No Jumper - Cali Plug on Blowing Up off Shipping Packs, Social Media Trapping, Big Chief Beef & More

Episode Date: January 8, 2024

Cali Plug talks about his early days in the industry, Nipsey, Suge Knight, using social media for his business, dark web, the competition, and more. ----- Get the latest news & videos http://nojumper.com CHECK OUT OUR ONLINE STORE!!! https://shop.nojumper.com/ NO JUMPER PATREON   / nojumper   CHECK OUT OUR NEW SPOTIFY PLAYLIST https://open.spotify.com/playlist/5te... Follow us on SNAPCHAT   / 4874336901   Follow us on SPOTIFY: https://open.spotify.com/show/4ENxb4B... iTunes: https://itunes.apple.com/us/podcast/n... Follow us on Social Media:   / 4874336901     / nojumper     / nojumper     / nojumperofficial     / nojumper   JOIN THE DISCORD:   / discord   Follow Adam22:   / adam22     / adam22     / adam22   adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

No Jumper. Coolest podcast in the world. And a couple weeks ago, I was at a party, saw an old friend that hadn't seen in a long time. The one and only Cali Plug. And I thought to myself, I know Calli Plug has a wild story. I wonder if he's got any interviews out there.

Hit YouTube, searched up Cali Plug interviews. Kind of lacking. Yeah. The story has not been told as many times as I might have thought. Now, I've heard a lot of people talk about you over the years. sometimes bad, to be totally honest, sometimes a little bit of salt. Mostly positive, though.

It seems like most people appreciate the hustle. I just figured, you know, it's time. We've got to have a conversation with Kelly Plug and find out what this trap life is really all about. Let's go, man. Adam, appreciate you bringing me out, man. It's been a while. Definitely, man.

Definitely, man. Man, you've got our display here covered with all kinds of stuff. We've got some crazy. That's the duly. That's two flavors right there. Wow, all right. So you're a marketing kingpin over here. I love it. Okay, but so let's get a little bit earlier. Where's Cali plugged from? Well, I was born in Michigan, Motor City. The first week I was born, my mom left my dad and came out to California.

And I was out in California for a little bit. My dad talked a good game to my mom. Ended up going back to Michigan, was raised in Michigan, back to Cali, back to Michigan. So you can say I had that Motor City Midwest hustle with the Cali swag. You already know. Okay. And you got put on to the weed game early or what was LifeLine? out when you were doing your California thing. Well, man, I always liked, like, underground, like, from hip hop to just what was ever was on MTV, skateboarding. I just loved whatever was, like, just kind of frowned upon, you know what I mean?

And so, when I was four years old, I was watching MTV, like, Coolio, Gangster Paradise. I knew all the words, all the songs, Beavis and Butthead, I watched all that. And, like, I was that MTV kid. And it's hard for the kids out there to understand that if you were interested in the counterculture or metal or hip-hop or anything. It's like you pretty much still had to watch MTV. Yeah, man, I love Green Day too. Man, when the Dookie album came out, I loved that too, bro.

Yeah, me too. That was actually the first punk album I ever got into. Great album, 1994, I think. Yeah. Okay. And so you were drawn to, what did you get into first? Well, I was sick on AOL Instant Messenger when I was like 8, 9, 10 years old. We have a lot of weird crossover between our stories here.

Same thing, man. Bro, like that 56K modem, pome. Now, my parents would never get me cable or DSL internet because they knew it would be a problem. They knew I'd be doing some crazy hacking, building some. It's kind of a good thing they didn't, kind of a bad thing. I might be a computer tech. I might not be to CaliPug right now.

But that being said, I was crazy on AIM. I just would talk to girls, holler at all day, be in chat rooms, just talking to women older than me. I was eight, nine, ten years old, just on websites all day. And just I really was infatuated by hip-hop. And then weed came into the picture. When I was 12 years old,

tried weed. At the time it was reggies, you know. Boom, I was hip to like the chronic in the dro, too. I was hip to better weed, but, you know, it was just reggies at the time, you know. Started selling weed when I was about, say, about 14, you know, bringing nickel sacks to school, eighth grade, freshman year bringing sacks to school.

So you just had that hustle, and this was the obvious thing to sell to you. You were never like a candy salesman or anything? I can never hit it off with anything else. You know, I just never had that entrepreneurship with those type of verticals, you know. It was like the margins too much. Yeah, dude, when I was 14, like, I had a whole diabolical plan. Like, I'm going to sell

this, get this, get this, get to an ounce, when I just get to ounce to QP, and it just always went wrong. Mom, finding the stash, older kids taking advantage, leaving in my homie's car, break-ins. I never could really pass that threshold of being a successful weed dealers and teenager. You know, they would never let me get a cell phone. My parents

always taking the cell phone away, always getting the computer and the internet taken away. So I never had logistics to really flourish when I was between the ages like 14 to 18. Okay. And so when did you, did you move to California after high school? Pretty much, I came out to California after high school, as you can say. When I was out here, I moved in with my sister. She's an aspiring actress.

Well, she's actually an actress. She's done hell of movies and commercials. Shout out to my sister. She's dope, individual. Basically, moved in with her. Boom. When I moved in with her, everything was cool and that her roommate kicked me out. Like, you know, I got to get the fuck out.

And my sister's like, yo, I'm going to drive to the airport. You can just get out. Go wherever. Go to Michigan. Go to go here. Go there. Go to Vegas. Just get out.

I'm like, no, I'm not leaving. So I went over to my neighbor's house next door, next door building, Jade, Jay Genius, that's my boy, shout out Jade. And his brother was real the time. And his brother's actually an eminated, Emmy nominated producer. He's like multi-millionaire.

Like, he was real at the time. And he's like, yeah, you can stay on my couch. Just give me 200 bucks. I was like, whatever, bro. Boom, 200 bucks. I was always that couch surfing. You know what I mean? Just, you know, trying to figure it out,

getting where I fit in. And like, anybody who showed me love then, I show them a hundred times more love now since I'm up and successful. It's my perception of success, obviously. But, yeah, Jade let me move in, and I was doing good, boom. And then from there, little situation happened at Jade's crib. Boom, I had to hit the streets after that. And I was at the streets.

What kind of situation? Oh, man, bro. You can bring Jade on here and ask him, bro, but it's insane. An epic situation. Yeah, yeah, yeah. Cocaine, crazy. There's all types of crazy. Migos, all types of crazy.

Jay, you'll bring him on one day, trust me, and he'll give you the whole story. But basically, hit the streets. I had nowhere to go that day. I was like, what the fuck? You know, we got kicked out at the apartment, and we were kicked out. And I'm like, I got to get it now.

I got to learn the streets. I got to learn. I was just doing the Valley thing, Ventura Boulevard, Sherbetow, Studio City. I was just living the good life, bro. I was like, man, I don't, I'll go to Hollywood once a week or check out Hollywood or go downtown.

Downtown it was nasty. Back then, tell you the truth. I love that. Well, pockets of... Yeah, so basically, I had to learn the streets, man. I had nowhere to go that night. I went to the Roosevelt hotel and just stayed up all night. You know what I mean?

I got some crazy stories about the Roosevelt, you know, just trapping there, going by the pool, meeting out-of-towners and English people in Australians, selling them dope, you know, selling whatever I had on me, weed, coke, pills. So you're selling everything at the time? Yeah, yeah. You know, I'd actually be up there with Nipsey. Nipsey would be up there, like, almost every day handing out CDs. Really?

And then Nipsey just loved me. He's like, yo, you're... insane, dog. Like, you don't stop. I'm like, I don't stop, bro. And so Nipsey would just pick me up in his van. Him and his homie shady blue, R-IP Shady Blue, they would just pick me up every day and we'd just drive around, smoke weed, and just kick it. Like, I didn't know what the was going on at the time. I didn't know about all the other. But I was just like, was a gang. I didn't know about any of that. You know how much you might not want to be in that car all the time. We actually bumped into Shug Night one day and they wanted to, they wanted to sock his ass. But I was

like, whatever. You know, at the end and out on sunset. But you said no, no, Nipsey. No, no, no. I'm like, nah, they're like, we should jump it. I was like, no, bro, what are we going to solve by that? You know what I mean? This guy's huge, too. We'd have to like, yeah, it was crazy story, bro. Those footage in Nipsey jump and Shugna, that would be part of the history books.

R-Ip. Nipsey, yo, he definitely had faith in me. You know, he loved the brand, just like my whole alter ego. And he loved my hustle too. Definitely. Yeah. Okay. I mean, I like the image of your hustle there that as soon as you got kicked out the spot,

you were just posted up at the hotel, just trying to meet people and just. You could also ask, sorry for interrupting Youngberg, too. to a young Berg hitmaker. He used to see me up there. I used to be giving them all skittles and pills. He loved me too, bro. He's like, yo, you about to blow up, bro. Right.

It was crazy. So you never had any kind of legal problems from selling drugs for all these years? Just minor stuff, minor stuff. Just like little shit, you know, just caught with a couple of ecstasy pills when I was 18. I was always the Skittal Man, you know what I mean? Skittler Man.

Yeah. When I was 16, they busted us in Detroit with a quarter weed. The case never got pushed. You know, they didn't really get it. It was Devil's Night. We were egging hookers. in the D, me and my homie yonnie, we're egging hookers, and I held the weed for him.

He's like, you hold on to it for me. I'm on probation. I held on to it for him. It was in my little North Face pocket in the North Face jackets, you know, the fleece. There's like two pockets. And like the cops patted me down like four times. They just knew I had some on me.

And they found it. And they went and called my parents at 3 a.m. They had to pick us up from the police station. My parents were so pissed at me. Really? Yeah, but at the same time, I'm very blessed that nothing happened after that. You know what I mean?

But I've always kind of noticed this dynamic throughout my years being out in about in L.A. where there's a lot of drug dealers who specialize in, you know, not necessarily designer drugs, but like drugs that mostly appeal to a more affluent crowd, you know, selling Coke, selling ecstasy pills,

selling perks. Tussie's big. Tussie's huge right now. Kedami's huge K. That's huge in L.A. as well. Yeah, man. The B's awful coke, bro. Coke's like old news. Get that shit away from me.

Really? Where to Tutsi at? Where to Tutsi at? Where to Tutsi at? Let's turn up. Let's get in a K-hole or something. With the Tutsi? I've done it one time, bro. Everything is cracked up to be?

You know what? I'm not, I don't like doing rails. I don't like snorted, bro. Yeah. But like you got to do the bomb, Tutsi. You got to get the from Columbia, bro. You got to have some Columbia. But it's like a combo drug, right?

It's not just one compound. It's like a bunch of things combined. Yeah, like. I respect that. Yeah. It's not like chips. It comes out the ground like that, you know? Burning Man Pack or a Coachella pack, you know,

get your whole little mix up, you know, just fixed up. I'm just at the point of my life where any drug that I could take that's going to make my heart rate. and make me feel like I'm going to jump out of my skin just doesn't really sound like a great idea. Yeah, same here. I've got to have full of control of myself. You're all right at this point?

Okay. But what I was going to say is that the people I know who go to clubs and parties and sell these types of drugs to affluent customers, it seems like they can oftentimes operate for long periods of time without ever having to interact with the cops. The cops set up drug bus downtown and in the hood like that,

but it doesn't seem like they really give a fuck about some guy selling lean or the guy who's selling pills to rappers and shit like that. Like this just isn't of interest to the cops mostly, right? Well, you got Skid Row. You got fattenol's big, tranks big. You know, you got 10,000 zombies down there, you know, that are just off the heart.

You can imagine. We actually got raided one time on Hollywood Boulevard. We were doing a pop-up at Kushmart. The old Kushmart, we got raided there one time, and it was something to do with high times. We were beefing with high times at the time, and we're almost positive. They set it up, but it wasn't a big deal.

It had to happen, you know what I mean? But that case got thrown away. So very fortunate. It was just some bullshit. Legal raid. It was just some weed. They arrested like 15 of us. Give us all $30,000 bills. I billed everybody out. Okay. So when does shipping packs become part of your repertoire?

Well, I was always, like, fascinated by shipping packs, and I always, like, wanted to, like, learn the game. And, you know, people have been shipping packs since the 70s, 80s. Like, it's nothing new. Like, so when people are like, oh, you're hot, you're bird in the game, no, that's old, bro. That's not even game anymore. or a 16-year-old can ship a pack that they want to. Right.

But when I was, I say about 22, I was with a lot of my Chicago homies, and they were coming out here looking for bags, and I would source from them. I'd go find them bags. Go to a couple of trap condos, distros, and shit, boom, boom, just my people's places. And I would have these bags.

But before that, what transpire was, the name on Snapchat, CaliPlung name on Snapchat. And what year did you start around on Snapchat? So in 2000, 2014, I locked down the username Callie Plug on Snapchat. When I got that username on Snapchat, that's where I'm at today is because of that. None of this would have happened.

None of these billions of dollars would have been generated for the economy. None of these brands would have been helped. None of these families would have been fed. Nothing would. I wouldn't even be here today. So shout out to my bro Bannister and all my homies going crazy on Snapchat, Damien and everybody else, because they were all reckless on Snapchat. I was like, dot these kids, bro.

And so just to interrupt real quick, this is crazy to me because I remember in about the year 2012 or 2013, I did a little bit of pack shipping myself back to the East Coast. As you should. As you should. Every great American should. And I remember it occurring to me. I could make the most epic YouTube video if I just film. Like, you know, we can go to a different spot so we won't burn our apartment out or whatever.

But we'll do what we can to make it like obscure it a little bit. But film the whole process of wrapping the and packaging it, film someone going into the post office, then film them coming out. and then film it on the other side and just make a video about how that happens all the time. Now, the problem was, we were actually doing that at the time, so I didn't really want to air the shit out. But I always thought, like, that's a brilliant YouTube video concept right there.

And then when I was doing my research last night, I realized you were basically doing that on Snapchat. So let me run this back. I locked the username down. I had my homies from Shaitown coming out here. I had all their bags, so I would post their bags all day. And people were like, yo, let me get one, let me get one. And they were searching the name Callie Plug.

And I'm like, let me send you money. let me send you money. And keep in mind, this was an opportunity window at the time, because all the banks you could deposit money without IDs between, like, before like 2016, Chase, B-O-A and Wellesie, you can literally deposit money in somebody's account, and you didn't have to show ID. So anybody with an account can get money deposited in. It was really easy at the time. So that was definitely an advantage. And I started shipping packs to random people on Snapchat, and I started, you know, I started from the bottom, and I ran it up, bro. I ran it up. And it was just the timing.

Getting the username, the banks being able to, you know, make happen. Trump coming into office was a big thing, too, I think. I think everybody was broke when Obama was in office. And when Trump came into office, there was like a cash flow and there was like a green rush. And it just really helped the whole CaliPilke story. Yeah, I just want to show before that the dude who was in here before, this is his weed that he forgot here.

Bro, I don't even want to help, bro. I gave him a free zip, so don't even worry, bro. Oh, that's why he left it. I told him to be in Chicago this weekend, too. I got on. It's just like total shake. I mean, it's a shake. It's just like the bottom of the pound.

Okay, but so tell me about what you had to learn about shipping, because when you search this shit online, you find a ton of crazy different suggestions and ideas for what you need to do in order to get that over. And I know the game has changed the show it over the years, right? Everybody thinks they got special sauce, like double boxing, foamate, triple vacu, see, and it.

Whatever their sauce is, it's their sauce, bro. You know, originally, when I, jumped on Snapchat, I would show the whole process. And that's how my following grew so rapidly and astronomical. And I expedited my brand so quick, bro, was I was able to show the whole process. Now talk about burnt, this is the hottest it gets. I'm talking about vacuum ceiling, putting the box together,

going in the post office, like doing a selfie, telling the lady thank you, whole receipt, this, showing people it's a touchdown, really establishing that trust with the end consumer that didn't know me. You know what I mean? And so people are just searching the name all day on Snapchat. They're like,

yo, this guy's real. Oh my God. This shit. Like, what the... Yo, I gotta send him bread right now. I'm like, okay, send me some bread. Like five bands, ten bands. I'm like, oh shit, I'm up now.

Like that quick. And you always set the product. Yeah, always touched on. I've never even lost one. So, motherfucker ain't nothing against me. I'm never lost a box before. Back then... Gold the gloves, baby.

Back then... How would you intercept the payment? Are you worried about that? No, man. It was just we'd use other people's ACs. other people, sometimes Walmart to Walmart, sometimes, you know, hit the Chevy, hit the chase, you know, sometimes money gram, you know,

money in the mail, I don't really like that shit. People use sending money in the mail, but then it creates another variable. And it's like, you know, you want to assess your whole routine as strategic as possible. You don't want to be able to make any type of L's. I never lost the weed, but we lost the money one time

and that kind of put an end to our little passion project. It crushed your whole dynasty. Yeah, they took the money. And then I was just like, well, fuck, I can't even do anything about this shit. Yeah, yeah. I report to the trappers, the trap gods, Kelly plug. Yeah, you keep like kind of doubling your money or like 50% in your money over and over.

And then it all goes away. And then you're just like, well, I'm not going to start from scratch, right? And it's sad because 98% of these guys are revolving doors. They're losing their boxes in their mail. They're losing money at the airport. TSA's jacking their money. Their cousins are sending them up. Their friends are breaking in their house, stealing their boxes.

It's a whole mess. A lot of people are just doing it for the cloud and lifestyle. All these people coming out to Cali's shipping packs, there's no way to win. there's no way to win. Really? Yeah, because you can send 10, lose one, and then you're set back. And then how do you quantify your time and how much is your time worth a day? Your time's worth at least 20 bands a day.

Yeah, so it's like, if you spend all day shipping packs in a city, it's like, yo, I need to make this 20 bands plus this 20 bands. Right. And the margins are pretty small these days, right? Yeah, you know, you can only get a couple points depending. If you go overseas and you're in Spain or the UK, you're going to get a lot more bread. But anywhere in the U.S., you're fucked, dog. Like, we literally educated the whole market. I've taught people what the prices are through my Snapchat and Telegram.

And that's one thing that we've always helped people. That's one thing I'm always going to push in this interview is like, we've done nothing but help people. And one thing I've heard from people too is that 2012, 2013, obviously there's levels to weed, but it's kind of like weed was weed. And then as time goes by, the customer just starts getting so much more particular because they know what they're buying and they want specific strains.

And so then like the mass quantities of getting stuff out there just becomes a lot more difficult. Is this true? Yeah, we're in a candy world. You know, obviously, majority of people, you know, they want the best shit. There's a lot of imitation, glasshouse, greenhouse shit. I only fuck with indoor. I only fuck with indoors. So I don't fuck with nothing else, bro.

You know, but at the same time, that's a small market of people. Majority of people in the country smoke debts. And so the debt market's huge. The debt market kind of fluctuates with the indoor market. Right now, indoor pack goes anywhere from. 12 to 2000, a good candy, you know, and it could go up or down depending on with time of the year or there's some shit going on. And it's got to be a lot less competitive or more competitive now because there's so many more

legal states that don't have to worry about getting weed from Cali, right? Yeah, Oklahoma got thousands and thousands of grows. Every day a state goes legal and there's more grows and they got to get this shit out. And then, you know, my Asians are killing it. They're all over the place. My Armenians are killing it. My Russians are killing it. They're all over the place.

and they flood shit, bro. Motherfuck is flood shit. They don't play it around. Right. They put the foot on the gas. And the game has changed so much, too, because you don't have, like, the low-key underground illegal weed shops like you used to.

That's done. And we broke the barrier with that, too, Adam. We made it so people can show their face and go meet random people and go in the 7-Eleven park line and pop your trunk. You got some pounds. Do you want to shop with me right now? It's like, just, we literally broke that barrier and that stigma.

And that's what a lot of older people don't like about us is because they feel like we violated the G-code in the sense. like, no, it wasn't like that until you came around. We got the distros popping. I got the trap condos popping. I got the trap condos popping. Pop-up shops. I don't want to say I invented the trap shops, but I did help the trap shops grow and shit, you know.

Right, definitely. So how my soldier boy shit? So let me ask you this. If you're a young weed entrepreneur in California, like what is the opportunity? Like, is it being the hand-to-hand man who's able to like connect with the people in the streets or the rappers or whatever and sell them? shit or what would you say is the opportunity? You just need to have a passion and you need to have a vertical niche. If you don't have a niche and a special skills, like if you can't roll donuts or you can't

make vapes or you can't grow very small batch flavors or breed or do genetics, if you don't have a niche with this, you're really not going to get in this shit. Like it's done. Like you can budtap for 10, 20 years. You probably wouldn't even get a job buddending. It's usually just friends and family and close circuit, co-signed people. So for somebody getting the industry, it's really tough. You've got to be cosigned, like really cosine.

There's been times where I was like, I remember like back in the day, 2018, 2019, I was in the studio with like Chief Keefe and all the glow gang guys. And then the dude would pull up to the studio to sell them weed. And these guys are the most obnoxiously fucking analytical customers of all time. They want to smell 18 different bags. They want to like feel them, see which one feels like it weighs more, et cetera. And I'm just like, holy shit, this weed dealer has the job from hell, but also a really, really nice hustle going here. because these guys are buying a shitload of weed, even though to my eye kind of appeared

that they were maybe trying to get one over on this guy. Tato running off with the bag. I mean, it felt like that. I love you, Tato. It felt like that was kind of maybe a possibility. Yeah. But, I mean, being that dude who's just down to like, there's been a lot of guys like that.

And I feel like you were kind of that guy at a certain point and maybe still are where it's like, it's really about being at the shows and the, and the meet and greets and the events and being on Melrose and whatever. Outside all day. Connecting with the people. Dust Odub is that on a clothing level. Yeah.

Me and him are like brothers, bro. That's my dog. For sure. Yeah. Like, but on another note, like, that's what it took. Every day being outside. My pop-ups have been open for literally a year and a half straight. Every single day we're open.

We switch locations every day. I'm open in Chicago. I was about to say it's not much of a pop-up if it's open every day. No, but we pop up in different areas. We could pop up over here. We could pop up in the valley. Downtown is wherever we're at, you know? Definitely.

Chicago, Atlanta, New York. So, okay, returning back to the early days of the Snapchat thing. So you weren't worried about getting caught? Was that not even a thought in your mind? Like either by the government or just getting your Snapchat deleted? Just like from being in the system, my stepdad was also an attorney.

So like growing up, like I knew kind of the law and shit. Like I was always like around kids that were always in situations and I was always around like, I guess motherfuckers that just were always paranoid, you know? And so I was like, yo, I can get away with this. You know, it's all theater in the mind.

It's like wrestling. You can believe what you want. You know, I can say this on Snapchat or show you this on Snapchat. It could be fake money. It could be fake weed. It's whatever you want to think of it. You see what I'm saying?

Until the cops run up in your spot and you got a bunch of weed and money. That's maybe why the money of weed's not in my spot. Right. So it's like, or maybe it's prop money and prop weed in the spot. So you put out one image. But let's be real. You were actually doing this shit.

So you were funny. Well, I know, but hold on. Let me explain somebody to you, Adam. The minute my Snapchat started growing so fast and I got to like 10,000 viewers,

I kept it a little bit kosher. And I turned down. a lot. So my original snap followers that follow me the first thousand to 10,000 people, they seen the hottest, most reckless shit. Right.

After that, I was able to maneuver a different way. I didn't want to put all the shipping shit out there all day. You're right. I didn't want to put that shit out there all day. That was just like the come up just to really get started, you can say. But weed is like one of the main things

that can get your Instagram deleted these days too, right? I feel like that happens to be a lot. I've had to pay for my IG to get back like 25 times, bro. I've got it back 25 times. and you fucking haters out there I don't give a fuck about y'all I got my money's long I'll keep on paying

to get this shit back bro man I got people in IG too bro yeah I mean you probably don't want them to know that you're so down to pay to get it back right oh I don't want to say

now they're gonna fucking extort me and you for our pages go missing every day nobody I'm just kidding no no no I'm good I'm good my best but this is a real problem in the week world that everybody from like

you know I used to do shit with Bearwoods they were getting their shit deleted all the time shout out Bearwoods yeah a million other brands that have this problem and it's tell me if I'm wrong but it seems like it's competitors reporting each other to try to like gain market share, right?

Yeah, the competition hates me. The legal market hates me. You can say I'm the most hate it, but I've done the most for the community, for other brands, for the custis, for everybody. Like I've done the absolute most and no one can deny that, you know, so I'm like a Trump figure. Like, you know, some people are going to love me, some people are going to hate me. There's always going to be mixed views and mixed reviews about me. Yeah, because when you talk about like, we made it cool to be in the parking lot and showing the weed in your trunk or whatever, I mean, it's true that California in general just as time has gone by

like really kind of push the envelope of just being insanely flagrant with showing media in public and stuff. I'm responsible for that and I broke racial barriers too. A lot of people weren't dealing with other races and they were making issues about that and we broke that barrier bro for real. Like people don't even understand that

like it's next level shit like for real. Right. But you never felt like oh, I'm just taking risk. You felt like you were being more realistic about what the cops were actually going to do. I had to be a pioneer. I had to do what was working. I had to be disruptive.

That's the only way I can build the brand. I had to be disruptive. If I wasn't disruptive, I would have been just another little eighth jar brand, like going to the little weed events. Hey, man, check on my skittles. I'm heady, bro. Like, check it out, dude.

I couldn't do that. I needed to take it to the top. I needed all the bread, but I needed all the money. I wanted to be always talked about. I wanted to be disruptive. And it worked. My whole formula worked.

Because that's like one... I manifested it, bro. That's one crazy thing about the weed world is that almost everybody smoked. wheat. Not almost everybody, but a huge percentage of young people especially smoke weed. But meanwhile, the hardcore weed community is kind of like this separate thing that is like really small in comparison, but then also has influence on what the average person is going to think about weed. But I feel like the average weed smoker doesn't really know almost anything about weed and isn't putting any

kind of thought into all the stuff that the hardcore weed community kind of concerns themselves with. So it's kind of an interesting dynamic. Like the weed podcast world. I've checked a lot of them out and stuff. Shout out to all of them. But when I look at the numbers, it always kind of surprises me like, damn, there's not that many people who are really dying to like learn that about the weed game necessarily,

unless you, you know, curate it to make it appeal. Well, I'll break it down like this. You got you got 50% of people that's just weed is weed, whatever it is, they're smoking it. You know what I'm saying? If it's a trailer park to a condo, the house, they don't give a fuck. They want to get away from their wife, or they just want to smoke, you know. Then you have another 40% that's more concerned about quality,

you know, and they want probably candy or something strong, you know, that's going to appetite them. And they probably want indoor or some full debt shit. Then you have like another, like, 8% that just wants high-end indoor. Then you have a two-per, one to two percent like hetty boys that, you know,

with the glass and the fucking $100,000 rigs and the hash razzin and the donuts. And, you know, they just want to talk shit all day and just, you know, but it's mostly about social acceptance and peer validation. That's what they want. That dude going to the rappers or being in that situation with Chief Keef and him, he wanted that social acceptance,

that pure validation, you know what I mean? Or he wanted a shout out. I remember back in like 2015 or 2014 or whatever, whenever the dabs really started coming out, and there was like a caricature, like a type of dude that you would just see at shows or at weed events, whatever,

fucking high and just taking the craziest dabs all the time. And I felt like that era spawned this like very specific type of dude who was way too high. Yeah, yeah, they're fried out their mind. The slab god, they got their dad mad, got their fucking expensive ass rig, got their fucking expensive ass rig, got their temperature, their tips, their little Q-tip things, all that shit. Love them, though. I love all that.

Like, I love that, you know. I don't dab personally. Some dudes gave me a hot damn one. So I started puking like the exorcist and shit. And that turned you off to it forever? I'll hit the puff call with my girl. here and there and shit, but like I really, I'm not a big dabber anymore. I'll tell you the truth. So what's your favorite way to get high? Just a joint, just a dubie. Just a doobie.

I like elements. I just like, you know, nice chopper rolled up. You fuck with an edible from time to time? Just sometimes when I really want to knock out. Or maybe if I'm fucking with the flight, maybe if I'm jumping on a flight and I really want to knock out, I'm fuck with the edible, yeah. Okay, I like it. Um, okay, but so have you ever attracted the attention of the law in any serious way? I mean, yeah, you know, our old studio, they left a note outside the studio. They're like, yo, this is suspicion of cannabis activity, but they never did nothing, you know. So there was some type of, you know, I guess you can say, acknowledgement from the law enforcement. But that's pretty much been it, bro.

Like, obviously, you know, the police got more things to worry about, bro. It's just weed. It's just fucking weed, you guys. Like, trip out, you know. Trip out. It's just weed. The shit's going to be legal any day now. And they have bigger things to worry about.

You know, I hope I motivate people to come out the closet and say, what do they say? Say it out loud at him. I so. It's hard to read with the chains all over it. Oh, yeah, with the ice. My bad, bro. Let me move that real quick for y'all. All right.

So, you know, we walk through the airport with this. They know me. TSA knows me. Like, they know me. Yo, what's up? Like, Callie Plug. What's up? Taking photos.

I'm not even trying to brag about this shit. Like whatever. Like, it's regular shit. They're humans like us. You know, I'm not out here to get caught, get busted, get beat up, get robbed. I'm not here for that, bro. I'm here to help the community, help the trap world, and put people in a position to win. And that's what the brand's been about since day one, is just helping trappers out.

Logistics, connecting with other trappers, and just getting money, bro. And do you feel like you can accomplish what you want to accomplish doing that on a one-to-one basis? Or is there a goal to, like, create, you know, repositories of information online to help people through their struggles in this realm? Well, yeah, we're going to get back on to more podcast and more streaming and doing all that fun stuff on YouTube soon. You know, right now we've just been focused on the pop-ups, taking those international, but we'll be giving more people instructional stuff on what different scenarios could happen,

what situations could happen, and giving people advice on different particulars in the trap game. Definitely. So, but in this day and age, if you're shipping a pack and it gets caught by the post office, is like what happens? It just disappears or do the cops show up at the house that the address was on or whatever?

Well, you've got to depend on where it's at. Like, if it's a... Which state? Yeah, if it's like a real illegal-ass state, Like, let's just say Myrtle Beach, like South Carolina. Like, they could step a whole investigation off that. The detective's board or whatever the situation. If the postman's involved, if there's some, a lot of fucking ghost dope shit's been sent.

There's been hell of boxes sent. Like, you know, it's whatever. It's whatever the police department wants to make of it, bro. Right. So you said that billions have been made off of your Snapchat presence, explain. And you still have the same account? No, I don't. No, I don't know.

What year do you lose it? I lost it 19, 2019. 2019, bro. Okay. That was hard. But basically what happened was we started doing promo, started doing promo on my Snapchat. I had homies come around there like, yo, post me under Snap. Post me under Snap.

I was like, okay, you're a character. You're funny, bro. You know, you're kind of reckless too. So it's like, you know, it doesn't make me the crazy guy on Snap. So I'm like, yo, boom, post you, post you, posting everybody on my Snap. And I'm posting all these people. And by the time you know it, these people are getting rich less than a week or two. Middlemanning deals, sending packs, opening distros up, doing TP, doing all types of shit.

And basically I started this whole trap promo industry that rappers are thriving off of right now. Everything you see on Instagram and a rap site, rappers are like, oh, shop with this distro, they got packs, lows, highs. Anytime you see a rapper doing that, I'm pretty much the seed to all that, you know. Nobody was doing trap promos. I was the first one to start that lane. I probably made about anywhere from 20 to 50 million doing trap promos on Snapchat. I don't even want to know. I didn't say a number, okay?

50 million. Yeah, yeah, bro. There is a period of time people were getting. giving me $20,000 and I was turning down $10,000 offers just to post. I mean, like, it was like one second. Like post, throw the phone. Like, I was turning down 10 bands here and there, bro. But how do you know that you're not promoting someone who's a total scammer?

That happens. That happens. You know, it's basically the end customer to decipher if they want to do business with a random person they meet on the internet. I cannot validate another man. I cannot micromanage another man. I don't know what they've been up to, who they are, where they come from. If they pay me that bread, I'm going to post them on my fucking shit.

I don't give a fuck if it's LGBT or whatever. is or if it is it's Ukraine I'm opposed to shell. They have gay weed? No, I'm just saying I'm going to post whatever it is. But they should They do. Wait, Weho, West Hollywood. But they have a gay themed weed. They got all that. They got everything. They got everything. That's smart. But okay,

so when I see Cuando Rondo standing in his front yard, well, that's before he got this federal drug case, I guess. But like when I see one of these rappers, I see YTV fat on my feet doing it a lot and they're basically just saying like, yo, y'all need to shop with so and so. Free Kondo too. Yeah, free him. I'm a huge fan of him.

But, you know, how much of these dudes getting paid, do you think, on average? And what is it going to? Are these just, like, small operations? Yeah, I'm not putting anybody's business out. But my man's just told me he paid little baby $250K for a trap promo on IG. For him to post it. That's what I heard, bro. You know what I mean?

And I know motherfuckers eat it, bro. Myfuck's killing it. All the hell of influencers are killing it. And I created that whole lane, bro. Straight up. Like, I am the reason for all that, bro. Even getting people over to telegram. I don't want to say I was the first person on telegram.

but I got 99% of people to post their menus and construct their conglomerate of followers on telegram. I was the reason for that too. So I'm not on telegram. I have been on it a little bit. Telegram's filthy, bro. Just to do like one-on-one chats with people, though. Like what's the business on there?

You start like a group or something? You get followers? So basically everything started on Snapchat. It was called SnapTrap. That's what we call it. So I created SnapTrap. And basically everybody would post their menu, what product they have,

their shipping techniques, or their rep bar of how to shop or how to visit them or how to send money. People would post all the info on Snapchat and basically Snap got deleted and after Snap got deleted everybody had to go over to telegram. So everybody's Snap starting getting to deleted

like everybody's pages because they just started turning up the moderation on it. After Kylie went on Snap or Twitter and she's like, this shit sucks. Do you remember when they did the update on Snapchat? It was the first update

then they were going for their IPO or their offering or whatever the fuck it was, their stock shit. And basically, everyone's like, fuck this shit now. It's monitored. You post some weed on it. You're getting deleted. And people are losing all their memories from when they were 2012, 13, 14, 14, 15, 16, 17, 18. And they hurt them from just posting a little bit of weed.

And you can't send them an email. They don't have a 1-800 number. I actually went up to their headquarters in Santa Monica. My girl got our Instagram deleted, so I can't go back and look at our earliest conversation. Damn, bro. It's kind of a shame. Love to frame that, bro. That probably wouldn't be too pretty anyway.

Yeah. Shut up, bitch. Stop it. But, okay, so you went to, oh, to the Facebook headquarters? No, I went to the Snapchat headquarters to Santa Monica, and I was about to act a nut. Like, it felt like my heart was taking out my chest. I'm like, just drive me there right now. Just drive me there.

I'm like, pull up. I go inside. I like, finesse past one person. Like, what are you here for? I'm like, no, no, I'm coming upstairs. I would go upstairs. And they got this big ass Uso, Samoa security guard with a big ass blammer on them. I'm like, fuck.

Like, what am I supposed to do right now? Make a mess. Break shit. Start crying. get on my knees. They have that security guard because people like you show up probably pretty consistently. Yeah, no, no, no. People like, I can imagine female influencers fucking losing their mind over their social media pages. That's her whole life. So, you know, it was tough for me. And I've seen that doing. I was like, man, if I do some stupid shit, I'm definitely going to get

arrested and get my fucking, get my ass worked. And so I'm not going to do it. And I was thinking about maybe I should bring like 20 party buses of my homies and people got their pages deleted and protested their park lot and all do a fucking like handcuffed thing of they shit. Just so we get some attention. I was like, if I do that, I'm probably going to get it. It's going to get back to me worse. I'm like, I got to settle with this. Boom. Create another Snapchat. Got my shit popping. Got my shit popping. Got deleted again. Delete it again. Delete it again. I probably got deleted about 35 times. I just got off it. So the whole weed community kind of just connects on Telegram? Yeah, you can say telegram is definitely the number one outlet for showcasing your menu.

It's whatever community. You go to Barcelona, Germany. They got their whole menus on there. Kay, Molly, whatever the fuck you want. I'm not saying anything that's already been said. It's all information, bro. Like, you go overseas. They're going to be like, yo, follow my telegram right now. You even have, they'll be like scan things on corners

that shit, just scan it, you know what I mean? And telegram is like encrypted so the cops can't get to it? I don't know, bro. I don't know anything about Telegram on as far as the encryption side goes, but as far as posting my cannabis menu

and my products without being deleted, which I've already been deleted on Telegram too, just so you know that. But that's what I use Telegram for just to post my products on my flower because I cannot post on Instagram. Well, I don't want to post on Instagram. So I use Telegram.

to post my flower pictures. That's all. How direct can you be on Instagram, though? Because obviously you're trying to guide people to different things, but it's difficult, right? Yeah, you know, you've got to code words and be smart, strategic, the way you converse to your following of your people. Okay. So compare and contrast yourself to another famous weed entrepreneur, but a dude like

burner who obviously through cookies, has created like one of the biggest weed brands and everything. but I feel like he's done it on like a very corporate level. And with you, I feel like you kind of have a different angle on shit where you're a little bit more in the streets. I don't know what the fuck, Burner's doing,

but it seems like, you know, I'm just using him as an example. Like, it feels like you've kind of always tried to stay a little bit closer to the underground side of things, right? Yeah, bro, we're true to the streets.

Shout out burner. Definitely a legend created an amazing legacy, master, delegator to. He chose the corporate route. You know, I'm still serving people. I'm still in South Central,

downtown every day. I'm still in Shirek, South Side, West Side, Englewood, serving people every day, outside every day. But Burner's definitely been an inspiration, and I love it when people compare us, you know, it's like dope, it's dope. However, you know, it's a little tough for him because he's got a lot of stuff going on.

So for him to really do due diligence on what's going in his bags and procure the product going in his bags, and it just kind of got fucked for him. Like, when he jumped the whole rec market, he wanted to scale up so fast, and then the weed in the bag started like, people wasn't fucking with it. The first London pound cake that came out, the Gary Payton that came out.

Remember the Gary Payton that dropped? The cereal milk. That shit was amazing, bro. It was some of the best weed, man. They hit it out the park. But it was just hard to keep up consistently with the volume and the demand his brand had. And it kind of backfired on him. And, Bernard, I'm here to help you.

I'll quality control. I'll intern for you, bro. I'll go intern for you for a whole year. Go to the grow every day. I'll help out with the whole packaging and all that, bro. I'm a good person like that, bro. Because, okay, yeah. Somebody like me, I always kind of wonder how much of the equation is the

weed just actually being incredible versus the packaging and the marketing because brands nowadays just put such an insane amount of effort into the marketing side of things. Yeah, like all the corporate brands that like scaled up so fast, it just, it went, it went bad for them. So I'm so real happy. I'm really happy that I'm still true to the streets. And it's like I'm, bro, I've turned down $100 million offers, no cap. Like go all the way legal to hand my brand over. I'm just going to be the face. I'm like, yo, I don't want to do it. I don't want to do it. Why? Because I've been able to be successful independent where I can strategically do what I want to upon federal legalization when it goes federal, then I'll figure out what I want to do and what states I want

to operate in and how I can micromanage certain procurement within the brand. A lot of the brands went down like jungle boys, their shit sucks now. No disrespect to them. Their shit was fire at Chalice 2017. It's just that mass commercial like trying to grow shit. It doesn't go right for any of these brands, bro. Connected to like connected was fire when the black bags came. people love connected and then they just went super wreck and the shit ended up sucking man I'm not saying anything bad bro like any other stoner you can bring on here you can bring a thousand stoners they're gonna say the same thing as me bro like so I'm just speaking the truth and I love these brands and I look up to all these brands so don't think anything disrespectful you know but so what is it because they just get so big that they kind of lose sight of the quality or is it because I've I know from talking to certain growers and stuff that there's different things that you have to do in order to grow legal weed and some of them are

are things that the growers really don't appreciate it. Yeah, man. It's definitely the nutrients. This Athena shit is disgusting. They put that Athena in the weed. It takes out all the terps. And it just makes the wheat taste like cardboard, and they do it for maximum yield.

And plus, they get in these new facilities, and it takes like two years to get dialed in to get your genetics right. So they have to put this product out to market, and they might have to brand it because they have the sales. And the product isn't the standard that the consumer wants.

They want a better product. So that's it. It's basic as that, bro. So how much do you focus on the market? and the packaging and whatnot versus the actual product. If you had to guess, what's the ratio, 50, 50, 60, 40? Bro, I'm hands on with everything. All my vendors, all my bags.

I'm breaking all the nugs open. I'm watching my packaging team. I'm really hands-on, bro. Okay. I'm really hands-on with this. Like, I'm super passionate about it, bro. I do not play, bro. I went to a weed event maybe a year ago for some Gary V shit,

and it was like, A, you weren't allowed to smoke weed in the place. So that was kind of weird. That's the corporate fuck rec market. It was downtown. It was very weird to be in a fucking weed show where there was. The fuck legal market. No weed. No weed visible really at all almost.

That's a legal event. That's a legal weed event. Yeah. And the branding for the vast majority of the brands was like, you know, it looked like tech companies. There was very little tie-dye, no mushroom cartoons and big pot leaves and shit like that. It was just everything looks so clean cut. And for me, as somebody who's been smoking weed forever, but also like not. super closely paying attention

to what's going on in the industry and shit like that that was very weird but do you feel like those brands are getting traction because I feel like I don't hear anybody talk about anything besides shit like runts and jokes up and all that kind of shit that's actually like really connected to the culture yeah shout out runs shoutouts jokes up definitely LB's an inspiration too what he's done has been insane

and Ray Bama what they've done is insane like they took this shit to the world bro but at the same time yeah the rec market is just corny bro there's no swag there's no culture it's just people stamping Cherry lemons or runts and new sticker, putting in a new bag, re-rocking it, and it's just the same shit, giving it to a rapper and influencer. And the customer can kind of see through that.

And the customer just wants a very, very quality control product at a great price point. So if an eighth is $60 in the store, it's already fucked up. An eighths shouldn't be more than $20. Straight up. That's more.

It's like, people tell me, it's like $80 in the wheat stores. In L.A., that's just the Europeans and the overseas customers and the older people that aren't educated to the market. market, you know, they're going to get fucked going to the dispensary. The dispensary is just a level of convenience. But does those brands have to charge that much because there's so much taxes

tacked on by the government? Okay. One thing you have to understand is that the SOPs and all these grows and all these distribution and brands, they grow it, it dries, trims, whatever, cures, boom, they get it, bag it up, goes into quarantine, a cold-ass room, then it goes into the truck, then it goes to another distribution center, then it goes to a retail. Retail's got in the back room, then they put it on the shelves. It probably doesn't get to consumer three, four, five weeks. Wheat is a perishable item. It's like an orange or avocado, bro.

This shit's going to go bad, bro. So shit's been sitting in a jar for three, four weeks, bro. You open that shit up. It smells like musty gorilla glue. It might be a flavor that wasn't supposed to smell like musty gorilla glue and shit. So a lot of people on the rec market get bad experiences. And I always push for freshness, man.

I always give the consumer the freshest product. So we package in the morning, we serve at night, same routine. So the consumer can just see that, obviously, we have the freshest product, you know. Okay. It's tough on the legal market, though. You tell me what is it about what young LB does that has made him so successful multiple times in a row?

I mean, bro, he was just a genius. And, you know, he had access to all the Bay Area genetics. He had a lot of ties to the Bay Area. He had a lot of relationships with the rappers, definitely Burner and the cookie boys too. And Ray is a genius, man. They're ill, bro. They're ill, bro. They're right up there with me, bro.

Okay. Yeah, I can tell they're doing something right, but sometimes it's hard for me to understand. Like, holy shit. Just the branding and the IP. P deals and the collaborations and just staying active doing events, doing sessions, going across the country, being at the Rolling Louds, being at the concerts, being backstage. Same shit I'm doing, bro. Being out there and with the people is a massively underrated thing. Yeah, they didn't have the best experience on the rec market too. It went a little funny with them too on the rec market.

You know what I mean? Interesting. So you were using the dark web at one point or what's the state of that? I killed the dark web. I literally killed that shit. Like I'm the reason that I annihilated the dark web. I took billions out of the dark web, bro. Right. Straight up. Like, yeah, I made people show their face on Instagram, Snapchat, and telegram, and I killed the dark web. The dark web is when you want to buy body parts or some weird shit or, ugh, I don't want to talk about it. Normally it's used for much more serious things, right? Maybe overseas it's used, but if you want anything now, you can get that shit on telegram or

your next door neighbors got it. You don't have to go to. We literally got people from the dark web over to telegram. Really? So you feel like the government is just like a lot less concerned with recreational drugs like this, so it's just not even that big a deal anymore? I mean, mushrooms are going legal. I think, Colorado, Colorado.

Right. They fucking just legalize mushrooms. So you go see mushrooms everywhere. We actually got our own mushroom brand too. So if we becomes federally legal tomorrow, what changes in the game? What happens? I think people just get more loose and more reckless until they start enforcing it or create some type of commission or enforcement agency.

Then people will step back. Just kind of the same thing with alcohol and tobacco. People don't grow tobacco in their backyard. People don't brew wine or pruno or lightning in their basement. Right. Maybe some hillbillies do. Do you think we will get to that point? where the idea of buying it on the black market is just laughed at?

Oh, man, that's going to be a weird one. Because once these big tobacco companies come in, like the next five years, they'll be able to crash the market and start selling ace for $1, ounces for $5, lose money for 20 years, put that in their whole statements or IPOs, their POSs, and then basically they can start, I guess, raising a price of the eighth or the ounce or whatever they want to do. Do you think that the prices were really plummet like that?

They're already going to. You just said eighth for $1. That has to be an exaggeration, right? percent, bro. Oklahoma, it cost them $10 to grow an outdoor pound. $10 to grow an outdoor pound. That's less than $1.8, bro. And also the weed that's going to produce

in Colombia and Mexico, people don't realize this shit, man, they got greenhouses in Colombia. They got greenhouses in Mexico. All that shit's about to come over here. Once there's interstate world commerce, that we can do this with this country and this with this country, it's going to be an import export game, bro.

And Columbia definitely has lower wages and I don't want to say better workers, but they have a hardworking, you know, Mexico does. to and all the other Latin American countries. How did you, you said you killed weed maps or Delta serious below to them? I don't want to say,

I don't want to say I kill wean maps or anything. Weemmaps is definitely a great website to locate wreck dispensaries. But at the end of the day, we got a lot of people over to our promo platform. Like at one point, all you could pay was high times or weed maps. High times to get their magazine

or their festivals or their email blast or we maps to get placed on their platform. Now, I created a whole other platform as far as my Snapchat on my telegram page where I can promote these independent trappers. And the thing was, weed maps stopped posting shops that weren't legal for a minute. They were posting all the black market, trap shops, all this shit. And then they stopped.

They're like, you know, we're only posting legal shops now. And so all these people had to get shouted out and get promo and get to the rappers and get away from, I guess you can say get away from weed maps, you know, because they got kicked off. But I don't want to say I killed weemaps, but I definitely siphoned a lot of money out of their marketing platform. And, you know, I don't really see that many people. using it, you know. I remember talking to somebody from weed maps at one point and kind of

realizing that their business model was basically like a fucking extortion ring that they're charging these insane prices to these shops in order for them to get business and I was just maybe it was extortion ring's not fair, but it just struck me as like it seemed like a very

weird business model that did not seem meant to last. It's fading away slowly but there's some cities and states that really like the platform and really like weed maps, but At the end of the day, I don't really use it. I'm never giving them a dollar or so. There's always been kind of weird energy.

I don't know if they're how corporate or whoever it is up that motherfucker, but it's always been weird energy with them. Right. Okay. Interesting. All right. So you sent it through this list of like a bunch of good talking points that I would have never thought of otherwise.

The Mylar bags. You were one of the first people to bring that to the table? If not, the first brand, you know, probably with cookies. I know, sure money, a couple other brands had the sticker. Mylar was going. Boom, just put the sticker on the mylar, get it out there. So I was probably one of the first bands to really brand on the mylar. Okay.

Yeah. And how do you feel about the vape pens and the carts and whatnot? Well, we helped configure that whole market, too. There was the vape rush, then there was the vape depression. Like the news and media in February of 2020 was pushing a whole agenda and propaganda about the vapes killing people and the vitamin E or vitamin E. My bad. I don't even know what the fuck I'm talking about.

But they were pushing that. I don't know if you remember for about a month. Right before the pandemic hit, They were just talking about the vapes, vapes, vapes, vapes every day. And at the end of the day, we were pushing a lot of vapes on our telegram page and on our Snapchat. We were the first ones to introduce $10 full gram vapes. We literally created the, I created the vape brush. Like people made hundreds of millions of dollars selling vapes pretty much because of me.

Is that market, like what's up with that market now? Especially on the black market. People like disposables. They like two gram disposable now. The one gram disposables aren't really cracking. People still fuck with Stizzy. Actually, Stizzy was in the news today too. Shit was crazy, bro.

For what? Well, you can just search the article, but apparently the owner, man, they were saying some shit about him owning a bunch of trap shops. I don't know, bro. I don't know if it's true or not. I'm just saying what the L.A. Times said. And this bro, bro, got some super M's.

So he definitely doesn't like that shit, being out there like that. Oh, shit, that's crazy. So what's up with this SESH movie? SESH movie is our independent movie that we paid for. Me and my bro, Drew, and my other production partners, too. We got Eric Roberts, Miguel Nunes, from Joanna Man and Street Fun.

We got Debo, RIP, Tiny Leicester. We got, hell of Jamie Kennedy, Malibu's Most Wanda. We got a crazy, Fredo Star. We got a federal star. We got a whole cast of A-List actors. We have the best weed movie that's ever came out. I want you tonight to watch the SESH movie on Amazon. I wish that I knew about this.

Holy shit. Yeah, you're going to love it. And you can check the trailer out on YouTube. Just type in SESH movie on YouTube. But I want you to watch the movie tonight. And it explains everything going on. It's just all about the weed. Culture in general?

Bro, listen, I filmed this shit five years ago, when it's the same shit going on today. You'd be like, damn, it's everything you just talked about, bro. Uh-huh. Yeah, people love the movie, though. I got to check that out. That SETCH movie, too, coming. Framing Day, we've got a couple more movies coming, too.

What was the root of your feud with high times? Well, that's what I was talking about earlier. Basically, what happened was, I was on these private jets, so that was pretty much how the brand amplified again was getting on JetSmart. It was a private jet club. You remember it, jet smarter, or no? I remember, yeah, I remember hearing about it. Well, they have similar stuff now, right?

Yeah, they have like Arrow and other programs too, but basically Jet Smarter helped me bubble up big time. So I'd get on these private jets. I paid $8,000 to get on this Jet Smarter Club, and I would just book Jets all day, jump on the Jets. I'd wait for everybody to get off the jet, and I'd be like, yo, Chicago, I'm out here today. How many pounds do you guys need?

Yo, I've flooded the whole private jets filled with pounds and shit, and I would just paint this illusion, theater of the mind, the art of perception, even though a lot of OGs, a lot of my big dogs and my big homies didn't like that shit and there's people that don't fuck with me to this day just because

me playing games and having fun and creating controversy they hated that shit bro they still hate that shit they saw it like snitching no not that like I'm giving out the game like okay the movie blow they brought pounds on the plane

like who cares what's inside my suitcase let me have fun let me do me wrestling is wrestling real or fake you know what I mean right it's like that bro it's kind of funny because that's what all the rappers do They're sort of like paint this picture for you that they're a killer or whatever.

Meanwhile, they're like hoping you don't. Plies. Look at Plies, bro. Plice went to medical school and he was so good at talking to the streets. And like he was amazing poet, bro. He's amazing with that shit. Right. Yeah. And it was all, I don't want to say it was all cap, but it was basically in a life, I guess he wasn't living. Okay. And so no disrespect to plies. I love Plies. And so high times took aim at you because of the private jet? No, no. I was on the private jet with the owner Adam at the time. And me and him were boys, bro. It was all cool.

And I'm like, yo, let's do this harvest festival. We'll do a harvest cup. I had these ideas. I wanted to do festivals at the time. I'm like, yo, I can bring all the trappers out. There'll be thousands of pounds moving. We'll make so much money. We could charge everybody for booths and get rappers and everybody performing it

and get some bands. It's going to be dope. He's like, yeah. I'm like, I'm not fucking with it. I'm like, damn, bro. He's like, yeah, hit me up in a couple weeks and shit. So one day I got an email. It says, oh, here's your sponsorship deck for the harvest cup.

And I'm like, hold on. I call the reps up. I'm like, yo, bro, this was my concept. and this was my idea, bro. Like, I want to be a partner on this. They're like, nah, we'll give you a discounted booth, though, if you can sell tickets and we'll give you a ticket link. And I'm like, you'll put me on the phone with Adam or Matt.

They were the owners at the time. And basically, I started going fucking crazy. And I started posting hell of the shit on the internet, which at the time I regret doing, you know, I should have handled it outside the internet, you know, and then other companies were going through it with them. Cush doc, Dr. K was going through with them. Other brands were going through it with high times.

They finessed. They did all types of crooked shit. So nobody fucks at high times anymore, you know. I'd love to help them rebuild their company too. High times, I'm willing to intern for you guys, too. That being said, I love the brand. But basically what happened was one day we were doing a pop-up in Hollywood, and we got raided.

And it's actually on YouTube. It's called the Hollywood Raid, Cali Plug Raid and shit. And we got raided on Hollywood Boulevard. It was hot boys the fuck. It was an illegal raid. They just ran in store. We put us all in handcuffs. There was literally 100 people inside.

Crazy thing was Swifty Blue was there. You know Swifty Blue? Great, man. I hope he's doing all right, too. But he was actually at that pop-up too that day. That's crazy. You got arrested? He got arrested too.

And they put a gun charge on him, and it wasn't even his gun. Somebody threw a gun on the floor. And I wish Swifty could come here and tell you this story. And Swiftie's such a G, though. I'm telling you, like, he wasn't even sweat. I'm like, bro, they just give you this gun case. He's like, I'm going to get out of here. Three days later.

He's been doing this. You know, been doing this. Three days later, they threw out the case. Really? Yeah. That's crazy because, yeah, I'm thinking that. That's the first thing I thought of is like, damn, if you raid a random fucking weed smoke session,

you'd probably go find a whole bunch of guns. They had a crooked-ass cops, man. They hit that shit. They take all this shit. Man, they fucking go resell that. I give to the little cousins and brothers. So you never got the weed back? I never got the weed back. Damn.

Yeah, I never got the weed back. I probably lost like 20, 30 pounds. It wasn't even that much at the time. 2030 pounds. We were first doing $5 a gram, so we'd have lines down the street. That's how I first disrupted the sashes. I came into the sashes. I was like, oh, you can just do a sess without,

you can get a table at high times without having a permit or this. Oh, you need a seller's permit. You need this. Prop 215, and it was all bullshit. it. And I'm like, oh, I got my table set up. And we got a tablecloth. And the tablecloth said United States Caliplo like the postal logo. So it was real disruptive because people seen the postal logo. And then I had all my friends, all my workers and team dressed up as postman. So it'd be like me, Thai, Drew, nubs, a couple of my other boys, we'd all

dress up like postman and people loved it. They loved the gimmick. And the first day we opened at 420 nurses in Canoga. Shout out to 420 nurses in Canoga. Second time was at Secret Sesh. The first couple of times we opened, we had a line. not the first days. And the animosity, the jealousy, the envy, the hate was already there. But people seemed to help in the custis. And I was losing money. I was buying pounds for 21, 22, losing money, selling $5 grams.

I didn't care. I just wanted to fucking disrupt and have a sharehold at the sessions. And then from there, I segmented to do my own pop-ups. It was crazy because I had lines and people come, one gram, one gram, one gram, one gram. And there'd be people in line, hostile. They're like, what the fuck? What the fuck? So I'm like, you know what?

I'm pre-packaging everything now. And half ounces, ounces, but I'm done with the fucking. grams, bro. Lost some custis, but still they elevated with us a lot of the custies. Selling grams. Like, what the fuck are you doing with your life if you're buying a gram at a time? Well, that's why right now, I only sell zips now. I only do zips.

I usually do $100 zips or they go up a little bit depending on what city I'm in. But we always got the best price and best quality hands down. No one's fucking with us. Right. Okay. So what happened with Big Chief? Well, basically, MJ, you know MJ too. Yeah.

And I hate even bringing it up and giving me this type of promotion, but he's really a piece of shit fraud. And I'm going to break it down to you, bro. And AD and the whole fig guys, your old workers, employees that don't like it or whatever, no disrespect to them. But they don't know he's a fraud too. So basically, MJ was my budtender. My baby shower. He was managing one of my warehouses.

It was like the only time my guard was down. It was during my baby shower. My warehouse got raided. So I didn't even put that on MJ in though. But the energy was weird. The energy was weird. Keep in mind, MJ was living in a studio apartment with like five people. And he was working a job at CVS.

He didn't even tell me he was working a job at CVS. just to make his dad happy or some shit. And basically what happened was the spot got hit. Boom, I took a loss, probably like 200 bands. I wasn't tripping. But it was during the baby shower, bro. I was like, fuck. Whatever.

So I started pushing MJ away slowly and slowly and slowly. I'm like, bro, I can't fuck with y'all. I took an L with y'all. And I already took a couple Ls with him before that. So you thought that he was somehow responsible? I can't prove it. But at the same time, it was like, it doesn't make a difference. You were responsible for the location and got hit.

The energy's on you now. And I think is he's made way more money than that. That's like a little L to him, you know what I mean? Okay. So basically what happened was he had my Instagram page on his phone. He changed the name on the Instagram page to Big Chief extracts. So their Instagram page is actually the Cali Plug Instagram page. Wow.

Isn't that fucked up? So their whole base is from my followers. Like everything's from me. All his logistics and games, everything's from me. And he wouldn't even look me in the eyes, bro. And I still got love for them, you know, but at the end of the day, if you want to address it, address it. They're a huge company. They made hundreds of millions of dollars.

I engineered the partnership of the CEOs, the guys that got together. I got pushed out, didn't make a dollar. I don't care, bro. Why did they push you out? Well, I didn't fuck with them, bro. I'm like, y'all don't fuck with y'all. Y'all some frauds, bro. And that was it.

But, I mean, I should have received some type of residuals or something off engineering the partnership of the company. And, you know, he can't deny this, bro. Wow. Yeah, none of this. That's crazy. And they don't even know this. The guys all wearing their chains. they don't even know this shit

you know what I mean? And he can pull up any time too He knows where I'm at. How come I never got a big chief chain? Because you were Cali plugging at the whole time, man. I didn't even know it. Weed wars.

But nobody smokes their shit or uses their shit anyways. It's just a whole scam, bro. Damn, now big chief's gonna have to fire back. No, they can't. They don't even got a voice. They can't even come here. You don't think?

Don't even stop. No, I'm not. Next one. They don't need to come here. They got their boys over there. No, they're getting too much promotion now, bro. But now you know that chain you're wearing, It's a fraud behind that chain, just so they know, okay?

Okay. Well, I look forward to seeing how this dialogue proceeds. Yeah, I hope it does, bro. I hope it does proceed. So you had a dog kidnapped? You posted them. You reposted them. You remember?

And I really appreciate that from my heart. I want to tell you thank you for doing that. A dog kidnapping was just too much for me to bear. Well, basically, we had an event going at my old studio, and my dog randomly walked outside because I left. And when it followed me, like the little French he is, I'm actually wanting to bring him in a second and introduce them to everyone. if you don't mind.

He's on all my bags. He's been on over a million bags. He's probably the most famous French bulldog in the world. Tell you the truth. He's got the most clout. Maybe not an IG, but in the streets. They love him.

He's the box dog. Basically, some fools picked him up, bro. Some fools picked him up outside. Snatched them. We started posting that everywhere. All posters, flyers, Instagram. I got an LED truck driving around. I got all these leads.

Everybody's telling these leads. A week goes by, two weeks go by. Having big people like you post and weed brands, wheat brands that hated me posting. Like, people like, yo, I feel you, man. that figure pain. I couldn't even pursue with my life. I needed to get him back. I'm like, yo, I need to get him back.

I'm going to do whatever it takes to him back. Put it at 10 bands. I'll up to 20 bands. Boom. Some guy calls us. Some Pisa old school dude calls us. She's like, hey, I think I found your dog. And then boom, he sends a video. I was like, that's Cheeto. That's Cheeto. We got to get him back.

They're like, yo, yeah, okay, cool. Come through, come through, come through. And I have my biker homies at the time. My biker homies are like, yo, we're just going to snatch him back for you. Shout out to my commerce boys. I'm got to say no more, bro. They're in like a biker gang. I can't even say nothing more, bro. They go get pissed in me, bro.

Biker gangs are scary. Yeah, yeah, I can't even say it anymore. But shout out all my homies, you know what I mean, riding. We're only getting more into that world. Yeah. I'm going to talk to more bikers. So basically all my biker homies are like, no, we're going to snatch it back for you. Call this dude up.

Bro comes up here. Bro, bro, bro, is a cholo all tadded up. He's like, yo, this your dog. I was like, I thought your uncle had the dog. Nah, he's like, nah, here's the dog, man. I'm like, here's 10 bands. Boom, I gave him the 10 racks. I didn't give them 20, no, I gave him 10.

And there was a little girl with them. The little girl was like, Cheeto, no, no. I'm like, this is my dog. So I'm like, five, six-year-old girl. Like, this is my dog. Like, no, it's not, she's like, no, no.

Like, this little girl found love with my dog. So it kind of felt bad even taken away from her, but I'm like, this is my dog. You know, and that was it. And so it was fortunate to get the dog back and I still got him, and I'll bring him in before the interview's over. Yeah, wow.

That's great. Yeah. Have that dog make his way over here. So you were actually filming or doing some kind of collab with Draco the day he passed? No, basically we had it set up for like a whole year. Like right when he got out, the second day Draco got out, they had a little party at my studio and shit. Everybody came.

Everybody was shooting dice and shit. It was a whole, oh, here we got Chito here too. You just let him off his, Q, you can just let him off the show right now. Come say hi before we get into some sort of dark conversation here. Chito is definitely a legend. I didn't pick him up. Yeah, I got him. I got him on your side now.

Holy shit. That was fast. Wow So this is the box dog right here bro OG right here Eight years OG Yeah you see them Good vibes good vibes

Nothing but good vibes That's a GB right there Yeah That's a good boy Good body He said GD By Shot Town fan No

No What's up buddy You want to sit there? You can't sit there If you can be acting on crazy Yeah He's not neutered Yeah you got big ball sacks

Sticking out the back So, yeah, I was telling you, we got Cheeto back. And that was definitely a power move. And then the Draco thing. So basically we had to collab, put it all together with Stink Team and Draco. And he was at my warehouse the day before it happened. And he was at an event like a week before, like Rolling Loud, or he was in San Bernardino a week before that.

So they invited me to go to that event when the altercation happened. And I didn't really want to be outside like that. it was cold and it was just too much and I didn't want to like have to bring a cameraman security a driver it was just like too much logistics for me at the time yeah and I was like thinking to my head I'm like damn like he's been on the internet you know going at it with people like could something happen to him there like it went through my head that morning I'm not going to lie I hate putting it out there like this it was going through my head I'm like could somebody happen to drake I'm like nah is they got security the venue's legit and then boom it happened and then that was it

and then me and ralph he linked up we put the collab out people love the bags people love to collabing, people love the events. We did the skate competition. We did the Skid Row donation drive. I've done 10 Skid Row smokeouts. That's our nonprofit, give back. And we help out, man. We give back.

So you give back to the homeless by getting them high? Giving them roaches, shakes, smalls, whatever, bud. We got left over. Get them off opiates. Broons. Whatever we have. Whatever motherfuckers have. Just give it away.

Roach. Stop doing Zans. No, just whatever, bro. Whatever. Getting them off fentanyl. Get them off opiates, helping them out. They need support. They need people around.

They need good energy. Right. Sometimes there might be homeless people in Skid Row. They just lost their marbles. You know what I mean? There might not be a drug addict. They might not be a criminal. They just lost their marbles.

It just happens. But that is kind of an interesting question because, like, would you encourage the average person who has never smoked weed to start smoking weed? Do you think that the benefit is net positive? You know, I would encourage them to try it, you know, definitely sample with everything. Try everything that you want to do in your life. Yeah. Yeah, I was interviewing this rapper four.

not a rapper actually, he's just a gangster, but four extra. I think he raves too, bro. No, he actually just dropped one verse on something. So yeah, I guess he is kind of a rapper, but I'd say he's still primarily a gangster. But he told me that he's never tried drinking or smoking. And I was so shocked just because think about how popular it seems. Like, think about how everyone you fucking know is drinking and smoking. I was just like, that's incredible to me that you never were even tempted to try it.

But, you know, they're out there. Some people are just militant or they want to have control of their mind or they've had a family member that's got a little cuckoo off, some substances, so they don't want to go down that route. Yeah. And they want to be fully in control of their mind and what's going on. Yeah. I mean, considering how many people I know have serious drug problems, I was like, yeah. Alcohol is a huge problem. In Chicago, man, I'm in Chicago every week and they're just all these guys in suits, all these dudes just fucking drinking, just fucking getting shit-faced.

And alcoholism is an issue. Like, that's the fucking shit's a real issue. What are you doing in Chicago every week? We got pop-ups going on every week in Chicago. and we got pop-ups in Detroit going on too. Where to be in Albany, like probably in about two weeks. They love us in Albany. They love us back in Mass, too, back in your hometown.

Really? Yeah. Okay. Lowell. They love us in Lowell. Lowell. Lowell, where I went to college. Yeah, they love us in Lowell.

Newmast Lowell. Shot at Fox Hall. Yeah, they love us out there, bro. Dormitory where I was suspended from for fighting my roommate because he screamed the N-word at the computer while he was playing Call of Duty. Damn, y'all tripped. That caused us to get into a brawl. Shit.

That was an interesting chapter in my life. I was actually, I was into, I got deleted the YouTube about that, the video about that story. I got deleted it at one point. It's out there though. Yeah, I was actually into BMXing and skating too, you know, back in the days, you know. Nice. I loved all that shit up. Yeah, definitely.

I miss it sitting here on my ass all day. I fucking kind of miss being on my bike, cruising around the city. Yeah, vibe. You should put a little, you should put a little ramp contest or a rail contest and like the waterway that you did that one day. Remember I wanted, I wanted to jump on that with you. Yeah, we can do that again, bro. Yeah. I'll put some bread up, a couple bands for a competition and some.

pounds throw a couple pounds in a shit That was sick because we thought they were going to install these rails And they were going to just like get left there By the city or whatever and that people would be able to keep Going back there riding and the fucking city ripped it all out the next day Yeah they knew it was a spot they're like oh this is too popping If we knew that was going to happen we would have took it out the fucking ground So we could like install it in some other place or whatever

Yeah but that is what I want to do it was just fucking It's tough putting that together Oh yeah man And people weld and shit into the ground at six in the morning and shit One day we can do that bro We put a dope ass BMX part together I respect your dedication to the grind and really like being on the turf with the people because that's definitely a specific skill to really be outside and just constantly.

Every day, bro. Every day. Building a brand off of that is like kind of particularly impressive to me because that's through YouTube, I don't really have to do that as much. Although I definitely like with the store and stuff, I was definitely touching the people a lot. But with YouTube and social media, you kind of feel like you can just make shit and then hundreds of thousands and millions of people will see it and then that's it your your job is done but I like when I see people like you and dub etc who are kind of like really out there making sure

that they are engaging bro engaging and being real with the people being true with the people and true to the streets there's a million weed brands out now there's just like rappers there's a million aspiring weed brands just re-rocking some lemon cherries or do whatever the fuck they're doing and they're all doing the same shit they're not doing anything different and obviously you can see my shit's different bro. I push for doing exactly what they're not doing. So whatever these guys are doing, I want to do exactly what they're not doing. You hear me? I want to get

your dog on the back. I just realized that's the same dog I just meant. And you got the scratcher on the back. Why don't you scratch off the back? See where it's the scratch here on the back? The right side, bottom right? Why don't you scratch it off line camera? See what you want. See what you want a million dollar. I'm just kidding. What's it say, bro? Free pre-roll. We've got more than a few of those right here. I got you laced up.

Amazing, dude. These are all gifts for you too, bro. I appreciate it, man. This is our Seven day tray. This is proprietary. No one's got that besides us. Four grams for seven days. Seven different strains.

You get to try all our flavors. This is our Young Money collab, little Wayne collab bag we did with Weezy. How do you do that? How do you get fucking Little Wayne to sign on the dotted line? Shout out to my bro, Manchester. Jugg a lot security, bro. He plugged this all up.

He knows the whole Young Money camp. I'm like, let's go, bro. I fuck with Little Wayne. Wayne loves the bags and shit. We laced them up. We had this out like last year. I just want to show everybody. This is fire, man.

Shout out to Young Money. How do you evade the copyright police? Because I'm looking at like nill away first, nerds. Like, holy shit, red vines. How do you get away with this shit? Because we're in the streets, bro. If we're in the legal market, we'd probably have to change the names or the logos. But it's like, whatever.

It's what our customers want. Somebody was telling me about Skittles or some shit getting sued. Yeah, they're all getting sued. All these motherfuckers are getting sued. Every one of them. It's all happening now. Yeah. Wow.

But you're not stressed. Yeah. I got $0 in my bank accounts. Good luck suing. I mean, I'm sure. I haven't got a bank account. No, bro. I'm sure you're gonna.

I'm a little trapper for life, man. I mean, they'll shut you down right away, right? Yeah, bro, I got shut down to Chevy. I got shut down to the chase. I got shut down on the eddy safe. I got a city bank, all that shit, bro. I've got been shut down in all the banks. So how do you do it as a lifelong trapper?

Bro, it's eventually getting legitimate. That's the goal here. You know, don't say, I'm like, black market forever, black market list forever. Like, I'm a motherfucker who want to get legitimate and buy houses and buy legit shit. But you haven't been able to buy houses? Bro, in L.A. It's tough to get a crib, bro. It's tough.

You know what I mean? Because you've got to really be able to prove where the income came from. Not just that, bro. It's just a whole, like, just as far as taxes, obviously the right property. You know, properties are expensive, bro. Oh, yeah. I would not buy a house right now. I would fucking, like, for sure if I was.

Not to get it your personal information. Did you buy your house? Yeah, but we did it like five years ago when the interest rates were super low. And I was looking at this fucking calculator showing me what my mortgage would be if I bought it, like, if I got the interest rates that are doing now. You have to start shipping packs. it would be like unmanageable like I would have had to like

we could have done it but it would have been fucked like so much yeah like you would have to hit Figueroa yo I don't know what the fucking would you know I would just I would just rent like because renting like is underrated oh yeah rent a spot

the fucking landlord has to fix all the shit bro all the kids got their priorities fucked up out here but the renting is the way to go in some senses but obviously you want to have you want to have ownership bro and you know what the problem is is that 99% of people are Yolo. They don't give a fuck out here.

You know, so this whole 35 and under demographic, we're all renting in SoCal and L.A. County. We're all in fuck situations. You know, we can't get out of these renter situations. So where are you keeping the bread at? I'm keeping the bread at sunset and Highland right there at Crazy Girls. That's where all my bread's at.

So everybody wants to pass on the CaliPull. I'm just fucking. You're throwing at all? Passed all the 50 balls. You spent a lot of time on Crazy Girls? I used to be at Crazy Girls. Even before it got popping. I was telling them, I was like,

you guys got to get all the big booty chicks over here. It used to be like rocker bitches back in the day. You used to be like, yeah. I'm not a strip club guy. You think I'm missing out? Yo, crazy girls and body shop. And there were some weird girls and crazy girls back in the day. Suspect shim, I don't know.

What do you want to say it? I don't want to say nothing more, bro. So you don't spend time at strip clubs in general or do you? No, I fuck with all the titty bars just here and there. When it's fun to go out and it's an event and we're having a good time. It's like, what is it do tonight? Let's go fucking make a mess and bless these bitches, bro. See, that's the real dedication.

to network and shit is if you're down to just like hit the strip club every night just so you can be around all the other ballers. If you want to go to go throw a five ball or ten ball in the night, you want to go fuck up one of the titty bars. If you're down, bro, you can bring your girl out, your homies. It's almost 9 p.m. You know, I'm done. I'm going home, smoking another joint, watching a YouTube video or two

to prepare for tomorrow's interviews and go into bed so I can wake up and work out at 7.30 in the morning. As you should, dude, you're focused. And I respect that having that routine and that dedication is definitely going to pay off, brother. Are you like that too, though? Are you waking up late and eating junk food? I got two daughters, man.

I'm a family man, bro. I'm a family man, and I got my girl, and it's a lot to deal with. How old? Our daughters are two and a half and four and a half. I'm just, my daughter's probably the same age as yours. Mine's three, yeah. They should go kicking one day, bro. Oh, that would be great.

Be baby plugs. Like, how are you going to explain the weed to them one day? Well, anytime they see something, like, Cali plug, Cali plug, Kelly plug. His kids call the weed the stinky green popcorn. No, she, I thought that was the funniest shit. Rotten popcorn. My daughter, like, calls it smoky. Like, oh, that's Mommy Smokey.

That's my mommy smoky. I don't really be smoking around the kids. I don't have any weed. But my girl, she likes dab and the hash rosin and all that eddy shit. My kid walks into the back house and smells it sometimes. And I can just see her face. Like, what the fuck is that? Yeah, yeah, yeah.

She knows what's up. If you smell that, you know that some people are having a good time. They're doing grown-up shit. Yeah, totally. Sorry, kid. Okay, so what's the future for Cali Plug and for the weed game in general? What are the people need to be looking forward to? Well, definitely, we're always going to deliver the freshest product, the best price.

And we want to help. We want to empower other brands and entrepreneurs. We want to build and help the community. Like, people can paint the picture of me or my brand. Oh, yeah, I'm bawling. Oh, the may bag or whatever the fuck you want to do. I don't care. But in the end of the day, it's like,

yo, I want to be known as a person that really helped and was a pioneer here. Obviously, I'm the breakdown king. I've broke down the most weed ever, guaranteed. No one's even came close to me. No dispensary brand. Anything has came close to me. Breaking it down, like with your hands? I'm talking about breaking down pounds.

Like to zip. Breaking down weed, too. I was thinking, that's a weird thing to brag about you're basically a bud tender. Breaking down just weighing out zicks or weighing out halves or whatever you're weighing out apes, whatever the fuck you're weighing out. Okay.

So how do the people shop with you? Well, we're open every single day. 310 919 8371. I'm just kidding. No, text that number right now. 310919. 8371. I'm Mike Jones.

I'm Mike Jones. I do. It's the fucking shit. Hit me on IG, bro. I answer my DMs. I'm not bougie. I'm not superstar like these other guys. Like, I really will serve you up.

I really will come to your city. We'll get it popping. We'll set up. There's no bullshit or cap in my game. Like, I'm a real pioneer. Oh, I sell weed. Big fucking deal, bro. I sell fucking weed.

Big fucking deal. This shit's going to be so normal in a couple years. People are going to be laughing at this. And the people that weren't pioneers like me are obviously like, you know. But there's only so many weed brands that got a face to it.

There's a million weed brands, but there's only so many that have a face to their brand. Remember that. So I respect you saying that you'll pull up, you'll serve somebody, whatever. How do you avoid getting robbed? Well, it's just logistically.

I'm going to only go with what I want to do. And what's demonstrated doesn't need to be explained. So I'm definitely only going to participate in somebody that I think smart and strategic. Right. And I'm going to feel somebody out

if I get the right vibes, then we're going to execute commerce and we're going to engage in a trade and we're going to make the deal happen responsibly. You keep a shooter with you? Uh, man, I hate even condemning that or getting into violence or anything, but, you know, when you're a big motherfucking deal,

your risk costs fucking two or three hundred and your fucking next another half. You got pounds of her. You got to keep shooting. Shooter to you. Got to keep some solid. That's a $300,000 watch. That's this automar skeleton.

I don't know anything about watches, so it's totally foreign to me. Let me imagine. That's two. During the pandemic, that was three. You hear me? During the pandemic,

that was three. During the pandemic, the prices were fucked up. Other way. Other way, other way. Other way. Other side, bro. No, do it from the other side.

You were doing it from, you started from, yeah, that side, that side, brother. Oh, now. Yeah, push it in. Push it in. Yeah, I don't know. Now, that's you right there, man.

You got that brick on you. We can imagine it. Yeah, bro. I just realized how much shit is going on in this thing. It's like a fucking tiny little world. Holy fuck. Yeah, bro. Dude, that's insane.

During the pandemic when all the pound prices were up and shit, that shit was up. All the watches, cars, everything was really expensive. All the EDD scammers and all these dudes are fucking broke, bro. Really? Yeah, all them EDD scammers and PPP dudes are fucked, bro. Fucking broke. They all getting locked up or what? They're just all in stupid situations.

Whatever, man. They're all fucking broke, bro. You know what I mean? There's never a benefit of scamming or doing shit the wrong way. You do right. Right things will happen to you. Karma is definitely real. So obviously you don't want that to happen to you.

Oh, yeah, I'm getting it from a government institution. You're making somebody's life harder, bro. No disrespect to my scammers. Y'all get money too, but obviously, you know, you're broke now. Yeah, scamming is not something I want to endorse. Yeah, I don't like, I don't want to say, I don't want to talk shit about the TJ guy or the other rappers and shit. Like,

but them promoting it to the youth, the problem with the youth now is they think they can get money, e-commerce or on YouTube or get money really quick, or they can just scam or finesse. And the work ethic from Americans is getting taken out. You know what I mean? And now there's a bunch of people coming from different countries about to really put their work ethic in and be in that position.

To be fair, a lot of people, like even young people, they kind of do the math and they look at how much they could earn by getting an entry-level job. job and it's very depressing. And then they look at how much they could earn going to college for four years and getting a job.

And that's also depressing. And like in most parts of America, this just does not lead to homeownership or you having enough money to like, you know, be able to take vacations and raise a bunch of kids and stuff. And to a lot of people, it's just that future looks so depressing that they're willing to go do something illegal to try to avoid that reality. And then also like you do have something like you. where it's like, could you make money on it?

Yes, if you're in the top 1% 0.01% of people that have the kind of personality that can maintain a very large audience. It's definitely not for everybody. The biggest fear is a job. That's the biggest fear of having a boss at a job. It's whatever they manifest. They're on this simulation of life, whatever you want to make it. If you want to go to college and do that, if you have a passion for this, if your parents are

pushing to do this or you want to do this, you're going to make it whatever you want to make it. It's your choice. It's your life. It's your story. you can change whatever you want to change now. We're in a free country and we're very blessed to be here and we're all alive. So we've got to make the most of it.

Definitely. That's a fact. The youth definitely needs the right direction though. I want to push them into trapping the right way. Trap with me. Trapper die. I got to get Bill Clinton on the thing with me here, Ross Perrault or somebody.

Trappaholics. Oh man. This has been a good one. I'm looking forward to smoking all this weed. Yeah, bro. I got you a whole goody bag. Got you the Dooley, two flavors. I got you the seven track CD.

Got you a zip. Famous Cheeto bag. Got you a grinder. I got you all the goodies, bro. Anytime you need flavors, I'll have somebody pull up on you. You got an unlimited gas pass with Cali plug. I'm going to get you a black card.

A Cali Plug black card. Anytime you need flavors, I got you. So you have the unlimited gas pass. Not that many people got it. Or you can just pull up to the pop-up. I think you should, you know what? I think you should blog one day, come to the pop-up, come through these trap distros downtown and really see some shit.

Fuck Vice. I'm going to bring you through the whole. I'm going to give you a whole tour. Bring you downtown this, that, Boyd Street, some trap condos at Circa. You know about the downtown trap scene? A little bit. A little bit. Sounds fun.

Sounds exciting. You go come to my pop-ups and motherfucker's going to go crazy. People love you. I always want to see some organized crime. Well, no, bro. Bro, why'd you have to say that? No, but for real, I do. Like, I always want to.

No. It's very thrilling. I like going on projects. They're not doing much crime. We're medically providing the right prescription for our people. I don't know. We're afraid to put the terminology out. Yeah.

No, it sounds fun, though. Fuck, why do you have to put it like that? No, I'm just kidding. That's what I do here. I'm a fed. Appreciate you, man. Thanks so much for your time. Everybody, shop with CaliPug.

Tune in, support all his brands and everything that he got going on. And probably just hitting him up on Instagram is the easiest way to chat. There's literally DM me right now. Anybody who's lost contact with me, DME at Cali, C-A-L-I, four-letter IP is my word, or DME at CaliPug. Adam, I appreciate over the years, everything you've done, keep doing what you're doing.

Anytime you want me on the show, anytime you need some flavors, tap in, I definitely support No Jumper in your brand. Let's do some fun shit. Let's have a fun future, bro. Let's do it, man. I appreciate you so much. Callie Plug, let's get it, bro.

Callie Plug, Adam 22, No Jumper, coolest podcast in world. Check us on YouTube, TikTok, Patreon, Instagram. Like, like, comment, and subscribe. Nojumber.com. If you want to support, Smoke weed every day. Let's go.