No Jumper - Box Boys on Putting on Shows During COVID, Summrs vs Homixide Gang & More

Episode Date: April 15, 2024

The Box Boys talks about their upbringing, early days in the industry, Boxfest, Soundcloud, Rolling Loud, Cole Bennett, and more.   / boxboys   ----- Get the latest news & videos http://nojumper.com CHECK OUT OUR ONLINE STORE!!! https://shop.nojumper.com/ NO JUMPER PATREON   / nojumper   CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5te... Follow us on SNAPCHAT   / 4874336901   Follow us on SPOTIFY: https://open.spotify.com/show/4z4yCTj... iTunes: https://itunes.apple.com/us/podcast/n... Follow us on Social Media:   / 4874336901     / nojumper     / nojumper     / nojumper     / nojumper   JOIN THE DISCORD:   / discord   Follow Adam22:   / adam22     / adam22     / adam22   adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

No Jumper, coolest podcast in the world. And today, Remo, you've been telling me about you guys for a while saying, Adam, you got to go to Box Fest. You got to tap in with the Box Boys. So we taping in with the Box Boys. Here, man. Appreciate it. It's about time.

How you guys doing? Good, how you doing? Dope. It was a lot. It was a really? Traffic. Coming from where? Orange County.

Oh, shit. That's where you guys stay at? Oh, okay. How the hell did you end up out there? Parents just moved down there when we were like two. Oh, so you were like, right? We were born here. We were born in Hasidena.

They were born here. And then now we both grew up in Orange County through the past 90% of our life, really. What's it like growing up in Orange County? He's real quiet and peaceful. We've got to drive up here for like, you know, all the work stuff, the shows we've done and whatnot. Right. Different vibe from out here, but it's nice. Two different environments for sure.

The chillest of vibes. Yes. Very laid back down there. Yeah, for sure. But, you know, when you come out here, it's a whole different, whole different, just type of vibe. Definitely. So how did you guys meet? We're brothers.

We're brothers. Oh, yeah. Oh, yeah. I knew that. I just gained consciousness. We used to look like twins, but now he's got the beard. I got the long hair, so now we look different. That's crazy.

You guys really... It's the first time anyone's ever asked us how y'all mean. Yeah, yeah. That's funny. My bad. No, no, that's just, but the looks different. Because everyone thinks we're twins. Yeah, yeah.

I used to look like it. Yeah, I used to, for sure, thank yellow twins. Yeah. But did you go out of your way to be like, I'm going to get facial piercings and grow my hair out so that will look way different? Yeah, right? I'm watching the other interview of you and you didn't have that shit. No, no, just the whole look thing, but, yeah.

I know it's been cool working with the brother along the side So we have our own style Physically, artistically And it's cool, but we work really well together So you guys were always into music Like together and shit Was that always your primary interest? Yeah, I think it was like middle school for me

Like, you know, ex, suicide boys I was like, you know He put me on actually I was like in sixth grade And like I just fell in love with that whole scene Bones, such hollow water boys Like that whole scene And I just stayed in the underground rap

Since then just like Find out what's new, keeping up with it And at a young age Like that's all you know music in school and yeah we just sort of like just started like finding what we what we didn't with and uh we sort of picked up a camera along the way and we're like yo like let's film these rappers and uh because Cole Ben it was one like our biggest inspirations on uh you know the blueprint

one off him and you know with the whole juice and little skies and those and then he showed everybody what you could really build with just making music videos you know because he built something that was so much bigger than just like oh a youtube channel where you post videos you know 100% like he like paid the way you know you don't know you don't need to be a rapper to like have you know influence and creative control with you know this whole culture in the rap scene I feel like he was one of the first people to do it and we just sort just picked up on it because we just love the culture and whatnot so we sort of followed along the same steps and you know we found ourselves just the upcoming wave now so it's like it's like

it's all new at the end day it's like all new beginning so like we're figuring out like this underground coming up is way different from what my brother and I were into like 2016 17 so it's just that feeling that we had 2016 And it was like watching you as well like all the yeah that interview cool like a little full-circle moment as well No, because when I think about that time period and especially because I've been working on this like documentary thing and when I go back and like read the comments on old interviews people were so And thankful for me interviewing underground rappers because it really wasn't happening that much like when I interviewed Pooja or X or whoever it was like there wasn't really other people who were interested in it at the time which is so different than now where there's like hell of

competition to interview people you know no you were the blue for sure because I can name you know back in middle school was no jumper and you know just a handful just like blogs and one of us like as far as like actual like content with rappers and interviews like it was really I also think like social media was so fresh like Instagram was like just beginning to pop up as a platform for people to push because I remember it's my sophomore year like 2014 I was like just getting on Instagram finding out the underground and then like people were just putting their careers through it and like now we're 10 years in so everyone knows what's up everyone's doing this

So I think it's just a different, a different, I feel like everybody's more skeptical now, where it used to be like, oh, you're like a young ass rapper with pink hair and a face tattoo. Like, we're interested in you. Like, I wonder what this dude's all about. Whereas now it's like, fuck this dude. Like, I ain't even heard him yet. It's like, who doesn't do that? Yeah, it's like, people are hell of, like, judgmental.

And you've come across a lot of rappers, like, you know, definitely something. But so how long are you guys shooting music videos for before you started to focus on events? So, like, the origin of box boys, I started it as sophomore year. and I was sophomore year, junior year, I was 17. He gave me his hand-me-down camera because he was doing his own film. I was doing videos for like a year prior just under my name before that happened.

So when he upgraded his camera, he gave me like, yo, he is my old one. I like, fuck it. Let's rock with it. And the whole Colbenny shit, I sort of wanted to start, like, my own version of Lyric Al-Limmonade, but more so like a collective

on some like A-Sab mob shit. And it was supposed to be with a group of kids like my friends at the time in high school. And you know how high school shit happens, you know, an idea comes up and no one just like, oh, half ass it falls through. But I was real committed. I was like, I really have real passion for this shit

so I just like, fuck it, me, myself, a camera. And a couple months went by and obviously I was filming my music videos who was from his music videos and we were like, yo, like, we're both brothers were doing the same shit. Let's just run this box with shit together. And bam, it was me and him.

And then from that point forward, it was like a whole year and a half of just grinding out music videos, you know, filming like Josiah, you go, like, you know, the whole, you know, the whole punk scene. Lilazan, yeah, Louisiana. And we just became friends with so many artists

after like a year and a half. Like, yo, like, let's throw off for a show. ever. That's how Boxers came about. It's like through the music videos, we just became friends with all these artists and whatnot. The network is easy to build to shows from the start from that. When you say collective, what do you mean? Like, were you guys like a collective of like rappers?

No, collective creative. There was way more people. Designers. No, it was supposed to be. But when like when it started started, it was just me. Oh, okay. And then, you know, my brother John and we've just been running it up ever since. Right.

Now we have like a whole, now we have like actual collective, you know, with, you know, professional teams and whatnot. You know, just cool. It's cool to see what it's like it's grown into from the past like four. I think we just hit four years this year. Definitely. Yeah, yeah, yeah, it was a year four years. How do you make events special when doing events is like so blown out and played out?

And it feels like, especially after COVID, a lot of the audience kind of like moved on past going to rap shows. It kind of felt like, like, how do you make your shit like really stand out? Because you guys are like building a brand that's largely about the experience that people have going to these shows. How do you make it special? Something me and my brother always talked about was like that. Like we caught that like that live show wave right after COVID when no one was too scared when people were too scared. That stopped.

We were initially just doing the videos and filming shows and then COVID stopped us. Like no, yeah. We can't do that. And so coming out of COVID, like, let's see how this show shit is about. And we had to go to so many loopholes with vaccines and and mask. And I remember it got to the point where I had a fake vaccine. Like I made like a, I'm sorry, this is so federal. But I made like a fake vaccine and I was sending it out to like these kids that wanted to come

because the venue was like, yeah. yo, they can't come if they're not vaccinated. And I'm not going to tell these kids to get vaccinated. I'm like, yo, here's a fake card. Write your name on. Come to our show. I feel like that was a thing for like a month. Like people thought that they were really going to be able to check.

Nobody got in jail for not being vaccinated. I definitely went to some events and shit where like they were checking my Vax card. I went to a wedding where they checked my vaccine card on the way in. No, it was real. It was real. We said this before too, but I think the biggest thing that made it special was advice from Josiah. He said, make sure your festival seems like a playlist. Someone has a playlist.

Like if you were to come live all six artists, like that's someone's playlist in their phone. Make sure it sounds good because I feel like when so people try to do the lineups, it'll be like five different rappers, five different genres and it doesn't mesh well. And the crowds are all mesh well because they're all, you know, different types of people. And it's like it's all about unison and like really coming up and like, you know, kick ass of a show and like where everyone was just with the same music. They can yell every lyric to every artist from. I feel like you have to have the balls to book a lineup of artists that are actually like representative of the vibe

that you're going for regardless of that means that it's gonna be a smaller show at first or whatever. And then I also feel like there's a thing that happens when you DJ a show where you might have like ill underground music taste, but when you're DJing it's very tempting to play in Finito and walk-flaka heart of the pain and all this shit that will actually make the crowd go crazy. So you kind of have to like book DJs

and like give them the freedom to say like, hey, like play this underground shit that the audience. Like we want an audience that's gonna appreciate that. And if they don't move because they don't know these songs, like let that be a experience of sort of like enlightenment for them where they get turned on a new artist at this kind of event. What do you say like back in 2016, people were more close-minded or less closed-minded? It's like new music and whatnot. I feel like people were more open-minded in 2016 for sure because shit just wasn't as played out. And like when you think about it now, it's like it's hard to imagine people being as hyped on like a little pump.

Yeah. You know, like, because it's like, oh, he's 16 and he does Xanax and he got face tattoos and he's like got some good songs. Some good songs, realistically, but like people were going crazy for it. And now I feel like it would just be like they'd be meaming him if he came out today. Yeah, yeah. That's something like if you put like your typical dreadhead with face hats in this day and age, like how would the scene react? And people get clown on.

Like it is cool. It's like I feel like it's a very susceptible to getting clown down now. Like a rapper like you, bro, they'd be flaming these rappers now, bro. For even like the little shit. They get rejected by a girl. They flame you. Those in the comments just bringing it up every single time. Like the whole Christ and that shit.

did you see him when he got rejected by Tyler? He ended up on national news for that. Blogs everywhere. I'm like, you can't even fuck up on little things, bro. That's like to the extreme. Obviously with these rappers now, like they do some shit. They get flame and they get, you know, more criticism to now. But when you look at Kai and Aiden Ross, I feel like they're masters of like

making, just like thinking of things that will go viral and then having the team behind them to actually make that shit go viral, you know, like with Aiden Ross and sexy red, like that was all at play. Like he said something about he fucked her. Then she responds and like this is a whole news cycle and then it comes out that he's actually just like a co-star in her music video

and it's like oh okay so this was all like a long rollout to a music video yeah that makes I feel like it's kind of harder to sting like what's a rollout and what's real some people just really buy into the roll-line by like yo not I know he actually f*** there but it's like now like it's whole music video game like having been behind the scenes on this shit for sure I don't know if that tyla thing was fake because like it's totally within kaisana's wheelhouse to have his manager saying like listen we have a viral idea he's gonna tell He's gonna ask you on a date. You're gonna say no.

It's gonna be funny as fuck. It'll go viral. Like, but you kind of gotta be down if you're really making content like that to be the butt of the joke, you know? I feel like that's what sort of,

this underground shit is sort of, not in butt of the joke, but more so like, there's sort of like a little niche they gotta like apply themselves to or certain like agenda. The way that's like, you know,

let me. For example, like Ian, Ian's hardest. Right. I feel like obviously he's white, not, you know,

you listen to his music. You don't think he's white. But he's hard as fuck. It's very simple too, when it's working. Also people with like net spin and like, you know, ye, whereas like, damn, like, you're a white boy. So I was like, like that shock values basically, you know, instead of being bothered to joke,

like they want to be like the shock value of, which is cool because it's like, you know, it's not your typical dreadhead with tats. It's more so like, you know, anyone can look how they want to look and still make some good music. And that audience is like maybe smaller than it was in 2016, but they're like super passionate about new up and coming underground shit. And they're just like,

I feel like that's the kind of audience that you guys are tapping into. And not even like SoundCloud 2.0, like, So Fago era, like all those type of dudes when they were coming out. I feel like now we're in like the middle of like a different generation. We're into a little like transition period. It's like it's always like a five year or four year cycle. Where it's like, you know, people will have their raise or like their rise and they'll get filtered to the like next generation. Because four years ago was 2020.

Like who were popping artists in 2020? There's like prime quarantine right or like right before quarantine? Who's like, who's like lumping? Yeah. Like this one they're on the ground on the ground. was more underground at that time so damn but like we really who was really like the center of attention like 2020 was like peak gang rap as well of like where that's where shit started to get like mega street it's like pop smoke right that type of shit young boy dirk yeah and then everybody like

around that because that's kind of what happened with like the whole original like soundclad era is it kind of like turned into like oh let's like listen to actual gang members who like legitimately have killed people so we can believe their lyrics yeah you know yeah you know So in a way, like COVID kind of helped you guys launch this shit. For sure. For sure. We had these conversations all the time where it's like, bro, like, COVID damn near birth box boys. Because it's like, you know, right before quarantine, you know, it was sort of like I was, it was just like a weird thing where it was like, you know, but pre-quarantine, there wasn't that many moves to be made in the underground because like everything was going to mainstream.

But COVID is sort of like backtrack like, you know, who was come up because it stopped a lot of shit. It's a lot of careers. It started a lot of careers. It started a lot of careers and like we were just fortunate to like you know use that to the best of our ability It's like you know coming off of quarantine bam this be the first people throwing shows and we did it and you know we just Kept on building on that and new artists were coming up because I feel like also in quarantine kids got you really used to You know being on band lab and recording their closet and having millions of streams off a song and they made in their bedroom and it's like It was things became real internet yeah

Demos became real internet so if you weren't you know hip to the internet like you sort of just got lost in the I saw us through. Yeah, you're all. That's facts because, like, there were, like, multiple, like, companies that I know who were doing events in 2014, 2015, that whole era. And then, like, once COVID hit, they stopped doing events. And then they just kind of never really made, like, a full comeback and shit. And I feel like you guys sort of seized that opportunity because you were smaller and, like,

more nimble. And think about, like, rolling loud. Rolling loud's when the COVID shit happens because they're big corporate. They have to really go by the law and the rules and shit because they're not trying to get sued for millions of dollars. But you guys are like able to sort of slip in there and like build something different. We just like forced that way in, bro, because it's like so many kids and careers were just like birth from COVID.

We're like, yo, like these people while no one's with them. And that's sort of how we just, you know, we just like and we generally did it too. Like it wasn't like we were trying to like force us as well into because, you know, I'm like the demographic that my, you know, I'm the target audience of my own shows because I'm 20. I'm 20. I'm 21 now. But like back then like, it was a bunch of 19, 18, you was going to come to the

shows like I was 1917 throwing these shows I was like I was making these lineups with my brother and we're like yeah like we actually fuck with these artists and so we're the kids at the time so like it just works so like coherent so it's difficult when you start doing that shit because if you don't really have like a bunch of relationships like once you have some relationships like where you guys are at now I feel like it's easier to make shit happen because you have like other artists who can vouch for you and shit but like was it difficult booking like the first lineups and stuff well for sure because the first one was more just out of the blue so we had like like we said, we just had built our connections from the music videos.

We had Josiah and a lot of upcoming artists like one and only. So different genres, a mixture of all sorts of like funk and like scream rap and we're like, yo, we have these 10 artists that are popping, but like this is just our general network right now. So let's just run a show with them. Catch one, 300 people to see what we could do. And we like, we did the first venue that was 180, sold it out to 300. I'm like, okay, cool, there's some sort of foundation we've created here based off like what we know so far. And then that created a buzz for our second box vest.

And it was, it created that foundation and be like, okay, now we have the headliner. But it was definitely hard to build a relationship. It was hard for me. I was like, no one was doing shows. We were just film music videos. So it was like, yo, why these videos are you trying to book me for a show? And it was just more so like just a bunch of loopholes you got to jump through. And I was like, obviously what helped out a lot is like we're actually friends with

these artists. It was so like not transactional. I literally called them like, yo, like we're going to do a show like for us. And I was like, yeah, like on some free shit. Just like I'd love. I was like, this is the power. That's one thing, but like your relationships, you know, make or break your career for real. And it's like, if you got some real solid people that fuck with you, you,

you can go a long way and that's sort of like what happened in our case is like these artists really and we f*** them like they're actually like brothers to us because you might not have even been able to do it in general without a bunch of like startup cash if it wasn't for the fact like if you had to book everybody out there regularly we had no start a cash we actually wanted to do the show for free too bro we were offering like two three free music videos per artist just to hop on our show because like yo we don't got no money right now we'll shoot you two free music videos if you hop on our show and just so they like yeah like let's do it and so bam they did our show

next day after we're shooting fucking 5,000 music videos to you know as payment for them hopping on our shit. And the first one was a free show too like we just wanted it to happen the venue that was working with us like yeah we wanted to do it free but like now charge some bread like 10 bucks and we made a little bit so that got us into motion for the next one funding and like

how much did you guys pay for the first venue? It was like 1500 and then we paid like travel costs for someone I forgot who it was. Total of like, it was like two bands. It was like two bands. Totally, total. We made like four bands. And then with that, like, yo, like we got four bands.

Let's go to see who we can get for, you know, 500 bucks, 600 bucks. You know, we started, you know, investing into our shows. And, you know, obviously we're still in music videos too. So that's also like a form of income. And after the first box vest, my brother and I did a music video for Dee Savage. And we just asked him like, yo, like how much for a show? It was like five bands. We got five bands right now.

Let's do it. And he held on their second box vest. And at that time, too is when, you know, the whole plug-in-bee scene started rising, the autumn, the summers, baby Santana, young Chris. This was 20-21, so that's like, that scene was really, like, starting to come up. And I was just, I was going to events left and right trying to network and meet these people. And one of these events I went to on Moros was at cookies and kicks. Autumn was there. And I'm like, yo, like, autumn has never done a show in L.A. or like,

California period. So I just walked up to him. Like, yo, like, I'm doing a show with D. Savage, you're trying to hop on. He's like, yeah. And like, I'll have, I'll change numbers, put him on the flyer, announced them and then like you know other people started catching on and we got like young chris dc the dawn you know sort of like this that festival was the pivotal moment yeah that was pivotal because it's like we really curated a whole lineup dedicated to a certain scene and that you know that scene you know whereas now the yeats the kens alone it's like that sort of where it's you know it's strong from and it was just pretty cool to like see like how it evolved him de savage headline it's like nine yeah the third one was pretty similar to the second one too we threw in so fago in

Yeah, we had so Fagos, Summers was supposed to headline that one, but obviously he had that whole shit with Jace and Hasse Resto. We had a like last minute call. We had to like just alley half court shot and we're like, yo, can Fago headline? And they, you know, they, they faggo headline. And they, you know, they got to lean in on their relationships because, you know, we're cool with like Lamar and like their whole team. So we just called him. Me and Jill were like, yo, like, this, see Fago's down a dude, day before. We called them. They said, yeah, I put them on the flyer. And that, the box says three was for sure, like, one of my favorite ones. It was crazy because we had promoted for like two, three months and then three days before the. the show summer's like yeah yeah it won't be making so we've knocked them off the fly we're like bro that's our headliner so then within those three days we were like what are we gonna do it's one of those like you know when the pressure it starts you know lying like what are you going do all of them been in uh la or that one one of them was in new york that was the fourth one of the fours one of the fours no so after three that's when we did loan ken and homicide and

sit shine that was our first time ever happened um doing our shit in new york and that one was crazy as like all of our shits have been so DIY it wasn't until like boxers five we got like a professional venue but from like one or four the most like DIY like Lone's green room was the kitchen in the back of the warehouse side of chair is like you all been to like enough underground shows like you know some real DIY shit and like you know it was real just like coming out of our own pocket it still is like we're still in the pen like we still do that shit like it's just me our team like everything is DIY till this day but it's like there's certain ways where I like you know we're big enough we can't be doing no fucking giving fucking yeat in his green room and it's

like three by three three we're three. closet in the bag like we can't be doing that shit like it's you got to like grow with the quality and production of our shows and whatnot and that's just something that people don't think about they just see yo show let me pull up but it's like there's so much shit have you already like thrown like like a like a show to a certain next thing like a full fled show yeah like sort of like I've usually been like partnered with some of the honor and shit actually no we did a bunch of shows in like 2018 2019 we did like chief keef and blue face and young nudity you trying to like mitigate guest list I honestly I'm gonna be real of you I consider

doing shows and live events so stressful that I don't even want to do it. Like I respect the fuck out of people who do it because I've done it enough times to realize that I just like, I don't know, it just doesn't feel like it's for me. Like I'm so comfortable doing the podcast thing, but I just like kind of at a certain point

like took my ambition to like consistently do events and was just like, you know what? I'm just let other people do this because I just don't feel like it's like my thing. But I guess that shit also, we probably would have kept you going if it wasn't for COVID. COVID, yeah.

They're kind of just froze. us. No, we for sure knocked off a couple years of our life. We're high stress doing these shows. Tell me, bro, it's like, Byro, I won't ever forget this, bro. So, so with Fago headlining, we agreed to pay him cash, like, just flat out cash.

And so day of, we went to the bank count, which drew some, I think it was like five, six bands. Pretty much all our money. All of our money that we had left under bank count, but we weren't trim because we were going to make that shit back to the day after with the check of the shows and whatnot. But, like, we had, we emptied our bank count, full cash.

we're in the show and I like one of my friends I was like yo hold this envelope and I forgot to mention that there was like five bands in that envelope and just like half dingling from his pocket he's moshed in and whatnot he's in the crowd and I won't forget like yo please don't tell me he lost the envelope and for like three

minutes he was checking his pockets and I'm like bro like there's no like it's like no it was in his back pocket bro give me that shit I'm not giving the shit to me we were down pretty bad too we had some some homies So let us borrow an extra band Just to finish a payment It was situations where it's like bro

Like it's either like we just wanted it to have Wanted it is so bad Like we had to like yo like lend us a band Like we need a band We need a bag to go pay someone else Like we need it We'll give you 1100 if you give us his band So it's like you know

Calling your homie just to help you out But luckily we sort of like obviously With all that shit that we had to do It's sort of built like some Consisting know a solid foundation Where it's like we know how to operate now I don't not do no You know situations where we might get fucked and whatnot

Did you guys partner with Someone for one of the box fest or We, we, we did two. We partnered with one. It was like when we did Irvin Plaza, the most recent one with the summers and homicide. And we partnered up with them for the venue and whatnot. And like they sort of help us mitigate all that.

But now we're still independent. People think that, you know, we like sold to Lightning Nation. Like where it's 100% box boys, me and my brother. More like a one off show with them. Yeah, they're all like one off style. The BoxFit 3 was sponsored by Southlop. Because like all these venues, bro, they're owned by Live Nation.

Like you got no option to partner up with them. It's either you buy the venue out like three, times the price or you pay cheaper price and you work with them. They're like the mafia. Yeah, that's a real monopoly in that. Yo, shitty feelings I associate with doing live shows. The feeling that nobody's going to come.

Because, like, you know, you can sell some tickets in advance, but you're usually like, if it's like a 500-person venue, sometimes you'll have like 150 200 tickets. It'll be like 4 a.m. You're refreshing the ticket. Yeah, and you're just kind of like, fuck. Like, is this going to be a dud? Like, are the artists going to be bummed? And then also, especially I experiences with the Chief Keith

thing is the fear that the artist isn't going to come because that motherfucker was so late. And luckily the venue was cool and let us like do it a little bit later and stuff so he could actually perform. But I'm standing there on stage like thinking like I'm going to owe all these fans money. Like I owe every person in this fucking audience their money back. Am I seriously going to have to give them their money back? Like fuck that.

Like where the fuck is this dude? All that just goes up. I'm just like oh my God. Thank God. No. So the first one you said about like is it going to sell out? Is it going to bro? Me and my brother got out like, yo like we got it.

We got it. And like, bro, time and time again, we've sold out. Every fucking show. Like the day of. There's not been a show where you haven't sold out. But it's like, even with like, we've done like 10 events, like all of them just crazy as shit. If you're doing the 11th one, we're still going to be like, yo, is it going to sell out?

That feeling is always there. It's not. It's always there. No, because you'll start doing bigger venues. Yes. And then it's like, oh, shit, are we going to only do 500 tickets in a thousand-person venue? Like, I'm going to feel like a fucking dickhead.

Like, that shit sucks. Like, I hate that. But it's like, it's just knowing what moves to me, bro. Because I feel like people want to do the big venues too quick. It's reading the rooms. leverage you got like how many people are like you know a guesstimate of like all right if I drop this flyer I'm a price for like 200 first day and it's best to make the rest really don't sell to like month of for yeah I hate it I hate it because it's like we be we be cutting it close but then we go over just

bam and now we have like 100 dm talking about you add more tickets add more tickets like damn like we didn't feel like we'd be in a position like this it's best to make a move like getting a venue for sure knowing you're gonna sell it out so like if your artist for sure can sell like 500 tickets like get that 450 capacity so it's guarantee why would you run it to 700 something we always say is like sold out 500 looks better than yeah oh 750 people in 1,000 because that 250 people missing make that venue look mad empty the big difference the problem or like the challenge I feel like for you guys is like as it gets bigger and the venues get more corporate and like are just places that are sort the people are like more used to seeing like

more corporate acts at how do you keep the vibe and like make the the overall um Beyond so the shit dope. Bro, there's been times where a venue has pulled out on us because they weren't fucking with the artists we were bringing. Really?

Yeah, but that's... That happened in Boxes 5 when we had summers in autumn. We were doing it as some venue called the Vermont. And we, like, a month before, we're like, yo, venue pulled out. They don't rock with, like, the acts

you're bringing. We're like, bro, we like, almost like, I was so like, what the fuck? And so that's one of those things like, damn, like, we need a fucking venue. Yeah. And, but, you know, aside from that, like, all like the bullshit with the venue.

It's like, making sure. like the artist and the lineup like it's so like you know they're friends with each other and one of us. I was like it's you sort of curate a vibe and aesthetic to the show and that's sort of how we go about it. But you also ran into a problem that we

have which is that we interview people and then we'll have like interviews back to back and sometimes they'll have beef with each other and it can sometimes end in like a weird situation where we're trying to like keep them away from each other and you guys obviously experienced that with the summer's incident. Man that was a situation where it's just you know

you blink and bam it's just like blow up in your face and luckily for that you know like no one got hurt like the fans fans were saved and no like no guns no knives or just you know hands being thrown but it was just one of those things where you know you gotta learn from and you got to like mitigate artist interaction because from the day of the show

like leading up to the show like no one had beef with each other it was like a situation where it was like something that happened right then and there like it wasn't no turmoil no beef to my knowledge but it was just one of those things where it happens all right cool like make sure everyone's safe and then yeah the biggest part it was the fan safety yeah it's like whatever happened after like that's on them like it wasn't us but it was one of those things where it's like you know it was like bro it was like a 95% complete show me

and him all the stage like yeah it was at the very end we're dad's up I'm looking at I'm looking at my manager and we're like you like we did this shit and it's like I turn around I turn around look back and it's like do do I'm like yo what's happening it was like it was crazy and like you know obviously that night was just bro my phone was Going crazy. I had to turn that shit off, but I couldn't do it because even me and him were like freaking out like, yo, like, what's just going to do to us? Yeah, yeah, and I remember as they were fighting, the projector from the second story was showing our big-ass logo on the shit. You're like, turn the logo.

By then the phone's around. Turn it off. It was too late. It was too late. It was too late. You know, we didn't really get much shit from the fans. Like it kind of like turned their experience up more. But it was more so like, you know, keeping a professional and, you know, doing your due diligence.

Big learning experience for sure. Checking up on, you know, both of the teams, making sure they're. good. Like, yo, y'all good, but you know, you're good but, all right, you know, whatever happens after, like, that's not us. Like, after the show, after Box Fest, like, like, this ain't us. Because I can't lie, like, the original, like, when I was younger, a lot of my most memorable shows I've been

to in my life were the most violent ones, where there was crazy fights in the mosh pit, shit like that, but then as an older dude who's able to put myself in the shoes of the person, put it on the show, that shit just stands out to me as all bad, because you got to worry about the Benu being mad at you. If somebody really gets hurt, are they going to sue you?

You know, when I think about a lot of fucking hardcore and punk shows I used to go to as a kid like I don't understand how the fuck that shit was just allowed to happen because there was just so much fighting going on you know yeah and it was just one of those situations where it's like you for real got to like not let artists interact with each other because you never know what's going to happen like didn't have beef but because that venue was built the way it was built and you have to walk in through the green rooms some shit's bound to happen but not surprised like you know nine 10 events in we had like our first big fight you know it wasn't on the first one and the second it was like you know

fucking six events down. It happened on stage between popular artists. That's like really not ideal from a perspective. It felt like a bad dream bro. No for sure. Day after I'm like that shit really happened. In the moment it was hard to even process it. I know it was real when like OGM

y'all started posting about it. I'm like damn like wait this actually happened. Fuck. And it was just it was one of those things like I bet next show. Unless we know that the artists are best fucking friends we're not letting them interact with each other. I think it's something we had to go through too. So like really make sure we solidify how the safety gets, like,

preceded through everyone for fans, for artists exits and entrances. And like, we're learning, bro. Like, we're not even outdoors. We're not even doing double, triple stages. I mean, rolling loud back in the day, it used to be like backstage areas, everybody hanging out. All kinds of shit could happen. Now they, they like bust you in, you perform, then they get you out there.

There's no overlap, bro. It's crazy. That's for safety, too. Smart as fuck for them because that's their biggest liability, realistically. Yes, bro. I'm here I was our rolling out with Chris. filming me and my brother. Yeah, both those.

As soon as he gets off stage, put us in a sprinter, they dropped the ashes off. And we didn't know. We were like about a pop on stage hanging out. I thought I'm trying to enjoy the festival. Like, now you got to get into the GA line. I'm like, damn, for sure. Bro, like I went to a wireless festival in London and I got like a juice world interview,

Young Thug interview, Denzel Curry interview, filming shit was trippy. It was backstage in the UK where they don't have as many security concerns. So they're letting everybody just kick it on picnic tables. And that's why I was able to get so much content. And I have never had that kind of experience since in America.

Yeah. New York. That was probably worse. That was 2019, but, like, I tried going to, like, a bunch of festivals after that thinking, like, oh, it's going to be lit like that other one. It's never like that. I got disappointed just a little bit, but it's like, you know, I see it. Like, knowing what you get a show like what happens to art show, whereas people just fight

on the stage. One that was cool recently was Summer Smash. They had, like, an artist lounge and, like, everyone was cool there. Like, the vibes are great. Like, it was a big section. These dudes won't beat each other up because they're so cool, cool, Benet. Yeah. They're not going to put.

It was actually Jake, you know, Jake Milan from Google. Yeah. He was actually texting me the day after. He's like, yo, bro, like, you go. He checked up on me. And he was just, you know, shit happens. You know, he's telling me his experiences, how some similar shit happened to one of his earlier shows. And it made me feel a lot better because it sort of felt like the world is crashing down.

And I was like, our image is fucked. No one's going to want to do our shows. Like, because you got an idea. That was just like in the moment type shit. But it's like, looking back out of now, you know, I'm not saying I'm glad it happened, but it was more so like, you know, it will go down in history as far as like, you know, the underground lore and whatnot. So I was like, it's cool, you know, but it's like, given that it worked out.

Never letting that shit happen again. What's the talk with Summers after that? I checked up on him. I checked up on him. I called him, make sure he's good. And, you know, my, but you're cool. If you need anything, let me know. I checked him with, like, the OPM team.

I said, y'all, you all, you know, y'all need anything. Let me know. It's just keeping the neutral because at the end of day, like, that shit had nothing to do with us. Like, yeah, like, we just do a big ass show. And then bam, I was like, oh, shit. And bam, fire. We're like, all, fuck. but it's, you know, it's just keeping in neutral

because, you know, we do folk with both artists, like their artistry, their music, you know, they fuck with us too. So I was like, you know, there's a fine line between, you know, us really not picking sides because, like, it had nothing to do with us whatsoever. And if it has something to do with us, then it was, you know, then we got to, like,

we deal our shit behind the scenes a lot. Like, we don't do, like, we don't be posting on Instagram or when a problem occurs, like, I'm the type to, like, you know, call up the artist on FaceTime. Like, yo, like, we got a problem with us. And that sort of what happened. Not that, like, they had problems with us,

but like, you know, I talked to Summers. I talked to, like, the whole homicide team. And, you know, they're very cool required, but, you know, whatever happens after, like, that's on y'all. But, you know, I got to make sure that they're just good because, obviously, I'm the one who brought them in together. So, like, I had to do my due diligence and, like, make sure they're good and their teams are good and whatnot.

But it was cool. It was cool. Like, on our side, like, we had no problems with them after, you know, what they do on their time. That's them. When you look at, like, Cole, he took just shooting music videos and, like, built, like, a brand name on top of it. Now he does all these events and the big yearly, uh,

festival and then he did like an album and he's like I think he's like signed all these artists that I'm not sure exactly who he signed but he's like pushed a bunch of artists that he probably was like participating in that's all shit that he just like built on the foundation of the music videos in your mind like is your shit all about just keep doing bigger and bigger and better events or are you trying to like do more kind of like projects under the brand name that's a real good question it's a little bit of 50-50 because I know um you know you know It's sort of vice versa with us. We're sort of building our shows out.

Even though we started off as a music video company, but our show is what hits stronger. So it's our bit like, you know, it's doubling down on the show as biggest shows, but also, you know, doing an album, doing fucking crazy-ass music videos with the biggest artist, doing crazy-ass merch. The show's definitely set the foundation. Like, y'all see, like, what's been done firsthand.

So, like, now that that's been done and we are experiencing with that end, like we have our brand or merchants. And now we have music videos all this month every Friday dropping. And we got it into streaming as well, too. So it was like, you know, we got the foundation with the shows. All right, let's build on top of that. Let's do streams. There's do merch.

Let's do crazier music videos. Let's, you know. And we sort of got into the bag of, like, hosting artists' album release parties. We did Dom Corleo's, OMO, release party. We did Josiahs. We did BK, the rulers. She did a single. It was like a single release party.

We also did a half evil. They did a, like, a grand closing store show event. That was us. Like, we did that. Yeah, the biggest thing that you ate and I say is, like, I guess the shows are its own thing. But if you were to find us through the merchandise or just the music videos, I want something to hit just as big as the shows.

We caught up with the music videos and they do shows. Or we caught up with the shows and they do music videos. So they see that it's equally as big and everything. Now we're focusing on what needs to be pushed in. Because what we need to feed more because the shows are good. We need to feed the music videos more. Back to where we are. Because we got these next two months, once a week, we're dropping with a bunch of artists, like Baby Solid, your stepdad.

We did an icy twat run with five music videos. So it's cool to bring that big back into motion. But that just needs its own life of its own. So if you see the clothes, the clothes should have its own life and be like, I fuck with this clothes. And it's like, now I can check in the music videos. I can check in the shows. I can check in everything else. But that's what goal this year.

Like a hub. Like a hub. Like if you fuck with our shows, you're going to fuck on a movie. Even spread out now. Because if you shoot a music video and it gets a million views, that's dope for your brand, but it's dope in more of like a passive way where like maybe some percentage of the people realize that it was done by you. And like that helps to add to the brand and stuff.

But when you do like a show, even if it's 500 people, it's like those 500 people, it's like those 500 people realistically are having like a real passionate experience a lot of them you know and that kind of like builds the brand in a really intense way for a smaller group of people you know and how do you go about it when like when you have like a crazy viral moment on the und jump or like how do you monetize off it whether it's like gaining more social media followers or you know having more people on your show like how do you go about it it's weird because a lot of that shit is just like awareness because realistically some guy will take a moment out of a podcast and put it on tic-tok and get 20 million views and And it's like, we don't make any money from it.

This guy probably just made like $1,000 or like a couple thousand bucks. And it's like, we can't really do anything about it. You just got to like take it and just be like, well, shit, like, that's a bunch more people that saw my face or like saw the brand and just might tune in on YouTube. You just kind of got to. Do you feel like that still converts fans, though? Sometimes it's hard to tell because it feels like people used to like see clips and then be like, oh, I'm going to go watch the podcast.

And now they just like, see a clip. And they're like, oh, I saw a clip onto the next clip because their attention's It's so fried from TikTok that they're not really like trying to go watch an hour long interview. I feel like, but I don't know. What would you say your biggest anchor was like right now? Like the podcast right now? Yeah, I mean the podcast. But then like just putting it in all these different places with like Facebook and Snapchat and like.

Facebook, Facebook. People will be popping on Facebook. Yeah. And I mean, some months we might do just as good on Facebook as we do on YouTube realistically in terms of like money and then the views are probably like crazy, which is weird. Different demographic. Because every once in a while somebody comes up to me. And it's like, I watch you on Facebook.

And I'm like, oh, okay. There's one dude. Yeah, that one, that's crazy. That's, you know, yeah. Social media's crazy, bro. I feel like it's also fried people's attention spans, too. TikTok, including myself. Like, if that shit's boring for a second, I'm scrolling past that shit.

It's like switching channels, bro. Yeah, I feel like if fries or dopamine receptors, and you're just like, fuck, I need content, I need, like, more stimulation. So it's like, it's just an era of change, bro. Like, we got to adapt to this shit. Like, if that's what it is and, like, what changes are we putting in? so that now we hold on to people longer and shit. Which our relationship with SoundCloud, because I see y'all

been working on my album. They, yeah, they've been fucking with us since, like, Box Fest 2. We didn't do any actual work to the third Boxers. They sponsored our show, Box Fest 3. But, bro, it's one of those things where, like, it's another full-circuit moment. It was, like, you know, no jumpers soundcloth, like, all the, you know, 2016 rap wave. It was, like, these are things we just, like, looked up to and, like, really, like,

dove ourselves into this whole environment. Shout out Trevor that put his connection at first. Yeah, shout out Trevor. He was really, like, he was like our, our, our, our, champion for like, you know, he's the one sort of like, you know, he worked at SoundCloud. He worked. And he was like, yo, like, he's the one who told like his, you know,

the boss is like, yo, like, bug with these people, bro, like they next up. And that's sort of how we sort of built our relationship with them. And since Box Fest 3, bro, it's just been straight support from them, you know, we all we're checking on them. Like, when we do an event, we're like, yo, like, y'all trying to fuck with us. And they'll be like, oh, yeah, let's do some show. Nah.

But with this SoundCloud album, it was more so a thing where it was like, you know, all right, you fucked with us, you know, with our shows. like now let's fuck with you and do some music. So it's, you know, real, real beneficial for both parties. But it's more so it's like, that's family. Like, anyone we work with, like, it's family.

It's like, we got real relationships with them. It's not, no, no, no. Like, we try to keep it as non-transactional as possible because that's just not the type of people we are. Like, we just do it for the love, bro. Like, we just love the music, the culture, what everyone's been doing on their own. As much as we try to, yeah, we try to keep it.

Of course things will be like corporate transactional as we grow. To a certain extent, you get, the more corporate and more relationships are, As far as the underground shit goes like no but we love this shit like it's just like we live it we would be doing this shit without a single dollar to our name For sure for sure and it's like but it's like they just fuck with us too so for them sponsoring our show that was like a for so for something like a full-sook a moment because you know being 14 15 not having be too like buy a Spotify plan or you know Apple music and whatnot and all we had with Southad So it was like for them like fuck with us it was like it look cool little so you guys are dropping like a full-blown album Yeah we're doing you know we just had the studio session with it we had like we invited a 12 hour day we had sick like

four different slots and then like that was an exclusive day we worked with these artists and then to this day we're still reaching out opens and other tracks that we can still bring in like that couldn't make it. Hitting the homies up like you guys live streamed this too because I think I'm Yeah, live streamed the whole shit. And like the other 70 are just still coming in from the text from the emails from teams It's like calling you home about yo send me a verse Like I know it happened but you can still stop on this shit send us a verse and we'll hit up you know

You send us a verse and we'll just push the songs together and you know introduce them to each other The goal is to get like a hundred 150 songs and like filter it and then like pull out like 15 the best 10. Yeah, the best 10. No, you definitely don't want to put on it on. We don't want to receive 15 and be like, all right. Because imagine I'm skipping my own songs on my own album. Yeah, we don't want a skip full album. The 2024 drop or?

Hopefully end of this year. It's a process like doing this whole album. Y'all have done music before through No Jumper, right? Like, take a few songs. Yeah, posted songs. Honestly, like, the craziest shit that I, that I've seen this year in terms of just like seeing somebody do something that I've never done and like realizing just how how crazy it can be is watching Cole do that album.

and seeing like, I'm sure it got a lot of love, but also just seeing people like really hyped to shit on it. And I'm just like, dude, because I've never spent a year of my life working on a project, you know? And it would be such a crazy feeling for me to like put a year into a project and then how to come out and have people just sort of casually be like, ah, that shit ass, you know, like. People are just too close-minded.

I believe it's still sold, like, pretty well. And so I'm sure he's happy with how I did and everything. But, like, I don't know. I think people just had different expectations. They wanted the yeast, you know, the famous decks and like, You know, people were here, but Cole was over here. And, like, he really, like, he's something I really respect because he does not give up his integrity.

He does not give up his integrity by any means. So it was like, he didn't give a fuck that people shout on it because he was just happy with the product that he put out. And it's like, you know, not gonna lie, I was sort of like, yo, we brought together a heat song, you know, famous, you know, about some old lyrical elimination. But no, he was on, he was fucking 20,000 years forward. And he just, he did some shit that was true to him.

Yeah. But I felt like he still tried to, like, wrap it in with a lot of like he put like famous decks on the rich forever shit on it but for sure like that's the problem when you're running a brand for like eight years or 10 years or however long he's been doing that shit is that he had like all these people that he's done music with and had relationships with and stuff and like you get those fans and then they might expect you to always be fucking with those artists when realistically you might have moved on to some other shit especially with him putting out like a video or two a month for all these years like this

there's so many different fans you get that want different things from you. I just feel like people don't understand artist growth too. Yes. That's a big deal. They're stuck in their ways and like we need the oldest artist back. We need old this artist back. They're stuck in an era. They're too stuck in an era.

I'm sure you'll have y'all fans like, bring back to X and suicide boy interviews. We want more of those. If it's like no, bro, like there's growth, bro. If I had stuck to trying to just make those fans happy, it's like it would have been impossible because there's only so many suicide boys. Like how many different artists have come out that have appealed to that exact demographics since then, like not that many. They're still just like kind of hitting their apex right now.

I mean, we don't know how big they could get, but I just seen them rock rolling loud and it was like gigantic. But they did like 16K venues. Crazy. Yeah. God damn. But it's like, you know, the people who are listening to X and suicide boys, you know, they're not listening to a Ken Gieter alone.

It's the same way. Yeah, not the same way. So it's like, you can only please. You know, you got to find that balance. That's the same issue in the next five years. Like you have to be ready for that. And for me, it's like people have been. like, oh, I miss the old no jumper.

I'd be like, I interviewed 10 underground rappers this week. And it's just not there. But like, if you fuck with like Bronx Drill, if you're like a suicide boys fan, you probably don't know anything about Bronx Drills. So when we post the interview with like so and so, you're looking out like, who the fuck is is this? But like, I'm just like overtly curious and like interested in new rappers. I can't like expect the whole audience to all be on board with like, fuck with all

these different sounds and artists and shit, you know? So do you try to be hip at all time so you know who to fuck with and who? to, you know, who to... I try to. It's just, it's hard to, like, be doing the interviews and then also,

like, paying attention to who's popping and stuff. So that's why it's dope that somebody, like, Rimeo over here. He's the Rameo, right? You got people... I thought it was Rondo.

No, but the Kwando Rondo interview we just did, he gave Rimo like 10 different fucking names. Romeo. It was crazy, bro. He just kept fucking every minute he would give you a new name. No, yeah. I'm glad he tapped in with us, too, with it.

Especially with the early start of over here. No, because he was supposed to pop out to boxers as far, but our shit got fucked with like the guest system like you gotta come to the next one but the next one was in New York so like fuck you know next time we do out here like y'all I'm down it's definitely a vibe we got some little

one-ups coming off this year so no but it's got to be a big one we're trying to take boxers outdoors now that's awesome next year who what's your ideal line up for the next box fest realistically you got it's your way keeping it with them like realisties bang bang bang three headliners definitely Friday Saturday Sunday loan was like that one artist that was like you know we caught him

right before he blew the fuck up so we definitely got to throw back with loan I'll get alone I'll get yeat and I'll get let me see who else I'm trying to think I was top of my head and I'll probably get you know so Fago Fago you know Fago's you know He's coming he's come bro you know

You got the same three or a little different I would probably throw in like baby Keem in there like if we're talking like five 10 years from now like we're like we're talking about The next one next one So keep you realistic okay realistically I would want to do like Glock 40 spas Yeah free Glock 40 spas

Got to throw I see twad in there and then really if we could throw baby Kim in there I feel like that's a good level of work that we're going on that Baby Kia yeah I see that up there crash out we also did we did Glock's Auburn release party in jail while he was he obviously he still he's still locked up free him but um bro his manager ben he was like yo like you're trying to do this shit I was like I bet so we hopped on a call while he's in jail and we're planning his release party that he's not even going to be there for which is such a crazy like process because it's like you know, we're doing all this crazy-ass shit for an artist that's not even going to be there.

But it was a unique experience. It was our first time in doing some shit. The highlight of it was his mom walking around with him. Yeah, his mom was walking with him on FaceTime through the jail phone call. He was just like turned up. He was turning up in it. It was such a beautiful thing and seeing his mom's support.

And just like, bro, like, it's, you know, music really, you know, it's bigger than all of us, bro. Like, music can make anyone do anything. So it was like the fact that we were able to pull off a whole album release party for artists that wasn't even there. That's crazy as fuck. Yeah. He had his people there too, which was cool support.

Free Glog, bro. So when he does come out, we're like, where are we? Like, I'll mark my words. We're going to be the first people to book him for a show in Atlanta or like, or New York. It's going to be 2K people be there, bro. It's going to be lit. As far as the underground scene right now, who are you guys more excited about like right now? Like who you feel like can carry it to the next level?

That's a good amount. You know highway, bro? You know highway? Highway's a good one. Obviously Ian, a lot of people talking about. Ian. Yeah, I've been high in a lot. Ian.

Yeah, a lot. Yeah, hard as far. Laserd them for sure. Lazy them hard. Thursday. Thursday. Thursday. It's Friday or Thursday?

I think it's Friday. Is it Friday? April 5th? Oh, on Friday? Yeah. He was just telling me we gotta go. Yeah. Osama son.

Metson. crazy to see like, you know, people who may not be in that position to like, you know, think they can have a fan base, but you go on the internet, they got fucking 100K followers. So it's like, that community's there, bro. So I was like, it's crazy. It's just crazy to see how people adapt and change and fuck with who they fuck with. That 100K followers is like so much more valuable than like a passive 100K followers. Like a lot of people have 100K followers that like do not give a fuck about them.

Yeah. Because they're fake or they like got them kind of like slowly through doing skits or something bullshit, you know. Like, oh, this guy's funny. I'm a follow. But if you have like 100K people that are, like, you have like 100K people that are, like buy merch go to your show fucking subscribe to your Patreon whatever it is like real hardcore fans

that want to see you win that's just like invaluable bro that's something you can't lose bro like a fan like not even a fan of supporter bro that's like that's what you know we're here because of the supporters man like you know supporters are just everything man you can't do nothing without supporters like no point of us like our music videos are all then

we don't got supporters pulling up to the show like support like that you know supporters make the world go around bro with this whole entertainment shit what's your relationship with all I always say It's Harry, but it's Terry, right? It's fresh. That's, but that's, that's, that's big bro for real. Like, that's sort of, you know, he,

they's someone we look up to with how he built his whole empire with shows and shit. And it's like, you know, it's him. It's, you know, Kelvin. Kelvin, him, you know. Just the whole, like, you're rolling out team. Yeah, like officially ran into him and at ComplexCom. Yeah. And, you know, it's sort of like a, sort of like a mentor sort of because, like,

he'd be giving me points in game. Like, yo, like, I should do this. You know, if you're going to do this, do this. Because, you know, this is going to have. They've been through it all. Like they've literally started where we started. He'd be telling people like, yo, like, y'all are like a, you know, where, you know, I see y'all. I see y'all on us.

And it's like, you know, so it's like for someone who's where we want to be, like, that's, you know, that's where we're trying to be for real. So it's like it's learning and being a sponge and soaking in their mistakes, their errors. What they do good. What they don't do good. And is, you know, applying to how we want to apply. But that's family, bro. That's, you know, that's a big bro for real. Mm.

Sure. Yeah. I appreciate you guys coming through for sure. I'm excited to see where it goes. I'm excited to actually pull up to an event and see what it's like. And yeah, you guys definitely got your head screwed on straight. And you guys are going to be doing big shit. And people are going to be looking at this interview down the road.

Like, damn, like, they really had the fucking the motivation. This guy, keep your foot on the gas and don't get it hooked on lean. Because that's usually, that's not. We're drug-free, bro. But that's it. Nice. Not drugs. Cool.

Yeah. Knock someone off, bro. Yeah, it's not good. sharp on that. Especially doing events. Yeah, yeah. You really got to, like, hustle your fucking ass off to make that shit work. If you see a drug-dout promoter,

is like, yo, what are you doing? You're going to stay here the next 10 years, really, is what I see. Yeah, basically. All right. Thank you very much, Remo, for setting this up. Yes, sir. Appreciate you guys. We're having us, man.

Xbox Fest, we're here. We out. Hey, no jumper. Coolest podcast. On YouTube, TikTok, Patreon, Instagram, like, comment, and subscribe. Nojumber.com. If you want to support.

BOW.