New Rory & MAL - Episode 5-40 | E-40

Episode Date: September 3, 2026

Legendary artist and businessman, E-40 drops by ahead of the release of quadruple album, “Turning Over My Money”. We chop it up with the mogul about growing up in the Bay Area, what in the world is happening with the 49ers’ owner, and maintaining longevity in hip hop. Forty also shares his takes on LaRussell, the state of hip hop today, and working with his family in The Click. His quadruple album, “Turning Over My Money”, is out now! Behind The Bars is presented by Sprite. Check out the full Sprite Living Tracklist and break down the stories behind your favorite bars at livingtracklist.genius.com. This is the Sprite Living Tracklist. Obey Your Thirst. Visit your nearest Boost Mobile store or https://www.boostmobile.com/promo/25-foreverSee omnystudio.com/listener for privacy information.

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And you can join us in the aftermath as we react to what happened, why it matters, and how the sport went completely bonkers yet again. to the Solid Verbal College Football Show on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Welcome back to another episode of the new Rory M.A.M.A.M.A. I'm Rory.

Rory, today we are joined by, we don't use this word, icon and legend loosely. That's true. I'm very serious when it comes to that word. But today we are joined by a legend in every sense of the word, somebody that I've always wanted the pleasure of meeting.

And today he is here with us. We are joined by the legendary, the iconic, E-40 is in the building, ladies and gentlemen. E-40. Yes. Hey, now. Album out this week. Yes, sir.

Yes, sir. Listen, the quadruple? The quadruple. First time ever, four albums, man, about a rap recording artist. What was the, obviously, the 40, to play on the 40, E-40. I get that part. What was the motivation behind wanting to record so much music at this point? Because everything, your legacy at this point.

So everything now was just like you having fun. But what was the motivation to want to, first of all, sit down and take the time to record 40 tracks? But what was the inspiration behind just even having an idea of doing that? So my track record has been putting out double CDs in the 90s, bro. 30-something years ago, I was putting out double CDs, you know. then in the 2000 house and like 2010 and up I put out

multiple two albums at the same time revenue retrieving day shift night shift graveyard shift overtime shift I went to the block brochure

one two three and four the block brochure welcome to the soil one two three and four the block brochure welcome to the soil four five six you know what I'm saying

I've been doing them they all charting and all that stuff you know what I'm saying and I just been doing it for many Moons. You know, I was on even some of the bigger records like Tupac All Eyes on me. I was on his double album. I was on A-Ball, lost triple album. I was on Crazy Bones double album. And so I just been, I put a lot of music out all my life. And I felt like all these, I missed

out on two or three, two or three years recently. Because I got multiple, you know, revenue streams and stuff, so I got multiple businesses. And so I just kind of like, you know, took a break off of music, but I've been doing features and everything all the way through. So I kept myself relevant staying in a mix like Bisquix. And then I was like, you know, I got to satisfy my fan basis time because I was going I pivoted from, what was I going to do? I was going to do rule of thumb because I did that in 2000.

When was that 20, 23? Yeah. So I did rule of the, but that was November of 2023, right? So it kind of been like two years, two years. Yeah. Yeah. And so anyway, make a long story short and a short story long, I knew that my fans hadn't got no albums for me in a couple of years and that's not like me. You know what I mean? Since 88, I've been consistent. And so I was like, you know what? I got hell of songs. That's all I do. I got, I'm, man, I got so many damn rap records, bro. I can. Yeah. Yeah, I can stop right now. How often do you record, though, like just even if you don't have an album, just like when you get in there late some down?

At least four times a week. And I, yeah, at least four times a week. And I, yeah, at least four times a week. in at least five songs a day I do it, whether it's just a verse, and then I get a feature or just a verse, and then I revisit it later on to finish that up. You know, two verses is all you need now. Shit. The hook or a bridge, you know what I'm saying? A hook and a bridge.

You feel me? Yeah. So I was like, you know what? Let me change the title from Rule of Thumb 2 and 3 because I was going to do a double. Okay. Because I had just did Rule of Thumb in 2023. Right. And so I was like, you know what, let me change it.

And so I was like turning my money over. So I found the old picture of me. 40 years ago, you know, I was 18. And I was like, you know what? Let me make this the album cover. This kind of fly because it's the 80s and whatnot, you feel me? Right. And so then, so that's 40 years ago.

So we're playing all fours, right? Right. Then I say, let me put 40 songs on this quadruple album. Let me do, make it four disc. Okay. You feel me? And put that thing out with all brand new blappers. They all blaps.

They all brand new. The whole Woolwop. I got a song on there called The Woowop. The Woowop. How did you decide which records went on which disc? Well, I kind of tried to even it out. Because I got a, my favorite producer in the world working with is Rick Rock. Okay.

You know, he produced for Jay-Z and Buster Rhymes and Rock Care, all kind of people, right? And so I was like, I got like six or seven a hit slaps. So I wanted to spread them out. So, you know what I'm saying? I didn't want them to all be Rick Rock, Rick, Rick, Rock. Rick Rock, I want to mix it up because there's so many producers on there, you know what I mean? And so I just like, you know, I made sure I made each one where it's like I don't just put all the blaps, blapper blappers on one of the discs. I want every one of them to have something super slaps.

You feel me? That's how I did it. Have you ever connected with mustard before? Yeah, man, mustard produced the biggest record I ever been on in my life. You know what that is? With Sean? That right there also. produced the one that I'm on with Tide Dollar Sign called Saved.

Yeah. And that went platinum. I was on that with Tadalcine. He produced one more. What else? Mustard produced. One more that was one of them ones, too. It had come to me.

But now, mustard, I haven't had him produce one for me personally. But I tapped in with him another day on the DM. Because, you know, he'll send me some music. I fuck with mustard real heavy. I like mustard. Yeah. You got blaps. Because I mean, of course, mustard is.

L.A. has an L.A. sound, but I've always felt like his sound did kind of derive. That's the Bay Bop. From the Bay and from you specifically, I always felt like when mustard, even his biggest records to me feel like Bay Area type record. I feel like game, recognized game. And if he did get a dose of it, I mean,

he is West Coast. And he did a better job than Bay Area people, you know what I mean, producers. So he did this thing and there's no disrespect to the Bay Area. You know what I mean? He said 10 summers. He was going to do it for 10 summers. He gained the 20. now, you know what I'm saying?

So I can't be mad at him, man. I told him, man, I ain't with all the hate shit, man. I don't like that shit, man. You know what I'm saying? So we all one, you know, one coast, man. You know what I'm saying? The sound is a foundated by just, you know, true talent, like, you know, heavy bass lines.

You know what I mean? I've always loved up temples. You can go to some of my slats back in the 90s and everything. I have up tempos and whatnot and party music. We mix it up. We got, I'm one of the motherfuckers that created the word. I am the guy to. created the word mob music.

So mob music is a whole other thing besides Hafey and T-Fone. You feel me? So too short, I feel like him and him, me, studio tone, be legit, D-Shotter-Click, Sugar Tea, I feel like as producers, I feel like it's studio tone, too short. I feel like it's Am Banks. I feel like it's Rick Rock. I feel like it's Sam Bostick and Mike Mosley. I feel like it's

that far as mob music You know what I'm saying It's other ones out there Where does shock fit into that Shockjee? Shock J, I said Oh you said oh you said I didn't say Shaq G

But you're talking about Shock G Yeah from Okay I thought he's talking about Because I said shot My brother D shot So okay Yeah no I'm talking about But Shaq

Oh man he's the funk Yeah He wasn't my music He was just funky Like shock G One of the greatest Producers of all time But he wasn't my music

But he played He did party music though. Yeah. You know, he's a spirit animal. A lot of people didn't know exactly how musically inclined, Shocky. Man, you play hell of different instruments and stuff,

they say, you know what I'm saying? And, you know, just an incredible guy, man. I used to slap this shit in my cutlass. That woo, woo, woo, woo, real life on everything. Yeah. You feel me? What's the difference between, because a lot of people, you know, we're from the East Coast,

but we obviously through the music, you kind of take us through, you know, where you're from. But what is the difference growing up? in Vallejo versus like San Francisco. Like what is the biggest difference? San Francisco, like when we're wearing something a little more light, they might have on a puff jacket or something.

Okay. Because they're talking, but we're on the water too. We all Bay Area. We got Mary Island water. Yeah. But they're right there. They're Alcatra. They're right there.

Like, it get a little colder. So they got more of a New York type of. Okay. Look, you know, they wear them puff jackets and stuff like that and all that. You know, beanie caps and whatnot. But San Francisco got their own swag, you know what I mean? They got their own swag. We got a, they player, you know what I mean?

A lot of the cats out there, especially in the filmo cast, you know what I'm saying? And you know what I mean? And so we, we're a small little city, Valel, especially growing up, we only had, it wasn't that populated. It was like six or seven exits. Now it's a few more. probably 11 but you know valet was a small city with lots of talent lots of talent but you know just some recent talent is like the sobs like for us you know been been making world you know nationwide yeah you know nationwide noise um but you know we got you know i don't want to miss out on there because there's a whole bunch of young rappers that go crazy you feel me yes you know it's a lot of talent out there So I say, you know, of course, the clique. I would say, you know, E40 Mac Dre.

Right. I would say the click is me, be legit D-Shodgett, Sugar T. Selly Selle, he from my neighborhood. He from Hollywood, Magazine Street in Hollywood Street. We grew up together. He's a gold recording artist. He's got his record just went gold. We got Baby Bash.

He got Platinum Records and whatnot. Baby Bash. He's from Lail. People think he from Houston, but he made his boss. owns out there, but he started in Valaya. Okay. You know what I mean? Yeah, so baby Bash.

You know, we can go on and on forever. You feel me? I saw when LaRusso was working his I'm from the Bay record. I love that he went to like each high school and shot a video and everything. But I did see in the comments of everyone from the Bay arguing what is the Bay and what isn't the Bay. They can't argue with Willel though. For sure. For sure.

But I saw. I saw. I meant to say that. Neff de Ferrell, too. I meant to say that. Neff de Farrell. You feel me? LaRosa was like purposely trying to go to high schools, I think, that were outside what people would call the Bay. Yeah, yeah. He was doing that. Yeah, he would go to, like, Antioch and stuff like that. Pitchbird and, I mean, we're so close with the whole, I mean, the whole, the whole Northern California,

I don't even think we're the size of Houston. Yeah. You know what I mean? And that's one city. so but um you know the bay is the bay and it is cities that that are not the bay too but that don't mean that they ain't got bay cousins or right they family you know what I mean they might have just been raised and you know they might have been born in the bay moved to that when they was three or four you know I don't even be tripping on that shit man you know

what I'm like we all locked in exactly yeah I don't care about none of that shit quickly it's all through that thing what's uh what's going on with the 49 49ers owner right now. I don't know. We'd be having our little lumps and bumps and stuff, man. We'd be having our little turbulence, man. You feel me? Yeah.

He did it outside of the bay, at least. Oh, you say he? Yeah, the owner. I thought he was going on with the 49ers. Oh, I'm at the owner's owner. Oh, the owner. Yeah, yeah, yeah. He was on his way to get some lumps and bumps.

Shit, man, man, he's human. I can't. Ain't you a free man? I don't know. Is he a free man? That's his business. I agree. I just wouldn't.

If I was worth $8 billion, I don't know, I would be caught in that type of situation. I'm going to have it back. I'm like you. But you know, you never know. I'm a bang bang nineer gang fan for life. For sure.

I got to just have his back. Period. You know. That's why. Because Robert Kraft, if he got caught at that really low-in one in Florida, like that's their shit. Hey.

Yeah, when you're up there, though, you got to come on, man. We got to move a little different. But I want to talk about just you, E-40, as being the ambassador of the Bay and the icon that you are, you've been, there's nothing we look at in the Bay

where we don't see E40's presence, whether it's the Warriors game, whether it's the 49ers, whether it's the Giants, like, how have you been able to maintain such, just like a relevance in the city throughout the generations? Because a lot of times our icons, they kind of like, once they get older, they fall back, let the young guys have it.

We see them every now and again. We can't turn on our time. television watching anything from the bay and not see E-40. Righteous. It's all natural like an afro with me. You know what I'm saying? When you get my age, you know, as you get older, you get wiser. You kind of want to live a more relaxing life as well.

And I've always loved sports. So, you know, going to sporting events, things like that, going to an earthwinter fire concert or something like that. That's the type of shit at my age I want to do, you know what I'm saying. And I'm still locked in with the youth and whatnot. you know what I'm saying. I keep my eye on the ball. You know, I'm never late like holiday freight.

I'm gamed up. Keep my ear to the turf like a soccer clique. You feel me? I'm just a different. I'm a different OG. Yeah. I'm really different. Yeah.

One of none. Right. No, that's the fact. We talked about, like, and away from the camera, we talked about just guys from the bay. And we was talking about MC Hammer not getting the respect that I feel like he deserves growing up. MC Hammer was one of the first superstars that I can remember from our culture.

But we don't, I feel like as a culture, we don't salute Hammer enough. I think we don't either. And I think that my big bro, I'd be wanting him to, you know what I mean? He's living this life. He ain't broke. He's a solid dude. Right. You know what I'm saying?

It's just, I'd be wanting him to go out there and collect his flowers. I know the day be, I know people be reaching out to him. I know he will get a lot of love if he just go out. Man, he can headline a festival tomorrow. He's legendary. I mean, this man saw way more records than me too short. Like, Hammer is goat. Yes, without a doubt.

You know what I'm saying? You know what I'm saying? Out of doubt. This man was one of the first motherfuckers with diamond records. You know what I mean? Albums and shit, you feel me? He's one of the ones that, you know, I just, as a coach, I feel like I don't understand how we don't salute him. And like I said, I would love to see him out.

more. Obviously, he wants to live a more private life. But like his story and the things that he accomplished and saw and did, I feel like as a culture, we need to sit down and give him a lot of them. I think they'll embrace him every podcast, everybody. Without a doubt. Because a lot of youngsters don't even know nothing about how. Right.

Right. Shit. A lot of them don't even know nothing about me. Right. You know what I mean? I don't know how, but they don't. I'm everywhere like air all over the place like space, man. With hip hop in an amazing way embracing independence, was that always a Bay area thing per se?

Because I feel like specifically the Bay with its rappers, even Massapie being from New Orleans and going up to Richmond and everything he did independently. Is that something y'all are taught at a young age? Because that was, it was kind of taboo to be. independent at the time that you guys were independent, whereas now it's the most embraced thing, period. Right, there you go. We was out of our time. So you ever heard the phrase by force, not by choice? You know, you be in the hood by force. You got to live in a hood by force, not by choice.

Right, right. That was us. We had to be independent by force, not by choice. But it turned out to be a great choice. more yaper, the whole woo-wop, more control, you feel me? And so... Taking that more yaper. I'm taking that one. Take it. It's just, you know, I've been putting the Y's over whatever before any. I'm taking yaper.

I've been screaming yaper and all that, you know what I'm saying? You know, so, but what it is is that, um, ham, I mean, not hammerer, but, uh, Master P. Um, he was in the bay doing this thing. Ham, Silk to Shogger, his brother's see murder, like his whole family, he's on your sea, all of them. you know, and he was making his ways. He was doing this thing, and we was doing our thing. We had a little more edge because we had some,

we had talent like them and everything. It was like, it said, Pied and him family, the Millie family remind me of the Stevens family. And I'll tell you why. Okay. He has Silk, his brother, and he has C murder his brother. You feel me? And then, and I believe, I don't know if he was married,

but his baby mom was on your seat. She was a rapper. I had I had my brother D. Shot That's Danelle Stevens My sister Sugar Tea That's spring on me with me That's Tanina Stevens

You got Earl Stevens That's me You had DeLan Stevens That's my little bro He's gig and dance and all that So he was Haifi before they even named The shit Heifie You feel me

And then you have Be Legit Was it our cousin That's Brent Jones So it's like we family They family You know what I'm saying And you know As P seeing us doing our

dang, you know, like really making it unfold, like really selling records. Like he hollered at St. Charles, my uncle, St. Charles, my real uncle, my mama's brother. They come from a family of 11. They got the same mom and daddy, St. Charles, Charles. You know what I'm saying? So St. Charles had records in the 70s, like in the early 70s. He knew how to do the thing. So he taught us the independent hustle.

Okay. He did the artwork for our first little EP. called MVP. That was 88. And then I say, man, I want to change our name to the clique. I want to be at first of the most valuable players. You know what I'm saying? And I was like, I want to change our name to the click.

So right away, we turned it to the click. You know what I'm saying? He had sick with the records. You know, he taught me how to do my own label. He taught me everything as when I was young because he was like, you know how uncle is always like a second dad. That's what he was to us. And so, and he's still living to this day.

So what I'm saying is P came over. He hollered at him as well. As P, he put, he gave P a lot of advice. It worked with him. It wasn't just advice. They worked together. They made money together. They made millions together.

You feel me? And, and then J.T. The bigger figure came over. Okay. You know, they, JT came after P. You know what I'm saying? And, or vice versa. One of them came.

I was first. They know that. Right. Right. You know what I'm saying. So anyway, but they all, you know, the independent, that she was born there, man. We, you know, we had a one, we had a small one shot, but I first started, we first started with selling taste out the trunk of the car. Yeah.

So I'm talking about with consignment sheets and shit. They used to call me business zero because I'll pull up at Eminem liquor, drop off like 15, 20 cassettes, 30 cassettes and something like that, our CDs or whatever we had at that time. We even had vinyl. And so, you know what I'm saying? And I'll put it on consignment and drop it off. They call me and say, hey, we, we out of six. CDs or cassettes or whatever. And then I bring them 30, 40 more, you feel me?

And then it went like that. And that's just one little store. So I did that all around the Bay Area and whatnot. Then we had a one stop called Music People. Music People. And we had another one called City Hall Records. So City Hall Records was our main hub. So St. Charles created this system where you do a sales sheet on that sales sheet.

It was kind of like you put, you know, everything about yourself, who you've been in concert with and all that stuff. and then you got the barcode on there, you got the album cover on it. And so you send that out with like five CDs to every mom and pop store or any mom and pop store that dealt with rap music. So he had a big-ass book like this

before the internet, a big-ass book just like that thick. I'm telling you right now. And that was his magical book. Because in that book, he just did his due diligence, called every state, you know,

just deep south, Midwest, everywhere. Anybody who dealt with rap music, and we'll send him out through Pitney Bowls, I believe. I think I'm saying it right. It's UPS. Okay. Ground.

So it might get there through three weeks later. But once they got it, the store owners will look at it. They'll put it in their thing, play that shit. They're looking at the cover because they know it's attractive because it got, you know,

trues and vows, zinnis and vogue. Right. We on there with cutlasses and we look like, you know. Yeah. You look like something. We look like something. Right.

You know, so all the castes, you know, living that life that we look like, you know how it looked like with us. You know what I'm saying? They buy the CD and they are there here on planet in the store and they'd be like, give me that. Next to you know, you got cash that's really having it their way,

spreading the word. So when it's a cat, they got hella blapping his trunk and he having it his way and he's a factor and everybody looking up to him. He got a voice out there in that city he had, everybody going to adapt to him and say, man, I'm bumping that. You feel me? I need that, yeah. Yeah, and that's what it was, man. It spread it like wildfire. but the whole thing of the Bay Area is, man, we hustlers, man. Out the gate, we hustles.

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Here's what you missed And the argument is, do you want to win? If you don't win, you have no power. It's real. Those are the very people who I always say vote against their own economic interest, and they complain about the very thing they're receiving. It's raw. I knew that the issue of transgender athletes was not going well with a lot of black men.

Roland Martin unfiltered. I went off, I said, this is exactly what I'm talking about. Y'all going to scream at you. Chanel, but you don't want to see a black luxury company in the same vein. Catch Roland Martin's daily commentary on the Black Information Network. Twelve seats. Those are moving south. So if you Democrats, you don't wait to 2030, you better be hitting the ground going hard in the south now.

And download Roland Martin Unfiltered on the IHeart Radio app, Apple Podcasts. Wherever you get your podcasts. You know the feeling. You make a pick in your fantasy draft in the entire. room groans because they wanted that player. Or you grab a small school rookie off waivers and you start him right before he goes off in primetime. There's no better feeling than crushing your fantasy football league.

I'm J.J. Zachary Esen, host of the late round fantasy football podcast. Before your draft, our players to target and players to avoid episodes tell you exactly who to circle and who to cross off. We've got data-driven analysis, historical trends, and the strategies that separate winners from the And your dominance doesn't stop with the draft. All season long, we have our 15 transactions, 10 trends, sleepers, and the mailback, data-driven, quick-hitting episodes to help bring home that league trophy. Listen to the late-round fantasy football podcast on the IHeart radio app, Apple Podcasts,

or wherever you get your podcasts. College football will hijack your weekend, ruin your sleep, and break your heart. And that's why we make the Solid Verbal College Football Show. I'm Ty Hildenbrandt. Dan Rubinstein. How's it going? Every week we preview the games that matter, sort through the biggest storylines, and tell you what to watch before kickoff. There's a lot to keep track of. Who's for real? Which upset is hiding in plain sight and which storyline is about to take over your group chat? And when the games are over, join us in the aftermath too. We're going to react to what happened,

talk about the biggest results. Of course, we'll cover the playoff picture and all the little details you might have missed while flipping between like 12 games at once. Whether you know every coach and coordinator or just want to understand why everybody is yelling, we're here to help make sense of the madness. Listen to the solid verbal college football show on the IHeart radio app, Apple Podcasts, or wherever you get your podcasts. How'd you pick the features on the quadruple disc? We had juvie up here last week who actually even said that he thought MasterPee

was from the Bay, didn't even know they went to the same high school at some point. Like, he was like, I thought it's from California. How did you go about picking these features, Juvie being one of them? Oh, man, you don't understand how far. I go backwards cash money. I'm an old fossil, man. I'm, boy, boy. I've been doing this shit, just as Kermit the Frog was a Polly Wall.

You know what I mean? So, me and Birdman and, and, and, and, and, and, oh, man. Master Pee all of us. We go way back. But, um, but, but Juvie, that's my partner. We just, he just did the Visinidio with me in the year. You feel me? And, you know what I'm saying?

That's my real friend. You feel me. We are a family. And, um, you know, I'm, I'm, I'm a Louisiana motherfucker. I went to, Gram State University. I went to school with Jubilee. Mm-hmm. You know, you know, do you know, do you know,

do you know what I'm saying? I want to school with cats like that. And that's a partner, too. You know, everybody, you know what I'm saying? know him and just me being out there my granddaddy from bernice louisiana you understand me grandma from homer um you know my daddy from mississippi and just being i i feel like i'm a a south city boy or something i don't know i don't know what to call it you know i just got that south in me you know what i mean they out there yeah yeah so when i first met met birdman it was

1996, I was on my Hall of Game tour for a Hall of Game album. And I was at the radio station in New Orleans. And I see a shorter dude and a super tall dude. And the tall dude was his brother Slim. And then it was Birdman, Beatrice. He was like, hey, man, I'm Beatrice, man. Just before he called himself Bird, man. You know what I'm saying?

And he was like, man, you know, hey, man, we salute you. We fuck with you. You know what I'm saying? Much love. Woo, woo. because I was just coming in and they was going out and we, every since then,

we've been cool. And so I had got on their baller blocking a song with them. Did the Visinideo, they flew me out, did the Visinidio, kicked it with them

through the whole weekend. We went, we did. I was supposed to, I was so fucking drunk on the tour bus. Juvenile to turn told the story too with all of us on the bus, me, cavio,

Mugsy, all of us on the bus, all of us on the bus with cat, all the cash money, cast, a couple of buses and we doing, they did two Visnidios that whole weekend while we said, no, they did three.

We did one and then they did two more out there. You feel me? Like they did back that ass up. I was so drunk. I had a hangover, bro. I was on the bus during the whole time. You know what I'm saying? But one of the first cameos I did with them was BG of cash money is an arm.

It better yet. And they'd be out on there popping my collar. Birdman was like, 40, do that thing you'd be doing with your collar. And I was like, idiot, right here. You feel me? So if you go look at their visit near the USC 40 wide away back the end. Yeah, no, no, definitely. You feel me?

Yeah. So we all locked in, you feel me? No, definitely. But do you feel like with the South in particular? I feel like because, like you said, Vallejo in the Orda Bay, y'all had to do because it was always L.A. People talk about California, especially when it comes to hip-hop, it was always L.A. Do you feel like y'all kind of had to make y'all bones and like let people know we got a story too? Fucking right.

Like, I say that about the same. South too because it was kind of like that with the South. Not until you started really listening to Katz. You're like, oh, we all got the same, kind of the same story. We all for the hood, but we just say it different. We got different slang. But do you feel like there was things that y'all had to do to kind of be recognized more? Because obviously, being from the Bay, but then having to deal with the whole wave coming out of Los Angeles. And then if the South, they had to make their bones because it's like, we're not L.A. We're not the West Coast. We're not the East Coast. But we also got something to say.

absolutely, you know, L.A. is the bigger place, the bigger name, you know. So that's what they think off top because I have ponderance hit me and just like, 40, man, I'm out here. I'm out here and I'm out. No, they say, 40, I'm out here in the bay. And I'll be like, where are you at? Um, awful crinchaw. And I'm like, I say, man, family, you know, seven hours away. Y'all like seven hour drive, give a take with traffic, you know, a 55-minute flight. I'm saying. They don't know.

Yeah, yeah. Two different coaches, but we all fuck with each other. You know what I'm saying? You know, penitentiary-wise and everything, you feel? Yeah, for sure. And so we ride, you know, but I was like, you know, I always said that if it was an airplane that was just going around doing a tour and it was like, yeah, they'll go L.A. right there. Woo after woo. They'll go, they'll go comp, and they go watch.

They go this, they go there. And then they go to there. And they say, they go Sandy. there you go or whatever. No, I wouldn't even say San Diego because they get looked over too. I'll say, and then if they went by the bay, they'd be like, and there's some Alcatraz, then they just keep going. They won't care about it.

They don't care. Like, we had to, we did have to make our bones. We had to go hard. Like, we, and we, we, we're the most gamed up in the world. We got the most game than anybody in the world, at least back when I was coming up. Right. That's all we specialize in. You know what I mean?

Yeah. Swag and possess, being gamed up. Yeah. You feel me? That was definitely one of the first things being, you know, growing up in the East Coast when we started getting hit to who E40 was. The first thing we recognized was, it's a lot of style. A lot of, like, just the slang and the way you talk. Then it was like the music. Right.

But the music, when we first started hearing E4, I remember first hearing your music, it was like, oh, the way he took. This is him. Like, there's no separation from seeing an E40, interviewing E40 just chilling. Right, right. Versus when the music come on, it's the same person. That's me. Have you ever been in a situation where, you know, coming up, somebody you wanted to work with and you finally got the opportunity to meet them and talk to them?

Was it ever something where it was like, damn, this guy wasn't the way I expected it to be? Like, just the interaction wasn't what you expected it to be. Because you coming back from, like you said, the 80s. So it's guys that we probably look at, we don't remember, but it was like, did you remember ever meeting somebody like, damn, I want to work with this dude? with this dude and then you meet him and it's like, damn, the feelings wasn't, it just wasn't a connection there. Yeah, I'll be doing some good interviews.

Man, you know what? I definitely have met a couple of casts like that that kind of hurt my heart. Yeah. You know what I mean? Okay. But I don't even want to say their names. No, we ain't got to do that. But I have.

I have. We don't hear about the legends being disappointed. And guess what? You don't even hear about the motherfuckers like you hear about me, man. You feel me? Right. Yeah, man. Now, Elasties, niggins.

You hear me? Yeah, man. Yeah. In real life. Yeah. I'm rid here. Two, wow, 26, though. Still here.

You feel me? 2026 on their bitch ass, man. Quadruble album. Hello? Now, dropping four of them things, man. How have you kept up with that longevity? Because Mall and I are 10 years apart. You've had hit records when he was in high school, when I was in high school, when I

went to college, like, you stayed consistent. And it also didn't feel like you were forcing it. Right, right. too old to be here type vibe, which we get, I think, with people that started out in the 80s into this time. How have you stayed so relevant yet so much yourself and not even chasing the new sound in the bay? You didn't sound weird on the stupid dumb hyphy when I was in high school. You know a little bee and everything going on. Absolutely. How do you maintain that type of longevity? So first of foremost, I got a lot of faith in God. My granddad I was telling you about from

Bernice, Louisiana. He's a preacher. We grew up in a church house and he always told me, pray it up, keep the faith. You know what I'm saying? God has always answered my prayers. It might not have been right on time, but he's always been there. I'm a true believer in the Lord. I'm a true believer because I've seen it. All these years, I've been on this planet.

You know what I mean? So anyway, I grew a talent for playing drums. Back in the days, I played drums. I got in the band when I was in the fourth grade, played all the way to 12th grade. And, you know, at that time, it wasn't pro-toos. it wasn't logic so we had to do things manually drums being in the music that's how we did it you know what i'm saying so i really got a passion for rapping like this is when i first heard the sugar sugar hill gang in 1979 i knew i knew what i wanted to do i knew i wanted to be in music first and

foremost right off top but i knew i wanted to rap because there was some unique shit to me man like what the fuck is this you know that was my first rap i ever heard the sugar hill gang rappers delight yeah 79 i think i was 11 years old at saint time. And I was rapping but just fucking around with me and the homies, you know what I'm saying? But I wasn't putting out music yet. My first my first EP came out in 1988.

You know what I'm saying? Like Entower Records and shit like that, Rainbow Records and, you know, T.Y. Uzi's and you know what I'm saying? Seventh Heavens and all these mom and pop stories across the nation, we start getting it out there. But anyway, make a long story short. I just so happened to be, you know,

one of those dudes they've been relevant in every era of hip hop, and I'm grateful for it, you know, the majority of every era of hip hop. And that's by keeping my eye on the ball, you know, staying updated, not outdated. Right. Being myself having a foundation of the soil,

because I'm from the trenches, I'm really from it. You know, I was a hustler, BR before rap, and, you know what I'm saying? Had my ups and downs. Wasn't always up. Right. That's life.

Yeah, you know what I mean? I know how to make it look like I'm at my best when I'm at my worst. Right. You ain't going to catch me out of pocket sweating. You know what I'm saying? You know what I'm saying? I'm going to stay on my peas and toes, man.

Never get caught digging in my nose, you know what I? Right, right, yeah. As somebody that has seen so many different transitions in the culture, hip hop, like you said, pretty much 40 years in the game, how do you feel about this whole new AI thing? Because we've seen Dr. Dre recently embrace it, Rick Rueh, embrace it, like all of the, legends that we kind of felt, you know, in talking to each other, we felt like, nah,

they wouldn't be with that. But like, I love the fact that DJ Quick came out and was like, I'm not with that. Like, I'm not really into the AI thing. As somebody who has seen so many different transitions from the business side and technology and the way you even put out music, how does E40 feel about the whole AI thing? I think it's the way, if you're going to use it, use it uniquely. I think you got to turn what the times or the times of turn on you. Right.

Because the shit is too far ahead. It's just, it's locked in for life. I think it's not going anywhere. Right. Eventually you're going to use some type of way. Whether you,

you're like, shit, hey, I need you to, uh, shit. I don't know how would I say this. Give me, give me a,

uh, make somebody sound like 840? I don't know. Right. You know. How would you feel about that? though. Like if somebody took you a whole the whole E-40 style

persona and they put out a record and say it shoots to the top of the charts, like how would you feel about that? I'm kind of like with quick, to be honest with you, but I know producers use it in certain ways, you know, long as they really playing their music and stuff, you know. And I really can't call it, bro. I don't know. I can't say I'm a

never use it. I won't use it to write my shit or nothing. Right, right, right. None of that shit. Right, right, right. You feel me? Yeah. None of that. Yeah. Yeah. Put it that way.

That's that. Did that, um, did that affect the music, um, in the bay when like that whole tech shit hit San Francisco and just the outer areas there? Um, what, what, what you mean? Like, um, I mean, I know it's a little open-ended, but I feel like San Francisco took on the brunt of every startup, every technology company moved there. And I'm sure the city changed drastically. Did that affect the music scene?

at all and you guys oh hell no okay nah I'll be seeing all them cast all the startup company guys obviously when I'm courtside at the Warriors game and whatnot I'll be seeing them cast they made some good decisions in life

you know absolutely and that's why they so yapered up you feel you know me right but uh nah it ain't it ain't effect the music scene the music scene man I just feel like I just want my Bay Area cast to go back to the Bay Area like we

we're starting to say gang and yeah gang and I'm like I'm sorry somebody saying it does. I'm like, when we start talking like everybody else, we always been transetted. Right, right, right. With a trendsetters that, then it's a recite, and in a game that we still, the game that we got left

for, you know what I'm saying? The game that we got left, it's really like recycled game from when I was coming up. When I was a young mustache, it's like, you just recycling it. Y'all don't know. We said anything y'all's saying, we already said that shit many moons ago. Right. You feel me? Right. So I don't know. I mean,

I just feel like I'm not bashing the new generation and then. Like, the youth, but it's like we, we more creative debate. We're more created than what we, what we've been doing lately, man. You know what I'm saying? I feel like a lot of that. We've never been flawless. We've always been leaders.

We say the same thing about artists from New York and just the way they create and make music and the things that they say. We're like, that's not even, that don't even feel like New York. But I think social media, because we've all been kind of put into this bubble. They might have something to do with it. We can see how everybody else talk, how they dress, how to create. So you don't even realize it. You don't even realize it.

You take it on that energy. and now it's it comes out in your creation. Right. But just like we don't talk like that. Self subliminally it can be, it can just, yeah, I see what you're saying. Yeah. I try to be open-minded, man. I ain't bashing nobody.

I just, you know. But one thing about it, you have not changed slang, persona, charisma, charisma, charisma, style. E-40 is E-40. Like, it's just no changing who E-40 is. I got to be me. Let's talk about La Russell and everything that he's been able to build and create, how special is that for you to watch what he's doing?

Well, one of my guys that do security, his name, and he was like, man, I want to put you up on my boy LaRessel, man. He worked with my boy, Juan, and he was like, man, he said, man, I want you to get a dose of him, man. I say, man, let me hear him. And he said, he sent me social and everything. And I start following him. I start seeing how he do his thing.

And then he put me together with him. We start talking and shit. And I just like, I like his vibe. I like everything he's doing. Just a positive guy, you know what I'm saying? And, you know, I got nothing. Especially being from Vallejo. Yeah.

He's from North Vallejo. You know what I'm saying? And I was just happy for him, man, you know. And, you know, start getting bigger and bigger, making a lot of noise. And, you know, I rock with him, man. I really do. I love positive people. Right.

The man ain't bothering nobody. You know what I mean? It was people hating on him. you know people first and foremost you know he had went through his little you know backlash for the situation with um yeah what was it again oh the heaven sent yeah that's it right i was like i kick back because i'm you know i'm real smart as i get older i get wise i'm like i bet all these motherfuckers couldn't wait for him to do some type of hiccup all these old hating ass motherfuckers on the side of especially when you build your presence online the way he did right it's they can't

wait for the day you say one wrong thing they've been waiting they've been waiting they do that with me motherfuckers, sit back and look at every little day, observe, every little thing, bitch-ass motherfuckers. That's what they really do. Some ho-ass motherfuckers these days, bro. Yeah, for sure. You know, they over-analyze and shit, and they try to put conspiracy shit together and shit.

Leela Russell alone, man. That man ain't bothered nobody, man. Let that man do his thing. What he's been able to build, I mean, you know, I've been a fan of the culture and hip-hop forever, but I've never, I've never seen something like, I'm talking about at the crib. Yeah, never, ever to build that.

Never. Bill, I mean, I've never seen anything like that. So we definitely support and saluted. But the fact that he's from the town, he's from the city where you're from. Yeah. I mean, that has to be just something that you look at. I'm happy for him, man. I'm happy for him, bro.

Yeah. You know what I mean? Positive guy. You know, the youth look up to him, like the little youngsters, you know. No, for sure. We'll be giving people opportunities, man. He's just a positive vibe. Good spirit.

You know what I'm saying? Like that. Yeah. Behind the bars is presented by Sprite. And I want to talk about the full Sprite. track list. I know we've talked about some songs on here before and I know we're talking about the bars, but today I want to talk about some of my favorite beats that are on this tracklist. Shook On's Part 2, I think is one of the greatest beats that's ever existed.

Underrated Southern Hospitality is one of my favorite and the lunchroom special. Grinding is one of the greatest beats that's ever existed. So please check out the full Sprite Living Tracklist and break down the stories behind your favorite bars. The link is in our show notes. This is the Sprite Living Tracklist. Obey your thirst. The music you love. I heart radio.

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Who I always say Vote against their own economic interests And they complain about The very thing to receive It's raw I knew that the issue of transnational Gender athletes was not going well with a lot of black men. Roland Martin unfiltered.

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You know the feeling. You make a pick in your fantasy draft in the entire room groans because they wanted that player. Or you grab a small school rookie off waivers and you start him right before he goes off in primetime. There's no better feeling than crushing your fantasy football league. I'm J.J. Zacharyason, host of the late round fantasy football podcast. Before your draft, our players to target and players to avoid episodes tell you exactly who to circle and who to cross off. We've got data-driven analysis, historical trends, and the strategies that separate winners from the rest. And your dominance doesn't stop with the draft.

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We're going to react to what happened, talk about the biggest results. Of course, we'll cover the playoff picture and all the little details you might have missed while flipping between like 12 games at once. Whether you know every coach and coordinator or just want to understand why everybody is yelling, we're here to help make sense of the madness. Listen to the Solid Verbal College Football Show on the IHeart Radio app, Apple Podcasts, or we're, you get your podcasts. You fuck with Simba? Yeah, I like Simba. Simba, one of the coldest

motherfuckers one of the fucking's going. Yeah. Yeah. That's all I got right. Simba's definitely one of my rappers. I'm going to be honest with the dopes freestyles I ever heard. It's like I'm going to say Richie Rich.

I'm going to say Mr. Fab and Simba. Mr. Fab. I'm going to keep it one thaw while. Freestyle? I don't know how to freestyle. Yeah. You don't know how to freestyle. I don't know how to freestyle.

I'm just paystyle on mine, man. Paystyle. I don't know how to do it. I never knew how to do it. I probably could if I really strike, you know. You know what I mean? You know, like that. But yeah.

What do you think about the current state, though, of just music overall? Especially hip-hop. Lots of talent, but too many people that sound alike. Right. Lots of town. But too many people sound alike. Right. That's what you were supposed to be there at some point.

to be. Right. You wasn't supposed to sound like nobody, looked like nobody. That was actually frowned upon. You peeped that, right? Back in the 90s and the 80s and all that. We all had to have our own identification. Like, 100%. We all had, you know, Buster Rhime had his thing. K-Tip had his thing. You understand? Me. Chuck D had his thing. You understand. Snoopy Dog had his thing. You feel me? Warren G had his thing. You're like, hey, it's to me, motherfuckersounder. DMX had his shit.

Right. Right. Jay Z had his thing. Like, No, like, everybody had their own voice and name. I mean, voice in identification. And everybody sounded like. But that's why I can't get with the AI thing, because I feel like it's literally stripping originality. Right. It's like, let's pull from what we already have. Let's kind of emulate that and give that same vibe where it's like, that wasn't what this was at first, though.

You were supposed to be unique and we embraced originality in hip hop. it's can you do that again right right right I just can't I can't get with that I agree with you yeah I can't get with you I agree 100% quadruble album um is there anybody that you haven't worked with over the years E40 that you're looking forward to one day saying I want to create I want to get in the studio with this with this guy hmm it is some people let me think though and and and women in hip hop as well okay because I think of E40 I think a E40 made the style I think that might, that might, the walls in the club might come down if E40 and Meg get something together.

I might have to talk to T. Ferris and my, my, my, my, my, my, my, my publicist over there, D. Yeah, I want to see the, I want to see the VizNidio. Put it together like, put it together like the weather. Right. I want to see the Viznidio. Let me see the Viznidio. You know, put a Viznidio together. You hear me? Hello? Yeah, that'd be dope. I want to work with Nyes, man. Ooh. I'm going to do a song with Nyes. Wow. I think I get, and I, and I want to do a Nass type of slap. I want him on one of my slap.

Yeah. Up tempo. Okay. With he held a bass line, like a hunted, Hutting Temple with a baseline. I think he'll go crazy because that's shoddy. Yeah. Yeah.

Yeah. That's my shit right there. That's one of the ones. Yeah. That's not like a Bay Area. Yeah. Definitely. You feel me?

Yeah. Definitely. That's how I know. That wasn't that his record? Yeah. That's how I know we'll kill it. Yeah. Nass, let's do it.

Is this your first time working with Havoc on this? Yep, I always wanted to work with MobbD, bro. That's fine. Havit could make that connection, I'm sure. Yeah, I'm a holl at him. Yeah, Havoc on the hour, man. I was happy to do a record with him, man. Is Havoc production and rapping?

Nope, a dude by the name of Ted Digital did the slap. Okay. You know what I mean? But I wanted to pattern it to be in the same category as Havoc shit as, when or lose. Okay. Because that's one of my favorite songs in the world. Wow. Win or lose by Mobb D?

Yeah. Come on, man. That's one of the ones. Who was the first, who was the first, like, East Coast rapper that you could remember hearing like, y'all, I like this dude? You really want to know?

Yeah, I do. Hmm. Melly Mell. That makes so much sense. Melly Mellie Mell. That makes so much sense. The Furious Five, Melly Mellie Mell.

That makes so much sense. Goat. Yeah, absolutely. You know, I mean, he'd been doing this shit since Moby Dick was a goldfish. Right, right. Spitting it from a New York point of view. Yeah, right.

If you game-ed-up, you can relate to it. A square won't be able to size it up. Right. You feel me? Yeah. So, mail-email, I would go with, what's the boy, now, Schooley G? Mm-hmm. Right?

I would go with, you're talking about East Coast, right? Yeah. Shit, just ice was my guy. Just ice. He's been talking about cold, get dumb. Him and the Mantronics and all in? Yeah, yeah. Come on, man.

Just ice. feel me? Who else? Man, KRS 1, bro, back in the days, he used to go crazy. So,

are you a philosopher? Yeah. Yes. Yeah, I think very deeply. Yeah. And what's the one? Now there's beans with my, now there's beans with my,

what is it? Now there's steak with my beans and write. What's song? Love's going to get you. Yeah. Love's going to get you. Love's going to get you. See,

one of the greatest hip-hop songs of all. Yeah, yeah. Yeah, but if you want to move forward to talk about some East Coast Jay-Z, when my boys start hearing Jay-Z, my pining this down, they was like, man, he, because we, we,

we so, and the Bay, we like, you know, you heard the terminology game, recognized game, right? Mm-hmm. We recognize game. So hearing, hearing somebody from the East Coast spent some game about their self,

it was Jay, and it was Jay, and it was Biggie too. He asked a game about itself, too. For sure. But Jay, when we heard he was, all my partners, they was like, that nigga got some game about this stuff. He might be frowned the game. Yeah, yeah.

You know what I'm telling you. And then I talked to a few of my partners from the pen. They called me collect the way they, yeah, if we fuck with the nigga, Jay Z, my partner, some of my partners in here, they say he was really in that shit. Yeah, yeah, yeah. You know what I'm saying? Yeah, yeah. I know.

To see him blossom from the streets to where he had now, you can't do nothing but take your hat off, man. That's the fact. You know what I'm saying? I know, um, you've talked about. about that biggie story before with the phone call that that you guys had when he was in Sacramento legendary um mind you I'm so gamed up and so player and you know what I'm saying my my text is my I'm not like a lot of I'm not like a lot of niggas man I I never spoke on that day

I never was gonna tell say anything about it yeah his security said a lot of they wear right right right right I never was gonna I don't get I don't want no brownie points from that shit And I don't even particularly care to talk about the side of what he was talking about. I just thought it was great that you guys get on the phone. Because obviously he said something that was foul to begin with. Definitely did. And you found a way to just squash it and speak like men. So more so I want to know what you guys talked about on that phone call.

Not the RaiRai story and everything else, but just what the two of you guys spoke about on the phone. That story was said several times. But I can move forward and tell you when I seen him in Vegas, me and Wifie, about, maybe Hey, when we seen him, about two months after him and Puffy? Yeah, about two months later in Vegas in the lobby of MGM. We had our race squash, so, you know, we took the picture.

I don't know if you've seen the picture. Me, him and Puff, and then me and Biggie, you feel me? My wife took that picture. So I posted it many years later after all the shit came out. You know what I'm saying? And so, you know, people don't know that a Puff reached out to me. He was like, man, I need you on the album. If you can, man, it'd be great. It'd be monumental. You know what I'm saying? Woo-ty-woop. And I think at that time, I was doing

something. They had to turn it in quick or whatever. But in the inside, people don't know this. Go into the inside of a Life After Death album back in there. Go into the CD. Or you can probably Google it and it could show you all the components inside the CD. You know the images that show you how the physical copy was. That shit, say it in there. It's a shout out to E-40. It had me, Spice 1, and a few other people. So just letting you know we didn't end it on a bad note. I hate that him and pot gone. I want to move forward from that shit, man.

Yeah, that's the fact. You know what I mean? That's the fact. Quadruple album, E40. Yes. Listen, this has been a true pleasure and a true honor. I wish we had more time. Anytime you're in New York City, if you want to pull up, drop some game on us.

Yeah. Doors is wide open. Thank you. Is there anything left that E40 feels like? city official like I feel I feel like you already are I feel like you already are like

yeah the the official mayor of the city but like do you ever look at policies of like I want to get into that so I could really impact the community from behind those doors the thing is I'm so I'm not trying to be a me monster

but and I'm not and I'm not young. I might be youthful looking. I might be tapped in. I might, I might have a young spirit. Yeah.

You know what I mean? But I don't know if my fuck still look at me like I'm, they don't look. I don't think, I think they'll be looking at me like I'm one of them and I'm not. Like, I'm not a YN. I'm not in that category.

You know what I mean? So I know I get hell of flack back and shit like, man, man, why are you the man? Why are you, you know, you need to do something about the crime in the city,

my nigga. You know, and, and foremost these cracks in the street, man. We need to finish that and too many blowouts. Like, you know what I'm saying? Too many potholes in the fucking street, man. They complain about hell of shit.

Like, they do me like that. Yeah. You know what I mean? I don't think I'm ready for that. And my nerves are bad these days. You know what I'm saying? I ain't got time for that shit, man. I'm trying to live my damn life.

That ain't my category. Give them the album one more time, E40. Check this out. First time ever. The quadruple album, turning my money over. E40. First time ever. If you want to collect this item.

I got physical copies. I got CDs and vinyl, man. And it's available on all streaming outlets and all platforms, man. Get that thing. Number blaps, be open-minded. Just know, this ain't just no West Coast shit. This is E-40 being him, my nigga. You feel me?

I've been doing this shit for many moons ever since Yogi Bear was a teddy beer. You understand? Fuck with me, man. I'm interesting. Yo, it's been nothing but an honor. We appreciate you, man. Thank you. that nigga, he's just ginger.

That's the legendary iconic E-40. Yee. Didn't catch the latest Roland Martin unfiltered podcast? Here's what you missed. People wake up and go, oh, damn, wait a hold up. They change all of that? Yes. It's real.

This is a wholesale attack. It is targeting black people in every federal agency. It's raw. White folks have never allowed that reckoning to last more than a decade. Catch Roland Martin's daily commentary on the Black Information Network. Download Roland Martin unfiltered on the IHart radio app, Apple Podcasts. Wherever you get your podcasts. The entire draft room groans because you just took the guy they wanted.

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