Next Level Pros - #152: This One Change Boosted Booked Calls by 20% // Next Level Pros Podcast
Episode Date: June 19, 2025Welcome to a new episode of Next Level Pros! In this episode, Chris interviews Aaron Cooper from Sameday.ai, exploring how AI is transforming customer service and sales in home service businesses. Per...fect for entrepreneurs, trade business owners, and tech-curious professionals looking to understand the future of customer interactions and business efficiency.Highlights:"If you're not using AI to rewrite your copy now, you're missing out." "The AI can close at rates in the 90s for HVAC, plumbing, and electric services.""We're training AI to be the best closer." "AI never has a bad day, never struggles with work ethic."Timestamps:00:00 Introduction02:57 AI's Impact on Marketing and Content Creation07:44 Consumer Fears About Talking to AI11:27 AI Voice Nuances and Realistic Interactions14:39 Overcoming Customer Objections with AI16:27 Replacing vs. Supplementing Human Customer Service19:29 AI Handling Difficult Customer Interactions21:51 Smart Dispatching and Technician Allocation25:08 The True Cost of Underperforming Customer Service28:07 Sameday.ai's Growth and Industry ImpactWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
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What if I told you that a former country music singer is now helping home service
businesses boost their booking rates by up to 20% in today's episode,
we dive into the story of same day AI,
an innovative company that's revolutionizing customer service in the trades.
Learn how AI voice agents are not only replacing CSRs,
but also driving incredible results.
Stick around to find out how you can get the same boost for your business.
Aaron. Yes, sir. How do you go from almost becoming a country music star to becoming the president and
CEO of Same to AI?
I mean, you want the real answer?
I want the real answer.
Yeah, honestly, it was a spiritual thing.
I like had hit a crossroads in my life
and it was either I pick up and moved to Nashville,
like genuinely, seriously,
or pursue business essentially.
I eventually obviously chose business
and went to BYU, studied entrepreneurship specifically,
which brought me to where I am now
But yeah, it was a spiritual thing. I
Had been praying about it talked to my parents and they're like, you know
I is like that really your path like that really the path supposed to go and wait
Well, hold on we gotta back up. I okay. I think I heard something about you singing but yeah go what you were a country music
star I
Was definitely not a star but I love to sing like You were a country music star. I was definitely not a star,
but I love to sing, like it's a passion of mine.
Okay. You know, and even today,
I do like all the lessons and all that kind of stuff.
He was ripping it in here earlier today, it was great.
To you, I'm just a man.
To you, you're all I am.
Where the hell am I supposed to go?
I poison myself again.
Something in the orange tells me we're never coming
Yeah, it's it's it's fun. Yeah, but um
Yeah, I love business more and I think I've probably done business longer than then I've saying for sure
Did you have the gear? Did you have like the cowboy hat and cowboy boots? Totally you did. Oh, yeah
Well, I don't really do the hat.
Why not? Like I did.
I raised cattle in California and that's not like our style in California.
It's more just like the boots and red wings.
What do you wear on your head?
A ball cap.
I just feel like a country star has to have a cowboy hat.
It like adds. No, come on.
If you're from like Oklahoma or Texas or something.
But so business, you recently started same day,
I was four years ago.
Yep, approximately.
So you had a deep background in marketing.
And so obviously, you had these two passions,
marketing music, you decided to go
more marketing business route.
What are you seeing today?
Obviously there's all different kinds of AI implications,
like in implementations in the world that we live in.
Like where are you seeing the greatest value adders
when it comes to marketing?
I mean, as far as marketing goes,
just like the sheer speed that you can do stuff.
Second ago, you talked about VO, VO3.
Like I can create
tons of creative videos and test them all. Now the quality is not quite there even with
VO3 it's really really good compared to the previous generation but still is not quite
there. But just the fact that I can create all this content. I think the last time I
came and spoke part of my presentation was,
and I pulled up a couple home service businesses
that were doing, I think, 100 plus million a year,
and they had the same stock images
that every other business who's doing
$100,000 a year has.
And so the fact that that is not,
you shouldn't have that anymore with AI.
You should have great quality content.
Our images on our website.
Like I even take pictures of our customers
that they send us and say, hey, use this on our website.
And I run it through AI and make it better.
Right.
Hey guys, it's Chris.
Hey, a lot of you leave comments asking for help.
Do me a real quick favor.
Shoot me a text at 509-374-7554.
That's 509-374-7554. Shoot me a text, I'll answer and help you with whatever you need.
Don't worry, I got you back.
Let's go back to the show, baby.
Right.
I mean, what you can do, my son actually took him holding a quail bird this morning.
He said, hey, can you put like a giant frog in my hand?
And it was like his exact image with this huge toad.
I mean, it's pretty amazing how it just enhances
like a real life photo.
It's wild.
I think Facebook or Meta just came out
and said that they're gonna replace all marketing agencies
with AI by 2026 or 27.
Wild, wild.
And I would have to believe that that's mainly
for the creative side.
But have you been, have you ran, I mean, you go through the, even in the last six months, I have to believe that that's mainly for the creative side. But-
Have you been in, have you ran if, I mean, you go through the, even in the last six months,
the process of creating a Facebook ad has changed quite a bit.
Yeah.
Like it actually almost requires you to obviously create your own creative in terms of like
words and such.
But then it's like, here's all of our AI suggestions.
And by the way, here's 20 banners that say if you don't try it, like your ads will suck. You know, it's like, here's all of our AI suggestions. And by the way, here's 20 banners that say, if you don't try it, like your ads will suck.
You know, it's crazy.
I think I saw a video Zuckerberg talking.
He's like, the goal will be,
you just come and tell us what you want.
Just say, I want leads for people
that are looking for HVAC.
Yeah.
And then they'll take it from there.
And they'll say, okay, we'll deliver that
for 50 bucks a lead, fair? And you're like, yeah. And then they're just it from there. And they'll say, okay, we'll deliver that for 50 bucks a lead.
Fair?
And you're like, yeah.
And then they're just going to create all the content and targeting and everything else.
It's pretty wild.
I mean, the future is crazy.
So as far as application today, what are five things that you're going and targeting?
I mean, AI and marketing specifically.
Obviously we talked about creative.
One of the things that people really worried about
when sort of chat should be to take off
is how people might use AI to manipulate people.
Like in a political sphere.
But I think-
Deep fakes and that type of thing.
Deep fakes, but also like writing content
that's just insanely more persuasive.
So you have like your image content,
then you also have content in terms of like the copy.
And so, I mean, if you're not using AI to rewrite your copy,
now obviously like there's little cues,
like what do you call the little dash or things that people-
The M dash.
M dash that people cue into.
I only know that word because of chat GBT.
I don't even know what to call it.
So there's still nuances.
Yeah, there's still nuances, but it's getting so much better.
I mean, obviously, there's your copy,
but then creating long form copy.
I mean, if you go Alex Hermosy, if you
go watch all of his content, he'll tell you up and down
about creating long form content.
But you can take your idea, and then you
can create these case studies and everything
out of one idea.
Right. Other things, I mean, AI has been in ads forever, like Google and Facebook have
used AI on the back end. But now, I mean, I use it just for like ideation in terms of
like who should my audiences be? You know what I mean? And then obviously with like the company that, with Same Day, I think the biggest part of marketing
is sales.
I think if you can't run ads unless you are selling,
like your landing page has to sell,
the people that you're getting people in touch to
has to sell.
And so obviously we use AI to actually be the salesperson
answering phones as it relates to like trade businesses.
But having AI that we teach on how to mirror personalities,
how to cue into like little subtle words
that people are saying that even the best salesmen
aren't even aware of that they do it, but they do.
But now we're training AI to like be the best closer.
Right?
I mean, the list goes on and on,
like what it's gonna replace.
So tell us about that. I know there's there's always a lot of concern around like
Talking to a robot right like I mean that's that's as a consumer my initial
Knee-jerk reaction is like I don't want to talk to a robot you think of like when you call United Airlines or
American Airlines and it's like hey, I can't get off this plane, and it's- The original AI.
Yeah.
Press one or say this,
and you say, and like, oh, we did not understand you.
Exactly.
Like, that's literally what everybody connects
with like, you know, voice AI today.
Yeah.
And so it's like, how do we bridge that gap of fear
as a consumer?
Like, cause dude, I mean, I've heard your guys' product
and we have several community members using it
and that type of thing, but it's like,
there is like this inherent consumer reaction
that like, even if you detect the smallest hint of like-
Operator, operator, human.
Yeah, you get that.
Give me a human, give me a human.
So how are you seeing people overcome that
and apply this into even their business?
Yeah, I mean having an ad, like a marketing background,
we do approach it a little bit differently
than most anyone else.
You've run tons of ads, doing solar and whatnot.
You know that sometimes the most ridiculous ad
will just blow everything else out of the water.
We take that approach with AI
to not make any assumptions
that like, oh, we need to have the most suave voice
and everyone's gonna use it.
We're like, maybe the most robotic voice
or the crappiest voice works best.
I don't know.
So we've set up the platform that you can AB test
different agents the same way you'd AB test ad content.
And what that's allowed us to do is like cue into nuances
in like different regions or demographics.
New Jersey versus Minnesota, like completely drastic differences.
And so now what we see, like when we started four years ago, old people hated it.
Young people thought it was cool.
Now it's flipped. Old people can't tell at all.
Like I can show you video or recording after recording of like their grandkids in the background saying,
grandma, that's an AI or that's a robot.
No, it's not, shut up.
And then it's like, they're like telling its life story.
And then the young people kind of still catch on.
But I think that indicates a trend
of obviously people getting used to it.
But I think eventually people literally won't tell.
And like, I've got a recording here.
This is an AI that called me, wasn't scripted.
This isn't prerecorded or told what exactly to say, but we had trained it how to leave a voicemail.
And essentially, you know, I can play this recording if it comes through on the mic, but
yeah, it'll come through. It will basically, you'll notice, you'll pick up on the little
subtle things that the AI chooses to do when it's leaving the voicemail and you'll be like,
dude, that sounds like, like, hand phone. Let's hear it.
Dude, let's hear it.
Man, you got a little cliffhanger right here.
Hey guys, it's Chris.
If you're finding value in what you're hearing,
go ahead and like and subscribe.
That way people just like you can find this content
for free here on YouTube.
Now let's dive back into the show.
Yeah, speaking of which,
the like AI scammer voices,
I created one on VEO3 the other day.
It was like a guy from an Indian call center
calling a grandma and using like another voice.
And then it cut to like a news anchor
and it's like, grandma, hang up the phone.
This is AI.
That's incredible.
Here, let's see if this works here.
Your grandson.
Hello, this is Lily from ABC Plumbing.
I was calling to check in on how your most recent service went and to express our gratitude
for choosing us for your plumbing needs.
I'd love to ask you a few quick questions about your experience when you have a moment.
The breath.
I'll try calling again later, but if you'd like to reach out in the meantime, please
don't hesitate to contact us.
Thank you and have a great day. Yeah. But if you'd like to reach out in the meantime, please don't hesitate to contact us.
Thank you and have a great day.
Yeah, I would say there's some very subtle,
oh, that's AI, but there's definitely some very subtle,
good human aspects, like the breath.
The breath, the awkwardness.
Leaving the voicemail with everyone,
you're always thinking in the back of your mind,
this is what we focused on in this case.
You're always in the back of your mind, once is like what we focused on in this case, you're always in the back of your mind, like once I say something, I can't take it back.
Right.
And it makes voicemails come through super weird always,
like no matter what, unless it's your homie.
So you see that come through a lot with that AI.
Oh, that's cool.
One of the things I really like about your product
is the nuance, like you're talking about,
it's different when you're in,
I was just visiting my buddy Paul in Texas,
and like his CSRs, they have like, you know, they're tech, well how, howdy, howdy y'all, whatever, not howdy,
but for sure y'all, right?
Versus like if you said that in New Jersey, they'd be like, y'all, where are you from?
So I like, I like your product.
I mean, we've messed around with it a bunch, but you could create the nuance for the demographic
so that it's like dynamic.
Yeah. And it helps it's like dynamic.
Yeah, and it helps you sell. Like that ultimately that's like our North Star metric is like how well
does it sell? What's its close rate? What are your close rates? Yeah, that's really, I was gonna ask
the same question, right? Like it's like, you know, the biggest fear is, so I went over biggest fear
as a consumer, now you go biggest fear as a business owner, it's like, can this actually perform at the same level as a human?
And if it can, at what percentile?
So I'm interested in know those.
Super important.
But the first thing, so the way that we teach our engineering team and our sales team and
everyone who's making promises, one of our core values is to be an owner.
And most people hear that and they say, take ownership for whatever you're doing.
But actually what we try to instill in our team
and everyone who's like working on the product,
implementing it, whatever, is that when the AI fails,
or if you mess up your job and you're an owner
of a business, your heart drops.
You like freeze and it feels like your world's gonna end.
If you're an employee, you just get scared
that you're getting in trouble by your boss.
Right.
And so we focus on getting the AI to perform
and be able to close at a really high rate
because if it doesn't, you spend 200 bucks
to generate that call.
Or if someone calls in and they say operator five times,
they're gonna leave you a bad review.
And those are the types of moments
that make your heart just drop as a business owner.
And so now, we made the decision
a year and a half ago approximately
to not backfill our AI with human call centers
or contact centers, but just to grind through
making all these little nuance perfections
like you heard on that call.
To the point now, the close rate's in the 90s, right?
Yeah, really.
It depends on the industry, but-
So for HVAC Plumbing Electric, if you said, hey, I want an 85% booking rate, right? Yeah, really. Like it depends on the industry, but. So for like HVAC plumbing electric,
if you said, hey, I want an 85% booking rate,
it's getting you that.
Oh, of course, yeah.
Wow.
And it can fluctuate, like there's tons of things.
I mean, the same dynamics that affect your human CSR
still apply to the AI.
How does it deal with the, one of the biggest things
is like, okay, one thing if they're like,
hey, my toilet's overflowing,
I need you to schedule a service tech
to come out there.
The service tech comes out, but what about that area
where it's like, hey, it's, there's a $69 dispatching fee.
Then how does your AI like overcome those objections?
Cause everybody says $69, what do I get for $69?
Yeah, I mean, there's a lot of ways.
And we take a lot of learning from our customers.
There's a lot of things that we've tested.
But in that specific case, you might hear the AI do, you know, oh, 69 bucks.
Of course, of course, you know, it's just 69 dollars.
Of course, your technician is going to come with everything on their truck
rated to fix the problem, replace your HVAC, whatever the the system,
whatever the problem is. Right.
You know, so the fees there to make sure that, make sure that they come with a fully stocked truck.
All the typical things that you try to instill
into your people and maybe some things that you don't.
I just got off a call with the guy that runs
all the franchises for Mosquito Squad.
And he was like-
I use them.
Oh, do you?
I use Mosquito Squad, yeah.
He was like, dude, I have never seen something like,
we can't even get our salespeople to do this
Right and the AI like it's generative. We're not scripting this stuff, right? So it might say the dispatch fee over objection thing that I said
But it might say something completely different and is it like does it always say that thing that works or is it always?
Dynamic you can make it if you really want to but we definitely don't recommend that because we're training like we literally
So like when a call comes in and someone starts talking,
we tell the AI, try to determine what kind of personality
this person has based on like the color spectrum
that you can see for that.
Yeah, color code.
And then you approach it that way.
Wow, that's incredible.
Yeah.
So is this mainly, are you seeing the success mainly
for like business hours, booking and closing, or after hours?
Across the board, yeah.
I mean, I think a lot of people are like,
oh, overflow and after hours, let's try it there first.
But then we have companies, lots of them,
that are scaling back.
Typically you see a reduction in overhead
within the first month or two of about 60%.
Wow.
And obviously, if it's your overhead,
then that's during hours, after hours, you know, the whole shebang.
Do you have any larger scale businesses that have replaced their CSR completely?
I mean, I've heard customers say that they have, like they've gone completely.
I wouldn't say that's the norm, nor do we recommend it.
Like we never really coach anyone, especially your service business, like we never coach
anyone or tell anyone like, hey, replace all your people or whatever.
Yeah. Yeah.
There's, I'm just, I'm imagining this.
When it happens.
You're right.
There's this, there's this funny episode of the office.
You watch the office?
I have, yeah.
You guys were, Dwight is against Ryan's computer
to see who could do the most sales.
It's like this guy versus a computer
and Dwight ends up winning.
But that's how I would feel kind of as a CSR, like this machine is competing with me.
There's a really good podcast.
I think it's Joe Rogan and Zuckerberg.
And Zuckerberg references how like 80% of the US population in like 1910 worked in agriculture
or farming.
Now it's like 6%.
Right.
But like no one really, no one's like, we obviously have a lot of homeless people, but I think the poverty level was way worse then.
But because of the industrial revolution and machinery,
like obviously we get food a lot easier
and that's just not the case.
Probably the same thing with AI.
And so what we've started to do
and it's definitely required is we actually will
let you guys use it for a couple of weeks
and then we'll come back and buy lunch for your whole office.
And we'll sit down with your CSRs
and actually coach them on like,
hey, here's a bug, or here's a little thing
that could be better, and here's how you go in
and coach the AI or teach the AI.
Basically, you're teaching the CSRs how to be the experts.
And could you share your experience,
like, all right, if you're like a 20 million,
a hundred million dollar shop,
you've gotten a lot of CSRs, right?
They have a lot of CSRs. So? They have a lot of CSRs.
So like adding a little bit of AI here and there
to test it to see how it works.
If they have all these CSRs, it's not such a big deal.
But when you are like a three to $10 million shop
and you have like a few CSRs,
every single call is so important.
What do you tell those people that are like,
hey, I don't know if I should do this.
How do I make the leap?
Yeah, how do I make the leap?
Yeah, I mean, what's the call worth, right?
Like what we see, especially with the smaller businesses
is that they are missing still 15 to 20%.
Like I ran a service business before I started this
to solve that problem for myself.
So it's like, what's that call worth, right?
How good of an experience is it
if you're the guy that sends everyone to voicemail, right?
So I mean, why wouldn't you try it? least for overflow at least for after hours like let it prove it's
worth and frankly whenever we sign someone up we give them their number and we say break it like
go for it try to break it as much as you can how many times of the calls does somebody say like are
you a robot no one ever says sometimes we will will say, are you a robot?
What about operator?
Operator.
Do you get a lot of that?
Like, hey, I want to talk to a real person.
Agent, human, please.
Yeah, the specific number goes down.
It could be anywhere in like the 20s, the 20 percentile, which we have a lot of different
ways to handle that.
Oftentimes, it's the same thing as like trying to overcome.
So yeah, how do the agents overcome that, right?
When they're being asked to be get off the phone, what do they do?
Yeah, totally.
That's what they say.
Yeah, totally.
Well, here, sir.
No, you can't.
It is dynamic.
Like, there's one.
So we just came out with this really cool feature we call campaigns.
And so we're partners with Angie, which most people use.
And so once an Angie lead hits, instantly our AI calls them
and starts texting that person.
And there was an Angie lead that came in,
the AI calls him, doesn't answer, leaves a voicemail,
calls again, leaves a voicemail,
and then after the third attempt, the guy answers.
And he goes through the process of trying
to book this roofing job, and then he's like,
wait, are you an AI?
Yeah.
He was like, no, of course, I'm a real person.
He's like, okay, cool. Let's go ahead
and book this. Oh, wow. I was like, oh shoot. Might need to go through and fix that. But
like, yeah, the AI is really like queuing into the conversation and just trying to keep
things moving. You know, so one of the other things that I wanted to ask you, cause I'm
curious, I know you have integrations with service Titan, right? And so like your
the ability for the AI to book a call
and then schedule the call is right.
Back in that back end is so important to
how do you like dispatch for dollars?
Like how does the how does the AI
gauge the tech's performance
so that they could put the right technician in the right job?
Yeah, I mean a lot of people do that.
I mean, especially in Service Titan,
people manage that in a variety of ways.
Whether that's just like the CSRs are aware
of who's like top performing right now,
or they might do it from what we see like through skills.
And so with Service Titan specifically,
what we did is we built a backend
so that we can sync your technicians
and then basically rank them and prioritize them
within the AI itself.
That's the best.
Yeah, so then we can go through and ask like,
and it can queue in on stuff.
So we had a guy, we had one of our customers call in
to us really angry because the AI had booked a job same day
and they had zero capacity.
Come to find out, we go back and look at it
and the customer has sort of hinted at, you know,
they were interested in a heat pump and some stuff
and AI overwrote Service Titan's capacity.
He said, nope, I'm booking this this afternoon
and found a technician and put it there.
And like that tech went out and they made like 8, 10 grand,
right, or whatever it was.
Crazy.
And so yeah, we can look at like technician skills,
like really all of the same things
that the CSRs are taking into consideration.
Then we just hosted in our platform
and make those decisions.
That's unbelievable.
Because it's not only booking the call,
booking, obviously booking the call,
it's expensive to acquire a customer.
So like booking the call.
The next step is, okay, after you book the call,
are you dispatching for dollars?
Are you getting the right guy out there?
And then also like, if you have to go to Mrs. Johnson's house
for her membership maintenance,
and another call comes at the same time for a repair,
or a replace, it has to prioritize the replace, right?
Because that's where the money is.
Mrs. Johnson could obviously wait a little bit,
or tomorrow.
And it'll ask questions very naturally,
to find out how old the system is
and get all of that warranty information.
We can look at, especially if you're on service tight and we can look at things like your
membership status and do I need to charge fees?
What is the right fee?
Obviously it's aware of like basic things like what time of day is it in order to cover
like the right dispatch fees.
Yeah.
I mean, it can haggle over that.
Can it?
Oh, for sure.
And we started out in pest control and like you literally don't dispatch a technician to the house
unless they've agreed to a one-year contract. Right. You know what I mean? Yeah, that's how mosquito squad got me.
Yeah. A door-to-door guy, but he put me in a one-year contract. He used Chris Lee's principle. Yes, no, no, maybe.
It's just a one-year trial. It's not a contract, it's just a trial. It's just a trial.
It's just a one-month trial, baby. You want mosquitoes or not?
I mean, bro, you're gonna deal with mosquitoes for the rest of your life.
Just talking about the next 12 months.
Yeah, he might have been trained by you.
That's pretty much what he said.
Okay, interesting.
And once again, as far as the CSRs are concerned, we have a tool that we're basically giving away for free.
Because we were like, hey, how can we make the AI better?
Well, let's analyze all the AI calls, pick up on sentiment on every call. Let's let our customers create essentially what is their own playbook and then have the
AI analyze itself and then take things from that playbook and improve itself. And they're
like, well, how can we take this a step further? Well, let's pull in all of your live CSR agents
and do the same process with them and then have them compete against each other. So we
have essentially this coaching tool that we've added to the platform where you
can actually, the AI can coach itself and improve itself, but also coach your CSRs to
help them improve in tandem.
Unbelievable.
So it's like pulling in all the sentiment, it's pulling in like what are the top objections,
what are the top requests that people have, all sorts of cool data.
What kind of cost savings are people seeing
by replacing CSRs?
Like not opportunity costs, obviously if they're closed
in at a higher rate, that's huge, right?
But that aside from an hourly rate standpoint
or whatnot, replacing a CSR, what kind of cost savings
are most guys seeing?
Yeah, like I said, it's usually like 50 to 60%
overhead reduction within the first month or two.
So whatever that is, depending on the scale of the business.
But I mean, I've heard 75, $80,000 up to a couple
hundred thousand dollars a month,
depending on the size of the business.
Frankly though, we don't ever sell that.
We don't ever sell the cost savings.
We are pretty competitive, maybe even the most affordable for whatever reason.
But really the opportunity there is
how much revenue are you missing?
We have customers who are saving $50,000 a month,
but their AI's booking $250,000 in new jobs in a week.
You know what I mean?
People don't, it's just, it's happened for so long,
people don't recognize how many leads they're missing
by not responding quickly.
Right, yeah, I mean, the biggest cost
is underperforming CSRs.
Oh, for sure.
This was always the case.
I mean, I built a 300-person sales floor in our setters,
which were the equivalent of CSR in the HVAC world, right?
Like, the guy that was making 120 dials to 120 leads,
and it wasn't about the cost per lead,
it wasn't about the 50, 60 bucks a lead,
it was about the deals that weren't converting
that had somebody else made those 120 dials, right?
And that's always the biggest cost affiliated
with any of these type of programs.
That's a good point.
AI is just dispassionate and always consistent, right?
Like never has a bad day.
Never gets down, never struggles with work ethic.
Never late.
Yeah, has the same attitude all the time.
Just chipper, always just an A plus day for him.
And we've gotten extremely good at like preventing any like
hallucinations or errors and things that'll make.
Obviously when we're trying to tell it how to sell,
we gotta be, you know, very, very careful with that.
You know, cause you do start to get into that category of like,
I remember one time my professor in college,
I did door to ourselves at one point like you did.
And I was like talking about this, it was like a,
what was it, a ethics class,
business ethics, and I was talking about
like some of the sales taxes we'd use
and ordered ourselves and I got lectured
for like 20 minutes about how unethical that was.
I have a question for you.
So I do a lot of secret shopping of HVAC,
Electric Plumbing, Roofing, Jimny, all those companies,
and I try to get the CSR to give me a ballpark price.
That's like when I secret shop, I'm just like,
can you give this to me, can you give this to me?
If they say no, and there's no one I could ever talk to,
I just say, all right, I'm just gonna get
a quote somewhere else.
So is there like any trigger that triggers the AI
to go like, okay, let me see if I could get you
to the next level?
Well, no, so we try to optimize the AI
for getting a tech there
at the house, right?
As long as it's like worth the tech's time.
Yeah.
So if I want a ballpark range.
Yeah, and that specific thing, we just say,
we have the AI give an insane range.
It's like, oh yeah, you want a new HVAC system?
Anywhere from two to 20.
Yeah, anywhere from like 200 bucks up to $20,000
or something like that.
Like that's a common thing we did in pest control
and it really works everywhere.
Love that, love that.
Awesome, well same day we created a partnership
just because we love what you guys are about,
I mean getting the results across the community.
And down in the show notes you'll see a link
if you guys are looking at improving
your CSR experience across the board.
I mean, it's very affordable, right?
Well, it's affordable.
And the other thing, you know, I just,
I had lunch with Service Tight in the other day, right?
And they told us, you are the fastest growing,
like neck and neck, fastest growing partner
in our whole marketplace.
Love it.
And we are seeing more businesses leave your competitors
to use your product than anywhere else.
That's amazing.
How many clients do you have sitting there now?
Number of locations being the thousands now.
Wow.
Brands like we consider a brand or a deal
to be like P groups and stuff.
But I mean, we've had some of the biggest P groups
I had one the other day say,
hey, you're the best software vendor we've ever worked with.
And so I think the fact that a lot of us
come from the trades, we've carried that over to software
and how we like respect your business,
on board do you take care of everyone.
You know, I know personally,
some of the PE groups that you work with
and they've just had raving reviews.
Our members who use your products have raving reviews.
And aside from what, how efficient you guys are, you're like one of the nicest people I know.
And I just wanna tell you that.
You're like, you're genuine, you're nice, you're smart,
you always show up.
And that's-
Trends the best compliment.
No, yeah, what's the best complimenter?
No, but you know, let me tell you though,
that's, cause like-
I mean, I gave him black eye yesterday, but.
No, but we're in the trades business.
Like, it's a people business.
And I think there's always that feeling of like,
well, I don't wanna give it to the robot or give it,
like trades historically aren't like early adopters
of technology.
It's now becoming best practice to adopt technology.
And there's choices that you can make.
And I just think like when you're a wholesome trades shop
that wants to do right by the technicians
and the customers and the company,
you wanna partner yourself with really good companies and good people. And
from my heart, I just want to tell you. No, I appreciate that. I think you have a great company.
I think you're a great person. I love that. I love that. I mean, at the end of the day,
whether you're a trades or home service company, if you're not implementing AI across the board,
you are missing out on incredible opportunity. And we're not just talking about
Chad GBT. We're talking about Voice AI. We're talking about agents. We're talking about
everything. This is the opportunity in 2025. And you definitely don't want to be the person that
didn't bet on the internet. So this is the internet of 2025. Until next time.