Next Level Pros - #141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast

Episode Date: March 7, 2025

Welcome to a new episode Next Level Pros! Today we're joined by Myron Golden - a sales champion, master closer, author of five books, and YouTube content creator with nearly a million subscribers. In this episode, Chris and Myron dive deep into content creation strategies, YouTube growth, tax strategies, personal development, and the importance of living a purposeful life.Highlights:"Wealth is not measured in money, but in time.""If your content is not getting any haters, your content doesn't matter.""Be more interested in solving a problem, and then be more interested in serving the people.""We've been programmed to believe that we have to live a painful life until we can afford not to."Timestamps:00:00 Introduction: Video Creation Cheat Code02:11 Tax Strategies and Real Estate Investments05:57 Faith, Family, and Personal Values10:22 YouTube Channel Growth Journey17:10 Crafting Compelling Thumbnails and Titles29:23 The Power of Live Video and Audience Engagement32:30 Million-Dollar Coaching Program Details37:20 Personal Hobbies and Interests43:55 Thoughts on Retirement and Continuous Creation47:32 Finding Fulfillment in Daily ExperiencesWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros

I have a cheat code. So my cheat code is I broadcast my live videos in front of a live audience. So I'm not talking to a camera. Like I'm terrible in front of a camera. I'm good in a conversation. I get that. One of the things that I do when I'm creating a video is I'm like big idea. What's the big idea of this video? Okay. What's the thumbnail title? What's the video title? What's the opening 30 seconds? Those are the things. Now a lot of people. That's how you plan a video. That's how I plan a video. And then I create the outline. I sit down and I make myself outline the things. Now, a lot of people... That's how you plan a video. That's how I plan a video. And then I create the outline. I sit down and I make myself outline the points. I've been thinking about it for weeks, but I put it down in bullet points.

If I write my outline an hour before I go live, that video is going to be hotter than a pack of five crackers on the fourth of July. It's going to be hot. Super excited to have Myron Golden on the pod today. Myron is a longtime friend. In fact, I was looking through my notes yesterday or the day before, and I was searching Myron Golden. I had a note from 2019. So six years ago. Wow. Going in. I think that was fairly early in your in your program. Yeah, I'm fairly early. It was when I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was in college. I was Going in, I think that was fairly early in your program. Yeah, I'm fairly early. It was when I still sold it as a one-off actually. Yeah. Which I don't do anymore. Right. I know you've completely changed things. So guys, if you don't know who Myron is, this guy is the champion of sales, master closer, especially from stage. You've probably seen him speaking

at different events or whatnot. Author of how many books now? Five. Five different books, has an incredible YouTube channel, right around a million subs now, right? Just under a million subs. That's how. Yeah, we'll break a million this month.

We're chasing that goal, baby. Let's go, bro. Let's go. Let's go. And so it's just been awesome to really have a good relationship over the last six or seven years and see you Grow and develop and everything else and I've learned a lot from you over the years just Externally internally, you know seeing you speak from stage. In fact, there's there's a lot of things

I'd love to dive in like those are little myronisms that I've used over the years that I've implemented into what I do. So dude, what's getting you fired up right now? Well, what's getting me fired up right now is I just recently had a unique experience with regard to taxes. Because one of the biggest issues that high income earners have is that quarterly tax payment comes every day. It comes so fast. It's like, am you know, one of the biggest issues that high income earners have is that quarterly tax payment comes every week. It comes so fast. It's like, am I sending them hundreds of thousands of dollars or millions of dollars again this quarter?

Right. And so just really tapping into some tax strategies around investing in real estate that helps mitigate or even eliminate a lot of that tax liability. Dude, I love tax strategy. I have made it my life's mission to pay as little taxes as possible. Oh, 100%. 100%.

Yeah, so I've studied inside now and I have a really good accountant that loves to take advantage of all tax code. Yeah, 100%. The tax code is an incentive program. Oh yeah, oh yeah. So what are some things that you're doing right now? So real estate is the main focus on with that? Yes. So we're, we're going to dive deep in the deep end of

multifamily real estate. I've got a mentor who owns 10s of 1000s of units of apartment buildings. Love it. And he's crushing the game. I own just a few million dollars worth of real estate, nothing big right now. But the real estate that I own got me a tax refund last year for the first time since the 1990s. Let's go. And that tax refund was more than

all the other tax refunds I've gotten my whole life. Right. Like it was like it was it was like three quarters of a million dollars more I love then all the other funds. I've gotten my entire life. And so once I wait wait like wait What is so yeah, so making a lot of money is is a great Opportunity especially in America, but man the money that you give to the government when you don't know the game is insane Especially with like I mean everything is coming out right now with Doge. And oh, one of my gosh, like all this USAID, you see, I mean, it's going to fund

the craziest crap in the world. 100 percent. You know, nothing very little. Oh, climate change in Sri Lanka. Fifty nine thousand. The study of transvestite mice in Brazil, right? What are y'all doing right with our money, right? Hey guys, it's Chris if you're finding value in what you're hearing go ahead and like and subscribe That way people just like you can find this content for free here on YouTube now. Let's not back in the show

It is wild. So yes every every dollar cut to the government, you're just pissed about. So yeah, man, sticks and bricks, real estate. I've been doing real estate for 15 years for that exact purpose. 100% It's one of the very few ways that you can make money in five different ways, right?

Appreciation, depreciation, interest. You got principal buy down and it's like one of the most incredible. Not to mention they can borrow and cash flow and then you can borrow the equity out of it tax free and then, oh yeah, the tenants pay off the note. Oh, yeah. Yeah. Just makes sense. I love it. Yeah. I love it. Love it. Love it. So you're excited about that. One other thing I wanted to share with the group is like,

one thing I respect so much about you Myron, is just how you are such a man of God, right? Like that appeals to me probably more than all the other successes that you have, you know, the focus on the family, focus on God, you know, me as a father of five, and you know, raising that family and holding them close to Christ and everything like that. And so I've always

really appreciated when we come to events like this and you hold Bible studies and that type of thing that... I'll be speaking at a church tonight. That gets me fired up. Me too. That gets me fired up. So at looking back at some of some of my notes, some of the Myron isms, I think about like one thing that you shared from stage one time when was the value of money over time.

And you know, and you mean time over money. What's that? The value of time over money. So but it was it was the question was asked, like how many guys would love to make a million bucks? Right. You know the pitch. I do.

Right. And then it's like, well, if you did that over 20 years, right. And then like how many would love a million over a year or a day, whatever. Right. And just obviously the thing that changes is the time. And that alone has changed my perspective. Wow. Yeah, wealth is not... People think wealth is measured in money but it's not. Wealth is measured in time. Yeah. Because if you make a million dollars over 40

years you're still not rich. Right. If you make it over the 40 minutes now, probably... And my other... I'm pretty sure this came from you, was like when you think about big goals or things that you need to accomplish, the bigger the goal, that you change the tools that you have to focus on, right? Yes, like better leverage. Yeah, if I said, hey, you got to be in New York tomorrow, you're not thinking about walking, you're not thinking about driving. No, you're not thinking about riding a bike. I'm taking a jet. I'm not even taking a prop plane.

Right. Like a Cessna from here, you'd have to fill it up like five times from here to there. Right. It'd be a very long trip. Yeah, yeah. And like too many people, instead of aiming for New York, they're aiming for the next door neighbor's house. Right. And the only tool they think about is walking. Right.

Yeah. And those are things that I've learned from you over the years that have drastically just changed the way I teach, the way I close, the way I do different things. So, yeah, it's pretty amazing. Right now you have different programs. Sure. And tell us more about like your community and the value that you're providing. So in my, what they call value ladder, at the very base is what I call my community service content. So I create content, I disseminate it on different platforms, predominantly YouTube

long form video, but YouTube, Instagram, TikTok, Facebook, LinkedIn, we post on all of those, but YouTube is our primary channel. And I never create, I think one of the keys to the success we've had on YouTube over the last couple of years is I never post a video on YouTube that I could not have sold

and had people been happy that they bought it. So I make sure any content that I give away as community service content, which I like that terminology better than free because it's not really free. It's not free for me because I've got to pay my team in order for us to create it. And it's not free for the people who consume it because they've got to pay with their time.

And time's more valuable than money. So it's not free content, but it's consumer, it's community service content. And so I want to make sure that I put out at least two pieces of community service content a week on YouTube. So I have a Bible study channel and I have a business channel. They're separate.

They're separate. Now when I started, I just had one channel. But like I could, somebody, a friend, one of my clients actually, her VP of operations said to me Myron have you ever thought about separating your Bible study channel from your business channel? I said no I never thought about that why he asked she said I think that the algorithm might be like you might be confusing the algorithm Like they want to send stuff to people, but they don't know exactly who to send it to I'm like that makes sense So I did it and the Bible Studies channel we

launched July of last year. This is what? February? Yeah. We're at 80,000 subscribers on that. No way. Wow. And it's just around Bible teaching about teaching biblical principles. And then the business channel which we started. So here's what's crazy about that. I launched my business YouTube channel March 15, 2007. I was on YouTube for 14 years before I knew that they paid people for having videos on YouTube. I did not know that until 2021. Sounds crazy. And then we got what did you what did your subscriber count from 7 to 21? Where were you at? Like 5,000.

5,000. So just very, yeah, just very just plotting along. Not outposted your video. Not intentional. There was no intention in it whatsoever. It was just something to do if I thought about it. Right. And then we became intentional.

April 1st, 2022. By that time, because of a podcast interview that I had in 2021 we were at 10,500 subscribers. Wow. Okay. Double just off one podcast interview. Wow. Who's that with? David Chance. Okay. Social proof podcast. Dude, for whatever reason that guy draws a crowd. He does. He interviews a lot of really interesting people and he's a great interviewer. He's a great interviewer. I was on his podcast and like my followers and everything just everything shot through. Yeah. Yeah completely different crowd Yeah, it's pretty awesome. Yeah. Hey guys, it's Chris Hey a lot of you leave comments ask you for help do me a real quick favor shoot me a text at

509 374 7554 that's 509 374 7554 509-374-7554. That's 509-374-7554. Shoot me a text, I'll answer and help you with whatever you need. Don't worry, I got you back. Let's go back to the show, baby. So we had 10,500 subscribers, April 1st, when I decided I am going to post one video a week

on YouTube every week for the next 10 years, and I don't care what happens. I don't care if we don't get any subscribers, I don't care if we don't get what happens. I don't care if we don't get any subscribers. I don't care if we don't get any followers. I don't care if we don't make any money. I don't care. We're just going to do one video a week and we're going to be consistent. It's going to come out the same day every week. And we started doing that in April of 2022.

And and then we ramped it up to two and it got bigger. And then we ramped it up to four videos a week. We were doing at one point. Wow. And then we backed it down. Once we started a Bible study channel, we do one on the Bible study channel, one on the business channel every week. And it's just like, it's hockey sticking right now.

We're up 1.2 million views in the last 28 days over normal. Wow. And growth. Yeah, and growth. So what do you average over a 28 day period? Right now we're at 3.3 million views every 28 days. And you're so pretty.

About 30,000 subscribers. Previously, we were at 1.6, 1.7. We now and then might pop up to like 2.1. That's remarkable. Yeah. Yeah, you know, it's always impressive when somebody that is a business-focused channel has that many subscribers. It's easy to get it in like the entertainment.

Entertainment. Or education. But enterprise, you don't see it very often. Right. Right, right. So yeah, it's awesome. So what would you say? We've been sucking with YouTube. Fantastic on Spotify, Apple, crushing, right? Like consistently top 15 on Apple. Sure.

And getting all the downloads and everything like that. But YouTube, we suck. Okay. Okay. So a couple questions I have for you. Okay. Maybe we'll make this a little bit of live mentorship. Hey, I'm not mad about it. So right now we're branded under a company brand.

Would you brand under a company brand? So I got an advice last night. So we're sitting at a conference, right? And I was talking to a guy that's pretty big on YouTube and he's like, dude, you need to actually make it a personal brand. 100%. 100%. A personal brand will outperform a business brand

eight days a week and twice on Sunday. Steve Jobs brand is bigger than Apple and Steve Jobs has been dead since 2011. That's, you're not wrong. Elon Musk brand is bigger than Tesla's and bigger than SpaceX, bigger than SpaceX and Tesla put together.

Yeah, yeah, yeah. So you would name the channel Chris Lee, not Next Level Pros. I'm not opposed to having two channels, but I would definitely have a personally branded channel. But you can grow a business branded channel if you do the right things. Now, I don't know what all those things are, but I have tested, I have done more tests in the last three years on different ways to make YouTube, my YouTube, YouTube's algorithm

and audience love my content without compromising who I am to do it. Right. What are some of those, what are some of those? So if you think about it, so YouTube wants two things. They want people to click on videos. They want people to watch videos. So then if that's what YouTube wants and then they don't want you to leave. Right. Right. And they want you to stay.

They want you to click on videos and watch videos for as long as possible. Right. If that's what YouTube wants, if I give them what they want, they'll give me what I want, whether it's more customers, whether it's more ad revenue, whether it's more exposure or whatever. I give them what they want. So how can I get people to click on my thumbnails better? So because that's the purpose of them now. How can I get people to watch longer? So it's really it's really an incremental Exponent and what I mean by that is there are a couple things you can do incrementally that will cause an exponential growth in your Ability to grow on YouTube.

I had a lady, I'm not at this conference, who chased me down yesterday to show me on the elevator. She said, I followed your advice because she was in my challenge. She said, I followed your advice on your challenge and my YouTube has grown. I'm like, what do you mean? I've got over 2 million subscribers on all platforms. What are you talking about? And she said she came to my challenge four months ago. I all platforms. What are you talking about? And she said she came to my channel four months ago.

Like, what are you talking about? 2 million in four months? Right. So she has over a million on TikTok. Okay. She had 637,000 on YouTube. I said, so how many did you have when you started doing the stuff that I told you to do, whatever that was, because I don't even remember what telling her anything.

She said, a hundred. I said, oh, a hundred thousand subscribers. She said, no, a hundred. What? What? And I said, show me like, I'm not even believe I don't. She showed it to me. Six hundred and thirty seven thousand subscribers. On YouTube and what she is. So what was the big thing that she implemented well from you so i'm gonna i'm gonna tell you what i believe the all of the things are not just the big thing but here's what here's what's fascinating we love the community service yeah that's that's the whole

point see i believe too many people one of the things that keeps you from reaping a harvest is thinking that all seasons are harvest season. It's not always fall. Sometimes it's spring. You got to sow seeds. And so the community service content is, all right, that's the seeds that we sow. Those are the seeds that we sow in the ground of the marketplace. Yeah. And it's going to eventually yield something. And so so but this woman's story was really remarkable. But what's more remarkable than that is what she teaches, because she lives in France. OK, do you know what she teaches? What she teaches English to non English speakers. OK, that's her whole niche. Wow.

Like, what are you talking about? It was it was mind blowing. So so so, so how can we, so the first question if I'm looking at how can I build a YouTube channel? First question is this, how can I get people to click? So it's all thumbnail and title? All thumbnail. Like it's all, it's all, it's like 80% thumbnail and then maybe 20% title. What makes a great thumbnail? I've been trying to study this and I suck at it. Okay, a couple things. These components make a great thumbnail, in my opinion.

Curiosity. And I'll tell you how I create that. It's very different than asking a question. Because asking questions doesn't create curiosity. It actually kills curiosity. So, curiosity, contrast, conflict, controversy, or confusion.

All the Cs. Those are the five things. If you can add conversation into that, but those five things that I name, if you can add any one of those elements, your thumbnail will convert better. That's just thumbnail, not title? That's not title. Okay. That's not title.

We're not even on the title yet. Okay. So, I've got to create, and I want to make sure that when I'm doing that, that I'm doing that with both the image and the words. Okay? And I definitely want to have words. Okay? And I'm going to show you how you do it here in a minute. So then the video title must

not ever be the same as the thumbnail title. Because if you do that, you're wasting real estate. So you want to make sure that the video title provides clarification for the curiosity, the confusion, the contrast, the controversy, and the conflict that's created in the thumbnail title. So it promises to close that gap. That's what the video title does. Does that make sense? Yep, yep. Okay, so how do I create curiosity in a thumbnail title?

Now, the other question I would ask, so speaking with Andy Elliott, you know Andy very well. I don't know him very well, but I met him. Yeah, yeah. So we spent a day together, and we were going through YouTube speaking with him he tries to target his titles towards like more keyword driven yes that's a strategy that is definitely a strategy that's not your strategy it's

not my strategy I'm not opposed to it but like if I put up a video and it doesn't get at least 24,000 views in 24 hours it's not doing well. Right. And if it doesn't have at least a hundred thousand views in a month it's like yeah it's kind of a sleeper. No it's not garbage but it's statement with a question word. So I say, how this, this and this, okay, my video for Monday is going to be. And are you dictating this or is your team? I create all my titles and all my thumbnail titles.

Nobody creates up with me. And you give them the direction on what the thumbnail should look like or you approve it? I approve it. I approve it. Got it. Yeah. Got it.

So, like my video for Monday is, I could, it's not this, but it could be, it's going to be my video that I'm gonna do Monday live is stop outsmarting yourself. But I could make it how to stop outsmarting yourself, but I'm putting how in the video title. So I'm mixing it up. So I'm putting, so I, it's stop out, stop outsmarting yourself. Thumbnail.

Right. And then seven ways to stop, seven things to do to stop being too smart for your own good. Okay. So there is a tie with the smart. Right. Exactly. And so, but I could make it how to stop outsmarting yourself. Which in fact, maybe we'll split test those. So and do you find that things like the framework like seven, like seven ways? It could be seven, it could be 15, it could be six. When you use lists, a list is an open loop until you get to the last point.

Does that make sense? Yeah, yeah, yeah, it gives you reason to hang on. Exactly. Right. So that's one. That's how I create, so one of my best performing videos is why evil people are rich. Now that creates confusion.

Yeah. Because some people think that I said why you rich people are evil. They're like, all rich people aren't evil. Go read the title, bro. It didn't say rich people are evil. It said evil people are rich. And like, so if I say why evil people are rich, not only is that creating curiosity because of the why, but when I say evil people are rich, it's creating conflict, it's creating contrast

between rich people and poor people and good people and evil people. Do you see what I'm saying? So what I'm doing is I'm creating tension in the thumbnail title. Yep. Okay. People want to comment before they even watch it.

Right, exactly. And so, and then there's a conflict between the rich people and the poor people. The rich versus us versus them. It has an us versus them element. So, like because it has all of those components in it, then it's like people, see here's what I want to do. I want to do.

I want to create a thumbnail title that causes the person who reads it to ask themselves a question. If I ask you a question, you can ignore me. If you ask yourself a question, you must find the answer. Right, so I'm forcing them to have a conversation in their head about my video. So I say, why evil people are rich? Some people's thought is going to be, evil people aren't rich.

Are evil people rich? Why are evil people rich? What is he talking about? Right. Exactly. There are a whole bunch of different conversations somebody could start with themselves. I have that. Okay. So that's number one. And then I don't remember what the video title was but it provided some clarification for that. Right. And then I assume so those things gets people to click. Right. And then I assume, so those things gets people to click. Right. But now you got to keep them engaged. And so what's your rule of thumb? Well, it's YouTube's rule of thumb. And so I've just given what they want again. If you can keep 70% of your audience watching. 70% of clicks. 70% of the people who start watching the video, if they are

still watching at the 32nd mark, the chances of that video doing well, well, increase exponentially. So here's my question, because I don't know this. When I'm on YouTube, the first couple of videos that are there, they will auto play. Is that considered a click? No, okay. So it's when you actually like click on it, click on it, and the volume starts playing. That's correct. there they will auto play is that considered a click no okay consider so it's when you actually like click on it click on it and the volume starts playing that's correct okay just one yeah so the so the most important part of the

content of the video is the first 30 seconds the video needs to be good so it's 70% over 30 seconds got it the video has to be good. Of course. But if the video is good in the first 30 seconds it's bad they're not watching it. Yeah. Right. So I'm gonna tell you what constitutes bad, like horrible, like on a video. First 30 seconds. Hi guys, Myron here. Welcome back to my channel. Today I'm going, no, please make sure you subscribe, make sure you like the video and comment. That's all that's, yeah. You want to start the video with intensity and intention. I love it. And so what I do is, let's say I'm going to do the video on, Monday is going to be how to stop outsmarting yourself. Did you know that having a high IQ

doesn't necessarily guarantee a high income? In fact, some of the people with the highest IQs in the world make some of the least amount of money. And you have to ask yourself, well, if getting to a high IQ is not the key to success, why am I spending all this money on education? Why have I spent all this money on education? Why do I have all these college loans that are going to take me 20 years of

my life to pay off if indeed a high IQ doesn't equal a high income? On this video, I'm going to show you seven things you can do to stop outsmarting yourself and being too smart for your own good. Boom. Love it. So obviously, you've talked or discussed about this a lot of times. How often are you scripting out that first 30 seconds? Well how often? I'm gonna answer two questions. Let me answer that. May I answer a better question first? Absolutely. How often should somebody watching me script out that first 30 seconds every time they do it for the first couple hundred videos? You

need to be scripting right? How often do I do it? I don't ever script it out because my I I can I can remember faster than I can read right and so that's how my brain Works that's not how everybody's brain works in fact. That's not how most people's brain work So scripting out anything for me is a train wreck in slow motion So you know I'm pretty good at the top of what I call my dome ski. The same as you. Now I do plan it. I figure out what I'm gonna say.

So do you bullet point it like in your phone? Yes, and I might even write it out, but I'm not gonna read it. Yeah, yeah, yeah. Got it. Okay, so we're similar that way. And so I think where I've screwed up is I haven't done proper planning and I've just kind of gone in and try to... Off the cuff. Yeah. Yeah. I don't like, I don't ever do that. So, when I'm outlining... So, this is like, this is what I mean. Like, I could literally, what I'm telling you right now, I could turn it into a YouTube course. I love it. Right. So, that's why I know that it's good

because I know if somebody bought this from me and they went through it and they did it, they would get resolved. Right. Right. So and I don't generally share this much, but I will tell you. So one of the things that I do when I'm creating a video is I'm like, big idea. What's the big idea of this video? Okay. What's the thumbnail title? What's the video title? What's the opening 30 seconds? Those are the things. Now a lot of people. That's how you plan a video. That's how I plan a video and then I create the outline. But usually I don't create the outline earlier than 24 hours before I'm gonna go live. Because I have frameworks that I communicate through as you already know. And so what I don't do is I don't want to create an outline that I don't even remember and I'm attempting to remember it while I'm teaching it. So I like to create the outline no more than 24 hours before. And oftentimes not more than an hour before I go live. I sit down and I make myself outline the points.

I've been thinking about it for weeks, but I put it down in bullet points like an hour before. If I write my outline an hour before I go live that video is gonna be hotter than a pack of firecrackers on the 4th of July. It's gonna be hot because it's hot off the press for me it's fresh to me. Yeah, yeah, yeah. It's not like I'm serving leftovers from three weeks ago. Right, right, right. I love it. So are you doing most of your videos now live? Almost all of them unless I'm traveling like I am this week. Almost all my videos are live? Almost all of them, unless I'm traveling like I am this week, almost all my videos are live. Live videos for me outperform recorded videos.

That's not gonna be true for everybody. So if I'm getting started, because I would say our YouTube channel is still getting started, like we're, we're, we suck. I built a, I built a channel to like 4,000 subs and I was like, I felt like we had the wrong followers. And so then we just relaunched under like a different branding or whatnot. We're very low. So would you recommend doing the live approach or would you recommend just good high quality content and then go live? It depends on what your team is better set up for. I think our team is better. Our team is better set up for live video because I'm better suited for live video. But I have a I

have a I have a cheat code. So my cheat code is I do my live videos. I broadcast my live videos in front of a live audience. So I'm not talking to a camera. Like I'm terrible in front of a camera. I'm good in a conversation with a person. So even before we had a live audience in studio, because we have a studio in Tampa, even before we had a live audience in studio, I would have people on Zoom before I had people in the room

so I could see faces and get feedback energy from faces while I'm teaching. I'm interested to see if you actually agree with this. So I'm the same way, way better in front of a live audience, in front of a live person, right? Sure. If you record an actual sale that's happening versus a sales training, way better. Way better. So one of my core beliefs behind that is because our spirits communicate different. And so when I'm communicating with another spirit, I'm going to communicate more purely and from God. Would you agree with that?

I think so. I've never thought of it like that. So I don't know if I would or not, but I think so. I just know that when you're communicating, you're communicating with your words and your energy. Right. And people can lie with their words, but their energy always tells the truth. Yeah. If you're communicating with your words and your energy,

it's like listening to a song with music in the background, with a band in the background. If you communicate without your energy, without that people energy, it's like singing a cappello in a hallway with no carpet. So you no longer create content without a crowd. Oh, I know. I don't remember the last time I did. I've Wow. I've only attempted it twice and it was terrible both times and we never released the videos. And when you say crowd, is it a virtual crowd or is it in-person? We used to have a virtual crowd, but we have an in-person crowd.

We have people in studio every Monday and every Thursday when we go live. That's amazing. So you charge them to be there? Is it part of like a membership? Nope. Their payment is giving me somebody to talk to. I love it. So you're just allowing people to come in off the streets?

No, no, no, no, no, we don't broadcast it, no. So we allow people who have bought something from us in the past, who email us and say they'd like to come. There you go, that makes a whole lot more sense. Yeah, because everybody doesn't love Myron. Yeah, yeah, yeah. Hey, that's good. The people who do, do, and the people who don't, don't.

What is the most controversial content out there that has created that divide? Oh, just any content you create. If your content's not getting any haters, your content doesn't matter. Right. Like, the objective of creating content and having a message in the marketplace

is to repel the wrong people as much as it is to attract the right people. Right. Like I think as much about who I don't want to sell to, who I don't want to serve, who I don't want. I think about the people I want to leave me alone and I make sure that while my message is attracting quote my ideal avatar, it's repelling everybody else. Absolutely. So people who don't like the Bible, for instance. Yeah. Because I teach business based on biblical principles. And so I make sure I lead with that. So people who don't like the Bible leave me alone. Right? I love business.

I love teaching people how to make money. So people who think that wealth is wickedness and poverty is piety, I don't want to like good, go enjoy that with somebody else. Like I don't, I have no desire in teaching you anything because you already know. So, my people who, what I call free people, people who only want stuff for free, cheap people, people who only want stuff if it's cheap,

like those, that's not my ideal avatar. I mean, I've got coaching programs that are 375,000 and a million dollars a year. Right? Fifty five thousand a year, twenty seven thousand a year. Like my coaching programs are not cheap. What does it look like to work with Myron for a million bucks a year? Okay so you get four VIP days. So one VIP day is three hundred seventy five thousand. So you do a VIP day. What does that mean? It's VIP day plus. That means number one, you get, you get one eight hour day or two four hour sessions with me looking at your numbers and

your business and telling you what leverage, one-on-one, telling you what leverage to push because we charge $40,000 an hour for coaching. Yep. Okay. Which we're probably going to raise here soon. So anyway, but that's, that's what it is. So there's that. Then, so you get four VIP days or you'd get eight four-hour sessions. Right. Right. So you get that. I would imagine just because I've done coaching over the years and whatnot and like one-on-one coaching is difficult, right? I mean it requires a lot of energy. It requires a lot of energy, intention, but most importantly it requires a lot of time. Right. Every minute I'm spending with you is a minute I'm not spending with my wife, I'm not spending with my

kids, I'm not spending with my granddaughter, I'm not spending on the golf course, I'm not spending it doing something for me. Exactly. So you're getting a part of my life that I'll never get back and if you want that you just have to pay. Exactly. So with that, I'm imagining you keep it to a very small amount. We only allow five people in our million dollar year program. Last year, we only sold three. Yeah. That's fine.

If we don't sell any, I'm OK with that. Right. I don't need your time. I don't need the money. So I'm good either way. So you get four VIP days. Plus, you get interviewed on my YouTube channel twice. Nice.

OK. And you can promote whatever you want to promote on my YouTube channel. So what happens is when I interview interviewed on my YouTube channel twice. Nice. OK. And you can promote whatever you want to promote on my YouTube channel. So what happens is when I interview people on my YouTube channel, usually those two interviews will more than pay for the program. Yeah. Right. If they've already got a business up and running. Yeah.

No. And if they don't, they're not going to pay me a million dollars. So I'm tailoring this to the right people. Does that make sense? Who's your ideal client in that higher level type stuff? Somebody who's stuck at $500,000 to $2 million a month in their business and they're making a lot of money. Are these coaching businesses?

It doesn't matter. It doesn't matter. All kinds. Yeah, it doesn't matter. Yeah. And they're still, even though they're making like nice revenue, like a decent amount of revenue, they're still smart enough to know they're stuck. So and then I'll let them interview me twice on their YouTube channel.

Right. And then we have masterminds on masterminds in the sky, which means when I'm going somewhere to do something for business, I invite those clients to go with me. VIP clients and the royal family clients. So the VIP, you get one VIP day, the two hours. But with the royal family program, which is the million dollar program, you get four VIP days, two interviews on my channel, two interviews on your channel. With a VIP day, you get one interview on my channel, no interviews of me on your channel. Yeah. It's just an eight hours and masterminds in the sky. And I charter yachts like when we do our masterminds in Tampa,

like my VIPs come in a day early and we'll do a mastermind on a yacht or we'll pick some really nice location in Tampa. We'll have a special event for them where it's, yeah. So that's what the VIP looks like. And I've got people who've been on six, eight, ten masterminds in the sky. And the stuff we talk about up there, it just doesn't replicate anywhere else. For sure. I've had the best conversations in a private jet. 100%. Right. Because like you're disconnected, you're

sitting face to face, you know, diving. And I teach my clients who are VIPs, I teach them the exact same strategy that I use to get paid to fly private. I love it. I love it. I love it. So, you know, you talk, obviously you're very passionate about what you're building and everything else, but also very passionate about your time and where you're very passionate about what you're building and everything else, but also very passionate about your time and where you're spending it. So outside of teaching on YouTube and having all these coaching clients and whatnot, what does it look like from a time allocation standpoint to golf family? What are you getting fired up outside of business for?

Oh, my family obviously, first and foremost. Like this year will be my wife and I's 40th anniversary. So when is this gonna air? We're gonna do a really epic vacation. I'll say it like that. She doesn't know exactly what all it is, so I don't wanna say that. So probably be air in three or four weeks.

Three or four weeks. So I'm not gonna say what it is because our anniversary is not too long. But we're gonna have a really epic vacation to celebrate our 40 years together. So that's going to be fun. Last year, my wife, my daughter, my son-in-law, my granddaughter and I, we went to San Diego.

We spent 10 days in San Diego. We rented this big mansion in La Jolla, overlooking this golf course. And me and my son-in-law are golf rivals. So that's a lot of fun. Learning music theory, learning to play the guitar at a high level. So everywhere I go, like my guitar's in my bedroom here at the hotel, everywhere I go

my guitar's with me. I practice every day. So I'm really passionate about that. Golf, I love golf. Love reading, love writing, love studying, love thinking of ideas. What is your favorite new hobby or activity that you've picked up in the last 12 to 24 months that because obviously you've done a lot of these things for a long time. In the last 12 to 24 months, I don't know that I have any new hobbies.

I just have new levels of intensity for old hobbies. I love it. Yeah, I love that. So you know what you love and I do that and you do more of that. More of that. Yeah. What about you know, because because we're both kind of in the same boat where we don't have to work, right? Like we have opportunities around us and want to be very intentional with

who we spend it with, what we're doing with that time, those type of things. Like where are you finding the most joy in travel? I enjoy traveling with my wife and with my family for vacation. I love that. Is there specific places that you love? Oh, I have a whole bunch of specific places I love. Unfortunately, all the places I love, my family doesn't love. Because it has to have great golf courses. Yes.

That's, like, that's, that's, That's number one. I don't wanna go to a ski resort. I don't ski, I don't like snow. So I don't wanna go to a ski resort. But I love, I love the DR, because they got some of the most epic golf courses in the world. We played golf in Southern California, that was beautiful.

Hawaii obviously is magnificent, the Bahamas, the Virgin Islands, all of that, the Caribbean, all of that's fantastic, I love all of that. I've played some golf in Europe, I played golf in London before, in England before. The places I like to go that are not golf related though, are historic. My wife and I took a biblical Greek,

we did a biblical tour of Greece, which is epic. We took a couple of biblical tours of Israel, which were mind blowing. Those were the best vacations of my life. You know, I still have not gone to Israel and I keep planning, but right now, obviously, is a little more difficult. And yeah, but it's, it's on a level that is unparalleled. Yeah. Yeah, the history, I've been studying the Bible since I was 17.

Yeah. And so to go to places you've read about your whole life and to be standing on the same, you know. And really understand where you are. Where you are, like. And feeling it. I mean, you're standing at the base of the mountain, these rock mountains where David hid from Saul and you can see all these holes in the rocks or you're on the the base of the mountain, these rock mountains where David hid from salt.

And you can see all these holes in the rocks or you're on the Sea of Galilee and in like sunshine. And then all of a sudden the storm comes like out of nowhere. And then a few minutes later, storms gone. There's this big rainbow. It's like, what? Where am I? That's so cool. Yeah. And there's obviously like a spiritual connection in like the physical. 100%. Right. Yeah. And there's there's obviously like a spiritual connection in like the physical 100%. Right. Yeah. And yeah, it's amazing. Speaking of Hawaii, you need to come to my place in Hawaii. Have you seen my place in Hawaii? No, I didn't even know you had a place in Hawaii. Oh, it is the most. Which island? The Big Island. The Big Island. Okay. It is the most, maybe the most remarkable spot in the world. Really? Like so King Kamehameha, the King of Hawaii, he had his residence where my home sits.

Wow. And two and a half acres backed up against state owned land that will never be developed. Wow. Have a 25 foot waterfall, giant waterfall in the back. Wow. And it's like one of the most spiritual, just like, refreshing. Dude, I'll have to show it to you after the pod. Wow. And it's like one of the most spiritual just like refreshing. Dude, I'll have to show it to you after the pod. Cool. Like, yeah, that sounds like fun. I love I mean, we my wife and I have been to Hawaii probably 12 times. Yeah. So

we've been a bunch of times. We've never been to the Big Island that we've been to Maui. We've been to Oahu been to Kauai, but we've never been to the big island. You know, it's interesting. And I've been to most of the other islands. And the big islands my favorite. It's so unique. So unique. It to most of the other islands and the big islands my favorite it's so unique so unique it has 12 of the 14 climates in the world Wow it like crazy is that you can literally drive 20 minutes and look like you're in completely different part of the world Wow and yeah it's it's it's got such it's a cool it's a cool thing but I'll show it to you afterwards but man so you're building you're building these communities. Well, so first of

all, thank you for dropping the knowledge about YouTube. I think I think that's highly valuable to anybody watch. Sure. What was it so that the lady that approached you that grew to 650,000? Like, was it those principles? Oh, I'm sure. Or what was what was the big difference? Well, I'm sure. What was the big difference? Well, I'm sure. Well, I think so the real Like I'll just give you one little component that I think like if if somebody really gets it will change everything for them If you really want to grow your YouTube channel, you want people to watch longer the first 30 seconds is important But the rest of the video is important too. So how can you make people stay on longer be more interesting?

Now, how do you mean right? So how do you become more interesting is the question and the way to become more interesting in any Aspect of life is to stop trying to be interesting and focus on becoming more interested Only interested people are interesting when I say interested first of all you're interested in solving a problem You're interested in learning something you didn't know you're interested in solving a problem. You're interested in learning something you didn't know. You're interested in a unique perspective. You're interested in knowledge that existed apart from you that when you find out, you wonder how you ever lived apart from it.

Right? And so when you share that with somebody, they're like, oh, I didn't know it. Right? It makes their brain melt. Yeah. And then you're interested, you're interested to the point of being obsessed over solving a problem That a big large number of people have so that when you show up and start talking about the problem They're like I got that problem and then you talk about the solution

Well, if they understand the problem that much and they found a solution for them Then they probably found a solution for me and now they're locked and loaded Yeah So be more interested number one in solving a problem and then be more interested in serving the people. You can become more interested in solving the problem, more interested in serving the people as opposed to like most people approach YouTube from the standpoint I want to get something from YouTube. I want more visits, I want more subscribers, I want

more views, I want more watch time hours and I want more money. But what if they came to YouTube? I'm gonna figure out how I can give YouTube everything they desire I'm gonna figure out how and YouTube wants to give their audience everything they decide they desire So I'm gonna give YouTube and YouTube's audience everything they desire and then I'm gonna let that do what only that can do, right? Does that make sense? No, it makes makes perfect sense. I love it Myron you're 63. I am 63. So you've had a long career, you've done really cool things. What is what's the what's the end goal?

Do you see yourself doing this until the till the day you die? 100% I love it. So yeah, not that look like not to the same level of intensity. Like I have no desire to retire. I'm having so much fun right now. Like what am I gonna what am going to do? Play more golf? Like, play my guitar for 16 hours a day? It's I think people I think we've been programmed to believe that we have to live a painful life until we can afford not to. And so what people do is while they're like grinding their way through this painful existence called life,

they anesthetize themselves with distractions because they feel like it's never going to end until they retire. Well, it's the biggest lie. It is. Retirement is the biggest lie that was ever sold to society. Right? It's insane. I attempted it at age 39. Right? Six weeks. Frankly, like the most depressed I've ever been in my life. Yeah, because you're a creator. I'm a creator. And I'm a firm believer that the great creator created his children to create stuff. And that is what brings true joy, true happiness, true level. And so, I appreciate what you shared, like, I'm gonna do this forever,

but not to the same intensity. So it's just being very intentional. Being very intentional. And I'm hyper intentional now. And like when I was in my 50s, I worked way longer and way harder than I do now. And when I was in my 40s, I worked harder and longer than I did in my 50s. When I was in my 30s, it was like, I didn't care if I worked 24 hours a day. And I'm sure my team would probably attest that like when we're at a conference like this

and all we really need to do is go to the conference and I speak a couple of times. Like that could be a pretty chill thing, but I'm fairly intense when I'm not at home because I figure I might as well get the most bang for my buck and I'm sure they're exhausted. So they're gonna enjoy getting back home and having some time to relax.

But it's like, this is the second podcast I've done since I've been here, or third. This is the third. I don't remember if second or third. And I got another podcast this afternoon that I was going to do. And then I'm speaking in our church tonight and I'm speaking two times tomorrow and then I'm getting on a jet and flying back home. So because I love what I do and while I'm not at home and I can't spend time with my family, I might as well get the most bang for my buck out of do and while I'm not at home and I can't spend time with my family,

I might as well get the most bang for my buck out of the work that I'm doing while I'm gone, which is why I go, go, go. But I end pretty early in the evening, but my day usually starts at five o'clock. Yeah, I'm the same way with a little bit more intensity in the evening, hence why my voice is the way it is. Right, right.

But yeah, it's interesting because I think as you said, like most people they're living for this retirement. They're- Live for the weekend. What'd you call it? Anesthetize. They anesthetize. They use distraction as an anesthetic.

They use football, basketball. They want to watch somebody else live because of the pain of the fact that the fact they don't think their life is working. So I might as well watch somebody else live. I'm not living. I'm just a meanwhile, dreaming of the day to be retired. Right. Right. And just and when I think when people just finally come to the realization that there is no finish line, there is no finish line. There's no there there. And there's really no fulfillment in arriving. Right.

Right. The journey is the destination. Like the day that I had many, many, many millions of dollars wired into my bank account from a private equity firm. For your business. For my business. My life didn't change. Right. But so many people fantasize about these days,

thinking that the heavens will open, angels will come down, knight you, and say you are now king like it doesn't. And yes, I think you know, as soon as you can figure that out, you start falling in love with your life. Yes. And then put as many experiences in every day that you're gonna love to remember. Yes, as you can. Amen. Amen. Myron, I appreciate so much having you on the show.

My pleasure, bro. Dude, this is fun to, you know, I don't even care about the content, just being able to hang with you for, you know, the 45 minutes to an hour is absolutely incredible. We live on complete opposite ends of the world. Yeah. Like literally, catacorned United States. Yeah. But man, really, really looking forward to connecting to the future. 100%. Wanted to get you in that Harvard program.

Oh, oh, looking forward to the Deets. Dude, that's going to be epic. It's going to be an epic change for you. Yeah, I'm looking forward to it. Just from, yeah, just an experience. Yeah, looking forward to it. Appreciate having you. Until next time.