No Jumper - Dame Dash interviews Adam22: Are You A Culture Vulture?

Episode Date: September 17, 2019

Dame Dash recently did the No Jumper podcast and made some waves. Dame asked Adam to come through his studio so he could turn the tables and ask some big questions. Check it! #nojumper #damedash #adam22 FOLLOW OUR NEW SPOTIFY PLAYLIST! https://spoti.fi/2vi9lsD CHECK OUT OUR ONLINE STORE!!! http://www.nojumper.com/ SUBSCRIBE for new interviews (and more) weekly: http://bit.ly/nastymondayz Follow us on Soundcloud: https://soundcloud.com/nojumper and iTunes: https://itunes.apple.com/us/podcast/no-jumper/id1001659715?mt=2 and follow us on Social Media: http://www.twitter.com/nojumper http://www.instagram.com/nojumper http://www.reddit.com/r/nojumper JOIN THE DISCORD: https://discord.gg/Q3XPfBm follow Adam22 as well: http://www.twitter.com/adam22 http://www.instagram.com/adam22 and follow adam22hoe on Snapchat Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome. Adam. Dame Dash, how you living, man? Pretty good, pretty good. Sorry, it took us so long to get going. That's always like that. A few hiccups. You know, my show was about business.

I don't know if we were walking into. I like that. Yeah, so, you know, I like to teach people as I learn. And I like to lead by example. So, you know, I'm doing a television network and I'm shooting movies and I try to teach everybody. You've got to block the day before. Got a block the day before.

It saves a lot of time, but I didn't get the crew, and we didn't get it together until the day before. So we didn't get the block. So that shit happens. But when I make a mistake, like Hassan, over these, one of my artists, I'm like, yo, you see what happens when you don't block? Right?

And that's why I try to tell everybody to block because this is what happens to me. You know what I mean? So let's talk about you. It's Adam 22. Yeah. All right. So, you know, I'm 48.

and you know generationally the way distribution is happening and the way people are getting information is a lot different and you know I see you pop up on my feet a lot but I didn't really realize

you know exactly who you were how you distributed your shit and all the things that came with it and so when you hollered at us Kelsey was like kind of excited because she knew it was like a whole world that you know I know exist, but I really don't know what's going on. Shout out Kelsey.

A real one. Shout out to Kelsey. She puts this together today, too. So good looking Kelsey. She produced this. So can you explain exactly what you do and how you do it? Yeah, I mean, I guess I started out just interviewing BMX riders and just underground, quote-unquote, SoundCloud rappers, just because, you know, I was just friends with, I've been running a BMX business. Like, I basically started the first BMX website in, like, 2007.

I was the first one to really have like a website for, you know, news and videos and everything. Like all, like I was. You aggregating content? Exactly. Because I was inspired by the early hip-hop blog Wave in like 2005 because I was just a rap nerd, just reading Now Right, two dope boys, all that shit. And then I started, you know, I'm obsessed with BMX at the same time. I'm spending so much time on this BMX message board.

I started to see these things emerging as like actual businesses online platforms. And I was like, man, I can do the same thing for BMX. So I had about 10 years where that was like the base. of my whole life, 2006 to 2016, roughly. So, because, you know, my crowd might not understand it. Explain the BMX thing. What is that? For me, my version of BMX was going out with my friends,

riding bikes around downtown or in the woods or whatever, trying to learn some tricks, trying to maybe make some videos every day. I did that for like 20 years. Like, that was my whole life. So naturally, like, running a website about it just came to me super naturally, and also it was the fact that I was like... But let's talk about that life for a second. Because, you know, I've been around some...

I've been around some BMX dudes. They fight a lot. Very aggressive sport. Right? There was a lot of that back then especially, yeah. It was like, and really rude at times. Like, you know, really like came for the smoke. First time I went to New York City to ride BMX,

it was like the best, most enlightening experience ever because you go to Union Square and you got like 50 or 100 different BMX kids from every different borough, and they're all just hanging out. They're all wild as hell, funny as hell. funny as hell. They got crazy inside jokes going on and like the level

of progression of BMX at that time too and when I first started going on New York was like 2002, 2003 mind blowing. Like everybody, like there was some of the best riders in New York who were just hanging out with all these regular people just at Union and like the level of like foolishness, crazy, ignorant

shit that was happening was ridiculous, you know? Because, you know, these dudes would start a fight with whoever. They were like, you know, grab a dude's two pay off his head and just go running and some of shit like that. They were ride by the fruit stand. and just knock all the apples up the food stand. I remember one of my homies wanting to throw a party at my gallery, and I was like, hell no.

Really? Because some disrespectful shit's gonna happen. Yeah, it's a wild crowd. I'm not gonna lie. It's always that little chip, and they fight each other. They fight, the skateboarders fight each other. With the, not, well, it's like the BMX guys we fight in the skateboarders.

From my perspective, shit has got a lot more calm and cool. Well, I don't even know the world. I just remember, this is like 10 years ago when I was out in the Lower East Side, and I'd be like, what the fuck? I didn't even know about this. I feel like a lot of the cultural norms have changed with that, because when I was, you know, it was like more cool to be this crazy punk rock ridiculous person who was drinking all the time all that shit when I go hang out at the skate park is a bunch of chill little pothead kids that are just hanging out smoking spliffs

riding their bikes messing around on their phones kids are different now it's like when we were you being older than me even more of an extreme sense but it feels like each generation that goes by gets a little bit less desiring to prove themselves in like any kind of violent way before it was happening and then all of a sudden social media kicked in and then it went completely backwards. So there was this moment when hip hop was violent going back to hip hop. And I guess after like Biggie died and Pac died and it just was like

there was this whole wave like when like whizz and currency and smoke dizzah and I remember when you know when I had DD 172 being violent and frontin was whack. Like if you wasn't cool, it was the first time

I had seen the different states sticking together. You know, everyone was from different places. And that was the reason why I was even engaged in it, because they were more on my way. You know, like, I can be aggressive when I'm protecting, but generally speaking, I like to just chill out. You know what I'm saying?

But enough about me. That's weird, though, to think that at that time, the idea of, like, an art gallery for hip-hop and, like, having something that was more high-class and high-brow, that was, like, a new idea. Well, I think it was just no one knew how. how to do it to bring people together. And really make people give a shit, yeah.

And do it in an aspirational way. See, sometimes with independence, people are independence reluctantly because no one's accepted them. And it doesn't come with, like, profit or showing, like, you know, certain lifestyle. But I was a person that chose art over corporate and I still didn't sacrifice any quality of living.

So my gallery wasn't like some old bum gallery. I had, you know, three floors in Tribeca. You know, nobody's office or building. was better than mine and has ever been since I got away from corporate because they always had offices for me and I need a building. I do a lot of shit, you know, and it never made sense as a creative person. Because like when you're with executives, they're just thinking about how to exploit. I'm thinking about how to create and then how to bag it up and put it out, monetize it and do more shit.

They just think about how to exploit. And I'm like, and they outsource everything. Just like, you know, the government, you outsource everything. I'm like, why wouldn't we as creators bring everyone in house, make our own movies, have our own studios, and have our own distribution and platform, and distributed ourselves, have our own radio station, our own TV station. And people just didn't get it because to them it was unknown and people usually fear the unknown. And that's why, you know, it just turned into that. You know what I mean? It's just like, when I opened up shop, so many people come around.

And like when you get like someone that makes films or someone that paints or someone that makes music, you're going to get something completely off the hook and it's going to be beautiful. And it's going to be monetizable if you can package it up and put it out correctly and the people don't argue. You know, and start getting their emotions involved. So that's what I was always able to do is get creative people. Usually people that are dysfunctional just because they can only focus on things that they enjoy, which is what an artist is, and show them how to focus that energy, package that energy, be consistent, monetize it, and benefit from it

in a way that doesn't take anything from their spirit or their soul. You know, I've always been that guy that fought for the creator, the creative, because I am a creator, you know what I'm saying? But both sides of my brain work. So you're in this lifestyle, and you did this website, and how did it turn into what you're doing now? It was just over time, because I was doing that website for, like, over 10 years, I just started to think about more and more ways that I could branch out and do something that would be bigger,

have more of an impact and stuff. So I started to get real obsessed with social media and just really interested in YouTube and stuff. I started to do vlogs and I started to do podcasts. And one of the first podcasts I did was with this dude Xavier Wolf, who was like a big underground icon at the time in L.A. type scene, the sort of early SoundCloud rapper, and did an interview with him. And it just got more numbers than any of the BMX interviews I was doing. And then it just started to happen from there where some other like underground rappers and stuff were seeing what I was doing and they just started to sort of hit me up and say they wanted me to do their first interview.

And I had like a streak interviews where I interviewed Zach, the dude who runs FTP, which is a really popping close in LA. I interviewed the suicide boys who are just starting to blow up as like, you know, underground rappers. I interviewed Lil Yadi like his first interview when he was like 16 when he was signed to Coach Kay like two days before that. You know, it's just like doing all these different interviews that started to hit. and really kind of like build an image for what the podcast was about just based on who I was associated myself with and who we were doing content with. And we just got that image early on of being extremely concerned with underground rap and being very early on stuff. And I wasn't really going out of my way to get that image. That was just genuinely in the shit that I was interested in is that

usually by the time shit gets to like a really big level. Like a lot of times by the time an artist gets around to putting out their first album, I've almost lost interest. Like I always always been that kind of rap fan where I was just kind of just rabidly, like, consuming everything to the point where I was just sort of ahead of the curve, I guess, and it just started to sort of manifest through the podcast. And can you explain how you monetize it, the business of it? Pretty much, there's YouTube ads, which is a big part of it. There's merchandise, which is a big part of it. And then there's, like, we'll do ad reads for various products. I've been selling some dick pills on the podcast recently. And then we also do these live streams,

where kids will actually like drop $100 for us to listen to their song. And that goes a long way too. The fans really support a lot of times. Sometimes they want us to actually get in tune with their music. And sometimes they're just kind of donating just to support the channel and stuff. But we do these like long-ass live streams where kids just send money for us to check their shit out. So, and I appreciate you telling me about that. And I have more questions.

Kelsey, is Kelsey here? Where should go? Because, come here, Kelsey. because I want to ask Kelsey's perspective because again, I don't really know the business I'm trying to understand it. Can we get a mic for Kelsey? This is Kelsey. And Kelsey's about, what, 22?

Yeah, you know. What's up with that mic? That's what I went on deck. Pause. So, again, Kelsey got really excited. She knew exactly who you were. And, you know, she was coming. kind of making me understand it, just like a whole world. You know, what's the world he's in? Explain that world.

Well, he's definitely in the underground rap scene, and it's also funny. He's in, like, the YouTube scene where he also brings YouTubers on a show, which is really interesting, because then you hit so many markets, and I don't know, those are the two markets that I'm so most into. And this is like the hustle for her age demo. Everyone aspires to be, so do you consider yourself a YouTuber? Yeah, in a sense.

But it's kind of weird because a lot of times I'll meet YouTubers who are objectively more popular than me on a YouTube level, but they still are kind of freaked out by what I'm doing just because to a lot of YouTubers rap is this like untouchable world that they can't possibly. You're the badass in the YouTubers.

Kind of because rap is everybody, that's one thing I've learned from doing these interviews is that rap is the coolest shit in the world and a lot of other people from other parts of the world and parts of the industry just want to be associated with cool rap shit so bad. And you come from the BMX world so you have no fear of it.

And yeah, to be real, like in the BMX world, it's like, think about what an average day is a BMX ride. You're going on your bike for 8, 10 hours in a day in a van, dirty as hell. You're like literally people are like just cutting themselves open and falling down and getting dirty all the time. So I don't know. To me, like just I feel like that, 10 years of that on the media side really prepared me to deal with kids from the hood who just want to make art. It's like not really. People always act like rappers are so crazy and shit. And to me, it's kind of like they don't seem that different from the BMX dudes that I was hanging out with.

Maybe they're a little bit more complicated because they tend to be wrapped up in all kinds of different shit. But really, at the end of the day, this is what they do. People are making a lot of money off of them. The money is the crazy part to be real. Yeah, that changes everything. Because if you're a professional BMX rider and you really kill it, you might be making $5,000, $10,000 a month. And obviously, if you're a rapper killing it. So in this universe, who's in his universe?

Like, who's in his universe? Like, people that do the same thing as him? I don't want to say competition, but in the same breath that you say Adam 22, what other people are in that world. I mean, just because I think of him mostly of, like, a rap, like, interviewer, I think of, like, the breakfast club.

Like, that's what I associate him with. YouTube Breakfast Club? But as far as, like, yeah. Charlemagne and them, yeah. Yeah, the YouTube Charlemagne. Well, I mean, but they're big on YouTube, too. I'm just saying. Right.

No, but, I mean, like, if, okay, if you want to compare him to you. Compared me to Charlemagne, it's like, Charlemagne is super dope at what he does, and they build something really crazy, and everything's awesome about that. I have a huge amount of respect for him. I end up watching those interviews all the time to prepare for my interviews, but it's kind of like they're more focused on people who are a little bit more established. Whereas, like, for me, like my ideal interview, like, you know, I interviewed ABG Neal. He has 60,000 followers on Instagram, but it got like 400,000 views on that interview just because, you know, it's like he's brand new coming out. I find like that's who people really, really get excited for me to interview.

I think I might have done Lil Tec's first interview, and he's blowing up right now. And people, like, I mean, I just take a lot of pride and be able to, like, tap in with artists that are coming up before they're blown out, before they did 100 different radio interviews. So if he had, if there was the YouTube awards, what award would he get? Maybe, like, yeah, it's, like, interview. Like, if there was, like, an interview category would be him. Because I don't know any other. Charlotte, like that kind of thing. I don't know who.

Barbara Walters? Barbara Walters. Bob Walters. That's crazy to me. I fuck with Barbara Walters, yeah. But she's 20, like, you know, this generation doesn't know a lot about, there's like a cutoff date to what they kind of know about certain things where like 10 years ago it wasn't like that.

I remember the first time I hung out with a girl. White people were different these days. Yeah, but I mean, I remember the first time I hung out with a girl and she had never seen the Simpsons or Seinfeld, and I was just like, damn. Like, we're different generations of white people. So I got to get back to the business. So the interview we did, you know, went viral. And, you know, I started looking at my feed and it's like $500 for a haircut.

I paid Dane $500. I'm like, what the fuck is that? So I wanted to talk about that. Yeah. And the way things get misperceeded. So, you know, every artist has a right. writer. Right. And that's their expenses. So like when you have an artist

goes to a show or they go anywhere, you have a writer, you say I want first class tickets, or I want a private jet, I want this many jelly beans. You know, so that's my writer. You know what I'm saying? I didn't think it was that crazy, to be real. I think it's the way you said it. You're like, I paid Damon Dad, so it looks like I got paid. People wanted to make it out as if

it was, you know, like an appearance fee and not just like a, you know, to cover the basic expenses. And also it made sense to me too because it's like, you know, I know, I know, driver is expensive. Like, you got to pay a driver for a couple hours? But don't tell nobody.

I know, right? I think I want people know how much I pay my fucking total, my business and shit. Is that weird? I was thinking about bringing it up in the actual interview. Well, if we do some business together

and then you start talking about it on the fucking mic, I might be like, damn, we can't do no more business together because he might be loose with his lips, you know what I'm saying? No, I didn't think that was the kind of thing that was off limits.

I'm not tripping. I'm not tripping. I'm not tripping. I just saying the way it was, I don't get the fuck. Yeah, that's my writer. So what? Right. My cut is my cut. But again, you know, it gets people shit to say.

But I just thought, you know, it was petty. He wasn't. I didn't think that they were going to make such a big deal out of it. But I mean... I didn't think anyone was going to make a big deal or as big a deal out of what I said or certain things that I said. Because that's the type of shit I say every day. It's just normal conversation and it's how I feel.

Right. Like you as an interviewer, right? And this is a question I'd be asking people because when they ask me about, you know, the J question. what is your expectation as an interviewer of my perspective on that situation at any given time no matter how many years go by? Well, you know what the interesting thing is about that is that it's like it's so possible and so easy to imagine asking you about your time with Jay in a really clunky, shitty,

boring type of way and especially because you as an interviewee are clearly okay with telling the interviewer to shut the fuck up because I've seen you do it too, Jarlamagne, and then before our envy specifically. because they were trying to ask you about the J thing in a fucking boring way. I think that the reason why that interview is a success is because there actually was a relevant thing to talk about. The timing was great.

The timing was good. But then also, it's like we got to it in a natural way. So you felt comfortable enough at that point that you just opened up in a way that you previously had not really done. I just answered it. Well, whatever. But my point is anybody that ever asked a question about that,

regardless to how they ask it, What do you think that perspective is going to be like? I, because when people ask me, I'd be like, yo, I'm always feel the way I feel. Like, you know, I'm a businessman. So people don't know how it feels when you're versed a certain amount of time, a certain amount of money, and people do things in a certain way. And I'm not just generally saying one person. I get violated a lot in business.

And no matter who it is, even if it was like I had somebody with a pack or like an eighth, you know, 20 years ago, if somebody asked me about it. about that person, I'll be like, yo, he burnt me for aif. You know what I'm saying? Period. Don't hit him with no work. I don't fuck with that person like that. So I'm not always going to be salty about the situation, but I'm not salty in life. Like, yeah, you caught me for that. Won't catch me again. But no matter how many times somebody asked me, it's always going to be that same kind of a negative kind of an answer from me. Because I had personal dealings with that person. And, you know, I really haven't been so petty-ass to reveal

every single little fucked up thing that happened because I'm over it. It's like, you know, I don't care. I'm doing what I'm doing. You know what I mean? So it's just like I'll be wondering what the expectation is. Like, y'all got to know I'm going to say something

that's not going to be nice or at least not positive about somebody that it seems that for some reason no one else wants to say anything about. So when I do say everyone goes nutty, you know what I'm saying? I can imagine that. I mean, it's a weird conversation I have

because it's like the most played out thing for you to discuss, right? It's the thing that you get the most comments about, get asked about the most. In a certain world. Yeah. So you got to remember something in hip hop. That's all they talk about. Right. She has no idea what's going on. That's interesting. Yeah. Like, people have outgrown that problem in this generation. They have no fucking idea. And if they did, they'd be like, yo, that's some dumb shit. She has no idea, no clue at all. Oh, I mean, it was like 2002? It was a long time ago. It was a long time ago. So in the other world, people talk about it nonstop.

I find it weird that people live vicariously through other people so much. To defend people or be mad over people that you really don't know that wave a flag for a person that will never wave a flag for you. You must really hate your life to love somebody else so much that you fight more for theirs than your own.

And then how do you even acknowledge a person that's in such a bad place? You know what I'm saying? I mean, it's weird how much goodwill you can buy just through music. People will make the most excuses for somebody if they love their music? Well, I mean, look at the president.

Yeah. You know, if you're a fan of somebody, you don't really give a fuck what they do bad. You just like them and you want them to be consistent. Yeah. So I just think we're in the world now because people don't step down because they're in a certain amount of control

when they fuck up, because everybody fucks up. Who in the world is perfect? Right. You know, it's just that we're signing on to a life that you see all our perfections live. But, you know, one day you will, up, one day you're down, when day you up, that's life.

You know what I mean? It's like normal shit. I don't think anything's not normal. So, when you know that bubblegum shit, because, you know, the thing was, you know, the headline I always read was, you know, homie and shit, you know what I'm saying? Y'all like that quote. Y'all know the word to put in bold that's going to get everything. That's the quote, for sure. You gave it right to him. And as an interviewer, I'm thinking, as you say that, I'm like, oh, he just gave it. it to him. He just wrote the headline for him. Okay. So to the business and the rider thing, when you do something like that, and just so you understand the business, you'll get like,

let's say you get a million followers or a million subscribers, you make money. Right? Yeah. Now, I don't want to say how much money because that's your business. But like generally speaking, what numbers do you have to do to catch a lick to make some real money as a YouTuber where it's significant? Like how many, you know what I mean? Like, you want to be a YouTuber? You be saying and shit some time, right? Yeah, I'll be a YouTuber. So, and I'd be like, well, how much money do you make? You're like, I don't know.

How much money does a YouTuber make? And, like, when you catch a lick like that one or it's popular, what does it yield? I mean, I'll just be super transparent about that one. So average video that gets a million views for us might make 2 to 3,000, which is kind of low. That one, for whatever reason, because we had two different clips, we had the full one, and then the short one. I think combined might have made from just YouTube ads.

might have made like almost 10,000, which is like almost 2,000, 2 million views total between it, and it made almost 10,000. And then we also put an ad on it. And the ad, I think, paid like about 3 to 4,000. So that was a good for us to make 14,000 off one video is a huge success. Because we're not going to, well, off that one piece of content, but we're not going to get that many views off an average video. I do interviews all the time that might make, you know, $200, $300.

It is what it is. You can't really think about it like that because you never know which one's going to go out of, get blasted out of the park. And that's how, just, again, just to take it back to the business, when someone has a rider, that's the reason why they have one because, like, yeah, if I have to have a driver, the driver got to get paid.

If I got to get a cut that day, shit, you might make $14,000 off that. I don't want none of that. That's why I don't blame me for asking for it. Because, you know, I'm making a piece of content with you. It wasn't an ask. I wouldn't it came if it wasn't that way. Just got out of respect because I didn't know you.

you know, now that I do know you, I probably would, you know, I would probably be like, fuck it, but I don't know you. You know what I'm saying? So, and I didn't know what you represented in any of those things. I just had seen you and I thought it was interesting your perspective on certain things I had seen. And I also wanted to know if when they had ran in your spot, was that real? That was real. That was real? Yeah. But it was, it's like, it seems confusing to people.

Yeah, I know. It seems confusing to people because it was some, like, crazy-ass kid. It wasn't no, like, gangster-ass dude. It wasn't no robber. It was just a crazy, fucked up kid with a fake gun. Oh, shit. Yeah. Prop gun, movie guns.

So you have to kind of represent me fearless. You know, I got to look like I fucking really got ran up on one of the gun, but then when we figured out that it wasn't a real strap, it was like, oh, damn, I was never really in danger. But that dude was almost in danger because that kid almost got his head blown off by the dude that I was with. So that would have been weird, but luckily we avoided that. So what do you say to people that would call you? a culture vulture. And I haven't called you a culture

because to me I feel like you live the culture. You know, it's not like you're just exploiting and it's like you're there and you're with these people before they break and, you know, I feel like you enjoy it. I think it's a fine line between making content about

shit that you're into and then just like shamelessly exploiting black culture, which obviously is playing white people that have done that throughout our time, my time paying attention to hip hop and it's like, it's a fine line. And I don't get mad when I see people say that about me because the truth is that I probably stepped over the line and done some stupid-ass shit and been too comfortable when talking about black shit on camera. And, you know, I'm just trying to be good on camera, trying to like figure out how to talk about shit and everything like that.

So, I mean, I'm open to the criticism. I don't mind when I see people saying shit like that about me. What do you do to make sure you not being a culture vote? Even if it's, like, unconscious, like, you know, because being, talking about another culture, like, when I'm, doing rock and roll, I believe all music is one, but I always be trying to make sure that I'm not disrespecting anybody's heritage or anything unconsciously.

Or when you go to another, and I could do that because I'm reckless. I say with man's shit, so I'm always very clear. So you do have to be sort of conscious of that no matter what you do. Like if I'm doing something about somebody Jewish, I'm definitely conscious of their religion and whatever they're doing

regardless of whether I agree with whatever's going on and that, I'm still going to have that kind of respect, you know, just awareness. Yeah, I mean, there's a lot of... What way do you make sure that, you know, even though you don't, might not give a fuck, because you know you're not, but how do you make sure that the people that you're working with don't feel that way? I mean... I see you got black women around you and I love that.

Shout to Laura. Yeah. Strong black sister. She does the work of a couple of women. Yeah. No, I mean, but I mean... There's a lot of situations that I'm in, like, where, you know, you literally might be interviewing a rapper who's a teenager who is, you know, famous to whatever degree because of his music.

music is also famous for like a murder charge or like a shooting or whatever. And it's like, how do you as a white person, this is just things I think about, how do you have a conversation with that person who's 18 years old in a respectful way that is acknowledging that that's something that is exciting for people, that people want to hear about whatever tour had, but then also approach it in a way that, you know, isn't given the audience fucked up ideas about masculinity or what you need to do to prove yourself? I mean, it's, I'm just saying that these are situations that I'm trying to handle the best I can but that I'm aware that I probably have failed at in the past and it's just kind of it's just always a

situation where you want to be just considering how you're having those conversations the drug shit you know you interview rappers who like literally are like mostly famous for making catchy songs about doing drugs but then also you just realize what opiate abuse is for the culture and the horrible effect that it's been having on people in the rap world for a long time and outside of the rap world of course but I mean it's just I'm not going to sit here and act like I've always put my best foot forward. There's definitely been conversations that I looked at later on.

I was like, man, that shit was tone deaf. I look like a fucking dickhead, whatever. It's like, you know, I mean, I think in terms of being like a culture vulture, it's like I see people in the media that I look at and I'm like, that's a fucking culture vulture shit right there because I see shit I don't respect. So I can't really like close the door on having a conversation with somebody who says that kind of shit about me because I think that about shit that other people have done, you know, at times. And sometimes you got to take the L.

and you're going to monetize yourself taking the L because I just posted this interview with Slim 400, who's a friend of mine. And what happened was that his manager sent me a text message after he got shot up and told me about him getting shot up. And I fucking posted it on Twitter and I forgot to blank out the name of the hospital he was at. So Slim bugs out on me on camera. And he was cool about it. He was like, you know, I'm sitting here having this conversation with you because I like you and because I respect you and stuff. But that was fucked up.

And so then I took that and I put it on YouTube and I titled it the same way that I would think that I would title it if he was calling out somebody besides me because I'm like, I did something stupid and I deserved to be called out for it. So I got to promote it as well. You know, I got to put my own ass out there. You got to be careful. You'd be playing with social media. Hoo.

Yeah. And these real issues. Yeah. So, Kelsey, I want to ask some, I want you to ask him some questions from your role because I wouldn't know how to ask these questions. So this is your shot to interview Adam 22. I'll go over here and roll my joint. Wow.

All right. Me and Kelsey. Oh, my gosh. I guess the first question I have is, like, how do you, how did you get into, like, the interviewing YouTubers? Like, how does that start from interviewing, like, rappers to YouTube? I mean, like, what I was saying about how I look at rappers, sort of, like, the BMX kids that I was, like, out filming and hanging out with for all those years,

I would kind of say the same thing about YouTubers in general, where it's, like, I could just empathize with what they're going through. And, like, ever since pretty early on, I remember like I got a Nage shot interview super early on who's like a gamer dude who's like a boss got his own brand all this crazy shit and like you know I was just geeked because my shit was still kind of small at the time and Nage shot wanted to do an interview with me and that's when I realized I'm like even the biggest YouTubers are possible to do my podcast because they everybody fucks with rap. Everybody likes rap. So if you're somebody who has like an actual relationship with rappers then people are going to just automatically like sort of give you. you a degree of whatever clout. So I feel like that was just kind of my entry point to then be able to try to get somebody like Shane Dawson and Tricia or whatever.

Yeah. Oh, look at me. No, you're pressuring me. OK. We're friends, Kelsey. Shut up, name. OK. Where do you see yourself in the rap world?

is part like in the YouTube world you're like an interviewer and you're pretty well known than the rap world how are you known yeah it's weird because I feel like in the rap world like I'm me rappers all the time and it's like they either don't know who I am or they know who I am and they fuck with me so that's like I feel good about that I guess just that I feel like I meet a lot of rappers or genuinely like fans or at least just see what I'm doing and they respect it and I don't know I mean that's honestly like the best feeling because was like when I started doing rapper interviews and shit, I didn't know one rapper.

I didn't know one. I remember I saw Jim Jones drop by in his car one time in New York and I was hyped. That was about all I had going on, man. I didn't know shit. Like, you know what I was like, and to be honest, when I started the BMX website, I didn't, I didn't know one professional BMX rider.

And that's just way easier to meet a professional VMX rider than to meet a rapper, you know? So it's like, I kind of like used creating content about the niches that I was interested in as my way to basically get into both industries. And I feel like even, you know, every interview I do, like, I've seen probably more bad interviews than anybody because I'm always, like, doing research to get, to get ready for somebody else's interview.

So I go watch some interview that they did with some chick on Vimeo that has 3,000 views, and it's like the worst piece of shit ever. And so I realize that, like, one of the biggest things about doing interviews is that you just have to have the respect of the person that you're interviewing. So to me, it's like, if I just do dope content, you know, with people on an underground level, on a, you know, if I, if I, I just interviewed Trey the truth. It's like that interview is not going to get a million views, but people who really know about the music world and like really respect Texas and shit, probably be like,

damn, Trey the Truth gave this to do an hour of his time, I'll go do an interview with them too because, you know, it's like it's just all about building up that level of respect from, you know. So I want to get back to some business. What I respected about to interview is at no point did you offend me with a stupid question. and I think that's what bothers me the most is when I do interviews with people they want me to level down they don't try to level up

and they don't respect my time and usually I'm near to help you know what I mean I feel like I try to deliver the truth and shit and a lot of people try to like knock that for some reason because maybe they feel guilty about the fact that they're the opposite of it which is a lot

you know so I just felt that you were it was a good interview it was a good interview now my question is Yeah, it was good indeed. I respect it. My question is,

you come in here, and you're telling me about, you know, how much it yields, how sustainable is being a YouTuber? You know, how long do you think it lasts? How hard work is it? Is it worth the bread? Do you make that kind of bread that everyone wants to be this now?

Is it that, or is it like, do you look at it as a, way to get to another level and what's that level you want to get to. So first I want that one question and then the other. I mean, it's a tricky decision for somebody like me because it's like, I'm looking at how I'm doing right now. And like realistically, I could maybe make a couple hundred thousand dollars a year, a month, excuse me.

I could probably make a couple hundred thousand dollars a month doing what I'm doing independently. That's good money. Or I could go off and I could fucking do a TV show that's going to take up fucking so much of my time and they're going to give me like fucking what, like 20 grand or some shit, like 40 grand. They're going to give me jack shit. Let me stop you right there.

So it's a long-term plan if I want to do some shit like that. Or I could just work on my own content independently and just have fun like that. Can I just address that part of what you just said? Yeah. So, you know, you see what I'm doing, right? And it's 100% independent and the level of the content and the quality to the extent that I have my own streaming service and I'm launching my own 24-hour network. But there's ways to approach that business where you're in control.

Because it doesn't have to take so long. long. What I've noticed in this town is everything is a skim. So other people get budgets, meaning it's not their money. People give them money, and then they have to justify spending it so they make up jobs so they could distribute it a certain way. You understand what I'm saying? But when you do it and cut out

all the middlemen and all that other shit, you got the cameras. And, you know, again, like, I would have went crazy before if I had to pay for this time we were taking to start blocking. But because it's my spot, you know, there's no overtime for me. I can

take my time. It doesn't cost. It's not that big a deal. You see, I'm chilling. You know what I'm saying? We haven't lost a dollar. We got to chill, kick it, and learn more about each other and what we're doing. So it wasn't a bad thing anyway. And also, we still got to cover it. My point is, it doesn't take that long to do it when you do it yourself. So the same way you're doing it yourself as a YouTuber, you can do it yourself. You just kind of step up the production and then just distribute it. But now with so many ways, like you know, to monetize, to, like you were saying, like YouTube and the content, that's on YouTube now was really starting to evolve.

I mean, the question... You're going to have to be able to do it like a real television show at some point anyway. But the thing is, is that I'm... Like, the way I see it is, like, I see what you're doing where you're entirely independent. You have your own platform and you're just trying to draw people into that platform.

For me, I feel like I'm just finessing the platform of YouTube because, realistically, YouTube, like, a lot of my early successes was because, like, I did a long-ass suicide boys interview and all the suicide boys' music was blowing up on YouTube, and what was it, auto playing next or what was it recommended on the sidebar. It was recommending that interview. So our channel was getting huge amounts of subscribers from that interview. And that effect

still happens for us all the time in the sense that that's a big part of it is that people are watching all these rappers on YouTube. So then they find our content in the related videos. And that's like, you know, that's basically, that's how we built an audience. I know what I'm thinking when you say? I would have nothing if I didn't have that effect building my audience. You know what I'm thinking when you say that? This is all of your interviews, right? imagine not one interviews 10 or 20 of you a day doing that how much money that would yield you understand what I'm saying

and that's what a network is right so and also when you capture content because sometimes you have to keep interviewing people over and over again if you do something scripted or something that people will watch over and over again then you get what's called passive income you know what I mean it's it's residual The problem there is, can you think of 10 or 20 people that you want to see talk about hip hop?

Because I don't know if I can think of four. See, now look, let's think different. Let's think different. See, when I spoke to you, number one, just now when we were talking, I was thinking, damn, that's an ill document. Because the bike lifestyle is a lifestyle that's very interesting and has been relatively untouched. What's my man name that rides a bike? He got the Jordan, black kid. Oh, Nage Sylvester.

Yeah, that's my man. Nigel. Yeah, Nigel Sylvester, because he used to come around the gallery. You know, I'm just watching him of all and just be that cool dude, you know. But they don't even know why he's that cool dude. You know, what he represents and what he had to, you know, it's just, it's rough, man. That's a rough life. So I just saw a doc. I saw a scripted.

I saw a movie. I saw different TV shows about different things. Like, why you don't interview your BMX people's no more like that or focus on that as well, you know, and those kind of things. And I'm not saying that you should and you know, you're cool. I'm just saying that's just the way my brain thinks. No, that's real. I think that the thing for me is that if I'm going to take my audience, you know, we have 3 million YouTube subscribers.

It's like if we're going to create content around BMX still, I want to make it content that people can enjoy on like a bigger level. If I said a movie. Better entry points than to just do a podcast because I did so many like industry podcast with those people. How about this? Let's not say podcast again in this conversation. No, you're anti-podcast now?

No. I'm saying in this conversation, you've already established that, you've done it. So it's always about talking about the next thing. I went like, yo, I did a movie. I don't keep talking about movies. I'm like, yo, I got to do a network. I got a serious affection for podcasting as an art form, though. I look at Joe Rogan as like kind of what I want to be in a lot of ways

because he just has his lab, his blank fucking room, nothing in there. There's no people allowed in there. And he just gets motherfuckers to come in. He has two, three hour long conversations with him where they just get deep as fuck. And to me, that's like a big part of... takes three hours. What about the other 20 hours in the day? Yeah. But I don't know. I'm not really... You're just having fun. That's all. I guess I just don't

really like give a fuck about movies, so it's kind of hard for me to like want to make a movie. Well, I was more or less thinking about content and different ways to make it. So I gave you different variations. I was like documentary, movie, TV show, all type of things. But just turning yourself into a brand and making it where, because for me, like,

there may be a time that you don't feel like getting up and doing a fucking interview. It might happen. That's why I'm trying to build the brand into something that's bigger than just myself. Like I said, you got the weed and all that. So, yeah, what other businesses do you do? You know, we do the weed, and that's a big part of it. I have the bike shop on Melrose.

We sell bikes. We sell clothing. We sell, you know, condamas, the ball and stick toy. I'm not sure if you're familiar with that. What's a ball and stick toy? Kandama. It's like this wooden Japanese ball and stick toy. We sell them for $40.

They're really cool. I'll give you one. Thank you. Yeah. But, yeah, I got a bunch of different stuff under the no jumper banner. There's one thing I'm worried about with these millennials and generation

was ex, the vaping. The vaping. My fuckers is dying fast. You got a spoofing your hand. That's just worse, though. No, it's not. I never, listen, this is all natural, you know, and I ain't seen nobody

dying from the weed, but I'm seeing people from them vapes. I'm seeing their lungs, like young pretty people just fucking up. And then also shit exploding and all that shit. I just want to know what the 10 blunts a day are doing to me.

I don't think honestly because it's natural and because it's been supposed to be perceived it's so wrong, but, you know, they give cannabis in hospitals now. And I know that for a fact, it makes your cancer cells weaker. You know, like, you know what I mean? Like, I don't see it. And I know Dr. Sebbby used to have a joint in his hand all the time. I'm going to stop on my doctor tells me to stop. As long as I can jog that mile and I'm not wheezing or I can work out, I don't, you know,

I have, I'm 48 and I feel like I'd smoke because I'm, I'm, I'm going to stop, too. You've got to get clear, I think. But I've been saying I am for a minute. Same. But every time somebody gets me a pound of something, I can't and I smoke. Yeah. It's weird, right? I just love it so much.

It's like a friend. You can't let go. And, you know, I can't imagine, man, like, if you're addicted to alcohol, bro, alcohol has so many negative effects on your life and your personality and your wallet. And it makes your body. The way you feel the next morning, shit. I wake up the next month. I start sweating and start sweating alcohol.

I smoke 10 blunts. I wake up the next morning. I'm like, I was. little groggy for like fucking 10 minutes I don't want to do no yeah yeah I can't work out drunk

no no so who's your favorite artist right now my favorite artist right now I've been driving around listening to that new young thug a lot he's probably like my favorite rapper of the modern generation I'm a big big Kodak fan too

if we're talking just broad big artists for me over the past few years what advice would you give all these artists because they're going through a lot like how can you how do you tell someone that young to avoid all the things that you know what's going to happen?

It's just unavoidable and it's just a tragic cycle that continues to happen. And I just don't see the expectation of adults when you give someone young so much bread, so much power to expect them to act responsibly. I just feel like the people older than them should guide them a bit different. Yeah, I mean, it's weird. It's a hard decision. They rock stars, bro, but they just rock stars from a very serious extreme circumstance. I see a lot of, like, you know, I look at Juice World, who's like a good friend of ours, and he's like 19. And it's like, this dude blew up last year.

He's like, he never really had like an adult social life. So he's just so used to just being on tour, being in the house, being in the studio. And that shit gets normal. That sucks. He missed that whole part of his life where you're just like a guy hanging out going to work, going to the bar, whatever, like a normal life. Listen, that's what I'm doing now. Like my version of it. You feel like you're enjoying a little bit more normalcy?

Are you kidding? I love my life, especially compared to what it was. You know, I get to get up when I feel like it. Like I say, I work on my dream with the people I want to work with, my point of view. You know what I mean? And if I want to be a rock star, I have an environment to be one in. You know, I'm doing things that are productive. I'm helping the world.

My girl's pregnant. That's why I respect you. I love, like, even though there's a lot of, like, postmates and shit like that, but like for a minute I was loving going to the supermarket I was doing. I did like for like five years of regular shit. but like just as Dame Dash. Yeah. So imagine being able to be like,

okay, I'm Dame Dash now and then I'm just normal, but I'm Dame Dash normal. Yeah. I have that option, which I've always been appreciative of. I'm not a rapper. I'm not a singer.

I'm not an actor. You know, I'm not really an entertainer. I'm known for business and a point of view and a perspective and I'm known for fighting for what I believe in, but I'm still famous for it. Famous. You know what I'm saying?

Like, at least famous in certain markets and certain world in, you know, certain places. I respect people like you for the same reason I respect Joe Rogan where I'm saying, like, dude who had a massive TV show. He could go get another massive TV show right now. He goes and hosts the UFC shit. He got everything in the world that he could do if he wanted. He always is talking about different business opportunities that people are throwing at him and people wanting

them to do this and do that. He just says no to all of it because he's actually gotten to the point in his life where he can 100% focus on creating the shit that he wants to make. It's like he gets more enjoyment out of doing six hours of podcasts in the day than anything else. Like he actually has arrived at that. And I just respect people who get to a certain point in their life where they can just be independent, create the shit they want to create, grow their platform and you just don't have to deal with anybody

on some bullshit corporate level. And that's what it's important to make. But don't get it twisted. I'm going to make a billion liquid cash with my television network. I'm believing. Because that's what the television network game yields. And that's the reason why I'm playing that game. So what I'm

trying to figure out, what I'm doing is, I want to make a billion dollars off what I love. no compromise and have all the money that everyone that had to give up that soul and that and everything they love about themselves to get there where they hate themselves and have to be on drugs or whatever to escape and they outside every day instead of enjoying that house that they work so hard for because it never made sense to me to have a big house and want to be on the road every day yeah that makes no sense to me because life on the road is tour bus more hotel a little bit of loneliness and then for

like, you know, an hour of gratification and then you write back doing the same thing. Two, three hundred days out the year. It's nice to go do that, but at the end of the day, I want to be comfortable in my home, working on shit, with my girl, with my family, around the important shit.

I'm Billy Pablo the third. I got to get that Billy. But I think because I'm authentic, because the things people pay for, I create, and because I know how to package it, put it out, and I hustle smart. You know, I'm going to get all of what everyone else perceives as success, which is like the fortune.

But I've already got the priceless billion that I really want, which is the ultimate happiness. Moving when you want your kids being happy. Boring. And, you know, actually being able to help other people fight for the same things you believe it. But make money off that. Look cool doing it. Don't have to be all granola doubt. And really, again, it's always going to be about that love.

At the end of the day, we're all trying to monetize doing good shit for the culture. Bringing new shit to the table, but then also being able to make sure. We're not working so hard and not having to come outside all day. Yeah. You know what I'm saying? So, again, what's the evolution of you? Where do you see you in five years? Let's say 10.

I mean, I feel like I'm still working at getting into my groove with the podcast, to be honest. Like, I feel like I'm just like continually accepting my identity as just somebody who really cares about just, doing a lot of interviews. 10 years. What you want to be in 10 years? That's super important to me. I want to keep growing no jump brand into a brand that could be bigger than what it is now. Lifestyle brand.

Cut to 10 years. 10 years. Don't tell me about what you did to get there. What does it look like in 10 years? 45. House bigger. How much bigger? I don't know.

I just got a house. I'm having a hard time imagine why I would need a house any bigger than that. Oh, the first thing you said. Yeah. No, no, yeah. I'm pretty happy with how big the house is, but I'm assuming in 10 years, maybe it'll be bigger. I don't know. I just want to keep growing the media company side of things, the content.

Not today. But figure out what your dream ultimately is in 10 years and visualizing it. I kind of feel like I'm there in terms of doing the interviews. My AC is broken, so that's definitely one thing that 10 years from now when I have fixed. Like I said, do me a favor. Just think it through. You know, this is a conversation you have with yourself. And think about what you want your day to look like in 10 years from when you wake up,

if you even have to go to work, to when you go to bed. I feel you, though, because I feel like I'm caught up on a lot of million-dollar dreams right now, and I don't got no billion-dollar dreams. Like, I don't got no, like, crazy, big thing that I'm going to invent that's going to change the world-type ideas at this point in my life. I'm just focused on grinding out the company that I built for myself. But I feel what you're saying, because, you know, when you're on square one, you've got a lot of space in your head to think about,

Big lofty ideas. It's more of like an exercise. So it doesn't mean there's any responsibility or any commitment with it. It's just a different exercise. You know, like these are my brain games that I play. I visualize what I want 10 years from now. And I really look and specifically see it through like I'm shooting a movie. And then I focus my energy on making that happen and having other people focus their energy,

making them dream the same dream but them in it where it behooves them. and their independence and them to be able to focus that same energy and for us to all make it happen and have fun doing it. And that's just my way. Can you give me away?

Give me a tip. A tip. I said pause. Just in life? Anything, man. Give me some fucking advice. Nobody gives me any advice. I want some.

I mean, you've been around the block. I don't know what kind of advice you need right now. I mean, come on, man. You've done a lot of shit that I never did. Come on, give me some advice. I never even done champagne on the business. his head, nothing. That's a bad memory.

It's not one for a 40- and an 8-year-old with daughters. Don't let nobody do that to you, girl. My girls, and I'm having another daughter, too. My advice for you, the first thing that comes to mind is just when you're looking at somebody's Instagram, look at the followers, and then pay very close attention to the likes on the photos. Yeah, just like, just observing, like, just so you know that you're not getting... I just don't want you to be getting dup by anybody who got fake clout,

There's a lot of fake cloud going on up there, man. Fake YouTube views, fake followers, fake everything. It's crazy. It's a jungle. Well, this is a jungle that my demographic would probably need to understand. What I wanted to do is, does anyone in the crowd have any questions? I think Hassan has a question. Yeah, come on ask a question.

I'm sorry. I'm sorry that you're being put on the spot like this. All right. Question. That was very entertaining. And this is something I would have watched. you know yeah exactly nice let's do it

well as a new artist and as dames artist my question would be can I get an interview no but I have a good answer from when people ask me if they can get an interview I would say you know you really got to like you don't want an interview until

there's enough attention or like enough of a reason to already want an interview because I feel like an interview is kind of like sabotaging yourself to a certain extent and like because either you all of a sudden have an interview on a platform and people aren't necessarily interested in it or you just sort of become that thing. Like I know I know plenty of artists, rappers who have like done like a bunch of DJ Vlad interviews and nobody knows any of their music. It's like that's just that that means that nobody's ever going to check for your music.

You know, it's like I don't feel like I don't feel like I'm doing somebody a favor before I give them an interview too early. And a lot of times I end up having to have that conversation with people where I'm basically like, listen, I'm not giving you an interview and it's because I fuck with you. Here's a question I have for you. Why should he give you an interview right now? I think because I'm actually... What if you've done that's so interesting that he should talk to you in front of his

millions of people? Yeah. No, I mean, I'm just saying I think I'm actually a way more interesting interviewer than musician. That's the reason? Interviewee, you mean? That's the reason? Yeah.

And interviewer. question I asked, and you didn't even listen to my question, what have you done that he should be giving you his platform? Not because you think that you're fucking entertaining when people talk to you. Well, what have you done? Not how you feel about yourself. I think I did a really cool beat auction, immersive experience a couple months ago that was innovative. And I'm going to be honest with you. I don't think I'm clicking on that. Yeah. Next. Yeah. Let me give you an example. And this is the shame,

the awful thing about the internet is that I will sometimes click on interviews from people. I don't even know who they are. Maybe I heard their name in passing or whatever. Just because the title says something really fucked up. Like, for instance, I clicked on DJ Vladimir interview with a dude who I know. I've seen some of his videos and stuff, but I might not necessarily watch his interview.

But he had an interview that said it was like how I used to make $5,000 a day scam and I iPhones. I clicked on that bitch because I wanted to know. What else have you done? It's fucked up, but it's true. Other than the art gallery, beat auction.

We put out a song called Sandhigger. Okay. That might be something you click on. Might be kind of rough to do that in a YouTube title, you're right, though. What's interesting about that? You don't have to be interesting. I was asking you. I don't know.

It's Saniga. It's self-explanatory. You're from Iraq. Hurtful language. I'm from Iraq. Well, hurtful. You know. I'm sure it was an artistic thing.

No, it doesn't have to be artistic either. My grandfather was in the parliament pre Saddam Hussein. Saddam Hussein came in, decapitated my grandfather in front of my father and his 15 brothers and sisters. At seven years old, they became political refugees. And yeah. So it's a poem based about that. And that's the name of the album that we're putting out next month. I'm going to be honest with you.

I think that you've got to, like, guide your content towards shit that people are going to want to hear about. So, like, realistically, I probably might click on the interview clip that is, like, blank or Hassan talks about his father or his grandfather being decapitated by Saddam Hussein. That's a pretty good title right there. Better than the beat auction, huh? Yep. All right, so we get a click on that one. I feel like, honestly, though, people at home just think about shit in that way.

And that's why a lot of motherfuckers go on interviews and just a lot of the rassals off now. Yeah. You mean, okay, you got a question? Come on, bro. Thank you. That was very intellectual. Appreciate you, Jay. That was great. Nice, sir, man. Happy to be here, bro.

Being that we all smoked weed, I wanted to ask about your weed strand because you got into different brands. Got to own some shit shop. You got the no jump of clothing brands. So what made you want to jump into getting some weed? You know, I think at a certain point, I just had to kind of accept that I'm just good at marketing shit. And it's one thing to be selling podcasts and, and, uh, and t-shirts and stuff.

But at a certain point, it's just like, you know, I feel like, you know, I don't want to wear a t-shirt from some random-ass company that I don't know anything about. I don't want to smoke weed from some random-ass fucking brand that I don't know nothing about, and I don't like the people who run it or whatever. So I actually got approached by this really amazing company, Grow Operation is like they just wanted to partner with me.

We ended up checking it out, and it was just so dope and, like, so high-end, like the most ridiculously, like, sterile, clean, productive environment I ever seen in terms of their grow operation that I was just forced Try to grow in Vegas I was just looking at it

and I was just like you know what I got to I gotta do it I'm never gonna find something dope than this so I just feel like at this point I'm ready to really put my resources into promoting the fuck out of something you know it's like

it's the best thing in the world is so we legally at some point you just got to get it out to the system no matter what like I remember selling my first weed like legal my first little I went and pitched that stuff myself in front of the police

and I couldn't believe it but I had to do it I taped in everything or yeah I don't know I'm just trying to flex my marketing so let me ask you a little harder you run commercials

we'll do some ads on the podcast and shit yeah oh okay so we can do some swaps some ad swaps sure so you'll get some DDSTV whatever and I'll put your shit on us you there we go

because I think that's the way like that's the way independence will make a lot of bread is by just exchanging resources by coming together and saying, look, yeah, I got distribution, just like hustling. If you got work and I got distribution, and it ain't going to take nothing for me to let you pump on my block. Just let me pump on yours.

Right. You know what I'm saying? Or, you know, you got to plug pass it. If I got one, I'll pass it. Yeah. I mean, that's the way people stick together, you know. I'm so thankful for these. It doesn't have to be such a grimy business.

I'm so thankful for the iPhone games and the penis pills and the caffeine, G pens that help us keep the lights on over here at the No Jumper podcast. That's defending the vape shit, right? Like, that's going to be a fucking sponsor. Oh, no, no, no, no. The vape thing is totally different. The caffeine pens are.

What the fuck is the caffeine? It's basically just like caffeine, but you can just inhale it out of this. Is it healthy? Yeah. I assume. I wasn't there when they did the research. Can I ask how much they pay for ads? You know, a couple thousand at least, like, just to talk about it on the podcast.

I never wanted to do it, but then I started watching all these comedy podcasts. And everybody's just doing it. I'm like, man, fuck this shit. I'm going to get that too. How do you solicit for that? They come to you? Oh, yeah, you start, spark up relationships with different brands that are trying to do that. But you, like, just keep an eye on other podcasts and see who they're working with and then just try to holler it.

So pause, pause. Pause. The Dick Peele people will hollied at you or you hollered at you? Or you just was a customer? I don't know how exactly. We got in touch with them, but I know some other people that do ads with them too. Because that's the way I feel like they, because another friend of mine was telling me about the candy ones and all these other type shit. Yeah, I think they're gummies, yeah.

like real normal, you know what I mean? I guess my fucking... I never took a Viagra and I never took a gas station sex pill. Do you need a... What you call it? I don't really care. Do you need a prescription for that?

They have physicians online that will tell you what dosage you need. I know because I've read this ad multiple times. Got it. And Dame, I had a question for you too. Being someone that's Angelino from L.A., what made you want to choose to have your studio on Burbank?

Well, that's where all the other studios are. So for me, if I do worry about perception, it's about controlling the narrative of exactly what I'm doing. Like, because most people can't, or at least in my generation, can't even understand what launching a television network means or having a movie studio means, you know, I just want to make sure when I do something,

I got everything they got. Like, there's no compromise, same address, you know, same kind of credibility. I got the same, you know, zoning, and everything. Like when they come in and like, oh, we just came back from Disney or Cartoon Network or whatever.

That's the conversation. I need those to be my neighbors. You know what I'm saying? I need them to be speaking about me. I don't really, that's why I don't really care about what people are saying in games I'm not playing.

You know what I'm saying? If I already played that game, y'all going to talk about me forever because I left and you want me to come back. So keep talking. I know the impression I left. But I got bigger fish to fry, and I'm vegan.

You know what I'm saying? So, you know what I mean? So it's like I don't really hear none of that shit. I just want to be around people that are doing what I want to do. I don't really want to hear about you unless you got what I want. You know what I mean? And the only reason why I want to hear about you so I know how to get it from you or get it how you got it. Or we're going to click up and get it or work together. But either way, I'm on that block. It's bad. Yeah. You know? And what comes with business and your dream is bleeding.

You know? Like, I don't really know how it feels for the last 10 years not to have between 30, to $100,000 worth of overhead every year, every fucking month, rather. You know, but I'm chipping away at my dream. So you know what $30 to $100 is a month and, like, tricking, and cars and jury and fronting and flossing, but

instead I'm going to get a camera, I'm going to get a stage, I got to pay salaries because that's my dream. Ten years, at least a million a year. That's $10 million. I better make at least 30, 40 times that, because that's the game I'm playing. You know, the bigger the risk, the bigger the reward, and if it comes too

fast, it goes too fast. And I'm enjoying what I'm doing. You know what I'm saying? But like, again, also, I wanted to be in a profession or in a game that nobody that was on my nerves is in. I ain't got to see none of these people. They can't affect nothing. They don't, you know, usually certain people when they get in the game,

I'd be like, now it's whack. I'm out. I just got out the game to get away from them. Now they're here. And when I see people checking for them, I now I think everybody's corny. And then I'd be like everybody corny. That's just how I look at things. So I need to see what this TV games like the real TV game But you know doing it my way No fund no raising money

You know what I'm saying? It's mine All me so if I make that billion At least 90% of that's coming to me because I'm gonna break 10 off with my staff On my crew whoever helped me build it That's why I'm here but also I'm in LA because my daughters is out here Yeah My daughter's out of yeah It's Max, thank you.

All right, it's all good. Any questions? How about from a female? I know you got one. Thank, bro. See, like, when I got my cues, they're for different companies. That's for the streaming service. This is for the 25-hour network.

I got one for Poppington. You know what I mean? Like, everything to me is a network, a channel. If I'm doing fashion, that's going to be a channel about fashion. You want to tell me something? Oh, no. Is Poppington your clothing? Yes.

How'd you get started in that? Well, I started a lot of brands like Rockware, State Property, and those were urban. Then I went to fashion Rachel Roy. And all those brands usually would come from my point of view, but I was always having to deal with other people because I was making them the face of it, you know, and I would end up getting robbed of it each and every time. Like I could tell you the fuckery that happened with rockware. fuckery, straight up.

Like, I got your shit. I'm not even gonna get into that. You know what I mean? And then even the fuckerre that's going on with Rachel where I put $6 million into that business and I got a fight to get it back. It's my fucking family. And it's even worse. When you do business at that level with family, then your family at a certain level will scumbag you, certain people. And that's what it is. It'd be the people that be so close to me and I'd be like, damn.

So I was like, I got to do some shit that's just completely about me. and my point of view. And really, I'm a dude that went to boarding school. I went to prep school as well as the hood shit. So a lot of people would be thinking the long socks and all the way that. That's really just because I used to go to fucking prep school like that. And you used to be able to wear your shorts with your suit

if your socks was long. But I hate to wear pants with fucking tie all day, a uniform. Can I just throw something in here? First ever photo in a BMX magazine? Rocker wear a hoodie. All right. Yeah, Rockwood. I appreciate that. You know.

But anyway, so that's what Popington is. And it's everything. It's just like it's a reflection of our point of view. It's very basic. We make the socks. We make out of wear. We make suits. You know, we make everything.

But just like everything I wear, but it's more uniform. Yeah, pretty classic, but the cut is always good, and it's all made in America. Thank you. You have a question. I actually have random questions. Do you like any old school rap? Yeah. I've been on that lately.

Like, I actually been fucking listening to like Cam and Niles and Jay and, fucking CNN and all the shit I listened to when I was younger lately. I've just been on that. But honestly, if you asked me that like a month ago, I was saying no. Because like for real, like to me, like I was just like listen to rap. Like I'm like watching TV. And it's like I can rewatch an episode of a TV show I really like. But it's not something I'm going to do over and over and over.

To be honest, like my mind's always like moving on a new shit. And I'm always like just listening. Like my girl said that the other day when I was listening to now. She's like, usually you listen to music that came out like the same day. that it is right now. I was like, yeah. It's got to wear this shit's like 20 years old. You don't think just for your brand

and people understanding who you are to answer all cultural, culture, questions, credibility questions, doing a documentary about all these things and where you come from wouldn't support exactly who you are? Documentary about myself. Oh, yeah, or about the life that you're in.

Yeah, maybe. I got my film and following me around today. That's kind of like a little documentary. You're going to do a documentary. We just do it so incrementally that we never do the grandiose big crazy project. We just do YouTube heat every day. Why not do the grandioso? I don't know.

I just haven't got around to it yet. Don't waste time, bro. Trust me. Get money when you're young. It sucks when you're older trying to get it. For real? Yeah. Look at all these motherfuckers that got to be out every night to the club.

They mad old. I hate going to the club, bro. At a certain age and I see people that at my age and older out every night, I'd be like, that must suck. I have to talk to people so much. younger than them every day. Listen, I'm gonna, like,

legitimately, like, sell kilos of cocaine before I start being in the entertainment industry, like going to the club to try to get paid at night. Fuck that. That's not happening. I will do anything besides, before I'm a schmoozer.

I hate motherfuckers. I cannot schmooze with a damn. Oh, this I wanted to ask. Hey, real quick. Who's, does he have a nemesis? You have beefing anybody? Like another,

another YouTuber Anybody know? Somebody knows. I know a lot of people who hate me but they don't talk about it so I ain't going to talk about that. Because I don't know because I don't know.

So y'all be knowing who I got issues with. Who is it that you? Machine Gun Kelly hates me. Why does he hate you? Because I said he was whack. That's pretty much it. I reserved the right. For the record I reserved the right

to say that people are whack. But you know, I can understand somebody having an issue with you because you don't rap. Yeah. So it's like, yo, I hate when people like, if you don't, don't do business, you telling me I'm whacking business.

Until you could do that, I don't really be wanting to hear what people got to say, so I get it, but whatever. But I'm saying someone that does what you do. You know, someone that... Oh, like a podcast? Like a nemesis, like someone that kind of does what you do. Or someone that people know that you, you know, y'all don't get along. It's like a little competition, but you got a little problem.

I never, no. Nothing? In YouTube world? Where they box and have fake weddings and shit like that on that? Nah, for real. But I know people who don't like me, but they never said anything about it. It's almost whatever. I'm not going to pop off on somebody.

I wanted to ask one of them questions so I could get the, you know. Yeah, no, no, I don't blame you at all, yeah. Did we get one of those? Which one, if I wanted to put up something that was like the catcher of this interview, what would it be? I don't know. I felt like my answer about the culture vulture thing was pretty measured. I don't know if I gave you anything too juicy with that. Yeah, it's good that you ask.

Asking is good. So I should say Adam on being a culture vulture. Honestly, if you want to go viral, you should have wild out on me. flip out, just say some crazy shit, that would do it. But then you'd have to fake it. It's like, well, it's not worth it, right? I'm saying because

you know, because I really don't know what's going to be, you know what I mean? Because I would prefer to be catchy, not on some bubblegum shit, but like on some smart shit that evolves us and it's like prolific. Like, we just said something that's so dope that it's, you know, because you could go viral

on dumb shit, but you could also go viral on some super dope shit. So, you know, I want to figure out how to do, What did we say that was so dope that made sense that people would want to click through. It's your content. You got an editing team that goes through and like combs it. I do a network. So you know this game. I don't know that game.

But I'm saying like you should have somebody worse for you who like goes through the interview and like tries to find the juicy viral interesting shit, whether it's positive, negative, whatever, like clips it, puts it on the gram. Chelsea, you got to find the, you know what I mean, but we don't want to sound like it's bubble gum, but it got to be. I think the culture vulture thing is good. I'm down. And then also the $500.

They didn't ask them about the $500. That's the other good shit. The good one, because that was some bubble gum shit. I was like, come on, I got to hear this now. At least I didn't tell people the hospital that you were in. Oh, yeah, that's crazy. I ain't going to lie, that's crazy. That's so funny.

And people are acting like, oh, he doesn't look like he feels bad. It's like, motherfucker, I felt so bad that I didn't know what the fuck to say. That's crazy. That really reminded me. I'm from New Hampshire. I know. I'm really from the suburbs. I didn't think about that shit, huh?

That's crazy. Yeah, that's crazy. So I think we got enough, you know, and I appreciate you coming through. Is anything you want to promote? Anything you want to say? No jumper weed in stores very soon. No jumper the YouTube channel. I'm 22 on all social networks.

I am Tony Cat. That's my cat. He got like 73K. So follow him too. You got a cat? Big fat white guy. Where does he go to the bathroom? A box in the bathroom?

In my bathroom. One of the bathrooms? Huh? Dude in the bathroom? Well, we have a cat litter box in one of the other bathrooms that we never used. I can't doodle of the bucks. I don't like doodle in the house at all. But I got four dogs.

I can't fuck with dogs. Are you kidding? You see how cool he is? No, he's cool, but like at the end of the day, he's got a shit somewhere and I'm not really trying to be responsible. Yeah, but you got to bring him outside. I don't want him. He goes outside.

Catch me outside. Yeah, yeah, yeah. All right, well, thank you for your question. Appreciate everybody.