NFL Daily with Gregg Rosenthal - Power Players: Panthers EVP Brandt Tilis
Episode Date: December 12, 2025Jourdan Rodrigue is joined by Carolina Panthers EVP of Football Operations, Brandt Tilis, to talk about how Tilis uses analytics to make an impact on the Panthers, his upbringing with the Chiefs, how ...he balances focusing on the Panthers' long-term goals while staying current in this season, what vibe he wants in the organization and more. NFL Daily YouTube: https://www.youtube.com/nflpodcastsSee omnystudio.com/listener for privacy information.
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Hi, everybody. This is Jordan Rodriguez, and I am so excited to share with you a new capsule series for NFL Daily.
called NFL Daily Power Players.
As many of you know, I love football.
One of my favorite things about the NFL is learning about how teams are built,
how decision makers from coaches to executives to scouts to players,
think and the process itself of the sport.
How people do football is the coolest, and I know you think so too.
So in these episodes of NFL Daily Power Players,
we're going to talk to football people and learn from them
and pull back the curtain of the sport for you just a little bit further.
We'll sprinkle these into your feed from time to time,
a little extra treat for our loyal listeners.
Today, I'm interviewing Brandt Tillis.
He is the executive vice president of football operations for the Carolina Panthers,
and that means he's basically the central hub of a vast command center.
Brandt directs everything from how the Panthers use their salary cap
and handles contract negotiations.
He runs their operations, including analytics, data,
video and related tools. He handles the CBA and other legal or NFL rulebook matters and he works
with GM Dan Morgan on scouting and talent identification in free agency and the draft.
Brandt is a football lifer. He worked his way up through the league for years and spent the last
decade and a half helping to shape what we now know as the Kansas City Chief's dynasty.
And yes, that means that he has three Super Bowl rings. He loves to build things, which
is what Drew, Panthers owner, Dave Tepper, and GM Dan Morgan to him back in 2024.
And that's great news for us because we love to know how things are built.
So let's get into it.
Here's Brandt Tillis.
Brand, hi.
Thank you so much for joining me this week.
Welcome to NFL Daily Power Players.
So now moving forward, I guess you can introduce yourself as Brant Tillis Power Player.
I know that really would be right up your alley about, you know, kind of fly in league circles, I would imagine.
Oh, there's no doubt that people would never give me any kind of grief for calling myself a power player, especially my family.
Yeah, well, we're so happy to have you.
We are so excited to talk to you today.
And I really want to start with this because this is like, you know, when you ask people, are you a dog person or a cat person?
Like, this is the defining quality and question to discern someone's personality in my book.
And that is, why football?
Why did football become your career?
or why?
Mainly luck.
I was not an athlete growing up.
I loved sports, but was not a good athlete.
And sports was my passion, watching sports, memorizing, box scores, baseball cards, basketball
cards, all of those things.
And I just knew I wanted to find a way in.
I've always enjoyed working for a time.
team being part of a team and competing. So just trying to find a way to contribute to sports.
I've always been math-based. So trying to just figure out, all right, how can I take the things I'm
good at and apply them to things I'm passionate about and football fit the mold? I was lucky enough
to be connected with a mentor of mine named Mark Benain. Mark is now the president of the Oakland
athletics but at the time he was with the Oakland Raiders and oh wait no they're not the
Oakland athletics right they're in I think they're just called the athletics now um but
anyways mark mark was able to help me get an internship with the Raiders and from there
just kind of went on my path and um yeah I just I love competing I love winning and I love
being part of something great I think it's so cool that you being
someone, like you said, had a real acumen for math and sort of a math background, but you
found a way into football where I think sometimes when we're kids, especially when we're
growing up, we're going through the business, you almost wouldn't conflate the two or you
wouldn't put one and two together. But what sparked for you? What made you feel like that could
be, and data and building teams could be a part of, no pun intended, kind of pun intended,
your overall equation.
Boo.
I know.
I know.
I'm a fan of a good pun.
The,
there have probably been two things for me.
One was playing Madden and fancy football
and just like understanding that math and especially when it comes to salary cap and analytics,
like those things do apply to.
winning games.
But I think the light really turned on for me
and everything kind of clicked into place
when I read Moneyball
after my, I want to say,
my senior year in high school,
reading that book,
and just realizing that, oh, wow,
there is, like, there's an entire complex
of analytics and numbers and stats
and all of these things.
and like people make good decisions based off these numbers and people also can make bad
decisions and so just learning that like there's a there's a way for me to really contribute
and that was that was inspiring to me.
I love that because you said something I was listening and you know doing my research on you
and I was listening to a podcast you did with Field Yates and you said something that I made
sure to write down when you were coming up in the ranks. And you very much worked your way up.
And one of the things you said was, I just told myself to find a way to make myself useful.
And it sounds so simple. But what did that, what did that look like for you? Especially knowing
you had this passion and sort of like an uncharted territory at that time.
Making myself useful was not easy. But it was it was being very well.
of what was happening like all all around me so when I was at the league office getting to know the
people and the people and what like okay this person's job is to do this and this person's job is to do
that and you know these are the things that we have to accomplish as as a unit as a department
and you know where are there inefficiencies here and so like one of the kind of most
let's just call
boring things
for my department
league office
to do with
something called
deferred compensation
which is
which is a
bad word
to agents
because it requires
funding
I can get into
all the
all the details
here but
essentially teams
have to
show the money
that they have
guaranteed
to players
for the next year
they have to
put that
into an escrow account
and for the
longest time
trying to figure
out how much
money would
go into these escrow accounts was like one of the worst jobs in in the department and so it fell like
onto me as the lowest person on the totem pole there and just showing like oh okay like here's actually
an easy way to to do this here's a different way to look at at how to track these things and then
it was kind of a light went on I think for everyone oh wow like we can we can make this process better
Oh, and then we can use that, what we learn from that process to make, you know,
tracking rookie contracts better.
And we can track, you know, all of the veteran contracts better.
And so just being an outsider coming in and taking, let's just call it, an ignorant view of things,
but it's blissful and making it work.
I love that because, you know, when you leave the league office and then you go back to,
working for teams so much of what you're also doing as well as trying to, you know, kind of
maximize your lane and then also discover new lanes, scouting and talent identification
and X's and O's, you know, beyond which you had already known and all of those things.
You're also trying to explain high concept things, especially quantitative and mathematical
things to football people who respectfully don't always want to hear those things or or want
to even dip a toe in that water. How did you learn how to be a math to football, data to
football, you know, analytics to football translator and sort of build those bridges?
I've always been able to connect with different kinds of people. So that's,
That's one way is making friends has always been fairly easy to me.
So just talking to people, getting to know, getting to understand, all right, this is what
this person is interested in, this is how to reach this person, this is how to connect with
this person.
I've always been able to kind of figure that out.
Sometimes it might take me a minute, but I can figure that piece out.
But the other thing, too, is, and you know this because you've been around teams.
you've been embedded with teams football people are much more curious than I think the public
gives them credit for so when I was in Kansas City uh to start out and we had um coming up
with me like at the at the at the bottom of the of the organization it was it was Ryan Poles
it was it was it was field yates it was Mike Borgonzi uh Ryan nutt who's the
one of the VPs of player personnel at Kansas City.
They were all very curious people.
And they wanted to know as much as they could
about the salary cap, about analytics.
And I wanted to as much as I could about scouting,
about how to build a team,
how to look at players,
how to deal with coaches, all those things.
So we were able to kind of grow together.
And then another person who I'm sure you're familiar with,
who was really helpful there was Ray Farmer.
Ray would always just push us and just sometimes even to like to the point of annoyance
of he would play the devil's advocate, even when he didn't believe it.
He would just say, okay, well, defend that position.
Okay, you want to trade a sixth round pick for this player, defend it.
And he may agree with it, but he would force us to just to just dig a little deeper.
And so I think just building those relationships was really helpful to me.
and I think it's served me well.
There's such a communal, I think, process element to it, right?
Because if you walk across the office, it's the same conversations happening.
The offensive coordinators trying to get their calls onto the play callers call sheet for that game
and arguing the why of things and trying to make convincing arguments, right?
And I think so much about football is a functional argument.
And I guess we would call it problem solving.
But I guess that takes a skill to argue, but I have not mastered it, personally, to argue, but to do so functionally.
Yeah.
Well, and that's the beauty of working for a team is everybody just, we just want to win.
So whatever gets us to winning is where we all want to be.
And I think as long as there's respect to, to, to,
someone's viewpoint and then at the end the decision is made and it's our decision. So long as we're
there, everything else is just, it's just a conversation. And you know, you never let it get
personal and it shouldn't. And I don't think it ever has, at least in my experience. And it works.
Love that. And Brandt, you know, Carolina is building something, in my opinion,
team very near and dear to my own heart, is really building.
something solid. And to me, it's keeping an eye on some of the, I guess, more chaotic
moments that have happened. The late game wins, late game losses, things that can be so
up and down through the course of the season. But it takes a collective talent and this
collaboration that you and Dan Morgan have and then the people in the building to kind of
ride those waves on the one hand,
but keep an eye on the long term, too.
And I guess I wonder, regardless of what happens
over the course of a week-by-week result,
like how do you pull data points from what could be valuable
from those wins and losses without getting too caught up
in the wins and losses?
Like, how do you take a long-term look at what's happening
to the team in the short term?
it's hard uh it's really hard especially when we're in the building phase of of our life cycle so
we want to keep on on developing our players developing our culture and building this thing so
that it's sustainable moving forward but at the same time like right now we're seven and six
um we're we're right in the middle of a playoff race so so how do we how do we how do we do we do we
both things at once and what we look for is what is stable about us winning and then what is
let's call it fluky or lucky um and it could be it could be what's stable about us losing too like
what is stable and what is fluky and what's lucky and and how do we lean into the stability and
make the stable things better and minimize our reliance on luck. And so after each game, we just,
we just talk about, all right, here are the things that went well. Here are the things we could
improve on. And if those things that went well are stable, then we feel pretty good about
where we are. If we think they were lucky, okay, we have something to work on. Like we need to
improve in these other areas or else our our results are going to be luck reliant um and
like an example that i have of this is uh and sorry i have to go back i have to go back a long
ways because it's it's it's like the the core memory if you will uh of this is my first year in
Kansas City. It was 2010. We played the Cardinals. And we beat them, we beat him pretty good. We beat
him 31.13. And there was a third down play. We were up seven, three. There's a third down play.
Tim Hightower. Do you remember Tim Hightower? Yeah. So Tim, Tim, Tim Hightower gets a swing pass,
makes the guy miss. And he's running for the first down. It was third and nine. He's running for the first
down and Eric Barry came running downhill and knocked them out of bounds right right at the at the
sticks and so Arizona punted the ball back to us we got a couple chunk plays scored a touchdown
we're up 143 and then we were off and running in the game but if Eric doesn't make that play
what happens in that game like that game could have been way different so yes we we won by
by 18, but had that play not happened,
something, the result could have been completely different.
And so we look for those moments here.
Like, what are those moments that the game could have flipped on us?
It could have been a penalty call.
It could have been, look,
it could have been a last second field goal by Ryan Fitzgerald.
It could be a lot of different things.
But finding out where are those plays
and are those repeatable
is really important to the price.
process. I say this only slightly tongue in cheek, but it is rather amazing that you do have
so many friends considering you have to be the guy that says, hey, that could have been lucky,
guys. Let's not get too excited for this right after a win and all the, all the emotions of the
game flowing. But you have to look at things squarely in the face. I mean, that's how good
teams get good and stay good. Yep. Yeah. And it's a, I mean, it's a, it's a core tenet of ours
here is just being truth tellers to each other.
Okay, we're going to take a quick break, but there's more with Brant Tillis on the other side.
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here on NFL Daily we love to take analysis and turn it into a game it is our way
and you seem to me like just the perfect person to kind of play this team building game with
especially because I do think you think about things in like you mentioned and like we've
talked about such a I would say microscopic and telescopic space at the same time
So if you're building a team, Brand, you're starting from scratch.
There's no groundwork in the organization, let's say, this hypothetical team on Mars, right, that exists.
And you're building from scratch and you can only make three very important core decisions.
And we'll go one by one.
What's the first decision that you make?
On Mars?
Well, you know, we let's, let's, that's going to be oxygen, just give me any hard time, environment and atmosphere, not burning up.
There's three.
the first place that my head goes to with this is like is vibes uh what do we want the vibes
of our organization to be and i just think back to my the first time i got to meet with the
teppers in person um was it was in their dining room at their home here in charlotte and and i walk
into the house and Nicole greets me and she's a phenomenal host and welcoming and gracious
and then I sit down at the dining room table
and then Dave walks in
and he starts playfully ribbing me about my socks.
The only pair of blue socks I had had my kids' faces on them
so I wore it.
He's given me a hard time about the socks and, oh, of course he notices that, right?
Of course he never notices that, yeah, yeah.
Right, right.
And Christy Coleman was there, our president
and a couple other members of the organization.
and we it was a great conversation and it was you're not you're not supposed to use the word comfortable
in football right nobody wants to be comfortable but it was so i'll just say it was secure it was
i felt like i was sitting around my family's dining room table with my parents and sister and
brother and aunts and uncles and cousins and it was just it was banter it was it was it was
disagreements it was agreements it was playful it was fun it was curious it was
excited like it was all of those things and so I felt coming out of that conversation like
okay this is like this is pretty interesting if these are the people who own the team and they
are this open and they are this enjoyable to talk to I cannot imagine what the rest of the
building is like and sure enough I walked in the first day I was here and it was it was it
was that. And so that's not every building, right? Some buildings are going to be different. Some
buildings are going to be, are going to be like a little more corporate, right? And then like some
or, you know, some industries, they want like a boiler room type type atmosphere. That's like go,
go, go, go, go. Like that's, and that's us at times, but not all the time. And so then like I just
think about along with vibes, like, all right, what are the words that we're using? How are we
communicating with each other? One of the things that we're big on here,
is trying to not use absolutes always never definitely no way and being just being more
curious and so so i think once you set your like the vibes as i just called it i think you're in a
good spot i i love that you include language in that because i think that a failure to
sustain a universal language whether it's the language
language of your scouting department and or the language like you just said how people speak to
each other in the building i actually my theory is that's the number one reason why teams fail
it's it's nobody understanding each other right and and that's that's inclusive to the language of
talent identification and everything and um you know you say the word vibes but it just it's so
it's so layered and and i guess you know for me um thinking about that and you have to be so
anthropological when you go into a building like that. That's the biggest decision to that point,
you know, that you're making. And so, you know, I think when people look at your title and your,
and your job and they see the numbers and everything, but you're scouting. This is anthropology,
this is sociology. You're looking, you're trying to feel things just as much as you are to
understand them. Yeah, no, no doubt. And it's hard, but it's also fun and it's rewarding. And
if you're doing it with great people like we've got here we've got we've got we've got coach canals we got
Dan Morgan we've got a whole staff of people who they are like-minded in that they're just
driven to when we just want to win and we just want to put a good product on the field and make
our fans proud okay what's your second major decision that you'd make besides oxygen
i thought the vibe answer was so good you wouldn't make me do too much
Well, you know, we're sticklers here, you know.
So after vibes, I would probably go to how do we want to lead?
So what is what does leadership look like in our organization?
And I can't speak to everywhere else.
I can only speak to my experience.
And like where are we going to find positive tension within our leadership?
How we we have people that are on different, they approach the process.
problem with different timelines right you've got a coach coaches are wired to win the next day right
and then you've got a GM and the GMs wired to win for the next one to three years and then you've got
you've got a president and and they're wired to opera or to to to want to win for the next 10 to 15 years
and everybody wants you know they want the longer timeline but their but their focus is going to be on
those, on those timelines.
And so how do you
have the conversations of
let's get to
where we want to go
and provide tension
to each other?
Am I making sense there?
Yeah, 100%.
I love that because it goes back to what you were talking about
arguing functionally and challenging each other and pushing
each other but without the
like egotistical parts of that
seeping in or being able to
to look at difficult conversations very bluntly.
And I think it's, I mean, and I love the process you're building these with because it does
start with number one.
You have to make sure that the dynamic is correct and the language is understood in the
building before you can decide how much you can push people, even when you, you understand
their problem solving is all coming from a different angle.
You're all trying to get to the same goal.
So far, so far I've got to say I'm pretty impressed because I think.
When you give someone three decisions, you know, to build an entire team with, they're like, well, okay, quarterback head. But even before that, you have to have these fundamental things in place before you can even think about roster decisions, before you can even think about, you know, what the nuts and bolts of the actual team look like. Right. And so for us here in Carolina, like, we're, we're building this.
I believe we're building it the right way.
Time will certainly tell,
but I think we're on the right track here.
And the tension that we all provide to each other,
and I'm very fortunate to be part of the tension
that I can provide with Coach Canales and with Dan.
And the tension that's happening in those conversations
is what's helping to drive our building.
process and then you know you you combine that with with coach can alice's positive energy and the
fact our players are are playing hard and in the results are they're they're coming and some of them
are there and and i think the best panthers football is ahead of us well as again near and dear to
my heart that makes me happy to hear um i've had so much fun watching you guys this year too and um
great answer to that question is not going to let you off the hook for your third major decision
that you're making here on Mars. You already answered it because I think once you have those two
things in place, once you've got your vibes and once you know how you want to lead,
you can then figure out, all right, who is going, who fits these parameters and who is going
to lead us? Who's going to be our head coach? Who's going to be our GM? Who's going to be our
quarterback like those so while the fans are getting excited about who it's going to be and they're
you know you're they're reading the lists of the candidates and who it could be the hardest part
about that process is looking within yourself and that's the first two questions and now the rest
of it it just it just answers itself and you know i i wasn't i wasn't lucky enough to be i wasn't
able to be part of the interview process with with coach canales but i mean this is the same process
that we used when we hired a lot of good people who work who work here now who are helping us
win like denny callington our our head trainer and vice president of medicine josh hanks our
director of performance and eric i or our vice president of analytics this is the same process
we did for that it's at the end of the day it's HR and it's really not that much different than scouting
right it's just like okay these are the things we need let's find somebody who fits those things
rather than being compelled by a great interview right like right now I'm wearing a vest right now
like I just gave a really good PowerPoint presentation don't don't be fooled by this
it's all about what you actually are.
Oh, man, I love that.
And that speaks, again, to kind of your more anthropological nature.
And the curiosity, it's a breath of fresh air brand, honestly,
because, you know, there is so much curiosity in that building
and a thinking of, you know, what's around the next corner
and how do we do it together.
And you feel it.
And I've felt it for a couple years there now.
And it's exciting times.
I'm very aware we've taken up.
way too much of your time today.
But I love talking you about this.
I love talking about how people build things.
And I know you love to think about how to build things.
And so we're real grateful to you for joining us on Power Players.
If you don't introduce yourself one time at least as an NFL Daily Power Player
over the course of like the Combine or something like that, you know, I'll have an ear out for it,
I think.
Send a T-shirt.
Get T-shirts made it.
it. We'll get you a, actually, we'll get you a vest. You're wearing a vest. Oh, perfect. We'll put it right
next to the little Carolina Panthers head. There we go. Perfect. Or socks. I guess Dave Tepper would
notice if you had it on your socks. He would definitely notice the socks. We have a video from
from the draft room of him making fun of my socks too. That's incredible. Brandt. What a pleasure.
Thank you so much for joining us today. Thanks, Jordan. It was great. That was Brandt Tillis.
We thank him for his time.
I honestly, I could have talked with him probably all day about how he thinks about team building.
I especially loved how he has such a mathematical and analytical background, but he truly is a translator and an anthropologist in that he takes this really human and culture-based approach to team building and really resetting an organization in a very, very in-depth and layered way and getting the steps of the process right before thinking so much.
about the results. I loved what he said about being really honest about what's lucky and what's
actual process. I think that that's actually kind of a rare way to look at things across the
league, especially we get so caught up in wins and losses. So thank you, Brandt, for your
insight today. Thank you for your time. Thank you to our listeners for helping to make this
happen. We are going to be back with more episodes of NFL Daily's power players as a season
and off-season continue,
and you can find those
and every episode
of NFL Daily
wherever you get your podcasts.
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Hey everybody, Daniel Jeremiah here.
And I'm Bucky Brooks.
On Move the 6th, we take you inside the game
from breaking down college prospects and NFL rookies
to evaluating team-building philosophies,
coaching trends, and how front opposites construct
winning rosters. We study the tape, talk to decision makers, and give you a perspective you
you won't find anywhere else. It's everything you need to understand the why behind what happens
on Sundays. Don't miss it. Listen to the Move the Sticks podcast on the IHeart Radio app, Apple Podcasts,
or wherever you get your podcasts. What's up? It's Cam Jordan. I'm back with season three of your
favorite podcast. The Off the Edge with Cam Jordan podcast. Tap in every Wednesday to hear conversations
with my friends and stars for the NFL,
the sports world in general, and entertainment,
about anything from teams and players making waves to pop culture,
and I'll take you inside my journey through my 15th season in the NFL.
Looking forward to you joining me this season,
the season of more on the Off the Edge with Cam Joined podcast.
Catch new episodes every Wednesday on the IHeart Radio app, Apple Podcast,
or wherever you get your podcasts.
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