My First Million - Tech All-Star Game, Milk Road Pro and Big Box Strategies

Episode Date: July 13, 2023

Episode 474: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) talk about big box store strategies, Sam's latest body experiment, Milk Road Pro, and the Tech All-Star game that Shaan wants to start. Wa...nt to see more MFM? Subscribe to the MFM YouTube channel here. ----- Check Out Sam's Stuff: * Hampton * Ideation Bootcamp * Copy That Check Out Shaan's Stuff: * Try Shepherd * Shaan's Personal Assistant System * Power Writing Course * Daily Newsletter ----- Show Notes: (00:30) - Big Box Strategy (07:45) - Sam's body experiment (25:25) - Milk Road (37:10) - Particl (41:20) - Tech All-Star Game (49:35) - OnlyPaige ------ Links: * EchelonFit * Milk Road Pro * Particl.com * Silicon Valley Sports League * OnlyPaige * Paige Spiranac * Uscreen * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. ------ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Transcript
Discussion (0)
Starting point is 00:00:00 We're like, yeah, we're just going to do the same thing, but a little bit cheaper. We're calling it an echelon. It's pretty wild that they pulled this off. I saw them originally at CES. I was like, oh, cool, a Peloton booth. And it was echelon. It was the same thing. It was the exact same thing.
Starting point is 00:00:13 I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel. Never. What's going on? Yeah, you know, lots of things going on. Where do you want to start?
Starting point is 00:00:26 You drive. What do you got? All right, I got a couple quick, like, random. ideas for you. Okay. So I'll call this the big box strategy. Okay, here's my big box strategy. So I saw recently that Kevin Hart was like, hey, our new thing is live at Walmart. And I was like, new thing, what is it? The list looks pretty much like athletic greens. And sure enough, it kind of is. It's just athletic greens plus Kevin Hart going into Walmart, like lower price point, basically. How much is it? Athletic Greens is like 80 bucks a month.
Starting point is 00:00:58 Yeah, athletic greens is expensive. Let me see, greens. Let's see his thing. Vida Hustle is the name of his. Oh, my God. And literally, it's like a picture of him drinking his greens and electrolytes on the cover or whatever. So anyways, I saw it going to Walmart. And I had had this realization the other day when I was walking around to Costco.
Starting point is 00:01:17 I was walking around Costco. And Costco is amazing. Costco, if you have a Costco deal, if you talk to anyone who has a Costco deal, they're like, Costco drives insane volume. It will make us as a company. It also might break us as a company. Because they cut like pretty ruthless deals. And if you ever like lose Costco or they like, they don't go through with their purchase order,
Starting point is 00:01:37 like you might be screwed. But Picasso could drive a ton of volume and I was walking around. And I basically saw in Costco, if you go look, every electronic like piece of equipment that's there is like a, it's not a Chinese knockoff. It's like an American knockoff of an American product. Yeah. It's like their light version.
Starting point is 00:01:56 There's this mattress nine sleep. It's like what the this is this just like, Dude, I have a $300 Costco mattress in one of my rooms in my house, and whenever guest stay, then they go, where'd you get this mattress? They ask about it all the time. I'm like, fucking 280 bucks at Costco.
Starting point is 00:02:12 So basically, they have a lot of these, like you know, blenders, you know, like fitness trackers, things like that. So they have like, they need kind of like, they need it a certain price point. So there's a strategy, which is basically, you take the highly desirable thing
Starting point is 00:02:27 that's kind of a too high price point, like athletic greens or another one, Uru ring. I don't know if you've ever looked into buying an uro ring, but it tracks your sleep. It's whatever, it's a cool ring that tracks your sleep, and it's like,
Starting point is 00:02:40 it's like $700 or something like that for this ring. And maybe they've changed the pricing now, but like I think when I bought it, it was $700. Or, okay, it looks like it's like $500, I'll say. So about $500 bucks for like the,
Starting point is 00:02:54 kind of like the Generation 3, uro ring. They've sold like a billion of UruRing. So there's definitely demand for this product. The cumulative sales is that high. But you go to Costco, there's no UruRing and there's no replacement for URRing. I think you could create a company that just says, I'm going to make a URA
Starting point is 00:03:13 URA ring like thing for Costco. And that's the entire business plan is just to do that one thing. And if you do that one thing, you'd be more successful than 99% of ecommerce stores. You got to think smarter and not like try to work so hard. So like similarly, I would go and I would hunt down. What are the products that are not yet in Walmart or Costco, places that drive insane volume, Target's another one, that there is proven kind of like high in New York, L.A.
Starting point is 00:03:43 Lilloo Lemon drink, a Lillian peloton type of customer that, that buys a product like that and you just bring it down market. And like just make it a little worse. Like there are a gun. And like, you know, they've done this with a bunch of them. and go figure out which one is not there. Like, for example, the mattress thing, it's actually not there yet. There is no eight sleep mattress there.
Starting point is 00:04:03 There is no ure ring there yet, at least last time I walked around. And I think that's just a simple strategy for e-commerce. Have you heard of echelon? Eschelon. No. You should look up echelon. So, echelon is a fitness company. They started...
Starting point is 00:04:17 Oh, it's Peloton. It looks exactly like Peloton. I don't know when exactly they started, but they... It's an American company, I think, too. So if you go to Echelon Fitness, I think, think they maybe have changed their branding, but before it was the same red as Peloton. It looks the same as Peloton. It was a Peloton, but cheaper. And they now they have, yes, and they do, the guy who started, I read this interview with him. So basically they have the mirror, the fitness
Starting point is 00:04:46 mirror that was really popular called Mir. They have a smart rower, which a few companies did. And they did the Peloton bike. Now they have a smart treadmill. And they just did the same thing, but cheaper. and at first it was all the same branding. But instead of Peloton, it said Eschelon. They're untracted to $200 million a year in revenue this year. I think it's a bootchrap company. Like I think they just said like, whatever you do. So it says Peloton rival Eschalon Fitness, Eyes, $1 billion evaluation.
Starting point is 00:05:13 So maybe they've, oh, they recently raised some money. But they were like, yeah, we're just going to do the same thing, but a little bit cheaper. And we're calling it to the echelon. It's pretty wild that they pulled this off. I saw them originally at. CES. I was like, oh, cool, Peloton booth. And it was Eschelon. It was the same thing. It was the exact same
Starting point is 00:05:31 thing. It was pretty funny. And they do, they have a ride with Pitbull. So, like, Pitbull, the rapper, is like the guy that they chose. They're in Walmart, Costco, Target, things like that. Whereas, you know, Lulu Lemons company, Mirr and Peloton was like, fucking Walmart
Starting point is 00:05:47 people, not a chance. Like, we want skinny people to get skinnier. You know, like it was, that was their whole shtick. And they went the exact. It's like, Peloton, but the seat is wider for other sorts of people. That's what their motto is, other sorts of people. Your type. We are your type.
Starting point is 00:06:08 Yeah, we're going to make you look like the before picture instead of the way before picture. And so, anyway, pretty cool that they've done exactly what you're talking about. This Kevin Hart thing, it's kind of stupid. It's kind of cheap, though, right? If I'm Kevin Hart, I don't know if I would be doing this stuff. $100 million is going to be stupid because that's what he's going to make off this thing. I have a meaty topic about your old company, The Milk Road, and how I think that you guys have
Starting point is 00:06:36 just made a huge mistake. I'm going to bring that up in a minute and I want to get your opinion on it. But before I do, I want to talk about something that's not business related at all, but it kind of is. And I'm going to get to it. I've been working on like different body stuff. Like I love like experimenting with body. And this is like a little vein of me. need to bring this up. But I posted these pictures in our doc and they're about two months apart. And basically what I've been experimenting with body wise is like getting super lean and like somewhat skinny and then like gaining weight again. But without getting fat, you know, they call it like a dirty bulk. That's when you eat like a ton of food and you,
Starting point is 00:07:15 but you get muscle and you get fat. I've been experimenting with that. But look at the difference of the two pictures that I shared. And if this is on YouTube, we'll put it on the screen, I guess. It seems a little weird, but I guess we'll do it. Dude, we're making this the thumbnail. If you're going to bring this up, we're getting the click. So welcome all of our thumbnail viewers who clicked because you saw a before and after of Sam. Well, it's not, the pictures aren't that shocking. But here's what I've been testing.
Starting point is 00:07:40 Just a difference of two to 300 calories a day for two months. So you go down to like 1900 to 2000 or 1900 or 2100-ish. That's my window when I'm getting skinny up to like 23, 2,400. that's the difference. 300 calories a day, 200 calories a day, that's the difference. That's like a twinkie or like a pack of M&Ms. That's not a lot. Two slices of cheese or something.
Starting point is 00:08:06 Yeah, it's not a significant amount. In my case, it's mostly protein. So it's a little bit more protein. Is that crazy how big of a difference that can make? It is crazy. I saw you post that on IG. And I was, I had a great joke or something. I remember I had a great joke.
Starting point is 00:08:21 And then I was like, you know, I'm not going to make this joke. This is me getting wiser. I said, I'm not going to make this joke because some people get real sensitive about their body and they don't want jokes. Like, even a funny joke won't come across well. So I said, let me just hit the like button and move on, carry on here. But I do have a question for you. Just say it.
Starting point is 00:08:40 Just say it. Come on. I don't even remember right now. It was something about like, you know, when a person's like super fit, then you have to pull them down. When someone's like fat, you have to like bring them up. So I was, I was going to make funny in some way. But, you know, I don't remember what it was at this point.
Starting point is 00:08:54 I have a question for you. The thing that stood out was you were basically saying this is a 200 calorie difference. And I was like, that's kind of stunning. It's stunning. By the way, that's not precise. So I typically weigh stuff. I've been traveling for the last six weeks,
Starting point is 00:09:10 so I don't weigh stuff, but I track everything. So a lot of it's eyeballing. So I could be, give or take. What do you track and everything in? My Fitness pal. So I use my body tutor, and I meet with them weekly,
Starting point is 00:09:20 and we go over like the plan, and they give me like the plan to use. And then I have a trainer called Central Athlete, and they tell me what workouts to do. And so I just track everything and they review it all. Right. And so you, what's a typical day of eating for you right now? So right now, I prefer getting a lot of protein early in the day.
Starting point is 00:09:37 So I'll do roughly 100 grams of protein. Are you fasting? Are you just doing the like 30 grams of protein within 30 minutes? Because I've heard both schools of thought intermittent fasting people like. I don't fast. And then Tim Ferriss in the four-hour body was like, no, no, no, protein right away, right when you wake up. I don't fast because it, uh, I'm hungry in the morning.
Starting point is 00:09:56 So I don't fast. So I get up around 9.30. I'll have a cup of yogurt. So that's like 15 grams of protein, I think. And then I'll maybe eat like a banana. And then I'll go and get a really hard workout in. And then afterwards, I'll do, I use a scent or momentous protein. And I do four scoops with just water.
Starting point is 00:10:14 And I drink that. And then I won't eat till dinner. And then at- Force a lot, right? It's a time. Isn't it supposed to be like one per thing? That's like the standard serving? One or two.
Starting point is 00:10:23 And so each scoop's like 20 grams. 25, yeah. So you just get 100 grams right there in that. Can the body even absorb that much protein powder at once? That's what I always wonder. So I don't know. I think that the preferred method is to get that protein from food and chicken, but I just like doing it. So I just like drinking it one and I feel really full.
Starting point is 00:10:42 And then at dinner time, I eat chicken and vegetables and usually like a dessert. Well, wait, so there's no lunch? That's my lunch. It's like the protein. I just feel good. So you eat a banana, a thing of yogurt, you drink a shitload of protein powder, and then you later for dinner, like we're talking like 6 p.m. now, something like that, right? Yeah, yeah.
Starting point is 00:11:03 I'll eat like a 1,300 calorie meal. You have a huge dinner of chicken and veggies and well. Chicken or fish and veggies. And the veggies will be something green and also like a potato. And then I'll usually do like a piece of candy or ice cream or something, like a small. very small serving of that. Like last night I had chocolate covered almonds, like 250 calories worth. And that adds up to roughly 2,100 to 2,300.
Starting point is 00:11:32 23 to 24. Yeah. That's crazy. I mean, that crazy? Like, that's so different is what I should say, because obviously it works. So maybe I'm crazy for not doing that. But here's the thing. That sounds like so little food.
Starting point is 00:11:46 It's not that much food. Sometimes if I have a really hard workout, I'll do a banana. and a bagel, but I'll just do a plain bagel, like, 350 calories of carbs right before I go workout. I'm not like, I don't know if this is the right thing to do. I think I think probably the right thing to do is to get like proper food, but I just don't. I'm looking at this photo. It looks like the right thing to do to me, right? Like what else? What are we measuring here? Yeah, I don't know. Instagram likes. That's how you measure your health. And that is working right now. So here's the thing, though, that I've learned. And this is like changed my confidence in
Starting point is 00:12:19 life and in business and everything. Learning how to manipulate your body, because like, that's what everyone wants to do is either get skinnier or gain weight. Like everyone, like, wants to do something with their body. Once you learn. Yeah. How many people are happy? Just like, yeah. Yeah, like, everyone wants to improve their body in some way. What I want. Yes. But the thing is, is like what I've learned. So I've been going hard at this. I think like, it was two years ago. I texted you and I go, I go, I'm going to become an Instagram fitness influencer. It was a joke, but not entirely a joke. But I was like, I want to figure this out. And so I just went and learned how it worked. And once I figured out that it's like a mathematical equation, life became so much
Starting point is 00:12:55 better. And it was just like, you do this, you do this, you do this. And you do it for three, six, 12 months, or whatever, you likely are going to see results. And then what it did was it gave me so much confidence that it's, I realized, wow, this is just like business. Business is actually the same thing. You do this, you do this, you do this. And the likelihood of getting some type of result is high. Hopefully you'll get your desired result, but you're going to be better than when you started. But then it's like that became the truth for me. It was as if I had bad eyesight and I put on glasses. Like that became the truth with so many other things.
Starting point is 00:13:24 You do this. You do this. You do this. And you trust the process. You hire a coach or you develop your own plan. You follow the plan and you have to do it for three, six, 12 months, whatever. And it's really fun to start seeing results. And then what's particularly with the body, I think emotions would be next.
Starting point is 00:13:40 But with the body, it's like, oh, wow, I can manipulate that. And then also with money, we do it with money. I can manipulate money by doing X, Y, and Z. Then it becomes like, I can do anything. And so, like, once I've conquered the body part, it feels awesome. It feels so good. That's exactly. That's so on point.
Starting point is 00:14:00 And by the way, the opposite is true. When you want something and you don't figure out how to bend reality to make it happen, a little seed of doubt gets planted in the brain. That's now there that says, And you're like, man, I can do anything I put my mind to it. And there's a part of your head that says, really? Or is it like that diet? Or is it like sleeping early?
Starting point is 00:14:22 Or is it like, you know, making money, whatever the thing that you wanted to do, that you didn't actualize, you didn't manifest into reality by doing it. I'll tell you a little story. This is very much related to a conversation I had yesterday with my trainer. So talking to my trainer and I said, I wrote a number on the, on the mirror. I just went in there. I wrote 53. He's like, 53 what?
Starting point is 00:14:46 Like, what do we do? 53 of something? 503 push-ups. What is this? I go to 53 days left. He goes, what do you mean? I go, oh, I had this realization. I'm eight weeks away from having the body I want.
Starting point is 00:14:56 That's 56 days. Where did you start and where did you? At your peak, you were like 280? No, no, no, no. I'm basically the same weight. I was at the start. You look way different. Traded muscle and fat a little bit.
Starting point is 00:15:07 Oh, no. I was like 220 and I'm currently like 229 through 30. So it's like I actually went up and wait a little bit, but the composition changed a bit. Sorry, you just looked horrible when you started. Now you look awesome. So that's a great compliment actually. No, you can see your you can see your biceps. You look you look significantly different from when we first started. So I told I said I'm I'm eight weeks away from everything I want. He's like, oh, that's great. I said, so I'm just, I'm keeping track right now. I'll just keep changing this number every day that I eat exactly
Starting point is 00:15:38 the way I want. This number goes down. And if I don't, we go back to the beginning. And We start. I don't know if we go all the way back or if I'm just going to like add three every time I'm, uh, if I, if I, if I slip, but I haven't slipped yet,
Starting point is 00:15:50 so I haven't had to think about it. All right. So anyways, we're talking and we have this philosophy. So we in my trade, we have this philosophy where, um, we both are very into mindset.
Starting point is 00:16:00 And what's cool is what happened. What I had experienced previously in my life was, I'm really into mindset things. I'm basically like, you know, in San Francisco, there's that angry Jesus guy who walks around with a megaphone. Yeah.
Starting point is 00:16:13 Being like, Jesus lives. He's alive. He's alone. This guy just walks around so much. In the heart of where all the startups are, there's one guy that just walks around like that. He's famous. Everybody knows him.
Starting point is 00:16:24 I was kind of that with mindset stuff. I'd be like, life is what you respond, not how you react. There is no meaning except the meaning you're giving it. Ha ha ha. Your mood is your choice. I was just like walking around.
Starting point is 00:16:38 And nobody really cared. And in fact, most people were generally somewhat annoyed with my ongoing conviction in like the mind, the power of the mind and how important it is to master the mind. Your wife's like, yeah, I get it, Sean. If you think you can or think you can't, you're probably right. I get it.
Starting point is 00:16:55 Just eat your fucking noodles. Yeah, I think you can take out the trash. Like I told you too. You know, that's kind of where she lands. And I'm like, but isn't the trash already taken out when we really think about it? Yeah. That annoying guy.
Starting point is 00:17:08 And so then I'm sorry, I made my trainer. he's like he's got his megaphone I got my megaphone and they touched we were both into the same things I'm like you read that book I'm like in the morning do you sit down and think about these things he's like I don't you're like more annoying than like two
Starting point is 00:17:25 improv kids or two vegans take it out exactly we're two improv vegans hang it out exactly right yes and yes and you're just constantly like trying to one up each other we're just like yeah
Starting point is 00:17:38 with each other talk so so normal that's the thing. And to hype ourselves up, we're like, dude, it's so nice to talk to another black belt. It's like, there's a lot of white belts want to run around here. And you try to help them out, but they don't even really want to learn the techniques. It's so nice to talk to another black belt.
Starting point is 00:17:54 You know what's nice about it? I don't even have to say the thing, actually. I'll say two words, three words about the subject. Enough said. You actually already know, you've read the thing. You've actually practiced that. We already agree. There's no defensiveness. And so we just implement. What's your workout that day? Just back patting?
Starting point is 00:18:09 Today we're working on our triceps. Yeah. So while we're having this conversation, he's been, he's been telling me this thing. He's like, he's like, I like big weights and thin books.
Starting point is 00:18:24 And I was like, he's like, I like big weights and thin books. And so we'll crack each other up about that. He likes to lift weights. And he's like, I like thin books, meaning I like to just understand
Starting point is 00:18:31 the premise of the book and move on. And I appreciate books that are thin. And so we've always talked about simplicity. How do you simplify it? concept so that you understand it so that others can understand things. This is something I always try to do. And we've talked about like, what's simpler than a book, a thin book? What's simpler than a thin book, you know, a blog post. What's simpler than a blog post, a tweet. What's simpler than a tweet, a little catchphrase. What's simpler than a catch phrase? A gesture. And so we had been playing
Starting point is 00:18:59 with this idea of, you're doing too much. Do less. We were like, this phrase that I've been saying on the pod and off the body, the season I'm in right now is a season of intensity is the strategy. So for me, that applies very easily with a body, a diet thing. It's like, I don't need a new strategy.
Starting point is 00:19:18 I don't need a different workout program. I don't need a new coach. I don't need a new diet. I don't need a new anything. I don't need to go get a new app to track it. All I simply need to do is execute the very simple plan with much higher intensity. And so I just had this little thing where I just,
Starting point is 00:19:37 just this. If you're on YouTube, you see this. I'm just turning the knob up. The dial. And just turn the dial. And now what I'm working on sometimes, he'll just go, hold on,
Starting point is 00:19:47 he'll just turn up the dial. I know what that means. I know exactly what I need to do. I need to multiply the intensity I'm bringing to the current situation. I'm doing the same thing, whether it's on food or whatever. Just this all I need to do.
Starting point is 00:19:58 Everything I want is on the other side of this little gesture. All right, cool. It looks like you're rubbing a nipple. Your neighbors are just like, why's this guy doing like a nipple rubbing? He's like, be careful with that one. And I said, I only hear there's two possible good interpretations of this.
Starting point is 00:20:12 And so the reason of coming full circle to the thing you said, which is what I told him, I said, look, I wanted, he's like, you know, you got to know your why. I said, I know my why. My why is because I know that if I can do this, now there is an unstoppable feeling that comes from knowing that you put your mind to something and you did it. I said, I don't really care. I'm already married. I got two kids.
Starting point is 00:20:35 I don't need to walk on a beach and be attractive. That's not a thing for me. What I do care about is I can't have there be an area of my life that I wanted something in and not have bad reality to my will. Like I can't not have done that. Right. And so once I have done that, it's just yet another, yet another area of my life that I was able to do that.
Starting point is 00:20:57 Just dial up the intensity and get the result. And that creates the unstoppable confidence. It furthers the confidence to the point of being unstoppable. Because this is the only area of my life. I haven't yet done that. And so I highly recommend for anybody the area where you have struggled, that's the place to put the emphasis. That's the place to try to overcome,
Starting point is 00:21:19 not even for the thing, but because you want to be the type person who could do that thing. That's at least what's worked for me so far. And while I have a lot more momentum than I had in the past. Because in the past, I was like, do I really care if I have abs? I'm not sure that that matters to me. No, you definitely care.
Starting point is 00:21:32 But it feels good. I read this stupid article on Vice. And it was like, gyms are built for skinny people. And I can't go to the gym because I'm fat and people stare at me. And I thought, and this is for anyone listening who's fat right now or out of shape. Go to the gym. You want to know why. I have never been to a gym and seen a fat person and thought that person's gross.
Starting point is 00:21:51 I've only thought, dude, that's sick. They're getting after it. They're trying. In fact, I get inspiration when I see someone overweight because I'm like, damn, the first steps, the hardest. They're actually in a harder spot than I am. So if you're listening to this, fucking go get fit. It feels so good to, like, achieve a goal and to make progress.
Starting point is 00:22:07 It feels awesome. And so I've learned a lot over these past few years, like, getting my stuff together. And it feels amazing. I've enjoyed this tremendously. So I wanted to bring that up really quick. And what's cool is, like, once you, like, basically, if you're, like, out of shape and fat, you only need to do, like, like, for example, if, Sean, you were like, I just want to get strong. I'll be like, well, just do this, this and this.
Starting point is 00:22:29 It's really simple. Like, do five reps, five sets. of this, this and this. It's quite simple and then eat this much food. And then once you get like down to that like 80th or 90th percentile of fitness, then it's like, all right, we're going to do really small adjustments and you're going to see like bigger changes. So it's really fun to like see like, all right, I just need to like get to this point and that's easy. And I'm going to do a general plan that works for everyone. And then as you get fitter, it's like, oh, you're just going to dial this a little bit, dial this a little bit. And that's really cool to like see those
Starting point is 00:23:01 little small changes, 300 calories a day. What does that mean? Or eating a bagel instead of a banana before your workout, does that change anything? So, like, these little small things, it's been really fun to, like, see how that works. And I think maybe just because I get older and my body doesn't respond the same. So it's like these things actually matter. But if you're listening to this, that's what you have to look forward to if you're out of shape. If you're already in shape, it's really fun to test those small dials. I have one topic, Sean. So last week, or this week, maybe, Milk Road, your old company. So Sean started to come company called Milk Road. It was an email newsletter that was a daily news newsletter for crypto enthusiasts.
Starting point is 00:23:37 It was awesome. It still is awesome. You guys, you sold it. And so it's not you or I don't actually know what your involvement is, but you launched this thing called Milk Road Pro. I believe, so the launch for it was cool. It happened. I actually don't see the date, but I'm looking at like the newsletter when you launched it. And it's like $300 a year or $20 a month. Sorry, $10. No, it was $10. $10 a month and $150 a year, whatever. And what you get is you get market insights and deep dives from Milk Roads research team, weekly recaps on everything happening in the space, quarterly funding breakdowns. Cool.
Starting point is 00:24:16 Awesome. First, before I give my criticism, I think it's sick that you guys tried this. Second, do you know if it's working? I know a little bit. So I wasn't involved in the launch of this or the details, like what it is. the price, all that stuff. So I wasn't really involved in that. I knew they were going to do it. And I was like, cool, cool idea to try. Let's do it. And that's all I know about that part. I don't know the results of it just so far. So if I've been in the situation, so I had the hustle,
Starting point is 00:24:48 I launched a $300 a year thing. The biggest mistake I made or a big mistake I made was instead of charging $300 a year, I should have made something that I could have charged $30,000 a year. Yeah, you dropped a zero. You dropped a zero over here. You want to come get that? Yeah, I dropped two of them. Two zeros. And the difference between those two price points is it's a ton.
Starting point is 00:25:13 But I actually don't think that the work is as big as a difference in price points or at least the effort that goes into that. And can I give you a few examples of what I would have done instead if I was the Milk Road? The first thing I, and by the way, I'm in the backseat here. I don't know anything. They probably, I'm sure, maybe they thought about this, and there's reasons why, and there's probably some strategy. So this is totally a guy who doesn't know anything about the strategy. The first thing I would have done, or these are all different ideas of what could have work. I would have researched.
Starting point is 00:25:43 The first thing, tell me what you think about this. Not a crypto job board. That stinks. Been there, done that. I would have done a crypto job, a crypto salary benchmarking, meaning as any user that signs up, I would have asked them where they work, what their job title is, and how much money they made. And then I would have took like what the benchmarks is, what the benchmark is for different salaries. And I would have packaged that and try to see if I can sell that to HR departments
Starting point is 00:26:10 at crypto companies, which I don't know if they're actually hiring a lot right now. So I'd have to do more research. But I think I would have done something like that. There's a few companies that have done this. There's salary.com. And then there's pay scale. I think pay scale does something like two or three hundred million dollars a year in subscription revenue and they sell into this. What's your gut instinct on that one? And you're saying instead of milk road pro or you're saying this is a part of it? What is the idea here? Instead of.
Starting point is 00:26:33 These are things that would have done instead of. Yeah, I think that's a cool idea. I think the crypto, the number of crypto companies that are mature enough to care about salary things, I think is a little early for that. I feel like something like that's going to work in a few years. Well, now is a good time to start then, man, right? Yeah, fair enough. And then, so when I'm thinking about these new ideas, I would think most of my ideas
Starting point is 00:26:57 for what you guys should have launched are data-related. The reason I like data is, A, I actually think that's within the core competency of a company creating newsletters. I think creating a software platform would have been a horrible idea because that's not within your core competency. I also would have looked at what data can I get from my users and what are they clicking on in order to track different data? And if possible, I would have tried to make something that my advertisers would also want to buy. But that's actually quite hard. And that last one, I don't think I could have done. The second thing I would have looked at is sentiment analysis. Again, totally, I'm a total outsider here.
Starting point is 00:27:32 But I wonder if big banks or big buyers of crypto stuff, if they would care, what does the little guy think? Like the retail investor. And what I would have done is, and I think there's a few. I think there's, it's called Santamet. They do like four or five billion dollars a year in revenue. And what they do is they look at behavior analytics of like different crypto markets and how it works.
Starting point is 00:27:54 I think there's augmento. There's a few more that like look at this. But I would have like seen. because the thing with crypto is it seems like a lot of stuff happens in Discord. And if anything happens in Discord, a gray-haired guy is not going to be able to figure that out, right? Yes, true. And so I'm wondering to think, could Milk Road have figured out what the little guy is talking about before it kind of pops and get sentiment analysis packaged in a more professional way than Discord? What do you think about that?
Starting point is 00:28:24 I think that's a good idea. I think there's, so we've been doing this thing called the Fear and Gris. read index from the beginning, which I love. Which is basically a meter that just shows what's the market's mood. It isn't kind of like based on the like from the stock market. This has been the case for a long time, which is, you know, the market is very moody. It gets extremely fearful. It gets extremely greedy.
Starting point is 00:28:43 And you kind of want to be buying when it's fearful and you want to be selling when it's greedy if you wanted to time it or at least does not buy when the market is feeling super greedy. But like it's good to know where the sentiment stands because you could sort of price is very, very linked to that. And at the beginning, we didn't have any first party data. So we used an existing fear and greed index and we just skinned it and designed it to fit our brand. But I'm pretty sure now we have probably the biggest ability of anybody to poll for that.
Starting point is 00:29:13 Exactly. I was like a coin base or others could could do it, but they're not, they're not doing it. But in terms of media, like we're one of the biggest, I think we are the biggest newsletter for crypto. So I think and we get a lot of feedback. Like if we say, hey, tell us X, they'll like, we'll get. tons of responses for every email. And so I think that we could have basically built our own fear and greed index or built that out, like maybe per coin or per project for NFT.
Starting point is 00:29:38 Like what is the sentiment around this? What are the whales saying? So like just create a cohort of whales and their sentiment that take that data and package it up for any of the financial like institutional money that's in this space. So I do think that that has a possibility. And that is a 30,000 product, not a, not a, $10 month of product. And then what I would have done is, like, looked at that analysis and the data and then also
Starting point is 00:30:02 had my researchers and writers give context around this and to explain their sources and why they think it means what it means. And I think, because the research they do in this pro thing is actually good. And the problem is when it's going to be super low priced, I think that it's really hard to go that extra mile on any one topic. Because, you know, the reader may not even be that sophisticated or have that much skin in the game. The writer has to turn out lots of content for a wider base. But if you know, hey, this is a narrow group of people that really care a lot about these
Starting point is 00:30:35 specific things, you could go be the best in the world at delivering that type of Intel. And you host conferences and a handful of other things around that. And that is a $30,000 a year product, I think. Now, packaging all of that is challenging and pulling it off is challenging. But I don't think it's like significantly more challenging than the work that they already have to do. It's just packaged differently. And the last two things that was the sales work is different. So in this, the sales work is easy.
Starting point is 00:31:01 You put a link in the newsletter today and you say, hey, you want to hear read this section? Go check out pro. Sales work is easy. Content work is about the same. But the value obviously of the sale is what matters. So the other case, you have to basically go and meet with the head of research at some firm, some blockchain investing firm or some traditional hedge fund or whatever. and you have to basically do an enterprise sale to get them on board.
Starting point is 00:31:29 Correct. The differences, and this is an advantage, is that Milk Road is small and your burn is small. So you only a couple deals. Two sales, yeah. Could make a meaningful difference. And you just start small and you start slow. And I think that I could pull off. You're not a VC funding company that has to grow and support a million dollar a month team.
Starting point is 00:31:49 The last two things, something that has always interest to me is organizational charts, which sounds boring. But with crypto, well, this is combined with two ideas, but with crypto, you don't always know who's behind stuff because you, like a lot of it's just like someone's face
Starting point is 00:32:10 that's an NFT or something like that, and you're not exactly sure who's behind it. What I would do is I would have done org charts that explains, here's who's behind each thing, here's the team, here's their contact information, and here's the story behind it, as well as our,
Starting point is 00:32:24 prediction of like, is this like interesting or not interesting? Should you trust it? Because if you're, if a bank or or a buyer or a funder of some of these companies wants to know like what's the real deal behind them, it's really challenging to get a surface level or even a more than surface level view on it without doing lots of your own research. So if you have data that can actually pinpoint, uh, this is actually legitimate. It's worth diving deeper into and here's some more analysis on that or this one just is nonsense run. like something like that and your customer being either a someone who wants to sell into those
Starting point is 00:32:59 companies or someone who wants to fund invest or purchase something from them it kind of gives you a little bit more quantitative and qualitative information on are they worth the time do you know what I mean yeah yeah I know what you mean that one's I like that one I like that one less than the other ones so I think these are all good ideas I like the theme of these data driven. Basically, once you require this corpus of data, it just simply becomes more valuable over time. It has to be updated and refreshed, but it's not like new, it's not new content in the same
Starting point is 00:33:33 way. It's building a stack of content. I was talking to, or I was reading this post about Zoom info. Do you know what Zoom info is? Yeah, it's basically just like, here's everyone's email address. Is that the like dummy version of it? Yeah, they're publicly traded though. They do like a billion dollars in revenue.
Starting point is 00:33:47 I don't know what their market cap is. They're big, but it's what do they provide beyond that? It's basically like, it's for salespeople, right? Like, hey, salesperson, here's how you get your prospecting. I think the high level view is basically we have mapped out every employee at every company in America and we know like what they do. We know their contact information and we know a little bit of background about the company. Right.
Starting point is 00:34:08 And the way that they started, it was the two founders. They said we spent 75% of our time just calling the front desk of all these companies to confirm that their phone number was correct. And that was how it started. Then we went and got a bunch of different data sources and we combined them to make it a little bit more readable so you could have more data on different companies. And then finally they created a, I don't know what you call it,
Starting point is 00:34:32 like a viral loop, whatever it's called, where people could access some of the data, but they had to submit their own data. And so in order to get a discounted price. And that kind of created this loop where now they have so much information on different companies, how they work. If you Google like a company and then revenue, you might find Zoom info that will show up,
Starting point is 00:34:50 but it will say their contact information where their offices and things like that. And so they started just by the two guys, just phone calling. And so these company, data businesses can be cool because you can brute force your way to get like a nice little MVP.
Starting point is 00:35:02 So anyway, that's my spiel on Milk Road. I think that I don't know the background of what the owners are doing. So I could be totally off. That's what I would have done instead, though. So here's a tool that's pretty cool that's related. Have you ever heard of particle?
Starting point is 00:35:17 dot com. No, I'm going to go to it now, though. So particle just without the E, so it's P-A-R-T-I-C-L.com. Unlock the power of driven product development. Yeah, what it should say is, see how much any e-commerce store does in sales, because that's what it does. That's like the layman's term, like, again, Zoom info is like, hey, you want to sell shit?
Starting point is 00:35:39 We'll tell you who to reach out to, and here's their email address, right? They have to sort of mask it to make it sound a little fancier than it is, but it's very functional, very useful. And similarly, particles pretty cool. So what they did is for pretty much all the major e-commerce stores, they, what they did is they have a way to go to any like kind of Shopify store and estimate with fairly high confidence. It's not perfect, but it's directionally correct.
Starting point is 00:36:09 What that store does in sales within that, which skew they, which skew they, they, they sell, like, you know, what's the top selling, top selling products, bottom selling products, that sort of thing. And so you could do really great competitive research and market research to try to figure out where are their gaps at the market. Oh, okay, this company is doing really well, but there's not a lot of competitors that also sell that product.
Starting point is 00:36:32 There may be an opportunity to go in there. Or, hey, we're doing really well with these three products, but our competitor, they have this other product line that we don't have that's doing really well. And so it's a cool thing that they built using basically like, It seems like crawlers and scrapers to go onto an e-commerce store and sort of estimate the volume of sales for product. It's not perfect. It's like, you know, because I looked at it for like our brand and a couple of the brands of people I know. And so, you know, the sale, the exact sales number.
Starting point is 00:37:02 Like if it says 50 million, they might do actually 70 million or 60 million. Right. It's not directionally. It's directional. It's like it's not 500 that they do probably. and it's not five. It's more like 50. But the product level stuff seems to be more accurate
Starting point is 00:37:19 where, again, relatively like product A is more popular than product B by double, right? Okay, interesting. What can we learn from that? And they sell this thing for like, I don't know, 20 grand a year to your point. Because if I'm a retailer and I can be smarter about my inventory purchases,
Starting point is 00:37:38 I'll make back the 20 grand in one or two purchases just by having this in Intel if I didn't have it earlier. So it kind of makes sense how these companies are able to charge so much. Is this company big, particle? Yeah, I think they're pretty big. I don't know too much. You can't search them on the platform, unfortunately. But it seems like they're doing pretty well.
Starting point is 00:38:02 Who's the owner of Milk Road now? What are their names again? Mike. Kendall and Mike. Kendall and Mike. Bravo. Launching a different product. I'm going to send them this clip.
Starting point is 00:38:10 They don't listen to podcasts. They don't listen to any podcasts. And so, like, in fact, when we first met him, I was like, yeah, I think it's a podcast, blah, blah. And then he's like, wasn't really that interested in the podcast. And I was like, do you listen to our pod, any pod? You'll listen to podcast? He's like, no, why would I, I didn't really understand. Why would I do that?
Starting point is 00:38:27 Like, he was just like, I just feel like I should just work instead of listen to other people talk about work. Okay. Oh, well, tusha. Absolutely right. That is what a successful person would say. if you guys are listening, that's what I would have done. This is what I learned from launching my product.
Starting point is 00:38:48 I mean, trends was successful, but I realized we could have had two zeros at the end of our revenue, probably if we would have done things differently. Yeah, good feedback. I like it. What else you got?
Starting point is 00:38:59 Okay, well, that was amazing. Let's just first to start with that. Great idea. Next. You know, a guy with great ideas. You're getting those backpacking reps in nice. Yeah, yeah. Can't stop, won't stop.
Starting point is 00:39:13 Never quit. No days off. I'm going to let it slide that you said, batpacking. That's what I'm going to do because I'm a nice guy. So with ideas like this, I think I should be in the tech all-star game. What's the tech all-star game you asked?
Starting point is 00:39:29 It's something I wish existed. So I tweeted this out. And I think that I laid out my case for why the tech industry needs its version of the NBA All-Star game. So tech is getting pretty big. In fact, somebody pointed this, somebody who's not in the tech industry, pointed this out to me.
Starting point is 00:39:46 They go, yes, weird. I feel like tech is the new shit. Everyone in Hollywood's like talking about. He's like, you know, like the Facebook movie was dope. He's like, and then they came out with Silicon Valley, HBO and they have like,
Starting point is 00:39:58 you know, they have the, the WeWork movie. They got the Theranos movies. They got the Uber story. They got the, like it's making its way more into pop culture. And what happens when something gets into movies is
Starting point is 00:40:08 those heroes become heroes. So the protagonist in these things becomes like a new archetype that people want to follow. And so he was pointing this out. He's like, I think tech has just crossed over into this thing where the cool tech people are now popular. You see this with
Starting point is 00:40:24 Elon Musk, Mark Zuckerberg. They're like, their household names now, Jeff Bezos, whereas, you know, I couldn't have told you who the CEO of IBM was growing up. I had no idea, but that's changed now. You still can't name the CEO of IBM. Couldn't tell you what IBM's
Starting point is 00:40:39 I used to not be able to name who the CEO of IBM was. I still can't, but I at least want to know. I definitely used to not be able to. So I think somebody should create this. I think somebody should create a weekend event that's produced like the NBA All-Star Weekend and get the best talent in the tech industry to compete. So here's how I think you should actually. You're going to have like a like the layup contest or like the base,
Starting point is 00:41:08 the base hit derby? No, no, no, no. It's going to be a hackathon real simple. So it's a hackathon. That's the main attraction. That's the game is a hackathon. And what we'll do is each. So you only get invited if you're like a legit awesome tech company.
Starting point is 00:41:24 So you go from like the top like, okay, Facebook, you get to send a team or maybe a couple teams. And but so does, I don't know, Figma. You guys have made it. Congratulations. You get to participate in the thing. And so the CEO of each company gets to. recruit one engineer, one designer, and one marketer for their squad. They get to come and they're going to compete in the weekend hackathon.
Starting point is 00:41:45 They got to build something awesome and they have to pitch it at the end. And you get to kind of see these people actually like watch them cook a little bit. Like let me see you actually do work. Are you creative? Are you interesting? Can you build something cool? Can you sell? Can you pitch?
Starting point is 00:42:00 I want to see that in action. I think it would be a phenomenal recruiting event for companies. I think it would be just a great like kind of. brand builder. I think it'd be fun for these people because, I don't know, most tech CEOs jobs are actually like just dealing with problems and not even the fun types. It's not even like product problems. It's like people problems and lawsuit problems and shit like that. So I think it'd be a nice diversion for people who got into this because they like to build shit and that this is how they actually started their company. And I think that the way that Elon and
Starting point is 00:42:30 Zucker sort of competing now, I think it's going to open the door to more direct competition, friendly competition amongst tech people. Then I think you, you do the fun gimmick games, right? You have the, whatever, the speed typing contest or you have who can do X while they're drunk or whatever. You come up with like some random ass games for other people to try as well. You broadcast the whole thing. And I think that like you could kind of, if you had the right, like if I'm, I was trying
Starting point is 00:42:55 to think who has the incentive to do this? So none of the companies have the incentive to do this. Only somebody just such like stupid like me has the incentive to do this where I'm like, yeah, this is what I'm going to spend my time on for the year. And like, I don't need money so I can just like do this. And like, I think the whole thing, it would be profitable because you could get sponsors for the whole thing. And I think either me or somebody like Eric Tornberg, I thought would be great at this because he's got a lot of great connections. And he comes from the sports world.
Starting point is 00:43:21 So he like appreciates that part of it and sees that it's missing here. I also think that VC funds like sort of like Andrews and Horowitz or whoever could use this as an excuse to create like a festival or a fair that's different than a traditional boring conference. So nobody's going to do this, but I think this would be a fun idea. I wish this existed. What's your reaction? Do you remember the Silicon Valley Sports League? No. What is that? It was awesome. It was like a rec sports league. And we did soccer one season. Another season, it was flag football.
Starting point is 00:43:52 And it was awesome. It was basically different companies would pay 10 grand per season. And you could have 10 players play. And it was like a really fun way to like hang out and, you know, get to know your team and like play sports. And it would at the time, I was at apartment list. So it was like apartmentless versus, I forget, whatever company was like nearby. And you like, it was awesome. It was really fun. And the guys who started it used the profits to bootstrap their company.
Starting point is 00:44:19 And it was sick. And they said they made millions of dollars from it. You've not heard of that? No. But I'm on their website right now. I don't know if you've been there in a while. No. Look at this banner image.
Starting point is 00:44:31 This might be the worst banner image I've ever seen. It's two evil-looking tech guys. pretending to play football against each other. The guy is holding the football not like how you would hold a football when you run, first of all, tiny hands and can't hold a football. And the other guy looks like an absolute hyena
Starting point is 00:44:48 that's actually coming to take your data and sell it and not play sports at all. The artists who did this hates the tech industry. They lost their two-bedroom loft in San Francisco because they raised the rent so that some tech bro could live there and now he's on the street doing art like this.
Starting point is 00:45:04 You just have to make it boxing though. You got to get to the boxing. I mean, the YouTubers are doing it now. But people aren't going to do the boxing thing. Like, even, like, best case scenario is this Elon Zuckerberg thing. It's also not even going to happen. It's not going to happen. They have too much to lose.
Starting point is 00:45:21 And it's too hard to be good at boxing. You've seen this with the YouTuber thing. Jake Paul actually, like, dropped out of life and has, like, trains boxing for years to look okay. And, like, imagine a tech, an interesting tech person is, like, in their 40, are 50s typically. Or they're like the scrawdiest 25 year old that like spent their whole life building the thing and not
Starting point is 00:45:44 working out like I just don't think it's going to look okay. I think it's going to look really bad and sad when you watch it. Why don't you just do this? What's holding you back? I mean, it seems fun. Yeah, it seems fun, but I think it's a you know, it's a fun idea that if I knew that I
Starting point is 00:46:00 could get the right people involved, maybe but you need the A players to do this. I'm not interested in apartment list head of growth versus, you know, feet finders, you know, customer success guy. Like, you know, we're not doing that. It needs to be Zuck and his team, Elon and his team. And then like, you know, like it needs to be like top people doing this. Like the Airbnb founder, like that's who people would want to tune in.
Starting point is 00:46:27 Because you don't get to meet these people. You definitely don't get to see them work. You only see them giving rehearsed interviews about how they started something 10 years ago. or like why they're not ruining the world right now. Like that's the only thing. That's the only context we see these people in. You don't really get to see them in a context that makes them likable, favorable, and like, you know, admirable.
Starting point is 00:46:47 Are you on a roll right now? Should we just let you rattle these off? I had three like alliterations there pretty much. Well, I thought the feet finder was a gem too. That was on my list as an idea, but I haven't researched. Somebody just told me feet finder crushes it. And I go, what is Feetfinder? And they go, I think it's only finder for feet.
Starting point is 00:47:04 And I said, bookmarked that. We'll look more at that later. Is that really a thing? FeedFinder? Oh, my God, you're right. It is the safest place, the safest, largest, easiest website to view buy and sell feet content. Great.
Starting point is 00:47:18 Oh, my God. Dude, this is wild. You're right. They do kill it. Oh, wow. Yeah, that's some homepage. They get four million. Yeah, we'll save this for another time.
Starting point is 00:47:27 Oh, my God. That is a homepage. Don't go to Feetfinder. com if you're with your family. All right. Let me give you another quick one. So related to my only fans and now FeedFinder curiosity. Okay, so Ben sent me a link to something called OnlyPage.com and page as in like the girl's name page.
Starting point is 00:47:52 And I thought this is kind of interesting. So I go to it and it's basically OnlyFans. So there's some model named page and she's like, hey, subscribe to me and you get my content. You get the same things as OnlyFans. but she's hosting it on her website. It's that golfer. I don't know what. What's her full name?
Starting point is 00:48:08 I don't know. Is she a famous athlete? I have no idea. I think she started as like a mediocre athlete, mediocre golfy, but she's a golfer, but she's really good looking. And so now she's in the news and stuff all the time
Starting point is 00:48:18 for just being like this hot athlete. Her name's Paige S. I forget her last name, but something like that. I mean, the variety of content here, you scroll down, it's golf instruction.
Starting point is 00:48:28 And it says warming up and she's just bending over on a putting green. It says, the mental game and she's talking about that and then there's just bra tutorial. I don't know how many guys are subscribing to watch a bra tutorial for that the bra techniques
Starting point is 00:48:42 but you know, this is she knows what she's doing. Let me just put it this way. I sent you her Wikipedia. It's Paige Sparanac. So I guess she was a former professional golf player. She was a Division I golfer and then she just got famous for being pretty good at golf
Starting point is 00:48:58 and then people were like, you're very attractive and she was like, oh, I guess I should I said lean into that one. She's talking to her mentor. She's like, I'm, I'm pretty good at golf, but I'm amazing at boobs.
Starting point is 00:49:11 Like, where do you think I should go with this? And they're like, you know what? You should focus on your strengths. And so anyways, what I thought was interesting about this is, this is basically a direct to consumer version of only fans.
Starting point is 00:49:23 It's what Shopify did. So like you, before Shopify, it's like you could list your products on somebody else's marketplace, like Amazon, Walmart, whatever. So that's like one alternative. You can be an Amazon seller.
Starting point is 00:49:34 You put your product on Amazon. Amazon is the storefront. People go to Amazon. They find your product. That's how OnlyFans works. People go to go to your OnlyFans. It's hosted on OnlyFans. OnlyFans is the tech platform where you make your purchases through.
Starting point is 00:49:47 This is interesting. Somebody must have created for her. There must be some company behind this. Or she built us herself, which is a shop like a Shopify version of OnlyFans. She has her own branded domain, her own store. and she's handling her own customer relationship with customers. So, for example, when you sign up to somebody's only fans, you don't get their email address.
Starting point is 00:50:08 If they churned, you could never market back to them that way. But with this, theoretically, she could. And so I thought this is kind of interesting. I wonder, like Shopify turned out to be a very big deal in the like, kind of like commerce landscape. Clearly only fans, the niche is doing, you know, billions of dollars a year as a product, like, I don't know what you would call it, category. Can somebody create the Shopify for that?
Starting point is 00:50:32 That's kind of interesting to me. I don't know. I don't know. The company behind her page, it's called Uscreen. So uscreen.tv, the letter U and then screen. dot TV. And it's the all-in-one membership platform for creators. Delight your die-hard fans with exclusive video content
Starting point is 00:50:53 and a vibrant community across your own mobile app and website. And on their homepage, they list like some YouTuber with 2 million subscribers. They list a yoga company. Kids art. Is that what it is? There's kids art. There's yoga. There's like some German guy.
Starting point is 00:51:10 There's like a pregnancy blog. And now pages using it. Yeah. She's like they're big. She's definitely their biggest. Sorts by best selling. Yeah. So it's a company that's doing it.
Starting point is 00:51:24 And it looks like she just found like a course. creator company and was like, or a membership platform. Yeah. Yeah, yeah. She's like, yeah, we're going to do that. We're going to go ahead and just only pay $300 a month. This is interesting. Their thing says 150 million earned by creators each year.
Starting point is 00:51:41 That's pretty interesting. That's not like a small number. They say they have 9 million end users. So like members on the other side of the content. Yeah. And so I never heard of this. Have you ever heard of this? No, I've never heard of it.
Starting point is 00:51:53 And it looks like they're killing it because they just made maybe some, policy changes that would not allow like kajabi or something to like appeal to that type of creator. But it's smart. So if you click their leadership team, they have a big team. It must be a big company. They have got a huge team. It looks like they have 50 to 150 employees. So it must be working. And if you look them up, you can't find any funding information about them. The company might be killing it. And we just, dude, I want to make a Chrome extension that's just called the honesty filter. and it just changes the website homepage to say what it actually does. It should just say, monetize your body.
Starting point is 00:52:34 Yeah, with less fees than OnlyFans. Yeah. And like, you know, the Zoom info, get people's email address and spam them. These are like what these companies actually do. But if you go, like, if I go to Zoom info, what does it say? So the guy who started it, his name's PJ. It looks like on his LinkedIn, he says they're north of 20 million. in an ARR, they're bootstrapped,
Starting point is 00:52:57 and it's based out of Washington, D.C. This is a legit company. And before that, he had a web hosting site. Anyway, this guy... This thing is bootstrapped? Is that what he said? Yeah, that's what his LinkedIn says. So they're probably doing...
Starting point is 00:53:10 They probably take, like, I want to say, 5 to 10% of this, so maybe something like 10 to 15 million a year in revenue for them. Yeah, and he says that... He's killing it. It says in his LinkedIn, it's over 20 million in ARR. It says, fast-growing and profitable bootstrap SaaS business revolutionizing the way that video-based entrepreneurs make men get off. That's what it says.
Starting point is 00:53:37 So, yeah, PJ. Oh, you got to turn the Chrome extension off. Oh, my God, you got you there. So, kudos to PJ. My Chrome extension is called TrueDat. And you can find it in the Chrome store. That's his side hustle. Good job, PJ at Unscreen.
Starting point is 00:53:56 I don't see Paige on their home screen. I don't know why I wouldn't see that. She has 4 million followers on Instagram. You got a guy on here in the front page with 1.8 on YouTube. We got to put Page on there. But that's what she's using. So her name's Paige Sarah Nick or something like that. Well, maybe with your new body, I don't know.
Starting point is 00:54:15 Maybe you screen, I screen. We all scream for Sam's screen. You know what I'm saying? Yeah. And Paige, what's up? that's a joke my wife who's listening that's a joke
Starting point is 00:54:27 but I do see that page is recently divorced according to her Wikipedia no I'm just joking she's like a nine I'm a four that won't ever work out unless we can figure it out a way yeah on screen or you screen whatever it is good job
Starting point is 00:54:44 kudos to you guys they're taking that business of people who don't want to deal with these people I don't know why more people don't do this I guess you have to have a really big I mean, you need a big audience. Pages 4 million Instagram followers. But does Only fans even drive audience?
Starting point is 00:54:59 Do they drive a significant amount? No. They intentionally don't drive discovery. So it's kind of like Shopify anyways. You promote yourself. They're your storefront. But the thing is, it'd be like if every Shopify store was on, it was called Shopify.com slash store name.
Starting point is 00:55:16 And if you couldn't collect your, you know, the emails or phone numbers of your customers. so you couldn't like, you know, sell more products to them or whatever. It's all done through their, through their platform. Yeah. And you screen advertises that they have like a community platform. I don't think I want to be part of that community, but just the paywall part might be worth it. So if you're a creator, I'd be like, yeah, I'll accept their money, but I don't want to like, you know,
Starting point is 00:55:42 I don't want to like talk to them on a regular basis. That'd be weird. Yeah, that's a good fine. What do we go from here? I think that's it. I think we wrap it up. All right. Well, that's the episode. By the way, really quick.
Starting point is 00:55:56 That's the pod. That's the podcast. I know. I wanted to tell you something really quick. I just got a text while we were recording from Jason Yanowitz at Blockworks. And he goes, today I got asked to leave the bank because I was laughing so hard at Sean's Taco Bell story. They were like, sir, could you please leave your call outside because I had headphones in and was laughing so loud. So, so loud. I said, yeah, yeah, no, you need to listen to this podcast. and they were like, sir, what are you talking about?
Starting point is 00:56:25 The Taco Bell story, it worked. He should have just taken off his AirPods and played it out loud for the entire bank to hear. He's like, whoa, you got to hear the story that Sean tells about making eye contact with a guy who's farting at a Taco Bell. And can I please deposit $500? No, apparently that was a hit. A lot of people like that Taco Bell story. Congratulations.
Starting point is 00:56:45 You should do more uncomfortable things. I went and replied. to a bunch of the comments on YouTube. If it comes from the channel name, that's me. So I replied to a bunch of them because I had said, like, we read and reply to every comment. I know. People got mad at you. We read all the comments.
Starting point is 00:57:05 Now there's a lot. There's 700 comments per episode, which is a lot to reply to. I did it for one. And I was like, okay, I can't go do that for the next one. So I think it's going to be kind of like, I reply to, I read all of them and reply to, I don't know, 100. each time because it's now getting I read all of them I read all of them
Starting point is 00:57:24 and a lot of them they got mad at us for being they called us all a bunch of cucks for liking zuck they said you're zucks cucks yeah cuck army what's up we have tattoos on the inside of our wrist dude isn't it crazy that it burns hot whenever whatever
Starting point is 00:57:40 whatever zucks working out that zuck is now on the liberal side of the stuff somehow we're like you know left of center because we like Zuckerberg that's so funny that he's fallen like on that side of this argument. Yeah, yeah. I don't get it.
Starting point is 00:57:55 They got mad at us. But anyway, that's the pod. We'll read all the comments. That's the pod. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On a road, let's travel, never looking back.

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