
But I don't think it's like significantly more challenging than the work that they already have to do.
It's just packaged differently.
And the last two things that was the sales work is different.
So in this, the sales work is easy.
You put a link in the newsletter today and you say, hey, you want to hear read this section?
Go check out pro.
Sales work is easy.
Content work is about the same.
But the value obviously of the sale is what matters.
So the other case, you have to basically go and meet with the head of research at some
firm, some blockchain investing firm or some traditional hedge fund or whatever.
and you have to basically do an enterprise sale to get them on board.
Correct.
The differences, and this is an advantage, is that Milk Road is small and your burn is small.
So you only a couple deals.
Two sales, yeah.
Could make a meaningful difference.
And you just start small and you start slow.
And I think that I could pull off.
You're not a VC funding company that has to grow and support a million dollar a month team.
The last two things, something that has always interest to me is organizational charts,
which sounds boring.
But with crypto,
well, this is combined with two ideas,
but with crypto,
you don't always know who's behind stuff
because you,
like a lot of it's just like someone's face
that's an NFT or something like that,
and you're not exactly sure who's behind it.
What I would do is I would have done org charts
that explains, here's who's behind each thing,
here's the team,
here's their contact information,
and here's the story behind it,
as well as our,
prediction of like, is this like interesting or not interesting? Should you trust it?
Because if you're, if a bank or or a buyer or a funder of some of these companies wants
to know like what's the real deal behind them, it's really challenging to get a surface level
or even a more than surface level view on it without doing lots of your own research.
So if you have data that can actually pinpoint, uh, this is actually legitimate.
It's worth diving deeper into and here's some more analysis on that or this one just is
nonsense run.
like something like that and your customer being either a someone who wants to sell into those
companies or someone who wants to fund invest or purchase something from them it kind of gives
you a little bit more quantitative and qualitative information on are they worth the time
do you know what I mean yeah yeah I know what you mean that one's I like that one I like that one
less than the other ones so I think these are all good ideas I like the theme of these data
driven.
Basically, once you require this corpus of data, it just simply becomes more valuable
over time.
It has to be updated and refreshed, but it's not like new, it's not new content in the same
way.
It's building a stack of content.
I was talking to, or I was reading this post about Zoom info.
Do you know what Zoom info is?
Yeah, it's basically just like, here's everyone's email address.
Is that the like dummy version of it?
Yeah, they're publicly traded though.
They do like a billion dollars in revenue.
I don't know what their market cap is.
They're big, but it's what do they provide beyond that?
It's basically like, it's for salespeople, right?
Like, hey, salesperson, here's how you get your prospecting.
I think the high level view is basically we have mapped out every employee at every company
in America and we know like what they do.
We know their contact information and we know a little bit of background about the company.
Right.
And the way that they started, it was the two founders.
They said we spent 75% of our time just calling the front desk of all these companies
to confirm that their phone number was correct.
And that was how it started.
Then we went and got a bunch of different data sources
and we combined them to make it a little bit more readable
so you could have more data on different companies.
And then finally they created a, I don't know what you call it,
like a viral loop, whatever it's called,
where people could access some of the data,
but they had to submit their own data.
And so in order to get a discounted price.
And that kind of created this loop where now they have so much information
on different companies, how they work.
If you Google like a company and then revenue,
you might find Zoom info that will show up,
but it will say their contact information
where their offices and things like that.
And so they started just by the two guys,
just phone calling.
And so these company,
data businesses can be cool
because you can brute force your way
to get like a nice little MVP.
So anyway, that's my spiel on Milk Road.
I think that I don't know the background
of what the owners are doing.
So I could be totally off.
That's what I would have done instead, though.
So here's a tool that's pretty cool
that's related.
Have you ever heard of particle?
dot com.
No, I'm going to go to it now, though.
So particle just without the E, so it's P-A-R-T-I-C-L.com.
Unlock the power of driven product development.
Yeah, what it should say is, see how much any e-commerce store does in sales,
because that's what it does.
That's like the layman's term, like, again, Zoom info is like,
hey, you want to sell shit?
We'll tell you who to reach out to, and here's their email address, right?
They have to sort of mask it to make it sound a little fancier than it is,
but it's very functional, very useful.
And similarly, particles pretty cool.
So what they did is for pretty much all the major e-commerce stores,
they, what they did is they have a way to go to any like kind of Shopify store
and estimate with fairly high confidence.
It's not perfect, but it's directionally correct.
What that store does in sales within that,
which skew they, which skew they, they,
they sell, like, you know, what's the top selling,
top selling products, bottom selling products, that sort of thing.
And so you could do really great competitive research and market research to try to figure
out where are their gaps at the market.
Oh, okay, this company is doing really well, but there's not a lot of competitors that
also sell that product.
There may be an opportunity to go in there.
Or, hey, we're doing really well with these three products, but our competitor,
they have this other product line that we don't have that's doing really well.
And so it's a cool thing that they built using basically like,
It seems like crawlers and scrapers to go onto an e-commerce store and sort of estimate the volume of sales for product.
It's not perfect.
It's like, you know, because I looked at it for like our brand and a couple of the brands of people I know.
And so, you know, the sale, the exact sales number.
Like if it says 50 million, they might do actually 70 million or 60 million.
Right.
It's not directionally.
It's directional.
It's like it's not 500 that they do probably.
and it's not five.
It's more like 50.
But the product level stuff seems to be more accurate
where, again,
relatively like product A is more popular than product B by double, right?
Okay, interesting.
What can we learn from that?
And they sell this thing for like, I don't know,
20 grand a year to your point.
Because if I'm a retailer and I can be smarter
about my inventory purchases,
I'll make back the 20 grand
in one or two purchases just by having this in Intel if I didn't have it earlier.
So it kind of makes sense how these companies are able to charge so much.
Is this company big, particle?
Yeah, I think they're pretty big.
I don't know too much.
You can't search them on the platform, unfortunately.
But it seems like they're doing pretty well.
Who's the owner of Milk Road now?
What are their names again?
Mike.
Kendall and Mike.
Kendall and Mike.
Bravo.
Launching a different product.
I'm going to send them this clip.
They don't listen to podcasts.
They don't listen to any podcasts.
And so, like, in fact, when we first met him, I was like, yeah, I think it's a podcast, blah, blah.
And then he's like, wasn't really that interested in the podcast.
And I was like, do you listen to our pod, any pod?
You'll listen to podcast?
He's like, no, why would I, I didn't really understand.
Why would I do that?
Like, he was just like, I just feel like I should just work instead of listen to other people talk about work.
Okay.
Oh, well, tusha.
Absolutely right.
That is what a successful person would say.
if you guys are listening,
that's what I would have done.
This is what I learned from launching my product.
I mean,
trends was successful,
but I realized we could have had two zeros
at the end of our revenue,
probably if we would have done things differently.
Yeah, good feedback.
I like it.
What else you got?
Okay, well, that was amazing.
Let's just first to start with that.
Great idea.
Next.
You know, a guy with great ideas.
You're getting those backpacking reps in nice.
Yeah, yeah.
Can't stop, won't stop.
Never quit.
No days off.
I'm going to let it slide that you said,
batpacking.
That's what I'm going to do because I'm a nice guy.
So with ideas like this,
I think I should be in the tech all-star game.
What's the tech all-star game you asked?
It's something I wish existed.
So I tweeted this out.
And I think that I laid out my case for why the tech industry needs its version
of the NBA All-Star game.
So tech is getting pretty big.
In fact, somebody pointed this,
somebody who's not in the tech industry,
pointed this out to me.
They go, yes, weird.
I feel like tech is the new shit.
Everyone in Hollywood's like talking about.
He's like, you know,
like the Facebook movie was dope.
He's like,
and then they came out with Silicon Valley,
HBO and they have like,
you know,
they have the,
the WeWork movie.
They got the Theranos movies.
They got the Uber story.
They got the,
like it's making its way more into pop culture.
And what happens when something gets into movies is
those heroes become
heroes. So the protagonist
in these things becomes
like a new archetype that
people want to follow. And so he was
pointing this out. He's like, I think tech has just
crossed over into this thing where the cool tech
people are now popular. You see this with
Elon Musk, Mark Zuckerberg.
They're like, their household names
now, Jeff Bezos, whereas, you know,
I couldn't have told you who the CEO of IBM
was growing up. I had no idea, but
that's changed now. You still can't
name the CEO of IBM.
Couldn't tell you what IBM's
I used to not be able to name who the CEO of IBM was.
I still can't, but I at least want to know.
I definitely used to not be able to.
So I think somebody should create this.
I think somebody should create a weekend event that's produced like the NBA All-Star Weekend
and get the best talent in the tech industry to compete.
So here's how I think you should actually.
You're going to have like a like the layup contest or like the base,
the base hit derby?
No, no, no, no.
It's going to be a hackathon real simple.
So it's a hackathon.
That's the main attraction.
That's the game is a hackathon.
And what we'll do is each.
So you only get invited if you're like a legit awesome tech company.
So you go from like the top like, okay, Facebook, you get to send a team or maybe a couple teams.
And but so does, I don't know, Figma.
You guys have made it.
Congratulations.
You get to participate in the thing.
And so the CEO of each company gets to.
recruit one engineer, one designer, and one marketer for their squad.
They get to come and they're going to compete in the weekend hackathon.
They got to build something awesome and they have to pitch it at the end.
And you get to kind of see these people actually like watch them cook a little bit.
Like let me see you actually do work.
Are you creative?
Are you interesting?
Can you build something cool?
Can you sell?
Can you pitch?
I want to see that in action.
I think it would be a phenomenal recruiting event for companies.
I think it would be just a great like kind of.
brand builder. I think it'd be fun for these people because, I don't know, most tech
CEOs jobs are actually like just dealing with problems and not even the fun types. It's not
even like product problems. It's like people problems and lawsuit problems and shit like that.
So I think it'd be a nice diversion for people who got into this because they like to build shit
and that this is how they actually started their company. And I think that the way that Elon and
Zucker sort of competing now, I think it's going to open the door to more direct competition,
friendly competition amongst tech people. Then I think you,
you do the fun gimmick games, right?
You have the, whatever, the speed typing contest or you have who can do X while they're
drunk or whatever.
You come up with like some random ass games for other people to try as well.
You broadcast the whole thing.
And I think that like you could kind of, if you had the right, like if I'm, I was trying
to think who has the incentive to do this?
So none of the companies have the incentive to do this.
Only somebody just such like stupid like me has the incentive to do this where I'm like,
yeah, this is what I'm going to spend my time on for the year.
And like, I don't need money so I can just like do this.
And like, I think the whole thing, it would be profitable because you could get sponsors for the whole thing.
And I think either me or somebody like Eric Tornberg, I thought would be great at this because he's got a lot of great connections.
And he comes from the sports world.
So he like appreciates that part of it and sees that it's missing here.
I also think that VC funds like sort of like Andrews and Horowitz or whoever could use this as an excuse to create like a festival or a fair that's different than a traditional boring conference.
So nobody's going to do this, but I think this would be a fun idea.
I wish this existed. What's your reaction?
Do you remember the Silicon Valley Sports League?
No. What is that?
It was awesome. It was like a rec sports league.
And we did soccer one season. Another season, it was flag football.
And it was awesome. It was basically different companies would pay 10 grand per season.
And you could have 10 players play. And it was like a really fun way to like hang out and,
you know, get to know your team and like play sports.
And it would at the time, I was at apartment list.
So it was like apartmentless versus, I forget, whatever company was like nearby.
And you like, it was awesome.
It was really fun.
And the guys who started it used the profits to bootstrap their company.
And it was sick.
And they said they made millions of dollars from it.
You've not heard of that?
No.
But I'm on their website right now.
I don't know if you've been there in a while.
No.
Look at this banner image.
This might be the worst banner image I've ever seen.
It's two evil-looking tech guys.
pretending to play football against each other.
The guy is holding the football
not like how you would hold a football
when you run, first of all,
tiny hands and can't hold a football.
And the other guy looks like an absolute hyena
that's actually coming to take your data
and sell it and not play sports at all.
The artists who did this
hates the tech industry.
They lost their two-bedroom loft
in San Francisco because they raised the rent
so that some tech bro could live there
and now he's on the street doing art like this.
You just have to make it boxing though.
You got to get to the boxing.
I mean, the YouTubers are doing it now.
But people aren't going to do the boxing thing.
Like, even, like, best case scenario is this Elon Zuckerberg thing.
It's also not even going to happen.
It's not going to happen.
They have too much to lose.
And it's too hard to be good at boxing.
You've seen this with the YouTuber thing.
Jake Paul actually, like, dropped out of life and has, like, trains boxing for years to look okay.
And, like, imagine a tech, an interesting tech person is, like, in their 40,
are 50s typically.
Or they're like the scrawdiest
25 year old that like
spent their whole life building the thing and not
working out like I just don't
think it's going to look okay. I think it's going to look
really bad and sad when you watch it.
Why don't you just do this?
What's holding you back? I mean, it seems fun.
Yeah, it seems fun, but I think
it's a you know, it's a fun
idea that if I knew that I
could get the right people involved, maybe
but you need the A players to do this.
I'm not interested in apartment list head of growth versus, you know,
feet finders, you know, customer success guy.
Like, you know, we're not doing that.
It needs to be Zuck and his team, Elon and his team.
And then like, you know, like it needs to be like top people doing this.
Like the Airbnb founder, like that's who people would want to tune in.
Because you don't get to meet these people.
You definitely don't get to see them work.
You only see them giving rehearsed interviews about how they started something 10 years ago.
or like why they're not ruining the world right now.
Like that's the only thing.
That's the only context we see these people in.
You don't really get to see them in a context that makes them likable, favorable,
and like, you know, admirable.
Are you on a roll right now?
Should we just let you rattle these off?
I had three like alliterations there pretty much.
Well, I thought the feet finder was a gem too.
That was on my list as an idea, but I haven't researched.
Somebody just told me feet finder crushes it.
And I go, what is Feetfinder?
And they go, I think it's only finder for feet.
And I said, bookmarked that.
We'll look more at that later.
Is that really a thing?
FeedFinder?
Oh, my God, you're right.
It is the safest place, the safest, largest, easiest website to view buy and sell
feet content.
Great.
Oh, my God.
Dude, this is wild.
You're right.
They do kill it.
Oh, wow.
Yeah, that's some homepage.
They get four million.
Yeah, we'll save this for another time.
Oh, my God.
That is a homepage.
Don't go to Feetfinder.
com if you're with your family.
All right.
Let me give you another quick one.
So related to my only fans and now FeedFinder curiosity.
Okay, so Ben sent me a link to something called OnlyPage.com and page as in like the girl's name page.
And I thought this is kind of interesting.
So I go to it and it's basically OnlyFans.
So there's some model named page and she's like, hey, subscribe to me and you get my content.
You get the same things as OnlyFans.
but she's hosting it on her website.
It's that golfer.
I don't know what.
What's her full name?
I don't know.
Is she a famous athlete?
I have no idea.
I think she started as like a mediocre athlete,
mediocre golfy,
but she's a golfer,
but she's really good looking.
And so now she's in the news and stuff all the time
for just being like this hot athlete.
Her name's Paige S.
I forget her last name,
but something like that.
I mean,
the variety of content here,
you scroll down,
it's golf instruction.
And it says warming up
and she's just bending over on a putting green.
It says,
the mental game and she's talking about that
and then there's just bra tutorial.
I don't know how many guys are subscribing
to watch a bra tutorial for that
the bra techniques
but you know, this is
she knows what she's doing.
Let me just put it this way. I sent you her
Wikipedia. It's Paige
Sparanac. So I guess she
was a former professional golf player.
She was a Division I golfer and then
she just got famous for being pretty good at golf
and then people were like, you're very attractive
and she was like, oh, I guess I should
I said lean into that one.
She's talking to her mentor.
She's like,
I'm,
I'm pretty good at golf,
but I'm amazing at boobs.
Like,
where do you think I should go with this?
And they're like,
you know what?
You should focus on your strengths.
And so anyways,
what I thought was interesting about this is,
this is basically a direct to consumer version of only fans.
It's what Shopify did.
So like you,
before Shopify,
it's like you could list your products on somebody else's marketplace,
like Amazon, Walmart,
whatever.
So that's like one alternative.
You can be an Amazon seller.
You put your product on Amazon.
Amazon is the storefront.
People go to Amazon.
They find your product.
That's how OnlyFans works.
People go to go to your OnlyFans.
It's hosted on OnlyFans.
OnlyFans is the tech platform where you make your purchases through.
This is interesting.
Somebody must have created for her.
There must be some company behind this.
Or she built us herself, which is a shop like a Shopify version of OnlyFans.
She has her own branded domain, her own store.
and she's handling her own customer relationship with customers.
So, for example, when you sign up to somebody's only fans,
you don't get their email address.
If they churned, you could never market back to them that way.
But with this, theoretically, she could.
And so I thought this is kind of interesting.
I wonder, like Shopify turned out to be a very big deal in the like,
kind of like commerce landscape.
Clearly only fans, the niche is doing, you know, billions of dollars a year as a product,
like, I don't know what you would call it, category.
Can somebody create the Shopify for that?
That's kind of interesting to me.
I don't know.
I don't know.
The company behind her page, it's called Uscreen.
So uscreen.tv, the letter U and then screen.
dot TV.
And it's the all-in-one membership platform for creators.
Delight your die-hard fans with exclusive video content
and a vibrant community across your own mobile app and website.
And on their homepage, they list like some YouTuber with 2 million subscribers.
They list a yoga company.
Kids art.
Is that what it is?
There's kids art.
There's yoga.
There's like some German guy.
There's like a pregnancy blog.
And now pages using it.
Yeah.
She's like they're big.
She's definitely their biggest.
Sorts by best selling.
Yeah.
So it's a company that's doing it.
And it looks like she just found like a course.
creator company and was like,
or a membership platform. Yeah.
Yeah, yeah.
She's like, yeah, we're going to do that.
We're going to go ahead and just only pay $300 a month.
This is interesting.
Their thing says 150 million earned by creators each year.
That's pretty interesting.
That's not like a small number.
They say they have 9 million end users.
So like members on the other side of the content.
Yeah.
And so I never heard of this.
Have you ever heard of this?
No, I've never heard of it.
And it looks like they're killing it because they just made maybe some,
policy changes that would not allow like kajabi or something to like appeal to that type of creator.
But it's smart. So if you click their leadership team, they have a big team. It must be a big company.
They have got a huge team. It looks like they have 50 to 150 employees. So it must be working.
And if you look them up, you can't find any funding information about them. The company might be
killing it. And we just, dude, I want to make a Chrome extension that's just called the honesty filter.
and it just changes the website homepage to say what it actually does.
It should just say, monetize your body.
Yeah, with less fees than OnlyFans.
Yeah.
And like, you know, the Zoom info, get people's email address and spam them.
These are like what these companies actually do.
But if you go, like, if I go to Zoom info, what does it say?
So the guy who started it, his name's PJ.
It looks like on his LinkedIn, he says they're north of 20 million.
in an ARR, they're bootstrapped,
and it's based out of Washington, D.C.
This is a legit company.
And before that, he had a web hosting site.
Anyway, this guy...
This thing is bootstrapped?
Is that what he said?
Yeah, that's what his LinkedIn says.
So they're probably doing...
They probably take, like,
I want to say, 5 to 10% of this,
so maybe something like 10 to 15 million a year in revenue for them.
Yeah, and he says that...
He's killing it.
It says in his LinkedIn, it's over 20 million in ARR.
It says, fast-growing and profitable bootstrap SaaS business revolutionizing the way that video-based entrepreneurs make men get off.
That's what it says.
So, yeah, PJ.
Oh, you got to turn the Chrome extension off.
Oh, my God, you got you there.
So, kudos to PJ.
My Chrome extension is called TrueDat.
And you can find it in the Chrome store.
That's his side hustle.
Good job, PJ at Unscreen.
I don't see Paige on their home screen.
I don't know why I wouldn't see that.
She has 4 million followers on Instagram.
You got a guy on here in the front page with 1.8 on YouTube.
We got to put Page on there.
But that's what she's using.
So her name's Paige Sarah Nick or something like that.
Well, maybe with your new body, I don't know.
Maybe you screen, I screen.
We all scream for Sam's screen.
You know what I'm saying?
Yeah.
And Paige, what's up?
that's a joke
my wife who's listening
that's a joke
but I do see that page
is recently divorced according to her Wikipedia
no I'm just joking
she's like a nine I'm a four
that won't ever work out unless
we can figure it out a way
yeah on screen
or you screen whatever it is good job
kudos to you guys
they're taking that business of people who don't want
to deal with these people
I don't know why more people don't do this
I guess you have to have a really big
I mean, you need a big audience.
Pages 4 million Instagram followers.
But does Only fans even drive audience?
Do they drive a significant amount?
No.
They intentionally don't drive discovery.
So it's kind of like Shopify anyways.
You promote yourself.
They're your storefront.
But the thing is, it'd be like if every Shopify store was on,
it was called Shopify.com slash store name.
And if you couldn't collect your, you know, the emails or phone numbers of your
customers.
so you couldn't like, you know, sell more products to them or whatever.
It's all done through their, through their platform.
Yeah.
And you screen advertises that they have like a community platform.
I don't think I want to be part of that community, but just the paywall part might be worth it.
So if you're a creator, I'd be like, yeah, I'll accept their money, but I don't want to like, you know,
I don't want to like talk to them on a regular basis.
That'd be weird.
Yeah, that's a good fine.
What do we go from here?
I think that's it.
I think we wrap it up.
All right. Well, that's the episode.
By the way, really quick.
That's the pod. That's the podcast.
I know. I wanted to tell you something really quick.
I just got a text while we were recording from Jason Yanowitz at Blockworks.
And he goes, today I got asked to leave the bank because I was laughing so hard at Sean's Taco Bell story.
They were like, sir, could you please leave your call outside because I had headphones in and was laughing so loud.
So, so loud.
I said, yeah, yeah, no, you need to listen to this podcast.
and they were like, sir, what are you talking about?
The Taco Bell story, it worked.
He should have just taken off his AirPods and played it out loud for the entire bank to hear.
He's like, whoa, you got to hear the story that Sean tells about making eye contact
with a guy who's farting at a Taco Bell.
And can I please deposit $500?
No, apparently that was a hit.
A lot of people like that Taco Bell story.
Congratulations.
You should do more uncomfortable things.
I went and replied.
to a bunch of the comments on YouTube.
If it comes from the channel name, that's me.
So I replied to a bunch of them because I had said, like, we read and reply to every comment.
I know.
People got mad at you.
We read all the comments.
Now there's a lot.
There's 700 comments per episode, which is a lot to reply to.
I did it for one.
And I was like, okay, I can't go do that for the next one.
So I think it's going to be kind of like, I reply to, I read all of them and reply to, I don't
know, 100.
each time because it's now getting
I read all of them I read all of them
and a lot of them they got mad at us for
being they called us all a bunch of cucks
for liking zuck they said
you're zucks cucks
yeah cuck army what's up
we have tattoos on the inside of our wrist
dude isn't it crazy that
it burns hot whenever whatever
whatever zucks working out
that zuck is now on the liberal side of the stuff
somehow we're like you know left of center
because we like Zuckerberg
that's so funny that he's fallen
like on that side of this argument.
Yeah, yeah.
I don't get it.
They got mad at us.
But anyway, that's the pod.
We'll read all the comments.
That's the pod.
I feel like I can rule the world.
I know I could be what I want to.
I put my all in it like no days off.
On a road, let's travel, never looking back.
